The Invention Of Coca-Cola: Birth of a Refreshing Idea: The Coca-Cola Company : Birth of a Refreshing Idea : Birth of a Refreshing Idea The Chronicle Of Jacobs' Pharmacy in Atlanta, where Coca-Cola was first served as a fountain drink, circa 1900. (Photo Credit: ) The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola , and carried a jug of the new product down the street to Jacobs' Pharmacy, where it was sampled, pronounced "excellent" and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once "Delicious and Refreshing," a theme that continues to echo today wherever Coca-Cola View a full-screen gallery of historic Jacobs' Pharmacy images. Dr. John Pemberton Thinking that "the two Cs would look well in advertising," Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark "Coca-Cola" in his unique script.

The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to inform passersby that the new beverage was for soda fountain refreshment. During the first year, sales averaged a modest nine drinks per day. Dr. Pemberton never realized the potential of the beverage he created. He gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler. An Atlantan with great business acumen, Mr. Candler proceeded to buy additional rights and acquire complete control. Learn the rest of the history by selecting another chapter below: The Chronicle of The History of Coca Cola - John Pemberton The History of Coca Cola John Pemberton was the inventor of Coca Cola Sign Up for Our Free Newsletters Thanks, You're in! Health Tip of the Day Sign up There was an error. Please try again. Please select a newsletter. Please enter a valid email address. Did you mean ? Contemporary Coca Cola Can.

Courtesy Coca Cola Company Updated August 06, 2016. In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson. Birth of Coca Cola Being a bookkeeper, Frank Robinson also had excellent penmanship. It was he who first scripted " Coca Cola " into the flowing letters which has become the famous logo of today. The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8, 1886. About nine servings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. The funny thing was that it cost John Pemberton over $70 in expanses, so the first year of sales were a loss. Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as the caffeine-rich kola nut.

continue reading below our video How to Negotiate Your Bills Lower Asa Candler In 1887, another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. By the late 1890s, Coca Cola was one of America's most popular fountain drinks, largely due to Candler's aggressive marketing of the product. With Asa Candler, now at the helm, the Coca Cola Company increased syrup sales by over 4000% between 1890 and 1900. Advertising was an important factor in John Pemberton and Asa Candler's success and by the turn of the century, the drink was sold across the United States and Canada. Around the same time, the company began selling syrup to independent bottling companies licensed to sell the drink. Even today, the US soft drink industry is organized on this principle. Death of the Soda Fountain - Rise of the Bottling Industry Until the 1960s, both small town and big city dwellers enjoyed carbonated beverages at the local soda fountain or ice cream saloon.

Often housed in the drug store, the soda fountain counter served as a meeting place for people of all ages. Often combined with lunch counters, the soda fountain declined in popularity as commercial ice cream, bottled soft drinks, and fast food restaurants became popular. New Coke On April 23, 1985, the trade secret "New Coke" formula was released. Today, products of the Coca Cola Company are consumed at the rate of more than one billion drinks per day. Soft drink inventions Home » inventions » Soft drink inventions Soft drink inventions The term “soda water” was coined in 1798. The soda fountain was patented by Samuel Fahnestock in 1819, with the first bottled soda water available in 1835. The first ice-cream soda was sold in 1874 in the US. The first cola-flavored beverage was introduced in 1881. Coca-Cola was invented in 1886 in Atlanta, Georgia by Dr. John S. Pemberton. Pepsi-Cola was invented by Caleb Bradham 12 years later.

In 1929, the Howdy Company introduced its “Bib-Label Lithiated Lemon-Lime Sodas,” which became 7 Up, which was invented by Charles Leiper Grigg. Red Bull was introduced by Austrian Dietrich Mateschitz and Chaleo Yoovidhya, from Thailand, in 1987. It is based on the Thai drink called Krating Daeng which means red bull. The first diet soft drink, called the “No-Cal Beverage” is launched in 1952. Aluminum cans were introduced in 1957 and two years later the first diet cola went on sale. The pull-ring tab was invented in 1962 and the re-sealable top in 1965. Plastic bottles were first used for soft drinks in 1970. The Polyethylene Terephthalate bottle was introduced in 1973. The stay-on tab was invented in 1974. The most popular beverage in the world is tea . Coca-Cola History │ World of Coca-Cola Coca-Cola History Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S.

Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca‑Cola” as well as designing the trademarked, distinct script, still used today. Did you know? The first servings of Coca‑Cola were sold for 5 cents per glass. During the first year, sales averaged a modest nine servings per day in Atlanta. Today, daily servings of Coca‑Cola beverages are estimated at 1.9 billion globally. Prior to his death in 1888, just two years after creating what was to become the world’s #1-selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties, with the majority of the interest sold to Atlanta businessman, Asa G. Candler. Under Mr. Candler’s leadership, distribution of Coca‑Cola expanded to soda fountains beyond Atlanta.

In 1894, impressed by the growing demand for Coca‑Cola and the desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca‑Cola in bottles. Large scale bottling was made possible just five years later, when in 1899, three enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca‑Cola. The three entrepreneurs purchased the bottling rights from Asa Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca‑Cola worldwide bottling system. Among the biggest challenges for early bottlers, were imitations of the beverage by competitors coupled with a lack of packaging consistency among the 1,000 bottling plants at the time. The bottlers agreed that a distinctive beverage needed a standard and distinctive bottle, and in 1916, the bottlers approved the unique contour bottle. The new Coca‑Cola bottle was so distinctive it could be recognized in the dark and it effectively set the brand apart from competition. The contoured Coca‑Cola bottle was trademarked in 1977.

Over the years, the Coca‑Cola bottle has been inspiration for artists across the globe — a sampling of which can be viewed at the World of Coca‑Cola in Atlanta. Check out a preview of the latest art exhibit . The first marketing efforts in Coca‑Cola history were executed through coupons promoting free samples of the beverage. Considered an innovative tactic back in 1887, couponing was followed by newspaper advertising and the distribution of promotional items bearing the Coca‑Cola script to participating pharmacies. Fast forward to the 1970s when Coca‑Cola’s advertising started to reflect a brand connected with fun, friends and good times. Many fondly remember the 1971 Hilltop Singers performing “I’d Like to Buy the World a Coke”, or the 1979 “Have a Coke and a Smile” commercial featuring a young fan giving Pittsburgh Steeler, “Mean Joe Greene”, a refreshing bottle of Coca‑Cola. You can enjoy these and many more advertising campaigns from around the world in the Perfect Pauses Theater at the World of Coca‑Cola.

EVOLUTION OF THE COCA-COLA BOTTLE The 1980s featured such memorable slogans as “Coke is It!”, “Catch the Wave” and “Can’t Beat the Feeling”. In 1993, Coca‑Cola experimented with computer animation, and the popular “Always Coca‑Cola” campaign was launched in a series of ads featuring animated polar bears. Each animated ad in the “Always Coca‑Cola” series took 12 weeks to produce from beginning to end. The bears were, and still are, a huge hit with consumers because of their embodiment of characteristics like innocence, mischief and fun. A favorite feature at the World of Coca‑Cola is the ability to have your photo taken with the beloved 7′ tall Coca‑Cola Polar Bear. Did you know? One of the most famous advertising slogans in Coca‑Cola history “The Pause That Refreshes” first appeared in the Saturday Evening Post in 1929. The theme of pausing with Coca‑Cola refreshment is still echoed in today’s marketing. In 2009, the “Open Happiness” campaign was unveiled globally.

The central message of “Open Happiness” is an invitation to billions around the world to pause, refresh with a Coca‑Cola, and continue to enjoy one of life’s simple pleasures. The “Open Happiness” message was seen in stores, on billboards, in TV spots and printed advertising along with digital and music components — including a single featuring Janelle Monae covering the 1980 song, “Are You Getting Enough Happiness?” The happiness theme continued with “Open the Games. Open Happiness” featured during the 2010 Winter Olympic Games in Vancouver, followed by a 2010 social media extension, “Expedition 206” — an initiative whereby three happiness ambassadors travel to 206 countries in 365 days with one mission: determining what makes people happy. The inspirational year-long journey is being recorded and communicated via blog posts, tweets, videos and pictures. Experts have long believed in the connection between happiness and wellness, and Coca‑Cola is proud to have played a part in happy occasions around the globe. In Atlanta, check out the Coca‑Cola Theater at the World of Coca‑Cola and see the magic that goes into every bottle of Coca-Cola.

