VINTAGE 80'S REESES PEANUT BUTTER CUPS COMMERCIAL W WALKERS - YouTube VINTAGE 80'S REESES PEANUT BUTTER CUPS COMMERCIAL W WALKERS Want to watch this again later? Sign in to add this video to a playlist. Need to report the video? Sign in to report inappropriate content. The interactive transcript could not be loaded. Loading... Rating is available when the video has been rented. This feature is not available right now. Please try again later. Uploaded on Aug 17, 2009 Seriously, who struts down the sidewalk munching on a jar of peanut butter??? Category Reese's Peanut Butter Cups (Commercial, 1980) - YouTube Reese's Peanut Butter Cups (Commercial, 1980) Want to watch this again later? Sign in to add this video to a playlist. Need to report the video? Sign in to report inappropriate content. Rating is available when the video has been rented. This feature is not available right now. Please try again later.

Uploaded on Apr 25, 2008 Here's a commercial for Reese's Peanut Butter Cups featuring another cheezy late-seventies robot and the old "You got my chocolate in your peanut butter..." routine. This aired on local Chicago TV in April 1980. (Although the commercial has a copyright of what looks like 1978 or 1979) The Museum of Classic Chicago Television - for more fun! Category Was it Hershey or Reese That Made Peanut Butter Cups Great? | Atlas Obscura Was it Hershey or Reese That Made Peanut Butter Cups Great? The surprising story of how "two great tastes" came together. by Hallie Lieberman October 27, 2016 The cupping and hand dipping room for Reese's Peanut Butter Cups, c. 1935. Courtesy of Hershey Community Archives, Hershey PA Email This Article Please separate multiple addresses with commas. We won't share addresses with third parties. Subscribe me to the Get our latest, delivered straight to your inbox by subscribing to our newsletter . Subscribe to our newsletter and get our latest, sent right to your inbox. Subscribe Thanks for subscribing! Related Stories An American Boat Sailed to Vietnam During the War.

Then It Disappeared The 1980s Crime Ring That Poisoned Japan's Candy And Never Got Caught Space Art Propelled Scientific Exploration of the Cosmos—But Its Star is Fading Fast The Indigo Girls sing about them, Run DMC raps about them, artists draw them. Their Facebook page has over 12 million likes. They’ve been mixed into cocktails, baked into pies, and stuffed into burgers. No mass-market candy bar inspires such intense passion as Reese’s Peanut Butter Cups. The combination of peanut butter and chocolate is quintessentially American, like macaroni and cheese. Unlike other combinations, however, peanut butter and chocolate is synonymous with a corporate brand name. The Reese’s brand has so few serious competitors that that the ad campaign no longer really tries anymore. The slogan is one word: “perfect.” It wasn’t always this way. The first national ad campaign for Reese’s in 1970, seven years after Hershey bought the company, was based on the opposite premise: that the idea of peanut butter and chocolate together was so revolting to consumers that they would only try it if they literally fell on top of it.

According to the campaign’s creative director, Billings Fuess, “[Reese’s] was a brand-new product that Hershey had just bought from this farmer.” Hershey had to convince customers “that these two things taste good together.” Yet Fuess was twisting the truth. Americans had been eating peanut butter cups for over six decades when the Reese’s campaign debuted. In fact, the peanut butter cup was so iconic that in 1962 Pop artist Roy Lichtenstein painted one. Why then did Hershey claim that the peanut butter cup was new? Where exactly did the peanut butter cup come from? And why has it continued to be wildly popular? The history of Reese’s Peanut Butter Cups begins over a century ago, when Americans invented peanut butter. Food historians debate just who created it: either the Kellogg brothers, of corn flakes fame, or snack-food promoter George Bayle. Regardless, peanut butter began its life in the mid-1890s as a health food, promoted as a nutrient-rich protein source. Unwrapping a Reese’s Peanut Butter Cup. Marcus Quigmire/CC BY-SA 2.0 Like other health foods before it, peanut butter was soon incorporated into candy. But first its cultural status had to drop.

Before 1900, peanut butter was expensive and noshed on primarily by rich sanitarium residents, who, following Kellogg’s tenets, shunned meat. But peanut butter quickly became more affordable, and by 1900 it was within reach of the middle class. Within a year, recipes for peanut-butter cups entered America’s cookbooks. These early cups were simply solid peanut butter, without chocolate. It wasn’t until chocolate became available to the masses a few years later, thanks in part to Milton Hershey and his five-cent milk chocolate bar, that some unknown genius came up with the idea to cover peanut-butter cups in chocolate. Chocolate-covered peanut-butter cups were sold commercially as early as 1907. They stood out somewhat because their ingredients straddled the boundary between health food and indulgence. Chocolate and peanuts were treats, but nutritionists also thought of them as nourishing foods because they were calorie-dense, and food scientists thought of all calories as equal. But these early peanut butter cups never became very popular. They were just one of many candies sold in bulk at drugstores, unwrapped in a jar.

