Certificates Customer Service Management Marketing Office Administration, Business Operations and Management Technology, Level C Office Administration, Clerical General Office, Level A Office Administration, Computer Keyboarding & Office Applications Office Administration, Introduction to Computerized Office Technologies, Level B Office Administration, Virtual Office and Management Technologies, Level D Real Estate As shown on Table 25, the number of completers is significantly lower than the number of students claiming the major. This is a common problem across the state at community colleges and the reason for the focus on equity, student success, and pathway development. One specific thing the Business Department is doing to address this issue is creating Scorecards for use in our Division Office and also in Counseling to address student confusion about completing our programs. A Scorecard has been developed for each of our 25+ programs in Business. Each scorecard provides information on program requirements, prerequisites and advisories, and suggested sequence. Table Department, Degrees & Certificates Awarded Award Title 2010-2011 2011-2012 2012-2013 2013-2014 2014-2015 2015-2015 Total over six years BUS General AS 5 3 4 7 4 4 63 BUS Admin AA 11 37 47 53 31 8 187 BUS Transfer AS 0 0 0 31 75 113 219 BUS Office Level A Cert 0 2 0 1 0 1 4 BUS Office Level B Cert 0 0 1 0 0 0 1 BUS Office Virtual Office Cert 0 0 0 0 1 1 2 BUS Office Level C Cert 0 0 0 0 0 0 1 CS Certificate 6 6 5 9 21 9 56 MGMT AS 7 9 2 5 8 8 39 MGMT Cert 5 5 3 6 3 3 25 MKT AS 0 4 3 4 0 3 14 MKT Cert 7 0 4 6 1 2 20
Business Technology (BUSTEC) Certificates BUSTEC certificates (Table 26) prepare students for general office work and entry level jobs such as administrative assistant across a variety of employers in the Sacramento region. Table BUSTEC Certificates Award Title 2010-2011 2011-2012 2012-2013 2013-2014 2014-2015 2015-2015 Total over six years BUS Office Level A Cert 0 2 0 1 0 1 4 BUS Office B Cert 0 0 1 0 0 0 1 BUS Office Virt Office AS 2 1 1 1 1 1 7 BUS Office Virt Office Cert 0 0 0 0 1 1 2 BUS Office Level C Cert 0 0 0 0 0 0 1 All of the programs have been reviewed and minor changes have been made to keep the programs relevant. For example, the college’s courses that teach EXCEL changed from 1 unit to 2 unit courses. All certificates have been updated to reflect the change in course offerings. There are no changes planned for course sequencing, prerequisites, delivery modality (online or hybrid) or electives of the program. Fall 2016 is the latest Curriculum Committee approval date for degrees and certificates. Customer Service Certificates The Customer Service (CS) Certificate (Table 27) prepares students to obtain jobs in many customer service jobs. Students have also reported obtaining promotions at their current entry-level jobs as a result of completing this certificate. Table Customer Service Certificate Award Title 2010-2011 2011-2012 2012-2013 2013-2014 2014-2015 2015-2015 Total over six years CS Cert 6 6 5 9 21 9 56
briefly summarizes the types of skills and abilities (i.e. Program SLOs) at which students excel and those with which they struggle. identifies program strengths. highlights needing improvement. describes changes and resource needs. briefly summarizes changes that have been made or are planned, to include follow-up items for the department’s Unit Plan and any anticipated implications and resources. 1a: 2016-17 Program SLO Report Program: Business Administration, A.S. for Transfer (AS-T) Degree Program SLOs (a list of program SLOs is available in SOCRATES) Assessment methods Course embedded Capstone course Program completer External testing Other Summary of assessment results Student achievement = high, moderate, or low Add comments as needed Plans for follow-up changes (Changes in teaching methods, curriculum, etc.) identify and explain the major functional areas of business organizations including management, marketing, finance, and accounting. Course SLOs from several business courses High employ commonly used computer application programs to create relevant business documents. Course SLOs from several courses High apply accounting and mathematical concepts and principles in making decisions about business operations. Course SLOs from general math and accounting courses
assess the relationships and of economic, social, legal, and global environments in which businesses operate. Course SLOs from several courses High define terms and concepts used in macroeconomics and microeconomics. Course SLOs from economic courses High compose effective oral and written communications in various business settings. Course SLOs from several courses, and capstone course BUS 310 High research, develop, evaluate, and test possible solutions creativity, critical thinking, and technology skills. Course SLOs from several courses, and capstone course BUS 310 High 1b: 2016-17 Program SLO Report Program: Business, General, A.S. Degree
