Breakfast cereal mascots: Beloved and bizarre - Photo 1 - Pictures - CBS News Breakfast cereal mascots: Beloved and bizarre Next A 2011 article in Pediatrics magazine found that children who had been asked to taste a "new" cereal reported liking the same cereal more if there were a popular character depicted on the box. "The use of media characters on food packaging affects children's subjective taste assessment," the study concluded. Little surprise, given the long history of breakfast cereal manufacturers marketing their wares with the help of colorful cartoon characters or figures already familiar from TV, movies and comic books. The following gallery shows some of the more famous (and infamous) breakfast cereal mascots. Left: Quisp, introduced in 1965 by Quaker Oats, was discontinued in the 1970s, but in recent years has returned to Earth via online outlets. By CBSNews.com senior editor David Morgan Credit: CBS News In 1952 one of Kellogg's iconic products -- sugar-frosted flakes -- was introduced with a roar by Tony the Tiger ("They're grrrrrrrrreat!").

Credit: CBS News By 1933 the elves "Snap, Crackle and Pop" had become the official spokespersons of Kellogg's Rice Krispies. Credit: CBS News In 1971 General Mills introduced two cereals featuring monsters: Count Chocula (a chocolate-flavored cereal, with chocolate-flavored marshmallow bits), and the strawberry-flavored Franken Berry. The following year saw the entry of Boo Berry. Although all three cereals are still produced to this day, another monster cereal did not fare so well: Fruit Brute, which was discontinued in the 1980s. Credit: CBS News Fruit Brute was succeeded by Fruity Yummy Mummy, a fruit flavor-frosted cereal with vanilla flavor "monster mallows." Like Fruit Brute, Fruity Yummy Mummy did not stalk grocery store aisles for long. Credit: CBS News The Quaker Oats Man dates back to 1877, and was the first registered trademark for a cereal. Credit: CBS News In 1972 Ralston launched Freakies, a presweetened cereal that was "grown" at the site of the legendary Freakies Tree.

Helping youngsters dig into their Freakies were seven freaky creatures named BossMoss, Cowmumble, Gargle, Grumble, Goody-Goody, Hamhose and Snorkeldorf. Credit: CBS News Cocoa Puffs (similar to General Mills' Kix, but with chocolate) was introduced in 1958. A few years later Sonny the Cuckoo Bird was created as its mascot ("I'm cuckoo for Cocoa Puffs!"). Credit: CBS News In the 1960s So-Hi (named as such because he was, well, only "so high") was the Oriental advertising icon for Post's Sugar Sparkled Rice Krinkles. So Hi was one of several Post cereal mascots that were developed by General Foods and the Ed Graham advertising agency. In 1964 the various characters were grouped into a TV series, "Linus the Lionhearted," featuring such vocal talents as Sheldon Leonard, Sterling Holloway, Carl Reiner, Ruth Buzzi, Jesse White and Jonathan Winters. The series ran on CBS and ABC for five years. Credit: John W.

Hartman Center for Sales, Advertising & Marketing History, Duke University When King Vitamin was introduced in 1970, Quaker Oats used as its mascot a cartoon character designed by Jay Ward, the creator of the immortal "Rocky & Bullwinkle." King Vitamin's voice was that of Joe Flynn of "McHale's Navy." The cartoon character was soon replaced by a very flesh-and-blood King Vitamin, who ruled until 2000. Then, the royal scepter was handed over to a new, redesigned cartoon figure. Credit: CBS News The precursor to Sugar Bear, which hawked Post's Sugar Crisp cereal, was a trio of bears, named Dandy, Handy and Candy. The three bears are probably the only breakfast mascots to be immortalized in song by Rosemary Clooney, for Columbia Records in 1951. Credit: CBS News In 1990 a cereal combining rice, corn, wheat and oats was marketed as Bigg Mixx. Its mascot was a creature similarly conjured up from sundry sources, sporting a rooster's head, moose antlers, a pig's snout, and a wolf's fur.

Neither the stalking hulk of Bigg Mixx nor its cereal namesake were around for long. Credit: CBS News In the early 1960s General Mills introduced Lucky Charms, featuring "pink hearts, yellow moons, orange stars, and green clovers." The spokesperson for the "magically delicious" cereal was Lucky the Leprechaun. In 1975 Lucky's luck ran out, being replaced by Waldo the Wizard. But Waldo was no Harry Potter, and the wizard disappeared soon after, as the popular leprechaun returned to cereal boxes -- like magic! Credit: CBS News Toucan Sam always follows his nose, which has an uncanny ability to sniff out "the flavor of fruit . . . wherever it grows!" Which comes in handy if you're hungry for Froot Loops. Credit: CBS News Creepy clowns have tried to cajole kids into diving into their Sugar Smacks - even going so far as to trade in national security secrets, offering free atomic submarines. Credit: CBS News One of the most beloved of breakfast mascots is Cap'n Crunch, introduced by Quaker Oats in 1963.

As popular as that cereal has been, there have been other offshoots on whose boxes the Cap'n's visage has been featured, including Jean LaFoote's Cinnamon Crunch (left); Crunch Berries (featuring the Crunch Berry Beast); Choco Crunch (with Chockle the Blob); Peanut Butter Crunch (starring Smedley the elephant); and Vanilly Crunch (featuring the canine Seadog). Credit: CBS News Blue Gnu was the mascot for Kellogg's Strawberry Combos. Cocoa Krispies have featured various animals, from the anonymous elephant (pictured left) to the TV star Snagglepuss. The Triple Snack Giraffe graced the box of a cereal that - containing peanuts - was more of a snack. Credit: Profiles in History We pity the fool who doesn't at least try Mr. T cereal. Credit: CBS News "Silly rabbit, Trix are for kids!" One of the breakfast food mascots to have shown true endurance is the Trix Rabbit, introduced in 1959, and spending most of his energy ever since trying to get his hands on a bowl of Trix cereal.

In mail-in ballots, children who took pity on him voted to let the rabbit have some cereal already. But that didn't seem to make him less crazy, or silly. Credit: CBS News Quake was a partner cereal to Quaker Oats' Quisp, a corn-and-oat cereal "buzzin' with honey and bustin' with earthquake power!" Originally sporting a miner's helmet, the character Quake appeared on later boxes with a cowboy hat. With disappointing sales, Quaker Oats asked the public to decide which of the two cereals to keep. With kids being asked to vote between an alien and a cowboy, guess who won? Quisp, naturally. Quake was taken off shelves, but the character made a brief return hawking Quake's Orange Quangaroos. Credit: CBS News When Post sponsored the "Pink Panther" cartoon series, they produced a tie-in breakfast cereal -- pink, of course. Add milk, and you get bowls full of pink milk! Credit: CBS News It was only logical that "Star Trek"'s Mr.

Spock would be employed as a mascot for Sugar Smacks, seeing as the cereal provides kids with "space energy." The success of "Star Wars" likewise led the golden robot C-3PO to a cereal all his own. Credit: CBS News Batman and Robin were also roped into promoting Nabisco's Shredded Wheat. Credit: CBS News Boxes of Kellogg's Sugar Corn Pops, introduced in the 1950s as sponsors of the radio serial "The Adventures of Wild Bill Hickok," have featured a variety of mascots, including an illustrated cowboy, a cartoon cowboy, Woody Woodpecker, a prairie dog named Sugar Pops Pete, and Poppy the porcupine. Credit: CBS News Other rough hombres peddling cereal to kids were Waffelo Bill (Waffelos) and Klondike Pete, a prospector mining for Golden Nuggets. Credit: CBS News Introduced in 1901, the character Sunny Jim sold a toasted wheat flakes cereal called Force. Although the cereal and its character disappeared from shelves in the U.S., both Force and Sunny Jim remained popular in Britain for more than a century.

