male (b = 0.00, *p* \< 0.00), young group (b = 0.00, *p* \< 0.00), low-educated (b = 0.00, *p* \< 0.00), and low-income consumers (b = 0.00, *p* \< 0.00).  In the path H~0~ where informational subjective norms had a direct positive influence on information-seeking intention, the 