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Food Marketing and Behavior This course will explore the food choices consumers make and what this means in the food and agribusiness industries. Students will also learn how to conduct basic research related to consumer behavior, including developing a research question, designing high quality surveys/experiments, and analyzing data. | ACE 335 |
Issues&Careers in Applied Econ Students study contemporary issues and career opportunities associated with various concentrations in the Department of Agricultural and Consumer Economics. An in-depth dialogue with industry professionals helps develop an understanding of the skill sets needed to succeed in each of the different career paths discussed. May not be repeated for credit. | ACE 341 |
Finan Decision Indiv Sm Bus Introduction to financial decision-making for small businesses and individuals. Examines financial statement preparation and analysis; capital structure (use of debt and equity); investment analysis and portfolio theory; time value of money; interest rates and term structure; asset markets (pricing theories); evaluation of financial risk and insurance concepts, and an introduction to credit markets and financial capital suppliers. In addition, there is a class project involving a visit to either a lender or a financial planner/advisor, and other experiences to introduce students to services and careers in financial sectors. Prerequisite: ACCY 201 or equivalent, or consent of instructor. | ACE 345 |
Tax Policy and Finan Planning Explores the federal tax system, including income, social security, Medicare, and estate taxes, and state and local tax systems. Students learn basic tax principles, public policy issues embedded in the tax systems, and how tax law influences financial plans and decisions. Helps students make wiser financial decisions through increased understanding of the tax impacts of those decisions, participate knowledgeably in public debates surrounding tax policy, and prepare for careers as financial planners. Prerequisite: Sophomore standing. | ACE 346 |
Spreadsheet Models and Applications Spreadsheet development and modeling skills intended for economics and finance applications. Advanced uses of spreadsheet software, development of user-defined functions, use of Visual Basic and comparable external interface languages, data query designs, and advanced data analyses, summary and presentation skills are stressed. Intended to serve as a prerequisite for advanced modeling courses in specific disciplinary areas. Prerequisite: ACE 161, CS 105, or consent of instructor. | ACE 360 |
Honors Research or Thesis Individual research, special problems, thesis, development and/or design work under the direction of the Honors advisor. May be repeated as topic vary, up to 4 hours in the same term to a maximum of 12 hours in separate terms. Credit is not given for more than 12 hours of special problems, research, thesis and/or individual studies may be counted toward the degree. Prerequisite: Junior standing, admission to the ACES Honors Program, and consent of instructor. | ACE 396 |
Experiential Learning Experiential learning on a special topic in a field of study directly pertaining to subject matter in agricultural and consumer economics. Approved for Letter and S/U grading. May be repeated up to 12 hours, if topics vary. | ACE 398 |
Environmental Law Examination of environmental law issues. Topics include common-law pollution control; role of administrative agencies and courts; federal and state power; air and water pollution; regulation of toxic substances; protection of land, soil and other natural resources. 3 undergraduate hours. 3 or 4 graduate hours. Prerequisite: Sophomore or higher standing. | ACE 406 |
Environment and Development Global poverty, global food security, and climate change are three of the most critical challenges in our world today. This course describes the relationship between economic development and environmental sustainability. Economic theory is used to study global poverty, explain environmental sustainability issues, and propose policy solutions. Equity and implementation challenges related to environment and development policies are also discussed. 3 undergraduate hours. 4 graduate hours. Prerequisite: ACE 300 or ECON 302. | ACE 411 |
Climate Change Economics and Policy Provides expertise on climate change, its economics and the policies associated to it. The course starts with the physical properties of climate change with an emphasis on uncertainties, the difficulties of projecting climate trends and of devising future emissions scenarios. Then the course moves on to policy instruments for emission reduction, impacts of climate change (agriculture, development, migration, labor productivity, health), the costs and benefits of adaptation and mitigation, and international agreements. Same as ATMS 417. 3 undergraduate hours. 4 graduate hours. Prerequisite: ACE 100 or equivalent or consent of the instructor. | ACE 417 |
Commodity Price Analysis A comprehensive and in-depth survey of commodity price analysis with emphasis on the fundamental factors affecting prices of agricultural products; sources of information relating to production and demand factors; government activities as they relate to prices of agricultural products; technical analysis of agricultural product prices; and market efficiency and forecasting. 3 undergraduate hours. 3 graduate hours. Prerequisite: ACE 100 or ECON 102; ACE 262, or equivalent. | ACE 427 |
