Between a Planet and Hard Rock – EW.com Email Planet Hollywood. New York City. Lunchtime. Arnold Schwarzenegger’s two little girls are eating anonymously a few tables over. Salads, veggie burgers, and pizzas whiff by. Movie memorabilia, the restaurant’s gimmick, dangle from the ceiling and creep along the walls. Billy Crystal’s City Slickers saddle hovers overhead. Across the room, encased in its own glass shrine — Judy Garland’s dress from The Wizard of Oz. And there by the door is Planet Hollywood’s most valuable piece of kitsch — Arnold himself. Flashbulbs. Autographs. His bionic smile lights his way through the crowd. As one woman aims her Instamatic at Arnold, the bag full of Planet Hollywood merchandise dangling from her wrist bops a stern-looking black-haired woman in the head. Meanwhile, back by the door, there’s a 45-minute wait for a table.

It has been a year and a hince the doors of Planet Hollywood blew open, on Manhattan’s West 57th Street, with a $750,000 premiere starring investors Schwarzenegger, Sylvester Stallone, and Bruce Willis, whose collective knack for promoting the place makes P.T. Barnum seem subtle. Now the principle owners, restaurant mogul Robert Earl and movie producer Keith Barish (Sophie’s Choice), are ready to duplicate this miracle the world over. Planet Hollywood franchises have already opened in Orange County, Calif., and Cancun, Mexico. By year’s end, Barish and Earl plan to invade Minneapolis,Washington, D.C., and London. Next stop, Hong Kong, then Singapore, maybe Indonesia. It seems that nothing can stop them. Except for one fly — a huge, Jeff Goldblum-size fly — in their ointment. In an ongoing legal battle that includes a $1.5 billion lawsuit, Peter Morton, the formidable restaurateur who owns Morton’s in Los Angeles and all the Hard Rock Cafes in the western half of the U.S., could put a severe wobble in Planet Hollywood’s orbit.

Morton is accusing Earl of stealing trade secrets, creating a ”lower-quality knockoff” of the Hard Rock, and conspiring to invade his Hard Rock territories — a move that will not only take a bite out of the burger business but eat into lucrative merchandise sales. Recently a California judge refused Planet Hollywood’s plea to dismiss the case. Now, as the two sides await their day in court, their legal costs are soaring into the millions and Planet Hollywood’s superstar spokesmen might face potentially unflattering financial disclosures. ”The whole thing is bulls—,” says Earl. ”It’s just a normal piece of competition — McDonald’s and Burger King. It’s about as close a similarity, if that!” But the rivalry between Morton and Earl is far from normal; even under ideal circumstances these two gentlemen would never be drinking buddies. This is Robert Earl, 41: Effusive. Fond of loud silk shirts and baroque sweaters. Grew up around England’s vaudeville houses and beach resorts, riding on the trunks of his pop singer father — also named Robert Earl — whom he calls the British equivalent of Eddie Fisher.

Starting at age 7 he was enlisted to count heads in the theaters where his father performed, making sure Pop wasn’t cheated out of his 10 percent cut of the house. Asked how many siblings he has, Earl replies, ”None. I killed them all at birth.” This is Peter Morton, 45: Gentlemanly. Reserved. Hip. Favors white shirts and loafers. Following his parents’ divorce, he grew up in a tony section of West L.A. with his mother and twin sister. His father, Arnold Morton, is a famous Chicago restaurateur. Known for his philanthropy, Peter adopted two slogans for Hard Rock early on: ”Love All, Serve All,” and, rather ironically, ”Save the Planet.” Earl has called the legal wrestling ”a real bloodbath.” In his camp are Schwarzenegger, Stallone, and Willis. Morton has his own legion of celebrities standing on his side of the battlefield. Steven Spielberg, Tom Cruise, Barry Diller, and Henry Winkler are among the investors in the Los Angeles Hard Rock, the cornerstone of Morton’s empire.

”It’s an investment for them,” says Bob Brown, executive vice president of Morton’s Hard Rocks, ”not a platform for publicity.” How did this fracas start? Until January, Earl served as CEO of Rank Leisure USA, which owns the East Coast Hard Rock Cafes. Barish dreamed up Planet Hollywood, but Earl made it a reality by pouring considerable Hard Rock resources into it. Earl lured away a generous helping of Hard Rock employees to staff the flagship Planet Hollywood, which opened just a block away from the New York Hard Rock, and long stretches of the Planet Hollywood employee manual seem to have been copied verbatim from the New York Hard Rock’s manual. Earl contends that any Hard Rock resources he used belonged to his Hard Rocks, not Morton’s (for example, Morton’s side uses a different manual). He says the suit is the result of a ”personal vendetta.” Morton says he’s simply protecting his business. But the alliance between the two has been uneasy for years. ”You’ve got one guy who spent 20 years of his life nurturing the Hard Rock concept,” says one of Morton’s employees.

”Now Earl comes along and rips it off.” So to truly understand Morton versus Earl, you have to know the history of the Hard Rock Cafe. June 14, 1971: Morton and Isaac Tigrett, two well-heeled American kids, open the Hard Rock Cafe in London. Its loud music, tasty burgers, and rock memorabilia (Eric Clapton’s guitar was the first) catch on. Today there are 36 Hard Rocks worldwide, grossing about $300 million a year. 1979: Morton and Tigrett begin a long divorce. The 1985 settlement: Morton gets the West (Hard Rock America), Tigrett gets the East (Hard Rock International), and they divide up the rest of the world and agree to stay out of each other’s way. 1988: With Earl negotiating the deal, Pleasurama, a British company, takes over Tigrett’s interests and puts Earl in charge. ”So little Robert comes along from nowhere and steals it from Morton,” says Earl. ”So now you have a guy who’s crazed. Robert has become Mr. Hard Rock.” Sept.

