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825
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55 values
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7 values
5960330a-22f9-4080-8e57-8b8196ddd036
Set_1_task_1
Neutral
ืื ื”ื™ื” ืœื• ื’ื ืจื™ื— ื ืขื™ื ื–ื” ื”ื™ื” ื‘ื•ื ื•ืก
9Uq7yF60d160EVc2QIyZcobh7E9La1
Strong
Diapers NG
Consumer Goods
Usage & Attitude
5ac8bc8b-0ff1-4d26-9330-1e75b59d65b0
Set_1_task_1
Negative
ื”ืžืžืฉืง ื‘ืขื™ืงืจื•ืŸ ื”ื™ื ื ืชืงืขืช ืœื™ ื”ืจื‘ื”
4bfc5b7a-4ba6-4fc2-9361-f00a4bd57b83
Strong
Convenience stores apps
Food & Beverage
Usage & Attitude
5c59dfa0-4209-4947-860b-ea17fa3e1f0f
Set_1_task_1
Neutral
ืœื ืจืง ื‘ื–ื• ื’ื ืกื•ื ื•ืœ
4bfc5b7a-4ba6-4fc2-9361-f00a4bd57b83
Strong
Convenience stores apps
Food & Beverage
Usage & Attitude
5dbf7dd8-2aaf-4b6f-9bdd-5f7ab60b78b2
Set_1_task_1
Neutral
ืคื—ื•ืช ืžื—ืคืฉื™ื ืืช ื”ื ืกื™ื›ื” ื”ื›ื ื•ืขื”
LP8N4st0rcbAfzzfsu28dTTiYnGjbv
Strong
What women wants?
Dating applications
Usage & Attitude
5e61eb7d-b771-4df5-b1a3-deb02ec5561f
Set_1_task_1
Neutral
ืื ื™ ืœื ื‘ื˜ื•ื—ื” ืฉื–ื” ื™ืฉืคื™ืข
kGT3Q7BVFAgSmKl3xsuJ6m1HHEWTs8
Strong
Public opinion - Covid
Public Sector
Usage & Attitude
5f373c30-1c0d-41e6-9753-ed3ca1a5e82c
Set_1_task_1
Neutral
ื”ื’ื ื”,ืžืงื•ื,ื‘ื˜ื•ื— ืขื™ืจ ื‘ืœื™ ืคืงืงื™ื,ื•ืกื•ืฃ ืกื•ืฃ ืœื”ื•ืจื™ื“ ืžืก
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Weak
Public Participation
Public Sector
Customers Experience
5f6af96d-7fa6-4807-b25e-8c7ff5070eb0
Set_1_task_1
Neutral
ื”ื”ื•ืจื™ื ืฉืœื™ ื’ืจื™ื
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Strong
Public Participation
Public Sector
Customers Experience
610040cf-8ea3-469d-aa51-78feb9cf756a
Set_1_task_1
Negative
ื’ื ืฉื›ื•ื ื•ืช ื™ืฉื ื•ืช ื–ืงื•ืงื•ืช ืœืฉื™ืคื•ืจ ืชืฉืชื™ืช ื•ืคื™ืชื•ื— ื›ื‘ื™ืฉื™ื ื•ื’ื™ื ื•ืช ืฆื™ื‘ื•ืจื™ื•ืช ,ืœื ืจืง ืฉื›ื•ื ื•ืช ื—ื“ืฉื•ืช !
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Strong
Public Participation
Public Sector
Customers Experience
6592a47e-a011-4bea-916f-de9ad43c6974
Set_1_task_1
Neutral
ื–ื” ืœื ื”ื™ื” ืœืฆืืช ื›ืžืขืจื›ืช ื™ื—ืกื™ื, ืืœื” ื”ื™ื• ื™ื—ืกื™ ืžื™ืŸ ื‘ืœื‘ื“ ื•ื”ื‘ื—ื•ืจื™ื ืฉื”ื™ื™ืชื™ ืื™ืชื ื’ื ื™ื“ืขื• ืืช ื–ื” ืฉืื ื™ ืœื ืžื—ืคืฉืช ืžืฉื”ื• ืจืฆื™ื ื™ ื•ืฉืื ื™ ืœื ื ืคื’ืฉืช ืจืง ืื™ืชื, ื”ื™ื™ืชื™ ื‘ืชืงื•ืคื” ื”ื–ื• ื“ื™ ื—ืจืžื ื™ืช
LP8N4st0rcbAfzzfsu28dTTiYnGjbv
Strong
What women wants?
