Strengths Weaknesses Opportunities Threats SWOT Analysis Guide Strengths Advantages of proposition? Capabilities? Competitive advantages? USP's (unique selling points)? Resources, Assets, People? Experience, knowledge, data? Financial reserves, likely returns? Marketing - reach, distribution, awareness? Innovative aspects? Location and geographical? Price, value, quality? Accreditations, qualifications, certifications? Processes, systems, IT, communications? Cultural, attitudinal, behavioral? Management cover, succession? Weaknesses Disadvantages of proposition? Gaps in capabilities? Lack of competitive strength? Reputation, presence and reach? Financials? Own known vulnerabilities? Timescales, deadlines and pressures? Cash flow, start-up cash-drain? Continuity, supply chain robustness? Effects on core activities, distraction? Reliability of data, plan predictability? Morale, commitment, leadership? Accreditations, etc? Processes and systems, etc? Management cover, succession? Opportunities Market developments? Competitors' vulnerabilities? Industry or lifestyle trends? Technology development and innovation? Global influences? New markets, vertical, horizontal? Niche target markets? Threats Political effects? Legislative effects? Environmental effects? IT developments? Competitor intentions - various? Market demand? New technologies, services, ideas?
Team Development Forming Storming Norming Performing Member behavior Characterized by... Anxiety Search for structure Silence Reactive to leader Superficial Overly polite Characterized by... Increased testing of norms Fight or flight behavior Attacks on the leader Polarization of the team Power struggles Hostility/silence Fails to commit to action plans Characterized by... Effort to get Constructive conflict Realistic norms and guidelines Functional relationships Acceptance of each other and leader Caring, trusting, and enjoyment Characterized by... Cohesiveness Conflict management Active listening Shared leadership Creative problem solving Here and now focus Reaction to Leadership Accepted / tested by members Tentative Power struggles Jockeying for position/control General support Differences acknowledged Leadership distributed among members by expertise Decision making Dominated by active members Fragmented Deadlocks To team leader by default, or Most powerful or loudest Based on individual expertise Often by leader in consultation with team member By consensus Whatever it takes collectively or individually Climate Cautious Feeling suppressed Low conflict Few outbursts Subgrouping Overt/covert criticism Disagreements between subgroups Dealing with differences Opening up true feelings Straight confrontation Shared responsibility Open expression Disagreements resolved promptly Task functions & issues Get the team started, establish identity... Develop common purpose Orientation Provide structure Build trust Manage transitions Question identity, manage increased conflict... Openly confront issues Increased participation Testing of group norms Increasing independence from leader Establish realistic guidelines and standards... Team responsibility Cooperation and participation Decision making Confronting problems Shared leadership Quality and excellence Team assessments Progress toward goal, true collaboration Monitor accomplishments Critique process, assess interactions Avoid ‘groupthink’ Satisfy members’ personal Leadership roles Reduce the uncertainty... Set clarify purpose Draw out questions Let members get to know each other Model expected behavior Legitimize conflict... Examine own response to conflict Reinforce positive conflict resolution efforts Acknowledge conflict as essential for change Do not become more authoritarian Encourage norm development... Develop Use consensus Redirect questions Develop positive listening skills Maintain team skills... Maintain technical and interpersonal skills Provide feedback on group’s effectiveness Assist in gaining more meaning from meetings on the group development model developed by Bruce Tuckman