UNIQLO: What’s behind the low-cost high-quality casual wears? – Technology and Operations Management Assignments > The TOM Challenge: TOM… > UNIQLO: What’s behind…... UNIQLO: What’s behind the low-cost high-quality casual wears? Written by Taiki Narita , Posted on November 26, 2015 UNIQLO is a global casual wear SPA. How does UNIQLO create innovative high quality products, HEATTECH, AIRism, etc., despite low price? UNIQLO UNIQLO, headquartered in Japan, operates 1,639 casual wear stores in 16 countries, including China, US, and UK. The Japan-based company has grown rapidly in global, creating JPY 1.7 trillion (» USD 13.8 bil) of annual revenue and JPY 110 bil (» USD 905 mil) of annual net income as of August 2015. One of the keys to this success is from its excellence of business model.

Business and Operating Models UNIQLO’s business is low cost, highquality SPA (Specialty store retailer of Private label Apparel) model, operating all clothes making process from planning, production, distribution and retail sales. Like other SPAs, UNIQLO produces low-price daily use wears for it s customers. However, the unique point of UNIQLO is its high quality and innovative products with good customer service. I have used UNIQLO wears for about 15 years. Some shirts and inner wears I bought 10 years ago are still working. HEATTECH , the technology for innerwear which moisture-wicking fabric retains heat, keeps people warm in a rigorous winter. AIRism , the technology of quick-dry and light as air for inner wear, keeps customers living in humid area comfortable. I always comfortable to buy products by sales staffs’ kindly and polite service. These unique business strengths, low-cost, high-quality and innovative products with good service, are based on its operation. Source: Fast Retailing CO, LTD. company website Procurement of Materials UNIQLO procures its fablic from its material manufactures partners. UNIQLO can secure stable, high-quality materials at low cost by ordering large volume.

In addition, UNIQLO continuously seeks the highest-quality and lowest-cost material in global and realizes it by directly negotiating with manufactures. Building strategic partnership with Japanese high-quality and innovative manufactures supports UNIQLO’ uniqueness. For example, with Toray, Japanese innovative synthetic fiber manufacture, UNIQLO developed HEATTECH. UNIQLO procures specific spinning and dying denims from Kaihara corporation, Japanese denim fabric manufacture. Outsourcing Production Unlike other SPAs such as ZARA, UNIQLO outsources its production to partner factories in emerging countries for its low-cost production. UNIQLO doesn’t own factories and holds flexibility to change production partners because the best production location has changed as times goes. Currently, UNIQLO has relationships with factories in China, Vietnam, Bangladesh and Indonesia and Turkey. Quality Control Since UNIQLO outsources its production to partner factories, quality control is not easy and a critical factor. However, UNIQLO has overcome this problem by its unique “Takumi” system. In Japan, there are many skilled artisans, called Takumi who has great skills to create high-quality products.

In order to keep high quality products, UNIQLO builds a Takumi team, consisting 400 textile skilled artisans and sends them to its partner factories all over the world. Moreover, production managers visit factories once a week to resolve quality problems. Customer service UNIQLO also focus on its customer service at retail stores. It emphasized Japanese style dedicated service, achieving same level of service as exclusive department stores. In the US UNIQLO stores, newly hired employees are sent to stores in Japan for six months and learns UNIQLO’s core values and service style, politeness and efficiency. Moreover, in 2014, UNIQLO created a position of customer satisfaction (CS) store manager who is responsible for maintaining service quality standards at the stores in assigned areas. Feedback system Facing to customers, sales staffs at retail stores and operators at customer centers are important channel to receive customer feedbacks. Latest sales trends and customer feedbacks, such as quality concerns, are immediately delivered to production departments, and then discussed among cross-functions among R&D, procurement, production, marketing, etc. Increasing a pace of opening new stores in the US, UNIQLO’s customer awareness is also rapidly raising.

Based on its strengths of operation, UNIQLO could be famous casual wear brands like GAP and Zara in the near future. Uniqlo|Fashion Desinger & Manufacture|EDB Importers Uniqlo UNIQLO Uniqlo Co., is a Japanese casual wear designer, manufacturer and retailer. The company was originally a division of Fast Retailing Co., Ltd.. On November 1, 2005, it was restructured as a separate wholly owned subsidiary called Uniqlo Co., Ltd., which is listed on the first section of the Tokyo Stock Exchange Uniqlo is Japan's leading clothing retail chain in terms of both sales and profits. The company also operates in China, France, Hong Kong, Malaysia, Russia, Singapore, South Korea, Taiwan, Thailand, the United Kingdom and the United States. History 1949–1994: rise in Japan Since March 1949, a Yamaguchi-based company, Ogori Shoji (which, until then, had been operating men's clothing shops called "Men's Shop OS") existed in Ube, Yamaguchi.

