Who Founded KFC Who Founded KFC 08 Nov, 2011 who founded 0 KFC, also known as Kentucky Fried Chicken, is a fast food restaurant chain operating in over 110 countries of the world. They are best known for their chicken coated in 11 herbs and spices that remains a secret recipe to this day. Although chicken is the specialty of KFC, they have a wide variety of other items on their menu. Keep reading if you want to know who founded this successful fast food chain. Who Founded KFC? Kentucky Fried Chicken was founded by Harland Sanders, who’s likeness still features on many of their advertisements today, in 1930. He began serving chicken at his gas station and was so successful that, in 1935, the governor of Kentucky made Harland Sanders an honorary Kentucky Colonel. This is why many advertisements make reference to “the Colonel” or “Colonel Sanders.” Shortly after receiving this honor he expanded his restaurant to 142 seats. Unfortunately, the new Interstate 75 highway meant that most travelers bypassed his establishment. He decided to take the money from his first social security check to search the country for potential franchisees.

In 1952 Sanders and Pete Harman struck a deal and the first KFC franchise was opened in South Salt Lake, Utah. Only a decade later there were over 600 KFC franchises in the United States and Canada. In 1964 Sanders sold the US portion of the operation for $2 million. Did you know? The KFC recipe is so secret that different parts of the secret blend of herbs and spices are produced in different locations. The only written recipe is kept in a special secure vault at the company’s headquarters. It is guarded with security cameras and motion detectors. Related Articles Product Analysis of Kfc Essay - 1630 Words Product Analysis of Kentucky Fried Chicken History of Kentucky Fried Chicken KFC (Kentucky Fried Chicken) as one of the most popular and successful fast food restaurants, which was founded by Harland Sanders in North Corbin, Kentucky in 1930 and concentrate on fried chicken, after decades of development, KFC has become the world’s second largest fast food restaurant chain. In the first twenty years of fried chicken was invented, Harland Sanders opened a restaurant to sell the fried chicken.

In 1952, Harland Sanders recognized that franchising is the best way to expand his fried chicken business, so the first KFC franchise opened in Utah in 1952, since then KFC entered a rapid development period. In 1964, KFC has more than 600 franchisee and Sanders sells his KFC to a group of investors. Until 1986, KFC was bought PepsiCo, which has become a very popular fast food restaurant. Now, information from KFC’s official website indicate that at the end of 2012, KFC operates more than 20,000 restaurants and serves more than 12 million customers everyday around the world. 4 p’s Analysis Product KFC’s main famous product is fried chicken, which made with the “Original Recipe”, also its can be the most important reason why KFC become so popular. In 1940, the KFC founder invented Original Recipe, after that pressure-fried piece of chicken made with the Original Recipe has become the featured product of KFC.

Of cause after several decades development, now KFC has created different flavors fried chicken, also in order to provide best services to satisfy the need of customer KFC has expanded the product lines. Now KFC’s product lines can be divide into five main part: chicken, sandwiches, sides, classics and desserts. Fried chicken as the main popular product of KFC, there is one most significant competitive advantage is irreplaceable. As we know, the Original Recipe is the secrets in KFC, so nobody can imitate, that become a unique feature of KFC and make KFC’ fried chicken has strong irreplaceable. Place KFC is the world’s second largest fast food restaurant chain. The data from KFC’s official website demonstrated that at the end of 2012, KFC operates more than 20,000 restaurants, which located in 109 countries and territories around the world. Among this number, 5,200 restaurants in the United States and about 15,000 restaurants distribute in different countries and regions. Also this number are still growing, cause KFC never stop to developing the market.

In KFC, restaurant location decision has become one part of core competitiveness, each restaurant opening must to got a permission from both headquarter and local company. Before a new restaurant opening, KFC has to gather data to analysis and evaluate the external environment of target area to ensure that highest success rate of location choosing. Price The price of KFC is between $5 to $10. For example, the price of 2 Pc. Chicken meal is about $5.59 and 10 Pc. Hot wings meal is about $7.49 both of them are include individual side and medium drink. Even for some family meal the price will be higher, but average to each person the price still under $10. For individual, $5 to $8 is enough to have a good meal. Also KFC has specials meal, such as 2 Pc. Boneless Combo, 1 individual side, 1 biscuit and 1 medium drink just for $4.99 is very cheaper. Compare with competitors the price of KFC maybe is little bit higher, but get what one pays for and excellent quality and reasonable price, customers can got different experience of food.

Promotion KFC’s promotion can be divided into three main parts: the KFC founder Colonel Sanders, slogan and advertising. The first one is Colonel Sanders. As we know, the trademark of KFC is the portrait of Colonel Sanders, which amiable face is a best attraction especially for kids and will present a good company image to public. And Sanders become a significant component of KFC advertising after his death. The second is slogan.... ...ASSIGNMENT ON SWOT ANALYSIS OF KFC Submitted to: - Submitted by:- Lecturer in management LSB LPU, Phagwara... 2219 Words | 8 Pages KFC Essay ...About KFC Colonel Harland Sanders, born September 9, 1890, actively began franchising his chicken business at the age of 65. Now, the KFC® business he started has grown to be one of the largest quick service food service systems in the world. And Colonel Sanders, a quick service restaurant pioneer, has become a symbol of entrepreneurial spirit. More than a billion of the Colonel's "finger lickin' good" chicken dinners are served annually. And not just in North...

1790 Words | 7 Pages Kfc Business Analysis Essay ...KFC (Kentucky Fried Chicken) is founded in 1995 and has grown to one of the world's largest chain of fried chicken fast food restaurants, headquartered in Louisville, Kentucky in the United States. KFC is the second largest restaurant chain after McDonalds, with over 17,000 outlets in 105 countries and territories. Colonel Harland Sanders, who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression, founded it.... 4811 Words | 14 Pages ................................................. 3 II.Introduction....................................................................................................... 4 III.Profile of KFC...................................................................................................4 IV.Industry Analysis...............................................................................................4 V.Marketing Strategies of Pakistan and the... 3228 Words | 12 Pages Market Analysis for Mcdonalds and Kfc Essay ...Market analysis for McDonalds and KFC The long journey of the burger brand started in 1940, when two brothers, Dick and Mac McDonald opened the first McDonalds restaurant in San Bernardino, California.

