Fertile Ground Budgets 2014-15 Page 59-62 Strategic Planning project budgets 2014-17 Page 63-64 Consultation Page 65-69 Biographies Dora Frankel Tim Rubidge Brian Debnam Eleesha Drennan Tom Dale Viv Wood Anthony lo Giudice Page 70-73 Page 70 Page 70-71 Page 71-72 Page 72 Page 72 Page 72 Page 72-73
Vision Mission and Aims VISION Our VISION is to nurture, challenge and inspire a new generation of dance artists to develop and present inspirational and accessible dance opportunities for the people of the North of England. MISSION We will fulfil our VISION By creating a company of graduate dancers providing their first work opportunities. By creating workshops, performances and other dance opportunities to inspire audiences and participants, in particular the young. By building a resilient and sustainable company structure with stakeholder and partner participation to support the vision. By building mutually beneficial partnerships with Universities, Colleges, Academies and Schools; and other organisations in the Arts, Heritage, Museum, Health, Business, Commercial and Community sectors for the delivery of dance programmes including performances, participatory workshops and events. AIMS We aim to Promote the learning and experiencing of dance through active participations Develop more detailed knowledge and understanding of the aesthetic of dance for its audience by opening up the creation and rehearsal process for dance Support the curricula in schools, colleges and universities for dance, physical education, personal development, communication and healthy living. Encourage healthy living and well-being provide workshops for participants at all levels. Support the development of diversity through increasing access to dance. Inspire audiences by creating extraordinary and exceptional performances in a variety of settings. Provide opportunities for exceptional and experienced dance talent to work with newly trained professional dance artists to exchange skills, techniques and approaches.
SWOT analysis and action plan Building on Strengths Long Term Objectives Immediate Tasks Responsibility S1 Dora Frankel – longevity, knowledge, resilience and capacity to change. Determine succession arrangements to enable younger person to take over leadership of company in next decade. Maintain relationships that have enabled this strength to develop with formal and informal Continuous Professional Development (CPD) Identify CPD opportunities. British Dance Edition attendance in January 2014. Pick up Dance UK events more often. Identify international conference opportunities. Create budget for CPD. DFD Board DF S2 Strong national and international relationships - strong artistic relationships with Scandinavian artists through previous work. Maintain and develop relationships in EU with continued focus on Scandinavia. Attend EU funding briefing session January February 2014. Develop programme with EU partners for EU Cultural fund application in 2015. Possible South African connections through Swallows Foundation UK. DF S3 Partnership with Dance City. Maintain Dance City as long term partner. Clarify independent identity for Fertile Ground whilst valuing support and partnership from Dance City. Ensure DC Director has input into emerging Business Plan for Fertile Ground. Clarify with DC Director which parts of his agenda for Dance in the region is met by Fertile Ground. Meet regularly (formally in diary every three months) with DC Director to explore opportunities and new developments – continue informal day to day relationship. DF
W7 Limited partnership support in previous Dora Frankel Dance touring dance role. Develop a new group of educational residency clients in colleges, universities and schools and develop relationships with a broader spectrum of heritage, museum and arts venues to present work to the public and communities. Offer Dance opportunities to participants as well as presenting work for audiences. BD DF Board W8 Lack of advocacy from multiple voices. Develop advocates for Fertile Ground through the Board structure, celebrity social media and growing communications capacity of the company through new partnerships. Review Board structure and membership and appoint new members. DF BD Board W9 Lack of core funding to sustain administrative support. Identify the minimum level of core funding required to operate the company between major projects and secure core funding from Trusts and Foundations to support. Identify potential Trust funders. Develop financial model DF BD W10 Distance from national dance hub in London. Build partnerships with London based funded companies that might want assistance to increase regional reach through Fertile Ground’s Northern connections and work in partnership. Stay in connection with national dance community and aesthetic through occasional networking events and performances in National Capital and other regions. Investigate London based dance organisations that might be interested and prepared to dedicate some resource. Create small budget in core costs for travel and networking. DF W11 Limited regional audiences for contemporary dance. Recognise audiences for dance in a broader context – ballroom, hip-hop, ballet, salsa and tango – is a basis for developing contemporary dance audiences. Recognise real need for audience development activity as part of residency and other community programmes by taking dance work to Articulate company audience development strategy including Friends Donors Partners Young people Participants Communication about work, blogs, lectures, etc. Communication Media Message etc. DF BD
