BBC - Dragons' Den - Entrepreneurs - Levi Roots Levi Roots Reggae Reggae Sauce In order to see this content you need to have both Javascript enabled and Flash installed. Visit BBC Webwise for full instructions Find out what happened next to Levi or watch his original pitch: What Happened Next £50,000 for 40% with Peter Jones and Richard Farleigh When in the Den Hot spicy barbecue sauce and seasonings Glossary terms: Public relations Levi since the Den Reggae singer and chef Levi Roots strummed his way into the Den asking for £50,000 to manufacture his spicy Reggae Reggae Sauce. In return Levi (real name Keith) was offering 20% of equity in the business. The sauce is a secret recipe from Levi's grandmother and must be hot stuff because even Peter Jones raised a sweat after trying it. Levi was in a lather too, and got mixed up between his litres and kilos: "I'm a singer, not a mathematician." Not everyone was impressed.

Duncan Bannatyne thought it wouldn't make much money, Deborah Meaden considered it might make just enough to provide a lifestyle business, and Theo Paphitis said that the orders Levi already had meant that he didn't need the investment at all. So they all declared themselves out. In the end Levi warmed two of the Dragons' hearts though, because Peter Jones offered half the amount for 20% of equity, and Richard Farleigh chipped in with the remaining £25,000 for another 20%. So he left the Den with £50,000 and 60% of his business and gave the Dragons' a reprise of his song, disappearing to warm applause. The deal done in the Den: Peter Jones and Richard Farleigh: £50,000 for 40% of the company. Last updated: Snapshot from March 2007 Levi Roots, Reggae Reggae Sauce (Inspiring Entrepreneurs - Winners II) - YouTube Levi Roots, Reggae Reggae Sauce (Inspiring Entrepreneurs - Winners II) Want to watch this again later? Sign in to add this video to a playlist. Need to report the video?

Sign in to report inappropriate content. The interactive transcript could not be loaded. Loading... Rating is available when the video has been rented. This feature is not available right now. Please try again later. Uploaded on Feb 4, 2009 Levi Roots is a reggae musician, chef and entrepreneur, who achieved fame after appearing on the BBCs Dragons Den looking for funding for his Reggae Reggae Sauce. This then led to Sainsbury's stocking the sauce in 600 of their stores. Alongside his business, Levi is working on his new album with legendary producer The Mad Professor, and his Reggae Reggae Sauce CD is still available, with every penny going to Comic Relief. Part of the Inspiring Entrepreneurs series, in partnership with HSBC, the world's local bank. Category Levi Roots - Top Business Entrepreneurs Levi Roots Privacy Policy Levi Roots Levi Roots is a entrepreneur and musician. He has performed with popular artists including Maxi Priest and James Brown. He was also nominated for a MOBO award in 1998 for a Best Reggae Act. In 1992, he had performed for Nelson Mandela on “Happy Birthday Mr. President”. He was also a friend of Bob Marley.

He spent most of his early years in Britain. He even spent 6 months in prison when his club was raided and he was charged with assaulting an officer. He was again arrested in 1986 for possession of drugs. He gained fame only after appearing in the popular show Dragon’s Den where he gained a whopping £50,000 which he used to fund his Reggae Raggae Sauce. Reggae Raggae Sauce is a bbq sauce which has been available for sale from 2006. It sold over 4000 bottles at the Notting Hill Carnival. When he took his sauce to promote at a food trade show, a BBC producer approached him and offered to appear on the Dragon’s Den. He gained £50,000 in investment for a 40% stake in his business. Soon after his appearance on the show, it was announced by Sainsbury that they would stock the sauce in their 600 stores. After his success, he released another version of his “Reggae Reggae Sauce” which was basically an extension of the original song.

In 1998, he published his cookbook which includes his personal life stories and an introduction to some of the Caribbean ingredients he uses in his creations. In June 2008, he appeared as a celebrity on BBC’s Ready Steady Cook. He also hosts a television cooking show on BBC2 named Caribbean Food Made Easy. In 2007, after he sold out his jerk chicken stand, he took his secret recipes to the television show Dragon’s Den. When he reached there, he waited with a man called John. This man had invented a horsewhip that had a wing mirror and there was another guy who had invented clothes dryers which also worked in the rain. To start his business, Roots wanted an investment of £50,000 and when he was called he remembers climbing the stairs with just £20 in his pocket. To him it felt like as if he was being introduced onstage. He had his guitar slung on his shoulder and he went up singing his Reggae Reggae Sauce song. When he stood there in front of potential investors to gain the investment he needed, he continued his gentle little song and got the dragons entertained.

After tasting his secret recipe, Richard Farleigh and Peter Jones bought 40% of his business. It was unbelievable for Roots and within just weeks, his sauce had made its way to the shelves of Sainsbury becoming their fastest selling product. In the first year, it even outsold Heinz tomato sauce. Levi Roots 'took Reggae Reggae sauce recipe from friend' - Telegraph Food and Drink News Levi Roots 'took Reggae Reggae sauce recipe from friend' Dragon's Den entrepreneur Levi Roots is being sued for more than £300,000 by a pal who claims he is the real inventor of the Reggae Reggae sauce, a court heard today. Reggae Reggae founder Levi Roots meeting Gordon Brown 2:09PM GMT 08 Nov 2011 Jamaican born Tony Bailey, 52, claims it was his jerk chicken recipe Mr Roots took on Dragon's Den in 2007, winning a £50,000 investment from Peter Jones and Richard Farleigh. Mr Roots told the Dragon's on the show the jerk sauce recipe was his grandmother's and had been handed down to him.