Commodity Futures and Options Development of futures trading; operation and governance of commodity exchanges; economic functions of futures trading; operational procedures and problems in using futures markets; public regulation of futures trading; evaluation of market performance. 3 undergraduate hours. 3 graduate hours. Prerequisite: ACE 222 or FIN 300 or equivalent. | ACE 428 |
Agri-food Strategic Management Process of strategic decision-making in food and agribusiness firms; methods for analysis of business and regulatory environment; organizational issues in strategy choice for firms and supply chains. Same as BADM 438. 3 undergraduate hours. 3 graduate hours. Prerequisite: ACE 231, BADM 320, or ACE 222; or consent of instructor. | ACE 431 |
Global Agribusiness Management Examination of the economic and strategic management of food, textile, and agribusiness firms within a global business environment; topics include the global business environment and its institutions, organizational strategies and policies, and business operations in global agricultural, food and textile industries. 3 undergraduate hours. 3 graduate hours. Prerequisite: ACE 262 or equivalent or consent of instructor. Restricted to students with junior standing. | ACE 435 |
Financial Services & Investing Planning Advanced skills in and understanding of asset pricing, equity and debt investment, portfolio theory and diversification, asset allocation, financial risk management, and financial intermediation and regulation emphasizing applications in financial planning and agricultural finance. 3 undergraduate hours. 3 or 4 graduate hours. Prerequisite: ACE 345, or FIN 221, or consent of instructor. | ACE 444 |
Intermediate Financial and Estate Planning Covers financial and estate planning philosophies, techniques, and procedures. Students will utilize case studies and problem-solving activities to construct financial plans for individuals and families in various life cycle stages and family structures. 4 undergraduate hours. 4 graduate hours. Prerequisite: ACE 240 or FIN 232; ACE 300 or ECON 302; or consent of instructor. ACE 349 or FIN 230 is recommended. Restricted to students with junior standing. | ACE 445 |
International Trade in Food and Agriculture Economic theory used to analyze trends and patterns of international trade in major agricultural commodities and to understand interaction between economic development, policy, and trade; welfare implications of policies affecting production, consumption, and trade; implications of protectionism, free trade, regional trade blocs, and multilateral trade liberalization, and the role for international trade institutions. 3 undergraduate hours. 3 graduate hours. Prerequisite: ACE 300, ECON 302, or consent of instructor. | ACE 455 |
Economics of Consumption Concepts, theories, and methods for analysis of the micro and macro aspects of consumption; includes standards and content of consumption and description of consumption patterns and trends in the USA and selected other countries. 3 undergraduate hours. 3 or 4 graduate hours. Prerequisite: ACE 270; and either ACE 300 or ECON 302; and a course in statistics; or consent of instructor. Restricted to students with junior standing. | ACE 474 |
Behavioral Economics and Financial Decision Making Uses applied economics and finance coupled with insights from psychology to better understand human behavior and decision making. Application of core behavioral economic concepts and interventions to address pressing economic and financial challenges. 3 undergraduate hours. 4 graduate hours. Prerequisite: ACE 300, ECON 302 or consent of instructor; a course in statistics. Restricted to students with senior standing. | ACE 476 |
Contemporary Topics in ACE Group discussion or an experimental course on a special topic in agricultural and consumer economics. 1 to 4 undergraduate hours. 1 to 4 graduate hours. Approved for Letter and S/U grading. May be repeated in the same semester to 4 hours, or subsequent terms to a maximum of 12 hours as topics vary. | ACE 499 |
Applied Economic Theory Provides an understanding of theory of the firm, consumer economics and various market models necessary to conduct applied professional economic research with special emphasis on applications relevant to agricultural, consumer, development, and resource economics. Multivariate calculus and optimization methods are used. | ACE 500 |
Risk and Info: Theory and App Applications of the theory of economic behavior under uncertainty and asymmetric information. Analysis of individual decision making under uncertainty includes: tests of the expected utility hypothesis; comparative statistics of changes in risk preferences and risk; and moment based models of decision making. Analysis of economic equilibrium under uncertainty and asymmetric information includes tests for complete markets and applications of noncooperative game theory. Prerequisite: Concurrent enrollment in ECON 500 and ECON 506. | ACE 501 |
Foundational Microeconomic Theory An advanced course in microeconomic theory, Microeconomics provides students in the theoretical fundamentals that serve as the foundation for studying microeconomics at the graduate level and conducting applied microeconomics research at a very high level. 4 graduate hours. No professional credit. Prerequisite: Math 220, Math 221, Math 231, Math 415 and ACE Math Camp. Restricted to Graduate students. | ACE 504 |
Environmental Economics Same as ECON 549. See ECON 549. | ACE 516 |
Time Series Econometrics for Price Analysis Examination of selected economic problems in marketing agricultural products and relevant theory and empirical methods for analyzing and interpreting research results. Topics include: operational efficiency in marketing firms and industries; efficient allocation over space, form, and time; price making institutions; and research in demand stimulation and selected issues in trade. Prerequisite: ACE 562 and ACE 563, and ECON 500; or equivalent. | ACE 520 |