13, 1988: Morton and Earl meet for the first time. Morton refuses to shake Earl’s hand. ”Instant animosity,” says Earl. They now awkwardly share control of Hard Rock Licensing Corp. to protect the trademark. This will become their primary arena for conflict. 1989: Showdown No. 1. Earl wants to produce a TV cartoon called the Hard Rock Rascals. Morton opposes the idea, calling it ”a cheap form of commercialism.” 1990: Morton tries once again to gain control of the entire Hard Rock operation, this time with a $160 million cash offer. But the deal is squashed when Rank swallows Earl’s Hard Rocks in toto in a corporate takeover. Rank not only inherits Earl as CEO but also his ironclad contract that allows him to open Planet Hollywood. Rank also inherits a 37.5 percent share in Planet Hollywood, which it eventually sells to Earl and Barish. 1991: Showdown No. 2. Earl and Rank try to derail Morton’s planned $75 million hotel and casino in Las Vegas, calling it, in effect, a cheap form of commercialism.

Earl claims the casino connection would tarnish the Hard Rock image. Morton says that Earl was just saving Vegas for himself. Indeed, while fighting the casino Earl was laying groundwork for a Planet Hollywood there. Oct. 23, 1991: The first Planet Hollywood opens. It feeds 2,500 fans a day, at $15 to $20 a pop (not including merchandise). February 1992: Morton files his $1.5 billion suit after seeing Planet Hollywood’s ”copycat” design elements and after Suzanne MacNary, then Earl’s Hard Rock spokesperson, announces in Rolling Stone that her boss is ”probably going to put a Planet Hollywood in every one of Morton’s territories.” Spring 1992: Both sides vie for space in Newport Beach, Calif. Morton files another $200 million suit, charging Earl and his franchisees with trying to tie up his site. Earl denies any wrongdoing but moves down the road a piece to Santa Ana. Morton and Earl stage their grand openings two weeks apart. Dec. 31, 1992: Earl’s contract as Hard Rock International CEO and president expires. Jan.

28, 1993: U.S. District Judge Richard A. Gadbois throws out Morton’s charges that Planet Hollywood violated antitrust laws. But the judge also refuses Earl’s plea to dismiss Morton’s suit, finding that Earl and Rank might have breached their Hard Rock Licensing Corp. obligations. February 1993: Both sides dispatch press releases claiming victory. Things are getting stickier: Earl’s quest to conquer Morton’s territories continues. Planet Hollywoods in Phoenix and Chicago are planned to open within a block or two of Hard Rock sites. The players seem to be getting increasingly edgy. Schwarzenegger, Stallone, and Willis refuse even to listen to questions about lawsuits. And they may have good reason to be nervous. Although they all posture as partners in Planet Hollywood, rumors have long circulated that their investment is actually much, much smaller than they let on. The impending lawsuits, say the rumors, could show that Planet Hollywood’s three star names are, in effect, paid front men. Earl calls the rumors ”a load of nonsense, but it will not bait me to tell you what the stars’ financial arrangements are.

If they have a shareholding or a profit participation, it’s no one’s business but their own.” Besides embarrassing the other side, can Morton actually win in court? His confidence is bolstered by last year’s Supreme Court decision to award damages in a similar trademark case, Two Pesos v. Taco Cabana, which held that copying a restaurant’s distinctive decor could be a trademark violation. Morton wants Planet Hollywood to remove all Hard Rock-esque elements: ”museum display” of memorabilia, such as celebrities’ motorcyles, and merchandise touting a logo and a location. Not only that, Morton is asking that all of Planet Hollywood’s profits be turned over to him — a move that would, in effect, put Earl, Barish, Planet Hollywood, Sly, Bruce, and Arnold out of business. ”The one thing about Peter is, he loves the Hard Rock,” says producer-director Jon Avnet (Fried Green Tomatoes), a Hard Rock investor and longtime Morton friend. ”’The Hard Rock Cafe’ aren’t just words to him. It’s a place where you get food, you listen to music, and you try to do good things.

He’s really a child of the ’60s.” Welcome to the ’90s. Tycoon friend of Arnold Schwarzenegger, Sylvester Stallone and Bruce Willis in row over Hard Rock Cafe | The Independent Business News Tycoon friend of Arnold Schwarzenegger, Sylvester Stallone and Bruce Willis in row over Hard Rock Cafe Native American Seminole Tribe claim 'unauthorised' restaurant in Cancun, owned by Robert Earl, has been closed by local authorities Wednesday 27 August 2014 18:50 BST Click to follow The Independent Online Robert Earl with Bruce Willis in Las Vegas, in 2007 Getty Images He's famed for rubbing shoulders with some of the biggest celebrities in the movie world. British tycoon Robert Earl was such good pals with Arnold Schwarzenegger, Sylvester Stallone and Bruce Willis that he persuaded them to become investors in the 1990s restaurant phenomenon Planet Hollywood. That business has been in and out of well-documented tough times and bankruptcies over the years, but now it appears Mr Earl is in hot water over that other heavily-themed restaurant businesses which he once ran, Hard Rock Café.