and beyond into the Greater North – Sunderland University, Gateshead College, Northumbria, Cumbria etc. O9 Development of relationships with innovative Galleries, Museums and Arts Venues looking for innovative product. Link to tourism. Partnerships with venues for residencies and performances. Letters to potential venue partners by the end of January 2014 DF BD Development of partnerships with Academies and school clusters. School clusters linked to University/College residencies working in partnership with Universities/Colleges for school student visits Letters to key strategic academies in February 2014 following University and College feed back DF O10 Development of creative residencies and partnerships with Scandinavian artists and arts institutions. Develop residency opportunities so that company can gain experience working with people from other countries Develop in year two of dance company programme. DF O11 Development of creative residencies in Commercial, Business and Health sector Income earning, profile raising and new sectors to expose dances for future work Further research to develop contacts list DF Board O12 Cultural Creative Initiatives in Sunderland and South Tyneside, Contribute to local agendas and plans –work in partnership with communities where appropriate. Letters (same as venue letters) In January 2014. BD DF
East Durham and Northumberland. O13 Regional Marketing of Dance training programme in programmes through Fertile Ground. Co-ordinated approach to marketing region’s dance course from which Fertile Ground can benefit Broach ideas once partnerships in place – use as a development idea in University meetings in February 2014 BD DF O14 Bridge North East – Sage Gateshead. Develop relationship and gain profile with schools via Bridge Programme services. Expand network of schools prepared to consider Fertile Ground to deliver dance. Build relationship with Bridge North East officers – Helen Green and Dawn DF O15 Dance City new Dance Education Officer, Build range of schools able to consider dance programme/residencies. Use Dance City as advocate for work. Deliver Dance City’s objectives. Build new relationship with new Dance City Education Officer and clarify FG’s new role and plans. DF Partnerships with EU partners through EU Cultural funding to help fund exchanges, residencies and training. Develop EU partnerships for extensions to residencies. Dora attend EU Arts Funding Seminar in Durham in January 2014 DF O16 Trust and Foundation funding regional and national. Establish strong relationships with T and F sector locally and nationally. Have clear understanding of criteria. Identify 6-8 Trusts and Foundations for core and special project funding DF BD O17 Individual and corporate philanthropy. Encourage individual and corporate philanthropy towards the company. Use expertise from University and other partners to help develop programme possibly including Friends organisation. Engage with Dance City based organisations that have some experience of this area of development through catalyst programme BD DF
T6 Lack of capacity to maintain partnerships once established. Build lasting partnerships as immediate legacy of pilot. Designated Board members to look after specific partners. Expand Board memberships Board DF T7 Age of company founder Dora Frankel who though fit and active will want to retire from active work in the next ten years Develop strategy for succession after next 6-8 years. Develop Board and Chair capable of managing transition to new Artistic Director Talent spot through guest choreographers over next 3-5 years. Board DF
Fertile Ground – Schedule of activity 2014-2015 Fertile Ground – Graduate Company 2014-2015 Master Schedule Week No. Dates Week Begins Activity Location Objectives Personnel Notes -16 2 Jun 2014 Auditions First Stage Dance City Possibly start Film/Documentation project. -15 9 Jun 2014 -14 16 Jun 2014 Dora on Holiday -13 23 Jun 2014 Dora on Holiday -12 Jun 30 2014 ACE G for A Funding Decision Due -11 7 Jul 2014 Auditions Final Stage 12th July Interviews for Administration internship. 10th/11th July. Meet with Universities and partners to finalise detailed residency content and programmes. -10 14 Jul 2014 Contract Dancers and Administration Internships. Meet with Universities and partners to finalise detailed
