Do’s Know your subject. Follow a trigger point system. Rehearse well. Make one point at a time. KISS Principle: Keep It Simple Silly! Know your audience. Know the place/venue. Rest before you speak. Start with the right cue card (Arrange in order before you begin. Number each card). Don’ts Don’t forget to thank your hosts. Don’t test the microphone by blowing or tapping onto it. Don’t tell jokes unless you are good at it. Don’t use overworked clichés. Don’t use offensive languages. Don’t make personal attacks on any person in the audience. Don’t exceed your allocated time. FeedbackFeedback Paying careful attention to the feedback we receive from others; Asking our friends and colleagues to highlight to us any distracting mannerisms we possess. Studying the way in which others communicate non-verbally and ensure that we do not repeat the mistakes ourselves; and studying ourselves on audio or video recordings and critically identify some of the non-verbal habits of which we are not aware of.Feedback Remember it is 95% perspiration and 5% presentation that lead to inspiration! Activity: List some of the points to consider for public speaking? What is the purpose of public speaking? What are some the misconceptions of public speaking? Presenting a speech So once the preparation of a speech is done, the speaker must concentrate on presenting the speech. Please read pages 163 of your prescribed book for further details.
Clarity Present your speech in such a way that your meaning is absolutely clear to your audience. Avoid vague, confusing, or ambiguous statements and when necessary illustrate your meaning. Define terms by using “by X I mean…” Ensure the use of simple words that you can pronounce. Emphasis Speakers are not only heard, they are also seen, and their aim should be to enhance their speeches by their appearances, gestures, and animation. Getting attention Focus the audiences’ attention, so that they remember your points by using memory retention techniques such as: Repeating a point with deliberate emphasis Using visual aids Dramatization Using examples Choosing appealing words or phrases which will be remembered. Maintaining interest The following elements will help you keep your audience’s attention: Vividness Humour Drama Personal appeal Adjusting delivery according to audience response. WHY PR WRITING PR writing is an important technique that a PR personal must engage and master. According to Newsom & Haynes (2011:2) PR writing deals with putting a spin on things. Right? Wrong? It is about tailoring messages for particular media and publics. Writing for PR takes many forms some of these are: Press Releases House Journals Memorandums (Memo)
Official Launch Date, Website, and any other pertinent factual information (example: product designs/cuts, sizes, flavours, etc. * Corporate Bios and Headshots. * PR Contact The advanced items in a press kit include: * Press Clips - I advise that you include these when sending to anyone other than a journalist, as most journalists don't want to read other journalists press. * Q&A Sheet - These are talking points, and if you're comfortable, you can release them to the press; otherwise, they're for internal/executives' use. * Awards Sheet. * Sales/Product/Rate Sheet. * Games/Quizzes/Puzzles/Top 10 Quotes and Industry Facts. * Product Photos (High-res). * Editorials, Speeches and Media Statements. * Newsletters. * Testimonials. * Product samples. * Videos - These apply to online and CD/DVD-ROM kits. * MySpace/Facebook pages - These apply to online and CD/DVD-ROM kits. * Downloadable Screen Grabs - These apply to online and CD/DVD-ROM kits. * Downloadable Executive Headshots - These apply to online and CD/DVD-ROM kits. * Downloadable Logos - These apply to online and CD/DVD-ROM kits. * Anything else you feel is pertinent information that you would like someone to know about your company. I hope this answers the question. If anyone has additional items that they've placed in kits, other than those listed above, please share your creativity with all of us! Learn how to write and distribute an effective Press Release. Voted City of Johannesburg's Best Public Relations company. Experts in media releases, public relations and reputation management Get your Ad placed right here! Sign up for Google AdWords in 15min Read more:
during the course of battle. Tactics represent on-the-spot decisions necessitated because of developments that have occurred while the strategic plan is being implemented. In effect, tactics are the decisions or actions taken to make the strategy conform to the actual conditions and contingencies that prevail in the field of the battle. PR practice, strategy typically refers to the overall concept, approach, or programme designed to achieve a goal. Tactics refer to the operational level: the actual events, media, and methods used to implement the strategy. Reasons for Planning It must be noted that a plan does not guarantee success; but it greatly increases the probability that there will be a successful outcome. Strategic planning is not however universally accepted as apart of PR practice. The excuses practitioners give for not planning are similar to those that are offered by other managers: ‘We don’t have time.’ Practitioners who feel that they are already overloaded with work offer this excuse. They seem to miss the point that those who plan typically make better use of their time and are therefore more effective in every way (this effectiveness also manifests in being able to allocate time to the planning of essential activities). Those who are in the habit of planning in this way have more time on their hands than those who don’t. ‘Why plan when things are changing so fast?’ PR practitioners tend to be orientated more to activities than to strategic planning. The amount spent on research and planning is often viewed as money not available for implementing programme activities. This orientation generally leads to fact; practitioners are paid for results that happen according to a plan. ADVANCED COMMUNICATION WITH EMPLOYEES Communication is vital and brings understanding by transmitting vital information. In the corporate sector communication is essential and it provides a bridge to its publics. Within the corporate sector communication is also important; employees are the human component to the company which is referred to as ‘Human Capital.’ Work for most people is first and foremost a source of income. It also fulfils a social function. Work satisfaction for employees may depend on their surroundings within work environment and in a social setting these will directly influence their attitudes and behaviour which leads to work performance. Management cannot ignore the following that are expressed by their employees: