import streamlit as st from numerize.numerize import numerize import numpy as np from functools import partial from collections import OrderedDict from plotly.subplots import make_subplots import plotly.graph_objects as go from utilities import ( format_numbers, load_local_css, set_header, initialize_data, load_authenticator, send_email, channel_name_formating, ) from classes import class_from_dict, class_to_dict import pickle import streamlit_authenticator as stauth import yaml from yaml import SafeLoader import re import pandas as pd import plotly.express as px target = "Revenue" st.set_page_config(layout="wide") load_local_css("styles.css") set_header() for k, v in st.session_state.items(): if k not in ["logout", "login", "config"] and not k.startswith( "FormSubmitter" ): st.session_state[k] = v # ======================================================== # # ======================= Functions ====================== # # ======================================================== # def optimize(key): """ Optimize the spends for the sales """ channel_list = [ key for key, value in st.session_state["optimization_channels"].items() if value ] # print('channel_list') # print(channel_list) # print('@@@@@@@@') if len(channel_list) > 0: scenario = st.session_state["scenario"] if key.lower() == "media spends": with status_placeholder: with st.spinner("Optimizing"): result = st.session_state["scenario"].optimize( st.session_state["total_spends_change"], channel_list ) elif key.lower() == "revenue": with status_placeholder: with st.spinner("Optimizing"): result = st.session_state["scenario"].optimize_spends( st.session_state["total_sales_change"], channel_list ) for channel_name, modified_spends in result: st.session_state[channel_name] = numerize( modified_spends * scenario.channels[channel_name].conversion_rate, 1, ) prev_spends = ( st.session_state["scenario"] .channels[channel_name] .actual_total_spends ) st.session_state[f"{channel_name}_change"] = round( 100 * (modified_spends - prev_spends) / prev_spends, 2 ) def save_scenario(scenario_name): """ Save the current scenario with the mentioned name in the session state Parameters ---------- scenario_name Name of the scenario to be saved """ if "saved_scenarios" not in st.session_state: st.session_state = OrderedDict() # st.session_state['saved_scenarios'][scenario_name] = st.session_state['scenario'].save() st.session_state["saved_scenarios"][scenario_name] = class_to_dict( st.session_state["scenario"] ) st.session_state["scenario_input"] = "" # print(type(st.session_state['saved_scenarios'])) with open("../saved_scenarios.pkl", "wb") as f: pickle.dump(st.session_state["saved_scenarios"], f) def update_sales_abs(): actual_sales = _scenario.actual_total_sales if validate_input(st.session_state["total_sales_change_abs"]): modified_sales = extract_number_for_string( st.session_state["total_sales_change_abs"] ) st.session_state["total_sales_change"] = round( ((modified_sales / actual_sales) - 1) * 100 ) def update_sales(): st.session_state["total_sales_change_abs"] = numerize( (1 + st.session_state["total_sales_change"] / 100) * _scenario.actual_total_sales, 1, ) def update_all_spends_abs(): actual_spends = _scenario.actual_total_spends if validate_input(st.session_state["total_spends_change_abs"]): modified_spends = extract_number_for_string( st.session_state["total_spends_change_abs"] ) print(modified_spends) print(actual_spends) st.session_state["total_spends_change"] = ( (modified_spends / actual_spends) - 1 ) * 100 update_all_spends() def update_all_spends(): """ Updates spends for all the channels with the given overall spends change """ percent_change = st.session_state["total_spends_change"] st.session_state["total_spends_change_abs"] = numerize( (1 + percent_change / 100) * _scenario.actual_total_spends, 1 ) for channel_name