London 2012 Olympics uniforms to be made from recycled materials | Metro News London 2012 Olympics uniforms to be made from recycled materials Kavi Shah Monday 30 May 2011 12:08 pm Uniforms for volunteers, torchbearers and staff at the London 2012 Olympic Village will be made from recycled materials – while designer Stella McCartney will produce the Team GB athletes gear. Designer: Triple jumper Phillips Idowu wears the Adidas Team GB range designed by Stella McCartney while staff and volunteers will be kitted out in recycled material uniforms (Picture: PA) Sports giant and sponsor for the London 2012 sportswear, Adidas, hopes that using the recycled content will make it the Games ‘sustainable’. Buttons, polyester and cotton for clothing will be from recycled materials, and there are plans for a special shoe to be made too. Adidas also plans on making drinking bottles, which it claims will be the first 100% recycled bottle in the world.

Chief executive Herbert Hainer said: ‘Every product within the volunteer staff and the torch relay and within the village will have recycled material.’ German sportswear maker Adidas is also hoping that the team GB uniform, which will be designed by Stella McCartney, will become a must-have item for Olympics goers. Athlete Holly Avil wears Stella McCartney’s team GB uniform. Adidas hopes that this will be snapped up as the must-have item of the London 2012 Games (Picture: PA) Miss McCartney, daughter of former Beatle Sir Paul, is creative director of the Adidas Team GB ranges, and will oversee the design of the athletes’ kit and fan clothing. Mr Hainer thinks it will do well. He said: ‘I have seen the prototypes already and I think what she is designing is truly phenomenal.’ The sports firm is investing £100m into the Olympic Games in London next year, and hopes the merchandise will generate £100m of sales, and will help it steal market leadership from rival Nike. Mr Hainer added: ‘We want to achieve market leadership in the UK by 2015 at the latest.

The Olympics is definitely a pillar for that.’Adidas is kitting out the host nation’s athletes with gear designed by Stella McCartney and also making the official London 2012 sports apparel merchandise for sale in the UK, which will not feature the group’s three-stripes logo. As official sportswear partner, Adidas will also provide clothing for the athletes to wear in the Olympic village and for volunteers. More Interview: Stella McCartney, Designer of Great Britain's Uniforms | TIME.com Follow @TIME Expectations soared when British fashion designer and Adidas collaborator Stella McCartney was tapped as the creative director for Team GB’s Olympic uniforms – known as kits in Britain. As the Games draw closer, the high-end designer speaks to TIME about working with performance wear, facing criticism and making Britain proud. As a high-fashion designer, what drew you to working with Adidas and designing a sportswear line? Well, you know it’s funny, I always kind of had the feeling that when fashion brands did sportswear, it never had the true authenticity of performance wear. It was always kind of fashion doing sport.

And I always was excited from a design point of view in pushing boundaries on design technology so having access to materials that were cutting edge in the sporting arena and also working with different fabrics. (LIST: Olympic Uniforms: The Best, the Worst, and the Just Plain Weird ) It seems that a lot of big name fashion designers, such as Ralph Lauren for the U.S., are getting involved with designing for the Olympics. Ralph Lauren did the opening ceremony outfits and [I think] it’s very different. The opening ceremony has nothing to do with the actual uniform that the athletes wear when they’re [competing]. I know that [fashion designer and singer] Cedella Marley designed the Jamaican team kit but I’m not aware of any other fashion designer working on their actual team kit. Was designing the actual gear that Great Britain would be competing in important to you? Yeah, I mean for me working on opening ceremonies or working on the casual side of the Olympics is not terribly exciting to me. Working from every single aspect of their actual performance wear — that really, really excited me. I know in talking with the athletes, especially the women athletes, they’d never had such comprehensive view of their needs in terms of the kit itself.

So this was a completely new way oflooking at the Olympic games. ( MORE: Ralph Lauren’s U.S. Olympic Opening Ceremony Uniforms ) Were there any unique challenges working on the Olympic designs? The biggest challenge is getting the technology right and obviously working with Adidas on something like that is key. You can’t just do that as a fashion designer, it’s absolutely impossible. I mean, you’re talking about the best athletes in the world and you can’t let them down, you know, when it comes to technology. So as a designer it’s not like I could put long dresses on the field, I couldn’t work with volume, I couldn’t work with non-stretch materials. I couldn’t work with materials that I’m obviously more comfortable in so from the beginning to the end it’s been an incredibly challenging project. But in the end, it’s honestly been one of the most worthwhile and rewarding of my career. What was your reaction to the criticism over the lack of red on the Union Jack-inspired uniforms after the unveiling of the designs? I wasn’t surprised, you know. It’s just that when I presented the kit, I had like 15 athletes and I wanted to visually tie it all together.

The biggest challenge I had, and one of the biggest requests I had from the team, is to make them feel and look like a team. I think I was a little frustrated because I had perhaps brought my fashion designer role a little too into it and kind of made it look like a group, rather than really showing off the kit in its entirety which actually has red all over the place. But for me, I just wanted to make Britain proud. At the end of the day this has never been about me and my ego, it’s really about the athletes first and foremost and then about the nation. That’s what happens, when you’re dealing with something of this magnitude, you’re up at a different level than I’m used to. [But] I’m still confident in the kit. Are there any particular events you’re personally looking forward to? I think London as a city is getting really geared up for it and you can feel it everywhere. I’m excited to watch all of it, both on television and hopefully in person. I have such a greater understanding now of how these athletes have worked for so long and dedicated their entire lives to this. So I’m incredibly proud to have worked on this.

Team GB kit for London 2012 Olympics designed by Stella McCartney and Adidas launched - Telegraph Advertisement Team GB kit for London 2012 Olympics designed by Stella McCartney and Adidas launched A Union flag redrawn in two shades of blue will be the centrepiece of the British team’s official Olympic kit this summer after Stella McCartney largely jettisoned red from her designs for the Team GB uniforms. Must have: Jack Rodwell models the Team GB football shirt Cycling chic: Sir Chris Hoy in his cycling kit Grand Slam: Andy Murray in the tennis kit Medal hope: heptathlete Jessica Ennis models the Team GB kit Speed: Lizzie Armitstead in her track cycling kit Home style: Drew Sullivan in the basketball kit Alll dressed up: Phillips Idowu models the kit By Paul Kelso , Chief Olympic Correspondent 10:00PM GMT 22 Mar 2012 Comments The absence of the colour from McCartney’s interpretation of the Union flag drew significant comment at the kit unveiling at the Tower of London, with the designer saying she had tried to reinterpret the flag.

Red features as trimming on many of the 590 individual articles of kit that have been created for Team GB by Adidas, and some socks and shoes are all-red, but the predominate colours are several shades of blue and white. The red in the Union flag represents the cross of St George, for England, and the cross of St Patrick, for Ireland, and its absence drew a mixed response on social networking sites. Among those unimpressed was double Olympic champion Bradley Wiggins, who tweeted: “Oh dear — the Olympic kit” shortly after its launch. Wiggins, who was sponsored by Adidas until last year, later deleted the comment. McCartney, retained as Adidas creative director, said she had tried to give the flag a contemporary twist. “The first place to start on a project like this is to look at the Union flag. Related Articles Games caught in battle of the brands 07 Mar 2012 For me it is one of the most beautiful flags in the world and it is important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way,” she said.

