Home Depot Gets a Slogan Makeover Home Depot Gets a Slogan Makeover April 10, 2009 by Susan Gunelius For more than half a decade, Home Depot has been the leader of the do-it-yourself, cheap home improvement retail industry (and the second largest retailer overall behind Walmart ). To hammer that message home to consumers, the company used a simple slogan, “You can do it. We can help.” It was inspirational. During a time when everyone and their brother was watching HGTV and more home remodeling and redecorating programs on television than any sane person had time for, the slogan worked very well. Consumers heard it and said to themselves, “you know what? I can do it! I’m going to Home Depot.” Usher in 2009, a time when the economy is no where near turning around, unemployment is up, and remodeling your kitchen is at the bottom of the priority list. Time for a new slogan for Home Depot ! The new Home Depot tagline is just as simple as the previous iteration but it focuses more on saving money and less on inspiration. What is the new slogan? Drum roll please… “More saving.

More doing.” Frankly, as a consumer, I like the “more saving” part, but I don’t like the “more doing” part. Just because the economy is in the toilet doesn’t mean I want to do more work. How about, “More saving. Easier doing”? I don’t like that either, but at least it combines my two biggest motivators these days — leaving more money in my wallet, and giving me more time to do far more important things than install laminate flooring. What do you think about the new Home Depot tagline? Will it get the job done and motivate consumers to go buy some crown molding? Image: HomeDepot.com Advertising slogans - Wikiquote Advertising slogans Jump to: navigation , search Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. 1948 N.W. Ayer & Son Steve Cone, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History‎ (2008), p. 129. A little dab'll do ya! Susan Wilson, One Good Dog (2010), p. 296.

A mind is a terrible thing to waste. George R. Bonner Jr., "Public-service advertising nears No. 1 ad pace in US", Christian Science Monitor (April 26, 1983), Business, p. 10. Always Coca-Cola. Coca-Cola 1993 Mark Pendergrast, For God, Country, and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It (2000), p. 398. An apple a day keeps the doctor away. , p. 22, cf. pp. 9 & 50. An idea can change your life. Idea Cellular K. Rama Moahana Rao, Services Marketing (2011), p. 341 Aren't You Hungry for Burger King now? Burger King 1982 Steven C. Hayes, Kirk D. Strosahl, Kelly G. Wilson, Acceptance and Commitment Therapy, Second Edition: The Process and Practice of Mindful Change (2011), p. 54 At the A&P, we watch our P's and Q's.

Crain Books, Advertising Age Yearbook (1981), p. 175 Be all that you can be. Craig C. Pinder, Work Motivation: Theory, Issues, and Applications (1984), p. 50. Be more. Susan Tyler Eastman, ‎Douglas A. Ferguson, ‎Robert A. Klein, Media Promotion and Marketing for Broadcasting, Cable, and the Internet (2006), p. 256. Be There! NBC 1983 Channel 62 in the "Weird Al" Yankovic movie UHF uses "Be there!" in a commercial. The audio commentary specifically states that NBC had that for their catchphrase. Beanz Meanz Heinz. Adrian Mackay, The Fundamentals of Advertising (1999), p. 194. Better sound through research. Carolyn Handa, The Multimediated Rhetoric of the Internet: Digital Fusion (2013), p. 97. Between love and madness lies Obsession. Calvin Klein 's Obsession 1985 Robert Jackall and Janice M.

Hirota, Image Makers: Advertising, Public Relations, and the Ethos of Advocacy (2003), p. 212. Breakfast of Champions 1935 Blackett-Sample-Gummert Later "The Breakfast of Champions" into the 1990s; cited by Kurt Vonnegut eponymously in Breakfast of Champions (1973), preface: "The use of the identical expression as the title for this book is not intended to indicate an association with or sponsorship by General Mills, nor is it intended to disparage their fine product." Buy Opera today! And make this banner go away! Gary P. Schneider, ‎Jessica Evans, New Perspectives on the Internet, Introductory (2006), p. 90. Cabinets fit for royalty, but affordable for all! Kitchen Cabinet Kings 2011 Anthony Saladino James R. Gregory, The Best of Advertising Slogans: Best Practices in Corporate Building (2011), p. 23. Cable. It's not just more choice, it's your choice.

