The Biggest List of Financial Slogans Ever The Biggest List of Financial Slogans Ever 5 Comments By Jeffry Pilcher, CEO/President & Publisher of The Financial Brand Slogans, taglines, mantras, catchphrases, positioning statements, rallying cries. Call them what you will, but countless financial institutions have them. Banks, credit unions, insurers and credit card companies — all of them vying for a small piece of consumers’ minds with a (hopefully) pithy piece of language. Here is the largest collection of financial slogans you’ll find anywhere. Interesting and noteworthy slogans have been highlighted. This list includes both past and present slogans. [Editor: All slogans are ™ or ® by their respective owners. This compilation is © 2008 by The Financial Brand. See also, The Comprehensive Guide to Financial Slogans .] Abbey National Bank – Because life’s complicated enough. Abbey National Bank – Get the Abbey habit. Abbey National Bank – Investments with Abbey endings. Abbey National Bank – More ideas for your money. Abbey National Bank – Turning banking on its head. ABN AMRO Bank – Making more possible. Absa Bank – Today. Tomorrow. Together.

« ARTICLE » Achieva Credit Union – Dream it. Achieve it. Addison Avenue FCU – We listen. You prosper. Afena Credit Union – We’re already there. AIG – We know money. AIG – The strength to be there. Air Force FCU – A higher financial altitude. Al Hilal Bank – It’s all about you. Alliance & Leicester – Now that’s a real plus! Allianz – Insurance solutions from A to Z. Allianz – The Power on Your Side Ally Bank – Straightforward. « ARTICLE » Alipine Bank – A bank you actually like. Allstate – You’re in Good Hands AltaOne FCU – Reach new heights. Amcore Bank – Making It Easy for You American Eagle FCU – The right way to go. American Express – My life. My card. American Express – Do more. American Express – Don’t leave home without it. American Express – OPEN American State Bank – Banking for you. Amica – We keep our promises to you. Amplify FCU – Bank less. Live more. AmSouth Bank – The relationship people. Anchor Bank – Banking beyond the ordinary. Apple Bank – We’re good for you.

Arizona State Credit Union – One State of Mind. Aviva – Taking care of what’s important. Aviva – Forward Thinking Astoria Federal Savings – Putting people first. ANZ – The better we know you, the more we can do. B Pay – Easy as can B Bank2 – Twice the Bank Bank of America – Bank of Opportunity Bank of America – Embracing Ingenuity Bank of America – Higher Standards Bank of New Zealand – Bank Smarter Bank of the Philippines – We’ll take you farther. Bank of Westport – Get the attention you deserve. Bank of the Southwest Credit Union – True to you. Bank of the West – Getting Bigger by Acting Smaller BankWest – Happy Banking « ARTICLE » BankUnited – It’s a local thing. Barclays – Now there’s a thought. Barclays – Fluent in finance. Bancorp South – Right where you are. Bay Fed Credit Union – A richer journey. Beacon Credit Union – Guiding the Way BECU – More than just money. Beneficial Bank – Starting now BB&T – There’s opportunity here. BNP Pariba – The bank for a changing world. BNZ – Better off. Bridgewater Credit Union – Where membership matters.

Bridgeway FCU – Spanning life. Capital One – What’s in your wallet? Capitol Federal – True Blue for over 110 years Central Star Credit Union – Shining Solutions Charles River Bank – smooth banking ahead Chase – What matters most. « ARTICLE » Chase – Your Choice Your Chase Charter Oak Credit Union – Relationships beyond banking CIBC – For what matters. Citi – Let’s get it done. Citi – Live Richly Citizens Bank (a) – Not your typical bank. Citizens Bank (b) – Bank Your Own Way Citizens Republic – Let’s make it happen. City National – The way up. CoastHills FCU – Bank among friends. Colonial Bank – You’ll like it here. Commerce Bank – Ask. Listen. Solve. Companion Credit Union – We’re listening… Compass Bank – Just a little better. CommSec – Better together. « ARTICLE » Community Bank of Pleasant Hill – Where Your Future Shines! Community Credit Union of Florida – Clearer. Smarter. Brighter. Better. Community Resource Credit Union – Your better choice. Continental Savings Bank – Money. Wise. Copperfin Credit Union – Enjoy life’s possibilities.

« ARTICLE » County Bank – Times are tough. « ARTICLE » Credit Union of Southern California – Committed to Worldclass Service Darby Bank – A refreshing change in banking. Deepwater Industries FCU – Your financial anchor. Deutsche Bank – A passion to perform. Discover Card – It pays to Discover. Discover Card – Brighter. Downey Savings – The Friendlier, Easier Place to Bank e Federal Credit Union – Envision More! EastWest Bank – Your Financial Bridge Eclipse Bank – A fresh way to bank. Edward Jones – Making Sense of Investing Egg – Let’s sort money out. El Banco Deuno – The new bank for the new Mexico Elevations Credit Union – Your partner to new heights EvergreenBank – Where you know your banker and your banker knows you. Fairless Credit Union – Exceeding Your Expectations Everyday. FedChoice FCU – Altogether Better Fifth Third Bank – The things we do for dreams. Fifth Third Bank – The only bank you’ll ever need FirstBank – Stability Strength Safety First Banking Center – Hometown banking at its best. First Citizens Bank – We value relationships. First Citizens – We’re on it.

