Examples of ways to use tables for the information for section C are shown below: Program Name A table like this works well when each objective includes distinct procedures Objective Procedure Timeline Responsible persons Resource Requirements IT, Staff, Faculties, etc. Show total cost for each item Funding Source(s) Objective 1: Promote and communicate a wide variety of events using multiple media opportunities Procedure 1a: Create and disseminate college marketing materials as needed and requested by campus organizations, programs and departments. Ongoing/ all 2015-16 CPIO; PRT; Webmaster; A/V personnel; Various departmental/program directors; graphic impressions SCC Folders - $9,000 Student Services One-Sheet - $2,750 Viewbook $15,000 Catalog - $12,000 Class Schedules - $400 Procedure 1b: Manage and update campus signage: AXIS TV, LED board, Hughes Stadium, marquee at Sutterville/Freeport Spring 2016 CPIO, A/V, Operations Replace AXIS TV screens - $11,338 New marquee needed at Sutterville/Freeport - $100,000 Procedure 1c: Further develop a college communications initiative centered around the theme: “Opportunities Abound” Ongoing/ All 2015-16 CPIO Resources will be spent on above materials Objective 2: Institutionalize brand concept throughout main administrative services Procedure 2a: Create Professional Development seminars/webinars Ongoing/ all 2015-16 CPIO; PRT; Webmaster; A/V personnel; Various departmental/program directors; graphic impressions CTE brochure - $15,000 (in conjunction with Stevenson Media) Various SS brochures, fliers, posters, etc. SSSP Procedure 2b: Ongoing dialogue with administrative campus departments
Objective 3: Assist the Learning Centers in West Sacramento and Davis in marketing their services. Procedure 3a: Create collateral materials for targeted dissemination; including course schedules, brochures, etc. Ongoing/ all 2015-16 CPIO; PRT; Webmaster; A/V personnel; West Sacramento Dean; Davis Dean; graphic impressions Various publications and event marketing (such as Food Truck Day, Preview Night, etc.) $35,000 SSSP Procedure 3b: Keep consistent presence on SCC Website (flip-flop between centers each week) Objective 4: Create a communications department under the Office of the President. Procedure 4a: Identify key personnel to comprise department (CPIO, PRT, III, Webmaster, Graphic Designer, etc.) Ongoing/ all 2015-16 Implementation by Fall 2016 CPIO, President, VPA, VPSS, IT Dean Procedure 4b: Hire Clerk III to handle admin duties of PIO office - July 2015 CPIO, President $37,850 + benefits (15,707) = $53,257 Objective 5: Plan, market and communicate the SCC 100th anniversary Procedure 5a: Develop 100th anniversary Task Force (Pre-2015-16) Ongoing/ all 2015-16 Implementation all 2016-17 Foundation Director, CPIO, PRT, President, 100th Task Force, Webmaster; A/V personnel; Various departmental/program directors; graphic impressions Procedure 5b: Create marketing opportunities for campuses Ongoing 2015-16 Implementation in 16-17 Same as above Boulevard Banners $14,000 City of Sacramento Special Event Permit - $300 Video camera, microphones, editing software - $8,500 Objective 6: Assist athletics department in marketing website and communications Procedure 6a:Contract with sports photographer/web editor Ongoing/ all 2015-16 CPIO; PRT; Webmaster; A/V personnel; Various departmental/program directors; graphic impressions Photography stipend - $10,000 Objective 7: Enhance Public Information Procedure 7a: CPIO & PRT attend 2015 CPIO, President R/T Flights - $550 4 Nights hotel $550
Office performance by supporting staff development opportunities for both the Communications and Public Information Officer (CPIO) and the Public Relations Technician (PRT). association conference in San Diego April 23-24 Various trainings that become available Total $1,100 Procedure 7b: CPIO Attend NCMPR Summer Institute June 11-12 in St. Louis June 2015 CPIO, President R/T Flight $485 2 Nights hotel $300 $785 DATE: Plan updated Original plan REVIEW CYCLE: Annual