TABLE 4.6 Cambodia ASO planning and milestones No Result path Key tasks Example milestones Planning considerations for Cambodia 1 Regulation and Political Approval • Government providing mandate to the NRT • Government approving the DTTB policy document • Government endorsing the ASO planning and DTTB licensing regime • Government approving any necessary regulatory changes • DTTB policy document approved (see Phase 1) • ASO planning approved (see Phase 2) • DTTB licence terms and conditions agree (see Phase 3) • Regulatory framework changed (see Phase 1) • The NRT team should include a ‘liaison officer’ to quickly and monitor political issues and considerations • Staged approach, in which first a DTTB policy document is agreed (see section 3 in this report) and later the ASO plan 2 Frequency planning and coordination • The NRT should manage and have a frequency planning carried out • Also the coordination efforts to free-up (temporarily) spectrum and to ensure interference free broadcasts should be included. • Initial DTTB service plan agreed (see Phase 2) • Detailed DTTB service plan agreed (see Phase 3) • Likely to be a task of the NRT. Especially considering the remarks in section 3 on the need for clarifying the available spectrum and the broadcast and mobile requirements
5 Multiplex operators/Service providers (PPCTV, DTV and Cable operators • Making sure that the marketing around analogue switch-off does not favour the digital terrestrial platform only. Viewers should be informed about opportunities for television reception across all platforms • Information of their offerings should be exchanged and coordinated in the NRT • In model B existing distribution arrangements may change. For example, DTV and PPCTV distribute the broadcasters’ content free of charge • Information exchange with providers agreed • Distribution contracts rearranged • DTV, PPCTV and Cable operators provide an alternative platform and hence they could contribute to the NRT • In model B PPCTV’s offering may be part of the common multiplex/network operator. This may require agreeing a different business model 6 Networks and services • Broadcasters/ Network operator need to detail the network planning and the associated service roll-out planning • Broadcasters/ Network operator need to carry out the DTTB network and service roll-out • Broadcasters have to switch off analogue transmission at the right time in the right area(s) • Network and service roll-out planning drafted and agreed (see Phase 4) • DTTB Transmitter site in region A taken in operations (see Phase 4) • First analogue transmitter in region A switched off (see Phase 4) • In both models (A or B), representatives of the broadcaster/network operator function are evidently need in the NRT
7 Retail (STB and other receivers) • Manufacturers need to supply sufficient quantities of DTTB receivers in regions • In case of pay-tv, CAS suppliers need to supply smartcards • Manufactures may be required certify compliancy with any set standard (see section 2.1) and to provided proper or specific labelling • Contract agreed for certifying and labelling STBs • First batch of STB available in selected retail shops in region A • This will include the retail chains as well. • STB Manufactures are not likely to participate in the NRT, but a good ‘liaison officer’ will be needed • Representatives of logistic chain providers (shops, post offices) are likely to be included in the NRT • Labelling/certification will require a trusted organization to do so. Given the limited means for communications this should ideally be an organization already know to the Cambodian public. Such an organization is likely to participate in the NRT 8 Communications (Viewers and target groups) • Setting acceptable timetables and understanding local issues • Formulated adequate messages and executing communications through various means/tools • ASO communication plan agreed (see Phase 2) • Customer/viewer contact centre operational • Representatives of the various viewer groups are likely to be consulted in the NRT • Will include a customer/viewer contact centre The Figure 4.6 provides and impression of what an ASO planning could look like. Figure 4.6 Illustration of an ASO milestone planning 4.7 ASO communication plan As indicated in the Guidelines, the ASO Communication Plan is a strategy on how to inform the public at large and the involved market players in several successive stages. One of the main deliverables in preparing this plan is a matrix which matches: • the different target groups; and • the different messages (per stage). As discussed in section 4.2, in Cambodia there are served and the non-served (with analogue terrestrial television) areas. Consequently, the communication messages between these two groups will differ significantly.