But Mr Bailey claims this is untrue, and now wants a share of the profits made from the sales. Following the show in 2007, Sainsbury's immediately pledged to sell the sauce in its 600 stores, and it is now on the shelves of supermarkets across the country. And Mr Roots, 53, whose real name is Keith Valentine Graham, has since become a millionaire after his popularity soared following his pitch on the hit show. Related Articles Will we ever have a black prime minister? 21 Jun 2011 But he is now facing a High Court battle after his former friend filed a lawsuit in March 2010, claiming the sauce was his and he had given it to Mr Roots a year before he took it on Dragons Den. My Bailey and Mr Roots ran a food stall together for 17-years and both sold Jerk chicken sauces at the Notting Hill carnival. Chef Mr Bailey also used to sell jerk sauce in Kingston, Jamaica before he moved to London in 1986. Giving evidence at the High Court today, Mr Bailey, said: "I showed him how to make it. Levi took the recipe. I gave it to him in 2006.

"I gave it to him. Levi knows the truth." Mark Vanhegan, defending musician Mr Roots, said his client had developed the sauce himself from a basic recipe. He said to Mr Bailey: "Levi Roots is doing his own thing with Reggae Reggae sauce isn't he?" Mr Bailey replied: "With my sauce. With my Reggae Reggae sauce. With what I showed him." He claims he was supposed to go in to business with father of seven Mr Roots, who lives in Brixton, and a third man, financial adviser Sylvester Williams, but this never happened. He is suing for a third of the profits made from Reggae Reggae sauce. Mr Bailey added: "He [Levi] told me he changed it up [the sauce]. He said to me it's not my one any more." Mr Vanhegan added: "Every proud Jamaican believes he has his own special method of how to make jerk chicken. "Everyone has their own special way of making it, but the general basic ingredients are the same aren't they?" Mr Bailey replied: "Many people make it differently." The two week hearing continues.

Smarta | Levi Roots, Reggae Reggae Sauce Start Free Trial Levi Roots, Reggae Reggae Sauce Levi Roots has picked up many monikers over the past four years. He's the 'Dragon-slayer', a 'one-man brand', a true Rastaman. He's the man behind Reggae Reggae Sauce, a hot condiment hailing from the West Indies, made according to a secret family recipe passed down from Roots' grandmother. It's also the sauce that managed to out-sell Heinz Tomato Ketchup in Sainbury's stores the week it launched across the supermarket chain. Not bad for a sauce that found its first fans at the annual Notting Hill Carnival. In this exclusive video interview, Levi Roots shares his branding secrets, his plans for the future, his working relationship with Dragon Peter Jones and the importance of being true to yourself in business. He also explains why he'll never stop attending the carnival that first brought his brand to market. Roots is one of the few entrepreneurs to appear on Dragons' Den to buy back equity from an investor on the show.

Re-acquiring Richard Farleigh's slice of Reggae Reggae Sauce was 'the happiest moment' of Roots' life - and was only made possible through a smart legal clause in the contract. Today, Roots and Peter Jones are steering the Reggae Reggae brand through a host of joint ventures and partnerships, taking the 'put some music in your food' message to sectors as diverse as pasties, burgers and even drinks - a new range of West Indian juices is planned for later this year. Here's how Levi Roots became the most famous entrepreneur to come out of Dragons' Den. Levi Roots has made his business dreams come true, and now he's trying to help other entrepreneurs on their business journeys. He's penned a new book 'You Can Get It If You Really Want' - Smarta has three signed copies to give away . You can also read an extract from the autobiographical book here. Smarta Business Builder To help you on your business journey, we've created Smarta Business Builder , the complete online tools package for growing your business. Website Builder , Business Plans , Accounting Software , Legal Documents and Email - all in one place - from just £20 per month with no contract! Try it out today.

Trending Articles False We use cookies to create the most secure and effective website possible for our customers. Full details can be found here x About Smarta Business Builder is Smarta's online solution offering a carefully picked selection of online tools to help business owners manage and grow their businesses. Smarta Business Builder also offers a dedicated and knowledgeable Support Team always on-hand to support our customers. Tools Levi Roots Levi Roots 05/08/2012 "Reggae Reggae sauce sold out as soon as it became available and for a few weeks the sauce was out selling even the brand leader. Now, the sauce is stocked by all major retailers and Levi has built a complete brand ranging from ready meals to snacks and soft drinks to pasties." Put some music in your food Levi Roots; musician, chef and "Dragon slayer". In January 2007 Levi was invited on to the BBC show Dragons’ Den where he famously sang about the virtues of his Reggae Reggae Sauce and became, without doubt, the most famous participant on the show. Two of the entrepreneurs, Peter Jones and Richard Farleigh, invested in the project and a rollercoaster journey began.

The Reggae Reggae Sauce story began in Jamaica in the early 70's. Levi's Grandmother, Miriam Small taught him the magic of cooking. When Levi moved to England to join his family he yearned for the music and sunshine of Jamaica. Cooking helped restore the Caribbean flavour that was missing from his life! Levi never stopped making jerk chicken sauce, perfecting and refining the recipe to create the taste sensation that we now recognize as Reggae Reggae Sauce. Levi made the sauce in his own kitchen but had so many requests for his secret recipe that he was unable to keep up with demand. He decided to try and get investment on Dragons’ Den so that he could launch the sauce nationally. After the show was broadcast, Sainsbury's agreed an exclusive distribution deal and within 6 weeks the sauce was on shelf and the demand was incredible. The sauce sold out as soon as it became available and for a few weeks Reggae Reggae sauce was out selling even the brand leader. Now, the sauce is stocked by all major retailers and Levi has built a complete brand ranging from ready meals to snacks and soft drinks to pasties.

Levi's success has meant that he has become a spokesperson for both Caribbean cuisine as well as more generally for entrepreneurship amongst the black community. He has visited hundreds of schools to encourage young children to adopt a positive approach and to prove that you can succeed from humble beginnings. Reggae Reggae sauce millionaire Levi Roots admits 'I lied on Dragons' Den' | Daily Mail Online Reggae Reggae lies! Sauce millionaire Levi Roots admits 'I lied on Dragons' Den - it wasn't my grandmother's recipe' Claim that he had been selling it for 15 years was 'just a marketing ploy' Updated: 19:37 EST, 16 November 2011 He became the most successful contestant on Dragons’ Den and a millionaire to boot. But Reggae Reggae sauce proprietor Levi Roots has admitted he lied on the BBC show when he said the secret recipe was handed down by his grandmother. The former reggae star, 53, also confessed that another claim – that the sauce had been the taste of the Notting Hill Carnival for 15 years – was a marketing ploy.

