行动经济学

**行為經濟學**（英語：Behavioral economics），經濟學的一個分支，承襲經驗主義，並受到心理學與認知科學的影響，探討社會、認知與情感的因素，與個人及團體形成經濟決策的背後原因，並從而了解市場經濟運作與公共選擇的方式。在行為經濟學之外，又分支出行為財務學這個子學科。

## 相關事件

* 心理學家丹尼爾・卡內曼提出展望理論，獲得 2002 年諾貝爾經濟學獎。
* 理察・塞勒因其在行為經濟學領域的卓越貢獻，獲得 2017 年諾貝爾經濟學獎。

## 相關條目

* 展望理論
* 神經經濟學

## 參考資料

## 延伸閱讀

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* Diamond, Peter; Vartiainen, Hannu. Behavioral Economics and Its Applications. Princeton University Press. 2012. ISBN 978-1-4008-2914-9.
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* The Behavioral Economics Guide
* Overview of Behavioral Finance
* The Institute of Behavioral Finance
* Stirling Behavioural Science Blog, of the Stirling Behavioural Science Centre at University of Stirling
* Society for the Advancement of Behavioural Economics
* Behavioral Economics: Past, Present, Future – Colin F. Camerer and George Loewenstein
* A History of Behavioural Finance / Economics in Published Research: 1944–1988 （頁面存檔備份，存於網際網路檔案館）
* MSc Behavioural Economics, MSc in Behavioural Economics at the University of Essex
* Behavioral Economics of Shipping Business

## 外部連結

* The Behavioral Economics Guide
* Overview of Behavioral Finance （頁面存檔備份，存於網際網路檔案館）
* The Institute of Behavioral Finance
* Stirling Behavioural Science Blog, of the Stirling Behavioural Science Centre at University of Stirling
* Society for the Advancement of Behavioural Economics
* Behavioral Economics: Past, Present, Future – Colin F. Camerer and George Loewenstein
* A History of Behavioural Finance / Economics in Published Research: 1944–1988 （頁面存檔備份，存於網際網路檔案館）
* MSc Behavioural Economics, MSc in Behavioural Economics at the University of Essex
* Behavioral Economics of Shipping Business