Italian Jeans, casuals and other clothing manufacturer. Italian Jeans, casuals and other clothing manufacturer. Italian Jeans, casuals and other clothing manufacturer. Sunday, May 31, 2009 Italian Jeans, casuals and other clothing manufacturer. Diesel S.p.A. is an Italian design company. It is best known for clothing aimed at the youth market, particularly jeans, but the brand can now be found on everything from male thongs to perfume. The company is owned by its founder Renzo Rosso, and is based in Molvena in northern Italy. ------------------------------------------------------------------------------------------------- HISTORY The company was founded by Renzo Rosso and his former boss Adriano Goldschmied of the AG Jeans company, in 1978. Diesel's milestone years include 1985 (Renzo's complete acquisition of the company), 1988 the hiring straight out of fashion college of current head designer and Creative Director Wilbert Das, 1991 (beginning of the international marketing strategy) and 1996 (opening of Diesel's first flagship store on New York City's Lexington Avenue).

In February 2007, the company launched a major intimates and beachwear division for men and women that is carried in the retail and department stores. Diesel Black Gold was announced in November 2007. Retail store in Tel Aviv, Israel. The company has around 2,200 employees in 18 subsidiaries across Europe, Asia and the Americas. Its products are available in 5000 retail outlets, of which 300 are Diesel-branded stores. Annual sales were approximately €1.2 billion in 2005, and €1.3 billion in 2009. Revenue is largely derived from denim sales, but also extremely successful and influential ranges of accessories and children's wear - Diesel Kid Production of denim jeans is based mainly in Italy. Despite the uncertain Economic climate, Diesel continues to be a strong brand in the fashion Industry The biggest store is located in Milan, Italy. ------------------------------------------------------------------------------------------------- Brands All Diesel collections, including licensed products, are made under the Creative Direction of Wilbert Das. The principal lines are Diesel, the main line, and Diesel Black Gold, a new collection launched in 2007 in the casual-luxury segment.

The children's collection is called Diesel Kid. Diesel Denim Gallery offers limited edition denim sold in innovative art-gallery-like spaces. Diesel also offers collections of footwear, intimate (underwear), and bags. Diesel's licensed collections are eyewear (made with Safilo), jewelry and watches (Fossil), and fragrances (L'Oréal). L'Oreal and Diesel launched Fuel for Life (for him and for her) in the fall of 2007. A mini-collection for Adidas was launched in 2008 called Adidas Originals Denim by Diesel. The underwear license is held by the US company Mast Industries Inc., who also make lingerie for Victoria's Secret. A new collaboration with AGV has seen the launch of a Helmet. Recently Diesel Home, thanks to collaborations with Moroso nd Foscarini has been launched in the market. ------------------------------------------------------------------------------------------------- Creative Direction Diesel's Creative Director and head designer is Wilbert Das who has worked for Diesel since 1988. Wilbert started as a designer on the Male, Accessories, Leather, and Kids lines.

He rose quickly to head the style office and creative areas of Diesel, and in 1993 was given the official title of Creative Director, with responsibilities ranging from directing all product design as well as all communication campaigns. From clothing & accessory design to advertising, new media, merchandising, retail & interior design (including stores, showrooms, offices, hotels), planning of fashion shows & events, as well as developing new brand extensions such as houseware, furniture and even automobiles. Literally all aspects of the Diesel brand’s style and image continue to fall under Wilbert’s responsibility. Posted by Welcome To Branded Contact Diesel S.p.A. is an Italian design company. It is best known for clothing aimed at the young adult market, particularly jeans, but the brand can now be found on everything from underwear to fragrances. The company is owned by its founder Renzo Rosso, and is based in Molvena in northern Italy. The company was founded by Renzo Rosso and his former boss Adriano Goldschmied of the AG Jeans company, in 1978.

Diesel's milestone years include 1985 (Renzo's complete acquisition of the company), 1988 the hiring straight out of fashion college of current head designer and Creative Director Wilbert Das, 1991 (beginning of the international marketing strategy) and 1996 (opening of Diesel's first flagship store on New York City's Lexington Avenue). In February 2007, the company launched a major intimates and beachwear division for men and women that is carried in the retail and department stores. Diesel Black Gold was announced in November 2007. Marketing Strategy of Diesel SpA | Management Paradise Marketing Strategy of Diesel SpA User Name Go to Page... Marketing Strategy of Diesel SpA Discuss Marketing Strategy of Diesel SpA within the Marketing Management forums, part of the PUBLISH / UPLOAD PROJECT OR DOWNLOAD REFERENCE PROJECT category; Diesel S.p.A. is an Italian design company. It is best known for clothing aimed at the young adult market, particularly ...