Dating applications
Usage & Attitude
65a412f2-f71c-4e10-bbc0-df515e6b81ca
Set_1_task_1
Neutral
ืฆื‘ื™ืจืช ืกื›ื•ืžื™ื ื‘ืชื“ืœื•ืง
4bfc5b7a-4ba6-4fc2-9361-f00a4bd57b83
Strong
Convenience stores apps
Food & Beverage
Usage & Attitude
65d1a1a6-382d-47cb-83ba-39eb0550e759
Set_1_task_1
Neutral
ืžืขืฆื‘ ืืช ื”ื’ื•ืฃ
DEetF0W5yzDkezGb1E4OtKvcelW0q6
Strong
Cigarette Switchers
Tobacco
Usage & Attitude
679b80d0-e6c8-421a-a6ac-44c912f15a70
Set_1_task_1
Positive
ืคื•ืคื•ืœืจื™ื, ื‘ืขืœื™ ื“ื’ืžื™ื ื™ืคื™ื ืื™ื™ืคื•ืŸ ื ื•ื— ื•ืขื ืžืฆืœืžื”ืž ื˜ื•ื‘ื”, ืงื•ืœื™ื™ื
TzlugVbU3hTqQxGHlkZBn7gCkSpt8h
Strong
Energy drinks
Food & Beverage
Usage & Attitude
6834eb10-a448-4d6b-9eb5-88b95bf6a778
Set_1_task_1
Neutral
ืœื ื ืกื™ืชื— ื˜ื•ืชื” ืขื“ื™ื™ืŸ
9zTrvyt2CotqD8ha5D4zkTkVYOg2n8
Strong
Gen Z beer drinking habits
Food & Beverage
Brand
68498db0-75cf-4030-a7f0-c868ba581c7a
Set_1_task_1
Negative
ืœื ืžืฉื”ื• ืฉื ื™ืชืŸ ืœื”ืชื’ืื•ืช ื‘ื•
cFNmCbn9LBq2X8kpb9YMlY5Xnbux6M
Strong
Gamers adiction
Entertainment
Usage & Attitude
692883e0-3b7d-47fe-a203-3c5fd07f2891
Set_1_task_1
Neutral
ืชืฉืœื•ืžื™ ื—ืฉืžืœ ื‘ื–ืง ื•ื›ื•
LU19lil7Y3rhFs53n73k7iuIVI6llk
Strong
Convenience stores prefs
Food & Beverage
Usage & Attitude
6a147f53-7e17-45f9-8155-c867b8c3790b
Set_1_task_1
Neutral
ืฉืœื•ื, ื›ื™ ื‘ืŸ ืžืฉืคื—ื”
53dxxGJ95OeZuKfiiMJZ5yuRZpSTzO
Strong
Animal lovers social network
Social Networks
Usage & Attitude
6af91f6b-481b-446a-9cbc-6a0a3f32ea38
Set_1_task_1
Neutral
ื•ื”ื•ื ืžืžืฉ ืžืขื•ืจืจ
TzlugVbU3hTqQxGHlkZBn7gCkSpt8h
Strong
Energy drinks
Food & Beverage
Usage & Attitude
6ba40e0a-cd82-4937-8f17-98e8b054e491
Set_1_task_1
Neutral
ืžืžื•ื–ื’ ื•ืžื•ื’ืŸ ืžืžื–ื’ ื”ืื•ื•ื™ืจ
028bd7e9-97a8-41d7-a114-669899bb8d8e
Strong
Mall Motivations
Retail
Usage & Attitude
6c564b0c-b081-4ac3-9d3d-23dea89c4c99
Set_1_task_1
Negative
ื›ื™ ื‘ืฉืžืฉ ื‘ืขื™ืงืจ ื“ื‘ืจื™ื ื ื”ืจืกื™ื ืžื”ืจ
NjJyO3ZgUDdIoteEHILHBjrXgInUXy
Strong
Website redesign
Consumer Goods
Usage & Attitude
6dd198ab-c1c1-4ec0-b4e2-4010a7e1a727
Set_1_task_1
Positive
๐Ÿ‘๐Ÿผ ืžืขื•ืœื”, ื”ืฆืœื—ืช ื‘ื”ื—ืœื˜
zh2ubcZbh5rap0A19FJN0kklgdspZy
Strong
Post online purchase - LIVE
Fashion
Customers Experience
6e6d7918-0496-4e77-ba1c-861c4caaf963
Set_1_task_1
Neutral
ืฉื•ื‘ ืื™ืŸ ืœื™ ื”ืชืจืฉืžื•ืช ืžื™ื•ื—ื“ ืžืžื ื”
LCRB5fBvbvvsKsLq23mQRSkv0J9LVD
Strong
Nutritionists brand perception
Nutrition & Lifestyle
Employees Experience
6e7a4578-8ea8-4d54-9d52-37fd36918b01
Set_1_task_1
Neutral
ืœื ื–ื•ื›ืจ, ืจืง ืงืจืืชื™ ืขืœื™ื• -ืœื ืจืื™ืชื™ ืคื™ืกื™ืช
RXh2jt7qd3R4Mp9jmIa8xy9WyzsZLZ
Strong
Convenience stores apps
Food & Beverage
Usage & Attitude
6e80a446-ee28-4cc6-aba6-e97dc71eef74
Set_1_task_1
Neutral
ื›ื™ ื”ื•ื ื—ืœืฉ ื˜ืขืžืชื™
LU19lil7Y3rhFs53n73k7iuIVI6llk
Weak
Convenience stores prefs
Food & Beverage
Usage & Attitude
6e9c2e8a-f40a-43f7-9bd3-a51ebf4cf945
Set_1_task_1
Negative
ืื‘ืœ ื–ื” ื’ื ืœื ื‘ืืžืช ืจื•ืžื ื˜ื™, ืื ื™ ืœื ืžื›ื™ืจื” ืื•ืชื•, ื–ื” ื›ื ืจืื” ืื—ื“ ืžื”ื“ื™ื™ื˜ื™ื ื”ืจืืฉื•ื ื™ื ื•ื–ื” ื“ื™ ืžื™ื•ืชืจ
LP8N4st0rcbAfzzfsu28dTTiYnGjbv
Strong
What women wants?
