University of Cincinnati (Sample Course Syllabus) I. Course Information: Title: Marketing for Beginners Course #: 14-MKG1111-002 Credit Hours: 2 Term: Fall 2014 Prerequisites: N/A II. Instructor Information: Name: Dr. Albert Einstein Title: Professor of Marketing Office Information: LCB, Room 906 Office: (513)555-5555 Fax: (513)555-5550 Email: aeinstein@ucmail.uc.edu Office Hours: Tuesdays 9-10:00 AM EST (Via Adobe Connect) Communication Policy: Students are encouraged to contact me anytime via email or phone. A response will be given within 36-48 hours except on weekends. Virtual office hours will be held using Adobe Connect (see Bb for more information). III. Link to Pace: This course aligns with PACE, the Lindner College of Business platform for developing the total business professional. P – Professionalism Enhance oral & written communication, express ideas clearly, logically and persuasively. Develop and practice teamwork skills through group projects and exercises. Practice professional habits of punctuality, preparation, respect and participation. A – Academics Develop foundational knowledge of core business functions and their interactions within firms. Begin applying functional and cross-functional knowledge to critically analyze business problems; for example applying techniques for business plan development. C – Character Learn and apply leadership techniques for project management (plan, brief, execute, debrief). Build an understanding and initial skills of managing diversity, including understanding cultural differences, and challenges and opportunities of global business. Understand importance of ethics and social responsibility in business and personal settings.
Module 3: <Dates> Module 4: <Dates> Module 5: <Dates> Module 6: <Dates> Module 7: <Dates> XI. Rubrics: Sample 1- Sample Discussion Board Rubric 5 3 1 Completeness Response directly answers each part of the assigned question. Response somewhat answers each part of the assigned question. Response vaguely answers each part of the assigned question. Content Response clearly shows student has read and understood the lesson content by correctly defining the key terms, summarizing concepts, and providing accurate application. Response shows student has read the content and is beginning to understand the essential elements by defining a few key terms, summarizing concepts, and providing accurate application. Response shows that the student shows very little evidence that they have read the content and that they are able to effectively apply the essential elements by defining the key terms, summarizing concepts, and providing accurate application. Analysis A clearly stated and supported analysis is provided with regard to the larger concepts of the lesson. An analysis is provided with regard to the larger concepts of the lesson; however, support is needed to provide clarification of concepts. An analysis is not provided with regard to the larger concepts of the lesson. Writing Skills Skillful control of language and mechanics. Sentence structure is strong and effective in communicating Information. Generally acceptable vocabulary, relates to topic. Few spelling/ Grammatical errors that do not affect meaning. Limited or inappropriate use of vocabulary related to topic. Many errors in spelling and grammar. Sample 2: Marketing Analysis Rubric Points Criteria 20 Consistently does all or almost all of the following: Accurately interprets evidence statements, graphics, questions, etc..