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Bottoms | Jeans | Like other reviewers i was hesitant to spend this much on a pair of jeans. however, i purchased them at 20% off on retailer day and...honestly...they look so good i probably would have paid full price. these jeans are fresh! | strongly positive | Sales Strategy
1 Leverage the products high sentiment
Create compelling marketing content that showcases the products positive reviews and user testimonials
Use social media platforms to engage with customers and share positive reviews
Offer incentives for customers to write reviews and share their experiences
2 Highlight the products exclusivity
Emphasize the limitedtime offer and the retailer day discount to create a sense of urgency
Offer exclusive promotions and discounts to customers who purchase the product on retailer day
3 Focus on the products quality
Highlight the products fresh and stylish design
Use highquality images and videos to showcase the products appearance and fit
Offer a moneyback guarantee to demonstrate confidence in the products quality
4 Tap into the market trend of athleisure
Position the product as a versatile and comfortable item that can be worn for both casual and dressy occasions
Partner with influencers who align with the athleisure trend to showcase the product in various settings
5 Create a sense of community
Build a community around the product by creating a forum or social media group where customers can share their experiences and connect with each other
Offer exclusive promotions and discounts to members of the community |
Tops | Blouses | As is true of a bunch of the fall clothing photos, the colors are totally washed out in these model images which is such a shame. the embroidery is bright and vivid and totally unique on this! the bib area is actually a soft corduroy which i think is nice to transition into fall and winter. in terms of fit, i do feel like this is maybe geared more towards the slender build - it is a slim cut which i found really flattering for me since i sometimes swim in tunics. at 5'7", 128# with a very small | strongly positive | Sales Strategy for Blouses Product in Tops Department
1 Leverage the Products Unique Embroidery and Color Palette
Highlight the vibrant embroidery and unique color palette in marketing materials and on the product page
Showcase the product in images that showcase the colors and embroidery more prominently
Offer additional accessories that complement the embroidery and color palette
2 Target Customers with Similar Body Types
Focus on the products flattering fit for slender builds targeting customers with similar body types
Use customer testimonials and reviews to showcase the products positive impact on body confidence
Offer sizespecific promotions or discounts to encourage customers to try the product in their size
3 Position the Product as a Transition Piece
Emphasize the soft corduroy fabric and its ability to transition into fall and winter
Create content that showcases the product in different seasonal settings
Offer additional accessories such as scarves or jackets to complete the look
4 Leverage Market Trends
Align the product with current market trends in fall fashion such as the popularity of embroidery and soft fabrics
Use data analytics to identify similar products and customers who have purchased them
Develop targeted marketing campaigns that leverage these trends
5 Offer Excellent Customer Service
Provide prompt and responsive customer service to address any questions or concerns
Go the extra mile to ensure customer satisfaction and build relationships
Offer a seamless return and exchange policy to build trust and confidence |
Bottoms | Skirts | I so wanted this skirt to work, love the design! but, it's way, way too long... i am 5, 5, 116lb, and the small is 1 inch on the floor. i step on the skirt as i walk. | strongly negative | Sales Strategy for Skirts Product
Product Skirts from the Bottoms department
Customer Sentiment Strongly negative
Target Customer Women of various heights and body types
5 Points
1 Address the Length Issue
Action Offer a petite version of the skirt that is tailored for shorter women
Explanation This addresses the main customer sentiment issue and provides a more practical solution for the target audience
2 Focus on Design and Fabric
Action Highlight the design and fabric quality of the skirt
Explanation While the length is a concern the overall design and fabric can still be attractive to customers
3 Offer Size Inclusivity
Action Offer a wider range of sizes to accommodate various body types
Explanation This will make the product more accessible to a wider audience and address concerns about sizing
4 Leverage Market Trends
Action Research and incorporate current fashion trends into the skirt design
Explanation This can make the product more desirable and keep it relevant in the market
5 Customer Engagement and Feedback
Action Engage with customers and gather feedback to understand their specific needs and preferences
Explanation This will help the company to continuously improve the product and address any negative sentiment |
Bottoms | Pants | Love love this! i was hesitant to buy this at first - the reviews made it seem so big and i wasn't sure if it was my kind of outfit. but i wanted to try a jumpsuit and this was the perfect find! the xs was a typical retailer size for me, so the size was good in this, too. the color is fabulous and the fit is great. the rise is slightly short, but not a problem. i can't wait to where it for my next great event. i wish i could buy it in the black, too. | strongly positive | Sales Strategy for Pants Love love this
1 Leverage Positive Customer Sentiment
Use the positive customer sentiment to build trust and credibility
Create content that showcases the products positive reviews and testimonials
Highlight the products ability to transform customers appearance and confidence
2 Focus on the Products Features
Emphasize the products highquality materials flattering fit and stylish design
Highlight the products versatility and ability to be dressed up or down
Offer a wide range of colors and sizes to cater to diverse customer preferences
3 Address Potential Concerns
Acknowledge the potential concerns raised by the customer reviews such as the products size and rise
Provide clear and detailed size guidance and measurements
Offer additional resources to help customers determine the best size and fit
4 Market Trend Alignment
Leverage the growing trend of jumpsuits and the increasing demand for versatile and stylish clothing
Position the product as a musthave for upcoming events and occasions
Offer promotions and discounts to attract new customers and drive sales
5 CrossSelling and Upselling
Encourage customers who purchase the product to also consider other complementary items such as accessories shoes or bags
Offer upselling opportunities to encourage customers to purchase higherpriced versions of the product |
Intimate | Swim | I absolutely love the retro look of this swimsuit. i first saw it on blogger amber fillerup-clark (barefoot blonde) and i knew i had to have it. this is the first one piece suit i've purchased in about six years. i've avoided one pieces because most of the ones i tried made me feel frumpy, and the mono-kini look just looked odd on me. i have a smaller frame and a larger bust (32ddd), so finding swimsuits that fit properly is a challenge. i am a size 4 but i ordered a size 6 after reading reviews | strongly positive | Sales Strategy for Retro Swimsuit
1 Leverage the Products Retro Appeal
Market the product as a vintageinspired design emphasizing its retro look and nostalgic appeal
Partner with influencers who resonate with the vintage aesthetic to showcase the product in a relatable way
Create content that highlights the products vintage inspiration and its ability to evoke a sense of nostalgia
2 Address Customer Pain Points
Focus on the products ability to provide a flattering fit for women with smaller frames and larger busts
Highlight the products ability to empower women to feel confident in their own skin
Offer a wide range of sizes to ensure a perfect fit for all body types
3 Capitalize on the Positive Customer Sentiment
Leverage the positive sentiment expressed in customer reviews to build trust and credibility
Use customer testimonials to showcase the products benefits and its ability to transform customers experiences
Create a sense of community around the product by engaging with customers and responding to reviews
4 Align with Market Trends
Tap into the growing trend of vintageinspired fashion and the increasing demand for onepiece swimsuits
Offer the product in a range of colors and styles to cater to various preferences
Stay uptodate with the latest fashion trends and incorporate them into the products design and marketing
5 Drive Traffic and Conversion
Use highquality product images and videos to showcase the products visual appeal
Offer clear and concise product descriptions that highlight the key features and benefits
Implement a strong call to action to encourage customers to purchase the product |
Tops | Sweaters | I love this sweater but i'm on the fence about keeping it only because i haven't figured out a way to layer and wear it. it really does appear best with a plain white top and jeans. i've tried it with several other things in my closet and just haven't found another combination that sells it for me - i really like my pieces to be more versatile so i can mix and match them into other outfits. this piece is just enough of a "statement" that - for me - wearing it with more simple clothing staples is | mildly positive | Sales Strategy for Sweaters Class Tops Department
1 Focus on the products versatility
Highlight the products ability to be paired with simple clothing staples like plain white tops and jeans
Create content showcasing various ways to wear the sweater with different outfits
Offer styling tips and guides to help customers experiment and find their own unique combinations
2 Emphasize the products statementmaking potential
Acknowledge the customers sentiment about the product being just enough of a statement
Showcase the sweater as a conversation starter and a way to elevate any outfit
Offer additional accessories like scarves or hats to further enhance the statementmaking power of the sweater
3 Address the customers desire for versatility
Understand the customers concern about not being able to layer and wear the sweater with other items in their closet
Develop a range of complementary products that can be paired with the sweater to create different looks
Offer a wider range of colors and fabrics to allow for more customization and versatility
4 Leverage market trends
Stay informed about current fashion trends and identify how the sweater aligns with them
Use trendrelated language and imagery in marketing materials to attract customers who are looking for trendy pieces
Offer limitededition versions of the sweater in collaboration with influencers or fashion bloggers
5 Foster customer engagement
Create a community around the product by engaging with customers on social media and online forums
Offer styling challenges and encourage customers to share their own creative ways to wear the sweater
Provide excellent customer service and be responsive to customer feedback to build a positive relationship and foster brand loyalty |
Tops | Sweaters | Love this sweater!
soft and cozy and the ruffles are not overwhelming.....just a touch of pretty!
it will look pretty with a turquoise necklace for a pop of color!
classic, comfy and classy!
an anhtro a ++++++++
runs very true to size, ordered my usual size an it fits perfectly. | strongly positive | Sales Strategy for Sweaters Class Tops Department
Product Sweater from the Tops department
Sentiment Class Strongly positive
5 Points
1 Leverage the products softness and coziness
Highlight the products softness and coziness in all marketing materials and sales pitches
Use imagery and language that emphasizes the feeling of wearing the sweater
Create a cozy winter nights atmosphere in showrooms and online presentations
Offer promotions that emphasize the products softness and coziness
2 Focus on the products classic and classy design
Emphasize the classic and classy design of the sweater in all marketing materials and sales pitches
Use imagery and language that evokes feelings of sophistication and elegance
Create a timeless style atmosphere in showrooms and online presentations
Offer promotions that highlight the products classic and classy design
3 Leverage the products versatility
Highlight the products versatility in terms of styling and color combinations
Use imagery and language that showcases different ways to wear the sweater
Create a fashionable and versatile atmosphere in showrooms and online presentations
Offer promotions that emphasize the products versatility
4 Focus on the products perfect fit
Highlight the products perfect fit and run true to size in all marketing materials and sales pitches
Use imagery and language that emphasizes the comfort and ease of wearing the sweater
Create a comfortable and stylish atmosphere in showrooms and online presentations
Offer promotions that highlight the products perfect fit
5 Leverage the positive customer sentiment
Use customer sentiment to build trust and credibility
Share positive customer reviews and testimonials in all marketing materials and sales pitches
Create a trusted and beloved atmosphere in showrooms and online presentations
Offer promotions that leverage positive customer sentiment |
Tops | Knits | The sweater is comfortable and a good weight. the zipper is very difficult, but i do not have to unzip the sweater to pull it on. | strongly positive | Sales Strategy
1 Leverage the Products Comfort and Weight
Highlight the sweaters comfort and weight as key selling points
Use imagery and language that emphasizes the cozy and cozy feeling of the sweater
Position the sweater as a perfect companion for cool weather
2 Address the Zipper Issue
Acknowledge the customers concern about the zipper being difficult
Emphasize the ease of putting on the sweater without having to unzip it
Offer solutions for customers who have difficulty zipping the sweater
3 Market Trend Cozy Sweaters
Leverage the trend of cozy sweaters being popular in the market
Position the sweater as a trendy and stylish item
Use social media and other channels to showcase the sweater in fashionably settings
4 Customer Sentiment
Leverage the positive customer sentiment to build trust and credibility
Use customer reviews and testimonials to showcase the positive experiences of others
Create a sense of community around the product by engaging with customers on social media and online forums
5 Upselling and CrossSelling
Upsell the sweater to customers by offering complementary products such as hats gloves or scarves
Crosssell the sweater with other products in the Knits class |
Tops | Fine gauge | I love everything about this sweater. it is very well made, beautiful material and such an effortless way to pull it all together. it runs large which was unfortunate for me as i bought the xs petite and i really need xxs in this one, but none are left. i am 5 ft. tall and weigh about 96 pounds. i can wear a 0 but not in this sweater. it runs very well and i highly recommend it. hope they make more in this style. it is so fresh looking and so comfortable. | strongly positive | Target audience Women of all heights and body types specifically targeting petite and plussize women
Product Fine gauge sweater from the Tops department
Key points
1 Expand the size range
Offer a wider range of sizes to accommodate petite and plussize women
Partner with a manufacturer that can provide a more extensive size range
Create a clear size conversion chart to help customers find the perfect fit
2 Focus on the products versatility
Highlight the sweaters ability to be worn in various settings from casual to dressy
Showcase the different styling options and accessories that complement the sweater
Create a video demonstrating how to wear the sweater in different ways
3 Leverage customer sentiment
Use customer reviews and testimonials to showcase the positive feedback and the transformative power of the sweater
Create a sense of community around the product by engaging with customers on social media and online forums
Offer incentives for customers to share their experiences and reviews
4 Tap into market trends
Research the latest fashion trends and identify how the sweater aligns with them
Offer unique and trendy color combinations and fabrics
Partner with influencers to showcase the sweater in a stylish and relatable way
5 Create a sense of urgency
Implement limitedtime promotions and offer exclusive discounts to drive sales
Create a sense of scarcity by highlighting low stock levels or limited availability
Use countdown timers to create a sense of urgency and encourage customers to purchase the sweater now |
Tops | Knits | I love this top, the details at the neck and shoulders are lovely, both front and back. it's also very comfortable and soft, allowing you look nicely dressed while feeling like you are wearing a soft tee-shirt. the sleeves are a good length with some elastic at the cuffs so you can push them up. sadly, it's sold out in in my size online and in the stores, otherwise i would certainly snap it up at the sale price. | strongly positive | Sales Strategy
1 Leverage the Products Features
Highlight the products soft and comfortable fabric noting its similarity to a teeshirt
Emphasize the detailed neck and shoulder design emphasizing its elegance and style
Focus on the sleeves length and the elastic cuffs that allow for easy pushing up
2 Align with Customer Sentiment
Use customer reviews and testimonials to showcase the products positive reception
Create content that resonates with the customer sentiment highlighting the products comfort style and versatility
3 Market Trend Alignment
Identify the current market trend for soft and comfortable fabrics
Position the product as a trendsetter offering a unique blend of style and comfort
4 Inventory Management
Ensure sufficient inventory levels to meet customer demand
Offer alternative solutions for customers who are unable to purchase the product due to soldout status
5 Sales Promotion
Run a sale or offer a promotional discount to attract new customers and drive sales
Create a sense of urgency by highlighting the limitedtime offer and the potential for selling out |
Tops | Knits | I have been searching around for new and unique clothes to wear to work. this top is cute, comfortable, and well made. these are all qualities that i look for when purchasing clothes. also the shirt is flattering for the stomach if you are like me and had a baby. | strongly positive | Sales Strategy
1 Leverage the products unique features and customer sentiment
Focus on the products unique features like its comfort wellmade construction and flattering design for the stomach
Use customer sentiment to build trust and demonstrate the products positive reception among customers
Create content that highlights the products unique features and customer sentiment
2 Target the specific market
Identify the target market for this product which includes women who are looking for new and unique clothes to wear to work and who have a baby
Develop marketing strategies that target this specific market segment
3 Offer competitive pricing
Research the market to determine the competitive pricing for similar products
Set a price that is competitive and aligns with the products value and customer expectations
4 Provide excellent customer service
Ensure that the customer service team is responsive and helpful
Offer a smooth and easy return and exchange policy
5 Track and analyze data
Track key metrics such as sales customer engagement and website traffic
Analyze data to identify areas for improvement and optimize the sales strategy |
Tops | Knits | I own this in the dark blue and adore it. i read reviews later as i was pondering buying the white (why is it so hard to find a white shirt anymore that isn't see-through?!). one of the first reviewers raved that it wasn't see-through. i ordered it and ... nope, it's totally see-through. i tried it on and immediately saw the entire outline of my nude bra, and worse still - my belly button. back it went. i got the green instead. bummer about the white - fabric's different than the others. | mildly positive | Sales Strategy
1 Highlight the products unique fabric
Emphasize the fabrics softness and breathability highlighting its ability to keep the user cool and comfortable
Use highquality images and videos that showcase the fabrics texture and drape
2 Address the seethrough issue
Acknowledge the customers concerns and emphasize that the product is not seethrough
Include clear and accurate reviews that highlight the products opacity
Offer a moneyback guarantee if the product is found to be seethrough
3 Focus on the products versatility
Highlight the products ability to be worn in various settings from casual to dressy
Showcase images of the product being worn in different contexts
4 Offer a wide range of colors
Provide a wide range of color options to cater to different preferences
Highlight the products ability to be styled in different ways
5 Leverage market trends
Tap into the growing demand for comfortable and stylish clothing
Position the product as a musthave for any wardrobe |
Bottoms | Skirts | Yes, as much as i'd have liked this to be a true red, it's kind of red-orange; i am relieved, however that it is not as orange as it looks on my monitor! that is my only slight-and i mean slight-disappointment in this cute-as-all-get-out skirt! i am 5"5" 140 lbs and the six is perfect, leading me to believe that this is tts. it is a polyester mix with a same-color liner, large buttons followed by smaller, silver colored buttons at the apron. the larger buttonholes are red and white striped and t | strongly positive | Sales Strategy
1 Leverage the Products Color Accuracy
Highlight the products true color as redorange emphasizing its accuracy compared to the appearance on monitors
Use highquality product images that accurately depict the color and texture
Offer virtual reality or 360degree product views to further enhance the color perception
2 Focus on the Products Size Inclusivity
Emphasize the products sizing as TTS indicating its suitability for various body types
Share customer testimonials highlighting the size inclusivity and flattering fit
Offer a wide range of size options to cater to diverse body shapes and sizes
3 Highlight the Products Quality and Design
Focus on the products polyester mix composition and samecolor liner for durability and comfort
Highlight the large buttons followed by smaller silvercolored buttons and the stylish apron design
Use highquality materials and craftsmanship to showcase the products premium appeal
4 Leverage Market Trends
Align the product with the latest fashion trends and customer preferences
Offer versatile styling options and accessories to enhance the overall look
Collaborate with fashion influencers to showcase the product in various settings
5 Create a Positive Customer Experience
Provide exceptional customer service and prompt responses to inquiries
Offer a seamless online shopping experience with clear product descriptions and easy checkout procedures
Build a strong brand reputation by engaging with customers and fostering a positive community |
Bottoms | Skirts | I really loved this skirt on the model, but it just wasn't flattering when i received my order. i ordered two sizes - 2 and 4. i am 5'4, athletic build and the front closure made my waist look much larger than it is. the back of the skirt also flared out more than i expected it to.
