The Blog

The Presidential Race: A Twitter Battle

As for a celebrity or household brand, it often takes months if not years to reach the milestone of 1 million followers.  I haven’t come close yet with my two Twitter accounts (Election Forum 4,398 followers & Craig Huey 1,025 followers). 

But President Barack Obama cracked the one million followers mark less than five hours after sending his first tweet from the new @POTUS account. 

As of this writing, he has 2.79 million followers. 

The President’s official account – @BarackObama account, run by his staff, has 60.8 million followers. 

He’s quickly closing in on Bill Clinton, who has 3.71 million followers since he joined Twitter in April of 2013. 

Clinton’s follower count is also a mere few hundred thousand followers fewer than his wife and 2016 Presidential hopeful Hillary Clinton, who has 3.72 million followers. 

Wow, compare that to

Rand Paul: 634K

Marco Rubio: 751K

Jeb Bush: 213K

Scott Walker: 143K

Ted Cruz: 455K

Mike Huckabee: 370K

Bernie Sanders: 385K

Donald Trump: 3.04 million

Carly Fiorina: 373K

Bobby Jindal: 187K

Rick Perry: 295K

Rick Santorum: 233K

With the exception of businessman Donald Trump’s already-established following, the Democrats are light-years ahead of the Republicans in marketing and social media.