the organisation and management of a business enterprise. Contents Unit- I Foundation of Indian Business: Lectures: 13 Manufacturing and service sectors; and medium enterprises; Problems and government policy. India’s experience of liberalisation and globalisation. Technological innovations and skill Development. ‘Make in India’ Movement. Social responsibility and ethics. Emerging opportunities in business; Franchising, Outsourcing Unit- II Business Enterprises Lectures: 13 Forms of Business Organization: Sole Proprietorship, Joint Hindu Family Firm, Partnership firm, Joint Stock Company, Cooperative society; Limited Liability Partnership; Choice of Form of Organization. Government - Business Interface; Rationale and Forms of Public Enterprises. International Business.Multinational Corporations Unit- III Management and Organisation Lectures: 13 The Process of Management: Planning; Decision-making; Strategy Formulation. Organizing: Considerations; Departmentation – Functional, Project, Matrix and Network; Delegation and Decentralization of Authority; Groups and Teams Unit- IV Leadership, Motivation and Control Lectures: 13 Leadership: Concept and Styles; Trait and Situational Theory of Leadership. Motivation: Concept and Importance; Maslow’s Need Hierarchy Theory; Herzberg Two Factors Theory. Communication: Process and Barriers; Control: Concept and Process. Unit – IV Functional Areas of Management Lectures: 13 Marketing Management: Marketing Concept; Marketing Mix; Product Life Cycle; Pricing Policies and Practices. Financial Management: Concept and Objectives; Sources of Funds – Equity Shares, Debentures, Human Resource Management: Concept and Functions; Basic Dynamics of Employer -
Jain, S.P. and K.L. Narang. Corporate Accounting. Kalyani Publishers, New Delhi. Compendium of Statements and Standards of Accounting. The Institute of Chartered Accountants of India, New Delhi. Bhushan Goyal, Fundamentals of Corporate Accounting, International Book House B.Com. (Hons.): Semester - V 5.2: PRINCIPLES OF MARKETING Duration: 3 hrs. Marks: 100 Lectures: 65 Objective: The objective of this course is to provide basic knowledge of concepts,principles, tools and techniques of marketing. Contents: Unit I 1. Introduction: Nature, scope and importance of marketing; Evolution 6 Lectures of marketing concepts; Marketing mix, Marketing environment. 2. Consumer Behavior – An Overview: Consumer buying process; 5 Lectures Factors influencing consumer buying decisions. Unit II 3. Market Selection: Market segmentation – concept, importance and 6 Lectures bases; Target market selection; Positioning concept, importance and Product differentiation vs. market segmentation. 4. Product: Meaning and importance. Product classifications; Concept 9 Lectures of product mix; Branding, packaging and labeling; Product life-cycle; New Product Development. Unit III 5. Pricing: Significance. Factors affecting price of a product. Pricing 6 Lectures Policies and strategies. 6. Promotion: Nature and importance of promotion; Communication 6 Lectures process; Types of promotion: advertising, personal selling, public relations & sales promotion, and their distinctive characteristics;
Paper 5.3 (B): INDIAN BANKING AND INSURANCE SYSTEM Duration: 3 hrs. Marks: 100 Lectures: 65 Objectives: To enable the students to acquire knowledge about basics of banking and insurance Unit – 1 Concept of Bank and Banking: Historical Evolution of Banking: Origin and Development of Banking - Structure of Banking in India – Banks and Economic Development –Functions of Commercial banks (conventional and innovative functions) – Central Bank – RBI – functions – Emerging trends in Banking. Unit – II Types of Customers and Account holders: Procedure and practice in opening and operating the accounts of customers - individuals including minors - joint account holders -Partnership firms - joint stock companies - executors and trustees-clubs and associations Unit – III Introduction to insurance: Purpose and need of insurance, insurance as a social security tool - insurance and economic development - Principles of insurance -various of insurance - life, marine, fire, medical, general insurance - features. Unit – IV Life Insurance - Law relating to life Insurance; General Principles of Life Insurance Contract; Proposal and policy; assignment and nomination; title and claims; General Insurance - Law relating to general insurance; different types of general insurance; general insurance Vs life insurance – Insurance business in India. Unit-V Fundamentals of Agency Law: Definition of an Agents regulations; Insurance intermediaries; Agents' compensation. Procedure for Becoming an Agent: Pre-requisite for obtaining a license; Duration of license; Cancellation of license; Revocation or suspension/termination of agent appointment; Code of conduct; Unfair practices. Functions of the Agent: Proposal form and other forms for grant of cover; Financial and medical