Angola Madagascar Malawi Mali Mauritius Morocco Mozambique Namibia Niger Nigeria Rwanda Senegal Seychelles Sierra Leone Somalia South Africa South Sudan Sudan Swaziland Tanzania Togo Tunisia Uganda Zambia ZimbabweAfricaNorth AfricaWest AfricaEast AfricaCentral AfricaSouthern AfricaInternational Algeria Angola Benin Botswana Burkina Faso Burundi Cameroon Chad Cote D'Ivoire DR Congo Egypt Ethiopia Ghana Guinea Kenya Lesotho LibyaMarketing & MediaMarketing & MediaMarketingAll industriesMarketing & Media South AfricaMarketing & Media AfricaInternationalAgriculture, Horticulture & ForestryAutomotiveBuilding & ConstructionCSI & SustainabilityEducation & TrainingEnergy & MiningFinance & InsuranceHealthcareHuman Resources & RecruitmentIT & TelecommunicationsLegalLifestyle & EntertainmentLogistics & TransportManufacturingProperty & Real EstateRetailTourism, Travel & HospitalityAdvertisingBrandingCinemaCRMCSIDesignDigitalDirect MarketingEducation & TrainingEntrepreneurshipEvents & ConferencingExhibitionsMagazinesMarketingMediaMobileNewspapersOnline MediaOut of HomePR & CommunicationsPrintingProductionPromotionsPublishingRadioRecruitmentResearchRetailSalesSocial MediaSponsorshipTVYouth MarketingAllArticlesCompaniesEventsGalleriesJobsPeopleAdvertiseSubmitContactAfricaAll industriesAgricultureAutomotiveBuildingCSI & SustainabilityEducationEnergy & MiningFinanceHealthcareHRICTLegalLifestyleLogistics & TransportManufacturingMarketing & MediaPropertyRetailTourismAfricaNorth AfricaWest AfricaEast AfricaCentral AfricaSouthern Africa Algeria Angola Benin Botswana Burkina Faso Burundi Cameroon Chad Cote D'Ivoire DR Congo Egypt Ethiopia Ghana Guinea Kenya Lesotho Libya Madagascar Malawi Mali Mauritius Morocco Mozambique Namibia Niger Nigeria Rwanda Senegal Seychelles Sierra Leone Somalia South Africa South Sudan Sudan Swaziland Tanzania Togo Tunisia Uganda Zambia ZimbabweInternationalAgricultureAutomotiveBuildingCSI & SustainabilityEducationEnergy & MiningFinanceHealthcareHRICTLegalLifestyleLogistics & TransportManufacturingMarketing & MediaPropertyRetailTourismAll AgricultureAgri TechAgribusinessAgro-processingAquacultureCommercial FishingCommodities & FairtradeFertilisers & GMOsFood SecurityForestryHorticultureSustainabilityTrendsRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedom/R2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll AutomotiveMaintenance & SafetyManufacturing & PartsMotorcyclesMotoring ReviewsMotorsportPetrochemicalRetail & RentalTrendsRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedom/R2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll BuildingArchitecture & DesignBuilding Materials & EquipmentConstruction & EngineeringProperty DevelopmentSmart BuildingsSustainable DevelopmentTrendsUtilitiesRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedom/R2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll CSI & SustainabilityCircular EconomyClimate ChangeEducation & TrainingEnvironment & Natural ResourcesFood SecurityHealth & WelfareInclusion & EqualityInfrastructure and TechnologyPollution & Waste ManagementTrendsRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedom/R2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll EducationDistance LearningE-learningHigher EducationPrimary & Secondary EducationSkills TrainingTrendsRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedom/R2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll Energy & MiningEnergyMarkets & InvestmentMiningNuclear PowerRenewables & Energy EfficiencyScience & EngineeringTrendsRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedom/R2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll FinanceAccounting & AuditingBankingBudget SpeechEducation & TrainingFinancial ServicesFintechInsurance & ActuarialMarkets & InvestmentTaxation & RegulationTrendsVenture CapitalRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedom/R2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll HealthcareAesthetic MedicineCardiologyChronic DiseasesCSIDentistryDisease GroupsEar, Nose & ThroatEmergency ProceduresEthical MedicinesExercise ScienceExhibitions & EventsFinancial ServicesFood CrisisGastroenterologyGeneric MedicinesHIV/AIDSHospital GroupsInfectious DiseasesMalariaMedical AidMedical ResearchMedical TechnologyMental healthNeurologyNPONutritionObstetrics & GynaecologyOncologyOphthalmologyOrthopaedicsPaediatricsPalliative carePharmaceutical CompaniesPharmaceuticalsPublic HealthSports ScienceSurgical Equipment & ProductsSurgical ProceduresTrendsTuberculosisWomen's HealthRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedom/R2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll HRBizCareers ColumnEntrepreneurshipJobs & RecruitmentLabour Law & UnionsManagementSkills Development & TrainingTrendsRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedom/R2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll ICTApp and website developmentCloud ComputingCyber SecurityData ManagementHardwareInternetNetworkServicesSoftwareTech StartupsTechnologyTelecommunicationsTrendsRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedom/R2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll