Heinz 57 Varieties : snopes.com because its product line included exactly 57 different FALSE Origins: The life of Henry John Heinz is one of the quintessential examples of the American success story: an entrepreneur who started out with little more than a good idea, a capacity for hard work, and perseverance, and parlayed those attributes into the founding of one of the world's most successful companies. Born in Sharpsburg, Pennsylvania (just north of Pittsburgh) in 1844, young Henry was selling surplus foodstuffs from his mother's garden at the age of 8, and by the time he turned 12 he was working his own 3½-acre plot of land. Although Heinz was a bricklayer by profession (starting out in his father's brickyard and then moving on to operate his own brick factory), he was also a local purveyor of bottled horseradish. The pungent spice was valued both as an appetite-sharpening condiment and for its medicinal qualities, but it was available only in root form, and its preparation required tedious and time-consuming grinding in the kitchen.

Anticipating the nascent processed food market, Heinz went door-to-door peddling ready-to-use horseradish, packaged in clear glass bottles to demonstrate its lack of fillers and impurities. In 1869 Heinz opted to forego the brick trade in favor of concentrating exclusively on the food business, expanding the product line to include pickles, vinegar, and celery as he built up the Anchor Pickle and Vinegar Works with partner L. C. Noble . The company grew "with a rapidity seldom witnessed," moving to Pittsburgh and becoming Heinz, Noble & Company in 1872 when E.J. Noble joined the fold, and opening branch distribution houses in St. Louis and Chicago. After this promising beginning, however, a combination of financial problems brought about by the Panic of 1873 and a price-depressing surplus of agricultural products drove the firm into bankruptcy by 1875. With financial assistance from his brother, John, and his cousin, Frederick, Henry Heinz was back in business as F. & J. Heinz in 1876, the landmark year in which they introduced the product now most famously associated with Heinz: tomato ketchup.

The Heinz product line continued to expand, adding products such as apple butter, pepper sauce, and mince meat, and in 1890 H. J. Heinz (as the company was known after Heinz acquired controlling interest from his brother in 1888) opened a plant in Allegheny City (now Pittsburgh's North Side). In one of the greatest advertising coups in history, Heinz attracted a flood of visitors to the Heinz Company Exhibit at the 1893 World's Columbia Exposition in Chicago by distributing cards promising attendees who stopped by a free souvenir: a 1¼-inch pickle-shaped watch charm emblazoned with the name "Heinz." So successful was this gambit that the New York Times reported afterwards: It has just been discovered that the gallery floor of the Agricultural Building has sagged where the pickle display of the H. J. Heinz Company stood, owing to the vast crowd which constantly thronged their stand to taste their goods or procure a watch charm. But greater things were yet to come.

It was in 1896 that Henry Heinz came up with one of the most recognized slogans in advertising history: "57 Varieties." This catch phrase had nothing to do with the actual number of varieties produced by H. J. Heinz , though, which by then totaled over 60 (including plum pudding, strawberry preserve, India relish, olive oil, spaghetti, euchred pickle, currant jelly, chili sauce, peanut butter, and celery soup). Rather, Heinz was riding an elevated train in New York when he spied an advertising placard in the train car promoting "21 styles" of shoes; struck by the concept, and recognizing that catchiness and resonance were far more important qualities for a company slogan than literal accuracy, Heinz cast about for the perfect number to use for his own company's version of the phrase.

Settling on fifty-seven, Heinz soon put the number to work, and within a week the sign of the green Heinz pickle bearing the words "57 Varieties" was everywhere Heinz "could find a place to stick it." He soon ordered the construction of a six-story, twelve-hundred-light display featuring a forty-foot pickle; installed at the intersection of 5th Avenue in New York City, this electric marvel dazzled New York residents and tourists until 1906. By the time the H. J. Heinz company celebrated its 100th anniversary in 1969 its product line included more than 1,100 items, but over the years the number 57 had permeated almost every aspect of the Heinz corporate culture. Besides being a company slogan, it appeared in the name of one of their best-selling products ( Heinz 57 steak sauce), their mailing address ( P.O. Box 57 ), and their phone number ( 273-5757 ).

Yankee great Joe DiMaggio reportedly lost out on a $10,000 promotional deal with Heinz when his major-league record hitting streak ended at 56 games in July 1941 (he later claimed that the Heinz deal was "just talk"), up until the 1950s anyone who wrote to Heinz about an upcoming 57th birthday received a free case of Heinz products, and in 2001 Heinz paid $57 million to have the new home of the Pittsburgh Steelers football team dubbed Heinz Field. Additional information: Heinz | Frequently Asked Questions Frequently Asked Questions open menu Frequently Asked Questions If you've got a question about our Company, one of our products or the way we make tasty, enjoyable food, you may find the information you're after here. The Consumer Care team at Heinz has answered some of the most commonly asked questions we receive from you, the people who buy our products. If you're unable to find the answer to your question below please feel free to Talk to Us . What does '57 Varieties' refer to on Heinz labels?

While riding a train in New York City in 1896, our founder Henry J Heinz saw a sign advertising 21 styles of shoes, which he thought was clever. Although Heinz was manufacturing more than 60 products at the time, Henry thought 57 was a lucky number. So, he began using the slogan "57 Varieties" in all his advertising. Today the Company has more than 5,700 products around the globe, but still uses the magic number of "57". Find out more about Heinz and our History . How can I find out where to buy my favourite Heinz products? Because we're a favourite in many food markets, most supermarkets stock our products. If you find the Heinz range is limited in your local store, speak to the Consumer Care Team about stocking your favourite Heinz products. Who can help with general enquiries about products and label information? Our Consumer Careline team can help answer your questions. If you have any questions please call the Careline on 0800 528 5757 or via our online form . Does Heinz ever stop making certain products?

