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Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: An electronic version of the spoken endorsement of an offering is known as:
(A)Viral marketing. (B)Social media marketing. (C)Electronic marketing. (D)Digital marketing.
Output:
| [
"A"
] | task720-2b31110b4f78482aadcd79f2f436cf3e |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Bollywood cinema aimed at audiences in the Indian sub-continent and at diaspora around the world, using strong love and ethical themes, and a musical format, is an example of:
(A)Group influence. (B)Ethnic marketing. (C)Social grade. (D)Lifestyle.
Output:
| [
"B"
] | task720-20eddd94796f477b99c0faff87bc2c5f |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Which of the following terms refers to the paid mention of a company, a product, or a service by a form of media?
(A)Advertising (B)Public relations (C)Third-party endorsement (D)Puffing
Output:
| [
"A"
] | task720-32afcb565fbc4bfc92e4957691d11e20 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: _______________ is concerned with the development of knowledge that is specific to the parties involved and is referred to as 'learning together'.
(A)Dialogue. (B)Personal influencer. (C)Feedback. (D)Message.
Output:
| [
"A"
] | task720-3c032c835ae34d60ad64a3bcd1708dfd |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: This is a marketing communications activity concerned with providing support for the sales force and merchandising personnel:
(A)Store marketing. (B)Field marketing. (C)Sales promotions. (D)Personal selling.
Output:
| [
"B"
] | task720-b372dc4d70f14dc9a98344019498392a |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: The development of social media has enabled individuals to communicate with organizations, communities, friends, and family. The content of the message can be about brands, experiences, or events, and is developed and shared by individuals. This is referred to as:
(A)Broadcast. (B)User-generated content. (C)Viral marketing. (D)Telemarketing.
Output:
| [
"B"
] | task720-689d8f9a24244d1a949bfade8d40805e |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: This is the process in which offerings move through a sequential, pre-determined pattern of development similar to the biological path that lifeforms follow:
(A)Diffusion process. (B)Product lifecycle. (C)Adoption process. (D)Service development.
Output:
| [
"B"
] | task720-b72e40202ea34ea8803df33e25088790 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: A marketing philosophy summarized by the phrase 'a stronger focus on social and ethical concerns in marketing' is characteristic of the _________ period.
(A)Production. (B)Sales. (C)Marketing. (D)societal marketing.
Output:
| [
"D"
] | task720-3a892cd1837847c8b1842c72658aedff |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: ACORN, a segmentation analysis technique, stands for which of the following?
(A)A corresponding official residential notation. (B)A classification of reported nationals. (C)A classification of residential neighbourhoods. (D)A countrywide official resources navigation.
Output:
| [
"C"
] | task720-5311402c37c549b3a815e1585e8fb8a3 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Which of the following is the most appropriate pricing strategy to use when introducing a new and unique product to the market?
(A)Price skimming (B)Promotional pricing (C)Psychological pricing (D)Penetration pricing
Output:
| [
"A"
] | task720-3085646e7b6045c98bb36d525c025635 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Market testing studies use __________ to carry out controlled experiments in specific country regions, where specific adverts can be shown, before exposing the 'new feature' (offering, campaign, distribution, etc.) to a full national or even international launch.
(A)Test markets. (B)Data mining. (C)Analytical information. (D)Storyboards.
Output:
| [
"A"
] | task720-4583d938d0cb4ee5b8c1c9b6274fd421 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Post-purchase re-evaluation of the consumer proposition acquisition process attempts to measure the degree of:
(A)Selling success experienced by the vendor. (B)Consumer satisfaction with the purchase. (C)Follow-up effectiveness of the firm. (D)Advertising influence on the purchase.
Output:
| [
"B"
] | task720-8de80e45f44641c28f3e66522c4ea60e |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Which of the following is not an example of a behavioural variable?
(A)Product usage. (B)Media usage. (C)Purchase occasion. (D)Personality.
Output:
| [
"D"
] | task720-00a1655988454f1096520e961418d2e7 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: According to the British Government, which of the following is not a marketing function?
