on the website (Communications Strategy 2014-20, p. 11). An interview respondent in the Managing Authority believes that due to the decentralised implementation of ERDF, more time needs to be invested in developing strong relationships with intermediary bodies (Interview B). 12: Progress of the monitoring indicators Progress of the monitoring indicators of the Communication strategy/plan 20017-13 2014-20 Output Indicator Target 2007-13 Implementation 2007-13 Target 2014-20 Implementation in 2016 Number of people dealt with/accessing information (website and social media) 3,000 per 100 % 1,500 per month The AIR 2016 draws a comparison between the websites visits in 2015 and 2016. A downward trend is apparent but its significance cannot be established yet. In 2016, Facebook presence is reported as steady and Twitter activities have increased (followers, impressions, engagements and retweets). Number of Annual Events 7 100 % 7 2 (the annual event in 2016 was organised under the campaign European in my region and consisted of 5 project visits) Number of seminars/ presentations 96 95 (91 %) 105 The AIR 2014-2015 does not report the exact number. In 2016, 19 presentations were held. Number of public launches/events/ Press releases/interviews of interventions No target set 95 No target set AIR 2014-2015, 2016 do not report the number, but provide a non-exhaustive list. Source: AIR 2014, p. 144-45; AIR 2014-15, p. 15, AIR 2017, p. 44-54 and 151-153 Note: For the result indicator “Level of satisfaction with seminars and related documentation” no target has been set. In the annual implementation reports, the MA reports that seminars are appraised separately (usually with a survey after the event). The Annual Implementation Reports report of good feedback of events (with not actual quantitative target reported). Table 13: Impact Indicators Impact indicators Estimated 2007-2013* % (2010) Estimated 2014-2020** % implementation (2016) ** Level of awareness of the S&E ROP Targets not set Dec. 2014 result: 12 % Does not % An improvement of 1 %. To reach the final target the awareness should double. Level of awareness of Structural Targets not set Dec. 2014 result: 53 % prompted awareness and 16 % unprompted awareness Does not apply 33 % To reach the final target the awareness should double.
5: Monitoring communication indicators 2007-13 and 2014-20 Measure/activity Indicator Target set for 2007-13 Target set for 2014-20 Baseline 2007 Mid-term 2007 Final Baseline 2014 Mid-term 2017 Website Number of website visitors (Output) 3000 per month 3000 per month 3000 per month 1000 per month 1200 per month 1500 per month Publicity events No. of annual events (Output) 0 3 7 0 3 7 No. of seminars/presentations (Output) 0 45 105 0 45 105 No. of public launches/events/press releases/interviews of interventions by OP (Output indicator) Targets have not been set Targets have not been set Level of satisfaction with seminars and related documentation (Monitoring indicator/result) No targets set No targets set Awareness of overall public awareness of the EU SF Programmes (Impact indicator) No targets set 53 % promoted, 16 % unprompted 55 % prompted, 18 % unprompted 60 % prompted, 20 % unprompted Level of awareness of the role of the S&E OP (Impact indicator) No targets set 12 % 18 % 26 % Level of awareness of individual Funds (ERDF) (Impact indicator) No targets set 43 % 45 % 50 % Media Local press coverage by OP/priority (Impact indicator) No targets set No targets set Source: Communication Plan 2007-13: Annex 2; Communications Strategy 2014-20: Annex