From time to time, we discontinue a product from our range, usually because of a new recipe development or because it was a limited edition. We're always reviewing our product ranges, as well as continually updating and improving our recipes. Who can answer specific nutritional questions about Heinz products? Our team of experienced nutritionists are available to answer your specific nutritional questions. Call one of the Careline team with your question on 0800 528 5757 or complete our online form and we'll get back to you. Remember, always refer to the label when you're looking for information on ingredients and nutritional content. Does Heinz use genetically modified (GM) foods to make its products? Heinz remains committed to taking every possible step to ensure that Heinz varieties remain free from ingredients derived from genetically modified crops. Where there is the potential for GM material to be present or where ingredients are derived from soya or maize, we source non-GM, identity preserved ingredients through carefully audited suppliers. In addition, independent testing is carried out. If I go abroad, will I be able to buy Heinz products in the shops? As a worldwide Company you will find an international range of Heinz products in many countries.

While you're abroad, you may find a limited number of well-known English products, such as Heinz Cream of Tomato Soup or Heinz Salad Cream, available in specialist shops. Where can I get information on feeding my baby? Visit heinzbaby.co.uk where you'll find lots of useful information on feeding newborns and weaning them onto solids. What is lycopene? Lycopene is the natural red pigment that gives tomatoes their colour. Evidence suggests it is also a powerful antioxidant with potential positive health benefits. Most of the lycopene in our diet comes from tomatoes. To make it easier for your body to absorb lycopene, eat cooked tomatoes. Which artificial colours, flavours and preservatives are used in Heinz products? Where possible we do not use artificial colours, flavourings or preservatives in our products. Always refer to the label for full ingredient and nutritional information. How long can you store an open can of Heinz Beanz? And can I keep them in the opened tin? You're best off emptying the contents into a clean container with an air-tight lid. Keep the container in the fridge and make sure you eat the beans within two days. Always refer to the label for storage information.

Of course you could try the Heinz Beanz Fridge Pack™, our first ever re-sealable beans product. This exciting innovation allows you to use as many beans as you like before resealing the screw top and popping the remaining beans into the fridge to keep fresh for up to five days. There's also a handy see-through measure on the side, showing if there are enough beans left to put on toast or partner with a spud! The 1kg Heinz Beanz Fridge Pack™, which has been shaped so that it will fit in a fridge shelf or in the fridge door, contains the equivalent of just under two and a half standard tins of Heinz Beanz. Is it true that there is lots of salt in some Heinz products? Heinz has reduced and light versions of a number of our most popular products such as Reduced Sugar and Salt Beanz, Tomato Ketchup and HP Sauce. These recipes contain no artificial sweeteners and at least 25% less salt than standard recipes. Heinz has long been committed to progressive salt reduction as well as an active partnership with salt awareness campaigns.

More recently, Heinz signed up as a Department of Health Responsibility Deal partner on a range of health and well-being measures including salt reduction. Over recent years, Heinz has continued to reduce the salt levels in its core products, part of a programme that began more than 25 years ago. Whilst still providing all the taste, the salt content of Heinz Tomato Ketchup has been reduced by almost 40%. The salt in Heinz Beanz has been cut by almost 50% in 10 years and in Heinz Cream of Tomato Soup it has been cut by almost 45% - in line with changes in consumer tastes and whilst still providing all the taste that consumers prefer. Can Tomato Ketchup bottles be recycled? Yes. Heinz Tomato Ketchup plastic bottles are made from a plastic called PET, which is fully recyclable. Does Heinz supply schools and colleges with company information for projects? You'll find plenty of Company information on this site including a full history of the company, brand information and news. When I fill in a form on the site, my postcode gets rejected. Why? Please make sure you have a UK postcode.

Also make sure that if there is the number "0" in your postcode, you are not typing the letter "O" instead. If you are still having trouble then please contact our Careline team . Make sure you tell us the exact nature of the problem, plus the type of computer and browser version you are using. What can I do if my supermarket won't take the Internet Coupon you sent me? If you have problems redeeming your coupon at a particular store, contact us with details of the store and the reasons why. We'll take it from there. Approximately how many beans are there in a tin? There are approximately 465 beans per standard 415g can. How many cans of soup are made every minute of every hour of every day of every week of every month of every year? Approximately 1600 cans. Does soup count towards your 5 a day? One of your 5 a day equals 80g of fruit or vegetables so if a portion of soup contains 80g fruit or vegetables it counts as one of your 5 a day. Heinz Tomato Soup counts as one of your 5 a day. What are your company registration details? H.J.

Heinz group trading companies (all registered in England and Wales):H.J. Heinz Foods UK Limited (company number 08322668 , VAT no. 645027255), HP Foods Limited (company number 2251694 , VAT no. 645027255 ), Heinz Single Service Limited (company number 1749058 , VAT no. 645 0272 55) and H.J. Heinz Frozen & Chilled Foods Limited (company number 2207650, VAT no. 645 0272 55); all with registered office address at South Building, Hayes Park, Hayes, Middlesex, UB4 8AL If you've got a question about our Company, one of our products or the way we make tasty, enjoyable food, you may find the information you're after here. The Consumer Care team at Heinz has answered some of the most commonly asked questions we receive from you, the people who buy our products. If you're unable to find the answer to your question below please feel free to Talk to Us .

What are the Heinz 57 Varieties? - CulinaryLore.com CulinaryLore.com » All CulinaryLore Categories » Food History » What are the Heinz 57 Varieties? Posted on 11 Jul 2014 00:10 Waiter, Waitress, Server: What's the Correct Term? The 57 varieties of Heinz are…a lie. There are not 57 varieties made by H.J. Heinz & Co. and Heinz 57 sauce was not the 57'th product the company made, nor was it composed of a mixture of the 56 previous canned or bottled Heinz sauce products. In fact, even when the "57 Varieties" brand was first conceived, in 1896, the company had many more than 57 varieties. The company was started by Henry John Heinz, of Pittsburgh, in 1876, after initial success with his first company, called Heinz & Noble, which went bankrupt during the financial crash of 1875, after expanding too aggressively. He set up the new company with is brother and cousin and called it F. and J.

