Communicating for Buy-In Planning Tool State Level Teams Shareholder Department/Division Staff Message Messenger(s) (Time, Place, Duration) Expected Outcome (How Measured) Follow Up Activities Key points likely to with the felt needs, concerns and wants of the shareholder? 1. 2. 3. 4. 5. Materials used: DVD PPT Handouts Other Who is involved in delivering the message? 1. 2. 3. 4. 5. What venue works best? When is optimal timing? How long is the initial communication? How do you know that the message had the desired effect? Survey following the message Surveys conducted at various points in time Interviews Focus groups Ongoing encounters, regularly occurring forums/meetings to reinforce the message. Special educational events In-service training
Communicating for Buy-In Planning Tool Shareholder Legislators and Elected Officials Message Messenger(s) Venue (Time, Place, Duration) Expected Outcome (How Measured) Follow Up Activities Key points likely to align with the felt needs, concerns and wants of the shareholder? 1. 2. 3. 4. 5. Materials used: DVD PPT Handouts Other Who is involved in delivering the message? 1. 2. 3. 4. 5. What venue works best? When is optimal timing? How long is the initial communication? How do you know that the message had the desired effect? Survey following the message Surveys conducted at various points in time Interviews groups Ongoing encounters, regularly occurring forums/meetings to reinforce the message. Special educational events In-service training Communicating for Buy-In Planning Tool
Shareholder State and Local Government Partners Message Messenger(s) Venue (Time, Place, Duration) Expected Outcome (How Measured) Follow Up Activities Other government agencies that affects the state agency activities Key points likely to with the felt needs, concerns and wants of the shareholder? 1. 2. 3. 4. 5. Materials used: DVD PPT Handouts Other Who is involved in delivering the message? 1. 2. 3. 4. 5. What venue works best? When is optimal timing? How long is the initial communication? How do you know that the message had the desired effect? Survey following the message Surveys conducted at various points in time Interviews Focus groups Ongoing encounters, regularly occurring forums/meetings to reinforce the message. Special educational events In-service training Communicating for Buy-In Planning Tool Shareholder Community Partners Message Messenger(s) Venue (Time, Place, Duration) Expected Outcome (How Measured) Follow Up Activities
Examples: local agencies, universities/colleges, research centers, other service providers, advocacy organizations, governor’s office liaison to the state agency Key points likely to align with the felt needs, concerns and wants of the shareholder? 1. 2. 3. 4. 5. Materials used: DVD PPT Handouts Other Who is involved in delivering the message? 1. 2. 3. 4. 5. What works best? When is optimal timing? How long is the initial communication? How do you know that the message had the desired effect? Survey following the message Surveys conducted at various points in time Interviews Focus groups Ongoing encounters, regularly occurring forums/meetings to reinforce the message. Special educational events In-service training Communicating for Buy-In Planning Tool Shareholder General Public Message Messenger(s) Venue (Time, Place, Duration) Expected Outcome (How Measured) Follow Up Activities