Morrisons More card - Morrisons Morrisons Contact Us Store Finder Say hello to the new Morrisons More card New 25 Morrisons More Points for every £1 you spend on Gift Cards in store. Find out more Earn 10 Morrisons More Points per litre when you buy fuel at Morrisons Earn 5 Morrisons More Points for every £1 you spend at Morrisons Café Earn 5 Morrisons More Points for every £1 you spend in store and online * Earn More Points on promotions in store and online Get a £5 More voucher for every 5,000 points you earn Start earning Morrisons More Points today Register Online Create an online account to check your Morrisons More Points balance, and choose how to receive your £5 vouchers. You can use an existing card number to register if you have one. Log in to Your Account Getting More for your money is easy at Morrisons Once you've earned 5,000 More Points we'll give you a Morrisons Fiver to save, or spend in store or online. The more Morrisons More Points you earn, the more Morrisons Fivers you'll receive. Have you downloaded the Morrisons More App?

See your Morrisons More Points balance on the go Get our latest discounts direct to your phone Find out about our latest promotions Earn Morrisons More Points every time you shop online Once you’ve registered above, you'll earn Morrisons More Points when you do an online shop with us. You’ll also find exclusive offers, and enjoy a unique, friendly home delivery service that makes life easier all round. Shop from any device Browse Morrisons More Points promotions Take advantage of 7-day delivery Pick one-hour slots from only £1 Get a doorstep 'Fresh Check' If we're late, there's no delivery charge Morrisons More card - Morrisons Morrisons Contact Us Store Finder Say hello to the new Morrisons More card New 25 Morrisons More Points for every £1 you spend on Gift Cards in store.

Find out more Earn 10 Morrisons More Points per litre when you buy fuel at Morrisons Earn 5 Morrisons More Points for every £1 you spend at Morrisons Café Earn 5 Morrisons More Points for every £1 you spend in store and online * Earn More Points on promotions in store and online Get a £5 More voucher for every 5,000 points you earn Start earning Morrisons More Points today Register Online Create an online account to check your Morrisons More Points balance, and choose how to receive your £5 vouchers. You can use an existing card number to register if you have one. Log in to Your Account Getting More for your money is easy at Morrisons Once you've earned 5,000 More Points we'll give you a Morrisons Fiver to save, or spend in store or online. The more Morrisons More Points you earn, the more Morrisons Fivers you'll receive. Have you downloaded the Morrisons More App?

See your Morrisons More Points balance on the go Get our latest discounts direct to your phone Find out about our latest promotions Earn Morrisons More Points every time you shop online Once you’ve registered above, you'll earn Morrisons More Points when you do an online shop with us. You’ll also find exclusive offers, and enjoy a unique, friendly home delivery service that makes life easier all round. Shop from any device Browse Morrisons More Points promotions Take advantage of 7-day delivery Pick one-hour slots from only £1 Get a doorstep 'Fresh Check' If we're late, there's no delivery charge Morrisons Match & More Reward Card Launched - Skint Dad Skint Dad By Skint Dad | last updated 5th May 2015 4 Comments When you think about store reward cards pretty much everyone does one, from toy shops to hardware stores and pharmacies to pubs you cannot walk in somewhere and not be offered a little plastic card to add to your collection. I have pretty much every card laying around the house somewhere, if it’s not in my wallet. However, one was missing, until now! Morrisons have now launched their very own loyalty card.

The Match & More card is having a small roll out in 11 stores and the card will be available in all stores in the run up to Christmas. Rather than just a card to collect points, the card has two uses: Match Do a shop for £15 or more with a comparable item in your basket and Morrisons will run a comparison to see if they work out the cheapest. They compare your shop to not just the big retailers; Asda, Sainsburys and Tesco, but to the prices in Aldi and Lidl as well! If you could have bought your shop cheaper elsewhere you’ll be given points on your card there and then. For instance, if your shop would have been 1p cheaper you’ll get 10 points or if it was £1 cheaper then 1,000 points will be added to your Match & More card! Instead of the other supermarkets, where you have to collect vouchers, or log on to a website after your shop, this system will give you the points straight onto your card so you won’t have an option to forget them. The price match covers branded and unbranded products as well as items that have already been discounted or on promotion at the other supermarkets!

They’ve even thought about retailers selling products at different sizes and have promised to do a comparison for items that are up to 20% different in size. & More When doing your shop, you can collect bonus points on hundreds of products across Morrisons too – both in store and online. The points will be automatically added to your card after you shop. If you buy your fuel from Morrisons, you can also earn 10 points on every litre of fuel you buy too. Redeem Match & More Points Quite simply, when you reach 5,000 points you’ll be able to redeem a £5 voucher at the till (or choose to have an online voucher instead) and you’ll have 52 weeks before the voucher expires. So, will you be adding this reward card to your collection?

