Shopping, Entertainment and Dining Q1: Please rank your feeling using the following five-point scale. Strongly Disagree Disagree Neutral (or do not know) Strongly Agree Rating Average Response Count Businesses provide good customer service 1% 3% 6% 57% 34% 4.2 866 Businesses provide a good variety for customers 2% 10% 13% 53% 21% 3.8 867 Businesses provide a variety of shopping options 3% 17% 17% 46% 17% 3.6 869 I prefer shopping Downtown to other locations 7% 24% 26% 25% 18% 3.2 865 Downtown has a variety of entertainment options 4% 19% 18% 46% 13% 3.4 865 Exciting events and activities occur in Downtown 3% 8% 17% 51% 21% 3.8 867 Restaurants offer a variety of dining options 1% 6% 8% 55% 29% 4.0 866 Restaurants offer a variety of family dining options 1% 13% 23% 47% 16% 3.6 864 Downtown has a variety of nightlife options 10% 25% 33% 26% 5% 2.9 867 Restaurants offer quality dining options 1% 4% 9% 56% 30% 4.1 866 Answered question 870 Skipped question 1
Downtown Interaction Q5: How often do you visit Downtown Staunton for the following: At least every week At least every month At least every few months Once or twice a year Never Rating Average Response Shopping 21% 35% 23% 16% 5% 2.5 744 Dining 26% 42% 20% 9% 3% 2.2 743 Entertainment 9% 29% 30% 20% 11% 2.9 741 Government Services 3% 10% 20% 32% 35% 3.9 742 Personal Services (hair salon, spa, etc.) 3% 14% 19% 15% 50% 3.9 744 Professional Services (attorney, bank, accountant, etc.) 13% 20% 13% 15% 38% 3.5 744 To attend a special event 4% 22% 34% 29% 10% 3.2 735 Other (please specify) 60 Answered question 744 Skipped question 127 Responses to “Other” option for Question 5 include: School and work Church-At least every week We live in Churchville 4 days and Norfolk 3 days/week Harry Potter to attend church - at every week Trolley maps and pamphlets are hard to understand and especially for elder or special needs which there was a simpler form I like to walk around to Pokemon GO gyms and pokestops downtown. It gives me motivation to walk around and get exercise. plays movies Go to Mary Baldwin functions regularly on campus
I go to church at St Francis my school is technically downtown! MBU To purchase health and organic food, Go to market Just to walk around Glass Blowing Love the events - wish they were better advertised Churches Work Staunton is my business meeting destination. I eat lunch downtown a lot during the week and on weekends with family and friends. If I shop in Downtown, I am usually looking for gifts. I do most shopping at grocery stores and box stores in Waynesboro for clothes and daily conveniences. Staunton Jams 4 per year would be nice, or bring back Shakin' at the Station. Sightseeing with visitors at least once a month. Farmers Market every week! I also work in downtown. The Dragon's Hoard is my favorite store. I visit that most often! To take out of town guests Work work, walk work Socializing Back SHAKIN' AT THE STATION Classes at MBU Just to get ice and walk around! work coffee shops often Whenever I find out there is one Farmers Market Take a Walk Work church - couple of times a month Work on a basis Whenever they have it Work in Staunton MBU College Runnig/Biking Show downtown to out of town visitors I work downtown Recreation (walking) Church Downtown I work downtown church walking Religious services Staunton downtown is too prehistoric I drive around and avoid the downtown area. Work Farmer's Market (Shopping/Dining) To attend Heifetz and Staunton Music Festivals in summer Just to walk around with my family. Note - all my professional services are either care of on line (banking) or generally out of town (medical). Q6: How much do you normally spend in Downtown Staunton on a typical visit on the following: Under $25 $25 - $50 $51 - $100 Over $100 Rating Average Response Count Shopping 40% 44% 14% 3% 1.8 732
Word of Mouth 76.3% 524 Other (please indicate in comment box below) 8.4% 58 Comments 221 Answered question 687 Skipped question 184 Top comments from Question 11 include: News Leader (57 mentions) Facebook (44 mentions) WHSV (21 mentions) Mary Baldwin (18 mentions) WMRA (15 mentions) WQSV (13 mentions) WNRN (11 mentios) Q12: Social media has emerged as a popular way to learn about activities and events in Downtown. Please indicate what kind of social media you use to get information about Downtown (check all that apply). Response Percent Response Facebook: Staunton Downtown Development Association’s Page 35.8% 246 Facebook: SDDA’s TJ Collins Interest List on Facebook 4.1% 28 Facebook: Individual Business Pages 42.5% 292 Facebook: Shop Staunton First Group Page 8.2% 56 Facebook: Events 39.7% 273 Twitter 5.5% 38 Instagram 10.9% 75 Snapchat 3.8% 26 Pinterest 2.6% 18 Content my friends post or share on their pages 44.8% 308 Not Applicable (I don’t use social to learn about Downtown activities.) 25.9% 178 Other Social Media (please list) 3.6% 25 answered question 687 skipped question 184