Student of PGDM at Mats Institute of Management and Entrepreneurship Bangalore, India | International Business Courses View Profile Student of PGDM at Mats Institute of Management and Entrepreneurship Bangalore, Karnataka Location: Bangalore, Karnataka Marketing Strategy of Diesel SpA - December 17th, 2010 Diesel S.p.A. is an Italian design company. It is best known for clothing aimed at the young adult market, particularly jeans. The company is owned by its founder Renzo Rosso, and is based in Breganze in northern Italy. Incorporated: 1978 as Genius Group Employees: 1,000 Sales: L 640 billion ($350 million) (2000 est.) NAIC: 315 Apparel Manufacturing; 3159 Apparel Accessories and Other Apparel Manufacturing; 448 Clothing and Clothing Accessories Stores Company Perspectives: Beginning as a company focused on making quality clothing, Diesel has become part of youth culture worldwide. It can legitimately claim to be the first brand to believe truly in the global village and to embrace it with open arms.

Company History: Based in the small village of Molvena in the north of Italy, Diesel SpA is one of Europe's top manufacturers of designer jeans and other apparel, including the upscale DieselStyleLab brand, the extreme sports-inspired 55-DSL sportswear line, and Diesel Kids children's clothing. Diesel also licenses its brand for a number of accessory products, including eyewear, manufactured by Italy's Safilo; shoes and other footwear by Global Brand Marketing USA; luggage and other leather goods by Principe, in Italy; and perfumes and cosmetics, under the Diesel Plus Plus and Zero Plus labels, manufactured by Germany's Marbert. Diesel's irreverent advertising campaigns have driven its strong implantation in more than 10,000 chain and department stores in more than 80 countries worldwide--the company insists on maintaining essentially identical marketing and branding activities across its global market. Diesel also has been building up a network of company-owned and franchised Diesel retail stores, which feature its jeans and the DieselStyleLab labels. By 2001, the company operated nearly 150 retail stores. The expansion of its retail operations indicated the long-private Diesel might go public early in the new century.

Diesel, led by founder Renzo Rosso, posted L 640 billion in revenues in 2000. Designer Crop of the 1970s Renzo Rosso was born in 1955 in Brugine, in northeastern Italy, where his family operated a small farm. Rosso's talent for business was evident early on, however. At the age of ten, Rosso began breeding rabbits--starting with a single rabbit given to him as a gift. Rosso's rabbit farm quickly counted more than 100 rabbits, giving him his first taste for fast-growing profits. Rosso's distaste for schoolwork, however, left him with modest plans for his future, as he told Interview: 'My dream as a kid was just to be a little more than a simple workman.' At the age of 15, however, Rosso heard of the opening of a new textile manufacturing school. 'I didn't like to study,' Rosso told Interview, 'and the rumor was that at this new school that had just opened--the first fashion school in Italy--it would be very easy to graduate.' Rosso did graduate and at the same time discovered a flair for fashion design.

At the age of 20, Rosso began designing his own clothes; then, in 1975, he joined a local textiles company, Moltex, led by Adriano Goldschmied, that specialized in producing trousers. Rosso's position as production manager was quickly placed in doubt when Goldschmied sought to dismiss Rosso. Instead, Rosso convinced Goldschmied to keep him on, reducing his salary and placing him on a commission. 'This gave me an incredible incentive,' Rosso told Interview, 'The company completely turned around, and not long after I said to him, `Thank you very much, now it's time for me to move on.' Rosso proposed that he and Goldschmied form a partnership based around the promotion of new designer labels. Goldschmied agreed, selling Rosso 40 percent of the new company, called the Genius Group, which was launched in 1978. The Genius Group was responsible for creating a number of successful brand names, including Goldie, Ten Big Boys, Martin Guy, and Katherine Hamnett, and, of course, Rosso's own Diesel jeans brand. Rosso had chosen the Diesel brand name especially for its international appeal.

