Daily Papers

There are widespread fears that conversational AI could soon exert unprecedented influence over human beliefs. Here, in three large-scale experiments (N=76,977), we deployed 19 LLMs-including some post-trained explicitly for persuasion-to evaluate their persuasiveness on 707 political issues. We then checked the factual accuracy of 466,769 resulting LLM claims. Contrary to popular concerns, we show that the persuasive power of current and near-future AI is likely to stem more from post-training and prompting methods-which boosted persuasiveness by as much as 51% and 27% respectively-than from personalization or increasing model scale. We further show that these methods increased persuasion by exploiting LLMs' unique ability to rapidly access and strategically deploy information and that, strikingly, where they increased AI persuasiveness they also systematically decreased factual accuracy.

Generative large vision-language models (LVLMs) have recently achieved impressive performance gains, and their user base is growing rapidly. However, the security of LVLMs, in particular in a long-context multi-turn setting, is largely underexplored. In this paper, we consider the realistic scenario in which an attacker uploads a manipulated image to the web/social media. A benign user downloads this image and uses it as input to the LVLM. Our novel stealthy Visual Memory Injection (VMI) attack is designed such that on normal prompts the LVLM exhibits nominal behavior, but once the user gives a triggering prompt, the LVLM outputs a specific prescribed target message to manipulate the user, e.g. for adversarial marketing or political persuasion. Compared to previous work that focused on single-turn attacks, VMI is effective even after a long multi-turn conversation with the user. We demonstrate our attack on several recent open-weight LVLMs. This article thereby shows that large-scale manipulation of users is feasible with perturbed images in multi-turn conversation settings, calling for better robustness of LVLMs against these attacks. We release the source code at https://github.com/chs20/visual-memory-injection

The complexity and diversity of today's media landscape provides many challenges for researchers studying news producers. These producers use many different strategies to get their message believed by readers through the writing styles they employ, by repetition across different media sources with or without attribution, as well as other mechanisms that are yet to be studied deeply. To better facilitate systematic studies in this area, we present a large political news data set, containing over 136K news articles, from 92 news sources, collected over 7 months of 2017. These news sources are carefully chosen to include well-established and mainstream sources, maliciously fake sources, satire sources, and hyper-partisan political blogs. In addition to each article we compute 130 content-based and social media engagement features drawn from a wide range of literature on political bias, persuasion, and misinformation. With the release of the data set, we also provide the source code for feature computation. In this paper, we discuss the first release of the data set and demonstrate 4 use cases of the data and features: news characterization, engagement characterization, news attribution and content copying, and discovering news narratives.

In democracies, major policy decisions typically require some form of majority or consensus, so elites must secure mass support to govern. Historically, elites could shape support only through limited instruments like schooling and mass media; advances in AI-driven persuasion sharply reduce the cost and increase the precision of shaping public opinion, making the distribution of preferences itself an object of deliberate design. We develop a dynamic model in which elites choose how much to reshape the distribution of policy preferences, subject to persuasion costs and a majority rule constraint. With a single elite, any optimal intervention tends to push society toward more polarized opinion profiles - a ``polarization pull'' - and improvements in persuasion technology accelerate this drift. When two opposed elites alternate in power, the same technology also creates incentives to park society in ``semi-lock'' regions where opinions are more cohesive and harder for a rival to overturn, so advances in persuasion can either heighten or dampen polarization depending on the environment. Taken together, cheaper persuasion technologies recast polarization as a strategic instrument of governance rather than a purely emergent social byproduct, with important implications for democratic stability as AI capabilities advance.

The rapid rise of Large Language Models (LLMs) has created new disruptive possibilities for persuasive communication, by enabling fully-automated personalized and interactive content generation at an unprecedented scale. In this paper, we survey the research field of LLM-based persuasion that has emerged as a result. We begin by exploring the different modes in which LLM Systems are used to influence human attitudes and behaviors. In areas such as politics, marketing, public health, e-commerce, and charitable giving, such LLM Systems have already achieved human-level or even super-human persuasiveness. We identify key factors influencing their effectiveness, such as the manner of personalization and whether the content is labelled as AI-generated. We also summarize the experimental designs that have been used to evaluate progress. Our survey suggests that the current and future potential of LLM-based persuasion poses profound ethical and societal risks, including the spread of misinformation, the magnification of biases, and the invasion of privacy. These risks underscore the urgent need for ethical guidelines and updated regulatory frameworks to avoid the widespread deployment of irresponsible and harmful LLM Systems.

LLMs are increasingly being used in workflows involving generating content to be consumed by humans (e.g., marketing) and also in directly interacting with humans (e.g., through chatbots). The development of such systems that are capable of generating verifiably persuasive messages presents both opportunities and challenges for society. On the one hand, such systems could positively impact domains like advertising and social good, such as addressing drug addiction, and on the other, they could be misused for spreading misinformation and shaping political opinions. To channel LLMs' impact on society, we need to develop systems to measure and benchmark their persuasiveness. With this motivation, we introduce PersuasionBench and PersuasionArena, the first large-scale benchmark and arena containing a battery of tasks to measure the persuasion ability of generative models automatically. We investigate to what extent LLMs know and leverage linguistic patterns that can help them generate more persuasive language. Our findings indicate that the persuasiveness of LLMs correlates positively with model size, but smaller models can also be made to have a higher persuasiveness than much larger models. Notably, targeted training using synthetic and natural datasets significantly enhances smaller models' persuasive capabilities, challenging scale-dependent assumptions. Our findings carry key implications for both model developers and policymakers. For instance, while the EU AI Act and California's SB-1047 aim to regulate AI models based on the number of floating point operations, we demonstrate that simple metrics like this alone fail to capture the full scope of AI's societal impact. We invite the community to explore and contribute to PersuasionArena and PersuasionBench, available at https://bit.ly/measure-persuasion, to advance our understanding of AI-driven persuasion and its societal implications.

Large language models can shift human beliefs across high-stakes domains, but most persuasion studies rely on pre/post belief change. These endpoint measures identify whether persuasion occurred, yet miss where and how beliefs moved within a dialogue. We present PERSUASIONTRACE, a framework for studying persuasion in human-LLM interaction. Built on a web-based experimental platform, PERSUASIONTRACE contributes a tool for multi-turn persuasion studies and a process-level evaluation protocol: it records multi-turn belief reports from human or simulated targets of persuasion, annotates persuader turns with rhetorical dimensions (logos/pathos/ethos), and evaluates simulators by fidelity to real human belief dynamics. Using this framework, we find that human targets group into two clusters of multi-turn belief updates and exhibit susceptibility to rhetorical strategies, and that LLMs are persuasive across generic and personalized topics, text and audio modalities, and multi-turn interactions. Prior work has chiefly used vanilla-prompted LLMs to simulate human targets, but we show that these simulators fail to replicate human belief dynamics. We introduce a Bayesian-network simulated target that maintains an explicit latent belief state over time so each persuader message yields cognitively realistic belief updates. In human-likeness evaluation, our Bayesian target scores near a human reference (81 vs 80), while baseline LLM targets score substantially lower (64). PERSUASIONTRACE reframes persuasion evaluation from endpoint movement alone to process fidelity, providing a stronger basis for scientific analysis and safer optimization of persuasive systems.

Persuasion plays a pivotal role in a wide range of applications from health intervention to the promotion of social good. Persuasive chatbots can accelerate the positive effects of persuasion in such applications. Existing methods rely on fine-tuning persuasive chatbots with task-specific training data which is costly, if not infeasible, to collect. To address this issue, we propose a method to leverage the generalizability and inherent persuasive abilities of large language models (LLMs) in creating effective and truthful persuasive chatbot for any given domain in a zero-shot manner. Unlike previous studies which used pre-defined persuasion strategies, our method first uses an LLM to generate responses, then extracts the strategies used on the fly, and replaces any unsubstantiated claims in the response with retrieved facts supporting the strategies. We applied our chatbot, PersuaBot, to three significantly different domains needing persuasion skills: donation solicitation, recommendations, and health intervention. Our experiments on simulated and human conversations show that our zero-shot approach is more persuasive than prior work, while achieving factual accuracy surpassing state-of-the-art knowledge-oriented chatbots. Our study demonstrated that when persuasive chatbots are employed responsibly for social good, it is an enabler of positive individual and social change.

