Apple Watch to launch April 24: event recap FacebookEmail Twitter Google+ LinkedIn Pinterest Apple Watch to launch April 24: event recap Apple will host an event in San Francisco Monday where it is widely expected the tech titan will reveal more details about its first wearable computing device. Apple will likely reveal more details on Apple Post to Facebook Apple Watch to launch April 24: event recap Apple will host an event in San Francisco Monday where it is widely expected the tech titan will reveal more details about its first wearable computing device. Apple will likely reveal more details on Apple Check out this story on USATODAY.com: CancelSend A link has been sent to your friend's email address. Posted! A link has been posted to your Facebook feed. 23 To find out more about Facebook commenting please read the Conversation Guidelines and FAQs Apple Watch to launch April 24: event recap Brett Molina , news Published 10:08 a.m. ET March 9, 2015 | Updated 7:37 p.m. ET March 9, 2015 CLOSE x Share Jefferson Graham gives his first impressions of the new, two-pound MacBook, which has more battery power and a new USB connector.

Chris Wiggins for USA TODAY Apple Watch apps will be available with iOS 8.2. (Photo: Apple) Apple announced Monday it will launch its Apple Watch -- the company's first leap into the competitive wearables market -- on April 24. Pre-orders for the device start April 10. The smartwatch starts at $349, with the higher-end Edition model starting at $10,000. The company also unveiled updates to Apple TV, which includes a lower price, as well as a revamped MacBook. Scroll down for an up-to-the-minute recap of the event. — Marco della Cava (@marcodellacava) March 9, 2015 2:35 p.m.: Cook wraps up the Apple event. Thanks for following our coverage! 2:30 p.m.: The standard watch starts at $549 and goes all the way to $1,049 depending on the type of band used. The 42mm version starts at $599 and goes all the way to $1,099. The Apple Watch Edition, which includes an 18-karat gold body, will start at $10,000.

Pre-orders start on April 10, as will previews at Apple stores. Cook says the watch launches on April 24 in select countries, including the U.S., U.K., and China. 2:27 p.m.: The Apple Watch Sport will start at $349, with $399 for the larger watchface, says Cook. 2:23 p.m.: Now for the biggest question: how's the battery life? Cook says the Watch will last up to 18 hours with regular use. It also features a magnetic connector for charging. Cook breaks down the aluminum body of the Watch in a video. 2:22 p.m.: Cook says users will use their iPhone to see apps and download them. An Apple Watch app is where users can download apps or how-to instructions. There are also settings options. It will launch with iOS 8.2, available today. CLOSE x Share Apple unveils it's long awaited watch. Jefferson Graham tries one out. Chris Wiggins for USA TODAY 2:20 p.m.: Some of the smart home features on Apple Watch are shown, including an app where users can view a live feed from within their home and opening the garage door. Really cool.

2:19 p.m.: Hotel company SPG will leverage Apple Watch, allowing users to transform the wearable into a hotel key. Shazam is also available on the Watch, so users can quickly identify unknown songs. It appears most of the popular apps available on iPhone will work on the Watch. 2:16 p.m.: Other apps available on the watch include Instagram, where users can view photos directly from the device, scrolling with the Digital Crown on the side. For phone calls, users have two options, either hang up the call or mute. Lynch demonstrates Uber, where users can summon a car directly from the watch. The Watch also works with Passbook, allowing users to display their boarding pass and scan straight from the watch. "One less thing to hold on to while at the airport," says Lynch. 2:12 p.m.: Using the command "Hey Siri," Lynch checks out the weather for an upcoming trip to New York and reminds himself to bring an umbrella. Siri automatically pulls up a forecast and sets a reminder for the umbrella, prompted only through voice commands. Users also have optional alerts that tell them to stand up in case they sit too long.

As for Apple Pay, users double tap the side button to pull up credit cards then tap the sensor to pay. 2:08 p.m.: Cook breaks down more of the features of the Apple Watch, including Apple Pay, voice commands with Siri and notifications on the device. They include sports scores, Facebook updates and news. Kevin Lynch takes the stage to discuss some of the apps available on Apple Watch. He swipes the touchscreen upward to view stock prices, baseball scores, upcoming flights and trending topics on Twitter. Apple leverages iPhone to help doctors research 2:06 p.m.: Burns joins the stage to share her experience using the Apple Watch during her half-marathon. Burns says she plans to run a marathon in the U.K. hoping to beat her record of just under 4 hours. "Apple Watch is going to get me there," she says. "Four marathons for you, zero for me," Cook quips. That makes two of us. 2:04 p.m.: Cook introduces a video with model Christy Turlington Burns, who received early access to Apple Watch, and was the first person to finish a half-marathon using the device.

"I can already see how this is going to be an important part of my life," she says in a video recounting a recent race. 2:01 p.m.: The Watch will include a new Workout app where users pick an exercise, and the device provides detailed metrics such as distance and calories burned. 1:59 p.m.: "I've been wanting to do this since I was 5 years old," says Cook as he unveils the Watch's ability to answer calls. A side button can bring up contacts, and connect Apple Watches through Digital Touch. Users can sketch a picture, for example, and watch it animate on a friend's watch. Users can send heartbeats or tap watches to get a friend's attention. Cook also calls the Watch "a comprehensive health and fitness companion." It will track daily movement, exercise time and sends reminders if you're sitting too long. 1:56 p.m.: Cook breaking down some of the watchfaces, including ones that display calendar items, weather or that simply shows the time. Cook says users can add many details to any face, such as weather, a stopwatch and plenty more information.

The Watch includes a feature, Glances, to quickly check frequent items like the calendar, music and your heart rate. The screen shows a heart rate of 60 beats per minute. "This is clearly not my heart rate at this time," Cook jokes. 1:53 p.m.: Now comes the big stuff: Apple Watch, which Cook says "is the most personal device we've ever created." "It's not just with you, it's on you," says Cook. 1:51 p.m.: The new MacBook with 12-inch retina display will start at $1299, with a next-level model at $1,599. It ships April 10. The MacBook Air is also receiving updated processors, while the MacBook Pro will add the Force Touch trackpad and updated battery life. 1:48 p.m.: Apple is now hosting a video with design chief Jony Ive, who is breaking down how it created the latest MacBook. 1:45 p.m.: Schiller also envisions a MacBook where users rarely take advantage of wires. Everything can be done wirelessly, from uploading photos to listening to music. One connector called USB-C will combine power charging with multiple other ports normally found on most laptops.

MacBook will be available in silver, space grey and gold. 1:43 p.m.: The MacBook will use asymmetric battery technology, using contoured battery cells fashioned as terraced sheets to add 35% more battery space, says Schiller, noting it will boast all-day battery life (up to 9 hours wireless Web, up to 10 hours iTunes movies playback). 1:39 p.m.: The display will carry a 2304 x 1440 resolution, featuring more than 3 million pixels, says Schiller. The MacBook display will also consume 30% less energy. The trackpad has been revamped with glass multitouch and taptic feedback when clicking. Schiller says users will be able to easily click anywhere on the trackpad. Four sensors underneath the pad can measure ranges of pressure, such as a Force Click that can perform tasks such as pulling up a Wikipedia page on a Web browser or creating a calendar entry from an iMessage. 1:35 p.m.: Apple's Phil Schiller takes the stage to talk MacBook, which weighs 2 pounds and measures at 13.1 mm thickness, making it 24% thinner than the latest MacBook Air.