“Ultimately, we wanted the athletes to feel like a team and to be proud with the identity we created.” Among Adidas athletes attending the launch however there was enthusiastic support for the kit, which has been two years in development and has featured input from potential medal hopes, including Phillips Idowu.. Jessica Ennis, who was consulted by McCartney, said she was excited to try on the kit in which she hopes she will win Olympic gold and she defended the sparing use of red. “I think its nice, its got subtle bits [of red], the colour stands out more when you have little bits of red,” she said. “Having the launch of the kit with Stella involved has been a totally unique experience, it really feels like the Games are upon us. "Stella was really keen to know how you like your kit to fit. Because there are so many sports, she wanted to know how you feel it helps you perform. So I spoke to her about length of leggings and the cut of shorts and things. “I remember my first Team GB kit was really multi-coloured down the side, but over the years it has just got better and better. It is really exciting to wear it, it’s all clean cut, it’s just gorgeous.

It’s much better than the previous ones.” Ennis said she would not be taking any of the kit home with her for fear of inviting bad luck. “I think it’s not a great position to be in, taking it away with you now. I think you should wait until you are safely selected for the team before you collect your kit,” she said. Triathlete Alistair Brownlee, one of Britain’s strongest gold medal hopes, believes the strip is perfect for his sport. “The material’s fantastic, it’s fast in the water but dries quickly,” he said. “It fits very well because you don’t want it baggy in the water or too tight for the cycling and running. It’s a really good, functional piece of kit.” Video: Kit unveiling Adidas will produce 175,000 items of clothing for the 550-strong British team, which will be distributed at the team’s pre-Games preparation camp at Loughborough. Among the items unveiled yesterday was the Team GB football shirt, predominantly blue, which will be worn by a British team taking part in an Olympic finals competition for the first time since 1948.

A replica of the shirt, modelled by English players Frazier Campbell and Jack Rodwell, will be available to buy for £50. The away kit, predominantly white, will not be on public sale. As well as the football kit, swimming, cycling, tennis, basketball and track-and-field replica equipment will be on public sale. Idowu, who worked with McCartney on the design, said: “I love what Stella has done with the design. Looking good is psychologically important but my sprint suit is also technically advanced, so not only do I look good but I also have confidence in the technology in the kit.” The kit will be manufactured in Adidas factories in Turkey, Portugal, the Far East and a small amount in the UK. What did the athletes tweet?

&amp;lt;noframe&amp;gt;Twitter: Bradley Wiggins - Oh Dear, The Olympic kit!!&amp;lt;/noframe&amp;gt; &amp;lt;noframe&amp;gt;Twitter: kelly sotherton - having listened to &amp;lt;a href="" target="_blank"&amp;gt;@StellaMcCartney&amp;lt;/a&amp;gt; on itv news changing up the union jack is a novel and stylish idea. Obviously my opinion.

&amp;lt;a href="" target="_blank"&amp;gt;#teamgb&amp;lt;/a&amp;gt;&amp;lt;/noframe&amp;gt; &amp;lt;noframe&amp;gt;Twitter: Louise Hazel - Personally I like the way that Stella has chosen the white striped &amp;lt;a href="" target="_blank"&amp;gt;#vajazzle&amp;lt;/a&amp;gt; it's &amp;lt;a href="" target="_blank"&amp;gt;#bangontrend&amp;lt;/a&amp;gt;&amp;lt;/noframe&amp;gt; &amp;lt;noframe&amp;gt;Twitter: andy turner - So what do u all think of the new Olympic kit? I'm undecided, looks....ok. (Should have a swoosh rather than stripes too)&amp;lt;/noframe&amp;gt; Team GB 2012 Olympic kit revealed - BBC News BBC News Team GB 2012 Olympic kit revealed By Jane Mower & Claire Heald BBC News, London 22 March 2012 Read more about sharing.

Close share panel Image caption Athletes say the kit has the 'wow' factor but some people have criticised it as 'too blue' Team GB's athletes will step out in a dark indigo blue kit, inspired by the union flag, with red shoes, when they compete at the 2012 London Olympics. Leading designer Stella McCartney, who collaborated with Adidas, said it combined style with performance. She was at the Tower of London launch where athletes modelling the technical kit said it had the "wow" factor. But some people have criticised the outfits as "too blue" and looking more Scottish than British. McCartney, Team GB creative director at Adidas, has designed the Olympic and Paralympic athletes' clothing for competition time, training, medal ceremonies and relaxation time - known as 'Village wear'. Media captionTeam GB Olympic kit launch She said the kit was designed to bring the athletes under one look and feel, with British competitors in all 26 Olympic and 20 Paralympic sports wearing part of the same 590-piece collection. The "untraditionally British" design features a contemporary take on the union flag, she said.

"Something that was very important to me was to try and use that very iconic image but to dismantle it and try to soften it, break it down and make it more fashionable in a sense." Analysis By Andrew GrovesFashion Design course leader, University of Westminster Where Stella McCartney has excelled in her collaboration is in understanding how to create the perfect mix of sportswear functionality with fashion edge. Her approach to design is so successful because she understands the demands and desires of the modern market, underpinning this by addressing both the practical and the desirable. The beauty of the union flag is that it gets reinterpreted every generation. From the Mods in the 1960s to Geri Halliwell in the '90s Britpop era and to Alexander McQueen's torn and tattered fin de siècle tailcoat for David Bowie. By deconstructing the union flag and using this as a motif for the construction and design of the Team GB kit, Stella has reinvigorated it for the 21st Century and made it have a fashionable dynamism that is both relevant and modern as contemporary sportswear.

But Scottish pentathlete Mhairi Spence and some commentators on Twitter have criticised the deconstructed flag, which features pale and dark blue instead of the traditional red. Spence wrote: "Little disappointed! Doesn't look very GB!! It just needs more RED!" While @donaldjdonald, said: "Turquoise, white and blue is the new red, white and blue apparently. Did someone forget to order the red dye for the Team GB Olympic kit?" Asked about the criticism, McCartney told the BBC: "I wanted to start with the union flag, but I'm really aware the reds, whites and blues are in other nations' flags and sometimes you can feel quite confused when you are watching the Games... is that American, is that French? "I wanted to make it slightly more delicate and have more texture. "It's very recognisable still, I've represented all the parts of Great Britain. There's a lot of red in there, but in a non-traditional way." Where the kit was made Great Britain Thailand Source: Adidas The designer said the athletes' performance was key in creating the kit as well as ensuring it gave them confidence. "You have to make the athletes feel like they are in the height of their performance.