in st.session_state["channels_list"]: channel = st.session_state["scenario"].channels[channel_name] current_spends = channel.actual_total_spends modified_spends = (1 + percent_change / 100) * current_spends st.session_state["scenario"].update(channel_name, modified_spends) st.session_state[channel_name] = numerize( modified_spends * channel.conversion_rate, 1 ) st.session_state[f"{channel_name}_change"] = percent_change def extract_number_for_string(string_input): string_input = string_input.upper() if string_input.endswith("K"): return float(string_input[:-1]) * 10**3 elif string_input.endswith("M"): return float(string_input[:-1]) * 10**6 elif string_input.endswith("B"): return float(string_input[:-1]) * 10**9 def validate_input(string_input): pattern = r"\d+\.?\d*[K|M|B]$" match = re.match(pattern, string_input) if match is None: return False return True def update_data_by_percent(channel_name): prev_spends = ( st.session_state["scenario"].channels[channel_name].actual_total_spends * st.session_state["scenario"].channels[channel_name].conversion_rate ) modified_spends = prev_spends * ( 1 + st.session_state[f"{channel_name}_change"] / 100 ) st.session_state[channel_name] = numerize(modified_spends, 1) st.session_state["scenario"].update( channel_name, modified_spends / st.session_state["scenario"].channels[channel_name].conversion_rate, ) def update_data(channel_name): """ Updates the spends for the given channel """ if validate_input(st.session_state[channel_name]): modified_spends = extract_number_for_string( st.session_state[channel_name] ) prev_spends = ( st.session_state["scenario"] .channels[channel_name] .actual_total_spends * st.session_state["scenario"] .channels[channel_name] .conversion_rate ) st.session_state[f"{channel_name}_change"] = round( 100 * (modified_spends - prev_spends) / prev_spends, 2 ) st.session_state["scenario"].update( channel_name, modified_spends / st.session_state["scenario"] .channels[channel_name] .conversion_rate, ) # st.session_state['scenario'].update(channel_name, modified_spends) # else: # try: # modified_spends = float(st.session_state[channel_name]) # prev_spends = st.session_state['scenario'].channels[channel_name].actual_total_spends * st.session_state['scenario'].channels[channel_name].conversion_rate # st.session_state[f'{channel_name}_change'] = round(100*(modified_spends - prev_spends) / prev_spends,2) # st.session_state['scenario'].update(channel_name, modified_spends/st.session_state['scenario'].channels[channel_name].conversion_rate) # st.session_state[f'{channel_name}'] = numerize(modified_spends,1) # except ValueError: # st.write('Invalid input') def select_channel_for_optimization(channel_name): """ Marks the given channel for optimization """ st.session_state["optimization_channels"][channel_name] = st.session_state[ f"{channel_name}_selected" ] def select_all_channels_for_optimization(): """ Marks all the channel for optimization """ for channel_name in st.session_state["optimization_channels"].keys(): st.session_state[f"{channel_name}_selected"] = st.session_state[ "optimze_all_channels" ] st.session_state["optimization_channels"][channel_name] = ( st.session_state["optimze_all_channels"] ) def update_penalty(): """ Updates the penalty flag for sales calculation """ st.session_state["scenario"].update_penalty( st.session_state["apply_penalty"] ) def reset_scenario(): # #print(st.session_state['default_scenario_dict']) # st.session_state['scenario'] = class_from_dict(st.session_state['default_scenario_dict']) # for channel in st.session_state['scenario'].channels.values(): # st.session_state[channel.name] = float(channel.actual_total_spends * channel.conversion_rate) initialize_data() for channel_name in st.session_state["channels_list"]: st.session_state[f"{channel_name}_selected"] = False