Rivals: Levi Roots, left, is being sued by his former business partner Tony Bailey, right, for a cut of the Reggae Reggae profits Tony Bailey claims Mr Roots stole his secret recipe and took it on Dragons Den in 2007 His admissions came in the middle of a High Court case where his former partner has accused him of stealing the coveted recipe. Chef Tony Bailey, 52, claims it was his sauce the pair used when they ran a jerk chicken stall at the Notting Hill Carnival. Mr Bailey and financial advisor Sylvester Williams are suing Mr Roots for more than £600,000 after they claim he cut them out of an agreement to launch the sauce together. Mr Roots – real name Keith Valentine Graham – appeared on Dragons’ Den in 2007 and secured a £50,000 investment from entrepreneurs Peter Jones and Richard Farleigh. Questioned about the sauce being his grandmother’s recipe, Mr Roots admitted that was untrue. He said: ‘I was trying to create the flavour my grandmother used to cook for me.

How she used to do what she called relish.’ However, the former reggae star says he created the sauce from a basic recipe, and was trying to 'recreate' the flavour of his grandmother's original jerk chicken seasoning. He also claimed that while the sauce wasn't sold at the Notting Hill Carnival, he and Mr Bailey sold jerk chicken and people came to their stall just to see Levi Roots himself. Mr Roots claimed his story about his sauce being 'the taste of Notting Hill Carnival' was in reference to his reputation at the Caribbean street celebration. RELATED ARTICLES Share this article Share Reading from the sauce label, Ian Glen QC, acting for the claimants, said: 'On the bottle of sauce, it says "Our family in Jamaica have been blending home-made jerk sauce since way back, and for years it's been the taste of London's Notting Hill Carnival." Is that true?' Mr Roots replied: 'No, that's not true. It's a marketing ploy. 'When I was trying to market the sauce, I thought of every conceivable way that I was connected with music and the Notting Hill Carnival.

'I cooked all that in a bag together and tried my best to make a story about it.' When Mr Glen asked about the claim that it was his grandmother's recipe, he admitted that this was also untrue. Dragon: Mr Roots won a £50,000 investment from 'Dragons' Peter Jones, pictured, and Richard Farleigh, and the famous franchise is now worth millions Mr Roots said: 'My way of trying to market the sauce when I started out was to put in all my experience with people in my life and my family. 'I was trying to create the flavour that my grandmother used to cook for me. How she used to do what she called relish. 'I was trying to recreate that flavour and that is the reason why my grandmother is on it. I thought it apt to put her legacy in there.' Mr Glen also read from the transcript of Mr Roots' appearance on Dragons' Den, which convinced Peter Jones and Richard Farleigh to invest in the product. He said: 'You were saying that you had been successfully selling Reggae Reggae sauce for 15 years, is that right?' Mr Roots replied: 'It's my connection to Notting Hill Carnival was more what I was talking about.

This was my marketing ploy.' Mr Glen said: 'But the sauce didn't have a 15-year reputation?' Mr Roots said: 'It's not about sauce, it's about Levi Roots. It [the carnival stall] was only popular because it was a Levi Roots stall.' Carnival: Mr Roots said the stall run by him and Mr Bailey was a success because of his own fame, not Reggae Reggae sauce He also admitted lying in his first cookbook by denying his gangland past. But he said: 'I was desperately trying to tell my story in a cookbook, which was totally unrelated to what I was now, and I found it very difficult to tell the story. 'I wouldn't say it was a lie - I was trying to market myself at the time. I was trying to market myself as Levi Roots.' He admitted having a business agreement with Mr Williams, but said it had been abandoned before his appearance on Dragons' Den. Mr Roots added: 'Since Dragons' Den I realised what I have become to the public. It's become much more that just a sauce.

'The whole thing about Levi Roots has become so important, especially for black African Caribbean people.' Mr Bailey and Mr Williams claim breach of confidence, over the sauce recipe, and breach of contract. Mr Roots denies their claims and insists the pair have no rights in the sauce or the business. The hearing continues. Femail Today Donald and his golden girl: Trump is joined by stunning Melania at pre-inauguration dinner and jokes that if rains tomorrow 'people will know it's my real hair' Ivanka Trump stuns in a black and white gown as she is joined by Tiffany and the rest of the clan at The Donald's pre-inauguration dinner First Daughter ready Bombshell Emily Ratajkowski shows off her phenomenal figure as she writhes around in white lace underwear in racy video 'If we evolved from monkeys, why is John Legend still around?': Chrissy Teigen shares shocking encounter with 'racist' photographer Shared with fans Dance floor ready! Caitlyn Jenner attends inauguration eve dinner in a tassel dress amid rumors Trump has been encouraged to dance with her Can you match the celebrity to their High School picture?

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Maisie Williams swigs from a can of beer as she models a pink satin number at creative magazine launch Melania's former modeling agent throwing inauguration after-party with invites out to Kanye, Jon Voight and Sylvester Stallone Introduced her to Trump Why Alexia is ready to start jammin' with Bob: Actress starts rehearsals as reggae star's wife Rita in musical about his life On the London stage Indie chic! Model Jessica Hart cuts a demure figure in chambray shirt and leather-look leggings as she attends New York art opening Climate change is 'wolf at the door', says Charles: Prince urges world leaders to do more to tackle the issue in foreword of Ladybird book he co-authored A splash of color on the silver screen: World of rainbow-hued school supply brand Lisa Frank to be made into a live-action and animation hybrid film Making them green with envy!

