Heinz | Heinz Story Heinz Story open menu Heinz Story The story of how Heinz came to be one of the world's best loved brands began over 140 years ago. Take a trip back with us, and find out how Henry J Heinz ensured his name would become associated with quality, variety and good taste by food lovers everywhere. 1869 In the beginning Two young American businessmen, Henry J Heinz and L Clarence Noble, launch Heinz & Noble. Their first product is Henry's 'pure and superior' grated horseradish, bottled in clear glass to show its purity. The horseradish is grown on a garden patch given to Henry by his parents. 1876 The world's first taste of ketchup Henry sets up business with two of his relations, launching F & J Heinz Company, with Henry as manager. In the US, they launch Heinz Tomato Ketchup followed by a launch in the UK in 1886. 1886 'I think Mr Heinz, we will take the lot' Henry sells his first products ­ 'seven varieties of our finest and newest goods' ­ to London's famous Fortnum & Mason food store.

1896 An historic train journey Riding the New York railway he saw a poster for a shoe company advertising its 21 styles of shoe. He is taken with the ad and totting up the number of products that his company produced, settles on 57 - although there were more, even then! On that journey Heinz 57 Varieties was born. 1910 Heinz Cream of Tomato Soup was imported into the UK. 1920s UK production starts Heinz is still exporting Baked Beans, Spaghetti and Tomato Ketchup to the UK from America and Canada. When production expands to the UK, 10,000 tonnes are produced here in the first year. 1930s You gotta talk the talk Heinz salesmen are expected to be at least 6ft tall, impeccably dressed and particularly eloquent at promoting Heinz products. Their equipment ­ including chrome vacuum flasks, pickle forks and olive spears ­weighs about 30lbs! 1931 Hard times, good food Howard Heinz, Henry's son, fights the big Depression by adding ready-to-serve soups and baby food to the Heinz range.

Feeding families looking for value, taste and quality, they become top sellers 1940s What, no ketchup? Because of the war, ingredients are in short supply. Heinz Tomato Ketchup does not appear on shelves in the UK from 1939 until 1948. What on earth did they do without it? Eat more Heinz Salad Cream, that's what. 1944 Beans for victory! Because of its major contribution to wartime food production, our Harlesden factory is bombed at least twice. Production carries on regardless as Heinz is so vital to maintaining food resources. 1951 A right Royal result The Royal Warrant is granted, and in 1954 granted again as Purveyors of Heinz Products to HM Queen Elizabeth II. 1955 Heinz goes on air for the first time 'Heinz 57' varieties are advertised on the new ITV channel. Colour posters were also produced. The jingle went: 'Heinz 57, Heinz 57. You've a family to feed. Heinz have everything you need. Ready when you are, yes indeed. That's Heinz 57!

1959 Wigan goes bean bonkers Heinz opens a Beans factory in Wigan on 21 May 1959. It uses 1,000 tonnes of dry beans every week. That's a lot of beans. 1961 The biggest promotion in the UK ever! Heinz give-away 57 Mini-Minors in a soup competition. From then on Heinz can't stop; we give away 57 caravans, 57 holidays and much, much more. 1967 The most famous slogan of them all is born Remember it? A million housewives everyday pick up a tin of beans and say: 'Beanz Meanz Heinz.' 1986 Heinz commemorates 100 years of providing British families with quality convenience foods. 1987 Ketchup gets the easy, squeezy treatment The plastic Heinz Tomato Ketchup bottle is launched. Now it is easier than ever to enjoy the world's favourite tomato ketchup with your favourite dishes. 1990s The bean goes east Heinz expands distribution to Russia and China. In total, we now export Heinz Beanz to 60 countries.

1998 Twelve of the best Heinz Beanz is selected as one of twelve brands that people think best represent the final ten years of the Millennium. 1999 We're now the world's fourth biggest food and drink brand behind Coke, McDonald's and Nescafé. 2000 Time to go organic Heinz launches organic ranges for our main brands: Organic Tomato Ketchup and Organic Heinz Beanz. Soon after, we introduce Organic Cream of Tomato Soup. 2003 Everything turned upside down Heinz Tomato Ketchup is turned on its head ­ and the Heinz Top Down Tomato Ketchup bottle is born. For the traditionalists, the distinctive glass bottles remain on sale too. 2004 Less salt for beans lovers Heinz introduces Reduced Sugar and Salt Baked Beanz while continuing to drive down added salt in standard beans which first started in 1986. 2005 Mean Beanz for a new millennium For the first time in 103 years, Heinz launches a new Heinz Beanz range: Mean Beanz, that come in world varieties ­Mexican, Sweet Chilli and Smokey BBQ.

2005 HP Sauce joins the Heinz family HP™ Sauces and Lea & Perrins™ Worcestershire Sauce joins a roster of 10 category-leading consumer brands at Heinz including Heinz Tomato Ketchup, Heinz Beanz and Heinz Cream of Tomato Soup. 2007 Busy lives have never bean so easy Heinz launches a new format to their iconic Heinz Beanz and Spaghetti Hoops brands with Snap Pots, a personalised portion that can be popped into the microwave without the need to hover by the hob, worry about waste or adding to the pile of unwashed pots and pans. 2008 Global Sustainability goals launched Heinz unveils nine global sustainability goals including the reduction of greenhouse gas emissions by 20% by 2015. 2009 Still coming up with inspiring food ideas IT HAS TO BE HEINZ marketing campaign was launched in October across TV, radio, in-store, digital and PR. On 21 May 2009 Her Majesty The Queen and His Royal Highness The Duke of Edinburgh visited the Heinz Beanz factory in Kitt Green near Wigan to mark the 50th Anniversary of the official opening of the factory.

The Queen also opened a new packing operation. 2010 Heinz Beanz Fridge Pack is launched Heinz Beanz Fridge Pack: the first-ever resealable beans product from Heinz is launched. The ground-breaking innovation allows you to use as many beans as you like before resealing the screw top and popping the remaining beans into the fridge to keep fresh for up to five days. There's also a handy see-through measure on the side showing if there are enough beans left to put on toast or partner with a spud. 2011 Heinz Tomato Ketchup with Balsamic Vinegar is launched Heinz Tomato Ketchup sells it first ever limited edition exclusively on Facebook© More than 130 years after the world's first taste of Heinz Tomato Ketchup, the iconic global brand caused a media stir with the innovative launch of Heinz Tomato Ketchup with Balsamic Vinegar. Only one million and 57 bottles of the sauce were initially made, and fans of the official UK Facebook page were given the chance to try the sauce before anyone else - with the first 3,000 sold exclusively on the site.