Pronounced more or less the same all over the world, the Diesel name fitted in with Rosso's concept of a single global market segmented not along national borders but along age and lifestyle lines. Rosso also was eager to test his own ideas of style. By 1979, he had created his first full menswear collection around the Diesel name; the company's first international sales came in 1981. The following year, the group opened a factory outlet store for its designs. Rosso's involvement with the Diesel brand remained entirely hands-on. In 1984, he debuted a new line, Diesel Kids, extending the company's jean-based fashions to cover the entire range of youth markets. Sensing the potential of the Diesel brand, Rosso bought out Goldschmied and the other Genius Group partners in 1985. By then, sales of Diesel-branded clothing amounted to about $5 million per year. Campaigning for Global Recognition in the 1990s With 100 percent control of his company and brand, Rosso set out to develop a new way of creating fashion.

Diesel began hiring a new generation of design staff--all hand-chosen by Rosso himself--bringing in young design school graduates from across the world and giving them the mandate to ignore what the rest of the world's fashion community was doing and instead create clothing to reflect their own, and Rosso's, personalities. Designers were encouraged to allow free reign to their creativity--and ultimately to design the clothing they themselves would want to wear. In addition, Rosso instituted a new sort of 'research trip.' Designers were required to travel at least two times a year, were given complete freedom and an unlimited budget to choose their destinations, and in turn were invested with the mission to return to the company's headquarters with the inspiration to create the next season's line of Diesel clothing. Such unorthodox design methods quickly helped the company develop a reputation for offbeat, even avant-garde design, and proved immensely appealing to the company's core European youth market. The debut of the company's Diesel Female collection in 1989 further expanded the company's target markets.

Until then, the company's sales had remained for the most part within Italy; Rosso now determined to spread the company internationally, boosting its presence to some 40 countries, with sales topping $130 million, by the start of the decade. The company also attempted to enter the U.S. market, turning to a U.S.-based manufacturer, Russ Togs, to handle its distribution. The year 1991 represented a hallmark in the company's history. In that year, Diesel hired Stockholm, Sweden-based advertising firm DDB Paradiset to help it fashion a new, global advertising campaign. Developed in conjunction with Diesel's own in-house creative team, the Paradiset campaign had as its objective to roll out a single advertising image to all of the Italian firm's international markets. The resulting advertising campaign, a mix of social and political commentary with a heavy sauce of black humor, catapulted Diesel to the world's attention. In an era that had seen such controversial advertising campaigns as those of Benetton and Calvin Klein, the new Diesel ads took 'in-your-face' to new extremes.

An example of the Diesel campaign was a print ad featuring a teenager with a gun and the tagline: 'If they never learn to blast the brains out of their neighbors what kind of damn FUTURE has this COUNTRY of ours got?' As one industry observer remarked: 'With one ad, Diesel got a whole new presence in the market. They went for the jugular, and any time an advertiser does that, it's bound to upset some people.' The more upset their parents became, the more eagerly the company's target youth market bought the Diesel line. Just as the world market for jeans began to see dozens of new competitors, Diesel had managed to make itself one of the most well-known jeans makers, and this despite prices that started at $99 per pair and ranged up to $200 per pair. If the company managed to impose itself on the European market, where it became one of the top-selling jeans labels during the 1990s, it was less successful in the United States. The financial collapse of Russ Togs at the start of the decade cut severely into the company's growth in that market.

Despite the advertising campaign's success at attracting attention to the company's products, finding Diesel jeans and clothing remained difficult for many customers until the middle of the decade. Nonetheless, the company succeeded in placing its line in such prestigious locations as Bloomingdale's and Barney's New York and quickly built up a cult image. After discovering the pleasures of snowboarding, Rosso was inspired to launch the company into a new category of clothing. The company debuted its new brand, 55-DSL, in 1994. Although initially meant to develop clothing for the extreme sports market, the label quickly encompassed a wide range of sportswear bearing the Diesel name and style. The company also began a licensing program to place its name and logo on a variety of items. The company's first license was granted to Italy's Safilo, which launched its Diesel Shades line in 1994. Safilo managed to capture Diesel's flair for irony, with such model names as Porn Star, Nose Job, and Atomic Sun.

