City of champions: How well do you know Leicester? - BBC News BBC News City of champions: How well do you know Leicester? By Claire Jones BBC News 3 May 2016 Close share panel Image copyright Getty Images Leicester City may have won the Premier League title in one of the greatest sporting achievements of all time, but how well do you know the home of the Foxes? From the birth of package holidays to Walkers crisps and even the discovery of a celebrated king - there's more to the city of Leicester than just a Champions League football team. Here are nine colourful facts about the East Midlands city: Richard III In 2013 the skeleton of English king Richard III was found beneath a Leicester car park. King Richard was killed in battle at Bosworth in 1485 after only two years on the throne. Experts from the University of Leicester said DNA from the bones matched that of descendants of the monarch's family. In March 2015 a service to mark the king's reburial took place at Leicester Cathedral. Image copyright Reuters Walkers crisps Henry Walker first started making his potato-based snacks in Leicester in 1948.

To mark Leicester City winning the Premier League, Walkers now plans to produce limited bags of salt and vinegar crisps called "salt and victory". Celebrated former Leicester and England footballer Gary Lineker has long been associated with the brand, appearing in adverts for the crisps. Walkers also started a "Countdown to Kit Off" digital striptease, following Lineker's promise to present Match of the Day wearing only his underpants if Leicester City were crowned champions. The countdown saw images of Lineker on Twitter covered in crisp packets, which were gradually removed as the Foxes moved closer to the title. Attenborough Arts Centre Leicester is home to the Attenborough Arts Centre. The £1.5m gallery extension was opened in January by Sir David Attenborough, after it was championed by his late brother, the actor Richard Attenborough. The brothers grew up in Leicester after their father, Fredrick, was appointed Principal of the city's University College. The family lived in College House, which is now part of the Department of Mathematics at the University of Leicester. Sir David told the BBC that growing up in Leicester provided him with a "rich cultural upbringing". He said he "owes a lot to Leicester and the people of Leicester".

Media captionSir David Attenborough spoke about life in Leicester DNA fingerprinting In 1984, Sir Alec Jeffreys discovered the technique of genetic fingerprinting in a laboratory in the University of Leicester's department of genetics. He told of his "eureka moment" in an interview for the university's website . "My life changed on Monday morning at 9.05am, 10 September 1984," he said. "What emerged was the world's first genetic fingerprint." Image copyright David Parker/SPL Thomas Cook On 9 June 1841 a 32-year old cabinet maker named Thomas Cook walked from his home in Market Harborough to the nearby town of Leicester where he began his international travel company in 1841. Thomas Cook grew from these humble beginnings to become the high street travel agent we know today, arranging journeys around the globe. Image copyright PA Leicester Market Leicester is home to one of the largest and oldest outdoor, covered markets of its kind anywhere in Europe. Stalls offer fresh fruit and vegetables, seafood, meat, cheese and hardware. More than 270 stalls are available every day, between 07:00 and and 18:00 BST.

Gary Lineker's father, Barry, also worked as a fruit and vegetable trader at Leicester Market. Image copyright Getty Images Diwali Leicester hosts what is thought to be one of the largest Diwali parties outside India . The annual celebration is held in Belgrave Road - more commonly known as the Golden Mile. In 2015 more than 37,000 people attended a lights switch-on event in the heart of the city's Asian community. The party culminates in a large firework display. Image copyright Ian Davis National Space Centre In 2001, Leicester became home to the National Space Centre, which is devoted to education, entertainment and space exploration. Over the last decade the interactive visitor attraction has welcomed nearly 2.5m people through its doors , including 600,000 school children, a host of former astronauts and members of the Royal Family. The idea for the centre came about in the mid 1990s as a joint project between the city council and the University of Leicester, after university staff thought a visitor attraction based around space might attract more students to its Space Research Centre.

The centre's 42m (137 ft) high tower is the only known building in the world to house upright rockets indoors. Local Radio BBC Radio Leicester became Britain's first mainland local radio station when it launched on 8 November 1967. At first, Radio Leicester made under four hours of local programmes each day. Leicester City and Leicester Tigers featured on the station, but its first major challenge was covering the huge floods that hit the city in 1968. Despite limited resources, the station managed live reports from rowing boats floating down suburban streets. Two years later, the local radio experiment was declared a success and BBC Radio Leicester expanded, paving the way for many more local stations across the country. h2g2 - Potato Crisps - A History - Edited Entry 4 Conversations George Speck, the father of the potato crisp, was born in 1822 of a Native-American mother 1 and an African-American father. His father was a jockey and when George grew up he took his father's professional name, which was Crum. Following early career moves as a tracker and trader, Crum eventually found his niche in life as a chef.

