Organization Name: Total Score: (out of 50 points) Superior Above Average Average Below Average Total Official Contest Roster and Number of Attendees Included official Help a Horse Day roster and had a record turnout in relation to community size (3 points) Included official Help a Horse Day Roster and had an above average number of participants in relation to community size (2 points) Included official Help a Horse Day Roster and had an average number of participants in relation to community size (1 point) Did not include official Help a Horse Day Roster and/or had a below average number of participants (0 points) /3 Photo of Crowd Release Included a photo of release (1 point) Did not include a photo of release (0 points) /1 3 Event Photos (no collages) All 3 photos had excellent composition, could be used in brochures or annual reports and were creative (9 or 10 points) All 3 photos had good composition, could be used in brochures or annual reports and were creative (8 points) All 3 photos had acceptable composition and could be used in brochures or annual reports (7 points) Only 2 or fewer of the photos had acceptable composition and could be used in brochures or annual reports and/or there were not 3 photos (0-6points) /10 Essay Essay was original, 350 words, had no grammatical errors and contained the following: Description of event How the community was Essay was original, 350 words, had minor grammatical errors and contained the following: Description of event How the community was Essay was original, 350 words, had minor grammatical errors and contained the following: Description of event How the community was Essay contained more than one of the following items: Numerous grammatical errors Significantly fewer or more /10
engaged by the event Lessons learned (9 or 10 points) engaged by the event Lessons learned (8 points) engaged by the event Lessons learned (7 points) than 350 words Not original Missing event description, explanation of how community was engaged and/or lessons learned (0-6 points) Media/PR Promotions included: Exceptional traditional media outreach, including press release, media advisory and calendar listing Exceptional social media posts that included more than one social media channel and use of the #helpahorse hashtag Coverage by local media Promotions included: Quality traditional media outreach, including press release Quality social media posts and use of the #helpahorse hashtag Coverage by local media Promotions included: Quality traditional media outreach, including press release Quality social media posts and use of the #helpahorse hashtag No coverage by local media Promotions were missing one or more of the following: Quality traditional media outreach, including press release Quality social media posts and use of the #helpahorse hashtag /10
(9 or 10 points) (8 points) (7 points) (0-6 points) Resource Impact Gains in 4/6 of the following: Gifts in kind Donations Sponsorships Wish list items received New volunteer acquisition Equine adoptions (5 or 6 points) Gains in 3/6 of the following: Gifts in kind Donations Sponsorships Wish list items received New volunteer acquisition Equine adoptions (4 points) Gains in 2/6 of the following: Gifts in kind Donations Sponsorships Wish list items received New volunteer acquisition Equine adoptions (3 points) Gains in 1/6 of the following or no gains: Gifts in kind Donations Sponsorships Wish list items received New volunteer acquisition Equine adoptions (0-2 points) /6 Effort Superior effort for the size and location of group (4 or 5 points) Above average effort for the size and location of group (3 points) Average effort for the size and location of group (2 points) Below average effort for the size and location of group (0-1 points) /5 ASPCA Event completely aligned with ASPCA’s mission (3 points) Event was significantly aligned with ASPCA’s mission (2 points) Event was mostly aligned with ASPCA’s mission (1 point) Event was not aligned with ASPCA’s mission (0 points) /3 Collaborative Effort Event had many signs of collaboration with other community groups (2 points) Event showed some signs of collaboration with other community groups Event did not show any signs of collaboration with other community groups /2