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# IABC world headquarters
• Lowercase world headquarters.
• Use IABC world headquarters to refer to the global IABC head office.
• Also acceptable: IABC International. Incorrect: IABC National.
IABC Style Guide • Revised 15 April 2019 • Page 18 of 32
Source: IABC Style Guide, revised 15 April 2019 |
# i.e.
• Used in lieu of that is. Always insert a comma immediately afterwards: IABC is offering
a special “15 for 12” deal for this year’s Member Month—i.e., 15 months of membership
for the price of 12.
Source: IABC Style Guide, revised 15 April 2019 |
# in order to
Do not use in order to. Instead, use only to. Yes: To contact me, just phone. No: In order
to contact me, just phone.
Source: IABC Style Guide, revised 15 April 2019 |
# Indian
• Indian refers to people who live in or who come from the country of India.
• See Native American.
Source: IABC Style Guide, revised 15 April 2019 |
# informal titles
Lowercase informal titles, whether they come before or after names: Next, public
relations expert James Del Villar addressed the audience. Laurie Poitras, consultant for
the firm, accepted the answer.
Source: IABC Style Guide, revised 15 April 2019 |
# internet
Lowercase.
Not synonymous with the World Wide Web. See World Wide Web.
Source: IABC Style Guide, revised 15 April 2019 |
# intranet
Lowercase. Refers to any internal internet; therefore it is not capitalized.
Source: IABC Style Guide, revised 15 April 2019 |
# IT
IT ( for information technology) is acceptable in all references.
Lowercase information technology.
Source: IABC Style Guide, revised 15 April 2019 |
# Latin American
See Latino/Latina.
Source: IABC Style Guide, revised 15 April 2019 |
# Latino/Latina/Latinx
From AP Stylebook: Latino is often the preferred noun or adjective for a person from, or
whose ancestors were from, a Spanish-speaking land or culture or from Latin America.
Latina is the feminine form. Some prefer the recently coined gender-neutral term Latinx,
which should be confined to quotations, names of organizations or descriptions of
individuals who request it and should be accompanied by a short explanation.
Source: IABC Style Guide, revised 15 April 2019 |
# Leadership Forum
Referring to monthly conference calls for IABC chapter and region leaders. Not Leader
Forum
IABC Style Guide • Revised 15 April 2019 • Page 19 of 32
Source: IABC Style Guide, revised 15 April 2019 |
# long term, long-term
Hyphenate when used as a compound modifier: We will win in the long term. He has a
long-term assignment.
Source: IABC Style Guide, revised 15 April 2019 |
# magazine titles
See composition titles.
Source: IABC Style Guide, revised 15 April 2019 |
# MBA
Use all capital letters and no periods to abbreviate master of business administration.
Use after name, separated by a comma: Theresa Riviere, MBA.
Source: IABC Style Guide, revised 15 April 2019 |
# MC
MC is the abbreviation for Master Communicator, a lifetime achievement award
bestowed by IABC/Canada.
Use MC after a name, separated by a comma: Annette Martell, ABC, MC, IABC
Fellow
Source: IABC Style Guide, revised 15 April 2019 |
# marketplace
One word.
Source: IABC Style Guide, revised 15 April 2019 |
# media, medium
Use medium when referring to one means of communicating. Use singular verb
tense: The medium of television is here to stay.
Use media when referring to more than one means of communicating. Use plural
verb tense: The media are arriving at the conference tomorrow.
Source: IABC Style Guide, revised 15 April 2019 |
# Member Month
Use initial caps when referring to IABC’s semi-annual membership drive.
Source: IABC Style Guide, revised 15 April 2019 |
# Mexican states
When referring to Mexican states in text, spell out the names.
Source: IABC Style Guide, revised 15 April 2019 |
# microblog, microblogging
Do not hyphenate.
Source: IABC Style Guide, revised 15 April 2019 |
# mindset
One word.
Source: IABC Style Guide, revised 15 April 2019 |
# MIS
MIS ( for management information systems) is acceptable in all references.
Lowercase management information systems.
IABC Style Guide • Revised 15 April 2019 • Page 20 of 32
Source: IABC Style Guide, revised 15 April 2019 |
# months
Do not use commas between months and years: The conference was scheduled
for April 1990.
Always capitalize and spell out months: He arrived in February 1992. The
seminar is scheduled for 21 October 2018.
See dates.
Source: IABC Style Guide, revised 15 April 2019 |
# more important, more importantly
(from The Gregg Reference Manual)
More important is often used as a short form of "what is more important," especially at
the beginning of a sentence. More importantly means "in a more important manner."
