The usage data of library were divided into two periods, i.e., the usage data of pre- and post-adoption of Facebook by the library. The data were tabulated and analysed. Results and Discussion The initial data collection of student’s preference for SNS has revealed that 89% of the students use Facebook and about 9% use Twitter. The uses of other SNS by the students are negligible. The details are summarized in Table 1. Table-1: Students’ SNS accounts and their willingness to join Library’s SNS account Students enrolled with the Library Name of SNS Students reported having Account Students joined in library’s network Students having the A/c (%) Students willing to join library’s network having the A/c (%) 1406 Facebook 1253 1054 ~ 89 ~ 84 Twitter 127 72 ~ 9 ~ 57 * (Data as on 31st January 2013) . This has prompted the library to use Facebook, though library has its presence in Twitter but it is integrated with Facebook i.e., whenever we put a message in Facebook wall that would automatically be posted in Twitter. When, the 1st year students joined this institute in June 2012, they were targeted to have an idea about their perception of library’s Facebook adoption. It is found that undergraduate students are less concerned about their privacy and security rather than their postgraduate counterparts. Table 2 depicts the scenario. Table-2: Freshers SNS accounts and their willingness to join with Library’s SNS account. Number of 1st year students Students reported having Facebook A/c Student joined in library’s Facebook network % of Total students having the A/c % of students willing to join library’s network having the A/c Total Admitted 395 341 239 86.33 70.09 Undergraduate 302 251 185 83.11 73.71 Postgraduate 93 90 54 96.77 60 Most of the unwilling students perceive Facebook as the private and personal space and they do not want to share it with library staff. Some have even apprehension that library staff may be peeping into their
personal life and that may have the potential to jeopardize their college/university life. The above results are in line with Sachs et al.’s (2011) findings. Thus, unwilling students prefer to click ‘like’ button of the library’s Facebook page rather than joining library’s Facebook network as a friend as clicking on ‘like’ will automatically share the updated content in the library’s Facebook’s wall. . Insights from Facebook The library has posted 117 items in its Facebook wall from its inception to February 2014. It has got 608 likes so far. The total likes may not be the most important element of assessing the popularity of the page, but it provides a measure of the level of interest that a library attracts on Facebook (Gerolimos, 2012). When we see the ‘reach’ towards each post, it reveals the pattern given in Graph 1.** Figure -1: Reach pattern towards Facebook postings Though ‘reach’ depends on several factors including time of posting, interest on a particular post, etc. It may be safely inferred that library postings are gradually becoming popular among the patrons users. The lifetime reach data also help greatly to understand the time of postings. It has been observed that during long holiday (ex. summer/winter ) or during examination time, hardly any users access the library facebook page and as a result some postings even get less than 100 total reach. Posts are broadly categorized according to their contents and average reach, like, and comments towards each category (Table 3). Table-3: Categorization of postings of average reach, like and comments Content type of Posts Number of postings % of total items posted Avg. no. of reaches (approx) Total likes Total no. of comments Institutional events 9 7.69 258 107 3 Institute information 3 2.56 133 5 1 Greetings 6 5.13 183 40 Cultural and social activity 8 6.84 266 40 2 Institute workshop 22 18.8 115 8
General 7 5.98 186 31 1 Tech festival 5 4.27 135 2 Collection & facility 5 4.27 387 79 12 Web resources literacy 28 23.93 131 35 5 Library operation 19 16.24 170 26 8 Suggestion on library resources and services 5 4.27 102 3 2 Total 117 376 34 From the above data, it may be inferred that on average non-library related postings are relatively more popular among users. But, adding those varieties of information (around 50% of total postings) increases engagement with users. This ultimately helps library’s new collection & facility related information to reach the highest number of unique users. This data emphatically support the view that in order to make journey in the social media landscape, libraries should talk about things that seem to be the interest of the users and may be other than the library (Glazer, 2012). Among the library related posts, it is found that users are more interested in collection & facility related information followed by library operation related message. This may be justified by the fact that the library is a growing entity and there is a gap between the demand and supply of learning resources and required infrastructures in the library. Thus, when a library posts the information in its facebook that library has enabled wi –fi facility, the message got the highest number of reaches, likes as well as comments. Initially Web Resources Literacy could not garner much support from users possibly because this could be related to their nature of needs and expectations. As most of the users were undergraduate students, they basically needed textbooks rather than research articles. Thus, they were more interested in new textbooks that were coming to the library rather than availability of e-resources in web. But in recent times, this category of postings ( i.e, web resource literacy) has catched up with other category of items posted. This is because after upgradation of the Institute to university, the University has started new