As Large Vision-Language Models (LVLMs) are increasingly deployed in domains such as shopping, health, and news, they are exposed to pervasive persuasive content. A critical question is how these models function as persuadees-how and why they can be influenced by persuasive multimodal inputs. Understanding both their susceptibility to persuasion and the effectiveness of different persuasive strategies is crucial, as overly persuadable models may adopt misleading beliefs, override user preferences, or generate unethical or unsafe outputs when exposed to manipulative messages. We introduce MMPersuade, a unified framework for systematically studying multimodal persuasion dynamics in LVLMs. MMPersuade contributes (i) a comprehensive multimodal dataset that pairs images and videos with established persuasion principles across commercial, subjective and behavioral, and adversarial contexts, and (ii) an evaluation framework that quantifies both persuasion effectiveness and model susceptibility via third-party agreement scoring and self-estimated token probabilities on conversation histories. Our study of six leading LVLMs as persuadees yields three key insights: (i) multimodal inputs substantially increase persuasion effectiveness-and model susceptibility-compared to text alone, especially in misinformation scenarios; (ii) stated prior preferences decrease susceptibility, yet multimodal information maintains its persuasive advantage; and (iii) different strategies vary in effectiveness across contexts, with reciprocity being most potent in commercial and subjective contexts, and credibility and logic prevailing in adversarial contexts. By jointly analyzing persuasion effectiveness and susceptibility, MMPersuade provides a principled foundation for developing models that are robust, preference-consistent, and ethically aligned when engaging with persuasive multimodal content.

We are exposed to much information trying to influence us, such as teaser messages, debates, politically framed news, and propaganda - all of which use persuasive language. With the recent interest in Large Language Models (LLMs), we study the ability of LLMs to produce persuasive text. As opposed to prior work which focuses on particular domains or types of persuasion, we conduct a general study across various domains to measure and benchmark to what degree LLMs produce persuasive text - both when explicitly instructed to rewrite text to be more or less persuasive and when only instructed to paraphrase. To this end, we construct a new dataset, Persuasive-Pairs, of pairs each consisting of a short text and of a text rewritten by an LLM to amplify or diminish persuasive language. We multi-annotate the pairs on a relative scale for persuasive language. This data is not only a valuable resource in itself, but we also show that it can be used to train a regression model to predict a score of persuasive language between text pairs. This model can score and benchmark new LLMs across domains, thereby facilitating the comparison of different LLMs. Finally, we discuss effects observed for different system prompts. Notably, we find that different 'personas' in the system prompt of LLaMA3 change the persuasive language in the text substantially, even when only instructed to paraphrase. These findings underscore the importance of investigating persuasive language in LLM generated text.

As large language models take on growing roles as automated evaluators in practical settings, a critical question arises: Can individuals persuade an LLM judge to assign unfairly high scores? This study is the first to reveal that strategically embedded persuasive language can bias LLM judges when scoring mathematical reasoning tasks, where correctness should be independent of stylistic variation. Grounded in Aristotle's rhetorical principles, we formalize seven persuasion techniques (Majority, Consistency, Flattery, Reciprocity, Pity, Authority, Identity) and embed them into otherwise identical responses. Across six math benchmarks, we find that persuasive language leads LLM judges to assign inflated scores to incorrect solutions, by up to 8% on average, with Consistency causing the most severe distortion. Notably, increasing model size does not substantially mitigate this vulnerability. Further analysis demonstrates that combining multiple persuasion techniques amplifies the bias, and pairwise evaluation is likewise susceptible. Moreover, the persuasive effect persists under counter prompting strategies, highlighting a critical vulnerability in LLM-as-a-Judge pipelines and underscoring the need for robust defenses against persuasion-based attacks.

Persuasive dialogue plays a pivotal role in human communication, influencing various domains. Recent persuasive dialogue datasets often fail to align with real-world interpersonal interactions, leading to unfaithful representations. For instance, unrealistic scenarios may arise, such as when the persuadee explicitly instructs the persuader on which persuasion strategies to employ, with each of the persuadee's questions corresponding to a specific strategy for the persuader to follow. This issue can be attributed to a violation of the "Double Blind" condition, where critical information is fully shared between participants. In actual human interactions, however, key information such as the mental state of the persuadee and the persuasion strategies of the persuader is not directly accessible. The persuader must infer the persuadee's mental state using Theory of Mind capabilities and construct arguments that align with the persuadee's motivations. To address this gap, we introduce ToMMA, a novel multi-agent framework for dialogue generation that is guided by causal Theory of Mind. This framework ensures that information remains undisclosed between agents, preserving "double-blind" conditions, while causal ToM directs the persuader's reasoning, enhancing alignment with human-like persuasion dynamics. Consequently, we present CToMPersu, a multi-domain, multi-turn persuasive dialogue dataset that tackles both double-blind and logical coherence issues, demonstrating superior performance across multiple metrics and achieving better alignment with real human dialogues. Our dataset and prompts are available at https://github.com/DingyiZhang/ToMMA-CToMPersu .

Persuasion, a fundamental social capability for humans, remains a challenge for AI systems such as large language models (LLMs). Current studies often overlook the strategic use of information asymmetry in message design or rely on strong assumptions regarding pre-commitment. In this work, we explore the application of Bayesian Persuasion (BP) in natural language within single-turn dialogue settings, to enhance the strategic persuasion capabilities of LLMs. Our framework incorporates a commitment-communication mechanism, where the persuader explicitly outlines an information schema by narrating their potential types (e.g., honest or dishonest), thereby guiding the persuadee in performing the intended Bayesian belief update. We evaluate two variants of our approach: Semi-Formal-Natural-Language (SFNL) BP and Fully-Natural-Language (FNL) BP, benchmarking them against both naive and strong non-BP (NBP) baselines within a comprehensive evaluation framework. This framework covers a diverse set of persuadees -- including LLM instances with varying prompts and fine-tuning and human participants -- across tasks ranging from specially designed persuasion scenarios to general everyday situations. Experimental results on LLM-based agents reveal three main findings: (1) LLMs guided by BP strategies consistently achieve higher persuasion success rates than NBP baselines; (2) SFNL exhibits greater credibility and logical coherence, while FNL shows stronger emotional resonance and robustness in naturalistic conversations; (3) with supervised fine-tuning, smaller models can attain BP performance comparable to that of larger models.

Large language models (LLMs) exhibit systematic political bias across a variety of sensitive contexts. We find that LLMs handle counterpart topics from opposing political sides asymmetrically. We refer to this phenomenon as covert political bias and identify 7 categories of techniques through which it operates. We propose two metrics for covert bias: Sentiment Consistency measures symmetry in rhetoric and framing across paired political prompts; Helpfulness Consistency measures symmetric depth and engagement. To reduce both types of covert bias, we introduce Political Consistency Training (PCT), an RL training method with two complementary paradigms: Sentiment Consistency Training and Helpfulness Consistency Training. We show that PCT preserves overall helpfulness, substantially reduces covert political bias, and generalizes to held-out benchmarks. We release our work at https://political-manipulation.ai

Prior research has established that instruction-tuned large language models exhibit left-of-center political bias, measured exclusively through abstract political questionnaires. We show that this finding does not generalize to concrete policy decisions. We introduce a dual-instrument methodology grounded in Swiss democratic reality. The Smartvote questionnaire (75 abstract policy questions) is administered to 66 LLMs from 27 model families and compared to 184 elected members of the Swiss National Council, replicating the established leftward convergence (Cohen's d = 3.64, p = 0.0002). Then, novel to this work, 9 flagship LLMs are confronted with 48 real federal referenda (Volksabstimmungen) in four national languages (German, French, Italian, Romansh) under three information conditions, comparing votes to actual outcomes and party recommendations (Parolen). Three findings challenge the prevailing narrative. (1) Abstract questionnaires do not predict concrete behavior: the left-to-right agreement gradient on Smartvote shifts from left-peaked to center-peaked on Volksabstimmungen, where models align most with centrist Die Mitte and FDP rather than leftist SP and Gruene (Wilcoxon p = 0.008). (2) For some models, the language of a political question changes the answer more than the political content does: cross-linguistic consistency ranges from 50% (Mistral) to 98% (GPT-5.4). (3) Two models exhibit systematic change-aversion rather than political bias, voting Nein on 83-94% of referenda regardless of direction (binomial p < 0.0001). What prior work measured as "leftward bias" may not generalize beyond abstract instruments. On concrete policy decisions, LLMs behave less like coalition partners of the left and more like cautious civil servants: centrist, status-quo-favoring, and inconsistent across languages.

Manipulative and misleading news have become a commodity for some online news outlets and these news have gained a significant impact on the global mindset of people. Propaganda is a frequently employed manipulation method having as goal to influence readers by spreading ideas meant to distort or manipulate their opinions. This paper describes our participation in the SemEval-2020, Task 11: Detection of Propaganda Techniques in News Articles competition. Our approach considers specializing a pre-trained BERT model on propagandistic and hyperpartisan news articles, enabling it to create more adequate representations for the two subtasks, namely propaganda Span Identification (SI) and propaganda Technique Classification (TC). Our proposed system achieved a F1-score of 46.060% in subtask SI, ranking 5th in the leaderboard from 36 teams and a micro-averaged F1 score of 54.302% for subtask TC, ranking 19th from 32 teams.

