Target Audience Examples of Communications Opportunities and Subjects Delivery Methods What May Be Different than Most Advisors? Clients, Prospects, Referral networks -Retirement lifestyle planning -“Fit after forty” and “healthy aging” -Critical illness -Long term health care -Children’s education -Family budgeting -Understanding the internet -“Starting a second career” -Key non-financial factors of retirement success -Newsletters -Web site -Seminars -Published articles -pre-meeting package for initial meeting -Emphasis on -“Suspend -Use of third party proof sources -Use of outside experts -Advisor as an information conduit -Advisor as a “human web browser” on life issues -Life planning before financial planning Table 2 - 8 Targeted Life Planning Information Strategies
Target Audience Examples of Communications Opportunities and Subjects Delivery Methods What May Be Different than Most Advisors? Key Clients, Corporate prospects -Career transition -Employee life planning info Life transitions info: - Bereavement - Retirement - Disability - Marriage - Family changes - Divorce - Critical illness - Elder care - Sudden wealth -Forwarded articles -Sending out books -Focused workshops -Referrals to other professionals -General information sessions -Advisor as a coach -Advisor as a “human web browser” or source of information Table 2 - 9 Information Specifically Tying Financial Planning to Life Planning Strategies Target Audience Examples of Communications Opportunities and Subjects Delivery Methods What May Be Different than Most Advisors? Key Clients, Prospects, Referral networks -Sudden wealth -Suddenly single -Helping the community -Gifting loved ones -Saving for education -Saving for retirement -Low stress investing -“How markets affect your life” -Newsletters -Web site -Workshops -Seminars -Writing articles -Regular client meetings -Initial meeting with new clients -All information framed in terms of life plan -Life planning as a branding method
to ensure that only authorized purchases are listed Offer to pick up their mail to see if they are receiving unsolicited sweepstakes or lottery offers. If so, they may be on a variety of "sucker lists" being circulated by con artists. If there appears to be a problem, find someone who can check the elder's mail on a daily basis Take note if they are having difficulty buying groceries and paying basic bills (e.g., rent, utilities, etc.) If any problems are identified, talk to the elder about how to evaluate the offers they receive in the mail or on the phone. Encourage them to talk over any offers with someone they trust before accepting them. 4 – 12.4 Where to Get Help If you suspect that an elder has fallen victim to a scam or that he or she is being financially exploited, your first course of action should be to get in touch with the experts available on various elder abuse hotlines across the country. The contact information for these services is provided below. B.C. - Centre for Elder Advocacy and Support: 1-866-437-1940 Alberta - Family Violence Info Line: 310-1818 Saskatchewan - Seniors Mechanism Info Line: 1-888-823-2211 Manitoba - Senior Abuse Line: 1-888-896-7183 Ontario - Senior Safety Line: 1-866-299-1011 Quebec - Info-Abuse Line: 1-888-489-2287 N.B. - Social Development (Abuse Line): 1-888-992-2873 Nova Scotia - Senior Abuse Line: 1-877-833-3377 P.E.I. - Adult Protection Line: 902-368-6717 Newfoundland - Senior Resource Centre: 1-800-563-5599 N.W.T. - Senior Information Line: 1-800-661-0878 Nunavut - Community Social Services or the RCMP: 1-867-979-0123 Yukon - Seniors Services (Adult Protection): 1-800-661-0408 (ext. 3946) 4 - 13 FRAUD CONCLUSIONS The scope of the problem is larger than we realize. Some form of elder financial abuse is involved in at least 20%–30% of all reported cases of elder abuse. Based on research and
Chapter 6 Putting It All Into Perspective ____________________________________ 6 – 1 The Canadian Initiative for Elder Planning Studies (CIEPS) has endeavoured to provide you, the student, with crucial knowledge that will not only provide some invaluable insight into the elder population, but also enhance your ability to build relationships in this important market segment. The time that you have invested in attaining your Elder Planning Counselor designation will become a part of the value-added proposition that you can bring to the table. The Elder Planning Counselor designation is all about people helping people. It's about helping you to proactively position your practice or business in an "elder friendly" fashion. Even with this said earning an Elder Planning Counselor designation is merely a first step. You have just begun an ongoing process—one that will require you to keep on top of changing times and new demands. Elders are different. They have a unique set of issues, concerns, and values that need to be understood and appreciated as a total package. They also hold a special place in our society. They are an invaluable source of experience and knowledge for every younger generation. And they are the heart of the family and the foundation of your communities. 6 – 2 It is encouraging that individuals are living longer than ever before, but changes in government policies are necessary to ensure that the needs of our growing elder population are appropriately addressed. The dramatic aging of our population will be felt in many areas of national concern: health, income security, employment, and education to name but a few. Among the startling facts covered in the earlier chapters of this program: Between 2014 and 2036, the number of Canadians age 65 and older will almost double
The member has a duty to understand and abide by all principles of professional conduct. These are prescribed in the Code of Conduct. The member shall not directly or indirectly condone any act that the member is prohibited from performing by the principles of this Code of Conduct. The member shall place the needs and best interest of the client above the needs and interests of the member, member’s employees and/or business associates in all cases, and shall not allow the pursuit of financial gain or other personal benefit to interfere with the exercise of sound professional judgment and skill. Tenet 2 Members should be diligent in the performance of their occupational duties. The member shall competently and consistently discharge his or her occupational duties to every employer, client, purchaser, or user of the member's services, so long as those duties are consistent with what is in the client’s best interest. In the making of oral or written recommendations to clients, the member shall (a) distinguish clearly between fact and opinion, (b) base the recommendations on sound professional evaluation of the client’s needs, and (c) support the recommendations with appropriate research and adequate documentation of facts. In the rendering of a professional service to a client, the member has the duty to maintain the type and degree of professional independence that (a) is required of practitioners in the member’s occupation, or (b) is otherwise in the public interest, given the specific nature of the service being rendered. Tenet 3 The member shall not disclose to another person any confidential information entrusted to or obtained by the member in the course of the member’s business or professional activities, unless a disclosure of such information is required by law, or is made to a person who necessarily must have the information in order to discharge legitimate occupational or professional duties. Tenet 4 Members should seek continually to maintain and improve their professional knowledge, skill and competence. The member shall keep informed on all matters that are essential to the maintenance of the member’s professional competence in the area in which he/she specializes and /or claims expertise.