The ever-ebullient friend of the Top Shop tycoon Sir Philip Green, is in the middle of a Die Hard legal row with the native American Seminole Tribe of Florida. The Seminoles, who owned lucrative gambling rights useful for Hard Rock-branded casinos, bought the global chain from Britain's Rank Group in 2007, renaming it Hard Rock International. It has since thrived, having expanded to new cities including Glasgow, with Shenzhen and Seoul now on the menu to open soon, adding to its current total of 189 sites around the world - an unimaginable number to the two long-haired Americans Isaac Tigrett and Peter Morton, who opened the first Hard Rock on the site of a Rolls-Royce garage in central London in 1971. But the tribe soon got into rows with Mr Earl over a number of Hard Rock Café restaurants in Mexico which the tycoon owns separately. The Seminoles claim to have gone through years of disputes with him, claiming his Hard Rocks were not up to scratch (“non-compliance with franchise standards” in the legal jargon) and had failed to make their full franchise payments.

Arnold Schwarzenegger, Bruce Willis, Demi Moore and Sylvester Stallone, at the grand opening of Planet Hollywood in Beverly Hills in 1995 (Getty Images) Today, Hard Rock International issued a jubilant statement that the “unauthorised” Hard Rock in Cancun had been closed by local authorities. It stressed that it was currently seeking enforcement of numerous arbitrations in Mexico, including a final adjudication by Mexican arbitrators under the oversight of the International Chamber of Commerce in Paris. A spokesman for Mr Earl dismissed the statement as “misleading”. He confirmed the restaurant in Cancun had been closed, but for only one night and because of a “completely unrelated matter” to the row with Hard Rock International. It was now back up and running again, he added, not commenting on the legal spat. Hard Rock International said Mr Earl bought a controlling interest in the restaurants in 2001 when he bought into Grupo ECE Mexico and its subsidiary Operadora DB Mexico, which operates cafes in Cozumel, Cancun, Acapulco and Cabo San Lucas. With such dogged rivals, expect a rock show with multiple legal encores.

Planet Hollywood | Leisure Vouchers Planet Hollywood Accepts Vouchers Accepts Gift Cards Following in the footsteps of its New York-based sister restaurant, Planet Hollywood London opened in 1993 with the backing of cinema legends Sylvester Stallone, Bruce Willis and Arnold Schwarzenegger. Serving American pizzas and burgers, Asian stir-fries and Italian pastas with an atmosphere of Hollywood glamour, Planet Hollywood London is one of the city’s prime dining experiences and something you won’t find anywhere else in the UK. Enjoy a cocktail with friends, make a family day out magical or sit down to an intimate dinner for two – it’s all on the menu at Planet Hollywood London. * Please note vouchers are only accepted when choosing from the À la carte Menu and may not be combined with any other offers, discounts or promotions.* Planet Hollywood - Gift Vouchers | Voucher Express Buy Leisure Vouchers accepted at Planet Hollywood, London Leisure Vouchers: redeemable at Planet Hollywood Following in the footsteps of its New York-based sister restaurant, Planet Hollywood London opened in 1993 with the backing of cinema legends Sylvester Stallone, Bruce Willis and Arnold Schwarzenegger.

Denominations: Vouchers are available in £5, £10 or £25 denominations and we can supply orders valued from £10-250. Validity Period: Leisure Vouchers are valid up to 2 years from the date of purchase. Where Can I Spend The Vouchers? Serving American pizzas and burgers, Asian stir-fries and Italian pastas with an atmosphere of Hollywood glamour, Planet Hollywood London is one of the city's prime dining experiences and something you won't find anywhere else in the UK. Enjoy a cocktail with friends, make a family day out magical or sit down to an intimate dinner for two - it's all on the menu at Planet Hollywood London. About the Leisure Vouchers As well as Planet Hollywood, Leisure Vouchers can be redeemed for many different leisure activities across the UK. Choose from a luxury weekend break, a case of wine, a meal out, a family holiday, an exhilarating experience or simply sit back, relax and get ready to be pampered! The extensive choice of activities makes them the perfect gift.

Alternative Products Hotel Gift Vouchers - Europe's largest hotel gift provider with 70,000 hotels and 1000 hotel groups operating in over 10 countries You might also like Planet Hollywood To Unite Stallone, Schwarzenegger - tribunedigital-orlandosentinel Planet Hollywood To Unite Stallone, Schwarzenegger NAMES & FACES November 17, 1993|By Scott Joseph of The Sentinel Staff Sylvester Stallone will participate with his brother in beefiness, Arnold Schwarzenegger, at a groundbreaking ceremony for Planet Hollywood at Pleasure Island Friday. The two action-movie heroes, partners in the movie-themed restaurant chain along with Orlando resident Robert Earl, will be joined by Mickey Mouse and 500 children as part of Mickey's Worldwide Kids' Party. Bruce Willis and Demi Moore, also investors in Planet Hollywood, have not confirmed they will attend. Stallone will join the ceremonies at the last minute after a London trip where Earl introduced him to Princess Diana. Previously, Schwarzenegger was the only major celebrity - besides Mickey - announced. The groundbreaking will mark the official announcement that Planet Hollywood will be built at the entertainment complex near the Disney Village Marketplace.