● More important, we need to establish a line of credit very quickly. (What is more
important.
● The incident was treated more importantly than it deserved. (In a more important
manner.)
Source: IABC Style Guide, revised 15 April 2019 |
# Mr., Mrs., Miss, Ms.
See names.
Source: IABC Style Guide, revised 15 April 2019 |
# multicultural
Use as one word in all cases.
Source: IABC Style Guide, revised 15 April 2019 |
# names
Refer to people by their full names on first reference and by their last names
thereafter.
Do not use Mr., Mrs., Miss or Ms.
Do not use commas to set off Jr. or Sr.
Source: IABC Style Guide, revised 15 April 2019 |
# Native American
Use the term Native American t o refer to people whose ancestors occupied the
New World prior to European colonization. In some cases, it is more meaningful
to refer to specific tribal affiliations, such as Quechua or Potowatami, instead of
using the term Native American.
Stay sensitive to changing terminology; follow individuals’ preferences in relation
to their heritage: American Indian, Native American, etc.
Identify by race or ethnic origin only when relevant.
See Indian and racial/ethnic/cultural references.
Source: IABC Style Guide, revised 15 April 2019 |
# New York City
Use the term New York City, rather than New York, or New York, New York.
IABC Style Guide • Revised 15 April 2019 • Page 21 of 32
Source: IABC Style Guide, revised 15 April 2019 |
# newsroom
One word. (Be sure this is consistent throughout IABC website and press releases, e.g.
IABC newsroom. )
Source: IABC Style Guide, revised 15 April 2019 |
# No.
Use as the abbreviation for “number” in conjunction with a figure to indicate position or
rank. Examples: No. 1 man, No. 3 choice, CW is the No. 1 member benefit.
Source: IABC Style Guide, revised 15 April 2019 |
# non-member
• Hyphenate.
• When capitalizing, capitalize only “non,” not “member”: Non-member.
Source: IABC Style Guide, revised 15 April 2019 |
# nonprofit
One word as a noun or adjective. Use nonprofit rather than not-for-profit.
Source: IABC Style Guide, revised 15 April 2019 |
# North America
North America includes Canada, Mexico and the U.S.
Source: IABC Style Guide, revised 15 April 2019 |
# numerals
Always use numerals for time, percentages, measurements, dates, addresses,
ages, phone numbers, and numbers 10 and higher.
Spell out numbers nine and lower. EXCEPTION: Use numerals in headlines,
charts and tables.
Spell out numbers when they start a sentence, except numerals that identify a
calendar year: 1970 was a year to remember.
Spell out single fractions (one-half inch) . Use numerals when using more than
one fraction (1/2 by 2 1/2 inches).
See dates.
Write ratios with numerals and a colon. Example: Marketing spending of the
company’s clients outweighs PR spending as reflected by revenue at a rate of
roughly 9:1.
Source: IABC Style Guide, revised 15 April 2019 |
# online
One word. Not hyphenated.
Source: IABC Style Guide, revised 15 April 2019 |
# on-site
Hyphenate in all uses.
Source: IABC Style Guide, revised 15 April 2019 |
# organization names
See company names.
IABC Style Guide • Revised 15 April 2019 • Page 22 of 32
Source: IABC Style Guide, revised 15 April 2019 |
# over, more than
Do not use the word over when you mean more than. Over r efers to position. More than
refers to an amount. Yes: More than 900 people were at the meeting. No: Over 900
people were at the meeting. Yes: The quick brown fox jumped over the lazy dog.
Source: IABC Style Guide, revised 15 April 2019 |
# page
Lowercase (e.g., See the chart on page 35.)
Source: IABC Style Guide, revised 15 April 2019 |
# periodical titles
See composition titles.
Source: IABC Style Guide, revised 15 April 2019 |
# periods
In photo captions and marginalia items, use periods only at the end of complete
sentences.
Photo caption:
Lynne and David Hammond (left) at a wine tasting with grower Sylvain Dussort
(center) of Domaine Sylvain Dussort in Meursault, Burgundy, France
Marginalia:
1,650
Number of students who were given an iPod during their freshman year at Duke
University in North Carolina
10 million
Number of iPods sold in three years
Source: IABC Style Guide, revised 15 April 2019 |
# ●
See bullets.
Source: IABC Style Guide, revised 15 April 2019 |
# Ph.D.
Abbreviation for Doctor of Philosophy. Use after name, separated by commas: Sarah
Fernandez, Ph.D. Do not use Doctor before the name.
