PPDARO - Partners in Population Development Africa Regional Office PPP - Public Private Partnership PRAU - Public Relations Association of Uganda RDT - Rapid Diagnostic Test RHU - Reproductive Health Uganda RM&E - Research Monitoring & Evaluation RO - Result Objective RTP - Return to Project RUTF - Ready to Use Therapeutic Food SBU - Strategic Business Unit SGHI - Sprinkles Global Health Initiative SML - Senior Management Level SMS - Short Message Service SOMARK - Social Marketing STI - Sexually Transmitted Infection TAG - Technical Advisory Group TASO - The AIDS Support Organization TNA - Training Needs Assessment INTRODUCTION This report covers activities undertaken from January 2013 to March 2013, or the second quarter of fiscal year 2013 (FY13) of the AFFORD Health Marketing Initiative in Uganda, funded by the United States Agency for International Development (USAID) Cooperative Agreement 617-A-00-05-00011-00. The award was made on September 21, 2005, to The Johns Hopkins Bloomberg School of Public Health Center for Communication Programs (CCP). The AFFORD Health Marketing Initiative that ended its 5 year USAID funded project in September 2010 (AFFORD I) received a 3 year extension until September 2013 (AFFORD II) with the primary responsibility of strengthening UHMG into a sustainable entity. During the project extension period AFFORD II has the primary responsibility to ensure that UHMG is strengthened to become sustainable and develops cutting edge competencies in technical, marketing, financial and institutional areas. AFFORD II through UHMG will continue to consolidate its activities and will focus on the 3 key result areas. Specifically, AFFORD II will build on the foundation of AFFORD I to achieve: Increased organizational sustainability of UHMG;
6 to 8 Detailing in health and pharmacy providers; posters to improve brand visibility 248 988 Outlets 744 244 dispensers sold in detailing activities. (7,320 tablets) Regional orientation meetings 2 Scheduled to encourage stocking at the trade. Brand Q 1 Actual Q2 Target Year to-date Q 3 Target Progress, Comments Restors Esther 2,000,004 270,650 1,062,686 581,425 1,495,729 Advanced discussions with CHAI to commercialize co- pack. Zinkid 10,000,000 tablets 961,000 5,705,666 2,452,600 7,595,200 Media Running Running 13 radio stations To continue Partnerships to strengthen distribution 2 Wakiso Drug Owner’s Association purchased 20 dispensers of Restors and Uganda Private Midwives Association purchased 40 disp of Restors. Detailing 280 977 840 454 Zinkid dispensers and 1023 Restors dispensers sold. CMEs 1 Reached 300 Paediatrics Brand Q 1 Actual Q2 Target Year to-date Q 3 Target Progress, Comments Injectaplan (Lemi Paul) 4,500,000 533,520 2,466,480 1,124,490 3,425,100 24 % Vs. Annual Prescription trend in favour of Long-term methods was registered. Participate in conferences/exhibitions for visibility 1 1 BMM oriented over 45 mothers
Detailing 901 providers 1,057 outlets 2,160 49 dispensers sold through detailing. CMEs 2 scheduled in Mengo & Jinja hospital Brand Q 1 Actual Q2 Target Year to-date Q 3 Target Progress, Comments Softsure (Lemi Paul) 72,000 cycles 7,540 38,460 12,360 59,700 19 % Vs Annual There were Packaging challenges with less packs shipped- selling mono cartons Increase access to Softsure through collaboration with NGOs and professional associations. 3 2 Ug.Private Midwives Association , (5 dispensers) and HCU- RHU has been contacted. Health provider recommendations through weekly Family Planning trainings 2 Mulago FP unit and Case hospital midwives endorsing the FP brands. Detailing Outlet coverage 1,066 outlets 720 providers 2,160 outlets 100 dispensers sold CMEs 2 booked in Jinja and Mengo hospitals to be carried out by end of March Brand Q1 Actual Q2 Actual Total to-date Q3 target Progress, Comments Condom ‘O’ Jeanne Marie Nakato Sales volume of 1,500,000 pieces 343,296 304,992 727,200 805,632 48% Vs Annual It’s picking up with more consumer acceptance of the black color Open 4,000 additional ‘O’ outlets (supermarkets, dukas/kiosks, hotels, lodges) 1,372 2,666 Merchandising teams in all regions were recruited to drive the retail outlets to stock ‘O’
