ANNEX 1: Visibility Activities Matrix PLATFORM (A) ACTION/ ACTIVITY/ TOOL (B) PRIMARY MESSAGE OR PURPOSE (C) TARGET AUDIENCE (D) INDICATORS (QUANTITY / QUALITY) (E) EUD Participation (F) INDICATIVE TIMELINE (G) EST. BUDGET (EUR) PROMOTION (Any events and activities related to the project) Launching Event Presentation of the project, its objectives and expected results, clear information / sharing of data on eg direct and indirect beneficiaries, expected impact, etc. - contacts between participants Potential project partners, policy makers, media, European audiences Number of attendant Number of times mentioned in local press/ EU Ambassador + operations Beginning of project XXXX thematic seminars/ workshops Discussing a specific related to the project. Networking and establishing linkages. Thematic partners, opinions makers, Once per year of implementation Report of workshop conclusions … 3rd quarter year 1 2nd quarter year 2 High-level visit … QT: 1 Mid-term and 1 final visit./QL: press coverage, participation of governor EU Ambassador Mid-project (e.g. Aug 20xx), Project Specific Event/Activity 1 (ref. to the number of activities as named in the project A1, A2…) … Partners and Potential partners, media, general public (CV, EU, international) Operations …
Project Specific Event/Activity 2 Sports day fundraiser / community theatre piece e.g. See for detail Part D of this Plan. … Project Specific Event/Activity 3 Closing Event / Ceremony Presentation of the results, concrete impact, success stories (NB: it is very important to value the stories of the beneficiaries) Potential partners, media, general public (CV, EU, international) EU Ambassador Others? … MEDIA RELATION (Anything related to maintaining relations with the Media and using Mass Communications to pitch or promote certain messages) National releases International Press releases Press releases on project milestones 2 or 4 per year Collection of web links or printouts of articles Media pitching (mention project at an indirectly related event) Promote the event outside of the formal channels. Linking project with activities happening in other fields Press visit mid term
Advertising Hire a tv-spot to conduct a project social campaign Billboard DIGITAL (Anything related to web presence where the message is controlled. Ensuring presence on social media) Project website/page Update Facebook Page update Publish on International blogs or discussion fora Publish regularly on an international blogs, sites etc. Every quarter MATERIALS (Creation and Production of electronic and physical visibility materials that can be used transversally) Leaflets Basic factual information about project and donor XXX leaflets Printed in 1st year Brochures Greater detail, context, beneficiaries XXXX brochures Printed in mid-2nd year (e-)Newsletters Regular update on milestones 4 per year Every quarter Case study 4 per year Audio-Visuals Promotional video that demonstrates the project's objectives, work methods, results and lessons, good practices/"telling stories" Project (potential) partners, linked institutions, opinion and policy makers At least 2 videos during the project life
Photos Photos made that at cover all the project milestones can be used transversally. Project Panels Panels that summarize the project with photos and explanations, concrete data, diagram etc. They can be placed at the project headquarters, and / or exhibited during events, closing ceremonies etc .; XXX Beginning of project Roll-up / Banner To be used at any project event Promotional Items (Original and useful!) Item 1 – shirts Item 2 – caps Item 3 – stickers Item 4: fridge magnets Etc… XXX t-shirts XXX caps XXX project logo stickers Thematic Study, Final Report Include foreword of Head of Delegation