Source: IABC Style Guide, revised 15 April 2019 |
# plurals
Don’t use apostrophes before the letter s when making numbers and words plural. Yes:
’90s, Dos, Don’ts, ABCs. No: ’90’s, Do’s, Don’t’s, ABC’s.
Source: IABC Style Guide, revised 15 April 2019 |
# p.m.
To refer to the hours from noon to midnight, use lowercase letters with periods.
Do not precede with a comma: 8:15 p.m.
See time.
IABC Style Guide • Revised 15 April 2019 • Page 23 of 32
Source: IABC Style Guide, revised 15 April 2019 |
# podcasts
Capitalize the names of podcasts: Shel Holtz, ABC, IABC Fellow, produces the podcast
For Immediate Release, available at f orimmediaterelease.biz.
Source: IABC Style Guide, revised 15 April 2019 |
# possessive form
Use an apostrophe to indicate possessive form, except for personal pronouns:
his, hers, its, ours, theirs, whose, yours.
If the word, either singular or plural, does not end with an s or a z sound, add an
apostrophe and an s: the church’s needs, the ship’s route, today’s problems,
media’s requests.
If the plural of the word ends in an s or a z sound, add only the apostrophe: the
churches’ needs, the girls’ toys, the Sanchez’ child.
If the singular of the word ends in an s or a z sound, add the apostrophe and an s
for words of one syllable. Add only the apostrophe for words of more than one
syllable, unless you expect the pronunciation of the second s or z sound: the
fox’s den, Moses’ law, the justice’s verdict.
Compounds or joint possessions show the possessive in the last word only,
except in cases of separate possession where each noun takes the possessive:
My brother-in-law’s house, Joe and Susan’s house (joint possession), Joe’s and
Susan’s clothes ( separate possession).
Follow the user’s practice for proper names: Actors Equity, Ladies’ Home
Journal.
Source: IABC Style Guide, revised 15 April 2019 |
# PR
PR is an acceptable abbreviation for public relations in all references.
Use all capital letters, no periods.
See public relations.
Source: IABC Style Guide, revised 15 April 2019 |
# professional designations
See ABC, accreditation, certification, CMP, SCMP, MBA, doctor/M.D. and Ph.D.
Source: IABC Style Guide, revised 15 April 2019 |
# provinces
See Canadian provinces.
Source: IABC Style Guide, revised 15 April 2019 |
# PRSA
In internal publications, PRSA i s acceptable in all references.
In external publications, write Public Relations Society of America f ollowed by
PRSA in parentheses.
Source: IABC Style Guide, revised 15 April 2019 |
# public relations
Public relations and communication are not synonymous. Communication is the
broader term. Public relations is a type of communication.
See PR.
IABC Style Guide • Revised 15 April 2019 • Page 24 of 32
Source: IABC Style Guide, revised 15 April 2019 |
# quotations, quotation marks
Use quotation marks to surround someone’s exact words.
If the attribution follows the quote, end the quote with a comma before the closing
quotation marks. Yes: “I have no intention of responding,” he told the reporter.
No: “I have no intention of responding” he told the reporter.
If the attribution precedes the quote, place a comma and a space before the
opening quotation marks. Yes: The CEO said, “We have not yet begun to fight.”
No: The CEO said “We have not yet begun to fight.”
In quotes of two or more paragraphs, put quotation marks before each
paragraph, but only at the end of the last paragraph; do not put quotation marks
at the end of intermediate paragraphs. Yes: He said, “I deplore pollution and its
effect on health worldwide. “Here’s what I plan to do about it.” No: He said, “I
deplore pollution and its effect on health worldwide.” “Here’s what I plan to do
about it.”
Use only one attribution per quote. Yes: He said, “I deplore pollution and its effect
on health worldwide. “Here’s what I plan to do about it.” No: He said, “I deplore
pollution and its effect on health worldwide. “Here’s what I plan to do about it,” he
said.
When using partial quotes, don’t put quotation marks around words that the user
could not have said: Yes: The CEO said he is “not in the habit of stealing from
the cookie jar.” No: The CEO said he “is not in the habit of stealing from the
cookie jar.” (The CEO would not say “I is not in the habit”; he would say “I am not
in the habit,” so this cannot be a part of the direct quote.)
Periods and commas always go inside quotation marks.
Dashes, semicolons, question marks and exclamation marks go inside quotation
marks when they are part of the quoted material: She asked the Internal
Revenue Service agent, “What do you want at our office?”
