Paddington Bear's favourite safe as home cooks help preserve marmalade's future | Daily Mail Online comments As a staple of British cuisine, news of a massive fall in marmalade sales was greeted with horror this month. Though it’s been a key ingredient in British breakfasts for over 200 hundred years – as well as the filling in Paddington Bear’s sandwich of choice – it emerged that the UK ate 2.5 million fewer jars of marmalade in 2010 than the year before. However, traditionalists’ fears that the citrus preserve was losing out to chocolate spread and peanut butter can be allayed as more Britons are choosing to produce their own marmalade. Breakfast of champions: Paddington Bear's marmalade sandwiches will be preserved thanks to home cooks battling falling sales There has been a notable rise in the sales of Seville oranges while an increased number of consumers have been searching online for marmalade recipes. Waitrose confirmed its sale of Seville oranges – which are typically available in the UK for just three weeks in January – were 30 per cent higher than in the same period last year, with Tesco confirming a 35 per cent rise.

Online searches for marmalade recipes were also up 80 per cent at Waitrose.com in the first fortnight of January, the supermarket explained. RELATED ARTICLES Share this article Share Christopher Moore, Waitrose Home Baking Buyer, told the Telegraph: ‘We are delighted that customers are having a go at making their own marmalade. ‘This breakfast spread is a Great British tradition and there’s nothing quite like it on toast in the morning. ‘It’s important that younger cooks discover the pleasure of making and eating marmalade.’ Homemade: More and more Britons are choosing to produce their own marmalade, according to new figures The do-it-yourself approach to marmalade was also confirmed by a 40 per cent year-on-year increase in sales of pectin, a gelling agent used in the production of the spread. News that Britain's love for the orange fruit preserve is continuing in home kitchens comes in the week that Robertson's sent Padidngton Bear on a tour of the UK to collect homemade jars for entry into this year's Marmalade Awards in Cumbria.

With his suitcase and hat in tow, the duffle coat-wearing bear was at Liverpool station today and will also appear at Cardiff and Edinburgh stations ahead of the awards in Penrith on February 13 and 14. Paddington Bear Marmalade Sandwich .

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They may use words like 'homage' and ' affectionate tribute', but yet again they have pillaged our heritage. It has happened before with many of the great works of literature and music. This time the assault on our culture is too much to bear. Bear being the word. The meddlesome so-and-so's have had a go at the great children's fiction character Paddington Bear. In a new sales campaign, the makers of Marmite have hijacked the nation's favourite Peruvian immigrant and have shown him trying - and quite enjoying - a Marmite sandwich. Paddington? Marmite? No one under the age of 50 will believe it. Paddington is a marmalade sandwich man. Or rather, a marmalade sandwich bear. And that should be the end of the matter. Paddington's creator, Michael Bond, certainly thinks so. The octogenarian, whose behatted character has been with us since 1958 and made the author a wonderful fortune in the process, commented yesterday that "bears are creatures of habit.

Scroll down for more It would require a good deal more than the combined current withdrawals from Northern Rock to wean him off marmalade, if then. "Besides, Squeezy Marmite may spread well, but it doesn't have any chunks." Ah, chunks. Paddington likes chunks in his marmalade. He savours them, regarding them as rare treats amid the day's routines. Is a chunk of marmalade not a very good symbol for the little shafts of mercy that penetrate life's melancholy? The other thing about marmalade is that it is sticky. Very sticky. So sticky that it covers the paws, the better to lick them. And the stickiness of marmalade lands Paddington in trouble from time to time - London taxi drivers are forever shouting at him to watch where he's putting those paws in the passenger compartment of their ve-hick-les. Hmmm. Another lick. How very refreshing. Pity about the smeared window, though. Marmite isn't sticky. Marmite is salty. Paddington isn't salty. He's got a sweet tooth.

Marmite, in short, is quite out of character for the little fellow, as the advertisers would have known if they had thought long enough about their act of commercial vandalism. Bears are not the only ones who are creatures of habit. So are children. And so, aged 44, am I. Like many boys of my generation, I was brought up on Michael Bond's delightful stories. I was slow to talk as a toddler, and when I did finally find my voice, my first words, according to my mother, were: "Pass the marmalade, please." All thanks to Paddington. Later in childhood, if cross with someone, I would punish them with my own version of a 'Paddington stare'. (As Bond writes: "Paddington had a very persistent stare when he cared to use it. It was a very powerful stare. One which his Aunt Lucy had taught him and which he kept for special occasions.") We Paddington fans may concede that the Marmite adverts are eye-catching and have a certain metropolitan wit. But why did they have to go and tweak one of the fundamental characteristics of our hero?