Morrisons More - Android Apps on Google Play Morrisons More With our easy-to-use app you can: - See your More Points Balance on the go - Get our latest discounts direct to your phone - Find out about our latest More Points promotions - Help to plan your shopping trips and keep track of what you are putting in your trolley GET MORE FROM MORRISONS With you Morrisons More card, you can earn points every time you shop with us in store, online or at our petrol stations. • Earn 10 Morrisons More Points per litre when you buy fuel at any of our petrol stations - we've got over 300!

• Earn 5 Morrisons More Points for every £1 you spend in store and online including Flower Shop, Garden Centre and Pharmacy* • Earn 5 Morrisons More Points for every £1 you spend at Morrisons Café • Earn More Points on promotions in store and online at morrisons.com • Get a £5 More voucher for every 5,000 points you earn Turn your More Points into Morrisons Fivers 5,000 More Points = £5 More voucher £5 vouchers Morrisons gives you the freedom to get and use your £5 vouchers in a way that suits you. No matter how you earn your points, you can choose to use your vouchers in store or online and whether you want to receive them right away or save them for later. Exclusions apply, see Terms & Conditions for details Read more 1 496 M.a.D Won't let me find a home store When I try to find a store, it is blank. Nothing comes up on the map or on the list. It finds my address but no stores. And no scanning facility. Pretty poor. MartinKDA Waste of time This app is just a waist if time and space.

It's not showing my store location and just displays a white screen. Sort it out plz trev smith Double vision Every point transaction shows up twice . Would be nice to claim two £5 vouchers each time i earned one . Unless its a new bogof offer i knew nothing about Double? This app is pretty poor. Even after reinstalling, every transaction shows up twice. It is impossible to work out if the app is saying you have been ISSUED a voucher or you are DUE a voucher (on several occasions I have not received vouchers that I know i have earned and had to call customer services to get them cancelled and reissued) Bart Bania Useless Stopped working.cannot locate shop or claim vouchers, neither in the app, nor on the website Paul Smith Never retrieves points balance or transactions This version is awful. It hangs trying to get points & shop transactions. It's been like it for a while - fix it please? User reviews M.a.D January 9, 2017 Won't let me find a home store When I try to find a store, it is blank. Nothing comes up on the map or on the list. It finds my address but no stores. And no scanning facility. Pretty poor.

Full Review MartinKDA January 16, 2017 Waste of time This app is just a waist if time and space. It's not showing my store location and just displays a white screen. Sort it out plz Full Review trev smith December 20, 2016 Double vision Every point transaction shows up twice . Would be nice to claim two £5 vouchers each time i earned one . Unless its a new bogof offer i knew nothing about Full Review January 5, 2017 Double? This app is pretty poor. Even after reinstalling, every transaction shows up twice. It is impossible to work out if the app is saying you have been ISSUED a voucher or you are DUE a voucher (on several occasions I have not received vouchers that I know i have earned and had to call customer services to get them cancelled and reissued) Bart Bania January 13, 2017 Useless Stopped working.cannot locate shop or claim vouchers, neither in the app, nor on the website Full Review Paul Smith January 13, 2017 Never retrieves points balance or transactions This version is awful. It hangs trying to get points & shop transactions.

It's been like it for a while - fix it please? Full Review Stuart Millington December 23, 2016 Scan app as card Should be able to use the app as a card and scan from onscreen barcode, like Subway, etc. Full Review Richard Whinn January 14, 2017 Not very useful Cannot add own store, doesnt show how much I have in vouchers , doesn't add value Phil James January 17, 2017 Rubbish Not finding stores on map. Just blank. Cannot reset password by email. MIHIR SHAH January 5, 2017 Surprised you see your Morrisons card on here olive turner January 10, 2017 Mrs Female Full Review Peter Johnstone October 16, 2016 Works well at last At last the app seems to be running well again after a long spell of problems. The new version keeps up to date better and i find it very useful for checking my points and offers etc. Well done Morrisons, it took time but you've got there. It would be nice in a future update if we could see our receipts on the app too.

Full Review nimajneb2005 December 20, 2016 No scanning ability Every other rewards/loyalty card app I have downloaded has a section where you can show the barcode to scan your phone at the till to register points. This app does not. It seems like a fairly standard and simple feature, but then again morisons aren't known for moving with the times, are they? Full Review Gary Singh December 18, 2016 Key feature missing I was unable to find my card, so that i can scan it at the tell. Suryely this is a key feature of a loyalty app. Most other loyalty card apps have the abklity to scan the phone at the till, why doesnt Morrisons. Morrisions IT, The way not to do things. Full Review Bunni Hugger September 16, 2016 Just signed up. Looked good until todays offers come through. I selected I am vegan but still things with meat loaded which is annoying and a waste of time. I also selected teetotal and now have vodka as an offer.