George Crum was what his countrymen would call 'ornery' and in a fit of pique one evening in 1853, he invented what could arguably be called the Western world's favourite snack . Crum was a chef at Cary Moon's restaurant in Saratoga, New York. He had a bit of a reputation for being bad-tempered and diners were generally loathe to return food to his kitchen because of this. It was rumoured that, should a meal be returned to Crum, it might have been replaced with a better meal but was just as likely to be sent back even more inedible than it had been in the first instance. Diners saw Crum as a challenge and while some would storm out in protest at his behaviour, others would try to test his patience. One evening, a particularly hard-to-please customer returned his French fries because they were too thick. Crum tried again to prepare the perfect chip and it was again returned as it was too thick. When the meal had been sent back to the kitchen for the third time, Crum decided to cut the potatoes so thinly that they couldn't be pierced by a fork and to overdo the seasoning just enough to choke the diner.

To Crum's surprise, the diner was delighted and ate the lot. George Crum had presented the world with the first potato crisps. They were put on the menu of Moon's Lake House and soon became a local delicacy known as Saratoga Chips 2 . Before very long, they were being served at all the best restaurants. Movers and Shakers Some years later, William Tappendon took up the marketing and manufacture of crisps and is credited with taking crisps out of the restaurant and into the grocery shop. In 1895, Tappendon first made his crisps in the kitchen, but due to demand turned his barn into the world's first potato-crisp factory. Tappendon sold his crisps to local grocers in Cleveland, Ohio , and crisps were on the move. By the mid-1920s, crisps were turning into big business in the United States. In the early years, they were sold in paper bags from large bins in the grocery stores. The crisps at the bottom of the bin weren't usually very crispy at all by the time the grocer sold them, a problem solved by the next great innovation.

In 1926, Laura Scudder, who worked in her family's crisp business, hit on the idea of selling the crisps in sealed bags. Scudder had her staff iron waxed-paper sheets into the shape of a bag and, ingeniously, iron-seal the top of the bags when full. The packet of crisps was born. The first British potato crisps were manufactured by a man called Carter in 1913. He reputedly discovered them in France , not the US , but they weren't available to the masses until Smiths Potato Crisps Company Ltd formed in 1920. Smiths was another family business. Mrs Smith washed, cut and fried the potatoes in the couple's North London garage. Frank Smith packaged them in greaseproof paper bags. The crisps were then sold from his pony and trap around London. He would also include a twist of salt 3 for flavouring. Crisps were so popular that within a year, the couple had to move to larger premises and employ 12 staff members. Smiths felt the pinch during the Depression and Frank Smith left the country to expand his business in Australia .

Things didn't look good, though, when the company went into voluntary liquidation in 1932. This could have been the last we heard of Smiths Crisps, were it not for Smith's friend and colleague George Ensor. Ensor purchased the company three months later and Smith's Crisps (Australia) were born - the leading shareholder was Smiths Crisps UK Ltd. The company thrived and during World War II it was rumoured that little blue bags of salt weren't the only things found in Smiths crisps. Apparently, the women packing the crisps would also sometimes pack little pieces of paper with their names and addresses on them to draw the attention of any lonely soldiers. Following the end of the War, production at Smith's had to be increased and crisp factories as we know them today began to take shape. Henry Walker was a very successful pork butcher from Mansfield. He moved to Leicester and eventually London. Things began to go wrong for Walker during the War - due to rationing , Walker's shop was picked dry by 10am each day. Things were getting tight for the small business. Henry and his managing director RE Gerrard realised that diversity was needed.

