ZEISS DIGITAL INNOVATION PARTNERS | WEB ANALYTICS INSIGHTS EXPERT | MUNICH, GERMANY | ONSITE | FULLTIME
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You will design, build and further develop the web analytics platform for ZEISS’ digital customer interaction channel(s) – including all relevant reporting tools, statistics features and analyses (web analysis and data mining). From these tools and analyses, you will proactively derive insights, (analytical) key questions to be answered and ultimately guidance that will further optimize and streamline customer experience, sales and / or ZEISS’ marketing activities. You will be a highly important interface between marketing, product management, sales &amp; service, UX/UI and IT units. Therefore you need to manage and track insight flows / guidance to and from these units independently, effectively and efficiently. You will also serve as key ambassador for web analytics within ZEISS globally.