Daily and Sunday Mirror editor Lloyd Embley: quiet man of the People | Media | The Guardian Lloyd Embley Daily and Sunday Mirror editor Lloyd Embley: quiet man of the People Trinity Mirror veteran and People editor appointed to take over flagship titles is a tabloid editor with an unusually low profile Lloyd Embley is appointed editor of the Daily Mirror and Sunday Mirror titles. Photograph: Peter Macdiarmid/Getty Images Wednesday 30 May 2012 09.08 EDT First published on Wednesday 30 May 2012 09.08 EDT Close This article is 4 years old The fact that comparatively little is known of Lloyd Embley , the editor of the People who has suddenly been put in charge of a new seven-day Mirror newspaper operation, is testament to a talent rare among some tabloid editors of getting on with the job without drawing attention to oneself. The low-profile Embley, an 18-year Trinity Mirror veteran, will find himself under considerably more scrutiny taking the reins of the beleaguered publisher's flagship titles the Daily Mirror and Sunday Mirror.

Embley, an avid Aston Villa fan, began his media career as a trainee reporter on a local weekly the Daventry Express, rising to the role of deputy editor before joining the Northants Evening Telegraph as subeditor and later as the head of production. His career at Trinity Mirror began in 1994 when he joined the Daily Mirror as a subeditor. He went on to hold a number of different production positions, including deputy chief subeditor, assistant night editor, night editor and assistant editor, and worked alongside former Daily Mirror editor Piers Morgan. The father of two, who resides in East Sussex, was appointed as acting editor of the People in November 2007 and promoted to editor in May 2008. Embley gave what many observers viewed as an assured performance at the Leveson inquiry into press standards and ethics, insisting he was not aware of phone hacking ever taking place at the People. "I'm not aware of any hacking, I have never asked anybody to hack a telephone, I have never seen anyone hack a telephone, I have never heard anyone ask to hack a phone," he said.

In 2009 he announced that the People would abandon its 84-year allegiance to the Labour party, and launch itself as politically independent. "Rather than being a political mouthpiece I wanted to focus on the readers," he revealed in his witness statement to the Leveson inquiry into press standards and ethics. As befits someone who has learned his trade on the coal face of production he is also said to be "very hands on" with staff and as someone who "doesn't believe in the senior management divide". The 46-year-old also continues to play in the football kickarounds the People staff play on artificial pitches near the offices. A Trinity Mirror employee commented: "He is a real people person, he is good at listening to other people's ideas. No matter what people might think of the title he has done a great job with the People. He has turned it around with no money and no staff. He is very, very hands on and he has done well". The ability to work on a shoestring budget will put him in good stead for dealing with ever-decreasing resources with which Trinity Mirror management looks set to run its flagship titles. Former colleagues say his low-profile should not be mistaken for a lack of ambition.

"Lloyd is approachable and serious," said one former Daily Mirror reporter. "You don't really notice him much but he has always been there or thereabouts working his way to the top. He is very power hungry". Another former staffer who has worked with him added: "He wanted to get on and didn't lark about much. In many ways he was quite serious for someone on a tabloid." The only embarrassing incident on the record came in the late 90s when, as a young Mirror executive Embley was hit in the face by a former Fleet Street veteran at the Press awards after he had stepped in to intervene in an altercation that had broken out involving Mirror reporter Don MacKay. In his Leveson witness statement Embley described his paper as a "classic British red top", citing its campaigning record. Under his stewardship the People has led campaigns against fuel poverty and in July last year it launched a "Save the Great British High Street" campaign. Media commentator Peter Wilby noted that Embley's strategy was part of an attempt to "raise [the People's] sights from the sleaze and B-list celebrities that long dominated its pages".

At the Leveson inquiry former People reporter David Brown had claimed in a draft witness statement intended for an employment tribunal in 2007 that hacking was rife at the paper, listing targets including Ulrika Jonsson, Noel Edmonds, Jessie Wallace and David Beckham. But Embley told the inquiry he had followed up the allegations after they first emerged in October 2011 and found them to be "incorrect and unsubstantiated". "I do not believe any hacking went on," he said. ""I was reassured that it wasn't happening." Embley also underlined his unsentimental no-nonsense approach to his trade with the following observation about his erstwhile former rival, the News of the World: "Exclusives don't really move the dial at all. The cricket [News of the World match-fixing exclusive], which we all agreed was a very good story … their sale went down by 6,000 copies that week. But I'm sure the News off the World were very proud that story went around the world." • To contact the MediaGuardian news desk email editor@mediatheguardian.com or phone 020 3353 3857.

For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication". • To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook Long-serving editors dramatically ousted as the People's Lloyd Embley takes over at the two papers. By Mark Sweney Published: 30 May 2012 Leveson Inquiry: Daily Mirror editor admits affair story may have come from phone hacking - Telegraph Leveson Inquiry Leveson Inquiry: Daily Mirror editor admits affair story may have come from phone hacking A story published by the Daily Mirror detailing an affair between Sven Goran Eriksson's and Ulrika Johnson may have originated from phone hacking, the Leveson Inquiry has heard.

Ulrika Johnsson and Sven-Goran Eriksson Photo: PA/Reuters Editor of The Daily Mirror Richard Wallace Photo: Peter Macdiarmid/Getty Images Tina Weaver, the editor of the Sunday Mirror Photo: REUTERS/Stefan Wermuth Lloyd Embley, editor of The People newspaper Photo: Peter Macdiarmid/Getty Images Follow The tabloid newspaper’s editor, Richard Wallace, admitted it was “possible” that interception of voicemail messages was the source for the award-winning story. He further conceded that, when he was red top newspaper’s showbusiness editor, hacking “might well have been” undertaken on a wider scale by reporters under his watch. Mr Wallace, who has edited the Mirror since 2004, admitted the illegal practice might have occurred in the newsroom without his knowledge while Piers Morgan, now a CNN interviewer, was in charge. Questioned by David Barr, counsel to the inquiry , on how the paper first reported the illicit relationship between the former weather girl and the then England football manager, Mr Wallace admitted he did not know. "I don't recall the exact nature of it but it was from within the showbusiness department," he told the inquiry into press standards on Monday.

"It could have come from anywhere really.” Related Articles Leveson Inquiry: Associated Newspapers asks judges to reconsider allowing anonymous evidence 13 Jan 2012 He acknowledged he would have questioned its source “because it was a fairly sensational story” but he agreed it was “possible” that it came from phone hacking. Mr Wallace, a 20 year veteran of the paper, also disclosed that Tony Blair demanded in 2004 that he sack a journalist who was critical of his New Labour just after he took over the paper from Mr Morgan. While he did not name the reporter, it is understood he was referring to Paul Routledge, a Left-wing columnist. He also admitted that a series of articles about Chris Jefferies, the landlord of the murdered Bristol woman Joanna Yeates, were “a black mark on my record as an editor”. Mr Morgan’s decision, meanwhile to publish fake pictures about Iraqi abuse was a “catastrophic error”. The inquiry also heard yesterday from other senior executives from Trinity Mirror – which publishes five national newspapers and 140 regional papers – including Sunday Mirror editor Tina Weaver, People editor Lloyd Embley and the company’s chief executive Sly Bailey.