The sunglasses became a quick success, prompting the company to develop other licensed products, such as a line of Diesel perfumes and fragrances manufactured by Germany's Marbett, and then extending to footwear, luggage, and, in a license granted in 1999, watches made by Fossil. Retail Empire in the 21st Century After relying on chain stores and department stores for its sales, Diesel turned toward building its own retail empire. The company opened its first 14,000-square-foot flagship store in New York City in 1996. The following year saw a second store, opened in London's Covent Garden. The company quickly built up its retail operations, topping 25 stores by 1998. By the end of 2000, the company operated more than 120 company-owned or franchised Diesel stores in 80 countries. The company's strong growth&mdash it topped the L 500 billion mark by mid-decade--increasingly brought Diesel and Rosso to the attention of the world's business community. In 1997, Renzo Rosso's success was crowned with Ernst & Young's Entrepreneur of the Year award.

1975:Renzo Rosso joins textile firm Moltex. 1978:Rosso helps found Genius Group. 1979 1994:55-DSL brand is launched; license for Diesel eyewear is acquired. 1996:First retail store is opened. 1998 2000:Staff International is acquired. 2001:Company expands to Spain and Portugal. Declines in the jeans market toward the end of the 1990s led Diesel to begin looking for ways to expand its range of clothing. The company debuted a new line of upscale, more fashion-conscious clothing under the label DieselStyleLab. The company took care to separate its new line, which was nonetheless sold in its retail stores and in-store boutiques, from its youth-market Diesel line--seen as a necessary move to preserve the company's trendsetter status among its core youth market. Diesel confirmed its ambitions to move deeper into the upscale category when it acquired Staff International in April 2000.

That company, which had been manufacturing Diesel's DieselStyleLab, also owned several luxury-class brands, as well as the licenses for such upscale labels as Red Label, by British designer Vivienne Westwood, and Martin Margiela. Although Staff International had been near bankruptcy before the Diesel purchase, it represented a step toward Rosso's avowed goal of becoming a key player in the luxury goods market, while nonetheless sticking to the company's core casual wear segment. The company continued to boost its name recognition and sales through its irreverent advertising. In 2000, the company prepared to launch the career of a 'fake' celebrity, building a global advertising campaign around its sponsorship of an unknown Polish singer--complete with CD release, tabloid hype, and fan club. Diesel nevertheless remained down-to-earth in its business growth, mapping out a new expansion program, with the possibility of the company making a public listing to finance an aggressive expansion drive. In February 2001, the company targeted the Spanish and Portuguese markets for further growth, replacing its third-party distributor with its own domestic subsidiaries, with plans to expand its retail operations in both countries.

Successfully steering the twists and turns of trendiness, Diesel expected to continue to clothe and inspire its customers through the 21st century. Principal Subsidiaries: Staff International. Principal Competitors: Giorgio Armani S.p.A.; Benetton Group S.p.A.; Bill Blass Ltd.; Calvin Klein, Inc.; Donna Karan International Inc.; Esprit Europe AG; Gianni Versace SpA; Guess, Inc.; Hugo Boss AG; Levi Strauss & Co.; Naf Naf S.A.; OshKosh B'Gosh, Inc.; Polo Ralph Lauren Corporation; Tommy Hilfiger Corporation; Groupe Zannier. Advertisements DIESEL Diesel Nigel Holmes designer menswear. shoes Diesel. Diesel S.p.A. is an Italian design company. It is best known for clothing aimed at the youth market, particularly jeans, but the brand can now be found on everything from wristwatches to perfume. The company is owned by its founder Renzo Rosso , and is based in Molvena in northern Italy. The company was founded by Renzo Rosso [1] and his former boss Adriano Goldschmied of the AG Jeans company, in 1978.

Diesel's milestone years include 1985 (Renzo's complete acquisition of the company), 1988 the hiring straight out of fashion college of current head designer and Creative Director Wilbert Das, 1991 (beginning of the international marketing strategy) and 1996 (opening of Diesel's first flagship store on New York City 's Lexington Avenue ). Tel: +44 (0) 1253 739531 3 Park Street, Lytham Chapter 16: Globalization in a Changing World | Essentials of Sociology, 4e: W. W. Norton StudySpace Globalization in a Changing World ''Do It Yourself'' Exercises ExerciseAnswers An important theme of this chapter is that globalization touches every aspect of our daily lives. You may not even recognize how interconnected you are with people who live half-way across the world. Think about the products and services you use every day. You may be surprised to know that on a daily basis, you are interacting with objects and people from around the globe. Look around your dorm room or apartment. How many of the following items do you use regularly? Turn the page to see how much you are linked into the global economy.

