Cigarette Cards and Trade Cards collectors site - Valueing your Wills Collection. Valuation Guide - W.D & H.O Wills Below is a list of sets with their values taken from the 2003 catalogue. The prices below are a guide for insurance purposes only, I’m afraid these are not the prices you will achieve if you are looking to sell your collection. Even card dealers are lucky to get anywhere near half catalogue for sets of cards these days! In my opinion the problem is, since the age of the internet, cigarette cards along with many other collectables have become more readily available. This has affected the prices which have not been adjusted by the publishers of the Valuation Guide! The cards I buy can stay in stock for years and there is no sign of cards going up in value over the coming years, this is not just because of the current recession as this was apparent long before. I will of course be giving an offer to try and make a profit and I appreciate you want as much for your cards as possible. If you offer your cards to other dealers I would like to think you'll find my offer is a fair one.

If you wish to buy any of the following sets you can click on the button next to the set(s) you are interested in, I will then get back to you with a price (which will be less than the catalogue price listed) and availability. Alternatively you are welcome to email me with your requirements. Key to Letters used in No. In Set Column K - Smaller than Standard Cigarette Packets from Manchukuo and The Kwantung Leased Territories - Information about Chinese Cigarette Manufacturers of the 1930's and 1940's.. Manchukuoan Cigarette Packets with Tax Paid Stamps Westminster Brand - Westminster Tobacco Company Limited of London - 10 Cigarettes - Class 2. Lamasery Brand - Taiyang Tobacco Company Limited - 10 Cigarettes - Class 3. Note the unusual surcharge on the stamp. 太阳 Taiyang means "Sun" in Chinese so this is probably the name of the company and not a town name. Tokyo Brand - Taiyang Tobacco Company Limited - 10 Cigarettes - Class 5. Note that the same oblong purple cancel appears on many of the stamps shown below, these are usually town names.

This example may read 布西 Pu-hsi . Football Brand - Taiyang Tobacco Company Limited - 10 Cigarettes - Class 7. Good Crop Brand - Manchou Tobacco Co. 10 Cigarettes - Class 5 with an almost complete revenue stamp. White Horse Brand - Sun Tobacco Co. 10 Cigarettes - Class 6 Red Lion Brand - Tobacco Products Corporation (China). 10 Cigarettes - Class 6 Beauty Brand - Hua Feng Tobbaco Co, 10 cigarettes - Class 6. Gold Bar Brand - Chi Tung Tobacco Co Limited of Yingkow. 10 Cigarettes - Class 6. This manufacturer also produced cigarettes under the brand name Speed and distributers of Victory cigarettes made by T. C. Williams of Richmond, Virginia (eventually taken over by British American Tobacco). Commander Brand - Westminster Tobacco Company Ltd,. London. 10 Cigarettes - Class 6. Gourd Cigarettes - Toa Tobacco Co Ltd,.

10 Cigarettes - Class 7 - Packets of these cigarettes have also been seen with the North China 1945 pagoda design tax paid stamp in dark blue (5th Class) Spear Cigarettes - Toa Tobacco Co Ltd,. 10 Cigarettes - Class 7 - This example is unusual because it is complete with the cardboard insert showing how the stamp worked in relation to a complete packet. Pearl Cigarettes - Fengtian Tobacco Co Ltd,. 10 Cigarettes - Class 7 - Interestingly the revenue stamp on this pack has a value of 5, whereas the packet itself clearly contained 10 cigarettes. This is the only instance that I have seen of this value. Imported Legation Cigarettes - British American Tobacco Co Ltd,. 10 Cigarettes - Class 7 - It is probable that these cigarettes were made in China where BAT had its own factories. These were nationalised by the Communists after the war. Red Lion Brand - Tobacco Products Corporation (China). 10 Cigarettes - Tax 6f Peking Brand - 奉軍煙草公司 Fengtien Tobacco Co Ltd.

