: A communication method comprising: receiving a request for service from a subscriber's terminal at a level 0 gateway control element of a broadband communication network; in response to the request for service, generating menu information listing a plurality of broadband information service providers available through the broadband communication network; transmitting said menu information from the level 0 gateway to the terminal; visually displaying the menu to the subscriber; receiving a selection of a service provider listed on the menu at the level 0 gateway; 