III. Assurance of Learning in the Bachelor of Business Administration A. Program Goals, Objectives, Measure, and Benchmarks There are seven goals in the BBA Assurance of Learning program. Our graduates possess: 1. Critical Thinking & Analytical Thinking Skills; 2. Awareness of the Global Business Environment; 3. Ethical Reasoning Abilities; 4. Effective Communication Abilities; 5. Effective Collaborative Skills; 6. Effective Information Management Skills; 7. Understanding of a Broad Range of Business Disciplines. For each Learning Goal, the COB has defined at least one corresponding Learning Objective. The result is 11 objectives assessed in 21 classes. The program is summarized on the following page. Bachelor of Business Administration (BBA) Assurance of Learning Plan Goals (Our graduate shall possess) Learning Objectives (Students will be able to) Measure (Students will) Course Benchmark Critical Thinking & Analytical Thinking Skills 1a. Use appropriate analytical techniques to identify and frame problems, generate and compare alternatives, and use knowledge and reasoning skills to optimize organizational performance. Demonstrate learning and mastery of subject matter through performance on the Capstone © Business Simulation. MGMT 4347 The College’s mean score will be in the 50th percentile or above. 1b. Accurately apply the appropriate quantitative skills to solve specific problems in various business disciplines. Demonstrate sufficient quantitative skills through their performance on targeted pre- and post-testing in designated courses FINA 3330; MGMT 3344; QMTH 2330; ACCT 4315 Mean score of students assessed will improve; post-test mean score will be > 70%. Awareness of the Global Business Environment 2a. Identify cultural/global perspectives among stakeholders. Take a series of Blackboard-hosted quizzes related to global business. ECON 2310 The mean points for all students > 70% of the total possible points. Take a pre-test and a post-test of questions regarding global perspectives. MGMT 3344; MKTG 3350; ACCT 3315 There will be a statistically significant improvement in the mean score between the pre-test and the post-test. Ethical Reasoning Abilities 3a. Be aware of ethical issues inherent in business decisions and articulate the manner in which they arrived at an ethical decision. Complete an assignment (business case or other writing assignment) dealing with ethical decision making or the social responsibility of business. MGMT 3340 Mean rubric score will be > 70%.
2b. Communicate effectively in an oral presentation Make a presentation on an auditing standard ACCT 6317 80% of students will score > 80% on the rubric. 2c. Work effectively in teams Solve a business problem in groups ACCT 6340 80% of students will score > 16 out of 20 on rubric. Able to effectively manage information. 3a. Locate the appropriate quality and quantity of information needed to solve a problem Prepare a solution to a tax research project ACCT 6309 80% of students will > 6 out of 8 on rubric. 3b. Students will understand the development and structure of a database. Generate a database that generates an income statement based on sales and acquisitions ACCT 6320 80% of students will score > 16 out of 20 on rubric. Able to demonstrate effective leadership. 4a. Demonstrate the qualities necessary for effective leadership Demonstrate whether they possess leadership qualities in classroom interactions ACCT 6350 80% of students will score > 100 out of 140 on rubric. Aware of the global perspective and the effects of the global marketplace. 5a. Interpret and apply international financial accounting standards Complete test questions requiring the application of international financial accounting concepts ACCT 6310 80% of students will score > 80% on the rubric. Write an individual solution to an international business problem case ACCT 6340 80% of students will score > 48 out of 60 on rubric. Able to recognize ethical dilemmas and respond ethically. 6a. Identify ethical dilemmas and choose an appropriate course of action Complete an exam question related to an ethical issue ACCT 6317 80% of students will score > 4 out of 6 on rubric. Able to think dynamically. 7a. Speak on unprepared topics Give presentations on topics for which they have not prepared ACCT 6350 80% of students will > 20 out of 25 on rubric. The program is summarized as follows: AACSB 1a HLC-MAcc 1a Goal: Theory and Practice Objective: Financial Standards Measure: Test Question Benchmark: 80% ≥ 3 Courses: ACCT 6310 Fall Results Spring/Summer Results Over 3: 50%; n=10 Class not offered
V. Assurance of Learning in the Master of Business Administration The College of Business presumes that participants in a master’s degree program possess the base of general knowledge and skills appropriate to an undergraduate degree. Learning in master’s level program develops in a more integrative, interdisciplinary fashion than in undergraduate education. There are five goals in the MAcc Assurance of Learning program. Our MAcc students shall possess: 1. Dynamic thinking skills in a global environment; 2. Ethical reasoning abilities; 3. Effective communication abilities; 4. Effective information management abilities; 5. Effective leadership/followership abilities. For each Learning Goal, the COB has defined at least one corresponding Learning Objective. The result is 7 objectives assessed in the 3 required MBA classes. Master of Business Administration (MBA) Assessment Plan Goals (Our graduates shall be) Learning Objectives (Students will be able to) Measure (Students will) Course Benchmark Dynamic Thinking Skills in a Global Environment 1a. Provide organizations with effective executive management through decision making in uncertain, dynamic, global business situations Compete in global organizations, conditions of uncertainty requiring adaptation and innovation, in the GLO-BUS Strategy Simulation—a strategy simulation designed around a global industry setting in which student teams from many nations compete MBA 6320 The institutional for “all companies” shall be equal to or greater than the GLO-BUS “all companies” score for the appropriate time frame Ethical Reasoning Abilities 2a. Provide organizations with effective executive management by choosing ethical courses of action and by articulating the manner by they arrived at their decision Demonstrate ethical leadership skills in global organizations, under conditions of uncertainty requiring adaptation and innovation, measured by the Corporate Social Responsibility percentile score from GLO-BUS Simulations MBA 6320 The mean score of all students will exceed the 50th percentile. Effective Communication Abilities 3a. Provide organizations with effective executive management through their professional written communication skills Prepare a report, or case analysis on a business topic MBA 6308 Seventy-five percent of students assessed with the rubric will 70% or above.
In the fall and summer 2012, this objective exceeded the benchmark. This resulted in 3 of 3 consecutive passes. It will be rotated out of the assessment AACSB 3B HLC-MBA 3B Goal: Communication Objective: Oral Measure: Presentation Benchmark: 75% ≥ 39 (55 Possible) Courses: MBA 6308 Fall Results Spring/Summer Results Over: 71.4%; n=14 Course not offered
Closing the Loop/Analysis: This year, the oral communication objective failed to meet the benchmark of 75% (71.4%). This is the first failure after passing last year. While it was close, this objective must now be assessed at least two more times. The CAC recommended the instructor place additional emphasis on proper oral presentation procedures prior to the assessment. Continue to assess.