Since potatoes weren't rationed, crisps could be the future of the business. Facing bankruptcy in 1948, the ready workforce went into production in the upper floor of the meat factory at Oxford Street, Leicester and Britain's most popular crisp went into production. In 1947, a Scottish baker, William Alexander, was having similar thoughts about potato crisps and started to produce them when he had completed his early-morning baking shift. William named his crisps after the Golden Wonder potato, originating from the Arbroath area in Scotland . Golden Wonder was the first company to produce ready-salted crisps and dispense with the need for the little blue bag. They were also the first crisp company to introduce 'proper' flavour to crisps, with cheese and onion in 1962. Crisps didn't make it to Germany in a commercial sense until 1951, when Heinz Flessner started the Stateside Potato Chip Company with his wife Ella. The Flessners' market was mainly American soldiers based in Germany. Flessner packaged his crisps in glassine bags and hand-delivered them to US Army Post Exchanges.

Within a decade, Flessner had two factories operating full-time and was well-established in the consumer market. Heinz was a shrewd businessman and he arranged a meeting in Frankfurt with his American, British and Swiss associates to form an alliance. The Frankfurt Convention was historic: it was at this meeting that Flessner, Harvey Noss (USA), David Sword (UK) and John Zweifel (Switzerland) won approval for a European regional affiliate, which in 1956 became the European Snack Association , a trade association solely for the purpose of advancing savoury snacks. Savour the Flavour In the 1950s, crisp packets were none too reliable when it came to sealing in freshness. In order to combat this and keep the crisps crisp, the manufacturers packed them in sealed crisp tins. This practice continued until the manufacturers solved the problem in the early 1960s, just in time for the launch of flavours. When Golden Wonder introduced cheese and onion -flavoured crisps in the 1960s, the floodgates were opened and every crisp manufacturer began to search for the perfect flavouring for their crisps.

The ensuing search produced some popular results, including smokey bacon , prawn cocktail and Smith's response to Golden Wonder, salt and vinegar. The crisp market in the UK became increasingly competitive in the 1960s and 1970s, producing some very interesting flavours for the delectation of an increasingly demanding market. Such gems as tomato ketchup , Worcester sauce , Branston pickle and sausage 4 flavour have been fed to the masses over the years, but the most outlandish flavour ever has to be hedgehog . Yes, in 1981, Welsh pub-owner Philip Lewis began the manufacture of hedgehog-flavoured crisps. Lewis allegedly interviewed travelling gypsies, who apparently enjoy the occasional baked hedgehog, and took their advice on the taste and flavourings required. While the flavour did catch on, Lewis had to change his advertising from hedgehog 'flavoured' to hedgehog 'flavour' due to advertising standards, as the crisps did not actually include any hedgehogs. He later admitted that the hedgehog crisps were a faux pas. Crisps Today Walkers are today's market leaders in the UK, with sales topping an amazing £480million.

Their good fortune arose from their simple non-compliance with the industry norm. The crisp industry had a 'gentleman's' agreement which ensured their flavours would be easily recognised. For example, ready-salted crisps were sold in dark blue packets, salt and vinegar in light blue and cheese and onion in green. Walkers decided to throw the cat among the pigeons in the 1980s when they relaunched their product; they changed the colour of their packets to blue for cheese and onion and green for salt and vinegar. The resultant confusion led to a great increase in their sales of salt and vinegar. This was capitalised on by the recruitment of Gary Lineker in the 1990s to appear in their commercials. He appears as the face of Walkers crisps even today, amid the outrage about sporting heroes advertising 'junk' foods. Research has shown crisps to be of low nutritional value and high in fat and salt. While they are not recommended as a daily staple, they do seem to have become something of a lunchbox snack for school children. The British government was so concerned about our appetite for the crisp that a major advertising campaign was launched in an attempt to curb our enthusiasm.

On billboards across the country, a poster of a child drinking a five-litre bottle of oil with the tag 'What goes into crisps goes into you' was hoped to discourage the parents of the children 5 who consume a packet a day. Crisps Tomorrow With the rapid rise in popularity of the crisp, many additives such as food preservatives, artificial colouring and flavouring have become the norm. In an industry which produces goods around the clock with the emphasis on quality and flavour, a new trend is emerging. There has been an unexpected rise in interest and demand for hand-made crisps. The new hand-made crisps are free from the additives of the factory-produced items. This makes for easier marketing and a certain superiority over the mass-produced item. George Crum would surely be proud. To reflect the higher quality and price of hand-made crisps, the flavours do not include sausage and tomato or scampi. For the more refined palate, there are lamb and mint sauce, maple-smoked barbecue and seasonal delights such as blue stilton and port and cranberry, sage and thyme 6 . These crisps are available alongside the factory crisps at major supermarkets.

