Be able to outline two events delivered by small businesses Be able to use knowledge of communication methods and channels to analyse the effectiveness of those used by one of the events approximately ½ hour). Evidence collection and completion of M1 through analysis of one event’s communication method/channels (approx 1 hour). Research skills when gathering examples of events. Communication skills and teamwork when completing group activities. Written analysis of the effectiveness of communication relating to the event. Tutor to overview the idea of business events and provide illustrations of various types of event: Eg from a school, college or Academy; from a local business, or a community group event. It will be helpful to show examples of event publicity eg web site/newsletter; advertising of an event in the local press; or leaflet or brochures) to reflect on the communication methods and channels used by each event. (Links to U5 here)* Examples of events: school events eg 6th form open evenings, sports day, mooting competition, open day, enterprise day local business events eg pop up shops, experiential marketing, fund raising event. Tutor to question the purpose of each type of event, reflecting whether it is for a profit or business. Classroom based activity. Working in small groups, each group can select one of these examples and one of their own. Groups to record whether it is a profit or not for profit business event, the purpose of the event and the target audience. Feedback to whole group which will help learners to share ideas. (Target markets – link to Unit 3) Individual learner to start working on their own examples of events. They must each consider two examples of an event held by a business or
audience preferences and event characteristics Be able to collect and collate relevant information on event and target audience preferences. Be able to collect and collate relevant information on event characteristics. Be able to complete an event plan for the proposed event. (targeting evidence for P4 and P5). Taking approx. ½ hour. Analysis of key findings (targeting M3 and M4 criteria) Evaluation of key findings needed by the event plan (targeting D2 criteria) Taking approximately 1 ½ hours. Researching information. Teamwork and oral communication skills when collecting and discussing information. Written communication in collating relevant information relating to the proposed event. Tutor to clarify that learners will need to work as part of a team for planning and delivery of the event. Tutor to stress the time limitations for carrying out research ie the information should be focussed and capable of being implemented Tutors to provide checklists for collection of relevant information by each team: Clarification of the purpose of the event Target audience preferences characteristics Evidence from this research can be presented in the form of Team Research Findings. Each member of the team will need to be able to access this research to present evidence towards P4 and P5 in their individual portfolio. Homework: learners may at this point decide to review information findings in P4 and P5 to analyse the information and identify key findings/characteristics for the event plan (M3 and M4), justifying the choices made for their event plan (D2 criteria).
PO2 – completing an event plan Understand the purpose and structure of event plans. Be able to complete an event plan. Be able to evaluate the potential ability of the event plan to achieve its primary purpose. Completed plan template (targeting P6, taking approximately 1 ½ hours). Analysis of the event plan (targeting M5 and D3) Approximately 1 ½ hours. Written communication in completing the plan template. Maths skills in use of relevant software to compile the event plan. 6 Tutor to outline purpose and structure of event plans (linking to the information collected in P4 and P5 completed in the previous session). Learners, working in their group, to produce an event plan for their selected event – this plan will be used by the group to deliver the event. At this stage, they will need to allocate individual responsibilities amongst the members of the event team and critical timings for each activity listed in the event plan. Remind learners to keep their notes up to date in their personal log (it will assist in reflections towards other performance criteria). It will be helpful for learners to have access to relevant software in order to compile a working plan of the event and co-ordinate activities, eg, Gantt chart or other event planning software, alternatively spreadsheet software – using a template. The evidence of the event plan must be accessible to each member of the team to include in their own evidence. Tutor to outline the purpose and structure of the spreadsheet template or other project planning software. Tutor to illustrate the use of the spreadsheet template using sample data and indicating the data that has to be entered by the learner.
Oral and written communication when collecting observations and feedback from others. Maths skills when completing surveys to gather observers feedback. Evidence will be collected from observers’ views by gathering feedback from the target audience and peers. The evidence for P8, M7 and D5 can be completed directly after the event has taken place. PO3 – delivering the completing own role and responsibilities, contributing to effective teamwork, demonstrating effective leadership skills To demonstrate that own role and responsibilities have been completed during delivery. To demonstrate instances where contribution to effective teamwork have been shown. To demonstrate instances where effective leadership skills have been shown. Completion of Personal Log to (towards P8), (approx. ½ hour) Completion of Completion of Personal Log to (towards P8), (approx. ½ hour) Completion of Personal Log to record instances of contribution to effective team performance and (where relevant) where the learner has demonstrated effective 2 After the event, learners will consider whether they are meeting the key requirements of their own role, the extent they contribute to the agreed timing and sequencing of the event plan. This will be clearly recorded in their Personal Log, identifying three separate instances where they have demonstrated completion of their own role and responsibilities during delivery of the event. (P8 criteria) Where relevant, the learner can record instances of contribution to effective team performance during the event, recording these examples in their Personal Log (M7 criteria). This evidence will come from feedback gathered from the target audience or from the learners’ peers. Again where relevant, the learner can identify instances where they have demonstrated effective leadership skills during the delivery of
leadership skills during delivery of the event (towards M7, D5) (approx. ½ hour) Written communication in completing personal log. the event recording these examples in their Personal Log. This evidence may be gathered from feedback gathered from the target audience or from peers. (D5 criteria) PO4 Reviewing the Event Specification content Learning objectives Additional guidance Suggested timing (hours) Learning activities and resources PO4 – reviewing the event – event outcomes Be able to outline the outcomes of the event. Be able to outline the extent to which risk was minimised. Be able to review whether the primary purpose of the was achieved. Completed template on the outcomes of the event (P9 criteria) (approx. ½ hour). Analysis and problem solving skills when reviewing outcomes. Written communication in completing the template. 4 Following the event, through use of any feedback or observations recorded in the Personal Log, learners to complete a template where they reflect on the extent to which the event met outcomes with accompanying improvements for future events to be run. (P9) In the template learners will consider: Outcomes of the event: The outcomes of the event The extent to risk was minimised A review of whether the primary purpose of the event was achieved.
The template will be individually completed by each learner. PO4 – reviewing the event – contribution from teamwork. Provide evidence of own contribution to teamwork during the event from audience feedback. Provide evidence of demonstrating effective leadership skills during the event. Analyse the extent that teamwork contributed to achievement of the event’s primary purpose. Be able to review the business proposal in light of insights gained. Be able to modify the business proposal given new information from planning and delivering the event. Be able to justify adjustments made to the business proposal Completed template on reflections and analysis (towards M7, D5 and M8 criteria) (approx. ½ hour). Analysis and problem solving when reflecting on teamwork and leadership, plus event outcomes. Written communication in completion of reflections and analysis. Completed template identifying four impacts (towards P10 criteria) (approx. ½ hour). 4 A second template will be used by learners for further reflections on the event. Learners will use their evidence gathered during the event (personal log, feedback and observations) to summarise: Teamwork & Leadership skills: Examples of contributing towards effective teamwork during the event (M7) Examples of demonstrating effective leadership skills during the delivery of the event (D5). Impact on achievement: the impact of team responsibilities, managing relationships and teamwork on the outcomes of the event (towards M8 criteria). Notes on collection of evidence to support the criteria P9, M7, D5, M8: Broader evidence could include: agendas, team meeting minutes/notes, project logs, team plans and monitoring documents, emails between team members, observation sheets from peers or attendees to the event,