Appendix 6 Additional output tables A6.1 General labelling use and trust L1AA. How much do you agree or disagree with the following statement? Generally speaking, I trust the information on food labels. Sex SES Age Male Female Low High 15-29 years 30-44 years 45-59 years 60 and older Strongly Disagree 0 Somewhat Disagree 1 Neither Agree nor Disagree 2 Somewhat Agree 3 Strongly Agree 4 Percentages 3.63 11.17 15.60 57.12 12.47 Percentages 2.42 15.86 14.32 57.87 9.53 Percentages 3.07 15.67 15.51 56.05 9.69 Percentages 2.92 12.17 12.75 59.51 12.64 Percentages 0.85 9.34 13.61 63.49 12.72 Percentages 3.82 15.18 15.38 54.35 11.27 Percentages 3.69 13.98 15.04 55.57 11.72 Percentages 2.61 14.83 15.98 58.18 8.40 L3. Most packaged food is required to provide standardised nutrition information on the package. How interested are you in this nutrition information? Sex SES Age Male Female Low High 15-29 years 30-44 years 45-59 60 years and older Not at all Interested 0 1 2 3 Very Interested 4 Percentages 4.21 6.72 18.76 38.11 32.20 Percentages 1.58 3.88 15.63 29.52 49.39 Percentages 4.20 4.90 18.61 32.10 40.20 Percentages 2.87 4.64 13.44 37.08 41.97 Percentages 2.84 8.07 23.49 32.46 33.14 Percentages 3.20 5.26 12.42 37.86 41.26 Percentages 2.89 4.57 14.62 35.51 42.41 Percentages 1.37 2.67 15.41 31.44 49.11
Sex SES Age Male Female Low High 15-29 30-44 years 45-59 years 60 years and older 1 We usually have low-fat milk… 2 We used to have low-fat milk… 3 We have never had low-fat milk… 4 We sometimes have low-fat milk… Percentages 43.92 13.90 26.99 15.18 Percentages 48.29 16.03 20.36 15.33 Percentages 42.44 14.31 25.94 17.32 Percentages 50.13 15.58 22.21 12.08 Percentages 35.29 12.93 34.64 17.14 Percentages 35.56 18.66 25.84 19.94 Percentages 48.40 15.68 21.74 14.18 Percentages 63.91 16.12 8.89 11.08 A2.1 to A2.4 Understanding, believability, relevance, trust for advisory statement on low-fat milk. Sex SES Age Male Female Low High 15-29 years 30-44 years 45-59 years 60 years and older I don’t understand it at all 0 1 2 3 I understand it completely 4 Percentages 2 3 7 26 61 Percentages 0 3 5 22 71 Percentages 1 3 8 18 69 Percentages 1 2 5 30 62 Percentages 2 4 9 19 67 Percentages 1 2 4 30 63 Percentages 1 2 4 21 71 Percentages 2 2 8 20 68 Not at all believable 0 1 2 3 Percentages 1 2 13 32 Percentages 0 3 11 27 Percentages 1 3 14 26 Percentages 0 3 10 30 Percentages 0 6 10 33 Percentages 0 1 17 27 Percentages 1 3 8 30 Percentages 1 4 9 27
Very believable 4 53 58 56 57 51 56 58 59 Not personally relevant at all 0 1 2 3 Very personally relevant 4 Percentages 60 12 8 9 12 Percentages 58 9 13 7 12 Percentages 60 9 10 8 13 Percentages 60 13 11 8 8 Percentages 54 16 15 5 10 Percentages 51 11 11 9 18 Percentages 69 10 8 9 5 Percentages 64 8 9 9 10 I do not it at all 0 1 2 3 I trust it completely 4 Percentages 2 4 14 39 42 Percentages 2 2 19 32 45 Percentages 2 3 18 32 45 Percentages 1 4 14 37 43 Percentages 5 1 16 38 41 Percentages 0 3 19 32 45 Percentages 1 3 12 41 43 Percentages 2 5 15 33 45 A6.3.2 Phytosterol-enriched spread A4. In relation to margarine or similar spreads that contain added plant sterols to lower cholesterol, which of the following best applies to your household? Sex SES Age Male Female Low High 15-29 years 30-44 years 45-59 years 60 and older 1 We usually have margarine… 2 We used to have margarine… 3 We have had margarine… 4 We sometimes have margarine… Percentages 15.00 12.16 52.84 20.00 Percentages 15.36 12.13 53.86 18.66 Percentages 14.14 10.73 56.12 19.01 Percentages 16.67 10.08 54.09 19.16 Percentages 13.19 10.65 43.25 32.91 Percentages 9.51 7.99 61.95 20.54 Percentages 11.91 12.26 56.57 19.25 Percentages 27.04 17.31 43.80 11.85
