Creative Occupations SOC 2010 Description Advertising and marketing 1132 Marketing and sales directors 1134 Advertising and public relations directors 2472 Public relations professionals 2473 Advertising accounts managers and creative directors 3543 Marketing associate professionals Creative Economy groups combine both of the above classifications under the same headings so that the contribution of a creative sector across the whole economy can be measured (i.e. across all elements of the “Creative Trident”). Creative Economy group Creative Industries group Creative Occupations group Advertising and marketing SIC 2007 SOC 2010 70.21 1132 73.11 1134 73.12 2472 2473 3543
Table 3: Proportion of total Creative Economy jobs in each region Number of Jobs Proportion of Total Creative Economy Jobs Change in proportion 2011 – 2013 percentage pts North East 58,000 2.2% 0.1% West 206,000 7.9% -0.3% Yorkshire & The Humber 157,000 6.0% 0.1% East Midlands 136,000 5.2% 0.1% West Midlands 163,000 6.2% 0.3% East of England 231,000 8.8% 0.8% London 735,000 28.1% 0.0% South East 425,000 16.2% -0.5% South West 203,000 7.8% 0.0% 78,000 3.0% -0.1% Scotland 163,000 6.2% -0.6% Northern Ireland 43,000 1.6% -0.1% 2,616,000 100% - Map 1: Proportion of jobs which are in the Creative Economy, by region and Devolved Administration Figure 1: proportion of jobs which are in the Creative Economy, by region and year
Architecture The tables below relate to ‘Architecture’ jobs in the Creative Economy (i.e. they include people who work in ‘Architecture’ jobs outside of the Creative Industries). By region 11.2 per cent of jobs in Architecture in the Creative Economy were in the East of England, higher than the average for all Creative Economy jobs in this region (8.8%). Table 27: Jobs in Architecture in 2013(data for the North East, Wales, & Northern Ireland represent 2011-2013 averages due to data limitations), by region Region Architecture jobs in the Creative Economy Architecture as a regional proportion Creative Economy as a regional proportion North East - - 2.2% North West 12,000 8.5% 7.9% Yorkshire and the Humber 6,000 4.7% 6.0% East Midlands - - 5.2% West Midlands 8,000 5.8% 6.2% East of England 15,000 11.2% 8.8% London 37,000 27.2% 28.1% South East 17,000 12.3% 16.2% West 10,000 7.7% 7.8% Wales - - 3.0% Scotland 13,000 9.4% 6.2% Northern Ireland - - 1.6% UK Total 136,000 100% 100%
Annex A: Creative Occupations Occupations used in this report are 4 digit Standard Occupational Classification 2010 (SOC) codes. Table 9 below list of contains a list of Creative Occupations. Table 87: Creative Occupations Creative Occupations Group SOC (2010) Description Advertising and marketing 1132 Marketing and sales directors 1134 Advertising and public relations directors 2472 Public relations professionals 2473 Advertising accounts managers and creative directors 3543 Marketing associate professionals Architecture 2431 Architects 2432 Town planning officers 2435 Chartered architectural technologists 3121 Architectural and town planning technicians Crafts 5211 Smiths and forge workers 5411 Weavers and knitters 5441 and ceramics makers, decorators and finishers 5442 Furniture makers and craft woodworkers 5449 Other skilled trades not elsewhere classified Design: product, graphic and fashion design 3421 Graphic designers 3422 Product, clothing and related designers Film, TV, video, radio and photography 3416 Arts officers, producers and directors 3417 Photographers, audio-visual and broadcasting equipment operators IT, software and computer services 1136 Information technology and telecommunications directors 2135 IT business analysts, architects and systems designers 2136 Programmers and software development professionals 2137 Web design and development professionals Publishing 2471 Journalists, newspaper and periodical editors 3412 Authors, writers and translators Museums, galleries and libraries 2451 Librarians 2452 Archivists and curators Music, performing and visual arts 3411 Artists 3413 Actors, entertainers and presenters 3414 Dancers and choreographers 3415 Musicians Following consultation, five additional SOC codes have been included to represent occupations in the crafts sector. Further information on occupation codes proposed and the rationale for inclusion can be found in the consultation paper and in Bakhshi, Freeman and Higgs (2013)
Annex B: Creative Industries The “creative intensity” of each Standard Industrial Classification 2007 (SIC) code was calculated and used to inform the identification of “creative” industries from other industries in the economy. Table 88: Creative Industries Creative Industries Group SIC Description Advertising and marketing 70.21 Public relations and communication activities 73.11 Advertising agencies 73.12 Media representation Architecture 71.11 Architectural activities Crafts 32.12 Manufacture of jewellery and related articles Design: product, graphic and fashion design 74.10 Specialised design activities Film, TV, video, radio and photography 59.11 Motion picture, video and television programme production activities 59.12 Motion picture, and television programme post-production 59.13 Motion picture, video and television programme distribution 59.14 Motion picture projection activities 60.10 broadcasting 60.20 Television programming and broadcasting activities 74.20 Photographic activities IT, software and computer services 58.21 Publishing of computer games 58.29 Other software publishing 62.01 Computer programming activities 62.02 Computer consultancy activities Publishing 58.11 Book publishing 58.12 Publishing of directories and mailing lists 58.13 Publishing of newspapers 58.14 Publishing of journals and periodicals 58.19 Other publishing activities 74.30 Translation and interpretation activities Museums, galleries and libraries 91.01 Library and archive activities 91.02 Museum activities Music, performing and visual arts 59.20 Sound recording and music publishing activities 85.52 Cultural education 90.01 Performing arts 90.02 Support activities to performing arts 90.03 Artistic creation 90.04 Operation of arts facilities