Initially, they owned a hotdog stand, but after establishing the restaurant they served around 25 items, which were mostly barbequed. It became a popular and profitable teen hangout. In 1948, the brothers closed and reopened the restaurant to sell only hamburgers,... 1601 Words | 5 Pages KFC SWOT Analysis Essay ...﻿Shibina Alexandra Russia, Moscow 2013-12-06 KFC SWOT Analysis Overview KFC Corporation, also known as Kentucky Fried Chicken, based in Louisville, Kentucky, is the world's most popular chicken restaurant chain. Every day, nearly 8 million customers are served around the world. KFC primarily sells Original Recipe chicken – made with the same great taste Colonel Harland Sanders, the founder of the company, created more than... 909 Words | 5 Pages Essay about SWOT Analysis of KFC ...secret recipe. The secret recipe has long been a source of advertising, and allowed KFC to set itself apart. Also, KFC was the first chain to enter the fast-food industry, just before McDonald's, which opened its first store a year later, and the "secret recipe" was the initial home replacement strategy. 2.

Name recognition and reputation. KFC's early entrance into the fast-food industry in 1954 allowed KFC to develop strong brand name... 1836 Words | 6 Pages KFC Essay ...inception, KFC has evolved through several different organizational changes. These changes were brought about due to the changes of ownership that followed since Colonel Sanders first sold KFC in 1964. In 1964, KFC was sold to a small group of investors that eventually took it public. Heublein, Inc, purchased KFC in 1971 and was highly involved in the day to day operations. R.J. Reynolds then acquired Heublein in 1982. R.J. took a more... 1342 Words | 3 Pages Top 10 Largest Fast Food Chains In The World - YouTube Top 10 Largest Fast Food Chains In The World Want to watch this again later? Sign in to add this video to a playlist. Need to report the video? Sign in to report inappropriate content. Rating is available when the video has been rented. This feature is not available right now. Please try again later.

Published on May 21, 2015 10. Papa John’s Pizza: Papa John’s is the fourth largest Pizza delivery service in US. The service available in 34 countries in total. Out of 4000 restaurants of Papa John’s 3200 are work in United States. John, Schnatter opened the first restaurant of Papa John’s Pizza in 1984 in Indiana. Today over 205000 employees works in Papa John’s and have net revenue of $1.4 billion. 9. Dairy Queen: The dairy queen service available in 6000 locations across the world, chain of soft serve and fast food. DQ operated in 18 countries other than United States. Texas have 600 Dairy Queen restaurants in different locations across the state, most number of DQ restaurants in United States. Dairy Queen was founded by John Fremont McCullough in 1940. 8. Dunkin’ Donuts: Dunkin’ Donuts operated in 3 countries, have 11000 restaurants in total. The company mainly focused for baked goods and coffee service.

The first ever store of Dunkin’ Donut opened in Quincy city of Massachusetts in 1950. 7. Domino’s Pizza: The second largest pizza delivery service in us, just after Pizza hut. It have 10000 stores in total across 70 countries. 6. Burger King: This global chain of hamburger service have 13000 restaurants in 79 countries across the world. It is the third largest burger chain service in United Sates. Everyday around 1 million people visit burger king stores world wide. Whopper sandwich is the signature product of burger king which is introduced back in 1957, counts 1.9 million sales of whopper sandwich everyday across the world. 5. Starbucks: The largest coffee company in the world, based in Seattle, Washington. Starbucks have 23187 stores across 64 countries. Upon them 12973 located in US. Starbucks serves cold & hot beverages, wines, beer and snacks. Starbucks founded in 1971 by Jerry Baldwin, Gordon Bowker and Zev Siegl.

Interestingly Starbucks has added an average of two new stores in daily basis since 1987. They uses 93 million gallons of milk and 2.3 billion paper cups per year for the service. 4. Pizza Hut: Pizza hut is the largest pizza delivering service in the world. It have 6000 restaurants in US itself and 5139 stores in other 93 countries. It was founded in the year 1958 by Dan and Frank Carney, in Kansas city. In 2001 Pizza hut became first ever company to deliver pizza to international space station, launched on Soyuz spacecraft. 3. Subway: Subway fastfood service operates in 107 countries, have 42174 restaurants in total. There are 38 million subway sandwich option available for the customers. It serves 7.6 million sandwiches in daily basis. In fact subway makes enough sandwiches in an year that can cover the Earth for 14 times. 2. KFC: It was founded by Harland Sanders in 1930 in Kentucky. The image of Harland Sanders widely used in advertisements and logo of KFC.

Now KFC have 18875 stores in 118 countries. KFC gets nearly 8 million customers everyday from US alone. 1. McDonald’s: McDonald’s is the largest fast food chain in the world. The food chain have 35000 outlets in total across 119 countries. Everyday nearly 68 million customers visit McDonald’s, more than that of total population of Great Britain. McDonald’s business begun in the year 1940 by Richard and Maurice McDonald’s in San Bernadino in California. Today McDonald’s employing more than 1.7 million people. IMAGE SOURCE: "GOOGLE SEARCH" Colonel Harland Sanders - Chef - Biography.com Colonel Harland Sanders Colonel Sanders is best known for creating a fried chicken recipe that would become the world's fast-food chicken chain, Kentucky Fried Chicken. IN THESE GROUPS Famous People Born in Henryville quotes “There's no reason to be the richest man in the cemetery. You can't do any business from there.” Colonel Harland Sanders Colonel Sanders - Mini Bio (TV-14; 2:12) Colonel Sanders is synonymous with Kentucky Fried Chicken.

He created the recipe, franchised it, and earned worldwide fame. Synopsis Colonel Harland Sanders was born on September 9, 1890, in Henryville, Indiana. At the age of 40, Sanders was running a popular Kentucky service station that also served food—so popular, in fact, that the governor of Kentucky designated him a Kentucky colonel. Eventually, Sanders focused on franchising his fried chicken business around the country, collecting a payment for each chicken sold. The company went on to become the world's largest fast-food chicken chain, Kentucky Fried Chicken. Sanders died in Louisville, Kentucky, on December 16, 1980. Early Life and Career Best known for founding the fast-food chain Kentucky Fried Chicken, Colonel Harland David Sanders was born on September 9, 1890, in Henryville, Indiana. After his father died when he was 6 years old, Sanders became responsible for feeding and taking care of his younger brother and sister. Beginning at the age of 10, he held down numerous jobs, including farmer, streetcar conductor, railroad fireman and insurance salesman.

