Example: Light vehicle diagnostic technician. Example: Diagnosing the cause of a problem. Example: Excellent practical skills. The ability to work quickly with attention to detail. Good communication skills. The ability to follow written and verbal instructions. The ability to work without supervision. Example: 2 light vehicle service technician. Level 3 diagnostic technician. Advanced / modern apprenticeship in light vehicle maintenance and repair. Example: GCSE: English, Maths, DT, IT BTEC/AS: Business Studies Engineering, ICT Degree: Engineering 1. 2.
Elephant Lion Hippo Giraffe Mouse 43% said… 18% 16% 14% 9% Silver Black Blue Red White 41% said… 17% 16% 15% 11% What are the most crashed cars in the UK? What are the most popular cars of all time in the UK? Renault Clio Ford Fiesta Alfa 147 Porsche Boxster BMW Convertible 38% said… 20% 18% 15% 9% Ford Fiesta Ford Escort Vauxhall Astra Ford Cortina Vauxhall Corsa 45% said… 28% 12% 8% 7% Name 5 of the most reliable cars Name 5 of the most unreliable cars … Honda Toyota Lexus Suzuki Subaru 36% said… 30% 21% 9% 4% Land Rover BMW Porsche Volvo Mercedes 39% said… 22% 16% 14% 9% Lesson 3 – Top Gear Interviews Name 5 past and present Top Gear presenters … Name one of the most popular (past and present) Top Gear presenters Jeremy Clarkson Richard Hammond May Chris Evans Matt Le Blanc 43% said… 28% 12% 11% 6% Jeremy Clarkson Richard Hammond James May Matt Le Blanc Chris Evans 39% said… 31% 15% 9% 6% Name the oldest, past and present, Top Gear presenter … Name the youngest, past and present, Top Gear presenter … Jeremy Clarkson (55) May (53) Chris Evans (49) Matt Le Blanc (48) Richard Hammond (46) 34% said… 33% 30% 2% 1% Richard Hammond (46) Matt Le Blanc (48) Chris Evans (49) James May (53) Jeremy Clarkson (55) 46% said… 43% 6% 3% 2% Name 5 of their most favourite cars featured on Top Gear … Name 5 supercars …
Lamborghini Ferrari Audi BMW Alfa Romeo 28% said… 26% 24% 15% 7% Bugatti Ferrari Aston Martin Lamborghini Porsche 24% said… 22% 21% 19% 14% Lesson 6 - Reports Name 5 of the top selling motorbikes … Name 5 major motorbike race circuits in the UK … Yamaha MT-09 Tracer Honda CBF 125 M BMW R 1200 S BMW S1000 RR Honda CBR 125 R 35% said… 25% 18% 13% 9% Brands Hatch (South West) Silverstone (East Midlands) Oulton Park (North West) Donington Park (East Midlands) Anglesey (North Wales) 36% said… 31% 16% 14% 3% Name 5 common reasons for motorbike accidents in the UK … Name 5 of the most famous motorcycle racing World champions … Bends on country roads Collisions at junctions Collisions overtaking Loss of control Road surface conditions 43% said… 28% 15% 8% 6% Valentino Jorge Lorenzo Marc Marquez Danni Pedrosa Bradley Smith 48% said… 20% 17% 9% 6% Name 5 commonly replaced parts on a motorbike (due to wear and tear) Name 5 commonly modified motorbike ... Tyres Brake Pads Oil filters Air filters Bulbs 37% said… 30% 13% 12% 8% Exhausts Brake pads Mirrors Wind screens protection 32% said… 24% 18% 16% 10% Name 5 job roles related to motorbikes … Name 5 popular motorbike colour … Service/Parts Advisor Motorcycle Technician Motorcycle Sales Executive Ignition Component Engineer Mechanical / Restoration Engineer 35% said… 31% 23% 8% 3% Black Silver Blue Red White 38% said… 23% 17% 15% 7% Lesson 7 – Skimming and Scanning Name 4 cards from a TV programme … Name 5 films featuring cars …
Batmobile Kit (Knight The Mystery Machine Transformers 38% said… 22% 21% 19% Fast and Furious Transformers Chitty Chitty Bang Bang Italian Job Gone in 60 Seconds 27% said… 22% 19% 17% 15% Name 5 commonly misspelt car … Name 5 car manufacturers that often advertise on TV … Lamborghini Ferrari Subaru Porsche Mitsubishi 46% said… 29% 10% 8% 7% Renault Toyota Volkswagen Peugeot Citroen 34% said… 28% 20% 17% 5% Name 5 car manufacturers … Name 5 companies that offers car insurance … BMW Ford Audi Volkswagen Vauxhall 32% said… 28% 20% 12% 8% Direct Line Tesco Churchill LV 39% said… 26% 18% 10% 7% Lesson 8 – Debates Name 5 of the most expensive cars in the world … Name 5 car manufacturers beginning with the letter ‘m’ … Bugatti Veyron Lamborghini Ferrari Pagani Zonda Aston Martin 41% said… 17% 16% 15% 11% Maserati Mercedes Benz Mini Mitsubishi 39% said… 26% 18% 10% 7% Name 5 car manufacturers beginning with the letter ‘s’ … Name 5 German car manufacturers … Saab Subaru Skoda Seat Smart 38% said… 20% 18% 15% 9% Audi Mercedes Benz BMW Volkswagen Porsche 41% said… 17% 16% 15% 11% Name 5 car manufacturers whose logo features an animal … Name 5 car manufacturers whose logos are completely silver … Ferrari (horse) Porsche (horse) Lamborghini (bull) Jaguar Alfa Romeo (dragon) 40% said… 27% 13% 11% 9% Audi Mercedes Benz Renault Toyota Honda 41% said… 17% 16% 15% 11%
