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55 values
industry
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000e759c-e2c4-49a0-b31f-b7b99ad42344
Set_1_task_1
Positive
ื–ื” ื™ื•ืชืจ ืงืœ ืœื”ื—ื–ื™ืง ื‘ื™ื“
c9d57035-c467-4220-b629-e7f323bcd2bd
Strong
Smokers profile
Tobacco
Usage & Attitude
0061fc44-f09b-4343-b5ce-bbdc8b81a6d7
Set_1_task_1
Negative
ื‘ืขื™ื™ืช ื”ื›ืœื‘ื™ื ื–ื” ื“ื‘ืจ ืžื—ืจื™ื“
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Strong
Public Participation
Public Sector
Customers Experience
006d6907-ea71-4287-819e-fa0d1ed1a97f
Set_1_task_1
Positive
ื—ื–ืง ื˜ื•ื‘ ืžืกืคืง ืคื•ื–ื” ืื ืฉื™ื ืื•ื”ื‘ื™ื ืจื™ื— ืœื ืจืข ื˜ื•ื‘ ืœื’ื•ื™ื ื˜ื™ื
DEetF0W5yzDkezGb1E4OtKvcelW0q6
Strong
Cigarette Switchers
Tobacco
Usage & Attitude
0154985f-065a-4abd-b83b-af41cb682a5f
Set_1_task_1
Neutral
ืžืงื•ื•ื” ืฉื”ืกืงืจ ื”ื–ื” ื™ื•ืขื™ืœ ืœืžื—ืงืจ ืฉืœื›ื
LP8N4st0rcbAfzzfsu28dTTiYnGjbv
Strong
What women wants?
Dating applications
Usage & Attitude
01924a3b-879f-4d21-bb31-855ae34320da
Set_1_task_1
Positive
ื ืขื™ื ื ื™ื ื•ื— ื“ืง
9Uq7yF60d160EVc2QIyZcobh7E9La1
Strong
Diapers NG
Consumer Goods
Usage & Attitude
01b54334-2f3f-4c0e-8266-1d3e4a0eb393
Set_1_task_1
Neutral
ืื™ื›ื•ืช ื”ืงืคื” ื•ื”ืœื’ื™ื˜ืžืฆื™ื” ืฉื ื•ืชื ื™ื ืœื›ืœ ืœืงื•ื—
BszasjQ0WN3ab0WUcr1k83fA8noXUc
Strong
Convenience stores apps
Food & Beverage
Usage & Attitude
02ef8565-3a75-4f57-b0d0-1597c0740ce4
Set_1_task_1
Neutral
ื™ืฉื™ื‘ื” ืขื ื—ื‘ืจื™ื, ื™ืฆื™ืื•ืช ืœืžืกื™ื‘ื•ืช
DEetF0W5yzDkezGb1E4OtKvcelW0q6
Strong
Cigarette Switchers
Tobacco
Usage & Attitude
032ccbe9-5142-434b-bb58-9508b59ffee5
Set_1_task_1
Neutral
ืžื” ื–ื” ืงืฉื•ืจ ืืœื™?
CqwMdD6f3A7kdbTD6vQJpk1h3AuvuO
Strong
Voters "coloring"
Public Sector
Politics
03daaf07-919b-45c3-9756-8a069c74ca6c
Set_1_task_1
Neutral
ื”ื™ื” ืžื•ืชืจ ืœืงื ื•ืช 1 ื‘ื™ื•ื
4bfc5b7a-4ba6-4fc2-9361-f00a4bd57b83
Strong
Convenience stores apps
Food & Beverage
Usage & Attitude
05e6d531-6138-4e08-892b-eb4171bd5d5e
Set_1_task_1
Positive
ืฉื”ื•ื ืื—ืœื” ื‘ืŸ ืื“ื ื•ืžืฉื—ืจืจ
bpLctF0ElvCz4EDq97SEOqjVLLR8ar
Strong
Masculanity brand narrative
Food & Beverage
Brand
063b67db-caaa-476d-a57a-6bac69e9562b
Set_1_task_1
Negative
ืœื“ื•ื’ืžื ืชื•ื›ื ื™ืช ื”ืจืžื–ื•ืจ ืœื ื™ื•ืฉืžื” ื‘ืžืœื•ืื”
kGT3Q7BVFAgSmKl3xsuJ6m1HHEWTs8
Weak
Public opinion - Covid
Public Sector
Usage & Attitude
071a770d-980a-4304-88b8-9568431a4628
Set_1_task_1
Positive
ืืช ื”ื˜ืขื ื•ื”ืื ืจื’ื™ื” ืฉื ื•ืชืŸ
TzlugVbU3hTqQxGHlkZBn7gCkSpt8h
Strong
Energy drinks
