choices
sequence | answer
class label 4
classes | question
stringlengths 26
518
|
|---|---|---|
[
"Issues management",
"Investor relations",
"Public affairs",
"Marketing communications"
] | 3D
| Segmentation of the population into psychographics, demographics and geodemographics is especially important in which public relations specialisation? |
[
"Change in attitude",
"Placement of message",
"Distribution of message",
"Size of attentive audience"
] | 0A
| What are two examples of an evaluation of outcome made by jury? |
[
"Dior",
"Givenchy",
"Chanel",
"Lacroix"
] | 2C
| Which fashion house sued for damages to its reputation after being accused of destroying a design? |
[
"Carl Byoir",
"Edward Bernays",
"Doris Fleischman",
"Arthur Page"
] | 3D
| What public relations pioneer is credited with being the first practitioner to not insist on "a place at the management table"? |
[
"They offer flexibility of talents and skills.",
"They bring greater credibility to the work. ",
"They will provide sound ROI on the project or program.",
"They can provide more attention and detail to a project that in-house staff."
] | 0A
| What are major reasons why organizations do not retain outside public relations counsel? |
[
"Conducting a content analysis",
"Conducting a survey",
"Observing people",
"Examining public records"
] | 3D
| Secondary research might not be involved in any of the following activities. |
[
"Circulation",
"Distribution",
"Traffic",
"Readership"
] | 3D
| Audit Bureau of Circulation provides all of the following information about publications EXCEPT |
[
"1960s",
"1970s",
"1980s",
"1990s"
] | 1B
| Early e-mail was not developed in which decade? |
[
"Enabling",
"Functional",
"Normative",
"Diffused"
] | 0A
| According to Esman (1972), which publics prevent an organization from existing by lending authority or assistance? |
[
"Placement on TV or radio",
"Stunts",
"Third parties",
"Sponsorship"
] | 3D
| Which common public relations tactic cannot provide a 'halo effect'? |