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ing that stakeholders’ input is being considered. There is a broad consensus among policy makers and practitioners that the consultation should be as inclusive as possible. This does not necessarily mean that the level of engagement will be the same, as discussed previously, but it will ensure that all stakeholders are...
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Photo Credit: Image by Freepik Stakeholder Communication and Engagement Download Chatbot Stakeholder engagement is an inexpensive and efficient way of creating a better operational environment for a project. The consultation process reduces risks and increases its chance of success. Most large infrastructure projects w...
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at support the project, and those that oppose it. Stakeholder engagement plays two important roles throughout the project cycle: The information gained by consulting stakeholders confirms or reassesses whether a project will deliver value to society—consultation often improves the initial project concept. Governments c...
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blishing a dialogue with a range of stakeholders. The capacity of the procurement agency to conduct stakeholder engagement is an important factor. Broad constituencies of stakeholders often need to be consulted, and agents do not always convey the opinions of beneficiaries effectively. This is a challenge in advanced e...
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nsultation is conducted is particularly critical. Benefits of engaging stakeholders Stakeholder engagement helps governments identify critical issues and prepare effective strategies. In particular, it can frame discussions with beneficiaries, clarify project impacts and objectives, and ultimately increase public suppo...
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g can increase its endorsement in the national political arena and strengthen its sustainability. The process can enhance the social capital between the government and the public, generating long-term benefits for the effectiveness of policy reforms. Moreover, stakeholder engagement is one of the ten Equator Principles...
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ds from Equator Principle Financial Institutions. The engagement process can also give governments the opportunity to explain how a PPP differs from privatization. In modern PPPs, the government retains control over the use of the asset; it defines minimum service quality and maximum user costs. This is fundamentally d...
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actors underline the critical importance of identifying an accountable public spokesperson for any project. Before any consultations, it is good practice to appoint a project spokesperson, preferably a senior figure within government. This is critical for establishing and maintaining a regular flow of information about...
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, and correcting any misinformation in the media. This spokesperson lends his or her credibility to the project throughout the project cycle. Identifying stakeholders Identifying stakeholders requires thinking carefully about those who may be affected by, have a legitimate interest in, or the ability to influence the p...
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ly may be cumbersome and open a project to risks. However, defining stakeholders too narrowly may result in potentially influential stakeholders being overlooked, and undermine local ownership and support. The IFC stakeholder engagement handbook ( IFC 2007 , 10) defines stakeholders as “persons or groups who are direct...
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er positively or negatively.” This definition is broad. It demonstrates the inclusiveness needed when mapping stakeholders—but not the range of stakeholders that should be consulted in each phase of the PPP cycle. In some phases, it is crucial to include a broader set of stakeholders; in others, it should only be the c...
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l approaches to identify stakeholders based on the project’s geospatial sphere of influence. First, identify those stakeholders that are likely to be impacted by the primary project facilities and the related facilities, such as transportation routes and areas. The analysis should focus on socio-economic and environmen...
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ups that appear peripheral but perceive that they may be impacted by the project. The second component of IFC’s parallel approach for identifying stakeholders applies to those that have interests in the project but are not affected by it geospatially. These include institutions such as political parties, trade unions, ...
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al and international civil society organizations. Analysis and mapping of motivations and influence patterns can help identify these stakeholders. Cost effective solutions, such as websites or newsletters, may provide an efficient method of establishing and maintaining communication. It is important to note that over t...
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e the same, the consultation mechanism will vary. Consider the main phases of the PPP cycle: PPP program definition —engaging citizens (as taxpayers and as potential users) during the identification phase of the government’s infrastructure program. Infrastructure programs are designed, developed, publicly presented, an...
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s—instead of simply listing projects and amounts—The process ensures that investment programs serve the public interest and reward politicians that promote them. Project assessment and preparation —engaging potential users and populations likely to be affected by the project. This engagement tests the quality of the pr...
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rs and genuinely affected persons should be high. Extensive communication with relocated persons should be organized and publicized; and efforts to mitigate the impact on the environment should be communicated exhaustively. Contract tendering —no stakeholder consultation should take place during the tender process to a...