Program SLOs (a list of program SLOs is available in SOCRATES) Assessment methods Course embedded Capstone course Program completer External testing Summary of assessment results Student achievement = high, moderate, or low Add comments as needed Plans for follow-up changes (Changes in teaching methods, curriculum, etc.) explain the major functional areas of business organizations including management, marketing, finance, and accounting. Course SLOs from several courses. High None demonstrate leadership skills and abilities that are effective in managing a multicultural workforce. Course SLOs from several courses. High None analyze practical business problems and utilize critical thinking and research skills in the evaluation of alternative solutions. Course SLOs from several courses. High None apply accounting concepts and principles in making decisions about business operations. Course SLOs from several courses. High None integrate management principles related to finance, personnel, products, services, and information. Course SLOs from several courses. High None
incorporate effective verbal and written communication skills in various business settings. Course SLOs from several courses. High None utilize commonly used computer application programs to compose relevant business documents. Course SLOs from several courses. High None Table 1c: 2016-17 Program SLO Report Program: Customer Service, Certificate Program SLOs (a list of program SLOs is available in SOCRATES) Assessment methods Course embedded Capstone course Program completer External testing Other Summary of assessment results Student achievement = high, moderate, or low Add comments as needed Plans for follow-up changes (Changes in teaching methods, curriculum, etc.) examine why it is so important for businesses to provide excellent quality service. Course SLOs from several courses High Achievement Self-assessment by students Discussion (guided questions) A project is currently under way to update the curriculum for the Customer Service courses and possibly add new courses to the certificate demonstrate verbal and nonverbal workplace communication skills. Course SLOs from several courses High Achievement Homework and essays Self-assessment by students Final exam or final project Discussion (guided questions) A project is currently way to update the curriculum for the Customer Service courses and possibly add new courses to the certificate identify attitude problems and demonstrate the skills required to maintain a positive attitude in the workplace. Course SLOs from several courses High Achievement Homework and essays Creative projects or portfolios Self-assessment by students Final exam or final project Discussion (guided questions) A project is currently under way to update the curriculum for the Customer Service courses and possibly add new courses to the certificate apply the leadership skills necessary to manage high performance teams. Course SLOs from several courses High Achievement Homework and essays Creative projects or portfolios Self-assessment by students Final exam or final project A project is currently under way to update the curriculum for the Customer Service courses and possibly add new courses to the certificate
the ideas of others into the problem-solving process. Motivational Profile Index that measures ways employees communicate, are motivated, and interact with fellow employees in the workplace comprehend, apply, and evaluate standards of ethical behavior in various business situations. Course SLOs from several courses All management courses have an ethics component built into the curriculum. Now more than ever Business programs must emphasize ethical leadership in all courses. Faculty are encouraged to beef up the ethics topics in all courses. differentiate between the various career paths available in business management and develop the knowledge and skills necessary to prepare for a management career. Course SLOs from MGMT 308 Students complete an introductory assignment, a conversation (with short write-up) with either a current Human Resource employee or a hiring manager that is knowledgeable of their company's HR practices. Ninety percent of students completed the assignment and achieved a passing grade. The management courses should include many opportunities for students to explore potential career options. MGMT 308 has this component already. The department should consider adding this component to other management courses as well. Table 1f: 2016-17 Program SLO Report Program: Marketing, Advertising; A.S. Degree Program SLOs (a list of program SLOs is available in SOCRATES) Assessment methods Course embedded Capstone course Program completer External testing Other Summary of assessment results Student achievement = high, moderate, or low Add comments as needed Plans for follow-up changes (Changes in teaching methods, curriculum, etc.) Students will be able to develop and select the appropriate strategy, execution, and for advertising and promotion. Capstone course High Achievement In the capstone course in the program, students form Advertising Agencies and work together to produce an Advertising campaign for a particular company. Students create a written advertising campaign and present it to the class. MKT 314 – Advertising is the capstone course for this program. It is only offered once a year. In order for students to complete this program, this course should be offered at least twice a year and with a variety of modalities.
