Fieldwork Timetable The following section outlines how and when students will be contacted by Ipsos MORI. Students will be invited to take part in the NSS mainly by email and/or text message and telephone. There will be no postal survey, instead additional emails may be necessary. We will also be moving forward the telephone phase. Table summaries of the minimum contact by start week are outlined below – Institutions can choose which start week they prefer – please see Section 2 for more information. For a more detailed timetable by day, please see the on the NSS Extranet. Week 1 (w/c 9 January 2017) Contact Date Email 1 – Initial Invitation 9 January 2017 2 – first reminder 13 January 2017 Email 3 – second reminder 18 January 2017 SMS 23 January 2017 Early telephone1 23 January 2017 Main telephone 26 January 2017 Email and telephone follow ups 1 March – 30 April Week 2 (w/c 16 January 2017) Email 1 – Initial Invitation 16 January 2017 Email 2 – first reminder 21 January 2017 Email 3 – second reminder 25 January 2017 SMS 30 January 2017 Early telephone 30 January 2017 Main telephone 2 February 2017 Email and telephone follow ups 1 March – 30 April Week 3 (w/c 23 January 2017) Email 1 – Initial Invitation 23 January 2017 Email 2 – first reminder 27 January 2017 Email 3 – second reminder 1 February 2017 SMS 6 February 2017 Early telephone 6 February 2017 Main telephone 9 February 2017 Email and telephone follow ups 1 March – 30 April Week 4 (w/c 30 January 2017) Email 1 – Initial Invitation 30 January 2017 Email 2 – first reminder 3 February 2017 Email 3 – second reminder 8 February 2017 SMS 13 February 2017 Early telephone 13 February 2017 Main telephone 16 February 2017 Email and telephone follow ups 1 March – 30 April 1 Students we only have telephone contact details for.
Remember to use as many visual elements as possible to provide an uplift in engagements: Photos average a 35% boost in Retweets You can include animations as well which can tell a story. YouTube videos (and SlideShares) show natively within the app Quotes get a 19% boost in Retweets To further boost the presence of the NSS on Twitter, Ipsos MORI will create a specific NSS Twitter account to retweet your social media postings and create some unique social media content to interact with eligible students. Smartphone apps. Smartphones are big among student groups so making use of some of the most popular smartphone apps to promote the NSS would ensure that messages are reaching them through as many means as possible. Instagram is a social networking app that allows users to share pictures and videos with others, and also to other social media platforms such as Twitter and Facebook. Institutions can link their Instagram accounts with their Twitter and Facebook pages so any pictures or video posted on the app is shared across other social media website as well, ensuring a wide spread of the message. Institutions can post pictures or videos of NSS campaigns in action alongside their custom hashtag campaigns, e.g. #NSS2017, etc. They can also implement NSS Instagram booths across campuses where students can take photos for their institutions’ Instagram accounts – these can then be shared across the linked social media accounts to spread the word or added to their Instagram ‘memories’, a function similar to the Snapchat story feature detailed below. Snapchat is also a popular smartphone app that institutions can use to ‘spread the word’ about the NSS. The app allows users to post pictures and videos for a temporary amount of time. When this time is up, they are removed. A function of the app that makes this useful for promoting the NSS is the ‘My Story’ area. Institutions can take pictures and videos of their promotional campaigns and compile them into one chronological storyline, their ‘NSS Story’. Each snap added to the storyline lasts for 24 hours, allowing institutions to document each day of their campaign from start to finish. The custom geofilter function could be used to create an NSS-themed filter to use over any photos or videos taken after dedicated sessions or specific areas on campus where students complete the survey.