The Stories Behind 6 Famous Slogans | Mental Floss The Stories Behind 6 Famous Slogans Image credit: Like us on Facebook Though some of the greatest advertising slogans in history seem relatively simple ("Just Do It" is only three words, after all), most of the time, they're anything but. Here's how six of the most enduring taglines came to be. 1. “Just Do It.” The famous Nike slogan came from a rather unlikely source - spree killer Gary Gilmore, who received the death penalty for murdering two people in Utah in July, 1976. Just before a firing squad did their duty, Gilmore was asked if he had any last words. “Let’s do it,” he simply said. When Dan Wieden of Wieden+Kennedy was tapped to create a tagline for Nike a decade later, something about Gilmore’s words just seemed to fit. “Let’s” was changed to “Just” to add a dash of emphasis. 2. “Good to the Last Drop.” Maxwell House has a pretty neat story for this one.

They claim that while Teddy Roosevelt was visiting Andrew Jackson’s Hermitage in 1907, he insisted on taking a cup of coffee where Old Hickory once enjoyed his meals, saying, “I must have the privilege of saying that I have eaten at General Jackson's table.” As the story goes, after thoroughly enjoying his joe, Teddy smacked his lips and declared that the stuff was “good to the last drop.” Some years later, the coffee giant decided the slogan was a double win - it was a catchy phrase, but it also provided celebrity endorsement. That being said, there’s a pretty good chance that the whole tale is just a pretty good bit of PR. The Theodore Roosevelt Association, however, claims they know of a credible witness who verified the whole conversation. More from mental_floss writer Bill DeMain: A few tidbits about Maxwell House – A Nashville Banner article from 1907 quoted Teddy Roosevelt as saying of that famous cup of coffee: “This is the kind of stuff I like to drink, by George, when I hunt bears.” Nothing about “good to the last drop.” Though maybe that phrase didn’t sound as quotable back then.

Regardless, it was a big deal to have the president enjoying your brand of coffee, and in the days after Roosevelt’s visit, three different coffee companies in Nashville ran ads in the Banner claiming it was their java, not Maxwell House’s, that Teddy liked. Finally, though Maxwell House started using the “good to the last drop” slogan in print ads around 1917, they waited until long after Roosevelt was dead before they started using his name and image in their ads. 3. “A Diamond is Forever.” I wish I was one of those people who went to bed with a problem and woke up with the solution in my head. I’m not, but apparently copywriter Frances Gerety was, because she said the famous De Beers slogan came to her in a dream in 1947. It’s certainly enduring - the tagline has been a De Beers mainstay ever since. Advertising Age even named it the best slogan of the 20th century . 4. “We try harder.” This one is a rare moment of truth in advertising, according to Time magazine. When given the difficult task of making Avis seem appealing - Hertz had a firm lock on the top rental car spot in the U.S.

- famed copywriter Bill Bernbach asked company president Robert Townsend why he thought anyone would use his company. “We try harder,” Townsend decided, and a slogan was born. 5. “I People weren’t exactly in a New York state of mind in 1977. Tourism was down, the city was getting a reputation for being dirty, and Deputy Commissioner of the NY State Department of Commerce William Doyle decided to do something about it. He requested a catchy ad campaign to boost tourism, and man, did he get one. Respected designer Milton Glaser created the iconic image thinking it would just be part of a quick, three-month campaign. He had no idea it would still be in use years later, even becoming a rallying cry after 9/11. The kicker: he did the work pro bono. 6. “That was Easy.” It would be nice if real life worked like the Staples ads: when you’re overwhelmed with work, chores, or life in general, all you have to do is push a button and some inventive and humorous solution magically appears to whisk your troubles away. Leslie Sims, a senior VP at advertising agency McCann Erickson, thought the same thing.

Staples’ Easy button and “That was easy” line was... well, it wasn’t easy. It took a long time to come up with a concept that could quickly and handily show the abstract idea of “easy.” I sense another post like this in my future - what slogans do you find intriguing? More from mental_floss... The grim origin story behind Nike’s ‘Just Do It’ slogan | For The Win Follow @Nick_Schwartz Nike’s iconic slogan “Just Do It” helped the company become a worldwide phenomenon after it was first introduced in 1988, and it’s stood the test of time almost 30 years later. The phrase was actually inspired by the final words of a criminal who demanded the death penalty after committing two murders in 1976. Dan Wieden, of the renowned ad agency Wieden+Kennedy, retold the story during a conference in Cape Town, South Africa last month. Via dezeen.com : “He grew up in Portland, and ran around doing criminal acts in the country, and was in Utah where he murdered a man and a woman, and was sent to jail and put before a firing squad.