(A)Promote marketing intelligence. (B)Develop sales tactics. (C)Develop the customer proposition. (D)Work with other business functions and third parties.
Output:
| [
"B"
] | task720-8b5ed65a66da4a9290bada5efe885995 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: This marketing and communication tool offers a direct inducement or an incentive to encourage customers to buy a product/service:
(A)Advertising. (B)Public relations. (C)Sales promotion. (D)Direct marketing.
Output:
| [
"C"
] | task720-d99e1827223e4bedb01ca651c887f5ff |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: A marketing researcher is conducting a survey in a large selling area by contacting a small group of people that is representative of all people in that area. The small, representative group is known as the
(A)population (B)sample (C)stratification (D)universe
Output:
| [
"B"
] | task720-7550077c3841411fa851678efb1e601e |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: This is where intermediaries are given exclusive rights to market the good or service within a defined 'territory', thus using a very limited number of intermediaries:
(A)Exclusive. (B)Intensive. (C)Selective. (D)Direct.
Output:
| [
"A"
] | task720-fb6b64b497cd4bd18f00ec1184d525c2 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: The primary objective of team-based selling is to
(A)match various functional areas of the company with customer needs (B)distribute the work involved in managing an account (C)equitably manage the sales bonus pool (D)create multiple points of contact between the customer and the company
Output:
| [
"A"
] | task720-a7185711402c412eb7c9873e02a4942e |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: The three stages of attitude formation are that we learn something, we feel something, and we act on our attitudes. The stage that we learn something is referred to as:
(A)Behaviour. (B)Conative. (C)Cognitive. (D)Emotional.
Output:
| [
"C"
] | task720-447591444f464579b60c15511c314150 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: To make sense of the external environment, the well-known acronym, PESTLE is used. PESTLE stands for _____________
(A)The political, economics, substitute, technological, legal, and ecological environments. (B)The political, economic, social, technological, legal, and ecological environments. (C)The political, economic, social, treat, legal, and ecological environments. (D)The purchasing, economics, social, technological, legal, and ecological environments.
Output:
| [
"B"
] | task720-d62bc5c4538846d1b87d3811fa4b81d1 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: SWOT is an acronym for:
(A)Strengths, weaknesses, opportunities, threats. (B)Strategy, work, openness, toughness. (C)Strategy, weakness, opinions, tactics. (D)Strategy, working, opinion, tactical.
Output:
| [
"A"
] | task720-02102b2dad984e6e865ed4697e975274 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: __________ have the potential to control the type and flow of information to the organization and the members of the DMU.
(A)Gatekeepers. (B)Buyers. (C)Users. (D)Initiators.
Output:
| [
"A"
] | task720-2cda9f60db844f7f9eb0d4f4356bd721 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Once referred to as a multibrand policy, this branding strategy requires that each product offered by an organization is branded independently of all the others. This is known as:
(A)Individual branding. (B)Corporate brands. (C)Family branding. (D)Co-branding.
Output:
| [
"A"
] | task720-3eb6e0695c2e428e808d5507a8b846a3 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: In B2B contexts, prices are set according to specific agreements between a company and its clients or customers (e.g. professional services such as architectural or structural engineering).This pricing approach is known as:
(A)Negotiated price (B)Internal pricing. (C)Listed pricing. (D)Cost pricing.
Output:
| [
"A"
] | task720-cbd9f67178bf458b95cb8b92e40e08c4 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Which of the following occurs when competitors' pricing policies are almost exclusively focused on competitors rather than customers?
(A)Price differentiation. (B)Price fixing. (C)Price wars. (D)Price guarantees.
Output:
| [
"C"
] | task720-f1ba4c58b7c74414bc5303db87198f41 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: The _________ model emphasizes that each phase occurs in a particular sequence, which, according to Theodorson and Theodorson (1969), enables the 'transmission of information, ideas, attitudes, or emotion from one person or group to another (or others), primarily through symbols'.