Interested in learning even more about Coca‑Cola history? Go to ‑colacompany.com and check out the History section. John Stith Pemberton (1831-1888) | New Georgia Encyclopedia John Stith Pemberton (1831-1888) Last edited by NGE Staff on 08/02/2016 Explore This Article John Stith Pemberton the inventor of the Coca-Cola beverage. In his day Pemberton was a most respected member of the state's medical establishment, but his gift was for medical chemistry rather than regular medicine. He was a practical pharmacist and chemist of great skill, active all his life in medical reform, and a respected businessman. His most enduring accomplishments involve his laboratories, which are still in operation more than 125 years later as part of the Georgia Department of Agriculture . Converted into the state's first testing labs and staffed with Pemberton's hand-picked employees, these labs almost single-handedly eliminated the sale of fraudulent agricultural chemicals in the state and ensured successful prosecution of those who tried to sell them.

Early Life and Career Born on January 8, 1831, in Knoxville, in Crawford County , Pemberton grew up and attended the local schools in Rome , Coca-Cola Bottles where his family lived for almost thirty years. He studied medicine and pharmacy at the Reform Medical College of Georgia in Macon , and in 1850, at the age of nineteen, he was licensed to practice on Thomsonian or botanic principles (such practitioners relied heavily on herbal remedies and on purifying the body of toxins, and they were viewed with suspicion by the general public). He practiced medicine and surgery first in Rome and its environs and then in Columbus , where in 1855 he established a wholesale-retail drug business specializing in materia medica (substances used in the composition of medical remedies). Some time before the Civil War (1861-65), he acquired a graduate degree in pharmacy, but the exact date and place are unknown. The analytical Pemberton House and manufacturing laboratories of J. S. Pemberton and Company of Columbus were unique in the South.

"We are direct importers," the company claimed, "manufacturing all the pharmaceutical and chemical preparations used in the arts and sciences." Established in 1860 and outfitted with some $35,000 worth of the newest and most improved equipment—some of it designed and patented by the company—it was "a magnificent establishment," an enthusiastic reporter from the Atlanta Constitution proclaimed in 1869 when the labs were moved to Atlanta , "one of the most splendid Chemical Laboratories that there is in the country." Pemberton served with distinction as a lieutenant colonel in the Third Georgia Cavalry Battalion during the Civil War and was almost killed in the fighting at Columbus in April 1865. In 1869 he became a principal partner in the firm of Pemberton, Wilson, Taylor and Company, which was based in Atlanta, where he moved in 1870. Two years later he became a trustee of the Atlanta Medical College (later Emory University School of Medicine ) and established a business in Philadelphia, Pennsylvania, where his own brands of pharmaceuticals were manufactured on a large scale.

He also served for six years (1881-87) on the first state examining board that licensed pharmacists in Georgia. Pemberton was "the most noted physician Atlanta ever had," according to the Atlanta newspapers , but he is best known for his expertise in the laboratory, where he perfected the formula for Coca-Cola. The Origin of Coca-Cola A few years before Coca-Cola began its spectacular rise to international acclaim, a drink known as Pemberton's French Wine Coca was extremely popular in Atlanta. Its fame spread throughout the Southeast, and the demand for the tasty beverage was high. In 1885 a reporter from the Atlanta Journal approached the creator of French Wine Coca and asked him for a detailed analysis of the new drink. Pemberton replied, "It is composed of an extract from the leaf of Peruvian Coca, Vin Mariani Bottle the purest wine, and the Kola nut. It is the most excellent of all tonics, assisting digestion, imparting energy to the organs of respiration, and strengthening the muscular and nervous systems." He explained that South American Indians considered the coca plant a sacred herb and praised its beneficial effects on the mind and body.

With the aid of the coca plant, the Indians had performed "astonishing" feats, he said, "without fatigue." Pemberton then admitted that his coca and kola beverage was based on Vin Mariani, a French formula perfected by Mariani and Company of Paris, which since 1863 had been the world's only standard preparation of erythroxylon coca. In 1886 the city of Atlanta introduced prohibition, which, among other things, forbade the sale of wine. Pemberton decided to make another version of his popular drink. He dropped the reference to wine in the name of the beverage, substituted sugar syrup for the wine, and coined the name "Coca-Cola" to identify his formula. Henceforth, he would call Coca-Cola the ideal temperance drink, both on the label and in advertising. Realizing Coca-Cola Logo that he needed financial backing to market this nonalcoholic version of French Wine Coca on a large scale, Pemberton formed a company for that purpose. He put his son Charles in charge of manufacturing Coca-Cola, and after prohibition ended in 1887, he again produced French Wine Coca.

