About | One Of UK's Leading Home Appliance Brand | Beko UK Contact Us About Beko UK Beko, one of the leading home appliance brands in the UK, has been operating in the UK & Ireland since 1990 and have sold over 25 million appliances in the UK. Designed to make your life easier thanks to super-fast programmes and energy saving technology - Beko delivers exceptional value for money, providing smart, innovative and energy efficient home appliances. Beko appliances are recommended by 95% of our customers.† Beko is proud to be the official Premium Partner of FC Barcelona, from 2014 Beko UK's chosen charity partner is Barnardos . Over the past two years we’ve been busy fundraising and are proud to have raised £75,000, including gifts in kind. † Reevoo impartial owner reviews, last 6 months * based on GfK data for sales by volume Beko PLC Beko PLC Brands include: Beko , Grundig , Leisure , Blomberg and Flavel. BEKO plc is a subsidiary of Arçelik A.S.

established in 1955, Arçelik is one of the largest household appliance producers in Europe. It is also the leading home appliances brand in Turkey, offering extensive and innovative ranges of both home appliances and consumer electronics. Today, Beko PLC provides products to consumers in over 100 countries worldwide. About Arçelik Arçelik is part of a large multinational group called Koç Holding, which is Turkey's biggest industrial and commercial conglomerate and one of the top 500 largest companies in the world. Arçelik has ten production plants in three different countries and owns thirteen international companies and nine brands. Today the Beko brand is not only one of the UK's leading home appliance brands, but also one of the top ten large home appliance brands in the world***. The company has vowed to continue developing highly energy efficient electrical appliances that deliver exceptional value, superior quality, with high levels of customer satisfaction, by listening and responding to the needs of consumers. These factors combined with an affordable and reliable proposition, make Beko the brand of choice for today and the future.

Beko in Europe Beko is the second largest white goods brand in Western Europe, and one of Europe's fastest growing large home appliance brands^, available in over 100 countries worldwide. ^ based on GfK data for sales by volume in 25 European countries: comprises washing machines, tumble dryers, dishwashers, refrigerators, freezers, cookers and ovens ***Euromonitor International 2013 ARÇELİK A.Ş., LEAVES ITS MARK AT THE IFA FAIR WITH ITS BEKO AND GRUNDIG BRANDS ARÇELİK A.Ş., LEAVES ITS MARK AT THE IFA FAIR WITH ITS BEKO AND GRUNDIG BRANDS Arçelik A.Ş. who attended the IFA, the biggest consumer electronics and home appliances fair in Europe held in Berlin, brought together the latest innovations of its brands Beko and Grundig with technology lovers in its custom made booth of 3800m2. While Beko exhibits its portfolio of products equipped with smart solutions at the IFA Fair, Grundig presents many products with superior features and unique designs to the visitors.

The World brand Beko, who met with consumers from over 100 countries, exhibited its products that are equipped with innovative technologies, are the most energy efficient and environmentally friendly products in its own class and puts importance on design and functionality. Beko moves beyond the expectations of consumers with a wide range of new and pioneering products in hygiene, food preserving, cooking, washing and drying technologies. Beko who stood out at the fair with its energy efficient leader products and smart technology impresses everyone with its “Aqua Flex” technology dishwasher, steam assisted washing machine and dryer, refrigerators which provide maximum storage life with Neo Frost technology and new built-in cook-tops and ovens designed for the kitchens of future. The special built-in “CAST” cooker series designed by the world famous designer Patricia Urquiola is also presented to consumers at the Beko booth. Grundig is introducing its wide product range including consumer electronics technologies, personal care products, small home appliances and white goods series, with consumers this year at the IFA. Grundig, within the concept of the main theme of the fair “Smart IFA”, is featuring its smart TV products.

And in its white goods series, Grundig is exhibiting a wide range of technology and energy efficiency featured products from refrigerators and dishwashers to ovens, washing machines and dryers. Grundig is also bringing together the concepts of “Beauty” and “Fashion” by working together with Germany’s most famous fashion designer Killian Kerner. New small home appliances from the same design family will be presented together with Kerner’s fashion designs at the Fair. Visiting the IFA Fair together with the press members, Levent Çakıroğlu, President of Koç Holding Durable Goods Group and Arçelik A.Ş.’s General Manager expressed the pleasure of attending IFA again with two strong brands, Beko and Grundig, and shared his views about these two brands. Levent Çakıroğlu said: “We are the third biggest white goods company in Europe.” In the evaluation he made, Levent Çakıroğlu stated that; “According to the first half results of 2013, we have strengthened our brand by increasing our price indexes and our market share in the countries in which we are active.

Arçelik’s turnover was around 5.1 billion TL during the first half of 2013. Our leadership of the white goods, built-in’s, LCD TV’s and air conditioning markets in Turkey is beyond question. In line with our target of increasing our market diversity and global awareness, we are obtaining 60% of our turnover from international sales. We are the third biggest white goods company in Europe.” “In our biggest market, Europe, Beko has been the brand that has increased its market share the most for 5 successive years.” Stating that Beko continues to grow world-wide and possesses a very strong position with its environmentally friendly products that use resources efficiently, smart technologies and special designs, Çakıroğlu also said: “Our brand Beko is the 3rd biggest brand in Europe. In Europe, our biggest market, our brand Beko has been the brand that has increased its market share the most in 5 successive years in accordance with our growth target. We continued the same success in the first six months of the year. When compared with the same period of last year, the Beko brand has become the brand that has increased its market share in Europe, the most.

