Party Size Overall, the average (weighted) party size for the sources tested was 2.4 people per party. This is slightly lower than the 2014 party size of 2.6. Party Size by Year 2010-2015 Year 2011 2012 2013 2014 2015 Party Size 2.1 2.3 2.5 2.6 2.4 The average size of those who visited Alaska (all modes of transportation) was 2.4, Alberta (all modes) 2.0, British Columbia (all modes) 2.1 and Yukon (all modes) 2.3. Those who visited Alaska and/or a Canadian province had an average party size of 2.2. Size by Source and by Jurisdiction 2015 Source Through CAN & AK #1 Alaska Convert All Modes #2 Alberta Convert All #3 B.C. Convert All Modes #4 Yukon Convert All Modes #5 Visit AK or CAN #6 Sample N=536 N=997 N=479 N=618 N=537 N=997 AARP RV 3.0 3.0 2.0 3.0 2.0 3.1 Nat. Geo. 3.0 3.0 1.8 2.0 2.0 2.9 Family 2.4 2.4 1.7 2.0 2.2 2.3 All Other Sources 2.4 2.4 2.0 2.1 2.3 2.2 2.4 2.4 2.0 2.1 2.3 2.2 Number of Visitors Generated The overall number of visitors generated by all sources who drove to Alaska was 11,108, a decrease compared to 13,538 in 2014. Number of Visitors Generated 2010-2015 Year Number of People Who Drove though Canada and into Alaska 2015 11,108 2014 13,538 2013 15,937 2012 10,052 2011 9,473
North to Alaska travel guide recipients who drove though Canada and into Alaska were asked if they visited the North to Alaska website. In 2015, two of every three (61 percent) of all Alaska visitors who drove through Canada and into Alaska visited the North to Alaska website. Among other jurisdictions, 66 percent of Alberta visitors (all modes), 61 percent of B.C. visitors (all modes), and 66 percent of Yukon visitors (all modes) visited the North to Alaska website. Website Visitors by Jurisdiction 2015 Website Visitors Alaska (Drive Only) Alberta (All Modes) B.C. (All Yukon (All Modes) Same N=1021 N=737 N=1017 N=1556 Yes 61% 66% 61% 66% No 28 25 26 27 Don’t Know 1 9 13 7 Influence of North to Alaska Website Visitors who visited the North to Alaska website were asked if the North to Alaska website influenced any of their travel decisions. Two in five (39 percent) of those who drove through Canada and into Alaska and visited the North to Alaska website said it influenced their decision to drive to Canada and Alaska. Three in five (61 percent) visitors said the website did not influence their decision to drive to Canada and Alaska. Influence of North to Alaska Website to Drive to Canada and Alaska by Jurisdiction 2015 Decision to Drive to Canada and Alaska Drove Through CAN & AK Alaska Convert All Modes Alberta Convert All B.C. Convert All Modes Yukon Convert All Modes Total Visit AK or CAN N=347 N=625 N=450 N=626 N=357 N=933 Yes 39% 35% 38% 37% 34% 41% No 61 65 62 63 66 59 Nearly three in four (73 percent) visitors who drove through Canada and to Alaska and visited the North to Alaska website said the website influenced their selection of driving routes or travel itinerary. One in four (27 percent) said the website did not influence their driving routes or travel itinerary.