He announced that he would retire from active practice, sell his drugstores in Atlanta and elsewhere in the state, and devote all his time to promoting his beverages. Meanwhile, a group of businessmen responded to Pemberton's appeal to finance the new Coca-Cola Company. He was to receive a royalty of five cents for each gallon of Coca-Cola sold. It was Pemberton's practice to organize a business as a copartnership and then convert it into a corporation. In March 1888, after being in business for eight months as a copartner, he filed the petition for incorporation of the first Coca-Cola Company in the Fulton County Superior Court. Five months later, on August 16, 1888, he died at his home in Atlanta. On the day of Pemberton's funeral, Atlanta druggists closed their stores and attended the services en masse as a tribute of respect. On that day, not one drop of Coca-Cola was dispensed in the entire city. At sunup the following day, a special train carried his body to Columbus, where a large group of friends, relatives, and admirers laid him to rest.

The Atlanta newspapers called him "the oldest druggist of Atlanta and one of her best known citizens." You Might Also Like An Overview of the Invention of Coca-Cola in 1886 by Dr. John S. Pemberton | Kibin An Overview of the Invention of Coca-Cola in 1886 by Dr. John S. Pemberton Sign Up & Access Essays Already a member? Login here Pages: 10 This preview is partially blurred. Sign up to view the full document. Sign Up & Access Essays Already a member? Login here End of preview Upgrade to view the full document This is an unformatted preview.

Sign up to view the full document End of preview Upgrade to view the full document Company HistoryDr John S Pemberton in Atlanta Georgia invented Coca-Cola in May 1886 During the first year sales of Coca-Cola averaged nine drinks a day adding up to total sales for that year of 50 Today products of The Coca-Cola Company are consumed at the rate of more than one billion drinks per dayThe Company is the worlds leading manufacturer marketer and distributor of non-alcoholic beverage concentrates and syrups The Company and its subsidiaries employ nearly 31000 people around the world Syrups concentrates and beverage bases for Coca-Cola the Companys flagship brand and over 230 other Company soft-drink brands are manufactured and sold by The Coca-Cola Company and its subsidiaries in nearly 200 countries around the worldMission statementOur mission is to maximise share-owner value over time In order to achieve this mission we must create value for all the constituents we serve including our consumers our customers our bottlers and our communities The Coca-Cola Company and its subsidiaries our Company create value by executing a comprehensive business strategy guided by six key beliefs consumer demand drives everything brand Coca-Cola is the core of our business we will serve consumers a broad selection of the non-alcoholic ready

-to-drink beverages they want to drink throughout the daywe will be the best marketers in the world we will think and act locally We will lead as a model corporate citizen The Companys operating management structure consists of five geographic groups plus The Minute Maid Company The North America Group comprises the United States and Canada The Latin America Group includes the Companys operations across Central and South America from Mexico to the tip of Argentina The Greater Europe Group stretches from Greenland to Russias Far East including some of the most established markets in Western Europe and the rapidly growing nations of Eastern and Central Europe The Africa and Middle East Group encompasses the Middle East and the entire continent of Africa The Asia Pacific Group has operations from @Kibin is a lifesaver for my essay right now!!

- Sandra Slivka, student @ UC Berkeley Wow, this is the best essay help I've ever received! - Camvu Pham, student @ U of M If I'd known about @Kibin in college, I would have gotten much more sleep - Jen Soust, alumni @ UCLA Coca-Cola History - Invention of Coca-Cola in his unique script. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to inform passersby that the new beverage was for soda fountain refreshment. Dr. Pemberton never realized the potential of the beverage he created. He gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler. An Atlantan with great business acumen, Mr. Candler proceeded to buy additional rights and acquire complete control.