Manufacturers of hand-made crisps, such as Kettle Foods Ltd, are going even further in providing an organic range, with organically-grown potatoes fried in virgin olive oil - organic crisps for the new generation of more discerning customers. There is no doubt that the major crisp manufacturers will fight back with renewed advertising and the development of 'healthier' crisps, but in the meantime, a little of what you fancy does you good. 1 She was a member of the Huron tribe. 2 Crisps have always been known as chips in the US. 3 A little piece of blue paper containing a drop of salt and twisted to seal. 4 An h2g2 Researcher claims credit for suggesting this flavour to the Golden Wonder company around 1988. 5 It is estimated that almost half of UK children eat a packet of crisps every day, which translates (according to the government) to five litres of cooking oil per year. 6 Not to be confused with the Walkers Merry Crispmas range, which includes roast turkey with Paxo sage and onion flavour.

Martin Glenn, the man who made Gary Lineker face of Walkers crisps, is appointed new chief executive of Football Association | Daily Mail Online Martin Glenn, the man who made Gary Lineker face of Walkers crisps, is appointed new chief executive of Football Association Glenn replaces the FA's general secretary Alex Horne 54-year-old previously worked for United Biscuits, Birds Eye and Pepsi As Walkers chief executive he signed up Gary Lineker to promote them Glenn is a Wolves fan and a former Leicester City director comments The FA have appointed top businessman Martin Glenn as the new chief executive to replace general secretary Alex Horne. Glenn is joining the FA despite having only taken over as head of United Biscuits in 2013 following previous big jobs with Birds Eye, PepsiCo and Walkers. His biggest claim to fame in the sporting world is being responsible for signing Gary Lineker to promote Walkers Crisps, one of the longest running adverts ever and still going strong more than 20 years. Martin Glenn has been appointed as the new chief executive of the Football Association And 54-year-old Glenn has become a close friend of Lineker, who is sure to greet the appointment favourably.

Glenn, who has been linked with the FA job in the past, has a big interest in football as a Wolves fan and former Leicester City director. He is also a level one FA coach. Glenn said: 'I am incredibly proud to have been chosen to play my part in shaping the future direction of The FA. There are few more important and interesting places to work than Wembley Stadium and St. George’s Park and I am very much looking forward to meeting the staff and leading them into an exciting new period. 'I have coached football at grassroots level, have sat on the board of a Premier League football club and have spent my time on the terraces at Molineux where I have a season ticket. 'I hope this informs my work at The FA as we look to inspire everyone to be involved in what is the nation’s most watched and played team sport. 'I very much hope my personal experience of operating in highly competitive global markets will help The FA in its own drive to promote greater success for our all of our national teams in international tournaments.' FA Chairman Greg Dyke added: 'On behalf of The FA Board I am delighted with the appointment of Martin Glenn as Chief Executive Officer of The Football Association.

'He brings with him a wealth of experience as a CEO to what is an extremely important role in English football, and he will play a key part in helping us shape and deliver our new strategic priorities for the years ahead. 'I know, as a football fan, he will take great pride in the job and he will be an asset to The FA and will lead the organisation through a significant period of change. 'Martin came through a highly competitive process, and we are delighted that he has chosen to join us. He is a natural leader and I look forward to working with him.' Glenn signed up Gary Lineker as the face of Walkers crisps when chief executive of the company BIOGRAPHY The Football Association's new man at the helm, Martin Glenn, has a reputation as a man who takes risks - but risks that always pay off. Glenn, 54, joins the FA as chief executive after a stellar career in the food industry during which he signed up Gary Lineker to be the face of Walker's Crisps and, more controversially, killed off Captain Birdseye.

Both moves paid off handsomely - Walkers increased their market share from the mid-30s to 60 per cent, while the decision to replace the traditional cod fish finger with Alaskan Pollock was a significant and successful change of direction in the frozen food market in Britain. He first made his name working for Mars Petcare in the UK and Germany before moving to Walkers in 1992, where his Lineker-based success led to his appointment as CEO of the parent company PepsiCo UK. His connections also led Leicester to appoint him as a non-executive director for four years during the club's last spell in the Premier League. He stayed at Iglo until 2006 - and was shortlisted for the FA chief executive's job in 2005, but lost out to ITV's Brian Barwick - before moving to the Iglo Group where he stayed for seven years until he was snapped up by United Biscuits. In recent interviews he has insisted he is not a workaholic - apart from family (he has three children) he runs every day and indeed is a keen marathon runner, a regular three hours 30 minutes man.