The first Planet Hollywood opened in New York in late 1991, and since then Earl has been promising a restaurant for Orlando, the company's international headquarters. There are now six Planet Hollywoods around the world, including in London and Los Angeles. Two more will open next month. The groundbreaking ceremony will take place on Pleasure Island at 5 p.m. Friday. Let's see - if Stallone and Schwarzenegger both have shovels, the hole for the foundation should be done by 7. MORE: Bailiffs raid Planet Hollywood in rent row | Business | The Guardian Bailiffs raid Planet Hollywood in rent row Tuesday 26 October 1999 22.12 EDT Share on Messenger Close Property developers Burford sent bailiffs to Planet Hollywood in a dawn raid on the themed burger restaurant yesterday, writes Julia Finch . The bailiffs moved in to change the locks at the Piccadilly restaurant after the near-bankrupt group failed to pay the quarterly instalment due on its £1.45m a year rent. But within hours the restaurant was back in business. "The bailiffs went in and drilled out the locks", said a Burford spokesman.

"And there is nothing quite like it for concentrating the mind. Suddenly a cheque was on its way." The keys for the new locks were handed back to the management and the fryers were working again in time for lunch. Planet Hollywood, founded by British restaurateur Robert Earl in the US, opened its doors in London in 1993. The chain was backed by stars Arnold Schwarzenegger, Bruce Willis and Sylvester Stallone, who were given shares in return for the publicity they generated. But for diners the novelty of eating a meal alongside bits of movie memorabilia, rapidly wore off. The US parent company of Planet Hollywood, which operates 32 restaurants in America, filed for bankruptcy protection earlier this month. It has debts of £224m but under US bankruptcy law now has two months of protection from its creditors. Worldwide the company operates 80 restaurants and employs 8,000 staff. The next payment to Burford - chaired by multi-millionaire Nigel Wray, the owner of Saracens rugby club - is on Christmas Day. Bodybuilding Universe - Arnold Schwarzenegger Arnold Schwarzenegger Mr.

Olympia 1970, 1971, 1972, 1973, 1974, 1975, 1980 THE BEGINNINGS Arnold Schwarzenegger is without any doubt one of the biggest stars Hollywood has ever known. And then we aren't only speaking about size. He's also the proof that everybody with a dream and a lot of perseverance can realize his dreams. Arnold was born on July 30, 1947 in Thal (4 miles from Graz), Austria. He grew up on the second floor of the 300-year-old home at 145 Thal-Linak with his parents Gustav and Aurelia and his older brother Meinhard. Although the Schwarzenegger household came with Gustav's job as a police commandant, it had absolutely no modern amenities (no plumbing, no central heating, no phone, no carpeting and just a few lights. For many years they didn't even had a refrigerator. Can you imagine? Arnold and Meinhard would have to fetch water from a well 150 yards away from their house).

He started his career in Graz, Austria, with only one thing in mind: capturing the Mr. Universe title. The costs to be a member of a gym were too high, so he equipped his own gym in the basement of his parent's home. But in 1961 he met Kurt Marnul, the former Mr. Austria. Marnul was impressed of Arnold's body and asked him to train in the Athletic Union in Graz. And of course he wanted that. In 1965 he enlisted in the Austrian army (where he served as a thank driver at the Graz Tank Unit Panzer battalion from October 1, 1965 until the end of September 1966), but to compete in Stuttgart, Arnold had to go A.W.O.L and for that he was jailed when he came back. But he won the competition and was awarded the title of Jr. Mr. Europe. By the age of twenty he's named Mr. Europe and he also was the youngest Mr. Universe in history. Later in his career he won many other titles and he decided to try his luck somewhere else. The obtaining of the Mr. Universe title seemed to be a good reason to go to Hollywood.

He arrived in America in 1968. After a brief stint as a road worker in Santa Monica, California, he competed with his boyhood idol, Reg Park in 1970 and won the Mr. Universe title again. In 1970 he also wins his 1st Mr. Olympia title. But there's more; he also stars in his first movie, Hercules in New York! And again in 1971 Arnold wins his 2nd Mr. Olympia title. But 1971 is also the year in which Arnold's older brother Meinhard died in a car accident. 2 years later Arnold's father, Gustav Schwarzenegger also passes away. After winning his 6th Mr. Olympia title in 1975, Arnold retired from the sport of bodybuilding. 1977 brought Arnold a lot of success. He writes a bestseller (The Education of a Bodybuilder) and he wins a Golden Globe Award for his role in "Stay Hungry". He also was named "honorary weightlifting coach" for the Special Olympics International (a post that he still holds today). When Arnold visits the annual Robert F.

Kennedy Tennis Tournament in Forest Hills, New York on August 28, he meets Maria Owings Shriver. The two started dating and soon fell in love. In November 1979, Arnold graduates from the University of Wisconsin Superior. He gets the Bachelor of Arts Degree with an individualized major in international marketing of fitness and business administration. Arnold comes out of retirement in 1980 to win his 7th Mr. Olympia title. Three years later, on September 9, 1983 Arnold becomes an American citizen. 1985 is the year in which Arnold is voted NATO international star of the year. Arnold also proposes to Maria, and one year later, in 1986, Arnold and Maria get married. Arnold receives the 1847th star on Hollywood's Walk of Fame on June 2, 1987. As further tribute to Arnold's cinematic success he was then awarded male star of the year by the National Association of Theater Owners (NATO). Success followed the Oak as he deftly moved from the silver screen into the restaurant business.

In 1989 the first Planet Hollywood opens with Arnold, Sylvester Stallone, Bruce Willis and Demi Moore as major shareholders. But 1989 has more highlights in Arnold's life: The Arnold Classic is born, just like Arnold and Maria's first child, Katherine Eunice Schwarzenegger (December 13, 1989). Who better to assume the role of chairman of the President's Council on Physical Fitness than a bodybuilding icon? Arnold took the role in January 1990. That year Arnold also becomes chairman of the Inner-City Games and makes his directing debut in "Tales from the Crypt". In 1991 Arnold, who is a "pioneer" of the Simon Wiesenthal Center, received the Center's National Leadership Award for his support of the organization's holocaust studies. Arnold has given - and continues to give - huge financial support to this charity each year. June 16, 1991 is the birthday of Christina Maria Aurelia Schwarzenegger, Arnold and Maria's 2nd child.