Ms Weaver could not “guarantee” it had not occurred at her Sunday tabloid previously. Mr Embley categorically denied hacking occurred at his newspaper while Mrs Bailey had seen "no evidence" of the practice at the company. Ms Weaver, deputy under Mr Morgan, told the inquiry that a story about Cherie Blair being pregnant, had been bought from Max Clifford, the celebrity agent, for an undisclosed amount and not from hacking as has been suggested. Meanwhile, Gordon Brown denied to the inquiry that he had "roared" at Rupert Murdoch for 20 minutes after his papers switched allegiance to the Conservatives. A Trinity Mirror spokesman declined to comment. The company has insisted its journalists work within the law. The inquiry, chaired by Justice Leveson, continues. Mirror editors made redundant as titles merge - ITV News 30 May 2012 at 6:48pm Mirror editors made redundant as titles merge Former Sunday Mirror editor Tina Weaver. Photo: Press Association The editors of the Daily Mirror and Sunday Mirror have been made redundant "with immediate effect" after the company announced it was moving to a seven-day operation.

Richard Wallace and Tina Weaver were told this morning they were losing their jobs and have been replaced Lloyd Embley who had been editing The People. The move to a seven-day operation comes after tabloid rival The Sun launched a Sunday edition following the demise of the News of the World. Critics described the move as "brutal" and a "shock", but Trinity Mirror said it was a "further step towards creating one of the most technologically advanced and operationally efficient newsrooms in Europe". Former Daily Mirror Editor Richard Wallace. Credit: Press Association I'm delighted to appoint Lloyd to the position of editor of the Daily and Sunday Mirror. He is an accomplished editor who has done a first class job on improving the performance and profile of The People, having spent several years on the Daily Mirror in a senior executive role. Both Richard and Tina leave with our best wishes for the future and our thanks for the extremely valuable contribution they have made to the Daily Mirror and Sunday Mirror during their tenure as respective editors.

– Mark Hollinshead, managing director nationals at Trinity Mirror The company plans to appoint a weekday and a weekend editor to work under Mr Embley and a new editor for the People and said it will launch e-editions of its papers for tablet computers. Mr Wallace was the Sunday Mirror's deputy editor until taking the top job at the Daily Mirror in 2004, having worked as a showbiz reporter at the paper previously. He replaced Piers Morgan at the helm of the tabloid when Mr Morgan was dismissed after publishing photographs - later shown to be fakes - which purported to show British soldiers abusing Iraqi prisoners. Lloyd Embley has been appointed editor of the Daily and Sunday Mirror. Credit: Press Association Ms Weaver became editor at the Sunday Mirror in 2001 after working her way up as a reporter on the now defunct Today and the Daily Mirror. Former Daily Mirror editor Roy Greenslade said the sacking of the pair came "as a shock to them and their staff". Writing in his blog on the Guardian website , he said the decision was "a misguided move" by outgoing Trinity Mirror chief executive Sly Bailey, who is stepping down from her role at the end of the year.

Last updated Fri 18 Jul 2014 Daily Mirror and Sunday Mirror editors lose their jobs - BBC News BBC News Daily Mirror and Sunday Mirror editors lose their jobs 30 May 2012 Close share panel Image caption Richard Wallace and Tina Weaver were long-standing editors at both newspapers The editors of the Daily Mirror and Sunday Mirror have lost their jobs as the two newspapers merge into one title. Publisher Trinity Mirror announced that Richard Wallace and Tina Weaver had been made redundant and would leave the company "with immediate effect". It added The People editor Lloyd Embley had been appointed to oversee both newspapers in the interim. Mr Wallace told the BBC he "had been sacked" and "did not resign". The publisher said two new editors will also be hired to run the weekday and weekend editions. It added both roles would report to Mr Embley and the new appointments, together with a new editor for The People, would be announced "imminently". A source at the Mirror told the BBC that Mr Wallace had been at work on Wednesday morning before he was sacked at around 10:00BST, adding the former editor "clearly had no idea" it would be his last day in the role.

Trinity Mirror said the decision to move to a seven-day publishing model was "a further step towards creating one of the most technologically advanced and operationally efficient newsrooms in Europe". Media captionThe BBC's Torin Douglas said Richard Wallace was briefing journalists immediately before he lost his job It added it would also launch new e-editions of its papers for tablet computers. The change comes after tabloid rival The Sun launched a Sunday edition following the demise of the News of the World. "I'm delighted to appoint Lloyd to the position of Editor of the Daily and Sunday Mirror," Mark Hollinshead, managing director nationals, said in a statement . "He is an accomplished editor who has done a first class job on improving the performance and profile of The People having spent several years on the Daily Mirror in a senior executive role. "Both Richard and Tina leave with our best wishes for the future and our thanks for the extremely valuable contribution they have made to the Daily Mirror and Sunday Mirror during their tenure as respective editors.' Mr Wallace, who had been with the newspaper since 1990, had been editor of the Daily Mirror since 2004 when he succeeded Piers Morgan.

Ms Weaver had run the Sunday Mirror since 2001, having joined in 1995. They were both among UK tabloid editors called to give evidence at the Leveson Inquiry into press ethics. On the subject of phone hacking, Mr Wallace said he had no knowledge of the practice taking place under his editorship, but added it may have been hidden from him if had occurred previously. In her evidence, Ms Weaver said she believed phone hacking did not take place at her newspaper, but could not guarantee it did not occur. daily mirror - 必应 Sign in Daily Mirror The Daily Mirror is a British national daily tabloid newspaper founded in 1903. It is owned by parent company Trinity Mirror. From 1985 to 1987, and from 1997 to 2002, the title on its masthead was simply The Mirror. It had an average daily print circulation of 962,670 in March 2014. Its Sunday sister paper is the Sunday Mirror. Originally pitched to the middle class reader, it was transformed into a working-class newspaper after 1934, in order to reach a large new audience.

The Mirror has had a number of owners. It was founded by Alfred Harmswor ... (展开) th, who sold it to his brother Harold Harmsworth (from 1914 Lord Rothermere) in 1913. In 1963 a restructuring of the media interests of the Harmsworth family led to the Mirror becoming a part of International Publishing Corporation. The Mirror was owned by Robert Maxwell between 1984 and 1991. The paper went through a protracted period of crisis after his death before merging with the regional newspaper group Trinity in 1999 to form Trinity Mirror. The paper has consistently supported the Labour Party since the 1945 general election. 同义句：No popular newspapers are _____famous _____Daily Mail,The Sun and The Daily Mirror. 横线填什么？ 答 1903–95 The Daily Mirror was launched on 2 November 1903 by Alfred Harmsworth (later Lord Northcliffe) as a newspaper for women, run by women. Hence the name: he said, "I intend it to be really a mirror of feminine life as well on its grave as on its lighter sides ...

to be entertaining without being frivolous, and serious without being dull". It cost one penny (equivalent to 40p in 2016). It was not an immediate success and in 1904 Harmsworth decided to turn it into a pictorial newspaper with a broader focus. Harmsworth appointed Hamilton Fyfe as editor and all of the paper's female journalists were fired. The masthead was changed to The Daily Illustrated Mirror, which ran from 26 January to 27 April 1904 (issues 72 to 150), when it reverted to The Daily Mirror. The first issue of the relaunched paper did not have advertisements on the front page as previously, but instead news text and engraved pictures (of a traitor and an actress), with the promise of photographs inside. Two days later, the price was dropped to one halfpenny and to the masthead was added: "A paper for men and women".

This combination was more successful: by issue 92, the guaranteed circulation was 120,000 copies and by issue 269, it had grown to 200,000: by then the name had reverted and the front page was mainly photographs. Circulation grew to 466,000 making it the second-largest morning newspaper. Alfred Harmsworth sold the newspaper to his brother Harold Harmsworth (from 1914 Lord Rothermere) in 1913. In 1917, the price was increased to one penny. Circulation continued to grow: in 1919, some issues sold more than a million copies a day, making it the largest daily picture paper. Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mirror’s editorial stance towards them in the early 1930s.

