Comparison of Online Giving Day Platforms Created by the Alliance of Arizona Nonprofits June 2014 – edited October 2014 Razoo Kimbia Crowdrise CiviCore Click & Pledge What is the process of qualifying nonprofits? IRS data is preloaded into giving platform Nonprofit claims their page. verifies info nonprofit submits and grants access to page. (This process is cumbersome for umbrella orgs and fiscal agents) Nonprofit submits simple online form, and client approves against IRS data. Typically, community foundation approves the nonprofit registration Client can customize the form – ask for additional info Additional steps required for umbrella, fiscal agents, etc . Nonprofits sign up and they verify against Guidestar Data. Completely managed by the Community Foundation. Nonprofit creates profile, C & P verifies against IRS data. Nonprofit also has to sign contract for merchant account. How are the contributions processed? Razoo Foundation mails checks or electronic transfer within 30 days. Getting more info about intermediate foundation – most of their clients are Network for good processes the donations. Best way is to a have a foundation partner to process the Nonprofits sign up for a merchant account and funds are deposited directly
community foundations. into their bank account. What are the fees? Giving day fee and site maintenance- $9,000 Additional leaderboards (beyond 2) $2500 each Razoo Foundation transaction fee – 6.9% + $.30 Setup fees are unique to organization. 5.9% payment processing 2% of each donation. No upfront fees to customize page. Donor has option to cover processing fee, which is also given to CrowdRise. Setup fee to design website - $50,000 Gives Day fee - $15,000 Monthly hosting- $750/mo Gives Day Support $5,000 Transaction fee – 2.5-3% They are open to a percentage of donations arrangement. Setup fee - 3% + $.15 credit cards (additional 1.5% on nonqualified credit cards) 1% + $.15 on Nonprofit charged $1 monthly to continue using software (valued at $30/month) – can discontinue at any time. Customer Service Day of 24 hour telephone hotline for donors and nonprofits Prior to giving day, email only service for nonprofits and donors Zendesk online help. Typically, nonprofit help is administered by the giving day. Online help for nonprofits leading up to the campaign. Customer service is a strong value that they advertise. For the most part, this is managed by client. Online chat and email help leading up to day. customer support has fees. They offer packages to help build out
salesforce if nonprofit wishes. Will do webinars and office hours for giving day client to minimize questions. What payment options are accepted? Credit and debit, Razoo giftcards. Currently, credit and debit. Researching electronic checks. Credit/debit cards. Credit, debit, electronic checks. Possibly PayPal. Credit, debit, Other features? Scheduling donations in advance (not on mobile site) Fundraising pages Matching grants Mobile optimized site Donation booster – allows donor to cover cost of processing fees. “Looking into (not currently offered)”: Scheduling in advance More dynamic profile Texting a mobile form Matching grants No big features that nonprofits can use. Page donor names. Built around functionality of fundraising teams. Text to give. Nonprofit profiles customizable. Completely customizable website. “Make a tribute” – donor comments spotlighted on homepage. Personal fundraisers Salesforce integration Nonprofits can purchase credit card swiper Biggest Advantages Customer service that is offered to nonprofits and donors. Ability to manage content of website Simplicity in making donations Page is simple and pleasing. Higher profile website – lends Creating a custom website that will drive donations and minimize challenges. Ability to manage website content. Accepts e-checks
Social integrations Many donors reported ease of donations and liked shopping cart to make multiple gifts at once. – no donor account Building a new website for Minnesota that will change a lot of their features. more credibility to donors. More appealing to younger donors. More marketing conscious, and will help with marketing of giving day. Strong technical project management. Much more hands on and customized. Donors appreciate money going “directly” to nonprofit without intermediary foundation Low cost Biggest Drawbacks Donor encouraged to make an account – many complaints Difficulty nonprofits have setting up their pages Not having control over website content – long lead times to create content One-size-fits all approach Reluctance to adopt new features and continual price increases Less customer support for nonprofits – shifted responsibility to the client Small nonprofit really can’t continue using to process online donations One-size-fits all approach Not as specifically geared toward nonprofits. Haven’t done other 24 hour giving days that are similar in scope. Limited functionality, site not really designed for giving days. We may have to make changes to our leaderboard structure. They don’t do customer support or donation processing. Really only have two giving day clients – won’t be able to offer the specialty of Razoo and Kimbia. Site and nonprofit interface a little clunky Some nonprofits will dislike the merchant account Seattle Foundation recommends heavy customer support on our end for day of.