10 Cigarettes - Made in Mukden Tax 7f Long Life Brand - Manchou Tobacco Co Ltd. 10 Cigarettes Red Lion Brand - Tobacco Products Corporation (China). 10 Cigarettes - Tax 10f. This is a paper wrapper and not a cardboard carton as most items shown here. White Horse Brand - Taiyang (Sun) Tobacco Co. 10 Cigarettes - Tax 10f Muse Cigarettes - Poppy Cigarettes - Toa Tobacco Co Ltd,. 10 Cigarettes - Tax 10f - Toa Tobacco Co Ltd or T.T.C., also made the brands Golden Mansion , Freedom , Liberty , Revival , Building , Tao Yuan and Poppy (below) in thier factories at Ying-k'ou. Poppy Cigarettes - Toa Tobacco Co Ltd,. 10 Cigarettes - Tax 14f - These cigarette packets have also been seen with a 17f stamp, indicating that the tax was increased at some stage. Poppy brand was also sold in Manchuria/Manchukuo as Class 7 tobacco.

Toa Tobacco Co Ltd or T.T.C., also made the brands Golden Mansion , Freedom , Liberty , Revival , Building , and Tao Yuan , in thier factories at Ying-k'ou. Tokyo Cigarettes - Taiyang Tobacco Company Limited. 10 Cigarettes - Tax 17f Waldorf Virginia Cigarettes - Liggett & Myers Tobacco (China) Ltd., 10 Cigarettes. Almost certainly an imported brand. Tax 12f and 17f. This may indicate a tax increase or a different grade of tobacco? Mercury Cigarettes - Chi Tung Tobacco Co Ltd., 20 Cigarettes. This manufacturer also produced cigarettes under the brand names Gold Bar (above) and Speed also distributers of Victory cigarettes made by T. C. Williams of Richmond, Virginia (eventually taken over by British American Tobacco). Oasis Cigarettes - Manufacturer Unknown. 10 Cigarettes - Tax 21f All Ages Cigarettes - Manufacturer Unknown. 10 Cigarettes - Tax 21f All Ages Cigarettes - Manufacturer Unknown. 10 Cigarettes - Tax increased to 30f by Overprinted Surcharge.

Minaret Cigarettes - Manufacturer - African Cigarette Co Ltd. 10 Cigarettes - Tax probably 18f, This is a partial copy of 1939 first issue of the red tax duty paid stamps. These are rare even in this condition. Un-translated - Manufacturer Unknown. 10 Cigarettes - Tax 24f Football Brand - Manufacturer Tai Tang Tobacco Co Ltd, 10 Cigarettes- Kwantung Cigarette Voucher, value unknown, these may have been Government issue. Pirate Cigarettes - Manufacturers W. D. & H. O. Wills of England, 10 Cigarettes in a wrapper, also with the Kwantung Cigarette Voucher, this time in orange. Good Crop Brand - Manufacturer Manchou Tobacco Co Ltd, 10 Cigarettes- Kwantung Cigarette Voucher, value unknown, these may have been Government issue. Oasis Brand - Manufacturer Toa Tobacco Co Ltd, 10 Cigarettes- Kwantung Cigarette Voucher with an overprint reading 14 sen, these may have been Government issue. This rare example shows the insert.

If you are interested in Chinese cigarette packets see this site is highly recommended. Tin, cigarette; W D & H O Wills; [?]; CT77.39 on eHive processed material, metal. Inscription and Marks Printed on one side: 'The "Three Castles" / CIGARETTES / The "Three Castles" Tobacco / W D & H O WILLS / BRISTOL & LONDON / "There's no sweeter Tobacco comes from / Virginia & no better brand than the / Three Castles" / W D & H O WILLS.

/ Bristol & London / MANUFACTURED IN ENGLAND FOR THE PROPRIETORS BY / BRITISH-AMERICAN TOBACCO COMPANY LIMITED.' Measurements h 75mm x l 83mm x w 21mm Subject and Association Keywords technology, manufactures, tobacco industry Credit Line From the collection of Owaka Museum Wahi Kahuika The Meeting Place "a rest on your journey" Object Type The History of Football Cigarette Cards The History of Football Cigarette Cards Football Cigarette Cards In 1871 the American company of Allen and Ginter began inserting pieces of card to protect the cigarettes from being damaged. It was not long before tobacco companies had the idea of printing advertisements on these cards, or "stiffeners" as they were called in the trade. In about 1876 companies began producing a series of cards that the smoker could collect. It was believed that this would encourage the smoker to continue using that particular brand. The first British company to issue cigarette cards was W.D. & H.O. Wills . The first card appeared in 1887 and were at first used to advertise its products.

Ogdens , a company based in Liverpool , introduced the first series of cigarette cards in 1894. This series of photographic cards became known as "Guinea Golds". As Gordon Howsden points out in his book, Collecting Cigarette and Trade Cards : "At a time when the average family could not afford books, and with the technique of reproducing photographs in newspapers still some years away, these cards could inform and amuse, and bring a little bit of colour into what were all too often very drab lives." Arnold Bennett once remarked that "some boys will grow up with cigarette cards as their sole education". Another writer, Clifford Hough, pointed out that cigarette cards were dubbed "The Working Man's Encyclopedia" because "they brought pictures of famous faces and fascinating places to the attention" of the masses. Hough adds that on "the reverse side the captions contained many interesting facts and pieces of information that often sunk into a boy's mind to a greater extent than any dull textbook from schooldays." In 1896 the first set with a sporting theme appeared. This was a series by W.D. & H.O. Wills of 50 cricketers. Cricketers, W.D.

& H.O. Wills (1896) The tobacco companies discovered that these sporting cards were a great way to obtain brand loyalty. In 1896 the first football set appeared. Footballers & Club Colours was published by Marcus & Company, a small firm in Manchester . These cards are extremely rare and individual cards are valued at £170. This is true of all the early football sets that were issued at this time: Footballers & Club Colours (Kinner, 1898); Footballers (J. F. Bell, 1902); Footballers (F. J. Smith, 1902) and Footballers (Percy E. Cadle, 1904). The cost of individual cards of these sets vary from £40 to £160. In 1902 W.D. & H.O. Wills published a set of 66 football cards. This included George Clawley (Tottenham Hotspur), Matt Kingsley (Newcastle United), George Hedley (Sheffield United), Jimmy Crabtree (Aston Villa), Ernest Needham (Sheffield United) and Fred Spiksley (Sheffield Wednesday).

Interestingly, most of the players were photographed in suits. George Hedley Footballers, W. D. & H. O. Wills (1902) In 1905 Singleton & Cole of Shrewsbury published a black and white series of photographs called "Footballers". These now sell for £120 a card but the series was reprinted in 2001 and can now be obtained for a reasonable price from dealers. The series included Billy Meredith , John Doig , William Balmer and Fred Blackburn . Footballers, Singleton & Cole (1905) In 1906 Ogdens produced an attractive set of Football Club Colours. These cards showed the club's star player in his full kit. This was one of the first sets of cards in full colour. The set featured Everton , Aston Villa , Wolverhampton Wanders , Newcastle United , Blackburn Rovers , Middlesbrough , Tottenham Hotspur, Sheffield United and Arsenal . Football Club Colours, Ogdens (1906) The following year, Cohen Weenen published a similar series entitled Football Club Captains. This included captains in Division 1, Division 2 and the Southern League.

These are valued at £13 each card. However, the reprinted set (1998) can be purchased for around £10. Sheffield United Bradford City Football Club Captains, Cohen Weenen (1907) One of the most prolific producers of football cards was Taddy & Company . In 1907 the company issued a set of 595 cards entitled "Prominent Footballers". The oval shaped images were in black and white. Further sets were followed in 1908 (403) and 1913 (406). In 1909 Churchman published "Football Club Colours". The following year saw the publication of "Footballers Portraits". In 1914 it published a series that was very different from what had previously appeared. These were coloured action pictures with individual portraits as insets. Churchman, Footballers (1914) Pinnace, a company based at 112, Commercial St, produced cards for Godfrey Phillips . In 1920 the company issued a series of 1,100 football cards.

This was followed by 2,462 in 1922 and 940 in 1923. Godfrey Phillips Pinnace (1920) The collecting of football cigarette cards was extremely popular in the 1920s. In 1925 Lacey's produced a series of 50 black and white photographs. The series included Charlie Buchan , Jack Leslie , Harry Bedford and Vic Watson . Footballers, Lacey (1925) After a period of black and white cards, Ogdens returned to using full colour for their "Captains of Association Football Clubs and Colours" set in 1926. The series includes paintings of Donald McKinlay (Liverpool), Henry Healless (Blackburn Rovers), Charlie Parker (Sunderland), Frank Barson (Manchester United), William Caddick (Wolves), Frank Moss (Aston Villa), Fred Reed (West Bromwich Albion), Clem Stephenson (Huddersfield Town), Thomas Hamilton (Preston North End) and George Kay (West Ham United). They are currently valued at £3.00 a card and £130 a set.