They asked him if he had any final thoughts and he said: ‘Let’s do it’. I didn’t like ‘Let’s do it’ so I just changed it to ‘Just do it’.” Nike's "Just do it" was based on the last words of a murderer 13 comments Design Indaba 2015: the advertising executive behind Nike 's "Just do it" slogan has told Dezeen how he based one of the world's most recognisable taglines on the words of a convict facing a firing squad (+ interview). Dan Wieden, co-founder of advertising agency Wieden+Kennedy , described the surprising genesis of the slogan in an interview at the Design Indaba conference in Cape Town last month. Related story Marc Newson helped trigger a "manufacturing revolution" at Nike, says CEO Mark Parker "I was recalling a man in Portland," Wieden told Dezeen, remembering how in 1988 he was struggling to come up with a line that would tie together a number of different TV commercials the fledgling agency had created for the sportswear brand.

"He grew up in Portland, and ran around doing criminal acts in the country, and was in Utah where he murdered a man and a woman, and was sent to jail and put before a firing squad." Wieden continued: "They asked him if he had any final thoughts and he said: 'Let's do it'. I didn't like 'Let’s do it' so I just changed it to 'Just do it'." The murderer was Gary Gilmore, who had grown up in Portland, Oregan – the city that is home to both Nike and Wieden+Kennedy. In 1976 Gilmore robbed and murdered two men in Utah and was executed by firing squad the following year (by some accounts Gilmore actually said "Let's do this" just before he was shot). Nike's first commercial featuring the "Just do it" slogan Nike co-founder Phil Knight, who was sceptical about the need for advertising, initially rejected the idea. "Phil Knight said, 'We don't need that shit'," Wieden said.

"I said 'Just trust me on this one.' So they trusted me and it went big pretty quickly." The slogan, together with Nike's "Swoosh" logo, helped propel the sportswear brand into a global giant, overtaking then-rival Reebok, and is still in use almost three decades after it was coined. Campaign magazine described it as "arguably the best tagline of the 20th century," saying it "cut across age and class barriers, linked Nike with success – and made consumers believe they could be successful too just by wearing its products." The magazine continued: "Like all great taglines, it was both simple and memorable. It also suggested something more than its literal meaning, allowing people to interpret it as they wished and, in doing so, establish a personal connection with the brand." Dan Wieden Born in 1945, Wieden formed Wieden+Kennedy in Portaland with co-founder David Kennedy in 1982. The company now has offices around the world and has "billings in excess of $3 billion," Wieden said.

Wieden revealed in his lecture at Design Indaba that shares in the privately owned agency had recently been put into a trust, making it "impossible" for the firm to be sold. "I’ve sworn in private and in public that we will never, ever sell the agency," Wieden said. "It just isn’t fair that once sold, a handful of people will walk off with great gobs of money and those left behind will face salary cuts or be fired, and the culture will be destroyed." He added: "The partners and I got together a couple of years ago and put our shares in a trust, whose only obligation is to never ever, under no circumstances, sell the agency.” Here is an edited transcript of our interview with Dan Wieden: Marcus Fairs: You're probably bored to death of this question but tell me how the Nike slogan came about. Dan Wieden: So, it was the first television campaign we'd done with some money behind, so we actually came up with five different 30 second spots. The night before I got a little concerned because there were five different teams working, so there wasn't an overlying sensibility to them all. Some were funny, some were solemn.

So I thought you know, we need a tagline to pull this stuff together, which we didn't really believe in at the time but I just felt it was going to be too fragmented. So I stayed up that night before and I think I wrote about four or five ideas. I narrowed it down to the last one, which was "Just do it". The reason I did that one was funny because I was recalling a man in Portland. He grew up in Portland, and ran around doing criminal acts in the country, and was in Utah where he murdered a man and a woman, and was sent to jail and put before a firing squad. And they asked him if he had any final thoughts and he said: "Let's do it". And for some reason I went: "Now damn. How do you do that? How do you ask for an ultimate challenge that you are probably going to lose, but you call it in?" So I thought, well, I didn't like "Let’s do it" so I just changed it to "Just do it". I showed it to some of the folks in the agency before we went to present to Nike and they said "We don't need that shit".

