National Drugs Campaign - Ice 1.8 — — — 1.9 — 0.3 3.9 0.1 0.1 National Tobacco 2.7 0.1 1.2 0.1 1.3 0.8 0.1 6.3 — 0.5 Physical Activity for Young Women 2.4 0.0 — 0.1 2.2 1.4 — 6.1 0.1 0.2 Immigration and Border Protection No Way (Offshore) — — — — 1.8 — — 1.8 1.8 — Industry, Innovation and Science Country of Origin Labelling for Food 1.7 0.8 0.4 0.1 1.1 0.1 — 4.3 0.1 0.0 National Innovation and Science Agenda 8.0 1.6 1.2 0.1 3.4 0.6 — 14.9 0.3 0.2 Infrastructure and Regional Development Building Our Future 2.2 1.1 1.8 0.1 1.5 — — 6.7 0.4 0.1 Social Services National Campaign to Reduce Violence Against Women and their Children 5.0 0.7 0.3 0.2 3.4 0.6 0.3 10.5 0.6 0.2 — Other media expenditure including activity less than $250,000 — 0.2 0.2 0.5 1.8 0.1 0.0 2.9 0.2 0.0 TOTAL 66.6 18.7 15.5 2.3 57.4 10.1 4.1 174.7 8.4 2.9 Notes: Figures are rounded to one decimal place. Discrepancies in tables between totals and sums of components are due to rounding. All figures are media spend (exclusive of GST). '—' indicates that no media was placed in this medium. '0.0' indicates that media was placed in this medium, though less than $50,000 was spent. Source: Central Advertising System
Attorney-General’s Department: National Security Campaign commencement date: 26 April 2016 Campaign end date: 30 June 2016 Summary: The National Security campaign was an important part of Australia's national security arrangements and aimed to protect Australia from terrorism by encouraging people to report possible or real terrorist activity to the National Security Hotline. The target audience for the campaign was all Australians aged 18 years and over. The objectives of the campaign were to increase public awareness of the National Security Hotline and to increase call volumes to the National Security Hotline. The National Security Hotline is operated by the Attorney-General's Department and passes the information collected to the relevant policing and intelligence agency for further investigation. It operates 24 hours a day, seven days a week and has been in operation since December 2002. Consultants, services and other costs Expenditure ($ thousand) Contract value ($ thousand) No. of potential suppliers invited to tender Supplier Advertising 768 1,300 5 BMF Advertising Market research 261 261 4 Essence Communications 70 70 5 Colmar Brunton Public relations — — — — Multicultural marketing 192 200 4 Cultural Partners Indigenous communications — — — — Printed materials and direct mail 2 — Sub-total 1,293 Summary Expenditure ($ million) Consultants, services and other 1.3 Media placement 7.0 Indigenous media 0.0 Ethnic media 0.2 Total 8.3 All expenditure in the consultancy, service and other costs table is exclusive of GST. In the summary table, figures are rounded to one decimal place. Discrepancies in tables between totals and sums of components are due to rounding. Media figures are drawn from Table 1. ‘—’ indicates no expenditure against this line item. ‘0.0’ indicates that media was placed, though less than $50,000 was spent.
Advertising 22 22 Existing contract Dentsu Mitchell Market research 143 143 6 DBM Consultants Public relations — — — — Multicultural marketing — — — — Indigenous communications — — — — Printed materials and direct mail — Other — 165 Summary Expenditure ($ million) Consultants, services and other 0.2 Media placement 0.1 Indigenous media — Ethnic media — Total 0.3 Notes: All expenditure in the consultancy, service and other costs table is exclusive of GST. In the summary table, figures are rounded to one decimal place. Discrepancies in tables between totals and sums of components are due to rounding. figures are drawn from Table 1. ‘—’ indicates no expenditure against this line item. ‘0.0’ indicates that media was placed, though less than $50,000 was spent. Australian Trade Commission: Free Trade Agreement Campaign commencement date: 14 September 2015 Campaign end date: 7 February 2016 Summary: The Asia Free Trade Agreements (FTA) public information campaign was developed to inform businesses and the wider community about the importance and opportunities of the FTAs signed with Japan, South Korea and China. The campaign was designed to address myths and misconceptions, increase consumer awareness, understanding and confidence, and raise awareness among businesses about where to find more detailed information. Consultants, services and other costs Expenditure ($ thousand) Contract value ($ thousand) No. of potential suppliers invited to tender Supplier Advertising 2,002 2,100 10 303 Mullen Lowe Market research 686 700 4 Taylor Nelson Sofres 268 300 5 AMR Interactive Public relations 324 1,000 5 Bluegrass Consulting Multicultural marketing — — — — — — — — — — — —