 0000 by Emidio Mele, a designer and builder of window displays who began creating gift boxes for jewelry items. The business grew and survived the Great Depression by building the boxes that held the Purple Hearts awarded during the war. During the 0000' s the company prospered after introducing a jewelry box with an automatic tray that rose when you lifted the lid. In 0000 Life Magazine noted it as one of the top 00 best selling holiday gifts. A children's box with a spinning ballerina was an instant success. Remember your very first jewelry box? It probably had a ballerina that twirled to a musical tune. By the 0000's, Mele had experienced spectacular growth and had become a household name. Mele promises 