Bulk candy began losing popularity after World War I, supplanted by the individually wrapped candy bar, which had been a part of soldiers’ rations. Chocolate-covered peanut-butter cups remained a novelty. It was during this period of change in the candy market that Harry Burnett Reese decided to start a candy business. In 1919, 40-year-old H.B. Reese was laid off from the Hershey Chocolate Company, where he managed Hershey’s experimental dairy farm. Reese needed to support his 10 children and legally blind wife Blanche Edna Hyson. He’d spent half his life schlepping his family around Pennsylvania from one job to another, mostly in farming, but nothing had stuck. So in 1919 Reese followed in his mother’s footsteps and began making candy. H.B. Reese and his wife Blanche. Hallie Lieberman The town of Hershey was a great place to start a candy company, with easy access to high-quality chocolate, workers, and engineers. But it was also a town where a candy entrepreneur would be competing against the largest chocolate company in America. Milton Hershey began building the town in 1903, completing his chocolate factory in 1905.

By the time Reese moved to Hershey it was fully established, with a trolley system, schools, and parks. Reese’s first venture involved the candies his mother had made and sold: chocolate-covered almonds and raisins. His business, like many other small candy companies, failed. Reese left Hershey to find work, returning in 1921 when his father-in-law bought Reese a house for his family. Reese took a job with Hershey again, yet he still could barely support his family. He began making after-dinner peppermints in his living room, stretching the taffy with hooks. But the peppermints were no match for the chocolate that dominated the town. In 1923, Reese quit his job with Hershey and returned to chocolate making, asking Hershey for permission first. Hershey said yes, but with one stipulation: Reese must buy all his chocolate from him. And with a handshake, the H.B. Reese Candy Company was born. Reese set up his candy workshop in the basement of his house. His first product was a boxed assortment filled with everything from chocolate-covered honeydew melon to enrobed marshmallows.

But it was difficult to succeed just by selling chocolate assortments. The real money was in candy bars. So he began to make coconut-caramel chocolate bars, which he named after his children, Johnny and Lizzie. The bars were popular, and as sales increased, he moved his operations to the basement of an Italian restaurant. Sales kept ramping up, so in 1926 Reese built his first real factory in Hershey and moved his family next door. H.B Reese’s house as it looks today. Eric Schatzberg The Reese Company was doing well, but it still didn’t have a blockbuster product like Hershey’s Kisses. Then one day in 1928, everything changed. While on a sales trip in nearby Harrisburg, Reese chatted with a store owner who told him that he couldn’t keep peanut butter cups in stock. He asked Reese if he could make something similar. Without hesitation, Reese said yes. He left the store and immediately purchased a 50-pound can of peanut butter. When he got home, he began experimenting with a peanut butter ball covered in chocolate. But although tasty, they were difficult to manufacture on a large scale.

Reese switched to traditional cups, and began making his own peanut butter, roasting the peanuts so they were almost burnt. According to family lore, it’s this roasted taste that makes a Reese’s a Reese’s. A year after Reese began making his peanut-butter cups, the Great Depression hit and Reese almost went bankrupt. Reese couldn’t pay his bills and began paying his employees in candy. When the Sheriff came looking for him, Reese absconded to his family’s farm. Eventually Reese secured loans, and the company was saved. Reese’s sales remained strong but paled in comparison to Hershey’s. Then in 1933, one of Reese’s salesman, Mr. Houston, urged Reese to sell peanut butter cups individually because his customers thought they were the best piece in the assortment. Reese was hesitant because they were his least favorite piece. But Houston convinced Reese to sell the cups individually for a penny. And the iconic Reese’s cup was born, along with its first ad campaign: a picture of Reese’s wife and many children with the tagline “16 Reasons to Eat a Reese’s.” Reese’s peanut butter cups were an immediate hit, selling enough that by 1935 Reese paid off his debts.

The company was running smoothly until 1941 when the U.S. entered World War II, and sugar was rationed. Although Hershey lent Reese sugar, it wasn’t enough. Reese decided to eliminate his other lines and produce only one candy: the candy that required the least amount of sugar, the peanut butter cup. It was the best decision he ever made. Reese’s packaging c. 1935. Hallie Lieberman As Reese’s peanut-butter business boomed, other candy companies began producing their own cups. Reese responded aggressively, sending threatening letters to drugstores in 1954 that claimed that it owned the trademark to the term “Peanut Butter Cup.” The letters demanded that stores stop “advertising and selling any candy product, except ours, as Peanut Butter Cups.” After a lawsuit by a Reese competitor, the letters stopped. In spite of the competition, Reese was doing a booming business in peanut butter cups, selling nationally to both small stores and large retailers like Sears Roebuck. The company decided to build a huge factory in Hershey, but H.B. Reese didn’t live to see it finished in 1957.