(A)Circular (B)Linear (C)Two-way (D)AIDA
Output:
| [
"B"
] | task720-4c100387f71044d3a4f8481bbba22ca1 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Firms that view themselves as market leaders in product quality frequently adopt a
(A)market share strategy (B)penetration pricing strategy (C)strategy that focuses on non-price benefits (D)strategy to expand the overall market
Output:
| [
"C"
] | task720-559dcd386df644abbb959ff8ef777693 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Which of the following is an assumption in Maslow's hierarchy of needs?
(A)Needs are dependent on culture and also on social class. (B)Lower-level needs must be at least partially satisfied before higher needs can affect behaviour. (C)Needs are not prioritized or arranged in any particular order. (D)Satisfied needs are motivators, and new needs emerge when current needs remain unmet.
Output:
| [
"B"
] | task720-d100e7bf04174107860013ca7ddc7756 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: _____________ is influenced by perceptions of the fairness of prices set, latitude of price acceptance (customers appear willing to accept a price within a range of prices suggesting a 'price zone of tolerance'), magnitude (absolute price) and frequency of purchase, price presentation (how prices are presented might produce different levels of willingness to pay), and advertising.
(A)Brand awareness. (B)Price perception. (C)Willingness to pay. (D)Price consciousness.
Output:
| [
"C"
] | task720-90d51010ad52482c9ae6beae1c9a22c5 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Organizational characteristics, such as organizational size and location, are sometimes referred to as___________.
(A)DMU. (B)Firmographics. (C)ACORN (D)Product usage.
Output:
| [
"B"
] | task720-b25363e08d2e43fbac196dd30be69b29 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: These goods are low-priced products that are bought frequently, are used just once, and incur low levels of purchase risk:
(A)Non-durable. (B)Durable. (C)Generic. (D)Luxury.
Output:
| [
"A"
] | task720-bd44974984ff42469ec442615afc9542 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: These are stores designed to kill off the competition and are characterized by narrow but very deep product assortment, low prices, and few to moderate customer services:
(A)Speciality stores. (B)Limited line retailers. (C)Category-killer stores. (D)Superstores.
Output:
| [
"C"
] | task720-288ee6611af44a81a12cf22966678790 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Which of the following is not one of the categories of research design?
(A)Exploratory research. (B)Descriptive research. (C)Causal research. (D)Desk research.
Output:
| [
"D"
] | task720-bb529cd92b7a43ea89897cd68f235bf9 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: __________ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.
(A)Environmental scanning (B)Stakeholder analysis (C)Market sampling (D)Opportunity analysis
Output:
| [
"A"
] | task720-1cbd17b20edc4fc88bf2ef4bcec25208 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Which of the following is a stage in the new product development process, undertaken when a new product is tested with a sample of customers, or is launched in a specified geographical area, to judge customers' reactions prior to a national launch?
(A)Test marketing. (B)Focused marketing. (C)Live marketing. (D)Generic marketing.
Output:
| [
"A"
] | task720-ced5a84835854bfb80afcf32fda8fe67 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Which of the following refers to unsolicited electronic messages?
(A)Opt-in email. (B)Consent marketing. (C)Spam. (D)Opt-out email.
Output:
| [
"C"
] | task720-b6304cc1bcb24aacbd5335bbf598d002 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: In conducting international market research, there are three types of equivalence. Which of the following is NOT one of the equivalences?
(A)Conceptual equivalence. (B)Market equivalence. (C)Functional equivalence. (D)Translation equivalence.
Output:
| [
"B"
] | task720-7595dd0aa69c49308c2af98c13df68d8 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: This pricing approach is used when the firm sets prices according to how much customers are prepared to pay:
(A)Cost-oriented approach. (B)Value-oriented approach. (C)Competitor-oriented approach. (D)Demand-oriented approach.
Output:
| [
"D"
] | task720-b9a4d5e4a1094755862d0311570e84ea |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Services are consumed at the point they are produced. In other words, service delivery cannot be separated or split out of service provision or service consumption. Which characteristic of service is this referred to?
