• Questions/technical issues with MyMarketingLab: If you need technical support for MyMarketingLab, you may contact their tech support directly via phone (800) 677-6337, You can also access their support online: . STRUCTURE All assignments in this course are N (No Collaboration of Any Kind Allowed). Please note that you will receive a zero for any assignment not completed by the due date and time. The following grade structure will be utilized for this course: Special Week 1 Assignment: Registration for MyMarketingLab + Practice Assignments - You either earn a 100% or a 0% on this so make sure to do this on time! 2.5% Chapter Warm-ups (Average score across all assigned) 2.5% Video Cases (Average score across all assigned) 5% Simulations (Average across all assigned) 5% Quizzes (Average across all assigned) 15% Midterm Exam (50 multiple choice questions) 35% Final Exam (50 multiple choice questions) 35% Credit (see later in syllabus for details) + up to 5% You can earn up to 10 “points” extra credit, which translates into up to an extra 5% on your grade by participating in voluntary marketing research studies: Extra Credit Points Earned Percentage Your Final Grade Increases By 10 5.00% 9 4.50% 8 4.00% 7 3.50% 6 3.00% 5 2.50% 4 2.00% 3 1.50% 2 1.00% 1 0.50% 0 0% GRADING The grading scale that will be utilized for the final course grade is as follows: A = 93 – 100% C+ = 77 – 79.99% A- = 90 – 92.99% C = 73 – 76.99% B+ = 87 – 89.99% C - = 70 – 72.99%
15 5-Dec Exam Review *Calendar subject to change at the instructor’s discretion. All changes will be discussed in advance of day affected. detailed course calendar and weekly assignments Week #1: Introduction to Marketing and the 4 P’s You must attend the first day of class on Wednesday, 8/22 in SB 105. Special Week 1 Assignment worth 2.5% of final grade: Register for MyMarketingLab and Complete Practice Assignments in MyMarketingLab by 11:59 PM on Tuesday, 8/28. You either earn a 100% or a 0% on this assignment, so make sure to do all of the following before the deadline! To do: Attend class for lecture on Chapter 1 (Marketing: Creating Customer Value and Engagement). Register for MyMarketingLab IN CANVAS following instructions in this syllabus. After each class, you will you MyMarketingLab to complete assessment assignments over the material just covered plus preparation assignments for the material we will cover in the next class. Assessment Assignments (the assignments this week are “practice” assessment assignments, so your percentage grade doesn’t matter, but you MUST complete them to earn credit for the Week 1 assignment – after this week, the percentage score you earn will count towards your final grade!) Chapter 1 Video Case (“Eskimo Joes”) in MyMarketingLab (watch the video and answer the multiple choice questions that follow – MyMarketingLab allows only one attempt per question) Chapter 1 Simulation (“Creating Value”) in MyMarketingLab (you can complete the simulation up to five times and MyMarketingLab will only record your highest score) Chapter 1 Quiz in MyMarketingLab (do the quiz last each week; you have only one attempt to answer each quiz question) Read the chapter text (either from the on MyMarketingLab or your hard copy of the text book) for Chapters 2 and 3 Preparation Assignments (the assignments this week are “practice” preparation assignments, so your percentage grade doesn’t matter, but you MUST complete them to earn credit for the Week 1 assignment – after this week, the percentage score you earn will count towards your final grade) Chapter 2 Warm-up in MyMarketingLab Chapter 3 Warm-up in MyMarketingLab Week #2: Marketing Strategy and the Marketing Environment Content Available on Wednesday, 8/29 Assignments due by 11:59 PM on Tuesday, 9/4 To do: