Menchie's Army: How Apple, Disney and the Israeli Military Inspire America's Largest Frozen Yoghurt Chain Menchie's Army: How Apple, Disney and the Israeli Military Inspire America's Largest Frozen Yoghurt Chain {{article.article.images.featured.caption}} Opinions expressed by Forbes Contributors are their own. Full Bio The author is a Forbes contributor. The opinions expressed are those of the writer. Loading ... Loading ... This story appears in the {{article.article.magazine.pretty_date}} issue of {{article.article.magazine.pubName}}. Subscribe Since Amit Kleinberger was appointed chief executive six years ago at the age of 27, he has grown Menchie’s from a single store in Los Angeles into the world’s largest self-serve frozen yoghurt franchise. Founded by Adam and Danna Caldwell in 2007, the business now has revenues of $178m, almost 500 franchised outlets in 40 US states, sales in another in 14 countries and ambitious plans to grow to 1,000 stores worldwide, including 200 in the UK.

The plan is to tackle the ice cream market head-on with a product range that claims to be lower in fat and carbohydrates and contain more fruit, plus strains of probiotic cultures. Yet when Kleinberger is asked which brands have inspired his strategies for driving this exponential growth, he does not cite iconic ice-cream makers Ben & Jerry’s, ’s Dairy Queen or Baskin-Robbins, the world’s leading chain of ice cream speciality shops with 7,300 locations across the globe. Instead, he claims that Menchie’s – slogan: “We make you smile” – is mimicking the successful strategies of technology giant , entertainment group and the Israeli Army. “The environment we have created in our stores is extremely engaging, consumer-centric and makes you smile,” says Kleinberger. “It’s very similar to what Disney is doing with its Magic Kingdom. Disney doesn’t sell a ride; Disney sells a Magic Kingdom. I don’t sell frozen yoghurt; I sell an experience and I don’t sell it. I make it available upon consumer demand. “The greatest brands in the world don’t sell their products. They make them available because they know there’s a demand for them.

That’s what Apple and Disney do and there is no doubt that in the next decades there will be a great chase for my brand to capture the hearts of consumers around the world and teach them to experience our frozen yoghurt and adopt it as their choice of frozen dessert treat.” Mon Berri (337 Bloor Street West) The Bloor-Annex strip is now a miniature battleground in an international struggle for creamy, non-fat supremacy. There are currently three frozen yogurt places operating on the 750-metre stretch of Bloor between Howland Avenue and St. George Street. From east to west: Mon Berri , at 337 Bloor Street West, which opened in winter 2009; Cefiore , at 362 Bloor Street West, which opened in September 2008; and the most recent addition, Menchie’s , at 511 Bloor Street West, whose grand opening on November 6 finally conferred trend status on the Bloor Street upscale fro-yo boom.

YoYo’s Yogurt Cafe , expected to open at 417 Bloor Street West in early December, will cement the Bloor-Annex retail strip’s position as winter-bound Toronto’s frozen dessert district. It will be the fourth. Soft-serve frozen yogurt, while resurgent at the moment, isn’t, of course, new. Yogen Früz, founded in Thornhill during fro-yo’s initial wave of popularity, has been around since 1986. Other companies, like US-based TCBY, have also been selling yogurt since the eighties. The new crop of yogurt shops have a sleeker, more modern ambiance than their predecessors, pitched towards a more urban clientele. And the product is slightly different than the fro-yo of old. It has, on average, about ninety calories to the half-cup and no fat at all. It comes in tart, adult-favoured flavours, melts almost instantly on the tongue, and leaves a fresh, creamy impression on the palate, but no aftertaste. It’s soft-serve, but it’s a little stiffer than ice cream, presumably because of the lack of fat. Toppings are generally plentiful and sometimes exotic.

YoYo’s Yogurt Cafe (417 Bloor Street West) Nigel Koo, owner of Mon Berri, has a rotating selection of toppings amounting to about forty, he says, at any one time. Nuts and cereal and fresh fruit are all on offer, and so are more unusual items, like mochi: a sugary, glutinous rice treat popular in parts of Asia. The store’s interior looks like something that might have been manufactured by Apple during their white plastic period. The floors are white, and so are the walls. Rows of rectangular LED panels hang at eye level, and pulse in rainbow colours with perfect synchronization. At the back of the store is a counter, behind which Koo doles out the yogurt. (He also sells crepes, cupcakes, cheesecake, waffles, coffee, and bubble tea.) Three young girls sit together on a banquette, Skyping with friends on an aluminum unibody MacBook while they wait for their orders. It’s cold and windy outside, and the store is otherwise empty, for the moment.

Koo, a thirtyish guy who wears a black baseball cap and a t-shirt branded with his store’s logo, decided on Bloor Street for its proximity to U of T. He’s an alumnus. “When I saw this space, I was like, okay. Maybe I can open a non-alcohol type of place, for students, basically, who don’t want to get drunk.” “It’s actually a Korean concept,” he says. Koo modeled his store on yogurt shops he first encountered while visiting South Korea, where a yogurt chain called Red Mango dominates. Though founded in 2002, Red Mango didn’t arrive in the States until 2007, when it opened its first store in LA. Menchie’s (511 Bloor Street West) Red Mango may very well have been the origin of the recent international surge in interest in frozen yogurt—although industry observers credit another chain with touching off the trend in North America. Pinkberry opened its first location in West Hollywood in 2005. At the beginning, they served just two flavours of fat-free fro-yo: plain, and green tea.

Business at the initial store was eventually so brisk that people who lived nearby began to complain to West Hollywood City Council about the neighbourhood’s rapidly worsening drifts of discarded yogurt cups. In 2007, a private-equity firm co-founded by Starbucks chairman Howard Schultz invested $27.5 million in the company, enabling Pinkberry to embark on an expansion spree. There are now Pinkberry shops in thirteen states, as well as in Mexico, Kuwait, Qatar, and the UAE. The chain has yet to crack Canada, but other fro-yo companies—part of a sizable crop of upstarts founded after Pinkberry had proven the viability of the business model—have started to make their way across the border. The recent developments on Bloor Street attest to this. With the exception of Mon Berri, which is independently owned and the only one of its kind, all of the Bloor Street yogurt shops belong to chains that are trying to gain a foothold in Canada. Cefiore—another bright, white, Steve-Jobsian room—originated in San Francisco, and is a subsidiary of international sushi buffet franchiser, Todai. The Bloor Street location is the only one in Canada. YoYo’s Yogurt Café is Canadian-owned.