In January 2013 it was announced that Cereal Partners, the consortium producing Force cereal, would discontinue the brand because of low demand. Credit: CBS News Buzz the Bee is the mascot of Honey Nut Cheerios. Credit: CBS News Steve Urkel, the nerdy character played by Jaleel White in the TV series "Family Matters," even had his own cereal, Urkel-Os. For more info: Lucky Charms - iSnare Free Encyclopedia Lucky Charms For other uses, see Lucky Charms (disambiguation) . This article has multiple issues. Please help improve it or discuss these issues on the talk page . This article possibly contains original research . Please improve it by verifying the claims made and adding inline citations . Statements consisting only of original research should be removed. (November 2011) This article needs additional citations for verification . Please help improve this article by adding citations to reliable sources . Unsourced material may be challenged and removed. (March 2009) 1964; 53 years ago (1964) Markets .aspx Lucky Charms is a brand of cereal produced by the General Mills food company since 1964.

[1] The cereal consists of toasted oat pieces and multi-colored marshmallow shapes ("marbits" or marshmallow bits). The label features a leprechaun mascot, Lucky, animated in commercials. Contents 9 External links History Lucky Charms was created in 1962 by John Holahan. General Mills management challenged a team of product developers to use the available manufacturing capacity from either of General Mills' two principal cereal products— Wheaties or Cheerios —and do something unique. Holahan came up with the idea after a visit to the grocery store in which he decided to mix Cheerios with bits of Brach's Circus Peanuts . [2] An advertising company employed by General Mills and Company suggested marketing the new cereal around the idea of charm bracelets. [3] Thus, the charms of Lucky Charms were born. Lucky Charms is the first cereal to include marshmallows in the recipe. The mascot of Lucky Charms is Lucky the Leprechaun, also known as Sir Charms, and originally called L.C. Leprechaun.

[4] Created in 1963, the cartoon character 's voice was supplied by Arthur Anderson until 1992, who later died on April 9, 2016. In 1975, Lucky the Leprechaun was briefly replaced by Waldo the Wizard in New England, while Lucky remained the mascot in the rest of the United States. [5] The oat cereal was not originally sugar coated. After initial sales failed to meet expectations, the oats were sugar coated, and the cereal's success grew. Piggy banks and plastic watches were introduced as cereal box send-away prizes as a marketing tactic to increase sales. The recipe for the cereal remained unchanged until the introduction of a new flavor: Chocolate Lucky Charms, in 2005. Later in 2012, General Mills introduced "Lucky Charms Marshmallow Treats." Following the product launch, the General Mills marketing department found that sales performed dramatically better if the composition of the marbits changed periodically. Holahan called Lucky Charms a "lesson in creative marketing." [6] Currently, General Mills conducts "concept-ideation" studies on Lucky Charms.

[3] In October 2012, Lucky Charms posted its best fiscal volume ever. [7] The company attributes this success to their change in the marketing target. The cereal has moved from appealing to children towards marketing to adults as well. Consumers can reminisce with a jingle that hadn't been used in more than a decade in a national campaign: "hearts, stars and clovers"—Lucky's Litany. The company has suggested that the jingle contributed to a rise in sales. [7] An estimated 45 percent of Lucky Charm consumers are adults. [8] In reaction to the campaign to target "nostalgia", commercials were created for the promotion. A commercial called "Transportasty" shows a woman rediscovering Lucky Charms at her office. She is then transported to what is presumably Lucky's magical forest, where Lucky says "You're always after me Lucky Charms." She responds to his famous line by saying "I forgot how good these taste." The commercial met with positive feedback. Along with the commercial, a Facebook page was created to encourage loyal consumers to discuss and reminisce changes with Lucky Charms over the years.

[9] However, with this marketing campaign, the company is not moving away from targeting children. A commercial of children sneaking into Lucky's magical vault of charms was broadcast. Later on, two more commercials for adults were made, another instant of a woman enjoying Lucky Charms and being transported to Lucky's forest, where Lucky appears saying his famous quote, as the woman remarks "They're magically delicious!" Then for the 50th anniversary of Lucky Charms, an animated commercial featuring a song about Lucky Charms was aired. Marshmallows Lucky Charms The first boxes of Lucky Charms cereal contained marshmallows in the shapes of pink hearts, yellow moons , orange stars, and green clovers .

The lineup has changed occasionally, beginning with the introduction of blue diamonds in 1975, followed by purple horseshoes in 1983, [10] red balloons in 1989, green trees 1991, rainbows in 1992, pots of gold in 1994, blue moons 1995, leprechaun hats in 1997 (temporarily replaced the green clovers), orange shooting stars and around the world charms in 1998 (added blue, green, yellow, purple, and red in 2011), a crystal ball in 2001, and an hourglass in 2008. [3] In 2013, 6 new rainbow swirl moons and 2 new rainbow charms were introduced. From the original four marshmallows, the permanent roster as of 2013 includes eight marshmallows. Older marshmallows were phased out periodically. The first shapes to disappear were the yellow moons and blue diamonds, replaced by yellow/orange pots of gold and blue moons respectively in 1994.

In 2006, the assortment included purple horseshoes; red balloons; blue crescent-moons; orange and white shooting stars; yellow and orange pots of gold; pink, yellow, and blue rainbows; two-tone green leprechaun hats; pink hearts (the one shape to survive since the beginning); with the most recent addition being the return of the clovers in 2004. The size and brightness of the marshmallows changed in 2004. [11] Recent changes to the marshmallows include the star shape taking on a "shooting star" design, the orange five-pointed star being complemented by a white "trail." In late 2005, another marshmallow shape was added, the "Hidden Key". It is a solid yellow marshmallow that resembles an arched door (similar to the shape of a tombstone; flat at the bottom, flat sides with a round top).

When liquid is added to the cereal, the sugar in the marshmallow dissolves and the shape of a skeleton key appears "as if by magic." The tagline was, "Unlock the door with milk!" This "new" marshmallow type has been used in other hot and cold cereals, but with mixed success (from characters "hidden" inside a bigger marshmallow to letters appearing). In early June 2006, General Mills introduced Magic Mirror marshmallows. In 2008, yellow and orange hourglass marshmallows were introduced (with a contemporary name for Lucky, the Emerald Elder) with the marketing tagline of, "The Hourglass Charm has the power to Stop Time * Speed Up Time * Reverse Time".

As of 2011, swirled marshmallows and rainbow-colored stars have been introduced.[ citation needed ] The marshmallows are meant to represent Lucky's magical charms, each with their own special meaning or "power." The following are explanations of the permanent marshmallows: [12] Hearts - power to bring things to life Shooting Stars - power to fly Horseshoes - power to speed things up Clovers - luck, but you will never know what kind of luck you'll get Blue Moons - power of invisibility Rainbows - instantaneous travel from place to place Balloons - power to make things float Hourglass - power to control time Limited Edition Marshmallows There have been more than 30 featured limited edition marshmallow shapes over the years, with the introduction of themed Lucky Charms, such as Winter Lucky Charms. Some of these include: In 1986, a whale-shaped marshmallow was temporarily added to the lineup. [13] In 1990, a green pine tree-shaped marshmallow was temporarily added to the lineup. [13] During that time, the cereal promoted Earth Day with a free Colorado Blue Spruce seedling with proofs-of-purchase.