On May 1, 1889, Asa Candler published a full-page advertisement in The Atlanta Journal, proclaiming his wholesale and retail drug business as "sole proprietors of Coca-Cola ... Delicious. Refreshing. Exhilarating. Invigorating." Sole ownership, which Mr. Candler did not actually achieve until 1891, cost a total of $2,300. By 1892, Mr. Candler's flair for merchandising had boosted sales of Coca-Cola syrup nearly tenfold. He soon liquidated his pharmaceutical business and focused his full attention on the soft drink. With his brother, John S. Candler, John Pemberton's former partner Frank Robinson and two other associates, Mr. Candler formed a Georgia corporation named The Coca-Cola Company. Initial capitalization was $100,000. The trademark " Coca-Cola ," used in the marketplace since 1886, was registered in the United States Patent Office on January 31, 1893.

(Registration has been renewed periodically.) That same year the first dividend was paid; at $20 per share, it amounted to 20 percent of the book value of a share of stock. A firm believer in advertising, Mr. Candler expanded on Dr. Pemberton's marketing efforts, distributing thousands of coupons for a complimentary glass of Coca-Cola . He promoted the product incessantly, distributing souvenir fans, calendars, clocks, urns and countless novelties, all depicting the trademark. The business continued to grow, and in 1894, the first syrup manufacturing plant outside Atlanta was opened in Dallas, Texas. Others were opened in Chicago, Illinois, and Los Angeles, California, the following year. While Mr. Candler's efforts focused on boosting soda fountain sales, another concept was being developed that would spread the enjoyment of Coca-Cola worldwide. In 1894, in Vicksburg, Mississippi, Joseph A. Biedenharn was so impressed by the growing demand for Coca-Cola at his soda fountain that he installed bottling machinery in the rear of his store and began to sell cases of Coca-Cola to farms and lumber camps up and down the Mississippi River. He was the first bottler of Coca-Cola .

Large-scale bottling was made possible in 1899, when Benjamin F. Thomas and Joseph B. Whitehead of Chattanooga, Tennessee, secured from Mr. Candler the exclusive rights to bottle and sell Coca-Cola in practically the entire United States. With contract in hand, they joined another Chattanoogan, John T. Lupton, and began to develop what is today the worldwide Coca-Cola bottling system. A variety of straight-sided containers was used through 1915, but as soft-drink competition intensified, so did imitation. Coca-Cola deserved a distinctive package, and in 1916, the bottlers approved the unique contour bottle designed by the Root Glass Company of Terre Haute, Indiana. The now-familiar shape was granted registration as a trademark by the U.S. Patent Office in 1977, an honor accorded only a handful of other packages. The bottle thus joined the trademarks " Coca-Cola ," registered in 1893, and "Cokeï¿½," registered in 1945. In 1919, the Candler interests sold The Coca-Cola Company to Atlanta banker Ernest Woodruff and an investor group for $25 million.

The business was reincorporated as a Delaware corporation, and 500,000 shares of its common stock were sold publicly for $40 per share. The Company pioneered the innovative six-bottle carton in the early 1920s, for example, making it easier for the consumer to take Coca-Cola home. The simple cardboard carton, described as "a home package with a handle of invitation," became one of the industry's most powerful merchandising tools. By the end of 1928, Coca-Cola sales in bottles had for the first time exceeded fountain sales. During 1886, Coca Cola's first year, sales averaged a modest nine drinks per day. In 2004, over 1.3 billion beverage servings are sold each day. Although Coca-Colaï¿½ was first created in the United States, it quickly became popular wherever it went. Today, they produce nearly 400 brands in over 200 countries. More than 70 percent of their income comes from outside the U.S., making The Coca-Cola Company a truly global company.

TO LEARN MORE I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta by David Greising / Paperback: 304 pages / John Wiley & Sons (June 1999) Goizueta, a chemical engineer, who first worked for Coca-Cola in Cuba. After the revolution, Goizueta came to the United States and went on to become the youngest vice-president ever at Coca-Cola. Secret Formula How Brilliant Marketing & Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World by Frederick Allen / Paperback / Published 1995 A fascinating portrayal not just of Coca-Cola's corporate brilliance, but of how it inveighed its way into the center of American, and world, consciousness . For God, Country, and Coca Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It by Mark Pendergrast / Paperback - 576 pages (March 2000) / Basic Books An objective account of Coca-Cola's history from its inception to mass production, with the attitude of de-mythologising some of the stories the company has sold to the public. by Chris H.

