Social Media Strategist, Poet, Blogger

Most of you must be already using Facebook , but still there are many people who do not use Facebook.  Many people say that Facebook is not safe and that was the reason, I was also not joining Facebook.  But Facebook is the world of opportunities.  So, join it if you are seriously interested in marketing by Social Media. 

Joining is very simple, just fill up the Sign up page and you are ready to share your thoughts with the Facebook world. 

After joining Facebook, you can invite your friends from your mail addresses, this is also safe. 

Search the friends you already know, from the search box, enter their name in the search box at the top of the Facebook and you will get many people from the list of search results which are of similar name of your friends.  Reading the ‘about’ section of their profile, will give you the info about the right profile you are searching for.  Don’t forget to send a personalized private message with your friend’s request.  Just add a few lines about why do you wish to become friend of a particular person.  This will build the trust and it will be easy for the people to accept your friend’s request.  If they don’t know you already, by your message they won’t feel anything wrong or suspicious about your intention to become their friends.  Celebrities, political leaders, journalists, or anybody who has too many friend’s requests, for them it become easy to accept your request, as they know your intention by your personal message. 

Don’t take the risk to send request to too many friends, Facebook may think as attempt of spamming or if anybody complains your ‘Sending request’ facility may get banned for seven days or one month. 

Then update your info, your education, your work, your interest.  Do fill all these sections , because Facebook is your virtual personality, just like our personality makes an impression on others minds, your Facebook profile is what people going to see before making you as a friend.  So your first impression should be very professional, unique.  Add your website, this will drive traffic to your website. 

One section in Your Info is ‘Favourite Quotations’, add some motivational quotes, that you really believe, which will spark in the minds of your friends, or anybody who is connecting with you for business purpose or friendship. 

Then comes your ‘Account Settings’ .  You can find them at the top right corner, near ‘Home’ Section,

Carefully set the Account Settings. 

Account Settings :

General :

Name :

Enter Your First Name, Last Name, Alternate Name. 

Alternate name is which is shown in brackets after your main name. 

Username : When you start your Facebook Account your username by default appears as Facebook.com/ 3442342349817289343243873 some no.s I have put these no.  at random, they do not belong to any account.  Set your username in such a way it will be easy to remember for everybody.  My name is Facebook.com/mohinipuranik. 

Email :

Set your primary Email, Email, associated with your account, where notifications are sent.  If you feel confused, don’t worry.  You don’t need to go into this much detail at the beginning. 

Password :

You can change your password anytime you want, by going at this section. 

Networks :

You can join School, College or Work Network.  We will share details about this section later on. 

Language :

Set your language. 

So, your account is ready now, to share your status means your thoughts, links, videos, photos.  You can make changes in account settings, by the same procedure, written above, anytime.  We will share about the rest of the settings in next chapters. 

For now, focus on building your online identity.  Build relation of trust by posting on your wall, interacting with your friends.  Those who like your status, link or video, don’t forget to thank them.  Politeness and Thanksgiving are the best means to build the true friendship.  People in your network are becoming your friends, don’t think them as your customers from the beginning.  Read posts from your friends, like them, comment them.  If you see a nice pic, so cool update which made you smile, some inspirational post, share them on your timeline, give thanks to the person who posted it.  This is all the the beginning of Facebook Marketing. 

Remember, in marketing, first you are marketing yourself, then your skills and finally your product.  So, by joining Facebook you are making friends, you are marketing yourself. 

Categories

Many times in the attempt to win social media wars and competition some strategies go wrong, ending up in benefitting your competitor.  There are little things which tempt us to use to defeat the competitor but they prove to be self damaging.  Here are 3 quick points for you to avoid mistakes of publicizing your […]

Social media can create unlimited opportunities for you.  Don’t rely only on traditional promotional tactics.  Meet your fans and interact with them directly from social media accounts.  Here are 23 super simple tips for your personal branding on social media.  1.  Begin your personal branding by joining social networking sites.  At the beginning, you can join […]

Before the beginning of the new year 2016, you must have reviewed previous year’s business marketing goals and accomplishments.  Also, you must have already planned the social media marketing goals for this year.  To be able to write more helpful social media strategic guides and to provide the services that can sync with your goals […]

The frustration due to poor customer service is a common experience for all of us.  We daily use a lot of applications, products, and services.  While choosing products and services, apart from the quality and brand reputation, customer service plays a crucial role in final customer judgment about the brand.  Poor customer service can damage […]

Last month, I went on a day trip for a short break to enjoy alone time.  I traveled by public transport bus.  We had to wait almost an hour for the journey to begin.  In the meantime, some sellers entered the bus, promoting and selling, their products.  Although, I was there in the bus to […]

Presenting Social Media Marketing guide for beginners.  This guide is absolutely FREE.  Tutorial 1: Marketing may it be social media marketing/ digital or traditional marketing, it has some basic principles very common.  Once we understand those principle it becomes absolutely easy to adapt with the pace of technology.  The tutorial explains goals of marketing which […]

Rapid growth in Smartphone users and the growth in apps have brought the whole world in the users’ palms.  Psychotherapists adapting with the technology revolution nowadays provide online therapy sessions via Skype or apps or pre recorded audio-videos.  Effective use of hashtags can boost your online presence.  Here is a list of popular twitter hashtags […]

Content marketing plays a key role in the marketing cycle from attracting traffic to your website, lead generation to the decision and action by your buyer to buy your services or products.  It is being accepted that negative and aggressive tone in your posts or social media updates can drive more leads in the modern […]

Let’s see, a list of top 10 social media marketing hashtags used on twitter.  Hashtags are crucial part of social media marketing strategic planning.  We can’t even imagine a tweet without hashtags.  Hashtags are the free tool that allows us to reach the target audience with just the simple use of # with right keyword. […] 

Marketing and promotions on social media have taken equally vital place in the budget and strategies as mainstream media advertising.  Traditional print, television and radio marketing are now incorporated with social media marketing.  For twitter marketing tactics, hashtag campaigns play a significant role.  Business giants and small start-ups are ready to pour a large amount of their budget on […]