Can This Face Sell a Million Lipsticks? - NYTimes.com Can This Face Sell a Million Lipsticks? By ANNE-MARIE SCHIRO Published: May 30, 1995 There is nothing unusual about a cosmetics company using an actress to advertise its products. Think of Catherine Deneuve and Carole Bouquet for Chanel, of Isabella Rossellini for Lancome. But when Estee Lauder, after a two-year search, chose the British actress Elizabeth Hurley in March as its new "face," it was a departure for the giant American beauty company. Lauder's advertising has always projected a coolly elegant image. Ms. Hurley's image is that of Hugh Grant's sexy girlfriend, who wears revealing Versace dresses to movie-world events. Her smiling face and voluptuous body have been fodder for the paparazzi, who don't seem to miss any opportunity to photograph her. At one time, the conservative Lauders might have shied away from such a flamboyant personality.

But these are the 1990's and choosing this vivacious and sensual woman was a deliberate move away from a too-perfect beauty, said Leonard Lauder, the president and chief executive of the Estee Lauder Companies. "It was a conscious decision to look for someone who was not just a face, but a real person who had her own persona," he said. "The decision to invite Elizabeth Hurley to be the Estee Lauder spokesperson was a very deliberate one." He was influenced to some degree, he said, by reports that the October 1994 issue of the English magazine Tatler, with Ms. Hurley on the cover, was the highest-selling issue in the publication's 286-year history. If her face can sell magazines, it should sell makeup and perfume, no? Allan Mottus, a consultant to the beauty industry, sees Ms. Hurley as representing a trend away from the "airhead beauty to an interesting woman with a complex personality." "The concept of a model has changed," he said.

"I think Lauder has made a huge transformation from Virginia gentry society, in the days of Willow Bay and Karen Graham, to Paulina Porizkova, who was more international, and now to Hurley." "Hurley is not off-putting," he continued. "She's 29, and anyone from 19 to 69 can relate to her. When you're selling products that cost $11 to $65, you're not going after the 14-to-24 audience. Women today relate to a more complex personality." "Of course, having a personality can be more threatening," he added. "A person with a mouth can do you in, too. But I think Elizabeth Hurley and Lauder are in sync." Ms. Hurley is certainly more than just a pretty starlet. She's developed from a teen-age punk with a pierced nose and peroxided spiky hair to an actress who has played roles ranging from Lord Byron's lover (opposite Mr. Grant in the Spanish film "Remando al Viento") to a terrorist (with Wesley Snipes in "Passenger 57") to an aristocratic heroin addict (in the upcoming "Mad Dogs and Englishmen").

Neither Ms. Hurley nor the Lauder company would reveal the terms or length of her contract, except that it allows her the freedom to choose her acting roles. You can be sure, though, that there will be no nude scenes to embarrass the company like the one Ms. Rossellini shocked Lancome with in "Blue Velvet." Ms. Hurley is also more than an actress. She is the head of development for Simian Films, a company she and Mr. Grant set up in partnership with Castle Rock Pictures to buy books or scripts that could be turned into Hugh Grant films. "Hugh and I know each other so long and have each other's best interests at heart, so we can see what's best for the other," she said on her most recent trip to New York. She was in the city for a whirlwind round of shooting her first Lauder campaign with Albert Watson, the photographer chosen to illustrate the company's new image. It was a late afternoon in early May, and Ms. Hurley had just been introduced to magazine beauty editors at a tea party in the Stanhope Hotel to announce the upcoming introduction of a new Lauder perfume, Pleasures.

Wearing a pale lilac fitted suit by Versace and matching high-heeled pumps, she immediately charmed the audience by announcing: "I've just been indulging in some very un-modellike behavior. I had six of those little pink cakes and I intend to have more." When the party was over, she settled into a chair, put her feet up and lighted a cigarette. Up close she was pretty, not quite beautiful, with creamy skin that had tiny crinkles around her eyes when she smiled. No doubt those minor lines will be erased in the Lauder advertisements. In the beauty world, reality goes only so far. "We've been doing very intensive shooting since early April," Ms. Hurley said. "It's quite weird. I've never modeled before. You have to concentrate every moment. Every shot is important." "They want to sell a million lipsticks," she went on. "It's a different sort of challenge than acting. We're selling, which I've never done before. I used to flip through the ads in a magazine looking for the editorial.

Now, I look at the ads and feel I've learned quite a lot." She may have limited experience as a model, but the poise and discipline she has acquired as an actress were apparent on a visit to Mr. Watson's studio. She was photographed in a floral skirt in a garden setting, in a businesslike red jacket and in a bouffant ball gown, with a change of hair and makeup each time. She sat patiently between shots and smoked constantly whenever the camera wasn't on her. Robert Luzzi, Lauder's senior vice president in charge of advertising, said he was impressed by Ms. Hurley's ability to express emotion. "She doesn't even have to smile," he said. "Her eyes project emotion. She draws you into the picture with her facial expression and her eyes." Lauder will find out whether her face draws customers to the company's counters when the first print advertisements and television commercials start appearing in August. And time will tell whether actresses or models prevail in the competitive world of selling perfume and beauty products. Right now, the signals are mixed. Elizabeth Arden is using real people and show business personalities in its commercials for the True Love fragrance. Lancome parted company with Ms.

