The Fillmore Center

Location: Fillmore District, San Francisco, CA

How do you reimagine a building you colored in the late 1990’s? 

In 1998 we colored this seven block mixed-use project in earth tones to gain Redevelopment Agency approvals.  The same Clients came back to us in 2012 to rebrand the buildings with contemporary colors.  The sophisticated color palette allows ownership to successfully command market driven rents. 

Photos: Gregory Hurcomb

“Think of color, pitch, loudness, heaviness and hotness.  Each is the topic of a branch of physics. “