That they are wearing technical gear that is absolutely going to shave off the tiniest part of a second. "Something that came across early on was that they want to feel and look like they are a team and there is such power in that. "When I talked to the athletes I asked them: 'Do you feel different when you look good, do you think it enhances your performance?' and they all said 'yes'. "You shouldn't have to sacrifice style for sport." While German-owned Adidas had the technology to make the outfits breathable, footwear lighter and form streamlined, McCartney's role was different. "I spoke to Sir Chris Hoy and said, 'what can I do to help in any way?' And he said, 'I just want to look cool'." Media captionStella McCartney: "It is like nothing I have ever worked on before" Speaking at the launch, team GB BMX rider Shanaze Reade told the BBC when athletes "pulled the kits out of the packets we just thought 'Wow!'" She said putting on the kit for the first time enhanced the feeling that the Games were "on the doorstep now".

London 2012 - One extraordinary year The BBC's home of 2012: Latest Olympic news, sport, culture, torch relay, video and audio Olympic gold medal-winning cyclist Sir Chris Hoy, who worked with the designers on the kit, said he was delighted with the outcome and suspected other nations would be envious of their look. He said: "It's very important that you feel confident in your kit and you feel good in it because you don't want to be thinking about it when you're competing. "To know that you've got the fit correct, it's aero-dynamic, it's efficient when you're on the bike, that's a big part of your performance." The four-time Olympian said the kit was also crucial to team unity. "You want to step out there looking the same as a unit. If you're all wearing exactly the same kit, you all look smart and you all look together, it's quite intimidating to other countries. "The kit looks fantastic and a bit of a twist to have the union flag incorporated in it but not in an obvious way. Image caption Sir Chris Hoy told Stella McCartney the athletes wanted to 'look cool' "I think it's really classy...

and one I think we will all enjoy wearing." Across all sports, the kit will comprise up to 175,000 items of clothing for up to 500 Olympic and 350 Paralympic athletes and includes 38 types of footwear. Triathlete Alistair Brownlee, who is fighting back to fitness after tearing his Achilles, said the tri-suit was a "fantastic" piece of kit considering that "it's notoriously difficult to get it right, because it has to be not too baggy for the swim, but tighter for the cycle and the run". "Standing here in London, wearing the kit, it's definitely creeping up on us now," he said. And gymnast Louis Smith said his pale blue trousers and Union Jack vest were "comfortable, nice to wear, professional and sexy". "With gymnastics, it's important because you're being judged on how you look," he said. "I'll be performing the hardest routine in the world.

With great risk comes great reward, and I've got to pull it off." LONDON 2012 TEAM SPONSORS Germany - Bogner, Adidas and Sioux Australia - Adidas China - Anta for the formal uniform, various sponsors for sports kit The daughter of former Beatle Paul and the late Linda McCartney, Stella McCartney heads up her own fashion house, launched in 2001. She graduated from Central St Martins, London, in 1995, was creative director at Parisian label Chloe from 1997 and has worked with Adidas on sportswear since 2004. While Adidas is the official kit sponsor, it has been reported some British athletes may have to step on to the podium barefoot due to a row with the British Olympic Association (BOA) over marketing rights. Agents of top competitors sponsored by Nike have told the BOA their athletes would be in breach of contract if forced to wear Team GB's official presentation outfit. But the BOA has said it is a "non issue" and athletes would wear the footwear that is provided as part of their presentation kit, as with previous Games.

London 2012: Team GB models Olympics kit designed by Stella McCartney for Adidas | Daily Mail Online comments Stella McCartney has defended her choice to feature a blue Union flag on the official Team GB kit for the 2012 Olympics after it was met with public outrage. Produced by Stella McCartney for Adidas, the range, modelled by various athletes including Jessica Ennis, has been themed around a blue and white flag - effectively eliminating the St George and St Patrick crosses from the design. This evening the designer justified her design, responding to criticism on her Twitter account. Scroll down for video of the launch Jessica Ennis models the new Olympics 2012 kit, designed by Stella McCartney for Adidas She wrote: 'I see many feel as strongly about the Union flag as I do! The design actually uses more red & shows more flag than any Team GB kit since '84.' RELATED ARTICLES Share this article Share The kit has been met with heavy criticism, with many taking to the internet to question the design, with some branding the range a 'massive fail' for not sticking to national colours.

Although the kit does feature some red - on the trainers and socks - the shade has been used predominately as a trim and not as part of the flag. Stella Team, posing with Team GB athletes, said she was inspired by the Union flag, but wanted to give it a more 'modern' feel The uniform was unveiled at the official launch at the Tower of London today The new looks were unveiled on Facebook today, prompting users to express their anger. One member commented: 'Massive fail!!!! These are not our national colours!!!! Did someone not get the memo.' Another wrote: 'Needs a LOT more RED !!! - Change it quickly PLEASE!!!' One member agreed: 'Oh dear! Stella, Stella - did you not think of asking ANYONE on a UK street if they thought it was reasonable for you to take the red off our Union Jack?' Volleyball players Shauna Mullen and Zara Dampney model the two-piece, which has a Union flag emblazoned on the back The small Union flag logos are few and far between, upsetting some sporting fans who are calling for more red Other sporting fans were also left confused by the giant X across the waist of the uniform designed for the men's athletic team.

Many compared it to the logo used by the ITV reality TV show the X Factor. One Facebook user wrote: 'Are X-Factor a sponsor?' Another agreed: 'Very disappointed that they have excluded any definitive imagery of the GB flag/colors, also that the design on the front has definitely been stolen from the X-factor.' (L-R) 400m runner Christine Ohuruogu, paralympic cyclist Jody Cundy, paralympic swimmer Eleanor Simmonds, BMX cyclist Shanaze Reade, triple jumper Phillips Idowu, heptathlete Jessica Ennis, gymnast Louis Smith, paralympic sprinter Jonnie Peacock and modern pentathlete Heather Fell Athletics: Jessica, left, and Phillips Idowu model the uniform, featuring a giant X on the front, prompting sporting fans to compare it to the reality show The X Factor's logo Designer Stella said she took inspiration from British flag - but 'modernised' it. McCartney said: 'The first place to start on a project like this is to look at the Union flag.

'For me it’s one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way. 'Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created.' Tennis: Andy Murray was one of the models chosen to unveil the range that features very little red Cycling: Chris Hoy and Lizzie Armitstead model the kit comprised of cycling shorts and a zip-up top Basketball player Drew Sullivan, left, and Everton midfielder Jack Rodwell unveil their uniforms ANATOMY OF A FLAG In 1603, James VI of Scotland inherited the English and Irish thrones, thereby uniting the crowns of England, Scotland and Ireland. In 1606, a new flag to represent this regal union was specified in a royal decree, according to which the flag of England and Scotland would be joined together, forming the flag of Great Britain and first union flag. The current and second Union Flag dates from 1801 with the Act of Union 1800, which merged the Kingdom of Ireland and the Kingdom of Great Britain to form the United Kingdom of Great Britain and Ireland.