Existing challenges in misinformation exposure and susceptibility vary across demographic groups, as some populations are more vulnerable to misinformation than others. Large language models (LLMs) introduce new dimensions to these challenges through their ability to generate persuasive content at scale and reinforcing existing biases. This study investigates the bidirectional persuasion dynamics between LLMs and humans when exposed to misinformative content. We analyze human-to-LLM influence using human-stance datasets and assess LLM-to-human influence by generating LLM-based persuasive arguments. Additionally, we use a multi-agent LLM framework to analyze the spread of misinformation under persuasion among demographic-oriented LLM agents. Our findings show that demographic factors influence susceptibility to misinformation in LLMs, closely reflecting the demographic-based patterns seen in human susceptibility. We also find that, similar to human demographic groups, multi-agent LLMs exhibit echo chamber behavior. This research explores the interplay between humans and LLMs, highlighting demographic differences in the context of misinformation and offering insights for future interventions.

Estimating the persuasiveness of messages is critical in various applications, from recommender systems to safety assessment of LLMs. While it is imperative to consider the target persuadee's characteristics, such as their values, experiences, and reasoning styles, there is currently no established systematic framework to optimize leveraging a persuadee's past activities (e.g., conversations) to the benefit of a persuasiveness prediction model. To address this problem, we propose a context-aware user profiling framework with two trainable components: a query generator that generates optimal queries to retrieve persuasion-relevant records from a user's history, and a profiler that summarizes these records into a profile to effectively inform the persuasiveness prediction model. Our evaluation on the ChangeMyView Reddit dataset shows consistent improvements over existing methods across multiple predictor models, raising F1 from 33% to 47% on Llama-3.3-70B-Instruct. Further analysis shows that effective user profiles are context-dependent and predictor-specific, rather than relying on static attributes or surface-level similarity. Together, these results highlight the importance of task-oriented, context-dependent user profiling for personalized persuasiveness prediction.

The increasing capability of Large Language Models to act as human-like social agents raises two important questions in the area of opinion dynamics. First, whether these agents can generate effective arguments that could be injected into the online discourse to steer the public opinion. Second, whether artificial agents can interact with each other to reproduce dynamics of persuasion typical of human social systems, opening up opportunities for studying synthetic social systems as faithful proxies for opinion dynamics in human populations. To address these questions, we designed a synthetic persuasion dialogue scenario on the topic of climate change, where a 'convincer' agent generates a persuasive argument for a 'skeptic' agent, who subsequently assesses whether the argument changed its internal opinion state. Different types of arguments were generated to incorporate different linguistic dimensions underpinning psycho-linguistic theories of opinion change. We then asked human judges to evaluate the persuasiveness of machine-generated arguments. Arguments that included factual knowledge, markers of trust, expressions of support, and conveyed status were deemed most effective according to both humans and agents, with humans reporting a marked preference for knowledge-based arguments. Our experimental framework lays the groundwork for future in-silico studies of opinion dynamics, and our findings suggest that artificial agents have the potential of playing an important role in collective processes of opinion formation in online social media.

We present a new computational framework for detecting and structuring manipulative political narratives. A task that became more important due to the shift of political discussions to social media. One of the primary challenges thereby is differentiating between manipulative political narratives and legitimate critiques. Some posts may also reframe actual events within a manipulative context. To achieve good clustering results, we filter manipulative posts beforehand using a detailed few-shot prompt that combines documented campaign narratives with legitimate criticisms to differentiate them. This prompt enables a reasoning model to assign labels, retaining only manipulative narrative posts for further processing. The remaining posts are subsequently embedded and dimensionality-reduced using UMAP, before HDBSCAN is applied to uncover narrative groups. A key advantage of this unsupervised approach is its independence from a predefined list of target categories, enabling it to uncover new narrative clusters. Finally, a reasoning model is employed to uncover the narrative behind each cluster. This approach, applied to over 1.2 million social media posts, effectively identified 41 distinct manipulative narrative clusters by integrating prompt-based filtering with unsupervised clustering.

Developing intelligent persuasive conversational agents to change people's opinions and actions for social good is the frontier in advancing the ethical development of automated dialogue systems. To do so, the first step is to understand the intricate organization of strategic disclosures and appeals employed in human persuasion conversations. We designed an online persuasion task where one participant was asked to persuade the other to donate to a specific charity. We collected a large dataset with 1,017 dialogues and annotated emerging persuasion strategies from a subset. Based on the annotation, we built a baseline classifier with context information and sentence-level features to predict the 10 persuasion strategies used in the corpus. Furthermore, to develop an understanding of personalized persuasion processes, we analyzed the relationships between individuals' demographic and psychological backgrounds including personality, morality, value systems, and their willingness for donation. Then, we analyzed which types of persuasion strategies led to a greater amount of donation depending on the individuals' personal backgrounds. This work lays the ground for developing a personalized persuasive dialogue system.

Achieving political consensus is crucial yet challenging for the effective functioning of social governance. However, although frontier AI systems represented by large language models (LLMs) have developed rapidly in recent years, their capabilities in this scope are still understudied. In this paper, we introduce PoliCon, a novel benchmark constructed from 2,225 high-quality deliberation records of the European Parliament over 13 years, ranging from 2009 to 2022, to evaluate the ability of LLMs to draft consensus resolutions based on divergent party positions under varying collective decision-making contexts and political requirements. Specifically, PoliCon incorporates four factors to build each task environment for finding different political consensus: specific political issues, political goals, participating parties, and power structures based on seat distribution. We also developed an evaluation framework based on social choice theory for PoliCon, which simulates the real voting outcomes of different political parties to assess whether LLM-generated resolutions meet the requirements of the predetermined political consensus. Our experimental results demonstrate that even state-of-the-art models remain undersatisfied with complex tasks like passing resolutions by a two-thirds majority and addressing security issues, while uncovering their inherent partisan biases and revealing some behaviors LLMs show to achieve the consensus, such as prioritizing the stance of the dominant party instead of uniting smaller parties, which highlights PoliCon's promise as an effective platform for studying LLMs' ability to promote political consensus. The code and dataset are released at https://zowiezhang.github.io/projects/PoliCon.

We directly compare the persuasion capabilities of a frontier large language model (LLM; Claude Sonnet 3.5) against incentivized human persuaders in an interactive, real-time conversational quiz setting. In this preregistered, large-scale incentivized experiment, participants (quiz takers) completed an online quiz where persuaders (either humans or LLMs) attempted to persuade quiz takers toward correct or incorrect answers. We find that LLM persuaders achieved significantly higher compliance with their directional persuasion attempts than incentivized human persuaders, demonstrating superior persuasive capabilities in both truthful (toward correct answers) and deceptive (toward incorrect answers) contexts. We also find that LLM persuaders significantly increased quiz takers' accuracy, leading to higher earnings, when steering quiz takers toward correct answers, and significantly decreased their accuracy, leading to lower earnings, when steering them toward incorrect answers. Overall, our findings suggest that AI's persuasion capabilities already exceed those of humans that have real-money bonuses tied to performance. Our findings of increasingly capable AI persuaders thus underscore the urgency of emerging alignment and governance frameworks.

As large language model (LLM)-based agents increasingly participate in online discourse, red-teaming their capacity to support political influence campaigns is critical for information integrity. In pursuit of this goal, we focus on locally deployed open-source LLMs, as opposed to frontier API-only models, given their superior alignment with the operational constraints of privacy-conscious malicious actors deployed in social media environments. We introduce an empirical red-teaming framework for measuring LLM Overton Windows (OWs), defined as the range of political opinions a model can reliably express on controversial topics, and for quantifying how simple natural-language jailbreaks expand that range. We evaluate more than 30 LLMs spanning 10 model families and five countries of origin. We find systematic asymmetries in political expressivity: open-source LLMs are typically more willing to generate left-leaning social media content, OWs tend to contract inversely to model size, and regional differences are substantial despite uneven representation in the open-source ecosystem. Jailbreak potency also varies sharply across model families, motivating a workflow for identifying effective combinations of jailbreak techniques. Taken together, our results establish a practical framework for auditing the political steerability of open-source LLMs and for helping future researchers design stronger countermeasures against LLM-enabled influence campaigns.

Conversational artificial intelligence (AI) disrupts how humans interact with technology. Recently, OpenAI introduced ChatGPT, a state-of-the-art dialogue model that can converse with its human counterparts with unprecedented capabilities. ChatGPT has witnessed tremendous attention from the media, academia, industry, and the general public, attracting more than a million users within days of its release. However, its explosive adoption for information search and as an automated decision aid underscores the importance to understand its limitations and biases. This paper focuses on one of democratic society's most important decision-making processes: political elections. Prompting ChatGPT with 630 political statements from two leading voting advice applications and the nation-agnostic political compass test in three pre-registered experiments, we uncover ChatGPT's pro-environmental, left-libertarian ideology. For example, ChatGPT would impose taxes on flights, restrict rent increases, and legalize abortion. In the 2021 elections, it would have voted most likely for the Greens both in Germany (B\"undnis 90/Die Gr\"unen) and in the Netherlands (GroenLinks). Our findings are robust when negating the prompts, reversing the order of the statements, varying prompt formality, and across languages (English, German, Dutch, and Spanish). We conclude by discussing the implications of politically biased conversational AI on society.