Advanced Price Analysis Study of methods used to analyze factors affecting agricultural prices; analysis of agricultural prices and price movements with respect to time, space, and form; and examination of methods of price forecasting and techniques of time series analysis. Prerequisite: ACE 562 or ECON 507 and ECON 500; or equivalent. | ACE 527 |
Global Agriculture and Supply Chains Provides essential knowledge of the production and distribution of agricultural commodities and food products. Topics will cover the full range of the agriculture supply chain, from pre-farm to the consumer, to provide students with a better understanding and appreciation for where and how crops and livestock are produced, and the systems used to distribute products to consumer. This course is exclusively offered online. It has been designed for and is restricted to students pursuing a graduate certificate and specific degree programs. 4 graduate hours. No professional credit. Prerequisite: Restricted to current graduate students in the iMBA, iMSM, iMSA, JP:iMBA/iMSA, and MAAE degree programs, and the Agribusiness and Sustainable Food Production Economics graduate certificate. Non-degree graduate students are also eligible to enroll in the course. | ACE 544 |
Risk and Decision-Making in Agriculture The food and agriculture sector faces a unique set of risks due to the nature of production and heavy reliance on uncontrollable factors such as weather. This course discusses the risks faced by farmers and food and agribusiness firms, the tools available to manage these risks, and the resulting approaches to managerial decision-making. This course is exclusively offered online. It has been designed for and is restricted to students pursuing a graduate certificate and specific degree programs. 4 graduate hours. No professional credit. Prerequisite: Restricted to current graduate students in the iMBA, iMSM, iMSA, JP:iMBA/iMSA, and MAAE degree programs, and the Agribusiness and Sustainable Food Production Economics graduate certificate. Non-degree graduate students are also eligible to enroll in the course. | ACE 545 |
Food, Poverty and Development Economic theory and empirical analyses are used to study economic development, emphasizing the structural transformation of an economy, poverty alleviation among households, improvement in food security and public policies to support those processes. Topics include poverty measurement, poverty dynamics, growth theory, and impact evaluation. Special attention is paid to the role of the agricultural sector and rural development. 2 graduate hours. No professional credit. Prerequisite: ACE 500 or ACE 501 or ECON 500 and basic econometrics. | ACE 557 |
Food, Trade and Development Economic theory and empirical analyses are used to study international trade, emphasizing food trade, agricultural policy and international development. Topics include theoretical models of international trade, regional agreements, and food trade. Special attention is given to the impact of trade in developing countries with large agricultural sectors and to issues relating to trade in food products. Prerequisites: ACE 500 or ACE 501 or ECON 500 and basic econometrics. | ACE 559 |
Career Development for PhDs This course is intended to help doctoral candidates transition into careers in or out of academia. The class covers job market processes and strategies, presentation skills, teaching philosophies, and development of research trajectories. Approved for S/U grading only. Prerequisite: ACE 561. | ACE 569 |
Independent Study Individual research work under the supervision of an appropriate member of the faculty. Approved for both letter and S/U grading. May be repeated to a maximum of 8 hours if topics vary. | ACE 591 |
Special Topics Group instruction on a special topic under the direction of one or more members of the faculty. Approved for both letter and S/U grading. May be repeated in a semester to a maximum of 8 hours. May be repeated to a maximum of 24 total hours, if topics vary. | ACE 592 |
Seminars and Workshops Participation in a seminar or workshop with other graduate students and faculty members. Approved for both letter and S/U grading. May be repeated. | ACE 594 |
Thesis Research Individual research under supervision of members of the graduate teaching faculty in their respective fields. Approved for S/U grading only. May be repeated. | ACE 599 |
History of Ag in IL Since 1860 An introduction to the history of agriculture in the rural Midwest with an emphasis on Illinois based on an analysis of the attitudes of indigenous peoples, immigrants, farmers and agribusiness interests toward land, labor, crop selection and production, and technology. The course compares the regional characteristics of the rural Midwest to other U.S. regions, and explores factors that created the American "breadbasket," a region recognized for the commodities, equipment and ideas that it exports to the world. | ACES 179 |
Undergraduate Open Seminar Experimental course on a special topic in the College of Agricultural, Consumer and Environmental Sciences. Approved for Letter and S/U grading. May be repeated as topics vary. | ACES 199 |
Undergrad Research or Thesis Individual research, special problems, thesis, development and/or design work under the supervision of an appropriate member of the faculty. May be repeated. Independent Study courses are limited to 12 hours total applying to a degree in ACES. Students may register in more than one section per term. Prerequisite: GPA of 3.0 or above at the time the activity is arranged, and consent of instructor. | ACES 295 |
