7. Assessment Criteria and Marking Standards 7.1 Specific Assessment Criteria and Marking Rubric or Grading Form A++ = 90-100 A+ = 80-89% A = 70-79% B = 60-69% C = 50-59% D = 40-49% F = 30-39% F- = 20-29% F— = 10 -19% F---- = 0-9% Identify the customer perceived value An exceptional analysis of key issues and concepts with very clear originality and autonomy. Exceptional research skills, development of conceptual structures and argument. Demonstrates independence of thought and a very high level of intellectual rigour and consistency. Work pushes the boundaries of the discipline and may be considered for external publication. Outstanding analysis of key issues and concepts with clear originality and autonomy. Outstanding research skills, development of conceptual structures and argument. Demonstrates independence of thought and a very high level of intellectual rigour and consistency Excellent analysis of key issues and concepts. Excellent development of conceptual structures and argument. Outstanding research skills. Demonstrates independence of thought and a high level of intellectual rigour and consistency. Good analysis of key issues and concepts. Development of conceptual structures and argument. Satisfactory knowledge of key issues and concepts. Descriptive in parts but some ability to develop concepts and argument. Basic knowledge of key issues and concepts in discipline. Generally descriptive, with little argument. Limited knowledge of key issues and concepts in discipline. Largely descriptive, with limited argument. Little evidence of knowledge of key issues and concepts in discipline. Largely descriptive, with little evidence of argument. Inadequate knowledge of key issues and concepts in discipline. Wholly descriptive, with inadequate argument. You did not answer the question or related learning outcome.
Resources Notes Key text Piercy, N. F., (2009) Market-Led Strategic Change. 4th ed. Abingdon: Routledge (available as an e-book on the Digital Library). We will draw heavily on this book. An electronic version of the text is available in the University Library., Books The books in the list below cover aspects of the subject covered in this module and will help you when reading on the topic Ahmed, K. P. & Rafiq, M. (2002) Internal Marketing tools and concepts for customer-focused management Oxford: Butterworth Heinemann Elsevier Baker, M. J., and Hart, S., (2008) The Marketing Book. 6th ed Abingdon: Routledge Barnes, C., Blake, H., and Pinder, D., (2009) Creating & Delivering your Value Proposition London: Kogan Page, Best R. J., (2011) Market-Based Management Strategies for Growing Customer value and Profitability (6th ed) Pearson New Jersey Capon, N., Capon, R., and Mac Hulbert, J., (2009) Managing marketing in the 21st Century – European Edition New York: Wessex Inc. Doyle, P., (2008) Value-based marketing 2nd ed. Chichester: John Wiley and Sons, Ltd Dubois,, P., Jolibert, A., Muhlbacher, H., (2007) Marketing Management A Value-Creation Process Palgrave Macmillan Basingstoke Fifield. P., (2007) Marketing Strategy: The Difference Between Marketing and Markets. 3rd ed. Oxford: Elsevier Butterworth Heinemann Holbrook M., B., (1999) Consumer Value A framework for analysis and research Abingdon: Routledge