brand. In establishing Citistores, the Harrisons believed that a market existed for a family owned and operated retail department store where customers would be known on a first name basis. Today, both Julian and Eliza still take an active interest in the operation and expansion of Citistores, maintaining the family oriented concept that has seen Citistores grow into a thriving business. After small beginnings, Citistores has spread its wings with locations in both Western Australia (Perth) and New South Wales (Sydney), employing a total staff of approximately 150. Citistores has ambitious expansion plans to open 2 new stores in Western Australia and an additional store in New South Wales by 2014. Our Core Business At Citistores, we pride ourselves on showcasing the finest range of Australian branded products across all of our departments. In providing a vast range of products for our customers, Citistores commitment to supplying quality Australian products has never wavered. Research released by Roy Morgan in late 2010 clearly shows that Australian consumers want to buy Australian and that more than two thirds consciously do so whenever possible or often. That being said, in selecting products and brands for our stores, careful consideration is given to the competitiveness of our prices to ensure we remain the customer’s number one choice for quality and value. To ensure we remain the customer’s number one choice, we regularly evaluate our pricing model against that of our competitors and keep regular checks on what's happening in the Australian and International retail industry. What we do best Customer Service – the Citistores way. Citistores is a customer oriented business. We regard every person who walks through our doors or interacts with us in any way as a valued customer. Citistores is committed to providing the best customer service experience possible to each and every customer, each and every time and we endeavour to meet the needs of our customers as quickly as possible. Citistores recognises that our customer's needs are as unique and varied as the individuals
Our Key Challenges for the future Recruitment supply and demand Retention and development of quality employees Increased competition for market share National exposure and brand awareness Increase of product range whilst maintaining price competitiveness Our 5 Key Priorities Customer Service Expansion Marketing Employer of Choice Community Key Priority 1: Customer Service Context Statement: all else, the needs of our customers must not only be met but exceeded at every opportunity. Strategic Objective: Citistores will become the Australian public’s number one choice. Outcomes In-store Assistance Online Shopping Customer Rewards Sales Service Outcome Statement Customers will receive prompt, efficient and courteous service each and every time Outcome Statement Customers will be able to shop with Citistores online with the development of “mycitistores.com.au” opening the doors to international customers Outcome Statement Customers will be rewarded for their loyalty to Citistores with the development of our loyalty scheme “Citiwards” Outcome Statement Customers will experience follow up support on all major purchases providing a seamless end to end service