I went to Nike and [Nike co-founder] Phil Knight said, "We don't need that shit". I said "Just trust me on this one." So they trusted me and it went big pretty quickly. Marcus Fairs: Most of Dezeen's audience is involved in making products, whether it's trainers or cars or whatever. What is the relationship between what you do and the product? Dan Wieden: Well if you notice in all the Nike work – I mean there is work that shows individual shoes, but a lot of the work that we do is more talking about the role of sports or athletics. And Nike became strong because it wasn't just trying to peddle products; it was trying to peddle ideas and the mental and physical options you can take. So it was really unusual and it worked very well. Marcus Fairs: And what about other clients? What do you do if the client just wants you to show the product? Dan Wieden: Well, it depends on the client as well. But you have to be adding something to a product that is beyond just taste, or fit, or any of that kind of stuff. You have to have a sensibility about the product, a sort of spirit of the product almost.

Marcus Fairs: And do you turn down brands that have product which you don't think is good enough? Dan Wieden: Oh sure. And we fire clients! Read more The 20 Most Suggestive Brand Slogans of All Time The 20 Most Suggestive Brand Slogans of All Time SumoMe Does your mind go straight to the gutter at the mention of anything remotely suggestive? Yeah, mine too. I can’t keep these slogans PG- or G-rated in my head. I just can’t. It’s too hard! (See what I mean? Even that was kind of suggestive). Let’s just get to my picks for the 20 most suggestive brand slogans of all time, shall we? Here they are, in no particular order: “Where’s the cream filling?” Really, Hostess? I don’t even need to comment on this one. Chevy’s “Like a rock” slogan was everywhere in the 1990s, and Bob Seger’s song still plays in my head when I see it. But that doesn’t make it any less suggestive to me as an adult… “You can do it.

We can help.” Thanks for the encouragement, Home Depot, but no thanks. I’m good. Gatorade’s “Is it in you?” is the dirtiest one on my list, by far. Call me immature all you want, but COME ON. McDonald’s ditched their previous slogan, “We love to see you smile,” with the somewhat vague and mildly suggestive “I’m lovin’ it.” It covers a lot of ground. I’m pretty sure the use of the pronoun “it” has been responsible for a fair number of slogan misinterpretations, and KFC’s “It’s finger lickin’ good” is one of those. Don’t get me wrong, Haagen-Dazs is delicious! However, “Pleasure is the path to joy” sounds like a cookie fortune from an adult book shop. “Reach out and touch someone” should be 100% clean, but somehow it’s not. Especially when you ask yourself why AT&T would advise customers to do a thing like that. Who do they think they are, Depeche Mode? “It’s all inside” may be perfectly PG to those of you with unsoiled minds, but the rest of you get it.

JCPenney’s simple slogan could be risque if you think about it. Again, the lack of pronouns in “Melts in your mouth, not in your hand” gives it a racier tone than it deserves. Although, we’d all be lying if we denied giggling at this slogan at least once in our lives, right? When Burger King told you to “Have it your way” during a commercial, you thought of burgers. But if you saw the slogan by itself? Gutter. Yeah, Timex’s “It takes a licking and keeps on ticking” made my list as well. My reasoning was: The slogan certainly applies to watches, but the question is, what else does it apply to? To be quite honest, I had no idea what the “Where’s the beef?” slogan meant when I was a kid, so this one by Wendy’s remained innocent until I became an adult. No longer… Maxwell House’s “Good to the last drop!” is only as racy as you make it. That’s all I’ll say. The Almond Joy and Mounds debate isn’t over. Not by a long shot!

“Sometimes you feel like a nut, sometimes you don’t” was one of those instantly catchy slogans that everyone still remembers — suggestively or not. When I saw “Pleasing people the world over” for the first time, I didn’t know which brand it was for. Then, I learned it was Holiday Inn’s slogan. No further comments needed… Yellow Pages still uses the “Let your fingers do the walking” slogan, and my mind still enters the gutter when I see it. How about you? “Isn’t life juicy?” Starburst asked, unwrapping the waxy paper with his fingers. Okay, I’ll admit, “Eat fresh” is kind of a stretch. Subway probably never anticipated this slogan being racy, but that doesn’t mean we can’t think about it anyway. I saved one of the best for last: Nike’s classic “Just do it.” Yeah, ’nuff said. – Which brand slogans are the most suggestive to you? Did I miss any racy, lewd, or colorful taglines that you’d like to point out? Anything else to say? Leave a comment below! Images owned and copyrighted by their respective companies. All rights reserved.

