Team Project Assignment 3 Executive Summary of the Feasibility Analysis The Executive Summary should convey all relevant information for the client, so that someone not present at the presentation can fully understand the invention, the feasibility analysis and team recommendations. The summary must include a bibliography, and relevant charts, tables and appendices. Use APA style, and do not exceed 20 pages double-spaced for the body of the summary. Charts and tables should follow the body of the summary. Grading The grade of A is reserved for those who demonstrate extraordinarily excellent performance. The grade of A- is awarded only for excellent performance. The grade for good performance in this course is a B+/B. The grades of D+, D, and D- are not awarded at the graduate level. Please refer to the for grade appeal information. Tentative Course Calendar* *The instructors reserve the right to alter course content and/or adjust the pace to accommodate class progress. Students are responsible for keeping up with all adjustments to the course calendar. Date Cases Articles Due D2M 1 SESSION 1: INNOVATION AND INVENTION Bang & Olufsen: Design Driven Innovation, 607016 Langer Lab, HBSP 605017 Disruptive Technologies: Catching The Wave, HBSP 95103-Reserve Technology Transfer At US Universities, HBSP 807124 Match Your Innovation Ecosystem To Your Innovation Strategy, HBSP R0604F DUE: HOMEWORK 1.1 SESSION 2: OPPORTUNITY ASSESSMENT: TRADITIONAL AND DISRUPTIVE APPROACHES Early Stage Business Vignettes, HBSP E304 Corning Incorporated: Reinventing New Business Development, HBSP SM167A Boni A.A. (2012) Project, Product Or Company. Journal Of Commercial Biotechnology, 18, 13–28. How Venture Capitalists Evaluate Potential Venture Opportunities, HBSP 805019 Early Tests Of Business Potential: Stage-Gates And Quick Kills, HBSP 7232BC DUE: HOMEWORK 1.2 SESSION 3: FIELDWORK; TEAM MEETINGS WITH INVENTOR, TLA’S, INSTRUCTOR DUE: PROJECT ASSIGNMENT 1.1
SESSION 4: INTELLECTUAL PROPERTY STRATEGY: US AND INTERNATIONAL CONSIDERATIONS Viagra In China, HKU902 Intellectual Property And Strategy, HBSP 704493 Technical Note: Innovation And Invention--A Patent Guide For Inventors And Managers, HBSP KEL104 Strategic Management Of Intellectual Property: An Integrated Approach, HBSP CMR550 DUE: HOMEWORK 1.3 SESSION 5: FIELDWORK, TEAM MEETINGS WITH INSTRUCTOR Cucoranu, I.C., Parwani, A.V., Vepa, S., Weinstein, R.S., & Pantanowitz, L. (2014). Digital pathology: A systematic of the patent landscape. Journal of Pathology Informatics, 5(1), 135. Gold, E.R., & Baker, A.M. (2012). Evidence-based policy: Understanding the technology landscape. Journal of Law, Information & Science, 22(1), 76. Tannock, Q. (2012). Exploiting carbon flatland. Nature Materials, 11(1), 2. SESSION 6: 9 FORCES ANALYSIS; STAKEHOLDER ANALYSIS; IDENTIFYING REGULATORY REQUIREMENTS Daktronics (A): The Digital Signage Industry In 2010, HBSP Note On The Structural Analysis Of Industries (Porter), HBSP 9-376-054 Integrated Strategy: Market And Nonmarket Components (Baron), HBSP CMR105 DUE: HOMEWORK 1.4 Breakout Sessions By Project Industry Sectors: Formulating Regulatory Strategies Healthcare: FDA; Insurance Coverage And Payment Mehta, Shreefal S. (2008). Commercializing Successful Biomedical Technologies, Ch.2, 3 Wanerman, R. (2012). The Basics Of Coverage, Coding, And Reimbursement For New Medical Devices And Diagnostics: If You Build It, Will They Buy It, Journal Of
Commercial Biotechnology, 18, 19–23. Other Sectors- TBD By Instructor SESSION 7: MARKET RESEARCH TECHNIQUES; LIBRARY RESOURCES Understanding User Needs, HBSP 695051 Customer Segmentation In Business-To-Business Markets, HBSP UV5749 The Role Of Physicians In Device Innovation, HBSP OIT105 DUE: HOMEWORK 1.5 SESSION 8: TEAM PRESENTATIONS DUE: PROJECT ASSIGNMENT 1.2 Date Cases Articles Due D2M 2 SESSION 1: PRIMARY MARKET RESEARCH, DEFINING THE VALUE PROPOSITION Aquion Energy, HBSP Tablet Teach Opportunity Analysis, HBSP Learning From Extreme Customers, 9-314-086 Customer Discovery and Validation for Entrepreneurs, DUE: HOMEWORK 2.1 SESSION 2: MARKET SIZING AND PRICING Biocon: Launching a New Cancer Drug in India, 508026 Marketing Reading: Pricing Strategy, 8203 Review from Marketing Management 410.620 Marketing Management by Kotler and Keller (14th edition), Prentice Hall, Ch. 3 & DUE: HOMEWORK 2.2 SESSION 3: FIELDWORK, TEAM MEETINGS WITH INSTRUCTOR SESSION 4: BUSINESS MODELS FOR TECHNOLOGY TRANSFER LICENSING Building a Business Model and Strategy: How They Work Together, HBSP DUE: PROJECT ASSIGNMENT 2.1: MARKET
0 1 2 3 4 5 Did not participate Engaged listener 1+ comments per class 2+ comments 2+ high quality comments Justification Instructor comment Homework Rubric The grading rubric will be based on points earned per question (as assigned by the instructor) based on content and depth of response. D2M 1 Assignment 1 Team Charter The grading rubric will be based on points earned for completeness and thoroughness of elements required, i.e. detailed work plans for completion of the final deliverable, including specific sources and methods for primary and secondary research 4. D2M 1 and D2M 2 Team Project Presentations (Scale: 5-Strongly agree, 4-Agree, 3-Neither agree or disagree, 2-Disagree, 1-Strongly disagree) Quality of Presentation (50%) The presentation was well-organized; time was appropriately allocated to cover the material. The presentation effectively engaged the audience. The verbal communications were clear. Speakers were articulate, and explained concepts well. The slides were visually clear and conveyed the information clearly, with tables and charts used to summarize information. The slides were graphically pleasing. All members of the team actively participated. The team appeared professional and interacted in a professional manner with the client. Proper attribution was given to sources and participants. Quality of Presentation Material (Content) (50%) The content included all required components in a thorough yet concise manner Strong evidence of primary and secondary market research, Outstanding analysis and synthesis of data Conclusions and recommendations were well-supported by the research and analysis Detailed appendices were included to support the presentation materials 5. D2M 2 Assignment 3 Summary Report (Scale-5-Strongly agree, 4-Agree, 3-Neither agree or disagree, 2-Disagree, 1-Strongly disagree)