[14] In 1991, the star and balloon shape marshmallows were combined for a short time. The red balloon featured a gold six-pointed star. The star was removed at a later date to make the Red Balloon and Star marshmallows separate. [13] In 1994, sprinkles were temporarily added to the marshmallows. In 1999, the moon shape marshmallows were modified with the addition of the yellow curve line for a limited time. In 2000, a "New Sparkling Rainbow" was added to the mix for a limited time. It was described by General Mills as "a sprinkling of multicolored sugar on a white rainbow marbit." This marshmallow replaced the original rainbow at this time. [15] In 2010, the swirled marshmallows were in Lucky Charms for a limited time. In June 2013, two new rainbow marshmallows were added for LGBT Pride Month. [16] In 2015, new diamond shaped marshmallows were added in.

Theme song In the earliest commercials, Lucky Charms cereal had no theme jingle; action was accompanied by a light instrumental "Irish" tune. Soon, however, a simple two-line tag was added: Frosted Lucky Charms, They're magically delicious! This simple closer, with the kids usually singing the first line and Lucky singing the second, survived into the 1980s. Then, with the addition of the purple horseshoe marbit, it was extended into a jingle describing the contents of the box. [17] This was later revised with the addition of red balloons to the now-familiar "Hearts, stars and horse-shoes, clovers and blue-moons. Pots of gold and rainbows, and tasty red balloons!" In 2008, the pot of gold was replaced with the hourglass in the theme song. The jingle is usually accompanied by mentioning that Lucky Charms contains whole grain ingredients, and is part of a balanced meal.

General Mills' market position is centered on cereals that contain "more whole grain than any other single ingredient, which is significant, because 95 percent of Americans aren't eating minimally 48 grams of whole grain per day as recommended by the U.S. Dietary Guidelines." [7] Taglines They're Always After Me Lucky Charms! You'll Never Get Me Lucky Charms! Pink Hearts, Orange Stars, Yellow Moons, Green Clovers, and Blue Diamonds! Pink Hearts, Orange Stars, Yellow Moons, Green Clovers, Blue Diamonds, and Purple Horseshoes! Pink Hearts, Orange Stars, Yellow Moons, Green Clovers, Blue Diamonds, Purple Horseshoes, and Red Balloons! Hearts, Stars, and Horseshoes, Clovers and Blue Moons, Pots of Gold and Rainbows, and Red Balloons! Hearts, Stars, and Horseshoes, Clovers and Blue Moons, Hourglasses, Rainbows, and Tasty Red Balloons! Hearts, Stars, and Horseshoes, Clovers, Red Balloons, Hourglasses, Rainbows, and Six New Swirled Moons!

Hearts, Stars and Horseshoes, Clovers, Blue Moons, Hourglasses, Rainbows, and Tasty Red Balloons in Lucky Charms! Frosted Lucky Charms, they're magically delicious! Heart, Star, Horseshoe, Clover, Blue Moon, Hourglass, Rainbow, and also Red Balloon.

Ingredients Lucky Charms contains: Oats (Whole grain), Oats (flour), marshmallows (sugar, modified starch /modified corn starch, corn syrup , dextrose , gelatin , calcium carbonate , yellow 5 & yellow 6 , blue 1 , red 40 ), artificial flavor , sugar, corn syrup, corn starch, salt, calcium carbonate , food coloring /artificial color, trisodium phosphate , zinc, iron, vitamin C (sodium ascorbic), niacinamide (a B vitamin), vitamin B2 ( riboflavin ), vitamin B1 (thiamin mononitrate), vitamin A (palmitate), folic acid , vitamin B12 , vitamin D, vitamin E (mixed tocopherols) [19] According to the manufacturer, [20] Lucky Charms is 37% sugar by weight. This places it at the high-sugar end of what Choice magazine calls "high sugar breakfast cereals".

[21] Chocolate Lucky Charms: Ingredients - Whole Grain Corn, Sugar, Marshmallows (sugar, modified corn starch, corn syrup, dextrose, gelatin, calcium carbonate, yellow 5&6, blue 1, red 40, artificial flavor), corn meal, canola and/or rice bran oil, cocoa processed with alkali, color added, salt, fructose, natural and artificial flavor, trisodium phosphate, BHT. Vitamins and Minerals - calcium, carbonate, tricalcium phosphate, zinc and iron (mineral nutrients), vitamin C (sodium ascorbate), B vitamin (niacinamide), vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamin mononitrate), vitamin A (palmitate), B vitamin (folic acid), vitamin B12, vitamin D.

[22] Lucky Charms Treats: (Contains MILK AND SOY ingredients) Ingredients - cereal (whole grain oats, sugar, oat flour, corn syrup, corn starch, salt, trisodium phosphate, color added, natural and artificial flavor, mixed tocopherois), corn syrup, confectionery coating (sugar, palm kernel oil, maltodextrin, yogurt powder (cultured non-fat milk, whey protein concentrate, yogurt cultures), non-fat milk, soy lecithin, natural flavor), marshmallows (sugar, modified corn starch, corn syrup, dextrose, gelatin, calcium carbonate, colored with yellow 5&6, blue 1, red 40, artificial flavor), crisp rice (rice flour, barley malt extract, salt), canola oil, fructose, high fructose corn syrup , sugar. Contains 2% or less of: Glycerin, Maltodextrin, Sorbitol, Water, Gelatin, Salt, Artificial Flavor.

Vitamins and Minerals - calcium carbonate, zinc and iron (mineral nutrients), vitamin C (sodium ascorbate), B vitamin (niacinamide), vitamin B6 (pyridoxine hydrochloride), vitamin B2 (riboflavin), vitamin B1 (thiamin mononitrate), vitamin A (palmitate), B vitamin (folic acid), vitamin B12, vitamin D3. [22] See also References ^ "1960s" (PDF). General Mills History Timeline. General Mills. p. 3. Archived from the original (PDF) on October 23, 2007. Retrieved 2009-05-20. ^ Famous Cereal Mascots - A Knowledge Archive You are here: Home Famous Famous Cereal Mascots Famous Cereal Mascots Posted on October 1, 2012 by zubair | 1 Comment A mascot is a person, animal, object, or an imaginary figure used as a representative symbol by a community or an organization. The mascot is supposed to bring luck, somewhat like a totem or amulet.

Whereas totems and amulets have been in use since ancient times, the use of mascots is relatively quite recent. The Olympic Games, for example, had originally the torch and interlocked five rings as mascots only, but after 1972, many mascots like: Dachshund Waldi, Snowman, Hidy and Howdy, Roni the Raccoon, and the four Snowlets were used in the Olympic Games. Many food producers, particularly the breakfast cereals producers, used the mascots to promote and market their products, and this proved to be a very successful marketing strategy. Parents are decision makers for buying the cereals, but kids are the real decision makers for their brands. Kids are highly imaginative, and the lively mascots with brilliant colors appearing on the packages are simply irresistible for them. This imaginative approach of kids establishes the brand loyalty of many cereal products. Cereals like; wheat, maize or corn, rice, barley, oats, sorghum, millet, rye, and many others are highly nutritious foods; therefore, they are a staple to many communities in the world. 1.

Quaker Oats Man Quaker Oats Man The Quaker Oats Man is the oldest cereal mascot in America. It was registered in 1877. Quakers are members of the religious Society of Friends, and the mascot was chosen to suggest honesty, integrity, and purity. Or, in other words, to suggest quality. The original mascot was created in 1877. Jim Nash, a graphic designer, developed a black-and-white version of the current mascot in 1946. Haddon Sundblom developed a colored mascot from the line drawing. The Society of Friends went to court to disassociate their name from the cereal product, but the court did not accept their plea. Quaker Oats was one of the first few food companies to introduce a convenience food with an emphasis on time saving, and the concept later developed into an instant formula and fast foods. Quaker Oats launched their product ‘Quick Oats’ in 1922. The Quaker Oats Man mascot is iconic to breakfast cereals. 2. Sugar Bear Sugar Bear Sugar Bear was a cartoon mascot created by a graphic designer, Robert Irwin, for Post Cereal.

