AOIT Web Design Master Vocabulary List This document provides all the key vocabulary terms presented in this course in one convenient place. The terms are listed alphabetically; the lesson number identifies the first time a term is introduced in the course. To use the words only from a particular lesson, please see the Key Vocabulary resource included in the Teacher Resources document for that lesson. Term Definition Lesson # above the fold The portions of a webpage that are visible without scrolling. 13 absolute path A link for accessing another web page that is the actual full and complete URL for that page. Absolute paths are best used for links to pages and sites outside of your website (e.g., ). 9 accessibility The degree to which a website can be used by and benefit as many people as possible. 11 angle brackets The characters (< >) that set HTML tags off from the rest of the text on an HTML page. These two symbols enclose all HTML tags. 4 animation Elements that move on a web page. Flash is commonly used to make animation on websites. 5 associate’s degree (or AA) An academic degree given for successful completion of a course of study at a two-year college. 14 attributes Words with a specified meaning in HTML that are used in a tag to provide additional information about HTML elements. They are used, for example, to indicate the file name and location (URL) of an image, or to give an HTML element a name that when referenced in a style sheet can place the element in a location on the page, give its dimensions, or change its color. 4 bachelor’s degree (or BA or BS) An academic degree typically requiring four years of study, conferred on someone who has successfully completed undergraduate studies; a bachelor of arts is a BA and a bachelor of science is a BS. 14 background color The background color property in a website’s HTML code sets the color of the background of an entire web page or of an element within the web page. 8
web server log A file that is automatically generated by a server that contains information on the activity of a particular website. 13 web traffic A metric for measuring website success that tallies the number of unique users who visit a site or the number of page views that a site receives. 3 web-based publishing editor A website that allows users to post pages in a browser. 5 weblog A journal or commentary website, usually devoted to a particular person, community, or topic, that allows individuals to respond to what has been written by posting comments. Also referred to as a blog. 2 website A collection of web pages that are usually linked together by hyperlinks and share a common home page. It may be made available on the Internet by a business, an individual, an educational institution, or some other entity. 1 website creation The process of planning and creating websites. 1 website optimization The process of reducing the size and complexity of a website in order to maximize the performance and speed of the site. 12 website statistics Data analysis of a website that tracks information such as the number of visitors to a site, the path from which they enter the site, the number of page views, keyword analysis, returning vs. new users, and so on. 12 wide navigation A navigation scheme that provides links to all pages through a single horizontal or vertical set of links. This style of navigation is not recommended for more than 10 links. 7 wireframe A visually neutral layout that suggests a site’s navigation, content, general layout, and flow. Wireframes are used to show the placement of elements on a web page. Wireframes are also useful to “inventory” content and features to ensure all are included, and they are the roadmap for coding and designing the site. 6 World Wide Web Abbreviated as www, and also called the web, it is a system of interlinked hypertext pages and networked computers. 2