In recognition of this potential growth the museum will be looking at building on the tourism enterprise in Midlothian and working with partners to help create an increased and higher profile to attract more visitors from near and far. Chairman The Right Honourable Henry McLeish Executive Mhairi Cross Section 1 – Achievements 2015 - 16 1.1 Over the last financial year, the National Mining Museum Scotland has developed a range of initiatives and responded to local developments and opportunities to improve the public offer and develop strategic plans for the future. 1.2 The Visitor Experience The National Mining Museums is committed to providing an excellent visitor experience for all. The visitor figures for 2014/15 showed an upturn from the previous financial year of 15%. This increase was due to an increase of international visitors and a successful events and activities programme that attracted good audiences. Notable events during the year included a party to
4.5 NMMST Strategic Aims To preserve and effectively manage our national collection to ensure benefit to current and future generations To focus on a large and diverse audience. To provide enjoyment and inspiration through the highest-quality formal and informal learning opportunities. To develop and promote access to an excellent customer experience for all, both actual and virtual. Fulfil our national and international roles. To maximise financial resilience and organisational efficiencies. To encourage and develop our staff and volunteers. Section 5 –Strategic Plan and Key Performance Indicators 5.1 NMMST Key Performance Indicators rationale The key performance indicators are to allow the organisation to monitor and evaluate the progression and performance of the trust in relation to its Strategic Aims, The National Strategy for Scotland’s Museums and Galleries and the National Outcomes and National Performance Framework and helps ensure that the trust is on track to meet the annual targets to be reported to the Board of Trustees on a 6 monthly and 12 monthly basis, indicating successes and challenges as appropriate. 5.2 KPI’s Financial growth and income generation Annual visitor numbers in person, virtual visits etc.) Cultural and Heritage learning Activities Maintenance of our status as an accredited museum and of the collections recognised status Customer satisfaction % Employee satisfaction % Engagement in partnerships, networks, national and international stakeholders
5.3 Strategic Plan and Key Performance Indicators 2015 - 18 Strategic Plan and Performance Indicators 2015 – 18 Strategic Aim 1 To preserve and effectively manage our national collection to ensure benefit to current and future generations MGS National Strategy Objectives Scottish Government National Outcome Responsibility Date Target Outcome Performance Indicator Maintenance of our status as an accredited museum and of the collections recognised status AIM ONE 3, 13, 16 Mhairi Cross, Swinbank Fred Harrison March 2016 Sept 2016 Accreditation and recognised status is maintained To achieve full accredited museum status and maximise potential of the recognised collection Strategic Aim 2 To focus on a large and diverse audience. MGS National Strategy Objectives Scottish Government National Outcome Responsibility Date Target Outcome Performance Indicator Annual visitor figures (visit in person, virtual visits etc.) AIM ONE, TWO, FIVE 1, 3, 4,7, 13, 16 Mhairi Cross Robertson Lauren Elliot Gillian Rankin Ellie Swinbank Fred Harrison March 2016 Sept 2016 15/16 = 66,000 16/17 = 67,980 17/18 = 70,019 To develop an inclusive and relevant visitor experience to build on audience profile and attract new audiences
Performance Indicator Engagement in partnerships, networks, national and international stakeholders AIM FIVE, SIX 1, 2, 7, 13, 16 Mhairi Robin Robertson Lauren Elliot Gillian Rankin Ellie Swinbank 2016 Sept 2016 IMS membership and grow partnerships To maintain leadership and management of the IMS and develop national and international partnerships to boost the profile and offer of the NMMST Strategic Aim 6 To maximise financial resilience and organisational efficiencies MGS National Strategy Objectives Scottish Government National Outcome Responsibility Date Target Outcome Performance Indicator Financial growth and income generation AIM FOUR 1, 2, 16 Mhairi Cross Maureen Hardiker Robertson Lauren Elliot Gillian Rankin Ellie Swinbank Fred Harrison March 2016 Sept 2016 Achieve income target: Grant Aid Retail Admissions Rent To maintain the aid from the Scottish Government and secure external funds for capital and project initiatives that support the growth and development of the museum Strategic Aim 7 To encourage and develop our staff and volunteers. MGS National Strategy Objectives Scottish Government National Outcome Responsibility Date Target Outcome Performance Indicator Employee satisfaction % AIM THREE 1,2,3,6,7,11, 16 Mhairi Cross Maureen Hardiker Robin Robertson March 2016 Sept 2016 95% satisfaction To deliver a comprehensive continual professional development programme for all staff and provide