1. L'Oreal shampoos or beauty products 5. Samsung cell phone or PDA 6. Section: IKEA furniture. The discount furniture store IKEA was founded in 1943 by Ingvar Kamprad in Sweden and is currently owned by a Dutch- registered foundation controlled by the Kamprad family. Wii games. Wii is manufactured by Nintendo, a multinational corporation located in Kyoto, Japan. Nintendo was founded in 1889 by Fusajiro Yamauchi, and was originally a playing card company. The company expanded to electronic toys in the 1960s, before moving into videogame design and production in the 1970s. H&M fashions. H&M, or Hennes & Mauritz AB, is a Swedish clothing company. The company began as a women’s clothing store in 1947 and was originally called Hennes (Swedish for "hers"). In 1968, Erling Persson, the company’s founder, acquired a Stockholm hunting equipment store named Mauritz Widforss. He renamed the company, and transformed it into a men’s and women’s clothing chain.

L’Oreal shampoos or beauty products. L’Oreal is the world’s largest cosmetics and beauty company and is headquartered in the Paris suburb of Clichy, Hauts-de-Seine, France. In 1907, Eugène Schueller, a young French chemist, developed a new formula for hair coloring. He called his product Auréole. The company eventually expanded to produce other beauty products, and currently markets over 500 brands. Samsung cell phone or PDA Samsung Electronics is the one of the world’s largest electronics company, and is headquartered in Seoul, South Korea. Samsung Electronics was founded in 1969 and originally manufactured electronic appliances such as TVs. In 1988, it merged with Samsung Semiconductor & Communications. Molson beer. Founded by John Molson in Montreal, Canada in 1786, Molson brewery is the second oldest company in Canada. In 2005, Molson merged with U.S.- based Coors to form Molson Coors Brewing Company. Birkenstock sandals. Birkenstock is a German- made brand of sandal. The company was founded by German Johann Adam Birkenstock in 1774.

In 1897 the founder’s grandson, Konrad Birkenstock, developed the first contoured insole, and in 1902 he developed the first flexible arch support to be inserted in factory- made shoes. Diesel jeans. Diesel is an Italian design company, best known for its jeans. The company was founded in 1978 by Renzo Rosso, and is based in Molvena in northern Italy. Apple iPhone. The iPhone was developed by Apple Inc., an American multinational corporation that designs and manufactures consumer electronics and software products. Apple was established as Apple Computer Inc. in Cupertino, California in 1976. Despite its American roots, many components of the iPhone are manufactured by companies in China. American Express credit card. American Express, also known as Amex, is a diversified global financial services company that is headquartered in New York City. It was founded in Albany, New York, in 1850, as an express mail business. American Express, along with dozens of other banks, credit card companies, airlines, and computer manufacturers, has its telephone support staff located in India.

About This Exercise Each “Do it Yourself” exercise asks you to rate yourself on some dimension, and then to compare your characteristics with some other population—the national average, international average, same-age persons, or with persons in your sociology class, for example. This site and the materials contained herein ©2011 W.W. Norton and Company, Inc. unless otherwise stated. All rights reserved. Diesel jeans design brand fossil L'oreal victory's secret top famous brand Back to the list Diesel S.p.A. is an Italian design company. It is best known for clothing aimed at the youth market, particularly jeans, but the brand can now be found on everything from wristwatches to perfume. The company is owned by its founder Renzo Rosso, and is based in Molvena in northern Italy. The company was founded by Renzo Rosso and his former boss Adriano Goldschmied of the AG Jeans company, in 1978. Diesel's milestone years include 1985 (Renzo's complete acquisition of the company), 1991 (beginning of the international marketing strategy) and 1996 (opening of Diesel's first flagship store on New York City's Lexington Avenue).

In February 2007, the company launched a major intimates and beachwear division for men and women that is carried in the retail and department stores. Diesel Black Gold was announced in November 2007. The company has around 3,500 employees in 17 subsidiaries across Europe, Asia and the Americas. Its products are available in 5000 retail outlets, of which 300 are Diesel-branded stores. 200 of these are owned by the company, the rest are franchised. Annual sales were approximately €1.2 billion in 2005 and largely consist of denim sales. Most of Diesel's current production is outsourced to small and medium-sized companies. Production of denim jeans is based mainly in Italy. The main Diesel Jeans line is supported by a children's and sportswear lines. The luxury denim range Diesel Denim Gallery has now been joined by a casual-luxury brand, Diesel Black Gold. The Diesel name has been licensed to other companies to produce underwear, footwear, leather goods, eye wear, jewelry, wristwatches, fragrances and other accessories. The watches are produced by Fossil , Inc., and the fragrances by L'Oreal .