By the mid-1930s, the Mirror was struggling – it and the Mail were the main casualties of the early 1930s circulation war that saw the Daily Herald and the Daily Express establish circulations of more than two million, and Rothermere decided to sell his shares in it. With Cecil King (Rothermere's nephew) in charge of the paper's finances and Guy Bartholomew as editor, during the late-1930s the Mirror was transformed from a conservative, middle class newspaper into a left-wing paper for the working class. The Mirror was the first British paper to adopt the appearance of the New York tabloids. By 1939, the publication was selling 1.4 million copies a day. In 1937, Hugh McClelland introduced his wild Western comic strip Beelzebub Jones in the Daily Mirror. After taking over as cartoon chief at the Mirror in 1945, he dropped Beelzebub Jones and moved on to a variety of new strips. During the Second World War the Mirror positioned itself as the paper of the ordinary soldier and civilian, and was critical of the political leadership and the established parties.

At one stage, the paper was threatened with closure following the publication of a Philip Zec cartoon (captioned by William Connor), which was misinterpreted by Winston Churchill and Herbert Morrison. In the 1945 general election the paper strongly supported the Labour Party in its eventual landslide victory. In doing so, the paper supported Herbert Morrison, who co-ordinated Labour's campaign, and recruited his former antagonist Philip Zec to reproduce, on the front page, a popular VE Day cartoon on the morning of the election, suggesting that Labour were the only party who could maintain peace in post-war Britain. By the late 1940s, it was selling 4.5 million copies a day, outstripping the Express; for some 30 years afterwards, it dominated the British daily newspaper market, selling more than 5 million copies a day at its peak in the mid-1960s. The Mirror was an influential model for German tabloid Bild, which was founded in 1952 and became Europe's biggest-selling newspaper. In 1955 the Mirror and its stablemate the Sunday Pictorial (later to become the Sunday Mirror) began printing a northern edition in Manchester.

In 1957 it introduced the Andy Capp cartoon, created by Reg Smythe from Hartlepool, in the northern editions. The Mirror's mass working class readership had made it the United Kingdom's best-selling daily tabloid newspaper. In 1960, it acquired the Daily Herald (the popular daily of the labour movement) when it bought Odhams, in one of a series of takeovers which created the International Publishing Corporation (IPC). The Mirror management did not want the Herald competing with the Mirror for readers, and in 1964, relaunched it as a mid-market paper, now named The Sun. When it failed to win readers, the Sun was sold to Rupert Murdoch – who immediately relaunched it as a more populist and sensationalist tabloid and a direct competitor to the Mirror. In an attempt to cater to a different kind of reader, the Mirror launched the "Mirrorscope" pull-out section on 30 January 1968. The Press Gazette commented: "The Daily Mirror launched its revolutionary four-page supplement "Mirrorscope".

The ambitious brief for the supplement, which ran on Wednesdays and Fridays, was to deal with international affairs, politics, industry, science, the arts and business". The British Journalism Review said in 2002 that "Mirrorscope" was "a game attempt to provide serious analysis in the rough and tumble of the tabloids". It failed to attract significant numbers of new readers, and the pull-out section was abandoned, its final issue appearing on 27 August 1974. In 1978, The Sun overtook the Mirror in circulation, and in 1984 the Mirror was sold to Robert Maxwell. After Maxwell's death in 1991, David Montgomery became Mirror Group's CEO, and a period of cost-cutting and production changes ensued. The Mirror went through a protracted period of crisis before merging with the regional newspaper group Trinity to form Trinity Mirror in 1999. Printing of the Daily and Sunday Mirror moved to Trinity Mirror's facilities in Watford and Oldham. 1995–2004 Under the editorship of Piers Morgan (from October 1995 to May 2004) the paper saw a number of controversies.

Morgan was widely criticised and forced to apologise for the headline "ACHTUNG! SURRENDER For you Fritz, ze Euro 96 Championship is over" a day before England met Germany in a semi-final of the Euro 96 football championships. In 2000, Morgan was the subject of an investigation after Suzy Jagger wrote a story in The Daily Telegraph revealing that he had bought £20,000 worth of shares in the computer company Viglen soon before the Mirror 's 'City Slickers' column tipped Viglen as a good buy. Morgan was found by the Press Complaints Commission to have breached the Code of Conduct on financial journalism, but kept his job. The 'City Slickers' columnists, Anil Bhoyrul and James Hipwell, were both found to have committed further breaches of the Code, and were sacked before the inquiry. In 2004, further enquiry by the Department of Trade and Industry cleared Morgan from any charges. On 7 December 2005 Bhoyrul and Hipwell were convicted of conspiracy to breach the Financial Services Act.

During the trial it emerged that Morgan had bought £67,000 worth of Viglen shares, emptying his bank account and investing under his wife's name too. In 2002, the Mirror attempted to move mid-market, claiming to eschew the more trivial stories of show-business and gossip. The paper changed its masthead logo from red to black (and occasionally blue), in an attempt to dissociate itself from the term "red top", a term for a sensationalist mass-market tabloid. (On 6 April 2005, the red top came back.) Under then-editor Piers Morgan, the newspaper's editorial stance opposed the 2003 invasion of Iraq, and ran many front pages critical of the war. It also gave financial support to the 15 February 2003 anti-war protest, paying for a large screen and providing thousands of placards. Morgan re-hired John Pilger, who had been sacked during Robert Maxwell's ownership of the Mirror titles.

Despite such changes, Morgan was unable to halt the paper's decline in circulation, a decline shared by its direct tabloid rivals The Sun and the Daily Star.[citation needed] Morgan was fired from the Mirror on 14 May 2004 after authorising the newspaper's publication of photographs allegedly showing Iraqi prisoners being abused by British Army soldiers from the Queen's Lancashire Regiment. Within days the photographs were shown to be fakes. Under the headline "SORRY.. WE WERE HOAXED", the Mirror responded that it had fallen victim to a "calculated and malicious hoax" and apologised for the publication of the photographs. 2004–present The Mirror's front page on 4 November 2004, after the re-election of George W. Bush as U.S. President, read "How can 59,054,087 people be so DUMB?". It provided a list of states and their alleged average IQ, showing the Bush states all below average intelligence (except for Virginia), and all Kerry states at or above average intelligence. The source for this table was The Economist, though it was a hoax. Richard Wallace became editor in 2004.

On 30 May 2012, Trinity Mirror announced the merger of the Daily Mirror and Sunday Mirror into a single seven-day-a-week title. Richard Wallace and Tina Weaver, the respective editors of the Daily Mirror and Sunday Mirror, were simultaneously dismissed and Lloyd Embley, editor of The People, appointed as editor of the combined title with immediate effect. Daily Mirror Political allegiance The Daily Mirror has traditionally backed the Labour Party at general elections. On 3 May 1979, the day of the general election, the Daily Mirror urged its readers to vote for the governing Labour Party led by James Callaghan. As widely predicted by the opinion polls, Labour lost this election, which was won by the Conservative Party and saw Margaret Thatcher become Prime Minister. The Mirror's continued support of the Labour government was in spite of its falling popularity over the previous few months which had been the result of the Winter of Discontent, where the country was crippled by numerous public sector strikes. By the time of the 1983 general election, Labour support was at a postwar low, partly due to the strong challenge by the recently formed SDP-Liberal Alliance.

