public static void privateMessage(Player player, String msg) {
        Location pLoc = player.getLocation();

        String _msg = ruChat.cfg.getString("private-chat-format");
        _msg = replaceSpecials(_msg, msg, player);
        double range = Math.pow(ruChat.cfg.getInt("private-chat-range"), 2);
        for (Player recipient : Bukkit.getOnlinePlayers()) {
            if (recipient == player) {
                continue;
            }
            if (recipient.getWorld() != player.getWorld()) {
                continue;
            }
            if (pLoc.distanceSquared(recipient.getLocation()) < range) {
                recipient.sendMessage(_msg);
            }
        }
        player.sendMessage(_msg);
    }