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< BACK February 25, 2021 Diversity, Equity, & Inclusion , LeadBoston , The Leader 4 ways leaders can communicate more effectively with diverse teams Over the past year, living and working in the midst of a pandemic , mourning the loss of many more Black lives to racism and anti-Blackness , and witnessing a violent insu...
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examine what it means to be an effective leader . In the face of unprecedented and compounding challenges, workplaces are more aware than ever of the importance of instilling inclusive communication skills within their organizations. Leaders, tasked with supporting and guiding people who hold a variety of social identi...
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accounting for the diversity within their teams. Through YW Boston’s inclusive leadership program, LeadBoston , participants gain the knowledge, skills, and network to practice leadership that advances diversity, equity, and inclusion (DEI) within their organizations. As part of the LeadBoston curriculum, participants ...
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meworks to strengthen their communication skills. The LeadBoston Class of 2021 recently explored the relationship between social identities and leadership during their virtual Advance. The class spent time reflecting on the impact that social identities have on our daily workplace interactions. Each participant identif...
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be impacting their interpersonal communications. They also considered strategies for communicating more inclusively. Below are some key takeaways for leaders to communicate more effectively with diverse teams, 1. Understand how your social identities and communication style work together Social identities inform how we...
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viewed by the world, and the characteristics that define them.” More specifically, social identities are a specific type of identity that are the “result of shared constructions and social relations” based on human-created societal norms (Johnson, 2006). Social identities include race, gender, age, ability, sexual orie...
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d create compounded advantages and disadvantages. The exploration of social identities is invaluable for leaders, given that these identities not only impact how we are perceived by others but how we perceive ourselves. As one LeadBoston Class of 2021 participant put it during the February Advance, “A good leader ackno...
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nto play during virtually every interaction in the workplace. Adaptations of the Merrill-Reid personality types framework describe four major categories: Analytical: Systematic and detail-oriented. Asks many questions and prefers a task-oriented work environment. Values accuracy. Driver: Likes control and takes action ...
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s personal relationships and is conflict-adverse. Good active listener and can garner support from others. Slow at making decisions. Expressive: Likes to take risks and innovate. Effective at inspiring others to follow a big-picture vision. Moves from one activity to another. 2. Beware of communication blockers such as...
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conversations and leaving others feeling unheard. Stealth “buts” also include: “I understand where you’re coming from… However,” “I see your point… Nevertheless,” “That may be true… On the other hand,” “I know that may seem like the obvious solution… still,” “You could say that…only,” “You’re right…it’s just that,” In ...
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ation pitfalls come up and how often we use them. Once we become better at identifying them, we can put into practice different strategies to disrupt attitudes and phrases that undermine interpersonal rapport. When we challenge ourselves to use different language, we begin to notice when and how our implicit attitudes ...
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ng your own thoughts or before asking a question. Your questions should reflect curiosity and interest, not a desire to persuade or “poke holes” in an argument. If you wish to state your disagreement with what someone says, do so explicitly and respectfully. ( Conversation Transformation: Recognize and Overcome the 6 M...
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ions, we’re not setting ourselves up to receive answers but rather to persuade others or suppress opposition. A leading question is a question and answer rolled into one and is often close-ended (i.e., can be answered by “yes” or “no”). Leading questions often: Start with “aren’t,” “don’t,” “isn’t,” “can’t,” “won’t,” o...
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e first step to disrupting leading questions is to gain awareness of what they are, how often we use them, and what sort of situations bring them about. In order to avoid them, we must intentionally separate our own opinions from our questions. Focus on each aspect—the opinion and the question—and paraphrase them to ch...
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quiries as a method of asking without telling. 4. Be cautious of mind-reading Mindreading describes instances when we try to infer what other people are thinking without seeking clarification. Mindreading can cause us to form opinions or act upon assumptions. It is a significant barrier to effective communication as it...
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upt the cycle: You spend more time imagining than having real conversations. You spend more time talking about others than to them. What you think others are not saying affects you most. You often wonder what others think of you. You think others aren’t telling the whole truth. Many things people say tend to bother you...