In 1991 Arnold finishes his 50-state tour for President's Council on Physical Fitness (The Oak mission had three objectives: to improve fitness of American children by returning a regimen of daily physical activity to the school, to increase parental involvement in their children's fitness and to promote community-based fitness programs), is in the director's chair again (now for "Christmas in Connecticut") and he and Maria founded Schatzi on Main. Schatzi (German for "Little Treasure") is a beautiful 3000-square foot restaurant in downtown Santa Monica, California. 1993: this is the year in which Arnold is named "International Box Office Star Of The Decade", accepts the Chairmanship of California Governor's Council on Physical Fitness. Arnold and Maria's third child, Patrick Arnold Schwarzenegger, is also born in 1993 (September 18). One year later the Oak's hands, feet and signature are immortalized at Mann's Chinese Theatre.

The following 3 years Arnold would make 5 movies: True Lies and Junior in 1994, Eraser and T2:3D in 1995-1996 and Jingle All The Way, in 1996 too. In 1996 Arnold also receives the Honorary Degree of Humane Letters from the University of Wisconsin, Superior. Batman and Robin, Arnold's 35th movie, opened in 1997. In that year Arnold also receives the Leadership Award by Simon Weisenthal Center, and he and Maria gave birth to their 4th child on September 27, Christopher Sergeant Schwarzenegger. On April 16, 1997 Arnold underwent elective heart surgery to repair a defective aortic heart valve. The surgery had no complications and Arnold made a complete recovery. Shortly after being released from the hospital Arnold and Maria were going to an event to promote his new movie Batman and Robin, when they arrived a group of over eager photographers (paparazzi) trapped Arnold and Maria in their car and essentially held them hostage while they scrambled for the "first photos" of Arnold after his surgery.

While in Graz Austria promoting Batman and Robin, visiting friends, and family, Arnold had the honor of opening the "Arnold Schwarzenegger Stadium". The stadium named for the famous Austrian is an impressive site and a tribute to Arnold and all of his hard work. Arnold's Mother, Aurelia, passes away in 1998 after a heart attack. In 1999 Arnold makes his "comeback" after two years with End Of Days and his latest movie is The 6th Day. In 2002 is another time Terminator in T3. Arnold's first approach to bodybuilding was fairly atypical. When he was 13, he played soccer, but felt very dissatisfied with a team sport. "I didn't like the fact that I couldn't be personally gratified" he declared. He tried other endeavors: track and field, boxing, javelin throw and weightlifting. But only when his coach suggested he tried working with weights (to strengthen his legs), Arnold found his true vocation. When he first walked into a gym he was literally awed. "I found myself in a gym, in awe of muscles I had never seen before and of which I didn't even know the correct name.

The bodybuilders were powerful, Herculean. Before my very eyes, my true future opened up: I had found the answer I had been looking for." (writes Arnold on "Education of a Bodybuilder", New York, Fireside, 1993) Thus began, at 16, the career of the greatest bodybuilder of all times, the man who would be crowned Mr. Olympia for a record seven times. RESPECT As his physique started developing, so did his self-confidence. Very soon he discovered the thing somebody described as the "power of size". And, as his muscles grew, so did the respect he was receiving from his peers. The growing of his muscular mass, started influencing his relationships with other young men and, of course, with women too. He realized that some women were decidedly turned on by his physique, whereas others seemed to be disgusted by it. "I wanted to become even bigger, so that I'd be able to really impress the girls who dug muscles and... irritate even more the ones who disliked them." MISTAKES Even Arnold made mistakes. "I was pretty inexperienced - he says - so I was observing other bodybuilders' routine and tried to imitate them.

There was a famous bodybuilder who smoked cigars and drank whisky, so I thought that if I did the same I'd be winning too! God, how awful I felt! So, I learned the hard way never to do that again, backstage, or before a contest." Mistakes could also be of a psychological nature. Arnold recalls that, while he was on the flight to London, in 1966, to participate in a contest, he started looking at the pictures of men he would have to compete against. "I started thinking: I can beat this one, but I can't defeat that one and so forth. In so doing, I had already defeated myself - mentally - even before I set foot on stage for the competition." FIRST VICTORY The first step toward stardom for Arnold was the junior Mr. Europe, held in Stuttgart in 1965. In those days, Arnold was drafted in the army and he asked permission to attend the contest, permission which was denied. He left anyway. In spite of not having the vaguest idea about how to pose, he won anyway and that first success officially started his bodybuilding career.

Upon his return to military camp, he was punished with one week in detention, however, his victory seemed to favorably impress his commander, who - from then on - encouraged him to persevere in further training. THE IDOL Finally, Arnold met his idol, Reg Park, and started training with him and even went to visit him in South Africa, where Park lived. Arnold claims he learned a lot from Park like many useful tips on how to better train the parts of his physique more in need of development. Most importantly though, he learned from Park how to improve himself as a human being. "At the time I was just a punk, a bully, always ready to show off. I used to get in fights almost daily. Coming in contact with Reg helped me getting rid of my behavioral problems. He was such an accomplished gentleman and it certainly wasn't difficult for me to admire him and wanting to emulate him." ASCENDING TOWARD STARDOM The beginning of Arnold's true ascent towards the top of the bodybuilding ranks took place in 1967. He went back to London to compete for NABBA Mr. Universe and, as he had promised, he triumphed.