He died a few months earlier, plunging the company into chaos. Reese left his daughters out of the will, and instead left the company to his six sons—who didn’t exactly get along. As Reese’s children jostled for control, the company finally entered the modern era with an automated production line in the new factory. In a reversal from its earlier boast that the cups were hand-coated, Reese crowed that its cups were “untouched by human hands.” By the late 1950s, Reese’s had become a respected national brand. Yet as Reese’s sales soared to over $15 million annually in the early 1960s, the brothers fought over the company’s future. The eldest brothers wanted to sell Reese, but the younger brothers wanted to keep it in the family. They turned down a bid from British American Tobacco, and rumors got back to Hershey about a possible Reese sale. A merger with Hershey made sense: the companies were located in the same town, used the same chocolate, and their founders were good friends. After much argument, Reese decided to sell to Hershey. Whether or not Reese got the best possible deal is unclear.

With the 1963 sale, Reese’s sons received over 666,000 shares of Hershey’s stock, valued at over $24 million. A few of the Reese brothers became Hershey board members. Reese’s Peanut Butter Cups gained Hershey’s distribution power, but the merger placed the legacy of H.B. Reese in peril. A plaque at Hershey’s Chocolate World. Eric Schatzberg Peanut Butter Cups were an immediate success for Hershey. In 1969 the product was Hershey’s top seller, yet the corporation was slipping from dominance. Mars, maker of Snickers, was closing in. Hershey’s sought to keep their candy crown by launching their first national ad campaign for their three top brands. Hershey hired famed ad agency Ogilvy and Mather, whose team made an unusual discovery about Reese’s. “When you told folks that we had this marvelous candy bar that had a combination of chocolate and peanut butter, they did not take to that kindly,” recalls creative director Billings Fuess.

“It was trouble to persuade them to … try it.” Although Fuess claims consumers disliked the combination, Reese’s was already selling over 300 million cups annually—more than the Hershey Bar. So why did Ogilvy and Mather and the Hershey company want to position the combo as new? They could have done the opposite, focusing on the enormous popularity of the chocolate-peanut butter combo. But such a tactic would not have allowed Hershey to lay claim to it. By pretending it was new, they could brand it as Hershey’s. How they did so was by diminishing the importance of Reese. Fuess said that while doing research, the creative team “went to see Mr. Reese’s little production line there, behind his farmhouse,” perhaps misremembering, as Reese had been dead for well over a decade at this time and Reese’s “little production line” was an enormous factory. Yet by positioning Reese as a small-time candy company, Hershey was able to portray itself as rescuing peanut butter cups from obscurity and bringing them to the masses. Reese’s size innovations. Hallie Lieberman The “ Two Great Tastes ” campaign that emerged from Ogilvy and Mather’s research was brilliant in its simplicity.

The classic example is the “Manhole” ad, which features a man walking down the street, inexplicably spooning peanut butter from a jar. He falls into a manhole, toppling into a construction worker eating a chocolate bar. “Hey you got peanut butter on my chocolate,” says the worker, as if such things happen to him every day. “Hey you got chocolate on my peanut butter,” the other man shoots back. After the initial tussle, they discover to their surprise that the combination is delicious. “You get two great tastes that taste great together,” plays the jingle over the happy men eating Reese’s. The campaign made a six-decades-old product seem new and exotic. But to make this work, Hershey had to erase Reese’s history. While branding Reese’s, Hershey did something even more powerful: it laid claim to the chocolate-peanut butter combination. By the late 1960s, Reese’s was selling over 300 million cups annually. Neil Fasnacht The sweet and salty taste sensation built for the American palate and beloved for generations was now Hershey’s. Following the campaign, sales for Reese skyrocketed so high that Hershey thought it had made an accounting error.

Hershey ended the campaign two years later, but Reese’s continued to soar. Reese’s became the best-selling candy brand in the U.S. and remains so today. As other cup brands fizzled out, Hershey’s ramped up Reese’s brand. If you own the peanut-butter chocolate combination there are few limits to the possible line extensions. Baking chips debuted in 1977; Reese’s Pieces followed a year later. By the end of the 20th century the Reese’s brand had become a behemoth, as supermarket shelves filled with Reese’s frosting, sprinkles, peanut butter, ice cream, and cereal. Reese’s packing, c. 1950s. Neil Fasnacht Why has Reese achieved such sustained success? It’s probably some combination of Hershey’s marketing and distribution muscle and Reese’s distinctive taste. Since Reese’s inception no other company has been able to duplicate its taste, although many have tried. Why other companies can’t make a cup as delicious as Reese’s is a mystery. Reese’s ingredients are certainly not high quality: the peanuts used in its filling are of the bland “runner” type, the chocolate is of the pedestrian milk variety.