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d and externalized assumptions that accompany them influence our communications. Only then can leaders and organizations be fully equipped to succeed in a vastly diverse workforce. ______ About LeadBoston Become a part of YW Boston’s LeadBoston program and join a network of over 1,000 inclusive leaders in Greater Bosto...
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ted dialogue, expert speakers, and peer learning. Through experiential activities, participants delve into the social, political, and socioeconomic realities of Boston and explore innovative solutions to inequity. Interested in learning more? Reach out to Rachael McCoy, LeadBoston Manager, at rmccoy@ywboston.org with a...
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sses individual, interpersonal, and structural barriers in order to create more equitable spaces for women, people of color, and especially women of color. DONATE NOW
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Warning Our new website is optimized for the most current web browsing technology. If you are using an older web browser, part of our website may not function properly as designed. Please consider upgrading your browser for an error free experience. Home The Books Work With Me A Free Strategy Session Writing and Publis...
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ublishing Book To Business Academy About Speaking & Media Success Stories Contact Stories « BACK How to Make Sure That Your Message Lands with Your Potential Audience Share I often meet people who avoid writing because they don’t think they’re any good at it. That’s a shame because it’s usually a case of having been to...
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imiting themselves – sometimes for the rest of their life. This matters because there’s a world of opportunity out there for people who can communicate with their audience in a meaningful and impactful way. I was someone who went for a very long time without getting the book written that I’d been hankering to write for...
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r me to get my thoughts organised, and to express them in a way that made it easy for my existing and potential clients to connect with me. Now, what I’m sharing with you here is the strategy that made it possible for me to get a book written, and to go on to develop a lucrative business out of the boost to my credibil...
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my programs, so keep that in mind as you read on. My Number 1 Proven Content Writing Strategy: To start with, I want you to recognise that you’re more open to receive a piece of information – if it addresses the learning style that you’re most comfortable apprehending the world with. Let’s try something out that will h...
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ences below and see which one ‘speaks’ to you: 1. I’m writing this blog post so that you can see that there’s an easier way to get your content out of your head and on to the page so that you can raise your profile and position yourself as an expert without having to pay a fortune to a PR agency or marketing expert to ...
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the page, and an understanding of the four key learning styles your potential audience will be approaching your content with. 3. To make this work for you, you’ll need to be prepared to try something different and possibly feel a bit awkward as you get used to this new way of accessing and organising the material you w...
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e you were a kid, but I also know that I would never have gotten my book written and been able to leverage the status of published author to grow my business exponentially, if I wasn’t prepared to push through the awkwardness and change. So what you’ve got above are sentences that address the four main learning styles....
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on like – WHY DO I WANT TO KNOW THIS INFORMATION? Number 2 is a sentence that will resonate with What learners. They will unconsciously be looking for a sentence that addresses a question like WHAT WILL I FIND OUT WHEN I READ THIS POST? Number 3 is a sentence that will resonate with How learners. They will unconsciousl...
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entence that will resonate with What If learners. They will unconsciously be looking for a sentence that addresses a question like – WHAT IF I DON’T BOTHER TO GIVE THIS A TRY AND JUST KEEP GOING ON AS I AM? When I start my writing clients off on the journey of becoming a published author I get them to ask themselves th...
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as a whole, and then about each chapter as well. Doing this properly not only structures their content in their book in a way that will attract their potential audience no matter what learning style they favour, but also digs up content they have in their own head that might otherwise never be exposed. In other words, ...
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ning styles approach to structuring your content. Happy writing! Leave a Reply Cancel reply Contact Information jane@writewithjane.com 0412 261 101
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Getting to Know Your Audience Learning Objectives Upon completing this chapter, you should be able to: categorize specific elements of a given communication scenario to the stages of the acronym AUDIENCE; write a complete audience analysis detailing each part of AUDIENCE for a given communication scenario by briefly de...
https://ecampusontario.pressbooks.pub/profcommsontario/chapter/getting-to-know-your-audience/
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ENCE for a specific communication task (e.g., letter writing, presentation, etc.). Framing the Audience Analysis The communications landscape changes rapidly over time, but one criterion for successful communication remains the same: the importance of knowing who your audience is and understanding their needs. Imagine ...