Rossellini and has not yet announced a replacement. And Karl Lagerfeld, who used Daryl Hannah for the introduction of his latest perfume, Sun Moon and Stars, has now dropped her in favor of the model Nadja Auermann. Photos: Elizabeth Hurley as a heroin addict in "Mad Dogs and Englishmen." (Moor Street Films); Last year at the premiere of "Four Weddings and a Funeral," Hugh Grant admired Ms. Hurley's Versace dress. (Rex USA Ltd.); A test picture by Albert Watson that helped get Ms. Hurley the job as Estee Lauder's top model. (Albert Watson); A 1988 advertisement with Paulina Porizkova. Karen Graham in an Estee Lauder ad from 1977.

(Photographs by Victor Skrebneski) THE MEDIA BUSINESS - ADVERTISING - Estee Lauder seeks to defrost its image with a fresh new 'face.' - NYTimes.com THE MEDIA BUSINESS: ADVERTISING; Estee Lauder seeks to defrost its image with a fresh new 'face.' By Anthony Ramirez Published: August 4, 1995 ELIZABETH HURLEY is the Woman Wronged in the Hugh Grant affair, but does that mean she will sell more lipstick and perfume for Estee Lauder? Ms. Hurley is the new model for Lauder, the "face" that executives spent two years seeking, and she is the centerpiece of a worldwide print and television campaign that begins today. When Lauder hired her in March, she was simply a British actress with a short resume who was best known for appearing in public in what the British press called That Dress -- a Gianni Versace gown held together on the side with safety pins and held up in the front by Ms. Hurley. Now, of course, she is widely known as the aggrieved girlfriend of Mr.

Grant, the genial British actor with the slightly innocent persona who was arrested in June for engaging in lewd conduct with a Sunset Boulevard prostitute. Robin Burns, president of Estee Lauder USA and Canada, said the dignified way that Ms. Hurley handled the mushroom cloud of publicity that followed Mr. Grant's arrest might actually help the Lauder campaign. "The public will see all the wonderful qualities that we've seen in her these last few months," Ms. Burns said. "Elizabeth is such a lady." Allan Mottus, editor of the Informationist, a newsletter on the cosmetics industry, has seen the new ads using Ms. Hurley. "Having someone involved in controversy will get them a lot more news coverage and attention," he said. "But the ads themselves largely work. There is much more interaction between the model's personality, the product and the Estee Lauder trademark." Hours after Mr. Grant's arrest was reported, Ms. Burns was in Seattle checking out of a hotel when the front-desk clerk, noticing the Estee Lauder connection, asked if she had heard. "About what?" Ms. Burns asked distractedly. Cringing, she left Seattle without asking why Mr. Grant was arrested.

But Lauder officials were clearly concerned. Robert Luzzi, Lauder's senior vice president in charge of advertising, immediately sent a fax to Ms. Hurley expressing the company's support and saying he would telephone in a few days. When Mr. Luzzi spoke with Ms. Hurley, he offered to postpone an imminent television shoot in France. "I was holding my breath," Mr. Luzzi said. He was relieved when she agreed to go along with the shoot as scheduled. "She's not the kind to sit at home and sulk," he said. "It never crossed our minds not to use Elizabeth" or to interfere in her private life, Mr. Luzzi added, rebutting reports that Lauder had pressured Ms. Hurley to drop Mr. Grant. A lot is riding on how the public perceives Ms. Hurley in the new campaign. The Estee Lauder Companies, the giant family-owned cosmetics marketer based in New York, is reportedly spending an unusually large amount -- $12 million to $15 million -- on the campaign, which was prepared in-house. And the company is completely refashioning its advertising look to suit Ms. Hurley.

The company's former campaign, which ran for seven years, centered on the coolly beautiful Paulina Porizkova and took its visual cues from her serene, but largely unsmiling, countenance. The problem with the old campaign, Ms. Burns said, was that Ms. Porizkova was too perfect. "We wanted someone who was warmer, more touchable, more real, less perfect," she said. But if Ms. Porizkova seemed to embody a sculptured correctness, it was because that look is Lauder's trademark, said Mr. Mottus, the industry consultant. He added that Willow Bay and Karen Graham, Ms. Porizkova's predecessors as Lauder "faces," had projected a controlled and controlling look. He said: "When you shoot a beautiful woman in a perfect setting, guess what? She's going to look perfect." Ms. Burns, Mr. Luzzi and Leonard A. Lauder, the president and chief executive of Estee Lauder, considered 25 models and auditioned 7 during a two-year period. The candidates ranged from unknowns to well-known models to celebrities. "We loved Elizabeth immediately," Mr. Luzzi, a former fashion photographer, said.

"She was cool but not cold, mysterious yet inviting. And she could handle a wide range of moods." It helped, too, that the October 1994 issue of the British magazine Tatler, with Ms. Hurley's face on the cover, was the biggest-selling issue in the publication's 286-year history. The new Lauder ads, with photography by Albert Watson, show Ms. Hurley in a variety of settings and moods that recall such beauties as Greta Garbo, Grace Kelly and Jacqueline Kennedy Onassis. In a departure from previous campaigns, most of the ads are shot in black and white to draw attention to Ms. Hurley's complexion and eyes. More subtly, there is also a greater sense of playfulness. For example, the signature ad -- the one that Lauder will use the most on counter tops and elsewhere in stores -- shows Ms. Hurley in a black gown leaning out of a chair. "It's black tie at the loft," Mr. Luzzi said. Another ad, for Beautiful perfume, shows Ms. Hurley as a bride. But unlike the more static shots of Ms. Porizkova, who was also shown as a bride, Ms.