The figure was shown wearing a blue turtleneck sweater with the name on the front. A bite of Super Sugar transformed him into a Super Bear. Sponsored by General Foods, the advertisement including Sugar Bear appeared for the first time in the Saturday morning cartoon Linus the Lion Hearted in 1964. Granny Goodwitch was a main opponent of Sugar Bear, and this elderly witch wanted to get the box of cereals from the Sugar Bear using witchcraft and technology but failed. Another opponent was Sugar Box who tried to keep the cereal box out of anyone’s reach but always failed to prevent the Sugar Bear from having access to the cereal box. 3. Count Chocula Count Chocula Count Chocula is a cartoon vampire mascot of a popular product of General Mills monster cereals. The name is a pun on the vampire Count Dracula. It was voiced by Larry Kenny and was introduced in 1971. Count Chocula was produced around the year according to General Mills, but its production increases exponentially in autumn during Halloween. Television advertisements featured the monsters competing for the cereals. The tagline for this mascot is ‘I want to eat your cereal!’ 4.

Frankenberry Frankenberry Frankenberry is one of the first two products of General Mills belonging to the cereal line of monsters. The strawberry-flavored product was introduced in October, 1971. Frankenberry is also the name of the mascot. According to fictitious sources, the mascot was created by Count Dracula who consulted his manual; ‘Creating Monsters From Human Corpses for Dummies.’ And while digging the graves, he collected body parts and created the butt-headed mascot using the relevant body parts. Frankenberry is a pink version of the Frankenstein monster who loves strawberries and was launched after Count Chocula. The product had red dye which was not absorbed by some consumers and was excreted as such coloring in the feces. The mascot’s voice was by Bob McFadden. 5. Snap, Crackle, and Pop Snap, Crackle, and Pop Snap, Crackle, and Pop are cereal mascots relating to Kellogg’s cereal Rice Krispies.The trio looks like brothers; Snap being the eldest and problem solver, Crackle is the middle one, while Pop is the youngest and mischievous. The characters were developed by an illustrator Vernon Grant in 1930.

These characters first appeared in the Children’s TV program the Howdy Doody Show. The gnomes had been voiced by different people, and in 2009 Snap, Crackle, and Pop were voiced consecutively by Andy Hirsch, Danny Cooksey, and Mark Ballou. 6. The Trix Rabbit The Trix Rabbit The Trix Rabbit is a mascot for a breakfast cereal brand called Trix produced by General Mills and Nestle. The Trix Rabbit cartoon, having human characteristics, was created by Joe Harris and voiced by Delo States, Mort Marshall, and Russel Horton at different times. The rabbit appeared for the first time in the Trix Television commercial in 1959. He played tricks with children to get their bowl of cereal. The product contains fruit-flavored ground corn pieces mixed with sugar. The product was later on changed to puffed fruit-shaped pieces. Trix has many flavors including: orange, strawberry, raspberry, grape, lime, watermelon, and wild berry. 7. Tony the Tiger Tony the Tiger Tony the Tiger is a cereal mascot cartoon representing Kellogg’s breakfast cereal Frosted Flakes better known as Frosties.

Tony the Tiger appeared for the first time in radio and television advertisements in 1951. It also appeared on the packaging and has been attracting kids one after another generation. The mascot is iconic to breakfast cereals, and different personalities of radio and television like Garry Moore and Thurl Ravenscroft have portrayed and voiced this character. The mascot was created and named by the graphic artist and art director Eugene Kolkey in 1951. 8. L. C. Leprechaun L. C. Leprechaun The leprechaun in the guise of an old man wearing a green or red coat is an Irish folklore elf. He enjoys sharing mischief with others. The leprechaun is always busy making shoes and storing his coins in a hidden gold pot at the end of the rainbow. If trapped by human beings, he has the magical power to grant three wishes in exchange for his freedom. L. C. Leprechaun is a mascot for Lucky Charms, a breakfast cereal product of General Mills. The Lucky Charms cereal is made of frosted whole oats and is enriched with vitamins. The mascot debuted in 1964 and proved to be an effective advertisement. 9.

Dig’em Frog Dig’em Frog Dig’em Frog was the mascot of Kellogg’s sweetened, puffed wheat breakfast cereal originally called Sugar Smacks and later changed to Honey Smack because mothers had reservations for the sugar labeled product. The product practically contained about 50 percent sugar. The mascot Dig’em Frog wears a baseball cap in an oblique position. The mascot was changed to a bear when the name of product was changed from Sugar Smacks to Honey Smacks, but it was soon reverted to Dig’em Frog on account of its popularity. Some people think that the mascot and related advertisement has deliberately ignored the African-American culture as indicated by the prominent ending with ‘g’ in Dig’em which is unlike the African-American convention, and the complete absence of any African-American throughout the campaign. 10. Cap’n Crunch Cap’n Crunch Cap’n Crunch cereal is a product of Quaker Oats. It is a sweetened oat and corn breakfast cereal. Captain Horatio Magellan Crunch, better known as Cap’n Crunch, is the mascot of the Crunch cereal product line. The mascot was created by Jay Ward and aired for the first time in 1963.

Cap’n Crunch sailed with a crew of four children; Alfie, Brunhilde, Carlyle, and Dave on his ship the Good Ship Guppy. A pet sea dog also was on board with the crew. The crew was assigned to keep the cereals safe from the Captain’s arch enemy, Jean le Foote who was a barefoot pirate. Cap’n Crunch solved the problems of teenagers by offering them a bowl of Crunch Cereal. Conclusion: Since the wisest plans are susceptible to failure, people take into consideration the luck factor. Depending upon the nature of the plan and the planner, different ways and means are used to take care of this dimension. No one reads the numbers on a currency note; it is simply the first glimpses over it that lets people know its value. Regardless of the parent’s concerns, the end user of cereals, especially kids, are the least concerned with its nutritional facts and are most interested in the mascot appearing on the package. And its first glimpses attracts the kid and facilitates the decision making regarding its purchase. Mascots become the unique identity of the products and, once established, it is not an option to change them without causing heavy losses, mostly to the limits of being unaffordable.

20 Most Memorable Cereal Slogans | MrBreakfast.com 20 Most Memorable Cereal Slogans By Mr Breakfast Plop, plop, fizz, fizz - Oh what a relief it is when advertisers come up with the perfect catchphrase or slogan to sell a product. This is our list of the most memorable lines ever used to sell a breakfast cereal. Before you read the list, ask yourself, "Got Milk?" Because the best slogans not only bring the product to mind, they also make you a little hungry for Incredible, Edible... breakfast cereals. See if your favorite tagline made the cut. #20. "The cereal shot from guns" The grandaddy of cereal slogans is for Quaker Puffed Rice. The cereal is actually made using a process that resembles shooting rice from a gun. In 1904, Quaker introduced the cereal to the mass public by shooting Puffed Rice from cannons at the World's Fair. In 1913, an astute ad man decided to promote the cereal by exploiting how it's made and this famous, yet mostly forgotten, slogan was invented. More about Quaker Puffed Rice #19.