It opened its first shop in London, Ontario, in March 2010. Its Bloor Street location, expected to open in December, will be the second. Co-owner Jan King says she’s looking to open five more stores in and around Toronto by summer. Like Koo, King says her company chose Bloor Street because it puts them close to their chosen clientele. Cefiore (362 Bloor Street West) “I would say our main demographic is the student group,” she says. “But we still have this huge diversity from people out on dates, to older couples, to the families coming in.” Nearness to U of T was a factor in the decision to move into the neighbourhood, as was foot traffic from the Annex. “It’s another community we can get entrenched in,” King adds. YoYo’s differentiates itself from counter-service stores in that it’s completely self-serve. Its yogurts, of which there are fifty different flavours, are sold by weight, along with toppings, for 55 cents an ounce. Menchie’s, also a self-serve establishment, is based in Encino, California.

Michael Shneer, who holds the Canadian franchise rights for the brand, oversaw the opening of the first Menchie’s franchise in Canada about two months ago, in Richmond Hill. The Bloor Street store, the second Menchie’s to open in this country, is owned by the corporation. “We are in the process of franchising all across Canada,” says Shneer. ”We are getting inundated with requests to franchise all across the country.” As for Bloor Street: “We love it because there’s a lot of street traffic,” says Shneer. But he adds that Menchie’s has no particular demographic, and that its combination of yogurt (one hundred flavours on rotation, they say) and atmosphere would be just as well suited to any high-traffic area. Shneer would consider locations in airports, he says, or malls. In short, the Bloor-Annex strip occupies a kind of Venn-diagram intersection between students, families, and foot traffic. The name of that intersection is fro-yo city, and we’re all going to be living there until these places finish duking it out. Photos by Eric Yip/Torontoist.

Food and Restaurant - Frozen Yogurt Franchises - Food and Restaurant - Frozen Yogurt Franchise Information All American Ice Cream & Frozen Yogurt Liquid Capital: $40,000 All American operates with a simple premise; offer high quality food in an inviting environment at a competitive price, served by friendly, well trained employees. Request Free Info Baskin-Robbins Liquid Capital: $125,000 When you join the Baskin-Robbins franchisee family, you’re joining a truly iconic brand that’s been bringing More Flavors and More Fun to happy guests around the globe for almost 70 years! Request Free Info Cold Stone Creamery® Liquid Capital: $10,000 Cold Stone Creamery is one of the most talked about ice cream companies in the world today, and our franchise ownership experience delivers the same standard of excellence in training and support. Request Free Info Coyote Ugly Saloon Liquid Capital: $100,000 At Coyote Ugly Saloon, we are focusing on aggressive Global Expansion in non-US Territories; that means huge opportunities for potential Franchisees!

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Request Free Info Juice It Up Smoothie Bar Liquid Capital: $75,000 Innovator in the raw juice and smoothie bar industry, Juice It Up! is serving an exciting business opportunity retailing fresh squeezed raw juices, handcrafted real fruit smoothies, acai and pitaya bowls, and healthy snacks. Request Free Info JuiceBlendz & YoBlendz Liquid Capital: $50,000 JUICEBLENDZ provides a great opportunity for entrepreneurs interested in being part of our plan to redefine this profitable industry. Request Free Info Marilyn Monroe Cafe Liquid Capital: $124,000 Beneath the makeup and behind the smile I am just a girl who wishes for the world. — Marilyn Monroe Request Free Info Liquid Capital: $50,000 Break free from the corporate lifestyle with one of Maui Wowi’s affordable and scalable business models. Request Free Info Menchie's Frozen Yogurt Franchise Liquid Capital: $125,000 Menchie's is a fast-growing chain of frozen yogurt shops that provides customers the opportunity to create their own custom combinations.

Request Free Info Paciugo Gelato Caffe Liquid Capital: $50,000 Paciugo creates gelato according to the Italian artisanal tradiWelcome! If you believe in the power of gelato to move mountains (of taste buds) and cool the masses on a hot summer day then we should talk. tion. Request Free Info Repicci's Italian Ice Liquid Capital: $50,000 Repicci’s Italian Ice is a healthy alternative to ice cream since it has no fat, no dairy and no cholesterol. The franchise is very popular across the country. Request Free Info Rita's Italian Ice Liquid Capital: $100,000 Rita’s franchisees come from all walks of life with one thing in common -the desire to choose their own destiny with a proven system providing on-going support; not to mention all having a passion for Rita’s cool treats and foregoing happiness Request Free Info Smoothie Factory is a leader in today's juice and smoothie bar industry. Request Free Info TCBY Frozen Yogurt Liquid Capital: $69,500 TCBY is one of the most beloved brands in the world for good reason: millions of loyal customers enjoy our delicious frozen yogurt treats every year.

And with frozen yogurt consumption increasing by almost 50 percent in the past five years, the TCBY Request Free Info The Middle Spoon Dessertie & Bar Liquid Capital: $110,000 The Middle Spoon serves high end desserts and craft cocktails in a beautiful space filled with comfy chairs and top quality products throughout all delivered with service that is second to none, the experience leaves our guests longing for their next visit. Request Free Info Tropical Smoothie Cafe Liquid Capital: $125,000 Tropical Smoothie Café’s business model is unique as we offer both real fruit smoothies and a variety of fresh, flavorful food. Request Free Info Yogen Fruz Liquid Capital: $40,000 Yogen Früz is the largest franchisor and licensor of stores and other locations serving primarily frozen yogurt, through company-owned, franchised and non-traditional partnership locations, with over 1,400 locations operating in over 42 countries around the world. Request Free Info Yogurt Mountain Liquid Capital: $150,000 Yogurt Mountain stores are the ultimate self-serve frozen yogurt experience featuring 16 rotating flavors of delicious, authentic frozen yogurt and over 50 toppings.