Ivanka Trump looks glamorous in an emerald dress as she steps out with husband Jared Kushner and kids ahead of inauguration Melrose Place actress jailed for killing married mother in drunken hit-and-run reveals how she has been cut off by friends and divorced by her husband 'He is using you': Bad Girls Club alum Morgan Osman claims she's having an affair with Britney Spears' new man Posted kissing photo EXCLUSIVE: Knock down that wall! Actress Minnie Driver wins her bitter feud with 75-year-old neighbor who must demolish his wall or go to prison 'There's ONE first lady': Ivanka Trump calls suggestions that she will fill Melania's role 'sexist' while revealing she is still close to Chelsea Clinton Clint Eastwood quietly lists sprawling Spanish mansion in Pebble Beach for $9.75million The property boasts views over Carmel Bay on the California coast 'There's no bad feeling between them:' Louis Tomlinson has split from Danielle Campbell just weeks after his mother's death...

as the star is pictured looking pensive in Beverly Hills 'Exceptional First Lady - looking forward to the next chapter in your life': Queen Rania of Jordan posts thoughtful sendoff to Michelle Obama on last day in White House 'It costs a lot of money to look this cheap!' As Dolly Parton celebrates her 71st birthday, FEMAIL details the five style lessons we've learned from the legend Paula Patton is cheerful as she is joined by male pal while taking son to Malibu Farmers' Market amid ferocious custody battle with ex Robin Thicke Getting it right in white! Eva Longoria looks elegant in chic cocktail dress as she picks up award at NATPE ceremony in Miami Actress looked radiant 'You have to keep shaking it up': Marie Osmond talks change in new interview... after being shamed when fans thought she'd sing for Trump Woody Harrelson's plan for live movie streamed to cinemas from London is thrown into chaos by discovery of World War Two bomb Problems while filming Track Palin's ex-girlfriend is granted short-term order of protection 'for domestic violence' just weeks after filing for FULL custody of baby son Battle of the leading ladies!

Susan Sarandon and Jessica Lange channel real-life rivals Bette Davis and Joan Crawford as they promote Feud Berry is the new black! As Ruby Rose models a deep wine lip color at the 2017 People's Choice Awards, FEMAIL rounds up similar hues starting at $4 Why so shy? Bella Hadid and Kendall Jenner shield themselves with massive bomber jackets as they descend into Paris on a private jet 'God you guys are personal': A VERY unimpressed Nicole Kidman bites back at radio host as she's quizzed about Keith Urban's alcoholism Mark Zuckerberg sues to force families to sell land passed down for generations and make his $100M Hawaiian home more secluded Facebook founder Awkward! Bella Hadid and ex The Weeknd cross paths at concert for first time since he started dating Selena Gomez In the Big Apple Hats off! As Bella Hadid and Suki Waterhouse step out in cool fiddler caps, FEMAIL rounds up the chicest options for YOU to shop now One of biggest trends Nude lips: Kylie Jenner plugs her makeup line with two new Instagram photos where she models beige lipstick Her raven locks spilled over her shoulders Twice as nice!

Brunette bombshell Idina Menzel wears two different looks as she promotes Beaches in NYC Taking on Bette Midler's iconic role 'You're real as f**k': Chrissy Teigen is praised by fans after posting snap of stretch marks on her upper thighs Baby nine months ago Leggy lady! Carrie Underwood shows off her assets in a shiny pale pink mini dress as she plugs Almay The 33-year-old looked fab in New York Oopsy daisy!

Victoria Silvstedt, 42, nearly suffers a fashion faux pas while wearing a sexy white bikini while in St Barts The Swedish model Overweight and somewhat stinky, the REAL young Queen Victoria: New book claims Lord Melbourne dropped hints about her personal hygiene 'The line-up made me upset': Azealia Banks says she would 'love' to perform at Trump inauguration after A listers shun the event The controversial singer Tony Romo parties at Trump's new hotel in DC ahead of the inauguration after what could be his last football game ever for the Dallas Cowboys Singer of 1989 hit 'Lambada' Loalwa Braz is found burned to death in a charred car in Brazil after two men were spotted running from her house 'Disgusting beyond words': ESPN commentator accused of racism after comparing tennis star Venus Williams to a GORILLA Aaron Rodgers' family doesn't 'trust' Olivia Munn: More details of NFL star's rift with relatives emerge revealing that he 'chose Olivia over them ' Ivanka Trump shares touching picture of herself with mom Ivana which she found while packing as she says goodbye to her company Monica Lewinsky and Bill Clinton's White House-affair will be the focus of new season of Ryan Murphy's hit

 series American Crime Story Revisiting the scandal Is THAT why she wants him back?

Scott Disick shows off his MANLY BULGE as ex Kourtney Kardashian is claimed to want another try at their romance The weird and wonderful gifts received by the Royal Family in 2016 - from a Post-It holder for the Queen to a rattle for Charlotte (and a headdress for Harry!) Caitlyn Jenner jets to DC to attend Trump's inauguration where the future president has been encouraged to dance with the former Olympian So chic! Gwyneth Paltrow looks elegant in winter white and a camel coat as she jets into chilly New York The 44-year-old actress was ready for the cold 'The hottest date here tonight!' Blake Shelton gives girlfriend Gwen Stefani a shout-out as he wins big at People's Choice Awards They're going strong 'She has to answer for everything she says': RHOBH's Erika Girardi dishes new details on THAT 'Pantygate' flashing incident The multi-millionaire 'It means the world to us': Kaley Cuoco stuns in purple gown as she thanks Big Bang Theory fans at People's Choice Awards The 31-year-old actress Five become phwoar! Fifth Harmony whip up the crowd at People's Choice Awards in VERY racy dominatrix gear...

as they make stage debut as a quartet Full House (of fashion victims)! Ashley Greene joins the Fuller House cast for worst dressed at the People's Choice Awards Fashion fails! 'You can't have him! He's all mine!' Blake Lively gushes over husband Ryan Reynolds after win at People's Choice Awards Crazy about her man Trump is doing it My Way: President-elect and wife Melania will dance to Frank Sinatra's classic tune at the start of first inaugural ball Anticipation grows 'Here's another photo of my butt': Victoria's Secret model Kelly Gale shares second revealing shower photo as she holidays in Bali At her private villa 'Being your First Lady has been the honor of a lifetime': Michelle Obama shares sweet message as she cuddles up to Barack on White House balcony Bethenny Frankel dons trendy sweats and leather jacket as she braves the cold on school run with daughter Bryn The 46-year-old star Bernie Sanders, fashion muse? The Democratic runner-up inspires menswear in Balenciaga's latest collection to hit the runway Matchy!

