Communication Goal 1: Partners are working as an engaged network to advance climate-smart conservation and decision making Objective Tools/Tactics Evaluation Measures Audiences Encourage research that addresses CA LCC priorities CA LCC website: Aggregate relevant funding opportunities CA LCC priorities CA LCC projects Partner projects Track use of website resources Scientists & Resource Managers “CA LCC News”: Same info as website relevant news and events Track: Number of new “CA LCC News” subscriptions Number of newsletter unsubscribes Percent of messages opened clicked on by subscribers Scientists & Resource Managers Foster an information exchange network of all interested entities An index of partners and their interests and activities hosted on CA LCC website use of website resources Internal Affiliates Scientists & Resource Managers Potential Affiliates Climate Commons discussion forum Links to discussion topics on “CA LCC news” Track: Number of users New projects that result from use Internal Affiliates Scientists & Resource Managers Host regular in-person workshops and conferences Track : Audiences represented by attendees New projects that result from attendance Number of new partners Internal Affiliates Scientists & Resource Managers
Communication Goal 1 Continued Objective Evaluation Measures Audiences CA LCC leadership attends local and national events Assess efficacy of event interactions that lead to increased use of available resources Scientists & Resource Managers Potential Affiliates Handouts and case studies used by partners, PI’s and Steering Committee attending local and national events to reach affiliates Track number of projects distributing information at event Scientists & Resource Managers Potential Affiliates Expand the CA LCC network of partners Advertise CA LCC resources outside of CA LCC website and news on partner websites pamphlets and handouts at events Number inquiries from non-partners New ‘CA LCC news’ sign-ups Potential Affiliates Participate in and host workshops, meetings, trainings and conferences Assess efficacy of conference interactions that lead to increased use of CA LCC resources Potential Affiliates
Communication Goal 2: Relevant and useful information is cooperatively synthesized, available and being used to inform on-the-ground efforts towards climate-smart conservation Objective Tools/Tactics Evaluation Measures Audiences Continually understand and identify the key science needs of resource managers Hold workshops, and web-based meetings Number of priority groups in attendance Scientists & Resource Managers Maintain documentation of resource managers near term objectives to guide CA LCC actions Track: Responses obtained from contacted resource managers Number of contacts Scientists & Resources Managers Follow up with managers to see that resources are having an impact on actions Survey of resource managers to track use of and thoughts about provided resources Scientists & Resource Managers Translate scientific information that addresses key management needs to achieve climate-smart conservation goals CA LCC website: Partners webinars hosted by the CA LCC Partners news and events case studies Track: Use of website resources Number of case studies added Number of webinars offered Number of participants in webinars webinar participant evaluations (brief survey Scientists & Resource Managers Potential Affiliates Climate Commons website: Document library Datasets Educational articles Use of website resources Number of new resources added and updated Number of new datasets added and updated Internal Affiliates Scientists & Resource Managers Potential Affiliates
Communication Goal 2 Continued Objective Tools/Tactics Evaluation Measures Audiences “CA LCC News”: Promote partner webinars, workshops, accomplishments, projects, new research, etc. Number of new “CA LCC News” subscriptions Number of newsletter unsubscribes Percent of messages opened Items clicked on by subscribers Internal Affiliates Scientists & Resource Managers Potential Affiliates Hold workshops, and web-based trainings Track: Number of priority groups in attendance participant evaluations (consider pre- and post where possible) Number of trainings offered Internal Affiliates Scientists & Resource Managers Potential Affiliates Encourage partners to share relevant information via newsletters, social media, blogs, etc. Number of stories shared by partners (and Number of stories picked up by news media (newspapers, magazines, television, etc.) Number of press releases created to share relevant and key stories Communication staff from LCC partner/affiliate organizations News media
Communication Goal 3: Achieve increased awareness of the role, contributions and successes of the CA LCC Objective Tools/Tactics Evaluation Measures Audiences Expand the use of CA LCC resources Inform CA LCC affiliates about the availability of CA LCC resources through: CA LCC website Printed literature California Climate Commons “CA LCC news” webinars In-person trainings Opinion surveys and personal communications Scientists & Resource Managers Potential Affiliates Community Affiliates Handouts and case studies for: Use at agency, and national events Highlighting CA LCC resources, successes and partnerships Resources are used by: Partners CA LCC staff Steering Committee Scientists & Resource Managers Potential Affiliates Community Affiliates Collaborate actions with other LCCs and the National LCC staff to promote national and among LCC awareness that functions to sustain and increase resources for the LCCs National LCC Website: CA LCC project summaries and stories CA LCC region event adverts CA LCC well represented on National LCC website relative to other LCCs Internal Affiliates Scientists & Resource Managers Potential Affiliates Community Affiliates CA LCC website & CA LCC News: National LCC news Other LCC news Track: Number of national and other LCC items reported Use of website resources Items clicked on by subscribers Internal Affiliates Scientists & Resource Managers Potential Affiliates Community Affiliates CA LCC leadership and staff attend National and other LCC events Track: Presence at events Number of resulting collaborative decisions National LCC Other LCCs Community Affiliates Communication Goal 3 Continued
Objective Tools/Tactics Evaluation Measures Audiences Annual report Delivered annually through CA LCC website, directed reporting and printed handouts National LCC Other LCCs Legislative Offices LCC National Council CA LCC leadership and target personal communications and outreach Number of resulting collaborative decisions and efforts National LCC Other LCCs Legislative Offices LCC National Council Maximize engagement of CA LCC Steering Committee and subcommittee partner organizations in CA LCC business operations Routine discussion assessing CA LCC business and products through: Quarterly meetings of the Communication Committee with the Science-Manager Team In-person and teleconference meetings Personal communications Frequency of interactions and overall involvement with partner organizations Resources (money and staff) contributed Steering Committee and Subcommittees Maximize engagement of CA LCC Affiliates in CA LCC business operations CA LCC website: Steering Committee Meeting updates and minutes Subcommittee meeting updates and minutes Planning documents updates List of Steering Committee and subcommittee membership Track use of website resources Solicit suggestions on improvements to information delivery Internal Affiliates Scientists & Resource Managers Potential Affiliates