RURAL TOURISM AND AGROTOURISM FORUM Congress Centre of the Kielce Trade Fair , OMEGA Conference Hall Thursday, 7 2016 TIME Thematic Area 10:00 AM - 11:00 AM Registration 11:00 AM - 1:00 PM Debate: Polonia’s agrotourism Moderator: Ambasador ad personam dr Witold Rybczyński – President of the Tourism Support and Development Association Participants : Andrzej Janeczko – President of the „Polish Home” in Spain Association Maria Waesterlund - Kluvetasch – President of the Scandinavian Polonia Society Margaretha Rudomino-Dusiacka – President of the “Dialog” Polonia Swedish Club Andrzej Kempa – President of the "World Polonia Games Polonia-Austria" Association, Editor-in-chief of the " Polonia Sport" Honorata Pierwola – President of the Association of Polish and American Travel Agents Tadeusz Adam Pilat – President of the European Union of Polish Communities dr Jan Paweł Piotrowski – ALMAMER High School, Editor-in-Chef ot the „TurBiznes” dr Zygmunt Jańczyk – ALMAMER High School Aneta Mazurek – Member of the Polish Federation of Rural Tourism ‘Friendly Farms’, Association Main discussion themes: Rural tourism development in the countries and regions of the participants. Polish communities’ expectations and needs towards rural tourism in Poland. Rural tourism offer in Poland 1:00 PM - 2:00 PM Lunch 2:00 Pm - 4:00 PM Partnership and cooperation in context of network product development Establishment and development of partner network products in rural areas Network tourist product management Trial
Moderator : dr Piotr Zmyślony – the Poznań Univeristy of Economics and Business 2:00 PM - 2:20 PM The possibility of financing tourist projects from EU funds - a comprehensive approach Dr. Waclaw Idziak – expert rural development 2:20 PM - 2:40 PM Green Velo Eastern Cycle as an example of network product co-financed from European funds. The project ... and then what? Malgorzata Wilk-Grzywna - Director of the Regional Tourism Organization of the Świętokrzyskie Voivodeship 2:40 PM - 3:00 PM The functions and of tourism organizations (DMO) in tourism management - a case study from abroad. “Tyrolean tourist associations: tourism management in the highland macro-region characterized by tourist intensity". dr Piotr Zmyślony – the Poznań Univeristy of Economics and Business 3:00 PM - 3:20 PM Coffee break 3:20 PM - 5:30 PM Partnership and cooperation in context of marketing communication Effective marketing communication of the network tourist products in context of applied channels and How to create a promotional campaign in cooperation with partners? Moderator : dr Piotr Zmyślony – the Poznań Univeristy of Economics and Business 3:20 PM - 3:50 PM A new owner, a new marketing ... old tourism. As new media has changed the philosophy of marketing. dr hab. Magdalena Kachniewska, prof. SGH – the Warsaw School of Economics 3:50 PM - 4:15 PM Good practices of the professional campaigns of networking products in partnership cooperation Hubert Gonera – promoter of regional food from the Landbrand company 4:15 PM - 4:45 PM Bałtów - from prehistory to modernity. Management models and product promotion in practice dr Andrzej Boczarowski – Delta Association in Ostrowiec Świętokrzyski, University of Silesia in Katowice 4:45 PM - 5:30 PM Discussion Moderation: dr Piotr Zmyślony – the Poznań Univeristy of Economics and Business Małgorzata Wilk-Grzywna – Director of the Regional Tourism Organization of the Świętokrzyskie Voivodeship Friday, 8 April 2016
Seminar The strengthening of culinary tourism by including products marked with "Quality Tradition" Kielce Trade Fair, Hall G, room 3 Saturday 9 April, 2016 10:00 AM - 18:00 PM 10:00 AM - 01:00 PM BLOCK 10:00 AM - 10:30 AM Registration 10:30 AM - 11:00 AM Seminar opening. Information on the Polish Chamber of Regional and Local Product. Information about the project. Objectives and seminar program. Izabella Byszewska – President of the Polish Chamber of Regional and Product (PIPRiL) 11:00 AM - 11:30 AM Quality of product and promotion dr hab. Magdalena Kachniewska, prof. SGH – the Warsaw Schoolf of Economics 11:30 AM - 11:50 AM Recognition marking of certified products - the results of the UKSW Patricia Manthey, Patrycja Manthey, SYSTEMATIC – consulting and training 11:50 AM- 12:10 PM Culinary tourism - the new trend and tourism traditions? Kamila Łuczyńska-Wilczek – Leader of Product Consortia, Polish Tourism Organization 12:10 PM - 12:30 PM The culinary offer of high-quality members of the Polish Chamber of Regional and Local Izabella Byszewska – President of the Polish Chamber of Regional and Local
01:00 PM - 03:00 PM BLOCK 12:30 AM - 1:00 PM “Quality Tradition” - the national system for quality of food distinguishing. Introduction. Jan Zwoliński- Vice President of the Polish Chamber of Regional and Local (PIPRiL) 01:00 PM- 2:00 PM Workshops - working in groups moderated by: Izabella Byszewska - Kamila Łuczyńska-Wilczek Jan Zwoliński - Patricia Manthey 02:00 PM – 3:00 PM Discussion, summary and conclusions. 03:00 PM - 5:00 PM TASTING The voice of the producers – products presentations. The discussion backstage, questions, individual contacts. End of the seminar. 05:00 PM - 6:00 PM SUMMARY Teamwork: substantive summary and organizational seminar.