Why could the 'creatives' of the advertising agency employed by Marmite not truly earn their corn and devise a character of their own, rather than going and corrupting one we all know and love? And there can be no doubt that Paddington is loved. His stories have been translated into 23 tongues and have sold some 25 million copies. There is something about that little bear, generous but determined, courteous yet tenacious in a feud, which appeals to the human heart. As he grapples with the complexities of life in London he will, at moments of crisis, delve into his suitcase for a spot of reassurance. Munch munch, yes, that's much better. Marmalade sandwiches are a vital part of him. And now some smartypants in a London ad agency (no doubt with go-ahead views and trendy red spectacles) has to go and fiddle with the formula. Most of us know that the gentle chap arrived as a stowaway from 'darkest Peru', sent by his Aunt Lucy with a note urging, "Please look after this bear".

Found sitting at Paddington train station by Mr and Mrs Brown of Windsor Gardens, near London's Notting Hill, who take him in as a lodger, he quickly strikes up a friendship with a Mr Gruber who runs an antique shop in trendy Portobello Road and likes cocoa. He is always polite, addressing people as 'Mr', 'Mrs' and 'Miss', and very rarely by first names. Paddington spends a lot of time being scandalised by the prices of things. Understandably, the currency in the newer editions of the Paddington books is no longer in pounds, shillings and pence, and one misses the original force of Paddington's eruptions - for some reason, they sound better in pre-decimal currency. Yet we can still sympathise when he resents the cost of a theatre programme and a coffee in the interval: "Seven pounds and fifty pence?" he repeated. "Seven pounds fifty?" ' Or the fact that he has to spend 20p on opera glasses he can't even take home. ' "Twenty pence!" he said bitterly. "That's two buns' worth." ' But what's to stop the Marmite modernisers taking things further still.

In today's world, Paddington would be an illegal immigrant and his famous duffle coat would cast him as a hoodie. There would be no need for the Browns and their forgiving hospitality. (In one of his first adventures, Paddington flooded the downstairs rooms after letting the bath overflow.) He would be offered the full panoply of state benefits, with social workers, housing officers and bear welfare monitors thrown in. Inevitably, with his charm and knowledge of South American forestry, he would take advantage of his Notting Hill location to campaign on green issues with local residents such as David Cameron. He'd even have qualms over Mr Gruber's cocoa - too many air miles for a relaxing drink. Children's literature has frequently had to endure assaults from the revisionists. Enid Blyton has been repeatedly tweaked, her Famous Five stories being sanitised of their dangerous exploits and their hearty, mid-20th century language. 'Queer' was one of the first words to go, red-pencilled by the neck-clutchers who decide today's taste. And all those unsupervised adventures in caves and dungeons. No, no, tutted today's health Nazis.

In the Faraway Tree tales, Fanny and Dick were changed to Frannie and Rick, just in case some pederast started loitering at the garden gate. Oh, and 'biscuits' were turned into 'cookies' to lure the Americans. Desperate Dan was taken off meat pies owing to fears of BSE. Andy Pandy and Looby Loo have been mucked about with, too, Looby no longer being forced to do all the washingup (in case the feminists took a mood on) and Andy and Co. no longer being permitted to live in a wicker basket. God knows why not. Noddy has been fiddled with, if we can put it like that, and Rupert Bear has been made to look more userfriendly for the modern child. Even more recent characters such as Postman Pat have been altered, in northcountryman Pat's case his village being given its share of ethnic minorities and the music being changed. Or rather wrecked. To see Paddington eating a Marmite sandwich somehow undermines the marrow of our being. It unsettles the foundations. It just isn't right.

It is like seeing Sir Winston Churchill lighting up a pipe, or David Beckham playing rugby, or - dread thought - Winnie the Pooh foregoing honey for a spoonful of Nutella. It jars. Talking of which, could you possibly, please, pass the marmalade? Yes, marmalade. None of that Marmite nonsense for me, thank you. Paddington Bear: 13 things you didn't know - Telegraph Film news Paddington Bear: 13 things you didn't know As Paddington Bear prepares for his big-screen debut, we find out why there's more to him than marmalade and duffle coats Paddington: the children's literary favourite has a well-publicised marmalade habit By Alice Vincent , Entertainment Writer 8:00AM BST 10 Jun 2014 1. You'll never be able to find Paddington's address Windsor Gardens in west London: the disappointing real deal (Google) Paddington's address, 32 Windsor Gardens in Notting Hill, does not exist in real life. Author Michael Bond amalgamated his parents' address at Winser Drive, Reading, with his own in Arundel Gardens.

Tourists who descend upon the real-life Windsor Gardens in west London are often disappointed to find a street of council flats and no number 32. 2. Paddington might never have existed if Michael Bond had done his Christmas shopping earlier Before his fictional version appeared on page, Paddington existed as a real teddy bear. Bond saw it "left on a shelf in a London shop and felt sorry for it" on Christmas Eve 1956, and took it home as a present for his wife Brenda. The couple were living near Paddington Station at the time, so Bond named the bear Paddington and started to write stories about it, "more for fun than with the idea of having them published. After 10 days I found that I had a book on my hands. It wasn’t written specifically for children, but I think I put into it the kind of things I liked reading about when I was young." Related Articles 10 Jun 2014 3. Paddington only arrived in England with his hat Although most will associate the bear with his sensible uniform of hat, coat and boots, the latter two garments arrived in England after he did.

