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Prada web scraped data
About the website
The Luxury Fashion Industry in the EMEA region, particularly in Sweden, is a thriving market with high demand for exclusive and high-end products. Prada, a renowned player in this industry, holds a significant presence. The industry is currently experiencing a significant shift towards digitalization and online retail, also known as Ecommerce, fueled by changing consumer behaviors and advancements in technology. A concrete example is the analysis of Ecommerce product-list page (PLP) data on Prada in Sweden, which provides valuable insights into consumer preferences, purchasing power, and market trends, ultimately supporting decision-making processes. The dataset observed has shown the intricate correlation between consumer behavior and online retail success for luxury brands.
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