Step One: Determine the desired action you want your prospect to take (e.g. like, share, read, subscribe, comment, buy etc.) Step Two: Determine the exact emotional state that will drive that action (e.g. curious, relaxed, fearful, inspired etc.) Step Three: Choose some of the words from this list and sprinkle ‘em throughout your content. And now…THE LIST: Emotional State: Curiosity When you want them to be gripped by an unshakable desire to click and read more. Secret Confidential Controversial Underground What no one tells you Have you heard Cover-up Forbidden Banned Behind the Scenes Secret agenda Secret plot Insider Off-the record Blacklisted Censored Concealed Confessions Unbelievable Covert No one talks about Hidden underground Emotional State: Urgency If you want then to take action now, now, now! Magical Instantly Missing Out Left behind Magnificent Miracle Most Important Profitable Proven Quick Remarkable Results Revolutionary Safe Save Sensational Should Startling Strongly agree/ recommend Strongly suggest Superb Superior Tremendous Truly Trustworthy Urge Worthwhile Deadline Limited Seize bargain Discount Explode Extra Fortune Freebie Jackpot
Reduced Instant Savings Skyrocket Emotional State: Confusion and Helplessness Especially useful when questioning the status quo, making them realize what they are missing out or “us-vs-them” style content doubtful uncertain indecisive perplexed embarrassed hesitant disillusioned distrustful misgiving unsure tense stressed uncomfortable dishonest disdainful manipulative judgmental argumentative authoritative condescending distracted disoriented off-kilter frenzied blushing awkward incapable paralyzed fatigued inferior vulnerable distressed pathetic distraught doomed overwhelmed incompetent incapacitated trapped squirming jittery woozy twitching compulsive uncaring uninterested unresponsive terrified suspicious anxious alarmed panicked threatened cowardly insecure Emotional State: Anger This is a high physiological arousal emotional state that can help drive a number of actions such as getting support for a cause or sharing content because of the sheer outrage felt Ordeal Outrageousness Provoke Repulsive Scandal Severe Shameful Shocking Terrible Tragic Unreliable Unstable Wicked Aggravate Agony Appalled Atrocious Corrupting Damaging Deplorable Disadvantages Disastrous Disgusted Dreadful Eliminate Harmful Harsh Inconsiderate enraged offensive
aggressive frustrated controlling resentful malicious infuriated critical violent vindictive sadistic spiteful furious agitated antagonistic repulsed quarrelsome venomous rebellious exasperated impatient contrary condemning seething scornful sarcastic poisonous jealous ticked off revengeful retaliating reprimanding powerless despicable self-hating desperate alienated pessimistic dejected Emotional State: Safe and Satisfied Great for sales pages when you want people to feel secure in their choice. Accurate instantly Advantage Always A cut above Bargain Certain Certainly Confident Convenient Definitely Delighted Easy Ecstatic Effective Emphasize Extremely Freedom Guaranteed Highly effective/ likely Introducing First ever Investment conscientious approving honored privileged adaptable relaxed Astonishing Astounded assured fulfilled genuine authentic self-sufficient reliable sure secure stable honest truthful supportive excellent responsible solid trusting supported Absolutely Bargain Emotional State: Happy and Alive Health-based products or services blissful joyous delighted overjoyed gleeful thankful
festive ecstatic satisfied cheerful sunny elated jubilant jovial fun-loving lighthearted glorious innocent child-like gratified euphoric on top of the world playful courageous energetic liberated optimistic frisky animated spirited thrilled wonderful funny intelligent exhilarated spunky youthful vigorous tickled creative constructive helpful resourceful at ease comfortable pleased encouraged surprised content serene bright blessed Emotional State: Inspired As part of content that is meant to inspire and make them feel like they are capable and in charge. motivated eager keen earnest inspired enthusiastic bold brave daring hopeful upbeat assured clear balanced fine okay grateful carefree adequate fulfilled genuine authentic forgiving sincere uplifted unburdened confident self-sufficient reliable sure unique dynamic tenacious cooperative productive exuberant in the zone responsive conscientious approving honored privileged adaptable Emotional State: Relaxed and Peaceful Products or services that offer mental peace and relaxation. calm at ease
comfortable content quiet certain relaxed serene bright blessed balanced grateful carefree fulfilled genuine authentic forgiving sincere uplifted unburdened confident self-sufficient glowing radiant beaming reflective smiling grounded unhurried open-minded efficient non-controlling unassuming trusting supported fluid light spontaneous aware healthy meditative still rested waiting laughing graceful natural steady centered placid Phewwwww. THAT was one long-ass list, don’t you think? But how about we make it to 500. Now that’s a thought! Help make that happen guys and drop some of your favorite high emotion words in the comments and I will go and add those to this list (with credit of course). Ready. Set. GO!