Heinz, later changed to H.J. Heinz. During the 1880s, the company brought out once product after after another, concentrating on canned ("tinned" in those days) and bottled products. Although we think of Heinz mostly as a Ketchup and sauce company, in those days the they made canned vegetables, canned spaghetti, baked beans, olive oil, and even peanut butter. They had a full line of soups, including cream soups. They had a line of fruit preserves, including figs and a mince meat mix. And pickles were always a big part of the companies line. All these hundreds of products started with an unlikely seeming beginning, bottled horseradish called "Heinz's Evaporated Horse Radish" which Heinz manufactured with his partner L. Clarence Noble. By 1900 Heinz was one of the largest food producing companies in the world and had over 200 product and nine factories. Heinz still carries some of these types of products, either under its own brand or others. The availability of products depends on your country. For instance, while Heinz soups are still available in the U.K. many in the U.S.

never realized they existed (Heinz does sell soup in the U.S. under the Heinz Chef Francisco brand). Today, the company has over 5000 products, with fifty affiliates operating in around 200 countries. Heinz owns the brands StarKist, Ore-Ida, Weight Watchers, T.G.I. Fridays packaged products, Quality Chef, Jack Dainiels Sauces, Wattie's, Plasmon, Farley's, The Budget Gourmet, Rosetto, Bagel Bites, John West, Petit Navire, Earth's Best, Orlando, Olivine, Pudlizki, 9-Lives Cat Food, Ken-LRation, Kibbles 'n Bits, Pup-Peroni, and Nature's Recipe (pet food), to name just a few. Heinz himself came up with the 57 Varieties branding idea. He had a good reason for doing it and it was precisely because the company had so many products. In the late 1800's branding wasn't exactly a primitive science. Food companies in those days were already quite clever in how they branded their products.

However, the usual practice was to create brands around individual products, although a few companies focused on creating trust around the company name. Heinz was already an innovative advertiser. He stated product demonstrations and free sample giveaways, and at the Chicago World's Fair of 1893 the company gave away free "pickle pins" to visitors, which was an astounding success. In 1900, at a time when even one light bulb was something to write home about, the company put up the first electric advertising billboard in New York which was lit up with 1,200 light bulbs! The billboard itself became a tourist attraction until it was demolished to make room for the Flatiron building. 1 Heinz knew that it would cost too much to create a brand around all of the company's products, and told the following story about how he conceived of the 57 varieties marketing slogan, as passed on by E.D. McCafferty, a close associate: "Its origin was in 1896.

Mr Heinz, while in an elevated railroad train in New York, saw among the car-advertising cards one about shoes with the expression '21 Styles.' It set him to thinking, and as he told it: 'I said to myself, "we do not have styles of products, but we do have varieties of products." Counting up how many we had, I counted well beyond 57, but 57" kept coming back into my mind. Five, seven — there are so many illustrations of the psychological influence of that figure and of its alluring significance to people of all ages and races that 58 Varieties or 59 Varieties did not appeal to me as being equally strong. I got off the train immediately, went down to the lithographers, where I designed a street-car card and had it distributed throughout the United States. I myself did not realize how highly successful a slogan it was going to be." What Heinz managed to do was create a single corporate brand, or identity, that could be applied across all it's products. When consumers saw the slogan "57 Varieties" they associated it with the quality they expected from the brand.

1 , 2 The number 57 has become so associated with Heinz that people took to using the term "Heinz 57" or "57 varieties to refer to something composed of a mishmash of many parts. As to the "significance" of the number 57, or the numbers 5 and 7 separately, there is not any one number that an irrational and imaginary significance cannot be attached to. References Directions - H. J. HEINZ COMPANY - 57 VARIETIES - ONE PPG PLACE, SUITE 3100 , PITTSBURGH, PA, 15222 Business Map Driving directions to H. J. HEINZ COMPANY and product information about 57 VARIETIES is provided. 57 VARIETIES is a product created by H. J. HEINZ COMPANY in ONE PPG PLACE, SUITE 3100 , PITTSBURGH, PA, 15222.

The 57 VARIETIES is a product related to [PICKLES, CHOW-CHOW, SAUER KRAUT, PICKLED ONIONS, ] [ VINEGAR, ] [ BAKED BEANS, SOUP, ] CATCHUP, [ CHUTNEY, ] SAUCES [ , RELISHES, MUSTARD, OLIVES, OLIVE-OIL, HORSE RADISH, FRUIT PRESERVES, FRUIT BUTTERS, FRUIT JELLIES, EUCHRED FIGS, CRANBERRY SAUCES, AND MINCEMEAT ]. The 57 VARIETIES product is now being marketed in the United States for sale. The 57 VARIETIES is in the category of . Get in contact with the owner , H. J. HEINZ COMPANY of this 57 VARIETIES, or visit them at their place of business in the map. Write a review about the product with this 57 VARIETIES. Or, contact the owner H. J.

HEINZ COMPANY of the 57 VARIETIES trademark by filing a request to communicate with the Legal Correspondent for licensing, use, and/or questions related to 57 VARIETIES. The correspondent of the 57 VARIETIES is Sabrina J. Hudson of H. J. Heinz Company, P.O. Box 57, Pittsburgh PA 15230 . Word Mark: Design Search: (NO DATA) Trademarkia lets you see how your personal name, product name, trademark name or username is being used on any of 530+ new and popular social networks. Be the first to reserve your name and get help stopping others from using it - all in one place!

Review & Rating Please Rate and Review for 57 VARIETIES 57 VARIETIES is providing [PICKLES, CHOW-CHOW, SAUER KRAUT, PICKLED ONIONS, ] [ VINEGAR, ] [ BAKED BEANS, SOUP, ] CATCHUP, [ CHUTNEY, ] SAUCES [ , RELISHES, MUSTARD, OLIVES, OLIVE-OIL, HORSE RADISH, FRUIT PRESERVES, FRUIT BUTTERS, FRUIT JELLIES, EUCHRED FIGS, CRANBERRY SAUCES, AND MINCEMEAT ]. - If you are new to LegalForce, please just enter your contact email and create a password before you review it. If you already have a LegalForce account, please enter your account's email and password before you review it. * Please Rate: Products | Heinz 57 Sauce Heinz 57 Sauce Heinz Corporate Site Products Sure, we’d like to tell you what makes Heinz 57® Sauce just so different and tasty—but we’ve been sworn to secrecy. In two flavors: original and new steak sauce.