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agues’ personalities and what they expect of you. You might know their education levels and you are sure they understand all of your company-specific jargon. You think delivering your message should be easy, except many of them are so comfortable with you, they decide to skip your presentation because you took for gran...
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rk on who they are and what they expect from you. In other words, it is always important to get to know your audience as much as possible to give yourself the best chance at communicating successfully. In this chapter you will begin to examine differences between primary, secondary, and hidden audiences. Then, using th...
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in order to persuade, inform, or entertain them. You will have at least three chances to practise your audience analysis skills and get peer feedback. Then, near the end of this chapter, you will craft a message that considers your audience’s needs and expectations. This process will lay the foundation for you to becom...
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o know them, their needs, and expectations first. Identifying Your Primary, Secondary, and Hidden Audiences Your audience is the person or people you want to communicate with. By knowing more about them (their wants, needs, values, etc.), you are able to better craft your message so that they will receive it the way yo...
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ell you can tailor your message to your audience. Your primary audience is your intended audience; it is the person or people you have in mind when you decide to communicate something. However, when analyzing your audience you must also beware of your secondary audience. These are other people you could reasonably expe...
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copy (cc:) your boss, who would be your secondary audience. Beyond these two audiences, you also have to consider your hidden audience, which are people who you may not have intended to come in contact with your audience (or message) at all, such as a colleague who gets a forwarded copy of your email. Check Your Unders...
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teps that, together, spell the acronym AUDIENCE . These steps will give you an idea of what questions to ask and what information can be useful in better connecting with your audience. A Analyze Who is/are the recipients of your message? U Understand What is their knowledge about your intended message? D Demographics W...
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hem?) E Environment What setting/reality is your audience immersed in, and what is your relationship to it? What is their likely attitude to your message? Have you taken cultural differences into consideration? N Need What information does your audience need? C Customize How do you adjust your message to your audience?...
https://ecampusontario.pressbooks.pub/profcommsontario/chapter/getting-to-know-your-audience/
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help you conduct your very own audience analyses. As you review the tool, list the traits that apply to you for each section. If you would like to expand this reflection, consider how you might fill this tool out with traits that apply to you in your personal life versus your worklife. What are some methods you might u...
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mit it according to your instructor’s directions. Now let us take a look at putting this tool to use in a scenario. Read the following news story about an executive at a company [ http://bit.ly/1Qyqdyy ]. Reflect on these questions regarding his email: Who was the primary audience for his original email? Who was the se...
https://ecampusontario.pressbooks.pub/profcommsontario/chapter/getting-to-know-your-audience/
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ience analysis, was it effective? Why or why not? What elements of AUDIENCE might he have considered in advance to get a better outcome? Category of Analysis Description/Notes Example:To further answer the questions above, we can use the AUDIENCE form to analyze the audience in this scenario and provide a revised messa...
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elopment team. Secondary : Other Yahoo employees. Hidden : Anyone the email could be forwarded to. U nderstand What do they already know or understand about your intended message? Primary : Understands the technical details of Fantasy football. Secondary : May have heard of the project. Hidden : Knows little of the tec...
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e, gender, education level, occupation, position? Primary : 20s, 30s, 40s, White/Asian male, educated with bachelors’ or technical degrees and above; mostly IT developers. Secondary : Various ages, gender, mostly educated, and in various positions. Hidden : Likely an American resident I nterest What is their level of i...
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ike Fantasy football or the technology behind it. Hidden : Not very invested. E nvironment What setting/reality is your audience immersed in, and what is your relationship to it? What is their likely attitude to your message? Have you taken cultural differences into consideration? Primary : Developer setting. Can speak...
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professionalism expected because of my position. Some may find it funny, others may find it offensive. There may be different corporate cultures in different departments. Hidden : Could be anyone in the world. Some Americans might find it offensive, others might find it funny. Could potentially include Ice Cube, or oth...
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get others to participate in the contest staging. Secondary : Instructions on how to get to the staging area for the fantasy football preseason contest staging and explanation of deposit bonus. Hidden : Information consistent with what they already know about Yahoo’s brand values. C ustomize How do you adjust your mess...
