Marketing activity/milestone Person responsible Date of expected completion Cost ($) Success indicator [Print advertising, online advertising, mail-out, giveaway, media release, event, website, blog/social media, public relations, branding and artwork, or publications and catalogues.] [Who is responsible for completing this task?] [When do you expect to complete the marketing activity?] [Estimated cost of activity.] [What indicator/ measurement result will need to be met before this activity is considered a success?] [Print advertising, online advertising, mail-out, giveaway, media release, event, website, blog/social media, public relations, branding and artwork, or publications and catalogues.] [Who is responsible for completing this task?] [When do you expect to complete the marketing activity?] [Estimated cost of activity.] [What indicator/ measurement result will need to be met before this activity is considered a success?] [Print advertising, online advertising, mail-out, giveaway, media release, event, website, blog/social media, public relations, branding and artwork, or publications and catalogues.] [Who is responsible for completing this task?] [When do you expect to complete the marketing activity?] [Estimated cost of activity.] [What indicator/ measurement result will need to be met before this activity is considered a success?] [Print advertising, online advertising, mail-out, giveaway, media release, event, website, blog/social media, public relations, branding and artwork, or publications and catalogues.] [Who is responsible for completing this task?] [When do you expect to complete the marketing activity?] [Estimated cost of activity.] [What indicator/ measurement result will need to be met before this activity is considered a success?] Advertising & sales Advertising and promotional strategy Planned promotion /advertising type Promotional strategy Expected business improvement Cost ($) Target date [Print media advertising, online advertising, SMS, mail-out, giveaway, media release, social media campaign or event.] [Why have you decided to use this promotion/advertising type? How and when will you use it? What is your strategy behind this? Who will upkeep your social media presence?] [How do you expect it will improve your business success?] cost of activity.] [e.g. Dec 09]
Supporting documentation Attached is my supporting documentation in relation to this business plan. The attached documents include: [List all of your attachments here. These may include resumes, customer survey/questionnaire and/or financial documents.] Glossary Australian Business Number (ABN) – a single identifying number used when dealing with other businesses and the Tax Office. Australian Company Number (ACN) – the number allocated by the Australian Securities and Investments Commission (ASIC) when you register a company under Corporations Law. Blog –is a shortened word for Weblog (see Weblog). Channel – a way of delivering something to its destination, whether it is a message to be communicated or a physical product to be delivered. Contract – a legally enforceable agreement made between two or more parties. A contract may be a verbal contract or a written contract (or may be partly verbal and partly written). Demographics – the characteristics of a segment of the population, e.g. customers. Domain name – a name that identifies an organisation's address on the internet, either a website address (the domain name follows the 'www') or an email address (the domain name follows the '@' symbol in the email address). Goods and Services Tax (GST) – a broad-based tax of 10 per cent on the sale of most goods and services in Australia. High-end – usually refers to expensive or high quality products/services. Market position – refers to the position an organisation, product or service has in the market, usually in relation to its competition. Milestone – a goal or objective with a target date. Mission statement – is a statement outlining how an organisation intends on achieving its vision. Social media – a group of technology including Blogs, online networks (e.g. Twitter, Facebook, MySpace, LinkedIn) and online collaboration tools often used to expand your network/market reach or collaborate on a large scale. Unique selling position – a characteristic of a business or a product/service that sets it apart from the competition.