They must have a suitable for vegans list Full Review John Cl September 13, 2016 Basic info works., but app not reliable. Useful as a guide, however the points balance thing isn't that reliable. It frequently gets stuck trying to update. And for some reason duplicates some of the entries in the history. Offers tab is useful though, and seems up to date. Full Review Dupe Adeyemi October 4, 2016 I would score this app zero if i could cause you can't seem to browse the store to search for things. Annoying app. I can't understand why it was rated 3.4 stars cause it doesn't worth it Full Review Juls Marie September 8, 2016 I cant get my upto date points, it takes 3/5 days on work days. If I buy on Monday as I just have and then looked up my points to see if I have any vouchers for my Friday shop I cant..

Full Review Tim Harris November 1, 2016 A bit pointless I was hoping to be able to collect points and redeem vouchers with this, but all you can seem to do is view your balance and see offers, a bit pointless at the moment. Full Review Christopher mckeane August 23, 2016 Morrisons more Not a bad app only thing missing is barcode to scan if you don't have your card with you. So please hurry up Morrisons. Full Review Kerry Fuesdale August 28, 2016 sick of it still can't see how many vouchers I've have saved up and when I message then about it they tell my to un install it and download again but still no change Full Review Michael Loizou October 25, 2016 Why not include the barcode in the application as I quite often forget the card at home it will be handy to have it on my phone.

Full Review John Nigel Prescott December 20, 2016 Working fine Since last update points now working keep it up Morrisons I have upgraded my star ratings to show this Full Review Gary Sage December 11, 2016 Comes up no offers in your store What rubbish, going back to Ocado least there app works. So behind the times Morrison Kevin Boynton October 9, 2016 Good idea Terrible implementation even after updates Gary Cosby November 30, 2016 Can't Log In Reset password three times thinking I entered it in wrong yet still denied access? Full Review Chris Thomas October 12, 2016 Can't use the app as the card It would be much simpler to hold your phone up to the self-service till rather than dig through your wallet for a card. Full Review Peter Waine November 23, 2016 When checking points I find it slow (takes ages to update), and unreliable (shows duplicate entries, necessitating log out/in to temporarily correct) Dave M. December 2, 2016 Slow loading Takes too long to load anything.

Darren Buxton November 2, 2016 Could be improved. . Why not add a barcode to this app like other stores have. Jaymie Ismay-Johnston September 11, 2016 Won't update my points balance Sharon Gee September 29, 2016 Useless Tried registering tons of times .....nothing!!!! Full Review Charlie McCormick December 17, 2016 Very good Love the store profiles very good for opening times etc and also I love the more card offers too very good app Full Review sandy casey November 30, 2016 morrisons app I regularly check out the offers etc and keep a track of my points. works well everytime Full Review Geoff Henderson December 20, 2016 Adequate for a supermarket app. This is not bad for what it does but won't win any prizes for interesting and inspiring apps. Craig Lynch December 6, 2016 Nice app: add Android Pay integration And email receipts; would make it great! Full Review Martyn Budd September 19, 2016 MORE to do! Good start but needs to be a digital replacement for when I forget my card.

John Bridger August 24, 2016 Much improved, Thank you Gary Wilkinson December 15, 2016 Strange that you can't use it as a virtual card in-store. The best supermarket rewards credit cards: Clubcard | Nectar | M&S | Asda | This is Money comments Supermarket rewards cards can help you save money – and get free stuff – simply by spending the cash you were planning on spending anyway. Deciding on the best option for you will obviously depend on where you like to shop. But if you have a choice of supermarkets it is worth weighing up the various offers to find where you can save the most money. The first thing to remember is that you must read the small print – while many supermarkets run a rewards scheme, all have their own system and points value. In fact, some rewards schemes offer points worth next to nothing - a ploy used by brands to encourage shoppers to spend more, with sometimes just a few pence to show for it. So stay savvy. Regardless, if you shop regularly at one place it is usually worth getting a rewards card anyway to ensure you are maximising your money.

Supermarket shopping: Make sure you make the most of your spending Tesco Tesco's reward scheme offers the best value per point. How much are points worth? With Tesco's ordinary rewards card, the Tesco Clubcard, you collect 1 point for every £1 spent in store, on Tesco online, at Tesco Direct or for non-fuel purchases at a petrol station. You also pick up one point for every £2 spent on fuel at a Tesco petrol filling station. If you have a Tesco Mobile you will receive one point per £1 spent on topping up a pay-as-you-go mobile or on a monthly contract. Boost your earnings with a Tesco Bank credit card or current account Tesco's Clubcard Credit Card can help you to multiply your rewards. You get one Clubcard point for every £4 you spend on it (in-store or elsewhere). One point is worth 1p if spent in-store at Tesco and 4p if redeemed using Tesco's Clubcard rewards vouchers. From November cardholders will have to work harder to earn the supermarket loyalty points when swiping their card outside of Tesco stores.

