Print: The most traditional, but sometimes the most effective way of talking to your audience. Internal publications still work if they have a clear purpose, especially for staff that are out and about on the frontline way of sharing information, knowledge and insights. Topics that don’t need discussion Non-urgent information for your audience to refer to Deep dive into topic areas Promote an event or campaign Provides a consistent message to the entire organisation Good way to share detailed/ in-depth information Source of reference information Can be expensive Hard to track take up and understanding Information is not immediate Awareness Inform Educate Reinforce Communication channel Interaction When to use Strengths Limitations Outcome(s) Online: This can encompass e-newsletters, Yammer groups, WebEx so there’s plenty to choose from Two-way Great ways to share information, policies and business critical information. Interactive Two-way Fast, consistent and convenient Effective ‘pull’ channel Can be effectively tracked and measured Requires necessary infrastructure and can be costly Not everyone has access Hard to track take up and understanding Inform Collaboration Involvement Social media (internal): Increasing in functionality, App based tools (e.g. Yammer) are useful to reach mobile/remote teams. Empower your audience to access content when and where they want need it Two-way and interactive Promote dialogue and discussion on a range of topics Knowledge transfer Can be used to build a sense of community and belonging. Raised leadership visibility/build internal brand Accessible any time Two-way and interactive Enables transfer of knowledge and sharing of experiences Builds relationships and sense of community Requires infrastructure Content needs to be monitored on a daily basis Needs to be actively managed to maximise return on investment Collaboration Involvement Persuade/ reinforce
Intranet: Interactive channels that can support a push – pull approach Can be broadcast or two-way with comments on blogs, articles, polls, like / rating function Business as usual/news/ updates Knowledge repository launches Fast and consistent way of sharing messages Interactive via chat rooms and use of blogs Easy to measure audience take up Not everyone may have access Relies upon the recipient to search for information Inform Collaboration Involvement Communication channel Interaction When to use Strengths Limitations Outcome(s) Email: Fast and cheap way to share information with Individuals or Groups One-way Topics that don’t need discussion Quick, easy and cheap Efficient way to information across large groups Targeted at recipients Can be tailored by group/ audience Hard to track take up and understanding Impersonal Information overload can be an outcome Inform Reinforce Video/film: Inspirational and emotional way of telling stories in a consistent and compelling way One way Get your message in the hands of a wider audience Visualise/bring to life a major initiative and campaign Visual and dynamic form of communication Way of reaching numbers of people with a consistent message Can be costly Authenticity could be questioned (e.g. make sure it is not over hyped) Mobile workers may find it difficult to access/ stream Awareness Inform Motivation generated