SEC Filing Document

Company: Synergy CHC Corp.
Ticker: SNYR
CIK: 1562733
Filing Type: 424B5
Document Type: 424B5
Date Filed: 2025-12-09
Accession Number: 0001213900-25-119671
Exchange: Nasdaq
SIC Code: 2833
SIC Description: Medicinal Chemicals & Botanical Products
URL: https://www.sec.gov/Archives/edgar/data/1562733/000121390025119671/ea0268926-424b5_synergy.htm

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brands to their full potential. We believe we are adept at identifying promising opportunities that build out and complement our core brand portfolio. Premier Retail Partners Our premier retail partners include Costco, BJ’s Wholesale Club, Walmart, Amazon.com, Publix Supermarkets, Meijer, Albertson’s, CVS, Walgreens and others. We sell products to these partners under their standard arrangements, which do not include a term or duration, as sales under each vendor agreement are generally made on a purchase order basis. Our partners provide a platform to expand the breadth of our current offerings through product line extensions and new product innovation. We continue to introduce new SKUs to our current retail partners, such as the addition of FOCUSfactor RTDs and vision products to our membership club and other channels. Additionally, the international footprint of certain of our various retail partners facilitates our geographic expansion plans. Scalable and Flexible Asset-Light Model to Support Growth

Our focus is on brand management,
marketing, product development and distribution, and we utilize contract manufacturing partners in order to produce our various brand
offerings. The use of third-party manufacturing partners allows us to scale quickly, as we ensure that our partners have sufficient
capacity to meet our demand needs. We also maintain multiple relationships with different contract manufacturers, ensuring diversification
of our manufacturing base and reducing the likelihood of supply bottlenecks or deficits that could potentially slow our growth.

Our Growth Strategy

We intend to drive growth and
increased profitability in our business through these key elements of our strategy:

Broaden Media Advertising Strategy

We have experienced significant
acceleration in sales growth for the FOCUSfactor brand as a result of our television advertising in prior years. We launched a national
advertising campaign in August 2020, which aired on major news and entertainment networks such as Fox News, CNN, MSNBC, TLC, and
TNT, targeting adults 45 years of age and older. We anticipate a coordinated expansion of our advertising strategy during 2026, as
we focus on pushing additional SKUs within our retail sales partner network to continue to build brand awareness and increase reach for
FOCUSfactor. We also plan to invest in online marketing to promote all of our brands, including social media and influencer driven marketing.
We have also experienced significant growth through our increased distribution, which we continue to drive forward.

Acquire Brands which Complement Our Existing
Portfolio

We will continue to evaluate
acquisition opportunities that we believe fit well within our brand portfolio and create value for our stockholders, such as further retail
expansion in nutraceuticals and market expansion in health and beauty. In spite of historical capital constraints, our opportunistic approach
to acquisitions has resulted in a successful track record of identifying promising targets that align with our overall brand strategy
in the health, beauty and lifestyle segments.

Partner with Additional Leading Retailers
to Expand the Reach of Our Products

We have established distribution relationships with premier retail
partners, including Costco, Walmart, Amazon.com, BJ’s Wholesale Club, Publix Supermarkets. Walgreens, CVS, The Vitamin Shoppe, Target.com,
H-E-B, Meijer, and Albertson’s. Based on the success of our products with these leading retail partners, we believe that we are
well positioned to add new retailers that will enhance our distribution footprint. We believe we have expansion opportunities with food
retailers, including those focused on health foods.

Diversify Our Geographic Presence through
Entry into New Markets

We seek to accelerate our sales
growth by expanding and further diversifying our geographic footprint. For the year ended December 31, 2024, all of our net revenue
was generated within North America. Our goal is to increase our net revenues generated from new markets. As we target new international
markets, our strategy is to develop highly competitive and differentiated products that are produced in-country for ease of entry,
with support from our regulatory group and an in-country regulatory consultant to help expedite the approval process. In the United
Kingdom, where we have distribution with Costco and Holland & Barrett, we have established relationships with manufacturers who
began producing FOCUSfactor in-country in December 2021. We currently plan to enter the Mexico market in the fourth quarter
of 2025 and in Taiwan, Australia and Asia in 2026, initially with FOCUSfactor, followed by Flat Tummy. In Mexico, we have identified local
manufacturers and we have connected with retailers in Mexico during 2025. We then plan to expand our brands into Australia (where we have
TGA approval for our FOCUSfactor products) and Asian markets in 2026. In addition, we are developing our marketing plans in compliance
with applicable law, and are initiating retailer meetings as we seek to gain distribution across these new retail markets.