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hly relevant for assessing market interest and for receiving feedback that can help optimize the project, the draft contract, and the tender regulations. A competitive tender should avoid creating opportunities for collusion and force the procuring authority to deal independently with each bidder, and only with bidders...
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on project performance, and continuous collection of feedback from users using contractually-prescribed (or regulator-defined) communication channels. Careful mapping to determine who is genuinely affected by the project is important to ensure the right stakeholders are consulted and to avoid legitimizing vested intere...
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irectly or significantly affected by the project. The government’s efforts to give voice to genuine stakeholders may be perceived by these individuals as an opportunity to obtain undue benefits if they are able to become actors in a process that does not concern them. In an improperly conducted engagement process, vest...
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rvices transferred to PPP concessionaires may try to block projects that reduce their power. Engaging with them will be critical, However, it is equally important to engage directly with employees. Safeguarding the interests of workers is an essential part of project sustainability, but it should not be given priority ...
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on technical issues and rush to finish projects. However, this approach can be dangerous—some influential stakeholders may have deeply-rooted ideological opposition to private provision of public services, and fears and suspicions of government capture and/or abuse of a local monopoly may be easily spread and difficult...
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hat a project will degrade their quality of life. Constituencies—including small ones—that feel threatened by a project may be powerful enough to stop it, even when the overwhelming majority of people would benefit. Disregarding such considerations, and not building stakeholder consensus for a project, has led to many ...
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-enhancing for society as a whole, some stakeholders may be negatively affected by it—environment and social assessments, discussed in Assessing Fiscal Implications , should identify these stakeholders and propose whether they should be compensated. Legitimate claims for compensation, for example, due to expropriation,...
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nsation also need to be identified and explained. For example, a project to develop infrastructure and local capacity and institutions at the village level in Lao PDR ( IEG 2015 ) did not achieve optimal results because it focused on provision of infrastructure instead of engaging stakeholders in participatory processe...
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ught-through strategy for stakeholder engagement. The World Bank working paper on strategic communications ( Calabrese 2008 , 25) also provides examples of how some stakeholder opposition can arise when the project is structured as a PPP. Formulating a stakeholder engagement strategy Upon completing the identification ...
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vernments should then map key influencers to identify important entry points for their engagement and formulate context-specific strategies. These strategies need to be approached systematically; they should cover all consultation activities. The IFC stakeholder handbook ( IFC 2007 , 8) emphasizes that they require cle...
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t governments begin the formulation of their project engagement strategy by highlighting the government’s national economic development and poverty reduction objectives and other relevant strategic priorities. The engagement strategy can then demonstrate how the specific objectives of the project are aligned with the o...
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ive ability to impact the project and availability of government resources to engage. Attempting to engage all identified stakeholders at the same level may lead to project delays. The following resources provide two more in-depth methodologies for formulating stakeholder engagement strategies: The European Commission ...
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nsultation process In the preliminary consultation period, governments should begin by disclosing all relevant information, including identified socio-economic and environmental risks. This leads to transparency and gives an informed view of the project to stakeholders. Opinions and points of contentions can then be co...
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ding of the perceptions that stakeholders hold about the project, enables governments to improve their communication efforts by directly addressing stakeholder concerns, and may provide solutions for critical project issues. It also functions as a feedback mechanism to continually improve the overall strategy. Integrat...
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toward the project through feelings of exclusion. The European Commission guidelines on stakeholder consultation ( EC 2015 ) provide the following five minimum standards for conducting effective consultations: Clarity —All communication and the consultation documents should be clear, concise and include all necessary i...
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to express their opinions regarding the project. Publicize broadly and effectively —Adequate awareness-raising publicity is essential; the specific consultation’s communication channels should be adapted to meet the needs of all target audiences. Time limits for participation in the consultation period —Sufficient time...
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ould be acknowledged and contributions published. These principles provide a solid framework for conducting engagement. However, there are times when governments will need to moderate their usage. For example, in the United Kingdom ( UK 2015b ), after the authority in charge of a runway expansion at Heathrow Airport co...
