STAKEHOLDERS Stakeholders Concerns Power Legitimacy Stockholders (Primary) Is money being spent wisely? Funding, suggestions will be taken seriously They give money, invest, should be respected-are influential opinion leaders Vendors (Primary) Continued business, have enough materials to supply Regulates the flow of materials They provide needed distribution of product Customers (Primary) Getting a quality product, having a safe product, having a wide selection of beers Bring in funding, sources of donations, volunteering, program attendees Consumers are the reason that the business exists-they purchase the product. Media (Primary) Public right to knowledge, ethical values, problems should be visible Severely influence the public view, gatekeepers, key audiences Constitutional rights, inform the city/ area, can aid with good publicity Internal (Primary) Layoffs, scandals, bankruptcy, strikes, having decent working conditions, etc. Employees run the company, do the front-line work that makes the company run. Strikes can halt production, reduce profits Government Agencies (EPA, FDA, ATF) (Secondary) Safety, revenue, environmental aspects, food regulation, alcohol safety/responsible consumption Source of funding, hold laws and regulations, help regulate/ secure facility Direct connections and ties, hold the power of lawmaking/funding, Activist Groups (Marginal) Believe that alcohol is bad, want to ban alcohol or control industry/sale Can sway public opinion May influence public perception of company negatively Neighbors (Marginal) Comfortable environment, living peacefully nearby Can purchase from company Creating unsafe neighborhoods because of factory can result in lawsuits
Farmers (Marginal) Selling the crops used to make beer Provide crops necessary to produce product Unhappy farmers could halt production Competitors (Marginal) Selling more beer than our company Are the alternative to our product Can cut prices, take away customer base Audience Know Infer Should Do Shouldn’t Do Stockholders (Primary) Choose to invest/donate Have genuine concern Acknowledge relationship and inform of potential crisis Ignore during crisis Vendors (Primary) Used to distribute product to consumers Have confidence in company Take precautions with product Ignore their concerns Customers (Primary) Enjoy beer Guests are concerned about the quality of the product Safety first. Legitimize comments Ignore comments or concerns Media (Primary) Media wants to tell and sell a story. Will tell the story whether it is good or bad. Inform with most accurate details as possible. “No comment.” Try to contact the media alone. Internal (Primary) Choose to work at our company Enjoy and love the company, believe in the product Value opinions and concerns from workers who are immediately involved with crisis Push employees aside if crisis concerns them Government Agencies (EPA, FDA, ATF) (Secondary) Necessary to the continued operation of the business (health, Regulations and procedures must follow city and state guidelines Recognize the power and legitimacy of city/state/federal government. Pretend business is exempt from regulation
environment, safety) Work in conjunction with company to regulate Respect and follow protocol surrounding alcohol Ignore city and state regulations Activist Groups (Marginal) Oppose alcohol Oppose our company and products Monitor them as a threat, address them as an audience if necessary during the crisis Ignore activist groups during crisis Neighbors (Marginal) Neighbors choose to live close to our business Neighbors like beer and understand the purpose of the company and product Acknowledge the neighbors’ boundaries Belittle the concerns from neighbors Farmers (Marginal) Supply crops necessary for beer production Have the ability to alter production Pay attention to the needs of farmers Ignore farmers if crisis involves production Competitors (Marginal) Are in direct competition with our company for target market Will try to create better products for lower prices Are trying to take customers away from our business Monitor trends from competing companies Be prepared to respond to criticism from competitors Ignore competitor actions during crisis STAKEHOLDER CONTACT LIST Chippewa Falls Contact List Phone# Email
Appendix 2 Sources Company, L. B. (2015). Our Heritage . Retrieved from http://www.leinie.com/heritage Engel, J. (2013). Miller Brewing acquisition helped Leinenkugel's reach six generations. Milwaukee Business Journal . Engel, J. (2013). Minnesota politician calls Leinenkugel's 'bathwater'. Milwaukee Business Journal . "How Leinenkugel's Summer Shandy Created 'Shandymonium' - Milwaukee - Milwaukee Business Journal." Milwaukee Business Journal. 21 Mar. 2014. Web. 20 Apr. 2015. "Is Leinenkugel the next Blue Moon?" Crain's Chicago Business. 28 Sept. 2013. Web. 20 Apr. 2015. Leinenkugel's. (2015). In Twitter. Retrieved April 10, 2015, from https://twitter.com/leinenkugels Leinenkugel's. (2015). In Facebook. Retrieved April 10, 2015, from https://www.facebook.com/Leinenkugels