Food & Beverage
Usage & Attitude
0894bdd1-43ac-49ee-9771-f0abe0bf90a4
Set_1_task_1
Neutral
ื›ื“ื™ ืœืฉืชืฃ ืื•ืชื ื‘ืžื” ืฉื’ื™ืœื™ืชื™, ื›ื“ื™ ืฉื’ื ืœื”ื ื™ื”ื™ื” ื ืขื™ื ื™ื•ืชืจ
VcoUr6nNOsqzAOD3ncm57LgpV5wq2O
Strong
Messaging strategy
Consumer Goods
Brand
08f6e01d-2456-4b1b-8c90-1c4e13a36cbf
Set_1_task_1
Negative
ื›ื‘ืจ ื™ืฉ ืฉื ื™ื•ืชืจ ืžื™ื“ื™ ืื ืฉื™ื
028bd7e9-97a8-41d7-a114-669899bb8d8e
Strong
Mall Motivations
Retail
Usage & Attitude
09149957-938c-407a-abcc-aaa34f6ca8ca
Set_1_task_1
Positive
ื›ืŸ ืœืžืฉืœ ืจืื™ืชื™ ืคืจืกื•ืžืช ืœื‘ื•ืฉื ื‘ืจืฉืช ื‘ืžื—ื™ืจ ื˜ื•ื‘ ืื– ืงื ื™ืชื™ ืื•ืชื•
NjJyO3ZgUDdIoteEHILHBjrXgInUXy
Strong
Website redesign
Consumer Goods
Usage & Attitude
097d6d0c-1d62-4c37-ba80-781c686a135f
Set_1_task_1
Positive
ืื•ืœ ืื ื™ืžืœืก ื–ื” ืฉื ืฉื ื•ืชืŸ ืœื›ื•ืœื ืชื—ื•ืฉืช ืฉื™ื™ื›ื•ืช
53dxxGJ95OeZuKfiiMJZ5yuRZpSTzO
Strong
Animal lovers social network
Social Networks
Usage & Attitude
0a234e11-ce10-4739-bec5-3455ece2516a
Set_1_task_1
Negative
ื”ื™ื•ื ื”ื’ื‘ืจื™ื ื‘ืขื™ืงืจ ืขืคื™ื ืขืœ ืขืฆืžื ืžืื•ื“ ืงืฉื” ืœื—ืคืฉ ืืช ื”ื™ืœื“ื™ื ื”ื˜ื•ื‘ื™ื ืฉืœ ืคืขื
LP8N4st0rcbAfzzfsu28dTTiYnGjbv
Strong
What women wants?
Dating applications
Usage & Attitude
0af3fca8-2f6d-4de5-85df-7be0933321c5
Set_1_task_1
Neutral
ืฉื”ื ืขื•ื–ืจื™ื ืœื™ ืœื‘ื—ื•ืจ ื‘ื’ื“ื™ื ื•ืœื”ื’ื™ื“ ืœื™ ืื™ืš ื”ื‘ื’ื“ื™ื ื ืจืื™ื ืขืœื™ื™
028bd7e9-97a8-41d7-a114-669899bb8d8e
Strong
Mall Motivations
Retail
Usage & Attitude
0f304e3b-abfd-42cc-9451-4a605278fb71
Set_1_task_1
Negative
ื‘ื’ืœืœ ื–ื” ืฉืชื™ืชื™ ืจืง ืคืขื ืื—ืช
2VasINAqfsQbwUGGPeIMjBttJVEHk3
Strong
Beer trends
Food & Beverage
Usage & Attitude
0f82b4c5-9bf2-4d45-a78d-ee58918f13c1
Set_1_task_1
Negative
ืกื™ื’ืจื™ื” ื–ื•ืœื” ื™ื ืงืžืฆืŸ
c9d57035-c467-4220-b629-e7f323bcd2bd
Strong
Smokers profile
Tobacco
Usage & Attitude
11357804-d104-4677-b1bb-1a3d971ccfaa
Set_1_task_1
Neutral
ืฆืขื™ืจื™ื ื‘ื’ื™ืœืื™ 20-30 ืคื—ื•ืช ืื• ื™ื•ืชืจ
9zTrvyt2CotqD8ha5D4zkTkVYOg2n8
Strong
Gen Z beer drinking habits
Food & Beverage
Brand
157c9065-3151-4f31-845e-41277c8d5bd0
Set_1_task_1
Neutral
ืขื•ืฉื” ื™ื•ืชืจ ื›ื•ืฉืจ
DEetF0W5yzDkezGb1E4OtKvcelW0q6
Strong
Cigarette Switchers
Tobacco
Usage & Attitude
15844853-c6a7-43e7-b7d0-a8841f0cff10
Set_1_task_1
Neutral
ื‘ื™ืจื” ืฉื’ืจืชื™ืช ืœื’ืžืจื™
g9AV2sbYEJMDmXG5nmdQKCfVyD7ouF
Strong
Beer brand perception
Food & Beverage
Brand
1678a755-a7d8-41cf-836b-ce5536850035
Set_1_task_1
Positive
ืžื™ื•ื—ื“ ื‘ื˜ื™ื˜ื•ืœ ืฉื–ื” ื›ืžื• ืชื—ืชื•ืŸ ืงืœ ืœื”ืœื‘ื™ืฉ ืืช ื”ืชื™ื ื•ืง ืื™ืŸ ืฆื“ื‘ืงื•ืช
