determined”, which is used when inadequate evidence are available to make a robust evaluative judgement. The highlighted cells below identify the level of achievement for the 2015 Rheumatic Fever Awareness Campaign for each criterion. Criteria Excellent Good Adequate Poor Value Campaign judged as exceeding expectations according to all criteria. Distribution of resources is ideal to achieve the outcomes. Campaign judged as regularly meeting expectations. Some minor recommendations to improve distribution of resources to achieve similar outcomes. Campaign judged as meeting most criteria expectations. Some minor recommendations to improve distribution of resources to achieve similar outcomes. Campaign judged as not meeting most criteria expectations. Many changes necessary to the distribution of resources. Alignment No improvement necessary The campaign messages have clear alignment with other rheumatic fever activities, and campaign activities and timing allow use of the materials for local delivery, adding value to the campaign. DHBs are aware of the campaign, can access and use the materials for local delivery, where appropriate, adding value to the campaign. There may be a few, minor improvements required The campaign messages have clear alignment with other rheumatic fever activities, and campaign activities and timing allow use of the materials for local delivery, adding value to the campaign. DHBs are aware of the campaign, can access and use the materials for local delivery, where appropriate, adding value to the campaign. There are some improvements required The campaign messages have clear alignment with other rheumatic fever activities, and campaign activities and timing allow use of the materials for local delivery, adding value to the campaign. DHBs are aware of the campaign, can access and use the materials for local delivery, where appropriate, adding value to the campaign. Very little, if any, alignment evidenced across the indicators. Reach The selected modes of delivery are successfully reaching the target audiences, with over 75% of the target audience having seen/heard the campaign. Over 15% of the target audience are able to recall the messages or explain the images, unprompted. The selected modes of delivery are successfully reaching the target audiences, with over of the target audience having seen/heard the campaign. Fewer remember the campaign messages without a prompt but most can when prompted. Between 55-64% of the target audience has seen/heard the campaign. Many of these individuals are able to recall the campaign messages, at least when prompted. Less than half of the target audience are aware or can recall the campaign.
Relevance Target audience can relate with the campaign imagery and messaging, with no recommendations for improvement if asked. Campaign mediums are appropriate for target audience. Target audience are largely satisfied with the campaign imagery and messaging, and mediums, although with some recommendations for improvements made. Although many in the target audience are largely satisfied with the campaign imagery and messaging, and mediums, there are a considerable number of improvements noted. Target audience struggle to relate to the imagery and messaging. The mediums are viewed by many as not appropriate for them. Understanding Of those who have seen the campaign, nearly all (e.g. more than 90% of survey respondents) can demonstrate an understanding of key campaign messages. Of those who have seen the campaign, most (e.g. between 80-90% of survey respondents) can demonstrate an understanding of campaign messages. Of those who have seen the campaign, many (e.g. between 70-80% of survey respondents) can demonstrate an understanding of campaign messages. Of those who have seen the campaign, less than 70% can demonstrate an understanding of campaign messages.