Hurley is smiling at a giggling flower girl, while comforting another flower girl who seems shy or tired. "This is a terrific campaign," Ms. Burns said. "We're not really worried." Photo: Elizabeth Hurley, the model in a new campaign for Estee Lauder, may be better known as the aggrieved girlfriend of Hugh Grant. (Estee Lauder) Hurley out as face of Estee Lauder - Telegraph Hurley out as face of Estee Lauder 12:01AM BST 07 Sep 2001 ELIZABETH HURLEY has been replaced as the face of Estee Lauder by someone 10 years younger. As predicted in The Telegraph, her replacement is Carolyn Murphy, 26, a Vogue model chosen for her "classic American style". Miss Hurley, 36, who will appear in the cosmetics company's perfume adverts only, has been the face of Lauder since 1995 and was championed by the chairman Leonard Lauder, 68.

But Aerin Lauder, his neice, said last year that Miss Hurley would one day be replaced, although the British model went on to sign a £2.15 million contract. The company said the decision to terminate the deal was mutual and had been made to allow Miss Hurley more time for her film work. Miss Hurley, who called Mr Lauder and his wife Evelyn her surrogate parents, said: "This new deal works perfectly for me. I'm going to travel a lot more and do many more public events." Related Articles Elizabeth Hurley - YouTube Elizabeth Hurley Want to watch this again later? Sign in to add this video to a playlist. Need to report the video? Sign in to report inappropriate content. The interactive transcript could not be loaded. Loading... Rating is available when the video has been rented. This feature is not available right now. Please try again later. Uploaded on Dec 4, 2009 Elizabeth Jane Hurley (born 10 June 1965) is an English model and actress who became known as a girlfriend of Hugh Grant in the 1990s.

In 1994, as Grant became the focus of worldwide media attention due to the global box office success of his film Four Weddings and a Funeral, Hurley accompanied him to the film's Los Angeles premiere in a plunging black Versace dress held together with gold safety pins, which gained her instant media notice. The highlight of Hurley's professional life has been her association with the cosmetics company Estée Lauder. The company gave Hurley her first modeling job at the age of 29 and has used her as a model for its products, especially perfumes such as Sensuous, Intuition, and Pleasures, since 1995. Her best known cinematic work was as Vanessa Kensington in Mike Myers' hit spy comedies, Austin Powers: International Man of Mystery (1997) and Austin Powers: The Spy Who Shagged Me (1999). Hurley currently owns an eponymous beachwear line. In 1995, with no prior modeling experience, Hurley was introduced as an Estée Lauder spokesmodel.

She later recounted, "I was far from an ingénue, having had my first modeling job at 29." Hurley has since featured in ads for Lauder's 'Pleasures', 'Beautiful', 'Dazzling', 'Tuscany per Donna', and 'Sensuous' fragrances as well as participated in campaigns for the company's other cosmetics. She was replaced as the face of Estée Lauder by Carolyn Murphy in 2001. However, she continues to work with the company non-exclusively, signing a contract for the 14th year with Lauder in 2008. In 2005, she modeled for Saloni, Liverpool Department Stores of Mexico, and Lancel. She was part of the seasonal advertising campaigns for Jordache, Shiatzy Chen, Got Milk?, Patrick Cox, MQ Clothiers of Sweden, and Lancel in 2006 and Monsoon in 2007. In 2008, Hurley was unveiled as the seasonal campaign face for Blackglama mink. In 2009 she appeared in a campaign for Rosato jewelry.

Hurley made her first film appearance in Aria (1987). She has since appeared in movies such as Passenger 57, EDtv, Bedazzled, and Serving Sara. In 1997, she received her first and only acting award, the ShoWest Supporting Actress of the Year, for her performance in the spy spoof Austin Powers: International Man of Mystery. When Hugh Grant founded and became the director of Simian Films in 1994, Hurley was credited as one of the producers for the company's two Grant vehicles, Extreme Measures (1996) and Mickey Blue Eyes (1999). Critics such as Julie Burchill, who has called Hurley's acting "a notch above pornography," have dismissed her performances. In 2000, she was publicly criticised for breaking a five-month acting strike to film an Estée Lauder advertisement, for which she was fined $100,000 (£70,000 in 2000) by the Screen Actors Guild and labeled "Elizabeth Scably" by protesters.

Category [PICS] Kendall Jenner’s Estee Lauder Campaign: Model Is New Face Of Beauty Line - Hollywood Life 99 Photos Congrats, Kendall Jenner! After teasing fans about big news, it was finally revealed that the model and reality star is now the new face of Estée Lauder cosmetics! Click to see the PICS and WATCH the video! Kendall Jenner , 19, is taking over the fashion and beauty world! The model was just named the new face of Estée Lauder. All of Kendall’s hard work is truly paying off and she’s landed her first big beauty campaign! Kendall Jenner’s Estée Lauder Campaign Kendall announced the big news on Nov. 14 via Instagram. “I am super excited to announce that I am the new face of @esteelauder!!” she captioned a stunning photo of herself from Vogue magazine. Estée Lauder describes Kendall as a “fashion muse, It Girl, Instagram sensation, cover star.” That pretty much sums up the 19-year-old young model! Kendall revealed to fans on Nov. 13 that she had “big news” to share .