Large Language Models (LLMs) have demonstrated pronounced ideological leanings, yet the stability and depth of these positions remain poorly understood. Surface-level responses can often be manipulated through simple prompt engineering, calling into question whether they reflect a coherent underlying ideology. This paper investigates the concept of "ideological depth" in LLMs, defined as the robustness and complexity of their internal political representations. We employ a dual approach: first, we measure the "steerability" of two well-known open-source LLMs using instruction prompting and activation steering. We find that while some models can easily switch between liberal and conservative viewpoints, others exhibit resistance or an increased rate of refusal, suggesting a more entrenched ideological structure. Second, we probe the internal mechanisms of these models using Sparse Autoencoders (SAEs). Preliminary analysis reveals that models with lower steerability possess more distinct and abstract ideological features. Our evaluations reveal that one model can contain 7.3x more political features than another model of similar size. This allows targeted ablation of a core political feature in an ideologically "deep" model, leading to consistent, logical shifts in its reasoning across related topics, whereas the same intervention in a "shallow" model results in an increase in refusal outputs. Our findings suggest that ideological depth is a quantifiable property of LLMs and that steerability serves as a valuable window into their latent political architecture.

With the increasing prevalence of artificial intelligence, careful evaluation of inherent biases needs to be conducted to form the basis for alleviating the effects these predispositions can have on users. Large language models (LLMs) are predominantly used by many as a primary source of information for various topics. LLMs frequently make factual errors, fabricate data (hallucinations), or present biases, exposing users to misinformation and influencing opinions. Educating users on their risks is key to responsible use, as bias, unlike hallucinations, cannot be caught through data verification. We quantify the political bias of popular LLMs in the context of the recent vote of the German Bundestag using the score produced by the Wahl-O-Mat. This metric measures the alignment between an individual's political views and the positions of German political parties. We compare the models' alignment scores to identify factors influencing their political preferences. Doing so, we discover a bias toward left-leaning parties, most dominant in larger LLMs. Also, we find that the language we use to communicate with the models affects their political views. Additionally, we analyze the influence of a model's origin and release date and compare the results to the outcome of the recent vote of the Bundestag. Our results imply that LLMs are prone to exhibiting political bias. Large corporations with the necessary means to develop LLMs, thus, knowingly or unknowingly, have a responsibility to contain these biases, as they can influence each voter's decision-making process and inform public opinion in general and at scale.

Propaganda is the expression of an opinion or an action by an individual or a group deliberately designed to influence the opinions or the actions of other individuals or groups with reference to predetermined ends, which is achieved by means of well-defined rhetorical and psychological devices. Propaganda techniques are commonly used in social media to manipulate or to mislead users. Thus, there has been a lot of recent research on automatic detection of propaganda techniques in text as well as in memes. However, so far the focus has been primarily on English. With the aim to bridge this language gap, we ran a shared task on detecting propaganda techniques in Arabic tweets as part of the WANLP 2022 workshop, which included two subtasks. Subtask~1 asks to identify the set of propaganda techniques used in a tweet, which is a multilabel classification problem, while Subtask~2 asks to detect the propaganda techniques used in a tweet together with the exact span(s) of text in which each propaganda technique appears. The task attracted 63 team registrations, and eventually 14 and 3 teams made submissions for subtask 1 and 2, respectively. Finally, 11 teams submitted system description papers.

Large language models (LLMs) are increasingly shaping how information is created and disseminated, from companies using them to craft persuasive advertisements, to election campaigns optimizing messaging to gain votes, to social media influencers boosting engagement. These settings are inherently competitive, with sellers, candidates, and influencers vying for audience approval, yet it remains poorly understood how competitive feedback loops influence LLM behavior. We show that optimizing LLMs for competitive success can inadvertently drive misalignment. Using simulated environments across these scenarios, we find that, 6.3% increase in sales is accompanied by a 14.0% rise in deceptive marketing; in elections, a 4.9% gain in vote share coincides with 22.3% more disinformation and 12.5% more populist rhetoric; and on social media, a 7.5% engagement boost comes with 188.6% more disinformation and a 16.3% increase in promotion of harmful behaviors. We call this phenomenon Moloch's Bargain for AI--competitive success achieved at the cost of alignment. These misaligned behaviors emerge even when models are explicitly instructed to remain truthful and grounded, revealing the fragility of current alignment safeguards. Our findings highlight how market-driven optimization pressures can systematically erode alignment, creating a race to the bottom, and suggest that safe deployment of AI systems will require stronger governance and carefully designed incentives to prevent competitive dynamics from undermining societal trust.

The behavior and decision making of groups or communities can be dramatically influenced by individuals pushing particular agendas, e.g., to promote or disparage a person or an activity, to call for action, etc.. In the examination of online influence campaigns, particularly those related to important political and social events, scholars often concentrate on identifying the sources responsible for setting and controlling the agenda (e.g., public media). In this article we present a methodology for detecting specific instances of agenda control through social media where annotated data is limited or non-existent. By using a modest corpus of Twitter messages centered on the 2022 French Presidential Elections, we carry out a comprehensive evaluation of various approaches and techniques that can be applied to this problem. Our findings demonstrate that by treating the task as a textual entailment problem, it is possible to overcome the requirement for a large annotated training dataset.

Election speeches play an integral role in communicating the vision and mission of the candidates. From lofty promises to mud-slinging, the electoral candidate accounts for all. However, there remains an open question about what exactly wins over the voters. In this work, we used state-of-the-art natural language processing methods to study the speeches and sentiments of the Republican candidate, Donald Trump, and Democratic candidate, Joe Biden, fighting for the 2020 US Presidential election. Comparing the racial dichotomy of the United States, we analyze what led to the victory and defeat of the different candidates. We believe this work will inform the election campaigning strategy and provide a basis for communicating to diverse crowds.

As foundation models (FMs) approach human-level fluency, distinguishing synthetic from organic content has become a key challenge for Trustworthy Web Intelligence. This paper presents JudgeGPT and RogueGPT, a dual-axis framework that decouples "authenticity" from "attribution" to investigate the mechanisms of human susceptibility. Analyzing 918 evaluations across five FMs (including GPT-4 and Llama-2), we employ Structural Causal Models (SCMs) as a principal framework for formulating testable causal hypotheses about detection accuracy. Contrary to partisan narratives, we find that political orientation shows a negligible association with detection performance (r=-0.10). Instead, "fake news familiarity" emerges as a candidate mediator (r=0.35), suggesting that exposure may function as adversarial training for human discriminators. We identify a "fluency trap" where GPT-4 outputs (HumanMachineScore: 0.20) bypass Source Monitoring mechanisms, rendering them indistinguishable from human text. These findings suggest that "pre-bunking" interventions should target cognitive source monitoring rather than demographic segmentation to ensure trustworthy information ecosystems.

Understanding political polarization on social platforms is important as public opinions may become increasingly extreme when they are circulated in homogeneous communities, thus potentially causing damage in the real world. Automatically detecting the political ideology of social media users can help better understand political polarization. However, it is challenging due to the scarcity of ideology labels, complexity of multimodal contents, and cost of time-consuming data collection process. In this study, we adopt a heterogeneous graph neural network to jointly model user characteristics, multimodal post contents as well as user-item relations in a bipartite graph to learn a comprehensive and effective user embedding without requiring ideology labels. We apply our framework to online discussions about economy and public health topics. The learned embeddings are then used to detect political ideology and understand political polarization. Our framework outperforms the unimodal, early/late fusion baselines, and homogeneous GNN frameworks by a margin of at least 9% absolute gain in the area under the receiver operating characteristic on two social media datasets. More importantly, our work does not require a time-consuming data collection process, which allows faster detection and in turn allows the policy makers to conduct analysis and design policies in time to respond to crises. We also show that our framework learns meaningful user embeddings and can help better understand political polarization. Notable differences in user descriptions, topics, images, and levels of retweet/quote activities are observed. Our framework for decoding user-content interaction shows wide applicability in understanding political polarization. Furthermore, it can be extended to user-item bipartite information networks for other applications such as content and product recommendation.

Social media influence campaigns pose significant challenges to public discourse and democracy. Traditional detection methods fall short due to the complexity and dynamic nature of social media. Addressing this, we propose a novel detection method using Large Language Models (LLMs) that incorporates both user metadata and network structures. By converting these elements into a text format, our approach effectively processes multilingual content and adapts to the shifting tactics of malicious campaign actors. We validate our model through rigorous testing on multiple datasets, showcasing its superior performance in identifying influence efforts. This research not only offers a powerful tool for detecting campaigns, but also sets the stage for future enhancements to keep up with the fast-paced evolution of social media-based influence tactics.