The keyboard has been redesigned as well, says Schiller, The keyboard includes a butterfly mechanism underneath the keys that will make it "much more precise and accurate," he says. 1:33 p.m.: "We challenged ourselves to reinvent the notebook," says Cook before introducing the latest MacBook notebook computer. "Can you even see it?" Cook jokes. "I can't even feel it!" 1:30 p.m.: Cook moves next to the Mac. "This is the strongest Mac lineup we've ever had," says Cook. He notes for the last 10 years, Mac has outgrown the personal computer industry. Cook says MacBook sales have grown 20% year-over-year, compared to a 2% decline for the overall notebook business. 1:27 p.m.: ResearchKit will be open source, making it more accessible to a wider group of developers. It will be available next month, with the first five apps launching today. 1:22 p.m.: ResearchKit offers apps based on specific conditions, such as managing breast cancer, diabetes and asthma.

Mount Sinai Hospital and Weill Cornell Medical College teamed up on an Asthma Health app, swabbing sections of the city for pathogens and mapping it to discover triggers in a specific area. Also noted: Apple will not be able to see any data transmitted through ResearchKit apps. 1:17 p.m.: Cook addresses HealthKit, Apple's suite of health apps for iOS 8, noting it will be used more in medical research. Among the challenges with medical research is seeking volunteers and seeking feedback from participants. Apple unveils ResearchKit, a framework aimed at medical research, allowing developers to create apps and use the iPhone as a powerful diagnostic tool. 1:15 p.m.: Cook says every major car brand will commit to offering CarPlay, the company's version of iOS built for vehicles. As for HomeKit, the suite of tools for smart homes, is expected to add more partners over the course of the year. 1:13 p.m.: Cook shifts to the iPhone, noting customer satisfaction for the iPhone 6 and 6 Plus, launched last fall, reached 99%.

On Apple Pay, which also debuted last year with the new smartphones, Cook says more than 2,500 banks support the payments service, while the number of locations that accept Apple Pay has tripled to more than 700,000. 1:10 p.m.: Cook says 25 million Apple TV devices have been sold so far. Apple says they will lower the price of Apple TV to $69, from its original price of $99. "Apple TV will reinvent the way you watch television, and this is just the beginning," says Cook. 1:08 p.m.: HBO Now will launch in early April for $14.99 a month. The first month will be free to those who subscribe in April, timed to the arrival of the next season of Game of Thrones launching April 12. 1:07 p.m.: Cook introduces Richard Plepler, CEO of HBO to offer some "exciting news." Plepler joins the stage to unveil the company's standalone streaming service, HBO Now. Apple will be exclusive partner at launch. 1:06 p.m.: Cook begins with Apple's set-top box, Apple TV. More specifically, he discusses HBO.

"We love HBO," says Cook. 1:04 p.m.: Apple CEO Tim Cook joins the stage to start the show, detailing the company's newest store in China. "This is the way we love to see our stores," says Cook, showing images of hundreds of customers exploring Apple devices. Cook says Apple opened six stores in China in the last six weeks alone. Apple has 21 open in China, with hopes to open 40 by the middle of next year. Overall, more than 120 million customers visited Apple stores last quarter. Update at 1:02 p.m. ET: Apple kicks things off with a video montage exploring an Apple store in China, a key market for Apple and several other tech companies. It's the usual scene: customers lining up to buy the iPhone. Lots of cheering, clapping, fun times. ORIGINAL STORY With Apple Watch expected to launch in the first half of this year, we'll likely learn more about the smartwatch's pricing and availability. And as with any other Apple event, multiple rumors have contributed to the buildup toward this reveal event. Got some extra rest for today's event. Slept in 'til 4:30.

— Tim Cook (@tim_cook) March 9, 2015 Here's a look at what we know -- and don't -- leading up to the Apple Watch event: THE BATTERY This is by far the biggest question surrounding Apple Watch leading up to this event. Are we getting a smartwatch lasting several days like a Pebble or a 1-2 day cycle similar to smartphones? According to TechCrunch , battery life will go for at least a day, and will take two hours to charge. Also, in an effort to conserve juice, the watch will reportedly stop sending notifications when it hits 10% of battery life left. Speaking of power conservation, The New York Times reports Apple Watch will offer a feature called "Power Reserve," where the watch runs on low energy and will only display the time. CLOSE Last Slide Next Slide THE FEATURES Let's start with the features we know: the Digital Crown for zooming in and out on apps or pressing like a button. It also a heart-rate sensor, accelerometer and "haptic feedback," subtle vibrations that alert users to everything from a text message to a turn from GPS navigation. Monday's event should offer a deeper dive into available apps.

As for what's rumored, 9to5Mac has a comprehensive review of some features Apple could announce. Among them: Heart Rate Glance to let users view their heart rate any time, other "glances" including weather and calendar, and a companion app for iPhones that let users manage the Watch's apps and settings. WHO TO FOLLOW USA TODAY will have team coverage of the Apple Watch reveal. Follow our Money and Tech staff Twitter list to stay updated, or switch the tab below to say "USA TODAY." <!--iframe--> Why the Apple Watch Launch Is One for the History Books Why the Apple Watch Launch Is One for the History Books {{article.article.images.featured.caption}} Opinions expressed by Forbes Contributors are their own. Full Bio The author is a Forbes contributor. The opinions expressed are those of the writer. Loading ... Loading ... This story appears in the {{article.article.magazine.pretty_date}} issue of {{article.article.magazine.pubName}}. Subscribe Apple will instantly become the major player in the smartwatch market at 12:00:01 AM on April 24. Basically the second the Watch is officially available.

While Apple is no stranger to coming into a product category and quickly displacing the top dog, what will take place with the Apple Watch is something entirely new, even for Apple. The tech research firm ABIResearch is forecasting that Apple will ship 13.77 million units in 2015. Considering 28.1 million smartwatches of all brands will ship worldwide this year means Apple will immediately grab almost 50 percent of the entire market. Apple will ship almost 14 million Watches this year. ABI said early indicators suggest there were nearly 1 million pre-orders on April 10, the first day orders were accepted, over two million by the end of that week. For a little bit of perspective on how phenomenal the Watch launch is, Apple shipped only 378,000 iPods during that products first year on the market from October 2001 through the end of 2002, just under 1 million in 2003 and it wasn’t until 2005 that annual iPod shipments were higher than the number of Watches expected to ship this year.

Of course, sales ramped up a bit with Apple pumping out 54 million iPods in 2009. The iPad did jump out to a fast start with over 7 million shipping its first year in 2010 leaping to 32 million in 2011, but even the iPhonetook three years to surpass the numbers that the Watch will generate during its first year on the market. The Watch’s 13 million plus shipments are even more impressive when you consider it is a pure play luxury product that nobody in the world actually needs for any other reason than to just own one. And that is exactly what Apple wants as it moves to establish itself as a luxury brand. ABI expects the average price being paid for a pre-ordered watch to be well above the entry level $349 price tag. No, the Apple Watch won't be available on April 24 - Apr.

16, 2015 The Apple Watch won't be available on April 24 by David Goldman @DavidGoldmanCNN April 16, 2015: 2:00 PM ET What it's like to shop for the Apple Watch If you were hoping to buy the Apple Watch at an Apple Store on April 24, you will have to reset your watch alarm. Apple ( AAPL , Tech30 ) has changed its plans to make its new smartwatch available for purchase in stores next Friday. You can still pre-order one online, and you can make an appointment to try one on in an Apple Store. But you'll likely have to wait until June for your Apple Watch to ship to you. An Apple spokeswoman was unavailable for comment about why the change was made. With shipping dates for pre-orders starting in mid-May and extending into July for some Apple Watch models, there is no doubt a supply shortage. E-receipt company Slice Intelligence estimated that just under 1 million Americans pre-ordered an Apple Watch on April 10, the first day the watch became available for online ordering. Apple has faced supply shortages in the past, typically when it launched a completely redesigned model of an iPhone or an iPad.