Captains of Association Football Clubs and Colours, Ogdens (1926) They were followed by Gallaher who produced a set of 50 Famous Footballers later this year. These cards were produced in large numbers and individual cards can be obtained from dealers for around £2.20. "Rip" (R. P. Hill), John Player and Sons (August, 1926) A series of caricatures by "Rip" (R. P. Hill) were published by John Player and Sons in August, 1926. Another series, this time illustrated by "Mac" (Douglas Machin) appeared in September, 1927 and featured players like Jimmy Ruffell and Dixie Dean . Sets of these can be obtained from dealers for around £65. "Mac" (Douglas Machin), John Player and Sons (September, 1927) In October 1928 John Player and Sons produced a series of 50 illustrated action cards. This was followed by another 25 in February, 1929.

The first series included David Jack , Sam Cowan , Tom McDonald and Stanley Earle .The cards were only available for a limited period and so collectors would often find themselves with only a part set. They therefore needed a source from which to obtain the missing numbers. In 1927 the London Cigarette Card Company was formed to acquire, store and sell individual cards or complete sets. John Player and Sons Cigarette Cards (October, 1928) In 1928 Gallaher published Footballers in Action. These were painted scenes from football matches. These cards are in short supply and sets cost in the region of £130. Footballers in Action, Gallaher (1928) In September, 1934, John Player and Sons produced a series entitled Hints on Association Football. It included advice on defensive and attacking throw-ins, back passes, free kicks, triangular wing movement, bringing the ball down, heading, passing, corner-kicks, trapping the ball, etc. Hints on Association Football (1934) In the 1930s several companies produced painted portraits of football players.

In 1931 Lambert & Butler , produced a series of painted portraits that included West Ham's star centre-forward, Vic Watson . This was followed by Carreras in 1934 who produced a series entitled "Famous Footballers". The set included Thomas Hetherington, Jack Bruton , Dixie Dean , Robert Kelly , Ted Critchley , Ernie Hine , Jock McDougall and Jim Barrett . Original sets can be obtained for about £70 but a reprinted set in 1997 can be purchased for about £13.50. Famous Footballers, Carreras (1934) Major companies had their own studios devoted entirely to the production of cigarette cards in the 1930s. The trade was given a further boast by the decision of the London Cigarette Card Company in 1933 to establish a magazine for collectors, Cigarette Card News. A series of caricatures by "Mac" (Douglas Machin) were published by Ogdens in 1935. A set of these cards are currently valued by the Cigarette Card Catalogue (2007) at £130.

The series included Dai Richards , Alex Stevenson , Dai Richards , Charlie Phillips , David Martin , Albert Geldard , Henry Hibbs , Bob Gurney, George Male , Ray Westwood , Jackie Bray , Eric Brook , Cliff Britton , Wilf Copping , and Eddie Hapgood . Eddie Hapgood "Mac" (Douglas Machin), Ogdens (1935) Football cards continued to be popular and it was not uncommon for print-runs in the millions. To encourage the collecting of a particular series, the tobacco companies produced special albums that could be purchased from local tobacconists. The most impressive cards produced during the 1930s included painted portraits of football stars. These looked so realistic that they appeared to be painted photographs. The first company to use this technique was Ardath .

Its 1934 series was entitled Famous Footballers and included portraits of Raich Carter , Jimmy McGrory, Ray Westwood , Hughie Gallacher , Jimmy Hampson , Robert Kelly , Eric Brook , Sammy Crooks , Stanley Matthews , Cliff Bastin , Eddie Hapgood , Sam Cowan , Billy Barraclough , James Allen , Jack Bruton , Alex James , Gordon Hodgson and Reg Hollingsworth . In 1938 Churchman moved away from colour portraits by producing a set of action shots in black and white. The first series featured Stan Cullis , Peter Doherty , Ted Drake , Harry Goslin , Stanley Matthews , Frank O'Donnell , George Mutch , Tommy Lawton , Vic Woodley, George Roughton, Bob Iverson, Len Goulden and John Morton . Churchman Association Footballers (1938) Churchman produced a second series in 1939. This series included Stan Foxall , Willie Fagan, Beaumont Asquith , Stanley Matthews , Frank Broome , Vic Woodley, Tommy Lawton , Stan Cullis and Raich Carter . The first series can be obtained for only £35.