While sustaining our market leadership in UK and Lithuania, we have become the leading brand in Poland too. While maintaining our leader position in different product categories in many countries, we took place in first place for refrigerators, second for freezers and third for washing machines, dishwashers and cooking appliances in the whole of the Western European markets.” “Beko is maintaining its strong growth in Germany” Çakıroğlu also mentioned Beko’s performance in the German market. He stated that Beko is maintaining its strong growth in Germany, that it is showing a 45% growth success in the market shares of the 2011-2012 period and that Beko is increasing its brand awareness increasingly. Stating that Beko who entered 2013 successfully has become the brand that showed the largest growth in Germany as of the end of June 2013, Çakıroğlu continued: “Germany, is by far the largest white goods market in Europe. Beko is a young and dynamic brand in Germany. At the same time it has a deep rooted experience in the white goods sector. By showing its high quality, Beko is growing fast in every product group.

In the comparative product tests realized by Germany’s most prestigious independent Test and Research Institute Stiftung Warentest (StiWa) we were deemed suitable for many different awards for many of our different products. We became the “Test Champion” in the categories of quality, environmental effects and ease of use with our dishwasher in 2011. For the first time, Beko, a company that wasn’t originated in Germany became the champion. In 2012 and 2013, our washing machines, dryers and coolers were deemed suitable for the “Test Gut” award from StiWa. “The Grundig brand is the one remembered first in consumer electronics in Europe’s biggest market, Germany.” Çakıroğlu who stated that Grundig is one of the most valuable brands in Arçelik A.Ş.’s brand portfolio said that Grundig’s brand power is increasing in a stable way.

Çakıroğlu who stated that Grundig is the brand remembered first in consumer electronics in Europe’s biggest market, Germany said: “In accordance with the strategy we created for a profitable and sustainable growth target 5 years ago; our brand Grundig has increased its share and maintains its strong position in TV category in all markets we are active, but particularly in Germany and Scandinavian country. By taking changing dynamics of the market into consideration, we are improving our Grundig TV product range. Hence the share of smart TVs and connected TVs on our total sales has shown a considerable growth in 2013. By taking into consideration the position of our Grundig brand in consumer electronics and personal care products, we have decided to position our brand in white goods too. We made the launching of Grundig white goods for the first time in the Living Kitchen Fair in Cologne. We have already presented our Grundig white goods products that we position in the top segment to the German market.” “Arçelik A.Ş.

is currently the company that has the largest number of R&D centers and the company that devotes the most resources to the R&D in its sector in Turkey." Çakıroğlu said that with its innovative, high quality and high technology products and over 1000 R&D workers, Arçelik A.Ş. is one of the leaders of the world in its sector and it is an important player that makes a difference. He went on to say: “One of the most important elements of Arçelik A.Ş.’s success is the technological competence and innovation skills with the power to design and produce with its unique technology. Arçelik A.Ş. is currently the company that has the largest number of R&D centers and the company that devotes the most resources to the R&D in its sector in Turkey. Arçelik A.Ş. who owns more than a third of the international patent applications from Turkey to the World Intellectual Property Organization is Turkey’s undisputed patent champion for years.

Our company which is aiming to continue to offer high standards to every consumer around the world is increasing its R&D investments every year.” Tülin Karabük said: “Beko brand is focused on smart solutions to facilitate consumers’ lives.” Arçelik A.Ş. Vice General Manager Responsible of Marketing, Tülin Karabük stated that Beko continues to be the rising brand preferred by the new generation with its young and dynamic structure. She went on to say; “Our products are modern, innovative, consumer friendly and environmentalist. Nowadays, instead of just blindly buying a product, consumers look at the quality and price of the product and the services offered by the brand after the sale. By being strong in these fields, we are becoming a favored brand in the market.” “We are standing out in the Fair with our energy efficient Beko products” By emphasizing that Beko is a brand grasping and meeting the world and requirements of the new generation of consumers, Karabük stated that Beko exhibited its product portfolio which appeals to this new generation, who possesses a high awareness, sensitivity towards the efficient use of natural resources and seeks for functionality and quality, at the IFA Fair with the slogan of “Inspired by Smart Generation”.

Karabük also said: “Beko stands out with its distinctive products in every product category in terms of energy efficiency at the IFA Fair. We are exhibiting our refrigerators 10% more efficient than A+++ energy levels, washing machines 50% more efficient than A+++ energy levels, dryers 10% more efficient than A+++ energy levels, dish washers 10% more efficient than A+++ energy levels and built-in ovens 40% more efficient than A energy levels at the IFA”. Karabük who gave further information on the consumer friendly technologies presented at the IFA this year said: “Steam technology is providing a more hygienic cleaning and active drying in washing machines, dryers and dishwashers, and it offers the chance for a more healthy and delicious cooking process in built-in ovens.” Karabük who said that with the “Active Fresh Blue Light” and “EverFresh” technologies the normal storage life of vegetables is tripled, also added: “We are bringing consumers together with our refrigerator which makes preparation of ice cream much easier with its Home Cream feature and our dishwasher which can wash dirty dishes of different materials effectively with the Aqua Flex technology.

