UK television adverts 1955-1985 Breads, spreads, biscuits, crackers, cakes Anchor Butter (1): c.1970 There’s an Anchor sign on Britain’s favourite butter, It’s the Anchor sign that tells you it’s the best. If you like your bread and butter, There’s no other word you’ll utter ’Cos you’ll always want the butter With the Anchor sign! (A little butter sailor singing and dancing to a hornpipe tune) Anchor Butter (2): 1982 Didn’t we have a lov-er-ly time Those far off days with Anchor? Salmon and cucumber butties for you Something cheesy — ain’t it breezy? Somebody’s seen the butler machine! Kiss-me-quick and donkeys So far away — and I Anchor today For those days gone by. You’ve got to Anchor for the real taste of butter! Tune: “Didn’t we have a lovely time the day we went to Bangor”] Anchor Butter (3) There’s an anchor sign on Britain’s favourite butter, It’s the anchor sign that tells you it’s the best.

If you want your bread and butter there’s no other name you’ll utter ’Cos Britain’s favourite butter has the Anchor sign Everybody loves it ’cos it tastes so nice, Housewives like it for the lovely price. If you want your bread and butter there’s no other name you’ll utter ’Cos Britain’s favourite butter has the Anchor sign! Big T bread: 1970s Big T, Big T Roll, Big T, Big T in a ba-ag! (The wrapping was one of the first plastic bag types, which eventually almost replaced wax paper) Blue Band Margarine It’s a good good feeling! Breakaway chocolate biscuit: c.1972 With Eric Idle’s “nudge nudge” advert adapted from Monty Python Breakaway. The milk chocolate suggestive biscuit. Burton’s Bingo caramel bar Sung by Joe Brown in a cockney accent in skiffle style, to the tune of "What a crazy world we’re living in." Burton’s made a biscuit, Favver said "By jingo!" "Muvva’s played a blinder son, she’s gone and bought some Bingo".

Sister can’t resist ’em, with all that Ca-Ra-Mel When ’er boyfriend asks for some she says “You go and buy yer own!” Joe: So do your mouth a favour, and listen you yer ma, Buy a Burton’s Bingo Caramel Bar Sister: With lovely chocolate! Joe: Buy a Burton’s Bingo Caramel Bar Father: With crispy wafer! Joe: Buy a Burton’s Bingo Caramel Bar And give us anuvver muvver! Butter (1): 1950s Lady (giving man a sandwich): Here you are. It’s butter too. Real butter. Man: Mmmm: wonderful! Lady: Only butter tastes like butter. Voiceover: Buy some extra butter this week. Butter (2): 1960s With Arthur Lowe and John Le Mesurier AL: What are you doing with that teacake? JLM: Nothing; nothing at all really. AL: You are looking to see if it has got butter in it, aren't you? Well, has it? JLM: It's rather difficult to say. AL: Well, don't keep staring at it. Taste it.

That's the only way to tell if there's butter in it JLM: Mmmm. Beautiful butter. AL: Thank goodness for that. Voiceover: Butter tastes so much better. Cadbury’s Chocolate Biscuits: 1950s Good to eat and good for you … Cadbury’s Chocolate Biscuits. Cadbury’s Chocolate Fingers (1): 1960s They’re singular, they’re fingular, They’re biscuits without any bends, They’re long and little, they start at the middle And come to a stop at the ends. They’re long and thin With a chocolate skin — Like sticks in chocolate silk But the most singular thing In a finger is … Cadbury’s Chocolate Fingers (2) Well I got these chocolate fingers now And I know they’re gonna please, They sure taste good, well I knew they would, ’Cos they’re made by Cadbury’s. Well those fingers sure go quickly, And I tell you kids they should, ’Cos when Cadbury’s make the chocolate, It sure makes those fingers good So the next time you buy fingers, Make sure they’re just like these, ’Cos the chocolate makes the fingers, And the chocolate’s Cadbury’s!

Cadbury’s Chocolate Fingers (3) [Child trying to fit Cadbury’s chocolate fingers between his own fingers bites the end off to make it fit]: Why are you so clever, Brian? Cadbury’s Chocolate Fingers (4) Brian (counting chocolate fingers in a box): “Firty-one, firty-two …. Younger friend: Wha’ ya doin’ Brian? Brian: I'm counting Cadburys chocolate fingers. Younger friend: Oh, how many are there? Brian: There are firty-two in every box of Cadburys chocolate fingers. Younger friend (after a long pause): I wish I was a clever as you, Brian. I really … I really do. Cadbury’s Flake Cake: 1970s What makes a little cake so Cadbury? It’s the Cadbury’s Chocolate Flake — that makes Cadbury’s Flake cake so original! It’s that touch of originality That makes a little cake so Cadbury Cadbury’s bake such original cakes! Cadbury’s Mini Roll: c.1972 It’s that touch of orig-in-al-ity That makes a little cake so … Cad-bu-ry!