Glenn will have the task of driving the England team towards the target laid down by FA chairman Greg Dyke of winning the World Cup by 2022, and his first big decision will be whether to extend manager Roy Hodgson's contract beyond the end of Euro 2016. One thing is for sure: whatever the risk, if he is convinced it is the right move, he will not be afraid to take it. MARTYN ZIEGLER, PRESS ASSOCIATION Restructure of Walkers crisps shifts much of its profits to tax haven in Switzerland | Business | The Guardian Close This article is 7 years old A curious thing happened to the UK profits of Walkers Snack Foods in 1999. They fell off a cliff, as did the UK tax bill that went with them. Walkers still manufactures its crisps in Leicester at the world's largest crisp factory, as befits the top brand in a country whose potato snack habit is one of the largest in the world. Its sales, boosted by that footballing symbol of middle England, Gary Lineker, have remained by and large as healthy as his image, despite nutritionists' best efforts.

And yet Walkers' UK profits took a dive from which they have not recovered. The explanation, the Guardian has discovered, was quite simple. Walkers had been "restructured" by its owners, the US transnational giant, Pepsico. This shifted much of its profits to a tax haven in Switzerland. In June 1999, Pepsico transferred ownership of its Walkers brands, built up in the UK over the decades since it first began frying in 1948, out of England and into a Swiss subsidiary, Frito-Lay Trading GMBH. Moreover, up to the most recent accounts, the Swiss company had still not actually paid Walkers for them. Walkers carried on making the crisps that millions of Britons eat daily at its sites in England. It also carried on employing roughly the same number of production workers, about 3,000, and its marketing still boasts that "we're proud our crisps are made from 100% British potatoes, and we love our home". But for all Walker's Britishness, its "intellectual property" and "business functions and risks" had quietly migrated to the low-tax canton of Bern.

The British factories were reduced from a major profit centre to mere contract manufacturers, paid a margin over their costs by Pepsico's Swiss trading company. Walkers on paper no longer owns at any point the raw materials or products it makes; it does not own the potatoes that go into the factory nor the crisps that come out. Its sales and marketing company does not own what it sells to the supermarkets and pub chains. It just collects commission like the Avon Lady. Pepsico's Swiss-registered entity owns the goods remotely instead. What has this surreal arrangement meant for the UK exchequer? The year before it happened, Walkers Snack Foods was turning over £469m. This generated profits in the UK of £91m and a tax bill of £28m to hand over to the British Revenue. But in 1999, the year the brands were sold, Walkers Snack Foods turnover almost halved, as did its profits, and the UK tax bill went down to £14.7m.

The original Walkers operation in Britain had by now been split into three separate components - the original manufacturing arm, Walkers Snack Foods; Walkers Distribution; and Walkers Snacks, a sales and marketing entity. Adding all their tax charges together, the Walkers total came to just £18.3m - nearly £10m less than the previous year's £28m. By 2000, the first full year after restructuring, the total UK tax contribution from the new group had plummeted further to just £11.4m. Profits were piling up in low-tax Switzerland, in what was presented as now essentially a Swiss-managed operation. The Walkers companies were said to be merely making and distributing the crisps, and collecting the money from UK supermarkets, on behalf of the real managers abroad. There were some strange features to the newly devised "sales and marketing" entity, Walkers Snacks. A large chunk of the old Walkers' turnover was allocated to it. The average pay of the 170 employees also allocated to it in 1999 was exceptionally high, suggesting some expensive people might work there.

But there turned out to be much room for argument with HMRC about just how "Swiss" the Walkers crisps operation had really become. In shifting a substantial chunk of the profits from its operations out of the UK to Switzerland in this way, Pepsico became one of the earliest adopters of the sort of business restructuring that Revenue sources now describe as the biggest threat to the UK tax base. Dozens of large companies have followed the Pepsico route. Tax authorities around the world struggle to keep up with them. It took two more years for the Revenue to blow the referee's whistle on Pepsico. By that time the UK tax bill from the restructured companies had shrunk to around £8m. Corporations, just like individuals, submit their returns in arrears. Walkers' auditors, KPMG, recorded the Revenue's challenge to its tax returns. "The tax authorities have queried a number of historical transactions," they said. However, the auditors added that "management are confident that the treatment which has been adopted is correct." Nevertheless, the company started making a provision in the next few years for a bigger tax bill but without disclosing it in its statutory accounts.