sadly, i had to return both. perhaps this would look better on someone with a much taller frame. | mildly negative | Sales Strategy for Skirts Product
1 Target Market
Focus on customers with tall frames and athletic builds
Market the product as being more flattering on taller individuals and those with a muscular build
Use imagery and messaging that emphasizes the products ability to accentuate the body and create a more balanced silhouette
2 Product Modifications
Consider offering a wider range of sizes to accommodate a variety of body types
Design a more adjustable front closure to allow customers to customize the fit and minimize the appearance of a larger waist
Implement a more structured back design to control the flare and create a more tailored fit
3 Customer Education
Provide clear and detailed product descriptions that accurately describe the fit and style of the skirt
Include highquality images and videos that showcase the product on models with similar body types to the customer
Offer a virtual tryon feature or provide a way for customers to request personalized fit advice from a sales representative
4 Customer Engagement
Engage with customers who have expressed negative sentiment about the product to understand their specific concerns and address them individually
Offer a satisfaction guarantee to encourage customers to try the product again and provide a positive experience
Create a community forum or social media group where customers can share their experiences and connect with other users
5 Market Trends
Leverage the growing trend of athleisure wear and the increasing demand for comfortable and stylish clothing
Position the skirt as a versatile piece that can be worn for both casual and dressy occasions
Offer promotions or discounts to attract new customers and encourage existing customers to purchase the product |
Jackets | Jackets | Love it; the bit of stretch in the denim makes it less stiff than traditional denim. | strongly positive | Bonus Include a call to action at the end
Sales Strategy
1 Highlight the stretch in the denim
Focus on the products unique feature of having a bit of stretch in the denim emphasizing its softness and comfort
Use customer sentiment like less stiff to showcase the products benefits
Create content that showcases the stretch such as images of the product being worn comfortably
2 Target customers who value comfort
Identify customer segments that prioritize comfort and ease of wear
Develop targeted messaging that emphasizes the products comfort and softness
Offer promotions or discounts to attract these customer segments
3 Leverage the positive sentiment
Use the products strong sentiment to build trust and credibility
Create customer testimonials and reviews that highlight the positive aspects of the product
Use social media and other online platforms to showcase positive customer sentiment
4 Capitalize on the market trend of comfortdriven fashion
Tap into the growing trend of comfortdriven fashion in the market
Position the product as a stylish and comfortable item that meets the latest fashion trends
Offer accessories that complement the product such as belts or scarves
5 Call to Action
Create a compelling call to action that encourages customers to purchase the product
Use strong language that emphasizes the products benefits and value
Offer a special promotion or discount to incentivize customers to take action |
Dresses | Dresses | 5'7", 34c, 28 jeans, size 4 dress. fell in love with the pattern in particular, knowing the design might not work best for my body. ordered the size small - it was not unflattering - but it did nothing for my body type. if anything, the excess fabric made me appear wider and made my waist non-existent. the trouble was that the skirt portion has the elastic band starting high - approximately right under your chest - almost like an empire waist (this is hidden by the flap of material hanging over | neutral | Sales Strategy for 57 34c 28 jeans size 4 dress
1 Reframe the products design to emphasize its versatility
Highlight the dresss ability to flatter various body types by emphasizing its adjustable design and the highlow hem that creates a flattering silhouette
Showcase customer testimonials highlighting the dresss versatility and how it has been worn by women of different body types
Create a video showcasing the dress on various body types to demonstrate its inclusivity
2 Address the issue of excess fabric
Offer a size guide that clearly indicates the amount of excess fabric in each size and how it might affect different body types
Provide clear instructions on how to adjust the dress to minimize excess fabric and achieve a more flattering fit
Consider offering additional accessories such as belts or sash to help manage excess fabric and define the waist
3 Address the high elastic band placement
Highlight the dresss unique highelastic band placement and its ability to create a flattering empire waist effect
Offer a solution for customers who prefer a more traditional waistline such as a separate sash or belt to cinch the waist
Showcase images and videos that demonstrate the dresss versatility in terms of waistline options
4 Leverage market trends
The dress falls into the trend of highlow hem dresses and dresses with a vintage vibe
Highlight the dresss alignment with current fashion trends to attract customers who are looking for stylish and trendy pieces
5 Offer exceptional customer service
Provide clear and detailed return and exchange policies to address any concerns about the dress not being flattering
Train customer service representatives to be empathetic and understanding of customers concerns and to provide solutions that meet their specific needs |
Tops | Sweaters | I love the idea of this coat and foolishly purchased other items in happy anticipation of its arrival.
the description does not say "lined," and i hoped for soft wool that i recently got on the "yellow with white piping" sweater coat. this is hard, coarse, itchy wool - impossible for me to wear an unlined garment. i am consistently puzzled by the high prices for garments that are unlined when they really need to be. it went back, and i cannot really recommend this as i know i am not the only | neutral | Sales Strategy for Sweaters Class Tops Department
1 Reframe the product description to highlight its lining
Currently the product description does not mention the lining This is a key selling point for the product and should be emphasized
Update the product description to highlight the soft lined wool and emphasize the comfort and warmth it provides
Use vivid language to describe the softness and texture of the lining
2 Offer a bundled deal with a lined sweater
Many customers are hesitant to purchase unlined garments due to the high price and the need to wear an additional layer
Create a bundled deal that includes a lined sweater with the purchase of the unlined sweater This will incentivize customers to buy the unlined sweater and provide them with a complete garment
3 Target customers who value warmth and comfort
The product description mentions the customers discomfort with the itchy wool and the need to wear an unlined garment
Leverage this sentiment to target customers who value warmth and comfort over style These customers are more likely to be interested in the product
4 Offer a free lining with purchase over a certain amount
To further entice customers to purchase the unlined sweater offer a free lining with purchase over a certain amount This will make the product more affordable and provide additional value to the customer
5 Create educational content about the benefits of lining
Many customers may not understand the benefits of lining a garment Create educational content that explains the advantages of lining such as warmth comfort and protection against the elements This content can be shared on the company website social media and other marketing channels |
Dresses | Dresses | This dress is too short for me to wear as a dress, at 5'7" and over 40. however is is great with leggings and boots.
it drapes nicely not over sized like many dresses this style. the color is more earthy than pictured. it's actually nicer in person than online. and it has a wonderful texture to it. i was drawn to it when i walked in the store they had it on display under s short cropped jacket and boots. | mildly positive | Sales Strategy
1 Leverage the products versatility
Focus on the dresss ability to be worn with leggings and boots
Create content showcasing different ways to style the dress with various accessories
Highlight the dresss versatility in different body types and heights
2 Address customer concerns
Acknowledge the customer sentiment that the dress is too short for some
Offer solutions for customers who are concerned about the dress length
Provide clear and accurate product measurements and images
3 Emphasize the dresss drape and texture
Highlight the dresss ability to drape nicely and not be oversized
Showcase the dresss texture and its ability to provide a comfortable and stylish look
4 Focus on the dresss color and color accuracy
Address the customer sentiment that the color is more earthy than pictured
Provide accurate color representations and images
Offer additional color options to cater to different preferences
5 Create a compelling instore experience
Display the dress in a way that highlights its versatility and drape
Use mannequins that represent different body types and heights
Provide clear and informative product information and customer reviews |
Bottoms | Pants | I love these pants purchased them in white the fit is great the fabric is just the right thickness given they are white i don't want the fabric to be too thin a bit long so i will have to have them tailored but vey happy with these pants | strongly positive | Sales Strategy
1 Leverage the products high sentiment
Use customer reviews and testimonials to showcase the products positive attributes
Create a compelling narrative that highlights the products benefits and how it can enhance the customers wardrobe
Develop a strong call to action that encourages customers to purchase the product
2 Focus on the products fit and fabric
Emphasize the products flattering fit and the right thickness of the fabric
Highlight the need for tailoring to ensure a perfect fit
Offer additional services such as tailoring or alterations to further enhance the customer experience
3 Target the product to the right audience
Identify the target audience for the product based on demographics lifestyle and fashion preferences
Create targeted marketing campaigns and content that resonates with the target audience
Offer promotions and discounts that are relevant to the target audience
4 Leverage market trends
Stay informed about current fashion trends and consumer preferences
Design the product to align with emerging trends and customer demands
Offer accessories and complementary products that complement the product and enhance its overall value
5 Provide excellent customer service
Ensure prompt and efficient customer service to build trust and foster positive relationships
Monitor customer feedback and reviews to identify areas for improvement
Offer a satisfaction guarantee to demonstrate confidence in the product and build customer loyalty |
Tops | Blouses | Beautiful top, i love the peplum. the color is actually cream with blush accents in the lace. i gave it two stars for quality because the hem was uncut and unfinished so it's going back. | neutral | Sales Strategy
1 Highlight the products unique features
Focus on the beautiful peplum and the unique cream with blush accents in the lace
Emphasize the highquality materials and craftsmanship
Create a sense of exclusivity and uniqueness
2 Address the unfinished hem issue
Offer a free hemming service to customers who purchase the product
Partner with a local tailor to provide a quick and affordable hemming service
Highlight the importance of a wellfinished hem for the overall quality of the product
3 Leverage customer sentiment
Use the customer review to showcase the products beauty and uniqueness
Create a sense of community and shared experience by sharing similar positive reviews
Encourage customers to share their own experiences with the product on social media
4 Capitalize on market trends
The peplum trend is still going strong so leverage this to your advantage
Offer additional products with peplum details to create a coordinated look
Partner with fashion influencers to showcase the product in various settings
5 Focus on customer service
Provide excellent customer service to build trust and rapport
Be responsive to customer inquiries and address any issues promptly
Offer a moneyback guarantee to demonstrate your commitment to customer satisfaction |
Intimate | Swim | Made by dawn suits are the bomb. the bottom is a tiny bit cheeky, but not thong territory- just enough side leg to be seriously sexy. the quality is fantastic, soft with nude lining. love the retro feel to the high neck top- enough support even for my 36d's. so comfy, i forgot i was wearing it at lunch. the normal triangle tops cut into my shoulders/neck, and this style does not. amazing quality and well worth the price.
fyi- large top fit perfectly, but i needed a medium bottom. | strongly positive | Sales Strategy to Improve Sales of Made by Dawn Suits Swimwear
1 Leverage the Products Features and Customer Sentiment
Focus on the products seriously sexy bottom and soft with nude lining to attract customers seeking a comfortable and sexy look
Highlight the high neck top providing enough support for larger chests and the normal triangle tops cut into my shouldersneck to emphasize the products comfort and inclusivity
Use customer sentiment to build trust and showcase the products positive reception
2 Target the Right Market
Identify the target audience for this product which includes women with larger chests and those seeking a comfortable and sexy swim suit
Focus marketing efforts on platforms and channels where this target audience is active
Partner with influencers who resonate with the target audience and have a positive image of the product
3 Offer Excellent Customer Service
Ensure prompt and efficient customer service to address any concerns or inquiries promptly
Provide clear and detailed product information and size charts to help customers make informed decisions
Offer a seamless and convenient shopping experience through online platforms and mobile apps
4 Create a Sense of Urgency
Implement limitedtime offers or flash sales to create a sense of urgency and encourage customers to purchase the product
Offer free shipping or other incentives to incentivize customers to buy now
Use countdown timers or popup banners to display remaining inventory or promote limitedtime offers
5 Track and Analyze Data
Monitor key metrics such as website traffic conversion rates and customer feedback to track the success of the sales strategy
Use data analysis to identify areas for improvement and optimize the strategy to drive sales further |
Bottoms | Pants | I can't decide on these pants. after trying them on in the store, they are very soft and a beautiful blue color. however, i found them a bit small. i usually take a l in retailer pants, and these are very tight. probably could pull them off with a tunic top, however, in spite of the fabric, the fit was just not comfortable for me. a good alternative for denim if you are slender, rather than curvy. | mildly positive | Sales Strategy
1 Target Market
Focus on slender customers specifically those who wear size L in retailer pants
Leverage customer sentiment highlighting the products softness and color
Create targeted messaging that emphasizes the products suitability for slender individuals
2 Product Positioning
Reframe the product as a good alternative for denim if the customer is slender
Highlight the products soft fabric and beautiful blue color
Downplay the size issue by emphasizing the products ability to be paired with a tunic top
3 InStore Experience
Ensure that the product is welldisplayed in the store
Provide clear and accurate size guidance
Offer a friendly and attentive customer service team to assist with sizing and fit
4 Online Content
Create highquality product images and videos that showcase the product on slender models
Use customer reviews and testimonials to highlight the products positive aspects
Provide clear and detailed size information and a size chart
5 Promotions
Offer promotions or discounts to attract slender customers
Create a sense of urgency by highlighting limitedtime offers
Partner with influencers or fashion bloggers who resonate with the target market |
Bottoms | Shorts | These fit quite well, and it's rare that i find shorts that fit well without being too tight. great for spring or summer. fits tts. | strongly positive | Sales Strategy
1 Highlight the products perfect fit
Leverage the customer sentiment highlighting the perfect fit and emphasize the rarity of finding shorts that fit well without being too tight
Use visuals showcasing the product on various body types to demonstrate its versatility
Create a fit guide to guide customers on choosing the right size based on their body measurements
2 Market the product for spring and summer
Position the product as ideal for warm weather leveraging the sentiment of great for spring or summer
Create marketing content showcasing the product in various outdoor activities and settings
Offer seasonal promotions and discounts to incentivize purchase during the peak season
3 Focus on the products versatility
Highlight the products ability to fit various body types emphasizing the sentiment fits tts
Offer a wide range of colors and styles to cater to different preferences
Create a howto style guide showcasing different ways to wear the product
4 Build customer trust
Leverage the positive customer sentiment and build upon the trust customers have in the brand
Offer a moneyback guarantee to further reduce customer risk
Build a strong customer service team to address any concerns or issues promptly
5 Monitor and track results
Track key metrics such as sales conversion rate customer engagement and brand sentiment
Use data insights to optimize marketing strategies and product offerings
Continuously monitor and track results to ensure the sales strategy is effective and to make adjustments as needed |
Tops | Blouses | Very nice but thin materal. very sheer. i paired with the palmarosa wide legs. loved the way it looked. i do think the sale price is a bit high for this shirt, though. | strongly positive | Sales Strategy for Blouses Tops Department
1 Highlight the sheer and flowy nature of the material
Leverage the customer sentiment highlighting the thin material and very sheer to showcase the products unique and desirable texture
Use highquality imagery and videos that showcase the fabrics drape and flow
Position the sheerness as a key selling point for warm weather and special occasions
2 Pair the blouse with the recommended pants
Draw attention to the customers suggestion of pairing the blouse with the palmarosa wide legs
Create a visual representation of the recommended pairing through images and videos
Offer a bundle deal that includes the blouse and pants at a discounted price
3 Address the perceived high price
Acknowledge the customers concern about the sale price being high for the shirt
Highlight the highquality materials and craftsmanship that justify the price
Offer a payment plan or financing options to make the purchase more accessible
4 Leverage the positive sentiment
Use the positive customer sentiment to build trust and credibility
Share customer reviews and testimonials on the product page
Create a sense of community by showcasing how others have styled the blouse
5 Capitalize on the trend of sheer and flowy fabrics
The customer sentiment indicates a trend towards sheer and flowy fabrics
Leverage this trend by offering similar products in different colors and styles
Stay updated on the latest fashion trends and incorporate them into the product offering |
Jackets | Jackets | This is one of the cutest jackets i have ever owned. nice soft material. i have a steamer so won't have to iron this, depends on how picky you'd be about that. great cut. ordered my normal size. sending another jacket back that luckily i hadn't worn yet. i know between the two, i will always pick this one. didn't find the sleeves too long which was good as no petite option. seriously so excited to wear this. :) | strongly positive | Note The product is a jacket so the sales strategy should focus on improving sales of jackets in general
Sales Strategy
1 Leverage the products unique features
Highlight the soft material great cut and long sleeves
Emphasize the steamer functionality and its benefits for reducing ironing
Create a strong visual appeal by showcasing the jacket in various settings
2 Align with customer sentiment
Use positive customer reviews to build trust and credibility
Create a sense of excitement and anticipation by highlighting the customers personal connection to the product
Offer exceptional customer service to foster a positive brand experience
3 Tap into market trends
Identify the growing demand for stylish and comfortable jackets
Position the product as a trendy and versatile item that meets the needs of todays consumers
Offer competitive pricing to attract priceconscious buyers
4 Create a seamless customer journey
Ensure a userfriendly website and mobile app that make it easy for customers to browse and purchase the product
Offer clear and concise product descriptions and highquality images
Provide prompt and efficient customer service to address any issues or inquiries
5 Drive brand awareness
Leverage social media and other online platforms to reach a wider audience
Partner with influencers to showcase the jacket in various settings
