.  Aha: here is one catch. With the new Fires, no way to opt of Amazon's Special Offers on the lock screen. Kinda cheesy.  That's rather unfortunate. I don't live in the US, so the Fires are of limited interest to me aside from on a technical level. I do, however, have a huge mancrush on the e-ink Kindles and dislike ads enough to spring for the models without ads. I can only hope that removing the option to purchase an ad-free device doesn't spread to the e-ink models.  Aha: here is one catch. With the new Fires, no way to opt of Amazon's Special Offers on the lock screen. Kinda cheesy.  That's rather unfortunate. I don't live in the US, so the Fires are of limited interest to me aside from on a technical level. I do, however, have a huge mancrush on the e-ink Kindles and dislike ads enough to spring for the models without ads. I can only hope that removing the option to purchase an ad-free device doesn't spread to the e-ink models.  Their inclusion in the Kindle tablet devices suggests them using the revenue stream to make money over the long term. Clever idea really. They really are approaching these devices with more of a long term revenue model, womewhat similar to game consoles.  Aha: here is one catch. With the new Fires, no way to opt of Amazon's Special Offers on the lock screen. Kinda cheesy.  That's rather unfortunate. I don't live in the US, so the Fires are of limited interest to me aside from on a technical level. I do, however, have a huge mancrush on the e-ink Kindles and dislike ads enough to spring for the models without ads. I can only hope that removing the option to purchase an ad-free device doesn't spread to the e-ink models.  Their inclusion in the Kindle tablet devices suggests them using the revenue stream to make money over the long term. Clever idea really. They really are approaching these devices with more of a long term revenue model, womewhat similar to game consoles.  