TRIMESTER VI S. No. Course Code Courses L/T/P Contact Hours /Week C Int./Ext. Type 1 16PN956 Project Work and Viva Voce 0/0/30 30 8 40/60 PP TOTAL 0/0/30 30 8 100 LIST OF ELECTIVES S. No. Course Code Courses L/T/P Contact Hours/ Week C Int./Ext. Type 1 16PN601 Corporate Finance 5/0/0 5 3 40/60 PE 2 16PN602 Banking and Insurance 5/0/0 5 3 40/60 PE 3 16PN603 Financial Services 5/0/0 5 3 40/60 PE 4 16PN604 Security Analysis and Portfolio Management 5/0/0 5 3 40/60 PE 5 16PN605 Financial Derivatives 5/0/0 5 3 40/60 PE 6 16PN606 Personal Finance 5/0/0 5 3 40/60 PE 7 16PN607 International Financial Management 5/0/0 5 3 40/60 PE 8 16PN608 Econometrics and Financial Modeling 0/0/5 5 3 100/0 PE 9 16PN609 Digital and Social Media Marketing 5/0/0 5 3 40/60 PE 10 16PN610 Advertising and Sales Promotion 5/0/0 5 3 40/60 PE 11 16PN611 Consumer Behavior 5/0/0 5 3 40/60 PE 12 16PN612 Services Marketing 5/0/0 5 3 40/60 PE 13 16PN613 Rural Marketing 5/0/0 5 3 40/60 PE 14 16PN614 Retail Management 5/0/0 5 3 40/60 PE
The study enables the students to comprehend the appropriateness of various e-payment techniques The course offers an understanding on the innovative method of developing dynamic and interactive e-business applications COURSE OUTCOMES Analyze the concepts of Web hosting and e-marketing Create and launch successful brands Online Secure the online business services from risks through e security concepts Develop innovative strategies to further enhance the business outcome UNIT 1 INTRODUCTION 9 Introduction to E Business- Characteristics of E- Business - Advantages and disadvantages of E-Business - Business models for E – Commerce UNIT 2 E MARKETING 9 E Marketing – Goals - Browsing Behaviour Model- Online Marketing- Online Marketing Strategy - E – Advertising UNIT 3 E – SECURITY AND E-PAYMENT 9 Information System Security- Security on the Internet- E-Business Risk management issues- Internet security environment in India - Digital Payment requirements - Digital Token based E Payment system - Properties of electronic cash - Cheque payment system on the internet - Risks in E Payment system, Digital Signature UNIT 4 E - CRM 9 E CRM - E-CRM tool kits - Typical Business touch points - Privacy issues - Data mining in CRM- Role of data mining in online marketing UNIT 5 MOBILE COMMERCE AND WEB DESIGN 9 Definition, Technology- WAP model- Wireless technology- 3G Wireless communication- Need for intelligent web sites- Goals and objectives of a website- Strategies for website development- Ethical issues in Digital Technology TOTAL:45 TEXT BOOKS: Colin Combe, Introduction to E- Business: Management and Strategy, Butterworth – Heinemann, 2011 Dave Chaffey, E-Business and E Commerce Management , 3rd Edition Pearson Education , 2009 REFERENCE BOOKS: Nathalie Nahai, Web of Influence- The psychology of Online Persuasion, Pearson Education, 2012 Kenneth Laudon, Carol Traver, E Commerce 2013: Global Edition , 9th Edition, Pearson Education, 2013 Ravi Kalakota, e – Business 2.0:Road map to Success Besron/Smith , Data warehousing , Data Mining & OLAP, Mc Graw Hill Amjad Umar, Mobilr Computing and Wireless Communications, Mc Graw Hill WEB REFERENCES: 16PN955 BUSINESS ANALYSIS AND SIMULATION 0/0/3/2 PREREQUISITES: Basic Knowledge on Business Functions COURSE OBJECTIVES To get exposed to real time issues and problems in management.
Supply Chain Decisions.- Introduction to Emerging trends in Supply chain-Lean and Green supply chain- E and Reverse Logistics. UNIT 4 SUPPLY CHAIN DRIVERS AND PERFORMANCE MEASURES 9 Drivers of Supply Chain Performance -Framework for Structuring Drivers- Obstacles to Achieving Strategic Fit- Performance Measures - Customer Service and Cost Trade –Offs – Order Delivery Lead Time- Supply Chain Responsiveness - Delivery Reliability . UNIT 5 NETWORK DESIGN AND SUPPLY CHAIN CO-ORDINATION 9 Role of Network Design - Factors Influencing Network Design Decisions- Framework for Network Design Decisions - Role of IT in Network Design- Supply Chain Co-ordination and Bullwhip Effect - Lack of - Obstacles to Coordination - Managerial Levers to Achieve Co-ordination- Milk Vendor Model - Achieving JIT. SELF STUDY: Agile Supply chain-Virtual supply chain- Supply Chain to Collaborative Planning Forecasting Replenishment TOTAL: 45 TEXT BOOKS: Sunil Chopra, Peter Meindal, D V Kalra, Supply chain Management , Strategy, Planning and Operation, Pearson Prentice Hall, 2013 Pierre David, International Logistics, Biztantra, 2003 Sople V V, Logistics Management, Pearson, 3e,2010 REFERENCE BOOKS: Shridara Bhat, Supply Chain Management, Himalaya Publishing House, 2012 Supply Chain Management: A Logistics Perspective 8th Edition, by Coyle, Langley, Novack, Bardi , Nelson Education; 8th edition (2013) Mohanty R.P and Deshmukh S.G , Supply Chain Management, Theories and practices, Biztantra, 2009 WEB REFERENCES: www.inboundlogistics.com 16PN626 PROJECT MANAGEMENT 5/0/0/3 PREREQUISITES: Nil COURSE OBJECTIVES To facilitate the students to understand the importance of project management, project planning and implementation To provide an in-depth knowledge about important facets of projects and the methods of project evaluation To make the students understand the different project planning and scheduling techniques To familiarise the students with contract management and to impart knowledge on effective project implementation in them COURSE OUTCOMES Upon successful completion of the course, students will be able to: Evaluate projects and assess their feasibility Plan and schedule project activities for implementation Monitor and control project implementation Identify deviations and take corrective measures in implementing projects