In-stream ads refer to ads that play within a YouTube video.  TrueView in-stream ads play before a viewer watches the video they’ve selected on YouTube.  These ads can be customized with different overlay text and CTAs, and viewers usually have the option to skip the ad after watching the first five seconds.  In addition to the pre-roll in-stream ads that play before the video, there are also mid-roll video ads that appear midway through YouTube videos that are 10 minutes or longer. 
There has been an overhaul in ad content lately, due to controversy when ads were being shown on videos that contained extremism, hate speech, and other content businesses did not want to be associated with.  Now, channels of arms dealers, political commentators, and even video games have seen fewer ads on their content.  This only really affects those who are trying to monetize their YouTube by placing ads on their site, not so much for those running the ads. 

If you know how to manage your YouTube channels, you can actually earn more revenues.  You see; videos that are being watched more often can be used as an advertising tool and YouTube actually pays the subscribers that get a lot of hits on their videos.  How to get money from YouTube might fall on a different topic but at this point, we just want to stress out the importance of creating high quality and interesting videos. 

For online and offline Business owners and internet marketers, YouTube Marketing is an essential strategy to take advantage of the web’s massive shift toward video.  That’s why it’s so important to learn and test some strategies and to get help from Digital Organics right now.  It will give you a huge leg up on your competition, helping your business to move forward. 

But while you're maintaining the fun level on set, remain vigilant.  It's your job to pay attention to the little things, like making sure all of the mics are on or noticing if the lighting changes.  Record each section many times and have your talent play with inflections.  When you think they've nailed the shot … get just one more.  At this point, your talent is already on a roll, and options will help tremendously during editing. 
All channels should absolutely, 100% have a featured video.  This video will be placed prominently in the top and near-center of your channel.  When users click to it, it will auto-play, catching their attention immediately.  This lets you choose how you want to introduce yourself to your viewers.  This is particularly important, because the description of your business doesn’t appear on your first page. 
Lastly, here’s one more pro tip for YouTube ad: Don’t use a template or “slideshow” with your logo on it to start off your video.  While you do want to show your logo somewhere within the first five seconds, it’s better to show a clip with your logo on one of your products or services—or employees—instead of plastering your logo up on the screen.  Instead of letting them know who your company is, it deters many viewers from staying on your ad because it loses their attention and interest. 
Try and reach out to a YouTuber that makes videos about your industry, or one who resonates with your desired customer.  This is an extremely effective way to bring attention to your brand and content, and is a win-win for both parties involved.  When you collaborate with someone who has a similar audience to yours, the cross-exposure is both organic and lucrative. 
During the shoot, your job goes beyond pressing record.  First and foremost, you need to be a coach.  Balance critical feedback with support and be quick to give encouragement after each take.  This is why conducting a table read during the scripting process is so important: It's easier to give feedback when there's not a camera in the room.  Remember, be a little silly during the shoot or your talent will be on edge and uncomfortable — and it will show in the footage. 
Building trust within your digital community of potential clients, existing customers, and possible employee candidates should be a goal in your video marketing strategy.  If you imagine a video marketing funnel, the top of the funnel type of videos should aim to introduce your company’s service or product and then explain how it can help solve a problem. 
All channels should absolutely, 100% have a featured video.  This video will be placed prominently in the top and near-center of your channel.  When users click to it, it will auto-play, catching their attention immediately.  This lets you choose how you want to introduce yourself to your viewers.  This is particularly important, because the description of your business doesn’t appear on your first page. 
This is where having your own YouTube channel gets more interesting.  The connectivity factor in YouTube makes it a reliable social media platform.  Unlike random posts and tweets, videos can easily relate to the viewers.  They get to be familiar with what the videos are intended for and at times these viewers get hooked by it.  That’s the reason why it’s necessary to make clear, high quality videos.  Videos that don’t just promote or entertain but videos that really connects to its viewers. 
Friends, coworkers, and even family can be great resources here for finding the locations you need.  Keep in mind that for some locations, like businesses and other private property, you will need permission from the owner to film.  To keep things simple, it’s best to find your locations through people you know — at least for your first few productions. 
YouTube research shows that users spend a significant amount of time watching review videos that share people’s personal and unique experiences with a company or brand.  Studies show these types of videos are more “trustworthy” and benefi­cial when they feel personable and honest, as opposed to professional and polished.  This can help to build trust with your target audience and boost engagement through likes, shares, and comments. 
When it comes time to shoot, clear out unnecessary people from the room and turn off the overhead lights.  With your three-point lighting setup, there will be no need for those harsh fluorescents.  When — and only when — everything is set up, call in your talent.  There's nothing worse than being nervous, and then having to anxiously watch as lights are turned on and the camera is tested. 
The inbound methodology is the marketing and sales approach focused on attracting customers through content and interactions that are relevant and helpful.  Each video you create should acknowledge your audience's challenges and provide a solution.  Looking at the big picture, this content guides consumers through the journey of becoming aware of, evaluating, and purchasing your product or service.