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public, more than 70,000 comments were received. An article in the Engineers Journal ( Morrissey 2015 ) suggests that following the preliminary consultation, it remains important to communicate regularly around the critical milestones of the project, as well as when relevant information becomes available. This will fee...
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enhance stakeholder participation in the process. This reinforces the need for a project spokesperson to be appointed who can provide regular and timely information to stakeholders and have regular interaction with the media at key project milestones. Stakeholder engagement post-contract award Once the project contract...
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ining relationships, and obtaining user feedback. The IFC stakeholder engagement handbook ( IFC 2007 , 135–147) presents a series of recommendations for the construction and operation phases. For the construction phase of infrastructure projects, engagement will involve notifying those local stakeholders that will be a...
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they may consult regarding grievances should be provided at this stage. Upon transitioning to the operations phase, stakeholder engagement will focus upon management of established stakeholder relationships as well as continued user feedback. This may be accomplished through retaining community liaison officers or by h...
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stablished rapports may introduce newer officers. As operations progress, it is important to continue to review and update stakeholder information at regular intervals. Disclosure of pertinent information as well as stakeholder consultations should continue as well. This will ensure that the any new issues or changes i...
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egy may need to be adapted to include them as well. Role of the public PPPs are meant to provide value to the public. Getting the right level of public involvement in the PPP process and program can enhance the legitimacy of PPP as a procurement tool, and contribute to good governance as defined in Good Governance for ...
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ocess can improve project design and performance. Equally important, making PPP projects and processes transparent enables PPP performance to enable informed policy debate. User feedback mechanisms can be structured in various ways, as described further in Managing PPP Contracts —some projects provide a web portal for ...
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mechanism may also be needed for user grievances. In Chile , the Ministry of Public Works collects and measures user feedback statistics on their website ( CL-Proyectos ). The Delhi Water Project In 2004, the government of Delhi decided to reform its water sector with support from the World Bank. Delhi had access to a ...
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d adequate transmission and distribution systems. These deficiencies largely stemmed from political, institutional and governance issues that resulted in sub-optimal performance for the system. The project sought to increase accountability in the sector by separating the responsibilities for ownership and policy-making...
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levels to learn their concerns and formulate an implementation mechanism. A willingness to pay survey was also conducted, which found that consumers were willing to pay more for improved service quality. This led to an increase in water tariffs for the first time in six years. A pilot project was proposed in two of Del...
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ocal NGO, Parivartan, made public its opposition to the project. It made several claims about the project, including that it would lead to even higher tariffs, create inaccessibility to water for the poor, and gradually privatize the water sector. Additionally, Parivartan suggested that the World Bank was manipulating ...
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fluence important players in civil society, government, and academia. Parivartan’s claims against the project were unfounded. However, no one in either the Delhi Water Board or the government of Delhi stepped forward to refute them. Additionally, there was already a public outcry over power privatization, adding to ant...
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n November 2005 and fell into a perpetual hiatus. Source: ( Odugbemi and Jacobson 2008 ) Related Content INTRODUCTION PPP BASICS: WHAT AND WHY ESTABLISHING THE PPP FRAMEWORK PPP Policy PPP Legal Framework PPP Processes and Institutional Responsibilities Public Financial Management Frameworks for PPPs Broader PPP Progra...
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ation and Governance: The Example of Infrastructure Projects Find in pdf at PPP Reference Guide - PPP Framework or visit the PPP Online Reference Guide section to find out more. Disclaimer : The resources on this site is usually managed by third party websites. The World Bank does not take responsibility for the accura...
https://ppp.worldbank.org/stakeholder-communication-and-engagement
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ided, or for any broken links or moved resources. Any changes in the underlying website or link may result in changes to the analysis and recommendations set forth on the Public-Private Partnership Resource Center . The inclusion of documents on this website should not be construed as either a commitment to provide fin...
