Level of agreement Segment 1 (n=52): Established intention to work in health Segment 2 (n=59): Could be encouraged to work in health Segment 3 (n=75): Uncertain about future plans Segment 4 (n=41): Unlikely to work in health Recognition of intrinsic rewards 8.6 9.7 6.9 9.0 Confidence in attainability 7.0 7.8 5.3 7.5 Inclination to work in health 9.0 8.1 5.6 4.6 Keen to find out more about jobs that might suit their skills and interests 9.1 9.3 6.1 8.4 Do not really know what sort of job they want to do in the future 3.4 8.0 5.9 4.7 Table 6: Future plans (percentages) Plans after finishing school/ training Segment 1 (n=52): Established intention to work in health Segment 2 (n=59): Could be encouraged to work in health Segment 3 (n=75): Uncertain about future plans Segment 4 (n=41): Unlikely to work in health Plan to do further study or training – probably in health 59% 31% 7% 2% Plan to do further study or training – probably not in health 6% 15% 22% 47% Plan to look for a job 26% 44% 39% 24% Plan to do something else 2% 5% 6% 14% Have no plans 3% 1% 23% 10% Table 7 – Career aspirations (percentages)
Career aspirations Segment 1 (n=52): Established intention to work in health Segment 2 (n=59): Could be encouraged to work in health Segment 3 (n=75): Uncertain about future plans Segment 4 (n=41): Unlikely to work in health Plan to work in a health job 68% 44% 6% nil Plan to work in a job not in health 3% 10% 39% 56% Unsure – would think about working in health 27% 31% 14% 10% Unsure – would not think about working in health nil nil 6% 5% Unsure – uncertain if would think about working in health 2% 15% 29% 29% Table 8 – Demographics (percentages) Deomgraphics Segment 1 (n=52): Established intention to work in health Segment 2 (n=59): Could be encouraged to work in health Segment 3 (n=75): Uncertain about future plans Segment 4 (n=41): Unlikely to work in health Aged 17-18 years 73% 55% 44% 45% Gender (Female) 61% 54% 50% 54% Speak English and another language 13% 30% 11% 33% Know people who work in health 56% 63% 39% 38% Metropolitan location 48% 11% 52% 15% Regional location 33% 60% 38% 51% Remote location 18% 29% 10% 34%
Table 12 presents the proportions who watched each of the free-to-air TV programs listed in the past 7 days. The list was compiled on the basis of the UM TV spot report – capturing programs during which Health Heroes advertising was scheduled. As shown, nearly all respondents (who watched free-to-air television) reported viewing at least one of the programs listed – with the majority of the top 10 programs watched featuring prominently in the media schedule. The top programs which captured the widest audience in regional and remote areas were Home and Away (48%) and movies (47%). Programs relating to NRL and AFL also featured prominently with significant proportions of those who watched free-to-air television reporting that they viewed: NRL and AFL games (36%); The Footy Show – NRL (27%); and The Footy Show – AFL (18%). Table 12: Free-to-air TV programs watched in past 7 days – unprompted (Base: Respondents who watched free-to-air TV in past 4 weeks) Free-to-air TV programs watched All locations Regional and Remote locations Watched any listed programs 97% 96% Home and Away 51% 48% Movies 56% 47% NRL and AFL Games 43% 36% The Simpsons 29% 34% The Big Bang Theory 25% 28% The Footy Show – NRL 32% 27% Neighbours 34% 26% Friends 15% 22% Sunrise 24% 21% The Footy Show – AFL 18% 18% Bones 12% 18% Border Security 21% 17% Revenge 12% 16% Mrs Brown's Boys 9% 15% Swamp People 12% 14% Futurama 16% 11% Hardcore Pawn 8% 11% Two and a Half Men 10% 10% How I Met Your Mother 6% 10%