In progress Ruvio, A., Bagozzi, R. & , R. “Don’t Poke the Bear! Consumers Arrogance and Negative Word of Mouth.” Target: Journal of Marketing Research. (Final stage of writing) Ruvio A. & Mangus, S. “Do opposites attract? Assimilation and differentiation as relationship building strategies.” Target: Journal of Academy of Marketing Science. (Conceptual paper in advance stages of writing) Bagozzi, R. & Ruvio, A. “Ethnocentrism: A strategic cross-cultural view.” Target: Journal of Marketing. (Final round of data collection) Promislo, M., Greenhuas, J. & Ruvio, A. “Materialism and career success.” Target: Journal of Academy of Management. (Final round of data collection) Ruvio, A. & Calantone, R. “Facilitating convergence and divergence thinking and its effect on creative performance.” Journal of Marketing. (Three rounds of data collection completed) Goerke, A., Eisenstein, E. & Ruvio, A. “The tortoise and the hare effect: Evidence of an experiential learning advantage in aged consumers.” Target: Journal of Consumer Psychology. (Final round of data collection) Ruvio, A. & Bagozzi, R. “I don’t like you, but I like what you own: The influence of communicators’ pride and hubris on product evaluations and purchase likelihood.” Target: Journal of Marketing. (Two rounds of data collection completed) Ruvio, A., Chaplin, L. & Chang, S. “Self-threat and experiential vs. material compensatory consumption.” Target: Journal of Consumer Research. (First round of data collection completed) Ruvio, A. & Chaplin, L. “The dark side of experiences.” Target: Journal of Consumer Research. (In preparation for first data collection)
RESEARCH GRANTS 2016 Marketing Department - “Priming assimilation vs. differentiation and their effect on convergence and divergence thinking.” (with R. Calantone) $4,800 2016 Marketing Department - “The Dark Side of Experiential Consumption.” $5,000 2015 MSU-CIBER. “A global look at compensatory consumption: Experiential vs. material luxury products.” $3,000 2008 American Association of University Women. “Health tests during pregnancy: Personal and attitudinal characteristics of pregnant women, a cross cultural perspective.” $30,000 2006 G.I.F. Young Scientists’ Program. “Unique or different: A cross-cultural perspective on consumers’ need for uniqueness.” 29,000 Euro 2006 Maccabi Institute of Health Services Research. “Health tests during pregnancy: Personal and attitudinal characteristics of pregnant women.” Principal investigator. (with A. Shoham). 80,685 NIS 2006 University of Haifa's Social Responsibility Project and the Rich Foundation. "On the road to peace: Economic and political pathways." (with A. Shoham & D. Canetti-Nisim). $5,000 2004-5 The Israel National Institute for Health Policy and Health Services Research. “Characteristics and functions of nonprofit organizations in the field of health in Israel.” (with B. Gidron & S. Swartz). 82,000 NIS 2003-5 Researcher on the Israeli team of the PUBLIN project under the 5FP European Commission Program 2003 The Bengis Center for Entrepreneurship & Hi-Tech Management, Ben-Gurion University - for the research study: “Social entrepreneurship in Israel.” 30,000 NIS 2000 The Authority of Graduate Studies - for PhD research, Faculty of Education, University of Haifa 1994 The Authority of Graduate Studies - for excellence in M.A studies, Faculty of Education, University of Haifa.