by the Place Board and the CCSP. The DCEP has used the branding to create a newsletter and website. The website still needs to go to the Place board for approval. Identify and develop digital platforms to promote creative and cultural opportunities in Doncaster for people who want to make, see do and local culture. Including websites, social media accounts, newsletters, event listings and directories. October 2017 CC Marketing Group, CCSP A strong online presence that connects residents and visitors with cultural events and opportunities. Website and social media statistics, conversion rate, applause rate, application rate and engagement rate etc. IN PROGRESS A preferred option for a Creative & Cultural website has been selected. Build links with local, regional and national media contacts to showcase Doncaster. August 2017 CC Marketing Group, CCSP, DMBC Comms. Residents and visitors will be informed about positive cultural stories, which will raise pride of place. An increase in media stories about culture in Doncaster. IN PROGRESS A Comms plan is being developed to promote the Culture in Doncaster, CCSP & Culture Strategy. Build greater, local, regional and national cultural partners to share information, resources Ongoing CC Marketing CCSP, DMBC Comms. A greater understanding of culture environments across the UK and increased marketing Visitor numbers, spend and feedback. ONGOING We have seen examples of this happen via the Yorkshire Festival,
and best practice. Encourage organisations to support new initiatives through joint promotions. opportunities. Mayflower 400 & Tour De Yorkshire. 2. Take a partnership approach to delivering Doncaster’s festivals and events. Establish a festivals working to identify how many days of festivals there are in Doncaster and a partnership action and marketing plan, bringing together a year round series of festivals. 2017 Visit Doncaster’s Events Planning Group, CC Marketing Group, DMBC Comms. Doncaster wide celebrations of our festivals, that to grow events and increase audiences. Doncaster will be able to quote we have xxx days of festivals to promote our town. Attendance figures and feedback. TO DO An Events Planning Group has been set up by Visit Doncaster. The group includes partners across Doncaster that organise large scale events. A strategic group will write an events strategy for Doncaster. Identify national campaigns to celebrate culture at a local level. Prioritise a list of campaigns that the CCSP will work on together to celebrate. 2016 August 2017 CC Marketing Group, CCSP. An increased awareness of shared issues and themes across the UK. Number of national campaigns integrated into cultural portfolio and qualitative feedback from these campaigns. Demonstrate efficiencies by gaining leverage from national campaigns and funding. COMPLETE A list of Doncaster festivals and national campaigns has been collated and shared. TO DO Prioritise which campaigns at marketing group/ CCSP. 3. Embed art and culture in buildings and spaces across Doncaster, by Ensure culture is embedded in the ‘Town Centre Master Plan’, engaging with the Regeneration and 2017 DMBC Culture & Leisure, DMBC Planning Team. Culture is well considered and embedded throughout the delivery of the ‘Town Centre Master Review the development of the plan. IN PROGRESS A Public Art Strategy is being developed.
integrating arts and culture into local plans. Environment Directorate leading on this work. Plan’. Advocate for the inclusion of a public art aligned to regeneration policies and strategies, embedding public art into new strategies within the LA and partnerships. 2017 DMBC Culture & Leisure, DMBC Planning Team. Public Art is considered and emended at the start of each project, and is delivered by experts, who consult with communities. Growth in number of art installations in new builds and urban and open space in the borough. IN PROGRESS A Public Art Strategy is being developed. 4. Develop an open spaces strategy to utilise squares, parks, and countryside. Promote unique outdoor spaces to cultural organisations, residents and visitors to encourage them to be active and take part in physical activities, sports and cultural activities i.e. trails, routes, events and activities. 2019 TBC An increase in people taking part in cultural activities, who don’t usually visit cultural venues. Quality of engagement and feedback from public events and festivals using open spaces TO DO Use trails to share Doncaster’s culture and heritage to engage with new audiences. 2018 TBC Doncaster Heritage Services, Public Health, Doncaster. Attract new audiences to cultural venues and outdoor spaces. Number of finds. TO DO
schools can access - a directory / portfolio of activities which support schools' priorities. for schools and supports the aims of raising attainment in schools. Create a training / CPD programme collaboratively - bespoke training created more cost effectively and more centralised in Doncaster. DCEP 2017-18 Knowledgeable teachers providing quality cultural learning. Number of teachers taking part and the qualifications achieved. IN PROGRESS A CPD working group has been established. The Arts Teach Meet was held in July 2017. The CPD working will meet in September 2017 to plan future events. Identify discounted cultural opportunities for schools and children and people. DCEP, EXPECT December 2016 More affordable cultural offer. Participation numbers at discounted shows. TO DO 3. Engage with children and young people to shape and promote the Give children and people a voice and the ability to influence culture DCEP 2016-17 Establish a creativity and culture forum within the CCSP and / or have children and young people Numbers of young people attending and satisfaction levels reflecting cultural and artistic outputs. ON GOING The Voice Project is now Complete and the report has been delivered to the DCEP
cultural offer in Doncaster. and arts in Doncaster. attend LCEP / CCSP meetings. and share with CCSP members. The DCEP will review their Action Plan based on the recommendations from the Voice Project. Provide guidance and direction on progressive training outside of the school curriculum, which students can access. DCEP 2017-2018 Improved access to training outside of school reported for children and young people. Establishment of guidance and training opportunities and marketing of opportunities to students in the borough. TO DO 4. Joined up marketing regarding the cultural offer for children and young people. Designated TFG within the DCEP working with appropriate partners and children and young people to identify suitable marketing channels for children and young people. DCEP 2016 A share approach to marketing culture and the support that is available via the DCEP. The variety of content shared via the working group. IN PROGRESS A Creative & Cultural Marketing group has been formed to support the CCSP & DCEP with communications.
