Q:

Problems Updating content of table cell

I was just playing around with IOS and I hit a problem and it seems so simple that I can't believe it's not working 
I have a table list
I have set up all the delegate so that it displays information from a plist 
that works
however when I switched to my custom view for the internal layout, I get the default text of the view but not the text form the plist
Here is some code of the table view controller:
    - (UITableViewCell *)tableView:(UITableView *)tableView cellForRowAtIndexPath:(NSIndexPath *)indexPath
{
     UITableViewCell *cell = [tableView dequeueReusableCellWithIdentifier:@"DefaultCell"];

    if(cell == nil){
        cell = [[UITableViewCell alloc] initWithStyle:UITableViewCellStyleDefault reuseIdentifier:@"DefaultCell"];
    }

        EmergencyContactItemConrtroller *genericViewController = [[EmergencyContactItemConrtroller alloc] initWithNibName:@"EmergencyContactItemConrtroller" bundle:nil];

[genericViewController setInitialParametersWithTitle:[[emergencyArray objectAtIndex:indexPath.row]objectForKey:@"Title"]
                                        withCatption:[[emergencyArray objectAtIndex:indexPath.row]objectForKey:@"Caption"]
                                          withNumber:[[emergencyArray objectAtIndex:indexPath.row]objectForKey:@"Number"]
                                       withOtherInfo:nil];

[cell.contentView addSubview:genericViewController.view];

return cell;

}

and here is the code of setInitialParametersWithTitle in the cell view controller. 
-(void) setInitialParametersWithTitle:(NSString *)title
                         withCatption:(NSString *)caption 
                           withNumber:(NSString *)number
                        withOtherInfo:(NSDictionary *)otherInfo{
    self.titleLable.text = title;
    self.captionLable.text = caption;
    [self.numberButton setTitle:number forState:UIControlStateNormal];
}

I checked that the xib IBOutlet are linked correctly. 
when I try to debug I get he right values send to the function, how ever when I printout self.titleLable.text before assigning a value to it, there is no value in it.  
Any Ideas ? 
Jason

A:

EmergencyContactItemConrtroller is UIViewController class?  
All IBOutlets will initialized after 
[cell.contentView addSubview:genericViewController.view] 

is done; Then you should change them