It did this "on the grounds that it might be prejudicial to the company's interests in its dealings with the tax authorities". Eventually, Pepsico did a deal, and gave around £40m back to Britain. But the dispute moved at glacially slow speed. It took until last October for a final settlement with HMRC to be agreed and revealed in the small print of the Walkers accounts. The UK had managed to claw back less than a third of what it might have received had an unchanged structure continued producing the same sort of level of UK profits and tax as Walkers Snack Foods had in 1998.

Invited to comment, New York-based Pepsico told us: "Pepsico manages its tax affairs in a prudent and lawful manner." Walkers Salt & Victory To Go On Sale, Profits To The LCFC Foxes Foundation Walkers Salt & Victory To Go On Sale, Profits To The LCFC Foxes Foundation Posted: Wed 11 May 2016 Author: Leicester City Salt and Victory Image by: Plumb Images Salt & Victory, created by Walkers Crisps to celebrate Leicester City’s title victory, will go on sale in shops, with all profits going to the LCFC Foxes Foundation.

- Salt & Victory from Walkers Crisps is to go on sale with local retailers in Leicester - All profits from the sale of the special commemorative packets of crisps will go to the LCFC Foxes Foundation - Walkers Crisps, the Club’s Legacy Partner, produced more than 30,000 packets for fans to celebrate Leicester City’s title win at Saturday’s game against Everton - Packets will be available from local retailers from Thursday 12 May Salt & Victory, created by Walkers Crisps to celebrate Leicester City’s title victory, will go on sale in shops, with all profits going to the LCFC Foxes Foundation. Special commemorative packets were given to City supporters attending the Club’s final Premier League game of the campaign last Saturday, courtesy of the Club’s Legacy Partner, but now their generosity is set to spread even further. Available from local retailers from Thursday 12 May, the celebratory packs feature the manager and players on the front, with the Walkers logo replaced with the word ‘winners’.

The LCFC Foxes Foundation raises money for a number of local causes, with fundraising since its launch totalling well over £1million, and this generous gesture from Walkers will go some way towards helping the Foundation reach it’s £2million target. Thomas Barkholt, Walkers Marketing Director, said:“We are incredibly proud of our Leicester heritage and everyone at Walkers is unbelievably excited about Leicester City’s success in the Premier League this season. So when Leicester City won the trophy, we wanted to do something really special to mark the occasion. “We created a commemorative, limited edition, ‘Salt & Victory’ packet of crisps to give away at the last home game of the season on 7 May. They were so incredibly popular that we were inundated with requests from Leicester fans wanting to get their hands on a packet. “As a result, we made the decision to extend production and make the ‘Salt & Victory’ packs available to retailers throughout Leicestershire.

We hope that Leicester fans will embrace the opportunity to get their hands on one of these celebratory packs and enjoy a little taste of ‘Victory’, whilst also supporting local charities.” Leicester City Commercial Director Ian Flanagan added:“This is a wonderful gesture from Walkers Crisps to not only give those supporters who weren’t able to get a pack on Saturday the chance to have one, but also to support the LCFC Foxes Foundation in doing so. “The Salt & Victory crisps added to a wonderful day of celebrations at the weekend, and it’s fantastic that thanks to Walkers, those celebrations can continue while at the same time giving back to the community through the work done by the LCFC Foxes Foundation.” The Salt & Victory packets follow on from the famous ‘Vardy Salted’ flavour produced to celebrate Jamie Vardy’s record-breaking goal streak against Chelsea earlier this season. Walkers also produced a limited edition flavour to mark City’s promotion to the top flight back in 2003, but after Wes Morgan and co. stunned the sporting world to win the league this season, the taste of Salt & Victory will be sweeter than ever.