You might also like: Does Every Startup Need a Slogan? - ReadWrite Does Every Startup Need a Slogan? Posted on rieva lesonsky Contributing Writer You’ve got a great name for your startup. What’s next? Before you design your logo, website and other marketing materials, it’s time to create a company slogan or tagline. Like Apple’s “Think Different” or Nike’s “Just Do It,” a great slogan inspires, motivates, informs and persuades. So how do you come up with the right one for your company? “Having a great slogan is absolutely critical,” says Rich Davis, founder of Slogan Slingers , a crowdsourcing site for slogans and taglines. “In some ways I think it’s even more important than a logo, because everyone has a logo. Not every [new] business is savvy enough to leverage a really smart slogan.” A good slogan can help you stand out from your competition. “If you have a slogan that conveys a simple, powerful message while your competition just has a logo, you have the advantage in standing out and winning over your target audience,” claims Davis.

The right slogan can change how you’re perceived both externally and internally, he adds, citing the “Think Different” campaign as an example. “It represented the cornerstone of Apple’s entire brand. It was their philosophy in two words. It guided every product they developed and every decision they made.” What Makes a Good Startup Slogan? Good slogans are not always obvious. “Research shows that cookie-cutter slogans have no impact,” says Davis. “They’re quickly forgotten, and basically convey a general lack of passion within the organization. It’s the opposite of branding. If you care about your image, it’s worth investing the time in getting a slogan that stands out. If your slogan isn’t elevating your brand, you’re making a mistake by using it.” So what makes a good slogan or tagline? Davis says it must have some basis in emotion. “Good slogans get you to feel something about a brand or even about yourself that you didn’t before.” The slogan can also tout a key benefit in a memorable way. “The Energizer Bunny campaign and their catchphrase, ‘It keeps going and going and going…’ is great example of this.” In today’s Web-oriented world, do you need to worry about SEO or keywords when creating your slogan?

“Taglines really do not impact SEO in any tangible way, unless sites continually link to you with your chosen tagline,” says Ben Fisher, the Social Media Marketing Dude . “One benefit to a keyword-rich tagline would be if the line was in plain text under the logo and displays as part of the site description.” “You have website headlines, metadata, blogs and back links for SEO,” Davis agrees. “Your slogan should transcend all that. Davis warns that there are no set rules for slogan success. “Like a hit song, blockbuster movie or any creative product, there’s no specific formula for producing a timeless slogan. A lot of times on our site, a contest holder will see a slogan entry that is nothing like what they were originally envisioning but they instantly realize they’ve found ‘the one,’” says Davis. “That’s the magic of the creative process. There are basic elements a great slogan should possess, but the rest comes down to the writer’s imagination.” Can Crowdsourcing Help? Davis owned an ad agency before starting Slogan Slingers late in 2010 when crowdsourcing entered the marketing fray. “I thought, ‘Oh man.

If someone ever uses crowdsourcing to generate slogans, that will totally kill an entire service category of my business.’ So I said to myself, it might as well be me.” Slogan Slingers lets companies look for feedback and ideas about their slogans by putting the project out to thousands of professional writers. Companies choose a set price and provide as much information as they want on the type of slogan they need and for what purpose. Once the slogans start coming in, the business can give feedback to fine tune the pitch. Image courtesy of Shutterstock . After 25 years, 'Just Do It' remains iconic tagline After 25 years, 'Just Do It' remains iconic tagline In 1988, Dan Wieden worried his proposed 'Just Do It' slogan for Nike was too unfocused Post to Facebook After 25 years, 'Just Do It' remains iconic tagline In 1988, Dan Wieden worried his proposed 'Just Do It' slogan for Nike was too unfocused Check out this story on USATODAY.com: CancelSend A link has been sent to your friend's email address. Posted! A link has been posted to your Facebook feed.