We first adopt a human-guided machine learning framework to develop a new dataset for hyperpartisan news title detection with 2,200 manually labeled and 1.8 million machine-labeled titles that were posted from 2014 to the present by nine representative media organizations across three media bias groups - Left, Central, and Right in an active learning manner. The fine-tuned transformer-based language model achieves an overall accuracy of 0.84 and an F1 score of 0.78 on an external validation set. Next, we conduct a computational analysis to quantify the extent and dynamics of partisanship in news titles. While some aspects are as expected, our study reveals new or nuanced differences between the three media groups. We find that overall the Right media tends to use proportionally more hyperpartisan titles. Roughly around the 2016 Presidential Election, the proportions of hyperpartisan titles increased in all media bias groups where the relative increase in the proportion of hyperpartisan titles of the Left media was the most. We identify three major topics including foreign issues, political systems, and societal issues that are suggestive of hyperpartisanship in news titles using logistic regression models and the Shapley values. Through an analysis of the topic distribution, we find that societal issues gradually receive more attention from all media groups. We further apply a lexicon-based language analysis tool to the titles of each topic and quantify the linguistic distance between any pairs of the three media groups. Three distinct patterns are discovered. The Left media is linguistically more different from Central and Right in terms of foreign issues. The linguistic distance between the three media groups becomes smaller over recent years. In addition, a seasonal pattern where linguistic difference is associated with elections is observed for societal issues.

Elections represent a crucial milestone in a nation's ongoing development. To better understand the political rhetoric from various movements, ranging from left to right, we propose a transformer-based model capable of projecting the political orientation of a text on a continuous left-to-right spectrum, represented by a normalized scalar d between -1 and 1. This approach enables analysts to focus on specific segments of the political landscape, such as conservatives, while excluding liberal and far-right movements. Such a task can only be achieved with multiclass classifiers, provided that the desired orientation is incorporated within one of their predefined classes. To determine the most suitable foundation model among 13 candidate transformers for this task, we constructed four distinct corpora. One corpus comprised annotated plenary notes from the German Bundestag, while another was based on an official online decision-making tool, Wahl-O-Mat. The third corpus consisted of articles from 33 newspapers, each identified by its political orientation, and the fourth included 535,200 tweets from 597 members of the 20th and 21st German Bundestag. To mitigate overfitting, we used two distinct corpora for training and two for testing, respectively. For in-domain performance, DeBERTa-large achieved the highest F1 score F1=0.844 as well as for the X (Twitter) out-of-domain test ACC=0.864. Regarding the newspaper out-of-domain test, Gemma2-2B excelled (MAE = 0.172). This study demonstrates that transformer models can recognize political framing in German news at the level of public opinion polls. Our findings suggest that both the model architecture and the availability of domain-specific training data can be as influential as model size for estimating political bias. We discuss methodological limitations and outline directions for improving the robustness of bias measurement.

Large Language Models (LLMs) have shown proficiency in generating persuasive dialogue, yet concerns about the fluency and sophistication of their outputs persist. This paper presents a multi-LLM communication framework designed to enhance the generation of persuasive data automatically. This framework facilitates the efficient production of high-quality, diverse linguistic content with minimal human oversight. Through extensive evaluations, we demonstrate that the generated data excels in naturalness, linguistic diversity, and the strategic use of persuasion, even in complex scenarios involving social taboos. The framework also proves adept at generalizing across novel contexts. Our results highlight the framework's potential to significantly advance research in both computational and social science domains concerning persuasive communication.

As political polarization in the United States continues to rise, the question of whether polarized individuals can fruitfully cooperate becomes pressing. Although diversity of individual perspectives typically leads to superior team performance on complex tasks, strong political perspectives have been associated with conflict, misinformation and a reluctance to engage with people and perspectives beyond one's echo chamber. It is unclear whether self-selected teams of politically diverse individuals will create higher or lower quality outcomes. In this paper, we explore the effect of team political composition on performance through analysis of millions of edits to Wikipedia's Political, Social Issues, and Science articles. We measure editors' political alignments by their contributions to conservative versus liberal articles. A survey of editors validates that those who primarily edit liberal articles identify more strongly with the Democratic party and those who edit conservative ones with the Republican party. Our analysis then reveals that polarized teams---those consisting of a balanced set of politically diverse editors---create articles of higher quality than politically homogeneous teams. The effect appears most strongly in Wikipedia's Political articles, but is also observed in Social Issues and even Science articles. Analysis of article "talk pages" reveals that politically polarized teams engage in longer, more constructive, competitive, and substantively focused but linguistically diverse debates than political moderates. More intense use of Wikipedia policies by politically diverse teams suggests institutional design principles to help unleash the power of politically polarized teams.

Studies of LLMs' political opinions mainly rely on evaluations of their open-ended responses. Recent work indicates that there is a misalignment between LLMs' responses and their internal intentions. This motivates us to probe LLMs' internal mechanisms and help uncover their internal political states. Additionally, we found that the analysis of LLMs' political opinions often relies on single-axis concepts, which can lead to concept confounds. In this work, we extend the single-axis to multi-dimensions and apply interpretable representation engineering techniques for more transparent LLM political concept learning. Specifically, we designed a four-dimensional political learning framework and constructed a corresponding dataset for fine-grained political concept vector learning. These vectors can be used to detect and intervene in LLM internals. Experiments are conducted on eight open-source LLMs with three representation engineering techniques. Results show these vectors can disentangle political concept confounds. Detection tasks validate the semantic meaning of the vectors and show good generalization and robustness in OOD settings. Intervention Experiments show these vectors can intervene in LLMs to generate responses with different political leanings.

As political attitudes have diverged ideologically in the United States, political speech has diverged lingusitically. The ever-widening polarization between the US political parties is accelerated by an erosion of mutual understanding between them. We aim to make these communities more comprehensible to each other with a framework that probes community-specific responses to the same survey questions using community language models CommunityLM. In our framework we identify committed partisan members for each community on Twitter and fine-tune LMs on the tweets authored by them. We then assess the worldviews of the two groups using prompt-based probing of their corresponding LMs, with prompts that elicit opinions about public figures and groups surveyed by the American National Election Studies (ANES) 2020 Exploratory Testing Survey. We compare the responses generated by the LMs to the ANES survey results, and find a level of alignment that greatly exceeds several baseline methods. Our work aims to show that we can use community LMs to query the worldview of any group of people given a sufficiently large sample of their social media discussions or media diet.

The 2024 US presidential election is the first major contest to occur in the US since the popularization of large language models (LLMs). Building on lessons from earlier shifts in media (most notably social media's well studied role in targeted messaging and political polarization) this moment raises urgent questions about how LLMs may shape the information ecosystem and influence political discourse. While platforms have announced some election safeguards, how well they work in practice remains unclear. Against this backdrop, we conduct a large-scale, longitudinal study of 12 models, queried using a structured survey with over 12,000 questions on a near-daily cadence from July through November 2024. Our design systematically varies content and format, resulting in a rich dataset that enables analyses of the models' behavior over time (e.g., across model updates), sensitivity to steering, responsiveness to instructions, and election-related knowledge and "beliefs." In the latter half of our work, we perform four analyses of the dataset that (i) study the longitudinal variation of model behavior during election season, (ii) illustrate the sensitivity of election-related responses to demographic steering, (iii) interrogate the models' beliefs about candidates' attributes, and (iv) reveal the models' implicit predictions of the election outcome. To facilitate future evaluations of LLMs in electoral contexts, we detail our methodology, from question generation to the querying pipeline and third-party tooling. We also publicly release our dataset at https://huggingface.co/datasets/sarahcen/llm-election-data-2024

Modern AI agents increasingly combine conversational interaction with autonomous task execution, such as coding and web research, raising a natural question: what happens when an agent engaged in long-horizon tasks is subjected to user persuasion? We study how belief-level intervention can influence downstream task behavior, a phenomenon we name persuasion propagation. We introduce a behavior-centered evaluation framework that distinguishes between persuasion applied during or prior to task execution. Across web research and coding tasks, we find that on-the-fly persuasion induces weak and inconsistent behavioral effects. In contrast, when the belief state is explicitly specified at task time, belief-prefilled agents conduct on average 26.9\% fewer searches and visit 16.9\% fewer unique sources than neutral-prefilled agents. These results suggest that persuasion, even in prior interaction, can affect the agent's behavior, motivating behavior-level evaluation in agentic systems.

Memes, combining text and images, frequently use metaphors to convey persuasive messages, shaping public opinion. Motivated by this, our team engaged in SemEval-2024 Task 4, a hierarchical multi-label classification task designed to identify rhetorical and psychological persuasion techniques embedded within memes. To tackle this problem, we introduced a caption generation step to assess the modality gap and the impact of additional semantic information from images, which improved our result. Our best model utilizes GPT-4 generated captions alongside meme text to fine-tune RoBERTa as the text encoder and CLIP as the image encoder. It outperforms the baseline by a large margin in all 12 subtasks. In particular, it ranked in top-3 across all languages in Subtask 2a, and top-4 in Subtask 2b, demonstrating quantitatively strong performance. The improvement achieved by the introduced intermediate step is likely attributable to the metaphorical essence of images that challenges visual encoders. This highlights the potential for improving abstract visual semantics encoding.