In May 1985, they opened a unisex casual wear store in Fukuro-machi, Naka-ku, Hiroshima under the name "Unique Clothing Warehouse". It was at this time that the name "Uniqlo" was born, as a contraction of "unique clothing". In September 1991, the name of the company was changed from "Ogori Shoji" to "Fast Retailing", and by April 1994, there were over 100 Uniqlo stores operating throughout Japan. 1997: "SPA" strategy In 1997, they adopted a set of strategies from American retailing giant The Gap, known as "SPA" (Speciality-store/retailer of Private-label Apparel), meaning that they would produce their own clothing and sell it exclusively. Uniqlo had begun outsourcing their clothing manufacturing to factories in China where labour was cheap, a well-established corporate practice. Japan was in the depths of a recession at the time, and the low cost, high-quality goods proved popular. Their advertising campaigns also proved fruitful.

In November 1998, they opened their first urban Uniqlo store in Tokyo’s trendy Harajuku district, and outlets soon spread to major cities throughout Japan. In 2001, sales turnover and gross profit reached a new peak, and with over 500 retail stores in Japan, Uniqlo decided to expand overseas, establishing Fast Retailing (Jiangsu) Apparel Co., Ltd. in China (and in 2002, opening their first Chinese Uniqlo outlet in Shanghai) and opening their first four overseas outlets in London, England. But sales did not go well in England, and stocks in Japanese warehouses were overflowing. In 2002 and 2003, Uniqlo profits dropped sharply. In 2004, the company began joint ventures with Japanese fashion magazines, and hired such celebrities as Norika Fujiwara to appear in commercials. They teamed up with new designers, and profits rose (their London outlets also finally entered the black). The acquisition of other fashion companies by Fast Retailing also helped the struggling company get back on its feet.

2005 saw more overseas expansion, with stores opening in the United States (New York), Hong Kong (Tsim Sha Tsui) and South Korea (Seoul), their South Korean expansion being part of a joint venture with Lotte. By 2006, Uniqlo was looking into expansion into Europe after a re-launch in the UK stabilized profits. As of year-end 2005, in addition to its overseas holdings, Uniqlo had around 700 stores within Japan. Fast Retailing signed a design consulting contract for UNIQLO products with fashion designer Jil Sander in March 2009. Shiatzy Chen has been approached by UNIQLO to produce a capsule collection of ready to wear pieces to launch in November 2010 while Asia's largest Uniqlo store outside Japan opened its doors in Kuala Lumpur in the same month. On September 2, 2009, Fast Retailing Co., Ltd.

announced that the company would target annual group sales of 5 trillion yen (about 61.2 billion US dollars) and pretax profit from operations of 1 trillion yen (about 12.2 billion US dollars) by 2020. This means that the company is aiming to become the world’s biggest SPA with a continuous growth rate of 20% per year. The figure breaks down as 1 trillion yen from Uniqlo’s Japan business, 3 trillion yen from its international business, and 1 trillion yen from Japan-related and global brand business. The company’s international business target of 3 trillion yen breaks down as 1 trillion yen in China, 1 trillion yen in other Asian countries and 1 trillion yen in Europe and the United States. Olympic and J. League uniforms.Uniqlo also furnished the uniforms for Japan's Olympic athletes in the 1998, 2002, and 2004 Olympic Games, as well as the uniforms for J.League's Thespa Kusatsu team. Company Size and Presence UNIQLO international has 234 stores as of January 2012.

There are 30000 employers in the company. (in 2008) Company Contact Details Retail of UNIQLO casual brand clothing in the USA. Has the buyer sourced from Sri Lanka before? No Trade Fairs that the buyer frequently visits No Purchasing Arrangements UNIQLO secures a stable, high-volume supply of top-quality materials at low cost by negotiating directly with materials manufacturers. The development of materials is especially important for core products. We source denim to specific spinning standards and dyeing specifications from the industry's reputed Kaihara Corporation. We develop new functional materials, such as HEATTECH and Silky Dry, with synthetic fiber maker Toray Industries, Inc. We can work with materials manufacturers in this way because we produce over 600 million items annually. Merchandisers play a vital role from product planning through production. Having met with the R&D designers, merchandisers then apply the concepts for each season in product plans, materials and designs. Next, merchandisers decide the product lineup and volume for each season, paying close attention to a detailed marketing strategy. One other important task for merchandisers is to decide when to increase or reduce production during a season.

Decisions to adjust production in line with demand are taken jointly with the product planning department. The Inventory Control Department maintains the optimum level of store inventory by monitoring sales and stock on a weekly basis, and dispatching necessary inventory and new products to fulfill orders. At the end of each season, merchandisers and the Marketing Department help coordinate the timing of markdowns and limited-period sales (20-30% off the regular price) to ensure that inventory is sold out. Buyer’s values UNIQLO carries out numerous projects to improve customer service and satisfaction. Positive customer feedback related to our stores and employees is converted into points. Every month, on the basis of this point system, stores and staff are given CS Store Awards and CS Staff Awards for providing outstanding service. In 2010, 947 employees were given the awards. We expect employees who have received the awards to continue excelling and acting as role models for others working on projects that will drive customer satisfaction forward. CSR actions of the UNIQLO Uniqlo launches Recovery project in Japan’s Tohoku Region Uniqlo to donate 3500 fleece products for the 2012 special Olympics Japan National Winter games.

