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Productivity-Focused Counseling Erik Braun, Ph. D. Northwestern State University Radha Parker, Ph. D. Old Dominion University Danica Hays Old Dominion University Productivity-Focused Counseling (PFC) is a streamlined, unstructured approach to counseling that is based on therapeutic principles of Brief Therapy (SFBT) and Rational-Emotive Behavioral Therapy (REBT) and educational principles of constructivist ways of thinking and knowing. While McKergrow and Korman (2009) expressed the view that the use of SFBT techniques may be inadequate out of the SFBT context, a discussion will be provided on how to integrate a modified version of the SFBT framework without the techniques. This article is an overview of Productivity-focused counseling, including discussions of its historical context and its view of human nature. The author will then discuss rationale, applications and target populations, and empirical support for PFC. Additionally, principles, key concepts, and techniques for PFC will be examined. Cultural and spiritual concerns related to PFC will be reviewed, concluding with measures of efficacy for PFC. Historical Context A specific client interaction created a necessity for more productive and organized ways of thinking and communicating in the therapeutic environment. The following scenario inspired the conceptualization of PFC: I once had a client who wanted to decide on a college major. However, he had trouble seeing one aspect of the problem at a time. I helped him narrow down his college major choices to three. At that point, I began facilitating his thinking about pros and cons of each of the three choices. As we discussed the Solution-
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