At our booth we are exhibiting the built-in oven with the “Cooksense” technology which is oriented towards unlimited pleasure of cooking for future kitchens, the washing machine which offers a hygienic cleaning at just 20 degrees and our dryer and washing machines who stand out with the steam therapy and technology which removes unpleasant smells.” In mentioning an important and innovative product of Beko in its field, the deep freezer, Karabük also said “The first and only A+++ deep freezers that are included in Beko’s product range provide a more hygienic environment where food can be stored for longer.” “Innovation, technology and performance lie at the heart of the design philosophy of Beko products designed by Patricia Urquiola.” Karabük who said that they brought the consumers together with the special built-in cooker series named “CAST” designed by world famous designer Patricia Urquiola at the Beko booth, stated that the main idea of this special kitchen series is to move away from standard solutions and create a modern and warm series that can also offer flexibility in usage. Karabük expressed that; innovation, technology and performance lie at the heart of the design philosophy of Beko products designed by Patricia Urquiola.

“Our products are earning more and more awards in international field” Speaking about the awards that Beko has received with its consumer friendly technologies in the market, Tülin Karabük stated that a large number of Beko products have received many awards in international fields thanks to their functionality and innovative features and that a special part of the booth has been made up of Beko’s award winning products. Murat Şahin stated: “In consumer electronics, we focus on emerging product groups” In relaying information about Grundig products, Germany Country Manager – Grundig Multimedia, Beko Deutschland GmbH General Manager Murat Şahin said: “A strong brand with a deep rooted history and dynamic structure, Grundig is being carried into the future with its successful performance in consumer electronics, small home appliances and personal care products. In consumer electronics, we focus on emerging product groups. Smart TV and connected audio product groups showed a strong growth in the first half of 2013 and our Smart TV sales were doubled in the same period.

With our 7.4% market share in Smart TV’s, we are included in the first 4 positions.” “In television watching habits, the notion of being dependent on time is being removed” Şahin who gave information on the innovations in smart TV’s exhibited under the concept of Smart IFA at this year’s fair, stated that these innovations are presented under 3 main headings: “With UHD (Ultra High Definition) TV’s we offer an almost perfect picture with 4 K (3840x2160 pixels) definition. We are entering a new dimension with our new frameless product designs and we have changed all our existing products into smart TV’s. This has 2 important benefits to consumers. Firstly, the notion of being dependent on time is being removed in terms of television watching habits. Broadcasters now keep their broadcasts on servers for a certain amount of time after the broadcast. Even if the consumers miss it, they can watch it later. The second important benefit is that with models such as Video on Demand, consumers can watch TV series or movies, which are not included in the normal TV broadcast stream, whenever they want.

Şahin who emphasized that by presenting the first TV’s with the USB recording feature 3 years ago Grundig showed its top priority in this field, stated that during the time period passed, they have seen that TV’s have turned into devices that can record through USB ports and have internet connectivity. “Habits of listening to music are changing with mobile phones” Şahin who stated that radios with a DAB feature in audio are at the forefront, pointed out that FM broadcasts will progressively lessen and a more quality satellite based broadcast will take its place. Şahin went on to say that: “An important topic in audio is Bluetooth Speakers. In a market where so many smart phones are being sold, music listening habits are changing too. Music on smart phones will be listened through these speakers from now on.

These speakers can even be for speaking on the phone as well as listening to music.” “With its newly added white goods category, Grundig is now in the position of being the supplier of any kind of electrical home appliance." Şahin who stated that by making their first white goods introduction at the Living Kitchen Fair in the beginning of 2013, Grundig made an entrance into this segment too, went on to add: “Thus, the brand Grundig has become the supplier of all kinds of electrical home appliances in Europe covering a wide range from consumer electronics to small home appliances. Along with the technology, ultimate ease of use and special design that we brought out for televisions and music systems, personal care products and computers to date, we are introducing consumers our white goods product range consisting of ovens, refrigerators, dishwashers, washing machines and dryers all with superior energy levels, fit for every taste and need. Grundig is the only European brand to have a range this wide,” he said and then added: “We are maintaining our stable growth in new product categories.

At the Living Kitchen Fair, nearly 80 of our white goods products were ready to be presented to the market, now with our innovations, we have increased our product number to 150. We expanded our product portfolio with the washer-dryer with a capacity of 9kg washing and 5kg drying which we began producing for the first time. At IFA, we meet with our consumers our products which stand out with their energy efficiency under our “EcoChamps” white goods series, and our user friendly products with superior design and technology under the “WECARE” series. “The concepts of beauty and fashion come together in small home appliances” Şahin who emphasized that Grundig’s timeless and simple designs have won the favor of the consumers, said; “As well as bearing the contemporary line of today, Grundig products are designed with an approach standing against time and can create the feeling of newly designed even after years.” Şahin who also pointed out that Grundig’s small home appliances have many innovations said that along with personal care products, they have also presented various innovations in irons and vacuum cleaners for the appreciation of the consumers.

Şahin stated that Grundig has brought together the concepts of “Beauty” and “Fashion” by working together with Germany’s most famous fashion designer Killian Kerner and he added that: New small home appliances from the same design family are presented together with Kerner’s fashion designs at the IFA. Visitors can view glorious fashion shows in which the models will present hair styles representing designs of Kerner on the runway located at the Grundig booth.” “The partnership between Bundesliga and Grundig is an important milestone for Grundig” Şahin who stated that the “Official Technology Partnership" which began in 2011 between Bundesliga and Grundig has proved to be an important milestone for Grundig and thanks to this, the brand Grundig has reached an important visibility in the world, both through live shows in Germany and pre-recorded broadcasts in Europe, pointed out that within this sponsorship the Grundig logo took place in every match during the seasons 2011/12 and 2012/13 of the Bundesliga and Bundesliga 2. Şahin added that they will be continuing the German Football League Bundesliga’s sponsorship in 2014/15 as well.

