[Boone laughing]
[Boone] Yeah.
So, tell me about your app.
Oh, God.
Okay, I'll tell you, but you have to promise not to judge me.
Is it Tinder for people who have herpes?
[Boone laughs] What?
No.
- That's not a terrible idea, by the way.
- Right?
They have to, like, date somehow.
No, mine is called "Hi, Mom."
- Have you heard about it?
- No.
Basically, we make it seem like you're staying in touch with your parents or whoever, without you having to stay in touch with your parents or whoever.
[Jessica] That's insane.
How do you do that?
We study users' text feeds, and social media.
And we generate a weekly personalized message in their own voice from their own cellphone number.
A typical one would be, "Hi, Mom."
I was just thinking about you.
Thought I'd say hi.
"You're so right.
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