9Uq7yF60d160EVc2QIyZcobh7E9La1
Strong
Diapers NG
Consumer Goods
Usage & Attitude
1757b0d9-d9ec-46f2-94d5-80c6a87ddd96
Set_1_task_1
Neutral
ื™ื•ืชืจ ืงืœ ืœื™ ืœืฉืชื•ืช ืกื•ื“ื” ืžืืฉืจ ืžื™ื
FNLwJ1f6OJNrsAuQK5M4m8YweNGTne
Strong
Soda water brand awareness
Food & Beverage
Product
18cede64-1082-4506-b085-ba0852a100d2
Set_1_task_1
Neutral
ืขื ืคืจืกื•ื ืžืชืื™ื
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Strong
Public Participation
Public Sector
Customers Experience
190015dc-3689-40c0-bffb-7044914e1d38
Set_1_task_1
Neutral
ื•ื›ืžื• ื›ืŸ ืžื ืกื” ืœืฉืžื•ืจ ืขืœ ืชื–ื•ื ื” ื ื›ื•ื ื” ื“ืจืš ืžืชื›ื•ื ื™ื ื•ืชื›ื ื™ื ื‘ืจืฉืชื•ืช ื”ื—ื‘ืจืชื™ื•ืช
wiNYP4hxhylYC08ndHTmAeCn3L18pT
Strong
Sports habits
Health & Nutrition
Customers Experience
194acf1c-4280-4742-bd1c-f73d3510288d
Set_1_task_1
Neutral
ื‘ืžื™ื“ื” ืžืกื•ื™ืžืช ื›ืŸ ืื‘ืœ ืื ื™ ืžื‘ื™ืŸ ืฉื—ืกืจื™ื ืžืงื•ืžื•ืช ืขื‘ื•ื“ื”
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Strong
Public Participation
Public Sector
Customers Experience
19ec8192-2f87-408e-b587-f1c4679e2c92
Set_1_task_1
Neutral
ื‘ื ืชื” ืœื™ ืชืคืจื™ื˜ ืžืื•ื–ืŸ ื•ื”ืžืœื™ืฆื” ืœื”ืฉืชืžืฉ ื‘ื–ืจื™ืงื•ืช ื”ืจื–ื™ื”
wiNYP4hxhylYC08ndHTmAeCn3L18pT
Strong
Sports habits
Health & Nutrition
Customers Experience
1a6b2e12-ca4b-4f81-a604-7616979d948a
Set_1_task_1
Negative
ืœื ื™ื–ื™ืง ืœืคื•ืœื™ื˜ื™ืงืื™ื ืฉืœื ื• ืงืฆืช ื˜ื•ื”ืจ ืžื™ื“ื•ืช ื•ืฆื ื™ืขื•ืช
kGT3Q7BVFAgSmKl3xsuJ6m1HHEWTs8
Weak
Public opinion - Covid
Public Sector
Usage & Attitude
1cd93b4c-9c25-4602-8655-e146bc8f4a76
Set_1_task_1
Neutral
ื”ื›ื•ืœ ื—ื•ืฅ ืžื”ืคืงืงื™ื
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Strong
Public Participation
Public Sector
Customers Experience
1d6d6d9e-d9d4-47f9-a044-18d4ee5e37b8
Set_1_task_1
Negative
ืื ื™ ืžืฆื™ืข ืฉื”ื•ื ื™ืกื™ื™ืจ ื‘ืฉื›ื•ื ื•ืช ื”ืขื™ืจ,ื›ืžื• ืจืืฉ ื”ืขื™ืจ ื—ื•ืœื•ืŸ, ื™ืจืื” ืชืงืœื•ืช ื•ื™ืฉืœื— ื‘ืขืœื™ ืžืงืฆื•ืข ืœืชืงืŸ ืžื™ื•ื–ืžืชื•
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Weak
Public Participation
Public Sector
Customers Experience
1e0cc172-52a6-4fa0-80e5-430b56b32989
Set_1_task_1
Neutral
ื”ืกื™ืคื•ืง ื‘ื ื™ืงื•ื˜ื™ืŸ ื•ืชื—ื•ืฉื” ืฉืœ ืจื•ื’ืข
DEetF0W5yzDkezGb1E4OtKvcelW0q6
Strong
Cigarette Switchers
Tobacco
Usage & Attitude
1e16d170-6731-442c-b6ae-ec70d8725b56
Set_1_task_1
Neutral
ื›ื™ ื—ื™ืคืฉืชื™ ืžืขืจื›ืช ื™ื—ืกื™ื ื•ืจืฆื™ืชื™ ืœื‘ื—ื•ืŸ ื›ืžื” ืื•ืคืฆื™ื•ืช
LP8N4st0rcbAfzzfsu28dTTiYnGjbv
Strong
What women wants?