At age 40, Sanders was running a service station in Kentucky, where he would also feed hungry travelers. Sanders eventually moved his operation to a restaurant across the street, and featured a fried chicken so notable that he was named a Kentucky colonel in 1935 by Governor Ruby Laffoon. Kentucky Fried Chicken is Born After closing the restaurant in 1952, Sanders devoted himself to franchising his chicken business. He traveled across the country, cooking batches of chicken from restaurant to restaurant, striking deals that paid him a nickel for every chicken the restaurant sold. His first franchise sale went to Pete Harman of Salt Lake City. In 1964, with more than 600 franchised outlets, he sold his interest in the company for $2 million to a group of investors. Kentucky Fried Chicken went public in 1966 and was listed on the New York Stock Exchange in 1969. More than 3,500 franchised and company-owned restaurants were in worldwide operation when Heublein Inc. acquired KFC Corporation in 1971for $285 million. KFC became a subsidiary of R.J. Reynolds Industries, Inc.

(now RJR Nabisco, Inc.), when Heublein Inc. was acquired by Reynolds in 1982. KFC was acquired in October 1986 from RJR Nabisco, Inc. by PepsiCo, Inc., for approximately $840 million. Later Years Sanders continued to visit the KFC restaurants around the world as a spokesman in his later years. He died of leukemia on December 16, 1980, at the age of 90, in Louisville, Kentucky. Related Videos Fact Check We strive for accuracy and fairness. If you see something that doesn't look right, contact us ! Citation Information Kfc Report Essay - 6072 Words 1. Introduction There is basic information we should be known about KFC KFC, known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. It is found by Harland Sanders in 1952 at Utah, U.S. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when the company was spun off from PepsiCo as Global Restaurants Inc.

The main website is The largest system restaurant company with more than 36,000 locations around the world. Every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in U.S. and over 15,000 units around the world. There are a lot of international operations (blue color areas) of KFC restaurants in many countries around the world KFC is world famous for its original recipe fried chicken, made with the same secret blend of 11 herbs and spices perfected more than a half-century ago. Customers around the globe also enjoy more than 300 other products from Kentucky Grilled Chicken in America to a salmon sandwich in Japan. By 1960s, KFC was sold in over 600 franchised outlets in both the United States and Canada. One of the longest-lived franchisees of the older Col. Sanders' chicken concept In 2007, the company’s revenue was estimated of $520.3 million USD, and employees were accounted for 24000 2.

History Here below are the memorable events of KFC’s history Colonel Sanders' spirit and heritage are reflected in every aspect of KFC's brand identity from our world-recognized logo to our world-renowned recipes. In 1986, PepsiCo, Inc. acquires KFC from RJR Nabisco, Inc. . In 2006, more than a billion of the Colonel's "finger licking good" chicken dinners are served annually in more than 80 countries and territories around the world. In 2007, KFC proudly introduces a new recipe that keeps the Colonel's 11 herbs and spices and finger-licking flavor, but contains zero grams of Trans fat per serving thanks to new cooking oil. In 2009, KFC introduces Kentucky Grilled Chicken, a better-for-you option for health conscious consumers who love the flavor of KFC. It has less calories, fat and sodium than original recipe chicken.[pic] 3. Secret recipes The Colonel's secret flavor recipe of 11 herbs and spices that creates the famous "finger licking good" chicken remains a trade secret.

Portions of the secret spice mix are made at different locations in the United States, and the only complete, handwritten copy of the recipe is kept in a room in corporate headquarters. In 2008, the one complete copy was temporarily moved to an undisclosed location under extremely tight security while KFC changed the security at its headquarters. Before the move, KFC disclosed that the recipe, which includes exact amounts of each component, is written in pencil on a single sheet of notebook paper and signed by Sanders. II. Products 1. Packaging The famous paper bucket that KFC uses for its larger sized orders of chicken and has come to signify the company was originally created by Wendy's restaurants founder Dave Thomas. Thomas was originally a franchisee of the original KFC and operated several outlets in the Columbus, Ohio area. His reasoning behind using the paper packaging was that it helped keep the chicken crispy by wicking away excess moisture. Thomas was also responsible for the creation of the famous rotating bucket sign that came to be used at most KFC locations in the US. 2. Menu items There are many different kind of food in KFC restaurants.

They make customers have many more options to choose and enjoy the most delicious tastes in the world KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted chicken products, side dishes and desserts. Outside USA, KFC offers beef... KFC Essay ...About KFC Colonel Harland Sanders, born September 9, 1890, actively began franchising his chicken business at the age of 65. Now, the KFC® business he started has grown to be one of the largest quick service food service systems in the world. And Colonel Sanders, a quick service restaurant pioneer, has become a symbol of entrepreneurial spirit. More than a billion of the Colonel's "finger lickin' good" chicken dinners are served annually. And not just in North... 1790 Words | 7 Pages Essay on business strategies of kfc ... General Introduction Of KFC KFC Corporation, based in Louisville, Kentucky, is the chicken restaurant chain specializing in the worlds most popular, especially in Recipe Original, Extra Crispy, Kentucky Grilled Chicken and Original Recipe Each day,.

more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. Take more than 5,200 KFC restaurants in the United States and more than... 1731 Words | 4 Pages Essay about Kfc Marketing Strutegy in Africa ...Company brief overview The first KFC in South Africa opened in 1971 under the ownership of Heublein Inc after that the ownership o0f KFC changed as follows: 1982 Kentucky Fried Chicken becomes a subsidiary of R.J. Reynolds Industries, Inc. 1986 PepsiCo, Inc. acquires KFC from RJR Nabisco, Inc. 1997 PepsiCo, Inc. announces the spin-off of its quick service restaurants - KFC, Taco Bell and Pizza Hut - into Tricon Global Restaurants,... 792 Words | 3 Pages Kfc and Mcdonalds Essay ...KFC (Kentucky Fried Chicken) INTRODUCTION: KFC is a fast food restaurant chain headquartered in Louisville, Kentucky, United States, which specializes in fried chicken.