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the Public-Private Partnership Resource Center , please get in touch here
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Stakeholder mapping This guidance includes reasons and processes for mapping stakeholders for user engagement. This stakeholder mapping guidance is provided by the Engagement Good Practice team from the Engagement Hub at the Office for National Statistics. If you would like further resources, information or support aft...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
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ining stakeholders by sector can be seen in the stakeholder definitions template. You can download a template of the stakeholder definitions table to use for your own project. Step 3: List each stakeholder Once your team have defined which stakeholders will be mapped, work together to list each stakeholder in the stake...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
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apping guidance documents for stakeholder mapping tools for stakeholder mapping There are resources linked throughout this guidance, and definitions of frequently used words can be found at the end of the guidance. Policy details Metadata item Details Publication date: 2 February 2024 Owner: The Engagement Good Practic...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
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holder mapping is A stakeholder map is a tool which will help you to create an engagement plan based on audience insight. In a stakeholder map, each of the stakeholders for a project are listed alongside a contact level, based on the level of interest and potential effect they have. The stakeholder map will inform your...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
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rs at the right time during your project can make a big difference to how your project is completed and received. Communicating with stakeholders effectively will help to ensure project objectives are met and that your project is received positively. By creating and regularly updating a stakeholder map for your project...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
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have how much the stakeholder should be contacted You will use this information to write a stakeholder engagement plan. When to map stakeholders Stakeholder mapping should always take place at the start of a project, once the objectives have been set. It will provide audience insight for the engagement plan, which shou...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
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2026-04-15T01:35:11.754099
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map regularly to make sure it is still accurate. Which stakeholders to map The word ‘stakeholder’ refers to those you work with or those who may be affected by or involved in your project. For example, this could be: Government Statistical Service (GSS) organisations individual professionals other users of statistics I...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
analysisfunction.civilservice.gov.uk
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2026-04-15T01:35:11.754284
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your project team and take a three-step approach. Step 1: Define what the word ‘stakeholder’ means for your project You should make sure that this aligns for everyone working on the project. For example, consider whether you will: map internal or external stakeholders map organisations or individuals include current st...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
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2026-04-15T01:35:11.754415
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l group your stakeholders You may wish to define the groups, sectors or themes that stakeholders fit into. Grouping stakeholders will make it easier to: list stakeholders systematically, so you do not miss any view stakeholders in a colour-coded map or create lists of stakeholder groups to consider separately when writ...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
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2026-04-15T01:35:11.754527
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project, you will add them to a stakeholder map. This will show the amount of contact each stakeholder needs. Stakeholders’ positioning will be based on scores that your team allocate for their level of influence or interest, and impact for the project. The stakeholder mapping matrix. A four quadrant graph with “impact...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
analysisfunction.civilservice.gov.uk
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abelled “high”, and the bottom is labelled “low”. The top left quadrant is “consult with”, the top right is “manage closely”, the bottom right is “keep satisfied” and the bottom left is “keep informed”. Categories for scoring You will assign scores to stakeholders based on two categories: either influence or interest i...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
analysisfunction.civilservice.gov.uk
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takeholder map. Impact should always be measured. This is because you must always consider how much stakeholders may be able to challenge or support the implementation of your project. If you are mapping stakeholders outside of a project, you should select the categories which work best for what you are trying to measu...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
analysisfunction.civilservice.gov.uk
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2026-04-15T01:35:11.754926
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about mapping stakeholders outside of projects . What we mean by influence, interest and impact Influence Influence refers to the way the project is completed and received by others at the end stages. Your considerations should include whether the stakeholder could change: public discussions about the project the way t...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
analysisfunction.civilservice.gov.uk
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2026-04-15T01:35:11.755044
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investment stakeholders may have in the project. Your considerations should include whether the stakeholder: relies on your statistical product for their own purposes regularly uses your outputs for progressing their work or understanding uses your output to engage with their audiences Impact Impact refers to the poten...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
analysisfunction.civilservice.gov.uk
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2026-04-15T01:35:11.755158
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w much your project could affect the stakeholder. Your considerations should include whether the stakeholder: could change the way your project is completed if they decide to intervene sits on a directorial team or board which governs your work has connections with influential people in your project area may need to ch...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
