more easily relate to the band by putting a face to the music (Cherry, 2011, para. 1). It is important to create high quality images so images can later be turned into promotional pieces for festival advertising, concert promotions, newsletters, press releases and other promotional activities (Cherry, 2011, para. 4). Creating visual content puts a face to the name and allows the band to brand themselves. It creates more recognition through the band's personality. A band consists of as many personalities as it does members and if you can, aim to capture each individual (Bray, 2009). Creating a logo to make a band stand out is challenging but crucial. When a band creates a logo, they are creating a brand that represents who they are in a simple visual message. A band's logo allows the band to develop a symbol of individuality (Blain, 2005, p. 329). The symbolic connotations associated with certain elements of a logo (e.g., color and typeface) and with a brand name (e.g., sound) have been found to influence both specific brand perceptions and overall brand evaluations (Yuwei, 2016, p. 710). Having an accurate representation of who the band is by visually describing their music genre and foundation is important in developing a band’s logo. Working Theory Explained The Elaboration Likelihood Model developed by Richard Petty and John Cacioppo provided a general framework for organizing, categorizing, and understanding the basic processes underlying the effectiveness of persuasive communications (Petty, 1986, p. 125). This model is based on the idea that attitudes are important because they guide decisions and other behaviors, persuasion being the primary source of the result of attitudes (Petty, 1986, p. 176). Through the use of persuasion, it is possible to obtain followers as well as fans on social media platforms.
Morris, J. W. (2014). Artists as Entrepreneurs, Fans as Workers. Popular Music & Society, 37(3), doi:10.1080/03007766.2013.778534 Petty, R. E., & Cacioppo, J. T. (1986). The Elaboration Likelihood Model of Persuasion. In Communication and persuasion (pp. 1-24). Springer New York. S. B. (2009, November 11). 15 Top Tips for Band Photography. Retrieved October 07, 2016, from Wu, B. (2016, April 06). Facebook Inc. Is Still The Most Popular Social Platform Among Millennials. Retrieved from Yocco, B.V. (2014). Persuasion: Applying the Elaboration Likelihood Model to Design. Retrieved November 09, 2016, from Yuwei, J., Gorn, G. J., Galli, M., & Chattopadhyay, A. (2016). Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments. Journal of Consumer Research, 42(5), 709-726. doi:10.1093/jcr/ucv049 Appendices Appendix A – Band Logo / Sketchbook Process Appendix B – Stickers with Logo
Appendix C – Social Media Planner Appendix D – Social Media Posts Appendix E – Social Media Messages, Feedback and Comments Appendix F – Social Media Analytics Appendix G – Bumpin’ for Baton Rouge Survey Appendix H – Online Survey (with Link) Appendix I – Emails Appendix J –Bumpin’ For Baton Rouge Flyer and Set List Appendix K – Band Video (Links) Appendix L – Photo Shoot / Band Practice Appendix M – Permissions Appendix A – Band Logo / Sketchbook Process