Landing your first beauty campaign, especially for a brand like Estée Lauder, is such a big deal! She found out by text while backstage at the Sonia Rykiel show and she had to keep it a secret until now, Vogue explains! Mikael Jansson will shoot her first campaign with Carolyn Murphy and Joan Smalls. The brand usually chooses movie stars to be the face of their brand, but Kendall is such a social media star that she they had to get a hold of her. Estée Lauder is using her brand to expand their brand. So cool! This also explains why she’s been in New York so much lately! She must be busy prepping for her new campaign! Kendall joins the ranks of celebrities like Gwyneth Paltrow and Elizabeth Hurley, who’ve been the face of the cosmetic line. Kendall has walked in countless shows in New York, Paris and Milan. She made her debut in Marc Jacobs’ show in 2013 and she starred in Givenchy’s Fall 2014 campaign. Looks like Kendall will now be juggling roles in both the fashion and beauty world!

Kendall and Estée Lauder also showcased a video that featured the model’s reaction to the news and her favorite beauty picks from the line. Check out the video below and prepare to be overwhelmed by Kendall’s adorable personality! HollywoodLifers, are you excited about Kendall’s big beauty news? Let us know! — Avery Thompson Me Posted at 2:25 PM on November 15, 2014 It’s pretty funny how people in comments say they aren’t buying this just beacuse she is it.So what?You can’t deny that she is beautiful and natural.She is amazing model.She is good at it.Just beacuse you don’t love her doesn’t mean that productes she promote are disgusting.I hate their family but: There are two things why are Kendall and Kylie different from their sisters(and mom): 1.They actually WORK for what they have.Kendall is amazing model and Kylie has some modeling done and she got that collection of something.I don’t know what it is.

2.Kendall is at least natural.She don’t need surgery like her sisters for that.She maybe don’t have big butt and boobs like Kim,Kourtney and Khloe,but she is naturally beautifull.Kylie has just those lips.I hope that is the only thing.She is young and doesn’t have to ruin herself.She is pretty no matter what and she don’t need those huge lips. 3.They are young and there is still hope they are gonna change and be better than their sisters.Kendall and Kylie can grow different and realise what’s wrong and right.I hope so… So there is still hope for this family…Kendall,Kylie,Mason,Penelope,North,baby on the way,Khloe’s children(when she marry someona again and have kids).Kendall and Kylie can change. smiley55 Posted at 11:12 AM on November 15, 2014 In my opinion, I can only say that how strange it is that days after kimmykakes-Botox, did her FULL PORN SPREAD NO CHARGE, kendall is names the new face of this Major cosmetic line.

The world already knows that kimmykakes-Botox, does nothing for FREE ok. Now it all makes Sense, kimmykakes-Botox, was paid Kendall, became the New Face of ESTEE Lauder. hmmm Something is really off with this picture, remember this family will stoop to any level just to stay to be revelent, so now it makes all sense. Kendall, should be very PROUD her big made herself a laughing sensation, but in the process kendall may not have gotten the Victoria Wings she wanted but she did get that spot of being the New Face of Estee Lauder. It seems like nothing but POLITICS to me, and conspiracy, the way this family works is big time Wicked in everything that they touch and do. Prayers are so needed for this whole family. It is what it is and I will forever will keep all the other models who has been always looked over rather not given a chance to be recognized. Peace.

Hotel being decorated for Liz Hurley, Arun Nayar's party Click for bigger view Elizabeth Hurley Born June 10, 1965, in Hampshire, England, Elizabeth Hurley is the daughter of an army officer and an elementary schoolteacher mother. While growing up in Basingstoke, England, Hurley dreamed of becoming a dancer, which prompted her to attend a boarding school specializing in ballet at the age of 12. Her attendance at the boarding school was short-lived, and Hurley then went through a different phase; the English punk stage. Although it must be hard to imagine the now so glamorous Hurley with pink hair and a nose ring, she was a victim of punk fashion of the early '80s, since this was the thing to do at that time and place. At age 21, Hurley got her first film role in the 1987 film Aria, after having attended the London Studio Centre on scholarship. Hurley's role in the film Remando al viento (aka Rowing In the Wind) that same year could be considered a crucial one, as it also starred her future boyfriend Hugh Grant.

One year later, Hurley received critical acclaim for her role as Christabel Bielenberg in the BBC miniseries, Christabel. Hurley gained some recognition in the United States for her role in the 1992 action film Passenger 57, starring Wesley Snipes. Although this was a Hollywood role, she was still having difficulty receiving quality roles, and consequently returned to England.Whoever said that clothing is not important must not know about Elizabrth Hurley's claim to fame. Apparently, Versace did Hurley a favor by giving the statuesque beauty an unsold dress to wear to the 1994 London premiere of Hugh Grant's film, Four Weddings and a Funeral. The low-cut risqué dress held together by safety pins became Hurley's ticket to stardom, as she made heads turn at the premiere.More attention followed when Estée Lauder signed Hurley to be the face of the international cosmetics company. And who can forget the Hugh Grant scandal (what was he thinking?) when he was arrested for his one-night tryst with prostitute Divine Brown? Contrary to public belief, Hurley and Grant remained a couple, and together founded the production company Simian Films.

Its first production was the film Extreme Measures, a 1996 thriller starring Hugh, Gene Hackman and Sarah Jessica Parker. If by this time someone had still not heard of Elizabeth Hurley, 1997's Austin Powers: International Man of Mystery, the little movie that became a smash hit, was sure to get her the recognition she deserved. With her comedic turn as agent Vanessa Kensington alongside Austin Powers, played by Mike Myers, Hurley was now seeing the movie scripts rolling in. Several movie roles followed the huge success of the film, including roles in 1998's Permanent Midnight, and 1999's My Favorite Martian, EDtv and Austin Powers 2: The Spy Who Shagged Me. That same year Hurley worked as producer of Mickey Blue Eyes, which starred her boyfriend Hugh Grant, and marked the second film for Simian Films.Hurley has continued to appear in smaller productions over the past couple of years, including 2000's The Weight of Water and Bedazzled, 2002's Bad Boy with Denis Leary, and Serving Sara, a comedy co-starring Matthew Perry.