5 To find out more about Facebook commenting please read the Conversation Guidelines and FAQs After 25 years, 'Just Do It' remains iconic tagline Jeffrey Martin, USA TODAY Sports Published 7:17 p.m. ET Aug. 20, 2013 | Updated 12:30 p.m. ET Aug. 21, 2013 Dan Wieden, shown near the lobby of his Portland, Ore., offices in this 2007 file photo, was initially worried that the 'Just Do It' slogan he came up with in 1988 for Nike would be seen as too unfocused by the growing sportswear giant. (Photo: Craig Mitchelldyer for USA TODAY Sports) Story Highlights Dan Wieden says he tweaked the last words of executed killer Gary Gilmore to create Nike's slogan Sports business experts note the rarity of a slogan such as 'Just Do It' enduring for decades Nike's slogan still reigns supreme, even as other companies have sought their own catchy taglines Dan Wieden was worried his advertising agency's proposed slogan for the burgeoning footwear giant was too unfocused.

Recalling killer Gary Gilmore's famous last words before he was executed by firing squad in 1977 in Utah – "Let's do it," Gilmore said – it was 11 years later when Wieden tweaked the declaration and came up with an idea that would soon become iconic: "Just Do It." That was 1988. Nike, and Wieden+Kennedy, were never the same. "It caught on because it was short, simple, easily understood and remembered and – to the point – a little bold and confident, like many of the Nike athletes at the time," said Lisa Delpy Neirotti, associate professor and director at George Washington University's School of Business. "Nike commercials and advertisements all supported the slogan. Nike and Wieden+Kennedy created a true integrated campaign. "You did not see Nike without 'Just Do It.' The slogan became synonymous with the brand and vice versa." VIDEO: See Kobe's new ad for Nike Twenty-five years later, it's still Nike's slogan, although global chief marketing officer Davide Grasso says it's actually his company's mantra.

Regardless, it remains catchy, and Nike will mark the anniversary with the launch of a new advertising campaign on Thursday called "Possibilities," highlighted by a 90-second commercial featuring LeBron James and Serena Williams and narrated by actor Bradley Cooper. "At Nike, we say, 'If you have a body, you are an athlete,'" Grasso said via e-mail. "We want to inspire every athlete, whether it's inspiration to run their first mile or win their fifth MVP title." "Just Do It" is a slogan that has achieved what companies hope for – a quick line that becomes so well-known it works its way into pop culture. "Very seldom do taglines turn into lifestyles. It has energized a generation of athletes and it continues to do that. That's the uniqueness. It resonated far beyond what anybody could have expected," said David Carter, associate professor and executive director of the Sports Business Institute at USC Marshall School of Business. Asked for a comparable slogan or even a derivative, Carter said, "As far television goes, you have Coca-Cola and Mean Joe Greene. But as far as taglines? This has to be at the top. "You can look at other slogans the last 20, 30 years.

That doesn't happen often." Of course, the world has changed in a quarter of a century, especially in the digital world. Nike, for the first time, is using #justdoit on its social media channels. Yet the ubiquitous tagline, which has thrived on being open to interpretation, has endured even as others have tried to come up with their own memorable slogans. Under Armour's "Protect This House" and adidas' "Impossible is Nothing" echo some of the same qualities, but neither has overtaken "Just Do It." "Not only does it still work, on a lot of levels, but its staying power – it's very clear it's still relevant," Carter said. "When you say 'Just Do It,' it's very clear what it represents.

Very few (slogans) stand the test of time." Nike's 'Just do it' was inspired by murderer Gary Gilmore's last words | Daily Mail Online How Nike just did it: Brand's game-changing slogan was inspired by infamous murderer Gary Gilmore's last words before he was shot dead by firing squad The 'Just do it' slogan first appeared at the end of a TV advert in 1988 It has been described as one of the best taglines of the 20th century Ad executive Dan Wieden admitted it's based on last words of a murderer He borrowed the phrase from condemned Utah killer Gary Gilmore Gilmore reportedly said 'let's do it' as he face a firing squad in 1977 Advertising slogans - Wikiquote Advertising slogans Jump to: navigation , search Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. 1948 N.W. Ayer & Son Steve Cone, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History‎ (2008), p. 129. A little dab'll do ya!