Heinz 57 Sauce Give your old standbys a tangy new twist with the sauce that defies definition—and boundaries. Click for savings. Heinz 57 Steak Sauce Made with Lea & Perrins® for a rich, bold sauce reminiscent of a great classic steakhouse. Click for savings. Heinz 57 Sauce With Honey The same tangy taste you love, now with a sweet touch of honey. Perfect for chicken, pork chops and more. Click for savings. Quick Tips For: The Straight Dope: Why does Heinz ketchup say "57 varieties"? I only see one variety A Straight Dope Classic from Cecil's Storehouse of Human Knowledge Why does Heinz ketchup say "57 varieties"? I only see one variety August 17, 1979 Dear Cecil: I have always wondered why Heinz ketchup bottles all say "57 varieties," even though I have never seen but one type, whether it be on grocery shelves or in restaurants. What gives? Where are the other 56 kinds? — R.B., Dallas Cecil replies: Fifty-seven varieties doesn't mean 57 varieties of ketchup, you dope, it means 57 varieties of food products in general.

There are only three varieties of Heinz ketchup — regular, hot, and low-sodium — but there are far more than 57 varieties of Heinz pickles, Heinz sauces, Heinz soups, and Heinz God-knows-what-else. In fact, if you count everything Heinz and all its divisions and subsidiaries make, there are something like 1,300 varieties, including 108 varieties of baby food, 60 kinds of pickles, and so on. The number 57 has mystical significance to the Heinz company, but it has never had much to do with reality. The slogan was invented by the company's founder, Henry J. Heinz, during a ride on the New York elevated in 1892. While he was reading the car cards on the ceiling, Heinz's eye alighted on the slogan "21 styles of shoes." To pedestrian minds such as our own, R.B., this probably doesn't sound like one of your killer advertising mottoes, but that's why we're not millionaire ketchup barons. Heinz could recognize genius when he saw it.

Cogitating briefly, he conceived the immortal words "57 varieties," and immediately hopped off the the train and set about plastering the nation with the now-famous pickle-plus-number logo. The one problem with this scheme was that at the time the company was manufacturing more than 60 varieties. However, Heinz stuck with 57, for what his biographer describes as "occult reasons." Heinz, as may already be evident, was something of a character. He started off bottling horseradish in a little town near Pittsburgh in 1869 (ketchup didn't arrive on the scene until 1876). He made a major selling point of the fact that he put his product in clear glass bottles, thus demonstrating that he didn't adulterate his sauce with turnips or other false vegetables, as his competitors did. Once Heinz hit on the notion of "57 varieties," he constructed hideous advertising signs at strategic locales around the country. One, which was six stories high, was located at 23rd and 5th Avenue in New York City and dazzled tourists with a 40-foot-long electrified pickle.

Heinz also built an exhibition hall in Atlantic City on a pier that extended 900 feet out into the ocean; another monstrous pickle, this one 70 feet tall, perched heroically on the end. After a few more demonstrations of this style of architecture, the citizenry became alarmed lest Heinz encumber every landmark in the republic with giant pickles. When a rumor (unfounded, it appears) got out that he had purchased Lookout Mountain near Chattanooga, Tennesee, in order to scrape off the side and sculp a pickle of unprecedented proportions in the native granite, or whatever it is they have there, there was a general uproar, with one partisan threatening to pickle Heinz 57 ways if he tried it. The Heinz people are still quite attached to the number 57. The phone number at corporate headquarters in Pittsburgh is 237-5757, and the address is P.O. Box 57. One of their salesman was a player for the Pittsburgh Steelers at one time, and you'll never guess what his number was. It's enough to make you want to swear off ketchup forever. Oh, no, it's the Illuminati!

Dear Cecil: Thank you for the leg work. In case you're not aware, you've uncovered another Illuminati agent in Henry J. Heinz. Let me expand briefly. The Illuminati are an extremely secret sect, and have been among mankind practically from the beginning, originating, it is believed, in the Lost Continent, Atlantis. Being a secret, powerful, occult sect, the Illuminati gathered great mystical power from their use of the number 5. Five is an extremely strong number, still used in the worship of Satan, the power of our military, the logic of our digits, the points of our extremities, our senses, and a great many other things rooted in our collective psyche. Also important, and perhaps more powerful, is the combination of the numbers 2 and 3, equalling 5, of course. Two is the symbol for symmetry, and three, the divinity and others. It is a blatant game that the Illuminati are extremely fond of, flaunting their symbols to each other — the more bizarre the better, the more flagrant the waste of money, the better yet. Keeping this in mind, think again of the giant pickles, the man whose "mysterious" number is 57.

(Remember, 7 is simply the repeating 2 + 3 cycle, i.e., 2 + 3 = 5 + 2 = 7 + 3 = 10 or 5 x 2.) Now observe the phone number — 237-5757. Ergo, buying Heinz products finances the Illuminati. — Daniel K., Baltimore P.S.: Notice how many letters in his first and last names. Cecil replies: Very interesting, Dan, and just the kind of thing we expect from a Baltimorean. I should point out, by way of amplification, that by using the digits 2 and 3 in appropriate combinations you can generate every integer (including 1, if you allow subtraction). In other words, the very foundations of mathematics are infected with Illuminism. Those guys are everywhere. — Cecil Adams Frequently Asked Questions | Heinz Ketchup Heinz® Ketchup Frequently Asked Questions Q: Why 57 varieties? A: In 1896, H. J.

Heinz was inspired by an advertisement he saw for “21 styles of shoes.” Using what he considered to be a magic lucky number, Henry came up with the slogan “57 Varieties” despite the fact that the company offered more than 60 products at that time. Heinz today offers more than 5,700 quality products and is still known for “57 Varieties.” Q: What happened to the famous gherkin pickle on the Heinz label? A: Heinz® Ketchup retired the pickle from its label after 110 years, making room for a vine-ripened tomato. This new label emphasizes Heinz’s heritage and our deep dedication to tomato quality, from seed to bottle. Q: Do you still make green Ketchup? A: No, we do not currently make green Ketchup (or any color other than red). Q: Do you still make the glass bottle? A: Yes, this bottle is still made and sold to restaurants. Look for it at many fine-dining establishments. Q: At what speed does Ketchup exit the iconic glass bottle? A: Heinz® Ketchup exits the iconic glass bottle at .028 miles per hour.