The new design added a red saltire, the 'cross of Saint Patrick', for Ireland. The three component crosses that make up the Union Flag are: The red St. George's Cross, which represents England The white diagonal St. Andrew's Cross, representing Scotland The red diagonal St. Patrick's Cross, representing Ireland Athletics gold Jessica Ennis and Phillips Idowu paraded in their new outfits at the launch - with the Games now just four months away. The kit for up to 500 Olympic and 350 Paralympic athletes was unveiled in a five-minute showcase at the Tower of London. The sportswear has been over two years in the making and combines the best in performance technologies and stand-out British style, according to Adidas who brought McCartney on board as creative director. The flag is broken down and appears in different ways on the kit. Up to 175,000 items of clothing will be supplied to British athletes competing in 26 Olympic and 20 Paralympic sports at London 2012. Idowu said: 'All eyes will be watching London 2012 so every little detail matters. 'I love what Stella has done with the design.

'Looking good is psychologically important but my sprint suit is also technically advanced, so not only do I look good but I also have confidence in the technology in the kit.' The unveiling comes after Mayor of London Boris Johnson 'apologised' for the bright pink and purple uniforms the Olympic volunteers will be wearing at the event. They consist of a polo shirt with matching fleece, anorak and rucksack as well as a straw trilby with a pink ribbon. Greeting some of the 8,000 'London Ambassadors', who will guide tourists around the capital, he said: 'What do you think of the uniform? 'It's quite striking, isn't it? I hope you don't feel too ridiculous. 'We need to overcome our natural British reserve and be a little bit more like the Australians!' Also unveiled last week was the design for the Olympic information kiosks – also in shocking pink - which will be stationed at 43 locations in the city.

The Olympic volunteers' uniform - a loose tracksuit top and pink poloshirt - were not well received VIDEO: Watch the Stella McCartney official Olympics kit launch catwalk show London 2012 Olympic Fashion & Clothing: Stella, Kate Moss, Ceremonies | British Vogue 9 items <a href=""> SEE ALL THE PARTY ACTION ON VOGUETV</a> Updated Tuesday July 24, 8.40am: <a href=""> Karl Lagerfeld</a> will personally unveil his Olympic-themed collection at Selfridges tonight, but <a href=""> see a preview exclusively here.</a> Updated Monday July 23, 10.12am: <a href=""> Victoria Beckham</a> has confirmed that the Spice Girls will reunite to perform at the London 2012 Olympics. <a href=""> READ MORE ABOUT THE REUNION</a> READ NEXT #SuzyPFW Stella McCartney And Sacai: Woman To Women By Suzy Menkes Updated Friday July 20, 10.22am: <a href="">Salvatore Ferragamo</a> has designed the official uniform for the Republic of San Marino's Olympic athletes.

<a href=""> SEE FERRAGAMO'S OLYMPIC KIT HERE</a> Updated Thursday July 19, 9.42am: Hermès is creating the kits for the French Olympic equestrian team, designing a specially-made jacket. <a href=""> SEE A SKETCH OF THE JACKET HERE</a> READ NEXT Is Stella Menswear On The Way? By Scarlett Conlon Updated Wednesday July 18, 10.36am: Absolutely Fabulous is set to show <a href=""> an Olympic-themed special episode</a> on Monday July 23, also starring Stella McCartney. <a href=""> READ MORE ABOUT THE AB FAB OLYMPICS</a> Updated Monday July 9, 11.53am: <a href=""> Karl Lagerfeld</a> is launching an Olympic-inspired collection at Selfridges on July 24, named Team Karl. <a href=""> READ THE FULL STORY HERE</a> READ NEXT Stella Launches Copyright Lawsuit By Scarlett Conlon Updated Thursday June 14, 10.48am: Opening Ceremony has unveiled its collection with Adidas Originals, inspired by the London 2012 Olympics.

<a href=""> SEE THE COLLECTION IN FULL HERE </a> Updated Thursday June 14, 10.48am: <a href=""> Angelina Jolie</a> and <a href="">Brad Pitt</a> are rumoured to host one of the Olympics' most glamorous parties at the V&A on July 25 - <a href=""> read the full story here</a>. <a href=""> SEE JOLIE'S STYLE IN PICTURES</a> READ NEXT Stella Launches The Louise Listening Bra By Scarlett Conlon Updated Tuesday June 12, 11.43am: <a href="">H&M</a> is opening two pop-up boutiques, carrying solely sportswear, to celebrate the London 2012 Olympics.

<a href=""> READ THE FULL STORY HERE</a> Updated Wednesday June 6, 11.56am: <a href="">Kate Moss</a>, <a href="">Naomi Campbell</a> and <a href="">Rosie Huntington-Whiteley</a> are set to appear at the London 2012 Olympic Games closing ceremony, reports today suggest - <a href=""> READ THE FULL STORY HERE</a> Updated Friday May 18, 9.11am: David Beckham smiled and raised his eyebrows yesterday as an announcer at the Olympic torch handover in Athens twice introduced him as "Sir David Beckham". The footballer accompanied London Mayor Boris Johnson - who said the rain during the ceremony was obviously in order to "acclimatise the torch to British weather" - and the Princess Royal, Princess Anne, head of the British Olympic Association, to collect the flame and transport it to Britain. The flame will now begin a 70-day, 8,000-mile relay as it is transported by 8,000 torchbearers to the Olympic Stadium for the opening ceremony on July 27.

READ NEXT By Scarlett Conlon <a href=""> SEE THE BEST OLYMPIC FASHION CAMPAIGNS</a> Updated Friday May 11, 9.56am: <a href="">Giorgio Armani</a> has unveiled his official kit for the Italian National Olympic Team. Designed under the designer's EA7 Emporio Armani sportswear line, the collection will feature 50 pieces - from suitcases and tracksuits to Bermuda shorts, T-shirts and training shoes. Rather than choosing the colours of Italy's flag, Armani's range comes in white and midnight blue - the country's traditional competitive colour. The inside of each jacket, polo shirt and sweatshirt will feature words from the Italian national anthem, Mameli's Hymn. <a href=""> SEE ALL THE OLYMPIC KITS HERE</a> Updated Thursday May 10, 10.08am: In addition to designing the Team GB official kits, <a href=""> which were unveiled in March</a>, <a href="">Stella McCartney</a> has also created an Olympic Villagewear collection - intended for the country's athletes to wear off the field, but also for Olympic fans to buy.

The range will launch in stores on May 18. McCartney will also launch a Gold collection on June 18 - a celebration of both the Olympics and her previous Adidas lifestyle offerings. READ NEXT 18 items <a href=""> SEE THE VILLAGEWEAR COLLECTION</a> "The inspiration for the Villagewear collection was to create a more relaxed kit that remained stylish yet comfortable for the athletes," McCartney told us. "It was also important to unify the team, as the one piece of information that really stuck with me when I talked to the athletes about this project was how they want to feel as a team in the Village, to feel like they are one voice and one nation. It is paramount that our athletes have a psychological edge at the London 2012 Games." <a href=""> SEE THE BEST OLYMPIC FASHION CAMPAIGNS</a> Updated Thursday May 10, 9.58am: Italian label <a href="">Ermanno Scervino</a>, <a href="#/image/24"> currently fronted by Alice Dellal</a>, has designed the Olympic kit for the athletes of Azerbaijan Republic.

