Silver lining: Public trust is high in university & industry scientists. Thru social media, scientists can engage directly w/ public. Aw, - sad to leave! What a great opportunity to connect & collaborate. Looking fwd to next yr, & thx for the mad RTs! Wendy Foslien intros Honeywell "Context-Aware Smart Home Energy Manager." is now if Honeywell doing this The communication environment can result in echo chambers, reinforcing preexisting opinions. Fragmented media use (Dems go to left-leaning outlets, Reps go to right-leaning) results in polarization for the issue of biolfuels Home energy use game can be tried out at As Dems use more media, become more supportive of biofuels. As Reps use more media, become less supportive of biofuels. Use of "ethanol" instead of "biofuels" affects Democrats but not Republicans. Great earned media channel to promote San Diego Energy Challenge: . Trusted source for other customers. People MORE knowledgeable about biofuels are rejecting it. Attitudes determined by framing, motivated reasoning along partisan lines. MT More on science of , check out colloquium Biofuels framed as not just environmental or economic issue, but also as ethical issue. Check out this headline RT Next speaker: Michael A. Cacciatore from in San Diego Energy Challenge: Device plus playing game=avg 20% savings, more than double of device alone. Bryan Urban at Fraunhofer fnd that behavior accnted for 3x diff in some cases in heated energy use w thermostats. Greater engagement = Greater savings (up to 69%!) - PG&E study from Kim Burke Cacciatore: Frames as heuristics for Frames are inevitable. Helps process info by connecting to things we know. PG&E Winter Energy Tracker showed progress on gas savings. Cust's who logged in once saved 11%. 4+ logins saved 69%. Kahneman & Tversky: Perception of ambiguous stimuli is reference dependent. Context matters A few papers on the knowledge deficit model You get good parenting advice as well as learning about science in this session! Nice job, Cacciatore! More on science of science communication, out colloquium More on science of science communication, check out colloquium trial
So great to hear about community programs in sustainability from afar: 1 example: in Boulder Co reducing energy use. Annika Todd: Scaling a behavioral EE program requires two big leaps: program is (1) valid outside the test group and (2) persistent thanks for posting the paper-- and for all your great coverage, really hitting key points! Real-life employee waste reduction campaign examples from: "Feedback generally doesn't provide motivation... It helps translate motivation into action" -Wes Schultz Let's do this ! Behavioral Theory into Practice starts now Full paper lunchtime talk was based on:http://media.cbsm.com/uploads/1/BECC.pdf … link to the : Underutilized tool is making the undesirable behavior LESS convenient! Simply tools does not mean you're following process. Carefully select needed tools. Pilot, follow steps. One carefully selected tool may be all you need! Don't confuse people with too many tools. It's not just because you are using the tools. You have to research the barriers/benefits, then use *needed* tools. : Convenience is underutilized tool! See global success of programs - no bike maintenance. : Feedback isn't influential in the absence of a goal! Can be even more influential combined w/ norms & cost info. RT : 40 photos of our crowd this year on the BECC fb page -- you might be in them! : Feedback is good tool for overcoming barriers, not for creating motivation! Wesley Schultz incentives - lose spillover effects & may get rebound effects, so most useful when cost is barrier Use incentives to reduce barriers, and don't overjustify!! Incentives - Better results when cost is a barrier than when motivation is low (so we don't make it extrinsic). Wesley Schultz Great to get preview at of USDN working group project such as prompt for cold-water washing - Peer influence is tool for the least motivated. Highlight large # doing it (or approving of it). Use a relevant referent group - Use factual numbers when developing normative messages! (Often the facts are on our side anyhow.) -Prompts encourage motivated to do simple, repetitive behaviors easy to forget. Be noticeable, close, positive (shower timer). Schultz: Behavioral prompts should be noticeable, self-explanatory.