0WH – wound healing CO – conditions AI – aid(s) AI – aids xPM – post menopausal women for ‘x’ context’ 0SL – sleep [not disorder] AS – astringent PR – promote(s) AS – assists xPW – pregnant for ‘x’ context 0MU – muscle – non-specific CC – associated with common cold/ cough and cold SP – suppress HE – helps ECB – carbohydrates DE - demulcent RT – resets ST – short term 0AS – astringent DY – associated with dyspepsia MA – maintain(s) 0HE – health FU – function TR – treatment; treats 0EY – energy GO – good RE – relieves 0AN – analgesic HE – healthy ST – stimulate DRC – red blood cells MA – maintains SB – stabilise DIF – immune function MB – mood imbalance SN – strengthen ECA – calcium MG – management RS – restores 0AN - antiseptic MI – mild/minor RD – reduces 0EN – enzyme SY – associated symptoms PD – production 0TI – tissue, US – used as SU – supports EFA – fat TO – tonic RG – regulates EPR – protein PV – prevents GSD – sleep disturbance KDD – digestive disturbances
KTE – teeth [not disorder] MBO – bones [ not disorder] REX – expectorant xIN – inflammation of ‘x’ system xTO – tonic for ‘x’ system IAR – artieries HEY – eyes HFU – eye function EGM – glucose metabolism 0GL – glucose levels KSP – gastrointestinal spasms KGC - Gastrointestinal complaints JCC – Coughs and colds KMM – mucous membranes
Appendix 2: Excerpt from the Therapeutic Goods Advertising Code 2007 Appendix 6: Prohibited, Restricted Representations Part 1 – Prohibited Representations A prohibited representation is defined as: Any representation regarding abortifacient action Any representation regarding the treatment, cure or prevention of the following diseases: Neoplastic Sexually Transmitted Diseases (STD) HIV AIDS and/or HCV Mental illness Except for the following representations are to become restricted representations: prevention of skin cancer through the use of sunscreens devices used in contraception or in the prevention of transmission of disease between persons Part 2 – Restricted Representations An advertisement for therapeutic goods may refer, expressly or by implication, to a disease, condition, ailment or defect specified in Table 1, provided that prior approval is obtained for such a reference. Approval may be obtained from the TGA, upon recommendation from the TGACC and appropriate expert committee or committees. Table 1. Diseases, conditions, ailments and defects for which the advertising of serious forms is restricted Cardiovascular diseases Dental and periodontal diseases Diseases of bone, collagen, and rheumatic disease Diseases of the eye or ear likely to lead to blindness or deafness Diseases of the liver, biliary system or pancreas Endocrine diseases and conditions including diabetes and prostatic disease Gastrointestinal diseases or disorder Haematological diseases Infectious diseases Immunological diseases Mental disturbances Metabolic disorders Musculo-skeletal diseases Nervous system diseases Poisoning, venomous bites and stings Renal diseases Respiratory diseases Skin diseases Substance dependence Urogenital diseases and conditions Serious in the context of this table will mean forms of those diseases, conditions, ailments or defects which are: Generally accepted not to be appropriate to be diagnosed and/or treated without consulting a suitably qualified healthcare professional, and/or Generally accepted to be beyond the ability of the average consumer to evaluate accurately and to treat safely without regular supervision by a qualified healthcare professional.