Diff: 1 Learning Outcome: Discuss the influence of groups and word-of-mouth (WOM) communication. Concept Objective: 11-4 AACSB: Communication abilities 25) A sociometric network analysis is likely to all of the following EXCEPT which one? A) referral behavior B) the use of surrogate consumers C) the tie strength between members of a network D) communication in social systems Diff: 3 Learning Outcome: Discuss the influence of groups and word-of-mouth (WOM) communication. Skill: Concept Objective: 11-4 AACSB: Communication abilities 26) The importance of weak ties in a social system is demonstrated by their ________. A) bridging function B) social contagion C) momentum effect D) diffusion of responsibility Diff: 3 Learning Outcome: Discuss the influence of groups and word-of-mouth (WOM) communication. Skill: Concept Objective: 11-4 AACSB: Communication abilities 27) In advertising terms, a(n) ________ refers to a view or exposure to an advertising message. A) node B) impression C) connection D) reference Diff: 2 Learning Outcome: Describe the factors influencing whether or not consumers detect and attend to sensory marketing stimuli. Concept Objective: 11-4 Communication abilities 28) Product information that is transmitted by individuals to individuals is called ________. A) independent analysis B) product shuffle C) reactance formation
Diff: 2 Learning Outcome: Explain how membership in ethnic, religious, and racial subcultures influences consumer behavior. Skill: Concept Objective: 13-5 AACSB: Multicultural and diversity understanding 23) An age ________ consists of people of similar ages who have undergone similar experiences. A) culture B) paradigm C) cohort D) model Diff: 1 Learning Outcome: Explain how marketers can best appeal to members of different age subcultures. Skill: Concept Objective: 13-6 24) Which of the following is true about the phenomenon of nostalgia? A) Adults older than 30 are particularly susceptible, but people of all ages can feel nostalgic. B) Adults older than 50 are particularly susceptible to nostalgia, but people younger than 40 are more likely to reserve their warm feelings for future events. C) Most adults are equal in the amount of nostalgia that they feel. D) Nostalgia is an important marketing variable, but researchers have no reliable methods of measuring it. Diff: 2 Learning Outcome: Explain how marketers can best appeal to members of different age subcultures. Skill: Concept Objective: 13-6 25) Which of the following best describes the concept of a teenager? A) Most cultures have historically separated youth between the ages of 13 to 17 as being neither children nor adults. B) Most primitive cultures have isolated youth between 13 to 17 as being unstable and incapable of membership in adult life. C) The concept of being a teenager is a relatively new historical development that did not exist prior to about 60 to 70 years ago. D) The concept of a teenager began to appear in Western cultures about 200 years ago as a result of practices by Native American tribes. Diff: 2 Learning Outcome: Explain how marketers can best appeal to members of different age subcultures. Skill: Concept Objective: 13-7 Multicultural and diversity understanding 26) Advertising to teens typically depicts ________. A) respected adults recommending the product B) qualified experts explaining the benefit of the product
11 The capacity to alter the actions of others is referred to as ________ power. A) sociable B) special C) second-order D) social E) none of the above 12 Which of the following is NOT one of three basic themes of complaint Web sites recently identified in a study of such Web sites? A) injury B) identity C) power to change a status quo D) agency E) all of the above are one of the three basic themes 13 When members of a group come together with a certain attitude, that attitude becomes more extreme after the group discusses it. This effect is called ________. A) the principle of least interest B) responsibility diffusion C) social loafing D) decision popularization E) none of the above 14 Consumers use a set of products called a(n) ________ to define, communicate, and perform social A) consumption code B) elaborated consumption C) consumption concentration D) restricted consumption E) none of the above 15 A person who is born into a rich, powerful family (i.e., "She was born with a silver spoon in her mouth") is said to have ________ status. A) arrived B) ascribed C) applied D) achieved E) none of the above ________ refers to the passage of individuals from one social class to another. A) Social stratification B) Status crystallization C) Social nobility D) Social affinity E) none of the above 1 Which of the following is an example of a new kind of avoidance group that has grown popular through the Web? A) virtual communities of consumption B) virtual worlds C) consumer tribes D) antibrand commuters E) none of the above 2 Immigrants who exhibit ________ live and shop in places separated from mainstream Anglo consumers. A) segregation B) seperation C) segmentation D) selection E) none of the above