First Credit Union – Feel Valued – Be Rewarded First Federal – You’re First First Horizon – All Things Financial First Market Bank – Bank Smart. Bank Happy. First National Bank – One with You. First Tech Credit Union : think forward First Tennessee – Powering your dreams Fitzsimons Credit Union – It Fits You Flagler Bank – That’s the Flagler edge! Flagstar Bank – The new wave in banking. « ARTICLE » Florida Commerce Credit Union – Committed to You! Fortis – Solid partners. Flexible solutions. Frost Bank – We’re from here. « ARTICLE » GEICO – So easy a caveman can do it. Goldman Sachs – Our client’s interest always comes first. GTE Federal Credit Union – Let’s get going. Grow Financial FCU – More in Return. Hampden Bank – A Brighter Idea. Hancock Bank – Follow the Light. Harbor Credit Union – All you need is us. Harris Bank – WE’RE HERE TO HELP. HSBC – The world’s local bank. « ARTICLE » Huntington – A bank invested in people. Hudson City Savings Bank – Bank on Better Values Hyperion Bank – Experience Banking in HyperDrive Industrial Credit Union – It pays to be a member.

IndyMac – Raise your expectations IBC Bank – We Do More ING Direct – Save Your Money Interra Credit Union – Times change. Values don’t. Intrust Bank – Yes you can iQ Credit Union – Financial intelligence pays off. John Hancock – The future is yours. Johnson Bank – We’ll treat you like family. JP Morgan Chase – The right relationship is everything. KeyBank – The solution is Key. KeyPoint Credit Union – Get more. That’s the point. KeyPoint Credit Union – Build Your Net Worth. Kiwi Bank – It’s ours LA Firemen’s Credit Union – Yeah, we get it. Lakeland Bank – INTERESTED INVESTED INVOLVED in you! Legacy Credit Union – A legacy of service. Legacy Community FCU – Where you should be. Lehman Brothers – Where Vision Gets Built Lincoln Financial Group – Hello future. Lloyds TSB – For the journey Lockheed FCU – A more rewarding relationship. Mazuma Credit Union – We’re all about you. Meridian Trust FCU – Today. Tomorrow. For a lifetime. Merrill Lynch – Total Merrill Merrill Lynch – We see your financial life in total.

Merrill Lynch – Be Bullish Metro Bank – Moving You Forward M&I Bank – Banking the way it was meant to be. M&T Bank – Understanding what’s important Macquarie Bank – Forward thinking. Mastercard – There are some things money can’t buy. For everything else, there’s Mastercard. Mastercard – Priceless. Mellon Financial – The Difference is Measurable Metlife – Have You Met Life Today? Metlife – For the if in life. Metlife – Get Met. It pays. Midland Bank – The listening bank. MilePost Credit Union – Your goals. Your path. « ARTICLE » Mission FCU – Banking smarter. That’s your mission. Mountain High FCU – Our Highest Interest is you! Morgan Stanley – One client at a time. Morgan Stanley – World Wise Mutual Bank – Go ahead…live a better life! NAB – A little word for a big life. National City – Banking Made Simple National City – It’s not just banking. It’s National City. Nationwide – Nationwide is on your side. Natwest Bank – Another way. Natwest Bank – To save and invest, talk to Natwest. Navigant Credit Union – Enjoy life’s journey.

New York Life – The company you keep. NewAlliance – Capital ideas. Human values. Norwich Union – Ready for tomorrow? Make sense of it all with Norwich Union. Norwich Union – Let us quote you happy. Norwich Union – Together we’re stronger. Northwest Savings Bank – Where People Make the Difference Northern Trust – What really matters. Numerica Credit Union – Hometown banking. Real value. Numerica Credit Union – We might just be what you need. O Bee Credit Union – Refreshingly Familiar. OnPoint Credit Union – Real. Smart. Value. Pentagon FCU – Superior Rates. Proven Service. Pacific Life – The power to help you succeed. Planters Bank – All About You! Plus4 Credit Union – Count on it. PNC Bank – Leading the way. « ARTICLE » Point Loma Credit Union – Guiding you to your future. Power Financial Credit Union – Great rates. Smart banking. Provident Bank (NY) – Connecting People with Opportunities Provident Bank (DC) – Just the right size for you. Prudential – Get a Piece of the Rock Prudential – Strength of Gibraltar Prudential – Growing and Protecting Your Wealth RBC – Let’s do something giant.

« ARTICLE » RBC Insurance – First for you. Red Canoe Credit Union – Your dreams. Our passion. Red Crown Credit Union – It’s not just service. It’s personal. Regions Bank – It’s time to expect more. Rivermark Credit Union – Banking unbound. Royal Bank of Canada – The helpful bank. Regions Bank – It’s time to expect more. Royal Bank of Scotalnd – Where people matter. Royal Bank of Scotland – Make it happen. SAC Federal Credit Union – Better Banking. Schwab – Talk to Chuck. Scottrade – More broker for your money. Scotiabank – Life. Money. Balance both. Scotiabank – You’re richer than you think. Security Bank – Managing Together, For Tomorrow Service 1st Credit Union – Friends you can bank on. Sharebuilder – Investing made easy. Sharonview FCU – With us…it’s personal. ShoreBank – Let’s change the world. Skyebank – Expanding your world. Southern Missouri Bank – The Southern Hospitality Bank SouthTrust Bank – You’re not just another customer. We’re not just another bank. Sovereign Bank – America’s Neighborhood Bank Standard Bank – Simpler. Better. Faster.

Standard Bank – Inspired. Motivated. Involved. Star Financial Bank – The Perfect Fit. State Farm – Like a good neighbor, State Farm is there. Sterling Savings Bank – The Perfect Fit Bank. Sterling Savings Bank – Now More Than Ever. SunTrust – How can we help you? SunTrust – Seeing Beyond Money SunTrust – Live Solid. Bank Solid. Susquehanna – A smarter way to money. Sydney Credit Union – More generous banking. T. Rowe Price – Invest with confidence. Taleris Credit Union – Value. Service. Excellence. TD Bank – America’s Most Convenient Bank « ARTICLE » TD Canada Trust – Banking can be this comfortable. TD Waterhouse – Wealth of Experience Thrivent – Let’s thrive. TIAA CREF – Financial Services for the Greater Good Toronto Dominion – The Bank Where People Make the Difference Transamerica – The power of the pyramid. TruGrocer Credit Union – Just for you. Trustmark – People you trust. Advice that works. TruWest Credit Union – Going your way. TSB Bank – You first. U.S. Bank. – Five Star Service Guaranteed U.S. Bank – Yes, the future looks brighter with US U.S.

First Credit Union – NOT A BANK UBS – Here today. Here tomorrow. Union Bank of California – Invest in you Union Planters Bank – SOLUTION: Union Planters Bank. United FCU – We’ll get you there. USA Federal Credit Union – 180° from banking. USA Federal Credit Union – Get there. Start here. USAA – We know what it means to serve.” Utah First Credit Union – Help you can bank on. Utah First Credit Union – Different by design. Vancity – We All Profit Vantus Bank – It’s that simple. Via Credit Union – Success takes direction. Visa – It’s everywhere you want to be. Visa – Life takes Visa. Visterra Credit Union – Truly you. Wachovia – Uncommon Wisdom Washington Mutual – More human interest. Washington Mutual – The friend of the family. Watermark Credit Union – You can count on us. WaterStone Bank – It’s all here for you. « ARTICLE » Webster Bank – We Find a Way Wells Fargo – The next stage. West Bank – Decidedly Different.

30 of the Best Advertising Slogans - Superdream 30 of the Best Advertising Slogans Advertising Posted Friday, 4th January, 2013 30 of the Best Advertising Slogans The secret to a winning advertising campaign often lies with a great slogan. It is these catchphrases and straplines that your customers remember. In fact, some of the best are used in normal conversation every day. A great advertising slogan does more than get people talking about your brand though – it brings it to life. Here are 30 of our favourites for your inspiration: 1. McDonalds – “I’m Lovin’ It” Simple, effective, and so successful Justin Timberlake released it as a song . The “I’m Lovin’ It” slogan is one of McDonalds’ most popular and long standing advertising straplines. It ties in really well with the company’s brand values, and sticks in peoples’ minds. Coupled with their signature advert style, this helps create a winning campaign every time. 2. KFC – “Finger Lickin’ Good” Much like its Fast Food rival, KFC’s long standing advert slogan reflects the company’s values.

“Finger Lickin’ Good” tells the audience that the chicken tastes great. This is exactly what you want from a fast food restaurant. 3. Subway – “Eat Fresh” Subway has been really clever with its strapline. Fast food is notoriously bad for you, so in a bid to position themselves as more ‘healthy’, this tagline was born. The “Eat Fresh” slogan lets audiences know their sandwiches – and the fillings – are always fresh and freshly prepared. Coupled with the yellow and green branding, this was a really smart move. 4. Kit Kat – “Have a Break, Have a Kit Kat” A lunch box favourite of kids (and Superdreamers!), the iconic Kit Kat slogan is one that has stood the test of time. Used in both printed and television adverts, the “Have a Break…” tagline reflects how quick and easy the wafer bar is to eat. It is simple, and easy to remember – much like the company’s red and white branding. 5. Heinz – “Beanz Meanz Heinz” “Beanz Meanz Heniz” has often been voted the best advertising slogan, and it is easy to see why.

Not only does it mention the brand name, and keep things short and sweet; it plays on the brand name and the product. The tagline tells audiences if they want baked beans, their best choice is the Heinz brand. 6. Skittles – “Taste the Rainbow” Skittles have used their “Taste the Rainbow” since 1994. This simple slogan works because it perfectly reflects the product. The sweets themselves feature a variety of colours – a rainbow. This tagline ties in with the company branding, which features a rainbow on the sweets packaging. 7. Rice Krispies – “Snap! Crackle! Pop!” Snap, Crackle and Pop have been synonymous with the Rice Krispies brand since the 1930’s. And as well as being great mascots, the onomatopoeic gnomes make for a great and long lasting slogan. The cereal is said to make a “snap, crackle, pop” noise when milk is added. And even if it didn’t this campaign has been hugely effective for Kelloggs. 8.