2012 YouGov BrandIndex Consumers put their trust in Heinz as the most highly rated food brand according to a poll published by YouGov. (YouGov BrandIndex 2011) Where Did Ketchup Come From? - CulinaryLore.com CulinaryLore.com » All CulinaryLore Categories » Food History » Where Did Ketchup Come From? Posted on 17 Aug 2012 05:10 Waiter, Waitress, Server: What's the Correct Term? It would be easy to assume that ketchup was invented by some food company, like Heinz. That isn't true, although Heinz does have something to do with how we know it today. American style ketchup, which is mostly thickened tomato sauce and corn syrup, could certainly be seen as an invention, but the idea comes from an older tradition. The word ketchup is derived from a Chinese word, ke-tsiap. According to the Oxford English Dictionary, the word ke-tsiap is from the Amoy dialect of Chinese and means a brine of pickled fish. This was, essentially, a spicy fish sauce and shared culinary traditions with garum . Both were ways to preserve fish.

Since it was wet and humid in Asia, drying fish was not practical. Preserving fish in a liquid made more sense. It may have come from the Chinese community of northern Vietnam, then called Tonkin (Tonquin), where fermented fish sauces fit with the wet and humid conditions. Some sources claim that the sauce spread to Malaysia by the 1700's where British explorers discovered it and brought it back to England. There are indications, however, that ketchup was imported into Britain before 1680 and Indonesia was the most likely contact point. Today, in Indonesia, sauces called kecap (formerly ketjap) can refer to any sauce but usually refer to a fermented black soybean sauce with a roasted cassava flour. There is also kecap asin, salty soy sauce; kecap manis, sweetened soy sauce; kecap ikan, a brown salty fish sauce; and kecap putih, a white soy sauce.

Kecap Manis and Kecap Asin Image by Jdmtdktdht via wikimedia Kecap Manis and Kecap Asin Image by Jdmtdktdht via wikimedia On a side-note, various sources also suppose that the word ketchup (catsup, catchap) also has something to do with the Chinese (Hokkien/Amoy?) word for tomato juice, which is said to be k'e chap. This sounds like hokum, pardon the pun, since tomatoes weren't even introduced into Asia until at least the 17th century, or even much later, according to some sources. The problem is that Chinese sources seem to suppose a much earlier introduction, way back in the 16th century, which would leave you to think that the Cantonese, at least, had been using tomatoes right as the ketchup sauce was being introduced into the West. This seems highly unlikely. It would have taken a while to gain any ground. In fact, tomato juice, as opposed to purees of tomato, didn't even come about until around 1917, and it took until at least 1924 for tomato juice to be successfully canned.

The idea that our word for ketchup could have come from a Chinese word for tomato juice is fishy. It is often a fallacy to assume that the modern meaning of a word has anything much to do with its etymon. That is, it is tempting to think that a theory tracing our modern word ketchup back to a word for "tomato sauce" should automatically hold more credence than one that traces it to a generic sauce. Columbia Catsup ad from 1899 Columbia Catsup ad from 1899 Also, we have to realize that the attempt to phonetically render Chinese words into English produces many spellings that appear to be different words. There are a wide range of Romanization forms in use, and there is no standard to call on. Therefore, trying to research Cantonese words via Romanized spellings is an exercise in SNAFU. The word in question here is really the word that could be spelled as keh-tsap. It just so happens that this is the Cantonese word for tomato sauce. The word for tomato sauce in Mandarin is faan-tsie-je (fan ch'ieh), which loosely translates into "foreign eggplant." That sounds different, right?

Well, the "keh" part of the Cantonese is a shortened form of the word for tomato, which is faan-ké. But the Cantonese word for eggplant is ké-jí. Notice the ké? The tomato, again, was recognized as a foreign relation to the eggplant, which the Chinese had known for centuries. You can see that the Cantonese and Mandarin words, then, really aren't that dissimilar. A word for a sauce of tomatoes could not have come about until after "ketchup" as a sauce had already been introduced into Europe. Therefore, what we have seems like an improbable coincidence; but a coincidence it seems to be. Or, perhaps we simply need to figure out how the Cantonese word for tomato came about. Nick Yee, in this article on ketchup's origin, supposes that faan-keh-tsap would be the word for a "more traditional" kind of sauce (tomato?) and the shortened form keh-tsap, a word for ketchup as Americans know it. But how "traditional" could a tomato sauce be in Asia? The idea of an ancient tomato sauce in China is just not credible. A sauce that perhaps has to do with eggplant probably is, however.

And indeed, the suffix faan (rendered fàan) can mean foreign in Cantonese! Therefore, faan-ké simply means foreign eggplant just as fan ch'ieh means the same thing in Mandarin. It's not such a mystery after all. The modern use of the sauce word having to do with a tomato may have originally stemmed from something having to do with an eggplant. This makes the coincidence less hard to swallow. Other than coincidence, we could suppose that the Cantonese word "re-borrowed" from English to describe a tomato based sauce, but this is pure speculation. The lesson here is not only to consider the language, but the history of the product (tomato) itself and there is no way that the word for the sauce ketchup or catsup could have come from a Cantonese word for tomato sauce. Early British versions of ketchup differed greatly from the original fish sauces of Asia, which themselves had no standard recipe, but were quite simple in comparison, and basically involved throwing smaller or unused fish into a salty brine. The first known publication of a recipe in the English language was in E. Smith's The Compleat Housewife, in 1727.

This version used ten to twelve anchovies, shallots, white wine vinegar, two varieties of white wine, and many spices including mace, ginger, cloves, pepper, nutmeg and horseradish. This recipe was reprinted many times in the 18th and 19th centuries. Early Ketchup Ad for Blue Label Ketchup of New York An early competitor of Heinz along with Green Label Ketchup of New Jersey Early Ketchup Ad for Blue Label Ketchup of New York An early competitor of Heinz along with Green Label Ketchup of New Jersey This "English" version of the sauce seems to have nothing much to do with the Asian fish sauces, despite a few of the spices having come from Southeast Asia. Another printed recipe actually did originate in Southeast Asia and was written by Richard Bradley in the 1732 edition of Country Gentleman and Farmer's Monthly Director. This was not a sauce but a "Ketchup in Paste" made with kidney beans to replace soy beans and many spices. It could be mixed with water to make a sauce as needed but it would not have held for very long, having no method of preservation.