LegalCommercial LawCompetition LawCriminal LawCyber LawEnvironmental LawImmigration and Citizenship LawLabour LawLand & Property LawLaw of SuccessionLaw PracticeLegislationMedia & Entertainment LawMedical LawPublic LiabilityTax LawTrendsRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedom/R2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll LifestyleArtEventsFashionFood & WineMoviesMusicSportTheatreTravelTrendsWellnessWinRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedom/R2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll Logistics & TransportAviationCargo & StorageDistributionFleet ManagementPublic TransportRailwayShippingSupply ChainTransportTrendsWarehousingRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedom/R2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll ManufacturingIndustrial automationMachineryManufacturingTrendsRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedom/R2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll Marketing & MediaAdvertisingBrandingCinemaCRMCSIDesignDigitalDirect MarketingEducationEntrepreneurshipEvents & ConferencingExhibitionsMagazinesMarketingMediaMobileNewspapersOnline MediaOOHPR & CommunicationsPrintingProductionPromotionsPublishingRadioRecruitmentResearchRetailSalesSocial MediaSponsorshipTVYouth MarketingRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedom/R2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll PropertyCommercial PropertyIndustrial PropertyMarket & InvestmentsProperty ManagementRentalResidentialTrendsRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedom/R2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll RetailBanking & FinanceBrandingCGF Global SummitCold ChainCommercial PropertyCRMCSIE-commerceeCommerce AwardsExhibitions & EventsFashion, Clothing & TextilesFMCGFranchisingGreen SustainabilityHealth & SafetyHospitalityImport/ExportIn-store MediaInformal RetailingMall securityManufacturingMerchandisingPackagingRefrigerationRegulatoryResearchRetail MarketingRetail ServicesRetail TrendsRetailersSalesShopfittingSupply ChainTechnologyTrainingTrendsRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedom/R2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingAll TourismAccommodationAir TravelCateringFood ServicesHospitalityRestaurantSupplyTourismToursTravelTrendsRadio showBiz Takeouts ShowSpecial sectionsCannes LionsAfrican Agri Investment IndabaCGF Global SummitOne Show AwardsAfrica MonthBizTrendsYouth MonthCommerce MonthBrand Manager MonthDesign MonthLoeries Creative WeekBookmarksPendoringPrismDesign IndabaMedia freedom/R2KFocusShopper MarketingFuture Of WorkOut Of HomeCommunicationsDigital MarketingContent MarketingMarketing NewsNewsMy BizPress officesJobsEventsContributorsPeopleCompaniesMultimediaNewsCompany newsIn briefsNew appointmentsNew businessNewsletter archiveMost read articlesSubmit newsMy newsfeedMy profileEdit my profileMy CVMy favouritesMy portfolio/showcaseMy followersFollowing peoplePress office newsPress officesPress office listingsPress office infoMy press officeOpen a Biz Press OfficeJobs offeredJobs wantedMy saved jobsMy CVRecruitersCompanies recruitingSubmit a job advertRecruitment loginSubmit a jobIndustry eventsWorkshopsOtherCalendarSubmit eventArticlesContributors A-ZContributeFind peoplePeople you may knowInvite peopleEdit my profileCompany listingsAssociationsMy companyPress office companiesGet a company listingVideoAudioGalleriesImagesSubmit your mediaNewsCompany newsIn briefsNew appointmentsNew businessLatest newsletterMost readSubscribe to industry newslettersTop storiesGreen shoe brand helps Ethiopia walk tallMegan RowlingEcobank launches new consumer campaignUganda must investigate human rights violationsInnovation Prize for Africa winnersAl Jazeera condemns death sentence for journalists#CGFsummit: Reasons to believe in AfricaLouise MarslandHarmonising media research across AfricaOresti PatriciosEnergy investors merge to create pan-Africa power groupAfrican Audiovisual and Cinema Commission establishedTurning garbage into growth the future city wayKudzai DanhaYouth employment trends in East Africa#TRENDING: What do an umbrella, a shark and a house plant have in common?Louise MarslandCoca-Cola unveils new $130 million bottling plant in MozambiqueZuckerberg, GV invest in AndelaUnlocking telecoms investment in Africa#CGFSummit: Future of retailing in sub-Saharan AfricaLouise MarslandTelling Africa's storyCash transfers combat Africa's povertyNigeria promotes ridesharing in AfricaEbi AtawodiCall for entries for Etisalat Pan-African prize for literatureMore Top stories news... Submit newsBizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.Submit news[Indaba 2011] SADC countries reiterate unity, shared vision for tourism growth 9 May 2011 | Save | Email | Print | PDF By: Issa Sikiti da SilvaThe Southern African Development Community (SADC) countries, home to about 280 million people, contribute a modest 2% to the global tourism market despite boasting amazing tourist destinations and having 'solid' marketing strategies in place.The Regional Tourism Organisation of Southern Africa (RETOSA), a permanent SADC body tasked to develop tourism in the region through effective marketing, met in Durban, South Africa, during the 2011 Tourism Indaba to plot the way forward in removing barriers hampering tourism growth and development in the region.Job creation through tourismRETOSA executive director Francis Mfune reminded member states, represented by their high-ranking officials, that sharing a common vision and working together in harmony are imperative if they aspire to achieve the region's fundamental goal, which is to improve the lives of their people by boosting job creation through tourism."We have huge unemployment levels in the region, and the pressure is huge to uplift the social and economic conditions of our people," Mfune said.As the majority of member states have limited resources and budgets for destination promotion, Mfune said a profound collaboration was needed to benefit from the opportunity of joint marketing through RETOSA.RETOSA, which claims it is working towards harmonising the region's product quality and systems to better serve travellers and investors to the region, said its roadmap includes marketing facilitation in the form of branding management, information and databases, and media and stakeholder relations.Mfune, who lamented the slow progress of tourism in the SADC region and its 'modest' contribution to the global tourism arena, reiterated that a stronger tourism region will benefit all members.Striving to enhanceHe stressed that his organisation has been striving to enhance capacity building, brand visibility and improve communication lines between member countries and stakeholders (private sector, media, tourists and communities). Some analysts believe that, despite RETOSA's 'good intentions', the lack of political will by certain governments to build a conducive environment in which tourism can thrive and create job opportunities constitutes a major obstacle towards achieving that common goal.Some observers believe that some SADC countries are suffering from a 'bad reputation' syndrome due to, among others, bad governance, safety and security concerns, underdevelopment, human rights violations and political instability - factors which led to these countries being 'blacklisted' by most foreign tourists.The list of these countries include Zimbabwe (Mugabe and Zanu-PF's 'reign of terror'), Swaziland (King Mswati's oppressive style of leadership), DRC (massive state corruption, lack of basic infrastructure and unending armed conflict in the eastern 'paradise'), Madagascar (political stalemate), and lately Malawi (diplomatic row with Britain).The onus is now on the leaders to apply an urgent rebranding exercise to 'cleanse' their places and get rid of any negative perceptions.Nation brandingBranding expert Robert Havik, MD of Switch Branding and Design, said: "Nations or regions don't brand themselves. It's public opinion that brands destinations. Nation branding is a useful way to help governments understand the value and complexity of external reputation and internal cohesion."Most people know very little about nations other than their own. Where they know anything at all, it is formed from myth, rumour and anecdote," he added.Havik, who insisted that any joint strategy must include a dedicated and committed leadership from the top, as well as integrity and consistency, pointed out that the most successful national brands are not simply invented. "They are based upon a current reality, which they encapsulate and then promote, consistently and coherently."For more:Bizcommunity Search: Tourism IndabaOfficial website: www.indaba-southafrica.co.zaTwitter Search: Indaba2011 OR "tourism indaba" OR #indabaGoogle News Search: Tourism Indaba‹ Like Save Email Print PDFFollow Connect (Issa Sikiti da Silva knows me)ColleagueWeve done business togetherWeve worked togetherMet in personInteracted with onlineClassmateFriendFamilyFollow onlyCreate new groupIssa Sikiti da Silva's articlesAbout Issa Sikiti da SilvaIssa Sikiti da Silva is a winner of the 2010 SADC Media Awards (print category). He freelances for various media outlets, local and foreign, and has travelled extensively across Africa. His work has been published both in French and English. He used to contribute to Bizcommunity.com as a senior news writer.Comment on thisCommentComment guidelines and disclaimerLEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.msqrdMSQRD application is cool which you can alter your face turns out to be surely understood figures. MSQRD is "masquerade". By using the front camera or the principle camera on cell phone this application will identify your face and afterward your face will be changed by channel that you pick. you can download from msqrd apk downloadsPosted on 12 Jun 2016 19:26LikeReplyReportRead more: nation branding, destination marketing, Indaba 2011, 2011 Tourism Indaba, 2011 Indaba, Tourism Indaba 2011RelatedGreen shoe brand helps Ethiopia walk tallBy Megan Rowling Ecobank launches new consumer campaignUganda must investigate human rights violationsHarmonising media research across AfricaBy Oresti Patricios NewsShow more