The underwear license is held by the US company Mast Industries Inc., who also make lingerie for Victoria's Secret . Diesel overview Diesel overview Tags: Diesel , Diesel Black Gold Diesel design company is well-known worldwide by its high-end jeans wear. Diesel S.P.A. is an Italian design company founded in 1978 by Renzo Rosso and Adriano Goldschmied. In 1985 Rosso completely acquired the company. Nowadays Diesel jeans are the best sellers among denim products. Annual sales of the company were €1.3 billion in 2009. About the success of his company Rosso says that it learnt marketing from the US, creativity from Italy and systems from Germany. In 2007 the range of Diesel products was supplemented by men’s and women’s intimates and beachwear line. In November 2008 a new luxury sub-brand Diesel Black Gold was launched. Diesel Black Gold is a self-standing casual-luxury collection. Black Gold have a separate distribution to the mainline. Diesel Black Gold line includes shoes, bags, and other accessories. Rosso says that this luxury sub-brand was created in order to meet a growing market demand for individualism in design.

Wilbert Das, Creative Director of the company says that Diesel Black Gold was meant to have “refined fabrics, unexpected detailing, and special treatments”. Prices for Diesel Black Gold jackets range between €220 and €600, for T-shirts between €50 and €150. Nowadays Diesel can be found in over 5,000 stores all over the world. As for the social activity, during recent years the company endorses creativity in youth. Diesel has sponsored several projects such as Diesel-U-Music Contest, International Talent Support, and many others. Innovative approach to marketing made Diesel the first clothing company marketing its products in video games. In December 2008, Diesel started a marketing partnership with Sony Computer Entertainment Europe. The partnership implies selling of their designs in Sony’s virtual world. This entry was posted on Friday, February 4th, 2011 at 4:59 pm and is filed under Diesel . You can leave a response , or trackback from your own site.

Leave a Reply Italian Paolo Bulgari, Francesco Trapani, Juliette Binoche, Nicola Bulgari - Paris 2010 The Bulgari Family, majority shareholder of the renowned Italian Fashion House established in 1884 by Sotirio Bulgari, has joined forces with the LVMH Group. Bulgari is renowned as one of the major players in the luxury fashion sector and occupies a strong position in the jewelry and watch segment, while playing an important role in the fragrance, cosmetic and accessories segments as well. The agreement was concluded this weekend and was approved unanimously by the LVMH Board of Directors on Sunday evening – March 6th 2011. Upon completion of the share transfer process, LVMH will issue 16.5 million shares in exchange for the 152.5 million Bulgari shares currently held by the Bulgari Family, who will thus become the second largest family shareholder of the LVMH Group. In compliance with the Italian Stock Exchange regulations, LVMH will submit a Public Purchase Offer at the price of €12.25 per share on the shares held by minority stockholders, further details of which are described in the press releases issued today.

Paolo and Nicola Bulgari will remain Chairman and Vice Chairman of the Bulgari S.p.A. Board of Directors, respectively. The Bulgari Family will be entitled to appoint two representatives to the LVMH Board of Directors and Francesco Trapani, CEO of Bulgari S.p.A., will join the Executive Committee of LVMH and will assume in the second half of 2011 the management of the LVMH enlarged Watches and Jewelry activities. Philippe Pascal, the current Head of these activities, will remain on the LVMH Executive Committee and will be given new responsibilities within the Group. Paolo Bulgari remains Chairman of Bulgari Mr. Paolo Bulgari, Chairman of Bulgari S.p.A. and Mr.

Nicola Bulgari, Vice Chairman of Bulgari S.p.A., declared: “We found in Bernard Arnault and the Group he has built all the elements that are required to guarantee the long term future of Bulgari : the ability to gather into one powerful organisation different brands that can grow and develop while preserving both their identity and originality; a culture completely identical to ours, which is characterized by an unceasing quest for quality and excellence; a perfect harmony between family control of the capital, thereby ensuring a long term strategic vision, and an opening towards the stock market which is a stimulus for management while at the same time providing liquidity for the family shareholders.” Francesco Trapani, Chief Executive Officer of Bulgari S.p.A., said: “This is a significant step for our family as well as for Bulgari, occurring at a time of strong revenue growth. Our entrance into LVMH will allow Bulgari to reinforce its worldwide growth and to realise noteworthy synergies, in particular in the areas of purchasing and distribution.