Twins Mary-Kate and Ashley Olsen wear same sunglasses as they take a cigarette break outside their NYC office The 30-year-old pair Dwayne 'The Rock' Johnson is caught on camera SWEARING at Kevin Hart as they diss each other during People's Choice acceptance speeches She's still got it! Sharon Stone, 58, looks every inch the siren as she poses in low-cut top for glam photos on the set of her new movie The blonde bombshell Good to see you back ma'am! The Queen is all smiles as she returns to official duties for the first time since recovering from a heavy cold Not headed to the inauguration then Tom? Ford lands at LAX amid spat with president-elect over his insulting comments about Melania Trump 'We have different styles': Nicole Richie doesn't give advice to sister Sofia... who prefers Paris Hilton The siblings who aren't genetically related Prince Harry is announced as patron of a rhino conservation charity in his 'second home' Botswana which he's been visiting for more than 20 years Bringing the glamour!

JLo and Blake Lively wow in black frocks while Gwen Stefani stands out in a textured blue dress for the 2017 People's Choice Awards Bruce Springsteen had White House staffers Dancing in the Dark as he played a SECRET 15-song gig in the East Room Concert last week That looks familiar! Justin Bieber continues to roll back the years with his classic haircut as he steps out in spray on skin-tight jeans The Canadian singer Oakland Raiders' Karl Joseph fulfills his 8th grade promise to buy his mom her dream home by splashing out on a new pad Kept his promise Lottie too hottie! Ms Moss displays swallow inkings on her torso as she shows off her model figure in a VERY daring lingerie selfie Kate Moss' kid sister PICTURE EXCLUSIVE: Sherlock star Amanda Abbington steps out amid claims she confronted ex Martin Freeman over 'bond' with another woman A teen and his leading lady!

Gigi and Bella's younger brother Anwar Hadid, 17, holds hands with Nicola Peltz, 22, during Beverly Hills outing Giddy Paris Jackson looks smitten with boyfriend Michael Snoddy as they enjoy a romantic stroll around Paris Fun in Freench capital 'We haven't spoken in a while...': Liam Payne thanks fans from inside his LA studio as pregnant girlfriend Cheryl remains at home in England 'I'm an emotional eater': Khloe Kardashian reveals she would turn to food for comfort when 'stressed or sad' in preview for her new show Revenge Body Maybe she's born with it! Gigi Hadid looks flawless as she displays her natural beauty in her Maybelline campaign Stunning model and her beau Zayn Malik Demi Lovato and boyfriend Guilherme Vasconcelos emerge from DNCE concert where they saw her ex Joe Jonas perform Enjoyed a night out Kim Zolciak looks unrecognizable in throwback mother-daughter snap The 38-year-old TRHOA alum boasts 5.3M followers DON'T MISS 'I'm glad I didn't make changes earlier in my life': Ruby Rose talks gender identity struggles and says she's excited to become a mother Smooth landing!

Make-up free Cara Delevingne cuts a casual figure in stylish joggers as she touches down at LAX following charity trip to Uganda Taylor Swift impersonator Xia Vigor's mom defends 7-year-old daughter's 'sexualized' routine and blasts Piers Morgan for calling it 'creepy' 'I don't want to go to jail!' T-Pain's Australian tour in crisis as he risks being denied entry into the country due to parking ticket he was given 10 years ago Which shoes give you a perky posterior? As fashion bible British Vogue endorses kitten heels, FEMAIL looks for the best footwear to achieve perfect butt lift Kate Moss is back to her glamorous self after wild birthday celebrations as she cozies up to David Beckham at Louis Vuitton show in Paris Drew Barrymore looks effortlessly chic and sophisticated as she attends Madrid photocall for new Netflix zombie show Santa Clarita Diet The 41-year-old actress Reddit co-founder Alexis Ohanian cheers on his fiancée Serena Williams after at the Australian Open The couple announced engagement last month Buy the Ferrari that Justin Bieber forgot: Car the singer 'lost' in a hotel parking lot for three weeks is now up for auction It won't come cheap Heaven on earth!

Eva Longoria shows off toned physique in white leggings during barefoot stroll through Miami The actress, 41, was tuned into her earbuds Strike a posy! Princess Mary receives rose bouquet as she dazzles in a blue blouse at charity event in Copenhagen The Danish royal Life in the style lane! Formula One star Lewis Hamilton shows his sartorial stripes with three different looks at Paris Men's Fashion Week Jada Pinkett Smith cosies up to 'personal favourite' Johnny Depp backstage at the People's Choice... after presenting his Movie Icon Award Hair he is! Solemn Matthew McConaughey looks tired and sports unkempt beard as heads for dinner in London with wife Camila Alves There she blows!

Caitlyn Jenner lets her mane down for full bombshell look during coffee run in Malibu The 67-year-old star sported thick locks EXCLUSIVE: 'Sexualized' 'Taylor Swift' schoolgirl, 7, reveals she was paid just $100 for Philippines TV show that made her a global star His very own Khaleesi: Game Of Thrones' Sophie Turner and boyfriend Joe Jonas hold hands as they enjoy a low-key LA date night Very affectionate 'You have trusted me': Emotional Johnny Depp thanks fans for 'standing by him' through Amber Heard divorce drama at People's Choice Awards Tightening her belt? Amber Heard shops at 99 cents store after finalising divorce from Johnny Depp She was used to living the high life Luscious in lemon lace! Jamie Chung looks pretty as a picture in strapless gown slashed to the thigh as she wows at People's Choice Awards Sarah Jessica Parker dazzles in bronze strapless gown as she graciously accepts People's Choice Award Very sexy in the city Orange really Is The New Black! Ruby Rose goes braless at the People's Choice Awards red carpet in a bright tuxedo and wine colored lipstick She dares to bare!