Council for Cable Information National Federation of Local Cable Programmers, Community Television Review - Volume 9 (1986), p. 35. Coca-Cola. Enjoy! The Richards Group, Atlanta PRNewswire‎ (1995). Empowering Financial Institutions Globally. Dan Ramsey, ‎Stephen Windhaus, The Everything Business Plan Book with CD: All You Need to Succeed in a New Or Growing Business (2009), p. 40. Every bubble's passed its fizzical. Ron Norman, ‎Anne Watkiss, A2 English Language for AQA B (2001), p. 70. Every kiss begins with Kay Tom Altstiel, Jean Grow, Advertising Strategy: Creative Tactics from the Outside/In (2006), p. 167. Food, folks and fun. McDonald's 1990 Andrew Benett, Ann O'Reilly, Cavas Gobhai, Greg Welch, Good for Business: The Rise of the Conscious Corporation (2009), p. 74. First in Home Improvement!

The Home Depot 1999 Honey Parker, ‎Blaine Parker, Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen (2012), p. 32. Gather 'round the good stuff. John Doyle, Unbidden Persuaders (2005), p. 57. Get the door, it's Domino's! Ford Saeks, Marketing Magic (2005), p. 16. Gets you back where you belong. Laura E. Whiteley, International Directory of Company Histories - Volume 25 (1999), p. 154. Give me a break, break me off a piece of that Kit Kat bar Heye & Partner, an affiliate of DDB Worldwide Tom Altstiel, Jean Grow, Advertising Strategy: Creative Tactics from the Outside/In‎ (2006), p. 293. I'm thinking Arby's. Jim Osterman, Excellence in Brand Advertising (2007), p. 128. If it doesn't get all over the place, it doesn't belong in your face.

James Alburger, The Art of Voice Acting: The Craft and Business of Performing for Voiceover (2010), p. 126. If PBS doesn't do it, who will? Susan Tyler Eastman, ‎Douglas A. Ferguson, ‎Robert A. Klein, Media Promotion and Marketing for Broadcasting, Cable, and the Internet (2006), p. 253. Imagination at Work. Mike Symes, Light Your Firebrand (2011), p. 122. Improving home improvement. Jesko Perrey, ‎Dennis Spillecke, Retail Marketing and Branding: A Definitive Guide to Maximizing ROI (2011), p. 45. Is it live, or is it Memorex? Memorex video cassettes 1970s Richard D. Leppert, Susan McClary, Music and Society: The Politics of Composition, Performance, and Reception (2001), p. 174. It's a good time for the great taste of McDonald's.

McDonald's 1984 Martin Lindstrom, Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy (2011), p. 138. It's in there! Robert McMath, What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped (2011) It's just made for you. Tina Grant, International Directory of Company Histories, Volume 74 (2006), p. 332. It's my way. Dorothy L. Sayers for S.H. Benson's Mitzi Brunsdale, Dorothy L. Sayers (1990), p. 94. It takes a licking and keeps on ticking. Timex Corporation 1956 William Harley Davidson, José R. De la Torre, Managing the Global Corporation: Case Studies in Strategy and Management (1989), p. 21. It takes a tough man to make a tender chicken. 1972 Scali, McCabe & Sloves Robert F. Hartley, Marketing Successes, Historical to Present Day: What We Can Learn (1985), p. 171.

It wouldn't be home without Hellmann's. Janice Jorgensen, Encyclopedia of Consumer Brands: Consumable Products (1994), p. 253. It's the Internet that logs onto you. Jonathan Gabay, Gabay's Copywriters' Compendium - Revised & Updated Edition (2006), p. 598. It's finger lickin' good. Jacky Tai, Get a Name!: 10 Rules to Create A Great Brand Name (2010), p. 281. It's Your ABC. Robert Goldman, Stephen Papson, Nike Culture: the Sign of the Swoosh‎ (1998), p. 19; authorship attributed to Wieden & Kennedy in Communication Arts (1988), p. 151. Let's build something together. Rob Eagar, Sell Your Book Like Wildfire: The Writer's Guide to Marketing and Publicity (2012), p. 41. Life is short. Stay awake for it! Caribou Coffee Brook Noel, Good Morning: 365 Positive Ways to Start Your Day (2008), p. 42. Life tastes good.

