Quizzes over Weekly Readings 14 @ 10 points each 140 14.9% LearnScapes Activities LearnScapes Evaluation Activities 4 @ 30 points each – 120 points Quizzes over LearnScapes 4 @ 10 points each – 40 points 160 17.0% Healthcare Advertisement Paper 65 6.9% Group Activity – Social Media Presentation – 50 points Handout to class – 30 points 80 8.5% Group Project Proposal – 100 points Develop an advertising plan for a hospital/clinic (PowerPoint Presentation) – 50 points Sketch (Computer sketch) for a BillBoard/Magazine ad – 26 points Individual retrospect of group – 10 points Peer Feedback - 14 points 200 21.3% Midterm 100 10.6% Final Examination 100 10.6% Total Points 940 100% Grading Scale A 100% to 89.5% 940 to 841 B 89.4% to 79.5% 840 to 747 C 79.4.5% to 69.5% 746 to 653 D 69.4% to 59.5% 652 to 559 F 59.4% to 0% 558 to 0 CLASS SCHEDULE AND ASSIGNMENTS HCA 353 02 Schedule WK Session # - Date Topic Reading Assignments Assignment, Deliverable & Activities 1. Week of 8/28 DUE: Online Profile 8/30 by 11:55 pm Linked-In Invitation 9/1 by 11:55 pm Kelly McDonald Assignment Due 9/3 by 11:55 pm Syllabus and APA Review syllabus, ask questions. Review APA In Class Exercise (ICE) Online Profile Due (Follow directions in the syllabus) Linked-In Invitation Due Online assignment for Watch the Kelly McDonald video and answer question under the content. Submit the questions to the dropbox – due 2. Week of 9/4 The Meaning of Marketing; Marketing Strategy Chapter 1 (Pages 3-46) Chapter 2 (Pages 47-96) In Class Exercise (ICE) Quiz over reading assignment Chapter 1 Quiz over reading assignment Chapter 2 (Quizzes are on BeachBoard)
Due: LearnScapes Assessment 10/19 by 11:55 pm Due: Social Media Group Activity 10/22 Watch LearnScapes and complete assessment (save document and upload to the dropbox) Social Media Group Activity Due 9. Week of 10/23 Social Media Presentation 10/24 Distribution Chapter 10 (Pages 377-412) In Class Exercise (ICE) Quiz over reading assignment Chapter 10 Social Media Group Activity Presentation 10. Week of 10/30 No Face to Face Class This Week 10/31 (Work on Project Proposal) Due: LearnScapes 11/2 by 11:55 pm Due Group Project Proposal Due Friday 11/3 by 11:55 pm Promotion Recovery and Retention Chapter 11 (Pages 413-450) LearnScapes Scenario 3 In Class Exercise (ICE) Quiz over reading assignment Chapter 11 Quiz over LearnScapes Scenario 3 Work on Group Projects Watch LearnScapes and complete assessment (save document and upload to the dropbox) Group Project Proposal due to dropbox 11. Week of 11/6 Advertising Chapter 12 (Page 451-486) In Class Exercise (ICE) Quiz over reading assignment Chapter 12 12. Week of 11/13 Sales and Sales Management Chapter 13 (Pages 487-514) In Class Exercise (ICE) Quiz over reading assignment Chapter 13 Work on Group Projects 13. Week of 11/20 Fall/Thanksgiving Break Fall/Thanksgiving Break 11/20 to 1124 14. Week of 11/27 Short Class 11/28 (Online assignment and work on group projects) Due: LearnScapes Assessment Due 11/30 by Controlling and Monitoring; Appendix How are we doing? Chapter 14 (Pages 515-546) Appendix (Pages 547-568) Learning Scenario 4 In Class Exercise (ICE) Quiz over reading assignment Chapter 14 Watch LearnScapes and complete assessment (save document and upload to the dropbox) Quiz over LearnScapes Scenario 4 Due to dropbox PowerPoint Presentation Sketch of advertisement