with writing as a practice and instead described writing as being able to put together a grammatical sentence. Upperclassman said that writing was not taught in their business classes. The expectation was that that they already knew how to write and if not they could pick it up. Some of the upperclassman noted that they wished their business college professors took class time to review genres they were expected to already know such as article summaries, research papers, reports, memos, etc…Overall, upperclassman noted that the higher level classes, especially 300 level courses, had more writing assigned than the lower level courses. The higher level courses asked students to do case studies and conduct analyses of corporations. Upperclassman said the most common business genres they had to know in the business college were emails, memos and PowerPoint presentations. Some interviewees did state that they did not need to do much writing in their business courses. reviewing the research findings, I noticed that the Marketing major was expected to do the most writing and Accountancy the least. Marketing professors stressed that critical thinking and good writing skills were necessary to persuade an audience to purchase a product, develop marketing plans and run advertising campaigns. The marketing professors’ interviewed were the most willing to engage in conversations about writing as a type of research and practice. Some marketing professors said they did teach students how to write case studies and article summaries. The Business Administration major was another one in which faculty stressed the importance of writing. This was mostly the case in area of human resources, since students in that specific field need to communicate effectively and carefully with employees. Business professionals, COB professors and upperclassman in Accounting (and to some extend Finance) were in agreement that writing in accountancy is limited. Instead students and employees in accountancy worked on learning accounting systems like FARS, how to balance client accounts, and how to do audit reports. Overall Suggestions Overall, the 145.13 WAC Research Pilot Project was a (qualified) success. Most students found the project useful, especially the interviews. The only complaint from the students was that it was hard to find time outside of class to work with their teams.
because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true. Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma — which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions. Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: "Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you. Stay Hungry. Stay Foolish. Thank you all very much. Genre Production of a Speech