to the threat of local or international competition, we believe that if the right fashion is available in our stores, it will continue to attract customers, regardless of the level of competitor activity. “Local retailers are not resting on their laurels in the face of increased competition — the Foschini Group‚ Truworths and Edcon are streamlining sourcing and speed-to-market efficiency. Meanwhile, Woolworths will bring the Witchery and Mimco fashion brands to South Africa in March. Along with new brands in its arsenal, Woolworths’ enhanced procurement strategy and better relationships with its suppliers has allowed it to shorten lead times. The upmarket player, which wants to be a leading fashion retailer in the southern hemisphere, hopes to emulate the success of its other Australian labels, Country Road and Trenery. A research survey was recently conducted with a total of 600 respondents in an effort to gain some insight as to the levels of loyalty customers have to either South African retail companies or that of international brands, the results of which are documented in appendix The results of the survey indicate that a large majority of customers are between the ages of 25 to 44 with an equal number of male and female consumers skewing slightly towards female. The average monthly household income is between R6 000 and R10 000 with 53% of the respondents indicating that they spend at the least R0 to R500’s worth of cash whilst a lesser yet significant amount of the respondents have indicated that store credit determines their spending. It is clear that the South African consumer prefers local retailers by a dazzling and unmistakably 93% of our survey respondents with nearly 60% of these respondents being influenced by family and friends. The above results paint a very vivid picture of the mindset and behaviours of our SA consumer. They are traditional and loyal clothing spenders who find that the majority of their needs and expectations are being met by their local retailer. The results of the survey indicate four key touch points that will ensure a competitive advantage for the SA clothing retailer. Namely and in order of significance: Price & Affordability Quality Range Customer Experience We also conducted a price comparison between a leading South African retailer against an International clothing retailer within South Africa. This exercise was aimed at determining the price competitiveness of both retailers. Truworths Women
7. How does local retail appeal to consumer purchasing behaviour? Interview List NAME COMPANY/ORG ROLE CONTACT EMAIL Nazim Cassim MDD - Dion Wired Director 031-5345897 John Wilkonson PWC Retail and Consumer Leader 27215292086 Diederik Fouche PWC Consumer and Industrial Products Leader 27117974291 Shenaaz Peer PWC Business Development Manager 27117974185 Ismail Moolla Delloite 27827448255 Riyaad Sumar Mohomed Wadee KPMG Amina Nagdee KPMG Mohomed Cajee EY 27833146997 Jameel Nagdee Investec Specialised Finance 27836019930 Jameel.Nagdee@investec.co.za Anne Croty Sunday Times Financial Journolist acrotty@worldonline.co.za Syd Vianello Nedbank Capital Retail Analyst Michelle Delport Innervation Group Key Account Manager Kathryn Robinson Investec Analyst Daryll Jackson KPMG Clients and Sectors 27116476895 Rene SA Council of shopping centres Secretary to CEO 27848476887 rene@sacsc.org.za Amanda Stops SA Council of shopping centres CEO amanda@sacsc.org.za Wilna Vanzyl National Treasury Dorthy JCCI Marketing Manager Patricia Pillay SA Retail Council
Benefits to Tiger Brands for investing on employees based at the retail stores. Capability Phase Impact Benefit Store audits Shelf Health , Promo, STS, OSA, Forward Share, Price Survey 1 Improved OSA Increased space ( Drives) Ranging Drives/Adhoc Activity Sales R50 Million Sales R5 Million Sales 10 Million Drives and measurement 1 Sales Mind-set Adhoc Activity – R10 Million Perfect Outlet 1 Sales Mind-set / Competitive Environment Execs to determine Franchise ordering systems Digital Trade presenters Blue Prints , Planograms 2 Ranging improvements Adhoc orders Ranging drives 10 Million est. 1.03 Million POS Management Static price files and deals 3 Improved promotional POS compliance and usage R 1 Million saving – BTL investment ( wastage) right stores , right periods Paperless Environment Ops books 3 Improved 2 way communication to all levels R600K Benefit E.g. Video based training Market share 4 Product knowledge , Speed of training R250K Est - Re investment to move to E. Learning Platforms