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54 At the A&P, we watch our P's and Q's. Crain Books, Advertising Age Yearbook (1981), p. 175 Be all that you can be. Craig C. Pinder, Work Motivation: Theory, Issues, and Applications (1984), p. 50. Be more. Susan Tyler Eastman, ‎Douglas A. Ferguson, ‎Robert A. Klein, Media Promotion and Marketing for Broadcasting, Cable, and the Internet (2006), p. 256. Be There! NBC 1983 Channel 62 in the "Weird Al" Yankovic movie UHF uses "Be there!" in a commercial. The audio commentary specifically states that NBC had that for their catchphrase. Beanz Meanz Heinz. Adrian Mackay, The Fundamentals of Advertising (1999), p. 194. Better sound through research. Carolyn Handa, The Multimediated Rhetoric of the Internet: Digital Fusion (2013), p. 97. Between love and madness lies Obsession. Calvin Klein 's Obsession 1985 Robert Jackall and Janice M.

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James Alburger, The Art of Voice Acting: The Craft and Business of Performing for Voiceover (2010), p. 126. If PBS doesn't do it, who will? Susan Tyler Eastman, ‎Douglas A. Ferguson, ‎Robert A. Klein, Media Promotion and Marketing for Broadcasting, Cable, and the Internet (2006), p. 253. Imagination at Work. Mike Symes, Light Your Firebrand (2011), p. 122. Improving home improvement. Jesko Perrey, ‎Dennis Spillecke, Retail Marketing and Branding: A Definitive Guide to Maximizing ROI (2011), p. 45. Is it live, or is it Memorex? Memorex video cassettes 1970s Richard D. Leppert, Susan McClary, Music and Society: The Politics of Composition, Performance, and Reception (2001), p. 174. It's a good time for the great taste of McDonald's.

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Coca-Cola 2001 Shel Holtz, Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More! (2002). p. 174. Like a good neighbor, State Farm is there. Eric Schlosser, Fast Food Nation: The Dark Side of the All-American Meal (2013), p. 50. Never stop improving. Louis Boone, ‎David Kurtz, Contemporary Marketing (2015), p. 183. Nick Jr. is Just for Me! David Buckingham, Small Screens: Television for Children (2002), p. 22. Nobody can do it like McDonald's can. McDonald's 1979 Richard Lederer, Richard Dowis, The Write Way: The Spell Guide to Good Grammar and Usage (1995), p. 202. Nobody does chicken like KFC. Frédéric Beigbeder, Was £9.99 Now £6.99: A Novel (2003), p. 257. Nothing outlasts the Energizer. It keeps going and going and going.

Robert Goldman, Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising‎ (1996), p. 45. Obey your thirst. Robert Goldman, Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising (1996), p. 263. Oh, what a feeling! Toyota 1979 Donna Jean Umiker-Sebeok, Marketing and Semiotics: New Directions in the Study of Signs For Sale (1987), p. 524. Once you go Mac, you'll never go back. David A. LaBonte, Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistable (2009), p. 120. Open Happiness. Coca-Cola 2009 Joeri Van Den Bergh, Mattias Behrer, How Cool Brands Stay Hot: Branding to Generation Y (2013), p. 226. Pizza! Pizza! Little Caesars 1979 Arthur Agatston, The South Beach Diet Dining Guide: Your Reference Guide to Restaurants Across America (2005), p. 82. Playing what we want.

Lonnie Bell, The Story of Coca-Cola (2003), p. 6. Sharp Minds, Sharp Products. Philip Theibert, The Most Creative, Escape the Ordinary, Excel at Public Speaking Book Ever: All The Help You Will Ever Need In Giving A Speech (2013), p. 6. Simplicity at work, Better by Adobe. Adweek, L.P., Brandweek - Volume 45 (2004), p. 201. So easy a caveman can do it. Laura Lowell, 42 Rules of Marketing (2007), p. 21. Sometimes you feel like a nut, sometimes you don't. 1953 Dancer-Fitzgerald-Sample Linda K. Fuller, Frank Hoffmann, Beulah B Ramirez, Chocolate Fads, Folklore & Fantasies: 1,000+ Chunks of Chocolate Information (1994), p. 60. Taking Care of Business. Arthur A. Winters, Peggy Fincher Winters, Carole Paul, Brandstand: Strategies for Retail Brand Building (2003), p. 148. Taste the Rainbow.