Dating applications
Usage & Attitude
6eee77db-414e-4107-9786-7a9ead189714
Set_1_task_1
Neutral
ืืฃ ืคืขื ืœื ื”ื™ื™ืชื™
LU19lil7Y3rhFs53n73k7iuIVI6llk
Strong
Convenience stores prefs
Food & Beverage
Usage & Attitude
6f93bc20-d0f6-4bed-9e2d-6d98cf4f4867
Set_1_task_1
Neutral
ืืคืฉืจ ืœืฉืœื‘ ืืช ื”ืกื™ื“ื•ืจื™ื ืขื ื‘ื™ืœื•ื™, ื›ืžื• ืœืœื›ืช ืœืื›ื•ืœ ื‘ื™ื—ื“
028bd7e9-97a8-41d7-a114-669899bb8d8e
Strong
Mall Motivations
Retail
Usage & Attitude
6f9f7e35-f5c7-458e-a70a-293f66f3ad6f
Set_1_task_1
Positive
ื”ืžื•ืŸ ื‘ื”ืฆืœื—ื” ื‘ื“ืจืš ืฉืœื•, ื”ื•ื ืžืงืกื™ื
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Strong
Public Participation
Public Sector
Customers Experience
70341bf8-74b8-4594-8e79-e6025fd9613b
Set_1_task_1
Neutral
ื‘ืžื™ื“ื” ื•ืจื•ืฆื™ื ืœื’ื•ื•ืŸ
TzlugVbU3hTqQxGHlkZBn7gCkSpt8h
Strong
Energy drinks
Food & Beverage
Usage & Attitude
7233bd84-84c3-4336-bc30-288a9110ace1
Set_1_task_1
Positive
ื–ื” ื”ืจืฉื™ื•ืŸ ืฉืœื™ ืœื—ืœื•ื ืื ื™ ืžืžืฉ ื‘ืกื“ืจ ืขื ื–ื”
cFNmCbn9LBq2X8kpb9YMlY5Xnbux6M
Strong
Gamers adiction
Entertainment
Usage & Attitude
74ea10fe-48f4-4f8c-8258-88a929e9c0ae
Set_1_task_1
Negative
ืžืžืฉ ืžืœื•ื›ืœืš ื‘ื›ืœ ืžืงื•ื ืฉืงื™ื•ืช ื•ื—ื“ ืคืขืžื™
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Strong
Public Participation
Public Sector
Customers Experience
74eb663e-41bd-4763-adad-56c0ea4eb2c0
Set_1_task_1
Negative
ืžืžืฉืง ืื—ืจ ื ื•ื— ื™ื•ืชืจ
4bfc5b7a-4ba6-4fc2-9361-f00a4bd57b83
Weak
Convenience stores apps
Food & Beverage
Usage & Attitude
75eceae2-0d7a-4425-94d8-019e59bf99ae
Set_1_task_1
Neutral
ืœื™ื•ื•ื™ ืจืฆื•ืฃ ืขื™ื“ื•ื“ ืชื’ืžื•ืœ ืขื‘ื•ืจ ื”ื’ืขื” ืœืื‘ืŸ ื“ืจืš
wiNYP4hxhylYC08ndHTmAeCn3L18pT
Strong
Sports habits
Health & Nutrition
Customers Experience
77740d34-12cb-4479-97e8-58464126d80a
Set_1_task_1
Negative
ื ืจืื” ืœื™ ืฉื”ื ืื•ืชื• ื“ื‘ืจ, ืœื ื‘ื˜ื•ื—ื™ื ื‘ืขืฆืžื, ืžื”ืกืกื™ื, ืื• ื™ื•ืชืจ ืžื“ื™ื™ ื‘ื˜ื•ื—ื™ื ื‘ืขืฆืžื ื•ืœื ืฉืžื™ื ืœื‘ ืœืฆืจื›ื™ื ืฉืœ ื”ื‘ืช ื–ื•ื’
LP8N4st0rcbAfzzfsu28dTTiYnGjbv
Strong
What women wants?
Dating applications
Usage & Attitude
783cae1e-41fb-482a-9c39-85de771d86c5
Set_1_task_1
Neutral
ืœื, ืื ื™ ื—ื•ืฉื‘ ืฉืฆืจื™ืš ืœืจืื•ืช ื‘ืขื™ื ื™ื™ื ืืช ื”ื“ื‘ืจื™ื
NjJyO3ZgUDdIoteEHILHBjrXgInUXy
Strong
Website redesign
Consumer Goods
Usage & Attitude
793365d8-7f63-4d08-a97d-48c1337061e6
Set_1_task_1
Positive
ืื ื™ ืจื•ืฆื” ืœืฆืืช ืื™ืชืš ื”ืฉื‘ื•ืข
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Strong
Public Participation
Public Sector
Customers Experience
7963f573-0732-4ced-8b0f-33b0596f2ee0
Set_1_task_1
Neutral
ืืช ื”ืจื•ื’ืข ืฉื‘ื ืขื ื”ืงืคื” ืฉืœืื—ืจื™ ื”ืืจื•ื—ื”
DEetF0W5yzDkezGb1E4OtKvcelW0q6
Strong
Cigarette Switchers
Tobacco
Usage & Attitude
796b62eb-a168-4648-919c-76e217a934ac
Set_1_task_1
Neutral
ื˜ืขื ื—ื ื›ื–ื”
c9d57035-c467-4220-b629-e7f323bcd2bd
Strong
Smokers profile
Tobacco
Usage & Attitude
798f433c-f7b7-4530-b756-1ae02bad3fce
Set_1_task_1
Positive
ื ื•ื— ืžื‘ื—ื™ื ืช ืžื–ื’ ื”ืื•ื•ื™ืจ, ื‘ืงื™ืฅ ื ืขื™ื ื•ื‘ื—ื•ืจืฃ ื—ืžื™ื
028bd7e9-97a8-41d7-a114-669899bb8d8e
Strong
Mall Motivations
Retail
Usage & Attitude
7a3368bd-bbf5-4dca-a3a7-edddc0b1d5bc
Set_1_task_1
Neutral
ืื ื™ ืฆืจื™ืš ืœื”ื‘ื™ืŸ ืื™ืš ื”ืžื›ื•ื ื” ืขื•ื‘ื“ืช ืœืคื ื™ ืฉืื ื™ ืžืงื‘ืœ ื”ื—ืœื˜ื” ืขืœ ืจื›ื™ืฉื”
#N/A
Weak
null
null
null
7aa5dfd6-18e1-4e9d-8d81-516d450af900
Set_1_task_1
Positive
ื™ืฉ ื”ืžื•ืŸ ืฉื—ื•ืฉื‘ื™ื ืฉื”ื ื”-ื’ื‘ืจ ื”ื’ื“ื•ืœ ื‘ืขื•ืœื ืื‘ืœ ื”ื‘ื•ืก ื‘ืขื‘ื•ื“ื” ืฉืœื™ ื‘ืืžืช ื’ื‘ืจ ื’ื‘ืจ ื ืจืื” ืœื™
bpLctF0ElvCz4EDq97SEOqjVLLR8ar
Strong
Masculanity brand narrative
Food & Beverage
Brand
7e42ed07-81dd-4b78-8b21-8f12eec124e9
Set_1_task_1
Neutral
ื”ื™ ื‘ืžื” ื™ื›ื•ืœ ืœืขื–ื•ืจ?
