The dental profession, including individual practitioners, the Local Dental Committee and the Local Dental Network Other dental staff, for example dental nurses, hygienists, reception staff, practice managers Community and voluntary sector organisations (as a conduit to their memberships or communities) Healthwatch organisations in West Yorkshire (as a channel to target specific patient groups) MPs and Councillors Overview and Scrutiny Committees with health responsibilities Health and Wellbeing Boards Local Authority leadership, including Public Health departments GPs (via Clinical Commissioning Groups, CCGs) CCGs’ public engagement and communication teams Medical / Dental Indemnity Organisations Messages Underpinning all of the communications and engagement will be the following overarching messages: National guidance (NICE) says we don’t necessarily need to attend the dentist every 6 months for a check-up, the recall interval should be based on the dentist’s assessment of each individual’s oral health and risk of developing disease; Patients should be involved in and understand the clinical reasons for the recall interval. This conversation between clinician and patient is key; Guidance states that the recall period can be up to 24 months for adults with healthy teeth; A research study by the General Dental Council has indicated that 90% of patients would find a longer recall interval of 9 months acceptable; The messages in the Healthwatch video encourage people to ask for a longer interval period when the dentist deems this is appropriate; Emphasise the time and money saved, a “reward” for patients for looking after their teeth and taking care with their diet and health choices; Increasing the dental recall interval for people at low risk of developing oral disease give dentists more capacity and increase the availability of dental services. Communication channels Stakeholder group Requirements and communication products Channels of communication Responsibility Patients of general dental services Patient leaflet on Recall Matters, using same branding as animated film, produced in January 2018. (Product 1 in list below) Delivered to dental practices by NHS England Healthwatch Kirklees produced, NHSE distributed Jan.18 Patient and carers groups Patient leaflet on Recall Matters (product 1), distributed electronically with short version Email to patient groups and organisations in West Yorkshire Distributed by Local
briefing (product 2) on the project as a whole Healthwatch organisations Members of the public Social media posts (in Social Media Toolkit, product 4) the Healthwatch animated film (product 3) to raise the issue of asking for longer recall intervals where appropriate News reports in conventional media, via media briefing pack (product 5), radio interviews, TV interviews Facebook Twitter Paid advertising News websites Local papers Local radio Local TV National media (potentially) Healthwatch Kirklees, working with other Healthwatch organisations Dental practitioners Introductory letter (product 6) explaining the project, sent November ’17 Checklist of modifying factors (product 7, sent Nov. ‘17) written updates accompanying monthly distribution of data (at discretion of NHSE) Verbal briefings and updates British Dental Association Bulletin Written update to all practices (project mid-point) Final report and evaluation (January 2019) Emails to all practices in West Yorkshire from the NHSE Dental Commissioning Team NHSE attending meetings of the Local Dental Network and the Local Dental Committee BDA Bulletin distributed direct to dentists NHS England staff, (with the support of PHE, Healthwatch, CDO) BDA with the support of Healthwatch Kirklees Other dental staff Recall Matters leaflet for members of the public (pdf) Short version briefing giving wider context of project (pdf) Emails to practice staff including receptionists NHSE with the support of Healthwatch Kirklees Community and voluntary sector organisations Recall Matters leaflet for members of the public (pdf) Short version briefing giving wider context of project (pdf) Distribution through VCSOs’ newsletters, mail shots, websites Healthwatch Kirklees Healthwatch Recall Matters leaflet for members of the public (pdf) Short version briefing giving wider context of project (pdf) Social Media toolkit Copy of media briefing pack for media Healthwatch mailing lists and newsletters Healthwatch websites
MPs and Councillors Targeted letter More detailed information sheet giving wider context of project (product 8) Written briefings Face-to-face meeting at their request Healthwatch Kirklees and STP Overview and Scrutiny Committees for Health Targeted letter More detailed information sheet giving wider context of project (pdf) Written briefings Attendance at meetings at their request Health and Wellbeing Boards Targeted letter More detailed information sheet giving wider context of project (pdf) Updates as required distribution of material Attendance at meetings at their request Healthwatch Kirklees Healthwatch The West Yorkshire and Harrogate Health and Care Partnership (formerly the STP) Targeted letter More detailed information sheet giving wider context of project (pdf) Presentations at an STP leadership meeting Healthwatch Kirklees (RD to seek agenda item) LA council leadership, Public Health Targeted letter More detailed information sheet giving wider context of project (pdf) Updates as required Email distribution of material Presentation and meetings if required RD, RW through WY STP & KC GPs (CCG member practices) Targeted letter More detailed information sheet giving wider context of project (pdf) Updates as required Through communications leads in each CCG Comms. leads CCGs in West Yorkshire, engagement and communication teams Targeted letter accompanied by short version briefing, patient leaflet and link to film for distribution by CCGs Public engagement video and adverts to be sent to local communication and engagement contacts Healthwatch Kirklees Summary list of communication resources: Patient leaflet on Recall Matters, (produced January 2018)