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and racially charged elements like Ebonics and the N-word. Secondary : Ensure the contest speaks to the widest variety of employees who can help test the system. Hidden : Ensure Yahoo’s brand is not damaged, by being above reproach. E xpectations What does your audience expect from you or your message? Primary : Expect...
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ssional, be competent, and embody company values. Hidden : Expects me to be professional. Revised Message: Subject: Daily Fantasy Football goes live! Greetings, folks. Jerry here. I am proud to announce my team is now ready to bring you what you have all been waiting for: Daily Fantasy Football! Starting today, we are ...
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app, which will point to the staging environment. 3) On Android: not yet available 4) Join the Daily Fantasy Football contest before 4 p.m. today: [link] Please join contests, create contests, invite your friends, and make sure to alert the team at [link] if you find any technical problems. One more thing: The team is ...
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up for Fantasy Football, we give you two dollars. It’s easy money! When you spend money on a contest that runs, your deposit bonus becomes real money at a rate of 4 percent. That means, if you enter a $1 contest, you get 4¢ from your bonus. So try that out and make sure your investment gets returns! So let’s go for the...
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deo about audience analysis to prepare for a speech or other verbal presentation: https://www.youtube.com/watch?v=WQ3wJ2A_4UI Audience Analysis web page by David McMurray with a focus on Technical Writing. Provides good guidance on how to effectively adapt (customize) your message to suit your audience. https://www.pri...
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l have fun and make some money while we’re at it. Cheers, Jerry The Purpose of Your Message When you communicate with an audience, you are normally trying to achieve one or more of the three following broad outcomes: Persuade – convince your audience to do something or take some action Inform – raise their awareness an...
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re are two possible use cases where analyzing your audience will help you improve your communication: You can complete an analysis to make sure you understand your audience comprehensively before you begin crafting your message. This ensures your message has the best chance at landing properly with your audience. Take ...
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r customize the message. Can you think of others? In both of our suggested use cases, the AUDIENCE tool provides a framework to identify key factors you should consider when creating, revising, or reviewing communications. Below you will find three scenarios that you can use to practise your ability to identify your au...
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e analysis for each of the three scenarios below. Fill in the Audience Analysis template below and submit it according to your instructor’s directions. https://h5p.org/h5p/embed/265399 Conclusion In this chapter you have learned what an audience is and why an awareness of your audience’s needs and expectations is impor...
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ways to persuade, inform, and/or entertain them. You also used the AUDIENCE tool to examine an audience and begin to recognize when the audience and message are mismatched. You should now be able to create messages that more effectively match your objective to successfully persuade, inform, or entertain. You are also w...
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message, it is important to (1) distinguish between your primary and secondary audiences and (2) identify a potentially hidden audience for your message. To better understand your audience and plan your communications, you can use the AUDIENCE job aid to reveal audience characteristics that either facilitate or impede ...
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r audience, such as culture and thought patterns. The focus here is on presentation and provides good activities at the end to test your knowledge using individual and peer exercises. http://2012books.lardbucket.org/books/communication-for-business-success/s07-04-getting-to-know-your-audience.html Supplementary informa...
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Primary, Secondary and Hidden Audiences References and Attributions Wollert Hickman, D. (2014). Audience analysis: Primary, secondary, and hidden audiences. Retrieved from http://writingcommons.org/index.php/2013-12-30-04-56-15/2014-02-04-20-46-53/audience-analysis-primary-secondary-and-hidden-audiences Attribution Sta...
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g: Chapter Content Original content contributed by the Olds College OER Development Team, of Olds College to Professional Communications Open Curriculum under a CC-BY 4.0 license Check Your Understandings Original assessment items contributed by the Olds College OER Development Team, of Olds College to Professional Com...
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ate Communication, previously shared at https://www.oercommons.org/courses/business-administration-corporate-communication-unit-1-quiz under a CC BY 3.0 US license Assessment items created by The Saylor Foundation for a Saylor.org course BUS210: Corporate Communication, previously shared at https://www.oercommons.org/c...
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nse Professional Communications Copyright © by Olds College is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted. Share This Book
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7.6 Presentation Aids (Content obtained from Competent Communication , CC BY-NC-SA 4.0) What Are Presentation Aids? Presentation aids are resources beyond the spoken words and delivery that a speaker uses to enhance the message conveyed to the audience. The type of presentation aids that speakers most typically make us...
