UNIVERSITY OF CENTRAL LANCASHIRE Programme Specification Awarding Institution / Body University of Central Lancashire. Teaching Institution Shanghai University of International Business and Economics University Department/Centre School of Journalism, Language and communication External Accreditation N/A Title of Final Award BA (Hons) English for International Business Modes of Attendance offered Full Time UCAS Code n/a Relevant Subject Benchmarking Group(s) Languages and Related Studies/Business and Management. external influences International English Language Testing Service Date of production/ revision of this form June 2013 Aims of the Programme To enable students to communicate effectively in an international business environment using English as the medium. To foster the acquisition of managerial and business related knowledge, skills and thinking styles. To develop a broad critical understanding of cultural issues and their impact on organisations and businesses. To develop a high level of individual and integrated communication skills in English. To develop students’ interpersonal skills, critical self-awareness and problem solving abilities. To prepare students for further study of management and business and for managerial careers in linguistically and culturally diverse business environments. To develop an active approach to Personal Development Planning as a life-long process.
C. Thinking Skills C1 Systematic analysis of business language and of communication. C2 Critical analysis of contexts, themes and texts (oral and written). C3 Synthesis of knowledge and ideas from a variety sources leading to generation of creative and /or original ideas. C4 Evaluation of own knowledge and that of others. Teaching and Learning Methods inputs and seminars Case analysis tasks and discussions Structured, incremental language tasks and activities Projects within and outside the classroom Guided reading for seminars, essays and research projects Assessment methods Essays and reports Portfolios of tasks Project presentations Classroom tests D. Other skills relevant to employability and personal development D1. Effective communication in a wide range of inter-cultural contexts in English. D2. The ability to continue learning, and to review own learning by adopting transferable skills for work and study, including the use of IT. D3. Empathy with different cultures and organisations. D4. The ability to plan and organise work, and to work independently. Teaching and Learning Methods input and seminars Structured, incremental tasks and activities Supervised projects within and outside the classroom Guided reading for seminars, essays and research projects Individual and group-based simulation tasks, case studies and portfolios Assessment methods Essays and reports Portfolio tasks Simulated meetings International Day Exhibition Project presentations Classroom tests Enterprise project 13. Programme Structures 14. Awards and Credits* Level Module Code Module Title Credit rating Level 6 Core: Option: EB3006 EB3803 EB3101 International Business Communication level3 Managing International Business for International Business Communication Globalisation and Business in International Corporate Communication 40 20 20 Bachelor Honours Degree Requires 360 credits including a minimum of 220 at 5 or above and 100 at Level 6 Bachelor Degree Requires 320 credits including a minimum of
LEVEL 5 EB2006 International Business Communication 2 C EB2300 Management Practice for IBC C EB2208 English for Finance C EF2500 Intercultural Communication for IBC C EB2010 English for International Business Enterprise C LEVEL 4 EB1006 International Business Communication Level 1 C EF1700 Study and Communication C EB1300 Introduction to Business for IBC C EB1009 Project English C EB1107 Introduction to Marketing for IBC 0 EF1200 The English-speaking World 0