After a 13-year relationship, she and Hugh Grant parted ways in 2000. Rumors that the breakup stemmed from a disagreement over having children together abounded. Liz began a romance with L.A. millionaire producer Stephen Bing in 2001, and gave birth to a son, Damian Charles, on April 4, 2002. Bing initially denied being the baby's biological father, claiming he and Liz had a non-exclusive relationship. DNA testing has since proven that Bing is indeed the child's father, although he and Liz are no longer romantically involved. At certain angles, Elizabeth's face is as beautiful as any supermodel's. Although she doesn't exactly have a button nose, her own does give her face personality. Her (usually) dark hair and deep-set eyes add a mysterious quality to her stunning beauty. The fact that she was chosen to represent one of the top cosmetics companies, Estée Lauder, over so many other beautiful women the world over is a testament of Liz's delectable beauty. As for her beauty secrets, Hurley claimed in an Evening Standard interview that she gets her "hot-date look" by devouring large amounts of watercress soup.

If that's what works for her, more power to the soup! Birthdate: June 10, 1965 Birthplace: London, England Occupations: Actor, Model, Producer Quote: "I have three lives: actress, model, producer. Sometimes I'm aware that there's a fourth life, which is somewhat neglected, which is living a bit." -- Premiere, October 1996 Claim to Fame: Chosen as the model for Estée Lauder cosmetics and perfumes (1995) Significant Other(s): Arun Nair, Textile mogul; dating since 2003 Stephen Bing, producer, writer; dated 2000-2001 Hugh Grant, actor; together 1986-2000 Ted Forstmann, executive; no longer together Family: A Brief History of Estée Lauder Models A Brief History of Estée Lauder Models From Karen Graham to Kendall Jenner—the catwalkers who landed the coveted beauty contract. By Baze Mpinja In the past 45 years, only 15 models have scored coveted beauty contracts with Estée Lauder.

While it’s not shocking that a company this legendary would be super-picky about whom it chooses to embody its beloved franchises and new launches, the recent announcement that Kendall Jenner has joined the Lauder lineup did manage to send shockwaves through the Internet.Nobody saw that one coming. See more: Kendall Jenner Strips Down in New Holiday Music Video But now that the news has sunk in, it’s becoming clear that tapping a sought-after “Instagirl” with a massive social media following just might be the smartest, fastest way to get a new generation of beauty junkies hooked on a venerable brand. While we wait to see how this calculated move plays out (and place bets on who will be next), we decided to look back at the stunning faces that have represented Estée Lauder over the years—it’s been one gorgeous evolution. KAREN GRAHAM: 1970-1985 For a model who’s catwalking her way up through the ranks, the ultimate career status symbol is a lucrative contract with a beauty company. What young up-and-comers may not realize, however, is that those contracts didn’t even exist before 1970.

Mississippi-born Karen Graham is not only the first official spokesmodel for Estée Lauder, she is also the first model to ever have a beauty contract, period. That’s pretty impressive for a woman who fell into the business by accident. In 1969, a chance run-in at a department store with modeling agency founder Eileen Ford kicked off Graham’s two-decade-long career in front of the camera. The year after she was discovered, she booked her first photo shoot for Estée Lauder. What happened next, she says, is simple: “After working on and off for [the brand] for a year, people began to call me the Estée Lauder girl!” Graham got signed, and the rest is history. Her run lasted until 1985, but she came back for a brief stint in 1998 (at age 56) to star in ads for Resilience Lift. WILLOW BAY: 1983-1988 Read More In addition to being genetically blessed, Willow Bay had the kind of good luck that many aspiring models would kill for.

When she was a sophomore in high school, Bay went on an interview for an internship at Seventeen and wound up on the cover of the magazine. Then, while studying English at the University of Pennsylvania, her roommate’s boyfriend just so happened to be Estée Lauder’s grandson. That’s what led the then-20-year-old to quit her job at a local newspaper for a modeling contract with the company. Bay, who grew up in New York, had a classic, fresh-faced look that was a perfect fit for the brand’s all-American image. She appeared in a variety of campaigns, but her biggest claim to Lauder fame was that she was the first blushing “bride” in the Beautiful ads when the fragrance launched in 1985. PAULINA PORIZKOVA: 1988-1994 For decades, Estée Lauder had enjoyed total beauty counter domination, but as the 1980s were coming to a close, rivals Lancôme and Chanel were nipping at its heels. Enter sexy Czech model Paulina Porizkova. The decision to bring her on board signaled a deliberate departure from the pure and innocent bride, motivated by the desire to revamp the brand.

”I felt we were getting too demure,” chairman emeritus Leonard Lauder explained in The New York Times. ”If we spend all our time looking back instead of forward, we will wake up and find all our customers have gone to another land.” Porizkova made her debut with sensual ads for Knowing (although she too would later don a veil in Beautiful campaigns). It’s rumored that Porizkova earned a $6 million salary while with Lauder, the highest-paying contract at that time. Not too shabby considering that the super said she grew up in Sweden ugly and dateless. Looks like everything turned out just fine. See more: The 22 Most Glamorous Couples of All Time ELIZABETH HURLEY: 1995-PRESENT Multiple top models began their careers as hopeful teenagers schlepping to castings and dealing with constant rejection. And then there was Elizabeth Hurley. She was the ripe old age of 29 when she got her first modeling job—and it was with Estée Lauder.

