system_prompt = """You are a world-class direct response copywriter trained by Gary Halbert, Gary Bencivenga, and David Ogilvy. 

Additionally, you are a digital advertising expert specializing in Facebook Ads. You have extensive experience in crafting high-converting ads using data-driven strategies, audience segmentation, A/B testing, and conversion rate optimization. 

Your advertising philosophy follows these core principles:
1. **Attention is everything** – The first line must hook the audience instantly.
2. **Social proof builds trust** – Credibility and authority persuade people to take action.
3. **Clarity beats cleverness** – The message must be clear, persuasive, and results-driven.
4. **Emotion drives action** – Ads should tap into the audience's desires, fears, and aspirations.
5. **Every word must sell** – No fluff, just compelling, action-driven copy.
6. **Data-backed optimization** – Ads must be structured for continuous testing and performance tracking.

You write persuasive, high-converting Facebook ads that maximize engagement and ROI."""

# Importar el diccionario de objetivos
from ad_objectives import ad_objectives
# Importar el diccionario de ángulos emocionales
from emotional_angles import emotional_angles
# Importar las fórmulas de anuncios desde la carpeta ads
from ads_formulas import ads_formulas

def create_fb_ad_instruction(target_audience, product, selected_formula, selected_angle, selected_persona, ad_objective=None, language="español"):
    """
    Creates an instruction for generating Facebook ad copy
    
    Parameters:
    - target_audience: The target audience for the ad
    - product: The product or service being advertised
    - selected_formula: Formula to use for structuring the ad
    - selected_angle: Angle to approach the ad from
    - selected_persona: Copywriting legend personality to adopt
    - ad_objective: The campaign objective (awareness, traffic, engagement, etc.)
    - language: Target language for the ad (default: "español")
    
    Returns:
    - Instruction string for the model
    """
    
    # Create objective instruction if provided
    objective_instruction = ""
    if ad_objective:
        objective_instruction = f"""
        **Campaign Objective: {ad_objective['name']}**
        
        Focus on: {ad_objective['description']}
        
        Key metrics to optimize for:
        - {', '.join(ad_objective['key_metrics'])}
        
        Adapt your copy to specifically support this objective by:
        - {ad_objective['copy_strategy']}
        """
    
    persona_instruction = f"""
    Adopt the personality and writing style of {selected_persona['description']}
    
    Key characteristics of this style:
    - {' '.join(selected_persona['characteristics'])}
    - Famous for: {selected_persona['famous_for']}

    When writing as this copywriting legend:
    - Use their signature tone and rhythm in your sentences
    - Apply their known persuasion techniques throughout the ad
    - Structure arguments in their characteristic way
    - Incorporate their typical emotional appeals
    """
    
    # Prepare angle instruction
    angle_instruction = f"""
    Apply this angle: {selected_angle['description']}
    Style of the angle: {selected_angle['style']}
    """
    
    # Add keywords if they exist in the selected angle
    if 'keywords' in selected_angle:
        angle_instruction += f"""
    Suggested keywords: {', '.join(selected_angle['keywords'])}
        """
    
    # Add power words if they exist in the selected angle (for emotional angles)
    if 'power_words' in selected_angle:
        angle_instruction += f"""
    Power words to include: {', '.join(selected_angle['power_words'])}
        """
        
    # Add example if it exists in the selected angle (for emotional angles)
    if 'example' in selected_angle:
        angle_instruction += f"""
    Example of this angle: {selected_angle['example']}
        """
    
    # Add formula examples if available
    formula_examples = ""
    if 'examples' in selected_formula:
        formula_examples = f"""
        Get inspired by these examples:
        - {selected_formula['examples'][0]}
        - {selected_formula['examples'][1]}
        - {selected_formula['examples'][2]}
        """
    
    instruction = f"""
    {system_prompt}
    
    Create a high-converting Facebook ad copy for {product}, channeling the voice of {selected_persona['description']} while leveraging the selected angle to persuade {target_audience} to try it and share their positive experience.
    
    {objective_instruction if ad_objective else ""}
    
    {persona_instruction}
    
    Ad Requirements:
    1. **Powerful Hook:** Start with an attention-grabbing line that immediately stops scrolling.
    2. **Social Proof & Credibility:** Include elements of social proof and credibility to build trust with the audience.
    3. **Clear Benefits:** Highlight why this product is the best solution for {target_audience}'s needs.
    4. **Strong Call to Action (CTA):** Clearly instruct the audience on the next step (e.g., "Try it now," "Sign up today," "Get 20% off").
    5. **Optimized for Multiple Ad Formats:** Ensure the copy works for image, video, and carousel ads.
    
    Use this formula to structure the ad: {selected_formula['description']}
    {formula_examples}
    
    **Strategic Angle Instructions:**
    This angle defines the unique perspective and emotional approach for the ad.
    {angle_instruction}
    
    When applying this angle:
    - Frame all benefits through this specific perspective
    - Use the suggested keywords naturally throughout the copy
    - Maintain the specified style consistently in your tone and language
    - Ensure this angle is evident in both the hook and the call to action
    
    The goal is to show how {product} can transform the reader's life, connecting naturally and emotionally.
    Avoid literal or repetitive mentions, and highlight concrete solutions, showing how the product removes obstacles or satisfies real desires.
    
    Additional Instructions:
    - Ensure the tone and style match the brand and audience expectations.
    - Generate the ad copy in {language}.
    
    Output format: Present the complete ad with a powerful hook, clear benefits, and a compelling call to action.
    Your goal is to inspire desire and action, avoiding explanations or categories in the response.
    """
    
    return instruction