Clover (1): early 1980s Clover spreads straight from the fridge. Clover (2): 1983/4 Roll it over in the Clover, Roll it over, spread it on and do it again! Country Life butter (1): early 1970s Country Life English butter. Our cows are closer. Country Life butter (2) Oh we are the lads from Country Life — And you’ll never put a better bit of butter on your knife, If you haven’t any i-i-in … have a word with your wife And spread it on your toast in the morning! It’s English butter through and through (through and through), Tasty, fresh, and creamy too (creamy too); Oh you’ll never put a better bit of butter on your knife, And so the toast is Country Life (Country Life). It’s Country Life, it’s English too, From the cow to the dairy, from the dairy down to you, It’s pure and fresh, and creamy through and through, So spread it on your toast in the morning!

[Tune: D’ya Ken John Peel] Country Life butter (2) There’s a grocer’s in the town (in the town) Opposite the Rose and Crown (Rose and Crown) And on Thursdays they go down and load the van With Country Life butter from the man (grocer man). [Tune: There’s a Tavern in the Town] Country Life butter (3): 1981 Oh we are the lads from Country Life — And you’ll never put a better bit of butter on your knife, If you haven’t any i-i-in … have a word with your wife And spread it on your toast in the morning! It’s Country Life, it’s English too….! Who’s this? It’s whatd’y’callit! Oh … bye! Oh bye!… Bye! So spread it on your toast in the morning!

Voice-over: Country Life — you’ll never put a better bit of butter on your knife!) [With the butter men] She knows what I likes, this wife of mine.” And she gets it all the time… Country Life butter (5) We’re ’ere on a picnic, You can join us if you’ll be quick, We’ve got lots of tasty goodies And of course Country Life. It’s fresh and it’s English And it’s creamy as you could wish O you’ll never put a better bit o’ Butter on your knife. You can jam it, meat-paste it, On fresh bread you’ll really taste it, And it’s lovely with a crumpet But don’t tell the wife. Crawford Cheddar biscuits You’ll keep coming back for just one more! Crawford’s Cheddars. Bet you can’t eat just one! Energen crispbread Energen leads the march against starch! Fletcher loaf Better fetch a Fletcher loaf, Better fetch a Fletcher loaf! Flora margarine: 1980 [Man outside supermarket mouths to his wife] “Flora!” Voice-over: Flora! the margarine for men!

Frear’s biscuits Frears are Jolly Good Biscuits to try try try, Frears are Jolly Good Biscuits to buy buy buy, If you’ve never tried them, Why Why Why? For Frears are Jolly etc etc… Fresh Cream Cakes: c.1980 (With Les Dawson and Roy Barraclough in drag, looking at a photograph album) Roy: Looking through these, don’t you get an intense flush of nostalgia? Les: Only in the warm weather! Roy: Look, there’s your Bert! Les (munching on a huge cream cake): In his de-mob suit — he was a lion amongst men in them days! I’m filling up! Roy: So I see! Voiceover: Fresh Cream Cakes — naughty … Roy: But nice! [National Dairy Council. The slogan “Naughty … but nice” was written by Salman Rushdie and was used in a series of adverts starring actors and comedians such as Barbara Windsor and Larry Grayson] Fry’s Chocolate Spread We love to be fed On cakes and bread and chocolate spread by Fry’s! Surprise, surprise, It’s chocolate spread by Fry’s!!

Gale’s Honey Gale’s, Gale’s, Gale’s, Pass the honey please. Gale’s Lemon Curd (1) Gale’s lemon curd is the best for baking, Gales lemon curd is the best there is! Gale’s Lemon Curd (2) [Sung by children] The BEST of the lemon curds is-Gales Lemon Curd! Golden Shred marmalade (1973) … Golden Shred. That’s what I said! Gray Dunn caramel wafers (1): 1955 Caramel Wafers by Gray Dunn A crunchy treat for everyone, Luscious, dreamy, simply heaven, Twelve for only one and seven! Gray Dunn caramel wafers (2): 1950s What makes a nice cuppa nicer? What makes a cuppa complete? Gray Dunn caramel wafers Make a cuppa go down a treat! Heinz Toast Toppers: 1970s Quite possibly the easiest snack in the whole world. Homepride Bread: 1971 New Homepride Bread. Baked later to taste fresher.

Hovis bread (1): 1956 For goodness’, goodness’, goodness’ sake, Don’t say brown, say Hovis! Hovis bread (2): 1968 Hovis is the golden-hearted taste of the wheat. Hovis bread (3) With actor Gordon Rollings and a young lady on a tandem struggling up a hill Jack and Jill Intent to reach the peak. Before the top, Their legs had gone all weak. This sign they saw, [Hovis sign shown here in advert] Above a door, And went inside to eat. Each Hovis slice, Just set them up a treat. They forge ahead All hills they quickly climb, With never a frown They don’t say brown, But Hovis every time. Is there ’owt we can do to improve our ’ovis? Hovis bread (5): c.1970 Make Hovis your daily bread.