Beyer / Hardcover: 288 pages / Collectors Pr; ISBN: 1888054441; (November 1, 2000) Page after page of pretty young women posing with the Atlanta elixir. The "Coca-Cola Girl" was the image the company preferred for pitching its potion, from the 1890s to the 1960s. Soda DVD / 1 Volume Set / 50 Minutes / History Channel / 76311 / Less than $25.00 From sugar, water and carbon dioxide has come a $25 billion a year industry that provides some 15 billion gallons of soda a year in a kaleidoscope of flavors--including turkey-and-gravy (for Thanksgiving, of course). Inspired by miracle mineral waters, advanced by small town pharmacists, the story of soft drinks is the story of American ingenuity and competition Jacob's Pharmacy, in Atlanta on Peachtree Street, was where Dr. John S. Pemberton sold the first Coca-Cola, named by accountant Frank Robinson.

(URL: At odds were two nations: one recently battered by war and occupation, yet clinging to its venerable civilizing mission. The other recently triumphant in war and dedicated to its commercializing mission. (URL: The Coca-Cola spencerian script, usually accompanied by the word "drink", began popping up on the sides of buildings and barns walls all over Georgia, soon after the Coca-Cola Company was formed. )URL: ~colagrrl/history.htm) "I want to buy the world a Coke" "I'd like to build the world a home And furnish it with love Grow apple trees and honey bees And snow white turtle doves I'd like to teach the world to sing In perfect harmony I'd like to hold it in my arms And keep it company I'd like to see the world for once All standing hand in hand And hear them echo through the hills For peace throughout the land." Coca-Cola Marketing Department, 1971 Dr. John S. Pemberton, Inventor of Coke in 1886 Did you know that he was a Druggist (invented - Picture of World of Coca-Cola, Atlanta - TripAdvisor Want the lowest hotel prices? You're in the right place.

We check 200+ sites for you. Dr. John S. Pemberton, Inventor of Coke in 1886 Did you know that he was a Druggist (invented - Picture of World of Coca-Cola, Atlanta Things to Do in Atlanta › World of Coca-Cola Pictures Photo: “Dr. John S. Pemberton, Inventor of Coke in 1886 Did you know that he was a Druggist (invented” 121 Baker St NW, Atlanta, GA 30313-1807 Recommended length of visit: 2-3 hours Fee: Yes Immerse yourself in World of Coca-Cola, the one and only place you can... read more Immerse yourself in World of Coca-Cola, the one and only place you can explore the story of the world's most popular beverage brand. It's a place where anyone can experience moments of happiness and wonder. At World of Coca-Cola, inspiration is around every corner - from the vault where we secure our secret formula, to world-class art and memorabilia to more than 100 beverages to taste from around the world.

With opportunities to meet the Coca-Cola Polar Bear, take a VIP Guided Tour - and more - it's no wonder that the World of Coke is a must-see among the top things to do in Atlanta, Georgia. Book In Advance Inventor John Pemberton Biography in his unique script. The first newspaper ad for Coca-Cola soon appeared in The Atlanta Journal, inviting thirsty citizens to try "the new and popular soda fountain drink." Hand-painted oilcloth signs reading "Coca-Cola" appeared on store awnings, with the suggestion "Drink" added to inform passersby that the new beverage was for soda fountain refreshment. Dr. Pemberton never realized the potential of the beverage he created. He gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler. An Atlantan with great business acumen, Mr. Candler proceeded to buy additional rights and acquire complete control. On May 1, 1889, Asa Candler published a full-page advertisement in The Atlanta Journal, proclaiming his wholesale and retail drug business as "sole proprietors of Coca-Cola ... Delicious. Refreshing.

Exhilarating. Invigorating." Sole ownership, which Mr. Candler did not actually achieve until 1891, cost a total of $2,300. By 1892, Mr. Candler's flair for merchandising had boosted sales of Coca-Cola syrup nearly tenfold. He soon liquidated his pharmaceutical business and focused his full attention on the soft drink. With his brother, John S. Candler, John Pemberton's former partner Frank Robinson and two other associates, Mr. Candler formed a Georgia corporation named The Coca-Cola Company. Initial capitalization was $100,000. The trademark " Coca-Cola ," used in the marketplace since 1886, was registered in the United States Patent Office on January 31, 1893. (Registration has been renewed periodically.) That same year the first dividend was paid; at $20 per share, it amounted to 20 percent of the book value of a share of stock. A firm believer in advertising, Mr. Candler expanded on Dr. Pemberton's marketing efforts, distributing thousands of coupons for a complimentary glass of Coca-Cola .

