4. Extent to which the customer is satisfied by competing products that are already available Very satisfied Moderately satisfied Not very satisfied or ambivalent 5. Degree to which the idea requires customers to change their basic practices or behaviors Substantial changes required Moderate changes required Small to no changes required Part 2: Industry-Related Issues Low Potential (-1) Moderate Potential (0) High Potential (+1) 1. Number of competitors Many Few None 2. Stage of industry life cycle Maturity phase or decline phase Growth phase Emergence phase 3. Growth rate of industry Little or no growth Moderate growth Strong growth 4. Importance of industry’s products and/or services to customers “Ambivalent” “Would like to have” “Must have” 5. Industry operating margins Low Moderate High Part 3: Target Market and Customer-Related Issues Low Potential (-1) Moderate Potential (0) High Potential (+1) 1. Identification of target market for the proposed new venture Difficult to identify May be able to identify Identified
Factfinder (<ulink <entry valign="top"><para>An portal for obtaining census data. One quick way to retrieve data is to get a “Fact Sheet” on a geographic area (by city, county, or ZIP code), which provides population, medium household income, demographic breakdown (age, gender, race), and other information.</para></entry> <entry <entry <row><entry (<ulink <entry valign="top"><para>Has a variety of detailed financial data on various retail categories. On the site, a user can type in the projected income of a firm, by industry, and receive a mock income statement in return.</para></entry> <entry 2 and <entry <row><entry & Company Resource Center (<ulink <entry valign="top"><para>Access to information on the organization and structure of industries, current industry trends, and other information.</para></entry> <entry 1 and <entry based; typically free if accessed through a university <row><entry (<ulink <entry valign="top"><para>Contains detailed information on cities, including median resident age, median household income, ethnic mix of residents, and aerial photos.</para></entry> <entry <entry
<row><entry Business Patterns (<ulink epcd/cbp/view/ <entry valign="top"><para>Good resources for looking at business activity, including the number of competitors, at a city, county, or state level. For example, you can find the number of drycleaners (or any other business) in a specific ZIP code or city.</para></entry> <entry 2 and <entry <informaltable id="informaltable7" frame="none" cols="4"><colspec colnum="1" colname="c1" colnum="2" colname="c2" colnum="3" colname="c3" colnum="4" colname="c4" <entry <entry Parts of First <entry <row><entry Online (<ulink <entry valign="top"><para>Brief histories and financial information on companies, industries, people, and products. Premium service provides access to detailed financial information and 10-K reports for publicly traded firms.</para></entry> <entry 2, 3, and <entry premium version available on a fee basis or typically for free if accessed through a university
<row><entry (<ulink <entry valign="top"><para>Detailed reports available on hundreds of industries, including industry stats, trends, buyer behavior, and expected returns.</para></entry> <entry 1, 2, 3, and <entry based; typically free if accessed through a university <row><entry Academic (<ulink <entry valign="top"><para>Provides access to sales data for public and private firms, which can be searched in a number of useful ways. Helps startups estimate the financial performance of similar businesses. Go to “Business” and then “Company Financial.”</para></entry> <entry <entry typically free if accessed through a university <row><entry (<ulink <entry valign="top"><para>Search engine and directory for finding online magazine articles. Helps startups by providing access to magazine articles about their product/ service and industry of interest. This information may be helpful in all areas of feasibility analysis.</para></entry> <entry 1, 2, 3, 4, and <entry <row><entry Online (<ulink <entry valign="top"><para>Provides near instant access to financial data, including income statements, balance sheets, and cash flows, on more than 10,000 U.S. public corporations.</para></entry> <entry 2 and <entry based; typically free if accessed through a university <row><entry <entry valign="top"><para>Detailed reports available on hundreds of <entry <entry