"Brings out the tiger in you, in you!" Tony the Tiger may be the most famous breakfast cereal mascot of all time (and possible the most well known for any product). When you hear this slogan, you know exactly who the tiger is and the product he promotes. Most people automatically hear the musical jingle in their head. It's a triple whammy. You might say, It's Grrrr... (keep reading). More about Frosted Flakes #18. "What are you eating? Nutin' honey." This slogan for Kellogg's Nut & Honey Crunch was a study in name reinforcement. When characters in commercials were asked what they were eating, their reply of "Nut & Honey" was misinterpreted as "Nutin' (ie. nothing) honey." By the time the person asking figured out what was going on (if they ever did), the name of the cereal had been spoken several times - so many times that it's now in our heads forever. More about Nut & Honey Crunch #17. "It takes (x) bowls of your cereal to match the nutrition in one bowl of Total." This bold ad campaign would pit Total cereal against best-selling cereals in a battle of nutrition.

TV ads would show characters enjoying their favorite cereal only to be told by an off-screen voice that they'd have to eat several bowls (usually quantified by an exact number) of their cereal to equal the vitamin nutrition in a bowl of Total. More about Total #16. "Stays crunchy, even in milk!" When Cap'n Crunch cereal was introduced in 1963, the idea of a crunchy breakfast cereal was fairly new. In fact, the cereal was created as a response to a study that showed children, on average, didn't care for soggy cereals. This catchphrase (along with the obvious implication of the cereal's name) may be the reason we still hold Cap'n Crunch as the standard by which all crunchy cereals are measured. More about Cap'n Crunch #15. "Can't get enough Super Sugar Crisp" This one-line jingle for Super Sugar Crisp was delivered with a cool assured swagger by the cereal's mascot Sugar Bear. The voice of Sugar Bear was inspired by crooner and actor Dean Martin. Super Sugar Crisp was originally called Sugar Crisp. During that time, the slogan went: "Can't get enough of that Sugar Crisp." More about Super Sugar Crisp #14.

"Quisp for Quazy energy" Early boxes of Quisp cereal claimed it was "the vitamin powered sugary cereal for QUAZY energy." Despite having quite a quirky and que-ative catchphrase, most people remember this cereal by a visual recognition of it's mascot, a pink alien with a propeller poking out of his head. More about Quisp #13. "It's a honey of an O..." ... It's Honey Nut Cheerios. This was the cereal's most famous tagline throughout the 80's. A later line, "nobody can say no to Honey Nut Cheerios," may have sold some boxes by never resonated in our collective memory. The cereal's current catchphrase, "Bee Happy, Bee Healthy" is a real contender to make this list in the coming years. More about Honey Nut Cheerios #12. "Kid tested. Mother approved." This famous tagline for Kix Cereal first appeared in 1978. The cereal itself was introduced several decades earlier in 1937. According to ads, kids liked the crisp corn crunch, while moms liked nutritional aspects of the cereal. Another memorable line was "Kids love Kix for what Kix has got.

Moms love Kix for what Kix has not." More about Kix #11. "Honey-Comb's big! Yeah, yeah, yeah! It's not small... no, no, no!" According to the rest of the jingle, "Honey-Comb's got... a big, big taste... a big, big crunch... for a big, big bite!" The jingle was popular throughout the late-70's and early-80's. In TV ads, it was often sung by kids in the Honey-Comb Hideout, a plank board shack where youngsters met to appreciate the size and taste of the cereal. More about Honey-Comb #10. "Two scoops of raisins..." The idea that Kellogg's Raisin Bran has "two scoops of raisins in every box" was first hammered into our brains in late 1960's. It was a far more effective slogan than earlier efforts like "the sunniest bran under the sun" or "cereal with fruit". Kellogg's Raisin Bran first hit store shelves in 1942. More about Kellogg's Raisin Bran #9. "A is for Apple.

J is for Jacks." Cinnamon toasty Apple Jacks. This catchy jingle was popular from the early 80's all the way through the early 90's. The rest of the lyrics changed from commercial to commercial. One ad finished the song like this: "Lot's of crunch in every bite... just right for your appetite. Apple Jacks... Apple Jacks... Apple flavor, that's where it's at... Cinnamon toasty, apple tasty... Kellogg's Apple Jacks!" More about Apple Jacks #8. "Snap! Crackle! Pop!" These are arguably the three most familiar words in the English language (which pertain to selling breakfast cereal). They were first heard in a radio jingle in 1932, four years after the cereal was introduced. They mimicked the sound the cereal made when doused with milk. In 1939, Snap! Crackle! and Pop! also began referring to the cereal's three mascots. That was the year they first appeared together on a package. Snap! had appeared years earlier as a solo act. More about Rice Krispies #7. "Follow my nose.

It always knows." This slogan for Froot Loops continues, "The flavor of fruit! Wherever it grows!" The "nose" in question belongs to Toucan Sam, the cereal's mascot since 1963. When the tagline debuted, the voice of Toucan Sam was provided by Mel Blanc who also created voices for Bugs Bunny, Daffy Duck and Barney Rubble. More about Froot Loops #6. "I'm coo-coo for Cocoa Puffs!" This slogan for munchy, crunchy, chocolatey Cocoa Puffs was first heard in 1963. It was delivered by Sonny the Cuckoo Bird. In TV ads, the animated bird would go absolutely bonkers when exposed to the cereal, Most often, he would repeat the tagline three times in quick succession. More about Cocoa Puffs #5. "The Breakfast of Champions" This famous tagline for Wheaties debuted in the early 1930's on a billboard at a minor league baseball game. Wheaties is responsible for two major milestones in breakfast cereal advertising. In 1926, it was the first cereal to ever have a jingle.

In 1939, it was the first cereal to ever be advertised on television. More about Wheaties #4. "He likes it! Hey Mikey!'" This catch phrase for Life Cereal is from the longest continuously running commercial campaigns in television history. It was 1972 when America first heard, "I'm not gonna try it - you try it. Let's get Mikey... he hates everything." In the end, the finicky young eater liked the cereal. The Mikey character reemerged in the mid-80's as a young adult (played by the same actor, John Gilchrist) in a tribute to the original commercial. More about Life Cereal #3. "They're Magically Delicious!" This tagline was part of a short jingle that went "Frosted Lucky Charms... they're magically delicious!" It was sung by Lucky The Leprechaun, the cereal's mascot since Lucky Charms debuted in 1964. Lucky is responsible for another famous catchphrase, "They're Always After Me Lucky Charms!" More about Lucky Charms #2. "Silly Rabbit, Trix are for kids!" Trix cereal first hit shelves in 1954.

Four years later, the Trix Rabbit appeared on the box. In his words, "Rabbits are supposed to like carrots. But I hate carrots. I like Trix." Unfortunately, every time the rabbit would get close to eating Trix, some kid would appear and say the famous line. In 1980, General Mills ran a promotion asking kids to vote whether or not the Rabbit should get to eat Trix. The nation's kids voted in favor of the rabbit. He got to eat one bowl. More about Trix #1. "They're Gr-r-reat!" Tony The Tiger has been the mascot for Frosted Flakes Cereal since 1952 when it was called Sugar Frosted Flakes. The cereal has had a few memorable taglines over the years, including "They bring out the tiger in you" and "The taste adults have grown to love." But the most popular line, by far, was Tony's deep-throated "They're not good.

They're Gr-r-reat!" Lucky Charms Cereal - Buy, History of Lucky Charms Cereal, Recipes Lucky Charms Cereal Lucky Charms Cereal Lucky Charms is a popular brand of breakfast cereal produced by the General Mills cereal company. The cereal consists of toasted bits of oat and multicolored marshmallows in various shapes. Lucky Charms was invented in 1963 by then vice-president of General Mills, John Holahan. Holahan claimed to have gotten the idea for the cereal when he came across some orange marshmallow peanuts, a candy common in circuses at the time. Holahan cut up several of the peanuts and sprinkled them over Cheerios , another oat-bit cereal, and he "knew we had a winner." Lucky Charms was the first cereal to include marshmallows. Marshmallows has always been the primary selling point for Lucky Charms. The first boxes contained marshmallows in the shapes of pink hearts, yellow moons, orange stars, and green clovers. Over the years the lineup has changed, beginning with the introduction of blue diamonds in 1975 .