marketing and communications Graduate class and network event – 20th September 2014. Northumbria/Newcastle University. Establish Graduate class and network with inaugural class and network event. Investigate partnership with Newcastle University Dance Society or Northumbria University. 1 22 Sep 2014 Induction and Rehearsal Graduate Class – 27th September Dance City Newcastle Establish professional codes of practice, ethos and values. Develop dance techniques and skills Develop education and workshop skills Develop understanding of working context Partnerships with Bridge NE, TIN Arts, Dance City for education and workshop development and contextual work. 2 29 Sep 2014 Induction and Rehearsal Graduate Class – 4th October Residency Day Washington Arts Centre – Biddick School – 30th September 2014 Dance City Newcastle Sunderland Establish professional codes of practice, ethos and values. Develop dance techniques and skills
Develop education and workshop skills Develop understanding of working context 3 6 Oct 2014 Induction and Rehearsal Graduate Class – 11th October Residency Day Washington Arts Centre – Biddick School – 7th October 2014 MIMA Platform Moving Frontieres 9th October Dance City Newcastle Establish professional codes of practice, ethos and values. Develop dance techniques and skills Develop education and workshop skills Develop understanding of working context 4 13 Oct 2014 Sunderland University Residency Graduate Class 18th October Residency Day Washington Arts Centre – Biddick School – 14th October 2014 Sunderland University Washington Arts Centre Working with local schools. Developing solo and duet work choreographed from within company Choreographic Coordination Dora Frankel
5 20 Oct 2014 Sunderland University Residency Graduate Class 25th October Sunderland University Washington Arts centre Developing solo and duet work choreographed from within company. Choreographic Coordination Dora Frankel 6 27 Oct 2014 Sunderland University Residency Graduate Class 1st November Sunderland University Washington Arts Centre Developing solo and duet work choreographed from within company. Possible Holiday young people’s programme. Choreographic Coordination Dora Frankel School Half Term 7 3 Nov 2014 Sunderland University Residency Showing of individual and duet works 6/7th November. Sunderland University Developing solo and duet work choreographed from within company. Choreographic Coordination Dora Frankel 8 10 Nov 2014 Teesside University Residency Teesside University Graduates Classes to be arranged in Teesside. 9 17 Nov 2014 Teesside University Residency Teesside University Choreographer Tom Dale Graduates Classes to be arranged in Teesside. 10 24 Nov 2014 Teesside University Residency Teesside University Choreographer Tom Dale Graduates Classes to be arranged in Teesside. 11 1 Dec 2014 Teesside University Residency Teesside University Choreographer Tom Dale Graduates Classes to be arranged in Teesside.
12 8 Dec 2014 Teesside University Residency Teesside University Choreographer Tom Dale Start Week for Stage Management/Technician internship(s). 15 week internships. 13 15 Dec 2014 Rehearsal and Evaluation Benfield School Dance Festival Performance 20th December 2014 Newcastle College Benfield School TWAMS possible weekend projects Dance in Museums rehearse 14 22 Dec 2014 Christmas Holiday 15 29 Dec 2014 Christmas Holiday 16 5 Jan 2015 Residency Newcastle College or Customs House South Shields. Production residency Start Lighting Design Residency runs until 31st January. Perform Dance in Museums programme weekends and evenings. Graduate Class Programme Newcastle TBA 17 12 Jan 2015 Newcastle College Residency Newcastle College Choreographer Eleesha Drennan Graduate Class Programme Newcastle TBA
18 19 Jan 2015 Newcastle College Residency Newcastle College Choreographer Eleesha Drennan Graduate Class Programme Newcastle TBA 19 26 Jan 2015 Newcastle College Residency Preview Performances at Peter Sara Theatre. Northumbria University Dance and Design Seminar Weekend Newcastle College Northumbria University Dance and Visual Art workshop collaboration. Choreographer Eleesha Drennan Graduate Class Programme Newcastle TBA 20 2 Feb 2015 Bowes Museum Residency Barnard Castle Working with local schools. Graduate Class Programme Newcastle TBA 21 9 Feb 2015 Berwick Residency – Henry Travers Studio Theatre. Berwick Maltings Working with local schools and public performance Graduate Class Programme Newcastle TBA 22 16 Feb 2015 Residency Theatre by the Lake Keswick Keswick Holiday dance programme. Public Performances School Half Term 23 23 Feb 2015 Bede’s World Residency South Shields Graduate Class Programme South Shields TBA 24 2 Mar 2015 Individual Touring Dates Possible Alnwick MIMA Dance City Public performances. Graduate Class Programme South Shields TBA
Northern School of Contemporary Dance Queens Hall Hexham 25 9 Mar 2015 South Shields Residency Customs House South Shields Washington Arts Centre performance 12th March 2015. Middlesbrough Dance Festival Working with local schools. Graduate Class Programme South Shields TBA 26 16 Mar 2015 South Shields Residency Finale Performance March 22nd 2015 Customs House South Shields Customs House South Shields Working with local schools. Public performance Finale. Graduate Class Programme South Shields TBA End of Dancers Contract +1 23 Mar 2015 Evaluation School Terms End Friday 27th March 2015 +2 30 Mar 2015 Evaluation End Contract of Administration Internship 2nd April. Good Friday 3rd Apr 2015 +3 6 Apr 2015 Evaluation Easter Monday 6th April 2015