However, the second series was not produced in such large numbers and you will probably have to pay twice as much for that set. Churchman Association Footballers (1939) In 1939 W.D. & H.O. Wills produced another series of Association Footballers. The set included impressive portraits of Peter Doherty , Bert Sproston , Ray Westwood , Bob Pryde , James Allen , Andrew Beattie , Edwin Bowden , Bryn Jones , George Vose, Tom Galley , Tommy Lawton , Raich Carter , Fred Worrall, Ephraim Dodds, Frank Broome , Len Goulden and Stan Cullis . Association Footballers, W.D. & H. O. Wills (1939) The outbreak of the Second World War caused a severe shortage of paper and tobacco companies were forced to bring an end to the production of cigarette cards. This shortage remained after the war and it was too expensive to provide free cards in packets of cigarettes. In 1947 Carreras printed pictures of on the sliding part of the cigarette carton for collectors to cut out. The following year they issued a set of 50 footballers.

These cards are currently valued at £4 each. W.D. & H.O. Wills and the development of the U.K. tobacco industry 1786-1965 (Book, 1973) [WorldCat.org] Find more libraries Librarian? Claim your library to W.D. & H.O. Wills and the development of the U.K. tobacco industry 1786-1965 Author: London, Methuen [Distributed by Harper & Row, Barnes & Noble Import Division, New York], [1973] Edition/Format: You are connected to the University of Washington Libraries network Hide local services for this item OCLC FirstSearch Add library to Favorites Please choose whether or not you want other users to be able to see on your profile that this library is a favorite of yours. Allow this favorite library to be seen by others Keep this favorite library private Find a copy in the library Finding libraries that hold this item... Details W.D. & H.O. Wills and the development of the U.K. tobacco industry 1786-1965.

London, Methuen [Distributed by Harper & Row, Barnes & Noble Import Division, New York, 1973] (OCoLC)765766310 xv, 500 pages illustrations (some color) 25 cm Contents: A new generation and a new firm -- Ricketts, Wills & Co. -- Invention, innovation and the Bonsack cigarette making machine -- Penny cigarettes and market leadership -- 'Cutting' and competition -- Employers, employees and welfare, 1860-1901 -- Business enterprise and business success -- PART II. 1901-1965 -- New competitors and the coupon war -- Price leadership and technical innovation -- Wills in Ireland -- Wartime control and the return to a free market -- Reorganization and the marketing revolution -- Statistical appendix. Add a review and share your thoughts with other readers. Be the first. Add a review and share your thoughts with other readers. Be the first. Tags Add tags for "W.D. & H.O. Wills and the development of the U.K. tobacco industry 1786-1965". Be the first.

Similar Items Tobacco industries Great Britain. Wills (WD and HO) (Firm), to 1965 Confirm this request You may have already requested this item. Please select Ok if you would like to proceed with this request anyway. Linked Data schema:about < #Organization/w_d_&_h_o_wills_firm > ; # W.D. & H.O. Wills (Firm) schema:about < #Thing/tobacco_industries_great_britain_wills_wd_and_ho_firm_to_1965 > ; # Tobacco industries Great Britain. Wills (WD and HO) (Firm), to 1965 schema:datePublished "1973" ; schema:description "PART I. 1786-1901 -- Origins and background -- Growth and stagnation -- A new generation and a new firm -- Ricketts, Wills & Co.

-- New markets -- Expansion -- Invention, innovation and the Bonsack cigarette making machine -- Penny cigarettes and market leadership -- 'Cutting' and competition -- Wills dominant -- War and peace -- Employers, employees and welfare, 1860-1901 -- Business enterprise and business success -- PART II. 1901-1965 -- Federal status -- New competitors and the coupon war -- Price leadership and technical innovation -- Wills in Ireland -- Wartime control and the return to a free market -- Reorganization and the marketing revolution -- Statistical appendix."@ en ; H9588-2 Cigarette tin, 'Gold Flake', metal / paper, made by W D & H O Wills, England, used for storing penguin eggs during the British, Australian and New Zealand Antarctic Research Expedition, Heard Island, Antarctica, 1929-1930 - Powerhouse Museum Collection History Notes include facts about what has happened to an object since manufacture. This could include who owned it and how it was used (provenance). It may also describe any cultural meanings with which it may have become associated.