Purple horseshoes joined the roster in 1984, followed by red balloons in 1989, balloons with stars in them in 1991, rainbows in 1992, pots of gold in 1994, and leprechaun hats in 1996. As General Mills introduces new shapes, older marshmallows are phased out. The first marshmallows to be phased out were the yellow moons and blue diamonds, as General Mills introduced their "Pot of Gold" marshmallow. Since they already had a yellow marshmallow, they changed the yellow moons to blue moons and eliminated the blue diamonds. Sometimes the marshmallow phase outs are done quietly, other times the changes form the basis for various commercials and other promotional materials. The current assortment thus consists of purple horseshoes; red balloons; blue moons; orange and white stars; yellow and orange pots of gold; pink, yellow, and blue rainbows; two-tone green leprechaun hats; pink hearts (the only shape to survive since the beginning); with the most recent addition being the return of the clovers in 2004 . Lucky the Leprechaun is the mascot for Lucky Charms.

He has magic powers to change plain white marshmallows into mystical shapes. When he was introduced in 1964, this character was known as "L.C. Leprechaun", but his name was eventually changed to Lucky. In addition to appearing on the Lucky Charms cereal box, Lucky also stars in each animated Lucky Charms commercial. In these advertisements (long a staple of American children's television), Lucky is usually chased by several children who want his cereal, a fact which prompts him to utter his famous catch phrase (in a highly exaggerated Irish accent), "They're always after me Lucky Charms!" The commercials usually end with Lucky singing the cereal's slogan: "Frosted Lucky Charms, they're magically delicious!" (This has since been changed, with "frosted Lucky Charms" being replaced with "that's me Lucky Charms"). Recipe for Lucky Charms Bars Ingredients: 3 tablespoons butter or margarine 25 large marshmallows or 3 1/2 cups miniature marshmallows 5 cups Lucky Charms cereal Preparation Instructions: Grease an 8-inch or 9-inch square pan 9 x 2 inch pan. Place butter and marshmallows in large microwave bowl.

Microwave uncovered on High for 1 minute and 30 seconds to 3 minutes, stirring after 1 minute until mixture is melted and smooth when stirred. Stir in cereal until well coated. Press mixture into prepared pan; cool. Cut into about 2-inch square bars. Makes 16 bars. EgoTV » Blog Archive The 10 Most Famous Breakfast Cereal Mascots (2) Comments April 25, 2011 at 10:17 am For anyone who’s been a kid in the past 40 years, breakfast cereals have played an integral role in the childhood experience. Cereals are one of only a few consumer products that are consistently marketed to children, resulting in a colorful cast of charmingly memorable cartoon mascot characters that quickly became pop icons. Here are the 10 best cartoon mascots in breakfast cereal history: Tony the Tiger Frosted Flakes Tony the Tiger has been a staple in the cereal mascot character world since 1952, when a graphic artist submitted Tony the Tiger to a Kellogg’s Cereal Mascot contest.

During the contest, Tony had to compete against 3 other potential mascots: Katy the Kangaroo, Elmo the Elephant, and Newt the Gnu. Obviously, Tony the Tiger kicked their butts, and he was later given the prestigious title of official mascot of Kellogg’s Sugar Frosted Flakes (the name was shortened to just Frosted Flakes in the 1980’s, when cereal companies began frantically dropping the word “sugar” from their names) . For their Frosted Flakes commercials, Kellogg’s hired voiceover artist Thurl Ravenscroft, who spent the next five decades providing the voice for Tony The Tiger. Thurl passed away in 2005, and has since been replaced by play-by-play announcer Jim Van Horne. In the 1970’s, Kellogg’s attempted to humanize Tony the Tiger by giving him an Italian-American heritage and introducing viewers to his family, Mama Tony (his mother), Mrs. Tony (his wife), Tony Jr. (his son), and Antoinette (his daughter).

Apparently viewers didn’t like this very much (most likely because it was a little bit racist), and eventually Kellogg’s reverted back to using Tony as a sole spokestiger for Frosted Flakes, although his son, Tony Jr., occasionally makes an appearance. Unlike many other cereal mascots, Tony’s life is not dedicated to an insurmountable quest to obtain the cereal he promotes. Instead, he just kind of hangs out with kids, watches them play sports, and reminds them that Frosted Flakes are “Grrrrrreat!” Lucky the Leprechaun Lucky Charms Lucky Charms was created by General Mills in 1962 because the company wanted to create a cereal that was based on charm bracelets, which were popular at the time (it was the 60’s. People were easily amused). Lucky the Leprechaun was introduced as the cereal’s official mascot in 1963, and since then he’s become the most popular cereal spokes-character in the world.

Since his first appearance, Lucky’s been portrayed as a stereotypical leprechaun who’s constantly battling the meddling children who are trying to steal his Lucky Charms, but in recent years General Mills has significantly downplayed the thieving aspects of Lucky’s storyline. Originally, the oat pieces in Lucky Charms were not frosted, but after a few years General Mills discovered that people hated them. Apparently dry, unfrosted oat bits taste disgusting. So, GM added some sugar coating to the batch, and they’ve been running with it ever since. Throughout its 49-year life span, Lucky Charms has seen a healthy variety of marshmallow shapes. The original marshmallow shapes were: pink hearts, yellow moons, green clovers, and orange stars, but since then the roster has changed repeatedly and consistently, featuring shapes like diamonds, horseshoes, balloons, pots of gold, shooting stars, leprechaun hats, hourglasses, and magic mirrors. Is there no end to your marshmallow shape-cutting capabilities, Lucky the Leprechaun?! IS THERE NO END?!!!

Toucan Sam Froot Loops Toucan Sam is a cartoon bird with the ability to smell Froot Loops cereal from a great distance while chanting “follow my nose!”. Sam has been the Froot Loops mascot since the cereal’s introduction in 1963, and he’s been basically the same ever since. The first Toucan Sam was voiced by Mel Blanc, the voice of Bugs Bunny, Daffy Duck, and a handful of the most famous cartoon characters in history. Originally, Sam’s beak only featured two pink stripes, but in the 1970’s the beak stripes were altered to more accurately reflect the “flavors” that were featured in Froot Loops cereal (red, orange, and yellow). Since then, a number of flavors have been added to Froot Loops, and the cereal now contains 7 different colored loops: red, yellow, orange, green, blue, purple, and gold. Toucan Sam’s beak now features pink, red, and orange stripes. Although these colors are described as “flavors”, every loop in Froot Loops tastes the same.

In the early 1990’s, Kellogg’s introduced Toucan Sam’s nephews, Puey, Susey, and Louis, who traveled around with Sam saving the colors, aromas, and flavors from a variety of different commercial villains; a peacock mad scientist, an alien froot monster, an evil froot queen, a toucan pirate, a greedy froot pharaoh, a zany witch doctor, and a karate-fighting koi fish. Cap’n Crunch Cap’n Crunch Cap’n Horatio Magellan Crunch is the Captain of the Good Ship Guppy and official spokesperson of Cap’n Crunch cereal. The cereal was created by flavorist Pamela Low, who based the flavor on a brown sugar and butter recipe her grandmother used to serve over rice. Cap’n Crunch is the sole spokesman for the cereal, and for 47 years, he’s either been sailing around with kids and fighting evil cereal-stealing pirates, or bursting through children’s bedroom walls on the Good Ship Guppy just in time to save them from a challenging scenario by “crunch-a-tizing” it, meaning that he provides Cap’n Crunch cereal to assist them in accomplishing a task.