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cerpts, audio speech excerpts, and sound effects. A speaker may also use fragrance samples or food samples as olfactory (sense of smell) or gustatory (sense of taste) aids. Finally, presentation aids can be three-dimensional objects, animals, and people; they can also change over a period of time, as in the case of a h...
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f possible presentation aids is almost unlimited. However, all presentation aids have one thing in common: To be effective, each presentation aid a speaker uses must be a direct, uncluttered example of a specific element of the speech. Understandably, someone presenting a speech about Abraham Lincoln might want to incl...
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ess, perhaps, the message was specifically about the changes in Lincoln’s appearance during his time in office. Other visual artifacts are more likely to deliver information more directly relevant to the speech—a diagram of the interior of Ford’s Theater where Lincoln was assassinated, a facsimile of the messy and much...
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aid must directly express an idea in your speech. Moreover, presentation aids must be used at the time when you are presenting the specific ideas related to the aid. For example, if you are speaking about coral reefs and one of your supporting points is about the location of the world’s major reefs, it would make sense...
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cribing the kinds of fish that feed on a reef, the map will not serve as a useful visual aid—in fact, it’s likely to be a distraction. To be effective, presentation aids must also be easy to use and easy for the listeners to see and understand. We will present some principles and strategies to help you incorporate effe...
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he functions that good presentation aids fulfill. Next, we will explore some of the many types of presentation aids and how best to design and utilize them. We will also describe various media that can be used for presentation aids. We will conclude with tips for successful preparation, and the use of presentation aids...
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arized research on how people learn and remember. The authors found that “83% of human learning occurs visually, and the remaining 17% through the other senses—11% through hearing, 3.5% through smell, 1% through taste, and 1.5% through touch.” For this reason, exposure to an image can serve as a memory aid to your list...
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shouldn’t a good speech with a good delivery be enough to stand on its own? While it is true that impressive presentation aids will not rescue a poor speech, a good speech can often be made even better by the strategic use of presentation aids. Presentation aids can fulfill several functions: they can serve to improve ...
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rest to your speech, and enhance your credibility as a speaker. Let’s examine each of these functions. Improving Audience Understanding Human communication is a complex process that often leads to misunderstandings. If you are like most people, you can easily remember incidents when you misunderstood a message or when ...
https://oercommons.org/courseware/lesson/89683/student/?section=53
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ic speaking as they do in everyday conversations. One reason for misunderstandings is the fact that perception and interpretation are highly complex individual processes. Most of us have seen the image in which, depending on your perception, you see either the outline of a vase or the facial profiles of two people faci...
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depending on your frame of reference at the time. This shows how interpretations can differ, and it means that your presentations must be based on careful thought and preparation to maximize the likelihood that your listeners will understand your presentations as you intend them to do so. As a speaker, one of your basi...
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ntation aids can be used to clarify or emphasize. Clarifying Clarification is important in a speech because if some of the information you convey is unclear, your listeners will come away puzzled or possibly even misled. Presentation aids can help clarify a message if the information is complex or if the point being ma...
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ss your listeners with the importance of an idea. In a speech on water conservation, you might try to show the environmental proportions of the resource. When you use a conceptual drawing like the one in Figure 7.6.1, you show that if the world water supply were equal to ten gallons, only ten drops would be available a...
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ttention to this important information in your speech. Figure 7.6.1: Planetary Water Supply Source: Stand up, Speak out: The Practice and Ethics of Public Speaking Aiding Retention and Recall The second function that presentation aids can serve is to increase the audience’s chances of remembering your speech. An articl...
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to remember your message long after your speech is over. Moreover, people often can remember information that is presented in sequential steps more easily than if that information is presented in an unorganized pattern. When you use a presentation aid to display the organization of your speech (such as can be done with...
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the sequence of information you conveyed to them. This is why some instructors display a lecture outline for their students to follow during class and why a slide with a preview of your main points can be helpful as you move into the body of your speech. An added plus of using presentation aids is that they can boost y...
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en a given place in your speech and the presentation aid that accompanies that material. Adding Variety and Interest The third function of presentation aids is simply to make your speech more interesting. For example, wouldn’t a speech on varieties of roses have a greater impact if you accompanied your remarks with a p...
