Really Simple Syndication Feeds- RSS is a web feed formats used to publish frequently updated works- such as news headlines, blogs, and audio-video in a standardized format. THE CONCEPT OF GENERATIONS Generation refers to a cohort or a group of people, who shares birth year as they move through time together. They share a common outlook on the basis of their experience. Today there are basically four distinct generations in the workforce: Table-1: The Generation Traditionalist/Matures/Loyal Baby Boomers Gen X Millennials Date of Birth Born between 1929 - 1945 Born between 1946-1964 Born between 1965 - 1979 Born in 1980’s and extending to the late 1990’s Characteristics Generation shaped by “conflict and the events of the Great Depression” Generation influenced by “an extended period of economic prosperity, progressive social change and resulting optimism about the future” Generation “impacted heavily by social and economic upheaval and thus less optimistic but more self-reliant than generations before” “the most educated, connected, confident, and independent generation in recent history” POTENTIAL USE OF WEB 2.0 TECHNOLOGY IN THE RECRUITMENT PROCESS OF GEN NEXT Web 2.0 technologies are at the boom among younger generation of IT users. Gen Next is much more tech-savvy, as they were brought up in the digital world, as well as they are the most avid user of social networking sites. Therefore, Web 2.0 provides ample opportunities in a more creative, innovative and targeted manner to reach active as well as passive job-seeker.
1. Amardeep Singh, Rishi and Sumit Goyal “Getting Gamification Right”,Infosys Labs Briefings,VOL 11 NO 3,2013. 2. Maggie Buggie,Pramod Appukuttan,”Let the Games Begin Using Game Mechanics to Drive Digital Transformation”, Capgemini Consulting. 3. Florin Oprescu1*, Christian Jones2 and Mary Katsikitis2,”I play at Work-Ten Principles for transforming work processes through gamification”,Hypothesis and Theory Article,VOL 5 Article 14 January 2014 4. Wojang Lee, Soojin Lee,” Who are Gen Y’ers and What do They Want From Their Employers?”,Cornell University ILR School Digital Commons @ ILR. 5. Whitepaper:”Gamification 101” Sources Wikipedia.”Generation Y".Retrieved from . ABSHIRE,T. (2013).What’s gamification got to do with a healthy workforce? Managing Benefits Plans,15(1),12-15. CHAPTER 10 Cyber Loafing and Workplace Productivity VIGNETTE The technological advances have brought about a revolution in the business world, affecting nearly all aspects of a working life. Bringing breakthrough technology into the workplace has far-reaching ramifications.Recent developments in online technologies have redefined the
things: It could be for interactive, it could be for international, it could be for something we haven't thought of yet." The Pluralist Generation (also abbreviated as Plurals) is a name coined by marketing firm Frank N. Magid Associates. According to Magid, the name "Plurals" reflects that they are the most diverse of any generation in the U.S.; Magid estimates that 55% are Caucasian, 24% are , 14% are African-American, 4% are Asian, and 4% are mixed race or other. A Magid whitepaper stated that Plurals exhibit positive feelings about the increasing ethnic diversity in the U.S.,and they are more likely than older generations to have social circles that include people from different ethnic groups, races and religions. According to Magid, Plurals are "the least likely to believe that there is such a thing as the American Dream," while Boomers and their Millennial children are "more likely to believe it". Gen Z fill the classrooms of the K-12 educators. An exact starting point and stopping point are always unclear in generational labels, but this group has the distinction of living in a world that has always had the internet. Note that the Gen Zs do have an end date, somewhere around 2010. The next group may be the Generation Alpha. RESEARCH METHODOLOGY This is a conceptual study. Facts have been derived from secondary as well as primary sources. Interaction, focus group discussions have been conducted among parents to understand and address parenting issues. Similarly teachers from reputed schools have been approached to understand their say on this topic. Statements have been structured which have been further validated from existing literature. FINDINGS Facts about Gen Z based on the Focus Group Discussions: Generation Z characteristics which are influencing parenting and teaching style. Few inferences can be drawn about the characteristics of Generation Z only time will tell the changing attributes of this Young Dynamic Versatile Multi Tasker Generation. They are creative and innovative bubbling with energy and spirit