To achieve that, he had to defeat Dennis Tinnerino, the freshly crowned Mr. America. Arnold is still particularly fond of that memory: "I beat them all, including Tinnerino. That was the first time I heard the crowd calling out my name out loud." Taking notice of this important victory, among others, was Mr. Joe Weider. "I kept hearing about this massive young athlete," says Joe, "so I asked my European associates to find out more about him. I already knew that someone like Arnold would be very beneficial for our sport." ARNOLD'S "LUNACIES" Even though he had wised up a little, Arnold was still incorrigible when it came down to "having fun". Once he decided to promote himself in somewhat of an odd way: he went down to Munich's shopping district, in the middle of a snow storm, wearing only swimsuit trunks! His close friends know dozens of similar stories about Arnold's extravagant exploits. FAREWELL TO AUSTRIA Whenever Arnold would lose a contest, he knew that something was still amiss in his training.

He was big and could train in a disciplined way but his muscles were not sufficiently defined and he also knew very little about how how a certain diet could help him. He felt that only the Americans knew a lot more than he did, in those fields, so he decided to leave Austria bound for the US, where he could learn from his opponents and then, one day soon, defeat them. LAST DEFEAT During the 1969 IFBB Mr. Olympia, the first one in which he competed, Arnold suddenly understood why they called Sergio Oliva (a massive bodybuilder from Cuba, now living in the US) THE MYTH. Oliva was famous for his lengthy "pumping" routine before the contest. He used to wear a long apron, to hide the sight of his muscles from his opponents. "When it came time to go on stage for the pose down - recalls Arnold - Sergio took the long apron off and started walking in front of me down the hall. Then, nonchalantly lifting one of his shoulders, he spread the largest lat muscle I had ever seen; then he repeated the same movement with the other shoulder. His back muscles were so huge that he seemed to be as wide as the hall itself!

As far as I was concerned, I already knew - then and there - I would lose against him." In fact, Sergio won, even though not by much, over Arnold. Arnold claims that was the last time an opponent was able to intimidate him. And it was also the last time Sergio Oliva was able to defeat the "Austrian Oak." Competition History of the Austrian Oak 1963 Contest in Graz, Austria, at Steirer Hof Hotel - 2nd place 1965 Junior Mr. Europe in Stoccarda, Germany - 1st place 1966 Mr. Europe - 1st amatorial 1966 Best Built Man in Europe - 1st place 1966 NABBA Mr. Universe in London - 2nd, tall class amatorial 1967 NABBA Mr. Universe in London - 1st, tall class amatorial and abs. 1968 NABBA Mr. Universe in London - 1st, tall class pro and absolute 1968 IFBB Mr. Universe in Miami, Florida - 1st place, tall class 1968 IFBB Mr.

International in Tijuana, Mexico - 1st place, tall class & abs.) 1969 IFBB Mr. Universe in New York City - 1st place 1969 IFBB Mr. Olympia in New York City - 2nd place 1969 NABBA Mr. Universe in London - 1st place, tall class pro and absolute) 1969 Mr. Europe ad Essen, Germany - 1st place, tall class pro and absolute) 1970 NABBA Mr. Universe in London - 1st place, tall class pro and absolute) 1970 AAU Pro Mr. World in Columbus, Ohio - 1st place 1970 IFBB Mr. Olympia in New York City - 1st place 1971 IFBB Mr. Olympia in Parigi - 1st place 1972 IFBB Mr. Olympia in Essen - 1st place 1973 IFBB Mr. Olympia in New York City - 1st place 1974 IFBB Mr.

Olympia in New York City - 1st place 1975 IFBB Mr. Olympia in Pretoria, South Africa - 1st place 1980 IFBB Mr. Olympia in Sidney, Australia - 1st place Arnold's Top Form Measurements Stallone and Schwarzenegger United: The Long Road to Escape Plan - IGN IGN Stallone and Schwarzenegger United: The Long Road to Escape Plan Share Stallone and Schwarzenegger United: The Long Road to Escape Plan Share. A look back at one of Hollywood's most enduring rivalries. By Ali Gray Escape Plan - which hits Blu-ray on February 4 in the States and March 17 in the UK - marks the first time that Sylvester Stallone and Arnold Schwarzenegger have shared top billing in a film. So just how did the two biggest names in action cinema go from bitter rivals to best friends? Got feedback on our player? We want to hear it. January 29th, 1977. The superstars of cinema glide around the Beverly Hilton Hotel in California at the 34th Golden Globes, schmoozing, back-slapping and sharing stories.

Two of the nominees present, however, feel like outsiders. They don't have the class of the Beattys or the Eastwoods of the Hollywood crowd, but for tonight at least, they have each other. Sat on the same table and meeting for the first time were Sylvester Stallone, nominated for Best Picture for Rocky, and Arnold Schwarzenegger, nominated for Best Newcomer for Stay Hungry. Later that night - upon hearing his name read out on the stage - Stallone excitedly threw the flowers from his table in the air to celebrate his victory, inadvertently covering peeved table mate Schwarzenegger with soggy tulips. Thus began a rivalry that would last several decades, define an entire era of action movies, and form one of the most enduring friendships in Hollywood history. At first, on the surface at least, Stallone and Schwarzenegger were not really all that much alike. Stallone, an Italian-American who had starred in low-budget fare like Death Race 2000 and softcore flick The Party At Kitty And Stud's before Rocky made him famous, was not the bulky, action hero type, and favoured screenwriting over starring roles.

