Basepair | New York | Head of Demand Generation | ONSITE
Basepair develops SaaS to manage, analyze and interpret next generation sequencing (NGS) data. Scientists and physicians at Harvard Medical School, NYU, UCSD, etc. analyze their data on Basepair to make breakthrough medical discoveries in cancer, AIDS, etc, and provide better medical care to patients.
We are hiring a data driven head of demand generation to try out and optimize marketing channels for a B2B SaaS. Communicate how our software can empower scientists to analyze genomic data, quickly and accurately. You’ll be in charge of positioning Basepair in the marketplace as the go-to-solution for fully automated genomics analysis as well as lead initiatives into new verticals. Reporting directly to the founders, you'll start as a marketing team of one. As we grow, you’ll be responsible for scaling the marketing team and growing it according to the needs of the company.
* What you will need for this position
- 3+ experience of demand generation for B2B SaaS
- Ability to model, measure and optimize funnels
- Compare RoI of different funnels
- Work with content team to create collateral to support sales
- Strong passion for product
- Excellent command of the English language (written &amp; verbal)
- Basic HTML, CSS, github, video editing skills
- Digital marketing experience
Bonus points if you have a genomics background and/or experience working with sales teams, or even sales experience yourself.
Email me at amit@[domain of website]