For more information on the LCFC Foxes Foundation’s 2015/16 fundraising, click here . The Salt & Victory crisps added to a wonderful day of celebrations at the weekend. Ian Flanagan Salt & Victory, From Walkers Crisps Salt & Victory, From Walkers Crisps Posted: Thu 05 May 2016 Author: Leicester City Leicester City’s Premier League title triumph is being marked by Walkers Crisps with a brand new flavour – Salt & Victory! - Walkers Crisps to produce a limited edition ‘Salt & Victory’ flavour of crisps to mark Leicester City’s title triumph - Home supporters at City’s home game against Everton on Saturday will each receive a free packet - In total around 32,000 packets of ‘Salt & Victory’ will be given to home supporters - The Club’s Legacy Partner marked Jamie Vardy’s goal streak with a limited edition ‘Vardy Salted’ flavour earlier this season Leicester City’s Premier League title triumph is being marked by Walkers Crisps with a brand new flavour – Salt & Victory!

The Foxes will lift the trophy after Saturday’s clash with Everton at King Power Stadium, and thanks to the Club’s Legacy Partner, all home supporters attending the game will be given their very own limited edition pack. That’s an incredible 32,000 packets of crisps to be dished out to supporters at King Power Stadium from Walkers, just like they did to celebrate Jamie Vardy’s record-breaking goal streak against Chelsea earlier this season. Walkers also produced a limited edition flavour to mark City’s promotion to the top flight back in 2003, but after Wes Morgan and co. stunned the sporting world to win the league this season, the taste of Salt & Victory will be sweeter than ever. These special packets are NOT for sale in shops and have been made specially for Leicester City supporters attending the game. Related Articles 16 Jan 2017 Tickets Just £3 For FA... Leicester City Under-18s welcome Carlisle United to King Power Stadium in the FA Youth Cup on Wednesday 18 January (7pm kick-off) and Foxes fans can watch for just £3. 16 Jan 2017 £21.9 Million Jackpot On...

Don’t miss the biggest jackpot offering in the UK this Wednesday with a staggering £21.9 Million estimated to be won. 16 Jan 2017 Loan Round-Up: Lawrence... Winger Tom Lawrence took his tally to five goals in his last three appearances for Ipswich Town after netting a brace in the 3-2 win over Blackburn Rovers on Saturday. 16 Jan 2017 Fuchs: A Game Of Few... Foxes defender Christian Fuchs talks to LCFC TV after Saturday's 3-0 defeat to Chelsea in the Premier League... 16 Jan 2017 Mendy Seeks Big Reaction Papy Mendy wants Leicester City to react positively following Saturday’s 3-0 Premier League defeat to Chelsea. 15 Jan 2017 Mahrez Bags Brace For... Leicester City winger Riyad Mahrez scored a brace as Algeria came back from behind to draw 2-2 with Zimbabwe in their opening Group B fixture at the Africa Cup of Nations on Sunday.

'Crisps buoyed Britain in its darkest hour' - Telegraph Food and Drink 'Crisps buoyed Britain in its darkest hour' The crisp has been a favourite British snack for nearly 200 years - it's almost as if salt and vinegar are in our blood Crunchy delight: the Americans claim to have invented crisps, but the Brits know better Photo: Alamy By Steve Berry and Phil Norman 11:09AM BST 14 Jul 2014 Comments The potato crisp, or something very like it, has been around in this country for nearly two centuries. Dr William Kitchiner's early 19th century compendium The Cook's Oracle, enjoined readers to “peel large potatoes... cut them in shavings round and round, as you would peel a lemon; dry them well in a clean cloth, and fry them in lard or dripping.” Americans like to tell the tale of how chef George Crum invented potato chips as an angry response to a fussy diner and accidentally created a delicacy, but he wasn't born when Kitchiner's tome was published by the good folk at Robinson and Bent. As far as these things can ever be settled, the British got there first.

A century on, we'd become crisp-obsessed. Salt and vinegar was in our blood. London-born Frank Smith was the seventh son of a seventh son and, less dramatically but perhaps more relevantly, an apprentice greengrocer. Noticing his boss's sideline of frying up a few bags of potato crisps as a novelty for his customers, he took over the operation and expanded it, selling to other shops and especially pubs, where brewers welcomed their lucrative powers of dehydration. By 1913 he was turning out 1,000 bags a week, and in 1920, after he opened a dedicated factory in a disused Cricklewood garage, that figure rose to half a million. The crisp buoyed Britain in its darkest hour. During World War II crisps were packed into troop ships and sent off to fortify allied forces everywhere from Canada to Bombay. Portsmouth FC won the last FA Cup before the war on a daily diet of Smith's finest. With hostilities over, rationing led thousands of butchers and bakers to fry crisps to fill the gap in trade, trumpeting their affordability and “food value”.

