Week Activity Type Scheduled Contact Hours Activity Details Core Reading + Additional Reading + Practice Material Learning Outcomes Student Preparation for Tutorial Week 01 Monday March 20 Lecture 3 hr Marketing: Managing Profitable Customer Relationships Chapter 1 (textbook) Able to define marketing & steps in the marketing process Explain importance of customers, and markets Identify elements of customer-driven marketing strategy directed reading from chapter (for all tutorial sessions Tutorial 1 hr Marketing: Managing Profitable Customer Relationships: Discussing the concepts Tuesday March 21 Lecture 3 hr Company and Marketing Strategy: Partnering to Build Customer Relationships Chapter 1& 2 Able to describe elements of marketing mix Able to discuss how to design business portfolios and develop growth strategies Understand importance of unique selling directed reading from chapter (for all tutorial sessions Tutorial 1 hr Company and Marketing Strategy: Partnering to Build Customer Relationships: Discussing the concepts Wednesday March 22 Lecture 3 hr The Marketing Environment Chapter 3 Describe major trends and forces shaping marketing landscape directed reading from chapter (for all tutorial sessions Tutorial 1 hr The Marketing Environment: Discussing the concepts Thursday March 23 Lecture 3 hr Managing Marketing Information Chapter 4 Explain the importance of information about customers, directed reading from chapter (for all tutorial sessions
Wednesday March 29 Lecture 3 hr Customer-Driven Marketing Strategy Chapter 7 Understand major bases for segmenting markets Able to discuss how firms position products for competitive advantage directed reading from chapter (for all tutorial sessions Tutorial 1 hr Customer-Driven Marketing Strategy: Discussing the concepts Thursday March 30 Lecture 3 hr Review Chapters 1 - 7 directed reading from chapter (for all tutorial sessions Tutorial 1 hr Review Friday March 31 Midterm Exam Week 03 Monday April 03 National Holiday -Tomb Sweeping Day Tuesday April 04 National Holiday -Tomb Sweeping Day
Week 04 Monday April 10 Lecture 3 hr Marketing Channels and Supply Chain Management Retailing and Wholesaling Chapter 12 Marketing Channels and Supply Chain Management Explain the role of retailers and wholesalers Understand the changing retail landscape directed reading from chapter (for all tutorial sessions Tutorial 1 hr Marketing Channels and Supply Chain Management Retailing and Wholesaling; Discussing the concepts Tuesday April 11 Lecture 3 hr Communicating Customer Value: Integrating Marketing Communications Strategy Chapter 13 & 14 Define the elements of the promotion mix Discuss factors affecting selection of mix Outline steps in developing effective marketing communications directed reading from chapter (for all tutorial sessions Tutorial 1 hr Communicating Customer Value: Integrating Marketing Communications Strategy: Discussing the concepts Wednesday April 12 Lecture 3 hr Direct and Online Marketing: Building Direct Customer Relationships Chapter 17 Define direct and on-line marketing and the benefits for customers and companies Discuss the major forms of direct marketing Explain how companies have responded to the internet directed reading from chapter (for all tutorial sessions Tutorial 1 hr Direct and Online Marketing: Building Direct Customer Relationships Discussing the concepts Thursday April 13 Lecture 3 hr Review Chapters 8-14, 17 Tutorial 1 hr Review Friday April 14 Final Exam