For the Apple Watch, which is unlike any product Apple has ever made, it's expected that the smartwatch inventory would be tight. Suppliers had to make all new components for the watch since they didn't have the necessary parts lying around from previous versions. Apple removed the April 24 availability date from its website, and an Apple Store employee confirmed that the Watch would not be available for sale on that day. CNNMoney (New York) First published April 16, 2015: 2:00 PM ET Apple Watch Review -- Development, Release and Future -- The Motley Fool Apple Watch Review -- Development, Release and Future From rumors to launch, here's how Apple's latest new product came about. Daniel Sparks ( TMFDanielSparks ) Apr 19, 2015 at 12:37PM Still confused about how the Apple Watch came about, what it is, and what it means for Apple (NASDAQ: AAPL) stock? Then this timeline of key Apple Watch events, both past and present, is for you. Image source: Apple. The rumors Headlines carrying rumors of an Apple wearable device go back years.

But it wasn't until February 2013, when Bloomberg reported that the tech giant had "a team of 100 product designers working on a wristwatch-like device," that the hyper-active Apple rumor mill began to take the device seriously. The media dubbed the rumored device the iWatch, and speculation about the company's foray into wearable tech hit a new all-time high. But when would Apple finally take the wraps off this product? The first reliable prediction came from Re/code 's John Paczkowski last August. Remember back in June when I said Apple hoped to schedule a special event in October to show off a new wearable device? Remember how I also said this: "Could things change between now and fall? That's certainly possible." Turns out that was a prescient hedge, because things have changed. Apple now plans to unveil a new wearable alongside the two next-generation iPhones Re/code predicted the device would debut on September 9. The debut On September 9, 2014, Apple showed off the Apple Watch for the first time during a keynote. Following the announcement of Apple's iPhone 6 and iPhone 6 Plus, the device stole the show.

After playing the unveil video for the new device, Apple CEO Tim Cook received a standing ovation. Apple had just announced its first new product for a new category since the launch of the iPad in 2010. Apple CEO Tim Cook utters the three words made famous by Steve Jobs just before the Apple Watch unveil. Image source: Apple September 2014 keynote. Some of the key takeaways during the event were the watch's starting price of $349 and a host of tech specs, including the invention of a "digital crown" to make interacting with the interface easier, the device's "Taptic Engine," the S1 processor, a new way of communicating called "digital touch," and the inclusion of an accelerometer, a heart rate sensor, Bluetooth, and the ability to tap into an iPhone's GPS and Wi-Fi. Launch dates scheduled and final specs revealed Last month, during Apple's watch-focused Spring Forward event, Apple revealed most of the final specs for the Apple Watch, answering key questions about battery life, pricing, and availability.

The battery would last about 18 hours, and pricing for the three tiers of Apple Watch started at $349 for the sport model, $549 for its stainless steel version, and a whopping $10,000 for its 18-karat gold edition watches. As for availability, Apple announced 2 key dates: April 10: Apple Watch became available for pre-order, try-on, and display in Apple stores and department store shop-in-shops in Australia, Canada, China, France, Germany, Hong Kong, Japan, the U.K., and the U.S. After pre-orders began, the ship dates for Apple Watch quickly slipped to June. April 14: Apple Watch deliveries will begin in the same countries where customers could pre-order on April 10. The device is also supposed to go on sale at Apple stores and pop-up Apple locations in select department stores. But if ship dates for Apple Watch models of June or later are any indication of what in-store availability will look like on launch day, taking home an Apple Watch on April 14 that wasn't pre-ordered may be difficult or even impossible.

Shortly after Apple's Spring Forward event, it launched a "guided tours" section on its website where it thoroughly explains the features of Apple Watch in a series of videos. First weekend sales and Q2 financial results If Apple carries over its practice of announcing first-weekend iPhone sales to its Apple Watch launch, investors may get their first hard figure for Apple Watch sales on April 27, the Monday following the first weekend of Apple Watch deliveries. Of course, the delivery figure would be a reflection of supply -- not demand -- since slipping ship dates indicate production constraints. April 27 also happens to be the date of Apple's Q2 earnings call, so even if Apple doesn't reveal first-weekend deliveries for Apple Watch, management will likely give some insight into how well the product is being received by customers. Even if the Apple Watch turns out to be a success, it's going to be difficult for the device to have a meaningful impact on Apple's business. With Apple raking in about $200 billion in revenue per year, it would have to sell about 17 million Apple Watch units in calendar 2015 at an average selling price of $600 to budge the tech giant's top line by just 5%.

Daniel Sparks owns shares of Apple. The Motley Fool recommends Apple. The Motley Fool owns shares of Apple. Try any of our Foolish newsletter services free for 30 days . We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy . Author Apple Watch launches quietly at handful of big-city boutiques | Reuters Fri Apr 24, 2015 | 3:31 PM EDT Apple Watch launches quietly at handful of big-city boutiques By Yasmeen Abutaleb and Teppei Kasai | NEW YORK/TOKYO NEW YORK/TOKYO The Apple Watch launched quietly around the world on Friday without the usual frenzy or fanfare for an Apple Inc rollout, as a handful of boutiques in major cities like Tokyo and Paris sold the timepiece - but not for purchase at its own stores. Shops included The Corner in Berlin, Colette in Paris, Maxfield in Los Angeles and Dover Street Market in Tokyo and London. Apple courted the outlets to promote the watch as a fashion item rather than just another techie gizmo.

The watch has been on display in Apple stores since April 10, when it became available for preorder. Customers began receiving the smartwatch on Friday, though there were delays to June or later as Chief Executive Officer Tim Cook's first product has drawn more demand than expected. Paired with an iPhone, the watch allows users to check email, listen to music and make phone calls. It also tracks a person's health, for instance by monitoring heartbeats or tracking calories burned during a workout. A small group of Japanese tech addicts lined up in Tokyo to become the first to buy the watch, with about 50 people at electronic store Bic Camera in Tokyo's Ginza district while another 20 were at a shop of mobile carrier SoftBank Corp. "I buy one or two Apple products every time they release something new," Chiu Long, a 40-year-old IT worker from Taiwan, told Reuters, waiting at Bic. "I like to run, so the heart rate reader is progress." In Berlin more than 100 people stood in line at designer boutique The Corner on Friday morning. First to walk out with an Apple Watch Sport was Alex Anikin from Russia, who waited overnight in line outside the store.

"We came first at 11 yesterday, so (we have been waiting) 22 hours approximately," he told Reuters. At New York's Fifth Avenue Apple store, dozens of customers crowded around watch displays and demos, even though they could not purchase the watch there. FBR Capital Markets senior analyst Daniel Ives polled customers at the store and said about 15 percent were there to either try or better understand the watch, which he called a "good early sign." Several customers said they planned to buy the watch online after trying it, while others had already preordered it but had yet to see it in person. "I wanted to check it out for the first time," said Steve Sosebee, a 49-year-old nonprofit chief executive who preordered the $349 Sport version. "It has a lot of functions that are useful, especially the fitness." Reviewers say the smartwatch could make life easier for people on the move, but gave it poor marks for battery life and slow-loading apps. Technology lovers and investors keen to find out the watch's components were frustrated, with a tough resin coating protecting the core computing module from immediate scrutiny.