Shannon McCabe, Aesthetic Alternative: Hip Hop as Living Art (2011), p. 85. There's always room for Jell-O. Frances Lareau, My Polish-American Mother (2011), p. 185. The best part of waking up is Folgers in your cup! Davis Dyer, ‎Frederick Dalzell, ‎Rowena Olegario, Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble (2004), p. 98. The Best Place for Cartoons. Cabletelevision Advertising Bureau, Cable Network Profiles: A Comprehensive Sales Guide to Basic Cable Networks (2001), p. 42. The Coke Side of Life. 2006 Jeffrey K. Johnson, American Advertising in Poland: A Study of Cultural Interactions Since 1990 (2008), p. 169. The First Kids' Network. Nickelodeon 1985 Gordon L. Berry, Joy Keiko Asamen, Children and Television: Images in a Changing Socio-Cultural World (1993), p. 304. The Indian Multinational.

Poonia, ‎Virender S, Advertising Management (2010), p. 70. The lion leaps from strength to strength. Edward Collins Bursk, The world of business‎ (1962), p. 335. The place for TV hits. Tammy Karten, Marketer's Guide to Media (2001), p. 64. The snack that smiles back. Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart, Marketing: Real People, Real Choices (7th Edition) (2010), p. 248. The way a sandwich should be. Thomas Riggs, Encyclopedia of Major Marketing Campaigns: Volume 2 (2006), p. 456. The world's local bank. Philip Kotler , Waldemar Pfoertsch, Ines Michi, B2B Brand Management (2006), p. 102. There is no spit in Cremo!

Cremo cigars by American Tobacco 1929 Radio campaign on the new Columbia Broadcasting Service (CBS); cited in Erik Barnouw , The Sponsor: Notes On a Modern Potentate, Oxford University Press, 1978, page 25, ISBN 0-19-502614-4 . Think outside the bun. Taco Bell 2001 Mark Burtman, Be the Least You Can Be: Getting the Most Out of Your Phentermine Based Weight Loss Program (2008), p. 22 Thousands of possibilities. Get yours. Linda G. Tucker, Lockstep and Dance: Images of Black Men in Popular Culture (2007), p. 77 Very funny. Dwain Neilson Esmond, Can You Hear Me Now?: Young Adult Devotional (2004), p. 140. When it absolutely, positively, has to be there overnight. 1982 Ally & Gargano Steve Cone, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History‎ (2008), p. 136. When you're at The Home Depot, you feel right at home.

Honey Parker, ‎Blaine Parker, Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen (2012), p. 32. Where a kid can be a kid. Lawrence V. Bolar, Eradicating the Saggy Pants Syndrome in America (2013), p. 11. Where the pets go. Margo Berman, ‎Robyn Blakeman, The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors (2009), p. 108. Who could ask for anything more? Ronald Lampman Watts, Canada: The State of the Federation, 1989 (1989), p. 195. With a name like Smuckers... it has to be good. Cynthia S. Smith, Step-by-step Advertising (1984), p. 74. You can do it. We can help. The Home Depot 2003 Larry D. Kelley, Donald W. Jugenheimer, Advertising Account Planning: Planning and Managing an IMC Campaign (2010), p. 126. You can't top the copper top.

Marcel Danesi, Why it Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (2008), p. 104. You deserve a break today. 1971 Needham, Harper & Steers Steve Cone, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History‎ (2008), p. 136. You got 30 minutes. Alok Kumar Rai, Customer Relationship Management: Concepts and Cases (2012), p. 229. You're in good hands with Allstate. Sidney J. Levy, Dennis W. Rook, Brands, Consumers, Symbols, & Research: Sidney J. Levy on Marketing (1999), p. 15. You've got a lot to live, and Pepsi's got a lot to give. 1969 BBDO Thomas Frank, The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism (1998), p. 179. You got peanut butter in my chocolate! You got chocolate in my peanut butter!

(Voiceover) Two great tastes that taste great together. Reese's Peanut Butter Cups 1970 Andrew Hargadon, How Breakthroughs Happen: The Surprising Truth about how Companies Innovate‎ (2003), p. 56; reported in part in Andrew F. Smith, Encyclopedia of Junk Food and Fast Food‎ (2006), p. 228 (specifying date and attributing authorship to Ogilvy & Mather ). You never get a second chance to make a first impression. 1980s Adapted from Harry Simmons, Successful Sales Management (1952), p. 127. sequences associated with the condition that the product claims to address.<ref>Thomas O'Guinn, ‎Chris Allen, ‎Richard J. Semenik, Advertising and Integrated Brand Promotion (2014), p. 210. Nike's 'Just Do It' slogan inspired by convicted killer - AOL News Nike's 'Just Do It' slogan inspired by convicted killer Before you go, we thought you'd like these...