A5.1 to A5.4 Understanding, believability, relevance, trust for advisory statement on low-fat milk. Sex SES Age Male Female Low High 15-29 years 30-44 years 45-59 years 60 years and older I don’t understand it at all 0 1 2 3 I understand it completely 4 Percentages 5 8 16 27 34 Percentages 3 8 16 36 37 Percentages 4 8 18 38 32 Percentages 3 9 12 39 38 Percentages 1 3 17 30 49 Percentages 2 12 14 36 36 Percentages 5 6 15 44 30 Percentages 5 12 15 40 29 Not at all believable 0 1 2 3 Very believable 4 Percentages 7 13 35 35 9 Percentages 6 13 38 32 10 Percentages 7 13 38 35 7 Percentages 6 16 34 32 13 Percentages 3 7 30 48 11 Percentages 7 14 37 33 10 Percentages 6 13 41 30 10 Percentages 7 15 38 34 7 Not personally relevant at all 0 1 2 3 Very personally relevant 4 Percentages 30 22 20 17 12 Percentages 38 23 20 12 8 Percentages 36 26 18 11 10 Percentages 33 19 23 16 9 Percentages 28 26 24 8 14 Percentages 32 26 16 16 10 Percentages 35 19 23 15 8 Percentages 34 18 20 19 9 I do not trust it at all 0 1 2 Percentages 9 17 34 Percentages 10 16 39 Percentages 8 18 37 Percentages 12 14 35 Percentages 3 10 38 Percentages 10 18 34 Percentages 10 15 38 Percentages 10 18 37
A6.4.2 Phytosterol-enriched spread A6. Which of the following match what this advisory statement means to you? (% agree statement matches) Sex SES Age Male Female Low High 15-29 years 30-44 years 45-59 years 60 and older 1. Do not let children under five years of age eat this spread 23.14 24.38 23.19 25.61 23.02 25.18 22.05 26.92 2. Do not eat this spread if you are pregnant or breastfeeding 28.86 27.62 28.54 28.19 22.70 27.79 27.74 34.61 3. Children under five years of age can eat this spread but are advised not to 47.48 47.94 42.63 52.27 44.97 48.02 48.90 45.39 4. If you are pregnant or breast feeding, you can eat this spread but are advised not to 45.09 46.55 40.58 49.89 46.47 49.21 46.05 38.06 5. Other than children under five years of age and pregnant or breastfeeding women, this spread can be eaten by anyone 52.56 52.75 52.11 56.18 39.53 49.24 57.37 60.47 6. Other than children under five years of age and pregnant or breastfeeding women, this spread should be eaten by anyone instead of one without added plant sterols 17.89 18.03 17.90 18.39 19.85 14.38 16.99 22.97 7. Eating more than 25 g of this spread a day is harmful to health 4.72 7.89 6.56 4.53 5.60 7.82 3.97 5.85 8. Eating more than 25 g of this spread a day will not provide more health benefits compared with eating 25 g of this spread a day 68.12 65.20 66.69 68.32 71.33 66.81 66.39 65.59 9. Don’t know 3.78 4.84 5.52 2.42 4.60 2.47 2.79 6.10 10. None of 6.01 4.07 6.44 4.22 4.18 3.74 3.39 5.24
A6.7 Product variant selection results from the three trials E1, E9, C3, C5. Selection of healthiest product. Sex SES Age Male Female Low High 15-29 years 30-44 years 45-59 years 60 years and older E1. 1 Selected 500g 2 Selected 520g 3 Selected equal Percentages 29.01 47.06 23.93 Percentages 31.74 46.68 21.58 Percentages 34.16 40.25 25.59 Percentages 26.63 52.68 20.69 Percentages 28.33 50.98 20.69 Percentages 25.08 55.35 19.57 Percentages 33.24 47.90 18.86 Percentages 33.40 36.54 30.06 E9. 1 Selected 330g 2 Selected 186 3 Selected equal Percentages 47.46 34.60 17.93 Percentages 42.83 43.16 14.00 Percentages 39.23 42.49 18.28 Percentages 52.67 34.34 13.00 Percentages 49.53 38.87 11.60 Percentages 50.99 33.02 15.99 Percentages 45.20 41.76 13.04 Percentages 38.82 43.01 18.17 C3. 1 Selected 480g 2 Selected 650g 3 Selected equal Percentages 71.07 12.62 16.31 Percentages 78.71 11.34 9.95 Percentages 70.94 14.66 14.40 Percentages 79.28 11.15 9.58 Percentages 73.70 13.40 12.90 Percentages 77.21 10.58 12.21 Percentages 78.38 12.19 9.44 Percentages 72.42 12.27 15.31 C5. 1 Selected 480g 2 Selected 650g 3 Selected equal Percentages 34.24 47.97 17.79 Percentages 33.99 54.44 11.56 Percentages 32.93 49.19 17.88 Percentages 32.85 54.98 12.17 Percentages 32.79 52.17 15.05 Percentages 34.23 54.54 11.23 Percentages 27.84 58.47 13.69 Percentages 33.69 48.36 17.95