Understand the methods of production and be able to distinguish between them. Identify suitable methods for different products. Be able to analyse the advantages and disadvantages of each method. Understand the importance of technology in production. Key words and phrases: Job production Flow production Batch production Automation CAD, CAM and CIM Lean production Just In Time (JIT) Total Quality Management (TQM) Resources: Student hand outs 015 Lesson plan 6 016 Task 3 – Terms and definitions out: ‘Lean production and JIT benefits’, ‘Quality Assurance’, ‘TQM and quality assurance benefits’, ‘Quality Circle’ and ‘Quality Circle info’. 017 Task 4 – Production method features Teacher’s resources B Automotive Family Fortunes_Slides C Automotive Family Fortunes_Questions Misc. LEGO Post-it notes (green, red, orange or yellow) Blue Tack Smart board & Flip chart paper Blank paper and marker pens Pre-class preparation: Task 1: Write terms, definitions and any examples of: job production, batch production and flow / continuous on flip chart paper. Task 2: Write ‘automotation - the use or introduction of automatic equipment in a manufacturing or other process or facility.’ on flip chart paper. Task 4: Write these 4 words and phrases on flip chart paper: Quality / Production method / Effectiveness / Quantity Lesson begins… Starter Activity Automotive Family Fortunes (4-5 minutes) Use Resources: Automotive Family Fortunes_Slides AND Automotive Family Fortunes Questions __________________________________________________________________________________________
Give each group 2 or 3 pieces of flip chart paper. (ALL) Monitor: Students write down their thoughts and ideas. (T) Ask each to read out their questions and explain why they chose them. (ALL) Read out their questions and explain their choices. Feedback to teacher (T) Ask students if they feel the learning objective & aims have been met using Post-its. Explain what the colours mean and give an example. Give out Post-its. Green = YES Red = NO Amber OR Yellow = not sure Ask students to give reasons. (ALL) Hold up a Post-it and volunteer reasons. (T) Collect in Post-its held no. of each colour and keep a written record. Lesson ends HANDOUT 020: Market research Primary and Secondary Research Primary research Secondary research Information that comes directly from the source - that is, potential customers. You can compile this information yourself or hire someone else to gather it for you via surveys, focus groups and other methods. Market research that's already compiled and organised for you. Examples of secondary information include reports and studies by government agencies, trade associations or other businesses within your industry. Advantages Disadvantages Advantages Disadvantages The organisation doing the research….. The organisation doing the research….. Keep total data control Pay more for the research Time and cost effective Confusing data definitions Can focus on specific data Spend time sorting the data as not specifically targeted Extensiveness of data Inaccurate data Find very recent /accurate data Find inaccurate/old data Based on Out of date data Require more resources: Possibly non-specific
THEN, Explain that you have decided as part of your public relations campaign to use a celebrity of your choice to help identify with your target audience. Choose a celebrity that you believe is appropriate – and why? They must consider cost-effectiveness AND the potential positive and negative tabloid press comments. Answer guidance for teachers: Students should touch on the fact that celebrity endorsement does not guarantee profit but can be costly. You could also raise the subject of “celebrity wannabe culture” and the positive and adverse effect it may have on product sales. E.g. Smart car sales may increase if Daniel Craig purchases one. Students must highlight the fact that negative celebrity coverage could have an adverse or, sometimes, positive effect and may influence profit levels. Give each group a piece of flip chart. Remind them to use: Resource 023 Task 2 – Terms and definitions Ask them to brainstorm, considering everything that has been discussed and decided what the best forms of advertising are to use? AND WHY? (ALL) Monitor: Brainstorm and write down their ideas. Task 5: (T) Ask each group to start working on their 8 slides – focusing on clear and useful bullet points – and ensuring that the slides and points are in order and make sense. (ALL) Monitor: Work on their slides. (T) Ask each group in turn to present their slides. (ALL) Present their slides, giving explanations reasons for choices. (T) & (ALL) Provide constructive feedback and discuss each group’s small presentation. IF THERE IS TIME: Task 6: (T) Show a flip chart with the task’s instructions: Explain that NOW based on the knowledge they have gained over the last two lessons they must three questions for a market research questionnaire - for each of the 4 Ps. Each question must relate to a NEW top of the range Smart car, which the owner of the dealership is considering whether to sell from the dealership. Their aim is to identify the following about their existing Smart customers…