Email We realized that its use spans a broad spectrum. On one end it can be used in a very personable way whereby email is sent from one person to another, wherein a close relationship exists. As we move across that spectrum we find emails that are used in a professional capacity, such as between colleagues or superiors and subordinates. On the far end of the spectrum are mass emails that are sent out to consumers or whole communities of a school, organization, club, and so on. Included at this end are emails that are unsolicited, and are known as junk-mail or spam. We initially considered representing an email from both polar ends of the spectrum; we ultimately chose to focus our diagram on those emails that lie closer to what we deemed the center—that is professional/business emails that are sent to specific recipients. Our original diagram for email showed the message moving from top to bottom. This orientation was later rejected in favor of left to right so that it did not inadvertently depict a message coming from a lion or someone in a position of authority. We also decided not to specifically depict the various ways in which a message could be misinterpreted, but instead chose a broken arrow to collectively signify issues such as misunderstood and undelivered messages, technology issues, and hacking. Pinterest
References “A Short History of Email”. MacWorld. 2012<>. Elliot, Amy-Mae. “10 Fascinating Facts About Email”. Mashable. 26 Jan 2011<http://mashable.com/2011/01/26/e-mail-facts/>. “Fifteen Facts you Need to Know about Pinterest”. Wishpond. Grandoni, Dino. “Instagram Will Soon be Getting Ads”. Huffington Post. 9 Sept 2013<>. Hochman, et all. “Visualizing Instagram: Tracing Cultural Visual Rhythms”. RazSchwartz. 2012<>. Hof, Robert. “So Much For Facebook Ruining Instagram- It Just hit 150 Million Monthly Active Users”. Forbes. 8 Sept 2013<>. “Instagram”. Factbrowser. <http://www.factbrowser.com/tags/instagram/>. Orsini, Lauren. “Mindboggling Facts That Will Make You Care About Pinterest”. ReadWrite. 25 July 2013<>.
Ottoni, et all. “Ladies First: Analyzing Gender roles and Behaviors in Pinterest”. UFMG. 2012<>. Perez, Sarah. “Pinterest Targets Casual Visitors With New “Pinterest for Teachers” Site, May Add More Content Hubs in Future”. TechCrunch. 13 August 2013<>. “Photos and Videos as Social Currency Online”. Pew Internet. 13 Sept 2013<>. Rusli, Evelyn. “Instagram Pictures Itself Making Money”. Wall Street Journal. 8 Sept 2013<>. Schneider, Anthony. “13 Amazing Facts about Email.” MassTransit. 23 August 2012<http://masstransmit.com/broadcast_blog/12-amazing-facts-about-email/>. Slegg, Jennifer. “Pinterest Tops 70 Million Users; 30% Pinned, Repinned, or Liked in June” Search Engine Watch. 16 July 2013<>. Smith, Craig. “September 2013 By the Numbers: 23 Amazing Pinterest Stats”. ExpandedRamblings. 4 Sept 2013<>. “SMM Standards”. SMMStandards. 2013<>. “The 41- Year History of Email”. Mashable. 20 Sept 2012<>. Young, Steve. “28 Must See Social Media Statistics”. SocialMediaToday. 11 August 2013<>.
References Eridon, Corey. “Pinterest Finally Rolls out Business Accounts: How to Set Yours up Today”. Hubspot. 2012<>. Moritz, Donna. “The 10 Commandments of Using Pinterest for Business”. Amy Porterfield. 2012<>. “Pinterest Makes Move to Make Money”. CNBC. 2013<>. Thomases, Hollis. “Four Things Pinterest Isn’t Saying”. Inc. 2012<>. Weineke, Dave. “How Does Pinterest Make Money?” eConsultantcy. 2012<>. Woods, Alex. “How Pinterest Could Benefit your Business”. Basekit. 2012>.
Sophia Grace and Rosie, to ‘Classic Joke Wednesday’, to the endless list of celebrity guests, The Ellen DeGeneres Show is full of “un-predictable fun”. The Ellen Degeneres Show- Social Media Channels The Ellen DeGeneres Show is using a surprising number of social media platforms. First is the website, which includes everything you want to know about the show: how to get tickets to the show, previous episodes, celebrity guests, musical performances, inspirational stories and so on. It’s also the place to go when you want to purchase items from “The Ellen Shop” or when you want to connect to one of the various social media pages. Second is the Ellen Facebook page. It is a verified account that has over 11 million likes. Third, the Ellen Twitter is a verified
Examples of The View Social Media usage Social Media Strategy Evaluation Tool: The Ellen DeGeneres Show Use this form to evaluate the effectiveness of a specific business or organization’s social media strategy. Rate each section on a scale of 1 to 10 (1 being terrible, 10 being fantastic). Connections Engagement and Interaction Are the social media platforms easily accessible? Are the social media platforms linked in a way that is beneficial to the organization? Comments: Easily accessible, appropriate links to other social media platforms Is the organization engaging its followers? Are the followers active on social media? Does the organization respond appropriately to messages and concerns? Comments: Could improve follower interaction on platforms such as Facebook, YouTube, and Twitter Score: 10/10 Score: 8/10 Audience Reach Content Variety Are messages tailored to the audience? Are the appropriate social media channels being used to reach the audience? Is message content varied within each social media platform? Does the content being posted have a purpose or meaning?
Is the organization attempting to reach potential consumers? Comments: Could attempt to further reach older audience through Facebook Comments: Should be conscious of not having one content category overpower others Score: 9/10 Score: 10/10 Overall Effectiveness/ROI Final Score Looking at all of these factors combined, how would you rate this organization’s overall social media strategy? Comments: Overall strategy is highly effective, but there is always room to improve (specifically in engagement and interaction category) Add the scores for each subsection together to create a score out of 50. Multiply this score by two. Divide by ten to create a score between one and ten. Score: 9.5/10 9.3/10 Social Media Strategy Evaluation Tool: The View Use this form to evaluate the effectiveness of a specific business or organization’s social media strategy. Rate each section on a scale of 1 to 10 (1 being terrible, 10 being fantastic). Connections Engagement and Interaction Are the social media platforms easily accessible? Are the social media platforms linked in a way that is beneficial to the organization? Is the organization engaging its followers? Are the followers active on social media? Does the organization respond appropriately to messages and concerns?