International Experience International experience in agricultural, consumer and environmental sciences related areas involving foreign travel and study without enrollment in another institution. Experience must be planned and approved in advance through consultation with a College of Agricultural, Consumer and Environmental Sciences faculty member. Additional fees may apply. See Class Schedule. Approved for Letter and S/U grading. May be repeated to a maximum of 9 hours in separate semesters. Not open to students on probation. Prerequisite: Written consent of ACES Study Abroad Office. | ACES 298 |
ACES Study Abroad Provides campus credit in the College of Agricultural, Consumer and Environmental Sciences for study at accredited foreign institutions. Final determination of credit granted is made upon the student's successful completion of work. Approved for Letter and S/U grading. May be repeated to a maximum of 36 hours within one calendar year. 0 to 8 undergraduate hours in Summer session. Prerequisite: Consent of major department, college, and Study Abroad Office. | ACES 299 |
Honors Study Abroad Retrospect Provides James Scholars with an opportunity to earn honors credit based on a full-term international experience in a university approved study abroad program completed during the academic term preceding enrollment in this course. Students complete an honors assignment related to the experience, approved by the instructor in a Memorandum of Understanding. Students need to earn a grade of at least B- on the honors assignment in order to earn honors credit. No more than 12 hours of special problems, research, thesis and/or individual studies may be counted toward a degree. Credit in this course may serve as only one of the honors course needed to meet James Scholar's Honors Requirements. Prerequisite: Consent of instructor. An approved MOU is required prior to enrollment. Current enrollment in the James Scholar Honors Program is required. | ACES 396 |
Honors Seminar Designed to promote exposure to, and subsequent critical reflection about a variety of topics relevant to ACES James Scholars. Feature presentations by faculty members on topics of current interest in the agricultural, consumer and environmental sciences. Students engage in the topics by responding to faculty members' presentations through classroom activities, lab tours, stimulating debates, and lively discussions. The writing of a seminar paper rounds out the course. Prerequisite: James Scholars enrolled in the College of ACES with preference given to those with junior or senior standing. | ACES 399 |
Introduction to Advertising Introduction to the practice and profession of advertising. Course material covers various functional areas of advertising and integrated brand promotion, including account planning, creative, media, research, consumer behavior, sales promotion and interactive advertising. Topics also include how advertising relates to society in cultural, social, ethical and regulatory contexts. Open to all undergraduate majors. | ADV 150 |
Introduction to Multicultural Advertising Examines the multifaceted role diversity (including racial, gender, orientation, ability status) plays in the delivery and reception of advertising. Additionally, it examines the development of diversity as a marketplace practice and on the development of the advertising industry. We'll analyze advertising using a historical, cultural, and social perspective and address issues of diversity in the industry. We will also critically review current issues of multicultural, transcultural and multidimensional advertising and marketing. In the process we’ll grapple with current theories on race and implicit /explicit bias and prejudice and their impact upon the production of advertising and consumer communications. | ADV 175 |
Undergraduate Seminar May be repeated to a maximum of 12 hours in separate semesters, if topics vary. | ADV 199 |
Data Literacy No matter what your major, or the job you plan to get, becoming fluent at working with data is a sought-after skill. Through lectures and guided workshops, this course provides hands-on- training on fundamentals of data exploration (asking the right questions), data gathering and data analysis (understanding and describing the situation) as well as communicating with data (telling a compelling story through data visualizations). Students learn how to find datasets in online archives and repositories, and are introduced to the commonly used software packages and techniques (spreadsheets, text analytics, social computing). We also focus on critical issues such as data ethics and privacy. We also learn basic computer programming aimed at data analysis. No prior knowledge of research methods, statistics or programming is required. | ADV 200 |
Social Media and Personal Branding Creating a personal brand is no longer a nice-to-have; it’s expected and vital to social media influencers, student athletes and online celebrities. This course focuses on practical strategies for building and maintaining a strong personal brand on social media for career advancement and social influence. Students will develop advanced social media strategy skills and identify risks involved in online reputation management. This course will help you create an authentic personal brand and amplify your career. | ADV 201 |