rewards for spending in Tesco stores will stay the same but it will only reward shoppers with one point for every £8 spent elsewhere. These can be used for a variety of restaurants, cinemas and other entertainment venues, as well as travel, through Avios . The best balance transfer credit cards to help clear your debts How does it work? You get Tesco Clubcard Credit Card points wherever you use your card – plus normal Clubcard points when you shop at Tesco. Because your credit card doubles as your Clubcard you don't need to swipe twice - altogether you'll get five points for every £4 spent in Tesco stores and five for every £4 spent on Tesco fuel (excluding Esso Fuel) - a pretty good deal compared to other medium-spend offerings in the market. Points expire after two years and rewards vouchers, two-and-a-half. Clearly, with a 18.9 per cent interest rate, you should make sure you pay the card off in full each month otherwise rewards will be quickly cancelled out. it comes with a bonus of 21 months interest free on purchases and cardholders pay 0 per cent on balance transfers for three months.

Although they do have to pay a transfer fee of 2.9 per cent fee – and can transfer up to 95 per cent of your balance. Those not in the market for a new credit card could also consider Tesco Bank's Current Account . It is slightly less lucrative than the Clubcard Credit Card option but the current account pays a decent 3 per cent interest on balances of up to £3,000. Swiping the debit card in stores earns an extra one point for every £4 spent, but it only pays one point per £8 spent elsewhere. Watch out though as the account requires you to deposit £750 in to the account each month otherwise it charges a £5 monthly fee. How about the small print? A 2.75 per cent fee non-Sterling transaction fee and 3 per cent handling charge applies when using your card abroad. Points will not be awarded for some products, including tobacco or tobacco related products, lottery, stamps, prescription medicines, infant formula milk, Tesco Gift Cards, saving stamps, Esso fuel, Paypoint payments or for purchases of some Tesco Bank products. There are plenty of other ways you can clock up points, including Tesco Travel, Photo and Mobile.

Top offers: shoppers can rack up points using Tesco's Clubcard credit card DON'T FORGET TO PAY YOUR BILL OFF There is one golden rule when it comes to rewards cards, pay your bill off in full so that you don't get charged interest. Do this and you will make sure you are reaping the rewards of savvy spending - gaining points or benefits for things you would buy anyway. Fail to do it and you are losing the value of rewards as interest will eat into them or outweigh them - in that instance you will be playing right into the credit card provider's hands. Sainsbury's Sainsbury's has recently changed its rewards offering. Since April 2015, shoppers have had to work twice as hard to earn rewards points - rather than two per £1, they will only be paid one point per £1 spent in stores when swiping their loyalty cards. The supermarket has pledged to hold regular 'bonus events' which it says will boost the amount of points earned by shoppers, but customers will also see the bonus rewards from bringing their own shopping bags cut. The latest of these bonus events is the '10x points' fuel promotion, or 10 points per litre, which is equivalent to a 5p discount.

But those who take out one of the supermarket giant's nectar credit cards will be able to boost their earnings slightly. There is currently a choice of four. The Sainsbury’s Nectar Purchase Credit Card now offers 19 months interest-free on purchases and 19 months on balance transfers. The Balance Transfer Credit Card charges 0 per cent interest on balance transfers for 34 months, with a 2.89 per cent fee. The No Balance Transfer Fee Credit Card is interest free for 13 months and costs nothing to transfer debt. The Low Rate Credit Card charges 9.9 per cent interest on purchases and on balance transfers. All now offer nectar points. How much are points worth? The points system is a bit complicated because the figures given by Sainsbury's are the maximum you can clock up if you have one of the nectar credit cards, and a Nectar Card - the supermarket's ordinary rewards card. Although the rewards rate earned from swiping a standard nectar card has fallen, customers with one of the nectar credit cards will still earn an extra two points per £1 spent in stores and on fuel.

Therefore they will earn a total of three points per £1 when swiping both their Sainsbury's Bank credit card and Nectar Card. The credit cards also pay 1 point for every £5 spent elsewhere. How does it work? Unlike the Tesco Clubcard, the credit card does not double up as a Nectar Card so you will have to swipe both for maximum points - for example of the three points you make in every pound, two are earned using your credit card and one using your Nectar card. The Sainsbury's rewards points system is also worth a lot less than Tesco's, which is something else to bear in mind. A Sainsbury's Nectar point is worth 0.5p compared to a Tesco Clubcard point worth up to 4p (if swapped for vouchers), so one Clubcard point can be worth up to eight times more than Nectar points. For every 500 points you'll received £2.50 off your chosen reward - so savings are minimal. Points can be used on a wide variety of rewards like days out, travel and restaurants or to help pay for your Sainsbury's shop. How about the small print?