Gadget repair firm iFixit, which has successfully pried open other Apple products on their launch day, said the U.S. company also appeared to be promoting the watch's inner workings, complicating a detailed analysis of its origins from underlying parts suppliers. GOLD EDITION FOR $10,000 IN U.S. The lack of lines at Apple stores will make it hard to judge popular demand for the watch, which comes in 38 variations. U.S. prices range from $349 for the Sport version to $10,000 and more for the gold Edition. Prices are higher elsewhere, ranging from 399 euros to 18,000 euros ($432-$19,490) in Germany, and 299 pounds to 13,500 pounds ($452-$20,415) in Britain. A survey of 1,000 British consumers earlier this month by GfK, a market research firm, found 12 percent planned to buy a smartwatch in the next six months.

But nearly three-quarters (73 percent) said they were ready to pay no more than 299 pounds, the cost of the most basic version. Samsung Electronics Co Ltd, Sony Corp and LG Electronics Inc have released their own smartwatches, many powered by software developed by Internet company Google Inc. Apple has not released any numbers since it began taking orders on April 10, although many buyers were told their watches would not arrive for a month or more as the initial supply appeared to dry up. Wall Street estimates of Apple Watch sales vary widely. FBR Capital's Ives raised his estimate for 2015 this week to 20 million from 17 million, based in part on online order backlogs. The guesswork was backed up by sources on the ground in Taiwan, where many of the components in the Apple Watch are made. They told Reuters that Apple aims to ship at least 20 million this year. More than 3,000 apps are initially available for the Apple Watch, according to the company. These are software programs especially designed to work in the confines of the watch's tiny screen.

Germany's Porsche said it is the first carmaker to connect its vehicles to the Apple Watch, allowing drivers to control the car's ventilation remotely, ensure doors are locked and find it in a parking lot. Apple said on Wednesday that some customers will get watches faster than promised. (Additional reporting by Bill Rigby in San Francisco, Issei Kato in Toyko Rosanna Philpott in Berlin, Pascale Antonie in Paris and Melanie Burton in Melbourne; Writing by Eric Auchard in Frankfurt; Editing by Rachel Armstrong, David Stamp and Jeffrey Benkoe) ADVERTISEMENT 1/10 Apple Watches are pictured under a glass display table at the company's flagship store in Sydney April 24, 2015. Reuters/Jason Reed + 2/10 An Apple Watch is paired with an iPhone during a customer set up session at the company's flagship store in Sydney April 24, 2015. Reuters/Jason Reed + 3/10 An Apple customer is assisted in setting up his Apple Watch, which he had purchased online, at the company's flagship store in Sydney April 24, 2015.

Reuters/Jason Reed + 4/10 Customer Tomoyoshi Fujimura sets up his Apple Watch, which is to be paired with his iPhone, after buying it at an electronics store in Tokyo April 24, 2015. Reuters/Toru Hanai + 5/10 Customer Tomoyoshi Fujimura opens the packaging of his Apple Watch after buying it at an electronics store in Tokyo April 24, 2015. Reuters/Toru Hanai + 6/10 A staff member hangs a notice about the sale of Apple Watch at the company's flagship store in Beijing, China, April 24, 2015. Reuters/Kim Kyung-Hoon + 7/10 A woman stands in front of a signboard displaying the Apple Watch at an electronics store in Tokyo April 24, 2015. Reuters/Toru Hanai + 8/10 Customers line up as they wait to buy the Apple Watch at an electronics store in Tokyo April 24, 2015.

Reuters/Toru Hanai + 9/10 Customer Hajime Shimada uses his newly purchased Apple Watch in front of Dover Street Market Ginza in Tokyo April 24, 2015. Reuters/Issei Kato + 10/10 Customer Hajime Shimada uses his newly purchased Apple Watch in front of Dover Street Market Ginza in Tokyo April 24, 2015. Reuters/Issei Kato + The Apple Watch’s April 24th launch date is a misleading joke – BGR Tweet When Tim Cook first unveiled the Apple Watch this past September, nailing down a release date for the device quickly became a murky mess. At first, all we heard was that the device would launch in early 2015. This, of course, provided no particular guidance as the launch window could have been anywhere from January to June. Then the rumor mill got to work. First we heard reports that Apple was aiming to launch the device in early February. Once that came and went, we started hearing rumblings about a launch in early March. Then, finally, Apple finally put all rumors to rest when it announced a release date of April 24 at its second Apple Watch event Problem solved?

DON’T MISS: Connecting my life: The $50 gadget that transformed my iPhone When Apple Watch pre-orders opened up this past Friday, the hotly anticipated wearable sold out in just 6 hours . That’s all well and good, but even folks who managed to hit the “order” button quickly after pre-orders opened were greeted with shipping times of 4-6 weeks, meaning that some folks who stayed up late to get an Apple Watch won’t even get their device until mid-May at the earliest. Some of the lucky folks have shipping windows of April 24 through May 8. The availability problem is even worse for consumers who place an Apple Watch order today. As it stands now, all 10 variations of the aluminum Apple Watch with the Sport Band won’t ship until June. As for the 20 variations of the stainless steel Apple Watch, 7 of them are shipping within 4-6 weeks, 12 are shipping in June, and 1 — the Space Black Stainless Steel Link Bracelet — won’t ship until July. Meanwhile, all 8 variations of the Apple Watch Edition aren’t shipping until June.

In sum, 31 out of the 38 Apple Watch variations won’t be shipping until June or later. For a device that was first announced in September, that’s an extremely long delay. And while that may be par for the course for some companies who like to tease consumers with upcoming products, that’s not how Apple typically operates, a fact that former Apple ad guru Ken Segall couldn’t help but notice himself . Taking a strong stance, Segall writes that Apple’s April 24 launch date is wholly misleading. And truthfully, it’s hard to disagree. Apparently, very few models of Apple Watch were ever scheduled to ship on April 24th. The Apple Watch Sport (likely the most popular model) appeared to be unavailable from the first moment — with a delay that will likely be a full month. Nothing enhances the customer experience like plain, simple honesty. Apple has known all along what models would be available in what quantities. There was no reason to lead people to a false expectation. What Apple did feels “tricky,” which is never a good thing.

Even today, Apple’s homepage says “Available April 24th.” Available in the sense that you can see one in the store, perhaps, but certainly not in the common use of the word. A lot of this is just common sense. It doesn’t take a genius to understand that a company will create bad feelings when it hypes a product for months and then changes expectations at the very last second. Literally. It feels manipulative. Without question, the Apple Watch rollout is the most staggered and confusing Apple product launch we’ve seen yet. In Apple’s defense, launching a completely new product is not an easy feat, especially one as involved and complex as the Apple Watch. Often, it takes some time to work out all the manufacturing kinks. What’s more, because the Apple Watch is so new, Apple doesn’t yet have a gauge as to which models might be the most popular. Which is to say, it would make sense for Apple to slowly but surely ramp up supply once they get a better grasp on which models will be in high demand.

That’s all well and good, but as Segall relays himself, throwing out an April 24 launch when most people interested in the device may have to wait until June (or May if they’re lucky) seems like a bad joke. Apple - Press Info - Apple Watch Available in Nine Countries on April 24 Press Releases Apple Watch Available in Nine Countries on April 24 SAN FRANCISCO—March 9, 2015—Apple® today announced that Apple Watch™, its most personal device yet and the newest innovative addition to Apple’s ecosystem, will be available on Friday, April 24 to customers in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US. Apple Watch is an incredibly accurate timepiece, an intimate and immediate communication device and a groundbreaking health and fitness companion. Highly customizable for personal expression, Apple Watch also brings an entirely new way to receive information at a glance and interact with the world through third-party app experiences designed specifically for the wrist. “Apple Watch begins a new chapter in the way we relate to technology and we think our customers are going to love it,” said Tim Cook, Apple’s CEO.