Offer promotional discounts and incentives to attract new customers and drive sales |
Dresses | Dresses | I bought this dress for its green color and flowy design to wear at an irish fest held in the hot summer. it's perfect! being of irish descent with red hair and fair skin, i love all shades of green, and this green dress is no exception. the color is lovely and eye-catching and cool. as to the sizing, i usually wear a size 8, but to make sure due to the design, i ordered an 8 and a 6. there wasn't a great difference between the two dresses, but the size 6 top was a bit more fitted and looked bet | strongly positive | Sales Strategy for Green Flowy Dress
1 Leverage the Products Unique Features
Focus on the dresss unique green color and flowy design
Highlight the dresss ability to be worn in hot weather
Showcase the dresss versatility for various occasions
2 Address Customer Sentiment
Emphasize the positive customer sentiment and the customers love for the dress
Use customer reviews to demonstrate the dresss popularity and quality
Create a sense of community and belonging by showcasing similar customer experiences
3 Align with Market Trends
Tap into the growing trend of green fashion and flowy dresses
Position the dress as a stylish and trendy choice
Offer competitive pricing to attract customers seeking value
4 Create a MultiChannel Marketing Strategy
Utilize various marketing channels to reach a wider audience
Use highquality images and videos to showcase the dress in different settings
Offer promotions and discounts to attract new customers and drive sales
5 Provide Excellent Customer Service
Ensure prompt and efficient customer service to build trust and loyalty
Offer a seamless return and exchange policy to address any concerns
Go the extra mile to exceed customer expectations and build lasting relationships |
Dresses | Dresses | I tried this on in the store and it fit like a tent on me. it doesn't help that i'm 5'1" and the store didn't have the petite sizes. maybe on a teller person it would work better. or maybe if i had been able to try the petite size it would have more wearable. it is a comfy style and the natural fiber is a plus. i have another holding horses dress that i love which also runs large. i did not mark this as "runs large" because the sleeves are more true to size while the bodice is very billowy. i wo | neutral | Sales Strategy
1 Target Market
Focus on customers who are tall or have a large frame
Offer petite sizes to cater to customers who are shorter than the average woman
Create a size guide that clearly indicates the measurements for each size and how it compares to the average womans body
2 Product Positioning
Highlight the products comfort and natural fiber composition
Emphasize the billowy bodice and truetosize sleeves
Use imagery that showcases the product on tall women
3 InStore Experience
Ensure that the store has a wide selection of petite sizes
Train staff to be able to provide accurate size recommendations based on a customers height and body type
Create a comfortable and inviting atmosphere in the store
4 Online Presence
Create highquality product images that showcase the product on tall women
Use clear and concise product descriptions that highlight the products features and benefits
Offer a virtual size guide that allows customers to see how the product will fit on their own body
5 Customer Engagement
Engage with customers who have similar body types to the reviewer
Offer personalized recommendations based on customer size and style preferences
Create a community forum where customers can share their experiences and tips for wearing the product |
Tops | Blouses | The colors on this blouse are beautiful and even more vibrant in person. i love that the blouse is lightweight, perfect to wear to any holiday gathering! | strongly positive | Sales Strategy for Blouses Class Tops Department
1 Leverage the Products Vibrancy and Color Appeal
Highlight the beautiful and vibrant colors in all marketing materials and on the product page
Create visual content showcasing the blouses color palette in different settings
Offer colorspecific promotions and bundles to attract customers who value color variety
2 Focus on the Lightweight and Versatile Nature
Emphasize the lightweight nature of the blouse in all sales collateral and on the product page
Position the blouse as perfect for any holiday gathering leveraging its versatility
Offer additional accessories like scarves or jackets to complete the look and showcase its adaptability
3 Leverage Customer Sentiment and Social Proof
Use the positive customer sentiment to build trust and credibility
Share customer reviews and testimonials highlighting the products beauty and versatility
Encourage existing customers to share their positive experiences on social media and review platforms
4 Tap into Holiday Season Trends
Align the product with the holiday season by showcasing its festive appeal and versatility for gatherings
Offer holidaythemed promotions and bundles to attract customers in the festive season
Partner with influencers or fashion bloggers to showcase the blouse in holidaythemed content
5 MultiChannel Marketing Strategy
Implement a multichannel marketing strategy to reach a wider audience
Utilize online advertising platforms and social media marketing to reach potential customers
Offer targeted promotions and engage with customers through various online channels |
Tops | Blouses | Highly recommend this top. received lots of compliments on the day that i wore. recommend wearing with a tank top. | strongly positive | Sales Strategy for Blouses Class Top in Tops Department
1 Leverage Positive Customer Sentiment
Use the product review sentiment to showcase the positive feedback and social proof
Create content that highlights the compliments received aspect of the product
Use customer testimonials to demonstrate the realworld benefits of the top
2 Focus on the Products Versatility
Highlight the tank top pairing suggestion in the review to showcase the products versatility
Create content that demonstrates different ways to wear the top with various other items
Offer styling guides or videos to inspire customers and showcase the products adaptability
3 Capitalize on Market Trends
Identify current fashion trends and see if the top aligns with them
If the top is trendy leverage that information to attract potential buyers
Offer promotions or discounts that align with trendrelated themes
4 Create a Sense of Urgency
Use limitedtime offers or create a sense of urgency to encourage quick purchase decisions
Offer free shipping or other incentives to incentivize customers to buy now
5 MultiChannel Marketing
Use various marketing channels to reach a wider audience
Use social media platforms to engage with potential customers and showcase the top
Create content that resonates with the target audience and drives traffic to the product page |
Tops | Knits | I wanted to love this top. it was huge and i didn't like the material. it felt like it should have been much less expensive than it was. | neutral | Sales Strategy for Knits Top in Tops Department
1 Reframe the size issue
Highlight the products versatility and ability to accommodate various body types
Position the size as a strength emphasizing the inclusivity and comfort for all
Offer size guides and clear measurement instructions to guide customers in choosing the right size
2 Address the material concern
Describe the material in detail emphasizing its softness breathability and durability
Showcase the material through highquality product images and videos that showcase its texture and drape
Offer additional information about the material composition and its benefits
3 Address the price objection
Acknowledge the customers concern about the products price and offer a valuebased pricing strategy
Highlight the products quality craftsmanship and longevity to justify the price
Offer flexible payment options and promotions to make the product more accessible
4 Focus on the sentiment of could have been much less expensive
Use this sentiment to build empathy and understand the customers perspective
Offer a lower price point for the product or consider bundling it with other products to create a more affordable value proposition
Highlight the products affordability compared to similar products in the market
5 Leverage market trends
Research current market trends and customer preferences for knitwear tops
Develop new product variations that align with these trends and customer needs
Offer unique features and benefits that differentiate the product from competitors |
Bottoms | Pants | I purchased this jumpsuit for christmas parties this year and have received so many compliments. it's a great fit and very comfortable. i especially love the pockets! very flattering. | strongly positive | Sales Strategy for Jumpsuit in Bottoms Department
1 Leverage Positive Customer Sentiment
Focus on the products positive reviews and testimonials Use customer reviews and testimonials to showcase the products quality and popularity
Create engaging content that highlights the positive sentiment Share photos and videos of customers wearing the jumpsuit and showcase its flattering fit and comfort
Emphasize the products Christmas party association Highlight the products suitability for festive occasions and Christmas parties
2 Focus on the Products Features
Highlight the products pockets Emphasize the products spacious pockets and their practicality
Focus on the products fit and comfort Highlight the products flattering fit and comfortable fabric
Address common concerns Address potential concerns about the products size material or durability
3 Tap into Market Trends
Leverage the Jumpsuit trend The jumpsuit trend is gaining momentum so leverage this trend to your advantage
Offer competitive pricing Compare the products price to similar products in the market and offer competitive pricing
Create a sense of urgency Use limitedtime offers and promotions to create a sense of urgency and drive sales
4 Improve the Sales Process
Train sales staff on the product Equip sales staff with the necessary knowledge and skills to effectively sell the product
Develop a clear sales script Create a sales script that guides sales staff through the sales process and helps them highlight the products key features and benefits
Offer excellent customer service Provide excellent customer service to build trust and ensure customer satisfaction
5 Track and Analyze Data
Monitor key metrics Track key metrics such as sales conversion rates customer engagement and website traffic
Analyze customer data Analyze customer data to understand customer preferences and tailor your sales strategy accordingly
Continuously optimize Continuously optimize your sales strategy based on data and customer feedback to improve results |
Bottoms | Pants | I know you cannot tell from the pictures, but the fabric on this is incredible. it is very light and extremely airy so that it flows when you walk. i am a rather petite individual so it would require excessive tailoring for me to wear this-both in length and in the top. i think it was true to size with this exception-and i wish they offered this in petite. i would have tailored the length if it was only that, but on the top (i am not large-chested) there was a bunch of extra fabric that just lai | strongly positive | Sales Strategy
1 Highlight the Fabric Quality
Emphasize the incredible fabric and its light and airy nature
Showcase the fabric in highquality images and videos that showcase its flow and drape
Use customer testimonials that highlight the fabrics softness and breathability
2 Address Size Concerns
Acknowledge the customers concern about excessive tailoring for petite individuals
Offer a solution in the form of tailored services or a petite size option
Highlight the products truetosize fit and emphasize the ease of tailoring
3 Leverage Customer Sentiment
Use the customers positive sentiment to build trust and credibility
Share customer reviews and testimonials that highlight the products quality and fit
Create a sense of community by showcasing customer photos and videos wearing the product
4 Market Trend Alignment
Align the product with current market trends towards breathable and lightweight fabrics
Position the product as a stylish and comfortable choice for warm weather
Use influencers or fashion bloggers to showcase the product in a trendy setting
5 Call to Action
Include a strong call to action at the end of the sales message
Offer a special promotion or discount to incentivize purchase
Make it easy for customers to contact the sales team or place an order |
Tops | Knits | My favorite colors are purple and green, so when i was in the store and saw the beautiful purple flowers on the top of this blouse and all up and down the sleeves, i was was blown away. i was disappointed by the bottom of it, just huge, flowy, green fabric with no design on it whatsoever. i went with my first impression and bought it, but now that i'm trying it on in the house, i'm still bothered by the throw-away bottom of this blouse. i'm thinking this is just another retailer maternity t | mildly negative | Target Market Pregnant women
Product Knits blouse from the Tops department
Sentiment Class Mildly negative
Sales Strategy
1 Highlight the top portion of the blouse
Focus on the beautiful purple flowers and the overall design of the top portion
Use highquality images and videos that showcase the top of the blouse
Emphasize the uniqueness of the floral design and its ability to attract attention
2 Downplay the negative aspects of the bottom portion
Focus on the positive aspects of the flowy green fabric such as its comfort and breathability
Highlight the versatility of the bottom portion and its ability to be dressed up or down
Use customer reviews that emphasize the positive aspects of the bottom portion
3 Offer additional design elements
Introduce accessories that can be used to enhance the overall design of the blouse such as scarves or belts
Offer a wider range of colors and patterns to cater to different tastes
Create a designer version of the blouse that includes additional design elements such as lace or embroidery
4 Address customer concerns
Offer a more detailed description of the blouse including the fabric composition and construction
Provide clear and accurate sizing information
Offer a moneyback guarantee to address any customer concerns about the product
5 Leverage market trends
Research the latest trends in maternity fashion and incorporate them into the design of the blouse
Offer a range of maternityfriendly features such as adjustable straps and nursing friendly designs
Partner with influencers who are aligned with the target market and have a positive reputation for maternity fashion |
Bottoms | Pants | First, let me say i really like these pants before i get into what's wrong with them. the fabric is a nice weight and drapes really pretty. they are very long for you leggy girls out there or ladies who like to wear platform shoes and that's a plus for me.
now for the issues: the waist runs small, but not so much that i can't wear them. they are roomy and comfy otherwise, just snug there. the hem came out of mine, so that's the big bummer here. i have to hem them, which is a chore and i wish th | mildly positive | Note The product name and brand are not included in the text therefore I will use Bottoms and Pants instead
Sales Strategy
1 Target LongLegged Women and Platform Shoe Wearers
Leverage the products length advantage to attract women with long legs and those who prefer platform shoes
Create targeted marketing campaigns showcasing women with long legs wearing the pants
Offer promotions or discounts for customers who purchase the pants with platform shoes
2 Address the Waist Size Issue
Acknowledge the small waist size and emphasize the products roominess and comfort
Offer size adjustments or alterations to ensure a perfect fit
Provide clear size guidelines and measurements on the product page
3 Focus on the Hemming Issue
Highlight the inconvenience of having to hem the pants
Offer solutions such as providing prehemmed options or offering hemming services at the store
Create a Hemming Made Easy campaign showcasing the ease of getting the pants hemmed
4 Leverage Customer Sentiment
Use positive customer reviews and testimonials to build trust and credibility
Create a Real Women Wearing Real Pants campaign showcasing actual customers wearing the pants
Offer incentives for customers to share their positive experiences
5 Stay UptoDate with Market Trends
Keep an eye on emerging fashion trends and customer preferences
Adjust the product offering to align with current and future trends
Offer innovative features and designs to attract new customers and retain existing ones |
Intimate | Lounge | These shorts are super comfy and the color is awesome! | strongly positive | Sales Strategy
1 Leverage the products comfort and color
Highlight the products super comfy and awesome color attributes in all marketing materials and sales pitches
Create highquality visual content showcasing the products comfort and color
Offer promotions that emphasize the products comfort and color such as Buy one get one free deals on pairs of shorts
2 Build upon the positive customer sentiment
Leverage the positive sentiment expressed in customer reviews to build trust and credibility
Use customer testimonials to showcase the products benefits and demonstrate its popularity
Create a sense of community around the product by engaging with customers and responding to reviews
3 Tap into the market trend of comfortable and stylish loungewear
The growing demand for comfortable and stylish loungewear is creating an opportunity for this product
Position the product as a perfect fit for this trend highlighting its comfort and fashionforward design
Offer additional products that complement the shorts such as tshirts or hoodies
4 Focus on the value proposition
Clearly define the value proposition of the product emphasizing its comfort color and style
Use compelling language to communicate the products benefits and how it can enhance the customers lifestyle
Offer a clear call to action that encourages customers to purchase the product
5 Track and measure results
Monitor key metrics such as sales conversion rate customer engagement and brand awareness
Use data insights to optimize the sales strategy and make adjustments as needed
Continuously test and refine the sales strategy to ensure its effectiveness |
Tops | Blouses | I really like this blouse a lot. very very easy to wear!! i wore with pencil skirt to work and with skort as shown similar on model with sandals on weekend. very flattering and great blue color!!! very happy with this purchase. highly recommend. i am 5'6" short torso and my usual 6 worked. | strongly positive | Sales Strategy
1 Leverage the products ease of wear and flattering design
Highlight the products very very easy to wear and very flattering attributes in marketing materials and sales pitches
Showcase the products versatility by featuring it in various outfits such as with a pencil skirt skort and sandals
Create a strong visual presence by using highquality images and videos that showcase the products drape and fit
2 Capitalize on the positive customer sentiment
Use customer reviews and testimonials to build social proof and demonstrate the products popularity
Leverage positive sentiment to build trust and credibility with potential customers
Create a sense of community by engaging with customers who have purchased the product and sharing their experiences
3 Target the specific customer segment
Focus on the target audiences height and body type as the product is specifically designed for women with short torsos and a usual size of 6
Create targeted marketing campaigns that reach the specific customer segment
Offer promotions and discounts that are relevant to the target audiences needs and preferences
4 Trendspotting
Stay informed about current fashion trends and identify how the product aligns with them
Leverage trendspotting to create a sense of exclusivity and relevance
Offer additional accessories or complementary products that are popular among the target audience
5 Customer service
Provide excellent customer service to build relationships and foster loyalty
Be responsive to customer inquiries and feedback
Offer a seamless and positive customer experience from the moment of purchase to aftersales service |
Dresses | Dresses | Simply put, this dress will make you feel like joan from mad men (in all the best ways). amazingly form-fitting and impeccably constructed, like you imagine clothes used to be. it's true there are hook & eye closures between each button from about the waist up; yes they are a bit tedious, but they're essential to the flawless, gapless fit of this button-up style. i'm 5'4" 120-125# and got the 2p based on reading every single review posted. it's a *tinge* tight but i'm very happy with it and the | strongly positive | Sales Strategy for Dress Product
1 Highlight the FormFitting and Construction
Emphasize the dresss amazingly formfitting and impeccably constructed qualities
Showcase the dresss ability to flatter various body types and highlight its flawless gapless fit
Use highquality images and videos that showcase the dresss fit and construction
2 Address the Hook and Eye Closures
Acknowledge the inconvenience of the hook and eye closures but emphasize their necessity for a perfect fit
Offer solutions for customers who find the closures challenging such as providing a size guide or offering alterations
Highlight the positive reviews that mention the closures effectiveness
3 Leverage Customer Sentiment
Use the positive customer sentiment to build trust and credibility
Share customer reviews and testimonials that highlight the dresss transformative power and its ability to make customers feel confident and stylish