Work with external partners to develop appropriate feasibility study for the management of the state and repair of the estate Maintenance of our status as an accredited museum and of the collections recognised status Mhairi Cross Fred Harrison February 2016 £15,000 ( seek external funding for advancement and development of project such as HLF) Set up working group to develop project plan for the realisation of the Boiler House capital development project Maintenance of our status as an accredited museum and of the collections recognised status Mhairi Cross January 2016 £200 Conduct an audit on loans service to date Maintenance of our status as an accredited museum and of the collections recognised status Ellie Swinbank Lynsey Anderson March 2016 £200 Continue to develop and deliver the loans service Maintenance of our status as an accredited museum and of the collections recognised status Swinbank Lynsey Anderson In progress £500 Contribute to the strategic development of the museum in relation to capital development Maintenance of our status as an accredited museum and of the collections recognised status Mhairi Cross Ellie Swinbank Fred Harrison Jan 2016 £200
relation to interpretation and display Review temporary exhibition space in the museum and consider options for a new space Annual visitor figures (visit in person, virtual visits etc.) Mhairi Cross Ellie Swinbank Fred Harrison Jan 2017 £50 Review and standardise the recording of visitor figures Annual visitor figures (visit in person, virtual visits etc.) Lauren Elliot Robin Robertson March 2016 £400 Implement Electronic Point of Sale System (EPOS) to help track audience information Annual visitor figures (visit in person, virtual visits etc.) Lauren Elliot March 2016 £3000 Commission and conduct an audience development report to establish visitor profile Annual visitor figures (visit in person, virtual visits etc.) Lauren Elliot Robin Robertson Nov 2016 £3000 Review the tour offer in the museum to respond to diverse visitor profile Annual visitor figures (visit in person, virtual visits etc.) Robin Robertson and Tour Guides April 2016 £200 Develop tour offer and increase options available to the public Annual visitor figures in person, virtual visits etc.) Robin Robertson and Tour Guides April 2016 £2000 Develop and advertising campaign for features in the press, specialist publications and media (TV, radio) Annual visitor figures in person, virtual visits etc.) Gillian Rankin March 2016 £500 Develop and expand the museums promotional activities Annual visitor figures (visit in person, virtual visits etc.) Gillian Rankin Education Officer Sept 2016 £10,000
(virtual and at events/locations) Print and distribute leaflets and similar marketing material Annual visitor figures (visit in person, virtual visits etc.) Gillian Rankin In progress £7000 Develop content of the website to reflect all activities and developments Annual visitor figures in person, virtual visits etc.) Gillian Rankin Ellie Swinbank Education Officer In progress £1000 Improve and manage physical access to the museum via pathway Signage and ownership Annual visitor figures (visit in person, virtual visits etc.) Gillian Rankin In progress £500 Explore options for ‘GOBO’ external lighting sign at the station side of the museum Annual visitor figures (visit in person, virtual visits etc.) Gillian Rankin March 2016 £3000 - £4000 Attendance at trade fairs i.e. Visit Scotland Expo, Borders Business & Tourism Fair etc. Annual visitor figures in person, virtual visits etc.) Gillian Rankin 3 per year £200 Establish an events working group for the museum Annual visitor figures (visit in person, virtual visits etc.) Gillian Rankin Jan 2016 £50 Maintain 5 star visitor attraction award Annual visitor figures (visit in person, virtual visits etc.) Lauren Elliot Robertson Jan – March 2016 £400 Review Soft Play provision in the context of relevance to the Annual visitor figures (visit in person, virtual visits etc.) Lauren Elliot Robin Robertson Oct 2016 £1,500