Yet the chocolate and peanut butter interact in an alchemical way that transcends the quality of the two ingredients. Making peanut-butter cups with organic ingredients doesn’t improve them. I have tried nearly every artisanal or organic peanut-butter cup available: Justin’s, Theo’s, Colt’s Bolts, those made in tiny hometown candy stores. All leave me unsatisfied, yearning for the processed taste of a Reese’s. Adding new ingredients also doesn’t work. Hershey has mixed cookies, banana cream, caramel, honey nut flavor, and Reese’s Pieces with the peanut butter, and covered the cups in dark and white chocolate. Artisanal companies make peanut butter cups filled with bacon, chia seed, coconut, and caramelized bananas. None appear to have supplanted Reese’s taste. Reese’s cups resist such experimentation. Alternatives wither; something inexplicable is lost when the ingredients change. Selling for 5c a piece, c. 1950s. Neil Fasnacht Although Reese’s Peanut Butter Cups are now sold in nearly every gas station, vending machine, and supermarket in the U.S, the essence of the original cup, which was hand-crafted in H.B.

Reese’s basement 89 years ago, has endured. But Reese’s history has not. Even though Reese created his multimillion dollar peanut-butter cup empire in Hershey, built two factories, and employed hundreds of residents, no monuments to him exist. While the century-old smokestacks of the former Hershey’s factory stand proudly as a marker of the company’s history, Reese’s old factory is unmarked. Sure, you can buy Reese’s in Hershey’s gift shops and read a tiny placard in the museum about Reese. But H.B. Reese is an afterthought in Hershey, his impact diminished, as if giving Reese his due would undermine Milton Hershey’s legacy. Reese deserves better than simply his name on the package. Even though Reese’s would probably not have grown as successful without Hershey, Hershey is not the sole reason for Reese’s sustained popularity. Reese’s Peanut Butter Cups are unique; their peanut butter is unmatched, their ratio of ingredients divine. Their success is perhaps caused by an even greater force: nostalgia. Peanut butter and chocolate taste of childhood and love and family. Even though H.B.

Reese didn’t invent the peanut butter cup, nor Americans’ love of its two main ingredients, he deserves his rightful place in history for perfecting it. Reese’s Peanut Butter Cup Line - Candy Blog Candy Blog Monday, May 1, 2006 Reese’s Peanut Butter Cup Line Sometimes I think that I’m neglecting some of the best candy in the world just because it’s been around forever. Sure, CandyBlog is here to help me and you expand our candy horizons, but that doesn’t mean that we need to cast aside our tried-and-true friends. Like Reese’s Peanut Butter Cups. So I decided to revisit these old friends, and of course include whatever new and funky versions are out there. First, there’s the classic Reese’s Peanut Butter Cup. It got its first commercial media blast with a campaign in the 70s that featured two people - one eating peanut butter from a jar and the other eating a chocolate bar. They would collide and the chocolate bar would end up in the peanut butter and the chocolate eater would complain, “You got peanut butter on my chocolate!” The peanut butter eater would complain, “You got chocolate in my peanut butter!” Then they’d both taste it and it’d be pure love.

Cue the jingle ... Two great tastes that taste great together, Reese’s Peanut Butter Cups. There ain’t a thing wrong with this candy. It’s simple and pure, the combination of two strong flavors. A milk chocolate cup filled with a slightly crumbly, dense peanut butter with a little salty kick. The proportions are spot-on. Enough milk chocolate to lubricate the sticky, thick peanut butter. Enough salt to balance the sweet chocolate. As candy goes, it’s not even as bad for you as you might think. Yes, half the calories come from fat, but for your 220 calories you’re getting 4 grams of protein and 1 gram of fiber. Show me a nutrition bar that does that and tastes this good. Okay, maybe there are some. Show me one that costs $.75! The Reese’s Double Chocolate was an oddity. First, let me say that Hershey’s has chocolated a couple of candy bars lately with good results. I liked the York Peppermint Truffle Pattie and the Almond Joy Chocolate Chocolate. So I was thinking this could be similar by adding a bit of fudgyness to the center. What it did was mute the flavor of the center.

I don’t know how else to describe it. It didn’t taste chocolatey, just less peanut buttery but just as dense and creamy. It’s not offensively bad and if there were no regular Reese’s around I wouldn’t be adverse to this, but it seems kind of unnecessary. It’s like someone said, “I’d like a less peanutty Reese’s” and this is the result. I understand the rationale behind the Extra Smooth & Creamy, after all, the center of a Reese’s Cup does have some peanut texture to it. There are people out there who like creamy peanut butter and those who like chunky. The change in texture definitely changed the dynamic here. It made it ultra dense and actually melded a lot of the flavors together. The chocolate didn’t seem distinct from the peanut butter; the sweet didn’t seem distinct from the salt. The latest addition to the Reese’s line is the Reese’s Caramel. The promotion for this new cup is all over the place. It seems like a natural extension of the candy cup and I was more than willing to entertain the notion that it would work.