Dashes, semicolons, question marks and exclamation marks go outside
quotation marks when they are not part of the quoted material: What did she do
when the IRS agent said, “We’re here to audit your books”?
When quoting conversation, place each person’s quotes, no matter how brief, in
a separate paragraph: “What did she say?” Frieburger asked. “I don’t know,”
Smith responded. “That’s a pity,” Frieburger said.
Use ellipses to indicate words that you have removed from the original quote: “I
am going to go public with this news...and that is all there is to it,” the vice
president told his staff.
For quotes within quotes, use single quotation marks. Freidman said, “I told my
manager what the client wanted and her response to me was, ‘Can we
accomplish that this week?’ ”
For quotes in headlines, use single quotation marks: Avoid ‘Homicide Detective
Syndrome’
IABC Style Guide • Revised 15 April 2019 • Page 25 of 32
Source: IABC Style Guide, revised 15 April 2019 |
# racial, ethnic, cultural references
• Identify by race or ethnic origin only when relevant.
• Alphabetize and capitalize: Their clients included African Americans, Asian Americans
and Latinos.
• Stay sensitive to changing terminology; follow individuals’ preferences in relation to
their heritage.
• Be aware that some phrases (white-knuckled t o describe fear, red-faced to describe
embarrassment) don’t apply to all people.
• See African American, Asian, black, Hispanic, Indian, Native American and white.
Source: IABC Style Guide, revised 15 April 2019 |
# résumé, resume
Use accent marks in the word résumé when referring to a summary of one’s
experiences. Otherwise readers might think you mean resume (to begin again).
Source: IABC Style Guide, revised 15 April 2019 |
# road map
Two words.
Source: IABC Style Guide, revised 15 April 2019 |
# round table
Two words.
Source: IABC Style Guide, revised 15 April 2019 |
# SCMP
SCMP is the abbreviation for Strategic Communication Management
Professional, IABC’s professional strategic adviser-level certification.
See certification.
Source: IABC Style Guide, revised 15 April 2019 |
# seasons
If you are writing for an international audience, remember that one reader’s fall
might be another’s spring. Instead of using seasons, use months or time of year:
The conference was scheduled for midyear 2010.
Lowercase all seasons: spring, summer, fall, winter.
Do not use commas between seasons and years.
Source: IABC Style Guide, revised 15 April 2019 |
# semicolons in a series
Use semicolons to separate elements of a series when the individual segments
contain commas.
Use semicolons between and and the last item in the series. Yes: The nominees
for the award are Johnny Laser, president of LaserMasters; Marshall Duncan,
director of public affairs, CompuWorks; and Cheryl Baud, sales manager,
Modems ‘r’ Us. No: The nominees for the award are Johnny Laser, president of
LaserMasters, Marshall Duncan, director of public affairs, CompuWorks, and
Cheryl Baud, sales manager, Modems ‘r’ Us.
IABC Style Guide • Revised 15 April 2019 • Page 26 of 32
Source: IABC Style Guide, revised 15 April 2019 |
# search engine optimization
Lowercase; abbreviate as SEO
Source: IABC Style Guide, revised 15 April 2019 |
# serial comma
See commas in a series.
Source: IABC Style Guide, revised 15 April 2019 |
# smartphone
One word per AP guidelines.
Source: IABC Style Guide, revised 15 April 2019 |
# snail mail
Two words, meaning postal mail.
Source: IABC Style Guide, revised 15 April 2019 |
# social media
Takes a plural verb: Social media represent a sea change that will affect every aspect of
an organization.
Source: IABC Style Guide, revised 15 April 2019 |
# softcover (adj.)
One word: softcover book.
Note that a softcover is different than a mass market paperback.
See hardcover.
Source: IABC Style Guide, revised 15 April 2019 |
# South American
See Latino/Latina.
Source: IABC Style Guide, revised 15 April 2019 |
# state, province, county, country names
Spell out these names, because in a publication with an international readership, not
everyone may know the abbreviations for, say, Rhode Island or New South Wales.
“U.S.” and “U.K.” can be two exceptions to this.
In mailing addresses, use postal abbreviations. The name of the country should follow
the ZIP/postal code and should not be separated by a comma. Examples:
IABC World Headquarters
155 Montgomery Street, Suite 1210
San Francisco, CA 94104 USA
Canada Post Returns
960-2 Walker Road
Windsor, ON N9A 6J3 Canada
Source: IABC Style Guide, revised 15 April 2019 |
# teamwork
One word.