Action Plan Aim 3: To encourage people from all communities across Doncaster to access and take part in great creative and cultural activities. What How Who When Outcomes Measures Progress 1. Identify current cultural provisions and work to fill any gaps. Map out cultural activities in Doncaster. Develop marketing to promote this offer showing clear progression routes. DMBC Culture & Libraries, Youth Alliance, DCEP. September 2017 A clearer understanding of what is available in Doncaster. This will be evidenced by the marketing materials produced. The number of people taking part, and how they found out about the activities. IN PROGRESS Join up cultural mapping that has been conducted. 2. Identify ways to engage with people who don’t traditionally take part. Develop an Audience Development Strategy CC Group November 2017 Targeted engagement. The number of people taking part, and how they found out about the activities. TO DO The Creative People and Place project that is being delivered by Right Up Our Street. RUOS 2017-18 New cultural audiences that will contribute to engaged, healthier, happier communities. Survey to RUOS participants. RUOS Annual reports and full data report in 2019. IN PROGRESS Work with the third sector and specialist organisations to reach new audiences. TBC 2017-18 Greater awareness and access to opportunities within communities. Annual survey. TO DO 3. Ensure culture in Doncaster is accessible to residents with protected characteristics. Build and develop activities and partnerships with organisation that are working with these TBC September 2017-18 An accessible cultural offer for all, that provides regular inclusion to those with protected Annual survey of residents including those who have protected characteristic TO DO Face to face marketing with partners. Review survey.
audiences. Taking inspiration from examples of best practice from similar areas across the UK. characteristics. backgrounds as defined by the Equalities Act. 4. Embed creativity and culture in health initiatives in Doncaster. Provide greater advocacy, advice and support for health professionals and organisations to collaborate with artists and cultural organisations. We will work with Public Health and other health partners to take an evidenced based approach to demonstrating how culture and arts underpin healthy living. TBC 2018 – 2019 Healthier communities in Doncaster by taking a multi-agency approach, using culture and arts to improve health and wellbeing. Identify ways to report on impact of creativity and culture on wellbeing in Doncaster. TO DO Libraries & Culture are meeting with Public Health reps in July 2017 to integrate plans. Culture reps to meet with heath reps in September 2017 5. Promote and provide creative and cultural opportunities to learners in non-formal education settings for all. Map and understand the marketplace for creative learning in communities. Use appropriate marketing channels to define and showcase creative learning opportunities with progression routes into formal education. TBC September 2017 Gain a greater understanding of creative and cultural informal learning opportunities and identify any gaps that need addressing. Number of people attending creative courses and the qualification levels achieved from these courses. TO DO
6. Champion amateur and voluntary arts and culture, supporting them to thrive. Work in partnership with amateur and voluntary groups and support them to promote offer and grow their membership. Provide mentoring support and share information about skills development and opportunities. TBC November 2017 A robust amateur and voluntary arts in Doncaster that provides quality opportunities and experiences to our communities and visitors. Increased audience attendance and membership numbers. TO DO Celebrate cultural volunteers and promote volunteering opportunities. Strengthen the volunteering infrastructure, by sharing expertise, free resources and signposting. CC June 2018 Volunteers case studies. Number of volunteers. Number of volunteer hours. Volunteer progression. Volunteer satisfaction levels. TO DO
Aim 4: To use culture, creatives and creativity to drive inclusive growth in Doncaster, reflecting the diversity of its people. What How Who When Outcomes Measures Progress 1. Support and advance diverse cultural leadership and share sector experience. Maintain and grow established partnerships Place Board, CCSP, DCEP, Doncaster Heritage Forum. Ongoing The delivery of greater collaborative projects. Effective governance, monitoring and challenging through Team Doncaster. Effective action planning focussing on tangible and realistic outcomes for residents across the borough. ONGOING To provide peer support through various opportunities – such as networking, cultural conversations and cross promotion i.e. Artist meet up at Cast. CC Marketing Group/DCEP August 2017 Increased awareness of local artists, cultural organisations and businesses cultural contributions. Greater partnership working. Forum membership levels and feedback from forums. IN PROGRESS A new Arts Teach Meet has been set up by DCEP. Business group at the chamber August 2017 Develop a programme of engagement with communities, artists and businesses. TBC October 2017 Bring the voice of the creative and cultural communities into the strategic place. An annual survey and focus groups. TO DO 2. Identify and promote opportunities to Work with regional partners to identify income generation TBC 2018 New culture investment in Doncaster that enhances and compliments The number of bids awarded and the amount of
investment into Doncaster. models. Scope out the funding opportunities. Doncaster’s current cultural offer. investment brought into Doncaster. Work with businesses to support culture in Doncaster, as a part of their Corporate Social Responsibilities. TBC 2017 An increase in financial or in-kind support from businesses in the sector. Support received from local businesses. TO DO 3. Support cultural businesses and increase skills development in the creative and cultural sector. Work with partners who provide business support and skills development to support cultural business and strengthen the cultural sector. Support for emerging creatives. TBC 2018 A knowledgeable cultural sector that continues to grow and progress. Number of people employed in creative and cultural industries. TO DO 4. Recognise the breadth of creative and cultural careers available for people of all backgrounds. Encourage creative industries to provide sector experience via apprenticeships, work placements, paid internships for graduates and careers development. Culture Skills working Group December 2017 -18 Inspired career driven individuals with a passion for culture, joining and expanding the creative sector. Number of students going on to study in creative and cultural sector courses. In Progress A Culture Skills Group has been establishes they will meet for the first time in September 2017.