Despite this, the Daily Mirror remained loyal to Labour and urged its readers to vote for the party (now led by Michael Foot), condemning the Thatcher-led Tory government for its "waste of our nation", condemning the rise in unemployment that Thatcher's Conservative government had seen in its first term in power largely due to monetarist economic policies to reduce inflation, though the government's previously low popularity had dramatically improved since the success of the Falklands conflict a year earlier. However, the Tories were re-elected and Labour suffered its worst postwar general election result, only narrowly bettering the SDP-Liberal Alliance in terms of votes, though winning considerably more seats. At the 1987 general election, the Daily Mirror remained loyal to Labour (now led by Neil Kinnock) and urged its readers "You know he's right, chuck her out". By this stage, unemployment was falling and inflation had remained low for several years. However, the Tories were re-elected for a third successive term, although Labour did cut the Tory majority slightly. For the 1992 general election, the Daily Mirror continued to support Labour, still led by Neil Kinnock.

By this stage Margaret Thatcher had stepped down and the Tory government was now led by John Major. The election was won by the Tories, although Labour managed to significantly cut the Tory majority to 21 seats compared to the triple-digit figure of the previous two elections, which led to a difficult term for Major. The outcome of this election had been far less predictable than any of the previous three elections, as opinion polls over the previous three years had shown both parties in the lead, although any Labour lead in the polls had been relatively narrow since the Conservative government's change of leader from Thatcher to Major in November 1990, in spite of the onset of a recession in 1990 which had pushed unemployment up again after several years of decline. Labour's credibility was helped by plans including extra NHS funding and moving away from firm commitments on re-nationalisation to reverse the Conservative policy of privatisation, but its decision to be up-front about tax increases was seen as a key factor in its failure to win.

By the time of the 1997 general election, support for the Labour Party, now led by Tony Blair, in the opinion polls had exceeded that of support for the Tory government (still led by John Major) since late 1992, the government's reduced popularity largely blamed on the failings of Black Wednesday in September of that year and it had failed to recover popularity in spite of a strong economic recovery and fall in unemployment. A reinvented "New Labour" had further improved its credibility under Blair by promising traditional Labour essentials including more funding for healthcare and education, but also promising not to increase income tax and ending its commitment to the nationalisation of leading industries. The Daily Mirror urged its readers that their country needed Tony Blair, and to vote Labour. The election produced a Labour landslide and ended the party's 18-year exile from power. On 4 May 2010, the newspaper printed a picture of Conservative Leader David Cameron with a giant red cross through his face. The headline read "How to stop him" in reference to the general election two days later, thus confirming the Daily Mirror's Labour allegiance.

The election ended in Britain's first hung parliament since 1974, but Cameron still became prime minister of the country within days as the Conservatives formed a coalition with the Liberal Democrats. The Daily Mirror was the only leading national newspaper to remain loyal to Labour and Gordon Brown at a time when opinion polls showed them on course for their worst election result since 1983. The newspaper has been critical of the Liberal Democrats for forming the coalition which enabled the Conservatives to form a new government in 2010. It has branded leader Nick Clegg as Pinickio (in comparison with the lying fictional character Pinocchio) for going back on numerous pre-election pledges. It has frequently referred to the party as the "Fib Dems" or "Lib Dumbs". The Mirror supports the "Hope not Hate" campaign against fascism and racism, and runs a Leyland Titan campaign bus during elections.

Cartoon strips "Pip, Squeak and Wilfred" (1919–56), "Jane" (1932–59), "Garth" (1943–97, reprints 2011), "Just Jake" (1938–52), "Andy Capp" (1957–), and "The Perishers" (1955–2006 and later reprints). "The Old Codgers", a fictional pair who commented on the letters page from 1935 to 1990. Chalky White, who would wander around various British seaside resorts waiting to be recognised by Mirror readers (an obscured photo of him having been published in that day's paper). Anyone who recognised him would have to repeat some phrase along the lines of "To my delight, it's Chalky White" to win £5. The name continues to be used on the cartoons page, as Andy Capp's best friend. "Shock issues" intended to highlight a particular news story. The columnist Cassandra (1935–67). "Dear Marje", a problem page by agony aunt Marjorie Proops.

Investigative reporting by Paul Foot and John Pilger (including the latter's exposé of the atrocities of the Khmer Rouge in Cambodia). "The Shopping Basket". Starting in the mid-1970s, the paper monitored the cost of a £5 basket of shopping to see how it increased in price over the years. Daily Mirror Libel, contempt of court and errors In May 2004, the Daily Mirror published what it claimed were photos of British soldiers abusing Iraqi prisoners at an unspecified location in Iraq. The decision to publish the photos, subsequently shown to be hoaxes, led to Morgan's sacking as editor on 14 May 2004. The Daily Mirror then stated that it was the subject of a "calculated and malicious hoax". The newspaper issued a statement apologising for the printing of the pictures. The paper's deputy editor, Des Kelly, took over as acting editor during the crisis. The tabloid's rival, The Sun, offered a £50,000 reward for the arrest and conviction of those accused of faking the Mirror photographs.

In November 2007, the Daily Mirror paid damages to Sir Andrew Green after having likened him and his group MigrationWatch UK to the Ku Klux Klan and Nazi Party in September of that year. The newspaper admitted that such allegations were "untrue". In February 2008 both the Daily and the Sunday Mirror implied that TV presenter Kate Garraway was having an affair. She sued for libel, receiving an apology and compensation payment in April 2008. On 18 September 2008, David Anderson, a British sports journalist writing for the Mirror, repeated a claim deriving from vandalism on Wikipedia's entry for Cypriot football team AC Omonia, which asserted that their fans were called "The Zany Ones" and liked to wear hats made from discarded shoes. The claim was part of Anderson's match preview ahead of AC Omonia's game with Manchester City, which appeared in the web and print versions of the Mirror, with the nickname also quoted in subsequent editions on 19 September. The episode was featured in Private Eye.

On 12 May 2011, the High Court of England and Wales granted the Attorney General permission to bring a case for contempt against The Sun and the Daily Mirror for the way they had reported on the arrest of a person of interest in the Murder of Joanna Yeates. On 29 July, the Court ruled that both newspapers had been in contempt of court, fining the Daily Mirror £50,000 and The Sun £18,000. On 19 July 2011 the Mirror published an article labelling comedian Frankie Boyle as a racist. He later sued for defamation and libel, winning £54,650 in damages and a further £4,250 for a claim about his departure from Mock the Week. The Mirror had argued he was "forced to quit" but this was found to be libellous by the court.

1903 to 1904: Mary Howarth 1904 to 1907: Hamilton Fyfe 1907 to 1915: Alexander Kenealy 1915 to 1916: Ed Flynn 1916 to 1929: Alexander Campbell 1929 to 1931: Cameron Hogg 1931 to 1934: Leigh Brownlee 1934 to 1948: Cecil Thomas 1948 to 1953: Silvester Bolam 1953 to 1961: Jack Nener 1961 to 1971: Lee Howard 1971 to 1974: Tony Miles 1974 to 1975: Michael Christiansen 1975 to 1985: Mike Molloy 1985 to 1990: Richard Stott 1990 to 1991: Roy Greenslade 1991 to 1992: Richard Stott 19

92 to 1994: David Banks 1994 to 1996: Colin Myler 1996 to 2004: Piers Morgan 2004 to 2012: Richard Wallace 2012 to date: Lloyd Embley Source: Tabloid Nation ^ "National newspaper ABCs for March 2015: Sun sales decline unaffected by second full month without Page Three".

pressgazette.co.uk. ^ "Daily Mirror - readership data". News Works. Retrieved 12 April 2014. ^ "Newspaper support in UK general elections", The Guardian, 4 May 2010. Retrieved 15 September 2015. ^ Daily Mirror No. 1 (2 November 1903) page 3 ^ Albion (1973) Vol 5, 2-page 150 ^ Daily Mirror issue 72, 26 January 1904 ^ Daily Illustrated Mirror issue 74, 28 January 1904 ^ Daily Illustrated Mirror issue 92, 18 February 1904 ^ Daily Mirror issue 269, 13 September 1904 ^ Daily Mirror issue 1335, 8 February 1908 ^ Daily Mirror issue 4163, 26 February 1917 ^ Daily Mirror issue 4856, 19 May 1919 ^ Griffiths, Richard (1980).