CqwMdD6f3A7kdbTD6vQJpk1h3AuvuO
Strong
Voters "coloring"
Public Sector
Politics
7e60223f-ab19-4f59-9798-125175b7d59a
Set_1_task_1
Positive
ืขื–ืจื” ื‘ื™ื•ืชืจ ืœื–ื•ื’ื•ืช ื”ืฆืขื™ืจื™ื ื•ื’ื ืœื—ื“ ื”ื•ืจื™ื•ืช ื–ื” ื”ื—ืฉื•ื‘ื‘ื‘ื‘
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Weak
Public Participation
Public Sector
Customers Experience
81c801f3-c2ec-4cdb-8691-aabf631fa557
Set_1_task_1
Neutral
ื‘ืจื’ืข ืฉืื›ื ื™ืก ืœื’ื•ืคื™ ืื•ื›ืœ ืขื ืžืกืคืจ ืงื•ืœื•ืจื™ื•ืช ืฉืื ื™ ืžื•ืฆื™ืื”, ืื ื™ ืืฉืžื•ืจ ืขืœ ืžืื–ืŸ ืงื•ืœื•ืจื™
wiNYP4hxhylYC08ndHTmAeCn3L18pT
Strong
Sports habits
Health & Nutrition
Customers Experience
822a68c3-5636-4282-83e7-e6a84bc1b184
Set_1_task_1
Neutral
ืืจื•ื ื•ืช ืฉื™ืจื•ืช, ืจื™ื”ื•ื˜ ื’ืŸ, ืงื•ืคืกืื•ืช ืื—ืกื•ืŸ
NjJyO3ZgUDdIoteEHILHBjrXgInUXy
Strong
Website redesign
Consumer Goods
Usage & Attitude
85d664a3-b49f-4821-99db-d7f2afe7e629
Set_1_task_1
Neutral
ื—ื“ ืžืฉืžืขื™ืช ืœื ืื•ืชื• ื“ื‘ืจ
kGT3Q7BVFAgSmKl3xsuJ6m1HHEWTs8
Strong
Public opinion - Covid
Public Sector
Usage & Attitude
888f99e8-df96-4e49-b915-c626261d0e52
Set_1_task_1
Neutral
ืื™ืŸ ื˜ื•ื‘ ืžืžืจืื” ืขื™ื ื™ื™ื
NjJyO3ZgUDdIoteEHILHBjrXgInUXy
Strong
Website redesign
Consumer Goods
Usage & Attitude
8b0ff62d-2975-4d5f-a26e-d0ed8e1ee08b
Set_1_task_1
Neutral
ื”ืชื ื”ื’ื•ืช ื›ืœื‘ื™ื ื•ื‘ืจื™ืื•ืช
53dxxGJ95OeZuKfiiMJZ5yuRZpSTzO
Strong
Animal lovers social network
Social Networks
Usage & Attitude
8c683e71-560d-45c2-aef4-bee98b0051d9
Set_1_task_1
Neutral
ื–ื” ื‘ื—ื•ืฅ ื ืชื•ืŸ ืœืžื–ื’ ืื•ื™ืจ ืžืฉืชื ื”/ ืฉืžืฉ/ ื’ืฉื ื•ื›ื•, ื•ืœื›ืŸ ื—ืฉื•ื‘ื” ื”ืื™ื›ื•ืช
NjJyO3ZgUDdIoteEHILHBjrXgInUXy
Strong
Website redesign
Consumer Goods
Usage & Attitude
8cf8753d-67c1-4049-9a8b-d1ba0f89e1b2
Set_1_task_1
Negative
ื”ืฉืงื™ืคื•ืช ื”ื™ื™ืชื” ื ืžื•ื›ื”, ืงื‘ืœืช ื”ื”ื—ืœื˜ื•ืช ื”ื™ื™ืชื” ืคื•ืœื™ื˜ื™ืช ื•ืžื’ื–ืจื™ืช ื•ืœื ื‘ื•ืฆืขื” ืื›ื™ืคื” ืฉื•ื•ื™ื•ื ื™ืช
kGT3Q7BVFAgSmKl3xsuJ6m1HHEWTs8
Strong
Public opinion - Covid
Public Sector
Usage & Attitude
8d5f26d6-ac0c-4fb7-8e2d-81e3d0b56057
Set_1_task_1
Negative
ืœื ืื”ื‘ืชื™ ืืช ื”ื—ื•ื•ื™ื” ื‘ืคื™ืœื˜ืจ ื”ืฉืงื•ืข
c9d57035-c467-4220-b629-e7f323bcd2bd
Strong
