HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN M.com ( BUSINESS MANAGEMENT) CBCS Syllabus 2011 Document code : SYLLABUS MCBUM2011 Revision No: 00 Name of Faculty COMMERCE Faculty Code CO Programme Name : BUSINESS NANAGEMENT Programme Code : Effective from: JUNE-2011 Sem CC Old Code New Paper Code Paper Type Name Marking scheme Mark Credit Remarks External Internal The Pra The Pra 1 1.1 MCBUM101CC CC Management Concepts & Organizational Behaviour (MOB) 70 30 100 4 1 1.2 MCBUM102CC CC Managerial Economics (MEC) 70 30 100 4 1 031 1.32 MCBUM101ES ES Sales and Logistic Management (Paper – 1) (SLM) 70 30 100 4 1 031 1.42 MCBUM102ES ES Advertising and Retail Management (Paper – 2)(ARM) 70 30 100 4 1 51 1.51 MCBUM101SK SK Computer Applications In Business and (CBE) 70 30 100 4 Any One Paper From 1 52 1.52 MCBUM102SK SK Human Resource Management (HRM) 70 30 100 4 Any One Paper From 1 53 1.53 MCBUM103SK SK Major Environmental Issues (MEI) 70 30 100 4 Any One Paper From MCBUM105SK MCBUM105SK Trial
1 54 1.54 MCBUM104SK SK Corporate Governance and Business Ethics (CGB) 70 30 100 4 Any One Paper From 1 55 1.55 SK Theory and Practice of Co-operation (TPC) 70 30 100 4 Any One Paper From Sem CC Old Paper Code New Paper Code Paper Type Paper Name Marking scheme Total Mark Credit Remarks External Internal The Pra The Pra 2 2.1 MCBUM201CC CC Security Analysis and Portfolio Management (SPM ) 70 30 100 4 2 2.2 MCBUM202CC CC Marketing Management (MMC) 70 30 100 4 2 031 2.33 MCBUM201ES ES Consumer Behaviour and Sales Promotion (Paper – 3) (CSP) 70 30 100 4 2 031 2.43 MCBUM202ES ES Marketing Concept and Strategy (Paper – 4) (MCS) 70 30 100 4 2 61 2.51 MCBUM201SK SK Computerized Accounting : Tally (CAT) 70 30 100 4 Any One Ppaper From 2 62 2.52 MCBUM202SK SK Indian Banking and currency System (IBS) 70 30 100 4 Any One Ppaper From 2 63 2.53 MCBUM203SK SK Growth and Structure of 70 30 100 4 Any One Ppaper From MCBUM204SK MCBUM204SK
Sem CC Old Paper Code New Code Paper Type Paper Name Marking scheme Total Mark Credit Remarks External Internal The Pra The Pra 4 4.1 MCBUM401CC CC Strategic Management (SMC) 70 30 100 4 4 4.2 MCBUM402CC CC Quantitative Techniques and Research Methodology (QTM) 70 30 100 4 4 031 4.33 MCBUM401ES ES Foreign Trade, Policy, Procedure and Documentation (Paper – 7) (FPP) 70 30 100 4 4 031 4.43 MCBUM402ES ES International Marketing – 8) (IME) 70 30 100 4 4 4.5 MCBUM401CC CC Dissertation / Project Report (Compulsory) (DPC) 70 30 100 4 Structure of University Examination Question Marks : 70 :: Time : 3 Hours ) For B. Com and M. Com programme from JUNE : 2012 onwards if specifically not specified the structure of university question paper will be as follows.