Advertising and Brand Strategy Designed to help students acquire brand decision-making skills. Advertising and marketing theories, practical problems and traditional cases will be studied as they learn to build a strong brand strategy that will lead to a strong brand advertising strategy. This encompasses every facet of making advertising decisions for a brand. This involves understanding the content a consumer requires, how the consumer will come in contact with the brand, and what is the goal of the connection between consumer and content/contact. Credit is not given toward graduation for ADV 250 and ADV 283. | ADV 250 |
Principles of Sales This course focuses on the development of the sales process and the role of sales and sales people within organizations. It will also consider consultative and persuasive selling and interpersonal relationship building. It will include sales proposals, and simulation exercises that will reinforce concepts learned within the classroom. It will also feature exposure to sales experts from different areas of business. | ADV 270 |
Advertising Research Methods Introduces students to the wide spectrum of qualitative and quantitative research techniques that are commonly used in the advertising industry. In addition to examining the principles, methods and techniques of advertising research, the course will address issues such as when research should and should not be conducted, analyzing data sets, forming meaningful research questions, figuring out how to answer the questions, and presenting the answers to these questions in a clear and compelling manner. Prerequisite: STAT 100 or equivalent or ADV 200. | ADV 281 |
Consumer Insight Course focuses on methods of eliciting consumer insight. In particular, this class introduces the process and applied outcomes of consumer insight in terms of building brand strategy. Techniques for persuasive presentation of insight will also be introduced. | ADV 284 |
Special Topics in Advertising Designed to offer freshmen and sophomores opportunity to take courses in advertising's most recent developments. May be repeated to a maximum of 12 hours in separate terms, if topics vary. | ADV 290 |
Becoming an Influencer Explores the everyday impact the influencer economy has on our purchasing decisions, political engagement, and social activism. This new celebrity class illustrates the critical importance that public relations, advertising, marketing, and communications management has on influencer marketing and influencer relations. The course will identify the evolving strategies, tactics, and techniques that drive the influencer ecosystem, evaluate the social and cultural impact of influencer marketing and engagement on organizations and audiences, and assess the racial and gender dynamics that are created and recreated within this quickly evolving marketing and creative arena. Finally, students will focus on the development of influencer generated branded content across for-profit, nonprofit, and human rights organizations. Eligible for the PR Minor: https://media.illinois.edu/pr_minor. Credit is not given towards graduation for both ADV 301 and ADV 290. | ADV 301 |
Advertising Technology and the Digital World Digital communication and information technologies have profoundly changed nearly every aspect of our day-to-day lives. Advertising stands as the central funding model for many of these technologies, including search engines, social networks, news media, and a host of other platforms and services. This course systematically examines the role of these technologies in shaping our lives—and the role of the advertising industry in shaping these technologies. It is designed to prepare students to live and work in our increasingly digital world, and to understand the impact of digital communication and information technologies in their lives. | ADV 305 |
Intro to Public Relations Introduces the student to the practice and profession of public relations. Course material covers topics such as the history of public relations, the role of law and ethics in public relations, and theories that guide public relations research and practice. The course will also introduce roles played by public relations practitioners within organizations, such as media relations, consumer relations, employee relations, community relations, and investor relations. | ADV 310 |
Sports Public Relations Sports public relations is designed to show the management function of developing and sustaining two-way lines of communication, understanding, acceptance, and cooperation between a sports organization and all the other stakeholders, including team, athlete, league, organization, company and brand and its respective publics. Prerequisite: Restricted to students with Sophomore, Junior, or Senior class standing. Eligible for PR minor. | ADV 314 |
Sales Management This course addresses conceptual and methodological issues related to the management of sales within organizations. Responsibilities, function and skills necessary to be an effective sales manager are covered, including an evaluation of sales organization structures, recruiting, selecting, testing, and training of salespeople. Related topics include compensation plans, controlling expenses, sales forecasting/projections, routing, quotas, ethics and motivation. It will consist of lectures, role playing exercises, and also may include guest lectures from industry leaders/alumni with experience in sales management. Prerequisite: ADV 270 (Principles of Sales). | ADV 320 |