st.session_state[f"{channel_name}_change"] = 0 st.session_state["optimze_all_channels"] = False def format_number(num): if num >= 1_000_000: return f"{num / 1_000_000:.2f}M" elif num >= 1_000: return f"{num / 1_000:.0f}K" else: return f"{num:.2f}" def summary_plot(data, x, y, title, text_column): fig = px.bar( data, x=x, y=y, orientation="h", title=title, text=text_column, color="Channel_name", ) # Convert text_column to numeric values data[text_column] = pd.to_numeric(data[text_column], errors="coerce") # Update the format of the displayed text based on magnitude fig.update_traces( texttemplate="%{text:.2s}", textposition="outside", hovertemplate="%{x:.2s}", ) fig.update_layout( xaxis_title=x, yaxis_title="Channel Name", showlegend=False ) return fig def s_curve(x, K, b, a, x0): return K / (1 + b * np.exp(-a * (x - x0))) def find_segment_value(x, roi, mroi): start_value = x[0] end_value = x[len(x) - 1] # Condition for green region: Both MROI and ROI > 1 green_condition = (roi > 1) & (mroi > 1) left_indices = np.where(green_condition)[0] left_value = x[left_indices[0]] if left_indices.size > 0 else x[0] right_indices = np.where(green_condition)[0] right_value = x[right_indices[-1]] if right_indices.size > 0 else x[0] return start_value, end_value, left_value, right_value def calculate_rgba( start_value, end_value, left_value, right_value, current_channel_spends ): # Initialize alpha to None for clarity alpha = None # Determine the color and calculate relative_position and alpha based on the point's position if start_value <= current_channel_spends <= left_value: color = "yellow" relative_position = (current_channel_spends - start_value) / ( left_value - start_value ) alpha = 0.8 - ( 0.6 * relative_position ) # Alpha decreases from start to end elif left_value < current_channel_spends <= right_value: color = "green" relative_position = (current_channel_spends - left_value) / ( right_value - left_value ) alpha = 0.8 - ( 0.6 * relative_position ) # Alpha decreases from start to end elif right_value < current_channel_spends <= end_value: color = "red" relative_position = (current_channel_spends - right_value) / ( end_value - right_value ) alpha = 0.2 + ( 0.6 * relative_position ) # Alpha increases from start to end else: # Default case, if the spends are outside the defined ranges return "rgba(136, 136, 136, 0.5)" # Grey for values outside the range # Ensure alpha is within the intended range in case of any calculation overshoot alpha = max(0.2, min(alpha, 0.8)) # Define color codes for RGBA color_codes = { "yellow": "255, 255, 0", # RGB for yellow "green": "0, 128, 0", # RGB for green "red": "255, 0, 0", # RGB for red } rgba = f"rgba({color_codes[color]}, {alpha})" return rgba def debug_temp(x_test, power, K, b, a, x0): print("*" * 100) # Calculate the count of bins count_lower_bin = sum(1 for x in x_test if x <= 2524) count_center_bin = sum(1 for x in x_test if x > 2524 and x <= 3377) count_ = sum(1 for x in x_test if x > 3377) print( f""" lower : {count_lower_bin} center : {count_center_bin} upper : {count_} """ ) # @st.cache def plot_response_curves(): cols = 4 rows = ( len(channels_list) // cols if len(channels_list) % cols == 0 else len(channels_list) // cols + 1 ) rcs = st.session_state["rcs"] shapes = [] fig = make_subplots(rows=rows, cols=cols, subplot_titles=channels_list) for i in range(0, len(channels_list)): col = channels_list[i] x_actual = st.session_state["scenario"].channels[col].actual_spends # x_modified = st.session_state["scenario"].channels[col].modified_spends power = np.ceil(np.log(x_actual.max()) / np.log(10)) - 3 K = rcs[col]["K"] b = rcs[col]["b"] a = rcs[col]["a"] x0 = rcs[col]["x0"] x_plot = np.linspace(0, 5 * x_actual.sum(), 50) x, y, marginal_roi = [], [], [] for x_p in x_plot: x.append(x_p * x_actual / x_actual.sum()) for index in range(len(x_plot)): y.append(s_curve(x[index] / 10**power, K, b, a, x0)) for index in range(len(x_plot)): marginal_roi.append( a * y[index] * (1 - y[index] / np.maximum(K, np.finfo(float).eps)) ) x = ( np.sum(x, axis=1) * st.session_state["scenario"].channels[col].conversion_rate ) y = np.sum(y, axis=1) marginal_roi = ( np.average(marginal_roi, axis=1) / st.session_state["scenario"].channels[col].conversion_rate ) roi = y / np.maximum(x, np.finfo(float).eps) fig.add_trace( go.Scatter( x=x, y=y, name=col, customdata=np.stack((roi, marginal_roi), axis=-1), hovertemplate="Spend:%{x:$.2s}