The commercials and even the packaging suggests that it’s flowing, gooey caramel that’s easily distinguished from the other primary ingredients - peanut butter and chocolate. It’s not. I mean, I could detect a bit of additional sweetness, and if I took the cup apart the caramel by itself had a flavor, but it just wasn’t distinctive enough to play with the big hitters - chocolate and peanuts. Also, it suffers from some mess issues. Sometimes I’ll take a bite of my candy cup and set it down and do something at my desk and then have another bite. That’s not really an option here. Eventually the caramel will come flowing out. Sticky, sticky caramel. Maybe as a miniature I’d be more happy. The White Chocolate Reese’s is not for me. But I’m not saying it’s a bad bar, it’s got a nice balance and for white chocolate, it uses real cocoa butter so it has a buttery, creamy quality. The saltiness of the peanut butter and the sweetness of the white chocolate balance well, but it lacks a dark and intense punch that the milk chocolate can provide. I reviewed this previously .

(NOTE: As of early 2008 this product is now called White Reese’s, as it doesn’t use real white chocolate with cocoa butter. It is not as good as it used to be, sweeter and with a waxier mouthfeel.) As if all the iterations of the classic cup of peanut butter inside chocolate isn’t enough, they messed around with proportion and portion. Witness the Big Cup. Below, I’ve illustrated the size difference of the regular Reese’s Cup and the Big Cup. The regular cup is approximately .75 ounces, the Big Cup is 1.4 ounces (basically double). It says on the wrapper that the Reese’s Big Cup “Packs some serious peanut butter” and they’re not kidding. I’ve mentioned this before, but there’s something to be said for proportion. But it’s not just the amount of chocolate and the amount of peanut butter, it also has to do with proximity and how it blends in the mouth. There’s too much peanut butter here! However, if you’re a peanut butter lover and are looking for a bigger peanut punch, this might be for you. The Big Cup with Nuts seems to understand the idea of “unique selling proposition”.

It’s a cup but with whole nuts in there (well, maybe they’re peanut halves)! What’s nice is that the nuts have room to spread out, instead of being crammed into the flatter regular cup. The nuts have a great crunch and really seem to set off the ultra-peanutty butter. These have also been released in a miniature version, but I’m not sure how well that’s going to work (I haven’t seen them in stores yet). Like its smaller brother, the White Chocolate Big Cup features white chocolate made with cocoa butter, not hydrogenated tropical oils. It smells like Easter and benefits from the bigger proportion of peanut butter. It’s still not appealing to me, though, but slightly better than the regular sized version. 56 Catchy Candy Slogans and Popular Taglines | BrandonGaille.com 56 Catchy Candy Slogans and Popular Taglines 56 Catchy Candy Slogans and Popular Taglines Jun 6, 2013 A list of over 50 catchy candy slogans that sweeten these brands a little more. These popular taglines can be given credit for creating some of the most memorable advertising on television. A lighter way to enjoy chocolate. A Little Something For Everyone.

A Mars a day helps you work, rest and play. A palatable confection and a most nourishing food. And All Because The Lady Loves Milk Tray. Are you a Cadbury’s Fruit and Nut Case? At work, rest and play, you get three great tastes in a Milky Way. Bet You Can’t Put A Fruit Pastel In Your Mouth Without Chewing It. Blow Your Own Bubble. Break out of the ordinary. Ch-a-a-a-w-clit! Cleans your teeth while it cleans your breath. Comfort in every bar. Don’t Forget The Fruit Gums, Mum. Don’t let hunger happen to you. Double your pleasure, double your fun. For That Stormy Breath. For the Kid in you. Get some nuts! Handles your hunger so you can handle, well…anything. Have a break, have a Kit Kat. Have you felt the bubbles melt? How many licks does it take to get to the center of a…. Hungry? Why wait? If he kissed you once, will he kiss you again? Isn’t life juicy. It’s all in the mix. It’s more than a mouthful… It’s Not For Girls. It’s too good for the kids.

Life’s good between Reese’s Peanut Butter Cups. Lot’s of things have changed, but Hershey’s goodness hasn’t. Made to make your mouth water. Makes mouths happy. Melts in your mouth, not in your hands. N-E-S-T-L-E-S, Nestles makes the very best! Nobody better lay a finger on my Butterfinger! Only Smarties Have the Answer. Put a Tic Tac in your mouth and get a bang out of life. Roses Grow on You. Say it with a KISS. Smoking prohibited. PEZing allowed. Sometimes you feel like a nut. Sometimes you don’t. Taste the explosion. There’s no wrong way to eat a Reese’s. To make that tough job easier you deserve. Two for me, none for you. Two great tastes that tastes great together. You got chocolate in my peanut butter! You got peanut butter in my chocolate! Go here to see some more slogan examples and find out the perfect slogan formula for creating a catchy slogan that brings in more customers. The infographic below looks at some of the most popular candy brands on social media. Their advertising strategy is a combination of both contented and continued engagement with consumers.