Smokers profile
Tobacco
Usage & Attitude
8d731853-5cfa-4812-bebe-f94022d878e8
Set_1_task_1
Neutral
ื‘ืื– ื‘ื“ืจืš ื›ืœืœ ื—ื•ืœืฃ
2VasINAqfsQbwUGGPeIMjBttJVEHk3
Strong
Beer trends
Food & Beverage
Usage & Attitude
8df58641-dc2a-4cd5-8220-bec39c0d4ee8
Set_1_task_1
Neutral
ื”ืชื ืกื•ืช ื‘ื‘ื™ืจื” ื—ื“ืฉื”
9zTrvyt2CotqD8ha5D4zkTkVYOg2n8
Strong
Gen Z beer drinking habits
Food & Beverage
Brand
9278eacf-4d3b-4ebf-97f9-ef2108cb3612
Set_1_task_1
Positive
ืžื•ืชื’ ื•ืชื™ืง ื•ืžื•ื›ืจ ืฉืžืชืื™ื ืœื›ืœ ื›ื™ืก
NjJyO3ZgUDdIoteEHILHBjrXgInUXy
Strong
Website redesign
Consumer Goods
Usage & Attitude
92975f99-9e16-4f1d-869c-449e984f3499
Set_1_task_1
Neutral
ื‘ืฉื‘ื™ืœ ืžื” ื”ืกืงืจ ื”ื–ื”
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Strong
Public Participation
Public Sector
Customers Experience
92a6bb34-1a40-491a-a3a8-09403052f1ac
Set_1_task_1
Negative
ื”ื›ื™ ื—ืฉื•ื‘ ืœื™ ื–ื” ื”ื ื•ื—ื•ืช ืฉืœื” ืื– ื”ื•ืœื›ืช ืชืžื™ื“ ืœื›ื™ื•ื•ืŸ ื”ื–ื” ืšืžืจื•ืช ืฉื™ืฉ ืขื•ื“ ืชื›ื•ื ื•ืช ืฉื”ื™ื™ืชื™ ืจื•ืฆื”
9Uq7yF60d160EVc2QIyZcobh7E9La1
Weak
Diapers NG
Consumer Goods
Usage & Attitude
93efbb1e-4c77-4d11-b6ce-d8dd27cf1126
Set_1_task_1
Neutral
ื”ืชืงืฉืจืชื™ ื›ื“ื™ ืชืขื–ืจื™ ืœื™,ื›ืžื•ื‘ืŸ ืขื ื™ืฉ ืœืš ืจืฆื•ืŸ ื• ื™ื›ื•ืœืช, ืœื”ืกื™ืจ ืžื™ื—ืฉื•ืœ ืฉื”ืฆื™ื‘ื” ืœื™ ืขื™ืจื™ื”
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Strong
Public Participation
Public Sector
Customers Experience
94eb6d08-5445-4761-b3f9-63556b95ef60
Set_1_task_1
Neutral
ืœื ืžืชื’ื•ืจืจืช ื™ืฉ ืœื™ ื“ื™ืจื•ืช ื‘ืขื™ืจ ืฉืœื™
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Strong
Public Participation
Public Sector
Customers Experience
9701fb1c-ab3b-4b1b-97f7-864bf1e9883f
Set_1_task_1
Positive
ืžืขื•ืฆื‘ ื™ืคื”, ืžืจื™ื— ื˜ื•ื‘, ืงืœ ืœืชื—ื–ื•ืงื”
VcoUr6nNOsqzAOD3ncm57LgpV5wq2O
Strong
Messaging strategy
Consumer Goods
Brand
974a2ac8-3c72-429d-ba3d-047a37043789
Set_1_task_1
Neutral
ื™ืฉ ื›ืžื” ื“ื‘ืจื™ื, ืื ื™ ืžืจื’ื™ืฉื” ืฉื’ื‘ืจื™ื ืœื”ื•ื˜ื™ื ืœื”ืชื—ื™ืœ ืžืขืจื›ื•ืช ื™ื—ืกื™ื ืื‘ืœ ืื ื™ ืœื ืžืžืฉ ืžื•ื›ื ื” ืœื”ืชืคืฉืจ ืขืœ ื’ื‘ืจื™ื ืฉืœื ื™ื•ื“ืขื™ื ืœื—ื–ืจ
LP8N4st0rcbAfzzfsu28dTTiYnGjbv
Strong
What women wants?