Mar 23rd 2015 9:43AM One of the world's most iconic marketing slogans was inspired by a murderer. Nike first unveiled the "Just Do It" tagline at the end of a television commercial in 1988 . Since then it's become one of the most recognizable campaigns. Dan Wieden, the ad-executive who came up with the slogan, told Dezeen Magazine he got the idea from Gary Gilmore - a murderer from Portland, Oregon where Nike's headquarters is located today. Gilmore was sentenced to death by firing squad after murdering two men in Utah in 1976. Just before his execution in 1977, he uttered the words "Let's do it." Wieden says the night before a big meeting, he tried to come up with a simple tag-line that could also reach across multiple platforms. He made a simple change to Gilmore's last words and "Just Do It" was born. After explaining Gilmore's story he said, "For some reason I went: 'Now damn. How do you do that? How do you ask for an ultimate challenge that you are probably going to lose, but you call it in?' ...

I showed it to some of the folks in the agency before we went to present to Nike and they said 'We don't need that s--t'. I went to Nike and [Nike co-founder] Phil Knight said, 'We don't need that s--t'. I said 'Just trust me on this one.'" Wieden said in a 2009 documentary called Art & Copy that when the slogan hit the public, death was the last thing on people's minds. 8 PHOTOS See Gallery Nike's 'Just Do It' slogan inspired by convicted killer NEW YORK - JANUARY 09: Nike Silver Speed Collection is arrayed at the 2014 NFL Nike Silver Speed Collection Unveiling For Super Bowl XLVIII at Skylight Modern on January 9, 2014 in New York City. (Photo by Matthew Peyton/Getty Images for Nike) In this undated image provided by the Minnesota Vikings, the team's new Nike football uniforms is modeled. The team unveiled the new uniforms at their annual draft party on Thursday, April 25, 2013.

(AP Photo/Minnesota Vikings) FILE - In this Saturday, June 19, 2004, file photo, Tiger Woods reacts on the fifth fairway after his shot toward the green during the third round of the U.S. at Shinnecock Hills Golf Club in Southampton, N.Y. Nike forgave a contrite Tiger Woods after his infidelity was exposed. It welcomed back an apologetic Michael Vick once he served time for illegal dog-fighting. But the company dropped Lance Armstrong, Wednesday, Oct. 17, 2012, faster than the famed cycler could do a lap around the block. (AP Photo/Charles Krupa, File) SYDNEY, AUSTRALIA: Former American soccer pro Jim Keady sits in front of a sign playing on footwear giant Nike's 'Just Do It' slogan after Keady spent a month living in Indonesia trying to live on the wage of a Nike's workers wage of USD 1.14 per day in Sydney 04 September 2000. The move is designed to embarrass Nike, who is a major sponsor of the upcoming Sydney 2000 Olympic Games, into providing better working conditions and pay for workers producing Nike goods.

(ELECTRONIC IMAGE) AFP PHOTO/William WEST (Photo credit should read WILLIAM WEST/AFP/Getty Images) PORTLAND, OR - MARCH 21: A detail of Nike shirts worn by the Arizona Wildcats prior to their game against the Ohio State Buckeyes during the third round of the 2015 NCAA Men's Basketball Tournament at Moda Center on March 21, 2015 in Portland, Oregon. (Photo by Jonathan Ferrey/Getty Images) NEW YORK, NY - FEBRUARY 12: General atmosphere of the Nike Zoom City Classic basketball tournament featuring their LED court at Nike Zoom Arena on February 12, 2015 in New York City. (Photo by Timothy Hiatt/Getty Images) SYRACUSE, NY - DECEMBER 06: General view of a Nike warm up shirt worn by a Syracuse Orange player prior to the game against the St. John's Red Storm at the Carrier Dome on December 6, 2014 in Syracuse, New York. St. John's defeated Syracuse 69-57. (Photo by Rich Barnes/Getty Images) Up Next

Question: Just do it is the slogan of which company?
Answer: Nike