Outline the steps and methods in the marketing Friday April 10 Lecture 3 hr Marketing: Managing Profitable Customer Relationships Chapter 1 Able to define marketing & steps in the marketing process Explain importance of customers, and markets Identify elements of marketing strategy directed reading from chapter (for all tutorial sessions Tutorial 1hr Marketing: Managing Profitable Customer Relationships: Discussing the concepts Week 02 Monday 13 Lecture 3 hr Consumer Markets and Consumer Behavior Business Markets and Business Buyer Behavior Chapter 5 & 6 Able to define business markets & explain how from consumer markets Identify major factors that influence consumer & business buyer Behavior List and identify steps in business buying process directed reading from chapter (for all tutorial sessions Tutorial 1hr Business Markets and Business Behavior: Discussing the concepts Tuesday April 14 Lecture 3 hr Customer-Driven Marketing Strategy: Creating Value for Target Customers Chapter 7 Define market segmentation, targeting, differentiation and positioning Understand major bases for segmenting markets Able to discuss how firms position products for competitive advantage directed reading from chapter (for all tutorial sessions Tutorial 1hr Customer-Driven Marketing Strategy: Creating for Target Customers: Discussing the concepts Wednesday April 15 Lecture 3 hr Customer-Driven Marketing Strategy
Able to discuss how firms position products for competitive advantage Tutorial 1hr Customer-Driven Marketing Strategy: Discussing the concepts Thursday April 16 Lecture 3 hr Revision for Mid Module Exam Chapter 1-7 directed reading from chapter (for all tutorial sessions Tutorial 1hr Revision for Mid Module Exam Friday April 17 Lecture Mid Module Exam Tutorial 1hr Marking of Mid Module Exam with Local Tutors Week 03 Monday April 20 Lecture 3 hr Product, Services and Branding Strategy Chapter 8 Able to define product and major classifications Describe decisions companies make regarding products, lines and mixes Identify 4 characteristics that affect marketing of services and additional considerations services require directed reading from chapter (for all tutorial sessions Tutorial 1hr Product, Services and Branding Strategy: Discussing the concepts Tuesday April 21 Lecture 3 hr New Product Development and Product Strategies
Monday April 27 Lecture 3 hr Marketing Channels and Supply Chain Management Retailing and Wholesaling Chapter 12 Marketing Channels and Supply Chain Management Explain the role of retailers and wholesalers Understand the changing retail landscape directed reading from chapter (for all tutorial sessions Tutorial 1hr Marketing Channels and Supply Chain Management Retailing and Wholesaling; Discussing the concepts Tuesday 28 Lecture 3 hr Communicating Customer Integrating Marketing Communications Strategy Chapter 13-14 Define the elements of the promotion mix Discuss factors affecting selection of mix Outline in developing effective marketing communications directed reading from chapter (for all tutorial sessions Tutorial 1hr Communicating Customer Value: Integrating Marketing Communications Strategy: Discussing the concepts Wednesday April 29 Lecture 3 hr Revision for Final Module Exam Chapter 8 – 14, 17 directed reading from chapter (for all tutorial sessions Tutorial 1hr Revision for Final Module Exam Thursday Apr 30 Exam Marking with Local Tutor