Bradley indicated, however, that it originated in "Bencoulin in the East Indies" which was a British settlement on Sumatra since 1684. This was not the earliest printed mention of the term itself, however. The word catchup appeared in A New Dictionary of the Terms Ancient and Modern of the Canting Crew, where it was defined as a high East-India sauce. This makes sense since Indonesia used to be referred to as the East Indies. Another reference, in 1711, appeared in Account of the Trade in India by Charles Lockyer, who wrote: Soy comes in Tubbs from Japan, and the best ketchup comes from Tonquin, yet good of both sorts are made and sold very cheap in China. Since tomatoes were considered poisonous, it was not made with tomatoes early on, and mushroom, walnut, and fish ketchups were common. Probably the only modern sauce that could give you an idea of the kinds of sauces these were is Worcestershire sauce. Tomato plants are from the deadly nightshade family so it makes sense to fear the fruit. However, only the tomato plant is poisonous, not the fruit.

It is often said that Thomas Jefferson helped to mend the bad reputation of tomatoes, since he loved and popularized them. Regardless, it was not until the 1790's that tomatoes came to be used in ketchup. Tomato ketchup became popular but it was not the only contender for the throne. Mushroom, walnut, and fish ketchups were still more popular in the states until the mid 1800's and in Britain up to the twentieth century. Besides mushrooms or walnuts, various ingredients were used to produce ketchups at first, including pickled oysters, cucumbers, and berries. Old-time bottle of Mushroom Ketchup Image via wikimedia Since homemade tomato ketchup was so difficult to make, requiring hours to cook down the initial watery slurry, which had to be stirred constantly, Henry J. Heinz "came to the rescue" with pre-cooked bottled ketchup. The Heinz company still sells more than half the ketchup sold in the U.S. and it is hardly ever made at home anymore, however, the company, despite popular belief, was not the very first to produce commercial ketchup.

Mushroom and walnut ketchup had been bottled in England much earlier and bottled tomato ketchup appeared in America at least as early as 1830 and many other bottled ketchups were sold before Heinz and Noble came on the scene, producing tomato and walnut ketchups in 1872, before going bankrupt and reemerging eventually as the H.J. Heinz company. Tomato ketchup did not become an important product for the company until the 1880's when Heinz began patenting ketchup bottles. The sweet sauce we know today bears no relationship, save the name, to it's culinary origins. You can read a comprehensive history of the condiment in Pure Ketchup: A History of America's National Condiment, with Recipes by Andrew F. Smith. It's amazing that ketchup can fill an entire book! Ketchup versus Catsup The debate over the proper spelling of the word is quite silly, since, as you can see, it has been spelled many different ways through the years (many more than have been mentioned in this article). For some reason, more manufactures seem to use the term catsup, which probably started as the aforementioned catchup.

In the late 1800's to early 1900's, there were more competing brands than there are today, such as Van Kamp's, Beech-Nut, Del Monte, and Columbia, all of which used catsup. Ketchup is the most preferred spelling today, probably due to the success of the Heinz brand, but it cannot be said that one way is more correct in terms of etymology. References 1. Smith, Andrew F. Pure Ketchup: A History of America's National Condiment, with Recipes. Columbia, SC: University of South Carolina, 1996. 2. Walker, Harlan. Fish: Food from the Waters : Proceedings of the Oxford Symposium on Food and Cookery 1997. Totnes: Prospect, 1998. Various sundry sources were also used. Various Sources on Cantonese grammar were also used. This article contains one or more Amazon affiliate links. See full disclosure .

More Food History Posts Heinz and Kraft merge: why America's biggest food brands are shrinking (+video) - CSMonitor.com Heinz and Kraft merge: why America's biggest food brands are shrinking (+video) Latest News Search for missing Malaysian Airlines plane suspended: When is it OK to stop looking? Kraft and Heinz confirmed Wednesday that they would join forces to form the third-largest food and beverage company in the US. The $40 billion deal between Kraft and Heinz is just the latest in a series of big-ticket consolidations among America's biggest food brands. View Caption of One investment firm duo is changing the face of the American food industry, and it made its biggest move yet this week. Heinz and Kraft, two of the largest, best known food companies in the United States , announced Wednesday that they would merge in a megadeal engineered by 3G Capital , a Brazilian investment firm, and billionaire Warren Buffett ’s Berkshire Hathaway . The merger would create the third-largest food and beverage company in the country (after PepsiCo and Tyson) and the fifth-largest on earth, with a vast stable of household brand names including Oscar Mayer, Ore-Ida, and Philadelphia cream cheese.

Both companies’ boards of directors, according to a joint statement, unanimously approved the deal. “I am delighted to play a part in bringing these two winning companies and their iconic brands together,” Mr. Buffett said in the statement. “This is my kind of transaction, uniting two world-class organizations and delivering shareholder value. I’m excited by the opportunities for what this new combined organization will achieve.” Photos of the Day Photos of the Day 01/17 Bringing Kraft and Heinz together is just the latest, and largest, in a series of moves by Berkshire Hathaway and 3G to bring a large swath of America’s food companies under their purview. In June 2013, the group bought Heinz for $23 billion and took the company private. It was the biggest deal of its kind until today’s, which analysts estimate is worth between $35 billion and $40 billion. In August of last year, Buffett helped finance a deal for 3G-owned Burger King to buy Canadian chain Tim Horton’s for $11.4 billion. The newly formed company moved its headquarters to Canada, sparking a debate over the tax obligations of American companies that move abroad for lower tax bills.

In the lead-up to Wednesday’s announcement, other major food names, including Kellogg’s, PepsiCo, and Campbell Soup Co., were being pegged as possible future acquisition targets for 3G Capital. Separately, Berkshire Hathaway also owns Dairy Queen and a major stake in Coca-Cola. Consolidations and sell-offs, as when Kraft spun off its snack business into a separate company in 2012, have become commonplace in an industry that is struggling to adapt to changing tastes. Companies like Kellogg’s and Kraft tread primarily in processed foods, with little recourse as Americans increasingly turn toward more natural, organic products and eschew products like fast food and soda in increasing numbers. As detailed in the Wall Street Journal, both Kellogg’s and Kraft reported losses last quarter. Kraft, particularly, has had a rough go, resulting in the surprise exit of its chief executive at the end of 2014. Those issues have been big opportunities for Berkshire Hathaway and 3G to swoop in and cut costs. The Heinz purchase and reorganization resulted in about 600 company layoffs.

