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Andy Murray’s Radical Creativity

Andy Murray is playing the leading role in the new global, digital communication campaign released by HEAD Tennis, supporting the introduction of the new YouTek™ IG Radical Series. 

The HEAD Radical racquet series has been designed for multi-talented players with a versatile and unpredictable style of play. 

‘Radical Creativity’ was also the inspiration for HEAD’s new communication concept.  The centrepiece of the campaign is a surprising film in which Andy thinks about what kind of creative job he could have had, if he hadn’t become a pro tennis player. 

Prompted by a question of a journalist at a fictional launch press conference, Andy starts dreaming about different professions: Barber?  Chef?  Rockstar?  But his different dream sequences clearly reveal there is only one right job for Andy - playing tennis. 

As part of the campaign, HEAD invites tennis fans and social media users to win the opportunity to also switch their job and, for one day, have the chance to experience the life of a tennis pro – together with Andy Murray of course.  The competition is hosted exclusively on the HEAD Facebook site http://www.facebook.com/headtennis.