Şahin stated that Grundig became the new name sponsor of the historical stadium of Nuremberg in February 2013 and that the agreement covers a 4 year time span. He continued to say that: "Grundig being a deep rooted German brand and the support it has given to sports has been effective in choosing the name Grundig as a sponsor. It is a widespread application in Germany for deep rooted brands to receive their strength from the city they are rooted in and for them to make their investments there. It is possible to consider this as a social responsibility along with it being an investment in advertising .” BEKO AND GRUNDIG, GIANT GLOBAL BRANDS OF ARÇELİK A.Ş, MEET WITH TECHNOLOGY FANS AT THE IFA FAIR Press Releases BEKO AND GRUNDIG, GIANT GLOBAL BRANDS OF ARÇELİK A.Ş, MEET WITH TECHNOLOGY FANS AT THE IFA FAIR Participating at the IFA, one of the worlds largest electronics and electrical household goods fairs, this year again with its global brands Beko and Grundig, Arcelik A.Ş. brought together its latest technological innovations with the technology-fans at its exclusively designed booth.

While Beko demonstrates its products, pioneering in energy efficiency, equipped with user friendly features, high technology and elegant design, on the other hand Grundig presents the dynamic world of the future electronic house hold appliances to the appreciation of the visitors. Having met with visitors from more that 100 countries, Beko, using the slogan "Inspired by Nature", demonstrates products which are smart, use resources in an efficient way, environmentally friendly and designed in a way to make the day-to-day life even easier. Beko, in its booth area, which doubled in size with respect to the previous year and attracted attention with its elegant design, exceeded the expectations of the consumers with lots of new and pioneering products with hygiene, food preservation, cooking, washing and drying technologies.

Beko impress with its refrigerators with NeoFrost™ cooling 2 times more and providing humidity 2 times more and with Everfresh+® compartment providing freshness up to 30 days; washing machines with “Prosmart Invertor Motor" providing lower noise levels and higher energy savings, CoolHygiene® technology providing excellent hygiene even at 20°C and 70% energy saving; dishwashers with Auto GlassShield® technology extending the usable life of the glasses 20-fold more and cooking devices with elegant accessories providing a perfect cooking experience. This year at the IFA Fair, Grundig presents a wide product range containing series from consumer electronics technologies, personal care products, small household appliances and white goods. Especially attracting attention with various Ultra HD TV alternatives within the range of 48-65 inches this year, the brand presents refrigerators, dishwashers, washing machines, ovens and dryers equipped with pioneering in energy efficiency and brand new smart features to the appreciation of the technology fans.

Grundig makes a difference with its remotely controlled smart white goods; washing machines, ovens and hoods - a concept product trilogy - that can be controlled via buttonless projection light, and the the VUX (Visual User Experience) technology. Kitchen appliances attracting attention with their colored designs, innovative ironing systems and hair and beauty products are amongst the other products that are distinguished. Grundig's new hair stylers are demonstrated together with the modern and feminen fashion designs of the German fashion design brand holyGhost. While visitors of the booth have the chance to give attracting models to their hairs with these products, on the other hand they attend the cooking workshop in Grundig kitchen with Chief Mirko, known also for his German TV shows. Levent Çakıroğlu, President of Koç Holding Durable Goods and Arçelik A.Ş. CEO visited the Beko and Grundig booths together with the press members. Mentioning his gratitude for attending the IFA with Beko and Grundig brands that are strengthening their positions with their international successes, Cakıroğlu gave some comments regarding both brands.

Levent Çakıroğlu: “We have become the second biggest white goods company in the Europe-Middle East-Africa region, which represents half of the world market." Stating that Arcelik A.Ş. has been Turkey's leading, and Europe's third biggest white goods company, Levent Çakıroğlu, President of Koç Holding Durable Goods and Arcelik A.S General Manager said that they had become the second biggest white goods company in the Europe-Middle East-Africa region, which represented half of the world market.

Çakıroğlu also said: "Based on first quarter results of 2014, we managed to increase our market share in the countries that we have operations and also increased the ratio of the high technology products within the total sales and in line with this increased our price index; strengthen our brands' position." "Beko is the fastest growing brand of Europe in the last 7 years." Stating that Beko, the global brand of Arcelik A.Ş., was the brand that increased its market share most in the last 7 years, Cakiroglu said Beko had continued to be the 2nd biggest white goods brand of Europe during the first half of 2014. "Beko increased its market share in Germany more than 2-fold in the last 5 years." Said that Beko was the fastest growing brand of the German market, the biggest white goods market of Europe, in the last 5 years with a more than 2-fold market growth. "Our new logo is the start of an exciting period of our brand voyage." President of Koç Holding Durable Goods Group and General Manager of Arçelik A.Ş.

Levent Çakıroğlu said that the new Beko logo, of which main launch was made in the IFA Fair, had been representing the dynamic and ever-innovative characteristic of the brand. Stating that the new logo had been a part of the global brand project named "Change For the Better", Çakıroğlu said: "Our new logo is the new start of a new period of the brand voyage with the aim of reaching the better and pioneering the change. No matter where our success stories begin, each and every one of them starts with our inspiration to keep on changing for the better. And human is the base of this inspiration. Thus, for more than 60 years and now; behaviors, enthusiasms and energy of the humans has been our inspiration. This spirit always provided and will always provide eagerness to Beko." "Grundig, the first brand remembered when mentioning consumer electronics in Germany" Stated that Grundig has been one of the most precious brands of Arcelik A.S. brand portfolio, Çakıroğlu said that the brand had been continued to increase its strength steadily with each passing year.