Dating applications
Usage & Attitude
98ad4615-6a66-4b21-97e8-30128fc5d5bc
Set_1_task_1
Neutral
ืื ื—ื ื• ื‘ืงื‘ื•ืฆื” ืฉืœ ื‘ื ื™ ืžืฉืคื—ื” ืฉื›ืžื•ื ื• ื”ื‘ื™ืื• ื‘ืขืœื™ ื—ื™ื™ื ืœื™ืœื“ื™ ื”ืžืฉืคื—ื” ื‘ืฉื‘ื™ืœ ืชืงื•ืคืช ื”ืงื•ืจื•ื ื”
53dxxGJ95OeZuKfiiMJZ5yuRZpSTzO
Strong
Animal lovers social network
Social Networks
Usage & Attitude
99296557-4ac5-4520-8948-f5e124cd9763
Set_1_task_1
Neutral
ื”ืคืขื ื”ืื—ืจื•ื ื” ืื•ื›ืœ
028bd7e9-97a8-41d7-a114-669899bb8d8e
Strong
Mall Motivations
Retail
Usage & Attitude
997b947c-1011-4a8a-b0df-709b868162d5
Set_1_task_1
Positive
ืื™ืŸ ืžืฉื”ื• ืฉืื ื™ ืœื ืื•ื”ื‘ืช ืžืœื‘ื“ ืžื—ื™ืจื™ ื”ืฉื›ื™ืจื•ืช
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Weak
Public Participation
Public Sector
Customers Experience
9b4dbe1d-6bc5-4fe4-b44d-4048f90feefc
Set_1_task_1
Neutral
ืชื”ื™ื” ืชื–ื•ื–ื” ื•ื”ืชื›ื ืกื•ืช ื‘ืžืกืคืจ ืžืฆื•ืžืฆื ื™ื•ืชืจ ืฉืœ ืžืคืœื’ื•ืช
kGT3Q7BVFAgSmKl3xsuJ6m1HHEWTs8
Strong
Public opinion - Covid
Public Sector
Usage & Attitude
9b907beb-22cc-407c-b1ba-7ec80290a4c9
Set_1_task_1
Negative
ืื™ืŸ ื‘ื”ื ืฉื•ื ื“ื‘ืจ ืžื™ื•ื—ื“
028bd7e9-97a8-41d7-a114-669899bb8d8e
Strong
Mall Motivations
Retail
Usage & Attitude
9bebc6b7-af8f-4513-a3b4-f051ac67cbe8
Set_1_task_1
Positive
ื ืขื™ื ื•ืžืจื•ื•ื— ื™ื•ืชืจ
028bd7e9-97a8-41d7-a114-669899bb8d8e
Strong
Mall Motivations
Retail
Usage & Attitude
9bee63ea-69c0-42f1-9186-991072fce3d5
Set_1_task_1
Neutral
ื’ื‘ืจ ืืžื•ืจ ืœื”ื™ื•ืช ื’ื ื˜ืœืžืŸ ืœื”ืจืื•ืช ืจืฆื•ืŸ ืฉื”ื•ื ืžืขื•ื ื™ื™ืŸ ื‘ืš ื•ืœื”ืฉืงื™ืข ื‘ืืžืช ื‘ืš ื›ื“ื™ ืœืจืื•ืช ืื•ืชืš ื•ืœืจืื•ืช ื”ืชืขื ื™ื™ื™ื ื•ืช
LP8N4st0rcbAfzzfsu28dTTiYnGjbv
Strong
What women wants?
Dating applications
Usage & Attitude
9ccc5143-7043-4c36-92b9-238d6cbed3f5
Set_1_task_1
Neutral
ืื ื”ืžื•ืฆืจ ืœื ืื™ื›ื•ืชื™ ื”ื•ื ื™ื”ืจืก ืžื”ืจ ื‘ืžื™ื•ื—ื“ ืื ืžื“ื•ื‘ืจ ื‘ืจื™ื”ื•ื˜ ืœืžืจืคืกืช ืฉืฉื ื™ืฉ ืฉืžืฉ ื•ื’ืฉื ื‘ืฆื•ืจื” ื—ื–ืงื”
NjJyO3ZgUDdIoteEHILHBjrXgInUXy
Strong
Website redesign
Consumer Goods
Usage & Attitude
9d361d16-4674-4d2c-b904-ec9aeb66cc62
Set_1_task_1
Positive
ื–ื” ื’ื‘ืจ ืืžื™ืชื™
bpLctF0ElvCz4EDq97SEOqjVLLR8ar
Strong
Masculanity brand narrative
Food & Beverage
Brand
9d4d5a02-fba1-4ecf-852d-027592530e91
Set_1_task_1
Neutral
ืื ืœื ื™ื”ื™ื” ืœื™ ื•ื–ื” ืžื” ืฉื™ืฉ ืื– ื›ืŸ
DEetF0W5yzDkezGb1E4OtKvcelW0q6
Strong
Cigarette Switchers
Tobacco
Usage & Attitude
9d995fd6-1a6b-40a7-a4f1-b04036e6fdb3
Set_1_task_1
Neutral
ืœื ื›ื–ื” ืžื”ืจ ืื ื™ ืžืฉื ื” ืืช ื”ื”ืจื’ืœื™ื ืฉืœื™
VcoUr6nNOsqzAOD3ncm57LgpV5wq2O
Strong
Messaging strategy
Consumer Goods
Brand
9f5850c6-116b-42a1-8d01-2acd8c7403b7
Set_1_task_1
Negative
ืื™ืŸ ืœื• ื™ืชืจื•ืŸ ื”ื•ื ืœื ื˜ืขื™ื
TzlugVbU3hTqQxGHlkZBn7gCkSpt8h
Strong
Energy drinks
Food & Beverage
Usage & Attitude
a0613983-8e4b-4afa-aed8-6b80a7243c21
Set_1_task_1
Negative
ืฉืœื ื ื“ื‘ืจ ื’ื ืขืœ ื”ื—ื™ื ื•ืš ืฉืžื•ืฉื‘ืช ื›ืžืขื˜ ืฉื ื”
kGT3Q7BVFAgSmKl3xsuJ6m1HHEWTs8
Strong
Public opinion - Covid
Public Sector
Usage & Attitude
a17a70ce-460c-4993-bde7-0e9896130331