Austrian native Schwarzenegger, on the other hand, came from a bodybuilding background; the former Mr Universe was a glistening Adonis first and an actor second, as evidenced by his first movie, 1969's Hercules In New York, in which his part was dubbed by an American voiceover. They didn't realise it then, but both actors were on a collision course. The rivalry really only began in the mid-80s. First Blood gave Stallone another franchise to complement his Rocky series, and though the first Rambo movie wasn't exactly a high-octane thrill ride, First Blood: Part II took things up a notch, cementing Sly's reputation as an action hero par excellence. In other words, he was on Arnie's turf now. Schwarzenegger had really captured Hollywood's attention in John Milius' Conan The Barbarian, but by the time he shot the sequel, Stallone's success was overshadowing him. "I'm finally getting paid $1m for a movie, but now Stallone's making $3m" he complained.

"I feel like I'm standing still." Stallone confirms the pair had it in for each other: "We couldn't stand to be in the same room," he admits. "But I like a good adversary. It makes you lose sleep and get up in the morning and go to the gym." 03:51 Feature The two screen titans even clashed when it came to romance, both lusting after the same woman. Brigitte Nielsen revealed recently that she had an affair with Schwarzenegger, her Red Sonja co-star, in 1985, while the actor was involved with would-be wife Maria Shriver. The same year, Stallone went one better and married Nielsen, but their tempestuous marriage lasted only two years. Stallone considers his rivalry with Schwarzenegger the product of two hot-headed egos, egged on by the media – by the early '90s, each man knew that baiting the other would result in headlines and press for whatever movie they were promoting at the time. "He was far more diligent than me, I was too reckless," says Stallone. "He's very machine-like and I did consider him an enemy.

But, looking back, it was a good enemy." Schwarzenegger agrees: some healthy competition was beneficial for both of them. "Stallone and I were the leading forces in the genre," Arnie says. "We created work for up and coming action stars like Chuck Norris, Jean-Claude Van Damme, Dolph Lundgren and Bruce Willis . The body was key. The era had arrived where muscular men were viewed as attractive. Looking physically heroic had become the aesthetic." The fact was, Stallone and Schwarzenegger knew that neither of them would be quite as popular without the other. The two actors built more than just a career on their screen rivalry, they built an empire: theme restaurant chain Planet Hollywood, backed by Arnie, Sly and Bruce Willis, opened in 1991 in a frenzy of flashbulbs. The two stars began to play up their relationship with cheap shots and digs at each other, even in their movies. Schwarzenegger's 1993 meta action romp Last Action Hero posits an alternate timeline in which Stallone played the iconic role of The Terminator and not him ("He's fantastic!" says Schwarzenegger's hero, Jack Slater.

"It's his best performance ever!"). Stallone's sci-fi Demolition Man , released the same year, featured an oddly prophetic gag which sees a character in 2032 reference "the Schwarzenegger Presidential Library" ("He was President?" spits Sly's future cop. "I don't wanna know..."). It's fair to say Schwarzenegger got the best of that exchange. 02:55 Feature As the years passed, Stallone and Schwarzenegger searched for a movie big enough for the both of them, but no scripts were deemed acceptable, meaning each star had to continue attempting to outdo the other. But the oneupmanship couldn't last forever. Post-9/11, the action hero archetype of old – the muscled, gun-toting, terrorist-killing one-man army – felt like a relic of a bygone age. New, exciting talents were breaking through. In the new millennium, Arnie and Sly were considered dinosaurs.

Schwarzenegger wisely put his waning action career on hold for a stint in politics, eventually dominating that arena like he did bodybuilding and acting when he was elected Governor of California in 2003 and put in charge of the world's 12th largest economy. Stallone, however, faced testing times. Despite an acclaimed turn in James Mangold's drama Cop Land in 1997, Sly was not being offered any high calibre roles, and those he did accept usually disappeared without trace. His career nadir began in 2000 when his laughable remake of Get Carter kicked off a string of flops (Driven, D-Tox, Avenging Angelo) that almost extinguished his star completely. It turned out that taking time off from battling over the box office was exactly what Stallone and Schwarzenegger needed to turn their rivalry into a friendship. "There's never been two more competitive people," says Stallone.

"But we moved on with our lives and started to mellow a little bit and we actually became really good friends." Arnie would invite Sly to various events in his role as Governor, presenting him with a certificate of recognition for filming comeback movie Rocky Balboa in LA in 2006. When the movie was a huge success and reignited Stallone's career, Sly began sketching plans to repay the favour. Though Schwarzenegger would serve as Governor until 2011, Stallone knew he would have to be the one to bring them together on film after all their years in competition. Rocky Balboa and 2008's Rambo afforded him the required grunt to get a new franchise off the ground: 2010's The Expendables was tailor-made to appeal to the older action fan, with a cast including the very best action stars of the '80s and '90s. Joining Stallone was Planet Hollywood stakeholder Bruce Willis, Jet Li, Dolph Lundgren, Mickey Rourke and – yes, in one glorious, epoch-shattering cameo – Arnold Schwarzenegger. Got feedback on our player? We want to hear it.