The Kraft-Heinz merger should also involve some cost-cutting, including possible layoffs and sell-offs of some of the company’s less profitable brands. “3G has squeezed a lot out of Heinz and now they will do the same job at Kraft,” David Turner, an analyst at research firm Mintel, told Bloomberg . “When Buffett invests in a sector, it gives a sign that the sector is ripe for acquisitions. This will flag up other opportunities.” The newly formed Kraft-Heinz company will have about $28 billion in annual revenue. Eight of the company’s brands each generate at least $1 billion a year; another five make between $500 million and $1 billion apiece, according to the Wednesday announcement. Correction: An earlier version of this story reported that Berkshire Hathaway held stake in the Mars Candy Company. Berkshire sold its stake back to the Mars family in 2008. Next up Get the Monitor stories you care about delivered to your inbox. Daily Heinz, Kraft to create world's No. 5 food company Heinz, Kraft to create world's No. 5 food company The deal will form the world's fifth-largest food and beverage company.

Post to Facebook Heinz, Kraft to create world's No. 5 food company The deal will form the world's fifth-largest food and beverage company. Check out this story on USATODAY.com: CancelSend A link has been sent to your friend's email address. Posted! A link has been posted to your Facebook feed. 57 To find out more about Facebook commenting please read the Conversation Guidelines and FAQs Heinz, Kraft to create world's No. 5 food company Bruce Horovitz and Jane Onyanga-Omara , USAToday Published 6:33 a.m. ET March 25, 2015 | Updated 5:48 p.m. ET March 25, 2015 CLOSE x Share The deal marrying these two well-known companies is not only a big one, as it creates the fifth-biggest food and beverage company on earth; it also involves iconic investor Warren Buffett. Jason Allen Bottles of Heinz ketchup line the shelves of a West Mifflin, Pa., market. (Photo: Gene j. Puskar, AP) In a jolt touching pantries across the globe, H.J.

Heinz and Kraft Foods Group (KRFT) will merge into the world's fifth-largest food and beverage company — bent on cutting costs, growing internationally and evolving into a more consumer-focused company. The massive merger, valued at about $36 billion, will allow Kraft "to move and grow faster than we could on our own," Kraft CEO John Cahill said. He would become vice-chairman of the newly-formed Kraft Heinz. The news propelled Kraft shares nearly 36% — or $21 .83 per share — Wednesday to close at $83.15. It's a bid "to create a Nestle of the USA," Nomura equity analyst David Hayes said. Others called it a New Era mega-deal that mixes sugar and spice — the sugar being the recent M&A popularity of food and beverage makers; and the spice being that Warren Buffett, through his Berkshire Hathaway, linked with Heinz operator 3G Capital to seal the deal with a combined injection of $10 billion in capital. The companies had been unanimously approved by their boards of directors. The new firm will be headquartered in Pittsburgh, home of Heinz, and in the Chicago area (Kraft). There are no plans to close either operation.

SURPRISE: Few funds saw the Kraft deal coming At issue is how the combined iconic but aging mega-brands will solve the overarching issue both companies face: evolving consumer taste trends that tend to favor foods perceived as fresh and natural over foods processed and packaged. "These two companies are old school," said Lou Biscotti, global practice leader for WeiserMazars. "Both are stodgy, old brands that haven't kept up with the times in terms of shifting consumer appetites." The new company will have revenue of approximately $28 billion and will hold a portfolio of brands, including Heinz, Kraft, Oscar Mayer, Ore-Ida and Philadelphia. Last Slide Next Slide These are brands that still pack a wallop. A Kraft product of some kind is in 98% of American households, and Kraft ranks No. 1 or No. 2 in 17 core categories. Heinz, a more global food company, remains the world ketchup kingpin, and its various brands and products rank No. 1 or No. 2 in categories in 50 countries. Officials said the merger of the two companies would result in $1.5 billion in cost savings by the end of 2017.

In 2013, after acquiring Heinz, 3G aggressively cut costs there, axing 7,400 jobs in the process. The key for the merged company, Biscotti said, will be to use the savings to acquire companies more closely aligned with emerging consumer trends. "If they don't do that, the deal won't be a success," he said. "They should have started years ago," said Gary Stibel, CEO of New England Consulting Group. "They've both played lip service to better-for-you (food trends) for over a decade." That may change sooner rather than later. "Our goal is to have industry-leading innovation," said Bernardo Hees, CEO of Heinz who will become CEO of Kraft Heinz. Alex Behring, chairman of Heinz and 3G Capital managing partner, will be the chairman, Kraft shareholders will own a 49% stake in the combined company, and Heinz shareholders will own 51% on a fully diluted basis. In addition to stock in the new company, Kraft shareholders will get a special cash dividend of $16.50 per share.

That $10 billion aggregate special dividend is funded with an equity contribution by Buffett's Berkshire Hathaway (BRK.A) and 3G Capital. For Buffett, the deal seems as simple as pouring ketchup over macaroni and cheese. Berkshire is a longtime investor in Kraft. Buffett's passion is to place his investment bets on dominant consumer brands, such as Coca-Cola and Procter & Gamble, whose products millions of consumers know, understand and most importantly buy. The deal comes as food companies of all kinds are merging — and splitting apart — seemingly at warp speed. Kraft Foods has been at the heart of it. In 2012, it split off its global snack business, named Mondelez International, maker of the Oreo brand, among others. What's different this time? What makes Heinz a better fit than Kraft's former snack division? Hees said Heinz is a "truly global player" with 60% of its sales outside North America. What's more, 25% of its sales are in emerging markets, which he said is "a number that has grown dramatically" over the past decade "We have the infrastructure in place in those markets," Hees said.

Some doubt the deal is good for shareholders. "Kraft and HJ Heinz engaged in a convoluted merger," said Scott Rothbort, a business professor at Seton Hall University. "This sounds like both an overpriced deal, as well as a unique and crafty piece of financial engineering on the part of 3G and Warren Buffett," The deal, subject to approval by Kraft shareholders and regulatory approvals, is likely to close in the second half of 2015. CLOSE Investing in Brand Growth at Kraft Heinz - YouTube Investing in Brand Growth at Kraft Heinz Want to watch this again later? Sign in to add this video to a playlist. Need to report the video? Sign in to report inappropriate content. The interactive transcript could not be loaded. Loading... Rating is available when the video has been rented. This feature is not available right now. Please try again later. Published on Jul 29, 2016 The Kraft Heinz Company is the third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world, with eight $1 billion+ brands.

