Bidding started Monday.  The organizers planned to sell several hundred tokens, at 3 bitcoins each (about $7,000), and give some free to managers and promoters.  Owners will vote on Primalbase office locations to acquire in western Europe, New York, and Singapore, and use their tokens to "access" these spaces.  When I checked the auction website after the first day, it showed that buyers had spent more than 2,300 bitcoins buying tokens — a little north of $5 million.  By Tuesday afternoon, founder Dmitry Faller wrote in an email that he had sold out, raising more than $7 million.