We know because it’s something we test in our quality assurance procedures. If the Ketchup we test comes out faster than this speed, that batch of Ketchup is rejected. Q: What's the best way to get Heinz® Ketchup out of the iconic glass bottle? A: To release Ketchup faster from the glass bottle, apply a firm tap to the sweet spot on the neck of the bottle — the "57." Very few people know this secret. Now you’re “in-the-know.” Q: Do I need to refrigerate Ketchup? A: Because of its natural acidity, Heinz® Ketchup is shelf-stable. However, its stability after opening can be affected by storage conditions. We recommend that this product, like any processed food, be refrigerated after opening. Refrigeration will maintain the best product quality after opening. Q: Is Ketchup gluten-free? Top Secret Recipes | Heinz Heinz 57 Copycat Recipe Bruce Johnson Submitted on: 08/07/14 Tasted side by side with Heinz 57 and prefer the Heinz. Copy seems to lack a certain tang that I am looking for.

Will try less sugar and use apple cider vinegar and apple sauce next time Michele Lynn Submitted on: 06/19/07 I agree with Donnalynn. The large bottle is more than 6.50 at the store. I made this and then REFILL the bottle and the kids dont know the difference. Bill R. Submitted on: 08/20/06 I don't know where Donnalynn has been buying her Heinz 57 sauce, but it's NOT $10 an ounce! A 10 ounce bottle costs about $4, more or less. That would make it around 40c an ounce. Donnalynn Submitted on: 06/03/06 This recipe is the BEST! I have made it once and the color of the sauce changes after it refrigerates for awhile and is as close to the original as you could get.The flavor is also very close to the original and at over $10.00 an ounce in the stores, this is a huge savings. Lana Submitted on: 05/17/06 Very easy to do, but it lacks a charateristic flavor of the original.

I think maybe tamarind, will try and add a little next time. Good though as is. CDN SUE Submitted on: 12/29/05 This is EXACTLY like the original! Up here in the cold, cold North we find the original colour of the sauce quite appealing! Travis Greene What are the ingredients in Heinz 57 sauce? | Reference.com What are the ingredients in Heinz 57 sauce? A: Quick Answer The exact recipe of Heinz 57 sauce is a closely guarded secret, but key ingredients in copycat renderings include tomato paste or ketchup, raisins, vinegar and lemon juice. Seasonings range from salt or seasoning salt to onion powder, garlic powder and tumeric. Full Answer Although popular legend is that 57 is a reference to the amount products the company had when Heinz began using the number as part of its slogan "57 varieties," the number is not quite accurate. Henry Heinz got the idea for using a number as part of his company's slogan after seeing another advertising slogan utilizing the approach. At the time, however, the amount of products manufactured by the Heinz company exceeded 60.

Heinz liked the number 57 and chose that instead. Today, the company manufactures more than 100 times as many products than it did then. Over two million tons of tomatoes are used by the company each year, produced from seeds created exclusively by and for Heinz. Although Heinz is best known for its ketchup and legendary Heinz 57 sauce, the company's first product was jarred horseradish. The company did no introduce tomato based sauces to the market until 1876, several years after it was founded. Heinz - Much More than 57 Varieties | PHMC > History > Pennsylvania Heritage Magazine > Current & Past Issues > 2012 > Spring Heinz - Much More than 57 Varieties By Brian Butko This article originally appeared in Pennsylvania Heritage Magazine Volume XXXVIII, Number 2 - Spring 2012 By 1900, a design studio and workshop at the H. J. Heinz Company was turning out distinctive signage and labels, many of which included the iconic Heinz pickle and the numerals 57.

Senator John Heinz History Center The World's Columbian Exposition of 1893 in Chicago captivated spectators with dazzling sights and sounds. Among the innovators showcasing their celebrated products was a trio of Pittsburghers: George Washington Gale Ferris Jr. (1859-1896), George Westinghouse Jr. (1846-1914), and Henry John Heinz (1844-1919). A bridge engineer, Ferris built his famous wheel-shaped ride, this first one large enough to carry two thousand people at a time. Westinghouse's alternating current illuminated the fair each night, prompting one visitor to call it "bewilderingly bright and exciting." Less magnificent - but perhaps most popular of all - was the display of the H. J. Heinz Company. Food samples could be had, but it was Heinz's free "pickle charms" that drew hundreds of thousands of curious collectors to the booth. It was an unexpected journey for H. J. Heinz, from bankruptcy to toast of the fair. Scorned in the 1870s for his poor business practices, he rebuilt his company based on moral lessons his family embraced.

He enshrined his favorite mottoes on signs and in stained glass windows of his impressive factory. The most frequently quoted maxim explains his basic philosophy: "To do a common thing uncommonly well brings success." His favorite, which was posted in offices and hallways, better explains his rise from adversity: "Do the best you can, where you are, with what you have today." Heinz, in 1876. Heinz's food processing factory, a marvel of modern amenities and advanced technology, was not begun until 1890. His popular catch phrase - 57 Varieties - was not conceived until two years later. Yet it was his vision in the previous decades that led him to those achievements. H. J.'s mother, especially, taught him a genuine respect for every person, and lived by her favorite principle: "Always remember to place yourself in the other person's shoes." This drive to succeed on a higher plane brought success and innovation. The ever-changing and evolving variety of Heinz's early products both mirrored and shaped America's tastes and eating habits. H.

J.'s parents, German immigrants Anna Margaretha Schmitt (1822-1899) and John Henry Heinz (1811-1891), married in 1843. Six years later, they settled in Sharpsburg, a few miles up the Allegheny River from downtown Pittsburgh. Sharpsburg's residents tended gardens, and the Heinz family's garden was sufficiently fecund to feed their children (soon to be eight) and provide extra for selling. In 1852, at the age of eight, first-born son H. J. began peddling the surplus in baskets door-to-door in the neighborhood. Two years later his parents gave him his own three-quarters of an acre and he began using a wheelbarrow to deliver produce. By the age of twelve, he had enlarged his tract to three-and-a-half acres and purchased a horse and cart to sell to customers. His specialty was horseradish, the grated pungent roots of a perennial plant of the Brassicaceae family which includes wasabi, mustard, broccoli, and cabbages, used to season food. As Robert C. Alberts, author of The Good Provider: H.

