on Savings and Investment Behavior of Salaried class- a Case Study of Punjab -Dr. Bhupinder PS Chahal* Rupali Khanna** Abstract INTRODUCTION Savings and Investment are considered to be important parameters for growth of any economy. both are inter-related in fact saving is the very first determinant of Investment. With the objective of studying the savings and investment behavior of salaried class in Punjab (Salaried class is approximately 42% of total employed population Punjab, source:ilo.org 2014) the paper attempts to analyze the investment pattern, saving objective and preferences of individual investor’s for various investment options available in India. The paper attempts to explore the reasons that motivate them to save a part of their income and tries to come out with reasons for investing in a particular option like liquidity, safety, marketability etc. RESEARCH METHODOLOGY The study is descriptive one based on primary data. For the purpose of knowing the savings and investment behavior of salaried class, a well devised questionnaire is used. After rejecting the incomplete questionnaires, a final sample size of 200 respondents from both public and private sector is taken. At First, studying the demographic factors (age, occupation and the income level of investors etc.), the paper applies the factor analysis technique followed by two independent sample test (Mann-Whitney) to know the difference of perception of two samples i.e. males and females. From the research point of view, such a study will help in providing deep insight into this field of personal finance and investment. Keywords: Savings, Investment, Investors, Salaried class, Behavior, Punjab JEL: E21
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