21 September 2009 Dr. Joo Team Leader Korean Maritime Institute 15 September 2009 Ms. Young Yu Commissioner Australian Trade Commission (AUSTRADE) 15 September 2009 Ms. Myung-Hwa Lee Business Development Manager Australian Trade Commission (AUSTRADE) 17 September 2009 Ms J Bae Importer Aqualink 18 September 2009 Mr. Todd Sample Manager, Public Relations Team Korean Promotion Agency (KOTRA) Have you ever traded Australian seafood products? Yes No If yes, what of Australian seafood products have you traded? If no, is there any specific reason you have not traded Australian seafood products? Please the name of the country where you purchase most of your seafood products? Who do you buy your seafood products from? How much seafood product do you import? In percentage term. What seafood products sell the best? What comes to mind when you think about Australian seafood? Probe for positive and negatives responses. Also ask the trader what he thinks about your specific product (do they think there is any potential in South Korea) Who do you sell your seafood products to? Please % Percentage of Sales Direct to retail buyer Direct to food services buyer Direct to consumer Direct to another wholesaler Other (please specify) When purchasing seafood products please indicate the importance of the product attributes you look for? Please note “7” is very important. Rating of Attributes Not at all Very Important Important 1 2 3 4 5 6 7 Good value for money Quality
(i) Chelsey Parish is currently completing her honour’s degree within the industry (wild and aquaculture). Furthermore she is waiting on confirmation of an employment opportunity within the Australian seafood industry. (ii) Ben Manning has completed 2 market research field trips and has demonstrated a very high level of expertise and initiative specifically relating to the Abalone industry. Furthermore, Ben has been involved in various research projects in other seafood sectors. It is anticipated that Ben will enroll in a Masters by Research in 2011 focusing on the Abalone industry. (iii) Gregory Grunert has recently been accepted into a Shanghai University to study Mandarin (intensive course work) over a 1 semester period. Gregory has expressed a keen interest to gain work experience with the Grey Group while he is in Shanghai. This initiative could be developed into an ongoing program between Seafood CRC and the Grey Group. (iv) Daniela Schwarz as part of her final year of study with her German University needs to complete a major research project in the form of an industry internship. She as conveyed a strong interest in completing her internship within an Australian seafood organisation. (v) Lee Kyeonghun (originally from South Korea) has also completed 2 market research field trips and is very interested in perusing his professional career within the Australian seafood industry. Lee is hoping to continue to build his knowledge of the seafood industry along with being able to provide an Australian seafood company with his strong international background especially in the South Korean market. Furthermore as a result of USC developing and building on industry network and reputation 2 industry participants have requested to enroll in a masters by research at USC starting Semester 2 2010. Anni Conn, Business Manager, Seafarm. We (USC and Anni) are in the process of scoping out the research topic but basically she will/may be looking at what entrepreneurial traits impact on business performance within the seafood sector. Wil Conn, Project Manager, Skills Formation Strategy – Aquaculture (Qld). Once again, we are still scoping out the research topic but Wil is interested in looking at what factors impact on the organisational culture/climate of business performance within the seafood sector. Communication and Sharing of Knowledge