3. Assess impact on industry and end consumers. As part of the analysis of the market research results (as indicated in section 3.4.2). 4. Determine receiver requirements and include in frequency licence terms and conditions and/or media permits and authorizations. See section 3.4.2. 5. Determine communication messages, planning, standardization/testing bodies and methods (including logos and labelling). The selected STB (e.g. DVB-T MPEG2) functionality and specs are important input for the communication plan (see Phase 2 of the Cambodia roadmap) and the ASO planning (e.g. the work stream ‘Financial and installation support’ can include the logistics of the labelling of the STB as to support the viewer). For more details see section 4.7 in this report. 2.3 ITU-R Regulations Brief description ITU-R regulations entail the Radio Regulations (RR) and in particular the table of Frequency Allocations (Region 3) and the relevant provisions of the World Radiocommunications Conference 2007 (WRC-07). Objective In this phase of the roadmap, to identify at a high level the spectrum availability and requirements for DTTB (and other services) Key topics and choices Status Decision 2.3.1 The international context of the ITU-R regulations: Are the different entries in the GE06 plan considered (allotment/assignment)? NA A plan like the GE06 plan is not available for Region 3. 2.3.2 Applicability and implications of ITU-RR: (a) what frequencies or allotments will be assigned for what type of service (for example two allotments/multiplexes for DTTB services and one for MTV services)? (b) In what combinations these frequencies or allotments will be assigned (for example two separate allotments/multiplexes to be licenced to two different licence holders or two allotments to one single licence holder? (c) When these frequencies or allotments will be licenced or can be taken into operation? For answering these questions process steps are defined in this section. C All three sub-choices (a-c) still to be decided. Available spectrum and spectrum requirements for DTTB and MTV needs to be clarified (initially at a high level).
Main activities Observation/Advice 1. Determine frequency availability and DTTB requirements considering (a) the planned national and regional DTTB services (b) ASO process (especially considering any simulcasting areas) and (c) the operational analogue TV services. As said in section 3.4.2 of this report, a clear and shared understanding of the available spectrum will enable the NRT to develop a well motivated DTTB policy document. At this first phase of the roadmap, this understanding should be established. 2. Determine necessary changes to planned licensing procedures, terms and conditions for DTTB services and ASO plans. As (preliminary) input for Phase 3. 3. Determine necessary changes to assigned frequency (and possibly content) licences for operational DTTB and Analogue TV services. Especially the assigned DTTB licence to broadcasters and PPCTV needs to be evaluated. 4. Determine notification to ITU. As discussed in section 3.4.6 the actual execution of these procedures need not to be part of the critical path. 5. Possibly determine necessary budget for compensations and network retuning activities. Compensations might be needed in case assigned DTTB licences will have to be changed. 2.4 National Spectrum Plan Brief description The National Spectrum Plan reflects the long, medium and short-term planning of the available national spectrum resources for DTTB and MTV services in a particular country. It may also include the stipulated assignment procedures for the various services and a national frequency register, including all the assigned licences and licensees. Objective With a National Spectrum Plan the Regulator strives to ensure effective and efficient spectrum usage and compliance with international standards. As well as informing market parties on the current and future (intended) use of spectrum. Key topics and choices Status Decision 2.4.1 The context of the national spectrum plan: Is the national spectrum plan, covering the broadcast spectrum, available and is it complete? C With the adoption of the Telecommunications Law the management of the NSP will be part of the MTPC responsibilities. This new Law still has to pass Parliament. 2.4.2 Planning current and future DTTB and MTV spectrum use: Has the national spectrum plan/strategic planning process started/completed? (for process see this section). C See comments with the previous functional building (2.3 ITU-R). 2.4.3 National Spectrum Plan publication and DTTB/MTV introduction dates. C Awaiting adoption of Parliament (Telecom Law).