Recent advancements in Large Language Models (LLMs) have enabled them to approach human-level persuasion capabilities. However, such potential also raises concerns about the safety risks of LLM-driven persuasion, particularly their potential for unethical influence through manipulation, deception, exploitation of vulnerabilities, and many other harmful tactics. In this work, we present a systematic investigation of LLM persuasion safety through two critical aspects: (1) whether LLMs appropriately reject unethical persuasion tasks and avoid unethical strategies during execution, including cases where the initial persuasion goal appears ethically neutral, and (2) how influencing factors like personality traits and external pressures affect their behavior. To this end, we introduce PersuSafety, the first comprehensive framework for the assessment of persuasion safety which consists of three stages, i.e., persuasion scene creation, persuasive conversation simulation, and persuasion safety assessment. PersuSafety covers 6 diverse unethical persuasion topics and 15 common unethical strategies. Through extensive experiments across 8 widely used LLMs, we observe significant safety concerns in most LLMs, including failing to identify harmful persuasion tasks and leveraging various unethical persuasion strategies. Our study calls for more attention to improve safety alignment in progressive and goal-driven conversations such as persuasion.

Modelling persuasion strategies as predictors of task outcome has several real-world applications and has received considerable attention from the computational linguistics community. However, previous research has failed to account for the resisting strategies employed by an individual to foil such persuasion attempts. Grounded in prior literature in cognitive and social psychology, we propose a generalised framework for identifying resisting strategies in persuasive conversations. We instantiate our framework on two distinct datasets comprising persuasion and negotiation conversations. We also leverage a hierarchical sequence-labelling neural architecture to infer the aforementioned resisting strategies automatically. Our experiments reveal the asymmetry of power roles in non-collaborative goal-directed conversations and the benefits accrued from incorporating resisting strategies on the final conversation outcome. We also investigate the role of different resisting strategies on the conversation outcome and glean insights that corroborate with past findings. We also make the code and the dataset of this work publicly available at https://github.com/americast/resper.

Large language models (LLMs) have shown promising potential in persuasion, but existing works on training LLM persuaders are still preliminary. Notably, while humans are skilled in modeling their opponent's thoughts and opinions proactively and dynamically, current LLMs struggle with such Theory of Mind (ToM) reasoning, resulting in limited diversity and opponent awareness. To address this limitation, we introduce Theory of Mind Augmented Persuader (ToMAP), a novel approach for building more flexible persuader agents by incorporating two theory of mind modules that enhance the persuader's awareness and analysis of the opponent's mental state. Specifically, we begin by prompting the persuader to consider possible objections to the target central claim, and then use a text encoder paired with a trained MLP classifier to predict the opponent's current stance on these counterclaims. Our carefully designed reinforcement learning schema enables the persuader learns how to analyze opponent-related information and utilize it to generate more effective arguments. Experiments show that the ToMAP persuader, while containing only 3B parameters, outperforms much larger baselines, like GPT-4o, with a relative gain of 39.4% across multiple persuadee models and diverse corpora. Notably, ToMAP exhibits complex reasoning chains and reduced repetition during training, which leads to more diverse and effective arguments. The opponent-aware feature of ToMAP also makes it suitable for long conversations and enables it to employ more logical and opponent-aware strategies. These results underscore our method's effectiveness and highlight its potential for developing more persuasive language agents. Code is available at: https://github.com/ulab-uiuc/ToMAP.

Social media has become extremely influential when it comes to policy making in modern societies especially in the western world (e.g., 48% of Europeans use social media every day or almost every day). Platforms such as Twitter allow users to follow politicians, thus making citizens more involved in political discussion. In the same vein, politicians use Twitter to express their opinions, debate among others on current topics and promote their political agenda aiming to influence voter behaviour. Previous studies have shown that tweets conveying negative sentiment are likely to be retweeted more frequently. In this paper, we attempt to analyse tweets of politicians from different countries and explore whether their tweets follow the same trend. Utilising state-of-the-art pre-trained language models we performed sentiment analysis on hundreds of thousands of tweets collected from members of parliament of Greece, Spain and United Kingdom, including devolved administrations. We achieved this by systematically exploring and analysing the differences between influential and less popular tweets. Our analysis indicates that politicians' negatively charged tweets spread more widely, especially in more recent times, and highlights interesting trends in the intersection of sentiment and popularity.

We study language ideologies in text produced by LLMs through a case study on English gendered language reform (related to role nouns like congressperson/-woman/-man, and singular they). First, we find political bias: when asked to use language that is "correct" or "natural", LLMs use language most similarly to when asked to align with conservative (vs. progressive) values. This shows how LLMs' metalinguistic preferences can implicitly communicate the language ideologies of a particular political group, even in seemingly non-political contexts. Second, we find LLMs exhibit internal inconsistency: LLMs use gender-neutral variants more often when more explicit metalinguistic context is provided. This shows how the language ideologies expressed in text produced by LLMs can vary, which may be unexpected to users. We discuss the broader implications of these findings for value alignment.

The development and popularization of large language models (LLMs) have raised concerns that they will be used to create tailor-made, convincing arguments to push false or misleading narratives online. Early work has found that language models can generate content perceived as at least on par and often more persuasive than human-written messages. However, there is still limited knowledge about LLMs' persuasive capabilities in direct conversations with human counterparts and how personalization can improve their performance. In this pre-registered study, we analyze the effect of AI-driven persuasion in a controlled, harmless setting. We create a web-based platform where participants engage in short, multiple-round debates with a live opponent. Each participant is randomly assigned to one of four treatment conditions, corresponding to a two-by-two factorial design: (1) Games are either played between two humans or between a human and an LLM; (2) Personalization might or might not be enabled, granting one of the two players access to basic sociodemographic information about their opponent. We found that participants who debated GPT-4 with access to their personal information had 81.7% (p < 0.01; N=820 unique participants) higher odds of increased agreement with their opponents compared to participants who debated humans. Without personalization, GPT-4 still outperforms humans, but the effect is lower and statistically non-significant (p=0.31). Overall, our results suggest that concerns around personalization are meaningful and have important implications for the governance of social media and the design of new online environments.

Researchers of political communication study the impact and perceptions of political incivility on social media. Yet, so far, relatively few works attempted to automatically detect and characterize political incivility. In our work, we study political incivility in Twitter, presenting several research contributions. First, we present state-of-the-art incivility detection results using a large dataset, which we collected and labeled via crowd sourcing. Importantly, we distinguish between uncivil political speech that is impolite and intolerant anti-democratic discourse. Applying political incivility detection at large-scale, we derive insights regarding the prevalence of this phenomenon across users, and explore the network characteristics of users who are susceptible to disseminating uncivil political content online. Finally, we propose an approach for modeling social context information about the tweet author alongside the tweet content, showing that this leads to significantly improved performance on the task of political incivility detection. This result holds promise for related tasks, such as hate speech and stance detection.

Advances in large language models have raised concerns about their potential use in generating compelling election disinformation at scale. This study presents a two-part investigation into the capabilities of LLMs to automate stages of an election disinformation operation. First, we introduce DisElect, a novel evaluation dataset designed to measure LLM compliance with instructions to generate content for an election disinformation operation in localised UK context, containing 2,200 malicious prompts and 50 benign prompts. Using DisElect, we test 13 LLMs and find that most models broadly comply with these requests; we also find that the few models which refuse malicious prompts also refuse benign election-related prompts, and are more likely to refuse to generate content from a right-wing perspective. Secondly, we conduct a series of experiments (N=2,340) to assess the "humanness" of LLMs: the extent to which disinformation operation content generated by an LLM is able to pass as human-written. Our experiments suggest that almost all LLMs tested released since 2022 produce election disinformation operation content indiscernible by human evaluators over 50% of the time. Notably, we observe that multiple models achieve above-human levels of humanness. Taken together, these findings suggest that current LLMs can be used to generate high-quality content for election disinformation operations, even in hyperlocalised scenarios, at far lower costs than traditional methods, and offer researchers and policymakers an empirical benchmark for the measurement and evaluation of these capabilities in current and future models.

Words often carry different meanings for people from diverse backgrounds. Today's era of social polarization demands that we choose words carefully to prevent miscommunication, especially in political communication and journalism. To address this issue, we introduce the Bridging Dictionary, an interactive tool designed to illuminate how words are perceived by people with different political views. The Bridging Dictionary includes a static, printable document featuring 796 terms with summaries generated by a large language model. These summaries highlight how the terms are used distinctively by Republicans and Democrats. Additionally, the Bridging Dictionary offers an interactive interface that lets users explore selected words, visualizing their frequency, sentiment, summaries, and examples across political divides. We present a use case for journalists and emphasize the importance of human agency and trust in further enhancing this tool. The deployed version of Bridging Dictionary is available at https://dictionary.ccc-mit.org/.