Dating applications
Usage & Attitude
200b0b93-e768-4c8d-ab53-3e985243a71e
Set_1_task_1
Positive
ืžืชืžืœืืช ืื ืจื’ื™ื” ื•ื›ืžื•ื‘ืŸ ืชืงื•ื•ื”
cFNmCbn9LBq2X8kpb9YMlY5Xnbux6M
Strong
Gamers adiction
Entertainment
Usage & Attitude
203e5567-2a57-4526-94ee-65c487d47e9e
Set_1_task_1
Negative
ืœื“ืื•ื’ ื™ื•ืชืจ ืœื ื›ื™ื, ื”ื ื’ืฉื•ืช ื•ื˜ื™ืคื•ืœ ื‘ืฉืขืช ื—ืจื•ื
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Weak
Public Participation
Public Sector
Customers Experience
20c2c0b5-2f22-43a1-811f-7a400856b5cf
Set_1_task_1
Neutral
ืื›ืœืชื™ ืืจื•ื—ื•ืช ื‘ื•ืงืจ ื‘ืื•ืคืŸ ืงื‘ื•ืข ื‘ืงืคื” ื’'ื•
LU19lil7Y3rhFs53n73k7iuIVI6llk
Strong
Convenience stores prefs
Food & Beverage
Usage & Attitude
212b054c-a683-43c2-8a5b-60af4068ab60
Set_1_task_1
Negative
ืฉื”ืฉืœื˜ื•ืŸ ื”ื ื•ื›ื—ื™ ื ื›ืฉืœ ื•ื™ืฉ ืœื”ื—ืœื™ืคื•
kGT3Q7BVFAgSmKl3xsuJ6m1HHEWTs8
Strong
Public opinion - Covid
Public Sector
Usage & Attitude
228754ef-d4ab-493d-9e57-3a3d3b9bd699
Set_1_task_1
Neutral
ืฉืื™ืŸ ืืชืจื™ ื‘ื™ืœื•ื™ ื—ื•ืฅ ืžื”ืžืจื™ื ื”
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Strong
Public Participation
Public Sector
Customers Experience
245aca3f-8d35-4a37-9596-48c138ef6c41
Set_1_task_1
Positive
ื”ื•ื ืชื—ืœื™ืฃ ื˜ื•ื‘ ืœืืœื›ื•ื”ื•ืœ
cb060a82-b24c-4e41-b81c-ef8d93a47e2b
Strong
Energy drinks
Food & Beverage
Usage & Attitude
25491f44-fdd9-4f50-84b0-62509f83c080
Set_1_task_1
Positive
ื™ื•ืชืจ ืื™ื›ื•ืชื™ ืžื•ืชื’ ื™ื•ืชืจ ืžื•ืฆืœื— ืื’ื‘
FNLwJ1f6OJNrsAuQK5M4m8YweNGTne
Strong
Soda water brand awareness
Food & Beverage
Product
25cecd54-e376-4ce3-be7c-f8f501c85209
Set_1_task_1
Neutral
ืจื›ืฉืชื™ ื›ื™ืกืื•ืช ืคืœืกื˜ื™ืง
NjJyO3ZgUDdIoteEHILHBjrXgInUXy
Strong
Website redesign
Consumer Goods
Usage & Attitude
2693aa8c-9cfe-478b-8da8-dc19c0b57dca
Set_1_task_1
Neutral
ืžื” ื–ืืช ืื•ืžืจืช ื™ืฉืคื™ืข
kGT3Q7BVFAgSmKl3xsuJ6m1HHEWTs8
Strong
Public opinion - Covid
Public Sector
Usage & Attitude
26d2f431-52f4-4855-b49f-23c96b1be322
Set_1_task_1
Positive
ื–ื” ื”ื›ื™ ื˜ืขื™ื ืœื™
DEetF0W5yzDkezGb1E4OtKvcelW0q6
Strong
Cigarette Switchers
Tobacco
Usage & Attitude
2710432e-ff1a-4f9f-908c-f0c2e9a12081
Set_1_task_1
Neutral
ืฉื™ื“ืื’ ืœื›ื‘ื™ืฉ ื—ื™ื‘ื•ืจ ื ื•ืกืฃ ืœืืฉื“ื•ื“ ื•ื”ืจื—ื‘ืช ืชืฉืชื™ื•ืช ื”ื›ื‘ืฉื™ื ื‘ืžืจื›ื– ื”ืขื™ืจ ื•ืชื•ืกืคืช ื—ื ื™ื•ืช
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Strong
Public Participation
Public Sector
Customers Experience
2792f50c-749d-453b-a464-9a919bd68ca9
Set_1_task_1
Neutral
ืœืฉืœื•ื— ืœื™ ืฉื™ืจ
LP8N4st0rcbAfzzfsu28dTTiYnGjbv
Strong
What women wants?
Dating applications
Usage & Attitude
281e24af-adbf-468f-90cb-189d111fee4d
Set_1_task_1
Negative
ื”ืชืœื•ื ื ืชื™ ื‘ืžื•ืงื“ ื”ืขื™ืจื•ื ื™ 3 ืคืขืžื™ื ,ืื•ืชื” ืชืœื•ื ื” ื‘ืžืฉืš ืžืก
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Strong
Public Participation
Public Sector
Customers Experience
29811b48-3478-4a77-8f9d-c3bc23dfa472
Set_1_task_1
Negative
ื›ื™ื•ื ื›ื’ื‘ืจ ื‘ืŸ 38 ืงืฉื” ื™ื•ืชืจ ืœืฉืžื•ืจ ืขืœ ืžืฉืงืœ ื‘ืจื™ื
wiNYP4hxhylYC08ndHTmAeCn3L18pT
Strong
Sports habits
Health & Nutrition
Customers Experience
29c7d88c-e2ec-4429-aa30-29f212f99e32
Set_1_task_1
Neutral
ืฉื™ื”ื™ื” ื ืขื™ื ืขืœ ื”ืขื•ืจ
9Uq7yF60d160EVc2QIyZcobh7E9La1
Strong
Diapers NG
Consumer Goods
Usage & Attitude
2a4d4e53-56ea-48be-a0f8-416640b174ba
