Rover Archive high scoring reports for review by tobacco control projects Abstract Executive Summary Highlights Final Evaluation Report Other tobacco control projects Research potential objectives, strategies or evaluation activities Identify which strategies did and did not work Abstract Executive Summary Highlights Evaluation Report Coalition members, partners, community organizations Identify local needs and call to action Summarize successes and challenges results with stakeholders Abstract Executive Summary Highlights Final Evaluation Report Decision/policy makers Identify local needs and call to action Present compelling evidence Abstract Executive Summary Highlights Evaluation Report General public Identify local needs and call to action Share results with stakeholders Abstract Executive Summary Highlights Evaluation Report Presentation at conferences Abstract Executive Summary Highlights Final Evaluation Report
Evaluation Results Report every evaluation activity Results reported separately from data collection procedures Use tables and figures, if appropriate Implementation and Results No list of activities pasted from the plan! Tell the story _____evaluation and intervention activities where relevant in narrative Documents efforts for work to be _____________ __________________ Conclusions and Recommendations Conclusions and Recommendations List of Sources Works Cited Same Appendix Data Collection Instruments Appendix Optional Acknowledgements of Contents List of Tables, Figures, Appendices List of Acronyms and Abbreviations Optional
EXAMPLE: KEY OUTCOME AND PROCESS EVALUATION ACTIVITIES Evaluation Activity Purpose Sample Instrument Source Analysis Method Timing/ Waves Outcome Document/Record Review of county records showing collection of tobacco retail license fees + fines Measure evidence of enforcement, fines or suspensions Census of all licenses issued + compliance records in the city of Savannah Evaluation Consultant Tally of licenses, fines, and suspensions issued Year 3 1 Wave Store Observation ─ Signage Measure evidence of enforcement of signage area Random sample of 40 stores Project Staff Tally Post adoption 1 Wave Process Key Informant Interviews with city council members and retailers re: licensing policy Measure the of support and opposition to TRL; identify facilitators and barriers to policy adoption Purposive sample of 10 (5 in each of 2 cities) Evaluation Consultant Content analysis Year 1 1 Wave Statewide HSHC Observation Survey Measure the availability of various tobacco products and marketing Census of 160 retailers (optimal sample size) Stanford & Tobacco Control Evaluation Center (TCEC) Descriptive statistics Year 2 1 Wave Statewide HSHC Public Intercept Survey Measure public opinion on policy issues in the retail environment Convenience sample of 200 (100 in each of the 2 cities) English & Spanish Stanford University & TCEC Descriptive statistics Year 3 1 Wave Statewide HSHC Key Informant Interviews with city council members, supervisors and staff Measure the level of support and opposition to a variety of tobacco control issues Purposive sample of 8 (2 in each of 4 jurisdictions) Stanford University & TCEC Descriptive statistics and content analysis Year 3 1 Wave Statewide HSHC Media Activity Record Measure the level of support or opposition, as well as reach Purposive sample of 10 radio and online media outlets TCEC Descriptive statistics and content analysis Year 3 1 Wave