Sale:%{y:$.2s}
ROI:%{customdata[0]:.3f}
MROI:%{customdata[1]:.3f}", line=dict(color="blue"), ), row=1 + (i) // cols, col=i % cols + 1, ) x_optimal = ( st.session_state["scenario"].channels[col].modified_total_spends * st.session_state["scenario"].channels[col].conversion_rate ) y_optimal = ( st.session_state["scenario"].channels[col].modified_total_sales ) # if col == "Paid_social_others": # debug_temp(x_optimal * x_actual / x_actual.sum(), power, K, b, a, x0) fig.add_trace( go.Scatter( x=[x_optimal], y=[y_optimal], name=col, legendgroup=col, showlegend=False, marker=dict(color=["black"]), ), row=1 + (i) // cols, col=i % cols + 1, ) shapes.append( go.layout.Shape( type="line", x0=0, y0=y_optimal, x1=x_optimal, y1=y_optimal, line_width=1, line_dash="dash", line_color="black", xref=f"x{i+1}", yref=f"y{i+1}", ) ) shapes.append( go.layout.Shape( type="line", x0=x_optimal, y0=0, x1=x_optimal, y1=y_optimal, line_width=1, line_dash="dash", line_color="black", xref=f"x{i+1}", yref=f"y{i+1}", ) ) start_value, end_value, left_value, right_value = find_segment_value( x, roi, marginal_roi, ) # Adding background colors y_max = y.max() * 1.3 # 30% extra space above the max # Yellow region shapes.append( go.layout.Shape( type="rect", x0=start_value, y0=0, x1=left_value, y1=y_max, line=dict(width=0), fillcolor="rgba(255, 255, 0, 0.3)", layer="below", xref=f"x{i+1}", yref=f"y{i+1}", ) ) # Green region shapes.append( go.layout.Shape( type="rect", x0=left_value, y0=0, x1=right_value, y1=y_max, line=dict(width=0), fillcolor="rgba(0, 255, 0, 0.3)", layer="below", xref=f"x{i+1}", yref=f"y{i+1}", ) ) # Red region shapes.append( go.layout.Shape( type="rect", x0=right_value, y0=0, x1=end_value, y1=y_max, line=dict(width=0), fillcolor="rgba(255, 0, 0, 0.3)", layer="below", xref=f"x{i+1}", yref=f"y{i+1}", ) ) fig.update_layout( # height=1000, # width=1000, title_text="Response Curves (X: Spends Vs Y: Revenue)", showlegend=False, shapes=shapes, ) fig.update_annotations(font_size=10) # fig.update_xaxes(title="Spends") # fig.update_yaxes(title=target) fig.update_yaxes( gridcolor="rgba(136, 136, 136, 0.5)", gridwidth=0.5, griddash="dash" ) return fig # @st.cache # def plot_response_curves(): # cols = 4 # rcs = st.session_state["rcs"] # shapes = [] # fig = make_subplots(rows=6, cols=cols, subplot_titles=channels_list) # for i in range(0, len(channels_list)): # col = channels_list[i] # x = st.session_state["actual_df"][col].values # spends = x.sum() # power = np.ceil(np.log(x.max()) / np.log(10)) - 3 # x = np.linspace(0, 3 * x.max(), 200) # K = rcs[col]["K"] # b = rcs[col]["b"] # a = rcs[col]["a"] # x0 = rcs[col]["x0"] # y = s_curve(x / 10**power, K, b, a, x0) # roi = y / x # marginal_roi = a * (y) * (1 - y / K) # fig.add_trace( # go.Scatter( # x=52 # * x # * st.session_state["scenario"].channels[col].conversion_rate, # y=52 * y, # name=col, # customdata=np.stack((roi, marginal_roi), axis=-1), # hovertemplate="Spend:%{x:$.2s}
Sale:%{y:$.2s}
ROI:%{customdata[0]:.3f}