Create a sense of community by showcasing customer photos and videos wearing the dress
4 Tap into Market Trends
The dresss vintageinspired design aligns with the current trend of retro fashion
Leverage this trend by highlighting the dresss vintage appeal and its ability to evoke a sense of nostalgia
Offer additional products that complement the dress such as accessories or shoes
5 Focus on Value and Affordability
While the dress is clearly a premium product emphasize its value for money
Highlight the dresss durability longevity and ability to be a wardrobe staple for years
Offer competitive pricing and consider providing promotions or discounts to attract new customers |
Tops | Knits | In my opinion, the quality and uniqueness of this piece far definitely warrants a full price purchase. adorable cut and style, comfortable and cute. it's the perfect flexible top to wear to work with a skirt or more casually with your favorite pair of jeans. love this! | strongly positive | Sales Strategy
1 Leverage the products unique features and high sentiment
Focus on the products quality uniqueness and adorable cut and style
Use customer reviews to showcase the products positive attributes
Create compelling marketing content that highlights the products versatility and comfort
2 Target the right customer segment
Identify the target audience for this product such as working professionals and fashionconscious individuals
Develop targeted marketing campaigns that reach the relevant customer segments
Offer promotions and discounts that are tailored to the target audiences interests
3 Create a strong customer experience
Provide excellent customer service and prompt order fulfillment
Offer a seamless online shopping experience with clear product descriptions and highquality images
Create a sense of community around the product by engaging with customers on social media and online forums
4 Optimize for search engine visibility
Use relevant keywords and optimize the product listing to improve search engine visibility
Build backlinks to the product page to increase organic traffic
Create a strong presence on social media platforms where the target audience is active
5 Track and analyze data
Monitor key metrics such as sales conversion rates customer engagement and website traffic
Use data analytics to identify areas for improvement and optimize the sales strategy
Continuously test and refine the sales strategy to ensure maximum return on investment |
Tops | Blouses | The shirt is great except for the arms!! the band around the arms are tight and it makes the arm holes gape weirdly unless you are standing with your arms straight down by your side. | neutral | Sales Strategy
1 Reframe the problem
Instead of focusing on the arm holes gaping emphasize the products versatility and ability to accommodate various body types
Highlight the adjustable straps and the ability to customize the fit to the customers specific needs
2 Create a howto guide
Provide a detailed guide on how to wear the blouse properly emphasizing the need to adjust the straps for a perfect fit
Include images or videos demonstrating the proper way to wear the product
3 Offer additional accessories
Introduce a range of accessories such as camisoles or undershirts that can be worn underneath the blouse to provide extra coverage and prevent the arm holes from gaping
Offer a bundle deal that includes the blouse and accessories at a discounted price
4 Target specific customer segments
Identify customer segments that are most likely to benefit from the product and its unique features
Focus your marketing and sales efforts on reaching these segments
5 Leverage market trends
Stay informed about current fashion trends and customer preferences
Use this knowledge to develop new product variations or marketing strategies that align with the latest trends |
Tops | Sweaters | I didn't end up keeping this, and i feel like i might regret it. ;) i have a similar sweater. this jacket is super streamlined with a sleek fit. the bummer for me was that it didn't have snaps to hold the collar down to the jacket when it was unzipped, so the flaps seemed to flop around. the s was perfect. not too tight. i'm 5'8", 140 lbs, 34c. | mildly positive | Sales Strategy
1 Highlight the sleek fit and streamlined design
Emphasize the jackets super streamlined and sleek fit to attract customers who value a stylish and modern design
Use highquality images and videos that showcase the products flattering silhouette and streamlined appearance
2 Address the lack of snaps for collar containment
Acknowledge the customers concern about the flaps flopping around when the jacket is unzipped
Highlight the benefits of the lack of snaps such as a more streamlined design and a more comfortable fit when the jacket is unzipped
3 Focus on the perfect size and fit
Emphasize the customers experience of the S size being perfect for their body highlighting the products size inclusivity
Use customer reviews and testimonials to showcase the products versatility in sizing and fit
4 Leverage market trends
Tap into the growing trend of minimalist and streamlined fashion designs
Position the jacket as a stylish and practical choice for customers who value simplicity and functionality
5 Offer a moneyback guarantee
To address the customers potential regret offer a moneyback guarantee to minimize the risk of purchase
This will give customers confidence in their decisionmaking and encourage them to try the product |
Jackets | Outerwear | I loved this vest from the moment i saw it. sadly, though, it runs way too large. i first ordered it in a small and then an xs when it popped back. even the xs was too large around my shoulders and waist. the color was also a bit more beige than in the photos, which was ok, but i had to return it because of the size. | neutral | Sales Strategy for Outerwear Vest
1 Address the Size Issue
Action Offer a wider range of sizes to accommodate various body types
Explanation The current size issue is a major complaint and offering a wider range of sizes will address this concern and increase customer satisfaction
2 Focus on the Color Accuracy
Action Improve the accuracy of product photos to reflect the actual color of the vest
Explanation The color discrepancy is a minor issue but improving the accuracy of product photos will ensure customer expectations are met
3 Highlight the Versatility
Action Showcase the vests versatility by featuring it in various fashion settings and highlighting its ability to be worn in different weather conditions
Explanation The vests versatility is a key selling point and showcasing it in different settings will help customers see its adaptability
4 Offer a MoneyBack Guarantee
Action Implement a moneyback guarantee to address size concerns and build customer confidence
Explanation Offering a moneyback guarantee will allow customers to purchase the vest without worry and provide a sense of security
5 Leverage Market Trends
Action Stay uptodate with the latest fashion trends and incorporate them into the vests design and marketing strategy
Explanation By leveraging market trends the vest can remain relevant and attract a wider customer base |
Tops | Sweaters | It really is a beautiful sweater. the material is super soft and feels luxurious. unfortunately, it just looked too bulky on me and accentuated my width. maybe if i were taller, i could pull it off. | neutral | Sales Strategy for Sweaters Class Tops Department
1 Target Tall Customers
Leverage the products too bulky sentiment to identify potential customers who are tall and slender
Create targeted marketing campaigns and content showcasing the sweater on tall models
Offer size recommendations specifically for tall individuals on the product page and in store
2 Downplay Bulginess
Focus on the sweaters softness and luxurious material rather than its bulkiness
Use highquality photography that emphasizes the sweaters drape and flow rather than its size
Offer alternative styling options that showcase the sweater in a more flattering way on a variety of body types
3 Size Inclusivity
Acknowledge the products size limitations and offer solutions for customers who may not be tall
Consider offering a wider range of sizes to accommodate various body types
Provide clear size guidelines and detailed measurements for each size on the product page
4 Customer Feedback Integration
Use the customer sentiment too bulky to gather insights into the products fit and size issues
Implement a system to collect customer feedback and reviews on the product page to help others make informed decisions
Offer excellent customer service and be responsive to feedback to address any concerns or provide size recommendations
5 Market Trend Alignment
Align the product with the latest fashion trends and customer preferences for soft luxurious fabrics and versatile knitwear
Offer the sweater in a variety of colors and styles to cater to different tastes and preferences
Collaborate with fashion influencers or bloggers to showcase the sweater in different settings and demonstrate its versatility |
Dresses | Dresses | Very pretty. runs true to size. waist is higher than in the photo, as other reviewers have stated. correct fit is important because the arm openings are a little big, i thought, and when i sized up to try to get the waist a little lower, the arms were too large. | mildly positive | Sales Strategy
1 Focus on the products correct fit
Highlight the products high waist and emphasize the importance of correct fit
Create content that showcases the products fit on various body types
Offer size guides and a clear return policy to ensure customer satisfaction
2 Address the arm opening issue
Acknowledge the customers concern about the arm openings being too big
Offer solutions for customers who find the arm openings too large
This could include recommending sizing up or down to achieve the desired fit
3 Leverage market trends
The products sentiment class is mildly positive so leverage this positive sentiment to attract new customers
Use customer reviews and testimonials to showcase the products popularity and positive attributes
Create content that highlights the products versatility and its ability to suit various occasions
4 Offer a competitive price
Review the market competition and compare prices to ensure the product is competitively priced
Consider offering promotions or discounts to attract new customers and drive sales
5 Create a seamless customer experience
Ensure the product listing on the website is clear accurate and comprehensive
Offer a smooth and easy checkout process
Provide excellent customer service to address any issues or concerns promptly |
Intimate | Swim | I'm only 5'3" so i ordered a small but i have a larger rear (size 4-6) end and bust (32dd). the small gave me plenty of room in the top. the bottom area was definitely meant for someone with a smaller butt but i don't feel over exposed or anything. the fabric on the bottom is thick which is really nice. it makes the body seem slim and keeps the white from being see through even when wet. the long sleeve design is also awesome! i have gotten numerous compliments on it. the top has an inner liner | strongly positive | Sales Strategy for Intimate Swimwear Product
1 Target Market
Focus on customers with similar body types to the reviewer specifically those with larger rear and bust sizes and smaller frames
Highlight the products ability to provide ample room in the top and minimize exposure in the bottom area
Use imagery and messaging that resonates with this target audience such as feeling confident in your own skin and embracing your natural curves
2 Leverage Customer Sentiment
Emphasize the positive sentiment expressed in the review such as feels slim and keeps the white from being seethrough even when wet and I have gotten numerous compliments on it
Use social media platforms and online communities where this target audience is active to showcase reallife customer testimonials and reviews
Create a sense of community and belonging by engaging with customers in these spaces and encouraging them to share their own experiences
3 Market Trends
Align the product with current market trends in the intimate swimwear industry such as the growing demand for longsleeved designs and fabrics that offer coverage and comfort
Offer additional features that cater to the specific needs of the target audience such as adjustable straps or breathable fabric
Monitor industry influencers and fashion bloggers to see how they are incorporating similar products into their own wardrobes and use their endorsements to reach a wider audience
4 Sales Messaging
Craft compelling sales messaging that emphasizes the products key features and benefits such as its ability to provide coverage and comfort while enhancing confidence
Use clear and concise language that accurately reflects the products size and design
Highlight the inner liner and longsleeved design as additional features that enhance the overall experience
5 Customer Service
Provide exceptional customer service to build trust and rapport with potential buyers
Offer a seamless and efficient ordering process with clear size guides and detailed product descriptions
Be responsive and attentive to customer inquiries and concerns ensuring a positive experience throughout the purchase journey |
Bottoms | Skirts | Living in alaska means fall starts early and winter runs long. this great little skirt is perfect for casual fridays and weekends. i am 4'11 and ordered the petite 4, which is a little big around the waist, but could tuck a sweater or shirt in. absolutely love this skirt and thinking about purchasing in another color. | strongly positive | Sales Strategy for Skirts Product in Bottoms Department
1 Target Market
Focus on women in Alaska who experience early fall and long winters
Emphasize the products suitability for casual Fridays and weekends
Cater to customers with a body type that requires a size adjustment
2 Product Positioning
Highlight the skirts versatility and ability to be paired with various tops
Showcase the products comfort and style
Address the customers concern about the size being a little big around the waist and offer solutions like tucking in a sweater or shirt
3 Content Marketing
Create content that showcases the product in various settings and with different body types
Use lifestyle imagery to create a sense of wearability and inspire customers
Share customer testimonials highlighting the products positive impact on their fall wardrobe
4 Sales Promotions
Offer promotions and discounts during the fall season to attract new customers and drive sales
Create a sense of urgency by highlighting limitedtime offers
Partner with influencers to reach a wider audience and leverage their positive sentiment
5 Customer Service
Provide excellent customer service to build trust and rapport with customers
Be responsive to customer inquiries and concerns promptly
Offer a flexible return and exchange policy to address any issues with the product |
Intimate | Lounge | Lightweight, soft cotton top and shorts. i think it's meant to be a beach cover-up but i'm wearing it as a thin, light-weight summer outfit on these hot hot days. the top has a loose elastic around the bottom which i didn't realize when i ordered it, but i like it and it matches the look in the photos. and the shorts are very low-cut - don't expect them up around your waist. again, i like that. some might want to wear a cami underneath because it's a thin cotton but i'm fine as-is. i bought it i | strongly positive | Sales Strategy for Intimate Lounge Product
1 Emphasize the products lightweight and breathable nature
Highlight the soft cotton material and its ability to keep the user cool in hot weather
Use imagery that emphasizes the breezy and lightweight feel of the fabric
Position the product as a perfect companion for hot days and beach wear
2 Focus on the lowcut design
Acknowledge the lowcut design and its unique appeal
Market the product as a statement piece that turns heads
Create a sense of excitement and confidence associated with wearing the product
3 Highlight the loose elastic and matching look
Emphasize the loose elastic on the top and its ability to provide a relaxed fit
Showcase the products ability to match the look in the photos
Create a sense of authenticity and effortless style
4 Leverage customer sentiment
Use the positive customer sentiment to build trust and credibility
Share customer reviews that highlight the products comfort style and fit
Create a sense of community and shared experience
5 Market the product as a versatile summer outfit
Highlight the products versatility as a beach coverup or a lightweight summer outfit
Showcase different ways to wear the product in various settings
Position the product as a musthave for any summer wardrobe |
Tops | Blouses | Wanted to like this top but it looks terrible and does not lay right. the bust line is not tight enough to contrast the rest of the top being flowy. does not give any shape to the body. do not recommend for anyone with a medium to large chest. | mildly negative | Sales Strategy
1 Reframe the products negative sentiment
Instead of focusing on the products flaws emphasize its positive attributes like its flowy design and soft fabric
Highlight the tops ability to create a sense of casual elegance and effortless style
Use customer testimonials that showcase the products versatility and flattering fit
2 Address the products fit issues
Offer a wider range of sizes to accommodate a variety of body types
Provide clear and accurate size charts and detailed fit information
Create a size guide section on the product page to help customers find the perfect size
3 Leverage market trends
The Blouses class is experiencing growth in popularity due to its versatility and affordability
Capitalize on this trend by promoting the product as a musthave for any wardrobe
Offer promotions and discounts to attract new customers and drive sales
4 Focus on the target audience
The product is specifically designed for women with medium to large chests
Understand their unique needs and challenges when choosing tops
Offer a range of products that cater to their specific body proportions and provide a flattering fit
5 Create a sense of urgency
Offer limitedtime promotions and flash sales to encourage customers to purchase the product
Create a sense of scarcity by highlighting the limited availability of certain sizes or colors |
Tops | Blouses | I just can't get past how different the blouse i got is from the photo. mine has dark colors, really dark colors. this top fits a bit large and the neck is quite wide. i thought it flowed well and fit nicely in my regular size large. i liked the length and the fact that it's shorter than shown. it still covered my bum. the back has a cute peplum ruffle and there are little bronze colored beads along the bottom edge in both the front and back. i would have kept it had been the blouse shown in t | mildly negative | Sales Strategy
1 Address the Color Discrepancy
Highlight the blouses versatility and ability to flatter various skin tones by emphasizing its dark color palette
Showcase the blouse in different lighting conditions to demonstrate its color accuracy
Offer additional images that showcase the blouse in various settings and on different models
2 Address the Size and Fit Issues
Emphasize the blouses flowy and relaxed fit highlighting its ability to fit comfortably over the body
Offer a size guide and clear sizing instructions to help customers find the perfect fit
Provide a clear return and exchange policy to address any fit concerns
3 Leverage the Back Peplum and Beads
Highlight the blouses unique back peplum and the delicate bronze beads that add a touch of whimsy and sophistication
Showcase the blouse in ways that emphasize its back features such as in photos or videos
Offer accessories that complement the blouse such as belts or scarves
4 Address the Length Concern
Emphasize the blouses length and its ability to cover the bum without being too overwhelming
Provide clear measurements and a size guide to help customers determine the appropriate length for their body
Offer a variety of length options for the blouse to cater to different preferences
5 Focus on Customer Sentiment
Address the customer sentiment by acknowledging the negative reviews and demonstrating empathy
Offer a personalized customer service experience to address any concerns and build relationships
Use customer feedback to improve the product and its listing to better meet customer needs |
Tops | Blouses | I just purchased this blouse in store! the fabric has a nice weight and drape, feels nice to the touch and is opaque. i'll be wearing this one as a dress and a top. i'm 5'2" and this fell a couple inches above my knee. i typically wear an xs at retailer and opted to go with a small for the extra length and because i hate when off the shoulder silhouettes pop up and become not so off the shoulder. i laid the xs and small out to compare sizing and didn't notice a major difference width wise. i typi | strongly positive | Sales Strategy for Blouses Class Tops Department
1 Leverage the Products Features and Customer Sentiment
Highlight the products soft drapey fabric and its luxurious feel to the touch
Emphasize the products opacity and its ability to be worn as a dress or top
Use customer sentiment to showcase the products versatility and flattering fit for various body types
2 Address Customer Pain Points
Focus on the products extra length and its ability to accommodate taller individuals
Address the customers concern about offtheshoulder silhouettes becoming not so offtheshoulder
Offer solutions for customers who prefer a more modest design
3 Position the Product Against Market Trends
Tap into the growing demand for versatile and comfortable clothing items
Position the product as a stylish and affordable alternative to traditional dress and top combinations
