USCG website says, “The U.S. Coast Guard estimates that life jackets could have saved the lives of over 80 percent of boating fatalities.” It is the responsibility of the companies in the industry to protect its customers. Other factors which need to be taken into account are Coast Guard regulations. Coast Guard regulations require the operator of a boat to report any accidents, when; a person dies, a person disappears and a person is presumed dead or injured, a person requires medical treatment beyond first aid and more (USCG).” Illegal fishing accounts for approximately 20 percent of total fish caught globally (Monterey Bay Aquarium). An increased demand for fish has expanded illegal fishing. An article on the Monterey Bay Aquarium website says, “International fisheries management agencies report that at least a quarter of the world’s catch is illegal, unreported or unregulated” (Monterey Bay Aquarium). Chilean Seabass has been largely affected due to the illegal fishing because they breed later in life (Monterey Bay Aquarium). As a result, passengers will view less fish during the tours. Both locations will be affected due to illegal overfishing. The housing market crisis in Florida is currently a political issue. Florida is currently near the top of the list of foreclosures, nationwide (Willis, 2013). Florida property values are decreasing, providing customers with less disposable income to spend on tourist activities. Industry Specific Forces Industry Specific Forces of Monterey Bay & South Beach Miami Low Medium High Threat of substitutes X Threat of entrants X Competitive rivalry X Bargaining power (suppliers) X Bargaining power (customers) X
sporting event, the Canada Games, and was the leader of the organization team. She had to coordinate the work of ten volunteers and managed many schedules of different sports. Audrey has done in 2012 two other paid work internships as an assistant of research teams, at Sherbrooke University. Also, she has worked in the development of research project of office automation and handling. With all her professional experiences, Audrey has what the company needs to manage the operations as the COO. Josh Kern studied at Santa Barbara City College, where he was awarded four Associates Degree, including; Liberal Arts Associates Degree, Economics Associates Degree, Marketing Associates Degree and Business Administration Associates Degree. Josh is currently working on his Bachelor’s Degree in Business Administration with an emphasis in Marketing at California State University, Monterey Bay. Josh has worked in the customer service industry for three years while working at Giovanni’s Pizza in Goleta, California. Josh has also spent four years in the hospitality industry at Bacara Resort & Spa as a security officer, in Goleta California. Josh has taken multiple accounting, economics and finance classes at Santa Barbara City College and California State University, Monterey Bay. For these reason, Josh Kern has been elected as Davy Jones Sub Tours’ CFO. Jose Gonzalez has completed his Social Behavior Associates Degree at Hartnell College and is currently working on his Bachelor’s Degree in Agribusiness. Jose has been working in retail for the past 4 years. He has worked for great companies like Walgreens Pharmacy and Radioshack. Jose is capable of producing sales and providing exceptional customer service, in addition to providing problem solving skills. Some tasks of his job experience at Walgreens Pharmacy and currently at RadioShack, include; generating sales for the company and providing customers with an outstanding customer service. Jose has a lot of experience in handling cash and mentoring employees. He has the experience needed to perform and exceed expectations. For this reason, he has been elected Chief of Sales and Marketing. Christian Garcia has completed his General Education and Associates in Business Administration at Hartnell Community College. He is currently working on his Bachelor’s Degree in Business Administration with a concentration in Agribusiness at California State University
Chart of the main indirect competitors’ prices Child Adult Long Beach - Catalina tour (semi-submersible vessel) $24 (Catalina Adventure Tours,) $31 (Catalina Adventure Tours,) Monterey Bay - Whale watching tours $20 to $30 (Monterey Bay Whale Watch,) (Princess Monterey Whale Watching Cruises,) (Chris' Whale Watching,) $35 to $50 (Monterey Bay Whale Watch,) (Princess Monterey Whale Watching Cruises,) (Chris' Whale Watching,) Miami - Boat tours and whale watching tours $15 to $40 (Sprint Yacht Tours,) (Miami Beach Ocean Watersports,) $20 to $60 (Sprint Yacht Tours,) (Miami Beach Ocean Watersports,) Chart of Davy Jones Sub Tours prices Child (Ages 3-12, under 3 free) Adult Family of 4 (2 adults & 2 children) Senior (55 & over) Group of 15 or more ($ per person) Miami (1-hour tour) $35 $55 $149 $ 39 $25 Miami (2-hour tour) $49 $69 $199 $55 $39 Monterey (1-hour tour) $35 $55 $149 $39 $25