want to share with others or just with a few trustworthy people. I don’t know, privacy is related to trust as well.” (Cristina) “The most important private thing for me is the family. I will not publish anything about my girlfriend.” (Carlos) information / Private information / Private information and family Privacy as a sense of control “It is your decision what you want to share, and you have to learn how to protect yourself the same way you protect your wallet when you are on the streets.” (Claudio) “I do not publish anything embarrassing. Nothing I would not want my boss to see.” (Natalia) of control / what people decide NOT to publish / Sharing information / Personal information protection / personal information concerns Content and social ties broadcasting (social privacy) “I don’t like Facebook because there is too much gossip. I can search for a person, and there it is, his or her entire history.” (Carlos) “I that somehow, Meddling in the lives of others / Rubbernecking / Criticism about monitoring others’ information / Desire to be updated about others’ lives
Privacy and life roles “Yes, it is just I, I have now become like this, I believe it is due to being a mom, because I didn’t use to see it that way ahhhh. Now, due to having a son, I do not even expose pictures of him that much. I mean, I do share them with mine [family members and friends] that is why I created another Facebook account, because I do like privacy. Therefore, I am now kind of backing the idea to care for privacy, but I think it is because I am a mom.” (Paula) Changes of life / children’s privacy protection / others’ privacy protection / changes in the modes of using Facebook and privacy What people share about themselves “I know some people share everything, everything. However, I am aware who my audience is and what part of me I want to expose. I do not share everything; it is not my entire life. It is just an online persona.” (Cristina) / awareness of who gets a message / What people expose of themselves / self-awareness
Personal information and privacy “I try to publish only generic or entertaining issues, but nothing that can expose my privacy and my personal information.” (Paulina) What decide to publish / parameters to publish or not / Degree of exposure / In which cases people publish content Face-to-face and Facebook relationships “People who do not filter what they share on Facebook, neither filter their comments in online conversations. Shown behaviors on social media are simply an echo of how those people actually are.” (Claudio) Face-to-face conversations / behaviors through Facebook / what is shared face-to-face / what is shared on Facebook How privacy is managed Safeguard strategies: Facebook account privacy settings “The time I modified [privacy settings] in order to just let my friends see my things […]. I modified that because before it was public, anyone who saw my name could check everything.” (Felipe) Modify default privacy settings / Protect access password / Define account with private access / Restrict public / Publish pictures with private access Safeguard strategies: Publication for specific targets “My Facebook profile is highly private and I information just with my friends. I have never published Create list of contacts / Content according to groups / Friends as trustworthy publics
anything with public access, and I set different lists of contacts to publish some stuff just for a group of friends.” (Carolina) Safeguard strategies: Use of different social media according to purposes “I use Facebook to connect with my family and closer friends, I use Twitter to publish more generic and public information.” (Angélica) Why use Facebook / Why use Twitter / Why use other social media Safeguard strategies: Use of more than one Facebook account I have two Facebook accounts. In one of them, I almost do not have any friends, and I just use it to play. The another account is the real one, and I use it to keep in contact with my friends.” (Claudio) Number of Facebook accounts / Why do you use more than one Facebook account? / When do you use more than one Facebook account? Facebook account to play / Nicknames use Safeguard strategies: Contact list updates “I usually check my list of contacts, and I delete people with whom I am not frequently interacting.” (Andrea) Remove tags / Lock contacts / Delete contacts How privacy is NOT protected “Sometimes, there are people who are on Facebook and have friends and Careless behaviors / Little care of published information / Criticism of what others