Uniqlo launches Scholarship program in China. Information Sources Uniqlo jobs Uniqlo jobs Search Location Uniqlo (pronounced YOU-nee-klo in English and the name is a contraction of Unique clothing) is a Japanese casual wear designer, manufacturer and retailer originally founded in Yamaguchi, Japan in 1949. Uniqlo offers casual clothing for men and women of all ages and operates in more than 14 countries worldwide. Fast Retailing Co. Ltd. aquired Uniqlo inNovember 2005 Displaying 19 out of 19 jobs in All Categories Uniqlo ® Store Manager Are you somebody who enjoys working in a fast-paced, people oriented, team centric environment? Do you enjoy a lot of responsibility and thrive when under pressure to solve a problem and deliver results? Are you ambitious and goal oriented, and able to adapt to changing situations easily? London place Visuel Merchandising Associate Uniqlo is a modern Japanese company that inspires the world to dress casually. Uniqlo has enjoyed strong growth by offering high-quality casual wear at reasonable prices based on its SPA (Specialty Store Retailer of Private Label Apparel) business model, which spans product design, manufacture...

Bluewater place Merchandise Admin Assistant Uniqlo is a modern Japanese company that inspires the world to dress casually. Uniqlo has enjoyed strong growth by offering high-quality casual wear at reasonable prices based on its SPA (Specialty Store Retailer of Private Label Apparel) business model, which spans product design, manufacture... London place Allocator Uniqlo is a modern Japanese company that inspires the world to dress casually. Uniqlo has enjoyed strong growth by offering high-quality casual wear at reasonable prices based on its SPA (Specialty Store Retailer of Private Label Apparel) business model, which spans product design, manufacture... London place Customer advisor part-time Part of the Fast Retailing Company UNIQLO is the world’s fourth largest apparel retailer and Japan’s leading specialty retailer with more than 1,550 stores worldwide, including operations in the United States, the United Kingdom, France, Germany, Russia, Belgium, China, Hong Kong, Taiwan, South... Bluewater, Dartford, Kent place UNIQLO has enjoyed strong growth by offering high-quality casual wear at reasonable prices based on its SPA (Specialty Store Retailer of Private Label Apparel) business model, which spans product design, manufacture, distribution and retail.

London place E-Commerce Product Manager We are looking for someone with a technical background with experience in managing e-commerce platforms, ideally in the retail sector. The candidate must demonstrate a track record in project management in technical projects, positioning him/herself between business and IT development. A strong teamwork orientation, London place Customer advisor Part of the Fast Retailing Company UNIQLO is the world’s fourth largest apparel retailer and Japan’s leading specialty retailer with more than 1,550 stores worldwide, including operations in the United States, the United Kingdom, France, Germany, Russia, Belgium, China, Hong Kong, Taiwan, South Korea, Singapore, Malay London, Kingston place Customer advisor full-time Part of the Fast Retailing Company UNIQLO is the world’s fourth largest apparel retailer and Japan’s leading specialty retailer with more than 1,550 stores worldwide, including operations in the United States, the United Kingdom, France, Germany, Russia, Belgium, China, Hong Kong, Taiwan, South Korea London, Wandsworth place Uniqlo has enjoyed strong growth by offering high-quality casual wear at reasonable prices based on its SPA (Specialty Store Retailer of Private Label Apparel) business model, which spans product design, manufacture, distribution and retail.

London, White City place Customer advisor full-time Part of the Fast Retailing Company UNIQLO is the world’s fourth largest apparel retailer and Japan’s leading specialty retailer with more than 1,550 stores worldwide, including operations in the United States, the United Kingdom, France, Germany, Russia, Belgium, China, Hong Kong, Taiwan, South Korea, Singapore London, 170 Oxford street place Uniqlo ® Customer advisor part-time Part of the Fast Retailing Company UNIQLO is the world’s fourth largest apparel retailer and Japan’s leading specialty retailer with more than 1,550 stores worldwide, including operations in the United States, the United Kingdom, France, Germany, Russia, Belgium, China, Hong Kong, Taiwan, South Korea, Singapore London, 170 Oxford street place Uniqlo ® Customer Advisor UNIQLO is a modern Japanese company that inspires the world to dress casually. UNIQLO has enjoyed strong growth by offering high-quality casual wear at reasonable prices based on its SPA (Specialty Store Retailer of Private Label Apparel) business model, which spans product design, manufacture London, Regent Street place Customer Advsior UNIQLO is a modern Japanese company that inspires the world to dress casually.

