Taco Bell

Engaged to head up the global giant’s highly-anticipated launch into the Australian market, Aruga delivered a high-impact, headline-grabbing hype campaign that not only secured a line around the block on official opening day, but left Taco Bell fans Australia-wide with serious FOMO.  Aruga’s creative campaign extended beyond traditional media outreach, capitalising on the international brand’s reputation for trailblazing creativity and personality. 

Following a record-breaking response from Aussie fans, the megabrand has continued to engage Aruga by way of an ongoing retainer, encompassing the launch of a further three new restaurants and seriously craveable menu additions.  With 50+ new restaurants confirmed to open by 2021, Aruga will ensure there is oh so much to taco’bout. 

Results

Unprecedented launch-day hype at first restaurant opening in Annerley, attracting thousands of customers opening weekend and a sustained line out the door for the following six weeks

A social community of 20,000+ pre-launch

Launched three further restaurants at Cleveland, North Lakes & Robina

Engaged parkour twins Brodie and Dylan Pawson of Australian Ninja Warrior fame to unveil the ultimate #dudefood: the Double Crunchwrap