Coca-Cola 2001 Shel Holtz, Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More! (2002). p. 174. Like a good neighbor, State Farm is there. Eric Schlosser, Fast Food Nation: The Dark Side of the All-American Meal (2013), p. 50. Never stop improving. Louis Boone, ‎David Kurtz, Contemporary Marketing (2015), p. 183. Nick Jr. is Just for Me! David Buckingham, Small Screens: Television for Children (2002), p. 22. Nobody can do it like McDonald's can. McDonald's 1979 Richard Lederer, Richard Dowis, The Write Way: The Spell Guide to Good Grammar and Usage (1995), p. 202. Nobody does chicken like KFC. Frédéric Beigbeder, Was £9.99 Now £6.99: A Novel (2003), p. 257. Nothing outlasts the Energizer. It keeps going and going and going.

Robert Goldman, Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising‎ (1996), p. 45. Obey your thirst. Robert Goldman, Stephen Papson, Sign Wars: The Cluttered Landscape of Advertising (1996), p. 263. Oh, what a feeling! Toyota 1979 Donna Jean Umiker-Sebeok, Marketing and Semiotics: New Directions in the Study of Signs For Sale (1987), p. 524. Once you go Mac, you'll never go back. David A. LaBonte, Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistable (2009), p. 120. Open Happiness. Coca-Cola 2009 Joeri Van Den Bergh, Mattias Behrer, How Cool Brands Stay Hot: Branding to Generation Y (2013), p. 226. Pizza! Pizza! Little Caesars 1979 Arthur Agatston, The South Beach Diet Dining Guide: Your Reference Guide to Restaurants Across America (2005), p. 82. Playing what we want.

Lonnie Bell, The Story of Coca-Cola (2003), p. 6. Sharp Minds, Sharp Products. Philip Theibert, The Most Creative, Escape the Ordinary, Excel at Public Speaking Book Ever: All The Help You Will Ever Need In Giving A Speech (2013), p. 6. Simplicity at work, Better by Adobe. Adweek, L.P., Brandweek - Volume 45 (2004), p. 201. So easy a caveman can do it. Laura Lowell, 42 Rules of Marketing (2007), p. 21. Sometimes you feel like a nut, sometimes you don't. 1953 Dancer-Fitzgerald-Sample Linda K. Fuller, Frank Hoffmann, Beulah B Ramirez, Chocolate Fads, Folklore & Fantasies: 1,000+ Chunks of Chocolate Information (1994), p. 60. Taking Care of Business. Arthur A. Winters, Peggy Fincher Winters, Carole Paul, Brandstand: Strategies for Retail Brand Building (2003), p. 148. Taste the Rainbow.

Shannon McCabe, Aesthetic Alternative: Hip Hop as Living Art (2011), p. 85. There's always room for Jell-O. Frances Lareau, My Polish-American Mother (2011), p. 185. The best part of waking up is Folgers in your cup! Davis Dyer, ‎Frederick Dalzell, ‎Rowena Olegario, Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble (2004), p. 98. The Best Place for Cartoons. Cabletelevision Advertising Bureau, Cable Network Profiles: A Comprehensive Sales Guide to Basic Cable Networks (2001), p. 42. The Coke Side of Life. 2006 Jeffrey K. Johnson, American Advertising in Poland: A Study of Cultural Interactions Since 1990 (2008), p. 169. The First Kids' Network. Nickelodeon 1985 Gordon L. Berry, Joy Keiko Asamen, Children and Television: Images in a Changing Socio-Cultural World (1993), p. 304. The Indian Multinational.

Poonia, ‎Virender S, Advertising Management (2010), p. 70. The lion leaps from strength to strength. Edward Collins Bursk, The world of business‎ (1962), p. 335. The place for TV hits. Tammy Karten, Marketer's Guide to Media (2001), p. 64. The snack that smiles back. Michael R. Solomon , Greg W. Marshall , Elnora W. Stuart, Marketing: Real People, Real Choices (7th Edition) (2010), p. 248. The way a sandwich should be. Thomas Riggs, Encyclopedia of Major Marketing Campaigns: Volume 2 (2006), p. 456. The world's local bank. Philip Kotler , Waldemar Pfoertsch, Ines Michi, B2B Brand Management (2006), p. 102. There is no spit in Cremo!