Cheryl Burke flashes lean legs thanks to high slit in sheer dress at People's Choice Awards Put her pins on display Her Dark Knight in shining armour! Christian Bale's wife Sibi stares lovingly at star after he treats her to lunch in Beverly Hills Loved up United front! Kim Kardashian takes the plunge as she enjoys lunch date with Kanye West... as couple are said to be 'in a good place' All work and no play! Margot Robbie and producer husband Tom Ackerley are hard at work on set of I, Tonya as actress stars in ice skating biopic Busty Coco Austin shows off her shapely figure in skintight outfit while on a stroll with Ice-T and baby Chanel Spotted with their 13-month-old princess She's furry busy! Mel B puts on a leggy display in sexy thigh-high boots and a lavish fur coat as she steps out in NYC The America's Got Talent judge 41, looked great Legally, she is no longer blonde! Reese Witherspoon dons bright red wig to play Mrs Whatsit in A Wrinkle In Time Dramatically different Toilet paper!

Sir Patrick Stewart's surprising new part is revealed as the voice of the 'poop icon' in upcoming The Emoji Movie Are YOU brave enough for 'blorange'? Georgia May Jagger starts new hair trend after dyeing her hair a unique shade of strawberry blonde Luscious locks Katie Holmes goes casual in Calabasas as it emerges her relationship with Tom Cruise and Scientology are NOT the basis for new E! series Woman arrested after accosting Bella Hadid with Palestinian flag as she arrives at sister Gigi's home with Kendall Jenner in New York She is proud of her roots Rock in Peace, Dad: All three of Rick Parfitt's wives and his eldest sons join the Status Quo star's bandmates to say goodbye at funeral after his death at 68 It's all in your head! Ashley Hart shares snaps of herself undergoing acupuncture on her face and chest She took to Instagram to share a snap Elle Fanning shows off her flawless complexion as she goes make-up free for a gym session in Los Angeles Cutting a casual figure in her workout gear Single Bella Hadid ditches the glamour as she flashes her abs on VERY casual night with Kendall Jenner...

before sharing seductive clip of her stripping 'It was very sad to close it out': Emma Stone reveals it was emotional to wrap La La Land up as she'd become close to co-star Ryan Gosling Looking shady! Kate Bosworth goes incognito in dark sunglasses and black furry coat as she jets into LAX with husband Michael Polish Remember my name! Alessandra Ambrosio rocks personalized workout gear as she heads to the gym after returning from Brazilian vacation Melissa McCarthy jokes that her tires were slashed by Kristen Bell and Rebel Wilson in hilarious acceptance speech at People's Choice Awards Robert Downey Jr. cuts a slick figure as he collects People's Choice Award for Favourite Action Hero for Captain America: Civil War 'This is a special honor': Tom Hanks talks about his legacy in film as he accepts People's Choice Award The Forrest Gump actor took to the stage 'I still haven't accomplished it!' Blake Lively reveals childhood wish to meet The Spice Girls... as she dedicates People's Choice Award to Girl Power Ivanka's 'quick conversation' with Michelle Obama turned into an hour-long meeting of minds as she prepares for role of de facto first lady Is George Clooney's wife Amal 'pregnant with twins'?

Rumors the human rights lawyer, 38, is expecting a boy and a girl as she attends Davos 'It's the concussion talking': Priyanka Chopra jokes about Quantico accident after winning People's Choice Award for favorite dramatic TV actress 'Even with this ridiculous accent!' Sofia Vergara is overcome with emotion as accepts Favorite Comedic TV Actress at People's Choice Awards 'This is amazing!' Ellen DeGeneres makes history with her 20th People's Choice Award as she's supported by glamorous wife Portia de Rossi Pretty in pink! Ruby Rose swaps her edgy style for a softer look as she films in West Hollywood Looking super chic 'I just exposed myself': Kristen Bell mortified after revealing she was using teleprompter during technical glitch while honoring Tyler Perry at People's Choice Gynecologist slams Gwyneth Paltrow's 'vagina eggs' as 'dangerous' advice that could cause infections, painful sex, and deadly toxic shock syndrome EXCLUSIVE: Southern Charm's Jennifer Snowden tells how co-star Kathryn Dennis turned her back on her after she became pregnant Trump sends best wishes to George H.W.

Bush and wife Barbara in hospital after the ex- president joked that attending inauguration would kill him Ivanka's first step in Making America Great Again: Assembling the furniture. Thrifty First Daughter furnishes $5.5million Washington home at IKEA 'I love you, and go to bed': Justin Timberlake sends sweet message to son Silas as he accepts two People's Choice Awards Double celebration He's pushing the envelope! Westworld star Luke Hemsworth sports a leather motorcycle jacket with a shirt and tie at People's Choice Awards Silver Bell! Kristen stands out on the People's Choice red carpet in shimmering bandeau jumpsuit Take MC Hammer's pants and add a corset Going for the gold! Victoria Justice dazzles in tiny mini dress as she flashes legs at People's Choice Awards The 23-year-old was in Los Angeles Jennifer Lopez wins first People's Choice Award for Shades Of Blue at 43rd annual ceremony in Los Angeles Awards in LA Simply stunning! Jordana Brewster shows off her slender figure in powder blue gown with peek-a-boo bodice at People's Choice Awards Pretty in pattern!

Ali Larter looks incredible in a strapless dress for the People's Choice Awards in LA The 40-year-old wowed on the red carpet EXCLUSIVE: Wynn Las Vegas removes all Tom Ford beauty products and sunglasses from the resort in the wake of designer's comments about Melania Trump Making a statement! Olivia Munn shows off chest in yellow gown as she is seen for first time since beau Aaron Rodgers' family talks strife She's still got it! Jennifer Lopez wears large white bow tie and black miniskirt to NBC Winter Press Tour The 47-year-old actress sizzled That's sure to cause a frenzy! Puma pushing for Kylie Jenner and Zac Efron to promote athletic wear brand Down Under Could the duo be heading Down Under? Renee Zellweger wears minimal makeup as she shows off toned legs in in workout attire for flight out of LA One of most well-toned bodies in Hollywood A bit of all white! Kourtney Kardashian flashes bare midriff in crop top and jeans as she wears Yeezy heels for lunch with Kim and Kanye Make-up free Zoe Saldana cuts a casual figure in sweats while on a stroll with husband Marco Perego She also wore sneakers and a hoodie All that glitters!