A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. Category Kraft Heinz (KHC): One of Warren Buffett's Biggest Dividend Stocks - Simply Safe Dividends Kraft Heinz ( KHC ) accounts for nearly 20% of Berkshire Hathaway’s portfolio and is one of Warren Buffett’s favorite dividend stocks . The company maintains a wonderful portfolio of brands, sells recession-resistant products, generates dependable free cash flow, and is taking steps to further bolster its margins and earnings. These are many of the qualities I like to see for companies included in our Top 20 Dividend Stocks portfolio , so let’s see if Kraft Heinz can make the cut. Business Overview Kraft Heinz is the fifth largest food and beverage company in the world. The company was formed in 2015 after Kraft Foods Group and H.J. Heinz merged together . Heinz specialized in ketchup, sauces, meals, soups, snacks, and infant nutrition. Kraft Foods was one of the largest consumer packaged food and beverage companies in the country.

Kraft Heinz owns more than 200 brands that are sold in close to 200 countries. Some of its well-known brands include Kraft, Heinz, Oscar Mayer, Ore Ida, Velveeta, Capri Sun, Planters, Jell-O, Kool-Aid, Lunchables, Philadelphia, and Kraft Macaroni and Cheese. Condiments and sauces accounted for 32% of the company’s sales in fiscal year 2016, followed by cheese and dairy (15%), frozen and chilled meals (12%), ambient meals (10%), and infant and nutrition products (5%). Wal-Mart is the biggest customer at 20% of revenue. By geography, Kraft Heinz derives approximately 76% of its revenue from North America, 10% from Europe, 7% from Asia Pacific, 3% from Latin America, and 4% from other countries and exports. Business Analysis The merger of Kraft and Heinz brought together two companies with complementary strengths and iconic brands.

Prior to the combination, Kraft was the fourth largest North American food and beverage company and maintained number one or number two market share positions in 17 core product categories, representing approximately 80% of the company’s total sales. Impressively, Kraft’s products average twice the market share level of their nearest branded competitors. Kraft’s products were in 98% of North American households (an average of 10 Kraft brands per household), and the company reported 80% consumer awareness of the Kraft brand in 14 key international markets. Heinz was more international with 60% of sales outside of North America and generated 25% of its sales in emerging markets. The business focused more on ketchup, sauces, meals, and snacks. Heinz had products that maintained the number one or number two market share position in more than 50 countries. It was also the most profitable food company in the industry. By combining forces (Heinz was doing $10 billion in sales and Kraft’s annual turnover was $18 billion), Kraft and Heinz gained substantial scale in North American retail and foodservice markets.

As a result, management identified cost synergies of approximately $1.5 billion, driven by opportunities to rationalize manufacturing footprints, consolidate distribution, reduce headcount, and optimize marketing. The company expects to achieve these synergies by 2017. Heinz’s CEO Bernardo Hees now runs Kraft Heinz and was instrumental in helping Heinz improve its margins to lead the industry over the last few years. He can now put some of his profit-improving strategies in place at Kraft to lift overall margins of the combined company – even if overall sales remain stagnant. From a growth perspective, Heinz’s international footprint provides a platform for Kraft to take more of its brands and products overseas. The combined company also owns eight billion-dollar brands and five $500 million+ brands. Kraft Heinz can offer customers a broader range of products and solutions to gain shelf space and grow its foodservice business. It can also use its strong brands to expand into adjacent product categories. The company is executing what it calls its “big bets” strategy to more rigorously test new product ideas with consumers before bringing them to market. Once a new product has passed the test, it is supported with heftier marketing spending.

Recent examples of Kraft Heinz’s “big bets” are Heinz-branded mustard and barbeque sauce and Kraft’s new mac & cheese, which does not use any artificial preservatives. While the company invested $150 million in research and development last fiscal year, it spent more than three times that amount on advertising ($464 million). Kraft Heinz is an extremely durable business because it sells essential products and continuously benefits from long-standing consumer recognition. Over their corporate lives, Kraft and Heinz have spent billions of dollars on marketing to favorably alter consumers’ awareness and perceptions of their products. As a result, the company can consistently raise prices without seeing a major impact on demand. With products in virtually every U.S. household and leading market share positions across most core product categories, Kraft and Heinz are key vendors for the retailers that sell their products. They can also afford to invest in in-store displays, coupons, and rebates to help consumers buy more products. As a result, it’s hard for new entrants to take shelf space from these giants and convince consumers and retailers that they are better. They lack the capital for marketing, and building brand awareness takes a very long time.

Kraft Heinz’s extensive distribution channels are another competitive advantage. As the company develops new products or acquires other brands, it can sell these new offerings to existing customers while improving their cost profile as they quickly scale. This helps the business respond to evolving consumer tastes to remain relevant. Overall, the food and beverage industry possesses a number of characteristics that should help Kraft Heinz remain a major force for many years to come. It’s also comforting to know that demand for the company’s products should continue following population growth over time – the industry’s pace of change is gradual with no risk of obsolescence thanks to the non-discretionary nature of its products (people have to eat!). Get Dividend Stock Ideas and Research Tips Each Week Key Risks Like all food and beverage companies, Kraft Heinz can be impacted by volatility in commodity costs. However, its pricing power helps mitigate this risk to a degree, and cost volatility tends to even out over longer periods of time. The bigger risks to the company’s long-term earnings potential are shifting consumer preferences for food and beverage products. Simply put, consumers are increasingly aware of what they are eating and desire healthier all-natural foods.

Organic offerings are taking over the shelves at many grocery stores, and some of the big brands don’t carry as much trust with consumers as they used to because they are associated with unhealthy products loaded sugar, preservatives, and artificial ingredients. The rise of digital marketing has also made it somewhat easier for small brands to generate awareness more efficiently. As a result, the door has been at least slightly opened for new entrants to establish themselves as the healthy, natural, and organic alternative to many of the incumbent big brands out there. In fact, according to IRI , more than $18 billion in industry sales have shifted away from large companies to smaller players since 2011. From Jell-O to Koo-Aid, Oscar Mayer, and Mac & Cheese, Kraft Heinz certainly has a number of products that could be somewhat vulnerable to the health and wellness trend in the coming years. Kraft Heinz is combatting this trend with its “big bets” strategy and by introducing new products free from preservatives and artificial ingredients. While it might not be the first mover to capitalize on evolving consumer preferences, the company’s scale, extensive distribution channels, massive marketing budget, long-standing customer relationships, and shelf space should not be ignored.

