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Sterling: Your Transformational Partner- An In-Depth Look at Brand, Tone, Operations, and Core Values |
Sterling is an industry-leading IT solutions provider with a formidable reputation as a transformational partner for its clients. The company excels in six core capabilities, including data centers, collaboration, networking, security, staffing, and technology logistics. With established partnerships with industry powerhouses such as Dell Technologies, Cisco, HPE, and VMware, as well as over 1,500 original equipment manufacturers, Sterling ensures that its clients always have access to the latest technology solutions. |
Positioned as "Your Transformational Partner," Sterling aims to revolutionize businesses by empowering them with the best IT solutions. This commitment to transformation is not limited to external clients, but it is ingrained in Sterling's corporate culture. The company's commitment to change is also reflected internally as it provides its workforce with a thriving, team-oriented environment that fosters continuous learning, growth, and improvement. |
The Sterling brand encapsulates a set of core values that guide its operations and culture: Ethical, Consistent, Transparent, and Predictable. The company believes in doing business the right way, ensuring a fair, respectful, and honest relationship with its clients, partners, and employees. It maintains consistency in delivering high-quality services and is transparent in its operations, fostering trust and building long-term relationships. Sterling is also predictable, not in terms of lacking innovation, but in being reliable and always delivering on its promises. |
The brand tone of Sterling combines professionalism with approachability. It is characterized by subtle enthusiasm and optimism, reflecting the company's eagerness to lead and its positive outlook on the potential of IT. This tone of expertise and relatability allows Sterling to assert its leadership while maintaining a genuine connection with its audience. |
When crafting marketing materials for Sterling, it's important to integrate the brand's unique blend of technical expertise, industry leadership, and team-oriented corporate culture. The tone should be professional and forward-thinking, with an undertone of optimism and subtle enthusiasm, capturing Sterling's ambition to lead and transform. At the same time, the content should celebrate the company's core values, emphasizing Sterling's commitment to ethical practices, consistency, transparency, and predictability. |
A defining feature of Sterling's brand identity is its commitment to continuous education and learning. The company recognizes the importance of staying abreast of developments in the dynamic field of IT and fosters an environment of constant growth and evolution. Therefore, marketing content should highlight Sterling's dedication to self-improvement and its aspiration to remain at the cutting edge of the industry. |
In summary, when crafting marketing content for Sterling, one should focus on encapsulating the company's unique value proposition as a transformational partner, its core values, its professional yet relatable tone, and its commitment to continuous improvement and innovation. With this understanding, any marketing content produced will accurately reflect the |
essence of Sterling, effectively communicating its vision, mission, and unique offerings to its audience. |
The Sterling Brand Story |
In the diverse landscape of technology, Sterling stands as a beacon of transformation. Founded on the steadfast belief that "Your mission is our mission," we approach every project with unwavering dedication, no matter the size or scope. With Sterling at your side, you're never alone; we have your "six"—a steadfast promise of support and protection. |
Our ethos, "the Sterling Way," represents our commitment to ethics, consistency, transparency, and predictability. We believe in a partnership that empowers transformation through technology, beyond mere business transactions. As a driving force behind progress and achievement, Sterling extends beyond the realm of conventional IT solutions to become your transformational partner. |
At the core of Sterling is "Transformation." This is not just about changing from one state to another; it's about uniquely combining our strengths, resources, and competencies to create a distinct outcome. Transformation at Sterling is driven by our forward-thinking approach to technology, our expansive network of over 1500 partners, our highly-skilled and certified engineering staff, our broad federal contracts, and our Midwestern values. |
The cornerstone of our journey and our partnership with you is Trust. This invisible thread binds us to our clients and partners, reinforcing the shared mission that fuels our dedication. We've built it with countless clients, and it’s what we strive to foster with every new partnership. Trust is a testament to our commitment to serve as your transformational partner in the ever-evolving world of technology. |
Sterling Solutions |