Paddington was given his blue duffle coat by The Browns shortly after they took him home from Paddington Station, and he received the boots for Christmas in the 1964 book Paddington Marches On. As for his old bush hat, that belonged to Paddington's uncle Pastuzo. 4. Jeremy Clarkson was the first person to have a Paddington Bear toy Jeremy Clarkson's childhood home in Doncaster, where the Paddington Bears were first created (Jackson Stopps & Staff) Aside from the original, of course. Clarkson's parents, Shirley and Eddie, ran a small design business called Gabrielle Designs. In 1972, Shirley made a prototype for the first Paddington Bear stuffed toy in the house pictured above and gave it to Jeremy, then 12, and his sister Joanna for Christmas. These early bears are now considered collectors' items as all of them were handmade in a small factory, latterly known as the Bear Garden, in Doncaster. However, hardcore Paddington fans may want to go a step further and buy the house in which the toys were first created - it's currently on the market . 5.

The demand for Paddington Bears was too much for Wellington boot producers to handle The earliest Paddington Bear toys were dressed in childrens' Dunlop wellies to ensure they stood up straight. However, Gabrielle designs had to produce their own boots - complete with paw prints moulded into the soles - after Dunlop struggled to keep up. By 1978, Gabrielle Designs were reaching the peak of their demand, having sold 87,000 in that year alone. 6. Paddington Bear is based on the Spectacled Bear The Spectacled Bear - why Paddington hails from Peru It's surprising that the earnest little chap wasn't given glasses. Bond wanted to Paddington to have "travelled all the way from darkest Africa", but was advised by his agent to change his country of origin due to the lack of bears in Africa. Instead, he picked Peru - home to the Spectacled Bear. Paddington later reveals that his Peruvian name is Pastuso, although he was relucant to reveal this at first for fear that nobody would be able to pronounce it. 7.

Paddington has always been a fan of cultural exchange In 1994, a Paddington Bear stuffed toy was chosen by English tunnellers as the first item to pass through the Channel Tunnel to their French counterparts when the two sides were linked up. 8. Paddington shares his voice with Badger and Watson Badger from the Eighties TV series The Wind in the Willows (and the 1989 spin-off, Oh! Mr Toad), and the older version of Watson in the 1985 Chris Columbus film, The Young Sherlock Holmes, were both voiced by Sir Michael Hordern, the actor who voiced Paddington in all 56 episodes of the bear's original TV series. 9. Moving away from marmalade proved messy Or at least it did in 2007, when the sandwich-loving bear switched to Marmite in an attempt "to try something different". The results were disasterous, although presumably not for Marmite - the advert has been viewed nearly 90,000 times on YouTube. 10.

Although Paddington has been involved in more unfortunate events In 2006, all the trout in a New Hampshire hatchery were found dead; the cause was a Paddington Bear toy blocking a pipe, causing the fish to be starved of oxygen. 11. And he caused a political scandal Mick Young, a cabinet minister in Australian PM Bob Hawke's government, was forced to resign in 1986 after failing to declare the contents of his wife's luggage at customs. The bag he tried to avoid paying duty on included perfume, dolls, handbags, and a large Paddington Bear. The scandal became known as "The Paddington Bear affair". 12. Google loves Paddington Paddington Bear is celebrated in a 2008 Google Doodle The search engine dedicated a Doodle to the bear on 13 October, 2008, to mark his 50th birthday. Paddington was also brought up-to-date by Bond in Paddington Here and Now, which was published a few months earlier and put Paddington in the middle of the immigration debate. Although Paddington was never arrested, there was "a bit of a kerfuffle" when he was taken in for questioning by the police.

There was, of course, a happy ending, but Bond used the book as an opportunity to explain: "a side of Paddington the Browns don't really understand at all: what it's like to be a refugee, not to be in your own country." 13. Beware the Pirate Paddington Bears The Gabrielle Designs advert against counterfeit Paddingtons in 1975 By 1975, Paddington Bear fever had reached such an intensity that pirate Paddingtons had become a problem. Eddie and Shirley Clarkson issued warning letters, legal correspondence and even an advert, pictured above, in the British Toy Magazine in an attempt to combat imitation bears. Shirley wrote in her book, Bearly Believable: My Part in the Paddington Bear story: "The problem was widespread. There were little old ladies with arthritis knitting just one bear for the church bazaar on one hand, and on the other hand a large Jack the Lad toy manufacturer in Blackbook dressing cheap fairgound bears in duffle coats with boots made from oil-cloth. We made no distinction".

Question: What is Paddington Bear?s favourite sandwich filling?
Answer: Marmalade