Kelloggs Frosties – “They’re GR-R-R-reat” Tony the Tiger has been the Frosties mascot since the very beginning, and he is famous for uttering the elongated catchphrase “They’re Gr-r-r-reat!”. This ad slogan works because it appeals to the brand’s target audience of children, and shows that breakfast can be delicious. A lifespan of over 50 years shows just how effective it is. 9. Dr Pepper – “What’s the Worst That Could Happen?” Introduced in 2009, the “What’s the Worst That Could Happen?” campaign was a great success for soft drink Dr Pepper. The catchy song that featured on the adverts and the humour they used helped make them memorable and effective. Dr Pepper knew its brand, and knew its audience. That’s why this campaign worked so well. 10. Red Bull – “It Gives You Wiiiings!” Red Bull has used the metaphor “It Gives You Wings” as its slogan for many years. The reason this advert has worked – and lasted so long – is because it is clever. It tells the audience that the drink really will give you an energy boost. The ad slogan is a great example of marketing at its best.

11. Typhoo – “You Only Get an ‘OO’ With Typhoo” Tea brand, Typhoo have featured a number of slogans in their advertising over the years. One though, sticks in people’s minds and is still being used today. “You Only Get an ‘OO’ With Typhoo” represents how relaxing and enjoyable a good cup of tea is. 12. Carlsberg – “Probably the Best Beer in the World” Carlsberg beer is another brand that knows its audience inside and out. With adverts geared towards males, the “Probably the Best Beer in the World” slogan works. Coupled with clever advertising and an interesting use of words – “probably” isn’t 100% definite and still implies choice – Carlsberg’s adverts are always a huge hit. 13. Tesco – “Every Little Helps” Supermarket Tesco are famed for their low prices, and their huge stock list. Their main ad strapline “Every Little Helps” perfectly reflects this, and has been used in printed and television marketing for many years. Again, this three word tagline is one of the most memorable and effective. 14.

John Lewis – “Never Knowingly Undersold” Department store John Lewis is known for its high quality and high standards. That’s why the tagline “Never Knowingly Undersold” works so well. It tells prospective customers that they can trust the store, and will always get the best product and service. This is a simple and subtle way of bringing brand guidelines into the slogan. 15. Maybelline – “Maybe She’s Born With It, Maybe It’s Maybelline” Cosmetic brands always have really memorable slogans and adverts, and Maybelline is no different. The “Maybe She’s Born With It…” campaign is promoting natural beauty. It tells women that their products will help them enhance this beauty. Glossy adverts and whimsical backdrops all add to this allusion of perfection. 16. L’Oreal – “Because You’re Worth It” Another cosmetics brand making women feel fabulous is L’Oreal. The “Because You’re Worth It” campaign has been used for many years now and it works. It tells the audience that they deserve to treat themselves and make the best of themselves. Recently, adverts have featured the slogan “Because We’re Worth It”.

This helps women feel the same as the celebrities endorsing the products. 17. Max Factor – “The Make Up of Make Up Artists” Max Factor is a higher end brand of makeup than the aforementioned. This is reflected in the advertising slogan. By telling women this is the brand makeup artists use, Max Factor instantly becomes a brand that can make a difference. This clever marketing strategy is carried through in the television adverts, to reinforce the slogan. 18. De Beers – “A Diamond is Forever” Coined in 1947, the De Beers tagline has often been named one of the best ever. Those four simple words perfectly reflected the high end nature of the product and the company. It was a metaphor for everlasting love; telling audiences that buying these gems would cement their relationship forever. 19. Nike – “Just Do It” Nike’s “Just Do It” advertising slogan is probably one of the most famous in the world. First introduced in 1988, the infamous tagline has featured on all of the brand’s advertising since. It reflects the ‘no nonsense’ approach the brand has to its products. It also encourages audiences to get out there, and get active. 20.

HSBC – “The World’s Local Bank” In a move to unite its global operations, HSBC announced in 1999 that they would use one, universal logo. This move was further cemented with the introduction of their latest advertising slogan. The “Local Bank” tagline promotes trust; something which the banks certainly need to promote at the moment. 21. Ronseal – “It Does Exactly What it Says on the Tin” DIY is often seen as stressful and complicated. To counter this, Ronseal introduced their key strapline to show just how ‘no nonsense’ and simple it can be. This perfectly appeals to their target market, and helps keep the branding simple. 22. Energizer – “It Keeps Going, and Going, and Going…” Energizer looks to be positioning itself as the leader in the long lasting battery market with their latest advert tagline. Coupled with their bunny mascot who is running errands, the strapline tells audiences exactly why they should purchase from this brand. 23. MasterCard – “For Everything Else, There’s MasterCard” MasterCard’s clever slogan tells audiences that it can be used for everything.