Hovis bread (6): 1973 (A young lad pushes a bike laden with loaves of bread up the steep cobbled street of a northern town) Last stop on round would be old ma Peggotty’s place — ’twas like taking bread to the top of the world! ’Twas a grand ride back though …. and afterward, I knew baker would ’ave kettle on and doorsteps of hot Hovis ready. “There’s wholemeal in Hovis,” he’d say — “get it inside yer lad, does yer good that — and one day you’ll go up that hill as fast as yer come down!” Hovis — it’s as good today as it’s always been. [To the tune of Dvorak’s “New World” Symphony arranged for brass band. This classic TV commercial (which was actually filmed at Gold Hill , Shaftesbury, Dorset!) was voted the favourite advertisement of all time in a 2006 UK poll, by which time the young actor, Carl Barlow, was a north London fireman.

It had a celebratory re-run in May 2006 with the addition of the words “Celebrating 120 years of Hovis goodness”.] Huntley and Palmers (1) The first name you think of in biscuits. Huntley and Palmers (2) … ’Cos Huntley and Palmers make ’em Like biscuits ought to be. Jacobs Cream Crackers: 1972 Keep them by the bread bin! Jacob’s Marshmallow Tea Cakes: 1970s Every one’s a fluffy one! Kellogg’s Skanda Krisp Last year I told you about Kellogg’s Skanda Krisp from Finland, and very much it seems you like them! Skanda Krisp is slim and dark, spreads easily, and has only 90 calories per slice! Kellogg’s Skanda Krisp — very much we hoped you’d like them! Very much it seems you do! Kerrygold butter (1) Sung in an Irish accent Now Kerrygold Butter it hasn’t a better It makes the mouth water the sound of its name, It’s pure Irish cream, two full pints in each pound of it. Light and inviting there’s nothing the same.

For cheese it’s the choice and for Rolls it’s the Royce And atop a fine trout sure it looks like a dream, There’s no finer taste than the Kerrygold Butter, The Kerrygold Butter that’s so full of cream. Kerrygold butter (2) Please don’t cook with Kerrygold. Kraft Velveteen Kunzle Cakes chocolate assortment: 1957 Insist on Kunzle quality. ’Cos she’s a mum, she’ll do the sum, and out will come — with Danish Lur-r-pak. Isn’t it worth that little extra? The finest butter in the wor-r-ld McVitie’s Chocolate Homewheat: 1983 McVitie’s make biscuits like they ought to be And Chocolate Homewheat’s a treat! Wherever you hide them They’ll always find them, A home’s not home without Homewheat. Nobody bakes them like McVitie’s do, Nobody makes them like you-ou! McVities Digestive biscuits: early 1970s McVities Digestives — Wholesome English wheatmeal, Trinidad sugar, and McVities special care.

McVities Gingernuts I’m a Jamaican ginger grower and I very proudly say, I grow the finest ginger in the world today. I picks the best and packs it and McVities comes to buy it, Then they bake it into gingernuts you really ought to try it. You snap into a McVities gingernut — you tastes it too Jamaican ginger — the world’s best — is waiting for you. The grower (Norman Beaton)I knows it … I grows it! you don’t think your ma would give you anything but the best. McVities bake a better biscuit! The grower: Ask your Ma. McVitie’s Jaffa Cakes (2): early 1970s Featuring Victor Spinetti as “The Mad Jaffa Cake Eater”, a turbaned character who rode a bicycle and stole and ate other people’s Jaffa Cakes There’s orangey! McVitie’s Jaffa Cakes (3): 1983 Munchkins — argh! They’re after that special McVitie’s recipe for Jaffa Cakes. I’ll show them!

It’s McVitie’s secret combination of light sponge, smooth plain chocolate and the real Jaffa orangey bit that just bowls them over. I won’t let anyone steal the secret of McVitie’s Jaffa Cakes. McVitie’s Jaffa Cakes (4): 1983 Munchkins: they’re always hanging around for McVitie’s Jaffa Cakes. They’re driven round the twist by the light sponge, dark chocolate, and smashing Jaffa orangey bit. But I know how to bring them down to earth. [Sends in clockwork bird that makes them fall off their stilts.] I won’t let the Munchkins munch your McVitie’s Jaffa Cakes. McVities Rich Tea biscuits: 1985 McVitie’s bake biscuits like they ought to be Like McVitie’s Rich Te-a Tea and coffee needs some! A drink’s too wet without them! They’re the very best that they can be! Nobody bakes ’em like McVitie’s do, Nobody makes ’em like you, Nobody makes ’em like you. Magic margarine Try a little bread and Magic!

Marmite: 1970s The growing-up spread you never grow out of. My Mate Marmite. Mother’s Pride bread (1): 1950s Baker: For bread with freshness baked inside There is no bread like Mother’s Pride, Crumbs so smooth and crumbs so white, With freshness baked inside. Children: We want Mother’s Pride! Mother’s Pride bread (2) Mother’s Pride, just like mother used to bake it! [with Hylda Baker] Mother’s Pride bread (3): 1960s Mums and Mother’s Pride Go together like a boiled egg and soldiers! Mother’s Pride bread (4): 1960s I’m the Mother in Mother’s Pride, you know — they named it after me!