History notes WD & HO Wills was founded by Henry Overton Wills (1761-1826), who opened a shop in Castle Street, Bristol in 1786. It initially traded as Wills, Watkins & Co, but on the retirement of his partner, Samuel Watkins, in 1789, the company became Wills & Co. In 1826 Henry Wills was succeeded by his sons, William Day Wills and Henry Overton Wills II, the company adopting its familiar title in 1830. The company pioneered canteens, free medical care, sports facilities and paid holidays and was one of the first of the larger tobacco companies to make cigarettes. and became one of the biggest and most prosperous in the country. Gold Flake were introduced in 1878 During the late 1800s the company expanded to build factories in London, Swindon, Dublin, Newcastle and Glasgow. The largest cigarette factory in Europe was opened at Hartcliffe, Bristol, in 1974, but with increased health awareness and a steady rise in excise duty, the company felt the economic pressure and the Bristol factory closed in 1990.

In 1901 Sir William Henry Wills et al formed the Imperial Tobacco company from a merger of W.D. & H.O. Wills with seven other British tobacco companies. Imperial remains one of the World's largest tobacco companies. Nearly 30 members of the Wills family served the company, the last being the great-great grandson of H O Wills, Christopher who retired as sales research manager in 1969. This 'Gold Flake' tin was later appropriated by BANZARE scientists to store penguin eggs collected during their expedition to Antarctica, 1929-1930. In November 1929 Sir Douglas Mawson's expedition remained on Heard Island for seven days, during which time this egg was most likely collected. This text content licensed under CC BY-NC . Description Tobacco tin of tin plate with a cylindrical bottom, with a bright yellow label reading 'Gold Flakes Cigarettes W.D. & H.O.Wills Bristol London' in gold amongst various other product writings. The lid has some rusting around the edges and the writing. There is visible rust to the rim of the lid and the base.

The metal is tin plate inside and gilt (possibly bronze powder & lacquer). Marks The yellow paper label reads 'Gold Flakes Cigarettes W.D. & H.O.Wills Bristol London'. The lid of the tin reads 'W.D. & H.O. WILLS BRISTOL & LONDON'. Written in pencil to the body of the tin: 'Gentoo' 1933 WILLS PROMO PATIENCE | Collectors Weekly 1933 WILLS PROMO PATIENCE Please create an account, or Log in here Choose a username If you don't have an account, create one here . Your username (or email address) Your password vetraio50 (663 items) Another little item on my current advertising theme is this 'twin set'. I think that is the term for them: a set of half size playing cards produced by the tobacco company WD & HO Wills in their original box with Games booklet, dated 1933. The booklet itself was written by Lawrence Hawkins Dawson. It's a sixty three page miniature book containing 26 versions of patience. I just adore the illustrations and the coloured diagrams!

I really like the illustrations on this set entitled "Old Japan" on each card. I've seen a great variety of designs for them on the net. They have a great contemporary Deco look and are examples of the design and printing techniques used to sell tobacco products. I suppose this was an extension of the 'cigarette card' advertising concept that had worked so well for the tobacco companies in the nineteenth century and well into the early twentieth...... ...... and then came the Depression! But people can normally find enough for their dependent habits; I certainly could and did for years until I finally gave up. In the case of the tobacco companies they began another huge campaign to promote their products during the economic down-turn of the Thirties. Wills came up with a marketing ploy called "The Wills Gift Scheme". "At the same time the General Strike and the depression exacerbated the Company's condition.

During the early 1930s De la Rue helped out by making cards for Waddingtons during the Wills gift scheme, where miniature cards were tucked into every packet of ten Goldflake or Capstan cigarettes which could be exchanged for full-sized packs, and the firm's playing card profits began to pick up." Wills owned not only factories to produce the cigarettes but also packaging plants and printing companies as well. In England the city of Bristol The Imperial Tobacco Company owned Mardon Son & Hall (1823-1987). They had huge premises at a variety of locations in Bristol. But not only this printing firm, they used another called Waddingtons : "A division of Imperial Tobacco, they appear to have made cards almost exclusively for the cigarette token market, which flourished during the 1930s." Check out these photos on Flickr: From what I can make out, however, this promotional set was created by yet another firm called "De la Rue & Co". They had taken over another company in the twenties with a long history called "Chas Goodall & Son". This latter company had produced a series of "Boudoir" playing cards and sets of Patience cards.

