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FinanceBrandingCGF Global SummitCold ChainCommercial PropertyCRMCSIE-commerceeCommerce AwardsExhibitions & EventsFashion, Clothing & TextilesFMCGFranchisingGreen SustainabilityHealth & SafetyHospitalityImport/ExportIn-store MediaInformal RetailingMall securityManufacturingMerchandisingPackagingRefrigerationRegulatoryResearchRetail MarketingRetail ServicesRetail TrendsRetailersSalesShopfittingSupply ChainTechnologyTrainingTrendsRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedom/R2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll TourismAccommodationAir TravelCateringFood ServicesHospitalityRestaurantSupplyTourismToursTravelTrendsRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedom/R2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingMarketing & Media EventsFor branded featured events, see our Rate Card.Submit an eventDigital Strategy and Social Media Master ClassSave | Email | Print | PDF Day 1 (Tues 12 Feb): Digital StrategyIn times of chaotic change, strategy is everything. Learn how to be strategically competitive and reposition your business to a customer base that uses the web as its decision-making tool. Every business today needs to have a digital strategy that typically extends beyond e-marketing. An integrated digital strategy ensures that the business stays ahead of competitors and remains customer-centric. This course looks at the big picture, explains how the digital landscape is evolving, and explores what shifts in customer communication and decision-making processes mean for the evolution of the business and its marketing.You'll learn the eight step methodology for cutting through the chaos of the digital revolution and building clearly focused, measurable strategies for success. You'll learn how to integrate all of the different elements of e-marketing into a balanced, prioritised and achievable approach, and you'll discover how best to structure your organisation to exploit the right digital opportunities.Some of what is covered:	Staying ahead of competitors	The evolving digital landscape	Customer-centricity	Innovating the customer experience	Customer communication and decision-making processes	Eight step methodology for building digital strategies	How to structure your organisation for digital	How to integrate all the elements of digital marketing Day 2 (Wed 13 Feb): Social Media Marketing This intensive course examines the best strategic approaches to exploiting social media, and how to integrate these with traditional communication approaches. If you have a marketing, creative, planning, media, PR, CRM or customer engagement responsibility, this is a must! Today the medium you have to master is the mobile networked consumer, but the size of your fan base is not a meaningful metric of success, and social media doesn't work the way it is hyped. This course brings clarity to socially networked communication and provides the strategic business framework for effectively integrating online word of mouth and reputation management into your digital initiatives. You will gain insight into how best to leverage the major social tools such as Facebook, Twitter, YouTube and Foursquare. You'll learn powerful strategies, tactics and methodologies (such as Britefire's Social Media Lens). You'll explore alternative approaches to structuring your organisation to best manage social engagement, and you'll discover the best tools and techniques for measuring, reporting, and staying ahead of the curve. This course: 	Clarifies why socially networked communication is so powerful 	Explains global best practices in social media	Provides a strategic business framework 	Offers expert insight into applying Facebook, Twitter, YouTube, Foursquare and others	Analyses case studies from large and small businesses, local and global	Outlines strategies, tactics and methodologies for marketing, reputation management	Explores organisation structures appropriate to your social maturity level	Clarifies how you should manage social engagement	Recommends tools and techniques for measuring and reportingThis two-day intensive master class is led by Godfrey Parkin, a digital strategist, e-marketer, author, USBED faculty member, on their social media and digital strategies. Godfrey's primary expertise is in creating and implementing business strategies that build profitable relationships with the online consumer. International internet business veteran and founder of Britefire. Godfrey has advised some of the world's largest corporations.Date: 12 February 2013 to 13 February 2013Time: 08:30 AM - 04:00 PMVenue: TBC - JHB Based, JohannesburgCost: DMA Members: R4 400-00 excl VAT | Non DMA Member: R5 000-00 excl VatContact: Nadine NagelCompany name: Pollen InteractionsTelephone number: 011 894 2767Email address az.oc.snoitcaretninellop@stneve‹ Like Save Email Print PDF