UNIQLO has enjoyed strong growth by offering high-quality casual wear at reasonable prices based on its SPA (Specialty Store Retailer of Private Label Apparel) business model, which spans product design, manufacture London, 311 Oxford Street place News Uniqlo's Page | BoF Careers | The Business of Fashion Company Snapshot Company Snapshot Uniqlo Co., Ltd. is a Japanese casual wear designer, manufacturer and retailer. The company has been a wholly owned subsidiary of Fast Retailing Co., Ltd. since November 2005, and is listed in the First Section of the Tokyo Stock Exchange. In addition to Japan, the company operates in Australia, Bangladesh, China, France, Germany, Hong Kong, Indonesia, Macau, Malaysia, the Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, the United Kingdom, and the United States. Since March 1949, a Yamaguchi-based company, Ogori Shōji (which, until then, had been operating men's clothing shops called "Men's Shop OS") existed in Ube, Yamaguchi.

In May 1985, they opened a unisex casual wear store in Fukuro-machi, Naka-ku, Hiroshima under the name "Unique Clothing Warehouse". It was at this time that the name "Uniqlo" was born, as a contraction of "unique clothing". In September 1991, the name of the company was changed from "Ogori Shōji" to "Fast Retailing", and by April 1994, there were over 100 Uniqlo stores operating throughout Japan. Uniqlo furnished the uniforms for Japan's Olympic athletes in the 1998, 2002, and 2004 Olympic Games, as well as the uniforms for J.League's Thespa Kusatsu. The German fashion designer Jil Sander, appreciated for her minimalist aesthetic, joined Uniqlo in 2009, and was appointed creative director of the brand's menswear and womenswear - as well as launching a new label, +J collection, which won 2011 Brit Insurance Design Fashion Award.

Source: Wikipedia Uniqlo company profile, news, jobs and Uniqlo collection News about Uniqlo Fast Retailing Q1 operating profit up 16.7 percent Fast Retailing revenue in the first quarter rose 1.6 percent to 528.8 billion Japanese yen (4.6 billion dollars) and operating profit was up 16.7 percent to 88.5 billion Japanese yen (0.77 billion dollars). Profit before income taxes increased 34.2 percent and profit attributable to owners of the parent jumped 45.1 percent. Revenue at Uniqlo Japan of 238.8 billion Japanese yen (2.08 billion dollars) improved 3.4 percent, while operating profit of 45.6 billion Japanese yen (0.3... Read more » class Report person Prachi Singh date_range January 12, 2017 Why Fast Retailing, LVMH, and Hermes were good investments for 2016 London - 2016 has been kinder to some fashion companies than others, a fact that is thrown into sharp relief when looking at the top ten public fashion companies.

While some fashion companies had to battle currency changes and political instability, others were faced with a slowdown in demand and struck by the shift in consumer shopping behaviour. However, a handful of fashion companies have managed to battle the odds and come out on top to see the market value of their company increase... Read more » class Management person Vivian Hendriksz date_range December 23, 2016 The 7 fashion buzzwords of 2016 London - The end of the year is in sight, with Christmas and Boxing Days just days away. 2016 has proven to be quiet the unexpected year in fashion, which is reason enough to look back and reflect upon the most discussed topics of the year. This year has been a year of many changes, especially in terms of catwalk shows, new calendar concepts, ‘modest’ fashion and capsule collections. FashionUnited lists the main fashion buzz words of 2016 below. 'See Now, Buy Now' Most likely... Read more » class Fashion person Vivian Hendriksz date_range December 23, 2016 Was 2016 the year of modest fashion movement?

On one hand, the year 2016 invited several positive and negative opinions on the role of religion v/s personal choice of clothing post France’s burkini ban furore. On the other, New York Fashion Week debuted a show by Indonesian designer Anniesa Hasibuan featuring a hijab through its every look on the runway. Around the same time, a 15-year-old Saudi teenager demanded a hijab-clad emoji, while a fully clothed Libayan-American journalist Noor Tagouri wearing a hijab appeared on the October... Read more » class Management person Prachi Singh date_range December 22, 2016 Fashion’s Wealthiest: Top 10 Richest People of 2016 London - “I think that fashion has become such a big business and with globalisation we are on new territory at this point. We are not just designing for a country we are designing for a world now,” said American fashion designer Anna Sui in an interview with CNN in 2006. Ten years later, and the business of fashion continues to boom. Fashion is big business, and big business means big bucks. But just how big is big?

Globally, the fashion industry is currently worth approximately... Read more » class People person Vivian Hendriksz date_range December 15, 2016 Fashion’s Wealthiest: Top 10 Richest People of 2016 London - “I think that fashion has become such a big business and with globalisation we are on new territory at this point. We are not just designing for a country we are designing for a world now,” said American fashion designer Anna Sui in an interview with CNN in 2006. Ten years later, and the business of fashion continues to boom. Fashion is big business, and big business means big bucks. But just how big is big? Globally, the fashion industry is currently worth approximately... Read more » class Management person Vivian Hendriksz date_range December 15, 2016 US Leads Dynamic Growth in Online Apparel and Footwear Sales The US apparel and footwear market is seeing a major shift from in-store purchases to digital purchases. The apparel and footwear market saw retail value growth of 14 percent over the 2010–2015 period; online apparel and footwear sales recorded much faster growth, at 102 percent.