Çakıroğlu stated that the Grundig had been the first brand remembered in consumer electronics in Germany, the biggest market of Europe, and said "While the German TV market is on stall during the first 7 months of 2014 Grundig has managed to grow by 20% in line with its profitable and sustainable growth strategy." "For the last five years, we have been the only Turkish company managed to enter the top 200 of the World Patent League." Saying that the technology and innovation capability enabling designing and manufacturing products suitable for every market had an critical importance to reach the global markets, Çakıroğlu added: "More than 1000 employees at 8 R&D centers in Turkey and R&D office ın Taiwan develop pioneering leading and unique technologies that will bring our Company to the forefront in our industry. Innovation at our company is triggered by the technological developments, our R&D operations as well as our market analyses. We analyze the habits and life styles of the consumers in different geographies on site; we also examine the innovative ideas in order to develop products and services that will meet the expectations and demand the needs, even that will go beyond that.

We look for innovation in all our process. We can create difference thanks to innovative solutions that we develop in each stage. We attach importance to the protection of our intellectual rights while developing new technologies. One third of all international patent applications from Turkey belongs to Arçelik A.Ş. For the last five years, we have been the only Turkish company managed to enter the top 200 of the World Patent League. "Arçelik A.Ş. managed to build strong global brands in 21st century with its energy and water efficient products, with its sustainability principle which had been based on for all of its activities and with its long standing corporate values." Levent Çakıroğlu participated the "IFA International Keynote", held within the scope of the fair, as a speaker. At his speech titled “Building a global brand and a successful business in the 21st century.” that he has made on the first day of the fair, Çakıroğlu emphasized the importance of continuous evolution and improvement towards the better.

Mentioning especially about the roles of new technologies and Internet at the rapidly-evolving world order, Çakıroğlu expressed the challenges that the countries, communities and companies face while trying to balance the claims increasing with economic growth and development. Stating that the natural sources are running out rapidly as the result of these changes, Çakıroğlu underlined the importance of the efficient use of sources like energy, water and food and of the fight with climate change.

Having expressed that the success of the companies is not only based on the financial results at this evolving world, but corporate behaviors and social effect the company has created are the factors that establish the reputation of the company as well, Çakıroğlu said: "Within the frame of its vision 'Respectful to the World, Respected in the World', Arcelik managed to build strong global brands in 21st century with its technology, innovation, quality, design and brand oriented business model which had prioritized the customers, with its high energy and water efficient products, with its sustainability principle which had been based on for all of its activities and with its long standing corporate values." Tülin Karabük: "Beko is a global brand that meets the needs of different consumers in a very wide geography and that increases the quality of daily life" Stating that Beko draws more attention day by day with its presence at IFA every year, Tülin Karabük, Arcelik A.Ş. Assistant General Manager responsible from Marketing , said that they have doubled the Beko booth space at the fair, compared to the previous year.

Karabük expressed that they have taken a part with products which are smart, use resources in an efficient way, are environmentally friendly and are designed in a way to make the day-to-day life even easier at the Beko booth space of 2 thousand 606 meters, using the slogan "Inspired by Nature". Saying that Beko always acts with innovation approach and is strengthened day by day thanks to its high quality, elegant design, convenience, wide distribution network and strong post-marketing services, Karabük expressed that Beko was a global brand that met the needs of different consumers in a very wide geography and that increased the quality of daily life. Mentioning that they believed every individual contributed to the positive evolution of the world and the improvement could be made possible together with people hand-in-hand, Karabük stated that the nature, people and especially the new generation were the greatest influence of Beko. Karabük went on saying: "Beko is influenced by the evolving needs and life styles of people and always provides the best and the most advantageous solutions to them with every new product.

This is why Beko gives an ear to millions of consumers that have spread to more than 100 countries and develops various smart solutions to meet the needs for different people, different cultures and different lifestyles". "We are making difference at IFA with our products which are energy-efficient and include our innovative solutions we offer to consumers" Giving information about the innovative products and technologies that Beko promoted at IFA trade fair, Karabük stated that products equipped with state-of-art technology, each of which have an elegant design, met with the visitors at the fair, and went on saying: "Out of the products and technologies of our Beko brand that come to forefront at the fair, one the is new wardrobe type refrigerator at A+++ group, which is the highest energy efficiency group. This product of us also include the new NeoFrost™ cooling technology that keeps the inside humidity at an optimum level by increasing it up to 90 per cent. Besides, the product can preserve the freshness of the food at its special compartment named Everfresh+® for up to 30 days. Another innovative and extraordinary product of us is Prosmart Invertor Motor which consumes less energy and runs with a low sound level.

Our new-technology washing machines that make it possible to obtain hygiene even at 20°C with its environment-friendly CoolHygiene®, and Auto GlassShield® technology which increases the service lives of glassware 20 times in our dishwashers are also included in other leading products and technologies we have exhibited at the fair. The products we have been exhibiting are making difference both with their energy-efficiencies and the innovative solutions we offer to consumers". Stating that the design area is especially focused at the Beko booth of this year that has spread to a wide area, Tülin Karabük said: "Exclusive built-in series named 'CAST' as well as contemporary, elegant and user-friendly cooking system Luminist® make a strong impression with the unique flame effects at the heads of cooker". Karabük, expressing that the visitors of Beko booth at the fair will be amazed by interesting activities, went on saying: "World-wide known chef Gregor Raimann will perform cooking shows by using Beko products, also with the participation of the visitors. Moreover, our visitors will actively take a proactive part in the creative workshops for 6 days and participate in inspiring activities at our space called 'Inspiration Campus'".