competitive edge (during the first visit). For more detailed considerations see section 4.2 in this report. Attributes still to be decided/defined (e.g. coverage and number of channels). Main activities Observation/Advice 1. Analyze earlier DTTB service launches and compare with customer research results/local market conditions. As a start the PPCTV service launch could be analyzed. Also service launches in other countries could be considered. For example in the neighbouring countries. 2. Define DTTB service propositions and check feasibility in terms of network planning and business case. As part of the second Phase of the roadmap. 3. Possibly redefine DTTB service propositions and test in market again, i.e. additional market research. Redefining of DTTB service proposition will occur. However testing such revised offerings in the market will probably take up to much time (given a possible DTTB service launch in 2012) and budget. 3.3 Receiver Availability and Considerations Brief description The consideration of the many different DTTB receivers commercially available today. Objective For a Service Provider it is important to draft the receiver’s functional requirements based on the defined Service Proposition(s). Only those requirements supporting the Service Proposition should be incorporated. These ‘must have’ requirements might prove to be too expensive for the business case and therefore receiver considerations might result in a revised Service Proposition. Key topics and choices Status Decision 3.3.1 DTTB functional receiver requirements and availability (see receiver model). C For ASO budget limitations and the low ability to pay in the market, the functionality will be to provide the basic set of functions (to include, zapping, EPG, software updates and standard compliancy). Please note that including (embedded) CAS will increase the price. 3.3.2 MTV functional receiver requirements and availability. NA Main activities Observation/Advice
1. Establish overall coordination tasks and needs. All to be included as part of this phase of the roadmap. For more details see section 3.4.3 and 4.4.1 of this report. 2. Establish mandate (which is politically approved). 3. Establish budget and communication means website, etc). 2.16 ASO planning and milestones Brief description Overall ASO planning and its key milestones, managed by the NRT. Objective ASO planning respecting the set dates for ASO and providing a progress monitoring tool for the NRT. Key topics and choices Status Decision 2.16.1 Outlining the ASO planning: when and where to begin the process and how long the entire operation should last. B Switch off date is set to be between 2015 and 2018. The PPCTV operation provides already simulcasting in PP. Consequently the ASO process has already started. If this operation may become part of the ASO planning, the operation may have to be secured (as to limited the risk that the ASO process is dependent on the business success of one single company). 2.16.2 Overall ASO planning set-up: including the overall program structure and the key result paths in an ASO plan. C For more considerations see section 4.6 of this report. 2.16.3 ASO planning phases (in a phased approach): the three phases and their key milestones. C Main activities Observation/Advice 1. comprehensive ASO planning (milestones and activities) and assign tasks and responsibilities (including core project management team). All to be included as part of this phase. An example ASO report can be found on: 2. Establish ASO project monitoring framework and reporting structure. 3. Identify ASO project risks and draft risk mitigation plans (including fall back and/or roll back scenarios).
2.18 ASO Communication Plan Brief description This section focuses on communication to the viewers and other stakeholders in the DTTB value chain. Objective To help viewers prepare adequately, the whole broadcast community needs to address all viewers relying on the analogue terrestrial platform using targeted communication tools that can reach out to diverse population segments. Key topics and choices Status Decision 2.18.1 Communication strategy: including communication messages (related to the communication stage) and target group(see phased model). C The establishment of a ‘trusted brand’ for labelling certified/approved receivers will be necessary. 2.18.2 Communication the various communications means to reach the listed target groups. B The main tools are likely to be (a) Radio and Television (b) printed media (c) SMS coverage checker (d) social Cambodian structure (neighbours helping each other). Main activities Observation/Advice 1. Draft communication plan (including target audiences, timing, means, etc.). All to be included in this phase of the roadmap. For more details see section 3.4.3 and section 4.7 of this report. 2. Continuous alignment with ASO planning. 3. Determine and establish compensation schemes and systems, include in communication plan. 3.2 Customer Proposition description This section focuses on determining the competitive advantage and what the related service attributes could look like. In this phase it is part of the service planning and service proposition review and financing cycle. Objective Finding the best customer proposition in line with the business plan objectives (i.e. ASO plan and budget). Key topics and choices Status Decision 3.2.2 DTTB competitive advantage and related Service Proposition attributes determined. C Competitive advantage already established in previous Attributes still to be defined. Main activities Observation/Advice 1. Define DTTB service attributes and check network feasibility and cost levels. As part of the service planning, service proposition review and financing as described in section 3.4.3. See also considerations in section 4.9 in this report.