The Sainsbury's Nectar Credit Card is available to new Sainsbury's Bank credit card customers only, although existing customers of the bank may be eligible for an upgrade. Marks and Spencer If M&S is more your style, it could be worth taking out an M&S Credit Card. M&S Bank is also offering 15 months interest-free on balance transfers (2.9 per cent fee applies) as well as 19 months without interest charges on purchases made on the card. How much are points worth? With M&S rewards you'll receive points every time you shop with your card - you get one point for every £1 spend in M&S and one point for every £2 you spend elsewhere. 500 M&S points are worth £5, so they may take a while to rack up, but can be used to buy most things in store. You will also receive a bonus points voucher for 500 M&S points worth £5 as an introductory sweetener. How does it work? Rewards: M&S Credit Card holders are eligible for a range of offers Your points are converted into M&S reward vouchers four times a year and posted through your door. You also earn points every time you shop with your card abroad.

Made to Measure shirts, tailoring alterations, personalised gift cards, large domestic appliances name tapes and Your School Uniform service, food to order, Lunchtogo, Wine Club, restaurants, deli bars, M&S Café and branded food goods are all excluded. What makes this card stand out from the crowd is its travel money offering. You can buy currency with no cash advance or foreign exchange fee online or over the phone and it will be delivered to your door for free on orders of £500 or more. Delivery costs £5 for orders under £500 - still not bad. How about the small print? M&S Credit Card also gives you 19 months interest free on purchases, although it leaps up to 18.9 per cent after that, so make sure you pay off your balance every month to avoid paying any fees. As an M&S Credit Cardholder, you get exclusive access to the M&S Travel Club. You could save up to 8 per cent on your next holiday, on top of tour operator discounts - although this maximum saving only applied to cruises and selected tour operators.

Travel Club savings do not apply to Travel Money, Travel Insurance, ski packs, Palmair Holidays, Swan Hellenic, SAGA Cruises, Voyages of Discovery or scheduled flight only bookings. Anything else? M&S Credit Cardholders under the age of 70 can also choose to join the M&S Premium Club, which costs a pretty steep £15 a month, for a minimum of 12 months. The deal includes worldwide multi-trip family travel insurance, triple points on your M&S shopping in store and online and various vouchers, which M&S believes 'could be worth up to £500'. But to make this deal worthwhile, cardholders would have to make their money work pretty hard to reap big benefits, with the monthly fees already adding up to £180 every year. Asda There are no rewards points with the Asda Money Credit Card , but it does offer a decent cashback system. You will also pay no interest on purchases costing more than £200 for the first six months and for 12 months on balance transfers for the first year. What are the benefits?

You get unlimited 1 per cent cashback on your Asda shopping or petrol station spend and 0.5 per cent cashback everywhere else when you spend on your Asda credit card. Your cashback will be credited to your account the following month - you can view your balance online and on your monthly statement. Asda has recently introduced contactless payments to make buying things with your card quicker and easier. As an added bonus, you get 5 per cent cashback if you buy one of Asda's insurance products using the card - travel, car, pet, breakdown or home - plus you can buy fee-free holiday money with Asda online, over the phone or at an in-store Travel Money Bureaux. How about the small print? There is no annual fee and you can get up to 50 days interest-free credit, as well as a 12 month 0 per cent balance transfer deal - so long as you transfer a minimum balance of £50 from an existing store card or loan within 90 days of opening the account. A fee of £2.9 per cent is charged on the balance. Interest is charged at 18.9 per cent APR.

Cashback will not be payable on any balance transfers, cash withdrawals from a cash machine or over the counter at a bank or cash provider or fees and charges. Cashback may be suspended if you do not keep up-to-date with your account payments or if you exceed your credit limit. WHAT IF YOU SHOP ELSEWHERE? Waitrose Waitrose shoppers can sign up for a free myWaitrose loyalty card. Although it is not a rewards card, it does help to cut costs. For example, everyday items from milk, apples, bread and coffee to dishwasher tablets, nappies and pet food are all discounted by 10 per cent. Other perks, such as one free tea or coffee a day, or a prize draw to win back the value of your months' shopping are also available. Morrisons Morrisons has recently launched its own rewards card with a difference. Shoppers using the supermarket's The Match & More card will earn points if items they have bought could be found cheaper elsewhere. Although Sainsbury's and Tesco already offer price matching, Morrisons is the first to include cut-price supermarkets Aldi and Lidl in its comparisons on top of the major chains, Tesco, Sainsbury's and Asda.

But the major bonus is that comparable own brand products are included, not just branded items. Cardholders will need to spend £15 or more in store or online. For each £1 you could have saved shopping elsewhere your card will be loaded with 1,000 points. Once cardholders reach 5,000 points they will be given or sent a £5 voucher to use online or on internet shopping. Drivers can boost their points by filling up at Morrisons petrol stations as the supermarket will pay 10 points for every litre of fuel bought when swiping a Match & More card. Editor's Credit card deals Of the week Is Morrisons Match & More loyalty scheme worth it? - Money saving advice - Good Housekeeping Is Morrisons’ Match & More loyalty scheme worth it? Written By Nathalie Bonney | 24 October 2014 Morrisons' new Match & More scheme aims to take on the discounters Lidl and Aldi and get shoppers back through its doors - but how good is it? Supermarket Morrisons has launched its own loyalty and price match scheme, called Match & More.