Fellow Travellers of the Right: British Enthusiasts for Nazi Germany, 1933-9. London: Constable. ISBN0-09-463460-2"." ^ Roy Greenslade, Don't damn the Daily Mail for its fascist flirtation 80 years ago, theguardian.com (7 December 2011) ^ Adrian Bingham, and Martin Conboy, "The Daily Mirror and the Creation of a Commercial Popular Language," Journalism Studies (2009) 19#5 pp 639-654. ^ Connor, Robert (1969). Cassandra: Reflections in a Mirror. London: Cassell. ISBN978-0-304-93341-9. ^ a b Horrie, Chris (2003). Tabloid Nation: From the Birth of the Mirror to the Death of the Tabloid Newspaper. André Deutsch. p.248. ISBN978-0-233-00012-1.

^ Sex, Smut and Shock: Bild Zeitung Rules Germany Spiegel Online 25 April 2006 ^ "Back Issues 23.01.03". Press Gazette. 23 March 2009. Retrieved 19 July 2009. ^ "Attacking the devil". British Journalism Review 13 (4): 6–14. 2002. ^ Thomsen, Ian (26 June 1996). "Oh, Sorry: Tabloids Lose the Soccer War". The New York Times. Retrieved 3 June 2008. ^ Jagger, Suzy (2 February 2000). "Mirror editor saw his shares soar after paper tipped company". The Daily Telegraph (London). Archived from the original on 22 November 2002. ^ "Morgan cleared after shares probe". BBC News. 10 June 2004. ^ Tryhorn, Chris (23 November 2005). "Mirror editor 'bought £67,000 of shares before they were tipped'". The Guardian (London).

Retrieved 22 May 2010. ^ "Daily Mirror statement in full". CNN. 13 May 2004. Archived from the original on 13 May 2004. Retrieved 22 May 2010. ^ "Fake abuse photos: Editor quits". CNN London. 15 May 2004. Archived from the original on 15 May 2004. ^ Sutherland, John (11 November 2004). "The Axis of Stupidity". The Guardian (London). ^ "Fool Me Twice". Snopes. 12 November 2004. Retrieved 19 July 2009. ^ Sweney, Mark (30 May 2012). "Richard Wallace and Tina Weaver depart as Mirror titles go seven-day". The Guardian (London). Retrieved 30 May 2012. ^ Alleyne, Richard (30 May 2012). "Daily Mirror to merge with Sunday Mirror as both editors sacked". The Daily Telegraph (London). Retrieved 30 May 2012.

^ "Daily Mirror and Sunday Mirror to merge: full statement". The Daily Telegraph (London). 30 May 2012. Retrieved 30 May 2012. ^ a b c d e f g h "A century of Daily Mirror front pages". Daily Mirror (London). 20 April 2010. ^ "Politics 97". BBC News. 3 May 1979. ^ "1983: Thatcher triumphs again". BBC News. 5 April 2005. ^ "1987: Thatcher's third victory". BBC News. 5 April 2005. ^ "1992: Tories win again against odds". BBC News. 5 April 2005. ^ "1997: Labour landslide ends Tory rule". BBC News. 15 April 2005. ^ "Which political parties do the newspapers support?". Supanet. ^ "Clegg Nose Day – Join our campaign to shame 'Pinickio' Nick Clegg". Daily Mirror (London). 13 January 2011. ^ Routledge, Paul (4 March 2011).

"Security bill for Nick Clegg's Lib Dem conference is more than just coppers". Daily Mirror (London). ^ "PMQs shows up the Lib Dumbs". Daily Mirror (London). 19 May 2010. ^ Hope Not Hate, ^ Bamber Gascoigne (1993) Encyclopedia of Britain (Macmillan) ^ "Fake abuse photos: Editor quits". CNN. 15 May 2004. Archived from the original on 12 October 2004. ^ "Sir Andrew Green - an apology". Daily Mirror. 26 November 2007. ^ "GMTV Kate wins 'affair' libel award". Sunday Express (London). 10 April 2008. Retrieved 17 July 2009. ^ Gripper, Ann (18 September 2008). "New-look Manchester City side begin their UEFA Cup campaign in earnest". Daily Mirror (London). Retrieved 17 July 2009. ^ Yates, David (19 August 2008). "Omonia Nicosia 1–2 Manchester City: Goals start to flow for Jo". Daily Mirror.

Retrieved 17 July 2009. ^ "Sun and Mirror in contempt case over Jo Yeates stories". BBC News. 12 May 2011. Retrieved 12 May 2011. ^ "Sun and Mirror accused of Jo Yeates contempt". BBC News. 5 July 2011. Retrieved 6 July 2011. ^ Halliday, Josh (29 July 2011). "Sun and Mirror fined for contempt of court in Christopher Jefferies articles". The Guardian. Retrieved 29 July 2011. ^ "BBC News on Frankie Boyle lawsuit". BBC News. 22 October 2012. Retrieved 22 October 2012. ^ Preece, Rob (22 October 2012). "Comedian Frankie Boyle wins £54,000 libel payout after being branded a racist by the Daily Mirror". Daily Mail. Retrieved 22 October 2012. ^ a b c Press Gazette, Roll of Honour.

Retrieved 24 July 2011 Richard Wallace And Tina Weaver, Daily Mirror And Sunday Mirror Editors, Made Redundant | The Huffington Post Richard Wallace And Tina Weaver, Daily Mirror And Sunday Mirror Editors, Made Redundant 30/05/2012 10:49 | Updated 30 May 2012 Dina Rickman Dina Rickman is an assistant editor at The Huffington Post UK The editors of the Daily Mirror and Sunday Mirror have both left with "immediate effect" as the paper moves toward a seven-day operation. Daily Mirror editor Richard Wallace, and Sunday Mirror editor Tina Weaver both left their positions on Wednesday morning. The company said in a statement: "The roles of editor Daily Mirror and editor Sunday Mirror have been made redundant and therefore Richard Wallace and Tina Weaver will leave the company with immediate effect. "Both Richard and Tina leave with our best wishes for the future and our thanks for the extremely valuable contribution they have made to the Daily Mirror and Sunday Mirror during their tenure as respective editors." Sources described the moment Wallace, who has edited the paper since 2004, reacted as the email was sent around the building, telling staff he was shocked.

As the former editor walked out of the newsroom, he was clapped out by the whole office. Lloyd Embley, the current editor of The People, will edit the new seven-day paper. The Mirror's statement added: "The seven day organisation across the two titles is enabled through the company’s multi-million pound investment in the ContentWatch editorial system. “The new structure will ensure that our newsroom is fully equipped to achieve the company’s multi-media publishing strategy across our newspapers, online, mobile and new e-editions for tablet devices.” Wallace and Weaver left with immediate effect According to sources at the paper, Embley gave a rallying speech to the newsroom following Wallace's departure. Staff are said to be nonplussed after Wednesday morning's events. The 46-year-old was described an approachable, competent editor who was teased for being posh and wearing flat caps, by former colleagues from the Mirror. One said, however, "he's not exactly from the same background as Daily Mirror readers." Wallace was the Sunday Mirror's deputy editor until taking the top job at the Daily Mirror in 2004, having worked as a showbiz reporter at the paper previously.

