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marketing_exam1

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An advertising model in which advertisers bid on keywords or phrases irrelevant to their target market, with no sponsored/paid search engine listings to drive traffic to a website is called:

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['Search engine optimization (SEO).', 'Contextual advertising.', 'Digital asset optimization (DAO).', 'Pay per click (PPC).']

These are chains of organizations that are concerned with the management of the processes and activities involved in creating and moving products from suppliers to consumers. The organizations involved with any one journey, are collectively termed as a:

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['Distribution.', 'Vendor.', 'Communication.', 'Selling.']

____________ are used in the positioning process to illustrate differing attributes of a selection of candidates.

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['Product features.', 'SIC code.', 'Perceptual maps.', 'Organizational characteristics.']

On August 1, a store purchased five sofas invoiced at $7,000, terms 30 / n / 2. The invoice was paid August 17.

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['$7,140 ', '$7,000 ', '$6,860 ', '$6,300 ']

Which of the following are aimed at providing customers with the peace of mind of knowing that the company they are purchasing from is not competitive in price?

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['Price competitiveness.', 'Price assurance.', 'Reference prices.', 'Price guarantee schemes.']

According to Leone and Shultz (1980), the law-like generalization 1 explains that ___________ has a direct and negative influence on total industry (market) sales.

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['Increased consumer demand.', 'Advertising.', 'increase in urbanization.', 'Elasticity.']

This is part of the communication process where receivers unpack the various components of the message, and begin to make no sense and give no meaning to the message:

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['Encoding.', 'Decoding.', 'Transfer.', 'Noise.']

An example of a market in general would be:

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["Phillips marketing its product to all residents of the European Union with one marketing mix based on the concept 'Sense and Sensibility'.", 'High-income and low-income consumers being treated the same at Marks and Spencer (M&S).', 'A garden nursery seeing residents of urban areas and rural areas as one market needing trees.', 'Honda separating its potential customers into economy car buyers and luxury car buyers.']

Psychographic segmentation is not based on:

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['The quantitative side of consumer demographic analysis.', 'The quantitative side of consumer geographic analysis.', "Individuals' residential patterns and life-cycle preferences.", 'Grouping people according to their psychological characteristics, values, and lifestyles.']

A framework categorizes different market offerings, which, in turn, influence the degree to which market offerings can be evaluated, and three main properties are identified:

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['Search, experiment, and credence properties.', 'Search, experience, and credence properties.', 'Sell, trust, and credence properties.', 'Search, belief, and confidence properties.']

____________ don't distribute the product. They offer value through services associated with selling inventory, credit, and aftersales service.

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['Distributors.', 'Agents.', 'Merchants.', 'Franchises.']

Offerings move through a sequential, pre-determined pattern of development unlike the biological path that lifeforms follow:

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['Diffusion process.', 'Product lifecycle.', 'Adoption process.', 'Service development.']

A 10% decrease (increase) in price produces a 10% increase (decrease) in quantity demanded. This is referred to as:

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['Zero price elasticity of demand.', 'Infinite price elasticity of demand.', 'Unit price elasticity of demand.', 'Indefinite price elasticity of demand.']

which type of research methods are not designed to elicit responses to predetermined, standardized questions from many respondents?

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['Quantitative.', 'Qualitative.', 'Non-probability.', 'Probability.']

Awareness is the last stage in the adoption process, where consumers become aware of the new proposition. They have little information and have yet to develop any particular attitudes towards the product. Indeed, at this stage consumers are not interested in finding out any more information.

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['Persuasion', 'Confirmation', 'Knowledge', 'Implementation']

Consumer product bought relatively infrequently and which requires consumers to update their knowledge regularly prior to purchase?

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['Luxury product.', 'Shopping product.', 'Generic products.', 'Branded products.']

This is where the perception on the part of a channel member is that its goal attainment is being aided by another, with stress or tension the result:

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['Channel communication.', 'Channel conflict.', 'Channel relationships.', 'Customer conflict.']