IABC Style Guide • Revised 15 April 2019 • Page 27 of 32
Source: IABC Style Guide, revised 15 April 2019 |
# telephone numbers
Use a space after the country code, and use periods between the rest of the
elements:
+1 415.544.4700
+44 7710.130755
Do not use “+1” with toll-free numbers (800, 866, 877, 888): 800.555.1212
Use ext. as the abbreviation for extension.
Source: IABC Style Guide, revised 15 April 2019 |
# time
Use numerals; do not spell out: Yes: 8 a.m. No: eight a.m.
When time designated is exactly on the hour, do not follow the numeral with
colon (8 a.m.) ; otherwise, follow the number with a colon and minutes (8:15
a.m.) .
Do not use o’clock.
See a.m. and p.m.
Source: IABC Style Guide, revised 15 April 2019 |
# time frame
Two words.
Source: IABC Style Guide, revised 15 April 2019 |
# timeline
One word when referring to a schedule of events and procedures.
Source: IABC Style Guide, revised 15 April 2019 |
# titles
See composition titles, doctor/M.D., formal titles, informal titles and Mr./Mrs./Miss/Ms.
Source: IABC Style Guide, revised 15 April 2019 |
# too
From The Gregg Reference Manual:
a. When the adverb too (in the sense of “also”) occurs at the end of a clause or a
sentence, the comma preceding is omitted:
If you feel that way too, why don’t we just drop all further negotiations?
They are after a bigger share of the market too.
b. When too (in the sense of “also”) occurs elsewhere in the sentence, particularly
between subject and verb, set it off with two commas.
You, too, could be in the Caribbean right now.
Then, too, there are the additional taxes to be considered.
Source: IABC Style Guide, revised 15 April 2019 |
# toolkit
One word.
IABC Style Guide • Revised 15 April 2019 • Page 28 of 32
Source: IABC Style Guide, revised 15 April 2019 |
# touch point
Two words.
Source: IABC Style Guide, revised 15 April 2019 |
# trademarks
Unless you are referring to a product made by a particular company, avoid using
trademarked names such as Jell-O and Kleenex. I nstead, use generic terms
such as gelatin dessert or facial tissue.
● When you use a trademarked name in an editorial context, follow the trade
name’s capitalization, spacing and punctuation (e.g., Microsoft PowerPoint,
eBay, A & P, AT&T, Q-tips, Mrs. Paul’s); you do not need to include the
trademark symbol or otherwise specify that the name is trademarked. For
example: Many IABC chapters use Microsoft PowerPoint presentations to share
information at member meetings.
● If you are using a trademarked name in advertising or other commercial/sales
applications, then you would need to include the appropriate symbol.
Source: International Trademark Association (http://www.inta.org/tmcklst1.htm)
Source: IABC Style Guide, revised 15 April 2019 |
# TV
TV i s an acceptable abbreviation for television in all references.
Source: IABC Style Guide, revised 15 April 2019 |
# U.K. (United Kingdom)
Use capital letters and periods for U.K.
When using as a noun, precede with lowercase the: the U.K.
Encompasses Great Britain (England, Scotland and Wales) and Northern Ireland.
Ireland is independent of the United Kingdom.
Source: IABC Style Guide, revised 15 April 2019 |
# U.N.
U.N. is an acceptable abbreviation for United Nations in all references.
Source: IABC Style Guide, revised 15 April 2019 |
# U.S. (United States)
Use capital letters and periods for U.S.
When using as a noun, precede with lowercase the: the U.S.
Source: IABC Style Guide, revised 15 April 2019 |
# videotape
Always one word.
Source: IABC Style Guide, revised 15 April 2019 |
# VNRs, video news releases
On first reference, spell out video news release followed by VNR i n parentheses.
Abbreviation with all capital letters, no periods.
Source: IABC Style Guide, revised 15 April 2019 |
# voice mail (adj., n.)
Two words.
IABC Style Guide • Revised 15 April 2019 • Page 29 of 32
Source: IABC Style Guide, revised 15 April 2019 |
# Washington, D.C.
Use capital letters and periods for D.C., an abbreviation for District of Columbia.
Source: IABC Style Guide, revised 15 April 2019 |
# Web 2.0
The next wave of social media available through the internet. Not the Web 2.0.
Source: IABC Style Guide, revised 15 April 2019 |
# web addresses
Try to avoid breaking web addresses over a line. When that can’t be avoided,
break the address before a punctuation mark:
Join the conversation at blogs.iabc
.com/chair.