He replaced Piers Morgan at the helm of the daily tabloid when Mr Morgan was dismissed after publishing photographs - later shown to be fakes - which purported to show British soldiers abusing Iraqi prisoners. Weaver became editor at the Sunday Mirror in 2001 after working her way up as a reporter on the now defunct Today and the Daily Mirror. Trinity Mirror group chief executive Sly Bailey is also stepping down, and is expected to leave by the end of the year. The moves came after the group , which publishes the Daily Mirror, Sunday Mirror and 160 local and regional newspapers, prepares to face down a potential revolt over executive pay at its annual meeting next week. Media commentator Roy Greenslade questioned if the sacking were Bailey's revenge, writing : "Their sackings came as a shock to them and their staff this morning. They were called in by Mark Hollinshead, Bailey's lieutenant, to be given their marching orders." Michelle Stanistreet, the general secretary of the National Union of Journalists (NUJ), said the move was "brutal" and "an example of a company in crisis".

She said: "It says a lot about the board of Trinity Mirror that they have allowed chief executive Sly Bailey, finally on her way out after presiding over stupendous decline, to push such drastic measures through. The statement from the company tries to dress up this last hurrah as a leap into a brave new world of multimedia publishing - the reality is that these cuts and the weakening of the titles' identities will be a further blow to resources and quality journalism from a lame duck chief executive whose monumental lack of vision has seen the company's fortunes plummet." The company's full statement can be read below: Trinity Mirror announces today that the Daily Mirror and Sunday Mirror are to move to a seven day publishing model. The decision, approved by the Board, is a further step towards creating one of the most technologically advanced and operationally efficient newsrooms in Europe. The seven day organisation across the two titles is enabled through the company’s multi-million pound investment in the ContentWatch editorial system. The new structure will ensure that our newsroom is fully equipped to achieve the company’s multi-media publishing strategy across our newspapers, online, mobile and new e-editions for tablet devices. Lloyd Embley has been appointed Editor of the Daily Mirror and Sunday Mirror with immediate effect.

Lloyd was previously Editor of The People and will continue to report to Mark Hollinshead, Managing Director Nationals. Two new senior editorial roles have been created with an Editor for the Daily Mirror (weekdays) and a Weekend Editor of the Mirror which combines the editorship of the Daily Mirror on Saturday with that of the Sunday Mirror. Both roles will report to Lloyd Embley. These appointments, together with a new Editor for The People, will be announced imminently. In addition Paula Scott has been appointed Publishing Director Magazines and will continue to report to Mark Hollinshead, Managing Director, Nationals. Paula was previously Business Development Director. As a consequence of these changes the roles of Editor Daily Mirror and Editor Sunday Mirror have been made redundant and therefore Richard Wallace and Tina Weaver will leave the company with immediate effect. Mark Hollinshead, Managing Director Nationals said: ‘At the core of our business the Daily Mirror is as strong as ever with year on year circulation trends, despite widespread cut price competition, out performing the market in 11 out of the last 12 months. ‘Today’s announcement represents an important step change in meeting the needs of a multi-media publishing environment.

The next 12 months will be transformational for our business as we continue to grow our online audience, maximise audience delivery on mobile and launch new e-editions for tablet devices in addition to further developing our newspapers. ‘I’m delighted to appoint Lloyd to the position of Editor of the Daily and Sunday Mirror. He is an accomplished editor who has done a first class job on improving the performance and profile of The People having spent several years on the Daily Mirror in a senior executive role. ‘Both Richard and Tina leave with our best wishes for the future and our thanks for the extremely valuable contribution they have made to the Daily Mirror and Sunday Mirror during their tenure as respective Editors.’ See below for a slideshow of reaction Mirror redundancies Daily Mirror : definition of Daily Mirror and synonyms of Daily Mirror (English) The Daily Mirror (informally The Mirror) is a British national daily tabloid newspaper which was founded in 1903. From 1985 to 1987, and from 1997 to 2002, the title on its masthead was simply The Mirror. It had an average daily circulation of 1,083,938 in March 2012.

[1] Its Sunday sister paper is the Sunday Mirror . The Mirror has had a number of owners. It was founded by Alfred Harmsworth , who sold it to his brother Harold Harmsworth (from 1914 Lord Rothermere) in 1913. In 1963 a restructuring of the media interests of the Harmsworth family led to the Mirror becoming a part of International Publishing Corporation . The Mirror was owned by Robert Maxwell between 1984 and 1991. The paper went through a protracted period of crisis after his death before merging with the regional newspaper group Trinity in 1999 to form Trinity Mirror . Contents 1903 to 1995 Alfred Harmsworth (later Lord Northcliffe), the founder of the Daily Mirror. The Daily Mirror was launched on 2 November 1903 by Alfred Harmsworth (later Lord Northcliffe) as a newspaper for women, run by women. Hence the name: he said, "I intend it to be really a mirror of feminine life as well on its grave as on its lighter sides....to be entertaining without being frivolous, and serious without being dull".

[2] It cost one penny . It was not an immediate success and in 1904 Harmsworth decided to turn it into a pictorial newspaper with a broader focus. Harmsworth appointed Hamilton Fyfe as editor and all of the paper's women journalists were fired. The masthead was changed to The Daily Illustrated Mirror, which ran from 26 January to 27 April 1904 (issues 72 to 150), when it reverted to The Daily Mirror. [3] The first issue of the relaunched paper did not have advertisements on the front page as previously, but instead news text and engraved pictures (of a traitor and an actress), with the promise of photographs inside. [4] Two days later, the price was dropped to one halfpenny and to the masthead was added: "A paper for men and women". [5] This combination was more successful: by issue 92, the guaranteed circulation was 120,000 copies [6] and by issue 269, it had grown to 200,000: [7] by then the name had reverted and the front page was mainly photographs.

Circulation grew to 466,000 making it the second largest morning newspaper. [8] Alfred Harmsworth sold the newspaper to his brother Harold Harmsworth (from 1914 Lord Rothermere) in 1913. In 1917, the price was increased to one penny. [9] Circulation continued to grow: in 1919, some issues sold more than 1 million copies a day, making it the largest daily picture paper. [10] Harold Harmsworth, 1st Viscount Rothermere . By the mid 1930s, the Mirror was struggling – it and the Mail were the main casualties of the early 1930s circulation war that saw the Daily Herald and the Daily Express establish circulations of more than two million, and Rothermere decided to sell his shares in it. With Cecil King (Rothermere's nephew) in charge of the paper's finances and Guy Bartholomew as editor, during the late-1930s the Mirror was transformed from a conservative, middle class newspaper into a left-wing paper for the working class.

The Mirror was the first UK paper to adopt the appearance of the New York tabloids. By 1939, the publication was selling 1.4 million copies a day. In 1937, Hugh McClelland introduced his wild Western comic strip Beelzebub Jones in the Daily Mirror. After taking over as cartoon chief at the Mirror in 1945, he dropped Beelzebub Jones and moved on to a variety of new strips. During World War II , the Mirror positioned itself as the paper of the ordinary soldier and civilian, and was critical of the political leadership and the established parties. At one stage, the paper was threatened with closure following the publication of a Philip Zec cartoon (captioned by William Connor ), which was misinterpreted by Winston Churchill and Herbert Morrison . [11] In the 1945 general election the paper strongly supported the Labour Party in its eventual landslide victory.