They were luxury items in 1906. But by the 1930's they were pared down into this form for the general market and now produced by De la Rue. But little 'luxury' touches remain: the gilt edging of the cards, the interior of the box is gilded too! This gilding is reminiscent of the interiors of silver cigarette cases of the Edwardian period. It was later used within cigarette boxes in Wills packaging, the gold foil that surrounded the cigarettes and the pull away part when you opened the "flip top box". Memories of nicotine! The gestures of nicotine! The gold you threw away! And then there is the luxury of the "feel" of the cards themselves. They feel different because of a paper embossing technique called "Linette": "In 1906 linen grained cards were introduced under the trade name “Linette”. They soon became popular for their good shuffling and dealing qualities." I really like the illustrations on this set with the Oriental theme. They have a great Deco look and are great examples of the design and printing technique used to sell tobacco products.

They are an exercise in how to link entertainment, leisure, spare-time and depression too (in its various forms) to tobacco. Small half sized cards measuring approx. 7cm x 4.2cm. Shop for: Guide to the Cigarette & Trade Card Collection | Australian War Memorial Guide to the Cigarette & Trade Card Collection Summary Title: Guide to the Cigarette & Trade Card collection. Date range of collection: c1900 - 1995. Scope and content note: The cigarette and trade card collection consists of series of cards which were issued by cigarette companies, or other companies such as confectionery firms, cereal manufacturers and clothes companies. Beginning with advertisement cards, they soon progressed to numbered series (ranging from 10 to 100 cards) on particular themes . Themes include scenes from war/war incidents, crests and badges, officers and VC winners, medals, aircraft, warships, uniforms and modern war weapons. Non-conflict subjects include cars, sports, butterflies, birds and flags. The collection is printed on either card, or silk (sometimes paper backed). Cards are stored by series in both folders and albums.

The average size of a card is 360mm x 640mm, however this can range up to the size of a playing card. The series in the collection were all produced between 1900 and 1995. However some series, notably German ones produced in the 1930s, cover topics from as early as 1813, up to 1939. Features of the the collection included a series called Australian VCs and Officers, and cards featuring Australian Official War Photographs. Extent: 9 folders; 25 albums. (Approximately 6812 original cards; 1046 duplicate cards). Location: Published & Digitised Collections, Research Centre, Australian War Memorial. Related collections: Postcards and Souvenirs. Administrative Information Copyright: Contact Senior Curator of Published & Digitised Collections. Preferred citation:Cigarette and trade card collection, Published & Digitised Collections, Australian War Memorial. Historical background History of Cigarette and Trade Cards Cigarette and trade cards were a form of advertising card issued between the 19th century to the present day to promote goods or services.

They were often distributed by merchants or enclosed with products such as bread, cigarettes, coffee and chocolate. Cards often bear the sellers or product name and a pictorial representation of the service or product. In other cases the picture may be unrelated to the product. Cigarette cards were also used as a form of propaganda as illustrated by the German Cigarette cards used to promote the virtues of the Third Reich and Raemaekers Cartoon series, based on anti-German propaganda cartoons drawn by Louis Raemaekers. References: Skinner, Dion H. Cigarette cards Australian issues and values (Rennicks books: Malvern South Australia,1983) London cigarette card company, The complete catalogue of British cigarette cards / compiled by the London cigarette card company (Webb & Bower : Exter [Devon], 1981) Series List: Uniformen der alten armee (uniforms) (1932) Waldorf-Astoria (312 cards) 14 Watson's No. 10 Whisky Prints of portraits of VIPs and commanders of armed forces drawn by advertising and poster artist Walter Jardine. Includes portraits of: Gen Cadorna; Lieut-Gen. Sir W.

Birdwood; Gen Sir W. Robertson; M. Venizelos; Gen Sarrail; Gen Sir John Monash; Vice-Admiral Sir F.C.D. Sturdee; Gen Brussiloff; Gen Sir Douglas Haig; General Foch; Peter I, King of Servia; Gen Russky; Capt Sir Ross Smith M.C. A.F.C.; Admiral Sir D. Beatty; General French, Commander-in Chief of the British Army; Albert, King of the Belgians; Rt. Hon. H. H. Asquith, Prime Minister of Great Britain; Sir Edward Grey, Secretary for Foreign Affairs; General Botha, Prime Minister of South Africa & leader of the Union Forces; General Joffre, Commander-in-Chief of the French Army; Grand Duke Nicholas, Commander-in-Chief of the Russian Army; The Right Hon. D. Lloyd George M.P. Chancellor of Exchequer; Lord Fisher, First Sea Lord of the Admiralty; Admiral Jellicoe, Commanding North Sea fleet; Rt. Hon. Winston Churchill, First Lord of the Admiralty.

