LearnScapes Activities LearnScapes Evaluation Activities 4 @ 40 points each – 160 points Quizzes over LearnScapes 4 @ 10 points each – 40 points 200 15.9% Healthcare Advertisement Paper 100 7.9% Group Activity – Social Media Presentation – 70 points Handout to class – 30 points 100 7.9% Group Project Proposal – 100 points Develop an advertising plan for a hospital/clinic (PowerPoint Presentation) – 50 points Sketch (Computer sketch) for a BillBoard/Magazine ad – 26 points Individual retrospect of group – 10 points Peer Feedback - 14 points 200 15.9% Midterm 200 15.9% Final Examination 200 15.9% Total Points 1260 100% Grading Scale A 100% to 89.5% 1260 to 1127 B 89.4% to 79.5% 1126 to 1001 C 79.4.5% to 69.5% 1000 to 875 D 69.4% to 59.5% 874 to 749 F 59.4% to 0% 748 to 0 CLASS SCHEDULE AND ASSIGNMENTS WK Session # - Date Topic Reading Assignments Assignment, Deliverable & Activities 1. Week of 1/18 DUE: Online Profile 1/24 Linked-In Invitation 1/24 Syllabus and APA Review syllabus, ask questions. Review APA In Class Exercise (ICE) Online Profile Due (Follow directions in the syllabus) Linked-In Invitation Due 2. Week of 1/25 Marketing overview; Strategic and marketing planning process Chapter 1 (Pages 3-38) Chapter 2 (Pages 41-79) In Class Exercise (ICE) Quiz over reading assignment Chapter 1 Quiz over reading assignment Chapter 2 (Quizzes are on BeachBoard) 3. Week of 2/1 LearnScapes Representative Marketing strategy Chapter 3 (Pages 82-118) In Class Exercise (ICE) Quiz over reading assignment Chapter 3 4. Week of 2/8 Meet at Library on 2/9 Buyer Behavior Library Orientation Chapter 4 (Pages 125-157) In Class Exercise (ICE) Quiz over reading assignment Chapter 4 Meet at Library Room 305– Bring Laptops
Due: Healthcare Advertisement Paper 2/14 DUE – Healthcare Advertisement Paper 5. Week of 2/15 No Face to Face In-Class this week (Online Assignment and work on group proposal) Due: LearnScapes Assessment 2/21 by 11:55 pm Marketing Research Staying Relevant Chapter 5 (Pages 161-192) LearnScapes Scenario 1 In Class Exercise (ICE) Quiz over reading assignment Chapter 5 Quiz over LearnScapes Scenario 1 Watch LearnScapes and complete assessment (save document and upload to the dropbox) Work on Group Projects 6. Week of 2/22 Market segmentation Developing customer loyalty Chapter 6 (Pages 195-228) Chapter 7 (Pages 232-253) In Class Exercise (ICE) Quiz over reading assignment Chapter 6 Quiz over reading assignment Chapter 7 7. Week of 2/28 No Face to Face in class this week (Complete Midterm Online) Complete Midterm Complete Midterm Work on Group Projects MIDTERM EXAM Part 1 - Chapters 1 - 4 Part 2 – Chapters 5 - 7 Online – 8. Week of 3/7 1 ½ hour class this week (Online Assignment) Due: LearnScapes Assessment 3/13 Due: Social Media Group Activity Price Patient Engagement Chapter 8 (Pages 257-284) Chapter 9 (Pages 287-315) LearnScapes Scenario 2 In Class Exercise (ICE) Quiz over reading assignment Chapter 8 Quiz over reading assignment Chapter 9 Quiz over LearnScapes Scenario 2 Watch LearnScapes and complete assessment (save document and upload to the dropbox) Social Media Group Activity Due
3/13 9. Week of 3/14 Distribution Chapter 10 (Pages In Class Exercise (ICE) Quiz over reading assignment Chapter 10 Social Media Group Activity Presentation 10. Week of 3/21 1 ½ hour class this week (Online Assignment) Due Group Project Proposal Due Friday 3/25 by 11:55 pm Due: LearnScapes 3/27 by 11:55 pm Promotion Recovery and Retention Chapter 11 (Pages LearnScapes Scenario 3 In Class Exercise (ICE) Quiz over reading assignment Chapter 11 Quiz over LearnScapes Scenario 3 Group Project Proposal due to dropbox Watch LearnScapes and complete assessment (save document and upload to the dropbox) 11. Week of 3/28 Spring Break 12. Week of 4/4 Advertising Chapter 12 (Pages In Class Exercise (ICE) Quiz over reading assignment Chapter 12 13. Week of 4/11 Sales and Sales Management Chapter 13 (Pages In Class Exercise (ICE) Quiz over reading assignment Chapter 13 14. Week of 4/18 No Face to Face Class this week (Online assignment and work on group projects) Due: LearnScapes Assessment Due 4/24 by 11:55 pm Due: Controlling and Monitoring How are we doing? Chapter 14 (Pages Learning Scenario 4 In Class Exercise (ICE) Quiz over reading assignment Chapter 14 Quiz over LearnScape Scenario 4 Watch LearnScapes and complete assessment (save document and upload to the dropbox)