In doing so, the paper supported Herbert Morrison, who co-ordinated Labour's campaign, and recruited his former antagonist Philip Zec to reproduce, on the front page, a popular VE Day cartoon on the morning of the election, suggesting that Labour were the only party who could maintain peace in post-war Britain. [12] By the late 1940s, it was selling 4.5 million copies a day, outstripping the Express; for some 30 years afterwards, it dominated the British daily newspaper market, selling over 5 million copies a day at its peak in the mid-1960s. The Mirror was an influential model for German tabloid Bild , which was founded in 1952 and became Europe's biggest-selling newspapaer. [13] In 1955, the Mirror and its stablemate the Sunday Pictorial (later to become the Sunday Mirror) began printing a Northern edition in Manchester . In 1957, it introduced the Andy Capp cartoon, created by Reg Smythe from Hartlepool, in the northern editions. The Mirror's mass working class readership had made it the United Kingdom's best-selling daily tabloid newspaper.

In 1960, it acquired the Daily Herald (the popular daily of the labour movement) when it bought Odhams , in one of a series of takeovers which created the International Publishing Corporation (IPC). The Mirror management did not want the Herald competing with the Mirror for readers, and in 1964, relaunched it as a mid-market paper, now named The Sun . When it failed to win readers, the Sun was sold to Rupert Murdoch – who immediately relaunched it as a more populist and sensationalist tabloid and a direct competitor to the Mirror. In an attempt to cater to a different kind of reader, the Mirror launched the "Mirrorscope" pull-out section on 30 January 1968. The Press Gazette commented: "The Daily Mirror launched its revolutionary four-page supplement "Mirrorscope". The ambitious brief for the supplement, which ran on Wednesdays and Thursdays, was to deal with international affairs, politics, industry, science, the arts and business". [14] The British Journalism Review said in 2002 that "Mirrorscope" was "a game attempt to provide serious analysis in the rough and tumble of the tabloids".

[15] It failed to attract significant numbers of new readers, and the pull-out section was abandoned, its final issue appearing on 27 August 1974. In 1978, The Sun overtook the Mirror in circulation, and in 1984 the Mirror was sold to Robert Maxwell . After Maxwell's death in 1991, David Montgomery became Mirror Group's CEO, and a period of cost-cutting and production changes ensued. The Mirror went through a protracted period of crisis before merging with the regional newspaper group Trinity to form Trinity Mirror in 1999. Printing of The Daily and Sunday Mirror moved to Trinity Mirror's facilities in Watford and Oldham. 1995 to 2004 Front page of the Mirror 24 June 1996, with headline "ACHTUNG! SURRENDER For you Fritz, ze Euro 96 Championship is over", and accompanying contribution from the Editor "Mirror declares football war on Germany" Under the editorship of Piers Morgan (from October 1995 to May 2004) the paper saw a number of controversies.

Morgan was widely criticised and forced to apologise for the headline "ACHTUNG! SURRENDER For you Fritz, ze Euro 96 Championship is over" a day before England met Germany in a semi-final of the Euro '96 football championships. [16] In 2000, Morgan was the subject of an investigation after Suzy Jagger wrote a story in The Daily Telegraph revealing that he had bought £ 20,000 worth of shares in the computer company Viglen soon before the Mirror 's 'City Slickers' column tipped Viglen as a good buy. [17] Morgan was found by the Press Complaints Commission to have breached the Code of Conduct on financial journalism, but kept his job. The 'City Slickers' columnists, Anil Bhoyrul and James Hipwell , were both found to have committed further breaches of the Code, and were sacked before the inquiry. In 2004, further enquiry by the Department of Trade and Industry cleared Morgan from any charges. [18] On 7 December 2005 Bhoyrul and Hipwell were convicted of conspiracy to breach the Financial Services Act.

During the trial it emerged that Morgan had bought £67,000 worth of Viglen shares, emptying his bank account and investing under his wife's name too. [19] In 2002, the Mirror attempted to move mid-market, claiming to eschew the more trivial stories of show-business and gossip. The paper changed its masthead logo from red to black (and occasionally blue), in an attempt to dissociate itself from the term " red top ", a term for a sensationalist mass-market tabloid. (On 6 April 2005, the red top came back.) Under then-editor Piers Morgan , the newspaper's editorial stance opposed the 2003 invasion of Iraq , and ran many front pages critical of the war. It also gave financial support to the 15 February 2003 anti-war protest , paying for a large screen and providing thousands of placards. Morgan re-hired John Pilger , who had been sacked during Robert Maxwell 's ownership of the Mirror titles.

Despite such changes, Morgan was unable to halt the paper's decline in circulation, a decline shared by its direct tabloid rivals The Sun and the Daily Star .[ citation needed ] Morgan was fired from the Mirror on 14 May 2004 after authorising the newspaper's publication of photographs allegedly showing Iraqi prisoners being abused by British Army soldiers from the Queen's Lancashire Regiment . [20] Within days the photographs were shown to be crude fakes. Under the headline "SORRY.. WE WERE HOAXED", the Mirror responded that it had fallen victim to a "calculated and malicious hoax" and apologised for the publication of the photographs. [21] 2004 to present The Mirror's front page on 4 November 2004, after the re-election of George W. Bush as U.S. President, read "How can 59,054,087 people be so DUMB?". It provided a list of states and their average IQ, showing the Bush states all below average intelligence (except for Virginia ), and all Kerry states at or above average intelligence. The source for this table was The Economist , [22] though it was a hoax.

[23] Richard Wallace became editor in 2004. On 30 May 2012, Trinity Mirror announced the merger of the Daily Mirror and Sunday Mirror into a single seven-day-a-week title. [24] Richard Wallace and Tina Weaver, the respective editors of the Daily Mirror and Sunday Mirror, were simultaneouly dismissed and Lloyd Embley , editor of The People, appointed as editor of the combined title with immediate effect. [25] [26] Political allegiance The Daily Mirror has traditionally backed the Labour Party at general elections. On 3 May 1979, the day of the general election , the Daily Mirror urged its readers to vote for the governing Labour Party led by James Callaghan . [27] As widely predicted by the opinion polls, Labour lost this election, which was won by the Conservative Party and saw Margaret Thatcher become Prime Minister. [27] The Mirror's continued support of the Labour government was in spite of its falling popularity over the previous few months which had been the result of the Winter of Discontent , where the country was crippled by numerous public sector strikes.

[28] By the time of the 1983 general election , Labour support was at a postwar low, partly due to the strong challenge by the recently formed SDP-Liberal Alliance . Despite this, the Daily Mirror remained loyal to Labour and urged its readers to vote for the party (now led by Michael Foot ), condemning the Thatcher-led Tory government for its "waste of our nation", [27] condemning the rise in unemployment that Thatcher's Conservative government had seen in its first term in power largely due to monetarist economic policies to reduce inflation, though the government's previously low popularity had dramatically improved since the success of the Falklands conflict a year earlier. [29] However, the Tories were re-elected and Labour suffered its worst postwar general election result, only narrowly bettering the SDP-Liberal Alliance in terms of votes, though winning considerably more seats. [27] At the 1987 general election , the Daily Mirror remained loyal to Labour (now led by Neil Kinnock ) and urged its readers "You know he's right, chuck her out". [27] By this stage, unemployment was falling and inflation had remained low for several years.

[30] However, the Tories were re-elected for a third successive term, although Labour did cut the Tory majority slightly. [27] For the 1992 general election , the Daily Mirror continued to support Labour, still led by Neil Kinnock . By this stage Margaret Thatcher had stepped down and the Tory government was now led by John Major . [27] However, the election was won by the Tories, though Labour had managed to significantly cut the Tory majority to 21 seats compared to the triple-digit figure of the previous two elections, which led to a difficult term for Major. The outcome of this election had been far less predictable than any of the previous three elections, as opinion polls over the previous three years had shown both parties in the lead, although any Labour lead in the polls had been relatively narrow since the Conservative government's change of leader from Thatcher to Major in November 1990, in spite of the onset of a recession in 1990 which had pushed unemployment up again after several years of decline.