(A)Intangibility. (B)Variability. (C)Inseparability. (D)Perishability.
Output:
| [
"C"
] | task720-9dbb4f6301e4402dbb5bd0379843d78b |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: The process by which individuals accept and use new propositions is referred to as:
(A)Decision. (B)Adoption. (C)Acquisition. (D)Awareness.
Output:
| [
"B"
] | task720-4bb62e50e0c44608860f097fb1613684 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: A commonly used basis for segmenting consumer markets is:
(A)Organizational size. (B)Demographics. (C)Product type. (D)Price.
Output:
| [
"B"
] | task720-34cf73d0b19a4e88a3fa39d34ba04b8c |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Which of the following is the investigation of the hedonic consumption of products?
(A)Social interaction perspective. (B)Functional utilization perspective. (C)Experiential consumption. (D)Brand management perspective.
Output:
| [
"C"
] | task720-42e6eb99d43b4aeca37276df32a69bae |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: The use of entertainment material delivered through paid or owned media and which features a single company or brand is referred to as:
(A)Sponsorships. (B)Exhibitions. (C)Branded content. (D)Advertisement.
Output:
| [
"C"
] | task720-34ba61e6b7904c24864b2a98fa723113 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: This is where the perception on the part of a channel member is that its goal attainment is being impeded by another, with stress or tension the result:
(A)Channel communication. (B)Channel conflict. (C)Channel relationships. (D)Customer conflict.
Output:
| [
"B"
] | task720-5b15b0dca3de4846a084cf4f5d602d6f |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: ____________ distribute the product. They offer value through services associated with selling inventory, credit, and aftersales service.
(A)Distributors. (B)Agents. (C)Merchants. (D)Franchises.
Output:
| [
"A"
] | task720-019af9b09123463392ac8a73b2023bb7 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Which of the following are the three broad groups of consumer segmentation criteria?
(A)Behavioural, psychological, and profile criteria. (B)Behavioural-, gender-, and industry-type variables. (C)Organizational size, demographic, and behavioural variables. (D)Psychographic, sociological, and price variables.
Output:
| [
"A"
] | task720-81e89ae52f4f415db1412efaf64ac145 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Toyota's Prius and Honda's hybrid Civic are examples of technological products inspired by:
(A)Style considerations in the Japanese automobile industry. (B)Social pressure to develop more fuel-efficient vehicles with fewer dangerous emissions. (C)The desire of many engineers to simply make interesting products. (D)The realization that Japanese people didn't need large, high-speed cars.
Output:
| [
"B"
] | task720-a23af182ff4f4091b5a911e43573ff71 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Fees paid by advertisers to online companies that refer qualified potential customers or provide consumer information where the consumer opts in to being contacted by a marketer. This is referred to as:
(A)Lead generation. (B)Search. (C)Rich media. (D)Social media marketing.
Output:
| [
"A"
] | task720-d8808bf134c742f1bd006b442a2c9b3d |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: The differentiation of a firm's products or services to promote environmental responsibility is referred to as:
(A)Social branding. (B)Eco-branding. (C)Me-too branding. (D)Brand personality.
Output:
| [
"B"
] | task720-a3769fd1840e400aa0741fa64fc38c4e |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: When an individual passively appreciates an event or environment but leaves without affecting or altering the nature of the environment is called:
(A)Entertainment realm. (B)Educational realm. (C)Aesthetic realm. (D)Escapist realm
Output:
| [
"C"
] | task720-c2b94441df724f4ab9241fd16720f3f3 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: The way in which the product is delivered to meet the customers' needs refers to:
(A)New product concepts and improvements. (B)Selling. (C)Advertising and promotion activities. (D)Place or distribution activities.
Output:
| [
"D"
] | task720-1bb74f1b2730439dbe4d5f177be0871a |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Which of the following processes is not fundamental in explaining how consumers think and learn about products and brands?
(A)Cognition. (B)Perception. (C)Learning. (D)Personality.
