Quiet peaceful - no mobile service Great individual shops in Lynton Vast local knowledge Tourist Information Centre Growth in healthy lifestyle activity-based holidays Get away - escape Farmers Market The asset of the historic Lynmouth Pavilion offering in Lynmouth Perception that nothing is open Negative attitude of Met Office Cliff Railway closes Lack of mobility between Lynton and Lynmouth in the evening Facilities for disabled visitors Not enough signs directing to Lynton and Lynmouth Trade association not active enough Shabby buildings Weeds in roadways and paths Dog mess Improving highway priorities at Blackmoor Gate Opportunities National TV advertising Create new attractions indoor and outdoor - a 'cross the gorge' cable ride, adventure ride - hang on tight! Swimming pool / spa Employ a marketing manager for 2/3 years Promote the area to coach parties - tell coach drivers there is easy, spacious parking in Lynton Create a beautiful children's playground Get more local websites to promote the area Build a Bandstand on the Manor Encourage film making, make a TV series here The school should be involved more in festivals etc. Heritage railway on our doorstep Park and ride from Blackmoor Gate by steam train Increase 2hr on road parking to 4hr and develop field by cemetery Bottom Meadow multi-storey car park? 500 spaces There are 50+ hotels – opportunity for a wholesaler or supermarket More indoor activities for the future - weather... Change colour of Lynmouth Bridges - first impressions of rust stained white not attractive Promote as a cycling venue Big wheel 'Lynton Eye' Stop closing flood museum in winter Greater festival event programme Create 'attraction' at end of esplanade to link to 2000+ step path to Hollerday summit Lighthouse type structure, helter-skelter / fun park at esplanade Re-open seawater pool Take control and promote the Lynton / Lynmouth brand Enter National Park at Blackmoor Gate by steam railway Proper big signs for National Park Active trade association Sculptures - overland launch? Renew weir posts as something mad? Park and ride - Valley of Rock to Blue Ball Inn Weir at Lynmouth to create still water at low tide for play
Indoor children's play / entertainment area Links to outdoor groups - mountain bikers, Ramblers Association, Horse riders Fishing trips Use our history Sand on the beach Locally produced products - craft centre, candles, sheepskin shop, farmers market Exmoor food brand Turf maze on The Manor Paddle board franchise? Manor Green development West Lyn parking and cable car links to Lynton and Lynmouth Butcher, Baker, proper Deli Railway on our doorstep Better mobile phone signal Redesign Blackmoor Gate - uncover railway bridge as feature - roundabout - Gateway to Exmoor Greater use of the esplanade (car boot, parking etc.) Threats Negative attitude of Met Office - 10 years rain?! Business Rates ENPA attitude to signage Road closures and road works in season Prolonged economic downturn ENPA would rather have affordable houses than investment for job creation Weather and lack of indoor stuff Inability to respond to changing visitor requirements through Planning constraints e.g. ‘glamping’ Too much concentration on attracting first time visitors. Not enough on delighting then to come back! Broadband - what broadband? Planning restrictions on necessary improvements in guest facilities (e.g. double glazing in listed building) Our priorities Our plan priorities respond to the identified strengths, weaknesses, opportunities and threats within our visitor economy: Priority & rationale Focus (output of 2013 events) What we want to achieve
sector Description & rationale: To develop a range of activities for visitors and a attract new visitors during the off peak period Resources required to deliver Match funding, project management, ND+ to offer business support through business support contracts Next steps & dates Leader 5 bid Medium term activity 1-3 years Key project (title) What it will deliver (type of outcomes & outputs) SMART Who will lead & key partners Estimated cost Possible funding streams ME4. Social Media Training Business supported, skills developed, increased use of social media L&L Town Council TBC TBC Description & rationale: Deliver training and workshops in the local community for local businesses Resources required to deliver ND+ to explore this as part of their Business Support offer Next steps & dates See above – potential QUICK WIN Key project (title) What it will deliver (type of outcomes & outputs) SMART Who will lead & key partners Estimated cost Possible funding streams ME5. Lyn Valley Walking Trails Longer visitor stays in the area, increased spend CCT TBC Coastal Communities Fund, Leader 5 Description & rationale: Create new attractions and invitations to explore: Develop walking trail of interest through the town Develop a fern trail promoting this plant of special interest Resources required to deliver Project management Match funding Next steps & dates Form project group, outline and cost trails Medium term activity 1-3 years Key project (title) What it will deliver (type of outcomes & outputs) SMART Who will lead & key partners Estimated cost Possible funding streams
SMART partners streams BUS4. Map the offer – App the offer Increased visits and visitor expenditure LETA, Marketing TBC Leader 5 Description & rationale: Explore the potential to create interactive maps and Apps that promote businesses and the area Resources required to deliver Marketing resource (see ME1) Local business input/contribution Match funding Next steps & dates See ME1 Medium term activity 1-3 years Key project (title) What it will deliver (type of outcomes & outputs) SMART Who will lead & key partners Estimated cost Possible funding streams BUS5. Business Opening Times Increased out of season visits and expenditure TBC Nil N/A Description & rationale: Seek to address reduced opening times of shops, pubs, restaurants etc. out of season – work with shop landlords re. required opening times. Co-ordinate and develop an out of season offer extending opening times of businesses Resources required to deliver Project management resource Local business input/agreement to trial Next steps & dates See ME1 Medium term activity 1-3 years Key project (title) What it will deliver (type of outcomes & outputs) SMART Who will lead & key partners Estimated cost Possible funding streams BUS6. Inward Investment New growth & employment opportunities NDC, ENPA Nil N/A Description & rationale: Promote inward investment through coordinated planning and economic policies Overcome planning red-tape – support for businesses/ planning application workshops & clinics Resources required to deliver Officer time and resources Next steps & dates potential QUICK WIN (within 12 months) Key project (title) What it will deliver (type of outcomes & outputs) SMART Who will lead & key partners Estimated cost Possible funding streams