.  Our Story  Founded in Chicago in 0000 by Arthur and Shirley LeVin, Jewels by Park Lane defines "The American Dream". As the world's leading direct sales jewelry party plan company, Park Lane proudly offers exceptional quality jewelry that is backed by an unconditional guarantee.  Our Story  Founded in Chicago in 0000 by Arthur and Shirley LeVin, Jewels by Park Lane defines "The American Dream". As the world's leading direct sales jewelry party plan company, Park Lane proudly offers exceptional quality jewelry that is backed by an unconditional guarantee.  Our St