I would like to add that I am greatly honoured that the management of LVMH’s Watches and Jewelry activities, which include prestigious brands such as TAG Heuer, Chaumet, Zenith, Hublot, Fred and De Beers, has been entrusted to me. Bulgari and these brands will be able to invest and innovate even further to become the world leader in the high end segment.” Bernard Arnault said: “The alliance between my Group and the Bulgari Family is a perfect combination from all points of view as we share the same culture in terms of respect for identity and roots of the brands, quest for excellence, creativity and innovation. As is the case with LVMH, the Bulgari Family shareholders are directly involved in managing the company, they are entrepreneurs that know and excel in all aspects of the business, from the creation of the product to after sales service. It is for these reasons that we immediately understood each other and agreed on the way we would work together. I am certain that our partnership will be greatly beneficial to Bulgari as well as to the LVMH Group.

I welcome Francesco Trapani, the driving force behind Bulgari’s development over the last twenty years, to LVMH’s Executive Committee and take this opportunity to thank Philippe Pascal for his decisive contribution to the growth of our Watches and Jewelry operations.” Gianni Versace Elton John Donatella Versace - New York 1993 “I’ve always said that I would like to mix rock and simplicity because this is fashion, they are the extremes,” – Gianni Versace. Versace was founded in Italy by Gianni Versace in 1978. He opened his first boutique in Milan’s Via della Spiga in 1978, and it became an immediate success. Today, Versace is one of the world’s leading fashion houses. Gianni Versace was shot on his doorstep in Miami on July 15, 1997 while returning from buying a newspaper. His sister Donatella Versace became creative director of Versace and his older brother Santo became CEO. In his will, Gianni left 50% of his company to Donatella’s daughter, Allegra, which she took ownership of in 2004.

Today, Versace’s Style Department employs a group of designers who work in teams. These teams operate under the supervision and creative guidance of Donatella Versace. There are several lines which make up the Versace Brand: Versace Couture, Versace Jeans Couture, Versace Home Collection and Versace Collection. In addition to clothing and accessories, there is also the hotel group, the Palazzo Versace. Gianni Versace and Frank Muller launched the first Versace watch collection line in 1994 with the name Atelier. Versace was also a close friend of Elton John and Princess Diana. Franco Moschino Italian Designer Franco Moschino (February 27, 1950 – September 18, 1994) was an Italian fashion designer who used wit, color and provocative designs to poke fun at the fashion establishment. He was completely un-orthodox. Ironically, he became famous for the very thing he was poking fun at… Franco Moschino became an illustrator for Gianni Versace until he broke away and launched his own label in 1983. His first company was called Moonshadow followed by the more famous Moschino Couture.

He started off with jeans and casual wear which was quickly followed by shoes, lingerie, accessories and much more… He died unexpectedly of a heart attack in 1994 and his creative work has been continued since by his then assistant Rossella Jardini who has maintained the funky, fun fashion to this day. Renzo Rosso Founder of Diesel Clothing Diesel was founded by Renzo Rosso who was born 15 September 1955 in Brugine in Italy. He was an industrial textile graduate who moved into making his own clothes. In 1978 he joined forces with other manufactures to form the Genius Group a group which created many successful clothing brands including Diesel. In 1985 Renzo took complete control of Diesel by buying out the other partners and becoming the sole force behind the brand. In 1988 Renzo hired straight out of fashion college its Creative Director Wilbert Das, and in 1996 it opened on New York’s Lexington Avenue. In February 2007, the company launched a major intimates and beachwear division for men and women that is carried in the retail and department stores.

Diesel says of itself: Diesel is an innovative international design company, producing a wide-ranging collection of jeans, clothing and accessories. Diesel is a leader in pioneering new styles, fabrics, manufacturing methods and quality control to guarantee an outstanding product. The company is present in over 80 countries with over 5,000 points of sale and more than 300 monobrand stores (200 of which are company-owned and the rest in partnership with local distributors). Diesel Denim Collection 2011 Cerruti Mens Collection 2011 What started as a weaving shop has now grown into one of the worlds most distinguished designer brands of menwear, perfume and aftershave under the influence of Nino Cerruti. Nino Cerruti was born on September 25, 1930 in Italy and is among the most famous designers in the world. Nino Cerruti Designer He founded his own haute couture house called Cerruti in 1967 and today still manages the original family business Lanificio Fratelli Cerruti founded by his grandfather in 1881. Nino took over thefamily business in 1950 before his twentieth birthday.