The growth of digital commerce is largely supported by the increase of digitally-savvy consumers. According to Euromonitor International’s Digital Consumer data, the number of internet users reached 7... Read more » class Management person FashionUnited date_range November 25, 2016 Luxury, athleisure and fast fashion the most valuable niches for fashion brands ANALYSISThe FashionUnited Index of Most Valuable Fashion Brands gathers the largest fashion brands in the world by brand value. The top ten companies of the index represent the crème of the crop of luxury goods retailers, athleisure brands and fast fashion champions. The index contains a total of hundred companies. The top ten firms by brand value are led by Nike, luxury goods giants Hermés, Louis Vuitton, Cartier, Rolex and Gucci; and fast fashion companies Uniqlo, H&M, and Zara... Read more » class Management person Angela Gonzalez-Rodriguez date_range November 17, 2016 New Look to open 500 stores in China British fast fashion chain New Look is expected to open 500 stores in China over the next three years.

According to reports from Reuters, the company, bought last year by retail entrepreneur Brait Christoffel Wiese, aims to increase its presence in Asia where it currently operates 94 stores. New Look produces 85 percent of what it sells in the Chinese market in China, with about a third designed specifically for the country. The company appears to have an advantage over its low-cost... Read more » class Retail person Don-Alvin Adegeest date_range November 3, 2016 HBC appoints Ed Burstell as Head of Partnerships Hudson's Bay Company has appointed Ed Burstell as Head of Partnerships. In this newly created position, Burstell will develop and lead partnerships to drive innovative and exclusive offerings across all of HBC's banners globally. The appointment is effective December 5, 2016 and he will report to HBC's CEO Jerry Storch as a member of his senior leadership team. “HBC is focused on innovation, collaboration and developing unique partnerships as part of our strategy to differentiate. Ed...

Read more » class Report person Prachi Singh date_range October 25, 2016 More NEWS Essay on Uniqlo - 2616 Words 4| | The Four Management Functions| 11| 5| | Conclusion| 13| References| 16| I. Introduction. UNIQLO is a new Japanese company, inspiring people to wear casual. Its holding company is Fast Retailing Company Limited. UNIQLO, which is the mainstay operation, has enjoyed strong growth. One of the main qualities of this company is offering high quality casual wear at affordable and reasonable prices based on its SPA(Specialty store retailer of Private label Apparel) model, which spans with examples such as product design and retail. II. Background and Facts of the Company. CEO and founder of UNIQLO, Mr Tadashi Yanai began his business operating men's clothing shops called "Men's Shop OS". His business model was the motto, "Made for All". The company’s aim are low-cost, quality clothing in classic designs that consumers can mix and match with more pretentious labels. Back then, the holding company’s name was Ogori Shoji Company Limited.

It was only changed to Fast Retailing on Sep 1991. UNIQLO was born, as a contraction of “Unique Clothing Warehouse”. UNIQLO’s first store was opened on June 1984 at the Fukuromachi Store in Hiroshima marked the beginning of a big success and sets a new standard for the brand’s stores. From then on, they started to list their shares progressively on the stock exchanges throughout Japan. Such examples were the Hiroshima Stock Exchange and Sections of the Tokyo Stock Exchange. Moving forward, the company eventually progressed to the idea of global expansion by opening the first overseas UNIQLO store in London, UK. As of end of May 2012, UNIQLO has worldwide operations in other parts of the globe where they now boast 849 stores in Japan and 275 stores in other countries including Singapore. March 1949 In Ube City, Yamaguchi Prefecture, Men's Shop Ogori Shoji was founded. June 1984 The Fukuromachi Store, in Hiroshima, UNIQLO's first location opened.

(Closed in August 1991) June 1985 The Yamanota Store in Yamaguchi Prefecture, opens to great success as UNIQLO's first roadside location, sets a new standard to other stores. Sep 1991 Ogori Shoji Co., Ltd. changes its name to Fast Retailing Co., Ltd Organization Chart Board of DirectorsStatutory Auditors' Board Toru Hambayashi (External Board Member)Akira Tanaka (Auditor) Nobumichi Hattori (External Board Member)Takaharu Yasumoto(Statutory Auditor) Toru Murayama (External Board Member)Norihiko Shimizu (Statutory Auditor) Masaaki Shintaku (External Board Member)Akira Watanabe (Statutory Auditor) III. Company Analysis External Environment External Environment Currently, Fast Retailing’s revenue is around two-thirds that of America's Gap and Sweden's Hennes & Mauritz (H&M) which runs the Zara chain (see chart for clarification). Fast Retailing is catching up in terms of stability and growth.