Her striking, elegant look was put to work in a slew of fragrance ads, including Sensuous and Dazzling, but now she’s primarily known for her work with the company’s Breast Cancer Awareness initiatives. Since she first inked a deal with Lauder in the mid-’90s, Hurley has helped the brand raise millions for the cause. The partnership couldn’t be more fitting—Hurley lost her own grandmother to breast cancer in 1992. CAROLYN MURPHY: 2001-PRESENT This is a face that could sell millions of skin creams (and probably has). Carolyn Murphy’s timeless look, which has become synonymous with Estée Lauder, only seems to be getting better with age. The Florida-born super celebrated her 40th birthday this year and her career is still on fire. Murphy’s contract with Lauder has been going strong for 14 years, and she recently appeared on the cover of Russian Tatler. On top of that, she can be seen (almost) baring it all in the new Pirelli Calendar alongside models half her age.

As the second-oldest woman on the 2014 Forbes list of the world’s highest-paid models, Murphy is grateful for the longevity she has enjoyed in the industry. As she told The Edit, “It’s fulfilling to know I was part of an era in the ’90s that represented a melding of fashion, music, and art. I wanted to be part of a creative movement. These poor girls today barely have a career and poof, the industry is on to the next.” LIYA KEBEDE: 2002-2007 The iconic Ethiopian supe made history and headlines in the early aughts when she became the first-ever black model for Estée Lauder. Today, Kebede is as known for her commitment to charity work as she is for her stunning looks. She was named World Health Organization’s Goodwill Ambassador for Maternal, Newborn, and Child Health in 2005, and started the Liya Kebede Foundation in conjunction with the partnership. She continues to juggle a steady stream of modeling jobs with her roles as a clothing designer and an ongoing advocate for women’s health.

She was named one of Time's 100 Most Influential People in 2010, and in 2013 she was honored as a Glamour Woman of the Year. “Liya Kebede is an eternal beauty with an incredible fashion sense. She is a wonderful role model to women today through all of her philanthropic efforts,” says Aerin Lauder, founder and creative director of Aerin and style and image director of Estée Lauder. GWYNETH PALTROW: 2005-2010 While Kebede scored attention for bringing diversity to the beauty juggernaut, Gwyneth Paltrow brought major star power. The Oscar winner was the first bona fide celebrity to join the Lauder roster, a few years before she began reinventing herself as a domestic goddess and wellness expert. Paltrow was hired to celebrate the 10-year anniversary of Pleasures, the global blockbuster scent. “As one of the most recognized women in the world, we are delighted to have her first campaign be for Pleasures—one of the most popular fragrances in the world,” said John Demsey, group president for Estée Lauder, when Paltrow’s contract was announced.

Before she and the brand parted ways, she also appeared in ads for Sensuous and White Linen, enticing customers with her trademark radiance and impeccably groomed look. See more: The 12 Best Fashion Moments of 2014 ANJA RUBIK: 2006-2009 Her time with Estée Lauder was short compared with her counterparts, but Polish beauty Anja Rubik will always stand out as one of the edgier faces to ever be cast as the “Beautiful bride.” Her distinct Eastern European features made the Beautiful ads feel modern while still maintaining the optimistic vibe of the past. Along with her sexy, fierce look, Rubik is opinionated and isn’t afraid to speak her mind. As the catwalker stated here on Style.com , she often uses her magazine, 25, as an outlet to sound off on topics like fashion and nudity. “The artists, designers, and models I work with understand that females are capable of great pleasure and power. All women should know that. It would be great if women would stop competing with one another and be supportive instead.

It’s something I’m trying to fight for, one topless photo at a time.” We think that Estée Lauder, herself a forward-thinking champion for women, would approve. HILARY RHODA: 2007-2013 When Hilary Rhoda was chosen to join the EL lineup, Aerin Lauder said that her “sophisticated, all-American look” was absolutely “perfect” for the brand. And her nearly seven-year run with the company proved that to be true. Although Rhoda, who hails from Chevy Chase, Maryland, makes modeling appear as easy as breathing, she once admitted that it didn’t always come so naturally to her. “No one can really prepare you to be comfortable in front of a camera until you just get out there and do it,” she says. Well, she must have done something right because she signed with Lauder just one year after she got her big break walking in Balenciaga’s Spring 2006 show.

CONSTANCE JABLONSKI, JOAN SMALLS, AND LIU WEN: 2010-PRESENT At the beginning of this decade, the execs at Estée Lauder reinforced the brand’s huge global presence by bringing in a trio of models who could speak to women all over the world. The long overdue move was met with enthusiastic approval in the beauty world. Lauder welcomed Liu Wen from China, Constance Jablonski from France, and Joan Smalls from Puerto Rico. All three beauties are fixtures on the runway, editorial favorites, and the first women from their respective countries (or territory, in Smalls’ case) to ever represent Estée Lauder. Wen got the added distinction of being the first Asian Lauder girl in history, and journalists were quick to make her the unofficial spokesperson for changing beauty standards. As Wen told CNN : “It has been an honor to represent my country as a model, but I don’t think I’ve ever thought of myself as an ambassador, just someone trying to do her job as best as she can—so there isn’t that much pressure at all!

