A.P. State Council of Higher Education Revised Framework and Syllabi under CBCS for Colleges in Andhra Pradesh w.e.f.2015-16(Revised in 2016) Table-1: B.B.A - Semester – I Sl. No. Course Name of the subject Total Marks Mid. Sem. Exam* Sem. End Exam Teaching Hours Credits 1. Language English 100 25 75 4 3 2. Second Language (Tel/Hindi/Urdu/Sans) 100 25 75 4 3 3. Foundation Course-1 HVPE Values & Professional Ethics) 50 --- 50 2 2 4. Foundation Course-2 Environmental Studies 50 --- 50 2 2 5. DSC 1A Management Process 100 25 75 5 4 6. DSC 2A Managerial Economics 100 25 75 5 4 7. DSC 3A Information Technology for Managers 100 25 75 5 4 Total 600 125 475 27 22 * At the college (The marks split between Formal Test and Co-curricular activities may be decided by the University concerned) ** Syllabus size shall be in accordance with the number of teaching hours. Table-2: B.B.A -Semester – II Sl. No. Course Name of the subject Total Marks Mid. Sem. Exam Sem. End Exam Teaching Hours Credits 1. First Language English 100 25 75 4 3 2. Second Language (Tel/Hindi/Urdu/Sans) 100 25 75 4 3 3. Foundation Course-3 ICT-1 (Information & communication Technology) 50 --- 50 2 2 4. Foundation Course-4 Communication & Soft Skills-1 50 --- 50 2 2 5. DSC 1B Quantitative Methods for Managers 100 25 75 5 4 6. DSC 2B Accounting for Managers 100 25 75 5 4 7. DSC 3B Business Environment 100 25 75 5 4 Total 600 125 475 27 22
Table-3: B.B.A Semester – III Sl. No. Course Name of the subject Total Marks Mid. Sem. Exam Sem. End Exam Teaching Hours Credits 1. Language English 100 25 75 4 3 2. Second Language (Tel/Hindi/Urdu/Sans) 100 25 75 4 3 3. Foundation Course-5 ICT-2 (Information & communication Technology) 50 --- 50 2 2 4. Foundation Course-6 Communication & Soft Skills-2 50 --- 50 2 2 5. DSC 1C Operations Management 100 25 75 5 4 6. DSC 2C Human Resource Management 100 25 75 5 4 7. DSC 3C Organization Behaviour 100 25 75 5 4 600 125 475 27 22 Table-4: B.B.A -Semester – IV Sl. No. Course Name of the subject Total Marks Mid. Sem. Exam Sem. End Exam Teaching Hours** Credits 1. Foundation Course-7 Communication & Soft Skills-3 50 --- 50 2 2 2. Foundation Course-8 Analytical Skills 50 --- 50 2 2 3. Foundation Course-9 Entrepreneurship 50 --- 50 2 2 4. Foundation Course-10 Leadership Education (LE) 50 --- 50 2 2 5. DSC 1D Financial Management 100 25 75 5 4 6. DSC 2D Marketing Management 100 25 75 5 4 7. DSC 3D Business Ethics & Corporate Governance 100 25 75 5 4 Total 500 75 425 23 20 *HVPE: May be taught by Telugu Teachers **Analytical Skills: To be taught by Maths/Statistics teachers (and partly by English Teachers)
Table-5: B.B.A -Semester – V Sl. No. Course Name of the subject Total Marks Mid. Sem. Exam Sem. End Exam Teaching Hours** Credits 1. DSC 1 E E-Commerce 100 25 75 5 4 2. DSC 2 E Business Laws 100 25 75 5 4 3. DSC 3 E Taxation 100 25 75 5 4 4. DSC 1F Elective Management Resource Management Business Management Management 100 25 75 5 4 5. DSC 1F Elective 100 25 75 5 4 6. DSC 1F Elective. 100 25 75 5 4 Total 600 150 450 30 24 Table-6: B.B.A Semester – VI Sl. No. Course Name of the subject Total Marks Mid. Sem. Exam Sem. End Exam Teaching Hours Credits 1. DSC 1 G International Business 100 25 75 5 4 2. DSC 2 G Medium, Small & Micro Enterprises Management 100 25 75 5 4 3. DSC 3 G Project Management 100 25 75 5 4 4. DSC 1 H Elective* 1. E-Business 2. Financial Management 3. Human Resource Management 4. International Business 5. Marketing Management 6. Operations Management 100 25 75 5 4 5. DSC 2 H Elective* 100 25 75 5 4 6. DSC 3 H Elective* 100 25 75 5 4 Total 600 150 450 30 24 Grand Total 3500 750 2750 164 134 Note: 1. Titles of a few Electives Streams are for DSC- F (1F, 2F & 3F combined) at V Semester and the same titles are repeated for DSC – H (1H, 2H & 3H combined). Each Elective Stream consists of two theory papers and one project work for each semester. The total for V & VI