Analysts derided founder and boss, Mr Tadashi Yanai which he declared in 2006 that its sales would rise from $3.5 billion to $10 billion this year. As a result, global expansion was the company’s main project. However, expansion programmes in the United Kingdom (UK) saw a tumble in profits forcing Fast Retailing to close most of the UNIQLO stores in UK. Despite these unfortunate facts, UNIQLO maintains the spirit and kept moving forward. How this company go forward is central to this factors. SWOT SWOT Uniqlo Written Proposal Essay ...Written Proposal Introduction: This report is about Uniqlo’s competitive environment using Michael Porter’s Five Force Model. Uniqlo is a Japanese company which engages in designing casual wear clothes, manufacturing clothes and retailing clothes. Uniqlo in Hong Kong has established a profitable business constantly recording extremely high sales on a per store basis. Uniqlo offers fashionable and high quality clothing at reasonable prices, and was... 1688 Words | 7 Pages Uniqlo, Rapid Apparel Shop Essay ...INTRODUCTION This assignment will talk about the analysis of organization life of Uniqlo Company which is focus on how this Company influences their employees from many properties.

Six components of organisational life comprising individual attitude and personalities, teamwork, leadership, organisational politics, culture and organisational change will be analysed. History of Uniqlo began in 1949 in Tokyo, Japan. Uniqlo was a sub division of Fast... 2785 Words | 8 Pages Contextual Analysis of Uniqlo Essay ...Contextual Analysis of UNIQLO * Introduction UNIQLO, an officially Japan’s leading clothing retail chain. UNIQLO now has 1024 stores in 12 countries (Appendix 1). The operations are controlled by the parent company Fast Retailing Co. Ltd. Observe the strategy of UNIQLO, it base on SPA model which took place in the group’s structure and lead them to become the top brand in Asia during the downward spirals of global environment.... 1010 Words | 4 Pages Uniqlo Marketing Plan Essay ...Strategies 4. Place Strategies Introduction UNIQLO is Japan's leading clothing retail chain in terms of both sales and profits. The company also operates in China, Hong Kong, South Korea, the United Kingdom, France, the United States, and Singapore. But it didn’t open a store in Macau.

So we do the analysis and make a marketing Plan of UNIQLO Company for Macau S.A.R. Market. This report is a marketing strategy research for the UNIQLO... 4295 Words | 13 Pages Uniqlo Case Study Essay ...Management MGT 604 Case Study 1 – Uniqlo Student’s name: Qin Hao (Coco) Student’s ID: 7902594 Submit date: 2015,2,13 1. Describe the basis of Uniqlo’s competitive strategy. That is, what does it offer that its competitors do not, that keeps customers coming back? The primary competitive advantage of Uniqlo is offering high-quality clothes with lower price. The competitive strategy that...

593 Words | 4 Pages Uniqlo in Newzealand Essay ...UNIQLO: In New Zealand Contents UNIQLO Introduction Situation in New Zealand ∆The situation of New Zealand ∆The New Zealand Fashion Week ∆The Fashion Market in New Zealand UNIQLO Brand Analysis ∆SWOT ∆4P ∆Competition Situation ∆UNIQLO Brand Evaluation UNIQLO Strategy in New Zealand Conclusion Jinseok KIM, Kiria KOIKE Hyejin LIM, Misae SUZUKI UNIQLO Introduction UNIQLO... 2340 Words | 10 Pages CL UNIQLO Case Essay ...«AT THE PEAK OF FASHION»: Developing a Leadership Strategy for a Large Fashion Retailer UNIQLO Immerse yourself in the case and find out how to become a manager in practice. Suggest the best possible solution — how to lead hundreds of people and plan a range of 1000 items? You need to develop a new strategy for the best store of UniQlo — the leader of the fashion industry! Suggest how to meet the needs of thousands of people a day, leave customers satisfied with...

10394 Words | 36 Pages Essay on Uniqlo ...﻿Uniqlo is a Japanese casual wear designer, manufacture and retailer. In the past few years, Uniqlo has grown substantially through out many countries and continents. One special thing about Uniqlo is that it started out as a unisex casual wear store. As you can see that Uniqlo’s clothes are very simple, basic and fits for everyone. It offers clean and sleek looks where you can wear them everyday. The main competitors of Uniqlo are... 640 Words | 2 Pages Uniqlo and Digital Signage: A Perfect Fit Uniqlo and Digital Signage: A Perfect Fit Louis M. Brill “A well-placed dynamic video wall with high graphical quality resonates more with a customer than traditional print signage, and is the best means for high-impact communications with shoppers.” NEC spokesperson Uniqlo digital signage Uniqlo, a Japanese casual wear retailer is a purveyor of wow, both in the clothes they design and sell, and in their retail stores where they fully embrace digital signage to impart that wow.

