Introduction to the Guide Organization of the Guide This measure guide contains information on all certified IRI Liquid Data measures. The guide is organized by Measure Group. Measure Groups are collections of similar measures, which correspond to measure Folders in ILD models. Within each Measure Group, there is an entry for each algorithm. An algorithm is the general calculation that may be used for one or more measures. For example, Pricing is a measure group. Within the Pricing measure group, there are multiple algorithms including Price, Weighted Average Base Price, and Weighted Average % Price Reduction. The Price algorithm is used to calculate two measures – Price per Unit and Price per Volume. This guide only contains standard IRI defined measures. Client specific custom measures are not included in this guide. Description of Measure Guide Entries Each Algorithm’s entry contains the following information. Algorithm This section contains the standard IRI algorithm name. Measure Name This section lists out all available measures that are calculated using the algorithm. In some cases, the same algorithm will be used to calculate multiple measures. In other cases, an algorithm will be used to calculate only one measure. This section identifies measures in two ways. First, the IRI standard measure name is provided. Second, an internal IRI measure number is also listed. Clients can customize measure names. As a result, client deliverables may not utilize the IRI standard measure name. The internal IRI measure number uniquely identifies all measures. Definition This section provides a business description of the measure. Calculation This section contains the formula used to calculate the measure or measures.
Incremental Sales [No Price Reduction] = Incremental Sales [Any Merchandising] – Incremental Sales [Any Price Reduction] Incremental Sales is not reported for the casual condition “No Merch.” Algorithm Opportunity Dollars Measures Opportunity Dollars m2_205 Definition This measure estimates the additional Dollar sales that a product would have if it had 100% distribution. Calculation ((Dollar Weighted Distribution) * 100) - Dollar Sales Common Uses To evaluate the potential gain in dollars that may result from increasing distribution to 100%. Usage Notes This measure is only available for causal condition “Total.” ACV 
Common Uses To determine what percentage of Total Sales was contributed to by Incremental Sales with a particular merchandising condition. Usage Notes These measures are not reported for the causal condition “No Merch.” Algorithm % Increase by Merch Measures % Increase in Dollars by Merch % Increase in Units by Merch % Increase in Volume by Merch m2_325 m2_326 m2_327 Definition These measures express the percentage by which sales increase in a week during which a specified merchandising condition occurs. Calculation These measures are calculated as follows: (Sales – Baseline Sales) * 100 Baseline Sales For Units and Volume, if the calculation result is negative, 0 is reported. Baseline Sales are IRI’s estimate of sales in the absence of promotion. Baseline Sales are calculated using IRI’s proprietary baselining algorithm. Common Uses To determine what types of merchandising are most effective. To measure the response to the same types of merchandising across different products and time periods. Usage Notes % Increase in Dollars can be negative. These measures cannot be summed across causal conditions.