As the company’s balance sheet improves over the coming years, Kraft Heinz will also be in a good position to potentially acquire rising threats that can give it greater exposure to healthier products and brands. Finally, it’s worth noting that Kraft Heinz generated over 75% of its revenue from North America last year. With demand for food and beverages tracking population growth over time, the company’s growth profile is lower than some of its peers that have greater exposure to emerging markets. It’s worth keeping an eye on the company’s organic sales growth to see if it can continue squeaking out gains in light of its merger-related restructuring, concentration in the mature North American market, and shifting consumer preferences. Dividend Analysis: Kraft Heinz We analyze 25+ years of dividend data and 10+ years of fundamental data to understand the safety and growth prospects of a dividend. Kraft Heinz’s dividend and fundamental data charts can all be seen by clicking here . Dividend Safety Score Our Safety Score answers the question, “Is the current dividend payment safe?” We look at factors such as current and historical EPS and FCF payout ratios, debt levels, free cash flow generation, industry cyclicality, ROIC trends, and more.

Scores of 50 are average, 75 or higher is very good, and 25 or lower is considered weak. Kraft Heinz’s dividend is very safe. The company’s strong Dividend Safety Score of 89 is driven by its reasonable payout ratio, healthy margins, recession-proof products, and dependable free cash flow. These are some of the most important financial ratios for dividend investing . Let’s start with the company’s dividend payout ratio . Analysts expect Kraft Heinz to earn $3.07 per share this year, and the company’s annual dividend payout is $2.30 per share. Dividing the company’s dividend by its projected earnings yields a payout ratio of 74%. While this would be considered a relatively high and potentially risky payout ratio for many types of businesses, it is less of a concern for Kraft Heinz because demand for its products is so stable. Given the amount of restructuring work and debt refinancing taking place at the company, it’s not a bad idea to look at the company’s projected payout ratio for 2017 as well. Analysts are estimating that Kraft Heinz will generate $3.82 per share in earnings during 2017.

The large increase from 2016 is driven by cost synergies and the company’s refinanced balanced sheet (lower interest expense = higher earnings per share). If the dividend were to remain at $2.30 per share, the company’s payout ratio would fall to 60% in 2017, which is very healthy for a consumer staples business. Large food and beverage companies are simply resilient. For example, Heinz has been in business for more than 140 years and grew its sales each year during the last recession. People must continue to eat and drink regardless of how the economy is doing. Not surprisingly, these companies generate excellent free cash flow. Established brands are cash cows, and Kraft and Heinz both have long track records of generating consistent, growing free cash flow. Thanks to its stable business model and pricing power, Kraft and Heinz earn high and stable operating margins, which is often the sign of an economic moat. Heinz in particular is notable because it had the highest profit margins in the industry prior to its combination with Kraft. As Kraft Heinz continues realizing cost synergies from the merger, its strong profitability should be further reinforced.

Source: Simply Safe Dividends The main knock against the company today is its balance sheet, which maintains a significant amount of leverage and is a critical factor to evaluate when searching for safer stocks . The company’s net debt / EBIT (earnings before interest and taxes) ratio stands at 5.8x, which means that Kraft Heinz’s total book debt could be covered with cash on hand plus 5.8 years of EBIT. I prefer a much lower ratio (e.g. less than 2.0x for most types of businesses), and it appears that Kraft Heinz agrees. The company’s management team said it expects to reduce $2 billion of debt by July 2017 to bring its net debt / adjusted EBITDA ratio below 3x over the medium term. Furthermore, Kraft Heinz is set to reduce its interest expense as early as this summer when it refinances its $8 billion of preferred shares with investment grade debt. The preferred shares pay Warren Buffett a 9% interest rate ($720 million per year) and originated from the 2013 deal Warren Buffett participated in to take Heinz private with 3G Capital.

As part of the deal in 2013, Kraft Heinz could redeem the preferred shares at a premium once three years had lapsed. Refinancing the notes will result in higher free cash flow from the interest expense savings, and it’s worth noting the Kraft Heinz still maintains an investment grade credit rating , albeit at the lowest tier possible to remain investment grade. Source: Simply Safe Dividends Overall, Kraft Heinz appears to have one of the safest dividends in the market. The company’s payout ratio is healthy and improving, it sells recession-resistant products, free cash flow generation is very consistent, and the balance sheet will look better over the coming years. Dividend Growth Score Our Growth Score answers the question, “How fast is the dividend likely to grow?” It considers many of the same fundamental factors as the Safety Score but places more weight on growth-centric metrics like sales and earnings growth and payout ratios. Scores of 50 are average, 75 or higher is very good, and 25 or lower is considered weak. Kraft Heinz has a Dividend Growth Score of 55, which suggests that its dividend growth potential is about average.

Kraft Heinz continued Kraft’s quarterly dividend payment of 55 cents per share following the merger in mid-2015. Since then, management has raised the dividend by 4.5% to 57.5 cents per share and expects to continue growing the dividend over time. Prior to being taken private in 2013, Heinz had increased its dividend for nearly 10 consecutive years and was on the verge on becoming a Dividend Achiever . Kraft has raised its dividend every year since 2013 but is a long ways away from joining the Dividend Aristocrats list . From merger integration work to debt refinancing, there are a number of moving parts at the company right now. As a result, I expect dividend growth to remain around 4% for the next year or two. Beyond that, I think Kraft Heinz can continue growing its dividend at a mid-single digit clip (e.g. 4-6% per year). Shares of Kraft Heinz trade at a forward-looking P/E ratio of 27.5, which appears expensive. However, given the amount of merger integration work and debt refinancing in the works, it’s worth looking further ahead to 2017.

