Their slogan:
"Something is wrong on the internet. Disinformation and false trending saturate social media."
Indeed. Not so ironically (how many times have we seen this) they have already been found guilty of the very thing which they claim to be against.
In short, New Knowledge ran its own disinformation campaign to discredit a politician as a "Russia-preferred candidate." Their tactics included the creation of a mini-army of fake Russian bots and fake Facebook groups. They were, in fact, kicked off of Facebook once the New York Times broke the scandal, on the claims that they had been "engaging in coordinated inauthentic behavior". [1]
I posted this because I respect the HN community, and would hate for one of us to join New Knowledge only to discover their true nature when it was too late.
[1] <a href="