Curating content Pinterest, Storify, NCVO blog, KnowHow groups How to filter and aggregate content and present this to members and relevant audiences Staff are able to find, filter and curate content and understand the value of this Number of staff curating content Digital marketing Comms grid, email marketing, social media How to plan an integrated marketing campaign for a project, service or event Staff understand the need for planning and using a range of digital platforms to promote a project, service or event Feedback, number of staff using comms grid effectively Agile project management Project management approch An introduction to the key principles of agile project managment Staff understand agile project management, working in a flexible way, focusing on performance and outcomes, using evidence to influence the direction of a project Feedback and interest in agile approaches EXPLORING AND NAVIGATING Understanding the web Web browsers, search engines How to use a range of tools and websites to find and record information online, such as different internet browsers, search engines, copy/paste and download functions, and give a basic understanding of search engine optimisation Staff feel confident using the internet as a tool to explore relevant website and find useful information and demonstrate an understanding of the key elements of search engine optimisation Feedback, survey results
Understanding web metrics Google Analytics, CRM reports, Twitter analytics How to analyse, manage and manipulate data, and use evidence to decision making Staff can access their own reports to measure the effectiveness of their emails, blogs and twitter activity Number of staff using these tools to access reports (time saved?) Online privacy and safety How to browse the internet safely and securely, and use digital tools in ways that don’t compromise NCVO (data protection legislation, malware etc) and how to maintain personal privacy Staff understand the basics of online security Feedback CONNECTING AND COLLABORATING Online collaboration Evernote, Trello, Google docs, Skype, Google hangouts How to use a range of project management tools to organise tasks and work collaboratively Staff understand how working ‘in the cloud’ can help us work more efficiently and improve time management. They feel confident in using these tools internally and externally to facilitate collaborative working Feedback/ survey Running online events How to use webinars, online Q&As and other online events to deliver projects and services and facilitate online learning Staff can use these tools to deliver and share online training and events externally, particularly when targeting a Number of staff leading on online events,
and discussion for members and stakeholders geographically wide-spread audience number of participants, user feedback Participating in online communities KnowHow groups, Linked In groups, Yammer, external forums How to use KnowHow groups and other online communities to connect with others (particularly members), share information and expertise, and engage in meaningful discussions Staff can explore online communities and connect with other experts in their field, build relationships with members and meet new contacts online. Staff can demonstrate the impact this has had on their work Feedback Managing online communities KnowHow groups How to create a KnowHow group to engage an existing, or new group of individuals with a shared interest. How to develop and manage an active online community Staff can demonstrate effective community management through facilitating discussion, building relationships and trust, and encouraging collaboration Number of online groups created, group engagement Social media Twitter, LinkedIn, NCVO blog How to use standard social media platforms to communicate NCVO’s work to an external audience, promote membership and to create a professional profile to build Staff can use social media effectively and efficiently to help promote NCVO’s work and spread key messages to a wider audience Number of staff using social media, number of online conversations between NCVO and members