Sterling has Six Core Capabilities. They are Digital Workspace, Modern Infrastructure, Connectivity, Cloud, Security, and Services. Under services is 3 subcategories – Managed Services, Consulting Services, and CID Services. Below is a breakdown of each. |
Digital Workspace |
1. **Unified Endpoint Management:** Sterling assists businesses in managing and securing endpoints, including desktops, laptops, and mobile devices. This includes device provisioning, patching, policy enforcement, and secure data access. |
2. **Virtual Desktop Infrastructure (VDI):** Sterling offers solutions for deploying and managing virtual desktops. This allows users to access their workspaces from any device or location, increasing flexibility and remote work capabilities. |
3. **Digital Collaboration Tools:** Sterling enables seamless team collaboration through the integration of digital tools such as Microsoft Teams, Slack, or Google Workspace. This encompasses document sharing, video conferencing, and team chats. |
4. **Cloud Computing:** Sterling provides cloud-based solutions for workspace management, leveraging platforms like AWS, Google Cloud, and Microsoft Azure. This includes cloud migration, cloud-native application development, and cloud storage solutions. |
5. **Security and Compliance:** Sterling ensures the digital workspace adheres to security standards and regulatory compliance. Services include identity and access management, data encryption, threat detection, and secure VPN access. |
6. **IT Support and Services:** Sterling provides round-the-clock IT support, including troubleshooting, system updates, and end-user support. |
7. **Workspace Analytics:** Sterling offers analytical solutions to monitor and evaluate the usage and performance of the digital workspace. This data is then used to optimize and improve workspace functionality and end-user experience. |
8. **Integration and Customization:** Sterling provides integration services to ensure all components of the digital workspace work together seamlessly. Additionally, customization services are offered to tailor the digital workspace to the unique needs and workflow of the business. |
9. **Training and Adoption:** Sterling provides comprehensive training programs to ensure users can effectively utilize the digital workspace tools. They also facilitate the adoption process to ensure a smooth transition to the new workspace setup. |
10. **Digital Transformation Consultation:** Sterling consults businesses on the best strategies and technologies to adopt for a successful digital transformation. This includes evaluating the current workspace, identifying areas of improvement, and designing a comprehensive digital workspace strategy. |
These services all work together to provide a comprehensive, customized digital workspace solution that boosts productivity, fosters collaboration, ensures security, and promotes flexibility for businesses. |
Modern Infrastructure |
Hyperconverged Infrastructure (HCI): Sterling provides HCI solutions that offer all-in-one compute, storage, and networking to simplify management and scale easily. |
Converged Infrastructure (CI): Sterling offers CI solutions that integrate multiple IT components into a single optimized package to reduce costs and improve efficiencies. |
Compute: Sterling provides computing solutions that include servers, high performance computing (HPC), and graphic processing units (GPU) to deliver powerful processing capabilities. |
Storage: Sterling offers storage solutions that include both on-premise and cloud-based options to store, manage, and protect data effectively. |
Backup: Sterling delivers backup solutions that help safeguard valuable data from corruption, destruction, or ransomware attacks. |
Power/Cooling: Sterling offers power and cooling solutions that help optimize the energy consumption and maintain the optimal temperature within the IT environment. |
Software Defined Data Center (SDDC): Sterling provides SDDC solutions that enable IT to manage compute, storage, networking, and security from a single pane of glass. |
Edge Computing: Sterling's edge computing solutions enable data processing at or near the source of data generation. |
Vendor Partnership: Sterling collaborates with numerous industry-leading vendors such as Dell Technologies, HPE, Cisco, NVIDIA, VMware, RedHat, Microsoft, Nutanix, and many more to deliver top-notch solutions. |
This overview covers everything from the hardware to software levels, with solutions designed for efficiency, ease of management, and scalability. Sterling takes a comprehensive approach to modern infrastructure, considering all aspects from the physical components to the virtual management layer, and even includes disaster recovery and protection against threats. |
Connectivity |
Sterling's Connectivity Solutions primarily focus on providing robust, scalable, and efficient network systems that can enhance communication, data exchange, and overall performance for various organizations and environments. Here are the significant elements that Sterling provides in its connectivity offerings: |