An "American icon", it is the world's largest fried chicken chain and the second largest restaurant chain overall after McDonald's, with over 17,000 outlets in 105 countries and territories as of December 2011. KFC was founded by Harland Sanders, who began selling fried... 2293 Words | 7 Pages Kfc History and Communication Essay ...final piece of the equation requires a comprehensive, nationwide advertising plan to re-launch the contemporary and comprehensible identity of the Kentucky Fried Chicken brand. II. The Company The American fast food chain Kentucky Fried Chicken (KFC) was a family run business, founded in 1930 by Harland Sanders in Corbin, Kentucky. The Sanders Court and Café featured Southern comfort foods, specifically the widely enjoyed fried chicken. Sanders began franchising his... 2807 Words | 9 Pages Kfc Stategic Analysis Essay ...KFC About KFC KFC (Kentucky Fried Chicken) is the world's largest chain of fried chicken fast food restaurants, headquartered in Louisville, Kentucky in the United States.

An "American icon", it is the second largest restaurant chain after McDonald's, with over 17,000 outlets in 105 countries and territories. It was founded in 1930 by Colonel Harland Sanders, who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during... 2952 Words | 10 Pages KFC SWOT Analysis Essay ...﻿Shibina Alexandra Russia, Moscow 2013-12-06 KFC SWOT Analysis Overview KFC Corporation, also known as Kentucky Fried Chicken, based in Louisville, Kentucky, is the world's most popular chicken restaurant chain. Every day, nearly 8 million customers are served around the world. KFC primarily sells Original Recipe chicken – made with the same great taste Colonel Harland Sanders, the founder of the company, created more than a half-century... 909 Words | 5 Pages Kfc Strengths & Weaknesses Essay ...STRENGTHS- A key strength for KFC is the very fact that customers are loyal to the brand. This is evident as KFC held a worldwide market share of over 70 percent in both sales and restaurant.

This naturally leads to KFC having gained strong customer awareness and to be the market share leader. Also apart from having been in the fast food industry since 154, has enable them to have proprietary recipes and technology. KFC also has strong...

822 Words | 3 Pages History of KFC From Wikipedia, the free encyclopedia (10 Pages | 4918 Words) | Student Simple Origin[edit] See also: Colonel Sanders Harland Sanders was born in 1890 and raised on a farm outside Henryville, Indiana.[5] His father died in 1895, and to make ends meet his mother took work at a canning plant.[6] As the eldest child at the age of five, Sanders was left to care for his two siblings.[6]When he turned seven his mother taught him how to cook.[5] After leaving the family home at age 13, Sanders passed through several professions including railroad worker and insurance salesman, with mixed success.[7] In 1930, he took over a Shell filling station on US Route 25 just outside North Corbin, a small city on the edge of the Appalachian Mountains.[6] By June, he had converted a storeroom into a small eating area using his own dining table, serving meals such as steaks and country ham to travelers.[8] The Harland Sanders Café and Museum In 1934, Sanders took over the lease of the Pure Oil filling

 station on the other side of the road, due to its greater visibility for motorists.[9]He then began to sell fried chicken.[10] To improve his skills, Sanders took an eight-week restaurant-management course at the Cornell University School of Hotel Administration.[11] By 1936, his business had proved successful enough for him to be given the honorary title ofKentucky colonel by Governor Ruby Laffoon.[12] In 1937, Sanders expanded his restaurant to 140 seats, and in 1940 purchased a motel across the street, the Sanders Court & Café.[13] Sanders was dissatisfied with the 35 minutes it took to prepare his chicken in an iron frying pan, but he did not want to deep fry.

Although a much faster process, in Sanders’ opinion it produced dry and crusty chicken that was unevenly cooked.[14] On the other hand, if he prepared the chicken in advance of an order, there was sometimes waste at the end of the day.[5] In 1939, the first commercial pressure cookers were released onto the market, predominantly designed for steaming vegetables.[15] Sanders bought one and modified it into a pressure fryer, which he then used to prepare chicken.[16] The new method reduced production time to be comparable with deep frying, yet, in Sanders’ opinion, retained the quality of pan-fried chicken.[14] In July 1940, Sanders finalised what came to be known as his Original Recipe of 11 herbs and spices.[17] Although he never publicly revealed the recipe, he admitted to the use of salt and pepper, and claimed that the ingredients “stand on everybody’s shelf”.[13][18] After being recommissioned as a Kentucky colonel in 1950 by Governor Lawrence Wetherby, Sanders began to dress the part, growing a goatee and wearing a black frock coat(later switching to a white suit),

 a string tie, and referring to himself as “Colonel”.[13][19] His associates went along with the title change, “jokingly at first and then in earnest”, according to biographer Josh Ozersky.[20] Early franchisees[edit] The first KFC franchise, located in Salt Lake City The Sanders Court & Café generally served travelers, so when the route planned in 1955 for Interstate 75 bypassed Corbin, Sanders sold his properties and traveled the US to market his chicken concept to restaurant owners.[21] Independent restaurant owners would pay four cents on each chicken sold as a franchise fee (later increased to five cents), in exchange for Sanders’ “secret blend of herbs and spices”, his recipe and method, and the right to advertise using his name and likeness.[5][22] In 1952 he had already successfully franchised his chicken recipe to Pete Harman of South Salt Lake, Utah, the operator of one of the largest restaurants in the city.[23] Don Anderson, a sign painter hired by Harman, coined the name “Kentucky Fried Chicken”.[24] Sanders adopted the name because it distinguished his product from the deep-fried “Southern

 fried chicken” product found in restaurants.[25] Harman claimed that in his first year of selling “Kentucky Fried Chicken”, his restaurant sales more than tripled, with 75 percent of the increase coming from the sale of fried chicken.[26] In Utah, a product from Kentucky was exotic and evoked imagery of Southern hospitality.[24] As a franchise-led operation, KFC’s success depended on the work of the early franchisees, and Harman has been described as the “virtual co-founder” of the chain by Sanders’ biographer.[27] Harman trademarked the phrase “It’s finger lickin’ good”, which was eventually adopted as a slogan across the entire chain.[22] In 1957 Harman bundled 14 pieces of chicken, five bread rolls and a pint of gravy into a cardboard bucket, and offered it to families as “a complete meal” for US$3.50 (around US$30 in 2014).[24] He first test-trialled the packaging as a favor to Sanders, who had called on behalf of a Denver franchisee who did not know what to do with 500 cardboard buckets he had bought from a traveling

