Sumeet Social Media Coordinator/Presentation Creator/ Graphic Designer Deliverables This section is written from the perspective of February 9th, 2015. Statement of Functionality We are expected to create a suite of captivating, clean, professional-level advertisements to be shown at the Regal New River Valley Stadium 14 in Christiansburg. These ads, despite being only thirty seconds long, should convey a strong message. We are also expected to develop related multimedia marketing “collateral” pieces to be used online and in person, such as presentations and a social media calendar. Intermediate Deliverables The following is a list of deliverables expected by our client before the final project due date. Storyboards for the promotional videos Raw footage and audio from interviews of the YMCA staff members Raw footage and of the YMCA, Virginia Tech, or any other source that will be used in the promotional videos A rough edit of one of the promotional videos, including some video content, as well as introduction and branding concepts Growing and evolving social media timeline Outline of themes and topics for the videos and presentations Final Deliverables The following is a list of deliverables expected by our client at the time of the project due date. 5 thirty-second promotional videos 3-5 presentations (PowerPoint or Prezi) that have more content than the promotional videos and give a more complete picture of the YMCA at Virginia Tech
see that the Y is and can be a center for learning in the community. This video will focus on that theme, and will most likely include interviews with Carol and Michael, as well as shots of the pottery studio and other OpenU courses. The Y Providing Opportunities for Student Leadership The Y Student Programs facilitated by Frank offer a huge opportunity for students to have real leadership experience. There is no safety net or overbearing supervision. Students are allowed to make choices on their own and learn what it’s really like to be a leader. This video would include an interview with Frank, as well as shots of Y Student Programs such as elementary and middle school tutoring and visits to Warm Hearth. The Y Helping the International Community in Blacksburg The Y at Virginia Tech is in a unique position to help the international community that is associated with the university. The Y has created several international outreach programs, including Mornings (a gathering of wives and fiancees of international students), ESL classes, and the community gardens (which services many international families). This video would include an interview with Jenny, as well as shots of ESL classes, the gardens, and possibly Mornings. The Y Promoting Sustainability Recycling and sustainability are a huge part of what the Y does. From recycling unsaleable goods, batteries, metal, and other items from the Thrift Shop to the Community Gardens, helping the environment is a focus for the Y at Virginia Tech. This video would include an interview with Ron, and possible with Carol, and would probably include video of the gardens, as well as some of the recycling activities. The Y Helping the Community Give Back The Y provides opportunities for students and community members to serve and give back to their friends and neighbors. Whether this be through volunteering at the Thrift Shop, teaching an OpenU class, or sorting books, there are many opportunities at the Y. This video would include an interview with Ron, and possibly with Frank, and would also include shots from the Thrift Store and other volunteer programs. Storyboard for Promotional Videos (see Figure 6 below for a basic visual storyboard of the promotional videos)