Other Factors - Discuss any other factors that are important to the success of your program. Table 1h: 2016-17 Program SLO Report Program: Marketing, Certificate Program SLOs (a list of program SLOs is available in SOCRATES) Assessment methods Course embedded Capstone course Program completer External testing Summary of assessment results Student achievement = high, moderate, or low Add comments as needed Plans for follow-up changes (Changes in teaching methods, curriculum, etc.) Students will be able to identify and explain the major functional areas of business organizations, including management, marketing, finance, and accounting. Course SLOs from several courses Moderate to High Achievement In the two courses, students are given a variety of assignments, in-class activities and projects that focus on this SLO. Students most likely have higher achievement of this SLO when they complete BUS 300 and other Business courses. None Students will be able to describe consumer buying behavior and evaluate which marketing communications will most effectively meet the needs of the marketplace. Course SLOs from several courses Moderate to High Achievement In the three courses, students are given a variety of assignments, activities and projects that focus on this SLO. Students most likely have higher achievement of this SLO when they complete all three courses. None Students will be able to employ the principles of product development, pricing, distribution, promotion, and market research in the development and execution of marketing strategy. Course SLOs from several courses Moderate to High Achievement In the two courses, students are a variety of assignments, in-class activities and projects that focus on this SLO. Students most likely have higher achievement of this SLO when they complete MKT 300. None Students will be able to demonstrate professional sales skills by effectively identifying and responding to customers' needs. Capstone course High Achievement In this capstone course, students prepare a professional written and oral presentation. None class
Students will be able to apply the elements of marketing planning to relevant business situations. Course SLOs from several courses Moderate to High Achievement In the two courses, students are given a variety of assignments, in-class activities and projects that focus on this SLO. None Students will be able to develop and select appropriate strategy, execution, and media for advertising and promotion. Capstone course High Achievement In the capstone course in the program, students form Advertising Agencies and work together to produce an Advertising campaign for a particular company. Students create a written advertising campaign and present it to the class. MKT 314 – Advertising is the capstone course for this program. It is only offered once a year. In order for students to complete this program, this course should be offered at least twice a year and with a variety of modalities. Students will be able to distinguish among the different concepts of ethics and social responsibility. Course SLOs from several courses Moderate to High Achievement In six courses, students are a variety of assignments, in-class activities and projects that focus on this SLO. Students most likely have higher achievement of this SLO when they complete all six courses. None Program SLO assessment results – (Table 1h). a. Strengths - From 2012 - 2015, students success rates in the marketing program experienced a steady increase and were slightly higher when compared to the Business Department. In 2015, the success rate for marketing students was 66.91%, which was similar to the success rate for the college of 66.30%. Similarly, the student retention rates in the marketing program have increased over the past five years. In 2015, the student retention rate was 84.56% which was higher when compared to the Business Department 79.64% and the college 81.89%. b. Areas needing improvement - The courses for this program enjoy high enrollments and there is a large number of declared Marketing majors. The challenge is to increase the number of awards earned. 2. Changes and resource needs a. Follow-up items for the department’s Unit Plan - The Business Department Unit Plan includes an objective to provide funding for increased faculty participation in professional development activities, e.g. conferences, seminars, webinars, and subscriptions, to gain
summarize business transactions. arrange alphabetic and numeric records from printed and electronic sources. Course SLOs from BUSTEC courses Moderate solve business problems using management technology. Course SLOs from business and BUSTEC courses Moderate create effective presentations for audiences. Course SLOs from CISA, business and BUSTEC courses High examine the major functional areas of business including management, human relations, marketing, finance, accounting, and international business. Course SLOs from business, accounting, and BUSTEC courses Moderate 1. Program SLO assessment results – 1i). a. Strengths: Students seem to do well when it comes to using technology (e.g. programs and apps). b. Areas needing improvement: Students need to work on critical thinking and research skills. 2. Changes and resource needs a. Follow-up items for the department’s Unit Plan: None b. Anticipated Implications and Resources--budget, staffing, sabbatical, facilities, and reassigned time requests; curriculum proposals, if applicable: BUSTEC faculty retirement. Unknown impact.