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y an actual flower of each variety in a bud vase. Similarly, if you were speaking to a group of gourmet cooks about Indian spices, you might want to provide tiny samples of spices that they could smell and taste during your speech. Enhancing a Speaker’s Credibility Presentation aids alone will not be enough to create a...
https://oercommons.org/courseware/lesson/89683/student/?section=53
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presentation aids will not rescue a poor speech. Even if you give a good speech, you run the risk of appearing unprofessional if your presentation aids are poorly executed. Conversely, a high-quality presentation will contribute to your professional image. This means that in addition to containing important information...
https://oercommons.org/courseware/lesson/89683/student/?section=53
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for the audience to see and interpret correctly. Misspellings and poorly designed presentation aids can damage your credibility as a speaker. In addition, make sure that you give proper credit to the source of any presentation aids that you take from other sources. Using a statistical chart or a map without proper cred...
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ent fonts that give them a different appearance and help the flow of the eye when reading. Figure 7.6.14: Sample Slide for Critique How does the slide in Figure 7.6.14 stack up beside these rules for visibility? You probably noticed that slide is a “fail” in terms of high contrast between the font and background and th...
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lace with digital aids such as PowerPoint slides. The source of a chart or the data shown in a chart form should be cited at the bottom of the slide. If you focus your efforts on producing presentation aids that contribute effectively to your meaning and look professional, your audience will most likely appreciate your...
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the audience see you as a knowledgeable, competent, and credible speaker. With the prevalence of digital communication, the audience’s expectation of quality visual aids has increased. Avoiding Problems with Presentation Aids Using presentation aids can come with some risks. However, with a little forethought and adequ...
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professional appearance in front of an audience. One principle to keep in mind is to use only as many presentation aids as necessary to present your message or to fulfill your classroom assignment. The number and the technical sophistication of your presentation aids should never overshadow your speech. Another importa...
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imits of the working technology available to you. Whether or not your classroom technology works on the day of your speech, you will still have to present. What will you do if the computer file containing your slides is corrupted? What will you do if the easel is broken? What if you had counted on stacking your visuals...
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ion is down for a YouTube video you plan to show? You must be prepared to adapt to an uncomfortable and scary situation. This is why we urge students to go to the classroom well ahead of time to test the equipment and ascertain the condition of the items they’re planning to use. As the speaker, you are responsible for ...
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en if the easel is gone. Test the computer setup. Have your slides on a flash drive AND send them to yourself as an attachment or upload them to a Cloud service. Has an alternative plan been prepared in case there is some glitch that prevents your computer-based presentation aids from being usable? And of course, you m...
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ility to see and understand the presentation aid. It must deliver clear information, and it must not distract from the message. Avoid overly elaborate presentation aids. Instead, simplify as much as possible, emphasizing the information you want your audience to understand. Another thing to remember is that presentatio...
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nting out and naming the most important features. If you use an audio aid such as a musical excerpt, you need to tell your audience what to listen for. Similarly, if you use a video clip, it is up to you as the speaker to point out the characteristics in the video that support the point you are making—but probably befo...
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the audience. This is where simplicity comes in. Just as in the organization of a speech, you would not want to use 20 main points, but more like 3-5, you should limit categories of information on a visual aid. Types of Presentation Aids Now that we’ve explored some basic hints for preparing visual aids, let’s look at ...
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phs, representations, objects/models, and people. Charts A chart is commonly defined as a graphical representation of data (often numerical) or a sketch representing an ordered process. Whether you create your charts or do research to find charts that already exist, it is important for them to exactly match the specifi...
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s simple as possible, and they must be explained. These charts are useful for compiling and cross-referencing larger amounts of information. The combination of rows and columns allows you to create headers and then divide them up into units, categories, dates, and so on. Medical information is put into charts so that p...
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can be updated and scanned by doctors and nurses. They are also good for combining text and numbers, and they are easy to make with word processing software like Microsoft Word or spreadsheet software like Excel. Think of presenting your department’s budget and spending at the end of a business quarter. You could have ...
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topic
2026-04-14T21:19:26.952955
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