analysisfunction.civilservice.gov.uk
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2026-04-15T01:35:11.755289
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lders There are two methods that we suggest for scoring your stakeholders. You should select the method which makes sense for how much time you have, and the approach you would like to take. Both methods will allocate a contact level for each stakeholder on your stakeholder map. Scaled stakeholder scoring Using the sca...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
analysisfunction.civilservice.gov.uk
public_domain
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2026-04-15T01:35:11.755416
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eraged scores for more objective decision making. The final scores will become co-ordinates for the stakeholder mapping matrix to create a map of stakeholders with assigned contact levels. Scores range from 1 to 10, where 1 is the lowest and 10 is the highest. 0 is present for scale, but stakeholders without any influe...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
analysisfunction.civilservice.gov.uk
public_domain
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2026-04-15T01:35:11.755556
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nterest or impact, so is unlikely to occur often. Most scores will be between 1 and 9. The scaled scoring process steps: Appoint three scorers to provide scores for each stakeholder. Provide scores from 1 to 10 for interest or influence, and then impact. Average each stakeholder’s scores for interest or influence, and ...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
analysisfunction.civilservice.gov.uk
public_domain
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2026-04-15T01:35:11.755666
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akeholder map using the stakeholder mapping tool. You will need the following resources to complete this: stakeholder recording template stakeholder scoring template stakeholder mapping tool — please email Engagement.Hub@ons.gov.uk for access to this tool Descriptive stakeholder scoring Using the descriptive stakeholde...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
analysisfunction.civilservice.gov.uk
public_domain
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2026-04-15T01:35:11.755773
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n how many statements they meet in each category. You will select the contact level in which stakeholders meet the most statements. This is because too much contact presents less of a risk than too little contact. The descriptive stakeholder scoring steps: Select influence or interest to compare to impact and assign ea...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
analysisfunction.civilservice.gov.uk
public_domain
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2026-04-15T01:35:11.755883
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the highlighted statements in each contact level. Assign the contact level with the most statements highlighted. Set a date to review the contact level after engagement has started. Manually add the stakeholder into the correct section of the stakeholder map. You can download the descriptive stakeholder scoring documen...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
analysisfunction.civilservice.gov.uk
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2026-04-15T01:35:11.755992
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akeholder recording template descriptive stakeholder scoring statements blank stakeholder map Contact levels for stakeholders Once you have scored stakeholders, the stakeholder map will indicate their contact level. You should review the stakeholders’ positioning as a project team and decide if the contact levels are s...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
analysisfunction.civilservice.gov.uk
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2026-04-15T01:35:11.756160
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our reason in the stakeholder recording template. Manage closely A stakeholder in this category: will have a high level of interest in the topic area or project, or a high level of responsibility or knowledge within the topic area may have mutual contacts whose agreement is vital to the project may be a partner on the ...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
analysisfunction.civilservice.gov.uk
public_domain
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2026-04-15T01:35:11.756287
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ork or reputation with a risk of notable impact from project outcomes Consult with A stakeholder in this category: will have a low level of interest in the topic area or project, or a low level of responsibility within the topic area may have mutual contacts whose agreement is vital to the project may be affected by th...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
analysisfunction.civilservice.gov.uk
public_domain
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2026-04-15T01:35:11.756429
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ll be part of similar workstreams or working groups or have subject expertise will have knowledge on aspects of the project area which they can share will be eager to work with you on this or other related projects is unlikely to have shared important contacts who can directly impact the project may be in contact with ...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
analysisfunction.civilservice.gov.uk
public_domain
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2026-04-15T01:35:11.756558
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puts in the project area may subscribe to related newsletters may subscribe to news updates on your organisation or team’s work may comment on or question the organisation’s work from time-to-time may work in the project area may be interested in the future of the project or topic area The headings included in this gui...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
analysisfunction.civilservice.gov.uk
public_domain
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2026-04-15T01:35:11.756685
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e creators belong to, but stakeholders’ position on the map should indicate the same level of contact. A more detailed description of what each contact level means is available in the stakeholder contact levels document . Explaining your decisions You should record the reason for each stakeholder’s score in the stakeho...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
analysisfunction.civilservice.gov.uk
public_domain
false
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2026-04-15T01:35:11.756820
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sion was made. This should be a concise sentence. For example, you could write: “Company has multiple projects which use our output of statistics, and they contact our organisation monthly with queries on methodology. Joe Bloggs, 12 November 2023.” Recording the reason for your decision will help make the mapping proce...