He modernised Cerruti’s weaving shops and in 1957 he launched a ready to wear men’s collection. Ten years later, in 1967, he opened his first fashion house in Paris. By 1980 he had introduced a fragrance for men called Nino Cerruti. The 1980’s saw a diversification into a sportswear line and went one to become the exclusive designer of the Formula1 Ferrari team. By the middle of the decade a full range of leisure wear had been introduced. Cerruti Womans Collection 2011 In 1990 he launched the second fragrance for men called “Cerruti 1881″. That year also Cerruti engage in creating denims. The 1990s saw Ceruuti make further inroads into the perfume market with the launch of Cerruti Image for men. The year 1998 saw the company open its first store in Moscow and the following year a store in New York. In 2000 Cerruti opened its first boutique in Hong Kong.

Design is currently headed up by Richard Nicoll who at 32 is of a new generation of designers. A graduate of St Martins in 2002, he has worked alongside Marc Jacobs before launching his own label in 2005. Currently the company has ambitions to open shops in more than 35 countries. Roberto Cavalli at Work Roberto Cavalli was born in Florence, Italy on November 15, 1940 and raised in modest surroundings. He had rather strong artistic traditions, his mother was a tailor and his grandfather a Florentine impressionist painter – whose work can be seen in the Uffizi Gallery. Following in this tradition Roberto frequented the Academy of Art. Capricious, eclectic, and from the beginning original, he began his career at a young age whilst still a student, inventing along with a friend – just for fun on a ping-pong table – the first of his revolutionary creations: a process of printing on light-weight leather which he was able to do thanks to his meticulous research of fabrics and continual experimentation with new technologies.

Roberto Cavalli Collection Winter 2010 In his printing-house – something half way between a craftsman’s workshop and an artist’s studio – he concentrated his studies on the links between art, fashion and painting, eventually patenting the revolutionary process of printing on leather that he had evolved. Over the next ten years he created, almost by chance, what was to become a “must” for the beat generation: for fun, sewing together odd pieces of leather he invented the first of his patchworks which were a huge success and can honestly be considered true classics. With the Seventies came international recognition and the beginning of a brilliant career. Over the years Roberto Cavalli has expanded and as well as his Womenswear collection, new lines have been launched: Menswear Just Cavalli (a line for youngsters) Underwear Class(a knitwear collection) Alberta Ferretti Designer Alberta Ferretti was born in 1950 in Cattolica on the north Adriatic coast of Italy, the daughter of a dressmaker. She is one of the doyennes of Italian fashion.

Aged just 18, Ferretti opened a boutique in her hometown, but in 1974 she exchanged selling for designing and launched her own label. During the 1980s, Ferretti set up Aeffe with her brother and built up her brand of pretty, lyrical dressing. She made her debut on the Milan runway in 1981 and launched Philosophy di Alberta Ferretti in 1984. In 1994, Aeffe was also producing collections for Moschino, Gaultier and Narciso Rodriguez but today is a major and acquisitive player in the luxury goods market. Ferretti’s firmly believes in women designing for women. Ultimately she knows her clients: feminine, romantic women with a taste for delicate, antique decoration and simple lines. She is also known for her use of luxury fabrics in her creations. Considered one of the most inventive designers in Milan, her decisive cuts, beautiful construction and soft silhouettes are proofs of her design genius. Her creations usually have a dreamlike quality, wherein she usually add an unexpected twist, making them not just beautiful but also very interesting.

In November 2010, Emma Watson announced a collaboration with Alberta Ferretti. Emma Watson Alberta Ferretti Collaboration In addition to attending Brown University, Watson, 20, is to create a clothing line. Emma’s website states: “Alberta Ferretti approached Emma earlier this year after seeing her range for People Tree and asked if Emma would consider doing something similar with her. Emma was thrilled to be given the opportunity to work with the renowned designer.” The collection is due to be released in Spring 2011. In a world taking shape in harmony, Ferretti’s universal symbols of conscience, peace and love transform the traditional concepts of earth, sex and money.

Question: Which Italian design company, best known for its jeans, was founded by Renzo Rosso in Molvena in 1978?
Answer: DIESEL