Seven factsheets, What You Say Matters resource kit Racism It Stops with Me and the National Anti-Racism Strategy: One Year On report Cyber-racism and ‘tips for bystanders’ factsheets Building social cohesion in our communities – summary publication Videos What You Say Matters, 2013 Two Community Service Announcements (May 2013, June 2014) National Anti-Racism Partnership Secretariat support for 17 meetings, 2011 - 2015 Key Racism It Stops with Me activities Support provided to 29 campaign launches by supporters since commencement of current Race Discrimination Commissioner in (Race Discrimination Commissioner in 2013 (Commissioner attendance and/or merchandise provided) Five supporter recognition events, 2015 24 email newsletters sent to campaign supporters Rant Against Racism competition, 2014 Annual supporter survey, 2013 and 2014 Supporter resources including supporter toolkit and promotional merchandise (posters, pledge templates, pins, badges, stickers, lanyards, wristbands, coffee cups) produced and distributed to 364 campaign supporters since September 2012 How well was the Strategy implemented, and what difference did it make? As the Strategy projects are still in the early implementation stage it is too early to answer this question in relation to these initiatives – they will be considered as each project is evaluated. Much of the data at this stage focusses on the reach of impact of the Racism. It Stops with Me campaign. Supporter survey findings
‘Using bystander anti-racism to reduce race-based discrimination: Examining the frequency, potential, benefits, facilitators and obstacles of bystander ‘Addressing race-based discrimination in Australia – a cost-benefit analysis’ ‘Cyber-Racism and Community Resilience’, and ‘Standing up to racism and racial bullying among Australian school students’ (commencing 2015). The work undertaken to meet the Strategy objectives was primarily implemented through discrete projects addressing systemic issues of racism, racial discrimination and cultural diversity, and through the Racism. It Stops with Me campaign. National Anti-Racism Strategy projects Six key projects were developed and delivered in the last three years, targeting priority sectors identified in the Strategy. We undertook considerable preparatory research and consultation in developing these projects to ensure they met the target audience needs. Some projects prioritise raising awareness about racism and effective responses to it while others address systemic issues of discrimination or cultural diversity within a specific sector, such as employment or policing. Given the resourcing and breadth of the Strategy, projects have largely focused on creation of resources that could be widely used within target sectors and which built on and reinforced existing good practice. What You Say Matters resources for young people In 2013, the then Department of Families, Housing, Community Services and Indigenous Affairs (FaHCSIA) provided the means for anti-racism resources to be developed specifically for young people. We surveyed almost 2 400 young people aged between 13 and 17, to determine the most appropriate form and content for these resources. This was done with the support of FaHCSIA, the Young and Well Cooperative Research Centre, and a social media provider. We found that: Almost nine out of ten young people had experienced some kind of racism or seen it happen to someone else. 43 per cent said they had experienced or witnessed racism at school, and 33 per cent said they had experienced or witnessed it on the internet. anti-
Campaign evaluation Don’t Stand By. Stand Up! underwent a comprehensive formal evaluation by independent consultants, a requirement of VicHealth’s grant conditions. This was regarded as a positive step by FFV as it has helped the organisation to better understand whether the campaign is achieving its desired results and where it may need to be changed or strengthened. The purpose of the evaluation was to: Establish a baseline of the Victorian football community’s knowledge, awareness, confidence, attitude and behaviour in relation to race-based discrimination prior to the launch of the program Support the development of key messages and outputs prior to the launch of the program through baseline data collection Determine the extent to which the Victorian football community is aware of the program Determine the extent to which the football community’s knowledge, awareness, confidence, attitude and behaviour in relation to race-based discrimination has changed as a result of the program through a comparison of baseline and comparative survey and interview data Determine the effectiveness of the key program outputs, and Determine the extent to which the program is adaptable by other sporting codes. The evaluation report indicated that Don’t Stand By. Stand Up! achieved its short-term outcomes in relation to raising awareness about the program amongst the Victorian football community. In addition, the report notes that ‘respondents with some level of familiarity with the program, on average, agreed that they were more confident that racism will be handled more effectively by their club as a result of the program. While respondents, on average, neither agreed nor disagreed that they were more confident that racism will be handled more effectively by FFV as a result of the program, those with higher levels of familiarity had more confidence in FFV’s handling of racism.’ The evaluators note that it is possible to conclude that ‘respondents’ average level of confidence in FFV will increase over time, as the Victorian football community becomes more aware of the program’. The evaluators observed that these findings should not be considered surprising when considering ‘the short timeframe between baseline and comparative data collection and the typical theory of change within education archetype programs such as ‘Don’t Stand By. Stand Up!’ Typically, beneficiaries of education programs experience increased knowledge and awareness in the short-term but changes in attitudes and behaviour are more medium and long-term outcomes and are also impacted upon by factors