Sponsor Audience Technique Concept Who is the sponsor? How do you know? Why is this important to think about? Who is the target audience? How do you know? Identify and explain how techniques are used to create meaning in this PSA. #1 #2 #3 What issue is being addressed? What is the central message of the PSA? What happens in the PSA? Is this PSA effective? Explain your answer.
ENG 1D PSA Critique and Listening Evaluation Name: Criteria 4 Level 3 Level 2 Level 1 Listening to Understand (O1) Student is able to identify and explain Student is able to identify and explain Student is able to identify and explain Student is able to identify and explain
Students listen in order to understand and respond to media texts techniques in PSA with a high degree of accuracy and effectiveness. Student is able to provide an evaluation of the effectiveness of the PSA as a whole with a high degree of sophistication. techniques in PSA with effectiveness. Student is able to provide an evaluation of the effectiveness of the PSA as a whole with competency. techniques in PSA with some effectiveness. Student is able to provide an evaluation of the effectiveness of the PSA as a whole with some competency. techniques in PSA with limited effectiveness. Student is able to provide an evaluation of the effectiveness of the PSA as a whole with limited competency. Understanding Media Texts (M1) Student demonstrates an understanding of a variety of texts. Student is able to identify a the specific audience for a media text and explain their identification with a degree of effectiveness. Student is able to identify a the specific audience for a text and explain their identification with effectiveness. Student is able to identify a the specific audience for a media text and explain their identification with some effectiveness. Student is able to identify a the specific audience for a media text and explain their identification with limited effectiveness. Understanding Media Forms and Conventions (M2) Student identifies forms and explains how the conventions and techniques associated with them are used to create meaning. Student is able to identify multiple (at least 3) techniques and explains how each technique creates meaning with a high degree of effectiveness. Student is able to identify multiple techniques (3) and explains how most of the techniques create meaning with effectiveness. Student is able to identify a few techniques and explains how the techniques create meaning with some effectiveness. Student is able to identify a limited number of techniques and explains how the techniques create meaning with limited effectiveness. ENG 1D Planning a Public Service Announcement Name:
By Whom? Connections Strategy (How) Connections Goal (What? and Why?) Audience Technique Concept What is one target audience? How does the technique target the audience? How do the following help create that mood in the audience? Setting, colour, sound How does the technique target the audience? What is being addressed? What is the central message of the PSA? What happens in the PSA? Explain why you think your PSA will be effective? How does the technique target the audience? How do the following help create that mood in the audience? Setting, colour, How does the technique create the mood? What is the difference in techniques for the two audiences? ENG 1D Presentation of Media Product Name:
Criteria Level 4 Level 3 Level 2 Level 1 Creating a media text (M3) Students will create a text using appropriate form, conventions and techniques. media product includes an exceptionally clear and strong message, and includes exceptionally sophisticated rhetorical, persuasive, and production techniques and conventions Final media product includes a clear and appropriate message, and includes good rhetorical, persuasive, and production techniques and conventions Final media product includes a somewhat clear and appropriate message, and includes some rhetorical, persuasive, and production techniques and conventions Final media product lacks a clear and/or appropriate message, as well as clear and/or appropriate rhetorical, persuasive, and production techniques and conventions Reflecting on Skills and Strategies (M4) Students will reflect on their strengths and areas of improvement for creating media texts Reflection answers all reflective questions with a high degree of effectiveness. Reflection refers specifically to the media product, fully explains the rationale, and identifies key areas for improvement. Reflection answers all reflective questions with effectiveness. Reflection refers specifically to the media product, explains the rationale, and identifies areas for improvement. Reflection answers all reflective questions with some effectiveness. Reflection refers vaguely to media product, explains some of the rationale, and has limited areas for improvement. Reflection answers all reflective questions with limited effectiveness. Reflection has very limited reference to the actual product, contains no rational and has a very limited plan for improvement. Speaking to Communicate (O2) Student uses speaking skills and strategies appropriate to Student uses speaking skills and strategies appropriate to communicate their PSA to the class with a high degree of effectiveness: Appropriate use of language Clarity of speech Student uses speaking skills and strategies appropriate to communicate their PSA to the class with effectiveness: Appropriate use of language Student uses speaking skills and strategies appropriate to communicate their PSA to the class with some effectiveness: Appropriate use of language Clarity of speech Student uses speaking skills and strategies appropriate to communicate their PSA to the class with limited effectiveness: Appropriate use of language Clarity of speech
communicate PSA to the class. Structured Presentation Varies tone, pace, and volume Facial expressions Hand gestures Notes Eye contact Time Clarity of speech Structured Presentation Varies tone, pace, pitch and volume Facial expressions Hand gestures Notes Eye contact Time limit Structured Presentation Varies tone, pace, pitch and volume Facial expressions Hand gestures Notes Eye contact Time limit Structured Presentation Varies tone, pace, pitch and volume Facial expressions Hand gestures Eye contact Notes Time ENG 1D PSA Reflection Name: Reflect on your learning so far by answering the following prompts. 1.Using the PSA Outline helped me create a plan for a PSA by....