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GSC
Intro to Search for Beginners
https://www.youtube.com/watch?v=-0X1AVLIzt0
-0X1AVLIzt0-t0.0
Hello, and welcome to Search for Beginners.
0
4
GSC
Intro to Search for Beginners
https://www.youtube.com/watch?v=-0X1AVLIzt0
-0X1AVLIzt0-t4.0
If you want to learn the basics of creating an online presence
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7
GSC
Intro to Search for Beginners
https://www.youtube.com/watch?v=-0X1AVLIzt0
-0X1AVLIzt0-t7.0
and using Google Search tools to help customers find your website,
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GSC
Intro to Search for Beginners
https://www.youtube.com/watch?v=-0X1AVLIzt0
-0X1AVLIzt0-t10.0
this series is for you.
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GSC
Intro to Search for Beginners
https://www.youtube.com/watch?v=-0X1AVLIzt0
-0X1AVLIzt0-t12.0
You'll learn about the various platforms and methods
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15
GSC
Intro to Search for Beginners
https://www.youtube.com/watch?v=-0X1AVLIzt0
-0X1AVLIzt0-t15.0
for creating an online presence, and how to choose the best one for you,
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GSC
Intro to Search for Beginners
https://www.youtube.com/watch?v=-0X1AVLIzt0
-0X1AVLIzt0-t18.0
as well as how to connect with developers if you need technical help.
18
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GSC
Intro to Search for Beginners
https://www.youtube.com/watch?v=-0X1AVLIzt0
-0X1AVLIzt0-t22.0
We will explore how Google Search works
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GSC
Intro to Search for Beginners
https://www.youtube.com/watch?v=-0X1AVLIzt0
-0X1AVLIzt0-t24.0
and address frequently asked questions about search and discoverability,
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GSC
Intro to Search for Beginners
https://www.youtube.com/watch?v=-0X1AVLIzt0
-0X1AVLIzt0-t28.0
such as, is my website on Google?
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GSC
Intro to Search for Beginners
https://www.youtube.com/watch?v=-0X1AVLIzt0
-0X1AVLIzt0-t30.0
How do I change what is showing up on Google Search?
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GSC
Intro to Search for Beginners
https://www.youtube.com/watch?v=-0X1AVLIzt0
-0X1AVLIzt0-t32.0
Or, how do I correct inaccurate information about my business in Google Search?
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GSC
Intro to Search for Beginners
https://www.youtube.com/watch?v=-0X1AVLIzt0
-0X1AVLIzt0-t37.0
This series will cover a wide variety of information,
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40
GSC
Intro to Search for Beginners
https://www.youtube.com/watch?v=-0X1AVLIzt0
-0X1AVLIzt0-t40.0
some basic and some more advanced,
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GSC
Intro to Search for Beginners
https://www.youtube.com/watch?v=-0X1AVLIzt0
-0X1AVLIzt0-t42.0
and can be watched in any order,
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GSC
Intro to Search for Beginners
https://www.youtube.com/watch?v=-0X1AVLIzt0
-0X1AVLIzt0-t44.0
so you can focus on the information that is most relevant to you and your skill level.
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GSC
Intro to Search for Beginners
https://www.youtube.com/watch?v=-0X1AVLIzt0
-0X1AVLIzt0-t48.0
New episodes will be released every two weeks, starting tomorrow.
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GSC
Intro to Search for Beginners
https://www.youtube.com/watch?v=-0X1AVLIzt0
-0X1AVLIzt0-t52.0
Subscribe to the Google Webmasters channel so you don't miss any future videos.
52
56
GSC
Intro to Search for Beginners
https://www.youtube.com/watch?v=-0X1AVLIzt0
-0X1AVLIzt0-t56.0
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t0.0
Welcome, everyone, back to the next episode of Search
0
14.64
GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t14.64
Off the Record, a podcast that we're trying out.
14.64
17.68
GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t17.68
Our plan is to talk a bit about what's
17.68
19.96
GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t19.96
happening at Google Search, how things are handled
19.96
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t23.16
behind the scenes, and I don't know,
23.16
25.88
GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t25.88
maybe have some fun along the way.
25.88
28.2
GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t28.2
My name is John Mueller.
28.2
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t29.36
I'm a webmaster trends analyst or search
29.36
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t32.0
advocate on the Search Relations team here at Google.
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t35.72
I'm joined here today by Martin and Gary, who are also
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t39.76
on the Search Relations team.
