Below are the Recommendations for Action made by the review team. Describe the progress or changes made toward meeting each recommendation over the last year. RECOMMENDATIONS Status Progress or Rationale for No Longer Applicable The discussion with the review team regarding the deactivation of the marketing program and the department’s contemplation of development of a digital marketing program was very enlightening. The implementation of the prerequisite on the TAG marketing course by the state has had an adverse effect on enrollment statewide, and was directly responsible for the deactivation of the program. Considerations of a new digital marketing program will need to include plans for overcoming this barrier. The department has discussed development of a non-TAG marketing course get around this obstacle, and that is In progress Completed No longer applicable A new digital marketing program and two certificates was developed and approved by the curriculum committee. Three new courses were also developed, including a non-TAG Intro to Marketing course. This course, MRK 2100 does not require ECO 2180 as a prerequisite. This was done to allow students that are not planning on transferring to a 4-year state school to be better able to complete. As a result, we would expect to see the number of completers increase.
use of social media and other digital platforms may be warranted. Use of these tools by the department may both increase its capacity for educating students in these areas and allow the department to demonstrate to its students the potential for these approaches. Completed No longer applicable ACBSP Annual Conference in Philadelphia on the topic of digital marketing/social media in the classroom. Additionally, we are continuing to look for ways to increase the use in more subtle ways. For example, Dennis Brode has been piloting the use of REMIND.COM for his face-to-face classes since fall 2014 with very positive results.
Program Outcomes To which course(s) is this program outcome related? Year assessed or to be assessed. Assessment Methods Used What were the assessment results? (Please provide brief summary data) Apply contemporary approaches to management and organizational success within the framework of the classroom and written assignments. ACC-1220 ECO-2160 ECO-2180 LAW-1101 MAN-1107 MAN-1110 MAN-2150 MAN-2279 MAT-1460 MAT-2170 MRK-2101 2014 Test questions were developed to measure student knowledge in two primary areas – isolationism and general management. These test questions are embedded in every section of the MAN 2150 course. In 2011-12, the questions used to measure these areas were randomly selected, and over 200 students were tested; for 2014, the questions were placed in a separate folder, and every student received these questions. For analysis purposes, we pulled data from five course sections (three f-2-f and two on-line). The data represents over 300 students. Results indicate a decline in both area, but we are still well above the goal of 70%. Starting in fall 2015, we will place more emphasis in these areas in both on-line and face-to-face classes. Apply principles of organizational behavior and human relations, including methods used to create, maintain and improve a positive and diverse work environment. MAN-1107 MAN-2150 MAN-2279 2014 Test questions were developed to measure student knowledge in these areas. These test questions are embedded in every section of In 2011-12, the questions used to measure these areas were randomly selected, and over 200 students were tested; for 2014, the questions were placed in a separate folder, and every student received these questions. For analysis purposes, we pulled data from
Demonstrate methods of planning, leading, organizing and controlling within organizational systems and strategy development, particularly in the context of mission, values, goals and objectives. MAN-1107 MAN-1110 MAN-2101 MAN-2150 MAN-2155 MAN-2270 MAN-2279 MRK-2101 2014 Test questions were developed to measure student knowledge in the areas of planning, organizing, and control. These test questions are embedded in every section of the MAN 2150 course. In 2011-12, the questions used to measure these areas were randomly selected, and over 200 students were tested; for 2014, the questions were placed in a separate folder, and every student received these questions. For analysis purposes, we pulled data from five course sections (three f-2-f and two on-line). The data represents over 300 students. For each of the three question types (planning, organizing, controlling) a decline in student understanding was found. For the next year, a renewed emphasis will be placed on these areas in all sections of the course. Demonstrate synthesis of general education concepts into the required management and business application. BIS-1120 COM-2211 ENG-1101 2015-16
ENG-1131 ENG-1201 Explain the functions of supply chains, their purpose, marketing and sales impact, use and management in a global context and their impact on customer service and profitability. MAN-1106 MAN-2110 MAN-2144 MAN-2155 MAN-2159 OPT-2251 2014 Three different assignments are being used to assess this outcome. The first is the Metropolitan University (Case Study), the second is the Inventory and Forecast Calculations (Quantitative), and the third is the PMI (Purchasing Manager’s Index) Analysis (Research and Report). Quantitative problems have proven to be difficult for students. Inventory and forecasting calculations are critical for Metropolitan University (Case Study) Inventory and Forecast Calculations (Quantitative) PMI (Purchasing Manager’s Index) Analysis (Research and Report)