Combining a price match scheme and loyalty points card in one, Match & More has already been available in some stores since the beginning of October, seeing over one million customers register so far. The scheme has two threads to it: first a price-matching scheme, similar to the likes of Sainsbury’s, Tesco and Asda, but Morrisons will also price match against products from Lidl and Aldi – and is the first of the big four to do this. Customers will receive the difference back in points on their Match & More Card (1p equals 10 points). In addition, Morrisons will offer extra points on selected items throughout its store – but unlike Tesco Clubcard and Sainsbury’s Nectar schemes (and Sainsbury's recently halved the value of Nectar points), shoppers won’t earn points on their whole supermarket shop. The supermarket will also award shoppers 10 points for every litre of fuel purchased at a Morrisons forecourt. Once shoppers have collected 5,000 points they will receive a £5 voucher at the checkout, which will be valid for up to 52 weeks.

The Match & More app also makes it easy for shoppers to keep track of their points total and to search out offers and items with extra points up for grabs. Morrisons believes the combination of loyalty points and price matching with the discounters gives Match & More an edge over other loyalty and brand-matching schemes. Is Morrisons Match & More scheme worth it? The scheme takes a little while to get your head around, but the fact that it compares and rewards the difference in price between Lidl and Aldi items seems a brave one – surely it will just highlight that a lot of products could be bought for less at the discounters? Planet Retail ’s Global Research Director Natalie Berg describes this move as a ‘slippery slope’, citing the full page Lidl advert in the Sun newspaper as evidence that the discounters aren’t too worried. The ad featured the headline ‘Morrisons have found a way to match Lidl’s prices’ followed by an asterisk, which leads to a lengthy 28-point list written in tone and length to suggest the only way Morrisons can match Lidl is with a convoluted and complicated scheme.

On the plus side, instead of having to shop around and visit different stores, customers can do a one-stop shop at Morrisons and still inadvertently benefit from the cheapest prices via Morrisons' price matching. Morrisons' decision to launch a loyalty scheme comes at a time when the main supermarkets are running out of ways to stem the discounters’ growing popularity and profits (see Tesco's 47% fall in profits) – and loyalty schemes aren’t cheap to run, says Berg: ‘Tesco spends £500 million a year to keep Clubcard going. Not only do you need to keep the technology up-to-date but there’s also data security as well as the sheer administrative costs of issuing vouchers. Even Waitrose – whose loyalty scheme is still relatively new, successful and crucially not points-based – has admitted that the cost of giving away free coffee to loyalty cardholders has impacted its profits.’ The increased customer footfall to Aldi and Lidl suggests what customers really want is simple, basic pricing.

In Berg’s words, ‘Points-based loyalty cards add another layer of complexity and many consumers have wised up to the fact that you often have to shop at a particular supermarket for a good couple of years before getting any kind of meaningful reward.’ Morrisons claims it will only take approximately a month for a regular Morrisons shopper to gather 5,000 points – or a £5 voucher – and argue that its Match & More app will help the shopper to find deals that best suit them. You can swipe away products you’re not interested in, and the more you use your app and shop at Morrisons, the more it will tailor offers to your shopping needs. The fact that the vouchers can be redeemed for up to a year, and that you don’t have to log in to collect your points, are big plus points for the Match & More scheme.

The supermarket price wars continue… New for 2015 Morrisons pins hopes on loyalty card - BBC News BBC News Morrisons pins hopes on loyalty card 2 October 2014 Close share panel Media captionMorrisons chief executive Dalton Philips: "We are matching the discounters" Morrisons has announced a new loyalty card scheme in an effort to seize back the initiative in the supermarket wars. The retailer says its Match & More card will award points equivalent to the difference in price on items that are cheaper in other supermarkets. Morrisons said its scheme provided a price match guarantee against discount chains Aldi and Lidl, as well as Tesco, Sainsbury's and Asda. Morrisons recently reported a fall in half-year profits of more than 30%. The chain, along with the other major supermarkets, is being squeezed between high-end and discount retailers. In the 12 weeks to 14 September 2014, according to the latest figures from research firm Kantar Worldpanel, Morrisons had a share of 10.9% of the UK grocery market, down from 11.1% in the same period a year earlier.

