Rich internet applications are web applications that have many of the features and functionality of traditional desktop applications, but are delivered over the web.  These applications combine the best of both worlds the power and rich content of the desktop with the connectivity of the internet.  This paper will present the concept of RIAs and explain why clients should be embracing this technology.  It will also provide examples of how RIA technology has been implemented wisely to address specific business needs and will present a foundation of what one needs to know to kick start RIA projects with the clients.