“We can’t wait for people to start wearing Apple Watch to easily access information that matters, to interact with the world, and to live a better day by being more aware of their daily activity than ever before.” “Conceived, designed and developed as a singular product, Apple Watch merges hardware and software like never before,” said Jony Ive, Apple’s senior vice president of Design. “In Apple Watch, we’ve created three beautifully curated collections with a software architecture that together enable unparalleled personalization in a wearable device.” Apple Watch introduces revolutionary technologies including the Digital Crown™, an innovative way to scroll, zoom and navigate fluidly without obstructing the display. The Retina® display with Force Touch on Apple Watch senses the difference between a tap and a press, providing a new way to quickly and easily access relevant controls. The all-new Taptic Engine™ discreetly delivers a gentle tap on your wrist whenever you receive a notification or message.

Incredibly Accurate & Customizable Timepiece An extremely precise timepiece, Apple Watch keeps time to within 50 milliseconds of UTC, the universal time standard.* Apple Watch can be personalized with watch faces ranging from traditional analog such as the Chronograph face, to the information-rich Modular face, or beautifully animated butterflies and jellyfish on the Motion face. Apple Watch goes beyond telling time with specialized functions on the watch face—known in watchmaking as complications—such as the sunrise/sunset, upcoming calendar events or daily activity level. With multiple customizable watch faces and complications, Apple Watch enables millions of possible configurations. Swipe up from the watch face for Glances that quickly show you information you care about, such as the weather forecast, your current location on a map or the music you’re listening to. Intimate & Immediate Communication Device Apple Watch enables you to send messages, read email and answer calls to your iPhone® right from your wrist. The Taptic Engine alerts you with a gentle tap so you won’t miss important notifications. With Digital Touch, Apple Watch allows you to communicate in all-new ways by sending a sketch, a tap or even the rhythm of your own heartbeat.

Interact quickly and conveniently with the world around you with Apple Watch by paying for coffee using Apple Pay™**, boarding a plane with a Passbook® boarding pass, or raising your wrist to ask Siri® for turn-by-turn directions in Maps. Groundbreaking Health & Fitness Companion Apple Watch encourages you to sit less, move more and get some exercise every day. The Activity app provides a simple visual snapshot of your daily activity with three rings that measure active calories burned, brisk activity and how often you’ve stood up to take a break from sitting during the day. Apple Watch provides the detailed metrics you need during dedicated workout sessions for the most popular activities, such as walking, running and cycling through the Workout app. With an accelerometer, a built-in heart rate sensor, GPS and Wi-Fi from your iPhone, Apple Watch smartly uses the best sensors for different types of motion and provides a comprehensive picture of your all-day activity and workouts. The Activity app on iPhone collects your activity and workout data from Apple Watch so you can see your history in greater detail. Apple Watch uses this history to suggest personalized activity goals, reward fitness milestones and keep you motivated.

Apple Watch is available in two different sizes, 38 mm and 42 mm, and in three distinct collections—Apple Watch Sport, Apple Watch and Apple Watch Edition. Apple Watch Sport features a lightweight anodized aluminum case in silver and space gray with a Retina display protected by strengthened Ion-X glass and matching high-performance fluoroelastomer Sport Band in five colors. The Apple Watch collection features highly polished stainless steel and space black stainless steel cases with a Retina display protected by sapphire crystal. The Apple Watch collection comes with a choice of three different leather straps, a stainless steel link bracelet and Milanese loop, and a black or white Sport Band. Apple Watch Edition features cases specially crafted from custom rose or yellow 18-karat gold alloys developed to be twice as hard as standard gold, a Retina display protected by polished sapphire crystal and a choice of uniquely designed straps and bands with 18-karat gold clasps, buckles or pins. The world’s most vibrant and innovative developer community has been creating all-new experiences specifically designed for Apple Watch.

From requesting an Uber, checking in to your American Airlines flight, booking a bike for your Equinox class to remotely controlling your Honeywell Lyric thermostat while away, the possibilities for Apple Watch apps are endless. These experiences extend the functionality of your favorite iPhone apps, while delivering an innovative way to interact—right from your wrist. Popular apps such as Instagram, MLB.com At Bat, Nike+ Running, OpenTable, Shazam, Twitter, WeChat and more will also be available on Apple Watch. The new Apple Watch app that comes with iOS 8.2 on iPhone lets you browse, buy and download apps from the Apple Watch App Store™. Designed to be worn throughout your day, Apple Watch delivers up to 18-hour all-day battery life*** and comes with a unique charging solution that combines Apple’s MagSafe® technology with inductive charging for a quick connection that simply snaps into place. By design, the shopping experience for Apple Watch will be the most personalized Apple has ever offered. When Apple Watch becomes available for pre-order from the Apple Online Store ( ) on Friday, April 10, Apple retail stores and department store shop-in-shops will begin offering customers the chance to preview their choice of Apple Watch and try it on in-store.

Pricing & Availability Beginning April 10 in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US, Apple Watch will be available for preview, try-on by appointment at Apple’s retail stores, and available for pre-order through the Apple Online Store ( ). On April 24, Apple Watch will be available online or by reservation in Apple’s retail stores and select Apple Authorized Resellers in China and Japan. Customers who purchase online or in-store from Apple will be offered Personal Setup to customize and pair Apple Watch with their iPhone. Apple Watch is available in three collections, Apple Watch Sport, priced at $349 (US) and $399 (US); Apple Watch, available from $549 (US) to $1,099 (US); and Apple Watch Edition, crafted from custom rose or yellow 18-karat gold alloys, with prices starting at $10,000 (US). Apple Watch will also be available to preview or try on at Galeries Lafayette in Paris, Isetan in Tokyo and Selfridges in London on April 10.

Apple Watch will be for sale on April 24 at these select department store shop-in-shops, and at boutiques in major cities across the world including colette in Paris, Dover Street Market in London and Tokyo, Maxfield in Los Angeles and The Corner in Berlin. Starting today customers can explore and choose their favorite Apple Watch in the Apple Online Store ( ) or through the Apple Store app for iPhone and iPad. Apple Watch requires iPhone 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus running iOS 8.2. or later. iOS 8.2 will be available for download today. *Accuracy depends on regular syncing with iPhone. **Apple Pay is only available in the US and through participating banks. See for details. ***Battery life depends on device settings, usage and other factors. Actual results may vary. Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Press Contacts: Apple Watch Series 2: Faster, Waterproof, Available Now Apple Watch Series 2 Apple's second-generation Apple Watch. Launched September 16, 2016. At a Glance Apple Watch Series 2 launched on September 16, 2016 with GPS, 50-meter water resistance with swimming support, a brighter display, and a faster processor. Apple Watch Series 2 Features Two sizes: 38mm and 42mm Faster processor Subscribe for regular MacRumors news and future Apple Watch Series 2 info. Apple Watch - New Series 2 Models Contents Apple Watch Series 2 Timeline The Apple Watch Series 2 is the second-generation Apple Watch, first introduced on September 7, 2016 and released to the public on September 16, 2016. Design wise, the Apple Watch Series 2 looks identical to the first-generation Apple Watch, which has been renamed "Apple Watch Series 1" with a few upgrades of its own, but it features several internal upgrades.