He promoted the product incessantly, distributing souvenir fans, calendars, clocks, urns and countless novelties, all depicting the trademark. The business continued to grow, and in 1894, the first syrup manufacturing plant outside Atlanta was opened in Dallas, Texas. Others were opened in Chicago, Illinois, and Los Angeles, California, the following year. While Mr. Candler's efforts focused on boosting soda fountain sales, another concept was being developed that would spread the enjoyment of Coca-Cola worldwide. In 1894, in Vicksburg, Mississippi, Joseph A. Biedenharn was so impressed by the growing demand for Coca-Cola at his soda fountain that he installed bottling machinery in the rear of his store and began to sell cases of Coca-Cola to farms and lumber camps up and down the Mississippi River. He was the first bottler of Coca-Cola . Large-scale bottling was made possible in 1899, when Benjamin F. Thomas and Joseph B. Whitehead of Chattanooga, Tennessee, secured from Mr. Candler the exclusive rights to bottle and sell Coca-Cola in practically the entire United States. With contract in hand, they joined another Chattanoogan, John T.

Lupton, and began to develop what is today the worldwide Coca-Cola bottling system. A variety of straight-sided containers was used through 1915, but as soft-drink competition intensified, so did imitation. Coca-Cola deserved a distinctive package, and in 1916, the bottlers approved the unique contour bottle designed by the Root Glass Company of Terre Haute, Indiana. The now-familiar shape was granted registration as a trademark by the U.S. Patent Office in 1977, an honor accorded only a handful of other packages. The bottle thus joined the trademarks " Coca-Cola ," registered in 1893, and "Cokeï¿½," registered in 1945. In 1919, the Candler interests sold The Coca-Cola Company to Atlanta banker Ernest Woodruff and an investor group for $25 million. The business was reincorporated as a Delaware corporation, and 500,000 shares of its common stock were sold publicly for $40 per share.

The Company pioneered the innovative six-bottle carton in the early 1920s, for example, making it easier for the consumer to take Coca-Cola home. The simple cardboard carton, described as "a home package with a handle of invitation," became one of the industry's most powerful merchandising tools. By the end of 1928, Coca-Cola sales in bottles had for the first time exceeded fountain sales. During 1886, Coca Cola's first year, sales averaged a modest nine drinks per day. In 2004, over 1.3 billion beverage servings are sold each day. Although Coca-Colaï¿½ was first created in the United States, it quickly became popular wherever it went. Today, they produce nearly 400 brands in over 200 countries. More than 70 percent of their income comes from outside the U.S., making The Coca-Cola Company a truly global company.

TO LEARN MORE I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta by David Greising / Paperback: 304 pages / John Wiley & Sons (June 1999) Goizueta, a chemical engineer, who first worked for Coca-Cola in Cuba. After the revolution, Goizueta came to the United States and went on to become the youngest vice-president ever at Coca-Cola. Secret Formula How Brilliant Marketing & Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World by Frederick Allen / Paperback / Published 1995 A fascinating portrayal not just of Coca-Cola's corporate brilliance, but of how it inveighed its way into the center of American, and world, consciousness . For God, Country, and Coca Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It by Mark Pendergrast / Paperback - 576 pages (March 2000) / Basic Books An objective account of Coca-Cola's history from its inception to mass production, with the attitude of de-mythologising some of the stories the company has sold to the public. by Chris H.

Beyer / Hardcover: 288 pages / Collectors Pr; ISBN: 1888054441; (November 1, 2000) Page after page of pretty young women posing with the Atlanta elixir. The "Coca-Cola Girl" was the image the company preferred for pitching its potion, from the 1890s to the 1960s. Soda DVD / 1 Volume Set / 50 Minutes / History Channel / 76311 / Less than $25.00 From sugar, water and carbon dioxide has come a $25 billion a year industry that provides some 15 billion gallons of soda a year in a kaleidoscope of flavors--including turkey-and-gravy (for Thanksgiving, of course). Inspired by miracle mineral waters, advanced by small town pharmacists, the story of soft drinks is the story of American ingenuity and competition

Question: What beverage did Dr John Pemberton of Atlanta, Georgia invent in 1886?
Answer: COCA COLA