Clause IX provides that each commercial relating to betting or gambling must contain or conclude with a responsible gambling message. According to the definition in the Code, a ‘Responsible Gambling Message’ a short statement designed to encourage the listener and/or viewer to gamble responsibly. Each of the commercials contained a message provided in onscreen text that advised viewers to gamble responsibly, included the phone number for a gambling helpline, and provided details for the ‘gamblinghelponline.org.au’ website. This kind of information constitutes a ‘Responsible Gambling Message’ within the meaning of the Code. Accordingly, the licensee did not breach clause IX. Clauses X, XI and XII: Commercials relating to Betting or Gambling during a Live Sporting Event Clause X provides that commercials for betting or gambling are not permitted during play. Clause XI provides that they are only permitted before play has commenced, during scheduled and unscheduled breaks and after play has concluded. Clause XII provides that clause XI applies to each individual event or game. The KFC Big Bash League cricket match commenced play at approximately 6.10 pm. There was a scheduled break for a change in innings from approximately 7.30 pm to 7.45 pm. The match concluded at approximately 9.03 pm. Each of the commercials were broadcast either before play, during a scheduled break, or after play had ended, as detailed in Attachment A. Accordingly, the licensee did not breach clauses X or XI.
hit out of the stadium. At 5.59 pm immediately prior to the commencement of KFC Big Bash League: VISUAL AUDIO ON-SCREEN TEXT People in a pub standing together looking up at screen while holding up their phones. [background music] Sportsbet Cash Out. [located in the advertising ‘frame’, which depicts a sports stadium] PROUD TELECAST SPONSOR [text along bottom of screen] Is gambling a problem for you? Call Gamblers Help 1800 858 858 or your local state gambling helpline. Gamble responsibly Vision of a phone screen, then a finger selecting ‘Cash Out’. [background Download the app and get your [located in the advertising ‘frame’, which depicts a sports stadium] PROUD TELECAST SPONSOR [On phone screen] Potential Winnings - $650.21 Cash Out Value - $304.35 Cash Out [text along bottom of screen] Is gambling a problem for you? Call Gamblers Help 1800 858 858 or your local state gambling helpline. Gamble responsibly Group of friends embracing a man with everyone looking at his phone. [background music] cash early on the Big Bash with [located in the advertising ‘frame’, which depicts a sports stadium] PROUD TELECAST SPONSOR [text along bottom of screen]
Man in a pub looks at a man standing next to him. Close up of another man’s face. He appears to be yelling in the direction of the screen. Screen narrows and darkens and moves in slow motion. effect: sports match] [voiceover, heavy tone]: unnecessarily dramatic. [text along bottom of screen] [competition ‘fine print’] [with] Is gambling a problem for you? Call Gamblers Help 1800 858 858 or your local state gambling helpline. Gamble responsibly Vision of a phone screen. A finger selects ‘Cash Out’ on the phone. [sound effect: sports match] [voiceover]: Take your winnings [text bottom of screen] [competition ‘fine print’] The men who had been watching the screen look happy and they all embrace a man together. [sound effect: sports match] Cash out with Sportsbet. Oi cut it out. Cash Out Sportsbet ‘Application’ logos for ‘Apple’ and ‘Android’ [text bottom of screen] [phone app ‘fine print’] At 9.10pm after play had concluded – the same commercial as was broadcast at 6.05 pm and 6.07 pm.