Available in 38 and 42mm varieties, the Apple Watch Series 2 is the same size and shape as the original Apple Watch (albeit slightly thicker), but it has been constructed with superior 50m water resistance and better seals, making it suitable for swimmers for the first time. The Apple Watch Series 2 continues to measure metrics like steps taken, calories burned, and pulse rate, and it can track many activities using the Workout app. Positioned as a fitness device and designed to encourage users to be more active, the Apple Watch and watchOS 3 include health-focused features and built-in activity reminders, much like the original Apple Watch. Inside, there's a new dual-core S2 chip that's 50 percent faster than the processor in the original device, and a new GPU offers 2x better graphics performance for apps that open much faster and do more. An NFC chip allows it to work with Apple Pay, Apple's payment service, and a Taptic Engine provides haptic-based notifications and other feedback to wearers. Apple Watch Series 2 includes a redesigned 1,000 nit display that's a full two times brighter than the first-generation watch, making it easier to see when outdoors in bright sunlight.

A GPS chip included in the S2 is able to record precise distance, speed, and pace data for running, walking, and hiking, even when away from the iPhone. Like the original Apple Watch, Series 2 is available with mid-priced stainless steel (Silver and Space Black) and lower-priced aluminum "Sport" bodies (in Silver, Gold, Space Black, and Rose Gold), plus Apple has also introduced a new high-end glossy white ceramic "Edition" model that replaces the 24k gold models. Apple Watch Sport models start at $369, stainless steel models start at $549, and ceramic models start at $1,249. Prices vary based on band selection and casing size. Apple has teamed up with both Hermès and Nike to offer Apple Watch Series 2 models with exclusive software, bands, and watch faces. Nike's Apple Watch is an Apple Watch Sport, with prices starting at $369, while Hermès models are all stainless steel Apple Watches with Hermés-designed leather bands. Alongside the Apple Watch Series 2, Apple is also selling Apple Watch Series 1 models at prices starting at $269.

Apple Watch Series 1 has been upgraded with the same dual-core S2 chip that's in the Series 2 models, minus the GPS chip. Aside from the faster processor, Series 1 models are otherwise unchanged from the first-generation Apple Watch models and do not include the new display or improved waterproofing. How to Buy As of September 16, the Apple Watch Series 1 and Series 2 models can be purchased from the online Apple Store or from Apple's retail locations. Following a second wave launch on September 23, the new devices are available in more than 40 countries around the world. Pricing on the Apple Watch ranges from $269 for the entry-level Series 1 Sport models and goes up to $1,499 for Series 2 Hermès models. Pricing varies based on casing size and band selected, with 42mm models priced $50 higher than 38mm models for all Apple Watch options. Hermès models are available for purchase in stores as of September 23, 2016. Nike+ Apple Watch models became available in multiple countries around the world on October 28, 2016.

Apple sells the Apple Watch in pre-arranged configurations , so it is not possible to pair any case with any band. For the Series 2, there are 11 Sport options all priced starting at $369 and 9 stainless steel options at prices ranging from $549 to $1099. The ceramic Apple Watch Edition is sold with a single band at $1,249 for 38mm or $1,299 for 42mm. There are four Hermès models starting at $1,149 and four Nike+ models starting at $369. In addition to being available at the Apple Store, Apple Watch Series 1 and 2 models are also available from major retailers like Walmart, Target, Best Buy, and Kohl's , along with hundreds of smaller stores and boutiques around the world. In December of 2016, Apple began offering refurbished Apple Watch Series 1 and Series 2 models , dropping prices by $40 to $80. Refurbished stock fluctuates on a regular basis, but it offers a good way to get an Apple Watch at a discounted price.

Reviews Reviews of the Apple Watch Series 2 have been favorable, and many media sites who have tested the device have had high opinions of it. TechCrunch, for example, calls the Series 2 "the first real Apple Watch" that's more useful than the original because of its faster processor, improved water resistance, "noticeably brighter" screen and GPS chip. The Wall Street Journal calls the Series 2 a product you don't "need" but may "want." The publication also referred to the GPS chip as the Apple Watch's "greatest strength and greatest downfall" because of its utility and its battery drain. In testing, a 20-minute run ate up 20 percent battery life. The Verge pointed out some of the flaws in the Apple Watch Series 2, including the continued need to charge every day, issues with raise to wake, and syncing troubles, but overall liked the improvements. For a list of reviews that go more in-depth on the features in the Apple Watch Series 2, make sure to check out our dedicated review roundup . Design When it comes to design, the Apple Watch Series 2 is identical to the original Apple Watch.

It features a rounded, rectangular body in two sizes (38mm and 42mm) that is able to snap into an array of interchangeable bands thanks to built-in lugs. Beyond the touchscreen, there are two methods of input on the device -- a Digital Crown for controlling much of the interface and selecting apps and a side button that brings up the app dock as of watchOS 3. All Apple Watch models include a Retina HD display and a ceramic backing with four built-in sapphire-covered sensors to measure heart rate using green light technology that keeps track of the pace of blood flow beneath the skin. The front of the Apple Watch can be customized with a range of unique watch faces featuring traditional watch-style designs, characters, animated images, and more, all of which can be personalized with complications and variations in appearance. The Apple Watch Series 2 comes in Stainless Steel, Space Black Stainless Steel, Silver Aluminum, Space Gray Aluminum, Gold Aluminum, Rose Gold Aluminum, and Ceramic. Ceramic The 18-karat gold and rose gold Apple Watch Edition models were discontinued in favor of the new ceramic Apple Watch. Made from a glossy white ceramic with a pearl-like shine, the Apple Watch Edition comes with a special cloud-colored white Sport band.

According to Apple, the ceramic material is the "ultimate combination of beauty and strength." Because it's four times harder than stainless steel, the ceramic Series 2 Apple Watch sees less scratching. Waterproofing and Swimming Improvements To improve the water resistance of the Series 2, which is now rated for immersion as deep as 50 meters, Apple created new seals and designed new adhesives for the device. The speaker, which needs air to produce sound, is the last point of ingress and is specially designed to expel water from itself following moisture exposure. Apple tested the waterproofing in the Apple Watch extensively, simulating thousands of swimming strokes and emulating years of water exposure to ensure an airtight enclosure. Apple also used a fitness lab and analyzed more than 700 swimmers to develop new water-based "Pool" and "Open Water" activities that accurately determine calorie burn when swimming. These new algorithms get more precise over time, tailoring to each individual. For details on what it's like to use the Apple Watch as a swimmer, make sure to check out our hands-on post .

According to Apple, while the Series 2 Apple Watch can be used for shallow-water activities like swimming in a pool or ocean, it should not be used for scuba diving, waterskiing, or other activities that involve high-velocity water or deep submersion. Display Apple has designed a new display for the Series 2, and it's the brightest display that's ever been included in an Apple product at 1,000 nits. Because it's so bright, the display is easier to see when outdoors on a sunny day, even in direct sunlight. According to Apple, it "makes all the difference" when outside. For comparison's sake, the original Apple Watch has a 450 nit display. The stainless steel Apple Watch and the ceramic Apple Watch Edition continue to feature a scratch-resistant sapphire display while the less-expensive Sport models use Ion-X glass. Internal Upgrades Processor Apple Watch Series 2 features a dual-core second-generation (S2) system-on-a-chip. According to Apple, it is 50 percent faster than the S1 chip in the original Apple Watch and includes a new GPU with 2x better graphics performance.