Request Free Info Yogurt Stop Liquid Capital: $500,000 Yogurt Stop provides a complete system for its franchise owners, covering everything from initial and ongoing training to marketing, operations and launch assistance, ensuring you have everything you need for success. Request Free Info You Say When Yogurt Shoppe and Yobe Frozen Yogurt Liquid Capital: $99,999 You Say When Yogurt Shoppe and Yobe Yogurtprovides customers with a refuge from every day guilt of snacking. Request Free Info theFrozenYogurtReview.com - The webs most comprehensive guide to frozen yogurt...theFrozenYogurtReview.com | The webs most comprehensive guide to frozen yogurt… theFrozenYogurtReview.com The webs most comprehensive guide to frozen yogurt… Search Soft Serve Solutions – Frozen Yogurt program for Schools Frozen Yogurt Program for Schools, By Soft Serve Solutions Soft Serve Solutions has partnered with Honey Hill Farms to offer a frozen yogurt program for schools. Details can be found here . According to the website, Soft Serve Solutions offers a Spaceman USA soft serve machine free of charge with the purchase of frozen yogurt mix. Over 20 flavors of Honey Hill Farms frozen yogurt are available to choose from.

Each of the flavors meet USDA Smart Snack food guidelines. What’s included? SSS frozen yogurt program for schools will include the following: frozen yogurt machine from Spaceman USA frozen yogurt liquid mix from Honey Hill Farms training on how to properly use the machine service and warranty seven day a week technical support maintenance program includes preventative maintenance, sanitize solutions, lubricant, and wearable parts What does it Cost? Soft Serve Solutions has made a very simple program for schools to participate in. Your only cost is for the frozen yogurt product. Cost is calculated by ounce, product comes in cases with 4 gallons each. Each flavor is approved USDA Smart Snack – this is a great opportunity for members of the School Nutrition Association to bring in a healthy fun program to their school district. Soft Serve Solutions offers a Frozen Yogurt Program for schools which includes equipment, product, and training. About Soft Serve Solutions From website: Soft Serve Solutions was created to help independent restaurants, ice cream shops, frozen yogurt shops, schools and hospitals with offering soft serve products to their customers. Through our experience and network of resources we have many solutions to help your business succeed and grow. It is our mission to offer personal service to each of our customers all while reducing cost and delivery times of products and services.

We are a family owned business that values our employees and customers. We take the time to care for our customers’ needs. It is our passion to deliver the best quality products and services in the frozen beverage and soft serve industry. For more information on Honey Hill farms or Spaceman USA please see previous blog posts and reviews. 13 We have wrote about companies to watch out for in the past, over the last several months we have recieved negative reviews from Alpine Freezer customers and would like to share some of what we have found from BBB and other sources: Complaints against Alpine Freezer on BBB Complaint: I am the CFO of a company that purchased a FROYO machine from Alpine Freezer. The first machine, delivered in May, appeared to have been dropped at some point prior to or during shipment. It was severely dented on arrival and would not freeze the yogurt. Alpine Freezer, after more than a month of chasing/many repeated phone calls and emails to customer service and the salesman, finally responded by first sending out a technician who was unable to fix the machine and then ultimately agreeing to “do the right thing” by replacing the broken machine.

What at first seemed to be positive news quickly became a nightmare as the replacement machine is inoperable! The FROYO machine literally delivers a strong electrical shock to anyone who touches it. After yet another month+ of chasing/repeated phone calls and emails requesting either a replacement or technical repair, customer service FINALLY responded and sent their technician who was unable to properly determine the cause of the electrical emission or fix the broken machine. It has been almost 2 more months at this point. My management team and I have continued to chase Alpine Freezer, on an almost daily basis, to no avail. We are requesting that they take back their machine and remit a full refund of the $6,000 we paid them in good faith for a functioning FROYO machine. We signed our contract with Alpine back in the Spring. We have, at this point, lost a full summer season of expected revenue. The owner, Duc N*****, refuses to return our phone calls. Through his saleman, I have even offered to work out a repayment plan for the $6,000, if he/his company’s cash situation is such that he can’t afford to pay it in one lump sum.

Last week, On 9/10/15, Duc finally promised, via his salesman, to mail the refund check to me on 9/11/15 and confirm via email on that date that his promise to refund was fulfilled. The email and the check never arrived as promised and, once again, no one at Alpine Freezer will pick up the phone or respond to my emails. Alpine is in breach of contract as we do not have an operational machine and Duc N***** refuses to work with me to remit a full refund. Duc N***** is unresponsive, unprofessional and is NOT to be trusted. The machines delivered to us were both broken/inoperable and customer service over the past 5 LONG months has been horrendous.This company should be shuttered immediately for poor business practices. Desired Settlement: As explained above, Alpine Freezer is in breach of contract. We contracted for a functioning frozen yogurt machine and they have been unable to deliver an operable machine. Duc N***** (Business Owner) verbally agreed, via his salesman, on 9-10-15 to a full refund of $6,000 to be mailed on 9-11-15.

This agreement was documented as confirmation of our verbal agreement in an email sent to me by his salesman, Kerry Kuykendall, with Duc cc’d on 9-10-15. Our agreement states that once the check clears into our bank, his company can make arrangements to pick up their broken machine. I expect Duc N***** to remit our deposit, in full, in the amount of $6,000 asap. Complaint: ***, it is time I actually put in notes my dis-satisfaction with my machines. I can honestly say these machines are not quality machines, nor are they even close to the machines you guaranteed me would perform fantasticly for my business. I have had MULTIPLE issues with my machines. Some fixed quickly, some taking weeks or months to get you to resolve. In short, while I have only had the machines 2 years now, I have replaced 7 compressors, 2 fan motors, 2 drive motors, 2 thermostats, 2 electronic boards, multiple fittings cracked causing Freon leaks, and a long list of several other items. This has truly been a very unpleasant experience. I can not rely on these machines to perform properly on any given day.