This is the first time Morrisons has introduced a loyalty card scheme or price matching. Asda, which only price matches, is now the only one of the big four supermarkets that does not do both. Morrisons has been struggling for a number of years, whereas Tesco's and Sainsbury's woes are more recent. "This latest throw of the dice is not going to provide salvation, but it will up the ante a bit," Stephen Springham from Planet Retail told the BBC. Tesco was the first big supermarket to introduce a loyalty card scheme to UK shoppers in the 1990s. It is now the biggest such scheme in the country but, as Rahul Sharma at Neev Capital points out, "it's not working out too well for them at the moment". Matching the discounters Chief executive Dalton Philips described Match & More as "the most comprehensive price match and points scheme in the UK". "Because it price matches the discounters, the Match & More card will provide the ultimate guarantee about Morrisons' value for money." Under the scheme, Morrisons' prices will be checked electronically against a database of thousands of prices, as compiled by independent pricing experts Profitero.

Comparable products will be price-matched against those found on the shelves of the five rival chains. "If your comparable shop would have been cheaper elsewhere, we will give you the difference in points on your card," Morrisons said. "For example, if Lidl is the cheapest and is 60 pence cheaper than Morrisons, then 600 points are added to your Match & More account." Points will also be offered on hundreds of individual products throughout the shop, as well as petrol. Customers will receive a £5 voucher for every 5,000 points accumulated. The scheme will be rolled out in stages across the UK starting on Friday. It will be nationwide before Christmas. Analysis: Emma Simpson, business correspondent, BBC News This is an eye catching move by Morrisons to try to win back shoppers and reverse its decline in sales. Can it afford it and will it work? Morrisons declined to say how much this programme would cost, saying only that it was being funded out of the £1bn of investment into price cuts and other activities it's already announced to revitalise its business, with £300m of it being spent this year. Morrisons says the scheme will include branded, own branded and fresh food produce.

But, as ever, the devil is in the detail. Aldi and Lidl stock very few branded items and it may prove tricky to compare some like-for-like items. As one analyst pointed out today, price matching may have the effect of showing existing customers how much cheaper the discounters are. Morrisons insist they have already been closing the gap and that they are just as competitive, if not cheaper, on some products. Chief executive Dalton Philips believes Match & More will be a "gamechanger". In the end, the customer will decide if this scheme is a hit, or whether it's just too complex to use. Click here to join online today. A business fuel account at supermarket prices Take control of your business fuel spend with fuelGenie. Whether you run a small business or have a large fleet of vehicles, you can save money, time and track your company fuel use more efficiently with fuelGenie. You simply pay the pump price for the fuel your business uses and you’ll receive a single invoice once a month showing all the transactions made on your fuelGenie account.

Benefits of fuelGenie include: Greater flexibility & convenience - fuelGenie is accepted at all Morrisons petrol stations as well as other major supermarkets (over 1350 nationwide) No hidden fees or charges – fuelGenie is free to apply for, free to set up and there are no card charges, account fees or hidden surcharges Pay for other motoring essentials - fuelGenie accounts can be set up to include purchases of oil and car washes, as well as petrol, diesel and LPG Save money by filling up at supermarkets - research shows that fuel is on average cheaper at supermarkets than other retailers Collect Morrisons Miles points - earn free shopping vouchers by collecting fuel points on the Morrisons Miles card scheme Up to 45 days interest free credit - with convenient payment by Direct Debit. For more information and to apply visit or call the fuelGenie Customer Service Team on 0845 371 2490 and start paying less for your fuel at your local Morrisons today. LPG Autogas Morrisons is one of the country’s leading retailers of LPG Autogas. There are now over 59 Morrisons Petrol Filling Stations forecourts where LPG is available.

Driving an LPG vehicle is safe, easy and best of all, much cheaper than driving a petrol or diesel model. Recent independent tests have also shown that out of the three fuels, LPG is the best environmental alternative. LPG is significantly cheaper because the tax on the fuel is far lower in recognition of its environmental benefits, which include reductions in the level of emissions and particulates. For all the information and advice you need on how to purchase an LPG vehicle or have a vehicle converted visit For more information on our supplier of autogas please visit Calor Gas Many Morrisons Petrol Filling Stations now stock a wide range of Calor Gas LPG cylinders that can be used for a variety of applications. Your top FAQs about our petrol stations What fuels do you stock in the filling stations? We currently stock Unleaded and Diesel. At some petrol stations we sell LPG. Morrisons buy regionally from every UK refiner and two of the biggest importer/blenders to obtain British Standard products at best prices for our customers. How can I see how many points I've collected on my Morrisons More Card? This should be shown on your receipt.

If not please ask staff in our Petrol Station who will be happy to check for you - you will also be able to see the information on the customer display screen whilst it is being checked. Which of your filling stations sell LPG? There are now over 59 Morrisons Petrol Filling Stations forecourts where LPG is available. Find locations selling LPG Autogas . Why do your petrol fuel prices differ from store to store? We always aim to be as competitive as possible; however, the fuel prices will vary between stores due to local competition. What is your petrol pricing policy when a promotion is on? Our prices will fluctuate as usual when a promotion is on, which is why we have a set reduction, not a set price. What containers can I use for collecting fuel? The Container must be approved to British Standards SI 1982/630 and must have a screw top and be marked, Petroleum Spirit, Highly Flammable. Local authorities may issue a letter to a certain business allowing them to draw larger amounts of fuel into specified containers; this letter must be produced on every visit before authorisation of dispensing fuel. How much fuel can I put into a container?

