representing the City of Rancho Cordova provided written comment, requesting the CPUC to not split the City of Rancho Cordova and to implement an overlay instead. Of the 54 people who attended the three Public Participation Meetings, 53 supported the overlay alternative. Discussion As discussed above, the 916 NPA is in jeopardy of exhaustion, which no conservation measures and/or member rationing will adequately address, this satisfying the requirements of Pub. Util. Code § 7943(c). In this application, NANPA provided descriptions of relief options; concluding that “the 916 NPA is somewhat unique in that the CO code assignment allocation is centralized to such a degree that no geographic split alternative for the 916 NPA would satisfy the Relief Planning Guidelines requirement that a severe imbalance in lives of the area codes resulting from the split be avoided”. The September 18, 2015 NRUF report, as updated in April 2016, projects that the 916 area code will exhaust in the first quarter of 2018, thus requiring both the Commission and NANPA to act before exhaust occurs. NANPA utilizes data in the NRUF in forecasting when the 916 area code will exhaust, and satisfies Pub. Util. Code § 7936. As noted above, Commission staff held three meetings for representatives of local jurisdictions and the public in order to inform them of the proposed area code relief options. Both NANPA and the industry recommended an overlay alternative to resolve the forecasted exhaust of the 916 area code, and majority of the attendees at the three public meetings, including local jurisdiction officials expressed support for the overlay alternative.
Activity Description Audience Shared or Individual Service Provider Effort Start Date Completed Date 1 Effective date of decision approving 916 area code overlay NA NA Date of Decision (DOD) 2 NANPA 916 implementation meeting CPUC Staff and Industry Shared 2 weeks after DOD 3 Email to industry asking for participation on task force & subcommittees Industry Shared 2 after DOD 4 Overlay information distributed internally as job aid for customer service representatives to answer customer questions. Representatives should not need to refer questions to the CPUC. Customer service representatives Individual 1 month after DOD 5 916 overlay update to industry websites All customers Individual 3 months after DOD 6 News release describing 916 area code relief plan for distribution within the 916 area code including chambers of commerce and governments All customers Shared 4 months after DOD 7 Notify California Relay Services to send messages alerting customers to 1 + 10 digit dialing requirement in 916/new NPA Hearing impaired customers Shared 5 months after DOD 8 Customer Notification No. 1: Announce the new area code plan. Include information about 1 + 10digit dialing and indicate affected areas All customers Individual 3 months after DOD 9 Provide letters with the information in Customer Notification No. 1, as well as PEP Task Force contact information and an offer to provide industry speakers, to senior, consumer and other advocacy/activist organizations, chambers of commerce, city councils and other key government agencies, airports, alarm service providers and public safety organizations through the 916 area code. Senior, consumer and other advocacy/activist organizations, chambers of commerce, city councils and other key government agencies, airports, alarm service providers and public safety organizations Shared 3 months after DOD 10 Begin Permissive Dialing 6 months after DOD on Saturday 11 Published Directories: Add information on cover to alert customers in 916 area code All customers Individual 6 months after DOD 12 Offer industry appearances on local radio and TV talk shows All customers Shared 3 1/2 months after DOD 6 months DOD 13 Correct payphone signage to include updated dialing instructions All customers Individual 9 months after DOD 14 News releases to media serving 916 area code and adjacent area codes and statewide regarding start of mandatory dialing Statewide Shared 11 months after DOD
15 Disseminate information in relevant zoned editions of major newspapers, ethnic media, radio and television through paid advertising. (Note: The bulk of the information should be disseminated in the three weeks preceding the beginning of mandatory 1+10 digit dialing.) All customers Shared 6 months DOD 12 months after DOD 16 Offer industry appearances on local radio or TV talk shows All customers Shared 10 months after DOD 12 months after DOD 17 Customer Notification #2. Announce the new area code plan. Include information about mandatory 1 + 10 digit dialing and indicate affected areas. All customers Individual 11 months after DOD 18 Provide letters with the information in Customer Notification No. 2, as well as PEP Task contact information and an offer to provide industry speakers, to senior, consumer and other advocacy/activist organizations, chambers of commerce, city councils and other key government agencies, airports, alarm service providers and public safety organizations through the 916 area code. Senior, consumer and other advocacy/activist organizations, chambers of commerce, city councils and other key government agencies, airports, alarm service providers and public safety organizations Shared 9 months after DOD 19 Complete implementation of recorded message announcing mandatory dialing All customers Individual 9 months after DOD 20 Begin Mandatory Dialing 1 month before 916 overlay effective date 21 New NPA/Area Code assigned and implementation completed 13 months DOD, 1 month after mandatory dialing (END OF ATTACHMENT A)