Kendall Jenner wears gold puffer jacket as she gives adoring fan the swerve in New York She shone on the Big Apple streets Aca-awesome! Rebel Wilson shares behind-the-scenes selfie with 'Bellas' as they rehearse for Pitch Perfect 3... after kicking a stunt trainer's groin in THAT hilarious video Michelle Obama takes a last walk through the White House with the family dogs while workers continue to ready the Obamas' new home Quantico's Priyanka Chopra jets into LA for awards show after returning to work following on set accident The Indian actress Ciara 'settles custody case with ex-fiancé Future as they agree to joint custody over two-year-old son' They were engaged from Oct 2013 to Aug 2014 Vanessa Hudgens wows in off-the-shoulder top and tight leather pants as she promotes new TV show Powerless Former High School Musical star Paris Jackson bears a striking resemblance to pop icon Madonna in her heyday... as she flashes her new nipple piercings for debut high fashion model for Chanel Olga Kurylenko wears bright striped dress to cosy up to Salty co-star Ben Cura at The Fall Magazine launch party She's known as a Bond girl Dining solo?

Selena picks up takeaway... before claims her 'beau' The Weeknd was warned by ex Bella Hadid that Gomez is using him Hello from the OUT-side! Adele fans who bought tickets from unauthorised online sellers will be turned away from Australian gig SEBASTIAN SHAKESPEARE: Jagger's girl takes a leaf out of bolshy Bianca's book: Lizzie joins protest in the US to ensure equal rights for women Bella Hadid 'called ex The Weeknd to tell him new girlfriend Selena Gomez was using him and that was her pattern with men' Said to be 'pissed' Khloe Kardashian reveals she was so embarrassed by her former larger figure that she couldn't look people in the eye in teaser for Revenge Body Hot mama! Newly blonde Blac Chyna puts her curves on display in skintight satin two-piece just two months after giving birth to Dream Kardashian 'Imagine people losing their minds when they see Tammin Sursok!' Merrick Watts mocks Pretty Little Liars star after she hits out against 'celebrity obsession' Bare-faced beauty!

Gwyneth Paltrow flashes makeup-free face and air-dried hair during morning errands She has an entire site dedicated to clean living Blonde babe! Baywatch alum Pamela Anderson, 49, proves she doesn't age as she looks youthful in grey coat at LAX airport She wrapped up Paul McCartney files lawsuit against Sony over copyrights to Beatles songs once owned by Michael Jackson Hopes to win back copyrights PICTURE EXCLUSIVE: Paula Patton and Robin Thicke are spotted leaving same building as it's claimed they are undergoing counseling during custody battle Well-prepared! Elizabeth Olsen flashes a bit of midriff as she shops for household supplies in Los Angeles Elizabeth Olsen cut a casually stylish figure 'I sleep in my tights!' The Biggest Loser's Michelle Bridges is so hooked on her gym clothes that she wears them to bed The 46-year-old As Kim Kardashian and Gigi Hadid replace skinny jeans with cozy joggers, FEMAIL breaks down four stylish, A-list approved ways to wear sweatpants in public Baby boom! Mexican singer Anahi gives birth to her first child, a boy The Mexican beauty today revealed the arrival of her bundle of joy on Instagram Pretty in prints!

Nicole Richie flashes her bra in sheer shirt and clashing patterns to promote Great News at NBC event Lionel's daughter Alanis Morissette's former business manager admits stealing $4.8m from her after claiming he invested it in illegal marijuana grows Princess Tessy of Luxembourg announces she is divorcing husband Prince Louis after 10 years of marriage Pair have two kids What's old is new again! Jennifer Lawrence's manicurist reveals how your broken make-up can be used to create a fresh and fun nail look 'She's hot, why not?' Brandi Glanville reveals she had a 'fling for a bit' with My Kitchen Rules co-star Cat Cora Revealed on Watch What Happens Live 'She's touching MY husband!' Seven Year Switch star threatens to 'kill' her spouse's temporary wife after seeing the pair drunkenly flirt EXCLUSIVE: Jennifer Lopez, 47, enjoys one-on-one romantic dinner date with 'beau' Drake, 30, at Catch in LA J.Lo looked stunning as she joined rapper You could have made an effort George!

Osborne wears trainers as he joins Westminster's forgotten men to schmooze the Clooneys at Davos 'My kids are into wildlife, it would be great to spend time here with them': Supermodel Cindy Crawford will visit Australia for the first time in 10 years 'She was furious': Amanda Abbington 'was concerned about ex Martin Freeman's relationship with showbiz researcher before their shock split' The new cleavage? As an underboob- baring crop top from Fendi graces its third magazine cover, FEMAIL reveals why the daring look is becoming more mainstream 'I'm a dumba***': Beverly Hills Cop star Judge Reinhold says sorry after pleading no contest to disorderly conduct for his shirtless TSA meltdown On daddy duty! Ashton Kutcher ventures out alone with his daughter Wyatt as wife Mila Kunis and new baby are not seen He's a doting father 1 trend, 3 styles: Try a different approach to the tailored style with one of these tweed jackets Give your office outfit a modern twist with a tweed jacket Politics of Kanye West: Washington University professor teaches class focusing on rap star's 'black genius' Prof Jeffrey McCune (inset) is teaching the class Date night!

