You do not shy away from contradicting others. Contrary You are easy to please and try to avoid confrontation. You hold yourself in high regard and are satisfied with who you are. Proud Modesty Modest You are uncomfortable being the center of attention. You are comfortable using every trick in the book to get what you want. Compromising Morality You think it is wrong to take advantage of others to get ahead. You think people should generally rely more on themselves than on others. Hard-hearted Sympathy Empathetic You feel what others feel and are compassionate toward them. You are wary of other people's intentions and do not trust easily. Cautious of others Trust Trusting of others You believe the best of others and trust people easily.
Conscientiousness Extraversion Emotional range Openness High Low High Low High Low High Low High Helpful, respectful, polite happy, friendly, merry, jovial agreeable, obliging, humble, lenient Sentimental, affectionate, sensitive, soft, passionate Generous, pleasant, tolerant, peaceful, flexible Genial, tactful, diplomatic, deep, idealistic Dependent, simple Low Strict, rigid, stern impolite, distrustful, thoughtless abrupt, crude, rough Cynical, wary of others, reclusive, detached, impersonal Critical, selfish, antagonistic, grumpy Insensitive, Shrewd, eccentric, Coarse, tactless, curt, callous Conscientiousness Conscientiousness is a person's tendency to act in an organized or thoughtful way. Facet People who score high... Achievement striving / Try hard to achieve excellence. Their drive to be recognized as considerate passionless
You are content with your level of accomplishment and do not feel the need to set ambitious goals. Content Driven You set high goals for yourself and work hard to achieve them. You would rather take action immediately than spend time deliberating making a decision. Bold Cautiousness You carefully think through decisions before making them. You do what you want, disregarding rules and obligations. Carefree Dutifulness Dutiful You take rules and obligations seriously, even when they are inconvenient. You do not make a lot of time for organization in your daily life. Orderliness You feel a strong need for structure in your life. You have a hard time sticking with difficult tasks for a long period of time. Intermittent Self-discipline You can tackle and stick with tough tasks.
You frequently doubt your ability to achieve your goals. Self-efficacy You feel you have the ability to succeed in the tasks you set out to do. Agreeableness Extraversion Emotional range Openness High Low High Low High Low High Low High Dependable, responsible, reliable, mannerly, Stern, strict, rigid alert, firm, Cautious, confident, punctual, formal, thrifty Particular, Thorough, steady, consistent, logical Sophisticated, perfectionistic, industrious, dignified, refined Traditional, Low Rash, Unruly, Indecisive, aimless, Scatterbrained, inconsistent, erratic, forgetful, impulsive Informal, low-key quirky Foolhardy, illogical, immature, haphazard, lax
It takes a lot to get you angry. Anger Fiery You have a fiery temper, especially when things do not go your way. You tend to feel calm and Self-assured Anxiety Prone to worry You tend to worry about things that might happen. You are generally comfortable with yourself as you are. Content Depression Melancholy You think quite often about the things you are unhappy about. You have control over your desires, which are not particularly intense. Hedonistic You feel your desires strongly and are easily tempted by them. You are hard to embarrass and are self-confident most of the time. Confident You are sensitive about what others might be thinking of you. You handle unexpected events calmly and effectively. Calm under pressure Susceptible to stress You are easily overwhelmed in stressful situations.
Artistic interests Love beauty, both in art and in nature. They become easily involved and absorbed in artistic and natural events. With intellect, this facet is one of the two most important, central aspects of this characteristic. Emotionality / Emotionally aware / Depth of emotions Have good access to and awareness of their own feelings. Imagination View the real world as often too plain and ordinary. They use fantasy not as an escape but as a way of creating for themselves a richer and more interesting inner-world. Intellect / Intellectual curiosity Are intellectually curious and tend to think in symbols and abstractions. With artistic interests, this facet is one of the two most important, central aspects of this characteristic. Liberalism / Authority challenging / Tolerance for diversity Have a readiness to challenge authority, convention, and traditional values. Description of LOW value Description of HIGH value
Description Term Facet Term Description You enjoy familiar routines and prefer not to deviate from them. Consistent You are eager to experience new things. You are less concerned with artistic or creative activities than most people. Unconcerned with art Artistic interests of art You enjoy beauty and seek out creative experiences. You do not frequently think about or openly express your emotions. Dispassionate Emotionally aware You are aware of your feelings and how to express them. You prefer facts over fantasy. Down-to-earth Imaginative You have a wild imagination. You prefer dealing with the world as it is, rarely considering abstract ideas. Concrete Intellect You are open to and intrigued by new ideas and love to explore them.
You prefer following with tradition to maintain a sense of stability. Respectful of authority You prefer to challenge authority and traditional values to help bring about change. Agreeableness Conscientiousness Extraversion Emotional range High Low High Low High Low High Low High Idealistic, deep, tactful, genial Shrewd, eccentric, individualistic Analytical, perceptive, informative, articulate, dignified Unconventional, quirky Worldly, eloquent, intense Introspective, meditative, contemplating, self-examining, inner-directed Passionate, excitable, sensual Creative, intellectual, insightful, versatile, inventive Low Simple, Coarse, tactless, curt, callous Conventional, traditional Shortsighted, foolhardy, illogical, immature, haphazard Verbose, pompous Predictable, unimaginative, somber, apathetic, unadventurous Easily rattled, easily irked, insensitive Needs The second model, Needs, describes at a high level which aspects of a product are likely to resonate with the author of the text. The model includes twelve categories of needs based on Kotler's and Ford's work in marketing. The following table describes the twelve needs that are evaluated by the Personality Insights service.