[with Thora Hird] Mother’s Pride bread (5): 1969 With Dusty Springfield I’m a happy knocker-upper and I’m popular beside ’Cos I wake ’em with a cuppa … and tasty Mother’s Pride, Then they’re up in a flash and a rush (it’s the bread) And a dash and a push (it’s the bread) With a flash and a dash and a rush and a push (I can say it’s the bread). It’s the Mother’s Pride bread! It makes them love work! They’re going berserk to get off to work! It’s in the way I wake ’em by bringing to their side — The bread (we freshly bake ’em!) … Fantastic Mother’s Pride! Mother’s Pride bread (5): c.1970 Mother’s Pride. Because mother knows best.

Mr Kipling cakes Mr Kipling does make exceedingly good cakes Nimble (1): 1970 With girl suspended from hot-air balloon She flies like a bird in the sky, She flies likes a bird and I wish that she was mine, She flies like a bird, o me o my, I see her fly, Now I know, I can't let Maggie go. Voiceover: Nimble — real bread, but lighter Make it part of your calorie-controlled diet. [Tune: “I can’t let Maggie go” by Honeybus] Nimble (2): 1974 So easy to use, (so easy to use), Pillsbury dough! Procea bread: c.1955 Newsreel: “Bread makes history in Britain” (followed by what had been taken out of the bread and what had been put in). At the end children are shown leaving school, accompanied by the words: “Hurry, there’s Procea for tea!” Rich Highland Shorties: 1968/9 Voiceover: By Meredith and who? Drew!

Ritz Crackers: 1971 To the tune “Doing The Lambeth Walk” End of jingle: Who can resist a Ritz? Ritz Crackers Nothing Fitz like a Ritz! Robertson’s Jams (1): 1950s Golly! They’re good! Look for the golly — the golly on the jar! Robertson’s Jam (3): 1969 Have a Robertson's jamboree! One, two, three, four reasons why Julie Andrews likes Ryvita! Ryvita (2): 1970s Win the inch war with Ryvita! Shippam’s fishpaste Shippams for tea, for tea. [Tune: “Blue Danube”] It’s got a crunch in the biscuit and a munch in the middle. Slimcea (1) Show them (show them) you’re a Slimcea girl, Show them the slim life you’re living, Look at the glances they’re giving, Show them you’re a Slimcea girl. It’s tasty bread all right — Slimcea’s good and light, Show them (show them) you’re a Slimcea girl!

Slimcea (2) Show them (show them) you’re a Slimcea girl You’re a slim girl in a new and exciting world! Show them you’re a Slimcea girl! Snibs: 1971 Snibs. Munchy peanut biscuits with the “Goodness!” taste! Soreen malt loaf (1): c.1960 Don’t forget the Soreen, Doreen! Soreen malt loaf (2) Soreen is goodness and wonderful flavour, With lots of good things for the children to savour. Stork Margarine (1): 1978 Can you tell Stork from butter? Seven out of ten people can’t tell Stork from butter. Stork Margarine (2) Tastes good enough to eat with nothing on! Summer County Margarine (1) As soon as a woman tastes it, a crown appeared on her head (to a fanfare): Summer County makes you feel like a queen.

Summer County Margarine (2) Showing cows in a field Summer County [repeated again and again to the music of the Merry Widow waltz] Voiceover: [Uncertain: did it use the slogan “country-fresh flavour”?] Sunblest bread (1): c.1958 Cartoon: Little boy slides down a sandwich singing: When it’s time to have a bite, Have a sandwich, Have a sandwich! Sunblest bread (2) Possibly dating from 1969 when there was a different wrapper each day saying “Happy Monday”, “Happy Friday”, “Happy Weekend” etc. Monday’s bread was blue; Tuesday orange; Wednesday purple; Thursday green; Friday red, and Saturday yellow. Fresh every day the Sunblest way, Fresh to the last slice. Sunblest bread (3) Why catch a crab just to have a crab sandwich? Have Sutherland’s Spread instead! Sutherland’s Spread 2: c.1985 When life gets dull and boring, Don’t let it get you down, Get something fresh from Sutherland’s And spread the word around Take heart, get smart, get fresh, get Sutherland’s fresh spread!

Build a triple decker to brighten up your bread, Slap it on a cracker and let the flavour spread, Take heart, get smart, get fresh, g Get Sutherland’s fresh spread! TUC Crackers: 1968 … bursts into flavour, on your tongue! Vitalite Wake up in the mornin’ wanting some breakfast, Which margarine do you put on your to-o-oast? Oh-oh, oh-oh-oh-oh Vitalite — that’s right! [Tune: “The Israelites”] Best Slogans: the experts' view - Creative Review Creative Review Primary Menu Best Slogans: the experts’ view As regular readers of the CR blog will be aware, we are devoting a forthcoming issue of the magazine to looking at the best slogans ever. We canvassed your opinions on the blog, and have now approached a panel of industry experts to give us their top five slogans. Here’s what they picked… By Eliza Williams 2nd November 2011 4:10 pm As regular readers of the CR blog will be aware, we are devoting a forthcoming issue of the magazine to looking at the best slogans ever.

