Goal-Strategy-Objective Progression Goal Strategy Objective A goal is a broad statement of a major result, improvement or accomplishment A strategy is a method or approach we will use to achieve the goal An objective is a specific, concrete, measurable statement of what will be done usually within a one-year time framework. It carries out a strategy and helps to accomplish the goal. Sample Goal. Expand and diversify the revenue base to support anticipated program growth. Sample Strategy. Increase association membership. Sample Objective. The Membership Manager and Membership Committee will increase 2013 association membership revenue by at least 25% ($142,000) by December 31, 2013 Sample Goal. Expand and diversify the revenue base to support anticipated program growth. Sample Strategy. Increase board involvement in fund development. Sample Objective. The Board of Directors in collaboration with the Director of Institutional Advancement will develop and implement a plan to increase board fund-raising capacity and raise at least $150,000 in 2013; annual board fundraising plan for 2013 developed by November
15, 2013. Objective Planning Worksheet Objective Planning Worksheet Format to be Used to Develop Action Plan for Each Goal Objectives Responsible Party Collaborators/ Partners Time Frame Resource Requirements Measure Insert objectives here: As a starting point, review Original Ideas for Strategy identified at the Planning Retreat. You can also consult the original critical issue briefing paper Identify the position or group that will be primarily responsible for the accomplishment of this objective. Based on available information, refer to already existing positions and groups. If needed identify new position or group and tag it with the words "yet to be established". Identify current or potential new partners that could play a role in implementing this objective. Identify month and year completion date. The Strategic Planning Committee, at a future meeting, will review proposed completion dates and coordinate implementation deadlines as needed Identify resources needed to implement this objective. Consider staff time, financial support, etc. Identify measures of success for the objective; Measures may include: Process measures, for example, “Three year revenue development plan completed and submitted to board for action”. Outcome measures, for example, “Revenue diversification targets achieved.” Here is a sample objective: Objectives Responsible Party Collaborators/ Partners Time Frame Resource Requirements Measure Develop and implement a comprehensive public education and outreach plan with defined public, governmental and industry support and awareness targets. Yet to be established Liaison Committee Related foundations and societies with established PR plans October 2013 (plan submitted to board for approval) November 2013 and ongoing - implementation Staff time; volunteer time Plan completed and submitted to Board for action; Support and awareness targets achieved
Committee Plan Reporting Form Reporting Quarter ______ Board Committee _________________________________________________ Strategies Assigned to Committee 2012 Objective Quarterly Committee Progress/Results EXAMPLE: Generate more revenue from special events. EXAMPLE: The Fund Development Committee will generate at least $285,000 net from not more than 3 special events by December 31, 2013. Annual Dinner in May raised $135,000 net. EXAMPLE: Increase the effectiveness of the board and its committees. EXAMPLE: The Governance Committee will design a board member evaluation process, submit for board approval, perform the first annual board/board member evaluation and report results by October 1, 2013. Evaluation process designed and approved by Governance Committee; submitted for board approval Form to be filled out on a quarterly basis by committee chair and submitted to Board President.