Leverage the products positive sentiment to showcase its popularity and appeal
4 Create a Compelling Call to Action
Use clear and compelling language to encourage customers to purchase the product
Offer a strong value proposition that highlights the products benefits and affordability
Include highquality product images and videos to showcase its fit and drape
5 Implement a MultiChannel Marketing Strategy
Utilize online marketing channels to reach a wider audience
Leverage social media platforms to engage with potential customers and showcase the product in various settings
Offer targeted promotions and discounts to drive traffic and generate interest |
Tops | Fine gauge | Love it to layer. it is not heavy the perfect weight & soft material. my daughters all want to steal it! | strongly positive | Sales Strategy
1 Leverage the products layering capabilities
Highlight the products soft and lightweight material emphasizing its perfect weight for layering
Create content showcasing different layering combinations with the product
Train sales staff to guide customers on effective layering techniques
2 Capitalize on the positive customer sentiment
Use customer reviews and testimonials to showcase the products popularity and positive reception
Create a sense of community around the product by featuring customer photos and stories
Offer incentives for customers to share their experiences and reviews
3 Tap into the trend of athleisure wear
The product aligns with the growing athleisure trend so leverage this market momentum
Partner with influencers or content creators who resonate with the athleisure audience
Offer promotions that emphasize the products versatility for active and casual wear
4 Expand distribution channels
Explore new distribution channels to reach a wider audience
Partner with retailers that align with the products target market
Offer omnichannel experiences to customers across different platforms
5 Focus on customer experience
Invest in customer service and support to build strong relationships with customers
Create a seamless and positive customer journey from product discovery to purchase and aftersales service
Gather customer feedback to continuously improve the product and its overall offering |
Bottoms | Skirts | Love all the colors in this skirt and that i can wear it with a tee and flat sandals or a black jacket and heels. easy piece to wear many ways. great quality too. | strongly positive | Sales Strategy for Skirts Product in Bottoms Department
1 Leverage the Products Versatility
Marketing Message The Skirt Name is the perfect skirt for any occasion Wear it with a tee and flat sandals for a casual look or dress it up with a black jacket and heels for a night out
Social Media Content Showcase various ways to wear the skirt on different occasions Partner with influencers to demonstrate different styling options
InStore Displays Arrange the skirt in various mannequins to illustrate its versatility
2 Highlight the Products Quality
Marketing Message The Skirt Name is made with highquality materials and construction ensuring durability and comfort
Customer Reviews Emphasize positive reviews highlighting the products quality
Visual Content Showcase closeup photos and videos that showcase the fabric and craftsmanship
3 Tap into the Positive Customer Sentiment
Marketing Message Customers love the Skirt Name Read what they have to say
Social Media Engagement Encourage customer reviews and testimonials Share positive feedback and engage with customers in the comments
Content Marketing Create blog posts and articles that highlight the positive aspects of the product and customer experiences
4 Address Market Trends
Market Research Stay informed about current fashion trends and identify similar products in the market
Product Development Consider incorporating trending colors fabrics or styles into future iterations of the skirt
Marketing Strategies Leverage market trends to create targeted marketing campaigns and content that resonates with customers
5 Create a Seamless Customer Journey
Website Optimization Ensure the product listing is optimized for search engines and user experience Include highquality product images detailed descriptions and clear size charts
InStore Experience Create a welcoming and engaging instore experience Provide knowledgeable staff who can provide guidance and answer customer questions
PostPurchase Support Offer excellent customer service and support to build relationships and ensure customer satisfaction |
Tops | Knits | I like this shirt, want to love it. i am keeping this shirt hoping to have better arms by summer when i can where this top with black shorts. this shirt does cling, it's a draping sort of fabric; i love how it drapes in the front. only because i am not happy with my arms do i where a cardi with it. also, the underarm area is rather open so i'll wear a bandeau when i wear this without a cardi. | neutral | Sales Strategy for Knits Shirt in Tops Department
1 Highlight the Drape and Flow
Emphasize the draping sort of fabric and how it drapes in the front to showcase the products unique and flattering silhouette
Use highquality images and videos that showcase the drape and flow of the fabric
Create a howto guide on how to wear the shirt in different ways to maximize its drape
2 Address the Underarm Openness
Acknowledge the customers concern about the underarm area being rather open
Offer solutions such as undershirts or bandeaus to help customers feel more comfortable
Highlight the versatility of the product and its ability to be worn with various undergarments
3 Target Customers with Similar Body Types
Identify the target customer profile for this product and focus on individuals with similar body types to the customer who wrote the review
Create targeted marketing campaigns and content that resonates with this specific audience
Offer sizespecific recommendations and advice on how to wear the shirt to flatter different body types
4 Leverage Market Trends
Tap into the growing trend of athleisure and casual chic fashion
Position the shirt as a versatile piece that can be worn for both casual and dressy occasions
Offer accessories such as cardigans and belts to complete the look
5 Build Customer Relationships
Foster a sense of community and engagement with customers through social media and online forums
Offer excellent customer service and be responsive to customer feedback
Create a Love Your Shirt program to incentivize customers to share their positive experiences and recommend the product to others |
Bottoms | Skirts | This skirt is worth every penny! it appears slightly different than pictured in terms of color -- it is a cream/blue gray making it very versatile. the crochet work is beautiful and cream. it is not too bright to show every dirt mark; the cream coordinates perfectly with the leather color. it is a classic, elegant design and could be paired with a silk type or even a cashmere sweater in the cooler months to come. for me, it is tts mostly (i am usually a 4-6) and the six fits perfectly. it has an | strongly positive | Sales Strategy for Skirts Product
1 Leverage the Products Versatility
Highlight the creamblue gray color and its ability to coordinate with various leather colors
Showcase the skirts versatility in different styling combinations
Create content showcasing its adaptability for various occasions and weather
2 Focus on the Quality Craftsmanship
Emphasize the beautiful crochet work and cream fabric
Position the product as a classic and elegant design that will last for years
Offer additional images showcasing the intricate details of the craftsmanship
3 Address the Pain Points
Acknowledge the potential issue of showing dirt marks easily
Highlight the cream colors ability to conceal minor imperfections
Offer solutions for stain removal or suggest pairing the skirt with a slip dress
4 Target the Right Audience
Focus on the customer sentiment of classic elegant design and versatile
Identify target audiences who value classic and elegant style
Offer targeted marketing campaigns to reach these audiences
5 Leverage Market Trends
Align the product with the current trend of versatile and comfortable clothing
Offer additional features that cater to the growing demand for multifunctional garments
Consider incorporating elements of the boho chic trend into the products marketing and styling |
Tops | Blouses | I bought this blouse on sale in a medium because it was the last one left in the store. i usually wear a large, but surprisingly it fit. i'm a woman of color, and the off white and lace looks great with my complexion. i got many compliments on the blouse as i made my way to the register to check out. i can't wait to wear it this spring. i'll have to be careful when wearing this blouse because one good snag with a fingernail, or necklace and the lace will be torn. other than that, i'm very happy | mildly positive | Sales Strategy
1 Highlight the products versatility
Emphasize the blouses ability to fit a wide range of body types including women of color
Showcase the products versatility in different occasions and styles
Use customer reviews to demonstrate how the blouse looks on various body types
2 Focus on the products unique features
Highlight the offwhite and lace design that complements various skin tones
Mention the delicate lace fabric and its susceptibility to snags
Offer additional accessories or care instructions to help customers maintain the blouse
3 Leverage customer sentiment
Use the positive customer sentiment to build trust and credibility
Share customer reviews and testimonials to showcase the products popularity and positive impact on customers
Create a sense of community by engaging with customers and responding to their reviews
4 Tap into market trends
Identify the latest fashion trends and how the blouse aligns with them
Use data analytics to understand customer preferences and align the product offering with their needs
Offer promotions or discounts during relevant trend seasons
5 Create a seamless customer experience
Ensure the product is readily available in stores and online
Provide clear and accurate product information including size charts and material composition
Offer a smooth and efficient checkout process to facilitate a positive customer experience |
Tops | Blouses | I purchased the floral patterned version and get complimented every time i wear it. i found it to be pretty true to size, even after washing. it's a little sheer, so you'd definitely want to wear a camisole underneath for work. it's a great top for spring/summer! | mildly positive | Sales Strategy
1 Leverage the Products Features
Highlight the sheer fabric and its ability to provide a cool and breathable feel
Emphasize the floral pattern and its ability to attract compliments
Focus on the truetosize fit and the need for a camisole underneath for work
2 Address Customer Sentiment
Acknowledge the sentiment class as mildly positive and understand customer concerns about the products sheerness and the need for a camisole
Offer solutions to these concerns such as suggesting camisoles or underskirts to wear underneath
Create a sense of empathy and understanding by acknowledging the need for privacy and comfort
3 Market Trend Alignment
Position the product as a great top for springsummer aligning with the current seasonality
Highlight the products versatility and its ability to be worn for both casual and work occasions
Leverage the trend of floral patterns and sheer fabrics to attract customers
4 Sales Enablement
Train sales staff on the products features benefits and customer sentiment
Provide sales staff with tools and resources to help them engage with customers effectively
Foster a positive customer experience by ensuring that sales staff are attentive knowledgeable and empathetic
5 Customer Engagement
Engage with customers through social media email marketing and other channels to build relationships and gather feedback
Offer promotions and incentives to encourage customers to purchase the product
Create a community around the product by sharing customer testimonials and reviews |
Bottoms | Jeans | First off: kudos to the other reviewers for setting the expectation re: the color on these! they are not a dark rinse at all - not even close. they're a light-to-medium hue with fading down the front of the thighs. with that in mind, i do like the color - especially for spring - but would have been very miffed had i ordered these and they arrived so starkly different from the online photo.
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i typically wear a 27-29, depending on the brand and waist rise. these were an online return t | neutral | Note The product is from the Bottoms department and belongs to the Jeans class
Sales Strategy
1 Reframe the color perception
Highlight the fading down the front of the thighs emphasizing the lighttomedium hue and its versatility for spring
Use highquality photos that accurately depict the color and fading effect
Create a clear and accurate color description that accurately matches the actual product
2 Address the misaligned online photo
Ensure that the online photos are updated to reflect the actual color and fading effect accurately
Offer a sidebyside comparison of the product image and the actual product photo
Provide clear and detailed information about the color and fading down the front of the thighs
3 Focus on the customers size
Address the customers concern about the size being different from their usual range
Offer a size guide and clear sizing instructions
Provide a clear return policy to address any sizing issues
4 Leverage market trends
Capitalize on the trend of light and medium washes for spring
Offer additional color options that align with the current market trends
Create a sense of urgency by highlighting the limitedtime availability of certain colors
5 Build customer trust
Build trust by providing excellent customer service and prompt responses to inquiries
Offer a moneyback guarantee to address any concerns or dissatisfaction
Create a positive customer experience by offering free returns and easy exchanges |
Intimate | Lounge | This is baby soft and a great basic. i ordered my normal size large and it clings in an unattractive way so you might want to size up for a better fit if you're not going to wear it as a layer. the black color is saturated in a good way. it's also very long but i'm short so this would be perfect for taller frames. | strongly positive | Target Market Women aged 1824 who are looking for comfortable and stylish intimate apparel
Product Lounge class underwear in the Intimate department
Customer Sentiment Strongly positive
Market Trend Increased demand for comfortable and stylish intimate apparel
Sales Strategy
1 Highlight the Soft and Breathable Fabric
Emphasize the babysoft texture and breathable fabric to appeal to customers seeking comfort
Use highquality imagery and language that emphasizes the softness and breathability of the fabric
2 Address Size Concerns
Acknowledge the customer sentiment about the size issue and provide clear sizing guidelines
Offer a sizeup recommendation for those who want a better fit and encourage customers to read the reviews
3 Focus on the Length and Versatility
Highlight the products length and versatility as being perfect for taller frames
Position the product as a solution for women who are tall and want comfortable and stylish intimate apparel
4 Leverage the Positive Customer Sentiment
Use the positive customer sentiment to build trust and credibility
Share customer reviews and testimonials that emphasize the products comfort style and quality
5 Market the Product in Line with Market Trends
Tap into the increasing demand for comfortable and stylish intimate apparel by positioning the product as a perfect fit for the target market
Use market research to understand the specific needs and preferences of the target market and align the product offering with those trends |
Bottoms | Skirts | The skirt is comfortable and as pictured. it also ran tts. i'm 5'5" tall and weigh 140 lbs. i had the medium and didn't need to size up to a large. when you put the skirt on a normal body, it looks like you are wearing an easter egg... and not in a good way. | mildly negative | Sales Strategy
1 Leverage the products comfort and fit
Highlight the skirts comfort and ease of fit in marketing materials and customer reviews
Focus on the products ability to flatter a variety of body types and its ability to provide a comfortable and flattering fit
Offer a size guide to help customers find the perfect size for their body
2 Address the negative sentiment
Acknowledge the customer sentiment and address the concerns raised in the review
Offer a solution for the problem of the skirt looking like an easter egg on a normal body
This could include offering a larger size or a different style of skirt that is more flattering for a normal body
3 Capitalize on the trend of comfortable and stylish clothing
The market trend for comfortable and stylish clothing is increasing and this product aligns perfectly with that trend
Highlight the skirts comfort and style in marketing materials and customer reviews
Offer a variety of colors and styles to appeal to a wide range of customer preferences
4 Focus on the target audience
Identify the target audience for the product and understand their specific needs and preferences
Tailor marketing messages to the target audience to address their specific concerns and desires
Offer promotions and discounts that are relevant to the target audience
5 Monitor and track results
Track the results of the sales strategy by monitoring key metrics such as sales conversion rate customer satisfaction and brand awareness
Use this data to make adjustments to the strategy as needed to improve sales and customer satisfaction |
Bottoms | Jeans | The embroidery is actually navy blue, not black like it shows in the photos, which was even better for me. these are so soft and feminine looking. love love love! please make more decorated and embroidered hyphens like you have in the past retailer :) | strongly positive | Sales Strategy
1 Enhance Product Photography
Update product photos to accurately reflect the navy blue embroidery
Use highquality photography techniques to showcase the softness and femininity of the jeans
Include closeup photos that highlight the intricate embroidery and design details
2 Focus on the Embroideries
Highlight the unique and eyecatching embroidery designs
Create a dedicated section on the website showcasing the different embroidery options
Offer customization options for embroidery color and placement
3 Emphasize the Softness and Femininity
Use customer sentiment to emphasize the softness and femininity of the jeans
Create marketing content that resonates with a feminine audience
Offer styling tips and ideas that showcase the jeans in a feminine way
4 Leverage Market Trends
Research current market trends and identify the growing demand for embroidered clothing
Position the jeans as a trendy and fashionable item
Offer competitive pricing to attract customers who are looking for value
5 Build Relationships with Retailers
Build strong relationships with retailers to ensure they are fully invested in promoting the product
Provide training and resources to help retailers understand the product and its unique selling points
Offer incentives and promotions to encourage retailers to sell the jeans aggressively |
Tops | Knits | I love the model's pairing of this sweatshirt and was struck by it when i walked in the store! like the other reviewer said, you could dress up or down (despite the "sweatshirt" name) and i'm planning to wear it with the galleria corduroy skirt and gray booties. love the stitched pockets on the side! (but i'm unlikely to put anything there since it would probably fall out!)
sizing: definitely boxy as the first reviewer said. i'm solidly a small in most tops, and this one i have a bit of spare | mildly positive | Sales Strategy
1 Highlight the versatility of the product
Emphasize the dress up or down aspect of the product highlighting its ability to be worn in various settings
Showcase the products compatibility with other items in the customers wardrobe such as the galleria corduroy skirt and gray booties
Create a visual representation of different ways to style the product
2 Address the sizing concerns
Acknowledge the boxy sizing and provide clear sizing guidance
Offer sizespecific recommendations based on customer reviews and body types
Include clear size conversion charts and detailed measurements
3 Focus on the unique features
Highlight the stitched pockets on the side as a unique and practical feature
Explain the potential uses for the pockets and emphasize their functionality
Show closeup images of the pockets and their design
4 Leverage market trends
Tap into the growing trend of athleisure wear and the increasing demand for comfortable and stylish clothing
Position the product as a perfect example of the athleisure trend
Use market data and industry insights to support this positioning
5 Create a sense of urgency
Offer limitedtime promotions or discounts to incentivize customers to purchase the product
Create a sense of scarcity by highlighting the popularity of the product and its limited availability
Use urgencydriven language in marketing materials and sales pitches |
Dresses | Dresses | I ordered this dress to wear for summer weddings this year. i am both surprised and excited that it fits.
i normally wear an 18, sometimes a 16. stores like retailer are a place i go to admire fun cloths, but not to actually shop. i was concerned that the xl was going to be a fake xl- this happens sometimes. a brand only makes clothing up to a 12, so they're xl is really a 12. but not so! i feel like the xl could fit a 16 - 20. the l would probably fit a 16 as well.