We canvassed your opinions on the blog, and have now approached a panel of industry experts to give us their top five slogans. Here’s what they picked… John Hegarty, BBH 1. Liberté, egalité, fraternité: three words that encapsulated the ambitions of the French Revolution that changed Europe forever. They still appear over every town hall in France to this day. 2. I Love NY: Copied, parodied and emulated, but still the best slogan that got New York back on its feet in the 70s. 3. It is, are you: The launch of The Independent in the mid-80s challenged people to think for themselves. It also challenged the rest of Fleet Street. 4. Refreshes the parts other beers cannot reach: Longer than most slogans, it still caught the public’s imagination. It first appeared in 1974 but still gets quoted today. 5. The future’s bright, the future’s Orange: In the fast-moving, uncertain world of technology, Orange captured the public’s hesitancy and turned it to their advantage, branding themselves the future. David Lubars, BBDO New York 1. Just do it: Nike 2.

Drivers wanted: Volkswagen 3. Where’s the beef: Wendy’s 4. Melts in your mouth not your hand: M&Ms 5. I Love NY 6. Be all you can be: US Army 1. Just do it: Nike 2. The ultimate driving machine: BMW 3. When it absolutely positively has to be there overnight: Fedex 4. Got Milk Margaret Johnson, Goodby, Sliverstein & Partners 1. The Ultimate Driving Machine: BMW. It’s got teeth. And it makes me feel confident that even after spending $60K on a car, I made a smart choice. 2. I want my MTV: I always sing it rather than say it, which is perfect, considering the category. 3. Reassuringly expensive: Stella Artois. You would expect to hear this line over a super high-end luxury item. So, for a beer, it’s funny. And makes me willing to spend a few cents more. 4. All the news that’s fit to print: New York Times. No bullshit. Tells me that what’s in here is worth reading – and if it’s not in the Times, it’s probably not worth my time. 5.

I Love New York: So simple. You don’t even need to speak English to get it. 1. Refreshes the parts other beers cannot reach: Heineken 2. Dig for victory 3. Careless talk costs lives 4. Britons make it, it makes Britons: Welgar Shredded Wheat 5. We’re getting there: British Rail. Created by Saatchi in the 1980s when British Rail was clearly getting nowhere at all. Naresh Ramchandani, Pentagram 1. My favourite advertising slogan: Does exactly what it says on the tin, Ronseal. It’s exactly the type of slogan that advertising should not have produced. Advertising does hype; this line for Ronseal gave us stripped-down functionality; advertising does finely-honed hysteria, this line gave us a grumpy clumpy statement of fact. Maybe its unadvertising nature is why this slogan has been able to pass through into everyday culture like no advertising phrase before it or since. It’s also sold a few tins of wood varnish along the way. 2. My favourite anti-consumption slogan: My other car’s a Porsche.

Littering car bumpers throughout the 1980s, this was a perfect example of slogan as subversion. Subtext: ‘even though I’ve got no money and a crappy car, the fact that I’ve also got some wit makes me smarter than a banker with a million pounds and a flashy motor’. Better still, Porsche owners thought it was a compliment. As we accelerate into an age where overconsumption is crippling our economies and our climate, we need a few more bumper stickers like this one. 3. My favourite revolutionary slogan: Peace, Land, Bread. Lenin’s October Revolution slogan was firmly in the school of three word manifestos separated by commas, but unlike the high-minded ‘Altius, Citius, Fortius’ and ‘Liberté, Egalité, Fraternité,’ ‘Peace, Land and Bread’ was both soaringly idealistic and magnificently modest. ‘All we want is to avoid being in wars we don’t understand, a little patch of land to live on and some food on our table.’ Proletarian perfection. Sign me up. 4. My favourite violent slogan: An eye for an eye.

A beautifully simple set of words that takes the violent notion of revenge and presents it as animal, primal, moral and powerful. So powerful in fact that Gandhi felt the need to neuter it by adding a second half, ‘an eye for an eye makes the whole world blind.’ Gandhi wasn’t technically correct because an eye for an eye only makes the world half-blind, and the violent version remains a more powerful phrase than its non-violent remix and shows just how dangerous words can be. 5. My favourite non-violent slogan: Make love not war. This slogan was never going to change anyone’s mind. If you were a warmonger who thought that any weirdness in the world had to be obliterated, a bunch of hippies telling you to make love instead was only going to make you pull the trigger faster. But as a four-word word-four syllable articulation of a belief system that puts humanism before suspicion, ‘Make Love Not War’ was fabulous phrasemaking. At Karmarama we riffed on it for our ‘Make Tea Not War’ placards but the original was the world’s best T-shirt slogan for as long as those T-shirts stayed on. Rory Sutherland, Ogilvy 1.