MROI:%{customdata[1]:.3f}", # ), # row=1 + (i) // cols, # col=i % cols + 1, # ) # fig.add_trace( # go.Scatter( # x=[ # spends # * st.session_state["scenario"] # .channels[col] # .conversion_rate # ], # y=[52 * s_curve(spends / (10**power * 52), K, b, a, x0)], # name=col, # legendgroup=col, # showlegend=False, # marker=dict(color=["black"]), # ), # row=1 + (i) // cols, # col=i % cols + 1, # ) # shapes.append( # go.layout.Shape( # type="line", # x0=0, # y0=52 * s_curve(spends / (10**power * 52), K, b, a, x0), # x1=spends # * st.session_state["scenario"].channels[col].conversion_rate, # y1=52 * s_curve(spends / (10**power * 52), K, b, a, x0), # line_width=1, # line_dash="dash", # line_color="black", # xref=f"x{i+1}", # yref=f"y{i+1}", # ) # ) # shapes.append( # go.layout.Shape( # type="line", # x0=spends # * st.session_state["scenario"].channels[col].conversion_rate, # y0=0, # x1=spends # * st.session_state["scenario"].channels[col].conversion_rate, # y1=52 * s_curve(spends / (10**power * 52), K, b, a, x0), # line_width=1, # line_dash="dash", # line_color="black", # xref=f"x{i+1}", # yref=f"y{i+1}", # ) # ) # fig.update_layout( # height=1500, # width=1000, # title_text="Response Curves", # showlegend=False, # shapes=shapes, # ) # fig.update_annotations(font_size=10) # fig.update_xaxes(title="Spends") # fig.update_yaxes(title=target) # return fig # ======================================================== # # ==================== HTML Components =================== # # ======================================================== # def generate_spending_header(heading): return st.markdown( f"""

{heading}

""", unsafe_allow_html=True ) # ======================================================== # # =================== Session variables ================== # # ======================================================== # with open("config.yaml") as file: config = yaml.load(file, Loader=SafeLoader) st.session_state["config"] = config authenticator = stauth.Authenticate( config["credentials"], config["cookie"]["name"], config["cookie"]["key"], config["cookie"]["expiry_days"], config["preauthorized"], ) st.session_state["authenticator"] = authenticator name, authentication_status, username = authenticator.login("Login", "main") auth_status = st.session_state.get("authentication_status") if auth_status == True: authenticator.logout("Logout", "main") is_state_initiaized = st.session_state.get("initialized", False) if not is_state_initiaized: initialize_data() channels_list = st.session_state["channels_list"] # ======================================================== # # ========================== UI ========================== # # ======================================================== # # print(list(st.session_state.keys())) st.header("Simulation") main_header = st.columns((2, 2)) sub_header = st.columns((1, 1, 1, 1)) _scenario = st.session_state["scenario"] if "total_spends_change_abs" not in st.session_state: st.session_state["total_spends_change_abs"] = numerize( _scenario.actual_total_spends, 1 ) if "total_sales_change_abs" not in st.session_state: st.session_state["total_sales_change_abs"] = numerize( _scenario.actual_total_sales, 1 ) with main_header[0]: st.subheader("Actual") with main_header[-1]: st.subheader("Simulated") with sub_header[0]: st.metric( label="Spends", value=format_numbers(_scenario.actual_total_spends) ) with sub_header[1]: st.metric( label=target, value=format_numbers( float(_scenario.actual_total_sales), include_indicator=False ), ) with sub_header[2]: st.metric( label="Spends", value=format_numbers(_scenario.modified_total_spends), delta=numerize(_scenario.delta_spends, 1), ) with sub_header[3]: st.metric( label=target, value=format_numbers( float(_scenario.modified_total_sales), include_indicator=False ), delta=numerize(_scenario.delta_sales, 1), ) with st.expander("Channel Spends Simulator"): _columns1 = st.columns((2, 2, 1, 1)) with _columns1[0]: optimization_selection = st.selectbox( "Optimize", options=["Media Spends", "Revenue"], key="optimization_key" ) with _columns1[1]: st.markdown("#") st.checkbox( label="Optimize all