overall visitor experience Review the digital / audio guide and update and re-launch Annual visitor figures (visit in person, virtual visits etc.) Lauren Elliot Robin Robertson June 2016 £2000 Conduct an options appraisal on how to secure the legacy of the tour guides Annual visitor figures (visit in person, virtual visits etc.) Mhairi Cross Lauren Elliot Robin Robertson Nov 2016 £400 Activity Performance Indicator Responsibility Date Budget Recruit Education Officer Cultural and Heritage learning Activities Cultural and Heritage learning Activities Mhairi Cross Jan 2016 £500 Review spaces used for education provision in the museum Cultural and Heritage learning Activities Cultural and Heritage learning Activities Education Officer Fred Harrison June 2016 £200 Identify key curricular topics to support in the curriculum, such as social history, geography, science and the expressive arts Cultural and Heritage learning Activities Cultural and Heritage learning Activities Mhairi Cross Education Officer June 2016 £100 Develop comprehensive education provision for all educational establishments in partnership with Midlothian Council and Education Scotland Cultural and Heritage learning Activities Cultural and Heritage learning Activities Mhairi Cross Education Officer In progress £500 - £2000 (look for external funding for this)
Identify appropriate policies and strategies to feed in to over the next 1 – 3 Cultural and Heritage learning Activities Education Officer June 2016 £100 Explore the options of expanding the educational provision in the museum to areas including accreditation and other pathways Cultural and Heritage learning Activities Mhairi Cross Education Officer March 2017 £500 Explore fields for developing far reaching out reach projects such as ‘artist in residence’ projects and arts development projects Cultural and Heritage learning Activities Cultural and Heritage learning Activities Mhairi Cross Education Officer 2016 Through external funding Activity Performance Indicator Responsibility Date Budget Develop visitor surveys and feedback to provide the organisation with robust evidence for improvement Customer satisfaction % Lauren Elliot Robin Robertson March 2016 £200 Embed Self Evaluation Customer satisfaction % Mhairi Cross Sept 2016 and In progress £100 Measure repeat visits Customer satisfaction % Lauren Elliot Robertson In progress £500 Monitor and measure complaints Customer satisfaction % Lauren Elliot Robin Robertson In progress £100 Ensure that is a comprehensive complaints procedure in Customer satisfaction % Lauren Elliot Robin Robertson In progress £500
Receive income from the Scottish Government on an annual basis Financial growth and income generation Mhairi Jan 2016 £410,000 (income) Maintain rental income from tenants Financial growth and income generation Maureen Hardiker In progress £85,000 (income) Expand museum branding in the shop to generate more sales. Consider options such a Lady Victoria Book, Ale, Sweets Financial growth and income generation Lauren Elliot Robin Robertson June 2016 and In progress £5,000 Generate income through the development of a programme of events for children and young people and families Financial growth and income generation Gillian Rankin Programme finalised 2016 – events In progress £5,000 Develop more donation opportunities within the museum and externally (online) Financial growth and income generation Gillian Rankin June 2016 £500 Conduct an audit of potential funding streams for projects Financial growth and income generation Mhairi Cross Gillian Rankin Ellie Swinbank Maureen Hardiker Fred Harrison Lauren Elliot Robertson 2016 and In progress £100 Review contract arrangements for Financial growth and income generation Mhairi Lauren Elliot Robin Robertson May 2016 £500
catering provision in the museum Re-tender the contract for catering in the museum Financial growth and income generation Mhairi Cross Lauren Elliot Robin Robertson May 2016 £1000 Attend the Wedding Fair to attract income Financial growth and income generation Gillian Rankin and Saltire and Visitor Services Spring and Autumn 2016 £1000 Activity Performance Indicator Responsibility Date Budget Develop a continual professional development plan for ALL staff Employee satisfaction % Mhairi Cross Gillian Rankin Ellie Swinbank Maureen Hardiker Fred Harrison Lauren Elliot Robin Robertson March 2016 £1800 Conduct all staff team meetings to ensure that staff are up to date with developments Employee satisfaction % Mhairi Gillian Rankin Ellie Swinbank Maureen Hardiker Fred Harrison Lauren Elliot Robertson In progress £100 out benchmarking away day visits for all staff to be participate in. Employee satisfaction % Mhairi Cross Gillian Rankin Swinbank Maureen Hardiker Fred Harrison Lauren Elliot Robertson Sept 2016 £500