The kit features the colours of symbols of the Azeri flag and will be worn by the team during the London 2012 Games, as well as off the field. "We are honoured to have been chosen by the Azerbaijan Republic, recognising our commitment to interpreting the Made-in-Italy craft tradition for a modern audience, combining creativity, research and sartorial tradition for innovative and contemporary solutions," a spokesperson for the brand said. "Many Azeri sportsmen are remembered in sport history, a field that nowadays joins people together and speaks to young people beyond all boundaries." <p class="Default">Updated Thursday May 3,10.10am: <a href="">River Island</a> has joined forces with official sportswear partner of the London 2012 Olympic and Paralympic Games <a href="">Adidas</a> to create a Team GB collection, featuring sportswear for both men and women - all in patriotic red, white and blue colours. Expect cropped vests with metallic prints; hoodies with Union Jack motifs; and body-con dresses with lion detailing. The collection will land in stores and on the high-street chain's website on May 20.

Prices start at £16 for vests. <a href=""> SEE THE OLYMPIC FASHION KITS</a> In other high-street fashion news, Adidas has also been working with the <a href="">British Fashion Council</a> as part of a student competition to design a sportswear collection that represents London during the 2012 Olympic and Paralympic Games. The winner - Alexandra Gardner from Nottingham Trent University - will see her range go into Adidas stores on May 18. <a href=""> SEE VOGUE'S OLYMPIC TRIBUTE</a> Updated Tuesday May 1, 9.07am: Photographer <a href="">Rankin</a> has been enlisted by the London Olympic Organising Committee to mark the achievements of London 2012's international sports legacy programme, International Inspiration, in a special photography exhibition. <a href=""> SEE FASHION'S OLYMPIC AMBITIONS</a> The exhibition - entitled Inspired by Sport - opens tomorrow at the Museum of London and showcases athletes including Seb Coe, Denise Lewis, Colin Jackson, Tanni Grey-Thompson, Louise Hazel and James Ellington, captured by Rankin.

It also features pictures - taken by several international photographers - of young people around the world who have participated in the International inspiration programme. <a href=""> SEE RANKIN PHOTOGRAPHING MIRANDA KERR</a> <a href=""> </a>"I have seen first-hand the impact International Inspiration is having on young people lives," Olympic gold medallist and International Inspiration ambassador Denise Lewis - who was also captured by Rankin - said. "When I visited India, I saw something truly special that is making a real and last difference to children of all abilities, social status and gender. Inspired by Sport celebrates a London 2012 legacy we can all be proud of." Updated Wednesday April 23, 2.03pm: The Olympic torch has scooped Design of the Year at the Design Museum's prestigious annual awards, beating off competition from the <a href="#/image/3"> royal wedding dress</a> created by Sarah Burton for Alexander McQueen and the <a href=""> Met's McQueen exhibition</a>.

<a href=""> READ THE FULL STORY HERE</a> Updated Tuesday April 24, 11.05am: Opening Ceremony is set to open a 3,000 square-foot pop-up shop in Covent Garden's King Street at the end of July, prior to the <a href="">Olympics</a> kicking off. <a href="">Kenzo</a> and <a href="">Rodarte</a> will be amongst designers stocked at the retailer, as well as a forthcoming collaboration with <a href="">Topshop</a>. Products specially developed in honour of the Games including <a href="">Proenza Schouler</a> and <a href="">Chloë Sevigny</a> will also be on sale. "Bringing Opening Ceremony to Covent Garden is an important next step in the growth of our company," Humberto Leon and Carol Lim - co-founders of Opening Ceremony - told WWD. "In the last 10 years since we first opened our doors on Howard Street in New York, Opening Ceremony has expanded to Los Angeles and Tokyo, but we have had our hearts set on London since the beginning.

Covent Garden is an historic, global shopping destination and we're looking forward to what Opening Ceremony will add to its exciting future." <a href=""> READ OUR INTERVIEW WITH THE OPENING CEREMONY DUO</a> The pop-up will close at 31-32 King Street in autumn and be replaced by a larger store at 35 King Street. <a href=""> SEE FASHION'S OLYMPIC AMBITIONS</a> Updated Monday April 2, 11.40am: <a href="">Prada</a> will sponsor the Italian national sailing team at the 2012 <a href="">Olympic</a> and Paralympic Games. The Italian label will supply the athlete's uniforms, as well as the uniforms for the team's technical staff, and its logo will appear on the hulls and sails of all competing boats and team support vessels.

<a href=""> SEE STELLA'S TEAM GB KIT</a> This isn't the first time Prada has been involved with the sport, previously sponsoring four America's Cup campaigns, and several international competitions - and past experiences have equipped the brand with specific knowledge of racing apparel, after years of in-depth research into materials, manufacturing techniques and fittings. "Olympic classes are an irreplaceable step to allow a sailor's talent to bloom," Prada ceo <a href="">Patrizio Bertelli</a> said. "However, the high potential - in terms of communication as well - of Olympic sailing is too often neglected, or underestimated. For a brand like Prada, which is so closely connected to the top level of this sport, it thus comes naturally to encourage and support those sailors who may play a key role in other challenges in the future." <a href=""> SEE THE LATEST PRADA SHOW</a> "We are extremely proud to have Prada as a sponsor," Carlo Croce, the president of the Italian Sailing Federation, said. "The Prada brand is not just a flagship of Italy worldwide, but it has always been very closely connected to our sport and has nearly become synonymous with major sailing challenges.

Hence, this agreement reaches beyond a classic sponsorship arrangement, to become a full-fledged partnership. Patrizio Bertelli is an excellent sailor, very competent in all fields, and his advice will be extremely valuable for us." Updated Monday March 26, 9.16am: <a href=""> David Beckham</a> considers his role in helping London secure its 2012 <a href="">Olympic</a> bid one of his all-time personal highlights. The footballer-cum-designer was part of the team, led by Lord Sebastian Coe, who lobbied for the capital to host this summer's forthcoming games. "I was humbled by it," he told US Vogue of Lord Coe's offer. "I get goosebumps even speaking about it. It was one of the most rewarding things I've done outside my career. It's exciting, especially for me, being an East Ender.

Hopefully, I'll be available to be selected for the [football] team, because you can have three overage players." <a href=""> SEE DAVID BECKHAM'S STYLE IN PICTURES</a> Updated Friday March 23, 11.52am: <a href="">Giorgio Armani</a>, who is creating the kit for the Italian Olympic team, has launched a new campaign starring international Olympic athletes - featuring middle distance runner Emily Pidgeon and BMX cyclist Liam Phillips, both of whom are from the UK; French gymnast Hamilton Sabot; water polo player Matteo Aicardi; volleyball player Paola Croce; fencer Andrea Cassarà; high jumper Antonietta Di Martino; swimmer Luca Dotto and rhythmic gymnast Anzhelika Savrayuk - all from Italy. The group will front in the brand's sportswear label EA7.