Murat Şahin: Grundig is the only supplier in Europe, which has products at all categories of house electronics" Giving information about Grundig products exhibited at IFA, Murat Şahin, Arçelik A.Ş. Country Manager of Germany and The General Manager of Grundig Multimedia& Beko Deutschland GmbH, said: "Grundig has completed its conversion journey from a consumer electronics company to household electronics company ssuccessfully Improvements at each product category are very favorable. For consumer electronics, we continue focusing on our Ultra HD technologies by expanding our portfolio rapidly. We reached important growth values with a 20% increase as a result of our TV sales in a market which is on stall for the first half of 2014. We are one of the first 5 TV suppliers of Germany with a market share of 8%." “UHD Future technology” Referring to the innovations in the field of TV, Şahin summed up Grundig's strategy of creating perfect TV experience saying that: "Our new TV series with ultra HD technology are more than a normal television.

With 4K UHD image resolution of 3840 x 2160 pixel and Image Correction capacity of 800 Hz, our customers can see the images with a reality as never before. Along with our Ultra HD TVs with screen diagonal dimensions ranging between 48 and 65 inches we support this screening experience with the best audio performance possible. DTS (Digital Theater Systems Inc.) audio technology and powerful speakers offer a rich audio experience. Drawing attention with aesthetic images, cabin design of our new UHD TVs are made with aluminum materials. Stating that UHD televisions will change the whole TV market Sahin said, "We think this technology is an innovation of which customers can see the benefits easily. As is the case with 3D, you don't need to wear glasses to experience the perfect image quality.

Though UHD broadcast content in cablecasts are not too much, cameras with internet services and Ultra HD resolution will prove the importance of this televisions." "Taking the Technology Sponsorship of Bundesliga for Grundig is an important investment" Stating that taking the technology sponsorship of German Bundesliga was an important investment, Şahin said "When we signed this contract in 2011, our target was to provide a strong visibility to our brand in both local and international arena. From that time our brand gained visibility in more than 200 countries with Bundesliga matches." Indicated that, they had been giving importance to supporting local football clubs as a social responsibility project, Şahin added: "Keeping this in mind, we had the Nürnberg Stadium's naming rights and revived our historical partnership with the FC Nürnberg. Therefore increased our visibility in German football. Finally, 2 weeks before the IFA Fair, we signed a new collaboration agreement with Borussia Dortmund (BVB), one of the most successful football clubs of Germany, with our Grundig brand and UHD TV technology. From now on the team's stadium will be equipped with Grundig FullHD and UHD screens.

With these actions Grundig not only strengthen its connection with the football but also underlines its expertise in the technology field." 1. Simply ingenious, ingeniously simple: versatile cooking pleasure with new ovens and hobs from Beko With its new, smart kitchen heroes, Beko is offering maximised cooking convenience for everyone. Ovens, hobs and corresponding accessories assist you in preparing your favourite tasty foods, and their smart features and modern design mean cooking is even more fun for you. OIM 39601 X: CookMaster® oven with PizzaPro® function Bella Italia in your own four walls: with the new CookMaster® built-in oven from Beko, you can enjoy authentically Italian-style pizzas at home. The OIM 39601 X offers not only a pizza stone, but also an option for setting the particularly high temperature you need for baking. This makes the pizza base exceptionally crisp and delicious. Other foods, too, can be quickly and easily prepared in the generously dimensioned, 75-litre interior. Thanks to the six different shelf heights, even a generous feast for friends and family is no problem at all: side-dishes and roasts can be cooked simultaneously on up to five different sheets.

6 different shelf levels which make possible to cook 100 cookies at once. 2. Beko’s new washing heroes: Gentle, eco-friendly, hygienic and clean Whether it’s blouses, trousers or shirts: fresh, clean laundry enhances everybody’s sense of well-being, and contributes to a smart appearance. Beko’s new washing machines ensure gentle, fibre-deep cleaning of your favourite piece of clothing – thanks to smart innovative features like the CoolHygiene® with Hygiene-20 °C programme. WMY 81449 PTB1: an energy efficient appliance from the EcoSmart series For anyone who attaches great importance to washing laundry with a maximum of functionality and efficiency, the new Beko WMY 81449 PTB1 washing machine is an ideal choice. This appliance from the EcoSmart series is 60 percent more efficient than comparable appliances in energy efficiency class A+++. Due to its innovative AquaFusion® technology, the amount of detergent can be optimally utilized, and detergent loss can be reduced to a minimum during water absorption. Be it silk, wool or cotton washes: The Aquawave® drum with 8 kg capacity provides the ultimate care for the laundry.

Thanks to 16 available programmes, the washing process can be adjusted and thus optimally adapted to individual needs, offering a maximum of flexibility. The machine also has a large user-friendly white LC display. The extra-large loading diameter simplifies loading and unloading of the appliance. WMY 81243 PTKB1: CoolHygiene® 20°C : a perfect and hygienic washing results – even at 20°C as approved by VDE. This also helps you save 70% more on energy.* With its new WMY 81243 PTKB1 washing machine, Beko is showcasing an extremely quiet assistant for everyday life. The appliance has a loading capacity of 8 kg. With a noise level of 45 dB(A) when washing and 66 dB(A) when spinning with a variable speed of up to 1,200 rotations per minute (rpm), the WMY 81243 PTKB1 is one of the quietest machines on the market. This result is achieved thanks to the innovative Prosmart Inverter Motor™ technology and the use of special suspension system and low-vibration side-wall design.