I have come to work to find yogurt all over my floor, draining out the back of the machine. I’ve had oil contaminating my yogurt many many times, fighting this again now and still do not know where it is coming from, I suspect from the drive motor but do not know why. I have had all kinds of noises and each machine performs differently. There are different fittings on different machines, etc. I am not sure if I got the first of these type of machines, or the last, or the rejects, or what. But I do know that they have been less than satisfactory for my business. Even my customers say they break all the time. Getting the machines repaired is a major hassle. I have to wait long periods of time for you to reply to me sometimes and then another long period of time for you to send an item. I waited 3 1/2 months for you to send your tech and then he comes in, makes some changes and then leaves with two machines not working, leaving me to wait again to get them fixed. Then it takes even more time for you to cover the repair costs, sometimes having to send multiple requests. I really feel these machines have not lived up to the quality you advertise or expressed to me.

I am not sure how to resolve all these issues or concerns. I know you have felt my frustrations at times, and if not, I’m sure you do now. I have tried and tried to be patient, but it seems I constantly have an issue which causes loss of revenue for me. Desired Settlement: I am copying this email to the Better Business Bureau as well as you and Kerry. I undoubtedly feel you sold me “lemons” and somehow we need to resolve. I can not continue to have as many issues as I have had and have these machines not perform well. 11/11/2016 3 How to Make your Frozen Yogurt Shop Attractive to Tourists If you own a restaurant, it is no secret that tourists can bring you tons of business. According to Food Services of America, tourists account for half the sales of restaurants that average $25 or more on a ticket and 20 to 25 percent of restaurants that average less than $25 per ticket. Basically, tourists can mean everything to a business. Attracting tourists to your fro-yo shop is not just good business practices, it is practically essential knowing these numbers.

So what’s the best way to get tourists out from their hotel rooms and visiting your frozen yogurt store? Here are a few suggestions to make your frozen yogurt store a destination that tourists want to visit and tell their friends and family back home about: Be easy to find. This may go without saying, but make your business visible both physically and online. If your shop doesn’t have a big sign or banner saying who you are and what you sell, then you may lose a lot of tourism business (or really, just customers in general). To attract tourists it is also crucial to have an online presence. Make an effort to have your fro-yo store to be as visible as possible on search engines by using effective search engine optimization (or SEO) tactics. Be sure to also manage your online presence on sites such as Yelp, Google, TripAdvisor, Yahoo Local, and other similar sites. Respond to any negative customer comments as well as the glowing reviews. Have something uniquely local. When tourists visit different cities they are looking for a unique experience from what they have at home. If your town is famous for its local chocolate, be sure to have that as a topping.

If your town has its own local soda company (like Seattle has Jones, for example) then be sure to stock that product for your customers. Have local magazines and even brochures so your customers can get good suggestions of where to hang out. Have WiFi for your guests. If you set it up, they will come. Tourists are always looking for a good local hangout with WiFi so that they can map out their next excursion or so they can update social media (bonus points if you have a place on Facebook where they can check in) Be helpful to tourists. Train your staff to be knowledgeable about the area and to give helpful suggestions to visitors about where to go eat dinner, where to find museums, and what the best activities for kids are in your town. Your frozen yogurt store is part of the local economy, so it’s good to help support it. Talk to hotels and other lodging areas about your business. If you really want to make an impression on visitors, it would be a great idea to get help from your local concierges. Invite them to try out your frozen yogurt store and they might feel so inclined to tell your guests about a sweet dessert spot in town. 3 Frozen Yogurt is Here, There, and Everywhere!

Frozen yogurt is no secret, and now it seems to be just about everywhere. With dozens of press releases sent out daily about new frozen yogurt franchises opening in various cities across the country, it seems there is no better time to enter the frozen yogurt marketplace with your nose to the grindstone. Frozen yogurt shops are literally popping up everywhere, and not just in traditional brick and mortar shops. Oklahoma City-based frozen yogurt retailer Orange Leaf published a press release on April 9th, saying that it signed its first frozen yogurt kiosk agreements with franchisees. “Orange Leaf kiosks will offer customers the same self-serve, choose-your-own-toppings froyo experience that fans love about Orange Leaf in a compact layout that can be customized by franchisees to suit the unique square footage and building specifications of smaller retail spaces in locations such as malls, airports, stadiums, theme/amusement parks, office buildings, university campuses, casinos and train or bus stations. The kiosk model can be about half the cost of a traditional store depending on its size, and offers a more dynamic and flexible layout.

Kiosk size options range from 50 to 500 square feet and can accommodate up to eight machines and a toppings bar,” the press release stated. Orange Leaf Kiosks The kiosks will first appear on July 1st this year in Rolling Oaks Mall in San Antonio, Texas and the second will open in Lakeside Mall in Sterling Heights, Michigan in August. And frozen yogurt goes down under in September when the first Orange Leaf franchise opens in the Victoria Gardens Shopping Centre in Richmond Victoria, Australia. Now, Australians can indulge on one of America’s favorite sweet treats. Frozen yogurt is now a mobile dessert as well as an international one. Urban Americans have become crazy about their food trucks that are easily accessible at parks, events and games, and now Fresno, California can enjoy delicious frozen yogurt via truck. The Clovis Independent writes, “The pink and white truck is just like a frozen yogurt shop — it can serve eight flavors from four self-serve dispensers and has a toppings bar — except that it’s on the side of a truck.

Customers serve themselves and pay by the ounce.Cantrell will be taking his truck to events including school carnivals and fundraisers, and he hopes to be at local fairs.” If you are thinking about opening up your own frozen yogurt shop or you already own a frozen yogurt store and are thinking about expanding, going mobile in kiosks or in food trucks seems like the next level of this tasty trend. When you are in the frozen yogurt industry it’s important that you both satisfy your returning customer as well as making sure that you keep on trend. If you decide to open up a frozen yogurt kiosk or a frozen yogurt food truck, be sure that you’re still following all health regulations as well as making sure that you are still advertising just as you would with a traditional brick and mortar store. As always, remember to have fun. This is the frozen yogurt industry, after all. Hope you enjoyed this weeks post!!! Frozen Yogurt Review 1 Frozen Yogurt Shop Events: If you’re a frozen yogurt shop owner, whether it is a franchise or your own local store, you are most likely constantly looking for ways to increase revenue in your store.

