This invention relates to an improved lanyard.  Lanyards of various lengths and configurations are known; however, known lanyards typically employ a ferrule or sleeve clamped to form and maintain a loop at each end thereof.  These ferrules or sleeves are relatively expensive to manufacture, especially ferrules specially made to custom order and having a cosmetic appearance.  Also, when one of these ferrules is positioned on a lanyard at the end adjacent to a polished article such as a flashlight, it is relatively highly likely to mar the polished surfaces of the flashlight or article.