Set_1_task_1
Neutral
ื”ื™ื™ืชื™ ืื•ื›ืœ ื™ื•ืชืจ ื‘ืจื™ื
DEetF0W5yzDkezGb1E4OtKvcelW0q6
Weak
Cigarette Switchers
Tobacco
Usage & Attitude
2a781781-7898-4d2e-ad17-18e3203a7463
Set_1_task_1
Neutral
ืžื›ื™ื ื” ืืช ื”ืžืกืคืจื™ื ืœืคื™ ื ื•ืฉืื™ื ื™ืžื™ ื”ื•ืœื“ืช ืœืžืฉืœ ืŸ[
cFNmCbn9LBq2X8kpb9YMlY5Xnbux6M
Strong
Gamers adiction
Entertainment
Usage & Attitude
2bf46135-3056-4d1d-8fcf-6926290311b5
Set_1_task_1
Neutral
ื’ื ืืช ื”ื˜ืขื, ืื‘ืœ ื”ืฉื•ื•ืคืก ื™ื•ืชืจ ื˜ืขื™ื ืœื™
FNLwJ1f6OJNrsAuQK5M4m8YweNGTne
Strong
Soda water brand awareness
Food & Beverage
Product
2e27527d-1bcf-4ad6-a3e8-a9144879a45f
Set_1_task_1
Neutral
ืขื“ื™ืฃ ืœืจืื•ืช ื™ืฉืจ ืžื™ ื”ื‘ืŸ ืื“ื ื›ื™ ื–ื” ืžื” ืฉื ืฉืืจ ื‘ืกื•ืฃ
bpLctF0ElvCz4EDq97SEOqjVLLR8ar
Strong
Masculanity brand narrative
Food & Beverage
Brand
2f1a05df-98ab-4ca0-bb30-4c4b6ddcd881
Set_1_task_1
Neutral
ืขืœ ืžื” ืžื“ื•ื‘ืจ ื‘ื“ื™ื•ืง
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Strong
Public Participation
Public Sector
Customers Experience
3008b11f-cd01-46a2-8e13-4c74bc0eb923
Set_1_task_1
Neutral
ืื ื™ ื—ื•ืฉื‘ ืฉืœื• ืขืฉื” ืฉื•ื ืชืขื•ืช
0ijqT9LOb3tJQ7Viu7bLep3zx9g4sr
Strong
Voters opinions
Public Sector
Politics
301aa056-dfe4-4eaf-9261-8d789c35c931
Set_1_task_1
Neutral
ื›ื ื•ืช, ื”ื‘ื ืช ื”ืกื‘ื™ื‘ื” ื•ื™ื•ื–ืžื”
g9AV2sbYEJMDmXG5nmdQKCfVyD7ouF
Strong
Beer brand perception
Food & Beverage
Brand
3028985a-f49f-47a9-8074-dbd91996cd95
Set_1_task_1
Neutral
ื‘ื’ื“ื™ื, ืžื•ืฆืจื™ ื—ืฉืžืœ, ืžื•ืฆืจื™ ืงื•ืกืžื˜ื™ืงื” ื•ืขื•ื“
NjJyO3ZgUDdIoteEHILHBjrXgInUXy
Strong
Website redesign
Consumer Goods
Usage & Attitude
3047b5da-7a5e-416a-8207-469f9666bc70
Set_1_task_1
Neutral
ืœืงื”ืœ ื”ืžื–ืจื—ื™ ืฉื”ื•ืœืš ืœืžืกื™ื‘ื•ืช ื•ืื™ืจื•ืขื™ื
9zTrvyt2CotqD8ha5D4zkTkVYOg2n8
Strong
Gen Z beer drinking habits
Food & Beverage
Brand
3188558c-1d7c-4d40-a31d-c5ace7bc9614
Set_1_task_1
Positive
ืงื•ื“ื ื›ืœ ืœื ืกื•ืช ืžืฉื”ื• ื—ื“ืฉ ืื ื™ ื‘ืขื“
9Uq7yF60d160EVc2QIyZcobh7E9La1
Strong
Diapers NG
Consumer Goods
Usage & Attitude
31bbf7ad-587d-4ae4-8cf4-f37616039a22
Set_1_task_1
Neutral
ืœื’ื‘ื™ ืžื” ื–ื”?
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Strong
Public Participation
Public Sector
Customers Experience
31dc9062-4f6d-4df4-a196-b6e9b6f2e6e0
Set_1_task_1
Neutral
ื”ืกืงืจื™ื ืžืจืื™ื ื›ื™ ืžืคืช ื”ื’ื•ืฉื™ื ื ืฉืืจื” ื›ืฉื”ื™ื™ืชื”
kGT3Q7BVFAgSmKl3xsuJ6m1HHEWTs8
Strong
Public opinion - Covid
Public Sector
Usage & Attitude
36260dd9-d057-4740-bed2-fb182919c87d
Set_1_task_1
Neutral
ืžื ืงื”, ืคืขื ื‘ื›ืžื” ืฉื ื™ื ืฉื™ืคื•ืฅ
VcoUr6nNOsqzAOD3ncm57LgpV5wq2O
Strong
Messaging strategy
Consumer Goods
Brand
3753d2da-9edc-4c43-9b4e-b2f540464b10
Set_1_task_1
Negative
ืœื ื–ื” ืืกื•ืจ ื”ื•ื ื ื‘ื—ืจ ืฆื™ื‘ื•ืจ ื”ื•ื ืืžื•ืจ ืœืฉืžืฉ ื›ื“ื•ื’ืžื”
kGT3Q7BVFAgSmKl3xsuJ6m1HHEWTs8
Strong
Public opinion - Covid
Public Sector
Usage & Attitude
38251006-45f4-4a7b-a40d-4075503a0b6a
Set_1_task_1
Negative
ื›ืœ ื”ื‘ื™ืฆื™ื ื”ื’ื™ื• ืฉื‘ื•ืจื•ืช !
ng3tMokorATckGzvRykumM9SQEfZG6
Strong
Retail chain CX
Retail
Customers Experience
38386bd7-947b-4362-b999-f887b72e37b6
Set_1_task_1
Negative
ื›ื™ ืื ื™ ืจื’ื™ืœื” ืœื’ื‘ืจื™ื ืฉืœ ืคืขื โ€ฆ ื›ืฉื”ื’ื‘ืจื™ื ื”ื™ื• ื’ื ื˜ืœืžื ื™ื, ื™ื“ืขื• ืœื”ืขืจื™ืš ืžื™ ื™ื•ืฉื‘ืช ืžื•ืœื
LP8N4st0rcbAfzzfsu28dTTiYnGjbv
Weak
What women wants?