 salesman.[24] By 1956, Sanders had six or eight franchisees, including Dave Thomas, who eventually founded the Wendy’s restaurant chain.[5][28] Thomas developed the rotating red bucket sign, was an early advocate of the take-out concept that Harman had pioneered, and introduced a bookkeeping form that Sanders rolled out across the entire KFC chain.[22][28][29]Thomas sold his shares in 1968 for US$1 million (around US$7 million in 2013), and became regional manager for all KFC restaurants east of the Mississippi before founding Wendy’s in 1969.[28][30] In 1956, Sanders moved the company headquarters from Corbin to Shelbyville, Kentucky, which offered superior transport links through which he could distribute his spices, pressure cookers, take-out cartons and advertising material to franchisees.[5][11] Sale by Sanders and rapid growth[edit] KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger.[31] In 1960 the company had around 200 franchised restaurants; by 1

963 this had grown to over 600, making it the largest fast food operation in the United States.[21] In 1963, Sanders met John Y.

Brown, Jr, a young Kentucky encyclopaedia salesman, who explained that he was keen to join the company.[32][33] Sanders instead proposed the sale of the company, as business skills did not come naturally to him, and he lacked an obvious or willing heir among his relatives.[32][34][35] Lacking sufficient funds himself, Brown convinced the financier Jack C. Massey to provide 60 percent of the acquisition capital, and provided a major contribution himself, with smaller contributions from franchise holder Pete Harman and company officials Lee Cummings and Harlan Adams.[36] Sanders then began to have doubts about selling the company, as some members of his family were against it.[37][38] The group acquired the company in 1964 for US$2 million (around US$15 million in 2013).[12] The contract included a lifetime salary for Sanders and the agreement that he would be the company’s quality controller and trademark.[39] Harland Sanders in character as “The Colonel” c.

1974 Massey and Brown introduced standardization to the fragmented company.[36] After visiting Pete Harman’s operations in Utah, they began to implement the stand-alone take-out model across the entire chain.[36] Franchisees were ordered to delist their own menu items so that they could concentrate on KFC products.[40] The restaurants were re-branded with a distinctive red-and-white striped color pattern and mansard roofs withcupolas.[41] The roll-out of freestanding stores accelerated the company’s growth as outlets exclusively selling fried chicken proved to be more appealing to potential franchisees.[22] Despite selling the company, Sanders retained significant moral authority over executives and franchisees, and made his feelings clear when he disagreed with corporate decisions.[5] When Massey moved company headquarters from Kentucky to Nashville, Tennessee, Sanders was quoted as saying, “This ain’t no goddam Tennessee Fried Chicken, no matter what some slick, silk-suited son-of-a-bitch says”.[42] He believed that the company had reneged on their contract with him when they opened operations in Canada, arguing that the contract had granted him the exclusive rights to operate there.[43] KFC was forced to renegotiate with

 Sanders regarding the Canadian activities, as he owned $1.5 million worth of stock and was using it to prevent Massey from listing the company publicly until his points of issue were addressed.[44] Brown and Massey claimed that Sanders only had the rights to process chicken in Canada.[43] After they renegotiated the contract to guarantee Sanders exclusive rights over Canada, he sold his stock to them, and the company went public in 1966.[44] After going public, the company bought out its 600 franchisees, and directly operated them itself.[38] Later that year, Massey resigned from day-to-day management of the company (although he remained as chairman), and Brown announced that headquarters would be moved to Louisville, Kentucky.[42] By 1967, KFC had become the sixth largest restaurant chain in the US by sales volume, and 30 percent of sales were take-out.[40][41] Brown felt that the company had to expand quickly, or else emerging rivals such as Church’s Chicken would steal the company’s lead; 863 outlets were opened in 1968.[38] The company’s growth pushed its stock value to “stratospheric

” levels, according to Reuters, and in 1969 it was listed on the New York Stock Exchange.[37][45] Meanwhile, KFC entered into ventures with other companies.

Brown believed that the Colonel Sanders brand could be used to market anything, and launched the “Kentucky Roast Beef” restaurant chain, and “Colonel Sanders Inns” motels.[46][47]The two ventures quickly failed, although the roast beef chain had 100 outlets by 1970.[5][47] That same year, KFC entered a joint venture with the California-based fish and chipschain H.

Salt Esquire, which proved more successful, but was sold off in 1980.[48][49] Massey resigned as chairman of the company in March 1970, and Brown took over his role.[50] The chain had reached 3,000 outlets in 48 different countries by 1970, but expansion was often chaotic and poorly executed.[40] When he was promoted to regional manager, Dave Thomas complained that the company had become too “corporate”, sent him “a lot of Mickey Mouse memos” and that Brown lacked motivational skill.[51] A member of KFC senior management described the international strategy as “throwing some mud against the map on the wall, and hoping some of it would stick.”[52] The first outlet in Japan was opened after just two weeks preparation, and it proved to be a costly failure, losing $400,000 during its opening month and wasting more chicken than it sold.[52] Operational problems became clear in July 1971, after the company reported its first ever profit loss from the prior six-month period.[53] Heublein and strained relations with Sanders; R.J.

Reynolds[edit] This sign displays the KFC logo as used between 1978 and 1991 Once too large for Sanders to manage, Kentucky Fried Chicken grew to overwhelm John Y.

Brown as well.[45] In July 1971, Brown sold the company to the Connecticut-based Heublein, a packaged food and drinks corporation, for US$285 million (around US$1.6 billion in 2013).[54]Brown personally gained around $35 million from the sale.[55] Reuters opined that the takeover probably saved the company from disaster.[45]Heublein planned to increase KFC’s volume with its sales and marketing expertise.[56] Meanwhile, Church’s Chicken began taking KFC’s market share by offering indoor seating and its “Crispy Chicken” product.[57] KFC introduced its own “Extra Crispy Chicken” in 1972.[58] The introduction of barbecue spare ribs in 1973 caused “tremendous” operating problems.[57] After the product was launched there was a shortage of pork, which pushed prices beyond what customers were willing to pay.[59] When management withdrew the product, they realized that fried chicken sales had been decreasing.[57] Meanwhile, Sanders increasingly regretting selling the company, and his relationship with the new owners had soured.[60] He

 began to complain of the company’s declining food quality to the media: My God, that gravy is horrible!