J. Heinz and His 57 Varieties (1973) explained, "Freshly grated horseradish made dull food palatable and good food - such as beef and raw oysters - better." H. J. had long helped his mother harvest, scrub, scrape, grate, and bottle horseradish in vinegar. The job, rough on knuckles and eyes, created a market for prepared horseradish; however, competitors bottled horseradish in dark green and brown glass, allowing them to add fillers such as coal tar dyes, boiled dried apples, turnips, leaves, or wood fiber. H. J. wanted clear glass bottles to show he had the whitest, purest roots. His success at selling proved not only were customers willing to pay for convenience, but that a superior product would sell on its own merit if attractively packaged and properly promoted. In 1904, "The House Where We Began" was floated five miles down the Allegheny River from Sharpsburg to the company's plant in Pittsburgh, where it served as a museum. H. J.

helped his father build the dwelling in which he lived from the age of ten until his marriage fifteen years later. The house was dismantled in the early 1950s and reconstructed at Greenfield Village in Dearborn, Michigan. Senator John Heinz History Center Meanwhile, H. J. also worked at his father's brickyard, initiating a lifelong fascination with the popular construction material. In 1854, the ten-year-old helped make bricks for a new house and then assisted his father in building it. As one biographer explained, the house "was like a part of his own flesh and blood." It was later moved to the Heinz plant, and then to Greenfield Village near Detroit, an assemblage of houses, offices, and workshops occupied by some of the country's leading visionaries, among them Luther Burbank, Noah Webster and, naturally, Henry Ford. A letter in the collections of the historic house museum explains how much it meant to Heinz, "how he was aware of, and loved, each separate brick." His parents had hoped H. J. would become a minister but it was apparent he was destined for business and sales.

At fifteen he became his father's bookkeeper and assistant at the brickyard; when he turned twenty-one, he purchased a half-interest in the operation. Brickworks normally closed for the winter, but H. J. installed heating equipment so the factory could remain open and stockpile inventory for the spring construction rush. In 1868, he partnered in another brickyard with business acquaintance L. Clarence Noble. Later that year, H. J.'s father took an extended trip to Europe to visit relatives. H. J. surprised him while he was away by building a new, larger family home - brick, of course - and paying for it by collecting debts his father had written off as uncollectible. The Heinz family's old homestead was converted for food production, and twenty-five acres were planted in horseradish alone. In 1869, twenty-five-year-old H. J. married Sarah Sloan Young (1843-1894), known as Sallie, and, most importantly, decided to concentrate on growing and bottling food. He again partnered with Noble to create the Anchor Brand beginning, of course, with horseradish.

They added celery sauce, pickled cucumbers, sauerkraut, and vinegar to the Anchor Brand line. Soon Heinz and Noble took over the house next door. In1872, Noble's brother E. J. joined as a partner, and the business became Heinz, Noble and Company. The partners leased a four-story factory in downtown Pittsburgh for offices, store, and warehouse. By 1875, their business had become wildly successful, especially notable since packaged condiments were mostly imported from Europe. The firm acquired 160 acres in and near Sharpsburg, a business office and vinegar factory in St. Louis, Missouri, and a branch distributing warehouse in Chicago. The coordination of agriculture played a key role, from the quality of produce to its transportation and processing. The company needed cucumbers for pickles, tomatoes for ketchup, cabbage for sauerkraut, apples for vinegar, and fruits for jellies and preserves. The company made its largest commitment in 1875 to purchase the entire output of eight hundred acres of cucumbers and cabbage in Illinois at a set rate.

Heinz packaged its horseradish in clear glass bottles to distinguish it from competitors who disguised fillers by using dark colored bottles. Horseradish was the first comestible launched by F. & J. Heinz, in 1876. Senator John Heinz History Center Heinz, Noble and Company had become one of the country's largest makers of processed, preserved, and packaged foods. Despite such success, the company was short of capital and overextended. At first, the company seemed able to buck the economic depression that gripped the country in the aftermath of the Panic of 1873, but money was short everywhere. A phenomenal harvest of cucumbers in Illinois brought with it skyrocketing costs to pay for and process it. The firm's ability to pay for it all crumbled when the Pittsburgh plant was closed on the landlord's warrant, and H. J. himself was arrested on charges of fraud filed by creditors. He was released on bail, but the following day the sheriff placed a levy on the family's personal belongings and again arrested him. Heinz filed voluntary bankruptcy. Christmas 1875 for the Heinz family was anything but merry. H. J.

and Sallie had no money for presents for their firstborn daughter Irene (1871) and son Clarence Noble (1873), named in honor of their business partner. Within a few weeks they even lacked money for food and begged to buy on credit. H. J.'s parents' furniture and house were advertised for sheriff's sale. As word of their problems spread, neighbors, friends, even relatives turned on them. H. J. wrote that Christmas Day, "I had not a true friend in the world. . . . A man is nowhere without money. . . . I feel sad and constantly worried." Locals whom he owed harassed him and accused the family of having and hiding money. Perhaps worst of all, the Noble brothers blamed H. J. for the company's failure - and told employees so. This was surely H. J.'s lowest point. Nevertheless, the Heinz name signified quality food products, and the family knew how to cultivate and preserve. H. J. still had his talent for selling and attracting publicity but could not enter into a partnership until the bankruptcy had been discharged.

Family members pooled what little they had left, including his mother, brother John, cousin Frederick, and wife Sallie, who raised fourteen thousand dollars by selling Young family property in which she had an interest. Because she had raised nearly half of the company's capital of three thousand dollars, Sallie owned 50 percent of the new entity. In February 1876, F. and J. Heinz Company was launched with thirty-two-year-old H. J. as manager at $125 a month. He could not be a partner, yet without a doubt he was the guiding force of the enterprise. Neither did he ignore what had happened: H. J. carried a notebook marked "M.O." listing his Moral Obligations to all creditors. It was difficult to restore the business, let alone recapture respectability. No one would loan money to the company. Distrust, even hostility, caused H. J. physical and mental distress. The principals pinched pennies to buy back equipment of the bankrupt company. Once they had prided themselves on the impressive teams that pulled their wagons. Now they owned one blind horse. However, after that first trying year a steady stream of respectable profits offered hope.

