Ambitiouz Entertainment

Ambitiouz Entertainment is a South African independent record label owned and founded by Kgosi Mahumapelo.  The label was founded in April 2015 and houses notable acts including Sjava and Saudi. 

History

2015–2016: Birth and growth
The label was birthed in first half of 2015 boasting of 3 unknown acts, namely Emtee, Fifi Cooper and B3nchMarQ. In just a few months, these acts were considered some of the biggest names in the South African music industry, thus cementing Ambitiouz Entertainment as one of the most sought after record labels in South Africa. 

2017: A-Reece, Fifi Cooper & B3nchMarQ exit & controversy
The record label went under much scrutiny after artists Fifi Cooper, B3nchMarQ, A-Reece and Flame left the label in a very public and ugly fight.  The artists claimed that they decided to part ways with the record label due to financial disagreements.  Fifi Cooper went on to say that she had been signed for over two years to the label yet had not received a single cent from her gigs as well as royalties. 

In late 2017, the record label filed a lawsuit against former artist Fifi Cooper, banning her from performing any and all songs that she had released while under the label.  This caused an uproar from fans and supporters of the artist.  The EFF stepped in to assist Fifi Cooper in the legal battle, which she eventually won. 

2018–present: Amanda Black lawsuit and more exits 
Mid-2018, their biggest act at the time, Amanda Black announced that she would be parting ways with the controversial record label and signed a joint-venture with Sony Music Entertainment.  She then proceeded to sue the record label for over 1 million rands that was owed to her for unpaid gigs, which she won.  Following Amanda Black's exit were Emtee, Priddy Ugly, Gigi Lamayne, KLY, DJ Citi Lyts & NEO. 

Roster

Current artists

Sjava
Miss Pru
LaSauce
Kraizie
Lisa
Kid Tini
Blaq Diamond
Cici
Londie London 
S.Villa
Loyiso Gijana
Malome Vector 

Former artists
Emtee (2015-2019)
Amanda Black (2016-2018)
Fifi Cooper (2015-2017)
B3nchMarQ (2015-2017)
A-Reece (2016-2017)
Flame (2016-2017)
Priddy Ugly (2017-2019)
DJ Citi Lyts (2015-2018)
Gigi Lamayne (2017-2019)
Neo (2016-2018)
KLY (2017-2019)

In-house producers
Ruff
Blaq Diamond
Kreazoe
S.Villa
Former in-house producers
SuperProducer Rapz (2015)
Ron Epidemic (2015-2016)
Christer (2015-2017)
Lunatik (2015-2017)
Tweezy  (2015-2017)
MashBeatz (2016-2017)
BizzBoi (2015-2018)

Discography

Studio albums

Extended Plays

References

External links

Category:2013 establishments in South Africa
Category:South African independent record labels
Category:Record labels established in 2013
Category:Culture of Johannesburg
Category:Companies based in Johannesburg
Category:Johannesburg Region A