The company, operated by Fast Retailing, a Japanese holding company opened its first retail store in Hiroshima, Japan in 1984. Uniqlo defines its retail presence as an “international leader in style, quality, and fun.” Worldwide, Uniqlo operates (as of August, 2012) 1,132 stores in 13 countries (throughout Asia, Europe and the United States) with an annual revenue of $10.6 billion. Recently Uniqlo has begun to open stores within the United States. In this country, they currently have five stores with three in New York City (SoHo, 34th Street, Fifth Avenue), one in New Jersey (Westfield Garden State Mall), and one in San Francisco. Two of the stores, Fifth Avenue and San Francisco at Union Square have flagship status with digital signage as a major design element of each store's operation. Jean-Emmanuel Shein, Uniqlo USA's Director of Marketing expressed the company's enthusiasm for digital signage, “Our stores are the heart of our brand. It is where our customers connect directly to our product and experience our service first hand.

As such, we feel that we should make that experience as rich as possible and signage - be it digital or printed – is critical to giving our customers information about the Uniqlo brand they can use while shopping in our stores.” Uniqlo digital signage completely surrounds the customers Uniqlo so embraces its digital signage that it is the voice of the company, visually imparting its brand as a lifestyle experience. Uniqlo being in the fashion business also uses its digital signage as a virtual catwalk to showcase its various clothes offerings. Uniqlo's digital signage is so embedded with each store, that customers will encounter the Uniqlo message from any number of video wall digital displays facing them. Uniqlo store façade When possible, Uniqlo emphasizes its store frontage with large (floor to ceiling when possible) plate glass windows, setting several retail advantages. During daytime, the windows light up the entire store interior which easily shows off their various casual wear product lines to help influence drop in visits. As important, the windows create expanded video wall sightlines as additional incitement to draw customers. Uniqlo’s Japan-based in-store design team plans and designs the company's digital signage strategies; several specialized companies partner to complete the final digital signage plan.

NEC USA (Irving, TX) is the firm’s LCD display supplier and in-store systems integrator. Playnetwork (Redmond, WA) handles infrastructure and installation of each U.S. store’s digital signage, but it collaborates with Adaptive Technology Group (Signal Hill, CA), a mounting and rigging solutions provider dedicated to video wall infrastructure. NEC - Display Solution Selling The essence of Uniqlo's digital signage system is the NEC LCD from which all Uniqlo digital signage systems are built from. While NEC (Tokyo, Japan) is a manufacturer of the LCDs, the company, as Michael Ferrer, National Manager of Solution Sales and Operations at NEC Display Solutions, noted, “has evolved from just being a provider of commercial grade LCD displays to acting as more of a system integrator, following a client's digital display setup from purchase to its final business or retail placement. Here NEC makes sure that the customer's digital signage system is properly installed and functioning as intended.” Within the build environment of each new Uniqlo store, NEC acts as the technical liaison between Uniqlo corporate and the supporting cast of subcontractors and other suppliers who contribute to building out each store's digital signage network.

NEC's core workhorse display for Uniqlo is the NEC LCD X461 UNV unit. This display is a 46-inch (diagonal) commercial grade LCD display, with a 16:9 aspect ratio with a native resolution of 1366x768 pixels. NEC's X461UNV module functions in both a portrait and landscape mode as an interior facing digital signage display and operates on a 24/7/365 day schedule. For video wall use, the NEC LCD displays have an ultra narrow bezel, so when they're mounted side-by-side on the video wall frame, they appear as an almost seamless screen, portraying one big 3x3 or 4x4 screen image. To date, NEC has delivered more than 1,000 LCD displays throughout Uniqlo's global retail network.

Uniqlo’s digital signage system planners have established four video wall formats for the NEC LCD X461 UNV displays: 16 LCD displays in a 4 x 4 pattern; 9 LCD displays in a 3 x 3 pattern; 4 LCD displays in a 1 x 4, vertical (“digital mannequin”) pattern; 1 LCD display as a cash/wrap display. Uniqlo media deployment is created by their Japan corporate headquarters and then transmitted directly to its worldwide retail network of stores. Each store has its own server to receive the Uniqlo store content. That content is then distributed to various media players, one of which is attached to every video wall, video column and cash wrap display within the store. “Generally speaking the cash wrap video monitors,” noted Shein, “present shorter messages/content so that customers waiting on line can view a broad spectrum of what the Uniqlo brand has to offer in terms of product and special services.

The video walls display more seasonal and campaign-oriented contents such as behind the scenes videos, our seasonal lookbook and in some cases, more graphically oriented contents that play better on multiple screens.” As much as Uniqlo is a provider of casual wear clothing, they are also a catalyst for a lifestyle very much represented by the presence and content streaming from each store's digital signage. Digital signage in a retail environment presents a very direct influence to the company's Return on Customer Service (ROCS) as follows: Reaches customers where they shop; Helps create retail ambiance and keeps customers in the store for a longer period of time; Offers customized messages for local storefronts to be easily changed with new product information or announcements of sales alerts as needed; Reinforces brand and advertising messages.