DSC 3C: Organizational Behaviour Unit-I: Focus and Purpose: Definition, need and importance of organizational behaviour – Nature and scope – Frame work – Organizational behaviour models. Unit-II: Personality – – Factors influencing personality – Theories – Learning – Types of learners – The learning – Learning theories – Organizational behaviour modification. Misbehavior – Types – Management Intervention. Emotions - Emotional Labour – Emotional Intelligence – Theories. Unit-III: Attitudes – Characteristics – Components – Formation – Measurement- Values. Perceptions – Importance – Factors influencing perception – Interpersonal perception- Impression Management.Motivation – importance – Types – Effects on work behavior. Unit-IV: Organization structure – Formation – Groups in organizations – Influence – Group dynamics – Emergence of informal leaders and working norms – Group decision making techniques – Team building - Interpersonal relations – Communication – Control. Unit-V: Leadership and Power :Meaning – Importance – Leadership styles – Theories – Leaders Vs Managers – Sources of power – Power centers – Power and Politics. References: 1. Stephen P. Robins, Organizational Behavior, PHI Learning/Pearson Education, 2008. 2. Fred Luthans, Organizational Behavior, McGraw Hill, 2001. 3. Schermerhorn, Hunt and Osborn, Organizational behavior, John Wiley, 9th Edition, 2008. 4. UdaiPareek, Understanding Organizational Behaviour, Oxford Higher Education, 2004. 5. Mc Shane & Von Glinov, Organizational Behaviour, 4th Edition, Tata Mc Graw Hill, 2007. 6. Hellrigal, Slocum and Woodman, Organizational Behavior, Cengage Learning, 2007. 7. Ivancevich, Konopaske&Maheson, Organizational Behaviour & Management, Tata McGraw Hill, 2008.
DSC 2H (EB):Social and e-Marketing Unit-I:Social Media: Career in Social Media Marketing - Strategic Marketing - Social media Planning process - Campaigns (tactics and results). Unit-II:Social Consumers: Social media marketing segments - Digital consumers - Digital communities - Online communities - Strong & Weak Ties - Social Community - Social Publishing. Unit-III:Social Media Sites: Face book - Twitter - LinkedIn - YouTube and their Operations - Data mining and Social Media - Role of Social Media in Marketing Research - Social Media and Privacy/Ethics. Unit-IV: e-Marketing: Objectives, Online Advertising - Distribution in e-Marketing, Lead Generation Platform - Customer Service mechanism - Relationship Building medium. Unit-V: Methods of e-Marketing: Advertising Techniques, Selling Methods, Promotion - Public Relations - Sponsorship, Merchandising, Teleconferencing - Chatting. References: Chaffey, D., e-Marketing Excellence: Planning and Optimizing Your Digital Marketing, Burlington: Elsevier. Hanson, W. A. &Kalyanam, K., Internet Marketing & e-Commerce, Thomson Southwestern, Mason, Ohio. 3. Harris, L., Marketing the e-Business, Hoboken: Taylor & Francis. 4. Krishnamurthy, S., Contemporary research in e-Marketing, Hershey, PA: Idea Group Publication. 5. Stephen Dann & Susan Dann, E-Marketing: Theory and Application, Macmillan, New York.