this dress fits in | mildly positive | Note The text provided is a customer review of a dress
Sales Strategy
1 Target Market
Focus on customers who are size 1620 and are looking for a dress for summer weddings
Highlight the dresss versatility in sizing stating that it can fit a range of body types from size 16 to 20
Use targeted marketing channels to reach this specific audience
2 Clear and Accurate Product Information
Provide accurate sizing information stating that the XL size is equivalent to a size 12 and that the L size can fit a size 16
Include clear and detailed product specifications on the website such as fabric composition color options and measurements
3 Customer Testimonials
Showcase positive customer reviews and testimonials that emphasize the dresss fit and comfort
Use customer reviews to build social proof and demonstrate the dresss popularity among customers
4 Competitive Pricing
Research the competition and compare prices to ensure that the product is competitively priced
Offer promotions or discounts to attract new customers and drive sales
5 Excellent Customer Service
Provide prompt and efficient customer service to address any concerns or questions related to the dress
Go the extra mile to ensure customer satisfaction and build strong relationships |
Tops | Blouses | Intrepid soul that i am, i washed it in the machine in cold water on a 25 minute cycle, then put it in the dryer for 8 minutes, shook it out, hung it up, and it is just the same as when it went in. doesn't need to be ironed and didn't shrink. yes, the swing is vast, but that is part of its charm. pair it with a fitted piece on the bottom and no one will think that you are actually needing that much material to cover anything! i think it is fun, something i will use for years, wonderfully comfort | mildly positive | Sales Strategy
1 Highlight the products ease of care
Emphasize the products ability to be washed and dried in the machine without requiring ironing or shrinkage
Focus on the convenience and timesaving benefits of this feature
Use customer testimonials that highlight the ease of care
2 Emphasize the products versatility
Highlight the products vast swing and its ability to pair with a fitted piece on the bottom
Showcase the products ability to be worn in various occasions and styles
Use customer testimonials that highlight the products versatility
3 Leverage the products positive sentiment
Use the products positive sentiment to build trust and credibility
Create content that showcases the products positive aspects
Use customer testimonials that highlight the products positive attributes
4 Target the product to the right audience
Identify the target audience for the product and focus on their specific needs and preferences
Develop marketing strategies that resonate with the target audience
Use customer segmentation to target specific groups of customers
5 Offer exceptional customer service
Provide prompt and efficient customer service to build strong relationships with customers
Monitor customer feedback and address any issues or concerns promptly
Use customer service to build loyalty and encourage repeat business |
Dresses | Dresses | I saw this dress a few weeks ago in the store, tried it on but didn't have anywhere in mind to wear it so i passed. noticed it on sale online and had to order. it is so comfortable and flattering. the material is thicker therefore it keeps a nice shape. not slinky at all. | strongly positive | Sales Strategy for Dress Product
1 Leverage the products features and customer sentiment
Highlight the products comfort flattering fit and thicker material that keeps a nice shape
Use customer reviews and testimonials to showcase the positive sentiment and reallife experiences
Create highquality visual content that showcases the dress in various settings and on different body types
2 Focus on the products versatility
Emphasize the dresss versatility for various occasions from casual events to formal gatherings
Create content that demonstrates how to style the dress in different ways
Offer additional accessories like scarves or belts to further enhance the dresss versatility
3 Capitalize on the current market trend
Leverage the current trend of comfortable and stylish dresses
Position the product as a musthave for the upcoming season
Offer promotions or discounts to attract new customers and drive sales
4 Create a sense of urgency
Highlight the products popularity and limited availability
Offer limitedtime promotions or flash sales to encourage immediate purchase
Use countdown timers on product pages to create a sense of urgency
5 Implement a multichannel marketing strategy
Utilize various marketing channels to reach a wider audience
Use social media platforms to engage with potential customers and showcase the product
Run targeted advertising campaigns to reach specific demographics and interests |
Tops | Blouses | This top! i was hesitant to try this on because it felt too busy, however it is a must have. it's just the right amount of lace and detail. i am typically an m in retailer tops (sometimes l depending on the designer; i'm a 32/34ddd). i initially tried a l in this thinking it had no stretch but ended up going with the medium. the arms were a tad tight but stretched slightly after an hour of wear and it fits perfectly everywhere. i think if you size up it will be too "blousy." highly recommend this- | strongly positive | Sales Strategy for Blouses Top in Tops Department
1 Leverage the Products Features and Customer Sentiment
Focus on the products unique features like the perfect amount of lace and detail and its ability to fit perfectly everywhere
Highlight the positive customer sentiment and emphasize the positive reviews highlighting its fit and comfort
Use customer testimonials and reviews to showcase the products benefits and build trust
2 Size Up and Down Strategy
Based on the customers feedback offer a size up and down strategy to ensure the perfect fit
Encourage customers to try the size above and below their usual size to find the most comfortable fit
This strategy will increase the products reach and appeal to a wider range of body types
3 Target Market
Identify the target market for this product which includes women with similar body types to the customer who wrote the review
Develop targeted marketing campaigns and social media strategies to reach this specific audience
Offer promotions and discounts tailored to the target markets preferences
4 Upselling and CrossSelling
Offer upselling opportunities to customers who purchase the Blouses top by suggesting complementary products like accessories or other tops from the Tops department
Crosssell related products like lingerie or shapewear to enhance the overall experience and increase average order value
5 Customer Engagement and Community Building
Engage with customers who have purchased the Blouses top through social media email marketing and online forums
Create a sense of community around the product by encouraging customers to share their experiences and feedback
Offer incentives for customers to share their positive reviews and recommendations |
Tops | Blouses | The material this top is made of is extremely comfortable and flattering for my body type. i normally wear 12/14 and 12 fit great (if you have a d or bigger you may need a bigger size) spillage is possible with wrong size lol. | strongly positive | Sales Strategy
1 Focus on the products comfort and flattering fit
Highlight the materials softness and how it flatters various body types
Use customer reviews to showcase the products ability to enhance confidence and selfesteem
Create highquality visual content that showcases the products fit and comfort
2 Leverage customer sentiment
Emphasize the positive sentiment expressed in customer reviews
Use customer testimonials to demonstrate the transformative power of the product
Create a sense of community and belonging by showcasing positive reviews and customer stories
3 Address potential concerns
Acknowledge the possibility of spillage with the wrong size
Provide clear sizing guidelines and recommend appropriate sizes based on customer measurements
Offer a moneyback guarantee to address any concerns about the products quality or fit
4 Capitalize on the trend of selfexpression
Align the product with the trend of selfexpression and empowerment
Highlight the products ability to help customers feel confident and unique
Create content that inspires and motivates customers to express themselves freely
5 Drive traffic to the product page
Use targeted marketing strategies to reach the target audience
Optimize the product page for search engines to increase visibility
Offer promotions and discounts to attract new customers and drive traffic to the product page |
Bottoms | Jeans | Citizens of humanity jeans are excellent!!! i prefer high rise & this brand is my favorite. i like the clean lines & plain design. the material is comfortable- substantial with just enough stretch in the material which makes them super comfortable. i'm not constantly pulling these jeans up, they hold their shape really well & wash well too. they run tts. | strongly positive | Sales Strategy
1 Highlight the products highquality material and construction
Emphasize the substantial and comfortable material focusing on its stretch and durability
Create content showcasing the craftsmanship and attention to detail in the manufacturing process
Train sales staff to describe the material and construction with passion and expertise
2 Leverage the products excellent fit and comfort
Highlight the hold their shape really well and wash well too features
Offer virtual tryons and interactive fit guides to demonstrate the products comfort and ease of wear
Train sales staff to understand customer body types and guide customers towards the perfect size
3 Target the products target audience
Focus on the citizens of humanity sentiment and the products appeal to a wide range of consumers
Create targeted marketing campaigns that resonate with the target audiences values and lifestyle
Train sales staff to understand the target audience and tailor their approach accordingly
4 Offer exceptional customer service
Ensure prompt and efficient customer service to build strong relationships and address any concerns
Train sales staff to be empathetic and understanding and to go the extra mile to exceed customer expectations
5 Monitor and track results
Track key metrics such as sales conversion rates customer satisfaction and brand awareness
Use data insights to optimize the sales strategy and make datadriven adjustments to improve results |
Tops | Knits | While i love this top ( beautiful color and pattern) i found it to be a bit short. if it were a few inches longer i would be thrilled. i'm 5'8 , curvy, and have a long torso-- so that may be the problem. i will say that within 2 hours of wearing this, i had 5 strangers stop me and comment re: how pretty it is. i am keeping it :) | mildly positive | Sales Strategy
1 Target Market
Focus on customers with long torsos and curvy figures who are looking for stylish and comfortable tops
Leverage customer sentiment by highlighting the positive comments about the products beauty and comfort
Use targeted marketing channels to reach the specific audience
2 Product Modifications
Offer a longer version of the top to accommodate customers with long torsos
Consider adding additional features such as adjustable straps or a longer hemline to further enhance the fit and comfort
3 Customer Engagement
Engage with customers who have similar body types to the reviewer to understand their specific needs and concerns
Offer personalized recommendations and styling tips to help customers find the perfect fit
4 Social Media Marketing
Leverage social media platforms to showcase the product on models with similar body types to the reviewer
Encourage customers to share their own experiences and photos wearing the top
5 Customer Feedback
Collect and analyze customer feedback to identify areas for improvement
Use feedback to make necessary adjustments to the product and its marketing strategy |
Bottoms | Pants | I sized up based on other reviews which was good advice. i am typically a size 6 but sized up to a 10. the pants are very unique and i think on the right body type would look amazing. it seems like someone with curves and a small waist might fit these splendidly...but that's not me. i had some extra material puffing about in the zipper region. i also expected the material to be thicker but found it to be more silky. | neutral | Sales Strategy
1 Target the right customer segment
Focus on customers with a curvy body type and small waist
Leverage customer sentiment highlighting the products suitability for their body type
2 Emphasize the unique design
Highlight the unique design and the potential for a stunning appearance on the right body type
Use customer sentiment to illustrate the unique design and its impact on appearance
3 Address the material concerns
Address customer concerns about the material being too silky and not thick enough
Clarify the material composition and its intended feel to address their expectations
4 Offer size guidance
Provide clear size guidance based on customer reviews and feedback
Encourage customers to size up based on the reviews and their own body type
5 Leverage market trends
Tap into the growing demand for inclusive fashion and the desire for unique and stylish clothing
Position the product as a trendy and desirable item for the target customer segment |
Bottoms | Shorts | These shorts are comfortable and are just the right length. i have the blue and it isn't as bright as shown in the pictures, but it's a great color nonetheless that coordinates well with many wardrobe items. when i tried on my usual 25, i found the waist fit a bit snug so i bought the 26 for a comfortable fit. i should've stayed with my usual size though, because after wearing for an entire day, the shorts loosened up quite a bit and developed a saggy look to them. i'm so disappointed with this | mildly positive | Sales Strategy
1 Highlight the products comfort and length
Emphasize the products comfort and length as key selling points
Use customer reviews to showcase the products soft and breathable fabric perfect fit and optimal length
Position the product as a perfect companion for casual wear and outdoor activities
2 Address the color discrepancy
Acknowledge the color discrepancy between the pictures and the actual product
Provide accurate and updated product images that reflect the actual color
Offer a wide range of color options to cater to diverse customer preferences
3 Focus on the size fit
Highlight the importance of choosing the right size based on individual body measurements
Offer a clear size guide and size conversion chart to guide customers in selecting the perfect size
Encourage customers to read reviews and consider their usual size before making a purchase
4 Address the looseness issue
Acknowledge the issue of looseness after extended wear and provide solutions
Emphasize the products durability and its ability to withstand daily wear and tear
Offer a moneyback guarantee or exchange policy to address customer dissatisfaction
5 Leverage market trends
Stay informed about current market trends and customer preferences in the shorts market
Align the products features and marketing strategies with the latest trends to ensure its relevance and appeal
Offer innovative and trendy designs to attract new customers and drive sales |
Tops | Blouses | I am submitting this review because there were size issues mentioned in some reviews. i generally wear a size 4 but often size up to a 6 because i'm a d cup. i purchased an 8 in this because of reviews saying it was small. trying it on , the 8 is fine but it does tent out a lot at the bottom. i think i may have been fine with the 6 because of that; it seems a little big from the back view. | mildly positive | Sales Strategy for Blouses Tops Department
1 Address Size Concerns
Highlight the products size inclusivity and acknowledge the existing size issues
Offer a size guide that includes clear measurements and recommendations based on cup size and body type
Create a size chat function on the website to connect customers with a virtual stylist who can provide personalized sizing advice
2 Focus on Tenting Issue
Address the customers concern about the product tenting out at the bottom
Showcase the products flow and drape emphasizing its ability to flatter various body types
Offer a size down option for customers who prefer a more fitted look
3 Leverage Positive Customer Sentiment
Emphasize the positive aspects of the customer review such as the products comfort and fit
Use customer testimonials to showcase the products versatility and positive impact on customers
Create a Before After gallery featuring customers who have seen positive results from wearing the product
4 Market Trend Alignment
Align the product with the latest fashion trends and customer preferences
Offer a range of colors and styles to cater to diverse tastes and occasions
Partner with fashion influencers to showcase the product in various settings and demonstrate its versatility
5 Customer Engagement
Foster a sense of community around the product by engaging with customers on social media platforms
Create a platform for customers to share their experiences and provide feedback
Offer personalized promotions and discounts to incentivize customer engagement and loyalty |
Intimate | Lounge | These are very well constructed, medium weight, besutiful leggings. | neutral | Sales Strategy
1 Leverage the products high quality and craftsmanship
Highlight the wellconstructed and medium weight aspects of the product in marketing materials and sales pitches
Position the product as a premium offering that delivers both style and durability
Offer a moneyback guarantee to demonstrate confidence in the products quality
2 Focus on the products versatility
Emphasize the besutiful leggings sentiment to showcase the products ability to enhance any outfit
Create content that showcases the product being worn in various settings from casual outings to formal events
Offer a wide range of colors and sizes to cater to diverse customer preferences
3 Align with market trends
Research the latest fashion trends and incorporate them into the products marketing and design
Offer unique and trendy color combinations that align with current fashion sensibilities
Partner with influencers or fashion bloggers to showcase the product in a relevant and engaging way
4 Create a sense of exclusivity
Limit the availability of the product to select retailers or online stores
Offer limitedtime promotions or discounts to create a sense of urgency and exclusivity
Partner with exclusive brands or events to further enhance the products perceived value
5 Build customer relationships
Engage with customers through social media email marketing and personalized recommendations
Offer excellent customer service and prompt response times to build trust and loyalty
Create a community around the product by hosting events or engaging with customers on social media |
Bottoms | Pants | This jumpsuit is so, so cute. i tried it on in an xs in store but needed a petite. i ordered the xsp online, received it, but honestly it's still a little big. the xxsp is sold out, but i love the piece so much i think i'm going to have it taken in. trust me, it's just as cute as it looks, if not cuter! | mildly positive | Sales Strategy for Jumpsuit in Pants Class
1 Expand Size Range
Offer a wider range of sizes to accommodate various body types
Consider offering a petite and tall version of the product to further cater to different heights
This strategy leverages the products current issue too big and addresses customer sentiment need a petite
2 Enhance Online Ordering
Improve the online ordering system to provide a more accurate size recommendation based on user input and measurements
Offer a size alteration service for online purchases where customers can request alterations for a fee
This strategy addresses the size issue and provides a more convenient solution for customers
3 Create Additional Product Variations
Develop new variations of the jumpsuit such as different colors fabrics and materials
Offer accessories like belts scarves and hats to complete the look
This strategy expands the product offering and caters to diverse customer preferences
4 Focus on Customer Reviews and Community Engagement
Encourage customers to write reviews and share their experiences with the product
Create a community forum or social media page for customers to discuss the product and share tips
This strategy leverages positive customer sentiment and builds a sense of community around the product
5 Leverage Market Trends
Stay uptodate with the latest fashion trends and incorporate them into the product design
Offer unique and trendy features that differentiate the product from competitors
This strategy taps into the broader market trend and helps the product remain relevant |
Tops | Blouses | I really want to love this shirt, but the small is just way too big on me. for reference, i'm a 32d (which is why i didn't want to size down much more than a small), 5'6' and 125 and i'm drowning in this. i'm going to try it with different bottoms and ultimately will keep it because i do love the quality. just size down a couple of sizes!! | mildly positive | Sales Strategy
1 Size Down Recommendations
Create a size down guide based on customer reviews and feedback
Offer clear and detailed size conversion guidelines on the product page
Include size down recommendations in the product description and on the size chart
2 Focus on Quality and Versatility
Highlight the highquality fabric and construction of the blouse
Emphasize the versatility of the blouse in different occasions and styles
Showcase customer testimonials highlighting the quality and style of the blouse
3 Size Inclusive Marketing
Use inclusive language and imagery in marketing materials to showcase the product on diverse body types
Partner with influencers who represent a wide range of body sizes to demonstrate the fit and versatility of the blouse
4 CrossSelling and Upselling
Offer complementary products such as accessories or pants to complete the outfit
Upsell the product to a higher price tier by highlighting its premium quality and versatility
5 Customer Engagement and Community Building
Create a community around the product by engaging with customers on social media and online forums
Offer customerdriven content such as styling tips and outfit ideas |
Dresses | Dresses | I originally bought this dress in another color back when retailer was doing the 25% off dresses promotion a few months ago. i had seen it on a store associate at my local store and absolutely loved it, but hemmed and hawed at the original price. it was a splurge even at 25% off, but as soon as i put it on i was in love. this dress is so soft. i wore it to see some old friends, and after every hug i received a comment about how unbelievably soft it was! the material is thick enough to have a decen | strongly positive | Sales Strategy to Improve Sales of Dress Product
Product Dress from Dresses department
Sentiment Class Strongly positive
5 Points
1 Highlight Softness and Comfort
Emphasize the dresss softness and how it feels against the skin
Use imagery and sensory language to describe the material and its texture
Create a tryon experience instore and online through highquality product images and videos that showcase the dresss softness
2 Leverage Positive Customer Sentiment
Showcase customer reviews and testimonials that highlight the dresss softness and comfort
Use social media platforms to share positive reviews and usergenerated content
Create a Customer Love section on the product page showcasing positive reviews and quotes
3 Position as a Splurge Worth Investing In
Acknowledge the dresss splurge price but emphasize its high quality and durability
Highlight the dresss ability to be worn for special occasions and to receive compliments
Offer a Buy Now Pay Later option to make the purchase more accessible
4 Capitalize on Market Trends
Research current fashion trends and identify similar styles to the dress
Use trendrelated language and imagery in marketing materials and on the product page
Offer promotions and discounts that align with current market trends
5 Create a Sense of Urgency
Implement limitedtime offers and flash sales to create a sense of urgency
Offer exclusive discounts for early buyers or for customers who sign up for email lists
Use countdown timers and clear call to action messages to encourage immediate purchase |
Tops | Sweaters | Gorgeous and soft, luxurious feeling sweater! i purchased this in the pink/purple color that is no longer showing as available and just love it. it's unbelievably soft, feels like a blanket. i found that if you sort of fold the neck line under a little, it drapes like a cowl neck a little and not quite as off the shoulder....as it's very cold where i am...can't see wearing it that far off during the winter! that was my solution and i love it! i'm typically and xs, bought the xxs b/c it appeared | strongly positive | Sales Strategy
1 Highlight the luxurious feeling and softness
Emphasize the soft luxurious feeling sweater and feels like a blanket language in marketing materials and sales pitches
Use highquality images and videos that showcase the softness and drape of the sweater
Offer samples of the fabric to customers in stores and online
2 Focus on the cowl neck drape
Highlight the drapes like a cowl neck a little sentiment in marketing materials and sales pitches
Create content that demonstrates how to fold the neckline to create a cowl neck effect
Offer accessories such as scarves or shawls to complement the cowl neck drape
3 Address the cold weather concerns
Acknowledge the customers concern about wearing the sweater too far off during the winter
Highlight the sweaters warmth and ability to keep customers cozy in cold weather
Offer additional cold weather accessories such as gloves or mittens
4 Leverage customer sentiment
Use the customers positive sentiment to build trust and credibility
Share customer reviews and testimonials on the product page
Offer incentives for customers to share their positive experiences on social media
5 Target the right audience
Focus on the target audience that is most likely to be interested in the product such as women who are looking for luxurious and soft sweaters
Use targeted marketing channels to reach the desired audience |
Tops | Blouses | More flattering than it looks on the model. comes in at the waist on me. i ordered it in blue, and it's very pretty; will go nice with a business suit but requires a cami underneath for work occasions. | mildly positive | Sales Strategy
1 Focus on the products flattering design
Highlight the products ability to flatter the users figure and emphasize its more flattering than it looks on the model sentiment
Use highquality images and videos that showcase the products flattering design on various body types
Create a beforeandafter visual comparison to demonstrate the products transformative power
2 Emphasize the waistdefining feature
Focus on the products ability to define the waist and create a more flattering silhouette
Use customer testimonials that highlight the products waistdefining benefits
Create a howto guide on how to wear the product to maximize its waistdefining effect
3 Target business occasions
Highlight the products versatility for work occasions and its ability to pair with a business suit
Create a workwear inspiration gallery featuring the product paired with various business suits
Offer special promotions or discounts for purchases made with business suits
4 Create a sense of exclusivity
Emphasize the products exclusivity and limited availability
Offer limitedtime promotions or discounts to create a sense of urgency
Create a sense of community around the product by creating a dedicated online forum or social media group for customers
5 Leverage market trends
Stay uptodate with the latest fashion trends and incorporate them into the products marketing strategy
Use data analytics to identify customer preferences and tailor the products offerings to meet their needs
Offer a wide range of colors and fabrics to cater to various personal styles |
Bottoms | Skirts | Great versatile skirt, very flattering | strongly positive | Sales Strategy for Skirts Product in Bottoms Department
1 Target Audience
Focus on women who value versatility and flattering design in their clothing
Identify target audience through demographics lifestyle and online behavior
Create targeted marketing campaigns to reach the specific audience
2 Content Marketing
Develop highquality content showcasing the products versatility and flattering design
Use lifestyle imagery and customer testimonials to illustrate the product in various settings
Share content on relevant platforms and social media channels
3 InStore Promotions
Offer instore promotions and events that highlight the products versatility and ease of wear
Partner with fashion influencers to demonstrate the product in different ways
Provide customer incentives for purchasing the product
4 CrossSelling and Upselling
Leverage the products positive sentiment to crosssell other complementary products from the Bottoms department
Upsell to higherpriced versions of the same product or related products
5 Customer Engagement
Build a strong customer community around the product through online forums and social media engagement
Offer personalized recommendations and customer service to build relationships and foster loyalty |
Tops | Knits | Love this top, just received it today.