The washing machine is 3 times quitter than average noise level at washing cycle comparing the certain** model. The washing machine also offers some additional smart features: with the CoolHygiene® 20°C programme, bacteria and germs are removed from the laundry, even when washed at just 20 degrees Celsius. The laundry becomes fibre-deep clean. The successful effectiveness of this innovative Beko technology has already been approved by the German Association for Electrical, Electronic & Information Technologies (VDE). The washing machine works at energy efficiency class A+++, thus protecting the users’ purse. All-rounder: Eco-friendly washing and drying with WDA 96144 H The new washer-dryer WDA 96144 H offers a capacity of 9 kg for washing and 6 kg for drying. Like its predecessors, the appliance is equipped with the eco-friendly Direct Air Technology: During the drying cycle, cold air is taken in from the outside, ensuring condensation of the moist and warm air inside the dryer. Thus, not only is the energy efficiency class A, is reduced by ten percent, but the water consumption is also reduced by up to 80 percent.

The WDA 96144 H also scores highly with users in terms of time savings: thanks to the Wash&Wear® feature, clean washing and drying is possible in just 55 minutes (at a loading capacity of 1 kg). The self-cleaning condenser also relieves users from the bothersome removing of fluff from the filter. The BabyProtect+® programme provides fibre-deep clean and hygienic laundry, especially for baby clothes and people with allergies. 3. “Tender loving care” for cups and plates: gentle washing with new energy-efficient dishwashers from Beko Dishwashers make housework a whole lot easier. Mountains of dirty cups and plates are now a thing of the past in many households, thanks to these convenient helpmates. Many users attach high importance not only to clean dishes but also to fast installation of a built-in dishwasher, gentle washing, and efficient utilisation of power and water. Perfect cleanliness thanks to AquaFlex® But the DIN 6834 FX30 dishwasher has a lot more to offer. Thanks to the innovative AquaFlex® programme, fine china, pans, glasses and even plastic dishes can be washed simultaneously in a single machine cycle with cleaning and drying class A.

The ingenious trick here is the use of different water pressures inside the machine. In the upper section of the dishwasher, a low water pressure is used, so that glasses and fine china are washed gently. In the lower section, the water pressure is up to 3 times higher – ideal for cleaning plates, pots and pans with caked-on or severe dirt. Another practical feature is the flexibly designed interior, which is also perfectly illuminated by the inside lighting. Thanks to a height-adjustable top basket and a removable drawer, even quite large items can be easily accommodated. The low noise emission during operation of only 43 dB(A) is almost inaudible, so that it is difficult to tell whether the washing programme is still running or has finished its job. So that users are kept continuously informed of the current status, the DIN 6834 FX30 is fitted with the LedSpot™ operating display. A red indicator light at the bottom informs you whether the washing programme is still running or the dishes can be removed. And with the highest energy efficiency class of A+++, the DIN 6834 FX30 is no burden at all on the family budget.

DFN 71046 X30: top of the class in terms of energy consumption As a product of the EcoSmart line, the DFN 71046 X30 stand-alone dishwasher is particularly energy-efficient and eco-friendly. It operates ten percent more economically than a comparable appliance of energy efficiency class A+++. This is the result of innovative solutions, like the unique aluminium insulation (Alumination™) for example, which keeps energy and heat inside the dishwasher. The patented “Effective Drying” system by Beko also works to effectively and sustainably optimise the drying process, thereby significantly contributing to the energy efficiency of the new appliance. This is environmentally-friendly and saves money. As part of the “Eco-Smart” line this dishwasher also impresses with its economical sophistication. At the end of the rinsing cycle the dishwasher door opens automatically, thereby speeding up the drying process. The customer therefore not only profits from the energy saving of 10 percent, but also has completely dry dishes, which can be used again instantly.

DIN 5933 FX: gleaming glasses with the Auto GlassShield® technology For lovers of precious glasses and glass dishes, Beko’s DIN 5933 FX built-in dishwasher is the ideal everyday helpmate. Thanks to the tried-and-tested Auto GlassShield® technology, the dishwasher cleans glassware perfectly and gently. Glass corrosion is reduced, and the glasses’ useful lifetime prolonged. For this purpose, the water’s hardness is determined automatically with the aid of a built-in sensor, and its distribution set to an optimum level. Tests conducted by the technical inspectorate TRLP (TÜV Rheinland LGA GmbH) have shown that a glass’s lifetime is prolonged twenty times over by Beko’s Auto GlassShield® technology in comparison to using conventional standard dishwashers. Nine variable washing programmes for every situation and requirement round off the user-friendly features. 4. Smart, efficient, slim design: Beko showcases new fridge freezers The new fridge-freezers from Beko, the household appliance brand, ensure more freshness in your home: with smart features like the NeoFrostTM technology, the EverFresh® technology and ice-cube making at the touch of a button, these appliances are enrichment for every household.

The new fridge-freezers from Beko, help to reduce consumers long-term electric bills thanks to their high energy-efficiency. Low energy consumption with the CS 137160 X A new smart-saver in Beko’s product portfolio is the CS 137160 X fridge-freezer: it is 30 percent more efficient than an A+++ appliance. With a slimmed-down design and a volume of 365 litres, the CS 137160 X is the ideal helpmate for every household. Newcomer GN 163040 X A+++ with Prosmart Inverter Compressor™ technology The new Side-by-Side model GN 163040 X is the best in its class: A+++, the appliance ranks in the highest energy-efficiency class. The resultantly low power consumption means not only long-term financial savings for the consumers, but also reduced environmental impact. What’s more, the appliance scores highly with the new, innovative Prosmart Inverter Compressor™ technology: it reduces the appliance’s energy consumption by up to 25 percent – while maintaining a consistently low noise level. Moreover optimum temperature stability provides improved conservation of your food.

