Version History Date Author Version Changes made Rationale 09/25/13 Team04 1.0 Tailored from IICSM OCD Template Section 1 Section 2 added Section 3.1 added To summarize and present the analysis of current system 10/10/13 Ye Tian 2.0 Section 1.2 – Status of OCD updated Section 3.2, 3.3, 3.4 added Add new operation concept to the existing system 10/19/13 Ye Tian 2.1 Section 1.2 – Status of OCD updated Section 2.3 – System boundary and environment changed to make it more precise Section 3.2.1 – Some capability which don’t belong to our app deleted Section 3.3.2 – Business flow out of our scope deleted Narrow the requirement to what we are working on in order to avoid scope creeping 12/08/13 Ye Tian 2.2 Few update
Shared Vision Overview of the system Table 1: The Program Model Fans would like to upload, edit videos on LiveRiot, Musicians like to communicate on LiveRiot, Venues and musicians would use LiveRiot to improve their business Stakeholders Initiatives Value Propositions Beneficiaries Developers LiveRiot Venues Fans Musicians Record labels Third-party Service Providers Develop an online live music shows editing and sharing system Manage high user traffic Provide assistance to monetize live Create working campaign Pattern musicians with venues and record labels Develop websites and apps with social functions Create a platform for high quality videos Increase exposure of unsigned artists Decrease piracy Maintain musicians’ control over their art Enhance communications between musicians and fans Increase attendance to venues More cooperation between venues and record labels Musicians Venues Fans Record labels Costs Benefits Development costs Maintenance costs Hardware costs (recode devices) Web services costs Marketing campaign costs Decreased: Piracy Increased: Attendance at venues Musicians’ control over their art Exposure of unsigned artists Quality of live show videos
User Interactions Fans used video record app to record videos and upload them to LiveRiot. Fans use video record app to record videos, upload them to LiveRiot, watch their own and others’ videos and share them on social websites like Facebook and Twitter. Infrastructure Using the same infrastructure to support the web interface and iOS app. Stakeholder Essentials and Amenities Users can only share their videos by pasting the websites’ links. Users (Fans, musicians and venues) will be able to share their videos more conveniently and timely. Future Capabilities have limited methods to explore their business and build relations with one another. Apart from plenty ways to edit and polish videos, users in the community will be able to have more methods to share their works Proposed New Operational Concept Element Relationship Diagram Figure 2: Element Relationship Diagram Business Workflows Figure 3: New Business Workflow Diagram Organizational and Operational Implications
Organizational Transformations There won’t be any significant organizational transformations since there was already such a video record app for fans and the whole system is just going through some enhancement. Operational Transformations Fans will need to adapt to the new user interface of video record app, since iOS has been upgraded to a new version. watching a video or reading the summary, fans can choose to share it to social websites (Facebook, Twitter). There will be featured video lists for fans, whose features (Top 10, newest) are fixed. Fans will be able to view their videos on both the website and the app. Searching for videos by tags, attributes (band name, genre, location and keywords) rather than going to various musicians’ pages to watch videos.