Simple, powerful, and effective; this advertising tagline appeals to shoppers of all kinds. This is a clever move by the brand. Rather than targeting one niche, they cleverly appeal to everyone with one simple strapline. 24. Audi – “Vorsprung durch Technik” Audi’s infamous slogan – roughly translated as “advancement through technology” – is another that has been recognised as one of the greats. It perfectly reflects the high end nature of the car, and tells customers that they will always receive the best vehicle. It also helps position Audi as being at the forefront of technological advances, and passing these on to their customers. 25. Jaguar – “Grace, Space, Pace” Another three word slogan – can you see a pattern?! – that perfectly encompasses a brand and its values. This advert tagline tells audiences exactly what to expect from a Jaguar car. By using three powerful adjectives associated with high quality, this phrase helps to reinforce the brand values and encourage people to make a purchase. 26. Zurich – “Because Change Happens” Insurance company, Zurich, has cleverly used their tagline to tell audiences why they should be insured by them.

The company is telling its audience that, when they need them, they will be there – just as long as they have insurance. It is simple, powerful, and perfectly reflective of the product. 27. Panasonic – “Ideas for Life” Electrical retailer Panasonic’s advertising tagline encompasses everything they are about. “Ideas for Life” tells the audience that whatever they need, a Panasonic product is the perfect choice. Again, this is strong slogan that works for the company and its product. 28. Google – “Don’t be Evil” Search engine giant, Google has a slogan but it is a little less well known. Their “Don’t be Evil” tagline was to promote ‘white hat’ SEO (search engine optimisation) techniques. However, there has been some debate as to whether it is still relevant. 29. Apple – “Think Different” Apple is known for pushing the boundaries of technology, and always coming up with new and exciting ideas. That’s why the “Think Different” tagline works so well for them. It tells customers that they are buying into a lifestyle and are at the forefront of technology. 30. Superdream – “Dream Bigger” Finally on the list is us!

Our tagline “Dream Bigger” reflects exactly what we’re about. We dare to think outside the box and produce creative designs that wow your customers and tell your brand story. No task is too big, and we’re always looking for new and exciting projects to embark on. Get the latest on our quest to defeat normal. Email* BBC NEWS | Business | Probably the best corporate slogan... Probably the best corporate slogan... By Gavin Stamp Slogans can become synonymous with their products Brand identity is something all companies worry about, particularly at World Cup time. Billions are being spent on advertising around the world's biggest sporting event, most of it in the name of brand awareness. One way companies are trying to attract and retain our attention is through memorable corporate slogans. These catchphrases are designed to sum up the essence of a business in a way that will stick in the mind and trip off the tongue. Marketing professionals say a corporate slogan must be concise and distinctive, encapsulating a basic "promise" to a company's users. Set in stone People will judge companies against their slogans and will treat them harshly if they don't live up to it, according to Interbrand's Graham Hales.

"This thing needs to be chiselled in concrete outside a firm's headquarters," he says. If it somehow expresses the big idea of an organisation, it can be very useful Robert Jones, Wolff Olins "As soon as a company does not substantiate this or fails to deliver against it, then they are on the road to ruin." Some are more sceptical about the power of a few words to excite people and to win their loyalty. Robert Jones, from brand experts Wolff Olins, says media-literate consumers rarely take claims about what firms stand for at face value. "If it somehow expresses the big idea of an organisation, a slogan can be very useful," he says. "If it doesn't, consumers will see through it and discard it." To get a sense of what makes an effective slogan, Graham Hales and Robert Jones cast their critical eyes over some well-known examples. Simon Edwards, Cobra Beer's marketing director, lent a hand. PROBABLY THE BEST...IN THE WORLD (Carlsberg) Probably the best pub team... History: First used in the 1970s, the "probably the best" line has evolved in many different directions over the years. What is Carlsberg saying?

Carlsberg drinkers are successful but enjoy laughing at themselves. Expert opinion: Carlsberg's slogan has resonated down the years, Graham Hales says, but has also put a bit of strain on the product. "The contemporary ads - like probably the best flatmate - have taken the concept into new territory and taken the pressure off Carlsberg of terms of it being probably the best lager in the world." "That is a very difficult thing to claim or substantiate." Impact verdict: Still refreshing History: Tesco wants to help its customers save money Popularised by Prunella Scales in a series of 1990s ads, the slogan has been a footnote to Tesco's huge growth. What is Tesco saying? Tesco works hard for its customers, making their lives that bit easier in terms of cost and convenience. Expert opinion: Tesco has hit the mark, Simon Edwards believes. "It includes a promise but also gets across what the company is about and gives an indication of its character," he says. It also acts as a daily reminder of Tesco's roots and its purpose, he says.

"It serves as a good guide to Tesco staff that no matter how big the company is they need to think at the same level as every single person walking through the door." Impact verdict: Customer friendly SEE WHAT YOU CAN DO (02) Communication is crucial to 02 History: O2 adopted the phrase in 2002 after changing its name from BT Cellnet. What is 02 saying? O2 users are empowered by their phones and use them to do lots of different things. Phones are a symbol of their personal identity. Expert opinion: O2 is trying to redefine what people can do with their phones, Simon Edwards says, while hinting that it is different from its rivals. "There is less emphasis on being a mobile phone company and more on what you can do and create. "It is relevant and motivating. You are going to look at them and what they are offering differently." Impact verdict: Clear signal THE POWER OF DREAMS (Honda) Honda boss Takeo Fukui knows the power of slogans History: The slogan has been in use for a couple of years. What is Honda saying? Our drivers are concerned about performance but also look for other things in their choice of car.