Channels", key=f"optimze_all_channels", value=False, on_change=select_all_channels_for_optimization, ) with _columns1[2]: st.markdown("#") st.button( "Optimize", on_click=optimize, args=(st.session_state["optimization_key"],), ) with _columns1[3]: st.markdown("#") st.button("Reset", on_click=reset_scenario) _columns2 = st.columns((2, 2, 2)) if st.session_state["optimization_key"] == "Media Spends": with _columns2[0]: spend_input = st.text_input( "Absolute", key="total_spends_change_abs", # label_visibility="collapsed", on_change=update_all_spends_abs, ) with _columns2[1]: st.number_input( "Percent", key=f"total_spends_change", step=1, on_change=update_all_spends, ) elif st.session_state["optimization_key"] == "Revenue": with _columns2[0]: sales_input = st.text_input( "Absolute", key="total_sales_change_abs", on_change=update_sales_abs, ) with _columns2[1]: st.number_input( "Percent change", key=f"total_sales_change", step=1, on_change=update_sales, ) with _columns2[2]: st.markdown("#") status_placeholder = st.empty() st.markdown( """
""", unsafe_allow_html=True ) _columns = st.columns((2.5, 2, 1.5, 1.5, 1)) with _columns[0]: generate_spending_header("Channel") with _columns[1]: generate_spending_header("Spends Input") with _columns[2]: generate_spending_header("Spends") with _columns[3]: generate_spending_header(target) with _columns[4]: generate_spending_header("Optimize") st.markdown( """
""", unsafe_allow_html=True ) if "acutual_predicted" not in st.session_state: st.session_state["acutual_predicted"] = { "Channel_name": [], "Actual_spend": [], "Optimized_spend": [], "Delta": [], } for i, channel_name in enumerate(channels_list): _channel_class = st.session_state["scenario"].channels[ channel_name ] _columns = st.columns((2.5, 1.5, 1.5, 1.5, 1)) with _columns[0]: st.write(channel_name_formating(channel_name)) bin_placeholder = st.container() with _columns[1]: channel_bounds = _channel_class.bounds channel_spends = float(_channel_class.actual_total_spends) min_value = float( (1 + channel_bounds[0] / 100) * channel_spends ) max_value = float( (1 + channel_bounds[1] / 100) * channel_spends ) ##print(st.session_state[channel_name]) spend_input = st.text_input( channel_name, key=channel_name, label_visibility="collapsed", on_change=partial(update_data, channel_name), ) if not validate_input(spend_input): st.error("Invalid input") st.number_input( "Percent change", key=f"{channel_name}_change", step=1, on_change=partial(update_data_by_percent, channel_name), ) with _columns[2]: # spends current_channel_spends = float( _channel_class.modified_total_spends * _channel_class.conversion_rate ) actual_channel_spends = float( _channel_class.actual_total_spends * _channel_class.conversion_rate ) spends_delta = float( _channel_class.delta_spends * _channel_class.conversion_rate ) st.session_state["acutual_predicted"]["Channel_name"].append( channel_name ) st.session_state["acutual_predicted"]["Actual_spend"].append( actual_channel_spends ) st.session_state["acutual_predicted"][ "Optimized_spend" ].append(current_channel_spends) st.session_state["acutual_predicted"]["Delta"].append( spends_delta ) ## REMOVE st.metric( "Spends", format_numbers(current_channel_spends), delta=numerize(spends_delta, 1), label_visibility="collapsed", ) with _columns[3]: # sales current_channel_sales = float( _channel_class.modified_total_sales ) actual_channel_sales = float(_channel_class.actual_total_sales) sales_delta = float(_channel_class.delta_sales) st.metric( target, format_numbers( current_channel_sales, include_indicator=False ), delta=numerize(sales_delta, 1), label_visibility="collapsed", ) with _columns[4]: st.checkbox( label="select for optimization", key=f"{channel_name}_selected", value=False, on_change=partial( select_channel_for_optimization, channel_name ), label_visibility="collapsed", ) st.markdown( """
