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Table 7 Summary of Results Hypotheses & Explorations Facebook Twitter Main Study H1 Assertive & Expressive > Directive Partially Supported RQ1 β Alliteration * Assertive β Alliteration * Expressive ns > 0 > 0 > 0 RQ1 β Repetition * Assertive β Repetition * Expressive < 0 < 0 ns > 0 H2 β Consistency < 0 Supported Supported Extended Study H3 β Information Action < 0 Supported Supported H4 β Information Action * Assertive > 0 AND β Information Action *Expressive > 0 Supported Supported Figure 1 EXAMPLES OF ANNOTATED IMAGES REPRESENTING INFORMATION AND ACTION Information Action Figure 2 EXAMPLE IMAGES WITH READABLE TEXT HEADINGS LIST