They want to be taken on a journey and experience something different. Expert opinion: "The concept goes beyond the four wheels and badge of a car and reflects more closely on how and why they create cars," says an impressed Graham Hales. But it requires the firm to make mould-breaking vehicles. "They can't build standard commoditised cars," he adds. "There has to be a dreamlike quality to what they produce." Impact verdict: Road worthy McDonald's hired rock stars to promote its new slogan in 2003 History: Launched in 2003, the slogan was part of a plan to revitalize the business and show it was in tune with its customers. What is McDonald's saying? McDonald's restaurants are places for people to hang out and have fun. Our customers live full, healthy lives. Expert opinion: This one leaves Simon Edwards rather cold although he admits he is not a regular McDonald's customer. "Its aim is obviously to stress personal enjoyment although that doesn't really come through to me." However, he says the fast-food firm is right to try and challenge negative perceptions of itself. "If brands are to remain multinational they have to constantly look at what is expected to them." Impact verdict: Off the menu?

NEVER KNOWINGLY UNDERSOLD (John Lewis) Spedan Lewis helped coin the company's famous price promise History: Spedan Lewis adopted the price pledge - which commits the company to match the prices of local rivals on standard goods - in 1925. What is John Lewis saying? John Lewis offers good value and is honest and open in its relationship with shoppers. Expert opinion: This is strictly a price guarantee rather than an advertising slogan, although the business is closely identified with it. Robert Jones is intrigued by this but feels slightly uncomfortable. "It is a very peculiar phrase, very idiosyncratic. "I think John Lewis could have a more interesting slogan which reflects their special nature as an organisation." Impact verdict: Underselling itself? BE THE BEST (The British Army/Territorial Army) The slogan has been on the march since 1994 History: The slogan was first used in 1994. What is the Army saying? The Army can help you realise your potential and stand out from the crowd. Expert opinion: Robert Jones' initial reaction to this slogan is positive. "It has two meanings - it is both an invitation and a challenge," he says.

Despite warming to the idea, he is uncertain about the impact it has had. "It is striking but I don't think it has embedded itself in the national imagination." Impact verdict: Attention grabbing THE WORLD'S LOCAL BANK (HSBC) HSBC is conveying different messages about its size and attitude History: This first appeared in the 1990s. What is HSBC saying? We are big with branches all over the world but we know countries inside out and are sensitive to local customs. Expert opinion: With one of the world's largest advertising budgets, HSBC has spent millions on spreading this message across the globe. Yet, Robert Jones is not totally convinced about its value. "It sounds like a boardroom corporate strategy," he says. "It doesn't sound like an invitation to consumers. "There is no obvious reason why you should move your account to HSBC because it is the world's local bank." Impact verdict: Not yet a banker BECAUSE YOU'RE WORTH IT (L'Oreal) L'Oreal tweaked its well-known slogan two years ago History: The slogan succeeded the long-standing "because I'm worth it" tag in 2004 amid concerns that the former was too materialistic. What is L'Oreal saying?

Looking good and feeling great are the most important things in life. No-one should stint on their personal appearance. Expert opinion: Robert Jones is sceptical about this, while acknowledging that it is very catchy and endlessly repeatable. "It is just a verbal jingle. I don't think anybody really thinks that it means anything. "It does get under your skin but I don't think it communicates very much." Impact verdict: Is it worth it? DOES EXACTLY WHAT IT SAYS ON THE TIN (Ronseal) David Cameron is one of this slogan's many admirers History: First seen in 1994, this slogan for quick-drying varnish is the one against which all others are often judged. What is Ronseal saying? This product works, no questions asked. Expert opinion: "It encapsulates everything you need to know about the brand," says Graham Hales. "It works from a hidden truth about the DIY market - that a lot of people are blissfully confused - and helps demystify it. "The Ronseal promise is extremely valid and it works.

It has a fantastic clarity to it." Impact verdict: Still doing the job 170 Catchy Bank Slogans and Popular Taglines | BrandonGaille.com 170 Catchy Bank Slogans and Popular Taglines 170 Catchy Bank Slogans and Popular Taglines Jun 27, 2013 The follow list outlines 170 catchy bank slogans from around the world. These taglines focus on customer service and building consumer confidence. Hum Hai Na (We are there for you). A Bank and popular at the same time. A century of global services. A passion to Perform. Abbey. More ideas for your money. ABN AMRO. Making more possible. ABSA. Today. Tomorrow. Together. ABSA. Your 1st choice in home loans. Advice you can bank on. AFLAC. Without it, no insurance is complete. American Express. Do more. Amica. We keep our promises to you. AMP. Have the life you want. AmSouth. The relationship people. Are you in good hands? Ask about it at work. Aviva. Taking care of what’s important. AXA. Be life confident. Bank of America. Higher Standards.