""", unsafe_allow_html=True, ) # Bins col = channels_list[i] x_actual = st.session_state["scenario"].channels[col].actual_spends x_modified = ( st.session_state["scenario"].channels[col].modified_spends ) x_total = x_modified.sum() power = np.ceil(np.log(x_actual.max()) / np.log(10)) - 3 K = st.session_state["rcs"][col]["K"] b = st.session_state["rcs"][col]["b"] a = st.session_state["rcs"][col]["a"] x0 = st.session_state["rcs"][col]["x0"] x_plot = np.linspace(0, 5 * x_actual.sum(), 200) x, y, marginal_roi = [], [], [] for x_p in x_plot: x.append(x_p * x_actual / x_actual.sum()) for index in range(len(x_plot)): y.append(s_curve(x[index] / 10**power, K, b, a, x0)) for index in range(len(x_plot)): marginal_roi.append( a * y[index] * (1 - y[index] / np.maximum(K, np.finfo(float).eps)) ) x = ( np.sum(x, axis=1) * st.session_state["scenario"].channels[col].conversion_rate ) y = np.sum(y, axis=1) marginal_roi = ( np.average(marginal_roi, axis=1) / st.session_state["scenario"].channels[col].conversion_rate ) roi = y / np.maximum(x, np.finfo(float).eps) start_value, end_value, left_value, right_value = ( find_segment_value( x, roi, marginal_roi, ) ) rgba = calculate_rgba( start_value, end_value, left_value, right_value, current_channel_spends, ) # Protecting division by zero by adding a small epsilon to denominators roi_current = current_channel_sales / np.maximum( current_channel_spends, np.finfo(float).eps ) marginal_roi_current = ( st.session_state["scenario"] .channels[col] .get_marginal_roi("modified") ) with bin_placeholder: st.markdown( f"""

ROI: {round(roi_current,1)}

Marginal ROI: {round(marginal_roi_current,1)}

""", unsafe_allow_html=True, ) with st.expander("See Response Curves"): fig = plot_response_curves() st.plotly_chart(fig, use_container_width=True) _columns = st.columns(2) with _columns[0]: st.subheader("Save Scenario") scenario_name = st.text_input( "Scenario name", key="scenario_input", placeholder="Scenario name", label_visibility="collapsed", ) st.button( "Save", on_click=lambda: save_scenario(scenario_name), disabled=len(st.session_state["scenario_input"]) == 0, ) summary_df = pd.DataFrame(st.session_state["acutual_predicted"]) summary_df.drop_duplicates( subset="Channel_name", keep="last", inplace=True ) summary_df_sorted = summary_df.sort_values(by="Delta", ascending=False) summary_df_sorted["Delta_percent"] = np.round( ( ( summary_df_sorted["Optimized_spend"] / summary_df_sorted["Actual_spend"] ) - 1 ) * 100, 2, ) with open("summary_df.pkl", "wb") as f: pickle.dump(summary_df_sorted, f) # st.dataframe(summary_df_sorted) # ___columns=st.columns(3) # with ___columns[2]: # fig=summary_plot(summary_df_sorted, x='Delta_percent', y='Channel_name', title='Delta', text_column='Delta_percent') # st.plotly_chart(fig,use_container_width=True) # with ___columns[0]: # fig=summary_plot(summary_df_sorted, x='Actual_spend', y='Channel_name', title='Actual Spend', text_column='Actual_spend') # st.plotly_chart(fig,use_container_width=True) # with ___columns[1]: # fig=summary_plot(summary_df_sorted, x='Optimized_spend', y='Channel_name', title='Planned Spend', text_column='Optimized_spend') # st.plotly_chart(fig,use_container_width=True) elif auth_status == False: st.error("Username/Password is incorrect") if auth_status != True: try: username_forgot_pw, email_forgot_password, random_password = ( authenticator.forgot_password("Forgot password") ) if username_forgot_pw: st.session_state["config"]["credentials"]["usernames"][ username_forgot_pw ]["password"] = stauth.Hasher([random_password]).generate()[0] send_email(email_forgot_password, random_password) st.success("New password sent securely") # Random password to be transferred to user securely elif username_forgot_pw == False: st.error("Username not found") except Exception as e: st.error(e)