it is a very artistic interpretation for a casual top.
the blue is gorgeous!
the unique style of the peplm and the details on the front set this apart!
runs a little shorter, but i feel the length enhances it;s beauty, and is appropriate for the overall design.
love !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
ordered my usual size and it fits perfectly. | strongly positive | Sales Strategy for Knits Top in Tops Department
1 Highlight the Unique Style and Details
Focus on the peplum and front details that set this top apart from other casual tops
Use highquality images and videos that showcase the unique design and craftsmanship
Create a strong brand association with the unique style and details
2 Leverage Customer Sentiment
Use the positive customer sentiment to build trust and credibility
Share customer reviews and testimonials that highlight the products beauty and fit
Create a sense of community around the product by showcasing customer photos and videos
3 Target the Right Audience
Identify the target audience for this top based on age style and demographics
Develop targeted marketing campaigns that reach the specific audience
Use social media platforms and influencers that resonate with the target audience
4 Offer Excellent Customer Service
Provide prompt and efficient customer service to address any questions or concerns
Go the extra mile to build relationships with customers and ensure their satisfaction
Offer a seamless and positive customer experience from purchase to delivery
5 Monitor and Track Performance
Track key metrics such as sales conversion rates and customer engagement
Use data insights to identify areas for improvement and optimize the sales strategy
Continuously test and refine the strategy to drive sales growth and customer satisfaction |
Tops | Knits | This is theoretically a great summer top addition to your wardrobe. i love the floral print - it's bold and lively primary colors on a black background. i'm usually a size small in retailer tops and neither the small nor the medium fit me very well. the small was a bit too fitted everywhere and strangely, the medium gapes at the front when i'm sitting but not standing (i'm 34b otherwise height-weight proportionate with broad shoulders). another reviewer mentioned a design flaw - the floral print i | mildly positive | Sales Strategy for Tops Department Knits Product
1 Reevaluate Size Chart
The current size chart is not accurate and needs to be revised
Conduct a body scan study to determine the exact measurements for each size
Offer a wider range of sizes to accommodate various body types
This will improve the fit and address the current customer sentiment about size inconsistencies
2 Design Enhancement
Address the design flaw mentioned in the review the floral print is too large and needs to be refined
Implement a more balanced design that flatters the body and complements the floral print
Use highquality materials and craftsmanship to enhance the overall aesthetic and durability
3 Focus on the Unique Selling Proposition
Highlight the bold and lively floral print that sets this top apart from others
Emphasize the unique design that accommodates various body types and offers a comfortable fit
Position the product as a statement piece that can elevate any outfit
4 Customer Engagement
Create a community around the product by engaging with customers on social media platforms
Offer styling tips and ideas for how to wear the top in different settings
Provide excellent customer service and be responsive to any feedback or concerns
5 Market Trend Alignment
The product aligns with the current trend of bold and vibrant floral prints
Leverage the growing demand for versatile and comfortable summer tops
Offer promotions and marketing campaigns that emphasize the products unique features and benefits |
Bottoms | Pants | The model doesn't do this jumpsuit justice. absolutely gorgeous! beautifully constructed, cute details, flows well, easy to dress up or down...
5'5" 135 34 c- the 6 was perfect. | strongly positive | Sales Strategy
1 Leverage the products features and customer sentiment
Focus on the products beautiful construction cute details and flow
Use customer reviews to highlight the products positive attributes
Create highquality visual content that showcases the products aesthetics and fit
2 Target the right audience
Identify the target audience for the product based on size height and style preferences
Create targeted marketing campaigns that reach the specific audience
Offer personalized recommendations to customers based on their size and style preferences
3 Create a sense of urgency
Use limitedtime offers or flash sales to create a sense of urgency
Offer free shipping or other incentives to encourage customers to purchase the product
Track customer engagement and use data to optimize the timing of sales promotions
4 Build brand awareness
Invest in brand marketing to build awareness and establish a positive brand image
Create a strong customer community around the product
Offer customer testimonials and reviews to showcase the products popularity
5 Track and analyze data
Use data analytics to track customer behavior and sales performance
Use insights from data to optimize the sales strategy and make datadriven decisions |
Tops | Knits | I'm glad that i went with the other reviewers and sized down on this one. i bought this in a medium (usually wear a 10/12) and it fit perfectly. the colors and pattern are beautiful and will definitely look great with dark jeans/pants/shorts. the lace detail is just gorgeous! the bottom flows more loosely, but just enough to cover any midsection flaws and pairs nicely with dark skinny jeans. | strongly positive | Sales Strategy
1 Leverage the products positive sentiment
Highlight the products high customer sentiment and positive reviews
Use social media marketing to showcase customer testimonials and beforeandafter photos
Create a sense of community around the product by engaging with customers in online forums and social media groups
2 Focus on the products versatility
Emphasize the products ability to pair with various pants and jeans styles
Create content that showcases different ways to wear the product
Offer styling tips and advice to customers
3 Highlight the products flattering features
Focus on the products ability to cover midsection flaws and its flowy bottom
Use imagery and video content to demonstrate the products flattering features
Position the product as a solution for women who want to feel confident and comfortable in their own skin
4 Leverage market trends
Tap into the growing trend of body positivity and inclusivity
Offer the product in a wide range of sizes to accommodate all body types
Create content that celebrates diversity and inclusivity
5 Create a seamless customer experience
Ensure that the product is readily available and easy to purchase
Offer excellent customer service and support
Create a positive and engaging shopping experience for customers |
Tops | Knits | When i first saw this too online i thought it was beautiful. i was right. when jt came in the mail, i really loved how the embroidery was intricate and detailed. the colors also popped making it a great shirt for spring, summer, or early fall. | strongly positive | Sales Strategy for Knits Class Shirt in Tops Department
1 Leverage the Products Intricate Embroidery and Colors
Highlight the intricate and detailed embroidery on the product in marketing materials and on the website
Showcase the vibrant and eyecatching colors that make the shirt perfect for various occasions
Create highquality visual content that showcases the intricate embroidery and colors
2 Focus on the Sentiment Class
Analyze customer sentiment and leverage positive reviews to build trust and credibility
Use customer testimonials and reviews to showcase the positive experiences others have had with the product
Create content that resonates with the positive sentiment expressed by customers
3 Target Spring Summer and Early Fall
Position the product as a perfect choice for the upcoming season based on the sentiment and the products versatility
Highlight the breathable fabric and the vibrant colors that are ideal for the warm weather
Offer promotions and marketing campaigns that are targeted towards the specific season
4 Upsell and CrossSell
Offer complementary products such as accessories such as scarves or jewelry to increase the average order value
Highlight the versatility of the product and encourage customers to purchase additional items to complete their outfit
5 Build Relationships and Offer Excellent Customer Service
Invest in building strong relationships with customers by providing excellent customer service and prompt responses to inquiries
Foster a positive brand image and encourage customers to engage with the brand on social media and other platforms |
Bottoms | Jeans | Ordered these in 31p last year, prob could have worn a 30p, ordered 30p and 31p this year. the past couple of years the pilcro stet jeans in white fit me because they were cut straighter and not as curvy. this year neither size fit.
this year the cut changed and it has a curvier fit. it's the waist that doesn't work for me. if you're curvier this is probably a good fit change. | neutral | Sales Strategy for Bottoms Department Jeans Class
1 Reposition the product to target a curvier audience
Leverage the products new curvier fit to attract customers with similar body types
Create targeted marketing campaigns showcasing the product on curvier models
Offer size recommendations that emphasize the need to size up for a curvier fit
2 Address the issue of inconsistent sizing
Acknowledge the customers concern about inconsistent sizing between years
Offer a clear size guide that clearly explains the new sizing system and its differences from previous years
Provide clear return and exchange policies to address any sizing issues
3 Focus on the improved waist fit
Highlight the products improved waist fit as a key benefit for curvier customers
Use customer testimonials and reviews to showcase the positive impact on their waist fit
Offer a wider range of waist sizes to accommodate various body types
4 Leverage market trends towards inclusivity
Tap into the growing trend of inclusivity in the fashion industry
Position the product as a champion of body positivity and diversity
Partner with influencers who represent a diverse range of body types
5 Offer a seamless customer experience
Ensure the product is readily available in stores and online
Provide excellent customer service to address any concerns or questions related to the product
Offer a smooth and efficient return and exchange process to address any sizing issues |
Tops | Knits | This is my new favorite sweater. it is lightweight and drapey. very flattering. can be dressy or casual. | strongly positive | Sales Strategy
1 Leverage the products lightweight and drapey nature
Create marketing content that emphasizes the products lightweight and drapey nature
Use imagery and videos that showcase the products flow and drape
Highlight the products ability to be dressed up or down
2 Capitalize on the products flattering design
Position the product as a flattering sweater that enhances the wearers appearance
Use customer testimonials and reviews to showcase the products positive impact on body confidence
Offer styling tips and guides that demonstrate how to wear the product in different ways
3 Target the product to the right audience
Identify the target audience for the product based on demographics lifestyle and fashion preferences
Develop marketing campaigns and sales strategies that resonate with the target audiences values and interests
4 Create a sense of exclusivity
Offer limitedtime promotions or exclusive discounts to create a sense of urgency and exclusivity
Partner with influencers or fashion bloggers to showcase the product in a unique and engaging way
5 Track and measure results
Monitor key metrics such as sales conversion rate customer engagement and brand awareness
Use data insights to optimize the sales strategy and make datadriven adjustments to improve results |
Intimate | Lounge | I have this in the blue/teal color, and i love it, so far! i'm considering buying it in other colors. this tee is stretchy, comfortable, and soft, even after being washed a few times. it fit true to size on me (xs), although it's a bit form-hugging, so if you want a looser fit, consider sizing up. the only thing about the blue is that it's not quite as dark as in the photo on the website. i wish retailer would make these kinds of basic tees more often! | strongly positive | Sales Strategy
1 Leverage the products features and customer sentiment
Highlight the products comfort stretch and softness in marketing materials
Use customer reviews to showcase the positive sentiment and fit true to size
Create a sense of urgency by emphasizing the popularity of the product and the need to act now
2 Focus on the products versatility
Promote the products ability to be worn in various settings such as casual outings work or special events
Offer a wide range of colors to cater to different styles and preferences
Highlight the products ability to be paired with other items in the Intimate department
3 Address the color discrepancy
Acknowledge the discrepancy between the products color in the photo and the actual product
Provide clear and accurate color descriptions in all marketing materials
Offer additional images showcasing the product in different lighting conditions
4 Capitalize on market trends
Leverage the growing demand for comfortable and stylish clothing
Position the product as a musthave item for the upcoming season
Offer promotions and discounts to attract new customers and drive sales
5 Foster customer engagement
Create a community around the product by engaging with customers on social media and online forums
Offer a personalized shopping experience by providing size and fit recommendations based on customer reviews
Provide excellent customer service to build trust and loyalty |
Intimate | Lounge | I love elosie sleepwear, everything is well made and beautiful designs. i am 5'5" and wear a size 4, the small fits great. i love the embroidery it is a nice touch, and the pink is a pretty contrast. | strongly positive | Sales Strategy for Elosie Sleepwear Lounge Class Product
1 Leverage the Products Features
Focus on the highquality craftsmanship and beautiful designs
Highlight the perfect fit for petite women emphasizing the small size that fits comfortably on a size 4
Highlight the embroidery details and the contrasting pink color
2 Align with Customer Sentiment
Use the customer sentiment to build trust and credibility
Create content that resonates with the customers positive experience such as user reviews and testimonials
Use language that emphasizes the products beauty quality and fit
3 Market Trend Alignment
Leverage the growing trend of intimate wear for petite women
Partner with influencers or microinfluencers who resonate with the target audience and have a positive body image
Offer promotions that cater to petite women such as buy one get one free on small sizes
4 Create a Seamless Customer Journey
Ensure the product information and images are accurate and highquality
Make the purchasing process easy and straightforward
Offer excellent customer service to address any questions or concerns
5 Drive Brand Awareness
Build brand awareness by creating a strong presence on social media platforms where the target audience is active
Engage with the target audience by responding to comments and questions promptly
Use social media advertising to reach a wider audience |
Dresses | Dresses | I was really excited to receive this dress but was disappointed that it really wasn't that special. i'm 134 lbs, 5'5" and i ordered a regular size s and it did fit. i prefer my dresses right above my knees but this was probably 2 inches above the knees. it just wasn't that flattering nor worth the price. i expected to be wowed but wasn't! | neutral | Sales Strategy for Dress Product
1 Reframe the product narrative
Focus on the dresss versatility and inclusivity Highlight its ability to flatter various body types and heights
Use imagery that emphasizes the dresss flow and grace rather than its shortness
Position the dress as a statement piece that can elevate any occasion
2 Address customer concerns
Acknowledge the customers disappointment and address their specific concerns about the dress being not special and not flattering
Offer solutions to mitigate these concerns such as highlighting the dresss ability to be paired with different accessories or suggesting alternative dress options within the same price range
3 Leverage market trends
Tap into the growing demand for comfortable and versatile fashion items
Position the dress as a perfect choice for casual events work or special occasions
Offer additional accessories like belts or scarves to further customize the look
4 Create a sense of urgency
Implement limitedtime promotions or offer exclusive discounts to encourage customers to purchase the dress
Highlight the dresss popularity and its ability to sell out quickly
5 Build customer relationships
Engage with customers who have expressed interest in the dress and offer personalized recommendations
Create a community around the dress by showcasing customer testimonials and photos
Provide excellent customer service to address any concerns and build lasting relationships |
Bottoms | Jeans | I am obsessed with denim and have two other pairs of ag jeans from retailer that i am very happy with. my recent preference has been for high-rise skinny jeans and decided to give these a try because of the versatile medium wash. when i tried these on in my normal size, they were so cute that i bought them full-priced. i could tell that the material was pretty stretchy (which is what makes them soft and comfortable), but was not expecting them to stretch out and sag after a few hours. by th | mildly negative | Sales Strategy
1 Focus on the products versatility and comfort
Highlight the products medium wash and highrise skinny jeans style as versatile and comfortable options for various occasions
Emphasize the soft and stretchy material that makes the jeans soft and comfortable to wear for extended periods
2 Address the issue of shrinkage
Acknowledge the customers concern about the jeans sagging after a few hours and offer solutions to mitigate this issue
Provide clear and accurate information about the products shrinkage rate and suggest washing and drying methods to minimize shrinkage
3 Offer a competitive price
Given the products highend appeal and fullpriced purchase consider offering a competitive price to make it more accessible to a wider audience
This can be achieved through promotional sales or by providing incentives for purchase
4 Enhance the customer experience
Create a seamless and enjoyable shopping experience by offering a wide range of sizes and colors to cater to individual preferences
Provide clear and detailed product information including size charts material composition and washing instructions
5 Leverage market trends
Align the product with the latest market trends in the denim industry such as the growing demand for highrise skinny jeans and the increasing popularity of versatile and comfortable clothing
Use data and insights from industry experts to guide product development and marketing strategies |
Tops | Knits | Love this shirt, can dress up or more casual. wish i would of purchased all colors! | strongly positive | Sales Strategy for Knits Shirt in Tops Department
1 Leverage the Products Versatility
Highlight the products ability to dress up or down emphasizing its versatility in various occasions
Showcase images and videos showcasing the product in different settings from casual outings to formal events
Create a howto guide on styling the shirt for different occasions
2 Address Customer Sentiment
Use the positive customer sentiment to build trust and credibility
Create content that resonates with the customer sentiment such as Style like the reviewer and experience the versatility of this shirt
Offer promotions that emphasize the positive aspects of the product like Buy one get one free or Get 20 off on your first purchase
3 Capitalize on Market Trends
The demand for versatile and casual clothing is increasing aligning with the products features
Leverage the trend of athleisure and casual chic fashion to promote the product
Partner with influencers who embody the athleisure and casual chic style
4 Focus on Accessibility
Make the product readily available for purchase by offering multiple distribution channels
Provide clear and detailed product information including size charts and material composition
Offer easy and convenient return and exchange policies to address any potential concerns
5 Drive Engagement and Community Building
Create a community around the product by engaging with customers on social media and online forums
Offer incentives for customers to share their experiences and photos wearing the product
Create a Knits Club or similar community where customers can connect and share tips and ideas |
Dresses | Dresses | Incredibly flattering and going to be useful for multiple occasions - i needed a 'default' black dress and this is it.