GN 163230 QX: Side-by-Side with coolness factor A new minimalist design and an integrated cold-water and ice-cube dispenser are the salient features of the Side-by-Side model GN 163230 QX. Lovers of ice-cooled drinks will get full value for money here: the ice maker produces around 80 grams of ice in 10 minutes. This fridge-freezer is also fitted with a user-friendly touch-control display, on which the desired cooling temperature can be accurately set. Active Fresh Blue Light feature: a special light source in the vegetable drawer, which maintains the vitamin content of your fruit and vegetables significantly longer periods, at the same time keeping them crisp for longer. - NeoFrost™: the new generation of No Frost Technology. Two separate cooling systems for two different functions; 2 times faster cooling and 2 times more moisture The new, innovative NeoFrostTM technology also helps your food stay fresh for longer: it subsumes the NoFrost technology, which prevents ice from forming in the freezer section, and in conjunction with the automatic defrosting feature helps to save additional electricity.

What’s more, there are two cooling circuits operating independently of each other in the fridge and freezer sections. This separation prevents any possibility of odour transfer between the two sections, ensures a more stable air temperature inside the appliance and also maintains an appropriate level of moisture in the fridge section. DN 162230 DJIZX: HomeCream® For Ice Cream Lovers and EverFresh® technology The DN 162230 DJIZX fridge-freezer is a veritable all-round talent. Thanks to the integrated EverFresh® technology, fruit and vegetables stay fresh for up to five days longer. This is achieved by precise temperature control and regulation of the humidity inside the fridge. In support, the DN 162230 DJIZX is also equipped with the Active Fresh Blue Light technology and the NeoFrostTM technology. - HomeCream® Function: Lets you enjoy healthy and freshly homemade icecream – in your very own home. Simply choose your favourite flavour and a specially cooled compartment inside the refrigerator will mix the ice cream, making every one’s childhood dream come true. What’s more, it can be used as a ShockFreeze compartment.

One of the most exciting features is the HomeCream® function, which enables all icecream-lovers to make their own summertime refreshments with refreshing ease. Whether it’s vanilla, chocolate or fruity flavours: you can give full rein to your creative imagination. The extra-large interior, measuring 611 litres, provides plenty of space for storing your ingredients. The product has also won the Red Dot Award for 2014. Freshness boost thanks to EverFresh+® technology in CN 158230 ZX An optimal household helpmate for freshness-lovers and busy cooks: Beko’s CN 158230 ZX fridge-freezer with NeoFrostTM technology. With a gross volume of 580 litres, the appliance offers plenty of room for foods and beverages. - EverFresh+® Technology: With the help of precise humidity control using air channels, condensation on fruit and vegetables is minimised and their lifetime extended – up to 30 days freshness, powered by NeoFrost™. Thanks to the innovative EverFresh+® crisper technology, fruit and vegetables stay crisp and fresh for significantly longer, with moisture loss and temperature differentials between the vegetable compartments being adjusted for.

The integrated Active Ioniser provides vital support for natural freshness inside the fridge. The ion technology creates an antibacterial microclimate: the cooling air circulating inside the appliance remains pure at all times, in turn enabling the food concerned to stay fresh for longer. The energy-efficient, economical LED interior lighting, an electronic touch-control display and an elegant stainless steel surface with a fingerprint-free coating round off this family-friendly appliance. 5. “Like a Whisper”: Beko’s new quiet, eco-friendly dryer generation A peaceful home as a personal sanctuary: with Beko’s dryers, this dream is now within reach. The new appliances operate at a particularly low noise level. At the same time, the latest models are characterized by energy-efficiency, resource-saving features and high user-friendliness. Heat-pump dryer DPY 8505 GXB1 protects ears and purse Beko’s new heat-pump dryer DPY 8505 GXB1 offers two outstanding features: thanks to the innovative Prosmart Inverter Motor™ technology and advanced insulation, users benefit from a very low noise level of 61 dB(A).

Moreover, the dryer ranks in energy efficiency class A++, resulting in an economical average annual consumption of only 230 kWh at 8 kg of laundry. Like the condenser dryer DCY 8502 GXB1 of the same generation, the DPY 8505 GXB1 features an LCD Display, 16 sensor-controlled settings to choose from and an Auto-Anti-Creasing option, leading to a minimum of ironing. The LED drum light makes loading and unloading of the appliance easier. Eco-friendly heat-pump tumble dryer DPY 8507 GXB1 is 10 per cent more energy-efficient than A+++ With the heat-pump tumble dryer DPY 8507 GXB1; Beko presents a new model of its EcoSmart series. The laundry not only dries quickly but also energy-efficiently. Thanks to the improved integrated heat-pump system and ultra-efficient air system design with its Inverter Compressor technology, the appliance even manages to outperform a comparable product in the highest energy efficiency class A+++ by ten percent.

Furthermore , this technology provides quick and silent options with certain programmes .This appliance from Beko’s latest generation of tumble dryers is equipped with the biometrically designed Aquawave® drum.

Question: The electronics and white goods brand Beko originated, and is still based in which country?
Answer: Turkey