(25 prints) 16 Air Raid Precautions: An album to contain a Series of Cigarette Cards of National Importance(1938) W.D. & H.O. Wills (50 cards) 16 SERIES 3: Telephone Cards Description: Consists of Telephone cards issued to commemorate the 50th Anniversary of the end of World War Two. Series title and firm The Biggest Cigarette Manufacturer Companies | CigarettesReporter.com - Your cigarettes guide The Biggest Cigarette Manufacturer Companies Philip Morris International (Altria Group) Philip Morris USA (Altria Group) The biggest and the oldest cigarette manufacturer is Philip Morris established in 1874 by Philip Morris, Esq., Tobacconist and Importer of Fine Seegars. The first company shop had been opened on Bond Street that later became the center of the retail tobacco trade. After his Philip’s death his wife Margaret and brother Leopold took over the business expanding it slowly but steadily. Only fifty years after its founding, the company was incorporated in Canada and the US and appointed tobacconist for King Edward VII.

The interesting fact is that Philip Morris’ most famous brand Marlboro was first introduced and advertised as a brand for women. Only few short years later, Philip Morris launches its worldwide famous campaign “Marlboro Country” featuring the Marlboro Man. Philip Morris International has worked for many years to develop new tobacco products supplying the ceaseless demand, introducing new high quality brands. British American Tobacco British American Tobacco Building The second largest cigarette manufacturer company is the British American Tobacco (BAT) founded over 100 years ago in 1902 by UK Imperial Tobacco Company and the American Tobacco Company (hence the name). Despite the name, BAT was established to trade outside both UK and US. The strategy of BAT’s first chairman James ‘Buck’ Duke, self-taught commercial genius, was to develop a high quality product, hire the best people for the job, price it as low as possible, and mechanize, organize and merchandise. Thanks to this strategy during the first decade of its existence BAT expended immensely. It even survives the 1929 Wall Street Crash due to its tobacco fields and manufacturing plants located worldwide. World War II and decolonization create turbulent times for BAT.

The company loses its plants in China to the Japanese and European network is heavily disrupted but in the course of 20 post-war years manages to recover becoming one of the world tobacco manufacturing leaders. RJ Reynolds RJ Reynolds Tobacco Company RJ Reynolds is the second largest tobacco manufacturer in the US. It was founded in 1874 in Winston-Salem by R.J.Reynolds . To start his own tobacco company RJ sold his shares in his father’s company, moved to Winston-Salem and bought the first building for the future factory. In the first year of its existence RJR produced 150,000 pounds of tobacco. By 1890 the production volume was millions of pounds. Moreover, RJR had the largest and the most innovative tobacco company in Winston-Salem with steampower engines and electricity. At the beginning of the 20th century RJR bought out most of the competition producing 25% of chewing tobacco in America. The company also invested in its base-town and its employees building the whole neighborhood in Winston-Salem and selling the houses to company employees at cost value. RJR’s most popular cigarettes were Camel introduced in 1913.

A lot of time has passed since then; the company grew, evolved and launched new products. Now RJ Reynolds is an indirect wholly-owned subsidiary of Reynolds American Inc., 42% of which is owned by the British American Tobacco. Imperial Tobacco Group Imperial Tobacco Group Company Imperial Tobacco Group is the fourth largest tobacco manufacturer and second largest UK-based tobacco company. Imperial was founded in 1901 when 13 British tobacco and cigarette companies joined together comprising a conglomerate named W.D & H.O Wills of Bristol. In 1902 Imperial Tobacco and American Tobacco Company joined forces creating British American Tobacco (BAT). In 1911, however, the American Tobacco Company sold its share in BAT while the Imperial Tobacco held on to its part till 1980. Now Imperial Tobacco is an independent tobacco manufacturer listed on the UK stock exchange. In 2003 Imperial Tobacco purchased the Reemtsma Cigarettenfabriken GmbH of Germany adding such brands as Davidoff, Peter Sluyvesant and West to its list of products. In 2008 Imperial acquired Atladis with its brands Fortuna, Gauloises, Blondes and Gitanes.

Question: Complete the name of the cigarette company W.D. & H.O ?
Answer: Wills