https://analysisfunction.civilservice.gov.uk/policy-store/stakeholder-mapping/
Stakeholder mapping – Government Analysis Function
analysisfunction.civilservice.gov.uk
public_domain
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2026-04-15T01:35:11.756951
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team, or the team members on the project change. If you are sharing your map with other people, you should create an accessible scored stakeholder list to go with it. If you need a template for this, you can contact the engagement good practice team at Engagement.Hub@ons.gov.uk . Freedom of information requests You sho...
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Stakeholder mapping – Government Analysis Function
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tional response options in the new standard 4 March 2026 Data visualisation: examples of dashboards 6 February 2026 Data visualisation: dashboard software 6 February 2026
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Stakeholder mapping – Government Analysis Function
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a relevant freedom of information request (FOI). You should carefully consider the words you use when you discuss stakeholders. For example, you should avoid using words like ‘not important’ or ‘irrelevant’, as these may appear negative to readers. You can find out more about Freedom of Information requests on the Info...
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Stakeholder mapping – Government Analysis Function
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d review each stakeholder’s position change the position of stakeholders on the map as needed, recording your reasoning use the stakeholder map to create an engagement plan review and refresh the stakeholder map regularly throughout your project Additional resources Stakeholder mapping and engagement plans Ensuring Eff...
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Stakeholder mapping – Government Analysis Function
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e of stakeholder mapping and engagement planning. If you would like guidance or support with how to create a stakeholder map or an engagement plan, please contact Engagement.Hub@ons.gov.uk . Glossary of terms Engagement Engagement includes any communication that you have with your stakeholders. This may be completed ov...
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Stakeholder mapping – Government Analysis Function
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and channels across the timeline of your project. For example, you may send out information in an email or newsletter, meet with stakeholders, run a consultation, hold events, or advertise on social media. All these different types of communication are classed as engagement. Map When we refer to a map, we are talking a...
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Stakeholder mapping – Government Analysis Function
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ow to map stakeholders’ section of this guidance. This is a four-quadrant plot which shows four different levels of communication. You will place your stakeholders onto one of the four quadrants, and contact them based on the heading of that quadrant: manage closely, consult with, keep satisfied, or keep informed. Scor...
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Stakeholder mapping – Government Analysis Function
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t in a project based on their levels of interest, influence and impact. Within this document, scores are added using a scale from 1 to 10, and by meeting multiple criteria from written statements. Stakeholder A stakeholder is anyone that you work with, or anyone that works with your product. That includes producers and...
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he stakeholders who fit onto the stakeholder map. This will be based on their level of influence or interest, and impact. Latest A user guide to international trade statistics and trade asymmetries 10 April 2026 Adolygiad o’r safon wedi’i chysoni ar gyfer ethnigrwydd: meini prawf gwerthuso a ddefnyddir ar gyfer opsiyna...
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fore telling their team about an upcoming change. Giving people enough time to process change, however, is often critical to a project or initiative’s success. Time Constraints In a fast-paced or busy environment, communication often becomes a lower priority. People believe that other tasks should take precedent, howev...
https://leadershipandlife.ca/blog/from-crisis-to-clarity-the-importance-of-proactive-communication
From Crisis to Clarity: The Importance of Proactive Communication
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to the potential negative impact of not doing it. Fear of Negative Reactions Some people worry that the receiver will be upset with what they communicate, so they avoid it. Bad news delivered proactively generally goes over better than when given reactively (which often happens). Assuming Others Already Know It’s easy ...
https://leadershipandlife.ca/blog/from-crisis-to-clarity-the-importance-of-proactive-communication
From Crisis to Clarity: The Importance of Proactive Communication
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From Crisis to Clarity: The Importance of Proactive Communication Oct 1 Written By Jacquie Surgenor Gaglione Have you ever found yourself frustrated because key information wasn’t communicated? You are not alone . Proactive communication is critical, yet often ignored, dismissed or avoided which generally leads to reac...