They buy tap water for 15-20 cents a thousand gallons and then they mix it with flour and starch and end up with pure wallpaper paste … And another thing.

That new crispy recipe is nothing in the world but a damn fried doughball stuck on some chicken.[61] The outburst prompted a KFC franchisee in Bowling Green, Kentucky, to unsuccessfully attempt to sue Sanders for libel.[13] In 1973, Heublein attempted to sue Sanders after he opened a restaurant in Shelbyville, Kentucky, under the name of “Claudia Sanders, the Colonel’s Lady Dinner House”.[62] In retaliation, Sanders attempted to sue Heublein for US$122 million (around US$570 million in 2013) over the alleged misuse of his image in promoting products he had not helped develop, and for hindering his ability to franchise restaurants.[63] A Heublein spokesman described it as a “nuisance suit”.[63] In 1975, Heublein settled out of court with Sanders for US$1 million (around US$4 million in 2013), and allowed his restaurant venture to go ahead under the reworked name: “Claudia Sanders Dinner House”.[62] Heublein had no previous experience in the operation of fast food outlets.[57] Over

confidence led KFC to fail in such overseas markets as Hong Kong, which the company abandoned in 1975 after two years in operation.[64] Sanders continued to attack Heublein publicly, and in 1976 complained that the company “doesn’t know what it’s doing” and that it was “downright embarrassing” to have his image associated with such a poor quality product.[65] The 800 company-owned stores had become unprofitable by 1978.[57] Heublein promoted Michael A.

Miles to run the chain in 1977 and Miles is credited with saving the ailing company by instituting its back-to-basics formula.[66] Miles refurbished the stores, and introduced indoor seating and drive-thru windows.[57] Electronic tills produced daily customer counts, inventories and profit and loss statements, so that problems could be identified quickly.[57] KFC expanded internationally in the 1970s and 1980s, particularly in Japan, Australia and the United Kingdom.[67] Miles also lured Sanders back, and listened to his recommendations for the business.[66] Subsequent changes resulted in 30 months of consecutive per store sales increases by late 1980.[57] Sanders died in 1980 from pneumonia, having continued to travel 200,000–250,000 miles a year up to this time, largely by car, promoting his product.[26][68] By branding himself as “Colonel Sanders”, Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising.[31] There were 5,800 KFC outlets

 worldwide by 1983, located across 55 different countries.[69] That year, General Cinema Corporation acquired 18 percent of Heublein, who, fearing a hostile takeover, approached R.

J. Reynolds, the tobacco firm, to act as a white knight and acquire the company for $1.3 billion.[70] That year, Michael Miles resigned as chairman of KFC to take the role of CEO at Kraft Foods, and Richard Mayer took over his role.[71] Reynolds had to contend with the introduction of Chicken McNuggets across the McDonald’s chain in 1983; KFC introduced its own brand of chicken nuggets, called “Kentucky Nuggets” in 1985.[72] In 1984, Reynolds dedicated $168 million for capital expansion at KFC.[73] Acquisition by PepsiCo[edit] In July 1986, Reynolds sold KFC to PepsiCo for a book value of $850 million (around US$1.8 billion in 2013).[74] At the time, PepsiCo had interests in soft drinks and snacks, and also owned the restaurant chains Pizza Hut and Taco Bell.

Reynolds divested KFC in order to pay off debt related to its recent purchase of Nabisco and to concentrate on its tobacco and packaged food business.[75] It was anticipated that PepsiCo would bring their merchandising expertise to the company.[75] Dan Koeppel of Adweek believed that the chain had been suffering from corporate neglect, menu stagnation and mixed marketing messages; Nancy Giges of Advertising Age felt that the chain had been “smartly revived” by R. J. Reynolds.[76][77] KFC chairman Richard Mayer was of the opinion that Reynolds had treated their restaurants division as a “hobby”.[78] PepsiCo’s acquisition was seen by some analysts as a means for the company to increase its soft drinks sales.[77] PepsiCo chairman D.

Wayne Calloway denied that soft drink preference was a factor in the KFC takeover.[77] KFC management had previously given franchisees the freedom to sell any soft drinks they wanted, but PepsiCo stated that it hoped it could convince them to stock Pepsi products.[77] Before the takeover, only 1,000 of the 6,500 KFC outlets sold Pepsi Cola, and PepsiCo switched 1,800 company-owned stores to their own soft drinks with immediate effect.[79] The purchase of KFC by PepsiCo led to some fast food competitors switching from Pepsi to Coca-Cola.[80] One of the first to switch was Wendy’s, whose chairman, Robert Barney, stated, “[PepsiCo’s] interests are now in conflict with Wendy’s and we will not support a company that is trying to make our customers its customers.”[80] In 1990, Burger King also switched to Coca-Cola from PepsiCo, citing the growth of PepsiCo as a rival as a “large factor” in the switch.[81] By 1998, the majority of KFC franchisees had agreed to stock PepsiCo soft drink products.[82]

 In November 1987, KFC became the first Western restaurant chain in China, with an outlet in Beijing.[83] In 1989, first quarter sales at KFC rose 30 percent to US$280 million.[84]In July, president and CEO Richard Meyer left KFC in order to become the CEO at Kraft Foods, and was replaced by John Cranor III.[85] International growth and franchisee disputes under John Cranor III[edit] Zinger chicken burgers in India.