With a more robust processor and better GPU, apps open faster and developers can create new kinds of apps that weren't able to run on the Apple Watch before. GPS Chip New to the S2 is a built-in GPS chip that allows the Apple Watch to determine its position without needing to be near the iPhone, effectively lessening the Apple Watch Series 2's dependence on an iPhone. GPS in the Apple Watch keeps tabs on speed and distance when you're walking, running, or hiking, and following the end of an activity, there's a color-coded route available that shows your overall pace and different speeds at each point on the path. Developers are able to take advantage of the GPS chip and develop apps that use it. Aside from the GPS chip, the Apple Watch still relies on the iPhone for connecting to LTE and Wi-Fi networks, but it is able to connect to known Wi-Fi networks on its own. Battery Life There are larger batteries in both the 38 and 42mm versions of the second-generation Apple Watch, but it continues to offer the same battery life of up to 18 hours. The GPS chip and brighter display likely draw additional power, eating up the added battery reserves.

Apple was, however, able to introduce some significant battery life improvements in the watchOS 3.1 update, and now the Series 1 and Series 2 models often last for more than 18 hours before needing to be recharged. Broken down , the Apple Watch offers three hours of talk time, 6.5 hours of audio playback, and eight hours when working out. It takes 1.5 hours to charge the Apple Watch to 80 percent and two hours to charge it to full. The 38mmApple Watch has a 273 mAh battery, 33 percent larger than the 205 mAh battery in the original 38mm Apple Watch. Other Features The Apple Watch Series 2 features 802.11b/g/n 2.4GHz Wi-Fi, Bluetooth 4.0, and 4GB of internal storage for music. It also includes a heart rate sensor, accelerometer, gyroscope, ambient light sensor, and two microphones for better call quality. Collections Apple changes its Apple Watch collection and updates available bands on a regular basis, generally debuting fresh inventory during spring and fall media events.

New band colors and products have been introduced in September of 2015 , March of 2016 , and most recently on September 7, 2016. When new bands are released, Apple offers the Apple Watch in new combinations, retiring older watch and band combinations in favor of new looks. Band combinations, watch faces, and casing materials can be paired together using Apple's interactive Apple Watch Gallery prior to purchasing. The current collection is below. Sport The Apple Watch Sport collection is the watch collection with the lowest price tag. Aimed at fitness enthusiasts, the Sport watches do not have a sapphire display, instead featuring a lightweight strengthened alumina-silicate Ion-X glass that's "especially resistant to scratches and impact." Apple's Sport collection also features a lightweight anodized aluminum casing in either Silver, Space Gray, Rose Gold, and Gold anodized finishes. With the Ion-X glass and the aluminum casing, the Sport collection watches are 30 percent lighter than stainless steel models. The Apple Watch Sport is available with a variety of Sport and Woven Bands in different colors to match each casing color.

Sport Bands that ship with the Apple Watch Sport include buckles or closures that match the finish of the watch they're included with, while additional bands have silver closures or buckles. Stainless Steel The Apple Watch stainless steel collection includes Apple Watch models that feature stainless steel casings in a highly polished silver color and a space black shade. These watches feature a durable, scratch-resistant sapphire crystal display and are Apple's mid-priced devices. The Stainless Steel Apple Watch Series 2 models can be purchased with the biggest variety of bands, with options ranging from a plain white Sport Band to more expensive bands like the Classic Buckle, Modern Buckle, Leather Loop, Milanese Loop, and Link Bracelet. Edition The Edition collection is Apple's high-end luxury lineup, and in 2016, the only Edition Apple Watch for sale is a pearly white ceramic model that ships with a matching white Sport Band. The Ceramic used for the Apple Watch Edition is four times stronger than stainless steel and is Apple's most durable watch overall thanks to a sapphire crystal display. Apple ships a Magnetic Charging Dock alongside the ceramic Apple Watch Edition, a bonus accessory that doesn't come with any other Apple Watch model.

Nike The Apple Watch Nike+ was created in partnership with Nike and is designed specifically for runners. It features an aluminum Sport body, which is the lightest body, and it comes with a unique perforated band that's stretchy, light, and breathable. Nike has designed special software for the Nike+, which is designed to motivate runners to stay active. Nike+ Apple Watches include unique Nike-designed watch faces and are available in silver and black aluminum with matching perforated bands in a selection of different colors. Hermès The Hermès Apple Watch collection was created in partnership with French fashion house Hermès and features some of the most expensive Apple Watches Apple offers because of the high price of the bands. All Hermès models feature a silver stainless steel Apple Watch body paired with one of the Hermès signature hand-crafted leather bands and an additional orange Hermès-branded Apple Watch Sport band. Hermès Apple Watches include unique watch faces based on Hermès watch designs. Bands Apple has designed seven types of bands for the Apple Watch : Link Bracelet, Sport Band, Leather Loop, Modern Buckle, Classic Buckle, Woven Nylon, and Milanese Loop, all made from a variety of materials to match different tastes and at varying price points.

Sport Band Apple's Sport Bands are the company's lightest, most comfortable bands, made from a flexible and lightweight fluoroelastomer. Because they're ideal for use when exercising or engaging in vigorous activity, most of Apple's aluminum Sport watches ship with Sport Bands. Pricing starts at $49 for the fluoroelastomer Sport Bands, which come with three pieces to adjust the size. Apple offers Sport Bands in S/M, M/L, and L/XL size options. Apple currently offers the Sport Band in 13 fall shades, including Pink Sand, Ocean Blue, Cocoa, Concrete, White, Midnight Blue, Yellow, Light Pink, Mint, Royal Blue, Black w/ Space Black Pin, Turquoise, and Red. Woven Nylon Apple's Woven Nylon Band, made from more than 500 threads woven together, is priced at $49. One of Apple's newest bands, the Woven Nylon band is another inexpensive, lightweight, water-friendly band option that's great for a wide range of activities.

The 38mm Woven Nylon band fits wrists sized 125 to 195mm and the 42mm Woven Nylon band fits wrists sized 145 to 215mm. Apple offers the Woven Nylon band in 12 dual-tone colors, including Light Pink/Midnight Blue, Yellow/Light Gray, Space Orange/Anthracite, Toasted Coffee/Caramel, Pearl, Navy/Tahoe Blue, Gold/Royal Blue, Gold/Red, Pink, Royal Blue, Scuba Blue, and Black. Classic Buckle Made from fine calf leather with a traditional buckle closure, the $149 Classic Buckle is available in 38 and 42mm sizes. The 38mm model fits wrists sized 130 to 195mm wrists and the 42mm model fits wrists sized 150 to 215mm. The Classic Buckle comes in Sea Blue, Saddle Brown, Midnight Blue, Black, and Red. Modern Buckle The $249 Modern Buckle is made from a soft Granada leather and features a large magnetic buckle at the back.

It is designed for the smaller Apple Watch and will only fit 38mm models. The Modern Buckle fits wrists sized 135mm to 180mm and is available in Midnight Blue, Marigold, Black, and Red. Milanese Loop The stainless steel Milanese Loop, available in 38mm and 42mm sizes, is a flexible metal mesh band that wraps around the wrist. It's made of such a fine metal material that it's comfortable to wear all day long, and it's surprisingly lightweight. The Milanese Loop is available in Silver ($149) and Space Black ($199) to match the finishes of the Stainless Steel Apple Watch. The 38mm model fits wrists sized 130 to 180mm, while the 42mm model fits wrists sized 150 to 200mm. Leather Loop The Leather Loop, made from quilted Venezia leather, is another band that wraps around the wrist instead of using a clasp. It's priced at $149 and is only available for 42mm watches.