Output:
| [
"D"
] | task720-4fb4417f3f964dcda00d15e062d54895 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Once the agency has discussed the brief with the client, the agency provides a detailed outline of how they intend to investigate the problem. This document is called the ____________:
(A)Research brief. (B)Research proposal. (C)Research question. (D)Research programme.
Output:
| [
"B"
] | task720-30a671c1239f4b1794952c7e79559780 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: AIDA stands for awareness, ________, desire and _________.
(A)Interest; action. (B)Intensity; appeal. (C)Involvement; action. (D)Involvement; appeal.
Output:
| [
"A"
] | task720-26eeabbaa13e436e8da227526c4250c2 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Our perception of risk is greater if we are continually reminded of it than if we consider it only at the point of purchase. This is referred to as:
(A)Purchase context. (B)Price bonding. (C)Odd number pricing. (D)Mark-up price.
Output:
| [
"A"
] | task720-0130c5b1e37d4201aa340b5d23be7e3d |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Marketing period, 1950s-1980s - characterized by a more advanced focus on the ___________.
(A)Society and ethics. (B)Personal selling. (C)Physical production. (D)Customer's needs.
Output:
| [
"D"
] | task720-9a6045a08a184fbd8ec8905e7448ba5a |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: According to Leone and Shultz (1980), the law-like generalization 1 explains that ___________ has a direct and positive influence on total industry (market) sales.
(A)Increased consumer demand. (B)Advertising. (C)increase in urbanization. (D)Elasticity.
Output:
| [
"B"
] | task720-ed5abafa522e47fca746a918e2fb22dd |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: In the _________ stage in the adoption process, consumers become aware of the new proposition. They have little information and have yet to develop any particular attitudes towards the product. Indeed, at this stage consumers are not interested in finding out any more information.
(A)Persuasion (B)Confirmation (C)Knowledge (D)Implementation
Output:
| [
"C"
] | task720-0938750602cd486b9557f995ec29d7a6 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: For a long time commercial media have been used to convey messages designed to develop consumers' attitudes and feelings towards brands. This is referred to as:
(A)Direct response. (B)Behavioural response. (C)Attitudinal response. (D)Call-to-action response .
Output:
| [
"C"
] | task720-c267a0dbe82c4787925aadd761c19489 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Which of the following elements is not part of Porter's Five Forces model for industry competitiveness?
(A)Threat of substitutes. (B)Threat of suppliers. (C)Power of buyers. (D)Threat from government.
Output:
| [
"D"
] | task720-e14cd4b9ebd4411aa415e78957e48c01 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Intermediaries assist end-users by bringing a product produced a long way away to a more convenient location for purchase and consumption. This is referred to as:
(A)Time utility. (B)Place utility. (C)Ownership utility. (D)Information utility.
Output:
| [
"B"
] | task720-151b22c718094a789453733be61d0e38 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: An approach that encompasses a wide range of relationships, not just with customers, but also those that organizations develop with suppliers, regulators, government, competitors, employees, and others, is referred to as:
(A)Market exchanges. (B)Service failure. (C)Relationship marketing. (D)Shared responsibility.
Output:
| [
"C"
] | task720-70ab5c13c4234ae78759e51d73005111 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Segmentation by benefits sought is a type of product-related segmentation:
(A)To determine the marketer's effectiveness in satisfying the consumer. (B)Used to create a psychographic profile of the benefit of having the product as a common alternative. (C)As a post-consumption evaluation tool. (D)That focuses on the attributes that people seek in a product.
Output:
| [
"D"
] | task720-65412c8e71f544c890a80651c1a0ff02 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: This is a group of people in the process of diffusion who enjoy being at the leading edge of innovation and buy into new products at an early stage:
(A)Late majority. (B)Early adopter. (C)Early majority. (D)Laggards.
Output:
| [
"B"
] | task720-d9ca250cfedc4e2cba1b6aabb4a474ec |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Which element of the promotional mix handles unfavorable stories and events and promotes a good corporate image?
