1 MJMCO101ID ID Values & Spirituality (VST) 70 30 100 4 any one 1 MJMCO102ID ID Mass & Society (MMS) 70 30 100 4 any one paper 1 MJMCO103ID ID Human Rights & Media (HRM) 70 30 100 4 any one Sem Combination Code Old Paper Code Paper Code Paper Type Paper Name Marking scheme Total Mark Credit Remarks External Internal The Pra The Pra 2 MJMCO201CC CC Principles of Mass Communication (PMC) 70 30 100 4 2 MJMCO202CC CC News & Magazine Editing (NME) 70 30 100 4 2 MJMCO203CC CC Computer Application (CAP) 70 30 100 4 2 MJMCO201ES ES Communication (RCC) 70 70 30 30 100 4 Any one 2 MJMCO202ES ES Page Designing & Printing (PDP) 70 30 100 4 Any one paper 2 MJMCO203ES ES Development Communication (DPC) 70 30 100 4 Any one paper 2 MJMCO201ID ID Cyber Media (CMD) 70 30 100 4 Any one paper
2 MJMCO202ID ID Desktop Publishing (DTP) 70 30 100 4 Any one paper 2 MJMCO203ID ID Political Journalism (PJM) 70 30 100 4 Any one paper Sem Combination Code Old Paper Code Paper Code Paper Type Paper Name Marking scheme Mark Credit Remarks External Internal The Pra The Pra 3 MJMCO301CC CC Audio-visual Communication Technology (AVC) 70 30 100 4 3 MJMCO302CC CC Communication Research Methodolog (CRM) 70 30 100 4 3 MJMCO303CC CC Public Relation & Advertisement (PRA) 70 30 100 4 3 MJMCO301ES ES Film Studies (FSM) 70 30 100 4 Any one 3 MJMCO302ES ES Printing Production Management (PPM) 70 30 100 4 Any one paper 3 MJMCO303ES ES Feature Journalism (FJM) 70 30 100 4 Any one paper 3 MJMCO301ID ID Gender & Media (GMD) 70 30 100 4 Any one paper 3 MJMCO302ID ID Science & Technology Communication (STC) 70 30 100 4 Any one
5 Ramachandra Guha: Ecological History of HEMCHANDRACHARYA GUJARAT UNIVERSITY, PATAN Programme code : Programme Name : M. (JOURNALISM) Course Code MJMCO402ES Semester : 4 TRADITIONAL COMMUNICATION (TDC) Course type : Elective subject Total Credit : 04 Teaching time (hours) Examination Marking scheme Theory (hrs) Practical (hrs) Internal (Marks) External (Marks) (Marks) 4 X 15 = 60 30 70 ( of 3 hrs) 100 Unit No. No Content Hrs. Marks W +% Credit 1 1.1 Traditional Media – Nature – Meaning – Definition – Historical Background – Characteristics – Classification of Formats – Different Phases.. 2 2.1 Traditional Media and Communication Models – Folk Arts and Social Perspectives – Folk Arts and Religious Communication. 3 3.1 Folk Arts in India – Jatra Yakshagana – Tamasha – Koodiayattam – Palla Therkuttu – Other Popular Folk Arts in Different Regions, Folk Formats in Gujarat – Origin and Growth – Dandia Street Plays (Sheri Natak ). 4 4.1 Folk Arts and Political Communication – Traditional Media in Health Education and Communication – Folk Media in Promoting Tourism – Environ - Change Agents –Traditional Media and Social Relevance. Reference books :- No. Book Name 1 Dr. N. Usha Rani: Folk for Development. 2 Ranganath H.K: Folk & Communication. 3 Parmar: Traditional Folk Songs. 4 Durgadas Mukhopadhya: Folk Arts and Social Com municati
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : MJMCO Programme Name : M. (JOURNALISM) Course Code MJMCO403ES Semester : 4 AGRICULTURAL COMMUNICATION (AGC) Course type : Elective subject Credit : 04 Teaching time (hours) Examination Marking scheme Theory (hrs) Practical (hrs) Internal (Marks) External (Marks) Total (Marks) 4 X 15 = 60 30 70 ( of 3 hrs) 100 Unit No. No Content Hrs. Marks W +% Credit 1 1.1 Meaning, Nature, Scope and Characteristics of Agricultural Journalism; Agricultural Movement in India, Media and Green Revolution; Role and Significance of Media in Agrigarian Society; Status of Agricultural Journalism in India. 2 2.1 Agriculture; Present Status of Production and Economic Condition of Farmers in Gujarat, The Present Agricultural Policy of India and Gujarat, Services and Implementation of Agriculture Related Departmental Programmes. 3 3.1 Agricultural Media Reporting, Features, Interviews Articles, Analytical Stories, Techniques and Terminologies, Agriculture and Media. Agriculture Supplements of Daily Newspapers, Agricultural Journals, Em inent Agricultural Scientists. 4 4.1 Agricultural Media Reporting; Interviews; Articles; Agriculture Movements in India, agricultural programs on TV Channels Reference books :- No. Book Name 1 Claron Burnet: Agricultural news writing. 2 Nelson Antrim Cragard: Agricultural journalism. 3 Rodney Fox: Agricultural and Technical.
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : MJMCO Programme Name : M. (JOURNALISM) Course Code MJMCO401ID Semester : 4 HISTORY OF FOLK ART & CULTURE (HFC) Course type : Inter disciplinary Total Credit : 04 Teaching time (hours) Examination Marking scheme Theory (hrs) Practical (hrs) Internal (Marks) External (Marks) Total (Marks) 4 X 15 = 60 30 70 ( Paper of 3 hrs) 100 Unit No. Topic No Content Hrs. Marks W +% Credit 1 1.1 Origin of Folk Arts, Folk Arts as An Effective Mass Media, Folk Dances, Folk Music, Folk Songs, Folk Theatre. 2 2.1 Review of Various Folk Art Form s Used for Communication, Impact of Folk Arts on Various Movements, Advantages of Folk Media 3 3.1 Comparison of Folk Media and the Electronic Media, Folk Arts in Modern Context, Folk Media and Rural Development. 4 4.1 Integrated Use of Folk Media and Mass Media - Role of Government Agencies Like Song and Drama Division, Information and Publicity Department, Prominent Folk Artists. Reference books :- No. Book Name 1 Dr. N. Usha Rani: Folk Media For Development 2 Gargi Balawant: Folk Theatre In India. 3 H. K.Ranganath: Folk & Communication. 4 Shyam Parmar: Traditional Folk Media in India, (1994).