Broad-Based Operational Goals: 1. Donald W. Maine College of Business will achieve annual University-established enrollment goals. 2. Donald W. Maine College of Business will achieve annual University-established employment rate as measured by student placement rate six months after graduation. 3. Donald W. Maine College of Business will achieve annual University-established performance ratings for Employer Perception Survey measuring preparedness of students for the workforce. 4. Donald W. Maine College of Business will achieve annual University-established Student Achievement Measure (SAM) which measures the percent of first-time, full-time and transfer full-time bachelor’s degree seeking students who graduate within 150% of normal time to completion. 5. Donald W. Maine College of Business will achieve annual University-established Graduate Satisfaction rate which measures graduates who would recommend the University to others.
BBA - Marketing: Professional Selling Specialty Rubric CRITERIA OF EVALUATION (OUTCOMES) LEVEL OF ACHIEVEMENT EXCEEDS EXPECTATIONS MEETS EXPECTATIONS DOES NOT MEET EXPECTATIONS ISLO #1 Students will develop and deliver a sales presentation The student provides a comprehensive description of the customer to whom a product/service is being presented as well as the product/service being sold. Further the student develops a superior sales presentation that includes all the following steps: gaining buyer attention and creating a credible rapport; clearly identifying and confirming buyer needs; overcoming objectives, and closing the presentation. The presenter delivers an outstanding presentation that meets all professional standards of communication. The student provides an adequate description of the customer to whom a product/service is being presented as well as the product/service being sold. Further the student develops an adequate sales presentation that includes all of the following steps: gaining buyer attention and creating a credible rapport; clearly identifying and confirming buyer needs; overcoming objectives, and closing the presentation. The presenter delivers an average presentation that meets all professional standards of communication. The student fails to provide a description of the customer to whom a product/service is being presented as well as the product/service being sold. Further the student fails to develop a sales presentation that includes all the following steps: gaining buyer attention and creating a credible rapport; clearly identifying and confirming buyer needs; overcoming objectives, and closing the presentation. The presenter fails to deliver a presentation that meets all professional standards of communication. ISLO #2 Students will apply sales management concepts in the analyses, formulation, and evaluation of sales programs The student conducts a comprehensive analysis of a business-to-business situation, clearly identifies key issues/problems facing an organization, and clearly illustrates how they affect the organization’s sales decisions. In addition, the The student conducts an adequate analysis of a business-to-business situation, adequately identifies key issues/problems facing an organization, and adequately illustrates how they affect the organization’s sales decisions. In addition, the student discusses a few alternative solutions The student fails to conduct an analysis of a business-to-business situation or to identify key issues/problems facing an organization. Further the student fails to illustrate how the key issues affect the organization’s sales decisions. In addition, the student fails to discuss
Business Objectives: this entails developing marketing goals for season and season objectives and goals Strategy Development: this include creating the key message of media campaign, identifying the primary and secondary target audience, and creating advertising and media strategies Implementation: this entails creating action plans, marketing and advertising budgets, and outlining implementation and control procedures. Indirect Measure #1 for BBA in Marketing – Sport Marketing Specialty Student Survey of Student Learning As a part of a larger survey of student learning for the BBA Marketing Specialty, Sports Marketing Specialty, the following survey items will be included to measure student reported proficiency in meeting the established specialty outcomes. On a scale of 1 to 6 (1=not at all proficient and 6=proficient), students will rate their level of proficiency in the specialty learning outcomes which include the student’s ability to: apply key marketing concepts in sport marketing develop a communication plan for sport marketing strategic planning BBA - Marketing: Sport Marketing Rubric CRITERIA OF EVALUATION (OUTCOMES) LEVEL OF ACHIEVEMENT EXCEEDS EXPECTATIONS MEETS EXPECTATIONS DOES NOT MEET EXPECTATIONS ISLO #1 Apply key marketing concepts in the context of sport marketing The student demonstrates a superior ability to apply marketing principles – including marketing environmental factors, market segmentation bases, and the marketing mix principles - to a sport marketing situation. Further, the student develops business objectives which are fully justified and supported. Finally, the student fully illustrates the relationship among all the concepts, The student demonstrates an adequate ability to apply marketing principles – including marketing environmental factors, market segmentation bases, and the marketing mix principles - to a sport marketing situation. Further, the student adequately develops business objectives which are justified and supported. Finally, the student adequately illustrates the relationship The student fails to apply marketing principles – including marketing environmental factors, market segmentation bases, and the marketing mix principles - to a sport marketing situation. Further, the student fails to develop business objectives which are justified and supported. Finally, the student fails to illustrate the relationship among all the concepts, showing how they