Key Position Accountabilities % of Total Role Major Standards The key activities to be carried out. Outputs: What are the expected end results? Measures: How are these results measured? Communications 10% Identify and implement communications activities which promote organisational growth. Deliver and distribute commmunciations materials, including eDMs, DMs, presentation documents and collaterals, in consultation with Marketing & Communications Manager. Collect regular and appropriate content for internal and external communications across the teams. Collect the organisation’s media assets, including case studies, image library, video and audio libraries. Coordinate the production of various communications materials and assets High quality communications materials delivered on time and to budget Ensure correct branding on all communications materials in line with the the brand guidelines. Ensure consistency and high quality of all TSR external brand identity Maintain TSR’s case media library and image library to create useable and searchable resources. Store all photographic and video permissions. Develop written external communications consistently and of a high quality. Communications outputs produced of a high standard. Measurement and reporting of all electronic communications Consistent use of key messages in line with marketing positioning strategy. Highly organised case study library, media library, testimonial and storybank library sourced from progras team.
Key Responsibility Areas Key Position Accountabilities Name the key for which the position is accountable % of Total Role Major Standards What are the key activities or to be carried out? Outputs: What are the expected end results? Measures: How are these results measured? Marketing 10% Coordinate the careful storage and management of the organisation’s brand assets, collaterals, corporate brand and usage guidelines. Marketing outputs are effectively communicated to internal stakeholders Provide design and branding support for communications outputs, in consultation with Marketing & Communications Manager High quality brand campaigns delivered Ensure internal and external communications comply with useage guidelines Establishment and maintenance of the brand throughout all internal and external communications Design and brand collaterals produced are strongly aligned to TSR corporate brand guidelines. Growth in brand strength and public profile
Digital Marketing 40% Deliver TSR’s Social strategy across all social channels, Ensure the organisation’s websites and other related online presence are kept up to date and engaging. Draft and deliver all eDMs Develop relevant content to keep all online platforms engaging and current. Provide analysis of digital marketing campaigns known metrics and industry benchmarks. Quality fresh and engaging content delivered across all digital channels Ensure all website content is up to date All digital marketing campaigns and activty reported on for continuous improvement and success measures. Strong reach and metrics for digtial and social media activities Successful acquisition campaigns – reach agreed targets for social media growth Increased website traffic. Events Management 10% In consultation with the external team, develop an annual events calendar incorporating fundraising, marketing and stakeholder engagement events. Ensure consistently high quality and professional management of all events. Develop event invitation process and ensure timely process management and admin Develop inviations and presentation materials for events. All fundraising and VIP events are planned, produced and managed according to the TSR event process and protocols. Events held/participated in that raise The Song Room’s profile. Events held/participated in enhance VIP and stakeholder engagement. Event invitations, guestlists and RSVPs managed according to protocols All fundraising and VIP events are executed smoothly and professionally. An events planning and evaluation process is used for all priority events. Key Responsibility Areas
Key Position Accountabilities Name the key areas for which the position is accountable % of Total Role Major Standards What are the key activities or tasks to be carried out? Outputs: What are the expected end results? Measures: How are these results measured? Online Store 5% Fill all online sales orders Monitor stock levels Coordinate the addition of new product lines and their presentation on the site Deliver the strategy Increase sales Online sales met budget Fundraising 10% Provide support for all TSR fundraising campaigns and activities including project coordination of the annual PlayAir campaign Identify and develop ‘third party’ fundraising opportunities. Generate reports and analytics to further target fundraising opportunities. Manage third party fundraiser event and provide relationship manangement to third party donors Ensure all fundraising communications materials are of a high quality Enhancement of all TSR fundraising opportunities. Secure fundraising opportunities with community organisations/initiatives (eg. bands, fundraisers). Grow the party fundraising channel Delivery of PlayAir to budget Agreed targets met for ‘third party’ fundraising. Renewal of fundraising projects and donors
Develop fundraising comunications materials Public Relations & Media Support 10% Provide support for media relations as required. Manage the maintenance of media contacts and distribution lists as required. Monitor and collate publicity received Coordinate all public relations events as agreed and scope for new opportunities. Proofing and editing support of all TSR media relations. Rate and quality of exposure and delivery of PR and publicity targets Introduction of exposure metrics to access PR activity. Key Responsibility Areas Key Position Accountabilities Name the key areas for which the position is accountable % of Role Major Standards What are the key activities or tasks to be carried out? Outputs: What are the expected end results? Measures: How are these results measured? 9. Admin and Other Duties 5% Ensure high level of data integrity, processes and reporting Other duties may be assigned based on the needs of the organisation and the employee’s available time. Competent management of additional assigned duties. Evaluation of assigned work by Director of Corporate & Government Relations Skills, Knowledge & Experience: Qualifications: what are the minimum educational, technical or Completion of a degree or higher qualification in a relevant area with at least three years marketing, communications and/or fundraising experience. Event management experience desirable