Here are the secret tactics I used to build my website traffic to over 2 million monthly visitors and grow my email list to over 100,000 subscribers: Advertising slogans - Wikiquote Advertising slogans Jump to: navigation , search Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. 1948 N.W. Ayer & Son Steve Cone, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History‎ (2008), p. 129. A little dab'll do ya! Susan Wilson, One Good Dog (2010), p. 296. A mind is a terrible thing to waste. George R. Bonner Jr., "Public-service advertising nears No. 1 ad pace in US", Christian Science Monitor (April 26, 1983), Business, p. 10. Always Coca-Cola. Coca-Cola 1993 Mark Pendergrast, For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It (2000), p.

398. An apple a day keeps the doctor away. , p. 22, cf. pp. 9 & 50. An idea can change your life. Idea Cellular K. Rama Moahana Rao, Services Marketing (2011), p. 341 Aren't You Hungry for Burger King now? Burger King 1982 Steven C. Hayes, Kirk D. Strosahl, Kelly G. Wilson, Acceptance and Commitment Therapy, Second Edition: The Process and Practice of Mindful Change (2011), p. 54 At the A&P, we watch our P's and Q's. Crain Books, Advertising Age Yearbook (1981), p. 175 Be all that you can be. Craig C. Pinder, Work Motivation: Theory, Issues, and Applications (1984), p. 50. Be more. Susan Tyler Eastman, ‎Douglas A. Ferguson, ‎Robert A. Klein, Media Promotion and Marketing for Broadcasting, Cable, and the Internet (2006), p. 256. Be There!

NBC 1983 Channel 62 in the "Weird Al" Yankovic movie UHF uses "Be there!" in a commercial. The audio commentary specifically states that NBC had that for their catchphrase. Beanz Meanz Heinz. Adrian Mackay, The Fundamentals of Advertising (1999), p. 194. Better sound through research. Carolyn Handa, The Multimediated Rhetoric of the Internet: Digital Fusion (2013), p. 97. Between love and madness lies Obsession. Calvin Klein 's Obsession 1985 Robert Jackall and Janice M. Hirota, Image Makers: Advertising, Public Relations, and the Ethos of Advocacy (2003), p. 212.

Breakfast of Champions 1935 Blackett-Sample-Gummert Later "The Breakfast of Champions" into the 1990s; cited by Kurt Vonnegut eponymously in Breakfast of Champions (1973), preface: "The use of the identical expression as the title for this book is not intended to indicate an association with or sponsorship by General Mills, nor is it intended to disparage their fine product." Buy Opera today! And make this banner go away! Gary P. Schneider, ‎Jessica Evans, New Perspectives on the Internet, Introductory (2006), p. 90. Cabinets fit for royalty, but affordable for all! Kitchen Cabinet Kings 2011 Anthony Saladino James R. Gregory, The Best of Advertising Slogans: Best Practices in Corporate Building (2011), p. 23. Cable. It's not just more choice, it's your choice. Council for Cable Information National Federation of Local Cable Programmers, Community Television Review - Volume 9 (1986), p. 35. Coca-Cola. Enjoy! The Richards Group, Atlanta PRNewswire‎ (1995).

Empowering Financial Institutions Globally. Dan Ramsey, ‎Stephen Windhaus, The Everything Business Plan Book with CD: All You Need to Succeed in a New Or Growing Business (2009), p. 40. Every bubble's passed its fizzical. Ron Norman, ‎Anne Watkiss, A2 English Language for AQA B (2001), p. 70. Every kiss begins with Kay Tom Altstiel, Jean Grow, Advertising Strategy: Creative Tactics from the Outside/In (2006), p. 167. Food, folks and fun. McDonald's 1990 Andrew Benett, Ann O'Reilly, Cavas Gobhai, Greg Welch, Good for Business: The Rise of the Conscious Corporation (2009), p. 74. First in Home Improvement! The Home Depot 1999 Honey Parker, ‎Blaine Parker, Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen (2012), p. 32. Gather 'round the good stuff. John Doyle, Unbidden Persuaders (2005), p. 57.

Get the door, it's Domino's! Ford Saeks, Marketing Magic (2005), p. 16. Gets you back where you belong. Laura E. Whiteley, International Directory of Company Histories - Volume 25 (1999), p. 154. Give me a break, break me off a piece of that Kit Kat bar Heye & Partner, an affiliate of DDB Worldwide Tom Altstiel, Jean Grow, Advertising Strategy: Creative Tactics from the Outside/In‎ (2006), p. 293. I'm thinking Arby's. Jim Osterman, Excellence in Brand Advertising (2007), p. 128. If it doesn't get all over the place, it doesn't belong in your face. James Alburger, The Art of Voice Acting: The Craft and Business of Performing for Voiceover (2010), p. 126. If PBS doesn't do it, who will? Susan Tyler Eastman, ‎Douglas A. Ferguson, ‎Robert A. Klein, Media Promotion and Marketing for Broadcasting, Cable, and the Internet (2006), p. 253. Imagination at Work.