Use Innovative Strategies to Boost Consumer
Engagement

We have made investments in
promoting an app for Flat Tummy and view this as a key aspect of growing our customer base and maintaining high levels of engagement.
We have also focused on developing our social media presence, in particular through Instagram, in order to foster and grow our relationship
with customers. Our brands appeal to both specific consumer needs as well as lifestyle choices and we seek to deepen our understanding
of our customers and boost recognition of our brands through increased engagement.

Continue to Develop and Expand Our Current
Brands

Our plan is to further develop
and expand our brands by reaching a broader set of customers through advertising and product expansion. More specifically, we look to
develop new products for our brands to satisfy the various customer segment opportunities (i.e., baby boomers, millennials, etc.) and
satisfy various consumer needs as they relate to new and improved formulations, expanded and improved product benefits, alternative delivery
formats and sizes. As we increase the product line-up behind our brands, we leverage our current retail distribution network by expanding
our presence as well as adding incremental distribution with new retail partners. With a broader brand presence, we believe our advertising
becomes even more efficient at driving sales velocity.

This is evidenced by our expanded FOCUSfactor product line, including
focus and energy RTD and liquid shots that are marketed to a younger adult audience. In 2023, we successfully launched an RTD pilot program
in the United States through a major retailer. Additionally, in the second quarter of 2024, we launched three core FOCUSfactor focus
and energy RTD products in Canada. In 2025, we plan to introduce an additional FOCUSfactor supplement for Taiwan, RTDs for the UK and
focus and energy coffee for the United States. We also introduced new graphics for the FOCUSfactor line that provide a more impactful
design, in the third quarter of 2024. In the first quarter of 2026, we introduced new complementary products to the Flat Tummy line-up,
including new protein shakes, GLP-1 support products and pre-workout powders. Additionally, we plan to employ this strategy of expanding
our brands into international markets that include Mexico and Asia, among others.

Marketing and Sales

Our targeted, consumer-driven marketing
strategy has been key to building our brands and driving revenue growth. We manage dedicated marketing strategies for each of our brands
in order to build deep connections with our customers.

FOCUSfactor.    Our marketing strategy for FOCUSfactor is primarily focused on increased
distribution and advertising campaigns that appeal to the demographics of our wellness focused customer base. For the year ended December 31,
2024, FOCUSfactor net revenue decreased 17% year-over-year, to $30.7 million, primarily due to the rebranding and packaging upgrade
we undertook. As our flagship brand, FOCUSfactor accounted for 86% of our net revenue in the nine months ended September 30, 2025, compared
with 87% for the nine months ended September 30, 2024, 88% in the year ended December 31, 2024, compared to 87% for the year ended
December 31, 2023.

Flat Tummy.    We employ a primarily online and social media driven strategy for our
Flat Tummy brand. The brand is focused primarily on women. We employ campaigns to reach our core target segments through a mix of traditional
online advertising as well as influencer-based marketing. For the nine months ended September 30, 2025, Flat Tummy accounted for
14% of our net revenue, compared with 13% in the nine months ended September 30, 2024, 12% of our net revenue in the year ended December 31,
2024, compared to 13% for the year ended December 31, 2023.

Competition

The U.S. nutritional supplements
retail industry is a large and highly fragmented industry with few barriers to entry. We compete against other domestic and international
manufacturers, specialty retailers, mass merchants, multi-level marketing organizations, mail-order and direct-to-consumer companies,
and e-commerce companies. This market is highly sensitive to the introduction of new products, which may rapidly capture a significant
share of the market. Certain of our competitors may have significantly greater financial, technical and marketing resources than we do,
and may be able to adapt to changes in consumer preferences more quickly, devote greater resources to the marketing and sale of their
products, or generate greater brand recognition. In addition, our competitors may be more effective and efficient in introducing new products.

Corporate Information