analyse case studies and develop a marketing plan; utilise strategic thinking to make appropriate marketing decisions; and demonstrate generic skills: communication; analysis and enquiry; problem solving; independent work; team work; professionalism and social responsibility 2b Generic skills Generic Skill Details of the skill How it is utilised in this course Communication The ability to present knowledge, and opinions effectively and communicate within and across professional and cultural boundaries Through class discussions and all assignments/ exam Analysis and enquiry The ability to gather information, and to analyse and evaluate information and situations in a systematic, creative and insightful way Through case studies in class/ online and all assignments/ exam Problem solving The ability to processes in novel situations; to identify and analyse problems then formulate and implement solutions Through case studies in class/ online and all assignments/ exam Working independently and with others The ability to plan their own work, be self-directed and use interpersonal skills and attitudes to work collaboratively Students work independently or in a group throughout this course - both online/in class and in projects Professionalism and social responsibility The capacity and intention to use professional knowledge and skills ethically and responsibly, for the benefit of others and the environment Professional skills demonstrated in students’ project work and also in Personal attributes Individuals entering our programs bring with them a diversity of attributes and experiences. As students of the University they will develop the qualities of critical thinking, curiosity and reflective practice. They will use foresight, initiative and leadership, and be open to alternative perspectives. As graduates, they will continue to learn and thrive in environments of complexity, ambiguity and change
3: Delivery of Unit and Timetable 3a Delivery mode a) On campus: regular on-campus attendance is expected, (online content support provided) with weekly lectures/tutorials/seminars/practicals 3b Timetable of activities, such as lectures/ tutorials/ practicals/ field classes, showing key dates and topics Day Topic Chapter Due date 1 Monday 12 May - Morning Introduction to Marketing 1 & 2 2 Monday 12 May - Afternoon The marketing context Chapters 3, 4, 5 3Tuesday 13 May - Morning Consumer Behaviour Chapters 7-8 4 Tuesday 13 May - Afternoon Segmentation Chapter 9 5 Wednesday 14 May - Morning Open book in class test (1 .5 hours) Products Chapters 10 & 11 Open book in class test 1.5 hours 6 Wednesday 14 May - Afternoon Products Chapters 10 & 11 7 Thursday 15 May - Morning Distribution Chapters 13-14 8 Thursday 16 May - Afternoon Communication Chapters 15-17 9 Friday 16 May - Morning Pricing Chapter 12 10 Friday 16 May - Afternoon Extending Marketing The review Chapters 18-19 Marketing Plan Due Tuesday 27 May 4: Unit Resources 4a Lists of required texts/readings
No research utilised relevant, prioritised and linked relevant to the plan – to other areas Product Width and depth, Branding Life cycle, Packaging Positioning, Promotion plus schedule, utilising promotional mix /5 No theory to support recommendations Not linked to objectives Very shallow and come from overall discussion Basic recommendations with some relevance to the analysis, however no theory used to justify – weak and not comprehensive A complete recommendation for all aspects of product and uses theory to support Complete, utilises theory, linked to the objectives, possible to implement Theory used to justify and support recommendations Linked to objectives and overall discussion Possible to implement Creative and interesting, strategically driven from the analysis Promotion plus schedule, utilising promotional mix /5 No theory to support recommendations Not linked to objectives Very shallow and doesn’t come from overall discussion recommendations with some relevance to the analysis, however no theory used to justify – weak and not comprehensive A complete recommendation for all aspects of product and uses theory to support Complete, utilises theory, linked to the objectives, possible to implement Theory used to justify and support recommendations Linked to objectives and overall discussion Possible to implement Creative and interesting, strategically driven from the analysis Pricing such as: Pricing / breakeven Pricing strategies /5 No theory to support recommendations Not linked to objectives Very shallow and doesn’t come from overall discussion Basic recommendations with some relevance to the analysis, however no theory used to justify – weak and not comprehensive A complete recommendation for all aspects of product and uses theory to support Complete, utilises theory, linked to the objectives, possible to implement Theory used to justify and support recommendations Linked to objectives and overall discussion Possible to implement Creative and interesting, strategically driven from the analysis Distribution such as: Use of middlemen, /5 No theory to support recommendations Not linked to objectives Basic recommendations with some relevance to the analysis, however no theory used to justify – A complete recommendation for all aspects of product and uses theory to support Complete, utilises theory, linked to the objectives, possible to implement Theory used to justify and support recommendations Linked to objectives and overall discussion Possible to implement