Results Uptake of the HSR system at Year 1 (June 2014 to June 2015) At Year 1, the HSR system graphic was displayed on 363 products out of an eligible 12,176 products from the FoodTrackTM database. This represented 3% of the total product suite. Of these 363 products, the majority (91%) displayed Options 1 to 4 and the remaining smaller percentage displayed Option 5. Forty-six per cent (37/81) of eligible HSR Categories in FoodTrackTM had at least one product that displayed the HSR system graphic as illustrated in Figure 1.1. Seventeen HSR Categories had 2% or less of products that displayed the HSR system graphic at Year 1. These categories are listed in Table1.2, and are excluded from Figure 1.1. Table1.2. HSR Categories that had 2% or less of products displaying the HSR system graphic at Year 1 (June 2014 to June 2015) HSR Category Name Number of products (n) displaying HSR system graphic Number of products (n) without HSR system graphic Proportion of products (%) displaying HSR system graphic Breakfast spreads 3 180 2 Cooking sauces 7 279 2 Dairy milks – plain 2 107 2 Grains – processed 1 55 2 Pasta and noodles – plain 5 249 2 Seafood – canned 4 248 2 Spreads – nut and seeds 1 59 2 bars 1 120 1 Cheese – hard and processed 2 350 1 and cream alternatives 1 69 1 Smallgoods 3 207 1 Sugar (or artificially) – sweetened beverages 4 443 1 Vegetable oils 2 177 1 Vegetables – plain 3 384 1 Cheese – soft 1 218 0 Meat – plain 1 203 0
The mean sugars content for ‘1D – Dairy Beverages’ and ‘2 – Food’, as shown in Figure 3.6, was visibly less for HSR products vs non-HSR products. Conversely, this was the opposite for ‘1 – Beverages’. The sugars content of ‘3 – Oils and spreads’ and ‘3D – Cheese and processed cheese’ was minimal across both groups (HSR products and non-HSR products), which would be expected given the nutritional profile of these types of foods. The mean sodium content of HSR products in ‘2 – Food’ and ‘3D – Cheese and processed cheese’ was lower than that of the products without. Conversely, the opposite was observed in ‘3 – Oils and spreads’, noting the small product count, n = 2 (Figure 3.7). The mean protein content of products in ‘2 – Food‘ and ‘3D – Cheese and processed cheese’ was slightly greater for HSR products compared to non-HSR products compared to those without (Figure 3.8). The opposite was observed with ‘1D – Dairy beverages’. Figure 3.. Mean sugars content of HSR vs non-HSR products, by HSR Category Class at Year 1 (June 2014 to June 2015) Figure 3.. Mean sodium content of HSR vs non-HSR products, by HSR Category Class at Year 1 (June 2014 to June 2015) The mean fibre content, as shown in Figure 3.9, was greatest in ‘2 – Food’, and there was minimal difference between HSR and non-HSR products, within this HSR Category Class. Conversely, the mean fibre content for both HSR and non-HSR products was much lower for ‘1 – Beverages’, ‘1D – Dairy beverages’, ‘3 – Oils and spreads’ and ‘3D – Cheese and processed cheese’. This would be expected, however, due to the nutritional profile of the foods and beverages in these HSR Category Classes. Figure 3.. Mean protein content of HSR vs non-HSR products, by HSR Category Class at Year 1 (June 2014 to June 2015) Figure 3.. Mean fibre content of HSR vs non-HSR products, by HSR Category Class at Year 1 (June 2014 to June 2015)
Private – Coles Coles Graze 1 Private Label – Coles Grill 16 Private Label – Coles Coles Made Easy 13 Private Label – Coles Coles Simply Gluten Free 4 Private Label – Coles Coles Smart Buy 15 Private Label – Woolworths Private Label – Woolworths - All brands 368 Private – Woolworths Homebrand 31 Private Label – Woolworths Macro 52 Private Label – Woolworths Macro Organic 28 Private Label – Woolworths Woolworths 66 Private Label – Woolworths Woolworths Created With Jamie 30 Private Label – Woolworths Woolworths Free From 3 Private – Woolworths Woolworths Free From Gluten 2 Private – Woolworths Woolworths Gold 9 Private Label – Woolworths Woolworths Select 147 PureBred Bakery PureBred Bakery - All brands 2 PureBred Bakery Pure Bred 2 Rinoldi Pasta Rinoldi Pasta - All brands 8 Rinoldi Vetta 8 Sanitarium Health Foods Company Sanitarium Health Foods Company - All brands 85 Sanitarium Health Foods Company Naturally Nood 9 Sanitarium Health Foods Company Sanitarium 58 Sanitarium Health Foods Company So Good 13 Sanitarium Health Foods Company Vegie Delights 5 Simplot Australia Simplot Australia - All brands 42 Simplot Australia Birds Eye 20 Simplot Australia John West 5 Simplot Australia Lean Cuisine 14 Simplot Australia Quorn 3 SPC Ardmona Operations SPC Ardmona Operations - All brands 6 SPC Ardmona Operations Ardmona 6 Spreyton Fresh Tasmania Spreyton Fresh Tasmania - All brands 1 Spreyton Fresh Tasmania Spreyton Fresh 1 Sunbeam Foods Sunbeam - All brands 4 Sunbeam Foods Sunbeam 4