School promo. Jeanne Marie Nakato Promotions at schools 19 new prime outlets Back to School promotion with sales of 141 cartons. Increase community distribution points to 180 268 1,655 150 1,333 Enforced through the detailing and merchandising teams in all regions. Partnerships with NGOs for institutional sales 2 4 2 SNV-Fort Portal 4 plantation activations & Workplaces trainings 1 2 2 2 Tullow Oil and Hima Cement PR during World Water Day, World Water Week and Day of the African Child. 1 National World Water day celebrations in Ngora District. Partnership with USWANET and K.C.CA for sanitation week in central Mass media using radio spots, talk shows and billboards. Trainings & for Aquasafe Community orientations. 2 2 3 20 outlets within Katanga stocked with Aquasafe. 2 LC women representatives and health councillors of Katanga-Kifumbira slum on water storage and treatment-Kasaka Secondary School orientated resulting in purchase of 25 dispensers. Provider’s workshop Aquasafe- sales 42 dispensers. CHILD HEALTH Restors + Zinkid Media awareness continued with combination campaign (half-Love) on 5 radio stations, NTV and on Bukedde TV which appeals to audiences most vulnerable to diarrheal related illnesses. Over 300 providers were reached through CME’s and retail sales were registered through professional associations. Wakiso Drug Owner’s Association: (WADOPA) 1023 dispensers of Restors 454 Zinkid dispensers
strategic places spots aired -on 3 TV stations 217 TV spots 28 billboards & 63 roadsters 50 Factsheets for leaders & DJ mentions Lea Malaria – Power of Day one Phase 2 Developed concept for new test and treat campaign.(Posters and Radio) Pre-tested concepts along with Stop Malaria in Luwero,Soroti,Apac ,Hoima and Masaka Production of campaign print and electronic materials in progress for approval by M.O.H Made preparations for capacity building in malaria case management for Drug shops and Good life clinics ahead of the Evaluation. No activities undertaken as development of campaign was underway. Worked with Malaria consortium to deliver 1000 bales of mosquito nets. Collected accountabilities for the nets and processed funds to deliver the LLINs Made preparations for World Malaria day to be held in Mubende. Marrietah SPEAR Get off the sexual Network campaign-scale up Structured sms sent to personnel monthly Record Rob calls with CGP and IGP Broadcast rob calls Produce video clips on CHCT & sexual Network for community dialogue SMS are running twice a week for prisons and police personnel Both rob calls have been recorded Rob call broadcast to start on Friday 15th March 75 DVDs have been produced and dissemination is on-going Get off the sexual Network campaign-scale up STAR-EC Audience; Truckers Fishing community Develop concepts and final artwork Artwork for truckers and fisher folk has been developed in English and Luganda and approved. Production to be done by STAR-EC 3.3 MSI - Research MONITORING & EVALUATION RME supports UHMG programs with a mechanism to plan and prioritize efforts for implementation of activities. Research is programs strategy to identify areas of need, provide evidence on what works and
RM&E Annual Work Plan Matrix Activity Indicator Q1 Q2 Q3 Q4 % Comments 5.1 Collection of Data from GLCs Quarterly visits for data quality validation 4 1 1 50% Ongoing 5.2 planning meeting with district Bio-statisticians 1 1 100 Completed 5.3 Conduct monitoring activities for sub grantees Support supervisory visits 4 1 1 50% Ongoing 5.4 Training of GLCs staff in HMIS Number of GLC staff trained in HMIS 120 120 100 Mentoring on going 5.5 Reproduction of data management tools Management tools produced NA NA ongoing 5.6 Designing of online reporting system for GLCs Online reporting for GLC in place 1 1 Completed 5.7 Quarterly Review meetings Staff, Sub- grantees Number of review meetings held 4 1 1 50 Ongoing 5.8 Quarterly feedback to districts and GLCs Number of Reports sent to districts, GLCs 4 1 1 Ongoing 5.9 Capacity building of M & E staff Number of M & E staff trained 4 4 NA Trained on Arc GIS 5.10 AFFORD II end of Project evaluation AFFORD II end of project evaluation 1 For Q3 PLANS FOR THE 3RD QUARTER, APRIL TO JUNE 2013 Produce and distribute HIMS data management supplies to replenish stocks at GLC Roll out MTRACK for data management in the private sector, integrated with DHIS2 Support AFFORD II services data documentation and report dissemination Support DHT to support GLC in data management and reporting. RESEARCH Exposure to UHMG Campaigns: Joint USAID Behavior Change Survey, 2012: The analysis of the study was completed during the Quarter and findings were disseminated to participating Implementing partners like Stop Malaria, Star E, SW, and HCP.