Mission: The mission of the Office of Student Recruitment and Undergraduate Admissions is to strategically and collaboratively recruit, and enroll qualified students from diverse local, regional, and national populations. Vision: The vision of the Office of Student Recruitment and Undergraduate Admissions is to foster an inclusive and welcoming experience to increase enrollment and retention. Main Contact: Jessica Jaramillo Email: Phone: 505-454-3256 Strategic Goals for 2020 Planning for FY18-FY21 Unit Goals Unit Actions/Strategies Measurable Outcome(s)/ Person(s) Responsible Indicators and Time Frame for Assessment Date(s) for Review Highlands University will achieve academic excellence, academic integration and student success. 1. Goal is to allow for professional development of recruitment staff to learn best practices in the industry. 2. Goal is to allow for professional development of admissions staff in the industry. 1.1 Register for National Conference for Student Recruitment, Marketing, and Retention in Denver, CO July 26-28, 2017 2.1 Register for National Association for College Admissions Counseling Conference in Boston, MA September 14-16, 2017 1.1 Strategic enrollment planning, student retention and success, web and 2.1 Strategic enrollment planning, college access and success, serve diverse student populations with regard to race and deferred action for childhood arrivals 1.1 Jessica Jaramillo Student Recruiters 2.1 Jessica Jaramillo Admissions Team Summer 2017 Fall 2017 Highlands University will achieve strategic enrollment management. 1. Goal is to appropriately staff a full and functioning student recruitment & undergraduate admissions team Maintain and support 3 undergraduate admissions staff. Confirm permanent employee status for interim data entry specialist staff member. Ensure positions remain filled by increasing overall morale. Posted position internally and permanently filled with interim employee. Jessica Jaramillo Melissa Bassett Jessica Jaramillo HR Department Fall 2016-ongoing Fall 2016
2. Goal is to streamline application process for first time freshman Confirm permanent employee status for interim administrative assistant staff member. Hire 3 undergraduate student recruitment staff. Hire 1 graduate assistant to coordinate prospective student campus tours. Hire 4 undergraduate student employees to assist with data entry, campus tours, and customer service. 2.1 Revise online undergraduate application Posted position internally and permanently filled with interim employee. Posted positions competitively and on boarded 3 student recruiters. Posted position competitively and on boarded 1 graduate assistant. Posted position competitively and on boarded 4 student employees. 2.1 Launch online application with simplified instructions, update application fields for tribal affiliation, citizenship, Jessica Jaramillo HR Department Jessica Jaramillo Hiring Committee HR Department Jessica Jaramillo Mary Cole HR Department Jessica Jaramillo Mary Cole Melissa Bassett HR Department 2.1 Jessica Jaramillo Melissa Bassett IT Fall 2016 Fall 2016 Fall 2016 Fall 2016 2.1 Spring 2017
3. Goal is to streamline application process for transfer students 4. Goal is to develop a target recruitment plan for first time freshman 2.2. Revise paper undergraduate application 2.3 Develop time freshman admissions checklist 3.1 Develop transfer admissions checklist 4.1 Develop High School visit strategy and criminal conviction. 2.2 Launch online application with simplified instructions, update application fields for tribal affiliation, citizenship, and criminal conviction. 2.3 Checklist will ensure application completion and improve communication among prospective students. 3.1 Checklist will ensure application completion and improve communication among prospective students. 4.1a Launch outlook shared calendar to manage student recruiter travel and ensure coverage. 2.2 Jessica Jaramillo Melissa Bassett IT 2.3 Crystal Burch Student Recruiters 3.1 Crystal Burch Student Recruiters 4.1a Jessica Jaramillo Student Recruiters Mary Cole IT 4.1b Jessica Jaramillo Student Recruiters Mary Cole IT 2.2 Spring 2017 2.3 Fall 2016 3.1 Fall 2016 4.1a Spring 2017 4.1b Spring 2017