Using consensus earnings estimates, Kraft Heinz trades at a 2017 P/E ratio of 22.1. Pairing the stock’s relatively high valuation multiples with its 16% price surge year-to-date, it’s hard to make a compelling argument that the stock is at an attractive entry point today. Over the long term, it seems reasonable that Kraft Heinz can generate earnings growth of 4-6% per year. Demand for its products should follow population growth, and the company has some operating leverage in its model to increase earnings somewhat faster than sales. Under my assumptions, the company appears to offer total annual return potential of 7-10% per year (2.7% dividend yield plus 4-6% annual earnings growth). Boost Your Dividend Portfolio Conclusion Many of Warren Buffett’s holdings are characterized by strong brands, essential products, and dominant market share positions, so it’s no surprise why he was excited to own Heinz and Kraft. While the stock doesn’t appear to be offering much value today, the underlying business will likely remain a dominant force in the food and beverage industry for many years to come.

The 144-year history of Heinz - Telegraph Retail and Consumer The 144-year history of Heinz As veteran investor Warren Buffet agrees to buy Heinz in the food industry's largest ever acquisition, we take a look at the company famous for its beans and ketchup. The billionaire's investment vehicle is reported to be putting up $4.5bn in cash as part of the purchase. 1:59PM GMT 14 Feb 2013 1869 - The beginning Two young American businessmen, Henry J Heinz and L Clarence Noble, launched Heinz & Noble. Their first product was Henry's 'pure and superior' grated horseradish, bottled in clear glass to show its purity. The horseradish was grown on a garden patch given to Henry by his parents. 1876 - The world's first taste of ketchup Henry sets up business with two of his relations, launching F & J Heinz Company, with Henry as manager. In the US, they launched Heinz Tomato Ketchup followed by a launched in the UK in 1886.

1886 - 'I think Mr Heinz, we will take the lot' Henry sells his first products ­ 'seven varieties of our finest and newest goods' ­ to London's Fortnum & Mason food store. 1896 - An historic train journey Riding the New York railway Henry saw a poster for a shoe company advertising its 21 styles of shoe. He is said to have been taken with the ad and totted up the number of products that his company produced, finally settling on 57 - although there were more. On that journey Heinz 57 Varieties was born. 1910 - Soup Heinz Cream of Tomato Soup was imported into the UK. 1920s - UK production starts Heinz is still exporting Baked Beans, Spaghetti and Tomato Ketchup to the UK from America and Canada. When production expands to the UK, 10,000 tonnes are produced here in the first year. 1930s - Salesmen Heinz salesmen were expected to be at least 6ft tall, impeccably dressed and particularly eloquent at promoting Heinz products.

Their equipment ­ which included chrome vacuum flasks, pickle forks and olive spears ­ weighed about 30lbs. 1931 - Hard times, good food Howard Heinz, Henry's son, fights the big Depression by adding ready-to-serve soups and baby food to the Heinz range. Feeding families looking for value, taste and quality, they become top sellers. 1940s - No ketchup Because of the war, ingredients were in short supply. Heinz Tomato Ketchup did not appear on shelves in the UK from 1939 until 1948. Apparently they ate more Heinz Salad Cream. 1944 - Bombed during the war Heinz's Harlesden factory was bombed twice, but production still carried on. 1951 - Royal approval The Royal Warrant is granted, and in 1954 granted again as Purveyors of Heinz Products to HM Queen Elizabeth II. 1955 - Heinz on TV 'Heinz 57' varieties was advertised on the new ITV channel. Colour posters were also produced. The jingle went: 'Heinz 57, Heinz 57. You've a family to feed.

Heinz have everything you need. Ready when you are, yes indeed. That's Heinz 57!'. 1959 - Wigan factory built Heinz opens a Beans factory in Wigan on 21 May 1959, which used 1,000 tonnes of dry beans every week. 1967 - 'Beanz Meanz Heinz' is born The slogan was created in 1967, as a million housewives everyday picked up a tin of beans. 1987 - Plastic bottles introduced The battle of banging the bottom of a glass bottle of ketchup ended when Heinz introduced a plastic bottle. 1990s- Heinz go east Heinz expanded its distribution to Russia and China. In total, it exported Heinz Beanz to 60 countries at that stage. 1999 - Top four Heinz becomes the world's fourth largest food and drink brand, behind Coca-Cola, McDonald's and Nescafe. 2000 - Go organic Heinz launches its organic ranges for its main brands: Organic Tomato Ketchup and Organic Heinz Beanz. Soon after, it introduces Organic Cream of Tomato Soup.

2005 - Variety of beans For the first time in 103 years, Heinz launches a new Heinz Beanz range: Mean Beanz, that come in world varieties ­ Mexican, Sweet Chilli and Smokey BBQ. 2005 Heinz buys HP - including their sauces and Lea & Perruns Worcestershire Sauce. 2008 - Global Sustainability goals launched In May, Bill Johnson, Heinz chairman, president and chief executive, unveiled nine global sustainability goals including the reduction of greenhouse gas emissions by 20pc by 2015. 2009 - Royal visit In May the Queen and the Duke of Edinburgh visited the Heinz Beanz factory in Kitt Green near Wigan to mark the 50th Anniversary of the official opening of the factory. The Queen also opened a new packing operation. 2013 - Buffet buys Heinz US financial titan Warren Buffett's investment firm Berkshire Hathaway, along with 3G Capital, has agreed to buy Heinz for $28bn (£18bn), in the food industry's largest ever acquisition. Pictures courtesy of Heinz.

Australians can't be sure where their frozen fruit and veggies come from - Nutrition Nutrition weak country of origin labelling on frozen fruit and veg 210215 Australians can't be sure where their frozen fruit and veggies come from 21 February 2015 | The recent frozen berry scare has highlighted the flaws in current labelling laws. Where does it come from? Last updated: 21 February 2015 CHOICE has found it's impossible to determine the country of origin of nearly half the frozen fruit and vegetables available in Australian supermarkets. In the wake of numerous hepatitis A cases linked to imported frozen berries , CHOICE took to the supermarket freezers to investigate the country of origin of frozen fruit and veggies in Australia. After checking the labels of 55 products, we've concluded that consumers who want transparency and control over the food they're eating will have a lot of trouble knowing where their food comes from. And this is why CHOICE continues to campaign on better country of origin labelling in Australia. Weak labelling There are several country of origin labelling (CoOL) statements that are currently approved for use in Australia. Most of them don't adequately explain the origin of the food we eat.

