Bend Financial | Marketing Director | Boston, MA | Full-Time | ONSITE
The Bend team helps individuals and employers get on the path to financial health by simplifying and improving the Healthcare Savings Account experience. We understand that not everyone is a financial genius—and people shouldn’t have to be in order to get the most from their health savings.
At Bend, we’re always looking for new ways to make HSAs better with smart, intuitive solutions that leverage the latest technologies. If you thrive on big thinking, value a collaborative work environment and consider technology a partner, consider becoming part of our team.
Duties of the Marketing Director:
•  Development and implementation of the Brand &amp; Product Marketing strategies
•  Working closely with the Product &amp; Sales teams
•  Manage social media presence and direct programs to improve social media reputation, brand recognition and lead generation
•  Develop digital and traditional marketing campaigns across multiple platforms
•  Develop, execute, and manage SEM &amp; SEO strategies
Requirements of the role:
•  Bachelors or Masters degree in Marketing
•  Proven track record of success in marketing roles
•  Confident, driven and dynamic leader
•  Strong Digital Marketing Experience in B2B
•  Entrepreneurial mindset with the ability to spot original branding opportunities
•  3-5 Years experience
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