Programs

My online programs are an opportunity for you to take much of what I have learned, what I teach and what I do for my clients and apply it to your own personal brand.  While there is a lot of work to be done, my programs are built in a way that you can accomplish your goals fairly easily without the need of a Ph. D in computer science. 

Disruptive Personal Branding is my signature course and will soon be open for enrollment again on February 7, 2017.  It is a six-week course that you take online through pre-recorded videos, worksheets, weekly coaching calls and a private community. 

Each week you are going to get a new module packed with information, resources, and assignments.  The reason it is dripped out over time is to ensure that you actually do the work.  Too often we read through these things, watch the videos and then jump into the next lesson without taking action on the one we just completed. 

Not this time. 

This time, you must take action.  You must do the work.  Without doing the work, you gain the knowledge, but you won’t reap the rewards.  And neither with the rest of the world. 

And speaking of doing the work, here is a little sneak peek at what you are going to be working on:

Week 1: Find Your Disruptive Idea Are you unclear what your true talent is?  This module will help you find it!  Are you already pretty clear?  This module will help you refine it.  This is where we discover what your gift is and really dig down deep to define what it is, how you are different and who really needs to hear your message. 

Week 2: Create Your OfferBeing good at what you do and having a solution for someone is great, but it’s not enough.  You need to learn how to properly deliver that solution in one of three ways in order to make sure it is consumable by anybody and everybody that falls into the category of your market. 

Week 3: Build Your BrandWe all judge a book by its cover.  Initially.  Now, that may very well change once someone gets to know you.  However, that first impression is really important because it is going to dictate whether they actually give you a chance.  In this module, we’re going to work on all of your visual branding elements like your logo, headshots, color schemes, website and a bunch of other stuff. 

Week 4: Build and Segment Your AudienceWith everything in place, it is finally time to start building and connecting with your tribe.  Most of this is going to happen on social media and through your email list.  We’ll go through the major platforms, how to best set them up and what your strategy is going to be for each in order to attract and engage your tribe in a way that doesn’t require you to quit your job and spend your life doing this stuff. 

Week 5: Be the Trusted SourceWith everything in place, this module is about escalating your brand to that next step.  We’re going to talk about how to get your book written, how to become a guest on podcasts to reach more people, how to get yourself interviewed as an expert on tv.  And much more! 

Week 6: Expand Your ReachIt is now time to begin to flex your muscle.  Take everything that you have set in place and expand your reach.  This includes social media, email marketing, telling your story and much more! 

To be added to the waiting list for Disruptive Personal Branding, please complete the form below: