Course Category: Foundation a. Preamble: To understand communication and its types To study on theories and models relating to different types of communication. To analyse case studies relating to creative skills of designing appropriate messages. b. Course Outcomes: Upon the successful completion of the course, learners will be able to CO Nos. Course Outcomes Level of learning domain (Based on revised Bloom’s taxonomy) C01 What are the four schools of communication theories K2 C02 What are the Interpersonal and Intrapersonal theories of communication K3 C03 Outline the basic premise of group communication theories K2 CO4 Differentiate between Aristotle’s model and rhetoric K2 CO5 Explain the major mass communication theories K3 c. Course Syllabus: UNIT I Introduction to Theories and models, Genres of communication theory: structural and functional, cognitive and behavioral, interactionist and interpretive, critical theories. UNIT II Intrapersonal and Interpersonal Communication:The Self in Communication - Johari Window. Hartley’s model, Knapp’s Escalation and De Escalation model, Berne’s Transactional Analysis. Social Penetration theory, Equity theory, Social Exchange theory, Attribution theory, Cognitive Dissonance, Elaboration Likelihood Model, Expectancy Value Theory, Social Identity Theory, Social Cognitive Theory
Indian (Hindi, Tamil & other languages), Film form and film history: Early cinema (1893 – 1903). Development of classical Hollywood cinema (1903 – 1927), German expressionism (1919-1924), French impressionism and surrealism Soviet montage (1924 – 1930), The classical Hollywood cinema after the coming of the sound, Italian Neo realism (1942 – 1951), The French new wave (1959 – 1964), Japanese Cinema, Cinema in the third world, Contemporary trends. UNIT II Planning, pre production – concept/ story development, Scripting/ Screen play Writing, budgeting, Casting, locations, Financing, Production – Shooting, Direction & Cinematography Post Production – Editing, Sound Recording, Dubbing, Special effects, Graphics & final mixing, Distribution & Exhibition UNIT III Mise-en-scene realism, the power of Mise-en-scene, aspects of Mise-en-scene, space and time, functions of Mise-en-scene, cinematographer properties- the photographic image, framing, Duration of the image, montage and long take, Editing – the dimensions of film editing, Continuity editing, Alternative to continuity editing, Sound – the powers of sound, Fundamental of film sound, Dimensions of film sound, functions of film sound. UNIT IV The concept of forms in films, principles of film, Narrative form, non-narrative form, dividing a film into parts and genres (Language, style, Grammar, syntax) UNIT V Style as a formal system, narrative unity, ambiguity, a non-classical approach to narrative film d.Learning resources: i.Reference: Thoraval, Y. (2007). The cinemas of India. Delhi: Macmillan India. Roberge, G. (2005). The subject of cinema. Calcutta: Seagull Books. Roberge, G. (1978). Films for an ecology of mind: essays on realism in the cinema. Calcutta: Firma KLM. Halliwell, L., & Walker, J. (1996). Halliwell's film guide. Great Britain: HarperPerennial.
a.Preamble : To understand the elements of Visual communication and appreciate the infinite details of the environs and one’s role in them. b.Related Courses: 1 5161VC310 Visual Arts II c.Course Outcomes : Upon the successful completion of the course, students will be able to: CO Nos. Course Outcomes Knowledge Level (Based on revised Bloom’s Taxonomy) CO1 Students will be able to draw steady and perfect lines and curvilinear lines and able to draw simple geometrical shapes K2 CO2 They will be able to create dimensions of geometrical forms and can understand concept of light and shadow of an object K3 CO3 They will be able to identify various Textures of natural and artificial elements and able to recreate them with colors K2 CO4 They can do understand perspectives and will be able to apply them in their art works and also in photography K2 CO5 Student will have confident over perspective and coloring and color mediums like water color, color pencil and poster color which are fundamentals mediums one require to express their ideas in color K3 d.Course Syllabus: UNIT I LINE: Pencil, Pen and ink & brush and ink drawings Leaves, Trees, Insects, Birds and Animals.
COURSE CODE COURSE TITLE L T P C 5161VC329 Web Designing 0 0 6 6 Course Category: Programme Core a.Preamble : To employ the software knowledge to application Software Dream weaver (advanced) b.Pre-requisite : Sl. No Course Code Course Name 1 5161VC321 2D/3D Graphics c.Course Outcomes: Upon the successful completion of the course, learners will be able to CO Nos. Course Outcomes Level of learning domain (Based on revised Bloom’s) CO1 Introduction to HTML, Multimedia authoring applications, Web Page Design applications, FTP Utilities, Graphic optimization applications, Internet Access and HTML, The Dreamweaver Environment, K3 CO2 Creating a Web Site, Basic Web Page and Page Properties, Building a Web Site, The Site Panel and Templates, Adding Content to Web Pages. K2 CO3 List Formats and Graphic File Types, Inserting a Table and Adjusting Table Properties ,Using Graphics in Table Cells and Nested Tables, Using Table Layout View, Creating and Using a Repeating Region Template, Working with Links Creating Internal and External Hyperlinks ,Creating an Image Map and Anchors . K3
COURSE CODE COURSE TITLE L T P C 5162VC322 Account Planning 0 0 4 4 Course Category: Programme Elective a.Preamble : Develop an understanding of account planning and the unique opportunities and challenges this occupation encounters in both off and online settings. Synthesize creative solutions to present-day account planning problems both in teams and independently. Defend strategic decisions through the use of primary and secondary, qualitative and quantitative research . b.Related Courses: Sl. No Course Code Course Name 1 5161VC114 Basics of Advertising c.Course Outcomes: Students undergoing this course are able to: CO Nos. Course Outcomes Level of learning domain (Based on revised Bloom’s) CO1 Explain the types of cameras K1 CO2 Explain the parts of a camera K2 CO3 Explain how exposure affects quality of a photograph K3 CO4 Explain how lighting affects the tone and style of photography K4 CO5 Explain the purpose of lenses and filters K5 CO6 Explain the principles of composition that govern a good photograph K6
COURSE CODE COURSE TITLE L T P C 5162VC325 Art Direction: Print Ad 0 0 4 4 Course Category: Programme Elective a.Preamble : To understand the nuances and application of fine art elements in advertising design. To understand the application of art techniques and art works in brand identity. To understand the application of art in print media. To understand trends and opportunities in application of art in advertising designs. b.Related Courses: Sl. No Course Code Course Name 1 5161VC303 Visual Arts I 2 5161VC310 Visual Arts II c.Course Outcomes: Students undergoing this course are able to: CO Nos. Course Outcomes Level of learning domain (Based on revised Bloom’s) CO1 Explain the types and usage of corporate filmmaking K1 CO2 Explain the Pre-production stage of Corporate filmmaking K2 CO3 Explain the production stage of Corporate filmmaking K3 CO4 Explain the Post -production stage of Corporate filmmaking K4 CO5 Explain the difference between corporate filmmaking and commercial advertisements. K6
COURSE CODE COURSE TITLE L T P C 5162VC331 Advertising Photography 0 0 4 4 Course Category: Programme Elective a.Preamble : To understand the studio compositions using pose, propping and scene elements. To understand lighting applications for mood and effect To Understand Assemble and produce a model promotion Zed card. b.Related Courses: Sl. No Course Code Course Name 1 5161VC308 Basic Photography 2 5161VC315 Photographic Techniques 3 5162VC323 Event Photography c.Course Outcomes: Students undergoing this course are able to: CO Nos. Course Outcomes Level of learning domain (Based on revised Bloom’s) CO1 Explain the types and usage of corporate filmmaking K1 CO2 Explain the Pre-production stage of Corporate filmmaking K2 CO3 Explain the production stage of Corporate filmmaking K3 CO4 Explain the Post -production stage of Corporate filmmaking K4 CO5 Explain the difference between corporate K6
5162VC333 Media Planning 0 0 4 4 Course Category: Programme Elective a.Preamble : To introduce concepts of Media planning and Buying To understand various media used in advertising and their calculation To prepare media plan and assess its implication To understand the challenges and trends in Media planning and buying b.Related Courses: Sl. No Course Code Course Name 1 5161VC114 Basics of Advertising 2 5162VC322 Account Planning 3 5162VC334 Advertising Creatives c.Course Outcomes: Students undergoing this course are able to: CO Nos. Course Outcomes Level of learning domain (Based on revised Bloom’s) CO1 Explain the types and usage of corporate filmmaking K1 CO2 Explain the Pre-production stage of Corporate filmmaking K2 CO3 Explain the production stage of Corporate filmmaking K3 CO4 Explain the Post -production stage of Corporate filmmaking K4 CO5 Explain the difference between corporate filmmaking and commercial advertisements. K6