Other Factors - Discuss any other factors that are important to the success of your program. Buy-in and support from the rest of the Department and the Division. Without that, this program won’t survive. Table 1j: 2016-17 Program SLO Report Program: Office Administration, Clerical General Office, Level A, Certificate Program SLOs (a list of program SLOs is available in SOCRATES) Assessment methods Course embedded Capstone course Program completer External testing Other Summary of assessment results Student achievement = high, moderate, or low Add comments as needed Plans for follow-up changes (Changes in teaching methods, curriculum, etc.) demonstrate effective oral and written communication. Course SLOs from business and BUSTEC courses Moderate demonstrate the ability to key at 36 WPM by touch. Course SLOs from BUSTEC courses High use office software to create, save, edit, and print documents. Course SLOs from CISA and BUSTEC courses High demonstrate proficiency using electronic forms of communication. Course SLOs from business and BUSTEC courses High support basic administrative procedures in an office environment. Course SLOs from BUSTEC courses High research information using the Internet. Course SLOs from business and BUSTEC courses High
Program SLOs (a list of program SLOs is available in SOCRATES) Assessment methods Course embedded Capstone course Program completer External testing Other Summary of assessment results Student achievement = high, moderate, or low Add comments as needed for follow-up changes (Changes in teaching methods, curriculum, etc.) analyze, arrange, and type letters, memorandums, tables, and reports according to formatting and accuracy standards. Course SLOs from BUSTEC courses High touch type 40+ WPM for 5 minutes with a maximum of 1 error/minute. Course SLOs from BUSTEC courses High compose effective business employment documents such as cover letters and applications. Course SLOs from BUSTEC courses High apply knowledge and skills learned in the classroom to real world business situations. Course SLOs from CISA, and BUSTEC courses High compose business documents using various features of current office suite programs. Course SLOs from CISA and BUSTEC courses High research, prepare, and present presentations. Course SLOs from CISA courses High solve business problems using spreadsheets as a tool. Course SLOs from CISA course High identify and correct spelling errors Course SLOs from CISA and BUSTEC courses High
quickly and accurately. operate a numeric keypad by touch at a rate of 10,000 or more keystrokes an hour with 98 percent accuracy. Course SLOs from BUSTEC course High demonstrate understanding of copyright laws, legal issues, social, and ethical issues related to computer use. Course SLOs from CISA and BUSTEC courses High use basic Windows operating system commands to view, copy, move, and erase files; create sub-directories. Course SLOs from CISA and BUSTEC courses High manipulate and manage using a file manager. Course SLOs from CISA and BUSTEC courses High customize Windows using the Control Panel. Course SLOs from CISA courses High establish folders (directories) and subfolders for information management. Course SLOs from CISA courses High 1. Program SLO assessment results – (Table 1k). a. Strengths: Student achievement is high in all areas of this program. b. Areas needing improvement: None 2. Changes and resource needs a. Follow-up items for the department’s Unit Plan: None b. Anticipated Implications and Resources--budget, staffing, sabbatical, facilities, and reassigned time requests; curriculum proposals, if applicable: BUSTEC faculty retirement. Unknown impact.
Other Factors - Discuss any other factors that are important to the success of your program. Buy-in and support from the rest of the Department and the Division. Without that, this program won’t survive. Table 1l: 2016-17 Program SLO Report Program: Office Administration, Introduction to Computerized Office Technologies, Level B, Certificate Program SLOs (a list of program SLOs is available in SOCRATES) Assessment methods Course embedded Capstone course Program completer External testing Other Summary of assessment results Student achievement = high, moderate, or low Add comments as needed Plans for follow-up changes (Changes in teaching methods, curriculum, etc.) demonstrate effective oral and written communication. Course SLOs from business and BUSTEC courses High compose business documents current office suite programs. Course SLOs from CISA and BUSTEC courses High research solutions to business problems using electronic and print sources. Course SLOs from business and BUSTEC courses High analyze and record business transactions in both the general and special journals. Course SLOs from accounting courses Unknown identify, record, transfer, and summarize business transactions. Course SLOs from accounting courses Unknown prioritize electronic and printed records. Course SLOs from CISA and BUSTEC courses High
demonstrate the ability to key at least 40 WPM by touch. Course SLOs from BUSTEC courses High create effective presentations for audiences. Course SLOs from CISA and BUSTEC courses High examine the major functional areas of business including management, human relations, marketing, finance, accounting, and international business. Course SLOs from business, accounting, and BUSTEC courses High 1. Program SLO assessment results – (Table 1l). a. Strengths: Students do well in all of the know areas of this program. b. Areas needing improvement: None 2. Changes and resource needs a. Follow-up items for the department’s Unit Plan: None b. Anticipated Implications and Resources--budget, staffing, sabbatical, facilities, and reassigned time requests; curriculum proposals, if applicable: BUSTEC faculty retirement. Unknown impact. Other Factors - Discuss any other factors that are important to the success of your program. Buy-in and support from the rest of the Department and the Division. Without that, this program won’t survive.