<a href=""> SEE FASHION'S OLYMPIC DESIRES</a> Updated Friday March 23, 10.22am: Stella McCartney has responded to comments in today's press that the Union Jacks seen on her <a href=""> Team GB Olympic kit</a> don't feature enough of the flag's conventional red, white and blue colours. The designer instead opted for a solely blue variation. "I see many feel as strongly about the Union flag as I do!" she <a href="#!/search/stella%20mccartney" >Tweeted last night</a>. "The design actually uses more red & shows more flag than any Team GB kit since '84." <a href=""> SEE STELLA'S TEAM GB KIT HERE</a> McCartney told us yesterday that the decision not to use the flag's conventional colour combination came from a desire to make British Olympic athletes easily identifiable. "I was aware of the fact that it's something that might be overused in the build-up to the Olympics, in taxis, on cushions and mugs, so I wanted to do something different with it - but that was still respectful of its beauty," McCartney said.

"Actually, the colours of the Union Jack are similar to a lot of other flags and the athletes really wanted to feel identifiable as Team GB, so I just used different colours to say the same thing." SEE WHAT ELSE MCCARTNEY TOLD US BELOW Updated Thursday March 22, 1.15pm: <a href=""> Stella McCartney</a> unveiled her Adidas Team GB kit for the London 2012 Olympics this morning in a show at the Tower of London. "I felt quite emotional watching it," McCartney told us after the show. "I've been working on this for two years now. I felt so proud of the athletes more than anything and it really felt as if, 'woah, this is actually happening now'. It's really exciting and the whole thing is happening in our city!" <a href=""> SEE THE OLYMPIC KIT HERE</a> The collection was modelled by over 30 athletes - from basketball players and footballers to swimmers and Paralympic sprinters. McCartney - who was there in person to present the kit - took her inspiration from the Union Jack flag, which adorned each look.

Sequinned variations covered leotards, while printed versions came on T-shirts and jackets. It was patriotic, exciting, fantastically uplifting and made us very proud to call London our home. "I know I'm biased, but it really is one of the most iconic flags," said McCartney of the design. "Working on the kit was, a lot of the time, not about being a fashion designer - it was about creating something for the nation and the Union Jack seemed like the right place to start. I was also aware of the fact that it's something that might be overused in the build-up to the Olympics, in taxis, on cushions and mugs, so I wanted to do something different with it - but that was still respectful of its beauty. Actually, the colours of the Union Jack are similar to a lot of other flags and the athletes really wanted to feel identifiable as Team GB, so I just used different colours to say the same thing." <a href=""> SEE STELLA'S OLYMPIC AMBITION</a> For McCartney, who has collaborated with Adidas since 2004, working with the athletes was her favourite element of the project.

"Having the opportunity to work with these incredible human-beings was just amazing," she said. "And the challenges of some of the restrictions of creating this type of sportswear were really exciting too. For example, with gymnastics you're very much judged according to personal taste. The gymnasts would say to me, 'it would be better if the lines were straight - if I wobble, I don't want my clothes to look like I am.' So, I was mindful of things like that." <a href=""> SEE MCCARTNEY'S OLYMPIC COLLECTION</a> Unsurprisingly, the designer can't wait for the games to start. "It's hard to pick what sport I'd like to see the most," she said. "When you've worked so closely with each discipline, it makes it difficult. I'd really like to see the cyclists though - I spent a lot of time at the Velodrome in Manchester. But then, I'd love to see the Paralympics too. Whether it's on the television or in person, I'm excited about seeing all of it." Join Stella McCartney at the first ever Vogue Festival in April. Buy your tickets <a href="" >HERE</a>.

<a href=""> SEE STELLA MCCARTNEY'S STYLE, THEN AND NOW</a> Updated Thursday March 22, 10.02am: Edgy New York label Opening Ceremony is the latest label to embrace Olympic fever - by launching a new collection in collaboration with Adidas Originals. Although details of the range are not yet confirmed, the offering will be available in stores from July. <a href=""> READ OUR INTERVIEW WITH THE OPENING CEREMONY FOUNDERS</a> Updated Thursday March 15, 2.40pm: Team GB and Paralympics GB 2012 ambassador the <a href=""> Duchess of Cambridge</a> paid a private visit to the Olympic Park in Stratford this morning to meet the Team GB women's hockey squad. The young royal, who used to play hockey herself at school and was captain of her team at Marlborough College, even tried her hand at the game - wearing a pair of brightly-coloured cropped jeans and a Team GB zip-up jacket. "I was really looking forward to coming here but now I am here and have discovered I have to play, I am not feeling so confident," the Duchess told the hockey team, the Daily Mail reports.

"The last time I played was 2005, maybe. It feels like I haven't held a stick for 10 years. This is going to be so embarrassing. My brain thinks I can do all these wonderful things but my body just doesn't play ball. "The colour of the pitch is, well, eye-catching," she added referring to the arena's blue turf. "My trousers really clash." <a href=""> SEE THE DUCHESS' LATEST LOOKS</a> Updated Tuesday March 13, 11.51am: <a href=""> Samantha Cameron</a> and <a href=""> Michelle Obama</a> are teaming up to celebrate the London 2012 <a href="">Olympics</a> this week, as part of Prime Minister David Cameron's visit to the White House. Today, the First Ladies will attend an Olympic-themed event at American University in Washington - along with a number of school children from the local area and a host of Olympians and Paralympians, WWD reports.

The pair will also talk to students from Elizabeth Seton High School in Maryland, and National Cathedral School in Washington, and from London school Elizabeth Garrett Anderson - an institute that Obama visited in 2009, during a trip to the capital. <a href=""> SEE MICHELLE OBAMA'S STYLE FILE</a> <a href=""> SEE CAMERON'S FASHION EVOLUTION</a> Updated Monday March 5, 12.35pm: Adidas 2012 Olympic Team creative director <a href="">Stella McCartney</a> says that there is more to her Olympic design job than you might think. "Actually there is this other side to the <a href="">Olympics</a>, when these guys are trapped in a village for two weeks and cannot leave campus, and it is really interesting, the psychology of that, and how they want to be seen by their peers," she told Sunday Times Style. The British designer believes her role has catapulted her into "a different league", but her priority is still clear: "My main concern is to do my country proud," she said.

<a href=""> SEE MCCARTNEY'S STYLE EVOLUTION</a> Updated Wednesday February 29, 11.54am: The <a href="">British Fashion Council</a> has finally offered details of its Britain Creates: Fashion & Art Collusion project, an initiative that will merge the fashion and art worlds. Designers including <a href="">Matthew Williamson</a>, <a href="">Giles Deacon</a> and <a href="">Paul Smith</a> will work with illustrious artists, featuring Mat Collishaw, Charming Baker and Gavin Turk, to make one-off works of art, to be showcased at a V&A exhibition from July 6 until 29. <a href=""> READ THE FULL STORY HERE</a> Updated Thursday February 23, 10.34am: Marks & Spencer is embracing Olympic fever by teaming up with Adidas to create a capsule collection of Team GB-branded women's sportswear. The eight-piece monochrome line will feature zip-through jackets, T-shirts, sleeveless tops, leggings and jogging bottoms - all bearing the event's official logo. The range is available to buy now.