Influence of North to Alaska Website in Selection of Driving Routes or Travel Itinerary 2015 Selection of Driving Routes or Travel Itinerary Drove Through CAN & AK Alaska Convert All Modes Alberta Convert All Modes B.C. Convert All Convert All Modes Total Visit AK or CAN Sample N=345 N=621 N=450 N=625 N=355 N=930 Yes 73% 69% 73% 69% 69% 66% No 27 31 27 31 31 34 Two in three (68 percent) of those who drove through Canada and into Alaska and visited the North to Alaska website said the website influenced their selection of communities to visit. One in three (32 percent) said the website did not influence their selection of communities to visit. Influence of North to Alaska Website in Selection of the Communities to Visit 2015 Selection of Communities to Drove Through CAN & AK Alaska Convert All Modes Alberta Convert All Modes B.C. Convert All Modes Yukon Convert All Modes Total Visit AK or CAN Sample N=346 N=621 N=450 N=623 N=356 N=927 Yes 68% 66% 66% 67% 67% 65% No 32 34 34 33 33 35 Nearly half (46 percent) of those who drove through Canada and into Alaska and visited the North to Alaska website said the website increased the length of their trip in order to see and do everything. Half (54 percent) said the website did not increase the length of their trip. Influence of to Alaska Website to Increase Length of Trip to See/Do Everything 2015 Increased Length of Trip to See/Do Everything Through CAN & AK Alaska Convert All Alberta Convert All Modes B.C. Convert All Modes Yukon Convert All Modes Total Visit AK or CAN Sample N=339 N=615 N=443 N=616 N=351 N=916 Yes 46% 42% 46% 46% 44% 45% No 54 58 54 54 56 55 Three in five (61 percent) of those who drove through Canada and into Alaska and visited the North to Alaska website said the website influenced their selection of a specific
Driving Vacation from Lower 48 through Canada and into Alaska 83% 55% 71% 55% 67% 55% Fly to Alaska then Drive Once Inside Alaska 0 13 2 13 4 13 Driving Vacation with Portions on Alaska Marine Highway 14 12 12 12 13 12 Driving Vacation with Portions on the BC Ferry 2 3 2 33 2 3 Fly to Alberta, Yukon or BC, then Drive Once Inside Canada and Alaska 1 2 0 3 2 2 Other 0 15 13 14 12 15 Community First Boarded Ferry Visitors who indicated part of trip was on the ferry were asked which community they first boarded the ferry. 2015 visitors who took the ferry, one in four boarded in either Haines (25 percent), Bellingham (26 percent), or Prince Rupert (23 percent). Community Boarded Ferry 2015 Community First Board Ferry 2012 2013 2014 2015 Sample N=309 N=552 N=599 N=81 Haines 33% 25% 22% 25% Bellingham 23 24 24 26 Prince Rupert 18 14 22 23 Whittier 8 4 6 5 Valdez 4 4 3 2 8 12 11 7 Visiting Canada Once Inside Alaska Visitors who flew to Alaska then drove once inside Alaska were asked if they also visited Canada or the Yukon at any point after they were in Alaska. Among 2015 visitors who flew to Alaska then drove once in Alaska, one in seven (15 percent) visited Canada or the Yukon at some point. Visiting Canada ― Flew to Alaska Then
North Carolina 3 6 2 2 1 Utah 1 1 1 1 1 Idaho 0 1 1 1 1 Alabama 3 0 1 1 1 Kansas 3 0 1 1 1 New Mexico 1 0 1 1 1 Louisiana 0 0 1 1 1 of Residence by Jurisdiction 2015 Alaska Convert All Modes Alberta Convert All Modes B.C. Convert All Modes Yukon Convert All Modes All Visitors CAN or AK Washington 8 3 17 8 14 Oregon 12 6 10 11 10 Florida 10 11 6 6 8 Missouri 3 3 6 8 4 Tennessee 6 3 3 0 4 Utah 1 8 4 8 4 Texas 4 6 1 3 3 Arizona 4 6 4 3 3 Illinois 3 6 4 6 3 Wisconsin 4 6 4 6 3 Minnesota 4 0 4 0 3 New Jersey 2 0 0 0 2 Michigan 2 6 3 3 2 Ohio 2 3 1 6 2 New York 2 3 1 0 2 Indiana 2 0 0 0 2 1 0 3 3 2 Colorado 2 0 1 3 1 Pennsylvania 3 3 1 0 1 North Carolina 1 0 0 0 1 Iowa 2 0 1 0 1 Virginia 1 0 0 0 1 Georgia 2 3 0 0 1 Alabama 1 0 0 0 1