Country of origin labelling What it doesn't tell us 'Product of [country name]' Each significant ingredient or part of the product originated in the country claimed and almost all of the production processes occurred in that country. This is arguably the most helpful of the current approved statements, but it doesn't guarantee that 100% of that product came from or was processed in that country. 'Made in [country]' The product was made (not just packed) in the country claimed and at least 50% of the cost to produce the product was incurred in that country. Where the ingredients were grown or sourced. 'from local and imported ingredients' The ingredients come from at least one other country in addition to the one claimed. What other countries ingredients may have come from or in what proportion. Made in Australia? Think you're buying local? A 'Made in Australia' label won't necessarily contain Australian ingredients at all. It's no wonder that a CHOICE survey of 700 members found only 12% were able to accurately identify the meaning of Made in Australia. CHOICE checks the labels We checked the CoOL on a range of frozen mixed fruits and mixed vegetables products. 30 products were labelled with 'Product of [country name]'.

25 products used variations of the much less transparent statements. Product of Chile (All fruit from Chile/processed/packed in Chile)* Creative Gourmet Mixed Berries (Raspberries, Blueberries, Blackberries, Black Currants, Red Currants) Packed in Australia using imported fruit McCain Season's Choice Three Berry Mix (Blackberries, Blueberries & Raspberries) Product of Chile Nanna's Mixed Berry (Strawberries, Blackberries, Raspberries, Blueberries) Product of China Oob Organic Mixed Berries (Blueberries, Raspberries, Strawberries) Packed in New Zealand.

Please see 'Best Before' for origin.** Woolworths Select Mixed Berries (Strawberries, Raspberries,Blackberries, Blueberries) Product of Chile Woolworths Select Tropical Fruits (Pineapple, Mango, Strawberry, Honeydew melon) Packed in Chile from imported and local ingredients FROZEN MIXED VEGETABLES Birds Eye Country Harvest Australian Baby Beans, Carrot, Corn & Broccoli Product of Australia Birds Eye Country Harvest Australian Carrot, Cauliflower & Broccoli Product of Australia Birds Eye Country Harvest Australian Carrot, Cauliflower & Peas Product of Australia Birds Eye Country Harvest Australian Carrot, Cauliflower, Beans & Broccoli Product of Australia Birds Eye Country Harvest Australian Carrots, Peas & Corn Product of Australia Birds Eye Country Harvest Australian Corn, Peas, Carrot & Broccoli Product of Australia Birds Eye Country Harvest Australian Garden Mix (Carrot, Broccoli, Cauliflower, Green Beans, Red Capsicum) Product of Australia Birds Eye Country Harvest Australian Peas & Supersweet Corn Product of Australia* Birds Eye Country Harvest Australian Peas, Corn & Capsicum Product of Australia Birds Eye Country Harvest Australian Spring Greens Mix (Beans, Peas, Broccoli, Sugar Snap Peas

) Product of Australia Birds Eye Steam Fresh Carrot, Broccoli & Corn Mix Made in Australia Birds Eye Steam Fresh Carrot, Cauliflower & Broccoli Mix Made in Australia from imported and local ingredients Birds Eye Steam Fresh Carrot, Peas & Corn Mix Made in Australia Birds Eye Steam Fresh Peas, Beans, Corn & Broccoli Mix Made in Australia from imported and local ingredients Birds Eye Stir Fry Cantonese (Carrot, Broccoli, Bamboo Shoots, Sugar Snap Peas, Mushrooms) Made in Australia from imported and local ingredients* Birds Eye Stir Fry Malaysian (Broccoli, Yellow Beans, Water Chestnuts, Sugar Snap Peas, Capsicum) Made in Australia from imported and local ingredients* Birds Eye Stir Fry Oriental (Broccoli, Yellow Beans, Carrot, Sugar Snap Peas, Water Chestnuts, Red Capsicum) Made in Australia from imported and local ingredients* Birds Eye Stir Fry Shanghai (Carrot, Broccoli, Sugar Snap Peas, Capsicum, Water Chestnuts) Made in Australia from imported and local ingredients* Birds Eye Stir Fry Thai Style (Carrot, Green Beans, Broccoli, Baby Corn, Bamboo Shoots) Made in Australia from imported and local ingredients* Coles Australian Carrots, Peas & Corn

 Product of Australia* Heinz Golden Mix with Super Sweet Corn, Peas, Celery, Onion & Capsicum Made in New Zealand from local and imported ingredients Heinz Mixed Veg with Carrots, Peas, Green Beans & Corn Kernels Product of New Zealand Heinz Peas & Super Sweet Corn Product of New Zealand Made in New Zealand from local and imported ingredients Heinz Steam Fresh Beans, Broccoli & Sugar Snap Peas Made in New Zealand from imported and local ingredients Heinz Steam Fresh Beans, Carrots & Broccoli Made in New Zealand* Heinz Steam Fresh Broccoli, Carrots & Cauliflower Made in New Zealand from imported and local ingredients Heinz Steam Fresh Broccoli, Carrots & Sugar Snap Peas Made in New Zealand from imported and local ingredients Heinz Steam Fresh Carrots, Corn & Broccoli Made in New Zealand from local and imported ingredients Macro Organic Mixed Vegetables (Carrots, Beans, Broccoli, Cauliflower) Processed in Belgium McCain Baby Beans, Baby Carrots & Peas Packed in New Zealand from local and imported ingredients* McCain Carrots, Cauliflower, Broccoli & Beans Product of China* McCain Carrots, Cauliflower, Broccoli & Sugar Snap Peas Product of China* McCain Garden Greens (Pe

as, Beans, Broccoli, Sugar Snap Peas) Made in New Zealand from local and imported ingredients* McCain Mixed Vegetables (Peas, Corn and Carrots) Product of New Zealand* McCain Peas & Super Juicy Corn Product of New Zealand* McCain Stir Fry Supreme (Carrot, Broccoli Core, Potato, Peas) Made in New Zealand from local and imported ingredients* McCain Super Juicy Corn, Peas & Baby Beans Made in New Zealand from local and imported ingredients* McCain Winter Vegetables Made in New Zealand from local and imported ingredients* Woolworths Homebrand Frozen Mixed Vegetables (Carrots, Potato, Cauliflower, Broccoli, Peas,Corn Kernel) Product of China Woolworths Select Australian Grown Carrots, Peas & Corn Product of Australia Woolworths Select Australian Grown Cauliflower & Broccoli Florets Product of Australia Woolworths Select Australian Grown Mixed Vegetables Product of Australia Woolworths Select Australian Grown Peas & Corn Product of Australia

Question: From which country does the food brand Heinz originate
Answer: U.S.A.