In August 1989, Cranor proposed amendments to the existing 1976 contract for US franchisees: PepsiCo could take over weak franchises, existing restaurants would not be safeguarded against competition from new outlets, and PepsiCo would have the right to increase royalty fees.[86] The contract proved controversial amongst franchisees, who countered with a lawsuit, and the issue was not resolved until 1996.[87] PepsiCo was accused of behaving in an imperious manner towards franchisees, who it believed were holding back the firm’s growth, while the franchisees believed they had been the backbone of the company during a succession of indifferent corporate owners.[76] Cranor spent $42 million restructuring the company’s operations worldwide.[88] He invested an additional $50 million to refurbish outlets and $20 million on a new computer system to link outlet cash registers to the kitchen, drive-through window, manager’s office and company headquarters.[88] Cranor also expanded the chain into non-traditional locations, beginning with a 150 sq ft limited menu kiosk at a General Motors assembly plant in Dayton, Ohio.[88] Between 1986 and 1991

, the chain built a further 2,000 outlets to bring its total number to 8,500, and sales grew from $3.5 to $6.2 billion.[88] The chain had to contend with the rise of grilled chicken as Americans became increasingly health conscious.[85] KFC found itself competing against the growingEl Pollo Loco restaurant chain, as well as with Burger King, which had just introduced the BK Broiler, a grilled chicken burger.[85] Delays in product development, cramped kitchens and the ongoing franchisee contract dispute prevented the chain from rolling out a grilled product of its own.[76] In March 1991 the KFC name was officially adopted, although the chain was already widely known by that initialism.[89] The change was advised by the Schechter Group brand consultancy agency.[90] Research demonstrated that 80 percent of customers already associated the “KFC” initials with Kentucky Fried Chicken.[90] A spokesman for the chain said that it represented its diversified menu, which was moving away from solely fried products.[91] Kyle Craig, president of KFC US, admitted the change was an attempt to distance the chain from the unhealthy connotations

 of “fried”.[92] In 1994, Milford Prewitt praised the “crafty and well-timed repositioning” in Nation’s Restaurant News.[93] On the other hand, a 2005 editorial in Advertising Age stated, “the chain’s jettisoning of a venerable name—and distancing from the word fried—was ill-conceived and damaging.

It made a clear brand fuzzy.”[94] The early 1990s saw successful major products launched throughout the chain, including spicy “Hot Wings” (launched in 1990), popcorn chicken (1992), and, outside the US, the “Zinger”, a spicy chicken fillet burger (1993).[95] In 1993, rotisserie style chicken, under the name “Colonel’s Rotisserie Gold”, was introduced at over 30 percent of US outlets.[96]However, despite a $100 million investment in marketing, the product failed to gain sales traction.[97] The launch of skinless chicken, designed to appeal to health-conscious customers, failed; customers disliked the unfamiliar texture, and the product resulted in increased overheads, which contributed to a 37 percent decline in operating profits in 1991.[98][99] In June 1991, Singapore was chosen for the launch of the first ever KFC breakfast menu.[100] Products included chicken, omelettes and scrambled eggs, sold under the “Colonel’s Country Breakfast” banner.[100] Singapore was chosen

 for the launch due to the growth of the breakfast market in that country.[100] While the US division struggled, becoming the weakest part of PepsiCo’s restaurants division, elsewhere sales boomed, with particular success in Japan.[81] By 1992, almost half of company turnover came from outside the US.[101] By 1993, KFC in the Asia Pacific region accounted for 22 percent of all KFC sales.[83] John Cranor announced, “We’re looking at almost unlimited opportunity for growth in Asia”.[102] By 1993, KFC was the leading Western fast food chain in South Korea, China, Thailand, Malaysia and Indonesia, and was second to McDonald’s in most other Asian markets, including Japan and Singapore.[102] Overseas operations often flourished while local management ignored or even defied orders from Louisville headquarters.[103] David Novak appointed President[edit] By 1994, KFC had a total of 9,407 outlets worldwide, including 5,149 outlets in the US, and over 100,000 employees.[104] That year

, the chain began to struggle after competitors such as McDonald’s introduced value menu offerings.[105] After a disappointing set on quarterly earnings, Cranor left the company in January 1994.[93] In his wake, two executives with marketing backgrounds were charged with reviving the company.[106] Roger Enrico was appointed as the CEO of PepsiCo Worldwide Restaurants, and David C.

Novak was appointed President of KFC in North America.[106] In 1995, Novak introduced two successful new products— Crispy Strips (breaded strips of chicken) and the chicken pot pie— the chain’s first major new product launches in almost two years.[105] Novak credits an improved, more “open” relationship with franchisees for the introduction of the two new items: Crispy Strips were invented by an Arkansasfranchisee, and the pot pie was similarly developed alongside franchisees.[107] Meanwhile, less popular items, such as corn muffins, were removed from the menu.[108] At the same time, Enrico scaled back the increasing competition between KFC and its sister companies, Taco Bell and Pizza Hut; Taco Bell had begun offering its own chicken products, and KFC had attacked Pizza Hut in its marketing.[108] In 1996 the company repaired its relationship with its franchisees by immediately dropping the most contentious of the contract terms that had been proposed by chairman John Cranor five years previously.[109] The 1976 contract was restored, including the 1.5 mile outlet exclusivity zone, while

 the parent company gained greater control over national advertising.[109] Novak also axed the Colonel’s Rotisserie Gold product and introduced a new non-fried item called the Tender Roast.[110] Tender Roast was served by piece, as with the fried chicken, in contrast with the rotisserie product, which had been sold in quarter, half or whole chicken portions.[110] Afterwards, Novak oversaw ten fiscal quarters of consecutive growth at KFC North America.[111] As a result of his success at KFC North America, Novak became President and CEO of the entire KFC organization in 1996.[112] Spin-off as Tricon (later Yum!

Brands)[edit] Protesters outside a KFC inMichigan in 2007 In August 1997, PepsiCo spun off its poorly performing restaurants division as a public company valued at US$4.5 billion (around US$6.5 billion in 2013).[113] Although KFC had been doing well, Pizza Hut and Taco Bell had been under-performing.

One PepsiCo executive admitted, “restaurants weren’t our schtick”.[114][115] The new company, named Tricon Global Restaurants, had 30,000 outlets and annual sales of US$10 billion (around US$14 billion in 2013) at the time, making it second only to McDonald’s in global sales.[116] Since the turn of the 21st century, fast food has been criticised for its animal welfare record, its links to obesity and its environmental impact.[117] Eric Schlosser’s book Fast Food Nation (2002) and Morgan Spurlock’s film Super Size Me (2004) reflected these concerns.[24]Since 2003, People for the Ethical Treatment of Animals (PETA) has protested KFC’s choice of poultry suppliers worldwide with theKentucky Fried Cruelty campaign.[118] PETA have held thousands of demonstrations, sometimes in the home towns of KFC executives, and CEO David Novak was soaked in fake blood by a protester.[119] KFC President Gregg Dedrick said PETA mischaracterized KFC as a poultry producer rather than

 a purchaser of chickens.[120] In 2008, Yum!

stated: “[As] a major purchaser of food products, [Yum!] has the opportunity and responsibility to influence the way animals supplied to us are treated. We take that responsibility very seriously, and we are monitoring our suppliers on an ongoing basis.”[121] The Double Down sandwich was launched in 2010 Tricon was renamed Yum!