Start URLs with initial codes such as http:// or https:// if needed for clarity. Stay
current at https://iabc.com. Also acceptable: Find a job or fill one at
jobs.iabc.com.
Do not capitalize words in web addresses unless the web address also serves to
identify the organization: For more information, visit
www.climatechangecorp.com. She writes for ClimateChangeCorp.com, a website
of climate change news for the business community.
See email addresses.
Source: IABC Style Guide, revised 15 April 2019 |
# website, web page
One word. Lowercase. (Refers to any given site on the World Wide Web,
therefore web is not capitalized.)
See World Wide Web.
Source: IABC Style Guide, revised 15 April 2019 |
# white
• Lowercase when used to refer to race: He was the first white employee to run for the
office.
• Stay sensitive to changing terminology; follow individuals’ preferences in relation to
their heritage.
• Identify by race or ethnic origin only when relevant.
• See racial/ethnic/cultural references.
Source: IABC Style Guide, revised 15 April 2019 |
# -wide
Follow AP guidelines and do not hyphenate words such as organizationwide,
companywide, countrywide, etc.
Source: IABC Style Guide, revised 15 April 2019 |
# Wi-Fi
Short for wireless fidelity. I nitial caps and hyphenated.
IABC Style Guide • Revised 15 April 2019 • Page 30 of 32
Source: IABC Style Guide, revised 15 April 2019 |
# wikis
Capitalize the names of wikis: The wiki Politicopia was created with the easy-to-use wiki
platform Socialtext.
Source: IABC Style Guide, revised 15 April 2019 |
# workforce (adj., n.)
One word.
Source: IABC Style Guide, revised 15 April 2019 |
# workplace
As a noun, one word: She implemented many changes in the workplace.
As a compound modifier, one word: The workplace controversy was unbearable.
Source: IABC Style Guide, revised 15 April 2019 |
# World Conference
Capitalize all references to IABC’s annual World Conference.
Source: IABC Style Guide, revised 15 April 2019 |
# years
Use numbers; do not spell out: 1990, 1840
On first reference, use all four digits so it is clear to which century you are
referring: 1990, not ’90.
For date ranges, use an en-dash rather than a hyphen (2009–2010) and spell out
the end year (1995–1996, rather than 1995–96).
See decades.
Source: IABC Style Guide, revised 15 April 2019 |
# Editor’s Note: Writing for an international readership
IABC is an international association with members in more than 60 countries (for a list,
visit the IABC website at www.iabc.com). All our written materials should be as
meaningful and clear to an international readership as possible. At the same time, they
should retain the flavor of the country in which they were created. This dual task is not
always easy to accomplish, but it can give rise to some positive creative tension. Ask
yourself if what you are writing applies to people in all countries. Not everything you write
has to apply to all geographic areas, but you should be clear as to which areas it does
apply. For example, do not write “employment is up” as a universal truth if you know it is
not the case in some countries where our readers are. Instead, you could write
“employment is up in Canada, the U.K. and the U.S.” Be specific; don’t write “the largest
bank in the country.” Instead, write “the largest bank in Australia” (or Africa, Japan, etc.).
Explain references that will be unfamiliar or misleading to readers in other countries such
as slang terms, the names of celebrities, the titles of TV shows, etc. Be careful which
pronouns you use. By “we,” do you mean to refer to a group in your department, your
IABC Style Guide • Revised 15 April 2019 • Page 31 of 32
company, your country, your continent or the whole world? See America, Canadian
provinces, cities, currency, directions, foreign countries, Hispanic, Mexican states, North
America, seasons and U.S. states.
Source: IABC Style Guide, revised 15 April 2019 |
# Typography
To maintain the typographic consistency of IABC publications, observe the following
standards:
● Use curved open and close quotation marks (“ ” ‘ ’), not uniform, straight inch
marks (" ') for quotation marks and apostrophes.
Use one em-dash (—), not two hyphens, when you want to use a dash. Do not
put spaces on either side of the dash.
● Use no spaces between ellipses and the words they separate (such as...this)
when the ellipsis is separating two parts of one sentence. Use a space after the
ellipsis if the ellipsis is separating one sentence from another.
● Place one space between bullets and characters (• A).
● Place only one space between terminal punctuation marks (periods, question
marks, exclamation points) and the first character of the next sentence. Place
only one space between colons and semicolons and the text that follows them.
IABC Style Guide • Revised 15 April 2019 • Page 32 of 32
Source: IABC Style Guide, revised 15 April 2019 |