Reassuringly expensive: Stella Artois. A brilliant defence of a price premium, and a superb psychological insight into the nature of a ‘Veblen Good’ – i.e an item with negative price elasticity. 2. Noone ever got fired for buying IBM. A great understanding of loss aversion, and its even greater role in B2B decisions. 3. No-one likes us, we don’t care: Millwall FC. An unbeatable example for a challenger brand. 4. How else can a month’s salary last a lifetime?: De Beers. Brilliant price-framing line. 5. Campaign for Real Beauty: Dove. Elevating a brand into a philosophy. 2. Just do it: Nike. 3. WHAASSSSUUUUUUUUUP: Budweiser. 5. I’ll be back. Steve Henry 1. Labour isn’t working: the ultimate advertising line. Slick hypocrisy honed to a fine art. 2. Does exactly what it says on the tin: Ronseal. An anti-advertising line that’s used every single day. 3. Keep calm and carry on: The only way to stay sane while working in advertising. Timeless wisdom. 4.

We’re number 2, we try harder: Avis. The cleverest line ever written in advertising. Turned the client’s biggest weakness into their biggest strength. 5. Lipsmackin’ thirstquenchin’ acetastin’ motivatin’ goodbuzzin’ cooltalkin’ highwalkin’ fastlivin’ evergivin’ coolfizzin’ Pepsi: Another great ad line. How to say nothing, unforgettably. Stephen Butler, Mother 1. Obey, by Shepard Fairey. In a world dominated by the commercial slogan, Fairey reclaimed the streets from the corporates and gave it back to the people. It said they were ours whilst creating a lasting image of alarm, a benign 20th century big Buddha. A warning against the very slogans it lived amongst, the lone guerrilla fighter amongst the organised commercial armies that occupied our cities. 2. Better dead then Red. Has national propaganda ever delivered a more chilling warning against succumbing to an alien force? A slogan where the word ‘RED’ conjures an all enveloping image of menace with death, the David-like spit in the face to this colourful Goliath. Rhyme is the master of success.

3. Snap! Crackle! Pop!: Rice Crispies. Says it like it is. Those small creamy puffs of baked rice playing out a symphony to a child’s imagination. Before one would take a mouthful one would stare into the bowl taking in this sonic slogan, impressed with a smile, permanent. Iconic. 4. I’d walk a mile for a Camel. Only the Marlboro cowboy could challenge the image of the Camel man that this slogan endowed with a sense of adventure. The crushed packet and everlasting icon of the last of the khaki shirted frontiers. It has gone the distance. Timeless. 5. And finally, one that sold neither a product, a politician nor a religion, but perhaps a generation. Cinema’s greatest slogan delivered to a time that would become eternal in the pantheon of capitalism. Gordon Gekko’s seminal ‘Greed is good’. Enough said! Russell Ramsey, JWT London 1. Vorsprung Durch Technik: Audi. Nobody knows what it actually means but it gave a mid-range car brand attitude and personality. 2. Have a Break, Have a KitKat: Been around for over 70 years.

An endline that most of its competitors would kill for and many have imitated. 3. Heineken refreshes the parts other beers cannot reach: Far too long but the definitive cause and effect endline. Brought to life by some legendary advertising. 4. A Diamond is forever: De Beers. True and born out of the product. Makes any other gift seem inadequate. 5. Marmite. You either love it or you hate it: Brave positioning to say half the population hates your product but turned Marmite into an icon. Mark Bernath, Wieden + Kennedy Amsterdam Probably the hardest thing to come up with is a good slogan. That’s why there aren’t that many that are great. I tend to prefer ones that are words you can live by. Just do it. Tough to beat that one. Think different. Never stop exploring. Stay curious. They all keep you from getting lazy. And have value beyond merely trying to sell you something. Oddly enough the one that I can’t ever get out of my head has nothing to do with any of this.

It comes from Crazy People, the hilarious movie about advertising where a guy’s career thrives once he is in a mental institution and begins collaborating with the other patients. For the Paramount Pictures release The Freak, they penned this winner: ‘The Freak. This movie won’t just scare you, it will fuck you up for life.’ That’s a pretty good one. Olivier Altmann, Publicis 1. Make love, not war: A slogan from the 1960s that was used against the Vietnam War and then later adopted by John Lennon and Bob Marley. The author of the slogan is unknown, I believe, however the message is still in use today. 2. Just do it: Nike. A slogan that truly embodies Nike’s values and one which they returned to after having changed to ‘Play’. Even Adidas had to follow their lead; ‘Impossible is Nothing’ also celebrates the idea of going beyond our own limits. 3. Have a break. Have a Kit Kat: When the name and distinctiveness of the product are so well integrated into the slogan it is easy to understand why the brand doesn’t change it.

I miss the era of ‘Heineken refreshes the part…’, ‘Happiness is a mild cigar’, because these taglines were, above all, concepts that allowed for brands to be built over the long term, instead of changing everything every time there was new marketing management. Sometimes it is more courageous not to change whatever was created by the predecessor and to just reinvent it. 4. Think different: With the passing of Steve Jobs, we can no longer cite this slogan which embodies as much the founder’s motto as that of the products, but above all the Apple community. Another strength of the English language is its ability to deliver impactful concepts in just a few words, understood all over the world. English is the Esperanto of the modern world. 5. Vorsprung Durch Technik: Audi. A perfect counterexample to US claims. You do not have to understand German to understand that Audi is German and serious. A display of boldness from BBH and Audi, so much so that some years later VW now signs ‘Das Auto’… 6. As a Frenchman, I’m adding a sixth: Liberté, Egalité, Fraternité (Freedom, Equality, Brotherhood).