Mike Symes, Light Your Firebrand (2011), p. 122. Improving home improvement. Jesko Perrey, ‎Dennis Spillecke, Retail Marketing and Branding: A Definitive Guide to Maximizing ROI (2011), p. 45. Is it live, or is it Memorex? Memorex video cassettes 1970s Richard D. Leppert, Susan McClary, Music and Society: The Politics of Composition, Performance, and Reception (2001), p. 174. It's a good time for the great taste of McDonald's. McDonald's 1984 Martin Lindstrom, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (2011), p. 138. It's in there! Robert McMath, What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped (2011) It's just made for you. Tina Grant, International Directory of Company Histories, Volume 74 (2006), p. 332. It's my way. Dorothy L.

Sayers for S.H. Benson's Mitzi Brunsdale, Dorothy L. Sayers (1990), p. 94. It takes a licking and keeps on ticking. Timex Corporation 1956 William Harley Davidson, José R. De la Torre, Managing the Global Corporation: Case Studies in Strategy and Management (1989), p. 21. It takes a tough man to make a tender chicken. 1972 Scali, McCabe & Sloves Robert F. Hartley, Marketing Successes, Historical to Present Day: What We Can Learn (1985), p. 171. It wouldn't be home without Hellmann's. Janice Jorgensen, Encyclopedia of Consumer Brands: Consumable Products (1994), p. 253. It's the Internet that logs onto you. Jonathan Gabay, Gabay's Copywriters' Compendium - Revised & Updated Edition (2006), p. 598. It's finger lickin' good. Jacky Tai, Get a Name!: 10 Rules to Create A Great Brand Name (2010), p. 281. It's Your ABC.

Robert Goldman, Stephen Papson, Nike Culture: the Sign of the Swoosh‎ (1998), p. 19; authorship attributed to Wieden & Kennedy in Communication Arts (1988), p. 151. Let's build something together. Rob Eagar, Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity (2012), p. 41. Life is short. Stay awake for it! Caribou Coffee Brook Noel, Good Morning: 365 Positive Ways to Start Your Day (2008), p. 42. Life tastes good. Coca-Cola 2001 Shel Holtz, Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More! (2002). p. 174. Like a good neighbor, State Farm is there. Eric Schlosser, Fast Food Nation: The Dark Side of the All-American Meal (2013), p. 50. Never stop improving. Louis Boone, ‎David Kurtz, Contemporary Marketing (2015), p. 183. Nick Jr.

is Just for Me! David Buckingham, Small Screens: Television for Children (2002), p. 22. Nobody can do it like McDonald's can. McDonald's 1979 Richard Lederer, Richard Dowis, The Write Way: The Spell Guide to Good Grammar and Usage (1995), p. 202. Nobody does chicken like KFC. Frédéric Beigbeder, Was £9.99 Now £6.99: A Novel (2003), p. 257. Nothing outlasts the Energizer. It keeps going and going and going. Robert Goldman, Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising‎ (1996), p. 45. Obey your thirst. Robert Goldman, Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising (1996), p. 263. Oh, what a feeling! Toyota 1979 Donna Jean Umiker-Sebeok, Marketing and Semiotics: New Directions in the Study of Signs For Sale (1987), p. 524. Once you go Mac, you'll never go back. David A.

LaBonte, Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistable (2009), p. 120. Open Happiness. Coca-Cola 2009 Joeri Van Den Bergh, Mattias Behrer, How Cool Brands Stay Hot: Branding to Generation Y (2013), p. 226. Pizza! Pizza! Little Caesars 1979 Arthur Agatston, The South Beach Diet Dining Guide: Your Reference Guide to Restaurants Across America (2005), p. 82. Playing what we want. Lonnie Bell, The Story of Coca-Cola (2003), p. 6. Sharp Minds, Sharp Products. Philip Theibert, The Most Creative, Escape the Ordinary, Excel at Public Speaking Book Ever: All The Help You Will Ever Need In Giving A Speech (2013), p. 6. Simplicity at work, Better by Adobe. Adweek, L.P., Brandweek - Volume 45 (2004), p. 201. So easy a caveman can do it. Laura Lowell, 42 Rules of Marketing (2007), p.

21. Sometimes you feel like a nut, sometimes you don't. 1953 Dancer-Fitzgerald-Sample Linda K. Fuller, Frank Hoffmann, Beulah B Ramirez, Chocolate Fads, Folklore & Fantasies: 1,000+ Chunks of Chocolate Information (1994), p. 60. Taking Care of Business. Arthur A. Winters, Peggy Fincher Winters, Carole Paul, Brandstand: Strategies for Retail Brand Building (2003), p. 148. Taste the Rainbow. Shannon McCabe, Aesthetic Alternative: Hip Hop as Living Art (2011), p. 85. There's always room for Jell-O. Frances Lareau, My Polish-American Mother (2011), p. 185. The best part of waking up is Folgers in your cup! Davis Dyer, ‎Frederick Dalzell, ‎Rowena Olegario, Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble (2004), p. 98. The Best Place for Cartoons.