Agency Experience This is the class that runs like an agency: a fast-paced, hands-on environment where students plan, develop and execute innovative advertising campaigns and materials for real clients. Students take on specialized roles related to research, strategy, creative, media and account direction, and will apply creative problem solving, design thinking, data literacy and professionalism to address client goals and develop impactful work. Clients include the Department of Advertising, as well as other educational and nonprofit organizations. Credit is not given toward graduation for ADV 333 and ADV 400 or ADV 490 Sandage Studios. Prerequisite: ADV 250, ADV 284, or instructor approval. Restricted to Advertising or CS + Advertising majors. | ADV 333 |
Writing for Public Relations Focuses on the strategy of crafting and delivering PR messages to various audiences with special emphasis on pre-writing, preparation, revision and presentation. Prerequisite: ADV 310. | ADV 350 |
Innovations in Advertising Intended to improve creative and critical thinking skill in advertising planning by understanding the core technology and perspective of digital and other innovative media in the context of integrated communication. This will allow students to understand how consumers perceive and process digital advertising messages; to research critical questions in digital consumer behavior; to learn how to utilize digital and non-digital media in the context of integrated communication; to apply knowledge of digital communication technology to the real-world advertising cases. Credit is not given toward graduation for ADV 360 and ADV 460. Prerequisite: ADV 250 or ADV 283; ADV 284. Restricted to Advertising or Agricultural Communications or Computer Science & Advertising or Ag Communications-Advertising major(s) or minor(s). Restricted to students with Sophomore, Junior, or Senior. | ADV 360 |
Sales and the Consumer This course focuses on different topics related to consumer behavior management, and the consumer's relationships to the sales process. It will include case studies and exercises that will facilitate application of effective sales techniques. | ADV 370 |
Content Creation Explores theories of creativity; situates creativity and creative practices within the social structure of organizations that develop creative content; examines the relationship between creative strategy, creative concepts and creative executions; exposes students to the practice of creating content for traditional and non-traditional media vehicles. | ADV 390 |
Advertising Immersion Covers a variety of topics designed to help students learn more about, and be better prepared to enter, the advertising industry as professionals. Course content will include an overview of careers in the advertising industry while paying particular attention to areas of future career growth. This course is centered on field study where students will participate in interactive discussions with industry professionals at media related agencies and other industry businesses. Additional fees may apply. See Class Schedule. Approved for S/U grading only. May be repeated in separate terms to a maximum of 6 hours, if topics vary. Credit hour(s) are determined by the instructor and approved by the department head. | ADV 392 |
Advertising and Society Provides a critical understanding of advertising's role in modern society. Advertising will be studied as a cultural force and social institution. Its role will be examined in relation to communications, economics, and political and legal systems. Credit is not given for ADV 393 if credit for ADV 493 has been earned. Prerequisite: Restricted to students with Sophomore, Junior, or Senior class standing. | ADV 393 |
Research Experience in Advertising Supervised participation in research and scholarly activities, usually as an assistant to an investigator. Approved for Letter and S/U grading. May be repeated to a maximum of 9 hours. Prerequisite: ADV 150, ADV 281, or written consent of instructor. | ADV 396 |
Special Problems Special projects, research, and independent reading in advertising for students capable of individual work under the guidance of a faculty adviser. 0 to 3 undergraduate hours. No graduate credit. May be repeated in the same or in multiple semesters, if topics vary. Prerequisite: Written research proposal and consent of department. | ADV 400 |
Public Relations Strategies Examines the intersection of public relations strategies and communication tactics used by organizations to meet reputation and relationship management objectives with relevant publics and stakeholder groups, such as journalists, consumers, employees, investors, government officials and agencies and community members. 3 undergraduate hours. No graduate credit. Prerequisite: ADV 310. | ADV 410 |
Creative Concepts I Planning and execution of advertising across media, with emphasis on the creation of campaigns 3 undergraduate hours. 4 graduate hours. Prerequisite: ADV 390 and consent of instructor (required). | ADV 452 |
Social Media Analytics Social media analytics is the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision making. ADV 480 is an advanced course designed to provide the students with (1) well-grounded understanding of social media analytics, (2) techniques of extracting and analyzing Twitter analytics, and (3) skills of interpreting and aligning insights gained with organizational goals and objectives. 3 undergraduate hours. 3 graduate hours. Credit is not given towards graduation for ADV 480 if credit for ADV 490 SMA Social Media Analytics has been earned. Prerequisite: Restricted to students with Junior, Senior, or Graduate class standing. | ADV 480 |
Audience Analysis Analyzes audiences and matches consumer insights with strategic ideas for brand communication, contact, and connection. 3 undergraduate hours. 3 graduate hours. Prerequisite: ADV 250 or ADV 283 and ADV 284. Restricted to students with Senior OR Graduate class standing. | ADV 483 |