The law allows up to 23 litres of petroleum spirit to be carried at any one time in the following ways: Up to 2 metal containers with the capacity not exceeding 2 gallons or 10 litres each. Up to 2 plastic containers not exceeding 1 gallon or 5 litres each to be kept in a motor vehicle. Where can I purchase calor gas cylinders? Calor Gas Cylinders and refils can be purchased from selected Morrisons Petrol Stations. Find your nearest station here . I’ve moved address, do I need to change my details on my More Card? If you move house or any of your details change, you should call us on 0345 611 6111 and keep us updated. If you have a More online account, you can manage your details online. My points weren’t added from my previous visit, what shall I do? Just take in your receipt to our Customer Service Desk in store and we will be able to add your points to your Morrisons More card Can I use my Morrisons More card with the Pay at the Pump facility? Yes, there is a selection button to press after fuelling. You cannot use your key fob at the pay at pump facility.

What happens if I lose my Morrisons More card? If you've lost your Morrisons Moorrisons More account, report it as lost or stolen and then click "register new card". By doing this a replacement card will be sent to your home address and all your points will be transferred over automatically. Alternatively, you can call Central Customer Service on 0345 611 6111 and they will send you a replacement card and key fobs. How can I get a Morrisons More Card? You can join online today at . Couldn't find what you were looking for? If you still have any unanswered questions about Morrisons, there are a number of ways to get in touch . Our Customer Service team will be happy to help. More trouble than they're worth | The Economist All latest updates More trouble than they're worth Morrisons has finally launched its own loyalty scheme—but the business case for doing so is getting worse Oct 6th 2014 Tweet IN RECENT years, British supermarkets have faced unprecedented competition from a new breed of deep-discount grocers, sending their revenues and profit margins tumbling.

The once loyal customers of the big four supermarkets—Tesco, Sainsburys, Asda and Morrisons—have been lured away by the promise of lower prices at Aldi and Lidl, two discount chains from Germany. Now the big four have found themselves turning to an old friend to lure them back: loyalty cards. Hoping that offering shoppers more money-off vouchers will help win them back from the German upstarts, Tesco announced in March that it was expanding its Clubcard loyalty scheme. Then, Morrisons, a chain that had hitherto shunned the use of such cards, launched its own pilot scheme at its petrol stations in May. Finally catching the store-card bug, on October 2nd it unveiled its new “Match & More” scheme, which gives customers money-off vouchers in return for doing their grocery shopping at Morrisons. In a swipe at Aldi and Lidl, "Match & More" members will get extra vouchers if the products they bought at Morrisons are available for less at the German discounters. Related topics Tesco At first glance, the plan appears to be a smart move.

The "Match & More" card will collect data on its customers' shopping habits, which will help the grocer aim future advertising campaigns or money-off vouchers at particular groups, as well as help the retailer's buying department judge future levels of demand for different products. And market research suggests that offering occasional freebies to regular shoppers is also a much cheaper way to retain them than with an untargeted advertising campaign. Customers also seem to like the idea too. Nearly 95% of Britons are members of one or more retail loyalty schemes, according to GI Insight, a market-research firm, and around nine out of ten have at least one supermarket loyalty card. But such schemes are no longer the boon they once were. The launch of Tesco's Clubcard in 1995 severely damaged the sales of rivals such as Sainsbury's. But now customers have so many to choose from, the novelty has worn off. Shoppers seemed to have wised up to the fact that they are better off with the permanently low prices of the discounters than the vouchers and cashbacks that the big four's loyalty schemes offer. As a result, some of the schemes may no longer pay their way.

Analysts have started to mutter that Tesco’s Clubcard no longer produces enough sales, or data on customers, to justify its £500m ($800m) annual cost. Abandoning the cards altogether, some of them say, would help the ailing behemoth lower its prices and fend off the threat posed by Aldi and Lidl. However, some retailers have turned to offering more unusual goodies to entice reluctant consumers back into their stores. Waitrose, a supermarket, and its sister company John Lewis, a department store, launched loyalty cards earlier this year that offered members free coffee and cake, regardless of whether customers bought anything in-store. But the schemes fell victim of their own success: the cost of giving away over a million cups of coffee a week severely damaged Waitrose's profits in the first half of this year. Though loyalty-card schemes worked for a while in the past, in the era of the discount supermarkets they may yet prove to be more trouble than they are worth.

Question: Which supermarket issues the Match & More card?
Answer: MORRISONS