I just signed up. Don't go there enough to be worth it Do not visit downtown enough Was not aware. I didn't know there was one. I don't live here. I want to support these businesses by paying full prices. grad student: dont have money I don't it meets my shoppoing & dining needs I do not shop downtown Don't know what it is I will only live in this area for 6 more months I do not frequent the businesses on the card enough to feel the need to have one. I just ordered mine -- thanks! Too busy, grad student I don't shop enough downtown for it to be beneficial Very little disposable income for things other than the occasional coffee or lunch out I don't think I would use it that often Not enough selection of anything for males Not one person has asked me to sign up for one. heard of a "downtown discount card." Q15: The following is a list of special events that occur in Downtown Staunton. Please check all that apply to each event. I am unaware of this event I am aware of this event but have never gone (Please indicate why) I have gone to this event in the past and would like to go back I have gone to this event in the past but do not intend to go back (Please indicate why) I go to this event on a regular basis This is one of my favorite events Response American Shakespeare Center’s Productions at Blackfriars Playhouse 25 142 323 38 86 146 706 Shop Staunton First Saturdays (February, May, July, August, December) 355 127 160 11 46 13 702 Historic Staunton Foundation’s Winter Wine Festival 444 172 54 10 14 11 700 Staunton Farmers’ Market 47 102 253 15 179 156 704 Historic Staunton Foundation’s Walking Tours 262 312 88 10 14 16 695 Spectacle & Shenandoah Fringe Festival 539 112 32 3 6 4 693
Day 339 151 132 7 45 25 688 Sunspots Studios and Glassblowing’s Virginia Hot Glass Festival 168 211 216 20 62 33 694 Bridge Day Staunton 321 190 116 10 30 23 684 Staunton Jams (May and September) 190 158 201 17 62 76 686 Heifetz International Music Institute’s Performances 222 258 115 11 40 53 685 Family Night Out 426 162 64 3 21 13 682 Sunspots Studios and Glassblowing’s Staunton Folk Festival at the Sunspots Pavilion 296 204 129 5 39 24 689 Queen City Potter Party 353 180 85 4 18 57 683 Staunton Restaurant Week: Eat. Drink. Downtown. 256 182 160 9 52 47 690 Shenandoah Concert’s Shenandoah Valley Blues & Brews Festival 253 267 107 11 33 19 684 Staunton Music Festival 240 235 132 6 46 41 689 SPAC’s PAC ‘n the Streets 266 172 151 27 37 35 680 SAAC’s Beer and Craft Festival 395 187 59 4 27 14 681 Halloween Downtown 245 212 132 9 48 49 683 Sparkles & Sweets 331 118 104 9 62 78 686 Veterans Day Parade 287 170 135 16 48 32 680
County, Virginia Albemarle County MBU Grad Student in city of Staunton outside of downtown MDCHS student: Fishersville Rockbridge County Fishersville college student of mary baldwin physical therapy program Charlottesville Harrisonburg I have a residence in Staunton; but divide my time between my residence in CA and Staunton. Fishersville Buena Vista, VA Live in Staunton with my mother outside of downtown when I'm in school at Murphy Deming. Otherwise I live in North Carolina - but visit often. harrisonburg Roanoke Own a farm in Churchville that we use on weekends/ summer Sears Hill, which is inexplicably excluded from downtown's tax and other benefits b/c it's on the wrong side of the RR. If Staunton actually, viably wants to improve the lives and businesses of those who live and work off East Beverley, it will extend its incentives to places like Sear Hill, Newtown and the West End. To concentrate on the narrow tourist strip from Trinity church to Stonewall Jackson Hotel is arbitrary, capricious and abundant unfair to city taxpayers. Draft Middlebrook Lexington Charlottesville, but I work for MBU Chesterfield Newtown Historic district Professional on Mary Baldwin Campus Crozet Mary Baldwin Fairfax but own property in downtown Charlottesville Charlottesville Charlottesville and part time in fishersville Afton Based on the map you provided I am just barely outside of "downtown" Staunton. Harrisonburg Q22: What is your highest education level? Response Percent Response Count High school incomplete or less 1.0% 7 High school graduate or GED 5.5% 39 Some college 23.1% 163 College degree 37.2% 263 Masters degree or higher 33.2% 235 Answered question 707 Skipped question 164 Q23: Which of the following best describes your race? Response Percent Response Count White 87.9% 617 or African-American 4.6% 32 Asian or Asian-American 1.3% 9