Dating applications
Usage & Attitude
38eefbcc-995a-4d03-8c33-02c526f532d9
Set_1_task_1
Neutral
ืื—ืจ ื›ืš ืื ื™ ื‘ืขื“ ืœื”ืชื—ืœืง ืื• ืฉืคืขื ืื ื™ ืืฉืœื ื•ืคืขื ื”ื•ื
LP8N4st0rcbAfzzfsu28dTTiYnGjbv
Strong
What women wants?
Dating applications
Usage & Attitude
38fce5ba-07a7-467b-b488-3d282ffe0eb3
Set_1_task_1
Positive
ืื—ืœื” ืงืคื” ื‘ืืคืœื™ืงืฆื™ื” - ื“ื™ื’ื™ื˜ืœื™
4bfc5b7a-4ba6-4fc2-9361-f00a4bd57b83
Strong
Convenience stores apps
Food & Beverage
Usage & Attitude
390d2241-7e7a-4237-ba43-48d4b3df0e5f
Set_1_task_1
Neutral
ืžื“ื“ ืžื“ื•ื™ื™ืง ืฉืœ ืฆืขื“ื™ื
wiNYP4hxhylYC08ndHTmAeCn3L18pT
Strong
Sports habits
Health & Nutrition
Customers Experience
3af701ee-47d8-4acd-b158-dead98af1dc4
Set_1_task_1
Positive
ื›ืœ ื”ื›ื‘ื•ื“ ืœืจืืฉ ื”ืขื™ืจ!!
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Strong
Public Participation
Public Sector
Customers Experience
3b2692ec-d4fa-4d31-8957-0318401b90c1
Set_1_task_1
Neutral
ืื ื”ื™ื™ืชื” ืชืฉื•ื‘ื” ื™ื—ื“ ืขื ืืœื›ื•ื”ื•ืœ ื”ื™ื™ืชื™ ื‘ื•ื—ืจืช ื‘ื”
DEetF0W5yzDkezGb1E4OtKvcelW0q6
Strong
Cigarette Switchers
Tobacco
Usage & Attitude
3ce6fd4c-e9b8-496a-a7ea-985d7361d782
Set_1_task_1
Neutral
ืจื’ื™ืœื”, ืœืคื ื™ ื”ืจื‘ื” ืฉื ื™ ืขื™ืฉื ืชื™ ืืช ื”ื’ื•ืœื“ , ืขื™ืฉื ืชื™ ืืช ืฉื ื™ื”ื ืœืžืฉืš ืชืงื•ืคื” ืื‘ืœ ื”ื˜ืืฆ ื”ืจื‘ื” ืคื—ื•ืช ืžืกืจื™ื— ื•ื’ื ื™ื•ืชืจ ื—ืœืฉ
DEetF0W5yzDkezGb1E4OtKvcelW0q6
Strong
Cigarette Switchers
Tobacco
Usage & Attitude
3cfa272a-4060-41bd-9ba5-1f4265cf3162
Set_1_task_1
Neutral
ืœื˜ืคืก ืœืฉื—ืง ืขื ื”ื‘ื•ื‘ื”
9Uq7yF60d160EVc2QIyZcobh7E9La1
Strong
Diapers NG
Consumer Goods
Usage & Attitude
3d1c9384-349d-4adc-984a-26d09abab804
Set_1_task_1
Neutral
ืจืฆื•ืŸ ืœื”ืกืชื•ื‘ื‘ , ืœืจืื•ืช ืื ืฉื™ื
028bd7e9-97a8-41d7-a114-669899bb8d8e
Strong
Mall Motivations
Retail
Usage & Attitude
40274255-4605-4cf7-9247-78523add755c
Set_1_task_1
Neutral
ื”ืžืœืฆื•ืช ืขืœ ืžื•ืฆืจื™ื ืžืขื ื™ื™ื ื™ื, ื˜ื™ืคื™ื ืœืื™ืœื•ืฃ ื•ื—ื™ื ื•ืš, ืฉื™ืชื•ืฃ ื‘ื›ืœ ืžื™ื ื™ ื‘ืขื™ื•ืช, ืจืขื™ื•ื ื•ืช, ืชืžื•ื ื•ืช
53dxxGJ95OeZuKfiiMJZ5yuRZpSTzO
Strong
Animal lovers social network
Social Networks
Usage & Attitude
40efa1d7-d86a-477f-9bfa-ae73140776cf
Set_1_task_1
Negative
ื—ืกืจ ืœื™ ืงืฆืช ืขืฆื™ ื“ืงืœ,ื”ื™ื™ืชื™ ืžื•ืกื™ืคื” ืœืคื—ื•ืช 600 ื›ื›ื” ืงืœ
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Strong
Public Participation
Public Sector
Customers Experience
4250e2c3-4167-4f31-a9cf-4cbf6f9f6b22
Set_1_task_1
Neutral
ืฉื”ื™ื ืœื ืžืกื•ื ื ืช ื•ืœื›ืŸ ื™ืฉ ื˜ืข ื™ื ืื—ืจื™ื ืžื•ื‘ื”ืงื™ื
2VasINAqfsQbwUGGPeIMjBttJVEHk3
Strong
Beer trends
Food & Beverage
Usage & Attitude
43be781a-0fe8-4368-9ee9-b5fc9d4bb611
Set_1_task_1
Neutral
ืœื ืฉื•ืชื” ืฉื•ื ื‘ื™ืจื” ื‘ืื•ืคืŸ ืงื‘ื•ืข
9zTrvyt2CotqD8ha5D4zkTkVYOg2n8
Strong
Gen Z beer drinking habits
Food & Beverage
Brand
46d65ab5-60f0-4e2f-9096-d9978cdff62f
Set_1_task_1
Neutral
ืžืงื“ื™ืฉ ืœื™ ื–ืžืŸ ืื™ื›ื•ืช ,ืžื—ืฉื‘ื” ื•ื”ืฉืงืขื” ืžืื—ื•ืจื™ ื”ืžื—ื•ื•ื”
LP8N4st0rcbAfzzfsu28dTTiYnGjbv
Strong
What women wants?
