Selection question Facebook Own question Do you have a Facebook account? 1: Yes 2: No Intention to accept the invitation Dodds et al. (1991) Please indicate for each of the following statements to what extent you agree with them (totally disagree, disagree, rather disagree, neutral, rather agree, agree, totally agree). I will probably accept the invitation is a chance I will accept the invitation I am willing to accept the invitation If I would be inclined to attend a promotional event, there is a chance I would attend this event I accept the invitation 1: Totally disagree 2: Disagree 3: Rather disagree 4: Neutral 5: Rather agree 6: Agree 7: Totally agree of personalization Own question Please indicate on a scale from 1 to 7, with 1 being very low and 7 very high, the level of personalization, taking into account the hypothetical scenario and the situation in which you received the promotional invitation that were described earlier. 1-7 Level of intrusiveness Own question Please indicate on a from 1 to 7, with 1 being very low and 7 very high, the level of intrusiveness, taking into account the hypothetical scenario and the situation in which you received the promotional 1-7
invitation that were described earlier. Manipulation check CLC stage Own question In stage of the customer lifecycle do you find yourself? Exploration stage Maturity stage Don’t know 1: Exploration stage 2: Maturity stage 3: Don’t know Manipulation channel Own question Via which channel did you receive the invitation? Via my smartphone Via Facebook Via direct mail Via a salesperson Don’t know 1: Via my smartphone 2: Via Facebook 3: Via direct mail 4: Via a salesperson 5: Don’t know Preference check Own question Below you see the visual example of the invitation, for 4different channels. Indicate for which channel your intention to accept the invitation would be highest, taking into account the hypothetical situation that was described earlier. The invitation in MMS-format via my smartphone The invitation that appeared on my wall via a friend on Facebook The invitation in paper-format via direct mail The invitation in via a salesperson 1: Via smartphone 2: Via Facebook 3: Via direct mail 4: Via a salesperson Gender Own question What is your gender? 1: Male 2: Female Age Own question What is your age? Continuous Level of education Own question What is your highest level of education? Primary school 1: Primary school 2: Secondary school
Secondary school Professional bachelor Academical bachelor Master PhD education Other: 3: Professional bachelor 4: Academical bachelor 5: Master 6: PhD 7: Adult education 8: Other Professional status Own question What is your professional status? Student Worker Servant Unemployed Searching for work Liberal profession Civil servant Self-employed Retired Other: 1: Student 2: Worker 3: Servant 4: Unemployed 5: Searching for work 6: Liberal profession 7: Civil servant 8: Self-employed 9: Retired 10: Other Source: based on Dodds et al. (1991) Attachment 3: Frequency tables demographical data A.1 Frequency table gender Gender Frequency Percentage Cumulative percentage Population Female 91 34,7% 34,7% 50,6% Male 171 65,3% 100,0% 49,4% 262 100% 100,0% Table A.2 Frequency table age Age Frequency Percentage Cumulative percentage Population <25 150 57,3% 57,3% 27,9% 25 – 34 82 31,3% 88,6% 12,4% 35 – 44 12 4,6% 93,2% 14,6% 45 – 54 14 5,3% 98,5% 14,8% 55 + 4 1,5% 100,0% 30,3% Total 262 100,0% 100,0% Table A.4 Frequency table highest level of education