2. Ability to create “barriers to entry” for potential competitors Unable to create May or may not be able to create Can create 3. Purchasing power of customers Low Moderate High 4. Ease of making customers aware of the new product or service Low Moderate High 5. Growth potential of target market Low Moderate High Part 4: Founder- (or Founders-) Related Issues Low Potential (-1) Moderate Potential (0) High Potential (+1) 1. Founder or founders experience in the industry No experience Moderate experience Experienced 2. Founder or founders skills as they relate to the proposed new venture’s product or service No skills Moderate skills Skilled 3. Extent of the founder or founders professional and social networks in the relevant industry None Moderate Extensive 4. Extent to which the proposed new venture meets the founder or founders personal goals and aspirations Weak Moderate Strong 5. Likelihood that a team can be put together to launch Unlikely Moderately likely Very likely
<row><entry (<ulink <entry valign="top"><para>Detailed reports available on hundreds of industries, including industry stats, trends, buyer behavior, and expected returns.</para></entry> <entry 1, 2, 3, and <entry based; typically free if accessed through a university <row><entry Academic (<ulink <entry valign="top"><para>Provides access to sales data for public and private firms, which can be searched in a number of useful ways. Helps startups estimate the financial performance of similar businesses. Go to “Business” and then “Company Financial.”</para></entry> <entry <entry typically free if accessed through a university <row><entry (<ulink <entry valign="top"><para>Search engine and directory for finding online magazine articles. Helps startups by providing access to magazine articles about their product/ service and industry of interest. This information may be helpful in all areas of feasibility analysis.</para></entry> <entry 1, 2, 3, 4, and <entry <row><entry Online (<ulink <entry valign="top"><para>Provides near instant access to financial data, including income statements, balance sheets, and cash flows, on more than 10,000 U.S. public corporations.</para></entry> <entry 2 and <entry based; typically free if accessed through a university <row><entry <entry valign="top"><para>Detailed reports available on hundreds of <entry <entry
(<ulink industries, including industry stats, trends, buyer behavior, and expected returns.</para></entry> 1, 2, 3, and based; typically free if accessed through a university <informaltable id="informaltable7" frame="none" cols="4"><colspec colnum="1" colname="c1" colnum="2" colname="c2" colnum="3" colname="c3" colnum="4" colname="c4" <entry <entry Parts of First <entry <row><entry (no public Web site <entry valign="top"><para>Very robust search engine for searching publications such as the <emphasis>Wall Street Journal</emphasis> and the <emphasis>New York Times</emphasis>. Useful for all areas of feasibility analysis.</para></entry> <entry 1, 2, 3, 4, and <entry based; typically free if accessed through a university <row><entry (<ulink <entry valign="top"><para>A very quick way to access census bureau data, including population, median household income, census breakdowns by age and other demographic characteristics, and so on.</para></entry> <entry 2 and <entry