Cremo cigars by American Tobacco 1929 Radio campaign on the new Columbia Broadcasting Service (CBS); cited in Erik Barnouw , The Sponsor: Notes On a Modern Potentate, Oxford University Press, 1978, page 25, ISBN 0-19-502614-4 . Think outside the bun. Taco Bell 2001 Mark Burtman, Be the Least You Can Be: Getting the Most Out of Your Phentermine Based Weight Loss Program (2008), p. 22 Thousands of possibilities. Get yours. Linda G. Tucker, Lockstep and Dance: Images of Black Men in Popular Culture (2007), p. 77 Very funny. Dwain Neilson Esmond, Can You Hear Me Now?: Young Adult Devotional (2004), p. 140. When it absolutely, positively, has to be there overnight. 1982 Ally & Gargano Steve Cone, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History‎ (2008), p. 136. When you're at The Home Depot, you feel right at home.

Honey Parker, ‎Blaine Parker, Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen (2012), p. 32. Where a kid can be a kid. Lawrence V. Bolar, Eradicating the Saggy Pants Syndrome in America (2013), p. 11. Where the pets go. Margo Berman, ‎Robyn Blakeman, The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors (2009), p. 108. Who could ask for anything more? Ronald Lampman Watts, Canada: The State of the Federation, 1989 (1989), p. 195. With a name like Smuckers... it has to be good. Cynthia S. Smith, Step-by-step Advertising (1984), p. 74. You can do it. We can help. The Home Depot 2003 Larry D. Kelley, Donald W. Jugenheimer, Advertising Account Planning: Planning and Managing an IMC Campaign (2010), p. 126. You can't top the copper top.

Marcel Danesi, Why it Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys (2008), p. 104. You deserve a break today. 1971 Needham, Harper & Steers Steve Cone, Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History‎ (2008), p. 136. You got 30 minutes. Alok Kumar Rai, Customer Relationship Management: Concepts and Cases (2012), p. 229. You're in good hands with Allstate. Sidney J. Levy, Dennis W. Rook, Brands, Consumers, Symbols, & Research: Sidney J. Levy on Marketing (1999), p. 15. You've got a lot to live, and Pepsi's got a lot to give. 1969 BBDO Thomas Frank, The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism (1998), p. 179. You got peanut butter in my chocolate! You got chocolate in my peanut butter!

(Voiceover) Two great tastes that taste great together. Reese's Peanut Butter Cups 1970 Andrew Hargadon, How Breakthroughs Happen: The Surprising Truth about how Companies Innovate‎ (2003), p. 56; reported in part in Andrew F. Smith, Encyclopedia of Junk Food and Fast Food‎ (2006), p. 228 (specifying date and attributing authorship to Ogilvy & Mather ). You never get a second chance to make a first impression. 1980s Adapted from Harry Simmons, Successful Sales Management (1952), p. 127. sequences associated with the condition that the product claims to address.<ref>Thomas O'Guinn, ‎Chris Allen, ‎Richard J. Semenik, Advertising and Integrated Brand Promotion (2014), p. 210. The Home Depot TV Commercials - iSpot.tv The Home Depot TV Commercials View More The Home Depot ads tracked by iSpot.tv Sign up to track 223 nationally aired TV ad campaigns for The Home Depot .

In the past 30 days, The Home Depot has had 4,930 airings and earned a airing rank of #129 with a spend ranking of #194 as compared to all other advertisers. Competition for The Home Depot includes Lowe's , Lumber Liquidators , ACE Hardware , Empire Today , True Value Hardware and the other brands in the Retail Stores: Home Improvement industry. You can connect with The Home Depot on Facebook , Twitter and YouTube . Home Depot Coupons: Jan. 2017 Promo Codes + 3% Cashback It's free & takes 2 seconds Home Depot Cashback To maximize your savings while shopping Home Depot, customers may take advantage of cash back opportunities when completing an online purchase, and also buying qualifying items. Whenever a customer adds an item to the online shopping cart and follows through by making a product purchase and fully completing their order, they will receive cash back, even if they request to conveniently pick it up at the store located nearest to them. Even when a purchase is made using Home Depot's mobile website, a customer will enjoy cash back savings.