(A)Personal selling (B)Sales promotion (C)Direct marketing (D)Public relations
Output:
| [
"D"
] | task720-1bcfb592c464472ca81ac5fedc8c5fa2 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited.
(A)Divest objectives. (B)Harvest objectives. (C)Hold objectives. (D)Niche objectives
Output:
| [
"D"
] | task720-84bfb91bc24649e2a9742360c7aba9df |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: The role of marketing communications is to engage audiences and there are four main tasks that it can be used to complete. Which of the following is not part of the four main tasks?
(A)Differentiate. (B)Participate. (C)Reinforce. (D)Inform.
Output:
| [
"B"
] | task720-ed13b07ad3cd44ea98e203d5e98d09c2 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: McDonald's and KFC are good examples of:
(A)Distributors. (B)Franchising. (C)Merchant. (D)Retailers.
Output:
| [
"B"
] | task720-05374535fbe44ba7a72c0ec7e1411e53 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Which of the following is the communication model that depicts information flowing via various media channels, to particular types of people, to whom other members of the audience refer for information and guidance?
(A)Two-step. (B)Three-step. (C)Multi-step. (D)One-step.
Output:
| [
"A"
] | task720-10c6f4bb8cbb4d4b96c01582c9a7602b |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: This level of branding can be seen when a customer attaches a name, term, or other feature that enables them to identify one seller's good or service as distinct from those of other sellers. This branding is known as:
(A)Corporate brand. (B)Family branding. (C)Customer branding. (D)International brand.
Output:
| [
"C"
] | task720-b44fc100ec1347e4b78797c53ea21a15 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Tobacco advertising is now banned in virtually all marketing communication forms in many countries around the world. This can be explained as an influence of:
(A)Technological environment. (B)Legal environment. (C)Economic environment. (D)Ecological environment.
Output:
| [
"B"
] | task720-0cc05657ee604eaca665242b2052bda5 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: ________________is used to influence the way an organization is perceived by various groups of stakeholders.
(A)Direct marketing. (B)Public relations. (C)Sale promotion. (D)Advertising
Output:
| [
"B"
] | task720-7db227e7dd204809b56d1104d6eca2a7 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: A more comprehensive set of data than that traditionally used to provide marketing information and customer insights is referred to as:_______________
(A)Management information system. (B)Big data. (C)Internet of things. (D)Data analysis.
Output:
| [
"B"
] | task720-ab48655c8a384f83965edb431681b768 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: ____________ is very effective at delivering messages to target audiences as it allows for explanation in a way that most other media cannot.
(A)Digital. (B)Print. (C)Broadcast. (D)Outdoor.
Output:
| [
"B"
] | task720-7ad30431c28b45bb8e312372912be998 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: The marketing communications strategy of the marketing mix deals exclusively with:
(A)Engagement, audiences, and advertising. (B)Advertising, audiences, and responses. (C)Advertising, publicity, and responses (D)Engagement, audiences, and responses.
Output:
| [
"D"
] | task720-db5798cf55134ff79dfd0fb826dfc8cb |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Marketing research:
(A)Is work undertaken to understand how to make specific marketing strategy decisions. (B)Is the collection and analysis of data from a sample or census of individuals or organizations. (C)Includes all forms of market, opinion, and social research such as consumer and industrial surveys. (D)Is work undertaken to determine either structural characteristics of the industry of concern.
Output:
| [
"A"
] | task720-ed85011b4b124a2eb8c9d8f98edcebdb |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: This form of marketing communications tool is referred to as 'a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future'. This is referred to as:
(A)Advertising. (B)Personal selling. (C)Public relations. (D)Publicity.
Output:
| [
"A"
] | task720-845d823fd39c46d68a4130a9f77bd940 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: An example of a segmented market would be:
(A)Phillips marketing its product to all residents of the European Union with one marketing mix based on the concept 'Sense and Sensibility'. (B)High-income and low-income consumers being treated the same at Marks and Spencer (M&S). (C)A garden nursery seeing residents of urban areas and rural areas as one market needing trees. (D)Honda separating its potential customers into economy car buyers and luxury car buyers.