Set_1_task_1
Neutral
ื—ืฉื™ื‘ื•ืช ื™ื•ืชืจ ืœื›ืœื›ืœื” ืžืืฉืจ ืœื‘ื™ื˜ื—ื•ืŸ
kGT3Q7BVFAgSmKl3xsuJ6m1HHEWTs8
Strong
Public opinion - Covid
Public Sector
Usage & Attitude
a25870e3-5b6e-4c5a-be2f-1856f816956d
Set_1_task_1
Neutral
ื‘ืฆื‘ืข ืœื‘ืŸ ืขื ื“ืžื•ื™ื•ืช ืžืฆื•ื™ืจื•ืช ื•ื™ืคื”
9Uq7yF60d160EVc2QIyZcobh7E9La1
Strong
Diapers NG
Consumer Goods
Usage & Attitude
a2b8a18c-573e-4f0f-b83b-aa1ca69d2659
Set_1_task_1
Positive
ื ืฉืžืขื™ื ื ื—ืžื“ื™ื ื•ืงืœื™ื˜ื™ื
53dxxGJ95OeZuKfiiMJZ5yuRZpSTzO
Strong
Animal lovers social network
Social Networks
Usage & Attitude
a727b9cf-3e86-4ddc-98a2-c8a4f2e119e2
Set_1_task_1
Neutral
ืขื•ืฉื” ื”ืœื™ื›ื•ืช ืื•ื›ืœืช ื‘ืจื™ื
wiNYP4hxhylYC08ndHTmAeCn3L18pT
Strong
Sports habits
Health & Nutrition
Customers Experience
a735ffc3-6b38-498a-9e93-6c9b03f9c7b8
Set_1_task_1
Positive
ื›ืžื•ื‘ืŸ ื“ื‘ืจ ืจืืฉื•ืŸ - ื–ื” ื—ื•ืฃ ื”ื™ื•ื ื•ื˜ื™ื™ืœืช, ืžืื•ื“ ืื•ื”ื‘ืช ืœื”ืจืื•ืช ืœืื•ืจื—ื™ื ืฉื›ื•ื ื•ืช ื—ื“ืฉื•ืช ื›ืžื• ืื’ืžื™ื, ื›ืžื• ืฉื›ื•ื ื•ืช ื—ื“ืฉื•ืช ื‘ืฆืคื•ืŸ ื”ืขื™ืจ
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Strong
Public Participation
Public Sector
Customers Experience
a8d3363f-65f4-4f40-bcd4-f20f508bd3cd
Set_1_task_1
Neutral
ืžื•ืฆืจื™ ื—ืฉืžืœ ื‘ืขื™ืงืจ
028bd7e9-97a8-41d7-a114-669899bb8d8e
Strong
Mall Motivations
Retail
Usage & Attitude
a8e0f456-fe9d-4056-a5d6-16fe269637ef
Set_1_task_1
Neutral
ืœืคืขืžื™ื ื‘ื ืื“ื ืฉื•ื›ื— ื—ื•ื–ืจ ืื—ืจื™ 5 ื“ืงื•ืช ื•ื”ื“ื•ื— ื›ื‘ืจ ืฉื
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Strong
Public Participation
Public Sector
Customers Experience
a92016dc-1ba9-4bec-9396-d2555c2e3bb9
Set_1_task_1
Neutral
ืืฉืžื— ืœืงื‘ืœ ืžื™ื“ืข ื ื•ืกืฃ
LCRB5fBvbvvsKsLq23mQRSkv0J9LVD
Weak
Nutritionists brand perception
Nutrition & Lifestyle
Employees Experience
a9c684cb-737f-4248-9384-1544230c4c12
Set_1_task_1
Neutral
ื›ืฉืื ื™ ืจื•ืื” ื”ืœื•ื’ื• ืื ื™ ื ื–ื›ืจ ื‘ื‘ื™ืจื” ืฉืœื”
g9AV2sbYEJMDmXG5nmdQKCfVyD7ouF
Strong
Beer brand perception
Food & Beverage
Brand
a9e30fa7-148b-49c8-97e0-039f2c586dc5
Set_1_task_1
Neutral
ื›ื™ ื™ืฉ ืœื”ื ืคื—ื•ืช ื›ืกืฃ
9zTrvyt2CotqD8ha5D4zkTkVYOg2n8
Strong
Gen Z beer drinking habits
Food & Beverage
Brand
aa093fa5-faf5-45a9-b95e-c6d5d26b301b
Set_1_task_1
Positive
ื™ืฉ ื›ืœ ืžื” ืฉืฆืจื™ืš
LU19lil7Y3rhFs53n73k7iuIVI6llk
Strong
Convenience stores prefs
Food & Beverage
Usage & Attitude
aa35163d-2062-4ca8-b1db-d04b287250f5
Set_1_task_1
Negative
ืœื“ืขืชื™ ืœื ืžืจืฉื™ื ื‘ืžื™ื•ื—ื“ ื•ื’ื ืœื ื™ื•ืชืจ ืžื“ื™ ื–ื•ืœ
bpLctF0ElvCz4EDq97SEOqjVLLR8ar
Weak
Masculanity brand narrative
Food & Beverage
Brand
ad8ebe67-6ecc-4c6e-8804-1bff8c1c6a58
Set_1_task_1
Neutral
ืžื•ืฆืจื™ ื’ื• ืกื•ื™ื” ืฉืœ ืชื ื•ื‘ื”
LCRB5fBvbvvsKsLq23mQRSkv0J9LVD
Strong
Nutritionists brand perception
Nutrition & Lifestyle
Employees Experience
adbeeeb1-7759-4767-a75c-8558d43de134
Set_1_task_1
Neutral
ื›ืœ ื—ื•ื“ืฉ ื‘ืกื‘ื™ื‘ื•ืช ื” 100 ืฉื—
cFNmCbn9LBq2X8kpb9YMlY5Xnbux6M
Strong
Gamers adiction
Entertainment
Usage & Attitude
ae47441c-4059-470c-9ec6-aee883bb3f03