One of the easiest (and most fun) ways to generate revenue for your store is to open up an area to host frozen yogurt shop events. If your storefront is large enough and you have the staff capability, this is a really excellent way to connect with your customers and to sell a lot of frozen yogurt! Here are five tips on how to use your frozen yogurt shop as an event space: FroYo Birthday Party!!! Come up with a base price for the room rental. Depending on the size of your space and the availability of your staff, you need to come up with a solid number to reserve the room. Check around your area for the competition’s prices, or if you’re a franchise owner contact your corporate office to see what the correct rate is for your area. Brainstorm a few different types of package deals that your customer ca n choose from. Not every single customer is going to have the same kind of needs for their frozen yogurt event / party, so you’ll need to be able to have a few different party choices so that they won’t have to overpay for a small gathering or that you’ll lose money on a large party. A good rule to start with is to brainstorm three different package deals priced from low to medium to high number of guests.

Decorate your frozen yogurt shop event space. Some restaurants that rent out a room for an event have a blank canvas when it comes to decorations and allow their guests to come in early and decorate for the party while others have theirs decorated all year round. Decide which direction you want to go with and make sure you include that in the contract that you agree on with your customer. Frozen Yogurt Party Flyer Advertise, advertise, advertise. This may go without saying, but if you’re going to be hosting events in your frozen yogurt shop then your customers need to know about it. Post pictures of events on your Instagram, Facebook and company Twitter accounts. Give your guests a special hashtag so that they can gather all their photos and advertise your business all at once. Have a sign in your store to inquire about events with management. Write a press release and send it to the local newspaper. Do anything you can to get your space noticed. Keep a good calendar. You don’t want to overbook or double book. Be organized and make sure you keep a detailed account of every single event that you schedule. You want to ensure that every customer has an excellent experience that they can tell all their friends about.

You also want to be sure to impress all of the guests at the event so that they will keep you in mind for their child’s birthday party, their boss’s retirement party or a very sweet rehearsal dinner. 2 What is the Shelf Life of Frozen Yogurt Toppings? Owning your own frozen yogurt franchise is a fun way to make a living, but it also comes with a great responsibility to the health and safety of your customers. Although a frozen yogurt shop is not necessarily a full-fledged restaurant, there are still many rules and regulations that your store must comply with so that you make sure that your customers are not potentially being exposed to bacteria. Not only do you need to make sure that the yogurt itself is safe and has been kept cold for your customers, but you also need to make sure you are storing your toppings and other food items at appropriate temperatures. Here is a quick guide to the shelf lives of some popular items that may be in your fro yo shop. (Remember, these are just quick tips for the frozen yogurt novice or a refresher for old pros.

Always be sure to check the guidelines of your frozen yogurt franchise or supervisor to make sure you are meeting all their requirements first and foremost.) Here are a few examples of the shelf lives of certain toppings according to eatbydate.com. Fresh Organic Nuts & Seeds Nuts (such as peanuts, walnuts, pecans). Most nuts can be stored in a pantry for about 6-9 months and can be stored in a freezer for up to one year. Always be sure to keep nuts contained in their own dishes and make sure that utensils touching nuts are not used for another type of topping as to help protect people with severe nut allergies. Canned fruit. Many frozen yogurt shops use canned fruit at their toppings bar such as maraschino cherries, mandarin oranges or pineapple. Canned fruit typically has a shelf life of seven days after it has been opened. Store in an airtight container in temperatures below 75 degrees. Fresh blueberries. Fresh fruit doesn’t have as long of a shelf life as canned fruit, so blueberries will last about 2-3 days if not refrigerated. Keep blueberries in a container with a lid to keep out moisture until ready for use.

Strawberry-Banana – Fresh Frozen Yogurt Toppings Fresh strawberries. Fresh strawberries should be consumed on the same day of purchase. Be sure to wash strawberries thoroughly before sitting out on toppings bar. If frozen, fresh strawberries can typically have a shelf life of six months. Fresh bananas. Once fresh bananas have been cut, they will start to brown within a few hours. Unopened bananas have a shelf life of about 2-3 days, depending on how ripe you prefer your banana. Chocolate. Although it depends on the type of chocolate you set out, chocolate usually has a fairly long shelf life. Chocolate chips have a shelf life of two to four months when just stored in the pantry. As long as chocolate chips are stored in a cool, dry place in a clean container it will last you quite a long time. Chocolate candy bars also have a shelf life of about two to four months when stored in a pantry in a cool, dry climate. When chocolate is frozen it can have a shelf life upwards of eight months. Reply QR codes are a great way to generate interest and revenue for your fro yo business, as well as keeping you up to date on the latest social media trends in business.

QR codes have been around for a while, but continue to be an effective way to market your business to new customers and to send deals and savings for repeat customers. QR Codes for Your Frozen Yogurt Business What is a QR code? A QR code is similar to a barcode on a product at a store, but its use is much different. A QR code is a code that is read by an imaging device, such as an iPhone, android device, or a tablet. When a device with a camera reads a QR code it is taken to a link to digital content online. You can easily generate your own QR code for your business at sites such as Kaywa or Kerem Erkan. Depending on the QR generator, you can put in url information for your business and the generator will output a type of image such as a PNG, PDF, TIFF, or EPS. Once you have the image of your QR code, the opportunities for advertising for your frozen yogurt business are endless. What types of advertising could I put my QR code on? There are so many ways you can use your QR code in advertising. You could put your QR code on: Business cards Signs on events for your surrounding community, if applicable What should I link to on my QR code?