Brands in May 2002.[122] That year, the chain had to contend with Burger King’s launch of the Chicken Whopper, as well as fried chicken offerings from the Domino’s and Papa John’s pizza chains.[99][123] Within three months, the Chicken Whopper became Burger King’s most successful launch of all time, with sales of 50 million.[99] In September 2002, KFC sales were down 10 percent against the previous year.[123] From 2002 to 2005, KFC experienced three years of weak sales, when underinvestment in product development left the brand looking “tired and poorly positioned”, according to Restaurant Research, an independent consultancy.[115] A roast chicken product line introduced in 2004 proved unsuccessful, and the worldwide avian flu scare of 2005temporarily decreased sales by as much as 40 percent.[124][125] KFC responded in March 2005 by adding a cheap, small chicken burger to the menu called the “Snacker”.[115] It proved to be one of the chain’s most

 successful product launches to date, with over 100 million in sales.[126] In international markets, KFC introduced the “Boxmaster”, a meal-sized wrap in a box.

KFC also began a makeover of the US brand image, bringing back the full “Kentucky Fried Chicken” name at some outlets and returning portraits of Colonel Sanders to prominence.[115] In 2009, KFC International launched the Krusher (Krushem in some markets) line of frozen beverages.

The product was an attempt to introduce a between-meals snack to KFC, and was marketed towards teenagers.[127] In April 2010, the Double Down sandwich was launched.[128] Criticised as an unhealthy product, it featured two pieces of fried chicken in lieu of a conventional bread bun.[128] It has proved to be a success for the company, with 15 million Double Downs sold worldwide between March 2011 and March 2013.[129] In September 2012, the Chicken Little sandwich returned in the US.[130] By December 2013, there were 18,875 KFC outlets in 118 countries and territories around the world.[2][131] KFC is the second largest restaurant chain in the world by sales afterMcDonald’s.[132] In April 2014, Yum!

announced that first quarter KFC sales had risen by 11 percent in China, following a 15 percent fall in 2013.[133] In July 2014, Chinese authorities closed down the Shanghai operations of the OSI Group, amidst allegations that it had supplied KFC with expired meat.[134] Yum! immediately terminated its contract with the supplier, and stated that the revelation had led to a “significant” decline in sales.[135] I am researching … Safe Site & 100% Secure Transaction StudentSimple on Twitter Fast Food History Open Mic Fast Food History For any fast food fan, knowing about fast food history can be great piece of information. The later half of the 20th century witnessed stupendous growth in the fast food business and the success of fast food chain stores like the KFC and McDonald has made fast food, a multi-billion dollar business... Although, the term 'fast food' gained more prominence when it was recognized in the popular Merriam-Webster dictionary, in 1951, it had been in existence even before and had been known by names like Quick Service Restaurant or QSR.

The idea of fast food restaurants owes its origin to the Ancient Roman culture where the concept of ready cooked meal was in existence during games and cultural activities. One of the fast food history facts that will leave you in awe is that the fast food industry global business grew by 4.7% in the year 2006 and fast food kings like McDonald's have nearly 31,000 food outlets running in 126 countries and 6 continents!! Moreover, in developing countries like India, the fast food business is growing at an amazing level, with a growth rate of 41% per year!! History of Fast Food The essence of fast food lies in its fast service and availability of ready - cooked meal. As urban development became a phenomenon in the 20th century, especially in the US, people got busy in their works and the culture of eating outside in restaurants and food outlets gained immense popularity. In fact, history of the fast food industry is very old but its modernization and development occurred tremendously, post world war II.

There have been numerous small restaurants and food outlets since pre world war I that were in business of selling hamburgers and similar eatables however, as per fast food history timeline, some of the pioneers who changed the fast food business and established a monopoly in this business, started in the early 1920s and 1940s. Their growth and success story is actually, a true account of fast food history. Let us know more about them. White Castle Founded by Billy Ingram, on a modest capital of $700, in 1921, in Wichita, KS, White Castle became one of the first most popular burger restaurants in the US. Come 2011 and this fast food giant will be completing its 90th anniversary. The company boasts of being the first to sell a billion burgers and its name signifies purity ("white") and strength, stability ("castle"). 7- Eleven Previously known as Southland Ice Company, 7 - Eleven was in the business of selling blocks of ice to refrigerate food. Now, with nearly 7100 stores in US and Canada, 7 - Eleven is certainly a leader in fast food business.

Kentucky Fried Chicken KFC was introduced to the world by Harland Sanders in the year 1930. It started in front of a local gas station in Corbin, Kentucky and now, it is one of the fast food outlets that has a major global presence. Serving fried chicken and various other chicken items, KFC claims to have a secret recipe that is the reason behind its delicious dishes. McDonald's McDonald's is a name that is synonymous with fast food. In 1940, Dick and Mac McDonalds, also popular as McDonald brothers started a drive-in restaurant serving barbecue meals in San Bernardino, CA . However, eight years after it, McDonald's was founded officially in 1948, and it introduced a wide range of eatables including hamburgers, soft drinks, milk, coffee, potato chips, French fries and milkshakes. Ray Kroc, known as the man who made McDonald's was a multi mixer agent. After observing the business of his biggest clients in California, Ray Kroc made strong professional relationships with the McDonald's brother. Kroc used his salesmanship skills and brought McDonald's from the two brothers at a price of $2.7 million.

The rest is history and now McDonald's is a legendary corporation with approximately 13 billion revenue generated per year. So these are some of the most fascinating chapters in the fast food history in America. These fast food giants have a major global presence and they're managed by some of the most efficient and strong management teams. Carl's Jr., Arby's, Domino's, Dairy Queen and Pizza Hut are some other fast food centers that have been known worldwide. In the fast food history, there has been tremendous criticism of various fast food restaurant chains for producing food high in fat contents. Certainly, there are both advantages and disadvantages of fast foods but no matter what, it is a fact that fast foods are favorites of millions of people. By Kundan Pandey

Question: Which fast food chain was founded by Harland Saunders in 1930?
Answer: KFC