Duty 5 PHSKF A5: audit, evaluate and re-design services and interventions to improve health outcomes and reduce health inequalities Related UKPHR registration standards: 5e, 9ai, 9aiv, 9c, 9f, 9g, 11b, 11c Knowledge Skills 1 a critical insight into the accessibility and availability of health, care and other public services for different groups in the population and the barriers that may exist to prevent the public from successfully receiving the care and support that they need 1 monitor, evaluate and disseminate (report) the impact of public health projects, services and interventions, including their impact on health equity 2 knowledge of the ways in which different health and care organisations and professionals are held to account for the quality and effectiveness of services and interventions, and how they keep themselves informed of new developments in technologies, treatments and therapies to improve efficacy 2 engage stakeholders (including service users) in service design and development, to deliver accessible and equitable person-centred services (PHSKF A5.3) 3 the complexities of measuring health improvement, setting performance indicators for programmes and services, and the importance of evaluation, audit and quality assurance (see also duty 1 and 8) 3 refine and implement standards, protocols and procedures, incorporating national ‘best practice’ guidance, into local delivery systems (PHSKF A5.5) 4 how public health interventions are designed, planned and developed, informed by the best available evidence (about what works, and what doesn’t), and how to monitor these interventions to track effectiveness and ensure continuing improvement (see also duty 2 and 4) Behaviours Criteria for measuring performance 1 to recognise and proactively address ethical dilemmas in an appropriate way (UKPHR 1b) 1 complies with best practice guidance (NICE) and quality assurance frameworks 2 to acknowledge and recognise people’s expressed beliefs and preferences (UKPHR 3a) 2 uses audit and evaluation frameworks in line with instructions/guidance 3 to promote equality and value diversity (UKPHR 3c)
Duty 11 PHSKF C2: communicate with others to improve health outcomes and reduce health inequalities Related UKPHR registration standards: 9d, 9e, 9f, 12 Knowledge Skills 1 techniques and methods for communicating sometimes complex messages to different segments of the population to support choices and decisions made at an individual level that impact on health and wellbeing 1 communicate complex information and concepts, including health outcomes, inequalities and life expectancy, to a range of different audiences using different methods (PHSKF C2.2) 2 the techniques and methods used to engage with the public and local communities, and to consult with the public in a meaningful way, with an understanding of best practice in the use and application of these methods (PHSKF C2.5) 2 work with communities, to facilitate their engagement and participation in: needs assessments, service design and delivery improving access to, and navigation of local services (see also duty 2) 3 An understanding of the role of health education in addressing the wider determinants of health, and the promotion of health for individuals, groups and communities 3 apply a range of tools and technologies to improve health literacy where it is creating a barrier to accessing services and information (see also duty 2) 4 4 manage public perception of health risks or solutions, and convey key messages using a range of media processes (PHSKF C2.1) 5 consult, and listen to individuals, groups and communities likely to be affected by planned intervention or change (PHSKF C2.5) (see also duty 9) Behaviours Criteria for measuring performance 1 to acknowledge and recognise people’s expressed beliefs and preferences (UKPHR 3a 1 applies appropriate guidance when consulting with others (eg: the Gunning Principles) 2 to promote the ability of others to make informed decisions (UKPHR 3b) 2 communicates with other clearly and succinctly 3 to promote equality and diversity (UKPHR 3c) 3 provides information and opportunities for others to understand health and health services in line with good public health practice guidance 4 to value people as individuals (UKPHR 3d)