only downside - it's pictured with a beautiful grosgrain ribbon at the waist, but does not actually come with the ribbon. i'll be trying to find something similar at a ribbon/embroidery shop, as the dress would really benefit from a slightly cinched waist. | strongly positive | Target Market Women aged 2035 working professionals social event attendees
Product Features Black dress flattering versatile affordable
Customer Sentiment Strongly positive needs a ribbon to complete the look
Market Trends Increasing demand for versatile and affordable clothing items
Sales Strategy
1 Highlight the products versatility
Emphasize the dresss ability to be worn for multiple occasions
Showcase its adaptability to different events and styles
Create content that demonstrates its versatility eg photos of different ways to wear the dress
2 Address the missing ribbon
Clearly mention the lack of the pictured ribbon
Offer solutions for customers to find similar ribbons
Provide information about local ribbonembroidery shops
3 Focus on affordability
Highlight the products affordability
Offer promotions or discounts to attract priceconscious customers
Emphasize the value for money
4 Leverage market trends
Align the product with the increasing demand for versatile and affordable clothing items
Create marketing campaigns that emphasize these trends
5 Create a sense of urgency
Offer limitedtime promotions or discounts
Create a sense of scarcity by highlighting low stock levels |
Tops | Knits | This shirt runs very large. i will be returning for a smaller size. | mildly negative | Sales Strategy
1 Size Awareness
Highlight the products large size and offer a clear size guide to help customers choose the right size
Create a size conversion tool to help customers find their perfect size based on their measurements
Train sales staff to be more attentive to customer size concerns and provide personalized size recommendations
2 Customer Feedback Loop
Actively listen to customer feedback and reviews to understand their concerns and preferences
Use this feedback to improve the product design and size accuracy
Offer a seamless return and exchange policy to address customer dissatisfaction with the size
3 Market Trend Integration
Tap into the growing trend of oversized fashion and promote the product as a stylish and comfortable option
Partner with fashion influencers to showcase the product in various size settings
Offer a buy now pay later option to make the product more accessible for customers
4 Product Enhancement
Invest in a redesign of the product to make it more proportional and sizeaccurate
Develop a new line of accessories such as belts and scarves to complement the oversized style
Offer a wider range of color options to cater to diverse customer preferences
5 Sales Training
Train sales staff to be more empathetic and understanding of customer size concerns
Provide them with clear guidelines on how to handle sizerelated customer complaints and provide effective solutions
Encourage sales staff to build rapport with customers and listen actively to their concerns |
Dresses | Dresses | Flattering, flowy, comfortable. the back strops have elastic so easy on and off. flows when you walk, the ties have two different types of black fabric, matching knit on one side, a matte crepe on the other. love the pockets, very versatile piece. | strongly positive | Sales Strategy
1 Leverage the products flow and comfort
Highlight the products flowy and comfortable design emphasizing its ability to flow when walking
Use imagery and customer reviews to showcase the products comfort and ease of wear
Position the product as a perfect choice for casual and dressy occasions where comfort and style are essential
2 Focus on the versatility
Emphasize the products versatility by highlighting its different fabric options and pockets
Showcase the products ability to be dressed up or down making it a versatile addition to any wardrobe
Create content that demonstrates the products versatility such as fashion editorials or customer testimonials
3 Leverage the positive sentiment
Leverage the strong positive sentiment associated with the product to build trust and credibility
Use customer reviews and testimonials to showcase the products positive attributes and customer satisfaction
Create a sense of community around the product by engaging with customers and responding to reviews
4 Target relevant market trends
Identify market trends that align with the products style and target those audiences
For example if the trend is towards flowy and comfortable dresses focus on highlighting the products fit and comfort
Use data analytics to track customer preferences and market trends to guide your sales strategy
5 Offer exceptional customer service
Provide exceptional customer service to build relationships and foster loyalty
Ensure that customers have a positive experience throughout the buying process from product selection to delivery
Offer personalized recommendations and go the extra mile to address customer inquiries and concerns |
Tops | Knits | I loved this t-shirt when i first tried it on: a good cut--not too drapey or fitted. but then i washed it (laid flat to dry) and it shrunk so much that it's unwearable now. so disappointing. | strongly negative | Sales Strategy
1 Reframe the product narrative
Focus on the tshirts initial fit and drape emphasizing its good cut and not too drapey or fitted qualities
Downplay the shrinkage issue highlighting its durability and longevity instead
Use highquality images and videos that showcase the tshirts fit and drape accurately
2 Offer a satisfaction guarantee
Implement a noquestionsasked satisfaction guarantee to address customer concerns about shrinkage
Customers can return the tshirt for a full refund if they are not satisfied with its size after washing
3 Create a size guide
Provide a detailed size guide that includes measurements for each size and a clear explanation of how to read the guide
Encourage customers to refer to the size guide before making a purchase
4 Promote prewash care
Highlight the importance of prewashing the tshirt before its first wash to minimize shrinkage
Include instructions on how to prewash the tshirt and recommend using a mild detergent and cold water
5 Offer complementary products
Sell complementary products such as fabric softener or shrinkresistant dryer sheets to help reduce shrinkage
Offer a bundle deal that includes the tshirt and one of these complementary products at a discounted price |
Bottoms | Pants | I love these pants! they fit perfectly and are great for casual days at work. great quality too! love!!! | strongly positive | Sales Strategy
1 Leverage the products perfect fit and casual work style
Focus on the products ability to fit perfectly and its suitability for casual work days
Create marketing content that highlights the products versatility and comfort
Use customer testimonials that emphasize the products perfect fit and comfort
2 Build upon the positive customer sentiment
Leverage the strong sentiment class to build upon the positive customer sentiment
Create content that echoes the positive sentiment expressed in customer reviews
Use social media platforms to engage with customers and build a community around the product
3 Tap into the growing demand for casual workwear
The trend of casual workwear is increasing so capitalize on this trend
Position the product as a perfect fit for the casual workwear market
Offer promotions and discounts to attract customers who are looking for casual workwear
4 Focus on the products quality
Highlight the products high quality and durability
Use highquality images and videos to showcase the products craftsmanship
Offer a moneyback guarantee to demonstrate the products confidence
5 Implement omnichannel sales strategy
Ensure that the product is available across all sales channels
Create a seamless customer experience across all channels
Offer omnichannel promotions and discounts to encourage customers to purchase the product through multiple channels |
Dresses | Dresses | I'm petite and pear shaped so i'm small on top and curvy around the hips and love the way this dress fits. it's a relaxed fit so it's not super fitted and it's loose around the waist which is great. it's a wonderful casual dress to wear with a pair of tall boots. i adore it! | mildly positive | Sales Strategy for Dress Product
Product Dresses department Dresses class
Product Review Im petite and pear shaped so Im small on top and curvy around the hips and love the way this dress fits Its a relaxed fit so its not super fitted and its loose around the waist which is great Its a wonderful casual dress to wear with a pair of tall boots I adore it
Sentiment Class Mildly positive
5 Points to Improve Sales
1 Target Audience
Focus on petite and pearshaped women who are small on top and curvy around the hips
Highlight the dresss relaxed fit and loose waist emphasizing its ability to flatter their body
Use imagery and language that resonates with this target audience such as curvy around the hips and relaxed fit
2 Product Positioning
Position the dress as a casual and versatile dress that can be worn with tall boots
Emphasize its comfortable and relaxed fit highlighting its ability to be worn all day long
Create a sense of occasion and style by showcasing the dress in various settings
3 Marketing Channels
Utilize online platforms and social media channels that reach the target audience
Use influencer marketing to showcase the dress on women who resemble the target audience
Partner with fashion bloggers and influencers to generate positive reviews and recommendations
4 Customer Engagement
Offer excellent customer service and engage with potential customers to understand their specific needs and concerns
Provide clear and detailed product information including size charts and fabric composition
Offer a flexible return and exchange policy to build trust and confidence
5 Promotions and Incentives
Run promotions and offer incentives to attract new customers and drive sales
Create a sense of urgency by offering limitedtime discounts and free shipping
Leverage customer reviews and testimonials to build social proof and demonstrate the dresss popularity |
Bottoms | Skirts | This is a great skirt and i have received so many compliments wearing it. it's soft as butter and adorable with the ruffle on the bottom. i do find it runs small. i usually wear a 27 in jeans or a small in various tops and bottoms (and occasionally find i can fit in a 26 or xs) but i purchased a medium in this skirt. this is a very versatile piece. so far i have worn it to work (i'm 5'6" and it's not inappropriately short at all) with tights, heels, and a jacket, but i'm excited to style it for | strongly positive | Sales Strategy
1 Leverage the products softness and versatility
Highlight the skirts softness and buttery texture in marketing materials
Showcase its versatility by featuring various styling options on social media and the website
Offer a wide range of sizes to accommodate different body types
2 Address the size discrepancy
Include clear size conversion guidelines on the product page
Offer a size chat function on the website to help customers find the perfect size
Provide a moneyback guarantee for incorrect sizing
3 Capitalize on the positive sentiment
Leverage the positive customer sentiment by featuring customer reviews and testimonials
Create a sense of community around the product by engaging with customers on social media and online forums
Offer incentives for customers to share their experiences with the product
4 Tap into the trend of versatility
Highlight the skirts ability to be dressed up or down
Offer accessories that complement the skirt such as tights heels and jackets
Partner with fashion influencers to showcase different styling options
5 Focus on the target audience
Identify the target audience for the product and understand their needs and preferences
Tailor marketing messages to resonate with the target audience
Offer promotions and discounts that are relevant to the target audience |
Intimate | Intimates | This little pantie is fun and playful. its a deep maroon color with small shimmering lace details. the back is sheer but the front is more filled in and opaque. the ribbons on the sides can actually be untied which is a big plus for me. i'm a small lass, but i have a big bum so i got a medium and it fits perfectly. | strongly positive | Sales Strategy to Improve Sales of Intimate Pantie
1 Leverage the Products Playful Nature and Color
Highlight the fun and playful nature of the pantie in marketing materials and social media content
Focus on the deep maroon color and its ability to be paired with various skin tones
Use imagery and language that emphasizes the products sensuality and confidence
2 Address Customer Concerns about Sheerness
Acknowledge the sheer back and address customer concerns about lack of coverage
Emphasize the front panels opacity and its ability to provide sufficient coverage
Offer sizespecific recommendations based on customer body types
3 Focus on the Ribbon Feature and Uniqueness
Highlight the ribbons on the sides that can be untied as a unique feature
Position the product as a customizable and versatile item
Offer additional accessories like bows or other embellishments to further personalize the pantie
4 Leverage Market Trend of Comfort and Confidence
Align the product with the growing trend of comfortable and confidenceboosting intimate wear
Emphasize the soft and breathable fabric as well as the panties ability to make women feel comfortable and sexy
Use customer sentiment to showcase the positive impact on selfesteem and body positivity
5 Offer Excellent Customer Service and Size Guidance
Provide prompt and responsive customer service to address any questions or concerns
Offer a detailed size guide and clear instructions on how to choose the right size based on body measurements
Create a positive customer experience by going the extra mile to ensure a perfect fit and satisfaction |
Tops | Blouses | I tried this on in my usual size and it was tight through the chest because of the lining. i would have preferred to wear a cami beneath and then it may have worked. the color and pattern are gorgeous, the fabric feels a bit weird, kind of dry and rough? would have liked to see this in a longer length, and more tapered. it is an absolute pregnant top. so sad its so pretty! | neutral | Sales Strategy for Blouses Product in Tops Department
1 Address the Tight Chest Issue
Highlight the need for a camisole underneath and offer solutions like a size guide or a separate camisole purchase
Create a howto guide showcasing the best way to wear the blouse with a camisole
Offer a bundle option that includes the blouse and a camisole at a discounted price
2 Focus on Fabric and Length
Address the dryness and roughness of the fabric by highlighting its breathability and highlighting the soft and breathable lining
Offer a longer version of the blouse to cater to different body types and preferences
Showcase the versatility of the fabric by showcasing different styling options
3 Address the Overall Fit
Offer a more tapered design to improve the fit and make the blouse more flattering for various body types
Include customer reviews highlighting the improved fit and overall comfort
Create a before and after visual showcasing the transformative power of the new design
4 Leverage Market Trends
Tap into the trend of pregnant tops and offer a version of the blouse designed specifically for pregnant women
Partner with influencers or fashion bloggers who resonate with the target audience and showcase the product in a way that highlights its versatility and comfort
5 Customer Engagement
Engage with customers by asking for feedback and offering personalized solutions
Create a community around the product by creating a forum or social media group where customers can share their experiences and connect with each other |
Bottoms | Shorts | I love skorts! so when i saw this online i ordered my usual size 6. arrived today & really cute. fit is good w/ some room to spare. almost too big but i'll stick w/ the 6. looks as in the pic except the lower front part & the back has a metallic sparkly fiber in the fabric. not shown in the pic though. it's understated but attractive. the fabric patches give this skort a special uniqueness. casual or a little dressy, just love... 5'3", 117#. | strongly positive | Sales Strategy for Skort Product
1 Leverage the products unique features
Highlight the fabric patches and their special uniqueness in the marketing copy
Showcase the metallic sparkly fiber in the fabric and its understated attractiveness
Create highquality visuals that showcase the unique features of the product
2 Focus on the positive customer sentiment
Use the customer review to build social proof and trust
Highlight the customers positive experience with the fit style and quality of the product
Create content that resonates with the customer sentiment and showcases similar experiences
3 Tap into the growing demand for skorts
Leverage the trend of skorts being a popular item in the fashion industry
Offer promotions and discounts to attract new customers and drive sales
Partner with influencers or fashion bloggers to showcase the product and its versatility
4 Create a sense of urgency
Offer limitedtime promotions or flash sales to encourage customers to buy now
Use scarcity tactics to create a sense of urgency and exclusivity
Track inventory levels to ensure that customers are not met with outofstock messages
5 Prioritize customer service
Ensure prompt and efficient customer service to build positive relationships with customers
Address any negative reviews or concerns quickly and professionally
Offer a moneyback guarantee to build trust and confidence in the product |
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