<a href=""> SEE MCCARTNEY'S TEAM GB COLLECTION</a> Updated Monday February 13, 10.18am: In line with New York Fashion Week, Ralph Lauren has unveiled Team USA's Olympic Village collection - including an additional uniform to be worn at the opening and closing ceremonies. As well as the designer's renowned pony emblem, the sportswear features a retro logo used for London's 1948 Games and the number 12 on the sleeve. American Olympians and Paralympians including swimmer Ryan Lochte have been chosen to front the range. "We are giving people something that's commemorative, something they can hold on to that's a piece history," David Lauren told the Telegraph. "It's a privilege to play a part in the London 2012 Olympics, and to celebrate the achievements of these athletes with the rest of the world." Britain and Italy are set to reveal their own Olympic uniform in the next few weeks - designed by <a href="">Stella McCartney</a>and Giorgio Armani respectively - as well as Jamaica, who's Puma kit has been designed by Bob Marley's daughter, <a href="">Cedella Marley</a>.

"We're going to burn up the tracks," said Marley. "I think we're going to stand out a little bit more in 2012." <a href=""> READ OUR INTERVIEW WITH MARLEY</a> Updated Thursday February 9, 10.02am: <a href="">Stella McCartney</a> has once again opened up about how it feels to be designing the Adidas 2012 Olympic Team GB kit. "The Olympics had taken up a lot of time but it's an incredible project, it's amazing," she said in a talk with Alexandra Shulman last night. "I am so proud to do it - it almost makes me a little emotional!" <a href=""> READ WHAT ELSE STELLA TOLD US</a> McCartney first teamed up with Adidas when she used one of the label's trainers in her first ready-to-wear collection. The brand then contacted her about creating a range for their Originals line, but McCartney asked to work on the performance range instead - believing that was more of a challenge and less established. She added that women's sportswear was always a category largely overlooked by the fashion industry. "I always felt it was an afterthought," she said.

"It was always the men that got the really cool stuff in the really good colours - we always had the My Little Pony colours. It never looked that impressive and I always got a bit embarrassed if I got caught on the way to the gym. I wanted to challenge that. I got really excited about educating women with what they could work out in. I don't think you should sacrifice style for sport." The Olympics aside, McCartney believes sportswear is an integral part of her label's aesthetic. "The reason I do sportswear is because I love it - it's part of my design ethos, so I do always touch on sportswear in my collections, I tend to do feminine, masculine and sportswear. I love the edge that it gives a collection - it takes it down if things get too fancy on a Parisian runway. Sometimes you just need to cut them and slice them with a great neoprene or a bold colour.

So for me, sportswear is a great way of bringing down a collection if things get too fancy." <a href=""> SEE MCCARTNEY'S STYLE EVOLUTION</a> Updated Monday January 31, 8.35am: <a href="">Selfridges</a><span class="apple-converted-space"> is getting in on the Olympics excitement by launching a collection of very fashionable survival kits, created by the industry's leading names including <a href="">Paul Smith</a>, <a href="">Phillip Lim</a>, <a href="">Vivienne Westwood</a> and <a href="">Anya Hindmarch</a>. Each label will gather together their picks of must-have items to see shoppers through this sporting summer - expect Wallpaper City Guides, CDs, books and trainers. The limited edition range will launch in June 21.

<a href=""> SEE SELFRIDGES' JUBILEE PLANS</a> Updated Friday January 20, 3.47pm: A "fashion hub", an "innovation city" and a sports-based retail, events and leisure space are among the shortlisted ideas to move into the expansive Olympic space once the 2012 Games have ended. The Olympic Park Legacy Company has narrowed down the trio from a long list of 10, which were chosen from 45 initial proposals. Although plans are still vague, it is speculated that the "fashion hub" would replace the broadcast and press centre space, offering offices, manufacturing and creative uses, a fashion college, as well as an etail and media centre. "The Queen Elizabeth Olympic Park is already generating a huge amount of commercial interest and the calibre of our shortlist is testament to that," said OPLC chief executive Stuart Altman.

"We have three dynamic bids focused on the creation of thousands of jobs and training opportunities, along with links to Tech City." <a href=""> SEE FASHION'S OLYMPIC DESIRES</a> Updated Tuesday January 17, 2.17pm: <a href="">Dunhill</a> is the latest label to hire Olympians to front its latest campaign, recruiting the help of retired rower and four-time Olympic gold medallist Sir Matthew Pinsent, double gold medal-winning Olympic sailor Iain Percy and two-time European silver medallist and Commonwealth Games Champion gymnast Louis Smith. The trio feature in the British brand's Voice adverts, shot by David Sims, with each image bearing their individual tips on how to make it as an athlete. <a href=""> SEE HOW TO CELEBRATE BRITAIN'S BIG YEAR</a> Updated Wednesday January 11, 12.28pm: The Olympic torch, created by Barbara Osgerby, has been nominated for the Design of the Year Award - with competition from Sarah Burton's McQueen royal wedding dress and a wind-propelled landmine detonator, to name just a few.

The Design Museum's annual awards cover a number of categories, including fashion, architecture, furniture and transport. The final winner will be announced on April 24. <a href=""> READ THE FULL STORY HERE</a> Updated Tuesday January 10, 11.41am: <a href="">Stella McCartney</a> says her role as creative director of the Adidas 2012 Olympic Team GB range has challenged her as a designer in more ways than one. <a href=""> READ MORE ABOUT HER ROLE HERE</a> "I love the opportunity to stretch that side of design," she told Christa D'Souza in the <a href=""> February issue of Vogue</a>. "I love that you can have the language between two worlds of technology and fashion, because I don't think many designers get to do that. "And do you know what's quite funny?" she added, "Doing the fittings for men. Quite out of my comfort zone. I'm like 'Oooh, where do I look?

What do I do now?'" <a href=""> READ WHAT ELSE STELLA TOLD US HERE</a> <a href=""> SEE THE BEST OLYMPIC FASHION BUYS</a> Updated Thursday January 5, 9.18am: <a href="">Paul Smith</a> is joining the Olympic action by launching a range of stamps for the Isle of Man post office, inspired by his good friend; Olympic cyclist, and Isle of Man native, Mark Cavendish. <a href=""> READ THE FULL STORY HERE</a> Updated Tuesday January 3, 10.01am: As 2012 gets underway, not even the beauty industry is immune to Olympic excitement - with a host of the Games' athletes being named as beauty ambassadors. Olympic and World Champion track cyclist Victoria Pendleton will front Pantene Pro-V's Smooth & Sleek range, heptathlete Jessica Ennis will represent Olay Essentials and swimmer Kerri-Anne Payne will be the face of Max Factor False Lash Effect Gold Mascara.

