SWOT ANALYSIS Group 1 (GREEN) STRENGTHS 1. Members-Variety of backgrounds, leadership, organizations 2. Several past initiatives to use as continual basis 3. Ideas already identified to focus on – these are evidence-based 4. Access to data already completed/communication needs WEAKNESSES 1. Time/Location 2. Geographic limitation (pools of members) 3. Too many focuses- broad focus 4. Multiple representatives of organizations- lack of communication OPPORTUNITIES 1. Local examples 2. Increased interest 3. Networking 4. Receptive to Messages 5. Statewide Focus 6. Learn from ideas/model 7. Updated reputable info/recent events to base work from Opportunity-Strength (OS) Strategies Use the strengths to take advantage of opportunities 1. Networking interest to join 2. Community outreach/ community needs assessment - cross reference to find common needs statewide 3. Cross data and interest fields to create marketing strategies Opportunity-Weakness (OW) Strategies Overcome weaknesses by taking advantage of opportunities 1. Rotate meeting sites across the state 2. Networking/membership to geographic regions 3. Picking top focus areas/ narrow to 3 main messages - Aim to make the most impact - Use current data to choose top relevant THREATS 1. Trust/ not willing to share ideas 2. Potential competition amongst Threat-Strength (TS) Strategies Use strengths to avoid threats 1. Make MOCAN a benefit Threat-Weakness (TW) Strategies Minimize weaknesses and avoid threats 1. Determine a better focus get
members 3. Political environment 4. (leg funding) 5. Competing for time 6. Time management 7. Mixed messaging/conflicting info to members 2. Facilitate more collaboration/ work together - Eliminate competition - Added value - Open/ honest communication 2. Education of elected officials - Ex. Farmer subsidy - Ex. Need for RD’s and prevent. Services 3. Education for/of food manufacturers →communicate to local vendors →local businesses →grocery suppliers →allows education from both angles to the consumer by dividing consumer demand through education Group 2 (BLUE) STRENGTHS 1. Professional diversity of group with common interests. 2. Members in all generations. 3. Statewide WEAKNESSES 1. New 2. Lack of cultural diversity 3. Overwhelming information 4. Lack of MU student involvement membership 5. Meeting in area - Go to meeting 6. Too many emails 7. Communication - Go to meeting 8. Website- private
OPPORTUNITIES 1. Share Wifi 2. Nonactive members - Physicians - Business professionals 3. Investigate Inactive members and why 4. Grant opportunity Opportunity-Strength (OS) Strategies Use the strengths to take advantage of opportunities 1. Use existing partners to connect with Mizzou (and other universities) public health/ nutrition/ PA, students and programs → opportunity for free help for MOCAN and internship opportunity for students. 2. Student member group, recruiting volunteers (TIME) 3. Retired Member Group (TIME) 4. Getting member to network - Talk - Share - Communicate on 1 project - How do you eat an elephant: FOCUSED approach 5. Big picture- what is our cause, identify long and short term goals 6. Recognition for volunteers 7. Grant funding via existing statewide MOCAN network DHSS and MO Opportunity-Weakness (OW) Strategies Overcome weaknesses by taking advantage of opportunities 1. Share Wifi password at meetings 2. Invite on meetings 3. Learn what competition is doing, what can we own? 4. Apply for 501 c3 5. Grant funding could provide dedicated time and staff 6. Decrease # of emails and increase impact of newsletter 7. Website development with opportunities for members to share docs and info THREATS 1. Environment Threat-Strength (TS) Strategies Threat-Weakness (TW) Strategies
5. Constantly changing members and leadership (frequent restarts) 6. Lack of work groups working between meetings/ call attendance 7. MO cultural environment → attitudes 8. Mega marketing of unhealthy food/beverages, and a stronghold on schools Group 6 (GOLD) STRENGTHS 1. Institutional support - DHSS, U of M, MFH 2. 3. 4. WEAKNESSES 1. Providers/ Educator involvement 2. Focus message or project 3. 4. OPPORTUNITIES 1. Legislative- State*, Local, Federal – smaller 2. Policy development to make healthy easier 3. Conference- Regular not annual 4. Opportunity-Strength (OS) Strategies Use the strengths to take advantage of opportunities 1. Use wide range partners across state to educate legislators on policies to make healthy easier 2. Use partners’ support to plan and carry out conference Opportunity-Weakness (OW) Strategies Overcome weaknesses by taking advantage of opportunities 1. 2. THREATS 1. Time 2. Distance to meeting 3. Money 4. Culture/ Nay Sayers - No Tax State - Food Industry Threat-Strength (TS) Strategies Use strengths to avoid threats 1. Use institutional support to host a meeting via technology once per year 2. Convert nay-sayers Threat-Weakness (TW) Strategies Minimize weaknesses and avoid threats 1. Use wide knowledge base of partners to focus message and leverage money 2.