that the equipment functions perfectly, demonstrations may be arranged in particular in areas where DTTB is broadcast for the first time. 2. Roll out planning in accordance with ASO plan The milestones of the roll-out plan are given by the ASO plan. The roll-out plan should take account of the time periods needed for delivery of equipment, installation and testing of equipments, tests and demonstrations. 3. Coverage assessment at each stage of implementation For each of the implementation (before and after ASO) detailed coverage maps should be produced. These maps are needed for managing switch-over and as a basis for communication to viewers. Annex 5 Information on DTTB standards In this annex a summary is given of technical information on transmission standards obtained from ITU and other sources. 1 General The most important ITU-R Recommendations regarding DTTB standards are: • Recommendation ITU-R BT.1306, Error correction, data framing, modulation and emission methods for digital terrestrial television broadcasting. • Recommendation ITU-R BT.1877, Error-correction, data framing, modulation and emission methods for second generation of digital terrestrial television broadcasting systems. • Recommendation ITU-R BT.1368, Planning criteria for digital terrestrial television services in the VHF/UHF bands. Recommendations can be downloaded freely from the ITU website by using the indicated hyperlinks. For all other ITU documents mentioned in this annex ITU TIES login and password are required. Work is in progress on Recommendations ITU-R BT.1306 and ITU-R BT.1368. ITU-R Working Party 6A is carrying forward: • a Preliminary Draft Revision to Recommendation ITU-R BT.1306 with new information on the DTMB standard; • a Preliminary Revision to Recommendation ITU-R BT.1368 with new information on the DTMB and DVB-T2 standard. It is expected to progress this work at the next meeting of Working 6A in May 2011.
2 Digital broadcasting requirements of existing and already planned services In Cambodia, the geographical coverage of the TV services is not equal. Some TV services have only coverage in Phnom Penh and surroundings, others a considerable part of the country. In to estimate the spectrum requirements a number of simplifications and assumptions have to be made. The table below gives an overview of the existing and planned TV services as in Table 2.1 in section 2, with a simplified geographical coverage assumption. A.7-3 Overview of assumed geographical coverage and required number of channels Service Standard Number of sites Assumed geographical coverage TVK B-PAL 6 50% of Cambodia CTN G-PAL 9 70% of Cambodia My TV G-PAL 9 70% of Cambodia Bayon TV B/G-PAL 15 70% of Cambodia Bayon News G-PAL 1 PP ArmyTV ch5 B-PAL 5 50% of Cambodia PPMTV3 B/G-PAL 5 50% of Cambodia Apsara B-PAL 1 PP Sea TV G-PAL 3 50% of Cambodia TV9 (Khmer TV) B/G-PAL 3 50% of Cambodia TV5 Monde France G-PAL 1 PP Vietnam TV G-PAL 1 PP Hang Meas TV G-PAL 1 PP PPCTV DVB-T 1 PP TVK-DMB T-DMB 1 PP From the above estimations the digital spectrum requirements can be assessed for accommodating the existing and already planned digital broadcasting services (see step 2 in Figure 4.6 in section 4.10), being: • the digital TV services converted from the 13 existing and planned analogue TV services provided by 11 broadcasters; • the existing digital PPCTV services; • the planned T-DMB services. Table A.7-4 shows the spectrum requirement in and around Phnom Penh for the above mentioned services in case licensing model A is chosen for digital TV services. Far away from Phnom Penh the spectrum requirement reduces to minimal seven channels (areas around sites that provide the 70 per cent coverage assumption plus the channel for T-DMB). It should be noted that in case of model A, the multiplex has a capacity of about 6 Mbit/s and contains one or two services. In case of one service, the multiplex is loaded for less than 50 per cent. In these cases an additional service can be transmitted without increasing the spectrum requirement.