2 02 Business Ethics Introduction to Business Ethics – Ethics, Morals and Values – Conflicts in Decision Making from Business – Legal and Moral Points of View. 15 25 01 3 03 Corporate Responsibility A Historical Perspectives from Industrial Revolution to social Activism – The Nature of Ethics in Management – Ethical Problem as Managerial Dilemmas – conflict Between Economic & Social Performance – Complexity of Ethical issues – Typical Problems in Business Ethics – Pricing – Advertising – Product Promotion – Working conditions – Consumer Service – Downsizing Workforce – Environmental Pollution & Supplier Relations. Analyzing Ethical Problems – Economic, Ethical and Legal Aspects – Managerial Ethics and Individual Decisions – Ethical Analysis-Ethical Dilemmas & Personal Career 15 25 01 4 04 Corporate Governance Nature and Evaluation of corporate Governance – Global and National Prospective Business Ethics and Corporate Governance, Why Governance?-Claims of Various Stake Holders – Owners, Employees, Customers, Creditors, Suppliers, Community, Government Business Standards and Values – Anticipating & Avoiding unethical Consequences Selecting Ethical Goals – Value Orientation of the Firm. Administering & Reporting of Corporate Governance in India – SEBI Regulations – Model; report on Corporate Governance in India. 15 25 01 Refrence Books No Book Name 1 “Ethical Choices in Business” R.C.Shekhar Response Books. 2 “The Ethics of Management” LaRue Tone Hosmer Universal Books 3 “Beyond Leadership: Balancing Economics, Ethics and Ecology” Warren Bennis, J.Parikh and R. Lessem Harper Collins 4 Business Ethics and Corporate Governance” ICFAI Center for Management Researc ICFAI Center for Management Research 5 “Leadership and Entrepreneurship” ICFAI Center for Management Research ICFAI Center for Management Research
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : MCBUM Programme Name : M.Com Business Management Course Code Semester : 2 FINANCIAL SERVICES(FSC) Course type : Soft Skill Course Total Credit : 04 Teaching time Examination Marking scheme Theory (hrs) Practical (hrs) Internal (Marks) External (Marks) Total (Marks) 4 X 15 = 60 30 70 ( of 3 hrs) 100 Objective To know the importance and development of Financial Services. Unit No. Topic No. Content Hrs. W + % Credit 1 01 Investment Banking Investment Functions and Types of Investment Banks; Investment Banking Services; Merchant Banking Services. Housing Finance: Role of Housing and Housing Finance in the Economy; Policy initiatives and measures to develop housing finance in India; Housing Finance Institutions in India; Types of Housing Loans; Marketing Strategies of housing finance institutions; Role of National Housing Bank; Residential Mortgage Backed Securitization; Reverse Mortgage Loan. 15 25 01 2 02 Banking and Non-Banking Services Importance and Functions of Banks; Development of Banking in India; Scheduled Commercial Banks; Mobilization, Lending and Investment of Funds by Banks; Reforms in the banking system; Payment and Settlement System; Diversification in banking operations; Regional Rural Banks, Cooperative Banking; Non-banking Finance Companies; Development Banking; Micro Finance and Financial Inclusion. 15 25 01 3 03 Mutual Funds Meaning, Concepts of Mutual Funds; Growth of mutual fund Industry in India; Organization of a mutual fund; Types of mutual funds schemes; Role of Intermediaries and marketing of mutual funds; Methods of investing in a mutual fund scheme; Tax implications for mutual fund investors; Mutual fund regulations. 15 25 01 4 04 Insurance Origin and Development of Insurance; Opening up of the insurance sector in India; Role of IRDA, in the insurance sector; Types of Insurance: General, Health and Life; Reinsurance; Micro Insurance Distribution Channels and marketing of insurance in India. 15 25 01
HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN Programme code : Programme Name : M.Com M.Com Business Management Course Code MCBUM302CC Semester : 3 PROJECT PLANNING AND CONTROL(PPC) Course type : Core Course Total Credit : 04 Teaching time (hours) Examination Marking scheme Theory (hrs) Practical (hrs) Internal (Marks) External Total 4 X 15 = 60 30 70 ( of 3 hrs) 100 Objective To enable students learn the process and issues relating to preparation, appraisal, review and monitoring of projects. Unit No. Topic No. Content Hrs. Marks W + % Credit 1 1.1 Identification of Investment Opportunities Project ideas, screening of ideas; Environment scanning and opportunity analysis; government regulatory Framework. 06 10 0.4 1.2 Market And Demand Analysis Information required for market and demand analysis; sources of information – primary and secondary; demand forecasting. 06 10 0.3 1.3 Technical Analysis Material and Inputs; Production technology; Product Mix; Plant Location and Lay-Out; Selection of Plant and Equipment. 06 10 0.4 2 2.1 Cost Of Project And Of Financing Major cost components; means of financing; Planning capital structure; Various Financing schemes of Financial institutions. 08 13 0.5 2.2 Profitability, Financial Projections Projected balance-sheet, Profit and Loss Account and Cash Flow Statement. 07 12 0.5 3 3.1 Appraisal Criteria And Appraisal Process Investment appraisal in practice; process followed by financial institutions; project appraisal techniques. 08 13 0.5