If what I’ve done so far can inspire others in China, then of course it is a great thing.” See more: Try Jennifer Lawrence and Taylor Swift’s Long Hair Illusion ARIZONA MUSE: 2013-PRESENT With a name like Arizona Muse, this model was born to be the face of Lauder’s first new fragrance in 10 years, Modern Muse. The name of the scent couldn’t be more appropriate—the model is still a constant source of inspiration, serving as the cover girl for nine magazines in 2014 alone. STEPHANIE SEYMOUR: 2014-PRESENT When Stephanie Seymour was introduced as an Estée Lauder spokesmodel in February of this year, she made a confession: “As a young girl, my mother had a dream for me and that was to be an Estée Lauder model! So this is truly a dream fulfilled!” It’s interesting that 46-year-old Seymour, who has appeared onhundreds of magazine covers during her career, wasn’t signed sooner.

Her sensual, dark-haired, light-eyed beauty is reminiscent of Porizkova, Hurley, and even Rhoda, making her an obvious fit for the general aesthetic of the brand. But now that the icon has finally made it into the elite EL club, the company is banking on her Re-Nutriv ads to carry on the tradition of celebrating women of (or approaching) a certain age. KENDALL JENNER: 2014-PRESENT Speaking of age, 19-year-old Kendall Jenner is the resident newbie in the house of Lauder. While that may seem surprisingly young for the brand, Bay and Rhoda were only 20 when they signed on; Rubik was 21. But unlike the models before her, Jenner comes to the table with a very 2014 kind of pedigree: Her family has amassed an insane level of fame and fortune from a reality show and the endorsements that go along with it. Plus, Jenner has more than 15 million Instagram followers.

It’s certainly a different background story than Graham being randomly scouted on her lunch break by Eileen Ford, however, Jenner’s social media influence ties back to a quote that Estée Lauder was known for: “Telephone, telegraph, tell-a-woman.” The visionary founder always believed in the power of word of mouth. Now, with Jenner’s help, getting the word out to millions of potential customers is as simple as uploading a selfie. More from Style.com: Elizabeth Hurley - Biography - IMDb Elizabeth Hurley Biography Showing all 95 items Jump to: Overview (4) | Mini Bio (1) | Spouse (1) | Trade Mark (4) | Trivia (38) | Personal Quotes (46) | Salary (1) Overview (4) 5' 8" (1.73 m) Mini Bio (1) Elizabeth Jane Hurley was born in Basingstoke, Hampshire, to Angela Mary (Titt), a teacher, and Roy Leonard Hurley, an army major. Wanting to be a dancer, Hurley went to ballet boarding school at 12, but soon returned home.

When it came time to go to college, Hurley won a scholarship to the London Studio Centre which taught courses for dance and theater. Soon, Hurley wore the punk rock look with pink hair and a nose ring, but to get work, she had to change her image to one that was castable. After college, Hurley worked in the theater and made her screen debut in Aria (1987). Roles in Television and a film, Rowing with the Wind (1988), which included a young actor named Hugh Grant , soon followed. European films followed her appearance in the BBC serial Christabel (1988). Her film debut in a Hollywood movie was in the Wesley Snipes action drama Passenger 57 (1992). When Hugh Grant was picked up with Divine Brown , Hurley became headline news. Added to this was the fact that she was the model representing top cosmetics house Estée Lauder , and there was nowhere Hurley could go to get away from the press. In 1994, Hurley and Hugh Grant set up Simian Films in partnership with Castle Rock Entertainment.

As Head of Development, Hurley found the script and produced her first film Extreme Measures (1996), which stars Hugh Grant . - IMDb Mini Biography By: Tony Fontana <tony.fontana@spacebbs.com> Spouse (1) Her black Versace dress with gold safety pins Dark brown hair and blue eyes Curvaceous, buxom figure Deep sultry voice with British accent Trivia (38) Spokesperson for Estée Lauder . Listed in "People Weekly"s "Most Intriguing People" list. (December 25, 1995/January 1, 1996 issue) Chosen by Empire magazine as one of the 100 Sexiest Stars in film history (#83). [1995] Was considered for a role in the James Bond film GoldenEye (1995). Back together with former boyfriend Hugh Grant [September 2000] Said she gets her "hot-date look" by eating vast quantities of watercress soup.

(May 2001 interview, London's "The Evening Standard") Replaced by supermodel Carolyn Murphy for the lucrative Estée Lauder make-up contract (Murphy is ten years younger than her). Older sister, Kate, younger brother, Michael. Mother, Angela. She was ranked fourth in the 2001 Orange Film Survey of greatest British film actresses. Godmother of actress Patsy Kensit 's son, Lennon Francis Gallagher. Voted the 13th Sexiest Female Movie Star in the Australian Empire Magazine. [September 2002] Dated Hugh Grant [1987 - 2000] Estée Lauder 's "Elizabeth Pink" lipstick is named after her and proceeds from the sales go to breast cancer research. In 2000, she crossed a Screen Actors Guild picket line to film a commercial. The well publicized strike was set up by the Guild to demand better conditions for members who work for the advertising industry. When asked why, she said she "didn't know" the strike was in progress. Her son, Damian Hurley (Damian Charles Hurley), has seven godparents, including Elton John and Patsy Kensit .

