To prepare students for further study of management and business and for managerial careers in linguistically and culturally diverse business environments. To develop an active approach to Personal Development Planning as a life-long process. Learning Outcomes, Teaching, Learning and Assessment Methods A. Knowledge and Understanding A1.The structure and syntax of language. A2. Forms of communication in business settings. A3. Models of cultural differences. A4. Business strategies and operations in general principles, concepts and issues within specific business-related areas. Teaching and Learning Methods Tutor-led inputs and seminars. Video-based analysis tasks Structured, incremental tasks and activities Guided reading for seminars and research projects Simultaneous and group-based tasks, case studies and portfolios Assessment methods Portfolios of tasks Oral presentations Assessed simulations Extended projects/essays Dissertation (optional) Classroom B. Subject-specific skills B1. Systematic analysis of business language and forms of communication. B2. Analysis and evaluation of current issues in international business and management. B3. Effective business communication skills and ability to operate effectively in a team B4.The ability to describe, explain and critically discuss, in spoken and written English, recurrent themes and issues in international business. Teaching and Learning Methods Tutor-led inputs and seminars Video-based analysis tasks Structured, incremental language and activities Presentations and based on guided reading and research projects. Simulations and group-based tasks, case studies and portfolios. Assessment methods Portfolios of tasks. Oral presentations Assessment simulations Extended projects/essays Dissertation (optional) Classroom tests
4 EB1006 EB1300 EF1200 EB1009 EF1700 EB1107 International Business Communication 1 Introduction to Business for IBC English-Speaking World (or) Project English Study and Communication Skills Introduction to Marketing for IBC 40 20 20 20 20 20 Cert HE Requires 120 credits at 4 or above Level 5 EB2006 EB2300 EB2010 EB2015 EF2500 EF2702 EB2208 ML 2998 International Business Communication 2 Management Practice for IBC English for IB Enterprise CENP franchises) (or) English for IBC Intercultural Communication for IBC English and Skills for Study - (Direct Entry Only) (or) English for Finance Student Initiated Module 40 20 20 20 20 20 20 20 Dip HE Requires 240 credits including a minimum of 100 at level 5 or above Level 6 EB3006 EB3803 EB3991 EB3990 COMPULSORY MODULES International Business Communication 3 Managing International Businesses for IBC Either: Research Methods for International Business Communication Or: International Business Communication Dissertation 40 20 20 20 OPTIONS Students will normally study a combination of the following modules provided that they have fulfilled any prerequisites and do not take more than 1 module at level 5. Modules with that will initially offered at CENP are marked ** ML2998 is a SIM for students that require a module pass to complete their studies *. Digital Business Communication Options EB3207 Online Culture and Communication 20 EB3206 Social Media Strategy 20 Level 6 EB3701 EB3702 Resource Management Options Principles of Human Resource Management for International Business Communication ** And either: Principles of Human Resource Development for International Business Communication ** 20 20 Marketing Options