Marketing Action Plan Promotion of the benefits of NHS Athens Improved communication from NWAS LIS, e-mail signature, promotion on website, new guides etc. Evidence of three activities directed at improved communication of NHS Athens benefits 10 hours Enlist the support of Clinical Leadership team Targeted messages to encourage registration for NHS Athens among clinical staff Evidence of actions to encourage the promotion of NHS Athens 5 hours Objective 4 - Create consistent messages about NWAS LIS, focusing on content and presentation, which can be delivered through all media. Commentary - This objective is directed at delivering consistent messages and achieving a consistent look and feel for NWAS LIS across different media. NWAS LIS exercises greater or lesser degree of control in social media, but can control the presentation of publication and presentations. Strategy Plan Measure Cost - Hours Create an NWAS LIS style guide to create a consistent presentation and message for NWAS LIS Review and collate good aspects of NWAS LIS presentation Style guide is complete 5 hours Roll out the NWAS LIS style across existing websites and publications Review and rewrite guides, websites and publications using style guide Evidence of consistent style across NWAS LIS publications 20 hours a brief explanation of virtual library / librarian as consultant Write rationale/sales pitch for the virtual library services that encourages people to get it touch. This is what we do this is how to access the Library. Text is widely displayed across all NWAS LIS communications 3 hours
Objective 5 – Build Awareness, understanding of the relevance of NWAS LIS with NWAS staff. Commentary - This objective is directed at making publically available work done to frame strategies for NWAS LIS, the plans to carry those strategies through and the achievements of NWAS LIS. Strategy Plan Measure Cost – Hours Write and publish a public version of the NWAS LIS Strategy 2012-2015. Publish on NWAS LIS website. Document is available on the NWAS LIS Website. 5 hours and publish public version of NWAS LIS Annual Review 2011/12 Publish on NWAS LIS website. Document is available on the NWAS LIS Website. 2 hours Write and publish public version of NWAS LIS Action Plan 2011/12 Publish on NWAS LIS website. Document is available on the NWAS LIS Website. 1 hour Write and publish public version of NWAS LIS Statement of Service Publish on NWAS LIS website. Document is available on the NWAS LIS Website. 5 Write and publish public version of the NWAS LIS monthly Dashboard Publish on NWAS LIS website. Document is available on the NWAS LIS Website. 1 hour EVALUATION Review and recalibrate objectives June 2013. REFERENCES CILIP, 2010. Marketing Your Library & Information Service. : CILIP. Available from: [Accessed 01 June 2012]. LIHNN, 2012. Effective marketing: from planning through to evaluation. Align. [Slides and Workbook] Available from: [Accessed 01 June 2012].
within NWAS NWAS LIS has good with Advanced and the Clinical Leadership Team NWAS LIS is supported by and with NHS Libraries in the NWAS LIS has performed well in LQAF No take up of certain groups of staff What is a Library? Meeting user of what a Library is and what a Librarian can do Skills gap. One person cannot be expert in all Library functions. This is a risk for LQAF. Harder for single person virtual library to score at the same level as staffed multi-site physical service. Staff time limits the ability to offer a range of services Opportunities Threats New Clinical Leadership Structure CPD route for within NWAS for Paramedic Diploma Paramedic The cost of buying resources limits KM capability. Weakness in NHS Paramedic
Clinical Guidelines Clinical Leadership and Decision Making and to A&E Project work within NWAS e.g. EOLC and Pathfinder Projects Advanced 6x6 Initiative of HART in Liverpool and Enhanced profile of new entrants Migration of print to electronic resources of Trauma Care and Urgent Care Centres in the Talent Strategy 2008 – 2013 content in of and OD As diploma for Paramedics becomes embedded, reduced with NWAS LIS where in HE while working is a motivator for Library use Reduction in the number of funded SHA Practice students at NW universities with reductions in funding from services of CMI, CIPD etc. closes the space for NWAS LIS to support managers. providers
Five areas for End of Life Care; Frequent Callers; Chain of Survival and Resources; Acute Stroke Care; Heart Attack Delivery and access to resources via mobile devices marketing directly to end-users using Apps iPhone and Android Reforms to the NHS effecting funding to HCLU who in turn fund NWAS LIS, through NWAS NHS Trust. Funding stream through HEE is yet to be clarified Decline in usage stats for and ’s