She owns her own beach wear company, aptly named Elizabeth Hurley Beach. Claims to have not watched television since 1979. Named #45 in FHM's "100 Sexiest Women in the World 2005" special supplement. Engaged to marry boyfriend Arun Nayer. They are planning an English countryside ceremony for September 2006. In 2000, the Screen Actors Guild went on a long strike against advertisers, demanding higher residual payments for actors appearing in commercials. Not only did Robbins and his colleagues demand that everyone punish Procter & Gamble workers with a boycott, they were highly interested in punishing any actor who crossed the picket line. When Elizabeth Hurley made an Estée Lauder ad, and then claimed she was unaware of the strike, Robbins was in a punitive mood, calling for Hurley to be punished, even banned from Hollywood. Hurley was eventually fined $100,000, not banned. Named #75 in FHM magazine's "100 Sexiest Women in the World 2006" supplement. Another godfather of her son, Damian Hurley , is Henry Dent Brocklehurst .

(March 3, 2007) She and Arun Mayar held a blessing and party at Sudeley Castle, Winchecombe, Gloucestershire. (March 2, 2007) Married businessman Arun Nayar a day earlier than planned in order to avoid the glare of the media. Godmother to Henry Dent Brocklehurst 's son Mark. Her wedding gown was designed by Donatella Versace . Can speak a little bit of German. Her husband Arun Nayar is of Indian and German heritage. Husband Arun Nayar runs a small software company since 1998. Is a huge fan of the Fulham Football Club (English Premier League soccer club). Fellow fans include Lily Allen , Pierce Brosnan , Hugh Grant , Hugh Laurie , Benicio Del Toro , Daniel Radcliffe , Andrew Johnston and the late Michael Jackson . Spokesperson, Estée Lauder Breast Cancer Awareness (BCA) Campaign. Her grandmother died from breast cancer. (October 2, 2011) Engaged to Shane Warne .

Gave birth, at age 36, to her first child, son Damian Hurley (Damian Charles Hurley), on April 4, 2002. Child's father is her ex-boyfriend, Steve Bing . She was in the punk band Vestel Virgins. An avid animal lover, she has five dogs (three labradors/two cocker spaniels) and two alpacas (2013). Godmother of Tabitha Grant, daughter of ex-boyfriend Hugh Grant . In 2014, she attended the wedding of Elton John to his husband David Furnish . Personal Quotes (46) I'd kill myself if I was as fat as Marilyn Monroe . A bit of lusting after someone does wonders for you and is good for your skin. -- "Marie Claire" magazine, November 2000 If Hugh and I split up, I would feel as if my brother had died. I like to eat delicious food and laugh a lot. I can put up with most things in life, as long a someone is making me laugh. I haven't been able to look at a chainsaw since Scarface (1983).

[ on Charles, the Prince of Wales] I've always been a big fan. I've always thought he was the best -dressed man in the United Kingdom, possibly the world. His tailoring is amazing. I love to see other women in pink. It's good for every shade of skin and hair. Spending time outdoors makes you feel great. Nothing irritates me more than chronic laziness in others. Mind you, it's only mental sloth I object to. Physical sloth can be heavenly. I think, if you were being cruel to animals, then the thought of eating them would be horrific. It's very hard to get the dynamics where two people can stimulate each other and be happy. I've always wanted to be a spy, and frankly I'm a little surprised that British intelligence has never approached me. I'm not going to launch a bikini business and then give up bikinis, am I? I always wear make-up as I've never seen the point of looking less than your best. Getting as much sleep as possible and following a healthy diet will stop you from feeling run-down if, like me, you're super-stressed. I'm manic about my schedule. I do like my life very much, yes.

I would seriously question whether anybody is really foolish enough to really say what they mean. Sometimes I think that civilization as we know it would kind of break down if we all were completely honest. I didn't have a cup of coffee until I was 27. Being English, I always laugh at anything to do with the lavatory or bottoms. I'm pretty nice. I'm far from an ax murderer. I've never been mean to anyone in my life. You know, I've virtually never been chatted up in my life, it's true. It's definitely part of my job description not to be too fat. It took me six years to be comfortable modeling a swimsuit. In America uniformed cops eat in coffee shops, diners and restaurants and I always feel safer having them around. I don't want someone to watch sports in bed. That drives me nuts. Divorce is, of course, difficult for a child. I didn't go through it as my parents stayed together, but I have a lot of friends who did. I walk every day with my dogs and force myself to run a bit but I hate it. You know, you want to be a success. You want people to know who you are.

I am a terrible mixture of being organized, controlling, but chaotic. My desk is monstrous. I always found when I was reading an interview with an actor that I wasn't interested in their political opinions - I just wanted to know what they'd had for breakfast. I don't know much about only children. I was the middle one of three, and if ever I was alone with mum and dad, it was a rare moment. I have always been attracted to Australians and Australia. I like people to match my energy. I love moving. I love new houses. I'm always looking for somewhere else. I feel like a semi-single mum. I've always been obsessed by beef jerky. I'm very attracted to Indians. I was completely loyal and faithful to Stephen throughout this time as, indeed, he assured me he was to me. I'm not that careful with cars. I love Pilates and yoga but don't do them regularly. When I started doing movies, every crew member was older than me. We all need to relax more, but I don't find it easy. The day of the press statement has gone. The only meal I have is dinner.

I keep getting these extraordinary letters, really weird ones from American sports stars - I've always thought you were one pretty lady and now that you're single I want to meet you for a drink. Salary (1)

Question: For which cosmetic company did Liz Hurley become the model face in 1995
Answer: Estee Lauder