Banking on its head. BankSA. The bank of South Australians. Barclaycard. The key. Baron Mortgage Corp. Your lender for life. Because life’s complicated enough. Because the Citi never sleeps. BNP Paribas. The bank for a changing world. Bottom line, a better value. Bringing people and homes together for over 50 years. Britain’s best business bank. Cash if you die. Cash if you don’t. Centurion Bank. We value your time. Chase. The right relationship is everything. Citi. Live Richly. Come and talk to the listening bank. Commerce Bank. Ask. Listen. Solve. Commerzbank. Ideas ahead. COOP. The clean Swiss bank. Could be cheap. Could be expensive. Visa. All you need. Credit Suisse. 360° Deutsche Bank. A passion to perform. Dexia, the bank for sustainable development. Diners Club. The card is key. Do you know me? Don’t judge too quickly. We won’t. Don’t leave home without it. Dresdner Bank. Advice you can bank on. Ease your cost of living. East/West Mortgage.

“We put people into homes!” Embracing ingenuity. EvergreenBank. Where you know your banker and your banker knows you. Farmers. Gets you back where you belong. Fluent in finance. Fortis. Solid partners, flexible solutions. Garanti Bank. The Bank in Your Mind. Get a little extra help from the Halifax. Get a piece of the rock. Get met. It pays. Give your child an advantage for life. Go ahead. You can rely on us. Guardian. Enriching the lives of people we touch. Halifax. Always giving you extra. Have you met life today? Helping your plan for tomorrow… today. Higher standards! How can we help you? HSBC. The world’s local bank. I just saved a bunch of money on my car insurance. If there’s a corner, we’re around it. iKobo, person-to-person money transfer. ING Direct. Save Your Money! Insuring over fourty million people worldwide. Insuring your future… Today. New York Life. The company you keep. Not Your Typical Bank. Now there’s a thought. Our business is the American dream. Our quest to make banking better starts here. Quality in everything we do. Ready for tomorrow?

Make sense of it with Norwich Union. Santander. Value from ideas. Scotiabank. Life. Money. Balance both. SunTrust. How can we help you? The bank that likes to say Yes. The businessman’s passport. The company To remember for life. The critical difference. The fastest way to send money – worldwide. The future chooses Carte Bleu Visa. The Nation Banks On Us. The people in the pyramid are working for you. The power to help you succeed. The right relationship is everything. The Thinking Behind the Money. The whole world in one bank. There are some things that money can’t buy. For everything else there’s MasterCard. Think what we can do for you. To save and invest, talk to NatWest. Together we make a great team. Together we’re stronger. Turning banking on its head. Two words to the wise. U.S. Bank. Five Star Service Guaranteed. UBS. Here today. Here tomorrow. UniCredit. At the service of your ideas. Uniting people with possibilities. Washington Mutual. More human interest. Washington Mutual. The power of yes. We are turning the financial world right side up. We bring New England home. We know money.

We live where you live. We make our customers’ problems our problems. We make the money the old-fashioned way – we earn it. We value your time. We won’t make a mountain out of your mortgage. Wells Fargo. The Next Stage in Banking. Western Union. Sending so much more than money. What’s in your wallet? Whatever makes you happy. When banks compete, you win. When service matters. When your money is safe everything is too. Where money lives. Wherever it takes you, the future takes Visa. Xoom. The smarter way to send money. You and us. You live. We’ll take care of the details. You’re Not Just Another Customer. We’re Not Just Another Bank. Your Citi never sleeps. Your Life. Anything is possible. Be with AIB. You’re in good hands With Allstate. Zurich. Because Change happenZ. Go here to see some more slogan examples and find out the perfect slogan formula for creating a catchy slogan that brings in more customers. The following infographic outlines the mobile banking industry and its current statistics and trends. Mobile banking has increased from 2010 to 2013 as a $400 million dollar industry.

Here are the secret tactics I used to build my website traffic to over 2 million monthly visitors and grow my email list to over 100,000 subscribers: 77 Catchy and Creative Slogans - Hongkiat 77 Catchy and Creative Slogans Published by Aurora Gatbonton ,in Startups A slogan is an advertising tag-line or phrase that advertisers create to visually expresses the importance and benefits of their product. By and large, it’s a theme to a campaign that usually have a genuine role in people’s lives. It has the ability to loan people’s time and attention by putting consumers at the heart of the solution. Fact is, it is so crucial that companies spend billions on advertisements around the world to develop a marketing campaign just to achieve a successful brand awareness. 40 Absolutely Brilliant Billboard Ads! 40 Absolutely Brilliant Billboard Ads! How many billboards did you take a look during your walk or driving in your life? I'm sorry…Read more Every day we see millions of messages and catchphrase everywhere from print media to online advertisements. True, there are some slogans that we know by heart but a millions of them have come and gone that we hardly ever noticed.

What is it about an advertising slogan that catapults it into fame? Aside from having outstanding brand recall, they have a positive “x” factor that makes us look twice, think thrice and delight the imagination of their target markets and characterize their products in original ways. According to the book "Creative Advertising" by Charles Whittier: "A slogan should be a statement of such merit about a product or service that is worthy of continuous repetitive advertising; is worthwhile for the public to remember; and is phrased in such a way that the public is likely to remember it." Guidelines To Create Great Slogan Identification. A good slogan must stay consistent with the brand name either obviously stated or strongly implied. It’s better to include the name of your business to it. Memorable. Some of the best taglines or slogans are still being used today, even though they were launched several years ago. Beneficial. Reveal your purpose and benefits of the product by conveying the message in consumer language. Turn bad into good. Suggest the risk of not using the product. Create a positive feeling for the consumers. Differentiation. In an overcrowded market, companies on the same industry need to set themselves apart thru their creative and original tagline or slogan.