The empire that Heinz would now invent - the kind that dominates global food growing, processing, and sales today - was unheard of until the late nineteenth century. Mass shipments of fresh meat and produce were impossible. Only canned and salted foods enhanced bland diets, particularly during winter months. Although the Industrial Revolution is associated with machinery, it was the expansion of the railroad and the advent of refrigerated freight cars that offered consumers greater access to fresh foods and raised the nation's food and health standards. Pages from the F. & J. Heinz list of product varieties and sizes, as well as the costs for Keystone brand catsup and the less expensive Howard brand. Senator John Heinz History Center H. J. Heinz embraced this, and other technologies, to create a demand for products that others had not thought to mechanize. Home preparation of horseradish, ketchup, jams, even vinegar, consumed long hours and hard work. Once H. J. learned homemakers welcomed the convenience of ready-made, store-bought products, he predicted that as the United States became more urbanized and industrialized, there was an untapped national market for prepared foods.

Groceries at the time displayed goods behind a counter that were fetched by grocers or clerks, so food manufacturers had to advertise to both consumers and to the grocers who purchased their comestibles. H. J. developed advertising that encouraged grocers to suggest Heinz products to customers, but also mounted advertising campaigns that encouraged customers to ask their grocers to carry the company's provisions. He realized he needed to distinguish his products from those of the many competing picklers and makers of preserves. He designed eye-catching labels and developed distinctive trademarks. Long before the introduction of "57 Varieties," the F. and J. Heinz Company marketed its products as the Keystone Pickle and Vinegar Works to create brand recognition. Like automakers would do decades later, Heinz made products aimed at different price points. Keystone and Octagon were top-of-the-line, Standard second, Duquesne brand third, and Home Made at the bottom. Some products did not even bear the Heinz name. Others he named for his sons; Howard Catsup (the equivalent of Standard) was named for H. J.'s second son, born in 1877. A decade after its founding, F. and J.

Heinz Company was larger than ever. H. J., overseeing everything, worried he was working too hard, plus he had a dilemma. His brother John (1849-1921) was in charge of manufacturing, including gardens and agencies, but did not have the drive and passion of the founders. John's irregular hours caused production to constantly fall behind. H. J. wrote that all he got was ingratitude and it "was driving more nails in my coffin than all other cares." Finally, John withdrew from the company, allowing H. J. to take over his duties - in addition to what he was already doing. A year later, in 1888, their mother suggested the firm name change to H. J. Heinz Company. It was then that H. J. was able to launch his most ambitious plans yet. The thousands of labor strikes and walkouts in the 1880s impressed upon H. J. to find a way to run a business that would eliminate the likelihood of such violence. He had studied the paternalistic ways of German factories and likewise wanted to build a community of workers who would be so content with their jobs that they'd never dream of rebelling against the company.

A Heinz employee, wearing a company-issued uniform, attaches labels for green olives to bottles. Senator John Heinz History Center The first step was to start from scratch to insure that the Pittsburgh offices and manufacturing would be in one place. He chose a site a half-mile up the Allegheny River from downtown Pittsburgh, at the edge of Allegheny City, which had a large German population. The twenty-four lots already had buildings, including a sawmill, brewery, and church. The new buildings would portray solid architecture - constructed of glazed pressed brick in Romanesque style. Eventually seventeen red structures surrounded a grassy courtyard. The plant not only processed food but also manufactured the packaging, from cans to boxes. It incorporated the latest innovations in motors, the most modern stables, and conveniences for the health and pleasures of employees, including a restaurant, dressing rooms, emergency hospital, gymnasium, rooftop garden, self-improvement classes (from singing to dressmaking), and carriage rides (during working hours!) through city parks.

Employees enjoyed showers, private lockers, laundered uniforms, weekly manicures, and a suggestion box at a time when it was a luxury just to have rest rooms with running water (which were not always present in factories or even residences). He returned from a trip to Florida in 1898, Alberts wrote, "with an 800-pound, 14 1/2 foot, 150-year-old alligator and installed it in a glass tank atop one of his factory buildings so that his employees might share his pleasure in the sight." The company's showpiece was the Time Office where employees checked in and out. The small square building was made of terracotta Pompeian brick, fitted with stained glass windows, and capped by a dome of gold leaf upon which perched a golden eagle. The move into the new buildings began in October 1890, although it took eight years to complete the complex. Sales methods were rapidly changing at the time. Salesmen traditionally covered their territories by horse and wagon, delivering goods as they sold them. Heinz outfitted each with a team of sharp horses and a brightly painted enclosed wagon that served as a mobile billboard.

Beginning in 1899, salesmen called on their accounts, from grocers to hotels, but now with a sample case and took orders to be delivered later. To make sure the public knew the products, Heinz plastered his name on delivery wagons, billboards, and buildings. Always with an eye and ear for catchy advertising, in 1892 he was reading the signs on an elevated train in New York City when he was impressed by one advertising "21 styles of shoes." He liked the idea of advertising a number of products; although he was making more than fifty-seven, there was something about that number, the sound, the long-held magic of the numeral 7 that stuck with him. He even put massive "57" signs made of concrete on hillsides. If there was a local outcry criticizing such a blight on the landscape, all the better; H. J. would then make a public apology for the misstep, earning favor and positive publicity. A colorful label for celery sauce bottled by the H. J. Heinz Company. Senator John Heinz History Center Like other manufacturers and merchants, H. J. distributed trade cards to promote his products.