Though it was little more than tongue-in-cheek fan-service, the scene helped to propel The Expendables to $274m worldwide and proved there was still an appetite to see Arnie and Sly share the screen. 2012's sequel was an even bigger success, with Schwarzenegger building on his part even more, although it was still effectively Stallone running the show. Though they were united in success, Stallone and Schwarzenegger were also united in failure, too. With Arnie's tenure as The Governor officially terminated, he picked up his acting career immediately, accepting the lead role of an ageing sheriff in Kim Jee-Woon's The Last Stand. Stallone, meanwhile, took a hiatus from being expendable to star in long-gestating comic-book adaptation Bullet to the Head . Both movies were released within a week of each another in the UK. Both crashed and burned. Where once the rivalry between Stallone and Schwarzenegger drove them to the top of the box office, now it was clear they were better together. They started hanging out together. They ate together. They even inadvertently scheduled shoulder surgery together.

Upon waking up in a hospital bed next to his old rival, a startled Schwarzenegger reportedly remarked: "What the f**k are you doing here?" Stallone knew exactly how to push his best friend's buttons: "I was put on this Earth to irritate him," he smirks. Which brings us to Escape Plan , a hi-tech jailbreak movie from Mikael Håfström that has the honour of being the first film in which Sylvester Stallone and Arnold Schwarzenegger share equal billing. Now 67 and 66 respectively, both stars know their rivalry made them the men they are today. "Now we compete within the movie and [Escape Plan] benefits from that. I was really trying to pull out my best performance because I wanted to outdo him," says Schwarzenegger.

"It really helped the movie." Stallone agrees that Arnie is the yin to his yang, the salt to his pepper, the Austrian Oak to his Italian Stallion: "When people ask me who is the most extraordinary guy I've ever met," he says, "I answer that it's him." IN THIS ARTICLE Arnold Schwarzenegger | Biography and Filmography | 1947 Replaced Donald Trump as host of NBC's "Celebrity Apprentice" 2013 Reteamed with Sylvester Stallone in prison thriller "Escape Plan." 2013 Starred as a sheriff protecting his small town from a drug cartel in action feature "The Last Stand" 2012 Published memoir Total Recall: My Unbelievably True Life Story 2012 Reprised role in "The Expendables 2" 2010 Returned to film acting in "The Expendables," an 80s-style action adventure about a group of mercenaries who attempt to overthrow a South American dictator; film also featured Sylvester Stallone, Jet Li, and Bruce Willis 2006 Re-elected as Governor of California 2004 Played Prince Hapi of Turkey in Disney live action feature "

Around the World in 80 Days" 2003 Reprised role in "Terminator 3: The Rise of the Machines"; reportedly received a salary of $30 million 2003 Elected Governor for the state of California 2002 Played leading role in "Collateral Damage," a revenge drama about a man who goes after the terrorists who killed his family; film was postponed from its original October 2001 opening because of 9/11 terrorist attacks 2000 Cast in dual role of a man and his clone in sci-fi action thriller "The Sixth Day" 1999 Played a security expert who battles the Devil (Gabriel Byrne) in "End of Days" 1997 Cast as the villain Mr.

Freeze in "Batman and Robin" 1994 Played a pregnant man in the comedy "Junior" 1994 Re-teamed with "Terminator" director James Cameron for "True Lies" 1993 Made producing debut as executive producer of "The Last Action Hero"; reportedly paid $15 million to star; the highest salary for an actor up to that time 1992 Directed the cable-TV movie "Christmas in Connecticut" 1991 Reprised role in James Cameron's blockbuster "Terminator 2: Judgement Day" 1990 Directorial debut, an episode of HBO's "Tales From the Crypt" entitled "The Switch" 1990 Starred in sci-fi adventure "Total Recall" and comedy "Kindergarten Cop" 1989 Sponsored the first annual Arnold Classic in Columbus, OH for male and female bodybuilders 1988 Teamed up with Danny DeVito to play unlikely "Twins" 1984 Breakthrough screen role, "The Terminator"; film directed by James Cameron 1982 First starring role in a feature film, "Conan the Barbarian" 1980 Made TV

-movie debut as bodybuilder Mickey Hargitay in "The Jayne Mansfield Story" (CBS) 1977 Formed own company Oak Productions, Inc.

1976 Featured extensively in acclaimed documentary "Pumping Iron" 1975 First substantial acting role in a feature, Bob Rafelson's "Stay Hungry" 1974 Acted in "Happy Anniversary and Goodbye," an unsold CBS sitcom pilot starring Lucille Ball and Art Carney 1974 Featured in best-selling book Pumping Iron 1973 Had a non-speaking role as a bodyguard in Robert Altman's "The Long Goodbye." 1968 Schwarzenegger won the bodybuilding title of Mr. Olympia seven times. . He won the bodybuilding title of Mr. Universe three times. . He has also won other bodybuilding titles including Junior Mr. Europe and Mr. World. . He was named Sportsman of the Year in 1977. . Schwarzenegger was National Weight Training Coach for the Special Olympics. . He was a chairman of the President's Council on Physical Fitness and Sports appointed by President Bush in 1990. He resigned in 1992. . Opened Planet Hollywood Restaurant in New York; co-owned with Bruce Willis and Sylvester Stallone in 1991.

Severed ties with the financially troubled chain in January 2000. . Schwarzenneger had elective heart surgery to repair a congenital defect to an aortic valve in April 1997. . In 1997, Stadium Graz Liebenau in Schwarzenegger's hometown of Graz, Austria was renamed Schwarzenegger Stadium. In 2005, after Governor Schwarzenegger failed to stop the execution of a California prisoner many supporters believed was innocent, the city reverted the stadium to its original name. .

Question: What was the name of the restaurant opened in London in 1993 by Bruce Willis Sylvester Stallone and Arnold Schwarzenegger
Answer: Planet Hollywood