6. Goal is to revamp the campus tour program to provide a more robust experience for prospective students services pertinent to transfer students, etc. 5.5 Process and procedures for submitting inquiries, and application materials 5.6 Response to inquiries and application materials plan 6.1 Launch automated on campus tour reservation system. 6.2 Outfit Campus Tour Hospitality room in Student Union Building. Southwestern Indian Polytechnic Institute 5.4 Arrange training sessions with various academic programs on campus to learn about program offerings, research, and faculty 5.5a Submit inquiries via an excel spread sheet to for upload into banner, and communication via a new CRM. 5.5b Submit paper applications to data entry specialist for input into banner. 5.6 Launch of new CRM 6.1 Enhance productivity by automating reservations and 5.5a Jessica Jaramillo Student Recruiters Mary Cole 5.5b Student Recruiters Mary Cole 4.6 VPSEM Jessica Jaramillo Student Recruiters 6.1 Jessica Jaramillo Leo Garcia University Relations 6.2 Jessica Jaramillo Mary Cole Leo Garcia Facilities Campus Life 5.5a Fall 2017 5.5b Fall 2016 5.6 Fall 2017 6.1 January 2017 6.2 January 2017
6.3 Reserve Student Governance Room for campus tour informational sessions. 6.4 Obtain access to residence halls 6.5 Coordinate campus visit lunch in the campus dining hall. 6.6 Coordinate campus visit overnight stays in the residence halls and/or local hotel. 6.7 Post Campus Tour Survey reduce disorganization. Better management of student employee workload. 6.2 Serve as information HUB for walk-in campus visitors. Serve as check-in point for campus tour guests. Purchase seating and refrigerator. Obtain a phone line, and computer. Display department brochures. 6.3 Comfortably accommodate 20 people. 6.4 Showcase residence halls (Melody and Viles & Crimmin). 6.5 Setup open PO for lunch visits. 6.3 Jessica Jaramillo Leo Garcia Campus Life 6.4 Leo Garcia Housing 6.5 Leo Garcia Mary Cole Aviand’s 6.6 Leo Garcia Mary Cole Housing Local Vendors TBD 6.7 Jessica Jaramillo Leo Garcia Mary Cole Institutional Research 6.8 Jessica Jaramillo Leo Garcia Housing 6.3 November 2016 6.4 November 2016 6.5 January 2017 6.6 January 2017 6.7 September 2016 6.8 November 2016
6.8 Purchase and launch YouVisit, a virtual campus tour program. 6.6 Setup open PO for overnight stays. 6.7 Utilize university survey monkey account to survey campus tour experience. 6.8 Launch YouVisit on the NMHU homepage, on the Athletics homepage, on the HR homepage. University Relations 3. Highlands University will achieve a vibrant campus life. N/A? 4. Highlands University will be a community partner. 4.1 Goal is to become most visible in the Las Vegas community. 4.1 Partner with Robertson HS to increase enrollment. 4.2 Partner with West Las Vegas HS to increase enrollment. 4.1 Attend RHS parades, sporting events, FAFSA nights, honor assemblies, etc. 4.2 Attend WLVHS parades, sporting events, FAFSA nights honor assemblies, etc. 4.1 Student Recruiters 4.2 Student Recruiters 4.3 Office of 4.1 Ongoing 4.2 Ongoing 4.3 Fall 2017
5.6 Purchase recycle bins for recyclable documents for in house usage. 5.6 Promoting environmentally friendly office, now recycling paper and plastic. 5.6 Raul Valdez 5.6 Fall 2016 6. Highlands University will achieve enhanced communication and efficiency. 6.1 Goal is to effectively communicate with prospective first time freshman students from inquiry to matriculation by phone, email, USPS and in person. 6.2 Goal is to create and effectively communicate with prospective transfer students from inquiry to matriculation by phone, email, USPS, and in person. 6.3 Goal is to develop warm transfer plan for interdepartmental use for student support units. Per RNL suggestion develop a time freshman communication flow plan messaging from the Office of Student Recruitment & Undergraduate Admissions. Per RNL suggestion develop a transfer communication flow plan messaging from the Office of Student Recruitment & Undergraduate Admissions. Develop a warm transfer plan for collaborative interdepartmental use 6.1 Facilitate and enhance clear communication to increase yield by ??% 6.2 Facilitate and enhance clear communication to increase yield by ??% Facilitate and enhance warm transfer from our department to various support units on campus to better support student success through a unified approach 6.1 Jessica Jaramillo Crystal Burch Melissa Bassett Matriculation Committee IT 6.2 Jessica Jaramillo Crystal Burch Melissa Bassett Matriculation Committee IT VPSEM Jessica Jaramillo Mary Cole Academic Support Financial Aid Registrar Business Office 6.1 March 2017 6.2 March 2017 6.3 March 2017