Cabletelevision Advertising Bureau, Cable Network Profiles: A Comprehensive Sales Guide to Basic Cable Networks (2001), p. 42. The Coke Side of Life. 2006 Jeffrey K. Johnson, American Advertising in Poland: A Study of Cultural Interactions Since 1990 (2008), p. 169. The First Kids' Network. Nickelodeon 1985 Gordon L. Berry, Joy Keiko Asamen, Children and Television: Images in a Changing Socio-Cultural World (1993), p. 304. The Indian Multinational. Poonia, ‎Virender S, Advertising Management (2010), p. 70. The lion leaps from strength to strength. Edward Collins Bursk, The world of business‎ (1962), p. 335. The place for TV hits. Tammy Karten, Marketer's Guide to Media (2001), p. 64. The snack that smiles back. Michael R. Solomon , Greg W. Marshall , Elnora W.

Stuart, Marketing: Real People, Real Choices (7th Edition) (2010), p. 248. The way a sandwich should be. Thomas Riggs, Encyclopedia of Major Marketing Campaigns: Volume 2 (2006), p. 456. The world's local bank. Philip Kotler , Waldemar Pfoertsch, Ines Michi, B2B Brand Management (2006), p. 102. There is no spit in Cremo! Cremo cigars by American Tobacco 1929 Radio campaign on the new Columbia Broadcasting Service (CBS); cited in Erik Barnouw , The Sponsor: Notes On a Modern Potentate, Oxford University Press, 1978, page 25, ISBN 0-19-502614-4 . Think outside the bun. Taco Bell 2001 Mark Burtman, Be the Least You Can Be: Getting the Most Out of Your Phentermine Based Weight Loss Program (2008), p. 22 Thousands of possibilities. Get yours. Linda G.

Tucker, Lockstep and Dance: Images of Black Men in Popular Culture (2007), p. 77 Very funny. Dwain Neilson Esmond, Can You Hear Me Now?: Young Adult Devotional (2004), p. 140. When it absolutely, positively, has to be there overnight. 1982 Ally & Gargano Steve Cone, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History‎ (2008), p. 136. When you're at The Home Depot, you feel right at home. Honey Parker, ‎Blaine Parker, Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen (2012), p. 32. Where a kid can be a kid. Lawrence V. Bolar, Eradicating the Saggy Pants Syndrome in America (2013), p. 11. Where the pets go. Margo Berman, ‎Robyn Blakeman, The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors (2009), p. 108. Who could ask for anything more?

Ronald Lampman Watts, Canada: The State of the Federation, 1989 (1989), p. 195. With a name like Smuckers... it has to be good. Cynthia S. Smith, Step-by-step Advertising (1984), p. 74. You can do it. We can help. The Home Depot 2003 Larry D. Kelley, Donald W. Jugenheimer, Advertising Account Planning: Planning and Managing an IMC Campaign (2010), p. 126. You can't top the copper top. Marcel Danesi, Why it Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (2008), p. 104. You deserve a break today. 1971 Needham, Harper & Steers Steve Cone, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History‎ (2008), p. 136. You got 30 minutes. Alok Kumar Rai, Customer Relationship Management: Concepts and Cases (2012), p. 229.

You're in good hands with Allstate. Sidney J. Levy, Dennis W. Rook, Brands, Consumers, Symbols, & Research: Sidney J. Levy on Marketing (1999), p. 15. You've got a lot to live, and Pepsi's got a lot to give. 1969 BBDO Thomas Frank, The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism (1998), p. 179. You got peanut butter in my chocolate! You got chocolate in my peanut butter! (Voiceover) Two great tastes that taste great together. Reese's Peanut Butter Cups 1970 Andrew Hargadon, How Breakthroughs Happen: The Surprising Truth about how Companies Innovate‎ (2003), p. 56; reported in part in Andrew F. Smith, Encyclopedia of Junk Food and Fast Food‎ (2006), p. 228 (specifying date and attributing authorship to Ogilvy & Mather ). You never get a second chance to make a first impression.

1980s Adapted from Harry Simmons, Successful Sales Management (1952), p. 127. sequences associated with the condition that the product claims to address.<ref>Thomas O'Guinn, ‎Chris Allen, ‎Richard J. Semenik, Advertising and Integrated Brand Promotion (2014), p. 210.

Question: "You got peanut butter in my chocolate! You got chocolate in my peanut butter! Two great tastes that taste great together." was the advertising slogan for what product?
Answer: Reeses Peanut Butter Cups