Keep it simple. Use proven words and short keywords. One word is usually not enough. 65 Slogans of Notable Companies Imax Slogans of Top Advertising Agencies J Walter Thompson (JWT) "Time is the new currency" JWT is one of the largest advertising agencies in the United States and the fourth-biggest in the world. It is one of the key companies of Sir Martin Sorrell’s WPP Group and is headquartered in New York. (wiki) Top clients: Ford, HSBC, Unilever, Nestlè, Vodafone. (visit website) DDB "Co-creation" DDB is a part of Omnicom Group Inc the advertising holding company with the highest revenue in the world, at US$12.69 billion, according to Advertising Age’s agency rankings of April 2008 founded in Manhattan. (wiki) Top clients: Volkswagen, Capital One, Epson, Exxon Mobil, Harvey Nichols. (visit website) Leo Burnett "Creating ideas and building brands that truly matter to people" A part of the French group Publicis.

Its clients include McDonald’s, Coca-Cola, Walt Disney, Marlboro, Maytag, Kellogg’s, Tampax, Nintendo, Philips, Samsung, Visa, Wrigley’s, Hallmark, Allstate Insurance, Procter & Gamble and others. It has 97 offices in 84 countries. (wiki) (visit website) M&CSAATCHI "Brutal simplicity of thought" An international advertising agency network formed in January 1995 by the brothers Maurice Saatchi and Charles Saatchi after they were ousted from the advertising agency group Saatchi & Saatchi which they had founded in 1970. (wiki) Top clients: Heinz, Porsche, GlaxoSmithKline, Halfords, RBS Group. (visit website) Saatchi & Saatchi "Nothing is impossible" Global advertising agency network with 140 offices in 80 countries and over 6,500 staff. It was founded in London in 1970 but now headquartered in New York. (wiki) Top clients: The Labour party, T-Mobile, Sony Ericsson, Carlsberg, Visa.

(visit website) Bartle Bogle Hegarty (BBH) "When the world zigs, zag" British advertising agency, responsible for some notable advertising campaigns of the last 30 years. The company was founded by John Bartle, Nigel Bogle & Sir John Hegarty in 1982. (wiki) Top clients: Audi, Levi’s, British Airways, Lynx, Vodafone. (visit website) TBWA "The disruption agency" International advertising agency whose headquarters are in Midtown Manhattan, New York City, United States. The company’s name is formed by the initial of each of it’s four founders. (wiki) Top clients: PlayStation, Apple, Nissan, Galaxy, Müller. (visit website) Ogilvy Group "To be most valued by those who most value brands" International advertising, marketing and public relations agency based in Manhattan and owned by the WPP Group. The company operates 497 offices in 125 countries with approximately 16,000 employees. (wiki) Top clients: Ford, American Express, IBM, Barclays, BT.

(visit website) RKCR/Y&R Top clients: Marks and Spencer, Lloyds TSB, Bacardi, Land Rover, Oxfam. (visit website) Wieden + Kennedy "Creating strong, provocative relationships between good companies and their customers" Independently owned American advertising agency best known for its work for Nike, Honda, Coca-cola and Starbucks. Founded by Dan Wieden and David Kennedy on April 1, 1982, in Portland, Oregon, it is one of the largest independently-owned advertising agencies in the world. (wiki) (visit website) Euro RSCG London "Contagious ideas" London-based integrated advertising agency. It is part of the Euro RSCG Worldwide network which has 233 offices located in 75 countries throughout Europe, North America, Latin America, Asia Pacific and the Middle East. (wiki ) Top clients: The Conservative Party, Citroë*, Evian, Yakult, Peugeot. (visit website) WCRS (Aegis Group) "A brand’s best friend" Aegis’s services include market insight and communications strategy, through digital creative execution and website design and build, to media planning and buying, brand tracking and marketing analytics.

Top clients: BMW, Sky, Abbey, Weetabix, 118 118. (visit website) Advertising | HSBC Holdings plc Read more HSBC operates under a single brand name and logo all over the world. Since the bank was founded in 1865, we have experienced many highs and lows, from rapid expansion to revolutions, economic crises and new technologies. But throughout our history we have continued to build long-lasting relationships with our customers, connecting them to opportunities and helping them to fulfil their hopes and dreams and realise their ambitions. Our airport advertising has helped bring our global network to life and demonstrate the power of international connections. In 2015 we have launched a new campaign, which will appear on jetbridges at airports around the world. We want to encourage people to think about where they are going in life and, by doing so, demonstrate our support to help them along their way. This is the story of human ambition We have created a series of posters, each made up of three images that together tell a short story. The posters explore different types of ambition – from a young couple wanting to buy their first home or a small business planning to expand overseas to a CEO steering a company into new markets.

Ambition comes in many shapes and sizes and we are here to offer support to our customers. The posters will be appearing over the course of 2015 in airports in the following countries and territories: Australia, Canada, China, France, Hong Kong, India, Malta, Mexico, Singapore, the UAE, the UK and the USA. Site navigation

Question: According to their advertising slogan who are: "The world's local bank."?
Answer: HSBC