Set_1_task_1
Neutral
ืฆื‘ืขื•ื ื™, ื’ืžื™ืฉ, ืœื ืžืœื ืฆืžืจ ื’ืคืŸ, ืœื ืขื‘ื” ืžื™ื“ื™ , ืœื ื“ื•ืœืฃ
9Uq7yF60d160EVc2QIyZcobh7E9La1
Strong
Diapers NG
Consumer Goods
Usage & Attitude
ae7e67ee-7ff9-4a13-9868-c6c195316d41
Set_1_task_1
Positive
ื”ืžื•ืชื’ ื”ื˜ืขื™ื ื™ื•ืชืจ
FNLwJ1f6OJNrsAuQK5M4m8YweNGTne
Strong
Soda water brand awareness
Food & Beverage
Product
af8bfc7d-b22f-4bb6-b194-d825974be049
Set_1_task_1
Neutral
ืžื™ืฉื”ื• ืฉื™ื•ื“ืข ืœื”ื•ื‘ื™ืœ ื•ืœืคืชื•ืจ ื‘ืขื™ื•ืช
bpLctF0ElvCz4EDq97SEOqjVLLR8ar
Strong
Masculanity brand narrative
Food & Beverage
Brand
b1ae4238-212d-42f5-a2a6-dc3ac08f8d1b
Set_1_task_1
Neutral
ืจื™ื”ื•ื˜ ื‘ื’ื•ื•ื ื™ื ื‘ื”ื™ืจื™ื ืื— ื“ื•ืœืง ืื• ื—ื“ืจ ืฉื™ื ื”
VcoUr6nNOsqzAOD3ncm57LgpV5wq2O
Strong
Messaging strategy
Consumer Goods
Brand
b434cd0e-a5ec-42e1-927f-c68d8e2b976f
Set_1_task_1
Positive
ืื•ื•ื™ืจื” ื˜ื•ื‘ื” ืžื•ืกื™ืงื”
9zTrvyt2CotqD8ha5D4zkTkVYOg2n8
Strong
Gen Z beer drinking habits
Food & Beverage
Brand
b50ff513-786c-452b-9a54-e485627bb891
Set_1_task_1
Neutral
ืื™ืžื•ืŸ ื›ื•ืฉืจ, ื‘ื™ืฆื•ืข ืชืจื’ื™ืœื™ื
wiNYP4hxhylYC08ndHTmAeCn3L18pT
Strong
Sports habits
Health & Nutrition
Customers Experience
b6d0c742-eb3e-41ef-b19f-164be5bdb5df
Set_1_task_1
Negative
ื”ื™ื™ืชื™ ืขื™ื™ืฃ ื•ืฉื™ื›ื•ืจ ืืชืžื•ืœ
4bfc5b7a-4ba6-4fc2-9361-f00a4bd57b83
Weak
Convenience stores apps
Food & Beverage
Usage & Attitude
b760607c-624d-4973-bd64-c4815ffece22
Set_1_task_1
Neutral
ืื ื™ ืœื ืจื•ืื” ื”ื‘ื“ืœ ื‘ื™ืŸ ื’ื‘ืจื™ื ืขื›ืฉื™ื• ื•ืžืœืคื ื™ 10 ืฉื ื™ื
bpLctF0ElvCz4EDq97SEOqjVLLR8ar
Strong
Masculanity brand narrative
Food & Beverage
Brand
b95ccbae-aba5-48a2-9b52-8ac70936d828
Set_1_task_1
Positive
ืื ื™ ืžืื•ื“ ืžืจื•ืฆื” ืžื”ืขื™ืจ ืื•ืžื ื ืขื•ื‘ืจืช ื”ืžื•ื— ืงืฉื™ื™ื ื‘ื—ื™ื™ ื”ื™ื•ื ื™ื•ื ืขื ื“ื™ื•ืจ ื•ืžืกื’ืจื•ืช ืืš ื”ืขื™ืจ ืขืฆืžื” ื”ื™ื ืขื™ืจ ื ื•ืจื ื—ืžื” ืื ืฉื™ื ื˜ื•ื‘ื™ื ื•ื›ื™ืฃ ืœื”ื™ื•ืช ื›ืืŸ
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Strong
Public Participation
Public Sector
Customers Experience
b97892fe-3e4f-4c79-98f1-8ccc76e51c74
Set_1_task_1
Neutral
ืจื“ ื‘ื•ืœ, ืืงืกืœ ื•ืžื ืกื˜ืจ
TzlugVbU3hTqQxGHlkZBn7gCkSpt8h
Strong
Energy drinks
Food & Beverage
Usage & Attitude
b9b894f8-f8b1-44b7-a8b5-814f2d34907e
Set_1_task_1
Neutral
ื›ืŸ ื›ืžืขื˜ ื›ืœ ื™ื•ื ืฉื™ืฉื™
VcoUr6nNOsqzAOD3ncm57LgpV5wq2O
Strong
Messaging strategy
Consumer Goods
Brand
bb18371d-1e60-46d8-9442-6553a0d47325
Set_1_task_1
Neutral
ืžื‘ื—ื™ื ืช ื—ื•ื•ื™ืช ื”ืจื›ื™ืฉื” ืื™ืŸ ื”ื‘ื“ืœ ื‘ืจื•ื‘ืŸ ื’ื ื™ืฉ ืืช ืื•ืชืŸ ื—ื ื•ื™ื•ืช
028bd7e9-97a8-41d7-a114-669899bb8d8e
Strong
Mall Motivations
Retail
Usage & Attitude
bb81533a-51e4-4f3f-9bfd-d8d278256baa
Set_1_task_1
Neutral
ื–ื• ืœื ืื•ืชื” ื—ื•ื•ื™ื”
028bd7e9-97a8-41d7-a114-669899bb8d8e
Weak
Mall Motivations
Retail
Usage & Attitude
bde8acaf-ae5e-4c32-8880-0375196a6cfd
Set_1_task_1
Neutral
ื™ืœื“ื™ื ื‘ื–ืžืŸ ืžืฉื—ืง ื‘ื‘ื™ืช ื‘ืจื’ื•ืข ื•ืื•ื•ื™ืจื” ืœื‘ื ื” ืจื™ื ื ื”
VcoUr6nNOsqzAOD3ncm57LgpV5wq2O
Strong
Messaging strategy
Consumer Goods
Brand