https://leadershipandlife.ca/blog/from-crisis-to-clarity-the-importance-of-proactive-communication
From Crisis to Clarity: The Importance of Proactive Communication
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confusion, stress and even damaged relationships. What is Proactive vs Reactive Communication? Proactive communication involves sharing information in advance, aiming to prevent misunderstandings and keep people informed. It is the art of anticipating needs and issues before they arise. In contrast, reactive communicat...
https://leadershipandlife.ca/blog/from-crisis-to-clarity-the-importance-of-proactive-communication
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ve occurred – often driven by emotion or urgency. Why is Proactive Communication Important? While it seems obvious that proactive communication is better than reactive communication, there are several reasons why it is important. Minimizes Misunderstandings Where there might be a misalignment in expectations, communica...
https://leadershipandlife.ca/blog/from-crisis-to-clarity-the-importance-of-proactive-communication
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ll parties focus on meeting expectations, rather than harbouring frustration and resentment after discovering the misalignment. Reduces Stress People want to know what is happening, and the unknown can cause stress. Often, in the absence of information, people will make it up and fill in the blank themselves. Enhances ...
https://leadershipandlife.ca/blog/from-crisis-to-clarity-the-importance-of-proactive-communication
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lasting damage to reputations and relationships. What are the Barriers to Proactive Communication? Uncertainty or Lack of Information Many people feel they need to have all the answers to question, or all the information before they can communicate. The lack of communication, however, is worse than not having all the a...
https://leadershipandlife.ca/blog/from-crisis-to-clarity-the-importance-of-proactive-communication
From Crisis to Clarity: The Importance of Proactive Communication
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client that you are actually working on fixing the problem. If you wait until you have a firm date, the client does not have insight into what you are doing and might mistakenly think you are doing nothing or that you’ve forgotten about them. This is especially common when communicating new initiatives and projects. Ma...
https://leadershipandlife.ca/blog/from-crisis-to-clarity-the-importance-of-proactive-communication
From Crisis to Clarity: The Importance of Proactive Communication
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to tell someone something twice than not at all. How to Communicate Proactively Plan and Anticipate When you plan a project, note times you should communicate updates. Additionally, build in time to the project plan to develop and deliver communication. If you solely focus on tasks, you will not prioritize communicatio...
https://leadershipandlife.ca/blog/from-crisis-to-clarity-the-importance-of-proactive-communication
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(and it’s way worse when discovered afterwards). Acknowledge frustrations and uncertainties while focusing on what you are doing and what the other person can expect. Use Multiple Channels Do not rely on email for your communication. While a phone call or meeting might feel more uncomfortable, negative updates are ofte...
https://leadershipandlife.ca/blog/from-crisis-to-clarity-the-importance-of-proactive-communication
From Crisis to Clarity: The Importance of Proactive Communication
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uestions and get answers (or at least responses). Additionally, email can be interpreted in different ways, so difficult conversations should not be done through this channel. Following up a conversation or meeting with an email, however, is a great practice. Ensure you use the appropriate medium for the situation. Fol...
https://leadershipandlife.ca/blog/from-crisis-to-clarity-the-importance-of-proactive-communication
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em an update, ensure that you share that on time. Even if you feel you have nothing to update, telling them that nothing has changed is better than not communicating. When you following through on commitments to follow up, you reinforce trust and accountability. Case Studies Internal Example: New Initiative Scenario : ...
https://leadershipandlife.ca/blog/from-crisis-to-clarity-the-importance-of-proactive-communication
From Crisis to Clarity: The Importance of Proactive Communication
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nitiative is coming and the approximate timeline. Explain why the change is happening, including the benefits. Commit to the updates timeline and follow through. After each significant milestone, send a detailed update about what happened and what the next step is. If there is a change to the project plan or timeline, ...
https://leadershipandlife.ca/blog/from-crisis-to-clarity-the-importance-of-proactive-communication
From Crisis to Clarity: The Importance of Proactive Communication
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