Thanks to innovations in color printing that could be produced inexpensively, the front boasted bright colored illustrations, while the reverse described the products in a list or even a cryptic puzzle. These early advertisements revealed a consistent theme in Heinz's marketing strategy: the use of adorable healthy children and wholesome young women conveyed the idea that Heinz foods were also healthy and wholesome. The pickle pins given away at the 1893 Chicago World's Fair were one more example of H. J.'s showmanship and flair for promotion. The exposition's exhibits were spread among four hundred buildings and structures on seven hundred acres. Food manufacturers exhibited in the Agricultural Building, at the southeast corner of the fairgrounds, almost completely surrounded by lagoons, and it alone offered nineteen acres of displays under roof. The main floor was devoted to foreign products and governments, while American food manufacturers such as Durkee and Company, Schlitz Brewery, Knox Gelatin, and Heinz filled the second floor. And that posed a problem. After touring the fair and seeing the first floor of the Agricultural Building, weary visitors were not about to climb the long stairway to the upper level. H. J.

attended the opening, and seeing only a straggle of visitors on his floor, headed to the nearest print shop. He made a small card with the promise that presenting it at the Heinz exhibit earned the bearer a free souvenir. He had workers hand them out and boys scatter them across the grounds. Throngs suddenly descended on the Agricultural Building, skipped the foreign displays, and climbed the stairs for their free souvenirs: a small green pickle made of gutta-percha (a substance derived from the latex of several tropical trees of the genera Palaquium and Payena which could be molded into various shapes) with a hook to serve as a charm. Police had to control the crowds and support beams had to be added. Foreign exhibitors filed a complaint, but American companies gave Heinz a dinner and an affectionately inscribed silver cup. Heinz gave away one million pickle charms at the fair. The New York Times reported on the medals the company won - not to mention the sagging floor - playing right into H. J.'s belief that the best way to advertise your products and promote your name was by letting the public do it for you.

Employees - particularly women wearing white work caps - enjoyed lunchtime concerts in the courtyard of Heinz's main plant in Pittsburgh. The company's one-story - but nevertheless impressive - Time Office, where workers clocked in and out, was modeled after Thomas Jefferson's plan for the Library of Congress. Senator John Heinz History Center Heinz never missed the chance for positive publicity. After the Pittsburgh plant was finished in 1898, H. J. opened the factory to tours of the ultra-modern facilities, the first industrialist to do so; soon, any visit to the city must include the "Heinz pickle works," from soup-filling to can-making to pickle-bottling. Each tour ended with complimentary samples of Heinz products and a pickle pin to take home. Tens of thousands of school children, senior citizens, church groups, card clubs, and foreign tourists visited the factory each year. In 1900, the Heinz Company established a chemistry laboratory to monitor the quality of produce, accuracy of recipes, cooking procedures, cleanliness of the manufacturing processes, and uniformity of finished products. The "food technologists" also conducted research to improve nutrition, flavor, and appearance.

Until the early 1900s, there were no laws to regulate food manufacturing. H. J. knew it was easier and better business to use pure ingredients that were properly packaged. He and son Howard eventually lobbied for laws to regulate the food industry; they were prime proponents of the Pure Food and Drug Act of 1906. It was H. J.'s kindness to others that perhaps shaped his actions and company the most. A random line from his diary of February 6, 1884, reads, "It is more pleasant to remember others than to be remembered." In an interview in 1900, Heinz was asked whether it was prudent business-wise to offer so many services and amenities to employees. "I have never given that side of the matter any thought," he replied. "We are fully repaid when we see our employees enjoying themselves." The reporter, not believing, pressed him. "Very well then," H. J. continued, "if you don't like the sentiment that attaches to the plan, I want you to distinctly understand that it is good business as well. It 221pays,' it increases my output.

But I don't want to put it merely on a dollars and cents basis." An advisory board of eight to ten men supervised daily operating procedures, yet H. J. still made his own decisions. In 1896, without consulting the committee, he raised the wages of women at the Pittsburgh factory by 12.5 percent. It was this focus on people, with an eye on the bottom line, which led Heinz in three decades to build one of the country's largest and most profitable businesses. In that time, H. J. Heinz Company became the largest maker of pickles, ketchup, vinegar, sauerkraut, and horseradish, and the second largest producer of mustard. At the time of his death from pneumonia in 1919, his company employed a workforce of sixty-five hundred, operated twenty-five factories, owned its own freight cars, and managed a branch company in London and agencies throughout the world. Before his death, one last tangible connection with his humble beginnings remained. The family and company had long ago moved from Sharpsburg, but the family's residence still stood. He had grated and bottled his first horseradish and launched his first business venture with Noble in the dwelling.

Now he went back and arranged to have the house moved to the factory complex. Everything about the move was tenuous, from keeping it intact, to pulling it out of mud while being transported, to it being inundated with flood waters before it could be loaded on a barge. The journey five miles downriver was just as perilous, but it arrived to cheering crowds. The "Little House Where We Began" remained for decades as a museum to the company and housed the many curios H. J. had collected on his travels. In the 1950s, the house was moved again, this time disassembled brick-by-brick and rebuilt at Henry Ford's Greenfield Village. It continues to inspire visitors with H. J.'s remarkable story of achieving success by doing a common thing uncommonly well. For Further Reading Alberts, Robert C. The Good Provider: H. J. Heinz and his 57 Varieties. Boston: Houghton Mifflin, 1973. Foster, Debbie, and Jack Kennedy. H. J. Heinz Company. Charleston, S.C.: Arcadia Publishing, 2006. Skrabec, Jr., Quentin R.

H. J. Heinz: A Biography. Jefferson, N.C. McFarland, 2009. In addition to these books, early history of the company is online at Heinz Ketchup and H.J. Heinz Company history . H. J. Heinz Company Collection The H. J. Heinz Company Collection at the Senator John Heinz History Center in Pittsburgh contains more than ten thousand images made between 1864 and 1991. The photograph collection (MSP 57) contains 71 cubic feet (137 boxes) of images depicting work at the Heinz factory in Pittsburgh, products, equipment, employees, salesmen, and executives, mostly after 1900. The general collection (MSS 57) contains sixty-seven cubic feet (thirty-three boxes) of advertisements, correspondence, label books, pamphlets, scrapbooks, programs, postcards, and similar ephemera. To learn more, visit Senator John Heinz History Center .

Brian Butko is the author of nine books about two-lane roads and vintage places along them, including Greetings from the Lincoln Highway and Roadside Attractions, in addition to books on Pennsylvania diners, the Grand View Ship Hotel, and the Klondike ice cream bar. He is the director of publications at the Senator John Heinz History Center, Pittsburgh, where he is also editor of Western Pennsylvania History, the region's oldest continually published magazine, established in 1918.

Question: What company makes "57 varieties" of sauces?
Answer: Heinz