Large Language Models (LLMs) increasingly shape political discourse, yet exhibit inconsistent responses when challenged. While prior research categorizes LLMs as left- or right-leaning based on single-prompt responses, a critical question remains: Do these classifications reflect stable ideologies or superficial mimicry? Existing methods cannot distinguish between genuine ideological alignment and performative text generation. To address this, we propose a framework for evaluating ideological depth through (1) argumentative consistency and (2) uncertainty quantification. Testing 12 LLMs on 19 economic policies from the Political Compass Test, we classify responses as stable or performative ideological positioning. Results show 95% of left-leaning models and 89% of right-leaning models demonstrate behavior consistent with our classifications across different experimental conditions. Furthermore, semantic entropy strongly validates our classifications (AUROC=0.78), revealing uncertainty's relationship to ideological consistency. Our findings demonstrate that ideological stability is topic-dependent and challenge the notion of monolithic LLM ideologies, and offer a robust way to distinguish genuine alignment from performative behavior.

Pursuit of honest and truthful decision-making is crucial for governance and accountability in democracies. However, people sometimes take different perspectives of what it means to be honest and how to pursue truthfulness. Here we explore a continuum of perspectives from evidence-based reasoning, rooted in ascertainable facts and data, at one end, to intuitive decisions that are driven by feelings and subjective interpretations, at the other. We analyze the linguistic traces of those contrasting perspectives in Congressional speeches from 1879 to 2022. We find that evidence-based language has continued to decline since the mid-1970s, together with a decline in legislative productivity. The decline was accompanied by increasing partisan polarization in Congress and rising income inequality in society. Results highlight the importance of evidence-based language in political decision-making.

Large Language Models (LLMs) can struggle to balance gullibility to misinformation and resistance to valid corrections in persuasive dialogues, a critical challenge for reliable deployment. We introduce DuET-PD (Dual Evaluation for Trust in Persuasive Dialogues), a framework evaluating multi-turn stance-change dynamics across dual dimensions: persuasion type (corrective/misleading) and domain (knowledge via MMLU-Pro, and safety via SALAD-Bench). We find that even a state-of-the-art model like GPT-4o achieves only 27.32% accuracy in MMLU-Pro under sustained misleading persuasions. Moreover, results reveal a concerning trend of increasing sycophancy in newer open-source models. To address this, we introduce Holistic DPO, a training approach balancing positive and negative persuasion examples. Unlike prompting or resist-only training, Holistic DPO enhances both robustness to misinformation and receptiveness to corrections, improving Llama-3.1-8B-Instruct's accuracy under misleading persuasion in safety contexts from 4.21% to 76.54%. These contributions offer a pathway to developing more reliable and adaptable LLMs for multi-turn dialogue. Code is available at https://github.com/Social-AI-Studio/DuET-PD.

Recent years have seen an increase in polarized discourse worldwide, on various platforms. We propose a novel method for quantifying polarization, based on the emotional style of the discourse rather than on differences in ideological stands. Using measures of Valence, Arousal and Dominance, we detect signals of emotional discourse and use them to operationalize the concept of affective polarization. Applying this method to a recently released corpus of proceedings of the Knesset, the Israeli parliament (in Hebrew), we find that the emotional style of members of government differs from that of opposition members; and that the level of affective polarization, as reflected by this style, is significantly increasing with time.

The analysis of political biases in large language models (LLMs) has primarily examined these systems as single entities with fixed viewpoints. While various methods exist for measuring such biases, the impact of persona-based prompting on LLMs' political orientation remains unexplored. In this work we leverage PersonaHub, a collection of synthetic persona descriptions, to map the political distribution of persona-based prompted LLMs using the Political Compass Test (PCT). We then examine whether these initial compass distributions can be manipulated through explicit ideological prompting towards diametrically opposed political orientations: right-authoritarian and left-libertarian. Our experiments reveal that synthetic personas predominantly cluster in the left-libertarian quadrant, with models demonstrating varying degrees of responsiveness when prompted with explicit ideological descriptors. While all models demonstrate significant shifts towards right-authoritarian positions, they exhibit more limited shifts towards left-libertarian positions, suggesting an asymmetric response to ideological manipulation that may reflect inherent biases in model training.

Business communication digitisation has reorganised the process of persuasive discourse, which allows not only greater transparency but also advanced deception. This inquiry synthesises classical rhetoric and communication psychology with linguistic theory and empirical studies in the financial reporting, sustainability discourse, and digital marketing to explain how deceptive language can be systematically detected using persuasive lexicon. In controlled settings, detection accuracies of greater than 99% were achieved by using computational textual analysis as well as personalised transformer models. However, reproducing this performance in multilingual settings is also problematic and, to a large extent, this is because it is not easy to find sufficient data, and because few multilingual text-processing infrastructures are in place. This evidence shows that there has been an increasing gap between the theoretical representations of communication and those empirically approximated, and therefore, there is a need to have strong automatic text-identification systems where AI-based discourse is becoming more realistic in communicating with humans.

As large language models (LLMs) become increasingly persuasive, there is concern that people's opinions and decisions may be influenced across various contexts at scale. Prior mitigation (e.g., AI detectors and disclaimers) largely treats people as passive recipients of AI-generated information. To provide a more proactive intervention against persuasive AI, we introduce LLMimic, a role-play-based, interactive, gamified AI literacy tutorial, where participants assume the role of an LLM and progress through three key stages of the training pipeline (pretraining, SFT, and RLHF). We conducted a 2 times 3 between-subjects study (N = 274) where participants either (1) watched an AI history video (control) or (2) interacted with LLMimic (treatment), and then engaged in one of three realistic AI persuasion scenarios: (a) charity donation persuasion, (b) malicious money solicitation, or (c) hotel recommendation. Our results show that LLMimic significantly improved participants' AI literacy (p < .001), reduced persuasion success across scenarios (p < .05), and enhanced truthfulness and social responsibility levels (p<0.01) in the hotel scenario. These findings suggest that LLMimic offers a scalable, human-centered approach to improving AI literacy and supporting more informed interactions with persuasive AI.

Despite strong performance of Multimodal Large Language Models (MLLMs) on multimodal tasks, predicting whether and why an image is persuasive remains challenging. We first show that prompting MLLMs to reason before prediction does not consistently help, and can even reduce persuasiveness prediction performance, suggesting that naively generated rationales are unreliable signals for this task. Yet, no established methodology exists for training MLLMs to reason about visual persuasion or evaluating whether their rationales faithfully support their decisions. To address this gap, we show empirically and theoretically that diverse teacher-generated rationales, when used for supervised fine-tuning, improve visual persuasiveness prediction. We further introduce a three-dimensional faithfulness evaluation framework covering rationale-to-decision consistency, rationale-to-image groundedness, and rationale-to-decision sensitivity. Applying this framework shows that prediction performance alone does not guarantee faithful rationales, while rationale-to-decision sensitivity is most aligned with human rationale preferences. These findings motivate faithfulness-aware training objectives and scalable rationale supervision for visual persuasiveness evaluation. Our code and dataset will be made publicly available.

Podcasting on Rumble, an alternative video-sharing platform, attracts controversial figures known for spreading divisive and often misleading content, which sharply contrasts with YouTube's more regulated environment. Motivated by the growing impact of podcasts on political discourse, as seen with figures like Joe Rogan and Andrew Tate, this paper explores the political biases and content strategies used by these platforms. In this paper, we conduct a comprehensive analysis of over 13K podcast videos from both YouTube and Rumble, focusing on their political content and the dynamics of their audiences. Using advanced speech-to-text transcription, topic modeling, and contrastive learning techniques, we explore three critical aspects: the presence of political bias in podcast channels, the nature of content that drives podcast views, and the usage of visual elements in these podcasts. Our findings reveal a distinct right-wing orientation in Rumble's podcasts, contrasting with YouTube's more diverse and apolitical content.

Uncovering latent values and opinions in large language models (LLMs) can help identify biases and mitigate potential harm. Recently, this has been approached by presenting LLMs with survey questions and quantifying their stances towards morally and politically charged statements. However, the stances generated by LLMs can vary greatly depending on how they are prompted, and there are many ways to argue for or against a given position. In this work, we propose to address this by analysing a large and robust dataset of 156k LLM responses to the 62 propositions of the Political Compass Test (PCT) generated by 6 LLMs using 420 prompt variations. We perform coarse-grained analysis of their generated stances and fine-grained analysis of the plain text justifications for those stances. For fine-grained analysis, we propose to identify tropes in the responses: semantically similar phrases that are recurrent and consistent across different prompts, revealing patterns in the text that a given LLM is prone to produce. We find that demographic features added to prompts significantly affect outcomes on the PCT, reflecting bias, as well as disparities between the results of tests when eliciting closed-form vs. open domain responses. Additionally, patterns in the plain text rationales via tropes show that similar justifications are repeatedly generated across models and prompts even with disparate stances.