A slogan that can be seen on most official French buildings and which still reflects our national ideas. Although French people, contrary to what people may believe, are not patriotic at heart, these few words unite them each time there is a threat to the Republic. 1. Go to work on an egg: Egg Marketing Board 2. Drinka Pinta Milka Day: The National Dairy Council 3. Beanz Meanz Heinz 4. Nice one Cyril: Wonderloaf 5. Lipsmackin’ thirstquenchin’ acetastin’ motivatin’ goodbuzzin’ cooltalkin’ highwalkin’ fastlivin’ evergivin’ coolfizzin’ Pepsi Chris Davenport, Interbrand 1. You either love it or you hate it: Marmite. How brave, honest and clever to make a virtue of your polarising properties. Too many brands want everyone to love them and end up being rather insipid. This line has real punch and flavour, shunning half the market, and leading the brand name being used as shorthand for anything that inspires strong but opposite reactions. I love it. 2. The world’s local bank: HSBC.

While big business pondered the question ‘How do we do this global-local thing?’, HSBC realised the answer was in the question: ‘We do this global-local thing.’ The simple ideas are often the best. 3. It’s not for girls: Yorkie. The chunky chocolate choice of the discerning trucker, this line is another example of the power of shunning half the market. I love how un-PC this was, and amidst the controversy, I’m sure Nestlé loved how it goaded a massive uplift in sales. It’s rumoured some of them were in fact girls. 4. Every little helps: Tesco. This will no doubt be a popular one. In three simple words, it sums up their positioning as customer champion in an ageless but everyday cry of progress. The mutation of the line into ‘Every litre helps’ in response to mounting fuel prices was two strokes of brilliance. Please can we see ‘Merry little elves’ come Christmastime? 5. Good things come to those who wait: Guinness. This anticipatory line is almost prophetically authoritative when consistently combined with the expectation-building ceremonies of the iconic drink.

I love its dramatic tension, its unhurried length, and its unfashionable message of patience. Cheers. Stéphane Xiberras, BETC Euro RSCG Paris 1. L’eau l’air la vie (Water, air, life): Perrier 2. T’es moche mais qu’est ce que tu bosses (You’re ugly but you sure work hard): Jex sponges 3. L’eau que vous buvez est aussi importante que l’air que vous respirez (The water you drink is as important as the air you breathe): Evian 4. Il faudrait être fou pour dépenser plus (You would to be mad to spend more): Eram shoes 5. Vous n’imaginez pas tout ce que Citroën peut faire pour vous (You can’t imagine everything that Citroën can do for you) 6. 100% des gagnants ont tenté leur chance (100% of the winners tried their luck): Loto Nick Asbury, Asbury & Asbury 1. Every little helps: Tesco.

I put this ahead of the others because it’s not just an advertising endline – it’s also a proper brand positioning. This is the comment I left on the original CR post: “For me, the best strapline ever is also arguably the most evil: Tesco’s ‘Every little helps’. It’s clever because it’s rooted in folk wisdom – a saying that has been passed down through generations. Exactly the kind of thing your grandma used to say. So it carries the everyday authority of a proverb. It’s tonally appropriate – conversational and impossible to misunderstand (unlike John Lewis’s mind-bending ‘Never knowingly undersold’). It’s strategically spot-on, because it taps into the customer’s mindset, and also works as a brilliant internal motivator. It’s about the tiny things that add up to a big difference – the penny cheaper on the baked beans, or the penny off the price you get from a supplier. Multiply tiny differences by something as big as Tesco and you have world domination. And that’s the evil bit. The line is a classic example of verbal misdirection. ‘Little’ ought to be the last word you associate with Tesco. You should think of them as a multinational giant crushing everything in its path.

But instead they plant that word in your head, with all the folksy charm it implies. I don’t like it, but I admire it very much.” 2. Beanz Meanz Heinz. The classic brief – associate our name with the generic product. The prosaic answer would be ‘Think beans. Think Heinz.’ This is the poetic answer – a brilliant piece of wordplay rooted in the brand name. 3. Does exactly what it says on the tin: Ronseal. Created a new idiom that will probably survive in the language long after Ronseal has gone. It’s a kind of anti-strapline – no wordplay, no clever twist, and a message so obvious it shouldn’t need saying, why wouldn’t it do what it says on the tin? But the hyper-clarity is perfect for the bewildering world of DIY. 4. Snap! Crackle! Pop!: Rice Crispies. The definitive example of a strapline driving an entire brand. Like many great lines, it wasn’t conceived as a strapline it was part of a radio ad that got picked up and developed into a series of characters that are still used today. Interestingly, the product makes a different sound in other countries: Pif!