Over the last 47 years, Quaker Oats (which is actually owned by Pepsi) has introduced nearly 20 different varieties of Cap’n Crunch cereal, the most popular being original Cap’n Crunch, Cap’n Crunch with Crunchberries, and Peanut Butter Cap’n Crunch. In 1971, Captain Crunch cereal boxes contained a tiny plastic whistle intended as a toy for children. However, a Vietnam veteran named John Draper quickly discovered that the toy whistle could be easily modified to create a tone at 2600 hertz which, when blown into a payphone receiver, would trick the phone into going into “operator” mode, allowing the phone’s user to call anywhere in the world for free. In 2009, Cap’n Crunch was sued by a stupid lady who thought that Crunchberries were actual pieces of fruit. Obviously, she lost the case. Snap, Crackle, and Pop Rice Krispies Rice Krispies spokes-elves Snap, Crackle, and Pop are the oldest cereal advertising characters in the industry. Introduced in 1933, the brotherly elves have hardly changed over the past 78 years of advertising.

Snap has always worn a baker’s hat, Crackle always wears a military marching band leader’s cap, and Pop always wears an ambiguous red-and-white striped cap. According to Kellogg’s, the three elves are brothers. Snap is the oldest and most responsible, Crackle is the middle brother, and Pop is the young rebelious elf of the trio. The character’s names were originally inspired by an early Rice Krispies radio ad which bragged about the awesome sounds that kids would hear when they ate Rice Krispies. For a brief time, a fourth Rice Krispies elf, named Pow, was introduced. According to the commercials, Pow represented the explosive nutritional value of Rice Krispies cereal. However, the character was later abandoned because it’s much more profitably to advertise the sounds your cereal makes to kids, rather than advertising that your cereal is healthy for them. In the early 1990’s, Snap, Crackle, and Pop were re-imagined as superheroes, but Kellogg’s has since reverted to its classic representation of the cereal industry’s oldest spokes-characters.

The Trix Rabbit Trix Trix cereal came out in 1954, and in 1959 the Trix Rabbit was introduced as the cereal’s spokes-rabbit. For the past 52 years, the anthropomorphic cartoon rabbit has been trying to trick children into letting him eat Trix cereal. When it was first introduced in the 50’s, Trix cereal was 46% sugar and contained only three colors: red, orange, and yellow. Since then, much of the sugar content has been taken out, the cereal shapes have been altered to emulate fruit shapes (the originals were just spheres), and many new flavors have been added. A current Trix cereal box contains orange, lemon, cherry, grape, lime, blueberry, and watermelon cereal pieces. In the 1970’s through the 1990’s, most Trix commercials depicted the Trix rabbit attempting to wear a disguise in order to trick children into giving him Trix cereal. The rabbit always failed and was sometimes incredibly racist (see the Trix commercial where the rabbit dresses up like a Native American).

Despite his ongoing quest, the Trix rabbit did get to eat Trix cereal on two occasions (in 1976 and 1990) as the result of a box top mail-in contest in which kids voted to decide whether the Trix rabbit should get to eat Trix or not. In both cases, kids overwhelmingly voted in support of the cartoon rabbit. Buzz, The Honey Nut Cheerios Bee Honey Nut Cheerios The Honey Nut Cheerios Bee was introduced with the birth of Honey Nut Cheerios, a sweeter alernative to the traditional Cheerios cereal. Honey Nut Cheerios was manufactured with actual nuts until 2006, when a natural flavor alternative was adopted. The bee originally did not have a name, but in 2000, a Texas fifth grader won a national contest to name the Honey Nut Cheerios Bee. Her submission, “Buzzbee”, was later shortened to just “Buzz”. Throughout his advertising history, Buzz’s objective has frequently changed. Originally, Honey Nut Cheerios commercials featured adults talking about how delicious and healthy the cereal was. In the late 80’s and 90’s, the commercials featured Buzz trying to tempt someone to eat Honey Nut Cheerios.

Usually, the person would refuse at first, but Buzz’s tenacity would eventually get the best of them, and when they finally gave in and tried Honey Nut Cheerios, they would be very satisfied. The original voice of Honey Nut Cheerios passed away in 1992, and Buzz’s voice has since been provided by Billy West, who did the voice of Stimpy on Ren & Stimpy and currently voices Fry on Futurama. Dig’Em, The Honey Smacks Frog Honey Smacks Honey Smacks cereal was introduced in 1953, and since then it’s been represented by more cereal mascots than any other brand. The first mascot (in 1957) was Smaxey the Seal. Hanna Barbera’s cartoon horse sheriff Quick Draw McGraw took over in 1961. 1965 saw the introduction of The Smackin’ Bandit, a half-horse-half-kangaroo who kissed everybody. In the early 70’s, an Indian Chief mascot was introduced, but this character was quickly replaced by Dig’Em the Frog, who proved to be the most successful mascot to date.

Dig’Em was temporarily replaced by a cartoon bear (which was more relatable to honey than a frog), Wally the Bear. Commercials featured Wally basically copying the Trix rabbit and trying to get a kid’s Honey Smacks. After a year, Dig’Em was brought back. In the 1990’s, Dig’Em was given a nemesis: a cartoon cat named Kitty. In 2007, Consumer Reports published a study of 27 cereals and found that Honey Smacks had the highest sugar content of any of them (over 50% sugar). Because of this, many countries stopped selling Honey Smacks cereal. While the cereal is still sold in the U.S., commercials for Honey Smacks do not appear on U.S. television. In other countries, where the cereal is still advertised on television, Dig’Em is portrayed as a Smacks addict who’s frantically obsessed with the cereal. Sonny the Cuckoo Bird Cocoa Puffs General Mills introduced Cocoa Puffs in 1958 as the first chocolate-flavored cold cereal.

Sonny the Cuckoo Bird is the original and only cartoon mascot for Cocoa Puffs cereal, and his catchphrase “I’m cuckoo for Cocoa Puffs!” has been used since his introduction 53 years ago. Sonny originally wore a signature pink and white striped shirt, but his trademark wardrobe was replaced in 1993 with a more modern wardrobe. Sonny has a history of being hip and cool, often skateboarding or participating in other youth-oriented activities while proclaiming his undying love (addiction to?) Cocoa Puffs cereal. On several occasions, Cocoa Puffs boxes have advertised that they contain real Nestle chocolate. Essentially, Cocoa Puffs are just chocolate-flavored Kix, much like the original Trix were fruit-flavored Kix. In fact, Kix are produced in the same factory as Cocoa Puffs, and in 2008 Cocoa Puffs Combos were introduced. The Combos variety contained both chocolate and “vanilla” spheres, and was essentially just Cocoa Puffs mixed with Kix.

Count Chocula Count Chocula Count Chocula is a lanky, well-dressed, buck-toothed vampire who’s replaced his traditionally insatiable appetite for blood with an incurable craving for chocolate. He was first introduced in 1971, when Count Chocula and Boo Berry cereal hit the store shelves. A few years later, Frankenberry was added to the General Mills Monster-Themed cereals family, and the three brands were usually advertised in commercials together. In the late 70’s, General Mills introduced the short lived Fruit Brute cereal/character, which was a Fruit-loving Werewolf. This brand was pulled after only a couple of years, and it was later replaced by Fruity Yummy Mummy. Despite popular belief, the monster-themed cereals are still being manufactured and distributed in the U.S., but consumers may find it difficult to track these cereals down, as they’re not sold in most retail grocery stores. Luckily, some stores ramp up their stocks during the Halloween season, when consumers are approximately 1 billion times more likely to buy vampire-themed cereals.