The Leather Loop fits wrists sized 150mm to 210mm and is available in Smoke Gray and Midnight Blue. Link Bracelet The 316L stainless steel alloy Link Bracelet, available in 38mm and 42mm sizes, is Apple's most expensive band made in-house. Available in Silver ($449) and Space Black ($549), the Link Bracelet resembles a high-quality traditional watch band. The 38mm model fits wrists sized 135 to 195mm while the 42mm model fits wrists sized 140 to 205mm. A 6 link add on kit expands its size from 205mm to 245mm for an additional $49. Hermès Along with Hermès Apple Watches, Apple sells a selection of standalone Hermès bands, designed by the fashion house. Hermès bands are available in an assortment of colors. The Single Tour, a standard leather band, is available for 38 and 42mm Apple watches and is priced at $340. It comes in a light brown/gray shade, purple (38mm only), blue, and red.

The Double Tour, a leather band that wraps twice around the wrist, is available for the 38mm Apple Watch and retails for $490. It is available in four colors including a light brown/gray shade, purple, blue, and red. The Double Tour is available in Small/Medium and Medium/Large, but the larger band is available in fewer colors. The Double Buckle Cuff, new in 2016, is designed for the 38mm Apple Watch and features dual buckles. It comes in a light brown/gray shade, blue, and red. Apple Watch Series 1 Apple is continuing to sell the first-generation Apple Watch, which it is now calling the Apple Watch Series 1. The Series 1 is identical to the original Apple Watch, but it features an upgraded dual-core S2 chip. The chip is the same one that's in the Series 2 Apple Watch, but it does not have the GPS component. Apple Watch Series 1 also does not ship with a USB power adapter for the magnetic charging cable, while Apple Watch Series 2 does.

Series 1 Apple Watch models are less expensive than Series 2 models, priced at $269 for the 38mm version and $299 for the 42mm version. Software All models of the Apple Watch are able to run the latest operating system, watchOS 3. watchOS 3 is a major upgrade compared to watchOS 2, introducing instant-launch apps, an app dock for easier access to favorite apps, navigation improvements that include left and right swipes to change the watch face, and a new Breathe app designed to guide users through daily deep breathing sessions to relieve stress. There are three new watch faces, a new Activity Sharing feature, an SOS option that automatically calls emergency services when needed, and an Apple Watch can also be used to unlock a password protected Mac with new Continuity functionality. To learn more about the features in watchOS 3, make sure to check out our full watchOS 3 roundup . What's Next for the Apple Watch In 2017, Apple is rumored to be working on a third-generation Apple Watch that could debut towards the end of the year, likely alongside the 2017 iPhone.

At this point in time, we're hearing mixed rumors about the device. Early information from KGI Securities analyst Ming-Chi Kuo suggested the third-generation Apple Watch could perhaps feature the first design changes to the device since it was first introduced in 2015, along with support for cellular connectivity , but other rumors point towards a more minor update that doesn't focus on design. According to rumors out of the Asian supply chain, Apple is planning on introducing a third-generation Apple Watch in the third quarter of 2017 that will focus primarily on improving battery life and performance. Better battery life is said to be the main goal with the third-generation watch with few design and hardware updates. In 2017 or later, Apple may also be planning to switch to micro-LED displays for the Apple Watch. Micro-LED displays can be thinner and lighter with improved color gamut, increased brightness, and higher resolutions. Based on patents Apple has filed, future versions of the Apple Watch could potentially be able to determine a user's identity through their heart rate and unique cardio rhythms. Future Apple Watch models could also potentially incorporate haptic feedback into Apple Watch bands , freeing up valuable internal space for other components and allowing for a thinner body design.

With the original Apple Watch, Apple planned to include sensors that measured things like the conductivity of the skin, blood oxygen level, and blood pressure, but the company was unable to get solid results with the sensors, ultimately deciding to scrap the technology for the first Apple Watch. These features could perhaps be added in a future version of the device, but it is not clear when. The Apple Watch Is Coming In April - ReadWrite The Apple Watch Is Coming In April Posted on Contributing Writer Apple Watch fitness run summary Apple CEO Tim Cook disclosed Tuesday that the highly anticipated Apple Watch will begin shipping in April. Last September, when Apple introduced the wearable gadget, its first, the company promised it would ship in “early 2015.” Previously, expectations pegged a March release. See also: Apple Watch Battery Supposedly Lasts Only A Couple Of Hours Under Heavy Use Cook, answering questions about the watch during his company’s earnings call Tuesday, offered the April timeframe, though he didn’t specify an exact release date.

He did, however, mention that development has been progressing “right on schedule.” The WatchKit developer tools launched last November , which means that by the time the gadget hits the market, app makers will have had about five months to create software and services for it. When the device launches, the base model will cost $350, and premium gold or stainless steel versions could go for as much as $5,000 . Questions regarding battery life remain, particularly as recent reports paint a pale picture of its longevity . While Apple typically doesn’t reveal the battery capacity of any of its mobile devices, intrepid hardware experts usually uncover those details in teardowns after the product launch. In other words, the earliest adopters of Apple’s fancy wrist gear will likely take a leap of faith when they purchase—or, more likely, pre-order—the watch.

Photo courtesy of Apple Why the Apple Watch isn't called the iWatch Why the Apple Watch isn't called the iWatch Thursday, 9 Apr 2015 | 2:08 PM ET CNBC.com 04/09/15 11:00 AM ET › If not for a failed company called OMG Electronics, you might be preparing to order an iWatch instead of an Apple Watch. Apple, creator of the iMac computer, iPod music player, iPhone smartphone and iPad tablet, moved away from the "i" franchise for its latest gadget. A quick search on the U.S. Patent and Trademark Office's website gives at least one clear reason why. In August 2012, Fresno, California-based OMG Electronics applied for the iWatch trademark. Apparently, there was a legitimate interest in doing something with it, as OMG ran a crowdfunding campaign on Indiegogo from September to October of that year. Read More Apple Watch time? According to the campaign's description, the company was "raising funds for the development and creation of the ultimate mobile device that has the benefits of a wrist watch." The effort failed.

OMG raised $1,434 of its proposed $100,000—so enough to buy four of the cheapest Apple Watches. Richard Ryan , the attorney named on the trademark filing, didn't respond to a request for comment. OMG isn't alone. An entity in New York called M.Z. Berger & Co. applied for a trademark on the iWatch name in June 2007. But Swiss watchmaker Swatch successfully opposed the filing a year later, claiming that it would cause confusion with Swatch's registered names. And according to a Bloomberg story published in October, a Dublin-based software studio named Probendi has owned the iWatch trademark in the European Union since 2008. Probendi isn't shy about claiming it.

On the front page of its website, the company, which describes itself as a network service business, says this: "Probendi Limited is the sole entity lawfully entitled to use the name 'iWatch' for products such as 'Apple Watch' within the European Union, and will promptly take all appropriate legal actions to oppose any unauthorized use of 'iWatch' by whomever for that kind of products." Read More Apple sells 1 million watches this weekend: Analyst Whatever Apple's reason for avoiding the "i" prefix this time around, it probably won't matter for sales. Piper Jaffray expects the tech giant to sell 1 million of the devices, which range in price from $349 to $17,000, in their first weekend on the market. An Apple spokesperson didn't immediately respond to a request for comment. Apple Watch pre-orders begin Friday, and the devices are slated to hit retail stores April 24.

Question: The Apple watch launched Apr 2015 is called the?
Answer: Apple Watch