You can have QR codes for different purposes. You could have QR code that links directly to: Your company’s main website Your company’s social media sites such as Facebook, Twitter, or Instagram A special deal going on at your shop, such as a frozen yogurt happy hour or a buy one get one free event Directions to your business An email template that is for an FAQ or customer comments and or/ complaints A special page for an event that’s happening at your shop A poll of your customer’s favorite frozen yogurt flavors or favorite toppings A link to put in your email information for special deals and savings QR codes are easy to use and are a great way to use social media and new technology for your frozen yogurt business. Your customers, although are most likely a wide variety of ages, will be familiar with the practice of QR codes. QR Codes for Your Frozen Yogurt Business The best part about QR codes is that you can generate them for free. This gives all businesses an equal opportunity to reach out to their respective customers in a very personal way. The beauty of QR codes is that you are not necessarily shoving advertisements into your customer’s lap, but they are actively seeking out the information about your frozen yogurt business. Picking the right logo for your fro-yo business!!!!

Creating a frozen yogurt store logo seems straightforward, but if you want to have an effective logo you have to put in effort. Think hard about what you want your frozen yogurt store to feel like and what type of impression you want to leave on your customers. A Logo for your Frozen Yogurt Businesses is a visual representation of everything your company stands for. Think of your favorite company or restaurant, I am sure their logo pops up in your head. The goal of your logo is to enhance potential customers crucial first impression of your business. A frozen yogurt logo establishes a brand identity, and is a powerful way to help your business stand out in the minds of your customers. Brand recognition, is key in winning a strong fan base! With so many frozen yogurt franchises it is important to create something unique, a great Logo for Frozen Yogurt Businesses. Don’t follow the style of all the other frozen yogurt shops, create something new, people love to talk and creating something that stands out gets people talking! You want to be memorable. New trends start from that idea that sticks out amongst the rest. Be that yogurt shop that wins the race with their one of a kind logo!

Here are some examples of similar frozen yogurt store names: Some people use a persons name as their business name: When you become set on your brand and logo practice consistency. Developing a consistent brand voice that matches all of your marketing material will create a lasting brand personality. By displaying consistency your frozen yogurt shop will easily be recognizable by your frozen yogurt fans and new frozen yogurt customers. This will help you grow your frozen yogurt business in the long term and will keep your customers coming back! When the process of creating a logo for your frozen yogurt business is executed successfully, the resulting logo will become a valuable asset for the company’s marketing efforts, which is key in the frozen yogurt industry. Reply Good Qualities of a Potential Frozen Yogurt Employee: When you own a frozen yogurt business, it’s important to have a staff who are passionate and skilled about your product and who are able to give your customer a smile and give them a great experience so they can be repeat customers. When you are in a position to hire a new employee, here are some good qualities of a potential frozen yogurt employee: Someone who is enthusiastic. The frozen yogurt industry is fun and exciting, so you want someone to embody that while in your store. Hire someone who is outgoing and lively.

You want a frozen yogurt employee who is able to chat with customers with ease, and someone who can be passionate about the business. Someone who can sell. Although you may forget because of the bright colors and all of the dessert everywhere, but this is a business and your employees need to sell the product. If your store charges $1 more for a waffle cone in your yogurt cup, then make sure your employees mention this to customers. Your frozen yogurt employees should know how to spot opportunities to make more money for your business. Someone who is responsible. This may go without saying, but you want your potential employee to be responsible. This new employee might be running the store while you are absent, so it’s important that they can handle the responsibility. Someone who is punctual. If your potential frozen yogurt employee is late to the interview, you may want to rethink hiring them. If your employees are not punctual, then this might mean that you have to run up to the store at night or on a time when you were not previously scheduled. You need to be able to know your store is in good hands when you’re not there. Someone who knows the product.

When you’re hiring a new employee, you need to hire someone who is able to memorize a lot of facts about your product. You want an employee who is able to know which flavors come out on which days, and what frozen yogurt toppings to recommend to customers. If your employees are well-versed in the product then they will be able to sell more and have your customers keep coming back. Someone who can be trusted. This might be a no-brainer, but you need to be able to trust your potential employee. Call some of their previous employers or their references. Is this someone who you can trust with your business? Employees can handle everything from handling the registers to dropping off the deposit at night. You want to ensure that your business is in good hands. Someone who can clean. Anyone who has worked in the food industry can tell you that more than half of the job is cleaning. Make sure your potential employee knows that this position comes with some heavy duty cleaning responsibilities as to ensure that your business is complying with all of the health codes. Below are some frozen yogurt stores that are known to treat their frozen yogurt employees with respect and give all employees the opportunity to grow into higher positions! – HERE is link for Menchies career opportunities.

Menchies has hundreds of store locations so if you are looking to work at a frozen yogurt shop, this one is a great choice! – HERE is Red Mangos job application. Like Menchies, Red Mango has locations in all of the States. Red Mangos commitment is to using only the best all-natural ingredients for their frozen yogurt, parfaits, and smoothies! Check your local Red Mango too see if they are hiring! Top Five Reasons to Choose Frozen Yogurt Over Ice Cream!! Frozen Yogurt VS Ice Cream Frozen yogurt shops are popping up all over the place in shopping centers, neighborhoods, and malls. Everyone loves frozen yogurt, sure, but when faced with the choice of frozen yogurt vs. ice cream, why should you choose frozen yogurt? Well, as it turns out, there are quite a few reasons. Ice Cream VS Frozen Yogurt 1. Frozen yogurt can serve as one of your daily servings of dairy. An adult should consume about three cups of dairy per day, according to the United States Department of Agriculture’s “Choose My Plate” site. The consumption of dairy is believed to lead to strong bone health and can often reduce the risk of osteoporosis, cardiovascular disease, and type II diabetes.

As if being delicious weren’t enough of a reason to eat frozen yogurt, your bones will benefit from each serving of frozen yogurt that you consume. 2. Frozen yogurt has probiotics, which are micro-organisms that are believed to be good for your overall health. Probiotics in fro-yo can aid with digestion, can reduce allergy symptoms, help to fight obesity, among other health benefits, according to the website foodmatters.tv. There are several products and pills that contain probiotics, but none could possibly be as delicious as frozen yogurt. Frozen Yogurt Fruit Topping 3. Frozen yogurt toppings such as strawberries, blueberries, blackberries, or other types of fruit can help you get some of your servings of fruit in for the day. Most Americans don’t get their recommended two cups of fruits per day, and what better way to get those servings in than with frozen yogurt? So the next time you go out for some frozen yogurt, don’t forget to add on plenty of fruit to make your treat a more balanced, nutritious snack. 4. You can choose exactly what’s in your frozen yogurt concoction, versus going to an ice cream shop, where everything is pre-made and you may be unsure of what’s in your dessert.

