Homepage take-over of Wanderlust.co.uk & all ad slots site-wide on Australia and New Zealand content

A number of email promotions to over 60,000 email subscribers

Host and manage Twitter Q&A sessions - one for each region

Street promotion (Guerrilla Marketing), handing out 1,000 bespoke designed cotton bags and a copy of the supplement to visitors of a large UK travel show

Position SA & NT as a lead sponsor of the 'World of Adventure' theatre at the UK's leading Adventure Travel Show

Exhibit at the Adventure Travel Show to an audience of 14,000 UK travellers

Broadcast TV series to a paying audience at the Adventure Travel Show

The Results

We're still delivering this campaign!  It started running on 19 December 2015 and although the main part of the campaign will finish on 31 Jan 2016, the content and the traffic driving to the website will continue for another 12 months

"Wanderlust made the whole process from concept to execution one of the smoothest we've ever had.  What a simply spiffing group of people to work with!" 

Janice Kurrle, Head of Marketing, South Australia

"Wanderlust have again proved to be a fantastic partner.  Superb project management and a passion and dedication for the task in hand that is rare to find"