Advanced Special Topics in Advertising Covers current issues in various advertising areas not studied extensively in other courses. 1 to 3 undergraduate hours. 1 to 3 graduate hours. May be repeated in the same or separate terms to a maximum of 6 hours. Prerequisite: Announced separately for each topic. Restricted to students with Junior, Senior, or Graduate class standing. | ADV 490 |
Digital Content and Social Media Management Application of analytical planning concepts to advertising planning, decision making, and managing social media accounts. Covers all of the decision making areas of advertising and social media management. 3 undergraduate hours. 3 graduate hours. Prerequisite: Restricted to students with Junior, Senior, or Graduate class standing. | ADV 491 |
Tech and Advertising Campaigns With the maturation of the internet as an advertising and media channel, advertising, journalism, and communications students need to know more about technology and how that impacts their messages and designs. Likewise, computer scientists could benefit from knowledge of what the end user is looking for when designing web content, applications and other web-based media. Students in this course will gain design knowledge as well as a hands-on experience in completing a technology-driven advertising campaign. Students will participate in engineering, advertising and project management activities with individual as well as team responsibilities. Same as CS 468. 3 undergraduate hours. No graduate credit. Credit is not given for ADV 492 and ADV 498. Prerequisite: CS 225 or consent of instructors. Junior or senior standing in Advertising or Computer Science. | ADV 492 |
Internship Seminar Seminar based on internship experience. Offered for College of Media students who complete an approved professional, industry related internship. 1 undergraduate hour. 1 graduate hour. Approved for S/U grading only. May be repeated in the same term to a maximum of 2 undergraduate hours or 2 graduate hours. May be repeated in subsequent terms to a maximum of 3 undergraduate hours or 3 graduate hours. Prerequisite: Consent of instructor. | ADV 495 |
UG Research Project Supervised investigation of student-driven research on special topics related to advertising in individual or collaborative format. Topic and nature of research may vary. Capstone paper required. Type of course: Lecture-discussion 1 to 3 undergraduate hours. No graduate credit. May be repeated up to 3 hours in the same term or 6 hours in separate terms, if topics vary. Prerequisite: Evidence of adequate preparation for such study; consent of faculty member supervising the work; and approval of the department head. Restricted to majors only. Not available to freshman. | ADV 496 |
The Sandage Project This course is named after the founder of the Advertising Department, Charles H. Sandage (known as the "father of advertising education"). His vision of educating the future of the industry was grounded in theoretical and foundational courses emphasizing the "why of advertising" - not just the "how." In this course, students will integrate the concepts, experiences, and skills that have been learned in the curriculum with a service-learning project. 3 undergraduate hours. No graduate credit. Prerequisite: ADV 250 or ADV 283, ADV 360 or ADV 460, and ADV 390. | ADV 498 |
Foundations of Advertising Explores the development of American advertising through the 20th and into the early 21st century. Analyzes and evaluates American advertising through these primary areas: ethics, advertising philosophies, advertising structure, advertising education, its broader social impact, the role of media and technologies, and its place within a global framework. Prerequisite: Consent of department. | ADV 550 |
Advertising Theory Reviews classic and contemporary theories used in advertising research and practice with multidisciplinary emphasis. Through reading, discussion and independent research, students will understand how basic social science and humanities research and advertising scholarship are related; how theories and concepts are applied, adapted, constrained and combined when applied to advertising and other communication issues; and how research evolves over time. | ADV 580 |
Quanti Research Methods in Adv Provides students with an overview of quantitative research methodology in advertising and consumer behavior. Students will learn appropriate uses and techniques for conducting exploratory (e.g., focus groups, literature searches), descriptive (e.g., observational techniques, surveys), and casual (randomized- and quasi-experiments) research. Ethical considerations in research, and limitations of quantitative research will play an important role throughout the course. Students will learn basic descriptive and inferential statistical analyses to help analyze, and make sense of quantitative data. Prerequisite: Basic statistics course. | ADV 581 |
Graduate Seminar I Provides advertising students and faculty the opportunity to interact on significant topics. It draws on a wide range of perspectives to explore not only foundational theories and research in advertising, but also current issues, contemporary analytical approaches, and emerging trends in advertising scholarship and practice. Prerequisite: Consent of department. | ADV 587 |
Special Topics in Advertising May be repeated in the same or in multiple semesters if topics vary. Prerequisite: Consent of department. | ADV 590 |
Professional Project This course serves as a capstone, requiring the student to demonstrate a mastery of knowledge in the primary areas of advertising. Approved for S/U grading only. May be repeated in separate terms to a maximum of 6 hours. Prerequisite: A grade of B or better in ADV 588. | ADV 598 |
Thesis Research Approved for S/U grading only. May be repeated in separate terms. Prerequisite: ADV 588 and consent of the department. | ADV 599 |
Intro to Aerospace Engineering Introduction to the Aerospace Engineering curriculum and career. Typical section topics include aircraft and rocket design and flight. Overviews of the topics are presented along with theory to be experimentally verified. | AE 100 |
Aerospace Computer-Aided Design Computer-aided design (CAD) software modeling of engineered components. Sketching and three-dimensional solid modeling. Complex surface modeling. Production of assembly drawings and exploded views. Creation of dimensioned drawings using best practices for manufacturing. Sketching of parts in isometric views and multi-view drawings along with spatial visualization. Aerospace engineering-themed final project. Credit is not given for AE 140 and either SE 101 or ME 170. Prerequisite: Restricted to Aerospace Majors. | AE 140 |
Undergraduate Open Seminar Undergraduate Open Seminar. Approved for Letter and S/U grading. May be repeated. | AE 199 |
Aerospace Flight Mechanics Fundamental principles of aerospace flight mechanics applied to spacecraft and aircraft. Orbital mechanics, rocket propulsion, and dynamics and control applied to spacecraft design. Aerodynamics, maneuvering, stability and flight performance applied to aircraft design. Prerequisite: Credit or concurrent registration in TAM 212. | AE 202 |
Special Topics Lectures and discussions relating to new areas of interest. See class schedule for topics and prerequisites. May be repeated if topics vary. | AE 298 |
Incompressible Flow Equations of motion for incompressible flow, both inviscid and viscous; potential flow theory, inviscid airfoil theory: two- and three-dimensional, Navier-Stokes equations, laminar boundary layer and transition to turbulence. Prerequisite: Credit or concurrent registration in AE 202 and MATH 241. | AE 311 |
Compressible Flow Dynamics of compressible fluid; conservation of mass, momentum, and energy; one-dimensional and quasi-one-dimensional flow; oblique shock waves & Parandtl-Meyer expansion fans; unsteady wave motion; linearized theory. Application to nozzles, diffusers, airfoils, shock tubes and other geometries. Prerequisite: AE 202 and MATH 285. Credit or concurrent registration in ME 200. | AE 312 |
Mechs of Aerospace Structures Fundamental concepts in the linear theory of elasticity, including stress, strain, equilibrium, compatibility, material constitution and properties. Failure mechanisms and criteria. Application to plane stress-strain problems, beams in extension and bending, and shafts in torsion. Prerequisite: MATH 285 and one of TAM 210 or TAM 211. | AE 321 |
Applied Aerospace Structures Fundamental concepts of stress, strain, equilibrium, compatibility, material constitution and properties. Analysis of beams and shafts of monocoque and semi-monocoque construction. Energy methods. Prerequisite: AE 321, MATH 241, MATH 285, and one of TAM 210 or TAM 211. | AE 323 |
Aerospace Dynamical Systems Particle kinematics and dynamics; Lagrange's equations; vibration of multiple degree-of-freedom systems; rotational kinematics and dynamics of rigid bodies. Credit is not given toward graduation for both AE 352 and TAM 412. Prerequisite: MATH 225, MATH 257, or MATH 415; MATH 285, MATH 284, MATH 286, or MATH 441; and TAM 212. | AE 352 |
Aerospace Control Systems Modeling of linear dynamic systems; Laplace transform techniques; linear feedback control systems; stability criteria; design techniques. Credit is not given toward graduation for AE 353 and either SE 320 or ME 340. Prerequisite: MATH 225, MATH 257, or MATH 415; and MATH 285 and TAM 212. | AE 353 |
Aerospace Numerical Methods Numerical methods used in aerospace engineering. Numerical integration, curve fitting, root finding, numerical solution of ODE, solution of linear systems of equations. Finite difference. Rayleigh-Ritz, and Finite element methods. Applications to simple structural mechanics and aerodynamics problems encountered in aerospace engineering. Prerequisite: Credit or concurrent registration in AE 311 or AE 312; credit or concurrent registration in AE 321 or AE 323. | AE 370 |
Honors Project Special aerospace engineering project or reading course for James Scholars in engineering. Prerequisite: Consent of instructor. | AE 395 |
Honors Seminar Special lecture sequences or discussion groups arranged each term to bring James Scholars in engineering into direct contact with the various aspects of engineering practices and philosophy. Prerequisite: Consent of instructor. | AE 396 |
Independent Study Independent theoretical and experimental projects in aerospace engineering. May be repeated. Prerequisite: Consent of instructor. | AE 397 |
Orbital Mechanics Analysis of orbits in an inverse-square gravitational field; elementary rocket dynamics, impulsive orbit transfer and rendezvous, and Lambert's Theorem with applications; patched-conic trajectories, planetary gravity-assist maneuvers, and linearized orbit theory with application to simplified analytical models; perturbations. 3 undergraduate hours. 3 or 4 graduate hours. Prerequisite: AE 202. | AE 402 |
Viscous Flow & Heat Transfer Momentum and thermal transport in wall boundary-layer and free shear flows, solutions to the Navier-Stokes equations for heat conducting laminar and turbulent shear flows; similarity concepts; thermal boundary layers in ducts and high-speed aerodynamic boundary layers. Same as ME 411. 4 undergraduate hours. 4 graduate hours. Prerequisite: AE 311, ME 310 or TAM 335. | AE 412 |