You can choose exactly how much (or how little) of the amount of fro-yo you want to consume, and it generally comes in a cup instead of a cone, which is saving you calories. Ice Cream Scoops! 5. Frozen yogurt generally has fewer calories. Fro-yo is generally made with milk, whereas ice cream is made from cream, which can be higher in sugar and in calories. Choosing frozen yogurt over ice cream is better for your health, and can help you stay on track when eating on a diet. Frozen yogurt can be a good motivation to go to a hard work out class and can be just enough of a “cheat” that you don’t consume something unhealthy like cookies, candy, or cake. Healthy Frozen Yogurt Treat! So the next time that you’re in the position to choose between getting ice cream or frozen yogurt, make sure to remember all of the health benefits that fro-yo has. The best thing about frozen yogurt is that it’s such a versatile dessert. You can make your fro-yo healthy, choosing to put fruits and nuts on your dessert, or you can also load it up with brownies and hot fudge sauce, when we’re in the mood for something extra sweet.

Dessert loaded with brownies and hot fudge! Choosing the right co-branding partner Dessert Trends Choosing the right co-branding partner Marketers from Culver's and Menchie's say that an ideal promotional partner falls in line with the brand's positioning and core values. Mark Brandau | Jul 09, 2013 Restaurant chains are partnering with a variety of recognizable brands this summer — from candy to movies — to help their campaigns break through the din of peak promotional season. RELATED • More marketing news at NRN.com Marketers from Culver’s and Menchie’s said that when it comes to choosing brands for partnerships, it’s critical to select a partner with the right fit for the brand’s positioning and core values. Here’s a look at how and why the two restaurant chains teamed up with outside brands for their latest summer promotions. Culver’s and Reese’s The prevailing theme of quick-service chain Culver’s “Welcome to Delicious” campaign of the past several years is ingredient quality, which often involves founder and chief executive Craig Culver sharing the screen with the nearly 500-unit brand’s farmer suppliers in commercials.

To promote its featured frozen-custard Concrete Mixer this summer, Culver’s is extending that same treatment to its signature treat’s most popular topping, Reese’s Peanut Butter Cups. In his restaurant’s latest commercial, Culver calls the Concrete Mixer “the creamiest way to enjoy a Reese’s,” saying that Culver’s puts as much thought into its frozen custard as the candy company puts into its peanut butter cup. “We can take our brand story and align it with one of our partners to where it all comes together to fit under ‘Welcome to Delicious,’ and that’s a win for both of us,” vice president of marketing David Stidham said. “There is a quality fit and an integrity fit on the ingredient, and that authenticity and transparency are what ‘Welcome to Delicious’ is all about.” The campaign launched June 26, and in the first week and a half, “it’s beating expectations by a very big margin already,” Stidham said. That even accounts for the fact that Reese’s Concrete Mixers are already the most popular flavor for the dessert. “We decided to take something we knew people had a passion for and call more attention to it,” Stidham said.

“We promote our core meal opportunities all year-round, and when we choose summer to promote this dessert, we followed the philosophy of fishing where the fish are biting.” In a concurrent “Share the Love” promotion on Facebook, Culver’s fans could share humorous peanut-butter-cup-themed e-cards on their friends’ Facebook walls to receive a buy-one-get-one coupon for Reese’s Concrete Mixers and to enter into a sweepstakes for $250 gift cards. Stidham said Prairie du Sac, Wis.-based Culver’s is already developing similar promotions with other supplier partners for next year. Menchie's and "The Smurfs 2" ( Continued from page 1 ) Frozen-yogurt chain Menchie’s kicked off its biggest summer promotion in its history this month by thinking small, as in the little blue cartoon characters starring in Sony Pictures’ “The Smurfs 2.” Through July 31, the 300-unit chain will transform itself into “Smenchie’s,” with a promotional “Smurfberry Blast” flavor of frozen yogurt, a red and blue collectable cup resembling the Smurfs’ cartoon mushroom, and movie tie-ins with its radio commercials.

The “Smenchie’s” campaign is Menchie’s first marketing initiative involving any entertainment property, chief executive Amit Kleinberger said, and the choice of tying in with the family-friendly “Smurfs 2” movie reflected the characters’ positive associations with all three of Menchie’s audience groups. “We’re a three-life-cycle brand — children, adults and seniors — and the Smurfs are compatible with all of them,” Kleinberger said. “They stand for similar values that we do. They’re funny and a little clumsy, with different personalities, and at the end of the day they make the world a better place. There’s no better fit for a family-oriented brand like ours.” Encino, Calif.-based Menchie’s started developing the campaign with Sony last July, Kleinberger said, and the long lead time allowed Menchie’s to create the Smurfberry flavor, which turns customers’ tongues blue when they eat it. He envisions the Smurf-mushroom cups becoming a hit with Menchie’s very young customers and staying in their homes long after the promotion is over.

Of more immediate benefit to the brand would be new radio commercials starring famous voices from the “Smurfs 2” movie, including George Lopez and Katy Perry, he added. “It’s a big, big project, but we’re already working on several new entertainment properties,” Kleinberger said. “We absolutely can’t wait to launch them.” Contact Mark Brandau at [email protected] . Frozen Yogurt Industry Analysis 2016 - Cost & Trends Frozen Yogurt Industry Analysis 2016 - Cost & Trends Interested in Franchising? There are hundreds of Franchises looking for Entrepreneurs to expand in your area, but unfortunately not this one. Click below to find out which franchises are expanding in your area. Start Your Business With Less Risk Go into business for yourself. But, never by yourself! Our dedicated franchise experts are here to answer questions, and assist you along the way. START YOUR BUSINESS TODAY!