<a href=""> SEE WHAT THE ATHELETES SAID ON THEIR NEW ROLES</a> Updated Wednesday September 21, 11.41am: British Fashion Council chairman <a href="">Harold Tillman</a> has outlined the fashion industry's plans for the 2012 Olympic Games, starting with a new initiative entitled Britain Creates - which will see designers and artists team up to create a new exhibition, opening next June. <a href=""> READ MORE ABOUT THE INITIATIVE HERE</a> Updated Thursday June 30, 10.15am: Links of London has been named the official jewellers of next year's Olympic Games. Athletes will wear jewellery by the brand as they compete, and fans can celebrate the event by sporting the label's dedicated commemorative pieces. <a href=""> SEE THE COLLECTION IN FULL HERE</a> Updated Thursday June 30, 10.32am: Links of London's new Olympic ambassador cyclist <a href="">Sarah Storey</a> has shared her account of shooting for the <a href=""> July issue of Vogue</a>.

<a href=""> READ OUR INTERVIEW HERE</a> <a href=""> GO BEHIND THE SCENES AT JESSICA ENNIS' VOGUE SHOOT</a> ADVERTISEMENT Updated Wednesday March 16, 10.56am: The excitement has begun for the 2012 Olympic Games, as <a href="">Zandra Rhodes</a> gets set to design the costume for a 33-foot Lady Godiva puppet - being built in celebration of next summer's event. The model will be unveiled in July next year.

<a href=""> SEE RHODES' GODIVA SKETCH HERE</a> YOU SHOULD SEE: <a href=""> Who would play what in the fashion Olympics...</a> YOU SHOULD SEE: <a href=""> Stella McCartney's Team GB Olympic kit...</a> arrowup London 2012 Olympics: the fashion Olympics - Telegraph London 2012 Olympics: the fashion Olympics London 2012 is already being billed as the most stylish Olympic Games ever Image 1 of 3 (L-R): Christine Ohuruogu, Jody Cundy, Eleanor Simmonds, Shanaze Reade, Phillips Idowu, Jessica Ennis, Louis Smith, Jonnie Peacock and Heather Fell as Adidas unveil the British Team Kit designed by Stella McCartney Photo: PA Image 1 of 3 (L-R): Swimmer Ryan Lochte, decathlete Bryan Clay, rower Giuseppe Lanzone and soccer player Heather Mitts modelling the the official Team USA uniform designed by Ralph Lauren Photo: AP Stella McCartney's Olympic uniforms - Photo 1 - Pictures - CBS News Stella McCartney's Olympic uniforms British triple jumper Phillips Idowu, left, and heptathlete Jessica Ennis, right, pose with fashion designer Stella McCartney during the unveiling of the

 new British Olympic Team GB kit designed by McCartney in London on March 22, 2012.

Credit: CARL COURT British athletes, from left, 400m runner Christine Ohuruogu, Paralympic cyclist Jody Cundy, Paralympic swimmer Eleanor Simmonds, BMX cyclist Shanaze Reade, triple jumper Phillips Idowu, heptathlete Jessica Ennis, gymnast Louis Smith, Paralympic sprinter Jonnie Peacock and modern pentathlete Heather Fell pose in the new British Olympic Team GB kit designed by Stella McCartney during an unveiling in London on March 22, 2012. Credit: CARL COURT/AFP/Getty Images British triple jumper Phillips Idowu, left, and heptathlete Jessica Ennis pose for photographers in front of a depiction of the British Union Flag during the launch of the team kit that will be worn by British athletes at the London 2012 Olympic and Paralympic Games at the Tower of London in London, on March 22, 2012. The kit was designed by British fashion designer Stella McCartney.

Credit: AP Photo/Matt Dunham From left, British Paralympic swimmer Eleanor Simmonds, triple jumper Phillips Idowu, gymnast Louis Smith and heptathlete Jessica Ennis pose for photographers with British fashion designer Stella McCartney, center, during the launch of the team kit that will be worn by British athletes at the London 2012 Olympic and Paralympic Games in London, March 22, 2012. The kit was designed by McCartney. Credit: AP Photo/Matt Dunham British designer Stella McCartney poses for photographers during the unveiling of the new British Olympic Team GB kit she designed in London on March 22, 2012. Credit: CARL COURT/AFP/Getty Images British triple jumper Phillips Idowu, left, and heptathlete Jessica Ennis, right, pose for photographers with designer Stella McCartney during the launch of the team kit that will be worn by British athletes at the London 2012 Olympic and Paralympic Games in London, March 22, 2012. The kit was designed by McCartney.

Credit: AP Photo/Matt Dunham British triple jumper Phillips Idowu poses for photographers at the launch of the team kit that will be worn by British athletes at the London 2012 Olympic and Paralympic Games in London, March 22, 2012. The kit was designed by British fashion designer Stella McCartney. Credit: AP Photo/Matt Dunham Triple jumper Phillips Idowu and heptathlon athlete Jessica Ennis on stage at the official British team kit launch for the London 2012 Olympic and Paralympic Games, designed by Stella McCartney and created by Adidas, on March 22, 2012, in London. Credit: Warren Little/Getty Images British heptathlete Jessica Ennis poses in the newly unveiled British Olympic Team GB kit designed by Stella McCartney during a photocall in London on March 22, 2012. Credit: CARL COURT/AFP/Getty Images British gymnast Louis Smith athletes poses on a pommel horse in the newly unveiled British Olympic Team GB kit designed by Stella McCartney during a photocall in London on March 22, 2012.

Credit: CARL COURT/AFP/Getty Images From left, beach volleyballer Shauna Mullin, Paralympic sprinter Stefanie Reid, long jumper Chris Tomlinson, 400m runner Christine Ohuruogu and beach volleyballer Zara Dampney on stage at the official British team kit launch for the London 2012 Olympic and Paralympic Games, designed by Stella McCartney, on March 22, 2012, in London. Credit: Richard Heathcote/Getty Images Triple jumper Phillips Idowu, archer Larry Godgrey, wheelchair racer Shelly Woods and heptathlete Jessica Ennis on stage at the official British team kit launch for the London 2012 Olympic and Paralympic Games, designed by Stella McCartney, on March 22, 2012, in London. Credit: Richard Heathcote/Getty Images British athletes pose in the newly unveiled British Olympic Team GB kit designed by Stella McCartney during a photocall in London on March 22, 2012.

Credit: CARL COURT/AFP/Getty Images Stella McCartney to design UK Olympic uniforms 2016 - Design - Fashion-news Stella McCartney to design UK Olympic uniforms 2016 Wednesday, 23 July 2014 Stella McCartney has again been chosen to design Great Britain's official team uniform and kit for the Olympic Games to be held in Brazil in 2016. According to sources the kit would reflect a lot of patriotism, just like the previous designs for the London 2012 kit. McCartney's first Olympic kit was two years in the making, with the design focussed on the Union flag, broken down and reconstructed with a modern and contemporary twist. In 2012, Adidas was the official sportswear provider for Teams GB and Paralympics GB. Stella McCartney is the creative director of the Adidas Olympic project. Advertisement

Question: Who designed the Team GB uniforms for the 2012 Olympic Games?
Answer: Stella McCartney