New Delhi: Online marketplace Amazon India launched virtual customer service with the aim of creating cost efficient employment prospects for qualified and skilled candidates seeking the more flexible work from home opportunities, the company said in a statement. With this initiative, according to the company, it is reaching out to a wider talent pool to ensure a high rate of diversity while also roping in talent who might not be able to physically attend regular office due to varied reasons. Virtual customer service has currently been launched in Hyderabad, Pune, Coimbatore and Noida and is hiring for entry level job opportunities along with opportunities for team managers and group managers in these cities, the company said. “We are an employer of choice, because of our relentless focus on employees.  As an employee friendly company, we believe in opening up comfortable channels of employment to people and VCS is an opportunity for those who are unable to come to office every day due to personal reasons but are passionate about their work.  We hope that this initiative will help many people resume their career and find an earning with the comfort of being at home," said Priti R , director talent acquisition APAC at Amazon. According to the company, the virtual customer service would help reduce customer effort , make it simpler to detect and quickly escalate problems apart from anticipating customers’ needs and educating them on relevant products, programs and services offered by Amazon.in.