Dating applications
Usage & Attitude
4768231b-ae71-402a-adf0-0773b1029db4
Set_1_task_1
Positive
ืžืฉืคืจ ืืช ื”ืคืขื™ืœื•ืช ื”ื™ื•ื ื™ื•ืชืจ ืจืขื ืŸ ืœืคืขื™ืœื•ืช ืกืคื•ืจื˜
wiNYP4hxhylYC08ndHTmAeCn3L18pT
Strong
Sports habits
Health & Nutrition
Customers Experience
499b8395-93a4-4009-8dd9-934ef692bcd1
Set_1_task_1
Neutral
ืื™ืŸ ืžื” ืœืคืจื˜ ื”ื˜ืขื
c9d57035-c467-4220-b629-e7f323bcd2bd
Strong
Smokers profile
Tobacco
Usage & Attitude
4a71985f-ea53-449d-91d4-4bd2357763c9
Set_1_task_1
Positive
ืชื•ื“ื” ื•ืœื”ืชืจืื•ืช , ืฉื ื” ื˜ื•ื‘ื”
cFNmCbn9LBq2X8kpb9YMlY5Xnbux6M
Strong
Gamers adiction
Entertainment
Usage & Attitude
4a7444a0-f713-4cf9-a5df-c79546c8876a
Set_1_task_1
Neutral
ื›ืื™ืœื•, ืœื ืžืชืื™ื ืœื• ืœืฆืืช ืœื‘ื™ืช ืงืคื” ืื– ื”ื•ื "ืžืขื“ื™ืฃ" ืœืฉืชื•ืช ืงืคื” ืืฆืœื™, ื‘ืžืงื•ื ืฆื™ื‘ื•ืจื™ ื”ื•ื ืœื ื™ืขื™ื– ืœืฉืœื•ื— ื™ื“ื™ื™ื ื‘ืฆื•ืจื” ื‘ื•ื˜ื” ื›ื™ ืžืกื‘ื™ื‘ ื™ืฉ ืื ืฉื™ื
LP8N4st0rcbAfzzfsu28dTTiYnGjbv
Strong
What women wants?
Dating applications
Usage & Attitude
4ae4e6b8-ff8a-41ba-93fe-7e1506c6b29d
Set_1_task_1
Neutral
ื”ืขื•ืจ ื”ื›ื™ ื—ืฉื•ื‘ ืœื™
9Uq7yF60d160EVc2QIyZcobh7E9La1
Strong
Diapers NG
Consumer Goods
Usage & Attitude
4b06058d-2081-400d-bdc9-36b994baacb4
Set_1_task_1
Neutral
ืœื ืžืžืฉ ืžืฉืชืžืฉ ื‘ื”, ืคืขื ืงื™ื‘ืœืชื™ ื”ื˜ื‘ื” ื•ื”ื•ืจื“ืชื™
4bfc5b7a-4ba6-4fc2-9361-f00a4bd57b83
Strong
Convenience stores apps
Food & Beverage
Usage & Attitude
4b8cbc3b-98e9-4249-9ef0-e86600bdf657
Set_1_task_1
Neutral
ื›ื›ื” ื”ื—ื™ื™ื ืฉืœ ื›ื•ืœื ื‘ื™ืŸ ืื ืขืฉื™ืจ ื‘ื™ืŸ ืื ืขื ื™
bpLctF0ElvCz4EDq97SEOqjVLLR8ar
Strong
Masculanity brand narrative
Food & Beverage
Brand
4c0305aa-8a75-4a17-a76e-c579291e3f8b
Set_1_task_1
Neutral
ืžืฆื‘ ืจื•ื—, ืžืฆื‘ ื›ืœื›ืœื™
c9d57035-c467-4220-b629-e7f323bcd2bd
Strong
Smokers profile
Tobacco
Usage & Attitude
4e2321eb-9f87-4159-b3a3-068567c6ce0d
Set_1_task_1
Neutral
ืงืคื” ื›ืžื• ื‘ื›ืœ ืฉืืจ ื”ืจืฉืชื•ืช
LU19lil7Y3rhFs53n73k7iuIVI6llk
Strong
Convenience stores prefs
Food & Beverage
Usage & Attitude
4f00c9f9-64ba-4465-bd60-5abd33a5ffdd
Set_1_task_1
Neutral
ืกืคืกื•ื“ ื›ืœ ื”ื ื•ืฉื ืฉืœ ืื•ืจื— ื—ื™ื™ื ื‘ืจื™ื, ืชื–ื•ื ื”, ืกืคื•ืจื˜ ื•ื›ื•ื“ื•ืžื”
wiNYP4hxhylYC08ndHTmAeCn3L18pT
Strong
Sports habits
Health & Nutrition
Customers Experience
4fbe89e1-0dc7-4d9d-845a-012374513630
Set_1_task_1
Positive
ืฉื™ื”ื™ื” ื™ื•ื ื˜ื•ื‘ ื•ืฉืงื˜
zh2ubcZbh5rap0A19FJN0kklgdspZy
Strong
Post online purchase - LIVE
