The next level is the problem solved – how you can meet the standard of Excellence as described in the criteria, by addressing one or more of the causes (eg. teachers do not have adequate qualifications). This in turn involves an analysis of causes and effects in terms of the solution (eg. training the trainers, rather than, for instance, replacing them). Then a proposal should elaborate on the specific activities. Five basic ingredients are needed for a project matrix: The (long-term) development objective, the immediate objective as a result of the project, the outputs to be produced within the project, activities, inputs. A proposal should not start with citing the inputs, but rather the development objectives to which the project will ultimately contribute. The immediate objective then follows, and thereafter are the direct project outputs which are linked to and underpin these. Then the activities and finally the inputs are presented. Indicators are also needed for how you are going to prove what you have achieved – for both the development objective and the immediate objective, and you also need to state how you will verify these indicators. In the case of indicators for outputs of, for example, an MA for working journalists, you would show results in terms of characteristics of graduates. UNESCO is prepared to assist each of the schools in preparing a project matrix which can be discussed with stakeholders and revised, with the immediate objective of each project being for the School to come closer to being a Centre of Excellence on a particular point. The matrix is a negotiation tool – for bringing donors, UN agencies and stakeholders into a discussion about how you can mobilise the necessary resources to produce the outputs. This is known as a “logical framework analysis”. See model project design in appendix G.
Banda Fackson SABMiller - UNESCO Chair of Media and Democracy South Africa Banerjee Indrajit Asian Media Information and Communication Centre Singapore Berger Guy Rhodes University South Africa Borden Tony Institute for War and Peace Reporting (IWPR) UK Boston Janet Thomson Foundation UK Boyd-Barret Olivier Bowling Green State University USA Boyomo Assala Laurent Charles Director of ESSTIC Cameroon Brown Emily Namibia Polytechnic Namibia Campbell Alison Internews South Africa Chicuecue Noel UNESCO Maputo Mozambique Claussen Dane S. Association for Education in Journalism and Mass Communication USA Daramola Ifedayo Lagos Polytechnic Nigeria Davidson Brett Institute for War and Peace Reporting (IWPR) South Africa Diederichs Pedro University of Technology, Tshwane South Africa Dlamini Hezekiel UNESCO Nairobi Kenya Dube Gibbs National University of Science and Technology Zimbabwe Du Toit Jaco UNESCO Rabat Rabat Eupen Lem van Radio Netherlands Training Centre (RNTC) The Netherlands Gaber Ivor UK National Commission for UNESCO United Kingdom Gajadhar Shalen Highway Africa News Agency Garé Veronique Centre de formation et de perfectionnement des journalistes (CFPJ International) France Gouba Firmin l’Université d’Ouagadougou Burkina Faso Guarrigues Vincent Direction de la Coopération internationale et du développement, French MFA South Africa
D. BUDGET 1. Breakdown of UNESCO’s contribution (in US$): $317 307 Scholarships: Year 1 Year 2 Total Total per student year 2009/10 $10 000 $5 000 $15 000 Total per student year 2010/11 $16 500 Total per 5 students 2009/10 $150 000 Total per 5student year 2010/11 $165 000 Total 10 MA scholarships $315 000 Print production 2009 (R4000) $ 615 Print production 2009 (R5000) $769 Print production 2009( R6000) $923 Total print production 2009-2011 $2307 Breakdown of the beneficiary agency’s contribution (in US$): $52 000