Tentative Course Calendar Instructors reserve the right to alter course content and/or adjust the pace of instruction to accommodate class progress. Students are responsible for keeping up with all adjustments to the course calendar. Abbreviations: Munter and Hamilton, M&H; Browne and Keeley, B&K; Blackboard, (Bb). Week Content Readings & Exercises Due 1 Introduction to Managerial Communication: Core Principles; the Writing Process; the Interview M&H, chapter 1; B&K, ch. 1; O’Rourke, ch. 1 (Bb) Project topic due via email by [date/time] 2 Strategic and Crisis Communication; Audience and Purpose; the Business Memo; Editing (Macro & Micro) M&H, ch. 2-4; B&K, ch. 2-4; in-class editing and writing exercises Assnt 1: Memo (draft due in class; final due by [date/time] 3 Crisis Communications; the Press Release; Business Presentations O’Rourke ch. 2 (Bb); M&H, ch. 5; Weiner (Bb), Ritter & Ritter (Bb) Assnt 2: Team Presentation of Crisis Communication Case 4 Cross Cultural Communication; Introduction to APA style Trompenaars, ch. 1-5 & the Pay-for-Performance case; Munter (Bb); Schein (Bb) Revisions of memos due by class time 5 Persuasion and Argument Structure; Evidence; Surveys and Statistics; Documentation of Sources and APA Style B&K, ch. 8-10; O’Rourke, ch. 6 (Bb); Tannen (Bb). Assnt 3: Literature Review due in class and on turnitin.com link 6 Interpersonal Communication: Meetings, Listening Skills, and Feedback; the Executive Summary B&K, ch. 11-12. Elevator speech. Exercises on listening and observing. Updates on final project 7 Visual and Non-Verbal Communication; Presentations Skills reviewed M&H, ch. 6 & 7; review ch. 5. Exercises on and visual communication. Assnt 4: White Paper due in class and on Turnitin.com link; course evaluations 8 Final Presentations Volunteers will be sought for an additional session for presentations. Assnt 5: Presentation Assnt 6: Feedback Copy of presentation slides should be posted to Bb
Executive Summary (score x 1) • wrote a clear, concise executive summary (under 1 page). • provided an overview of the report’s purpose, problem being addressed, research methods, & recommendations. ___/10 Audience and Scope (score x 1) • exhibited a clear sense of primary & secondary audiences • made an effort to address their needs and interests. • provided enough background for those unfamiliar with the organization and topic. • met length requirements (not too much or too little info) ___/10 Purpose, Problem, and Argument Structure (score x 2) • defined and gave evidence of a specific problem. • made the purpose of the talk clear. • analyzed the problem’s causes thoroughly. • made feasible recommendations based on strong evidence. • addressed opposing arguments and obstacles to implementing the report’s recommendations. ___/20 Organization (score x 2) • introduced the report’s purpose & methods early on. • wrote unified, coherent, and developed paragraphs. • used transition markers to link paragraphs and sections. • gave recommendations and next steps in the conclusion. • placed the reference section before appendices. ___/20 Research and Documentation (score x 2) • documented all information sources clearly. • used credible, authoritative, and relevant sources. • followed APA style guidelines for citations & references. • used and listed at least seven sources. ___/20 Mechanics, Format, and Document Design (score x 2) • used sophisticated and appropriate language and syntax. • wrote with a minimum of grammar and usage errors. • wrote clear, concise, and varied sentences. • followed APA guidelines for format and documentation. • labeled and presented graphics clearly and attractively. • produced a well-designed document with high skim value. ___/20 Maximum Points: 100 Total Score __/100 Comments: Assignment 5: Individual Presentation Assurance of Learning Rubric Assessment Criteria: The speaker Not Good Enough 0 score <6 Good 6score<9 Excellent 9score10 Score