Fashion
Customers Experience
51bca27d-0750-4a88-956e-9b65e94a5b21
Set_1_task_1
Neutral
ืœืคื ื™ ืงื•ื˜ื’' ื”ื™ืชื” ืœื ื• ื›ืœ ื” ืฉื”ื’ื™ืขื” ืœื’ื™ืœ 21
53dxxGJ95OeZuKfiiMJZ5yuRZpSTzO
Strong
Animal lovers social network
Social Networks
Usage & Attitude
5288e7ec-094d-418c-9887-dabe62a9623a
Set_1_task_1
Negative
ืœื ืžืจื’ื™ืฉ ืฉืื ื™ ืื•ื›ืœ ืžืกืคื™ืง ื‘ืจื™ื
wiNYP4hxhylYC08ndHTmAeCn3L18pT
Strong
Sports habits
Health & Nutrition
Customers Experience
5297e2b1-052d-4631-a977-e87533518ee1
Set_1_task_1
Neutral
ืœืื—ืจ ืฉื ืช ืงื•ืจื•ื ื” ื”ื•ื—ืœื˜ ืœืฉืคืฅ ื‘ืฉื™ื ื”ืขื•ื ื”
zGACHZcornzV9Ba9QcfNVRBdm8hplw
Strong
Public Participation
Public Sector
Customers Experience
5319a0d9-46dd-4ea4-9330-38196b88f796
Set_1_task_1
Neutral
ืžื™ื˜ื•ืช ืฉื™ื–ื•ืฃ ืœื’ื™ื ื”
NjJyO3ZgUDdIoteEHILHBjrXgInUXy
Strong
Website redesign
Consumer Goods
Usage & Attitude
53a5fb43-7fc8-4bb1-9229-93b8ba8999d8
Set_1_task_1
Positive
ืฉื–ื” ื—ื™ืชื•ืœ ืื™ื›ื•ืชื™ ื•ืฉื•ืžืจ ืฉืœื ืชื”ื™ื” ืœืชื™ื ื•ืง ืชืคืจื—ืช
9Uq7yF60d160EVc2QIyZcobh7E9La1
Strong
Diapers NG
Consumer Goods
Usage & Attitude
54df85f9-7fb0-4e47-a7c8-fa1f5dfffe06
Set_1_task_1
Negative
ืคื—ื•ืช ืจืœื•ื•ื ื˜ื™ ืœืฆืขืจื™, ืชื•ื“ื”
NjJyO3ZgUDdIoteEHILHBjrXgInUXy
Strong
Website redesign
Consumer Goods
Usage & Attitude
5526d4c4-f4fe-4584-8e46-9f01947e9a1f
Set_1_task_1
Neutral
ืœืื’ืจ ืขื ื˜ืขื ื—ื–ืง ื™ื•ืชืจ
9zTrvyt2CotqD8ha5D4zkTkVYOg2n8
Strong
Gen Z beer drinking habits
Food & Beverage
Brand
55b7c4f4-db2f-4626-9d07-71bd41c0c114
Set_1_task_1
Neutral
ืื ืื ื™ ื ื•ื”ื’ืช ืื ื™ ืืงื— ืงื•ืงื˜ื™ื™ืœ ื—ืœืฉ ื•ืื ืœื ืื– ืื–ืžื™ืŸ ื™ื™ืŸ ืื• ื‘ื™ืจื” ืขื“ื™ื ื” ื›ืžื• ืกื˜ืœื”, ืงืจืœืกื‘ืจื’ ืื• ื’ื•ืœื“ืกื˜ืืจ ืœื ืžืกื•ื ืŸ
g9AV2sbYEJMDmXG5nmdQKCfVyD7ouF
Strong
Beer brand perception
Food & Beverage
Brand
55de1886-b287-40e2-92fd-b06a26eb5c32
Set_1_task_1
Negative
ืคื—ื•ืช ื ื•ืชื ื™ื ืฆืณืื ืก ืœืจืื•ืช ืื ืžืฉื”ื• ื™ื›ื•ืœ ืœื”ืชืคืชื— ื•ืžื™ื“ ื—ื•ืชื›ื™ื ืœื“ื‘ืจ ื”ื‘ื
LP8N4st0rcbAfzzfsu28dTTiYnGjbv
Strong
What women wants?
Dating applications
Usage & Attitude
56db6a8f-b47d-46e7-872f-718d55a14a12
Set_1_task_1
Negative
ื•ื–ื” ื—ื‘ืœ ืžืื“
9Uq7yF60d160EVc2QIyZcobh7E9La1
Strong
Diapers NG
Consumer Goods
Usage & Attitude
593f788f-483c-4731-85a0-5ef8f0b694cb
Set_1_task_1
Neutral
ื”ื›ื™ ื—ืฉื•ื‘ ืžื‘ื—ื™ื ืชื™ ื–ื” ื›ื ื•ืช
bpLctF0ElvCz4EDq97SEOqjVLLR8ar
Weak
Masculanity brand narrative
Food & Beverage
Brand