Chris Brown takes pretty brunette to hotspot Catch LA in flash red Lamborghini as Drake and J-Lo dine inside... but leaves soon after The mane event! Trump's wax figure is unveiled by Madame Tussauds and it took FIVE WEEKS to carefully coif that presidential comb-over strand by strand Designer clothes, they're just like us! Marla Maples' Lanvin threads spotted riding Manhattan crosstown bus A messenger was spotted carrying bags Is Bob Dylan's 'true America' painting really a British seaside's pier? Singer's watercolor of Norfolk, Virginia looks suspicioulsy like the northern resort's pier 'Being a man isn't about how "tough" or "masculine" you are': Maybelline's first ever male spokesmodel fires back at troll who shamed him AND his dad Sssssso pretty! Demi Lovato looks glamorous in plunging pink snakeskin dress for Smurfs: The Lost Village photo call in LA Smurfs photocall Welcome to Bella Hadid's 'humble little apartment'! From the bathroom to the exposed brick, model shows off her spacious Manhattan digs Hollywood superstar making a film about his night of drunken madness...

and Woody Harrelson's filming it LIVE in London tonight Cameras are rolling Dance Moms star Maddie Ziegler, 14, sends fans into a tailspin after posting a romantic picture with her rumored Australian boyfriend 'It's full of lies!': Family of late Tejano singer Selena is outraged as it's announced Disney is distributing a TV series about her 1995 murder Beloved star was shot Julianne Hough puts her taut tummy on display in a red-hot sports bra before switching to stylish off-duty outfit after morning workout Twinning! Kylie Jenner and Hailey Baldwin wear matching tracksuits and top knots as they jet back to Los Angeles BFFs kept it super casual Beauty and the Beast's new triptych poster features entire cast... except Dan Stevens' Prince Adam Disney released the fourth poster for film Bella Thorne flaunts her sizzling figure in bikini while clutching a pig... after shocking Twitter by sharing a snap of her ex Gregg Sulkin's 'manhood' TV show Will & Grace will return to NBC with 10 episodes a decade after it was canceled Fans are in for a treat, following months of rumors Bubblegum chic!

Blindspot star Jaimie Alexander looks feminine in head-to-toe pink for press tour The 32-year-old donned a frilly fuchsia dress Hippie chic! Make-up free Drew Barrymore swaps glamour for grunge as she jets in to Paris sporting baggy maxi dress and floppy hat Step aside Emma Stone! Ryan Gosling sweeps Ellen DeGeneres off her feet in La La Land behind-the-scenes spoof Hilarious parody Forever young! Renee Zellweger, 47, appears amazingly youthful with minimal makeup as she leaves a workout session in Los Angeles Looked trim in fitted attire Gilding the Lily! Dolly Parton and Jane Fonda to be reunited with 9 To 5 costar Tomlin to give her Screen Actors Guild Life Achievement Award Storied career 'We're surprised she showed up': Kim Kardashian 'shocked production staff by filming cameo in heist film Ocean's 8'... after her own robbery ordeal Mel B flaunts her incredible curves in a micro-mini dress as she steps out in NYC... while the future of Spice Girls off-shoot GEM hangs in the balance So in love!

Matthew McConaughey plants a kiss on gorgeous wife Camila Alves at Gold premiere in NYC He's just a big kid at heart Kendall Jenner flaunts her endless legs in skintight leather pants as she shops in NYC with rumored love interest A$AP Rocky The 21-year-old Going for gold! Nicole Richie looks sartorially savvy in metallic blouse and slinky maxi-skirt as she parties at vodka bash Disco fever 'She's happy to be back': Priyanka Chopra returns to Quantico set four days after fall left her with concussion Injured on the ABC show's New York set 'I find it truly sad': New mom Ali Fedotowsky says if her daughter acted like Bachelor villain Corinne she would be 'heartbroken' Speaking out again Did he not read the warning signs? Scott Eastwood 'faces hefty fine over his jump off Sydney cliff rocks'... where a man died on Christmas day 'I have no intention to shame anyone': Alicia Keys defends decision to go make-up free...

as she wears a little for the first time in a year for Allure shoot 'Three kids doesn't mean you have to stop feeling pretty': Hilaria Baldwin flashes her new bling after putting belly button ring back in Alec Baldwin's wife 'She's my all-time fave!': Reese Witherspoon kicks off birthday tributes for Golden Girls icon Betty White as she turns 95 Took to social media Aaron Rodgers' chiropractor dad speaks out to confirm he has not spoken to his NFL star son in over TWO YEARS after he started dating Olivia Munn Keeping it comfy! Makeup-free Kate Hudson leaves pal Bradley Cooper's house in slouchy white top and yoga pants Goldie Hawn's daughter Baby steps! Kim Kardashian posts sweet snapshot as Saint West walks in plush navy tracksuit The 13-month-old looked adorable Going for gold! Brazilian bombshell Adriana Lima oozes opulence in silky nude gown as she poses up a storm at luxury watch launch Hairzilla! Kate transforms locks from lank to lustrous...but has she gone too far with her latest transformation?

Very bouncy blow dry Margaret's toyboy lover, Snowdon's wild affairs that led to the couple's divorce and why the Queen sided with her brother-in-law Snowdon died last week Score! Adam DeVine plants a kiss on girlfriend Chloe Bridges who shows off her chest in low-cut top at LA basketball game The Pitch Perfect actor EXCLUSIVE - 'It's NOT creepy!' Father of British 'Taylor Swift' schoolgirl who won Philippines talent show insists seven-year-old is not 'sexualized' Can YOU tell who's the real deal? The celebrity doppelgangers that are so similar to their A-list lookalikes you might think you're seeing double Patrick Stewart, 76, looks besotted as glamorous wife Sunny Ozell, 38, rocks a plunging LBD at Swiss watch launch Looked as close as ever Levi Roots full Dragon's Den Appearance - YouTube Levi Roots full Dragon's Den Appearance Want to watch this again later? Sign in to add this video to a playlist. Need to report the video? Sign in to report inappropriate content. The interactive transcript could not be loaded. Loading... Rating is available when the video has been rented. This feature is not available right now. Please try again later.

Published on Apr 23, 2012 Watch Levi Roots' full appearance as he seeks £50,000 worth of investment to kick start his Reggae Reggae Sauce business on the BBC's Dragon's Den. He walked into the den singing, but will he walk out having slain the millionaire investors? Category

Question: Which entrepreneur was a hit on the Dragon's Den with Reggae Reggae Sauce?
Answer: LEVI ROOTS