Paf! Puf! (Denmark), Cric! Crac! Croc! (France), Knisper! Knasper! Knusper! (Germany), Pim! Pum! Pam! (Mexico). 5. Probably the best lager in the world: Carlsberg. A classic example of a brand taking ownership of a word. Look up ‘Probably’ in a dictionary and you half-expect a TM to appear next to it. It’s even better because Orson Welles voiced the original TV ads – the greatest voice reading one of the greatest lines. They don’t make them like that any more. (They make ‘That calls for a Carlsberg.’) Gordon Comstock, CR columnist and freelance ad copywriter 1. You never actually own a Patek Phillipe, you merely look after it for the next generation: Just one of the reasons why Tim Delaney is still Britain’s best living copywriter. The brand runs this line with different photography every year and pays his agency a million quid. It’s probably worth it too, it’s a choice few words that can justify the purchase of a £35K watch.

It’s a confident writer (a writer who is also his own creative director) that will leave two adverbs in a headline. The endline, ‘Begin your own tradition’ pays it off beautifully. 2. Just Do It: Nike. Dan Wieden says that the Nike strapline was based on the last words of a condemned man. Actually these were ‘let’s do it’. It’s funny that, looking at the words on the page without any knowledge of the body of advertising they’re attached to (if you can imagine that), you might not immediately recognise their power because they’re so simple. That’s part of the difficulty, recognising which simple words pull hardest. 3. To be or not to be: It’s not a slogan, it’s probably the most famous line literature. The ultimate cliché and yet still incredible. Six words and six syllables embodying the great existential question. There’s quite a bit of this in Hamlet, the ‘there’s a special providence in the fall of a sparrow/if it be now ’tis not to come’ speech being another less famous one. I’ve always thought it was Shakespeare seeing what small words could do like a master painter exploring the possibilities of the colour black. 4.

Never Knowingly Undersold: John Lewis. Does anyone know who wrote this? It means ‘we won’t be beaten on price’ but it’s such a curious way of putting it and virtually incomprehensible to anyone under 50. It’s strange because it’s an endline that they act on – a promise, rather than an assertion. Something that they’re committed to doing, not something (like ‘just do it’) that you have to do. You can probably track the shift in advertising endlines from what we do (‘we try harder’, ‘never knowingly undersold’) to what you do. 5. It is. Are you?: The Independent. It’s not any more, it’s owned by a Russian oligarch. But when it was this was a great line. Notice that it doesn’t limit the paper at all – like a line that was about ‘news’ might. I don’t know who wrote it, but it may have been Charles Inge. He definitely did the TV ad with punk-poet John Cooper Clark. Thanks to everyone who contributed. These suggestions will join our readers’ nominations to help compile a final top 20 that will be showcased in the Feburary issue of CR.

CR in Print Not getting Creative Review in print too? You’re missing out. In print, Creative Review carries far richer, more in-depth articles than we run here on the blog. This month, for example, we have nine pages on Saul Bass, plus pieces on advertising art buyers, Haddon Sundblom, the illustrator who ensured that Coke will forever be linked with Santa Claus, Postmodernism, Brighton’s new football ground and much more. Plus, it’s our Photography Annual, which means an additional 85 pages of great images, making our November issue almost 200-pages long, the biggest issue of CR for 5 years. If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here . Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

Nice Nice definition/meaning Printed dictionaries and other books with definitions for Nice Nice Click on a title to look inside that book (if available): Design, User Experience, and Usability: Design Discourse (2015) 4th International Conference, DUXU 2015, Held as Part of HCI International 2015, Los Angeles, CA, USA, August 2-7, 2015, Proceedings by Aaron Marcus Nice Nice is an app that told story of the picture. It allows people to see into the lives of people all over the world. Snap a picture from any moment of life and add a sticker to personalize photo. Use photo tagging feature to tell a story within ... Allen's Dictionary of English Phrases (2008) by Robert Allen nice nice one informal used to express admiration for an adroit move. The phrase became popular in the advertising slogan nice one, Cyril (used to advertise bread), which also formed a chant of football crowds when the Tottenham Hotspur ... The New standard encyclopedia (1907) by William A.

Colledge, Nathan Haskell Dole, George Jotham Hagar Nice Nice East, besides presbyters, deacons, and others from all parts of the Christian world. The chief question was the Arian heresy ; and the council decreed the excommunication of Arius (see Arian). The 2d council of Nice, recognized ... An International Work of Reference on the Constitution, Doctrine, Discipline, and History of the Catholic Church by Charles George Herbermann, Edward Aloysius Pace, Condé Bénoist Pallen, Thomas Joseph Shahan, John Joseph Wynne NICE NICE ... Dictionary of Idioms (2006) by Martin H Manser NICE Nice one Used to show that you find something that has just been done or said clever or amusing: > 7 got a reduction on this CD- ROM, just because the box was damaged. ' 'Nice one. ' A shortened form of the catchphrase Nice one, ... Online dictionaries and encyclopedias with entries for Nice Nice Click on a label to prioritize search results according to that topic: Share this page Go to the usage examples of Nice Nice to see it in context!

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Question: What was advertised with the slogan "Nice One Cyril"?
Answer: BREAD