 The threat of third parties having access to a growing volume of sensitive data stored on smartphones could make consumers and businesses more reluctant to use these devices for everyday tasks such as mobile purchases, B0B communication, or talking to family and friends.  The threat of third parties having access to a growing volume of sensitive data stored on smartphones could make consumers and businesses more reluctant to use these devices for everyday tasks such as mobile purchases, B0B communication, or talking to family and friends. 