Annex C: Creative Economies in the Regions & Devolved Administrations The North East Estimates for the North East are based on small sample sizes and are subject to a relatively high degree of sampling variability. For this reason, it is not possible to disaggregate data by creative industry sectors for a single year. Three year averages have been calculated to allow analysis by sector however all figures should be treated with caution. Jobs in the Creative Economy % of Creative Economy 2011-2013 Difference from 2013 UK (percentage points) 2011-2013 average Advertising and marketing 9,000 15.6% -2.8 Architecture 3,000 5.2% 0.0 Crafts 3,000 5.6% 2.0 Design: product, graphic and fashion design 4,000 6.4% -0.4 Film, TV, video, radio and photography 4,000 7.6% -2.3 IT, software and computer services 16,000 28.1% -3.5 Museums, galleries and libraries 4,000 6.2% 2.0 Music, performing and visual arts 7,000 11.5% 0.1 Publishing 5,000 8.7% -0.1 Year 2011 2012 2013 Total Creative Economy 52,000 55,000 58,000 100% 0.0 The West Jobs in the Creative Economy % of Creative Economy in 2013 Difference from UK (percentage points) 2011 2012 2013 Advertising and marketing 41,000 38,000 36,000 17.7% -0.8 Architecture 10,000 12,000 12,000 5.6% 0.4 Crafts 10,000 6,000 10,000 4.9% 1.2 Design: product, graphic and fashion design 12,000 15,000 15,000 7.3% 0.5 Film, TV, video, radio and photography 17,000 23,000 19,000 9.4% -0.5 IT, software and computer services 65,000 68,000 66,000 31.9% 0.4 Museums, galleries and libraries 10,000 10,000 11,000 5.3% 1.1 Music, performing and visual arts 17,000 17,000 23,000 11.0% -0.4 Publishing 13,000 13,000 14,000 6.9% -2.0 Total Creative Economy 196,000 200,000 206,000 100% 0.0
Annex D: Creative Industries in the Regions & Devolved Administrations The East Estimates for the North East are based on small sample sizes and are subject to a relatively high degree of sampling variability. For this reason, it is not possible to disaggregate data by creative industry sectors for a single year. Three year averages have been calculated to allow analysis by sector however all figures should be treated with caution. Jobs in the Creative Industries % of Creative Industries 2011-2013 Difference from 2013 UK (percentage points) 2011-2013 average Advertising and marketing 2,000 6.6% -2.4% Architecture 2,000 6.7% 1.2% Crafts - - - Design: product, graphic and fashion design 2,000 6.4% -0.8% Film, TV, video, radio and photography 4,000 11.1% -2.4% IT, software and computer services 11,000 31.5% -2.3% Museums, galleries and libraries 3,000 8.9% 3.9% Music, performing and visual arts 5,000 15.9% 1.6% Publishing 4,000 12.2% 0.7% Year 2011 2012 2013 Total Creative Industries 32,000 34,000 38,000 100% 0.0 The North West Jobs in the Creative Industries % of Creative Industries in 2013 Difference from UK (percentage points) 2011 2012 2013 Advertising and marketing 13,000 11,000 12,000 9.2% 0.3 Architecture 6,000 9,000 8,000 6.5% 1.0 Crafts - - - - - Design: product, graphic and fashion design 9,000 11,000 11,000 8.3% 1.2 Film, TV, video, radio and photography 17,000 19,000 17,000 12.9% -0.6 IT, software and computer services 48,000 48,000 44,000 34.4% 0.6 Museums, galleries and libraries 8,000 7,000 8,000 6.4% 1.4 performing and visual arts 12,000 13,000 18,000 13.6% -0.6 Publishing 11,000 11,000 11,000 8.5% -3.0 Creative Industries 123,000 129,000 129,000 100% 0.0
South West Jobs in the Creative Industries % of Creative Industries in 2013 Difference from UK (percentage points) 2011 2012 2013 Advertising and marketing 9,000 8,000 11,000 8.2% -0.8 Architecture 7,000 7,000 7,000 5.2% -0.3 Crafts - - - - - Design: product, graphic and fashion design 7,000 7,000 10,000 7.4% 0.3 Film, TV, radio and photography 12,000 11,000 12,000 9.0% -4.5 IT, software and computer services 38,000 45,000 45,000 34.8% 1.1 Museums, galleries and libraries 6,000 7,000 8,000 6.0% 1.1 Music, performing and visual arts 17,000 21,000 23,000 17.7% 3.4 Publishing 19,000 20,000 13,000 9.9% -1.7 Total Creative Industries 118,000 128,000 129,000 100% 0.0 Wales Estimates for Wales are based on small sample sizes and are subject to a relatively high degree of sampling variability. For this reason, it is not possible to disaggregate data by creative industry sectors for a single year. Three year averages have been calculated to allow analysis by sector however all figures should be treated with caution. Jobs in the Creative Industries % of Creative Industries in 2013 Difference from UK (percentage points) 2011 – 2013 Average Advertising and marketing 3,000 5.6% -3.4% Architecture 3,000 7.2% 1.7% Crafts - - - Design: product, graphic and fashion design 3,000 5.9% -1.2% Film, TV, video, radio and photography 8,000 16.7% 3.2% IT, software and computer services 11,000 24.3% -9.4% Museums, galleries and libraries 4,000 9.4% 4.4%