Variable,Variable Bucket,Master Bucket,Base Bucket
Non Promo Price,Price,Price,Internal
Base Price,Price,Price,Internal
Promo Price,Price,Price,Internal
Average Price,Price,Price,Internal
Price,Price,Price,Internal
Distribution,Distribution,Distribution,Internal
Weighted Distribution,Distribution,Distribution,Internal
TDP,Distribution,Distribution,Internal
Promo,Promotion,Promotion,Internal
Depth of Deal,Promotion,Promotion,Internal
Discount,Promotion,Promotion,Internal
Volume ,Sales,Sales,Dependent
Value,Sales,Sales,Dependent
Sales,Sales,Sales,Dependent
Market Share,Sales,Sales,Dependent
TV,TV,Offline Media,Media
Display,Display,Online Media,Media
Video,Video,Online Media,Media
OLV,Video,Online Media,Media
Facebook,Facebook,Online Media,Media
Twitter,Twitter,Online Media,Media
Instagram,Instagram,Online Media,Media
Pintrest,Pintrest,Online Media,Media
YouTube,YouTube,Online Media,Media
Bing,Paid Search,Online Media,Media
Google,Paid Search,Online Media,Media
Paid Search,Paid Search,Online Media,Media
Search,Paid Search,Online Media,Media
OOH,OOH,Offline Media,Media
Radio,Radio,Offline Media,Media
Audio Streaming,Audio Streaming,Online Media,Media
Streaming,Audio Streaming,Online Media,Media
Podcasts,Audio Streaming,Online Media,Media
Pandora,Audio Streaming,Online Media,Media
Spotify,Audio Streaming,Online Media,Media
Mobility,COVID,COVID,External
Stringency,COVID,COVID,External
Cases,COVID,COVID,External
Deaths,COVID,COVID,External
CPI,Macroeconomic,Macroeconomic,External
Unemployment Rate,Macroeconomic,Macroeconomic,External
Fourier Waves,Seasonality,Seasonality,External
Trend,Market,Seasonality,External
Easter,Holiday,Seasonality,External
MLK Jr. Day,Holiday,Seasonality,External
Memorial Day,Holiday,Seasonality,External
Juneteenth,Holiday,Seasonality,External
Independence Day,Holiday,Seasonality,External
Labour Day,Holiday,Seasonality,External
Thanksgiving,Holiday,Seasonality,External
Christmas,Holiday,Seasonality,External
New Year's,Holiday,Seasonality,External