Does Uniqlo's emphasis with digital signage increase sales, that's not always clear, but as Shein pointed out, “It is difficult to attribute sales lifts directly to digital signage as there are multiple messages, however, we have non-sales related calls to action and have seen strong customer reaction that we can attribute directly to the digital signage.” Playnetwork And Uniqlo's Media Experience Once a Uniqlo store is in a design/build stage, each digital signage system comes together as coordinated by Playnetwork (Redmond, Washington). Playnetwork as described by EVP David Champagne is a multimedia company that provides for business and retailers an audio, aural and visual presence that transmits their client's brand as a complete media experience. To date, Playnetwork has created extensive in-store and cross-platform multimedia experiences for over 275 client brands in at least 90 countries. In Playnetwork's involvement with Uniqlo, they are responsible for the infrastructure and installation of all digital signage in each store within the United States. In bringing a store's digital signage system together, Champagne noted that “Uniqlo 's in-store design group plans and directs the locations, number of screens and size formats of all digital signage for each store.

In turn Playnetwork works with NEC to configure each store's digital signage infrastructure of installing cabling configuration, media management software and each video wall's media player unit.” The result; multitudes of LCD displays making up Uniqlo's various video walls and video columns. Uniqlo's flagship 5th Avenue digital signage system was composed of (45) 1x4 digital mannequins, (1) 3x3 video wall, (3) 4x4 video walls and 56 single displays. Also incorporated in the design was a few LED fixtures for elevator and window placements. The smaller 34th Street store included (26) 1x4 digital mannequins, (34) single displays, and (1) LED window fixture. The San Francisco flagship store has (7) 3x3 video walls and (14) single screen installations. “Each Uniqlo store's digital signage design is uniquely configured based upon their interior store architecture, number of store floors and the viewing access of the store front windows.

In essence, all sign placements were defined by the interior store's sightlines,” said Champagne, “resulting from customer traffic flow within that store.” With the number of different video walls being placed within each Uniqlo store, to become expedient and cost effective it was desired that all the video walls could be installed as quickly as possible. To do this efficiently, Playnetwork collaborated with Adaptive Technology Group, a company that specializes in video wall infrastructure. Adaptive Technology Group Adaptive Technology Group (Signal Hill, CA) designs and manufactures a wide range of mounting and rigging products for digital signage applications. In the case of Uniqlo, a variety of video walls were a critical part of each store's digital signage installation, as explained by company President, Paul Allen. “Our solution for Uniqlo's flagship store in New York City and other Uniqlo stores was to provide an easy way to install, and a fool-proof way to align multiple NEC 46” displays onto a single piece wall frame to create a 1x4 video mannequin.

Using the same design approach, we also created similar wall frames for the 2x2, 3x3 and 4x4 video walls, which can be found throughout their stores world-wide.” A 1x4 portrait oriented video column - “digital mannequin” Single piece wall frame used to create a 1x4 “digital mannequin” “In a typical video wall, one of our challenges is overcoming uneven wall surfaces. “Our video wall design assures that all LCD displays line up edge-to-edge. This starts with our adjustable wall anchors, which plumbs the entire video wall frame, regardless of the walls flatness. Further, our single piece frame concept makes it easy for LCD displays to go in and be accessible when they come out for maintenance. Lastly, each display gets four built-in leveling devices that install into VESA mounting holes and provide an adjustment that gets all the displays into one viewing plane.” Single screen LCD video display mount “In regard to external media players, we include a special compartment for their placement located within our video wall frame, behind one of the lower LCD displays. So for adjustment or repair of that media player, only one display need be removed.

The media player gets serviced or replaced quickly, and the video wall is up and operating again.” With Uniqlo's video wall requirements in mind, Allen stated, “Once a store build out is ready for its video wall, we ship out the basic video wall frames which are received by the installation crew, who then assemble and install the video wall frame onto wall anchors. Once the video wall frame is in place, the frame is populated with a media player and LCD displays which are cabled together. From there, the store is connected to the Uniqlo digital signage network data center in Japan. Altogether to date, we've shipped video wall frames to Uniqlo stores in at least a dozen countries including the United States, Europe and Asia.” Digital Signage Liveliness As digital signage becomes more ubiquitous with business and retail, so does it become more integral as a media solution for customer service and product and sales alerts. Whether a single digital signage or a video wall, Uniqlo's digital signage comes in many flavors, but with one result: connecting customers to their brand and their products. In doing so, Uniqlo's digital signage imparts a certain visual liveliness into the store's ongoing ambience.

Hopefully to bring in more store traffic and more sales, and for a digital signage that is the best you could expect from it. DOOH Globalizing:

Question: Uniqlo is a casualwear company based in which country?
Answer: JAPAN