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t41.32
MARTIN SPLITTENBERG Hi, everyone.
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t42.56
GARY ILLYES-SELLSBERG Good day.
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t43.480000000000004
JOHN MUELLER Good day, Gary.
43.48
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t44.68
Good day to you, too.
44.68
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t46.120000000000005
So Gary, do you want to take us off and see where we go?
46.12
51.64
GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t51.64
GARY ILLYES-SELLSBERG Not really.
51.64
52.88
GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t52.879999999999995
MARTIN SPLITTENBERG Come on.
52.88
53.8
GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t53.8
GARY ILLYES-SELLSBERG I guess I was thrown in the water,
53.8
56.04
GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t56.04
so I will do it because I'm such a charming person.
56.04
59.32
GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t59.32
So what do we do every day?
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t62.2
We go to Twitter.
62.2
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t63.84
And I make lots of jokes that I think are funny on Twitter.
63.84
67.32
GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t67.32
John and Martin do lots of thoughtful things,
67.32
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t71.08
on the other hand.
71.08
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t72.28
But what we all do is observing what people
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t75.6
are doing on Twitter and what their problems are,
75.6
79.52
GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t79.52
sometimes answering questions.
79.52
81.56
GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t81.56
One thing that I noticed when this COVID-19 thing started
81.56
86.8
GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t86.8
is that some people started to post much less.
86.8
93.68
GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t93.67999999999999
Then other people started to post much more.
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t97.39999999999999
MARTIN SPLITTENBERG Did you find out why?
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t98.92
GARY ILLYES-SELLSBERG Well, thanks, Martin.
98.92
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t101.0
That's exactly where I was going.
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t102.67999999999999
I wanted to figure out why, or how is this happening.
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107.72
GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t107.72
And I set up a survey.
107.72
110.32
GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t110.32
Our title previously was Trends Analysts.
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t114.28
So a survey is actually quite fitting for us.
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t119.08
And I was very surprised by the results.
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122.92
GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t122.92
I was surprised because SEO's workload actually
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t126.44
increased instead of decreasing, which I can't yet explain.
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132.52
GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t132.52
We have some theories why this would happen.
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t136.04
And it could be, for example, that more businesses moved
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t139.36
online, and then they needed the extra help from SEO's.
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t145.36
A second poll shows that people are not quite,
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150
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t150.0
SEO's are not quite pitching more for businesses.
150
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t155.12
That roughly stayed the same.
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t157.16000000000003
That's also an interesting fact because I
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t160.56
would have expected that people have
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t162.88000000000002
to pitch more to stay afloat, to have more business,
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t167.24
to have more income, or to maintain their income.
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t172.04000000000002
But I would have been wrong if I said
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t173.96
that the poll shows that it stayed roughly the same
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t177.96
for them.
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t178.72
And one thing that I would have expected that got better
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t183.72
is that they can work more easily with developers.
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t187.16000000000003
Because you have an online setting,
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GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t189.16000000000003
developers are more comfortable with online setting
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t192.04000000000002
in general.
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t192.60000000000002
There are various studies that confirm that.
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t195.4
And I would have expected that it got easier
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t198.84
to work with developers.
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t200.68
And that was actually not the case.
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t203.88
Most people said that it stayed the same, roughly the same.
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t207.88
I guess that's good.
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t209.48000000000002
But then many people said that it actually got harder.
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t215.0
That's kind of surprising to me.
215
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t216.96
Usually, at least on our side at Google,
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t220.16
we do lots of video conferences.
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t223.12
We work with software engineers quite a lot.
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t227.48000000000002
And our go-to medium is video conferences.
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t233.56
And it works really well, I would say.
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t237.28
So I was kind of surprised that for SEOs,
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t240.48000000000002
it actually got harder to work with developers.
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t243.04000000000002
MARTIN SPLITTENBERG as a developer, I'm surprised as well.
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t246.24
Home Office usually helps developers
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t248.72
focus a little better and also then cut out specific times
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t252.44
to talk to other stakeholders.
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t254.52
GARY ILLYES-SCHALKSEN I did you just say stakeholders?
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Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t256.28
MARTIN SPLITTENBERG Steakholders, yeah.
256.28
257.92
GSC
Survey results, SEO online events, Search outages, and more! | Search Off the Record podcast
https://www.youtube.com/watch?v=-7Xb2xBjlDA
-7Xb2xBjlDA-t257.92
Steakholders.
257.92
259.32