They even tried to position them as a staple austerity ingredient alongside suet and brawn. Fictional radio matriarch Doris Archer published a cookbook advocating the use of “delicious Smith's potato crisps, crushed to farthing size” in everything from shepherd's pie to treacle tart. Related Articles Crisp maker triples sales despite Dragons' Den 'mauling' 10 Jan 2015 19 May 2013 Old favourite: Smith's was producing 1,000 bags a week by 1913 If crisp cookery never quite made it beyond the DIY buttie, the crisp itself became a gastronomic playground. Irish brand Tayto hold the claim to the first flavoured crisps, unleashing cheese 'n' onion in 1957, the opening salvo in a taste war that would reach its peak in the 1970s, as flavour laboratories sought to replicate the taste of everything from tandoori chicken to Bolognese sauce.

More often than not, this process used not a shred of the food it was trying to replicate - “crispy bacon” flavour, for instance, was created by the controlled burning of hickory sawdust. This secretive chemical voodoo didn't put the punters off; on the contrary, they clamoured after every lurid aromatic facsimile the labs could throw at them. A generation willingly mangled its taste buds on metallic pickled onion and electric prawn cocktail. Even the gourmet Jonathan Meades fondly recalls the sensory blitzkrieg of his first packet of Golden Wonder cheese 'n' onion in the summer of 1964. Smith's plain crisps were augmented with a pinch of salt wrapped in a twist of blue paper. When American food giant General Mills bought the company out in the 1960s, out went the twist. What was the point, reasoned the new owners, with the White Heat of technology forging a giddy variety of flavours, of this archaic and pointless ritual? They soon discovered the country quite liked archaic and pointless rituals.

The green ink flowed, newspapers harrumphed and finally, after a trial run in Lancashire, the blue bag – admittedly now more of a sachet than a twist – made a triumphant return. “Suddenly crisps are fun!” cheered the new retro packets, carefully avoiding mention of who took the fun away in the first place. A grand celebration was laid on in Covent Garden, with dray horses, brass bands and a sack race refereed by Michael Aspel. Another grand British tradition was restored. A retro packet from Scottish maker Golden Wonder While Smith's built a stronghold in the south of England, Scottish fryers Golden Wonder invaded the north with gigantic state-of-the-art factories that could transform an unpeeled potato into a “crackle fresh” cellophane bag of crisps in twelve minutes. They in turn faced stiff competition from proud northern manufacturers such as Burton's of Doncaster, Seabrook's of Bradford and, most formidable of them all, Tyneside heavyweights Tudor, whose Peterlee labs produced hot dog, curry, lamb 'n' mint, gammon 'n' pineapple, brown sauce, kipper and even chocolate flavour crisps to tickle robust Geordie palates.

(They did, however, draw the line somewhere. Flavours tested but never rolled out included mayonnaise, celery, peach, banana and passion fruit.) The exception to the wacky rule was the Leicester firm founded by butcher Henry Walker, which eschewed tongue-battering flavours and fancy shapes in favour of wooing cash and carries across the Midlands with a solid, reasonably priced product. This unglamorous pragmatism worked wonders, taking them out of the shadows and into pole position in the snack race by 1986, when Leicester's favourite son Gary Lineker, fresh from winning the Golden Boot in the Mexico World Cup, introduced one of their beef 'n' onion crisps into his amiably grinning maw and launched a marketing colossus. Walker's ruthlessly devoured its rivals, including the mighty Smith's, finally forcing the British people to submit to its unorthodox use of green livery for cheese 'n' onion flavour. King of the crisps: Walkers The 21st century has seen the crisp world in tumult. The Americans have had the last laugh, buying up Walker's and exporting the concept of the gourmet crisp.

Flavour mania has returned, with haggis and chicken balti flavours appearing almost weekly. The country troughs its way through an estimated six billion bags annually. The crisp is, according to the Savoury Snacks Information Bureau, “indisputably an integral part of British culture,” a statement few would dispute, chiefly due to the fact that we actually have a Savoury Snacks Information Bureau. A Brief History of Crisps by Steve Berry and Phil Norman is available as an ebook, £1.99, from Amazon from July 17

Question: In which city were Walker's Crisps first made
Answer: Leicester