If you’re really craving some Count Chocula cereal and find that it’s not available at your local grocery store, many people suggest simulating the flavor of the cereal by eating Froot Loops in Nesquik chocolate milk. In its commercials, General Mills went to painstaking lengths to ensure that its vampire, Frankenstein, and Ghost spokes-characters did not come across as frightening to children, and considering they were advertising monster-based foods to kids, I’d say they did a pretty good job. Online Video Contests - Lucky Charms Video Project Lucky Charms Video Project Show the appeal of late night snacking with Lucky Charms. $18,000 13+ Judged Due May 10th, 2016 - Since its launch in 1964, Lucky Charms has been primarily marketed as a children’s cereal due to its colorful marshmallows and mascot Lucky the Leprechaun. Well that’s about to change! Lucky Charms needs your help creating a 15-second digital ad geared toward millennials that focuses on late night snacking.

Before you put that big brain in motion and submit Ideas it’s super important that you know the following: * Lucky the Leprechaun is totally off limits. No Ideas can involve him or any Leprechaun visuals. * Videos need to speak to millennials skewing on the older side (late 20’s – mid 30’s). They are unapologetic, independent, spontaneous, and value the break from the serious that sweet cereal provides. * Scenarios must focus on late night snacking. * While there is a nostalgia element with Lucky Charms being a brand millennials have grown up with, Ideas do not have to be rooted in nostalgia. * Tone should be fun, imaginative, lighthearted, playful, carefree, and positive. * This video is for Lucky Charms Canada, therefore the winning producer will need to use the Canadian packaging which the sponsor will provide. Project Objectives The goal of this project is to create a fun and engaging 15-second video for Lucky Charms geared toward older millennials (late 20’s – mid 30’s) that focuses on late night snacking.

While there is a nostalgia element with Lucky Charms being a brand millennials have grown up with, Ideas do not have to be rooted in nostalgia. Click the link below for Official Rules and more details. Prizes Idea Awards (Submissions end 04/25/16) TWO winning Idea submissions will each receive $250 and a 5% one-time residual payment for any winning Videos based on their Idea. That means if your winning Idea is the basis for the winning Video, you will receive an additional $450. Pitch Awards (Submissions accepted 05/04/16 through 05/10/16) The most compelling Pitch will be awarded $9,000 to help create their Video. The Pitch Winner will also be GUARANTEED a winning place in the subsequent Video Phase. Video Awards (Open only to Pitch winner, due 06/14/16) Upon completion of the Video, the Pitch winner will receive an additional $9,000.

Eligibility Company Logos - Food Advertising Characters at WomansDay.com Courtesy of Sun-Maid Raisins Advertisement - Continue Reading Below While it may be a stretch to say that the likes of Miss Chiquita and Mr. Peanut are emblematic of American culture, they're surely beloved by millions. But, like all things, even these iconic images have evolved over time. Some slowly—like Morton Salt's Umbrella Girl, who has only had a few reincarnations since her inception in 1914—and others more drastically, like Planters' Mr. Peanut, who recently underwent a complete digital transformation after years of the same style. Have a look at these iconic American food brand mascots and their unique makeovers. Most Popular Sun-Maid Girl Inspired by a real woman named Lorraine Collett Petersen, in 1916 the Sun-Maid raisin girl became one of the most recognizable figures in American food. The drawing of her in a red bonnet holding a basket of grapes in front of a bright sun has been updated several times over the years.

The first was in 1923, followed by a revamp in 1956, 1970 and most recently in 2009, when she underwent the most dramatic overhaul yet, resulting in a more modern physique. Of the change, Sun-Maid President Barry Kriebel told the San Francisco Chronicle: "You're not going to see her dancing or kicking up her heels out in the vineyard, but have her do what is appropriate for her to do, based on her history but also being a contemporary person living in the 21st century." Photo: Courtesy of Sun-Maid Raisins Advertisement - Continue Reading Below Miss Chiquita In 1944, Miss Chiquita was created to personify the Chiquita banana brand. Depicted on the logo as an animated banana in a brightly colored dress and fruit-filled headdress, she taught consumers about the nutritional value of bananas. Later, live models were hired to play "the first lady of fruit" on television and radio spots. But in 1987, the company decided to revamp the logo and change it from a fruit to an illustrated woman, to better reflect the public image of Miss Chiquita.

Photo: Courtesy of Chiquita Banana Mr. Peanut Advertisement - Continue Reading Below Planters' iconic Mr. Peanut was launched in 1916, when a schoolboy named Antonio Gentile won the company's contest for a brand icon with his sketch of a peanut (a commercial artist later added the top hat, monocle and cane). With minor tweaks over the years, Mr. Peanut got a digital update in November 2010 with an animated look that features a more natural beige body and a jacket, tie and slacks. He also has a new voice, played by Robert Downey Jr. Of the change, Planters' senior marketing director Jason Levine told the Los Angeles Times: "This is all about contemporizing Mr. Peanut. He's one of the best-loved advertising icons in America but we'd found that people didn't really connect with him beyond nostalgia." Photo: Donna Esposito / Kraft Foods Most Popular Snap! Crackle! and Pop! When Kellogg's Rice Krispies first hit the market in 1928, it was hard to miss the distinctive crackling sound the cereal made when mixed with milk.

In 1933, a tiny gnome named Snap! appeared on the box wearing a baker's hat and carrying a spoon; by 1939, Crackle! and Pop! joined him. Ten years later, the three gnomes had a complete makeover, resulting in slimmer noses and ears, individual hats and distinctive personalities. Photo: Courtesy of Kellogg's Umbrella Girl Advertisement - Continue Reading Below The Morton Salt Umbrella Girl first appeared on the packaging in 1914. She was featured as a small child holding an umbrella in one hand and a leaking package of salt in the other, with the slogan: "When it rains, it pours." The logo was slightly updated in 1921 and then in 1933. A bigger change took place in 1941, when she was updated to be a slightly older girl with pigtails and a bright yellow dress. In 1956 she became slightly more cartoon-like; her latest transformation in 1968 completed that look, with a more stylized silhouette and chic bob haircut.

Photo: Courtesy of Morton Salt Lucky the Leprechaun The Lucky Charms Leprechaun was created in 1964 to sell the "magically delicious" cereal containing marshmallows and frosted oats. While the biggest changes to this brand have taken place inside the box—in addition to the original marshmallow shapes of moons, stars, hearts and clovers, there are now horseshoes, balloons, rainbows, pots of gold, leprechaun hats and an hourglass—the cereal's mascot has also had his fair share of changes. Now named "Lucky," he sports updated green duds, big front teeth and a more youthful, lively look. Photo: Courtesy of General Mills Tony the Tiger Tony the Tiger has been the spokes-animal for Kellogg's Frosted Flakes cereal since he was selected over other contenders proposed by an ad agency—Katy the Kangaroo, Newt the Gnu and Elmo the Elephant—in the early 1950s. Originally an orange cat that walked on all fours and featured a geometric look, Tony has been updated several times throughout the years. His football-shaped head has become rounder, his eyes changed from green to gold, and he has a blue nose.

He now walks on his hind legs and sports an athletic, animated build. Photo: Courtesy of Kellogg's Trix Rabbit First appearing on cereal boxes in 1957, the Trix Rabbit was always chasing after those fruit-flavored treats with the tagline: "Silly Rabbit, Trix are for kids!" The box's first cereal-fixated bunny was modeled after a hand puppet. But in the ensuing years, he was destined to become an older, more expressive cartoon—and one of the most lasting, successful stars of a food advertising campaign. Photo: Courtesy of General Mills Most Popular:

Question: What brand of cereal has used a leprechaun as its mascot since 1964?
Answer: Lucky Charms