1. Campus Networking for Educational Institutions: Sterling offers state-of-the-art campus networking solutions tailored for the needs of educational institutions. These solutions allow seamless connectivity, enabling effective collaboration among students, faculty, and staff. The technology includes Wi-Fi and wired connections, ensuring a secure, reliable, and high-speed internet infrastructure for educational institutions. |
2. High-Performance Datacenter Networking: Datacenter networking solutions provided by Sterling aim at ensuring secure, reliable, and high-speed access to applications and data hosted in data centers. Sterling uses a blend of hardware and software-defined networking components to maximize network performance, scalability, and security. |
3. Software-Defined Wide Area Networking (SD-WAN): Sterling's SD-WAN solutions help businesses simplify their network management while improving performance and reducing costs. SD-WAN technology abstracts the networking hardware and transport characteristics from the applications that use the network, offering enhanced visibility and control over data traffic. |
4. Software-Defined Access (SD-Access): Sterling provides SD-Access solutions that utilize policy-based automation to create secure, scalable, and flexible networks. SD-Access helps manage and automate network access, enhancing security and improving operational efficiency. |
5. Advanced Network Security Solutions: Sterling prioritizes network security and offers a range of advanced solutions designed to safeguard an organization's critical data, applications, and infrastructure from ever-evolving cyber threats. |
6. Cloud Networking Solutions: Sterling's cloud networking solutions provide seamless integration between on-premises and cloud resources. These solutions offer organizations the flexibility and scalability of cloud computing, coupled with robust security measures to protect sensitive data in the cloud. |
7. Network Automation and AI: Sterling leverages advanced technologies such as artificial intelligence (AI) and machine learning (ML) to automate network operations and management, reducing manual intervention and enhancing network efficiency and reliability. |
The objective of Sterling's connectivity solutions is to enable businesses to fully leverage their network potential while ensuring maximum security and performance. Whether it's an educational institution seeking to enhance its campus network, a business planning to deploy SD-WAN, or an organization looking to improve its network security, Sterling's connectivity solutions can cater to a wide array of needs. |
Cloud |
Absolutely, that makes sense. Here's an overview of everything Sterling does under Cloud: |
1. **Cloud Capabilities**: Sterling provides robust solutions for Public, Private, and Hybrid Clouds. They work with leading cloud service providers to help businesses enhance their efficiency, scalability, and control over their data and applications. |
2. **Centralized Billing**: Sterling offers centralized billing solutions, assisting businesses in understanding their cloud costs across all platforms, promoting financial transparency and management. |
3. **Optimization**: Sterling helps businesses to maximize the value and efficiency of their cloud investments, ensuring they're achieving their desired return on investment. |
4. **Cloud Services**: Sterling guides businesses through the process of cloud onboarding and expansion. They tailor strategies to the specific needs of each client, providing expert guidance throughout the cloud journey. |
5. **Cloud Hosting**: Sterling offers cloud hosting solutions, supporting applications to ensure a seamless, worry-free experience. They take care of hosting needs so businesses can focus on their core operations. |
6. **Cloud Education**: Sterling educates clients about the various aspects of cloud technology through their blog series. They decipher cloud, multi-cloud, and super-cloud, dispelling common misconceptions and making cloud technology more accessible and understandable. |
7. **Cloud Strategy Development**: Sterling's expert Cloud Architects and skilled professionals work closely with businesses to develop and implement a cloud strategy that aligns with their unique needs. This includes understanding current cloud landscape, enhancing cloud posture, and adopting tailored solutions for business growth. |
8. **Cloud Partnerships**: Sterling collaborates with industry-leading cloud partners to deliver top-notch solutions. These strong partnerships ensure seamless integration and exceptional results for the client's cloud journey. |
Sterling's mission is to demystify the cloud, guiding clients towards the right solutions, while steering clear of pitfalls and embracing future opportunities. Their vision is to tailor the perfect cloud solution for each client's unique use case, ensuring their needs drive the strategy, rather than adapting to a one-size-fits-all approach. |
Security |
1. **Cyber Readiness and Security Intelligence**: Sterling has over 25 years of experience in providing cyber readiness and security intelligence solutions, leveraging their background in working within secure government and corporate environments. |