Labour's credibility was helped by plans including extra NHS funding and moving away from firm commitments on re-nationalisation to reverse the Conservative policy of privatisation, but its decision to be up-front about tax increases was seen as a key factor in its failure to win. [31] By the time of the 1997 general election , support for the Labour Party, now led by Tony Blair , in the opinion polls had exceeded that of support for the Tory government (still led by John Major) since late 1992, the government's reduced popularity largely blamed on the failings of Black Wednesday in September of that year and it had failed to recover popularity in spite of a strong economic recovery and fall in unemployment. A reinvented "New Labour" had further improved its credibility under Blair by promising traditional Labour essentials including more funding for healthcare and education, but also promising not to increase income tax and ending its commitment to the nationalisation of leading industries. [32] The Daily Mirror urged its readers that their country needed Tony Blair, and to vote Labour. [27] The election produced a Labour landslide and ended the party's 18 year exile from power.

On 4 May 2010, the newspaper printed a picture of Conservative Leader David Cameron with a giant red cross through his face. The headline read "How to stop him" in reference to the general election two days later , thus confirming the Daily Mirror's Labour allegiance. The election ended in Britain's first hung parliament since 1974 , but Cameron still became prime minister of the country within days as the Conservatives formed a coalition with the Liberal Democrats . The Daily Mirror was the only leading national newspaper to remain loyal to Labour and Gordon Brown at a time when opinion polls showed them on course for their worst election result since 1983 . [33] The newspaper has been critical of the Liberal Democrats for forming the coalition which enabled the Conservatives to form a new government in 2010. It has branded leader Nick Clegg as Pinickio (in comparison with the cartoon character Pinnochio ) [34] for going back on numerous pre-election pledges. It has frequently referred to the party as the "Fib Dems" [35] or "Lib Dumbs".

[36] Famous features Cartoon strips " Jane " (1932–1959), " Garth " (1943–1997, reprints 2011), " Just Jake " (1938–1952), " Andy Capp " (1957–), and " The Perishers " (1955–2006 and later reprints). "The Old Codgers", a fictional pair who commented on the letters page from 1935 to 1990. [37] Chalky White , who would wander around various British seaside resorts waiting to be recognised by Mirror readers (an obscured photo of him having been published in that day's paper). Anyone who recognised him would have to repeat some phrase along the lines of " To my delight, it's Chalky White " to win £5. The name continues to be used on the cartoons page, as Andy Capp 's best friend. "Shock issues" intended to highlight a particular news story. The columnist Cassandra (1935–1967). "Dear Marje", a problem page by agony aunt Marjorie Proops .

Investigative reporting by Paul Foot and John Pilger (notably the latter's exposé of the atrocities of the Khmer Rouge in Cambodia). "The Shopping Basket". Starting in the mid 1970s, the paper monitored the cost of a £5 basket of shopping to see how it increased in price over the years. Notable issues Front page of the Daily Mirror after publishing faked photographs. On 2 April 1996, the Daily Mirror was printed entirely on blue paper. This was done as a marketing exercise with Pepsi-Cola , who on the same day had decided to relaunch their cans with a blue design instead of the traditional red and white logo. In May 2004, the Daily Mirror published what it claimed were photos of British soldiers abusing Iraqi prisoners at an unspecified location in Iraq. The decision to publish the photos, subsequently shown to be hoaxes, led to Morgan's sacking as editor on 14 May 2004. The Daily Mirror then stated that it was the subject of a "calculated and malicious hoax". [38] The newspaper issued a statement apologising for the printing of the pictures.

The paper's deputy editor, Des Kelly , took over as acting editor during the crisis. The tabloid's rival, The Sun , offered a £50,000 reward for the arrest and conviction of those accused of faking the Mirror photographs. In February 2008 both the Daily and the Sunday Mirror implied that TV presenter Kate Garraway was having an affair. She sued for libel , receiving an apology and compensation payment in April 2008. [39] On 18 September 2008, David Anderson, a British sports journalist writing for the Mirror, repeated a claim deriving from vandalism on Wikipedia's entry for Cypriot football team AC Omonia , which asserted that their fans were called "The Zany Ones" and liked to wear hats made from discarded shoes. The claim was part of Anderson's match preview ahead of AC Omonia's game with Manchester City , which appeared in the web and print versions of the Mirror, with the nickname also quoted in subsequent editions on 19 September. [40] [41] The episode was featured in Private Eye .

On 12 May 2011, the High Court of England and Wales granted the Attorney General permission to bring a case for contempt against The Sun and the Daily Mirror for the way they had reported on the arrest of a person of interest in the Murder of Joanna Yeates . [42] [43] On 29 July, the Court ruled that both newspapers had been in contempt of court, fining the Daily Mirror £50,000 and The Sun £18,000. [44] Notable people Keith Waterhouse (largely humorous (1993–2009)). Awards The Daily Mirror won "Newspaper of the Year" in 2002 at the British Press Awards . It won "Scoop of the Year" in 2003 ("3am", 'Sven and Ulrika'), 2004 ( Ryan Parry , 'Intruder at the Palace'), 2006 and 2007 (both Stephen Moyes ).

[45] The Mirror won "Team of the Year" in 2001 ('Railtrack'), 2002 ('War on the World: 11 September'), 2003 ('Soham'), and 2006 ('London bombings'); and "Front Page of the Year" in 2007. [45] The Mirror also won the "Cudlipp Award" in 2002, 2003, 2004 and 2010. [45] See also The Wharf , sister newspaper – a free local newspaper for the Isle of Dogs . Notes Mirror editors replaced by Embley | UK | News | Daily Express UK Mirror editors replaced by Embley The editors of the Daily Mirror and Sunday Mirror have been made redundant "with immediate effect" after the company announced it was moving to a seven-day operation. 11:04, Wed, May 30, 2012 The Daily Mirror is moving to a seven-day publishing model [PA] Richard Wallace and Tina Weaver have been told they are losing their jobs and have been replaced by former People editor Lloyd Embley.

The move to a seven-day operation comes after tabloid rival The Sun launched a Sunday edition following the demise of the News of the World. Critics described the move as "brutal" and a "shock", but Trinity Mirror said it was a "further step towards creating one of the most technologically advanced and operationally efficient newsrooms in Europe". Mark Hollinshead, managing director nationals at Trinity Mirror, said: "I'm delighted to appoint Lloyd to the position of editor of the Daily and Sunday Mirror. He is an accomplished editor who has done a first class job on improving the performance and profile of The People, having spent several years on the Daily Mirror in a senior executive role. "Both Richard and Tina leave with our best wishes for the future and our thanks for the extremely valuable contribution they have made to the Daily Mirror and Sunday Mirror during their tenure as respective editors." The company plans to appoint a weekday and a weekend editor to work under Mr Embley and a new editor for The People and said it will launch e-editions of its papers for tablet computers.

Mr Wallace was the Sunday Mirror's deputy editor until taking the top job at the Daily Mirror in 2004, having worked as a showbiz reporter at the paper previously. He replaced Piers Morgan at the helm of the tabloid when Mr Morgan was dismissed after publishing photographs - later shown to be fakes - which purported to show British soldiers abusing Iraqi prisoners. Ms Weaver became editor at the Sunday Mirror in 2001 after working her way up as a reporter on the now defunct Today and the Daily Mirror. Most read in UK

Question: Lloyd Embley became the editor of which British daily tabloid newspaper in May 2012?
Answer: Daily Mirror