assess a variety of management philosophies and management problems using cognitive skills to make appropriate decisions. Course SLOs from business and BUSTEC courses High apply practical problem solving, and analytical and critical thinking skills to function successfully as consumers, employees, and business persons. Course SLOs from business and BUSTEC courses High apply knowledge and skills learned in the classroom to real world business situations. Course SLOs from business and BUSTEC courses High examine the functional areas of business including management, human relations, marketing, finance, accounting, and international business. Course SLOs from business and BUSTEC courses High demonstrate supervision and management skills to facilitate workflow and productivity in today’s workplace. Course SLOs from business and BUSTEC courses High devise effective Internet marketing strategies that Course SLOs from business and BUSTEC courses High
demonstrate an understanding of how social media is used in the real estate profession to market to and communicate with potential clients. Course SLOs from several courses, including RE 380 computer Applications in Real Estate. The majority of the exam scores were at the grade level of a B or above. Students were able to locate additional information using web sites and Google search to answer research questions on the class quizzes. Computer presentations were created and uploaded to the course management system for students to view while reading the chapter materials. Table 1o: 2016-17 Program SLO Report Program: Real Estate, Certificate Program SLOs (a list of program SLOs is available in SOCRATES) Assessment methods Course embedded Capstone course Program completer External testing Other Summary of assessment results Student achievement = high, moderate, or low Add comments as needed Plans for follow-up changes (Changes in teaching methods, curriculum, etc.) identify and explain the major functional areas of real estate, including legal aspects, finance, economics, real estate practice, and appraisal. Course SLOs from several courses. The majority of the exam scores were at the grade level of a B or above. Students were able to locate additional information using web sites and Google search to answer research questions on the class quizzes. Computer presentations were created and uploaded to the course management system for students to view while reading the chapter materials. develop leadership skills and abilities that are effective in a real estate environment. Course SLOs from several courses. In RE 380 Computer Applications in Real Estate, students were able put together a project where they had to use all of the computer applications in class to list, market and sell a project property. In future class, students will be asked to include more graphics and multimedia in their presentations instead of just text. In this semester many students included graphics and multimedia in their presentations. analyze practical real estate problems and utilize research and critical thinking to evaluate and recommend alternative solutions. Course SLOs from several courses, including RE 380 computer Applications in Real Estate. In RE 380 Computer Applications in Real Estate, students were able put together a project where they had to use all of the computer applications in class to list, market and sell a project property. In future classes, students will be asked to spend more time analyzing their project property value and to explain how they developed the market value of the property.
Program SLOs (a list of program SLOs is available in SOCRATES) Assessment methods Course embedded Capstone course Program completer External testing Other Summary of assessment results Student achievement = high, moderate, or low Add comments as needed Plans for follow-up changes (Changes in teaching methods, curriculum, etc.) assess the feasibility of starting a business venture. Research, writing, and presentation assignments that stress the analysis of market conditions. High More guest speakers followed by analytical testing and writing. research and compose a business plan suitable for planning and financing purposes. Course SLOs from several courses. Business plan assignment that is written and presented in phases. High Utilize local business owners as mentors for students, followed by testing through scenario analysis. evaluate real or potential small business problems and apply appropriate management, finance, accounting, marketing, and technology solutions. Course SLOs from several courses. High employ effective oral and written communication skills that can be applied in various business settings. Papers and presentations regarding different aspects of launching of a new business. Elevator pitch development High Plans to have students compete for future local, regional, and national competitions that award scholarships. demonstrate the ability to comprehend, apply, and evaluate standards of ethical behavior in various business situations. Testing, and analysis of and written ethical scenarios. Use of “app” to build consistency in the use of ethical standards. High formulate original and concepts in addition to integrating the ideas of others into the problem solving process. Course SLOs from several courses. High use accounting and accounting statements to evaluate financial management decisions and incorporate managerial metrics Testing that involves development of pro financial statements for a business launch. High
into business demonstrate primary management skills and an understanding of best practices in hiring, training, motivating, and rewarding employees. Course SLOs from several courses. Reading, writing, and analytical assignments. High Possible internships students will be placed in management roles within local small businesses. use interpersonal skills that are necessary for business communications, negotiations, motivating, and closing sales. Course SLOs from several courses. Rejection Therapy program and journal. High employ technologies to improve marketplace competitiveness and sustainability. Course SLOs from several courses and lab assignments High describe operational and organizational structures for small, entrepreneurial businesses. Exams, and analytical writing assignments. High best represent a business to potential investors and bankers or other funding sources. Shark Tank styled presentations to Business Club and other classmates High Invite local business owners into presentations to offer feedback on presentations. CAREER TECHNICAL EDUCATION The below information is a requirement by the ED Code §78016-Title 5, §55130, 51022. CTE Program TOP Code: 051400 Does this program meet a documented labor market need? Yes No Please explain and what is your source: A review of the following sources indicate for the programs offered by Business Department. Two primary sources are the State of California Employment Development Department and the Public Policy Institute of California.