more direct care for children than do men. Because men do not contribute resources directly from their bodies to the offspring, evolutionary theorists argue that ancestral women sought men who could provide resources and protection (Gangestad & Simpson, 2000; Gangestad & Thornhill, 1998). Numerous studies have found that women place more emphasis on status than do men when selecting partners. For example, in one study, women preferred a physically unattractive but well-dressed man to a handsome burger flipper (Townsend & Levy, 1990). Another study found that women were more attracted to a man who made money in business over one who just got lucky, suggesting that it is the ability to generate future resources that is attractive to women (Hanko, Master, & Sabini, 2004). Women’s singles ads are, compared with men’s, more likely to require status or wealth in a man; conversely, men taking out singles advertisements are more likely to advertise any status or wealth they possess (Rajecki, Bledsoe, & Rasmussen, 1991; Wiederman, 1993). Women also respond more to men who advertise their income and education levels, whereas men reading women’s ads pay little attention a woman’s status (Baize & Schroeder, 1995). A study of 37 different cultures found the same trends around the world (Buss, 1989). Similar to American women, Japanese, Zambian, and Yugoslavian women rate good financial prospects in a mate as more important than do men in those countries (Buss, 1989). Women around the world also tend to seek and to marry somewhat older men, who generally have more resources and social status (Buss, 1989; Kenrick & Keefe, 1992). Men compete for women’s attention not only by fighting and struggling for social status, but also by signaling that they have desirable characteristics such as attractiveness, health, intelligence, sense of humor, and creativity (e.g., Griskevicius et al., 2006; Maner & Ackerman, in press). Wilbur and Campbell (2011) found that, in dating contexts, men report being more likely to show off their sense of humor, whereas women evaluate men as potential partners on high-
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