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The frozen yogurt industry offers a dynamic array of flavors and experiences and is a sought-after dessert treat in it’s own right. In fact according to a recent survey by Statistic Brain , nearly 80% of American consumers prefer frozen yogurt to ice cream, gelato and other popular frozen treats. Business has been booming for the past decade, driven by strong consumer interest in healthier dessert alternatives and innovative product offerings. While we are now starting to see some consolidation among the many chains that have risen to take advantage of strong demand, opportunities still abound for the entrepreneur. Industry As it turns out, we’re actually in the second boom of the frozen yogurt industry - my formative years were in the lull between them. First produced in the 1970’s, frozen yogurt started becoming hugely popular in the early ‘80s. According to the International Frozen Yogurt Association , production peaked in 1995 at 152.1 million gallons. But at that point cost had elevated enough that consumers started moving back to lower-cost ice cream, and production started declining each year, dropping to only 61 million gallons by 2007.

Resurgence But that is just about when the current wave of strong growth started, spurred by newly developed ingredients with significant health benefits, alternative sweeteners, and new flavor profiles. Production has been ramping back up, with an estimated 80 million gallons produced in 2013, and it is now estimated that 121 million servings of frozen yogurt are doled out each year in the United States. Consumer The average consumer is a young adult female. Almost 42% of sales come from consumers aged 18-35, and only 7.5% from those over 51. Some estimates say woman make up 70%+ of industry revenue. Numbers Annual sales of frozen yogurt grew 23% between 2008-2013, and 7% between 2013-2014. Industry revenue in 2014 was $1.8 billion. By 2014 there were over 2,900 stores, a huge jump from just over 1,000 in 2009.

That incredible growth is now slowing down a bit, however, and the industry is experiencing a wave of consolidation as many of the smaller players are either purchased or shuttering their doors. But while we are seeing fewer providers, demand is still strong, new stores are still opening and frozen yogurt has proven to be recession resistant. Overall sales are expected to keep expanding through at least 2019. Top 5 Frozen Yogurt Companies in the US by Market Share ( Guidant Financial ) Company 7.8% Competition Frozen yogurt competes most obviously with ice cream, and is typically considered to be a healthier alternative. It also competes with other dessert offerings such as chocolatiers and candy outlets, local gathering spots such as coffee shops, and even juicing or smoothie chains. Opportunity Frozen yogurt is firmly ensconced as an affordable treat that you can feel good about, but in a market a bit crowded with suppliers, it’s of the utmost importance to offer a unique experience that differentiates from the competition. Trends For those interested in opening a franchise location there are a number of powerful trends to keep in mind when comparing options. First and foremost is the power of the healthier alternative. Increasingly consumers are interested in healthier living – diet and exercise.

Frozen yogurt (and regular yogurt of course) contains probiotics that boost immune systems and help with digestion, and contain vitamins B1, B2, B12, A and D. So frozen yogurt is a treat with benefits! Producers and providers are focusing on more wholesome, natural ingredients and production processes. There has also been a major shift towards self-service offerings. This model has dominated during the recent market expansion, and now 69% of stores are self-service. Unique or unusual flavors and/or flavor combinations are extremely popular currently. Innovative pairings with toppings are queuing people up around the corner. Tart flavors have exploded on the scene, in many cases overtaking the more traditional sweet versions that compete more directly with ice cream. According to a recent survey, 25% of consumers report tart varieties to be their favorites. Many stores are also setting themselves apart by providing a different experience for consumers. Some are recreating that coffee shop “vibe” – a cool place to hang out and listen to live music. Others are focusing on family-entertainment, mounting big screen televisions and at-table iPads. Still others are offering free Wi-Fi and upscale furniture to foster an environment that people linger in and possibly even work from.

The toppings bar! Charging by weight takes on a whole new meaning when self-service includes ten, twenty or even more things to pile on. From nuts and fruit, to chocolate chips, toffee, sprinkles and even some fringe options like gummi bears – consumers love the toppings. Risk The primary risk, of course, is in the competition – it’s not hard to find frozen yogurt because there are a lot of providers. And of course, as good as frozen yogurt growth has been, ice cream is still a giant elephant in the room. Franchises Potential franchisees must consider their options carefully - the support, marketing and, of course, product, provided by the franchisor will be of the utmost importance! Check out some of the great opportunities below. Frozen Food Companies | Food Industry Resources | CareersInFood.com Ciao Bella Gelato Co., Inc Ciao Bella, Americaâs most stylish dessert brand, began in New Yorkâs Little Italy and has been tempting taste buds for almost three decades.

Beyond ordinary, Ciao Bellaâs indulgent collection of gelato, sorbet and new Greek frozen yogurt offers an unparalleled dessert experience by relying on a chef-inspired blend of naturally intense ingredients and a passion for evoking delight in every frozen bite. Offering unique and intense flavors like Blood Orange Sorbet, Key Lime Graham Cracker Gelato and Raspberry Greek Frozen Yogurt, Ciao Bella uses only the most select and pure ingredients, resulting in mouth-watering frozen treats that embody both classic Italy and modern America. The brand has been featured prominently in national media for its captivating creations. EVOL Foods Founded in Boulder in 2001, EVOL Foods is a rapidly growing frozen food manufacturer with national distribution. EVOL was named one of Inc 500/5000 fastest growing privately held companies in 2012. EVOL Foods produces all-Â­-natural and organic frozen burritos, flatbreads, pizzas and entrees. Our mission is to inspire people to care about where food comes from and how it is produced by making real food that tastes delicious. The Company believes that taste is a point of differentiation that sets it aside from conventional frozen brands.

Broadly, if you cannot find it in your cabinets at home, you will not find it in our food. Schoep's Ice Cream Schoep's, a family-owned business located in Madison, WI, has been a family affair for the Thomsen family for seven decades. Schoep's is the largest ice cream manufacturer in Wisconsin and is able to service the entire ice cream case through different ice cream manufacturing lines at its facility. Schoep's manufactures and distributes is own brand of ice cream and ice cream novilties to Wisconsin, Iowa, and Illinois. However, the majority of its business is co-packing for other major companies. Schoep's is a SQF Facilty for 3 years and places a high value on producing safe and quality product.

Question: Menchie's is a popular US international chain founded to supply what frozen product?
Answer: Yoghurt