7T Is the nominated reference measure legible? 1 = Yes 2 = No Go to Q7U 7U Is the product a multipack? 1 = Yes 2 = No 1 = Go to Q7V 2 = End of questions 7V If the product is a multipack, how is the HSR system graphic displayed? 1 = One HSR system graphic reflecting a single variant multipack 2 = One HSR system graphic that is an average of all flavour variants 3 = One HSR system graphic of one of the flavour variants 4 = Multiple HSR system graphics for all flavour variants 5 = Other (please specify) 6 = N/A End of questions Q8 - HSR # Question Answer Next step 8A Is the HSR system graphic on the of pack? 1 = Yes 2 = No Go to Q8B 8B Is the HSR system graphic presented with contrasting background and text? 1 = Yes 2 = No Go to Q8C 8C Is the HSR system graphic a rating of ½ star to 5 stars in ½ star increments? 1 = Yes 2 = No Go to Q8D 8D Does the HSR system graphic value match the numerical rating value? 1 = Yes 2 = No Go to Q8E 8E Are the words ‘Health Star Rating’ displayed prominently below the HSR element of the graphic? 1 = Yes 2 = No Go to Q8F 8F Does the product contain the dietary intake guide on pack? Please note where on pack. 1 = Yes 2 = No 1 = Go to Q8G 2 = Go to Q8H 8G If the dietary intake guide has been used on pack, has it been displayed in a manner not to mislead the consumer that the two systems are linked? 1 = Yes 2 = No 3 = N/A Go to Q8H 8H Is the product a multipack? 1 = Yes 2 = No 1 = Go to Q8I 2 = End of questions 8I If the product is a multipack, how is the HSR system graphic displayed? 1 = One HSR system graphic reflecting a single variant multipack 2 = One HSR system End of questions
graphic that is an average of all flavour variants 3 = One HSR system graphic of one of the flavour variants 4 = Multiple HSR system graphics for all flavour variants 5 = (please specify) 6 = N/A Q9 - Energy icon # Question Answer Next step 9A Is the HSR system graphic on the front of pack? 1 = Yes 2 = No Go to Q9B 9B Is the HSR system graphic presented with contrasting background and text? 1 = Yes 2 = No Go to Q9C 9C Has sufficient space been provided to accommodate energy name and value in a clear and legible way? 1 = Yes 2 = No Go to Q9D 9D Does the energy value reflect that stated in the NIP? 1 = Yes 2 = No Go to Q9E 9E Has the energy value been recorded in the correct unit? 1 = Yes 2 = No Go to Q9F 9F Has the energy value been recorded to the correct decimal place? 1 = Yes 2 = No Go to Q9G 9G Does the energy icon display %DI? 1 = Yes 2 = No 1 = Go to Q9H 2 = Go to Q9I 9H If %DI is used, is the HSR graphic displayed ‘per serve’ or ‘per pack’ and according to guidelines? 1 = Yes 2 = No 3 = N/A Go to Q9I 9I Does the product contain the dietary intake on pack? Please note where on pack. 1 = Yes 2 = No 1 = Go to Q9J 2 = Go to Q9K 9J If the dietary intake has been used on pack, has it been displayed in a manner not to mislead the consumer that the two systems are linked? 1 = Yes 2 = No 3 = N/A Go to Q9K 9K Is the nominated reference measure appropriate? 1 = Yes 2 = No Go to Q9L 9L Is the nominated reference measure above or below the energy icon? 1 = Below 2 = Above Go to Q9M 9M Is the size specified in the NIP? 1 = Yes 2 = No Go to Q9N 9N Is the nominated reference measure legible? 1 = Yes 2 = No Go to Q9O 9O Is the product a multipack? 1 = Yes 2 = No 1 = Go to Q9P 2 = End of
choices you make in the future when buying food? MODULE F: COMPARISON QF1. Of the Health Star Ratings please select which you think is a healthier option in each pair? Option 1 answer Option 2 answer Option 3 answer are the same are the same These are the same These are the same are the same MODULE G: HSR & FOOD CATEGORIES Instructions Question Response options ASK IF QE1= Yes Provide multiple responses QG1. Please select which foods and/or beverages you purchased in the supermarket which had the Health Star Rating system on them Bread, Breakfast cereals (e.g. ready-to-eat, muesli, oats, breakfast drinks), Cereal bars, nut/seed bars, fruit bars, Cheese, Confectionary (e.g. lollies, chocolates), Cooking sauces (pasta & other), Crisps and similar snacks, Fruit and Vegetables (frozen, fresh, canned, or dried), Finishing sauces, Legumes (canned, e.g. baked beans), Margarines and spreads (including butter), Meat, poultry, seafood (plain, processed, canned, fresh, frozen), Milks (plain and flavoured), Non-alcoholic beverages (e.g. soft drinks, fruit/vegetable juices ), Nuts and seeds, Pasta & noodles, and products, Pastries – sweet or savoury (e.g. pies/pasties, fruit pies, tarts), Ready meals, meal kits, Recipe bases, Rice & rice products, Salad dressings and mayonnaise, Savoury biscuits, crackers, crispbreads, Spreads (e.g. peanut butter, jam), Sweet biscuits, cakes, muffins, Table sauces (e.g. tomato sauce), Vegetable oils, Yoghurt & dairy desserts (incl. custards, ice cream, frozen yoghurt), None of the above. ASK IF QE1= Yes QG2. Please select which foods and/or beverages you believe it is important to have the Health Star Rating system on them? Bread, Breakfast cereals (e.g. ready-to-eat, muesli, oats, breakfast drinks), Cereal bars, nut/seed bars, fruit bars, Cheese, Confectionary (e.g. lollies, chocolates),