Paper presented on “Guilty and Ashamed of Having a Relationship: Consumer-Company Identification and Reactions to an Immoral Action,” at the Society for Consumer Psychology Winter Conference (2006). With Allison Johnson. Paper presented on “Perceptions of Firms Employing Counterstereotypical Service Providers: Advantages and Disadvantages of a Gender Diverse Work Force,” at the Marketing and Public Policy Conference (2006). With Shashi Matta. Paper presented on “Consumers’ Inferences about Service Quality Across Types of Services,” at the Frontiers in Services Conference (2005). With Anja Reimer. Plenary Session Panelist on “Building Service Relationships through the Science of Social Influence” at the Frontiers in Services Conference (2005). Paper presented on “Behavioral Research: Consequences of Heterogeneity Across Service Providers,” at the AMA SERVSIG Doctoral Consortium (2005). Paper presented on “Counter-Stereotypical Service Providers Influence Consumers’ Evaluations of Services,” at the Frontiers in Services Conference (2004). With Shashi Matta. Speech delivered on “When Women are from Mars and Men are From Venus: Consumers’ Perceptions of Counter-Stereotypical Employees,” for USC’s Gender and Sexuality Week (2004). With Shashi Matta and George Eapen. Paper presented on “Building Loyalty to the Firm from Information about the Individual Service Provider: How Exceptional Employees Help the Firm,” at the AMA Winter Educators’ Meeting (2004). With Shashi Matta and George Eapen. Paper presented on “The Effect of Package Shape on Consumers’ Judgments of Product Volume: Consequences of Getting an Eyeful,” at the USC/UCLA/UCI Annual Colloquium (2003). With Shashi Matta. Discussant for special session on “Postpurchase, Intertemporal Consumption Behavior,” at the Association for Consumer Research Conference (2002). Paper presented on “Hoping There’s Nothing to Fear: A Matter of Framing,” at the Association for Consumer Research Conference (2002). With Gustavo E. deMello and Deborah MacInnis. Paper presented on “Decision Bias from Anticipating Product Failure: Double Jeopardy, Double Protection, or In-Between,” at the Association for Consumer Research Conference (2002). With Yun-Oh Whang and C.W. Park.
Paper presented on "Getting Something for Nothing: The Effects of Promotions on Reference Price," at the Marketing Science Conference (1989). With Henrianne Sanft and Rita Wheat. Paper presented on "Measuring Customer Satisfaction" at USC's Conference on Customer Satisfaction in the Telecommunications Industry (1988). Co-chair of Special Session on "Research, Teaching, and Professional Issues for Women in Consumer Research" at the Association for Consumer Research Conference (1988). Chair of session on "Schema-Related Effects in Consumer Behavior" at the Association for Consumer Research Conference (1987). Chair of invited speaker session and for session on "Consumer Decision Making and Attitudes" at the American Psychological Association Conference (1985). Chair and discussant for session on "Stimulation, Sensation and Variety Seeking" at the Association for Consumer Research Conference (1984). Chair and presenter for Special Session on "New Conceptions of Consumer Complaining Behavior" at the Association for Consumer Research Conference (1983). Reviewing and Scholarly Evaluation Activities Associate Editor for the Journal of Consumer Research, 2015 to 2018. Member of the Editorial Review Board, 1986 to present. Area Editor for the Journal of Consumer Psychology, 2008 through 2011. Member of Editorial Review Board 1996 to 2003, and 2012 to present. Member of Editorial Review Board, Journal of Marketing, 2011 to 2015. Member of Editorial Review Board, Academy of Marketing Science Review, 2014 to 2015. Member of Editorial Review Board, Handbook of Consumer Theory and Research, 1991. Member of Editorial Board, Journal of Business Research, 1989-1992. Member of Editorial Board, Journal of the Science, 1986-1988. Consulting Editor for Psychology and Marketing, 1986-1988. Buyer Behavior Track Chair for the 1990 American Marketing Association Summer Conference.