It has been a tumultuous year in South African politics, but we end it in slightly better shape than we started it – with a dangerous president increasingly running out of road, writes Arthur Christopher. 

TopTV joins forces with Playboy TV

Cape Town – On Digital Media (ODM) that runs the TopTV pay platform in South Africa has already signed an agreement with Playboy TV in America to add three pornographic TV channels, or as the industry refers to them – adult channels – to a separate new porn package next year, with the pay TV operator saying “we need to be alive to the desires of our client base”. 

TopTV, which has struggled to secure sport rights and has added no new commercial TV channels to its general bouquet this year, has signed carriage agreements with the bunny purveyor of porn which will all carry an R18 rating for hardcore pornography. 

“We weighed the pros and cons of adding these to our bouquet,” said TopTV. “ As a pay TV broadcaster, TopTV is in the business of distributing content which includes TopTV aggregated channels as well as 3rd party channels.  In mid-2011 we were approached by Playboy TV who had three adult video channels on offer.” 

TopTV’s porn plans are surprising since CEO Vino Govender said just before launch in May 2010 that TopTV will not be carrying adult TV channels. “We are running our business with strong Christian ethical codes and we are not planning to introduce a porn channel,” Govender said in May last year. 

“Besides, we don’t want to poison the minds of millions of South African children out there.” 

TopTV said: “We are not altering our focus to adult content only as it remains but one of the genres that we incorporate into our bouquet”.  TopTV said the pay TV platform is “not seeking to distance itself from its positioning as a family values-orientated service provider”. 

The desires of the client base

“As a business we need to be alive to the desires of our existing and future client base and we always aim to balance all competing interest. 

Stagnating to past statements will not serve changed needs from our clients or assist with our growth,” TopTV has admitted. 

TopTV said the company commissioned research and that the research – which was not made available – “was considered in our decision to add the channels”. 

TopTV said that the pay TV service is “well aware that adult content is a very sensitive subject and as a result we have structured the channels as an additional stand-alone package such that those who do not subscribe to the channels will in no way be exposed to the content, the electronic programme guide (EPG) or anything associated with the channels as these channels will be fully encrypted”. 

TopTV said the company “looked into this from all possible angles and as people with families we are very mindful of our subscribers.  We are not altering our focus to adult content only. 

“We are aware that there will be people opposed to such content.  However, as a subscription broadcaster catering for various niche audiences, we need to accommodate as many interests as possible”. 

Join the conversation! 

24.com encourages commentary submitted via MyNews24.  Contributions of 200 words or more will be considered for publication. 

We reserve editorial discretion to decide what will be published.  Read our comments policy for guidelines on contributions. 

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy.  Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment. 

Tell us a bit about yourself:

Saving your profile

Settings

News24 allows you to edit the display of certain components based on a location. 
If you wish to personalise the page based on your preferences, please select a
location for each component and click "Submit" in order for the changes to
take affect. 

Your Location*

Weather*

Always remember my setting

Saving your settings

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news. 

Log in with Facebook to comment and personalise news, weather and listings.