Large language models (LLMs) have demonstrated human-level performance on a vast spectrum of natural language tasks. However, few studies have addressed the LLM threat and vulnerability from an ideology perspective, especially when they are increasingly being deployed in sensitive domains, e.g., elections and education. In this study, we explore the implications of GPT soft ideologization through the use of AI-self-consciousness. By utilizing GPT self-conversations, AI can be granted a vision to "comprehend" the intended ideology, and subsequently generate finetuning data for LLM ideology injection. When compared to traditional government ideology manipulation techniques, such as information censorship, LLM ideologization proves advantageous; it is easy to implement, cost-effective, and powerful, thus brimming with risks.

Conjoint analysis, an application of factorial experimental design, is a popular tool in social science research for studying multidimensional preferences. In such experiments in the political analysis context, respondents are asked to choose between two hypothetical political candidates with randomly selected features, which can include partisanship, policy positions, gender and race. We consider the problem of identifying optimal candidate profiles. Because the number of unique feature combinations far exceeds the total number of observations in a typical conjoint experiment, it is impossible to determine the optimal profile exactly. To address this identification challenge, we derive an optimal stochastic intervention that represents a probability distribution of various attributes aimed at achieving the most favorable average outcome. We first consider an environment where one political party optimizes their candidate selection. We then move to the more realistic case where two political parties optimize their own candidate selection simultaneously and in opposition to each other. We apply the proposed methodology to an existing candidate choice conjoint experiment concerning vote choice for US president. We find that, in contrast to the non-adversarial approach, expected outcomes in the adversarial regime fall within range of historical electoral outcomes, with optimal strategies suggested by the method more likely to match the actual observed candidates compared to strategies derived from a non-adversarial approach. These findings indicate that incorporating adversarial dynamics into conjoint analysis may yield unique insight into social science data from experiments.

As large language models (LLMs) are increasingly integrated into social decision-making, understanding their political positioning and alignment behavior is critical for safety and fairness. This study presents a sociotechnical audit of 26 prominent LLMs, triangulating their positions across three psychometric inventories (Political Compass, SapplyValues, 8 Values) and evaluating their performance on a large-scale news labeling task (N approx 27{,}000). Our results reveal a strong clustering of models in the Libertarian-Left region of the ideological space, encompassing 96.3% of the cohort. Alignment signals appear to be consistent architectural traits rather than stochastic noise (η^2 > 0.90); however, we identify substantial discrepancies in measurement validity. In particular, the Political Compass exhibits a strong negative correlation with cultural progressivism (r=-0.64) when compared against multi-axial instruments, suggesting a conflation of social conservatism with authoritarianism in this context. We further observe a significant divergence between open-weights and closed-source models, with the latter displaying markedly higher cultural progressivism scores (p<10^{-25}). In downstream media analysis, models exhibit a systematic "center-shift," frequently categorizing neutral articles as left-leaning, alongside an asymmetric detection capability in which "Far Left" content is identified with greater accuracy (19.2%) than "Far Right" content (2.0%). These findings suggest that single-axis evaluations are insufficient and that multidimensional auditing frameworks are necessary to characterize alignment behavior in deployed LLMs. Our code and data will be made public.

Instruction-finetuned Large Language Models inherit clear political leanings that have been shown to influence downstream task performance. We expand this line of research beyond the two-party system in the US and audit Llama Chat in the context of EU politics in various settings to analyze the model's political knowledge and its ability to reason in context. We adapt, i.e., further fine-tune, Llama Chat on speeches of individual euro-parties from debates in the European Parliament to reevaluate its political leaning based on the EUandI questionnaire. Llama Chat shows considerable knowledge of national parties' positions and is capable of reasoning in context. The adapted, party-specific, models are substantially re-aligned towards respective positions which we see as a starting point for using chat-based LLMs as data-driven conversational engines to assist research in political science.

Estimating the political leanings of social media users is a challenging and ever more pressing problem given the increase in social media consumption. We introduce Retweet-BERT, a simple and scalable model to estimate the political leanings of Twitter users. Retweet-BERT leverages the retweet network structure and the language used in users' profile descriptions. Our assumptions stem from patterns of networks and linguistics homophily among people who share similar ideologies. Retweet-BERT demonstrates competitive performance against other state-of-the-art baselines, achieving 96%-97% macro-F1 on two recent Twitter datasets (a COVID-19 dataset and a 2020 United States presidential elections dataset). We also perform manual validation to validate the performance of Retweet-BERT on users not in the training data. Finally, in a case study of COVID-19, we illustrate the presence of political echo chambers on Twitter and show that it exists primarily among right-leaning users. Our code is open-sourced and our data is publicly available.

Bayesian persuasion studies how an informed sender should influence beliefs of rational receivers who take decisions through Bayesian updating of a common prior. We focus on the online Bayesian persuasion framework, in which the sender repeatedly faces one or more receivers with unknown and adversarially selected types. First, we show how to obtain a tight tilde O(T^{1/2}) regret bound in the case in which the sender faces a single receiver and has partial feedback, improving over the best previously known bound of tilde O(T^{4/5}). Then, we provide the first no-regret guarantees for the multi-receiver setting under partial feedback. Finally, we show how to design no-regret algorithms with polynomial per-iteration running time by exploiting type reporting, thereby circumventing known intractability results on online Bayesian persuasion. We provide efficient algorithms guaranteeing a O(T^{1/2}) regret upper bound both in the single- and multi-receiver scenario when type reporting is allowed.

Large Language Models (LLMs) have demonstrated impressive capabilities in generating fluent text, as well as tendencies to reproduce undesirable social biases. This study investigates whether LLMs reproduce the moral biases associated with political groups in the United States, an instance of a broader capability herein termed moral mimicry. This hypothesis is explored in the GPT-3/3.5 and OPT families of Transformer-based LLMs. Using tools from Moral Foundations Theory, it is shown that these LLMs are indeed moral mimics. When prompted with a liberal or conservative political identity, the models generate text reflecting corresponding moral biases. This study also explores the relationship between moral mimicry and model size, and similarity between human and LLM moral word use.

Large language models (LLMs) are trained on vast amounts of data to generate natural language, enabling them to perform tasks like text summarization and question answering. These models have become popular in artificial intelligence (AI) assistants like ChatGPT and already play an influential role in how humans access information. However, the behavior of LLMs varies depending on their design, training, and use. In this paper, we uncover notable diversity in the ideological stance exhibited across different LLMs and languages in which they are accessed. We do this by prompting a diverse panel of popular LLMs to describe a large number of prominent and controversial personalities from recent world history, both in English and in Chinese. By identifying and analyzing moral assessments reflected in the generated descriptions, we find consistent normative differences between how the same LLM responds in Chinese compared to English. Similarly, we identify normative disagreements between Western and non-Western LLMs about prominent actors in geopolitical conflicts. Furthermore, popularly hypothesized disparities in political goals among Western models are reflected in significant normative differences related to inclusion, social inequality, and political scandals. Our results show that the ideological stance of an LLM often reflects the worldview of its creators. This raises important concerns around technological and regulatory efforts with the stated aim of making LLMs ideologically `unbiased', and it poses risks for political instrumentalization.

This work introduces a dataset focused on fake news in US political speeches, specifically examining racial slurs and biases. By scraping and annotating 40,000 news articles, using advanced NLP tools and human verification, we provide a nuanced understanding of misinformation in political discourse. The dataset, designed for machine learning and bias analysis, is a critical resource for researchers, policymakers, and educators. It facilitates the development of strategies against misinformation and enhances media literacy, marking a significant contribution to the study of fake news and political communication. Our dataset, focusing on the analysis of fake news in the context of the 2024 elections, is publicly accessible for community to work on fake news identification. Our dataset, focusing on the analysis of fake news in the context of the 2024 elections, is publicly accessible.

Persuasion dialogue systems reflect the machine's ability to make strategic moves beyond verbal communication, and therefore differentiate themselves from task-oriented or open-domain dialogue systems and have their own unique values. However, the repetition and inconsistency problems still persist in dialogue response generation and could substantially impact user experience and impede the persuasion outcome. Besides, although reinforcement learning (RL) approaches have achieved big success in strategic tasks such as games, they require a sophisticated user simulator to provide real-time feedback to the dialogue system, which limits the application of RL on persuasion dialogues. To address these issues towards a better persuasion dialogue system, we apply RL to refine a language model baseline without user simulators, and distill sentence-level information about repetition, inconsistency, and task relevance through rewards. Moreover, to better accomplish the persuasion task, the model learns from human demonstration to imitate human persuasion behavior and selects the most persuasive responses. Experiments show that our model outperforms previous state-of-the-art dialogue models on both automatic metrics and human evaluation results on a donation persuasion task, and generates more diverse, consistent and persuasive conversations according to the user feedback.