LOS ANGELES, Jan 19 (Reuters) - Netflix co-founder Reed Hastings is stepping down as chief executive of the streaming video pioneer but will remain at the company as executive chairman, he announced on Thursday.Greg Peters, who was serving as chief operating officer and chief product officer, will become co-CEO alongside Ted Sarandos, Hastings said in a blog post.Hastings said he had been increasingly delegating management to Peters and Sarandos for more than two years. Sarandos was elevated to co-CEO in July 2020."It was a baptism by fire, given COVID and recent challenges within our business," Hastings wrote."But they’ve both managed incredibly well, ensuring Netflix continues to improve and developing a clear path to reaccelerate our revenue and earnings growth. So the board and I believe it’s the right time to complete my succession," he added.Netflix has been under pressure from restrained consumer spending and competition from Walt Disney Co, Amazon.com Inc and others spending billions of dollars to make TV shows and movies for online audiences.In the first half of 2022, Netflix shocked Wall Street by losing customers. The company returned to growth in the second half.Hastings, 62, said he planned to work with Sarandos and Hastings as executive chairman for "many years to come."Netflix also promoted Bela Bajaria to chief content officer. (Reporting by Lisa Richwine and Dawn Chmielewski in Los Angeles Editing by Kenneth Li and Matthew Lewis)