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Hidden in plain sight : how to create extraordinary products for tomorrow's customers

Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now?  How do you figure out what goods and services will attract them in the future?  How do you figure this out ahead of your competitors?  This title shows us how to see the world differently. 

Details

Crossing state (of mind) lines --
The social lives of everyday objects --
Riding the waves of the past, present, and future --
You are what you carry --
Calibrating your cultural compass --
A matter of trust --
Finding the essence --
The great tradeoff --
Conclusion. 

Responsibility:

Jan Chipchase and Simon Steinhardt. 

Abstract:

Who are your next customers - not just the ones you are serving today but the ones you'll need three, five, ten years from now?  How do you figure out what goods and services will attract them in the future?  How do you figure this out ahead of your competitors?  This title shows us how to see the world differently. Read more...