Output:
| [
"D"
] | task720-7518f35222e145ceb2d02e44e59a827e |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: ____________ describes the extrinsic properties of the product (the colour, the packaging, the product consistency, associations) and level to which these satisfy customers' psychological or social needs.
(A)Brand repositioning. (B)Brand stretching. (C)Brand equity. (D)Brand imagery.
Output:
| [
"D"
] | task720-ed44e7bc69404da9b43427739d484357 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: _______________ are used in the positioning process to illustrate differing attributes of a selection of brands.
(A)Product features. (B)SIC code. (C)Perceptual maps. (D)Organizational characteristics.
Output:
| [
"C"
] | task720-0556e71686df435f9130f6e0ca10946c |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: The process that creates changes in behaviour is called:
(A)Selective adaptation. (B)Learning. (C)Involvement manipulation. (D)Attitude adjustment.
Output:
| [
"B"
] | task720-214ddf4d57164adc805a0cd55bb18be2 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: _____________ often help set the technical specifications for the proposed purchase and assist the evaluation of alternative offerings by potential suppliers. These may be consultants hired to complete a particular project.
(A)Users. (B)Influencers. (C)Initiators. (D)Buyers.
Output:
| [
"B"
] | task720-7e62adf8835f42919973ef5a49a411db |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: This is the use of inter-personal communications with the aim of developing positive feelings and stimulating behaviour.
(A)Direct marketing. (B)Personal selling. (C)Sale promotions. (D)Advertising.
Output:
| [
"B"
] | task720-39f17d5527354923b0204cc361a30f08 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Collectively organizations that combine to enable offerings to reach end users quickly and efficiently constitute a marketing channel, are sometimes referred to as a:
(A)Vehicle. (B)Courier. (C)Transportation. (D)Distribution channel.
Output:
| [
"D"
] | task720-993afe85b3a9492da3e2c3e9f867fed2 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:
(A)Digital marketing. (B)Interactive marketing. (C)Direct marketing. (D)Electronic marketing.
Output:
| [
"B"
] | task720-b84d75f281c748cf89701d0404bd4395 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: What channel structure is it where the product goes directly from the producer to the final customer?
(A)Direct. (B)Indirect. (C)Hybrid. (D)None of the above.
Output:
| [
"A"
] | task720-e636fa8e07c146faa4c9b74a158888da |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: The ____________ delivers to us a wide array of offerings, either directly or indirectly, through business markets, to serve our wants and needs.
(A)Aggregate marketing system. (B)Planning excellence. (C)A quality rift. (D)A value line.
Output:
| [
"A"
] | task720-e0c641cb6059444bab5f1da75f798bd7 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: A 10% increase (decrease) in price produces a 10% decrease (increase) in quantity demanded. This is referred to as:
(A)Zero price elasticity of demand. (B)Infinite price elasticity of demand. (C)Unit price elasticity of demand. (D)Indefinite price elasticity of demand.
Output:
| [
"C"
] | task720-5d86b4f41e3545dcbdc369de8d8651a7 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: The process of outsourcing a task or group of tasks to a generally large group of people is known as:
(A)Social media marketing. (B)Internet advertising. (C)Crowdsourcing. (D)E-marketing.
Output:
| [
"C"
] | task720-56f5754f5b954cce9a3dc40c89760fed |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: These are chains of organizations that are concerned with the management of the processes and activities involved in creating and moving products from producers and manufacturers to end-user customers. The organizations involved with any one journey, are collectively termed as a:
(A)Distribution. (B)Vendor. (C)Communication. (D)Selling.
Output:
| [
"A"
] | task720-38a7a110a404405ebd40ef114a354098 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Which of the following is a type of consumer product bought relatively infrequently and which requires consumers to update their knowledge prior to purchase?
(A)Luxury product. (B)Shopping product. (C)Generic products. (D)Branded products.
Output:
| [
"B"
] | task720-8d73bd9dba0f412ba5033ec4b543b555 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Which of the following is the name for a coupon that is included in a package for later purchase?
(A)a free-standing coupon (B)an instant-redemption coupon (C)a bounce-back coupon (D)a rebate coupon
Output:
| [
"C"
] | task720-aaeb93ec45e14ecfba1fa69d58507c39 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Advertising is employed as a defence, to retain customers, and to increase brand usage. Advertising is used to reinforce existing attitudes, not necessarily to drastically change them. This idea is based on:
(A)Strong theory. (B)Weak theory. (C)ATR framework. (D)DRIP model.
Output:
| [
"B"
] | task720-e5c69526fd764683b6023ee56d97a134 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Before beginning the market segmentation process, a firm should:
(A)Identify bases for segmenting markets. (B)Forecast total market potential. (C)Forecast market share. (D)Select target market segments.
Output:
| [
"A"
] | task720-4f3fffbf128445c1bc525a23674d8ba9 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: To highlight the variation in approaches to purchasing behaviour, Svahn and Westerlund (2009) identify six principal purchasing strategies used by organizations. The __________ strategy refers to a buyer's efficiency orientation where the main purchasing goal is to seek the lowest price for the offering. To help achieve this, the buyer actively promotes competition among several potential suppliers.
(A)'Bargainer' purchasing. (B)The 'adaptator' purchasing. (C)Price minimizer' purchasing. (D)The 'projector' purchasing.
Output:
| [
"C"
] | task720-093cba1b2a1945729b3b59544a10eec1 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: The owners of independent gasoline stations in a community meet secretly and agree to keep their prices high to protect their profitability. If their plan is discovered and they are charged with a crime, they could be
(A)found guilty under the Sherman Antitrust Act and face prison time (B)found guilty under the Magnuson-Moss Warranty Act and face large fines (C)found guilty under the Adamson Act and face prison time and fines (D)found not guilty because retailers are allowed to set their own price levels
Output:
| [
"A"
] | task720-7100af5f4b06459b8267e8c3629bc023 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: Salespeople who view a situation as a customer sees it are exhibiting
(A)cooperation (B)empathy (C)responsibility (D)tolerance
Output:
| [
"B"
] | task720-bd98924804cb45ef87325d57e4c6612c |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: To evaluate an organization's Strategic Business Units (SBU), the Boston Consulting Group developed a portfolio performance framework that characterizes some of the SBUs as:
(A)Question marks. (B)Quick winners. (C)Charging bulls. (D)Cash outs.
Output:
| [
"A"
] | task720-0b64bce57d254c738841eeb3fb7358cd |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: These objectives are often employed in mature markets as firms/products enter a decline phase. The goal is to maximize short-term profits and stimulate a positive cash flow.
(A)Divest objectives. (B)Hold objectives. (C)Growth objectives. (D)Harvesting objectives.
Output:
| [
"D"
] | task720-0b35e1b6538e4cfd8d979e25c69c9af6 |
Definition: You are given a question on marketing. You are also given 4 answer options (associated with "A", "B", "C", "D"), out of which only one is correct. You need to answer the question by selecting the correct option. You should only answer with the choice letter, not the whole answer.
Positive Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: B
Positive Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: A
Negative Example 1 -
Input: This is a hierarchy of effects or sequential model used to explain how advertising works:
(A)ADD. (B)AIDA. (C)PESTLE. (D)SWOT.
Output: I dont know.
Negative Example 2 -
Input: _____________is an important element in the communication process. It recognizes that successful communications are more likely to be achieved if the source and the receiver understand each other.
(A)The realm of understanding. (B)Personal selling. (C)Noise. (D)Feedback.
Output: B,C
Now complete the following example -
Input: _____________ are involved professionally in the topic of interest. Their defining characteristic is that they exert personal influence because of their profession, authority, education, or status associated with the object of the communication process.
(A)Opinion aggregators. (B)Opinion followers. (C)Opinion formers. (D)Opinion gatherers.
Output:
| [
"C"
] | task720-3225aafb010145ae8816adbb770caf44 |