5 Things You Didn't Know About Home Depot The cutting station at Home Depot will make the first four cuts of wood for free, with varying price points (ranging from $0.15-$0.50) for each additional cut. Depending on the employee, politeness and patience often translates into extra cuts at no charge. Home Depot holds free DIY Workshops for adults and free Kids Workshop clinics at its stores, where children can build their first toolbox, birdhouse or planter. Home Depot was founded in 1978 The Home Depot has more than 2,200 stores The first two Home Depot stores were located in Atlanta, Georgia. Home Depot Review & Saving Guide When brilliant ideas and lightbulbs go off for your next do-it-yourself project to put all neighbors to shame, one of the largest and most well-known of retailers of home improvement and construction goods is ready to fulfill your every need. Home Depot operates more than 2,000 stores across the United States and in other locales such as Mexico, Canada, Puerto Rico, and even China.

Nowadays, professional builders to DIY homeowners often turn to the retailer to browse a wealth of competitively-priced products and services designed for tackling all sorts of projects – no matter how small or large the feat. From electric screwdriver sets to bamboo flooring, Home Depot has you covered on all angles when you're ready to build a house or simply paint a birdhouse for the front yard. In addition to a wide range of hardware, tools, lumber, large appliances, fixtures and products for outdoor maintenance, Home Depot also sells a great deal of plumbing- , electrical- and kitchen supplies. When compared to the typical Mom & Pop hardware store, Home Depot has been around for a relatively short period of time – established in 1979 when the owner of a small retailer called Homeco joined forces with a couple of businessmen to create a specialty retail store centered on offering a unique home improvement experience. The company's early focus zeroed in on the needs of the home builder and do-it-yourselfers with serious plans, but has since expanded their scope to include the occasional remodeler or novice handyman.

In addition to selling major brands such as Stanley, GE, Armstrong, Rust-Oleum, LG Electronics, Weber, Brinkman, and Whirlpool, Home Depot also supplies customers with a handful of products and brands available only at the retailer. As you browse their online site, you will find they sell an exclusive line of paint, roofing supplies, water heaters, power tools, outdoor furniture, cabinetry, and also their very own 'house brands' – like the assortment of Glacier Bay kitchen sinks, faucets and other goods used for redecorating a bathroom – such as dark cherry vanities to wood-trimmed mirrors. When shopping Home Depot online, it's easy to get lost in the seasonal sales and category highlights that might tempt you to shift project priorities, but there are a handful of ways to navigate the site and pinpoint the items you really need. For starters, you could Shop by Department to browse a wider selection of products and brands in separate categories that include Lawn & Garden, Electrical, Plumbing, Bath & Faucets, and Kitchen. For a more targeted pursuit, type keywords into the search bar, like 'hi-gloss paint,' 'blackout shades,' or 'Miracle-Gro plant food,' to locate more specific items.

Home Depot also has several online resources to help consumers save money, find coupons and deals (with their 'Savings Center'), locate rebates, explore 'Eco Options,' and gain inspiration through 'DIY Projects & Ideas.' While browsing Home Depot's online selection, you might find the same type of "warehouse style" theme as their brick-and-mortar stores. And although you can't physically attend a clinic or one of their free 'how-to' workshops online, you can still obtain the details regarding the latest events occurring at your nearest Home Depot. In the past, the company followed a 'You can do it, we can help' type of attitude as seen in their previous slogan, but now Home Depot concentrates on 'More saving. More doing' and a 'Let's do this' mindset by actively encouraging the regular Joe or Jane to tackle home improvement or remodeling projects more than ever before. Past customers have praised Home Depot on their vast selection of hardware and power tools, including their exclusive line of RYOBI goods that also offer an assortment of gardening equipment, such as electric lawn mowers, cordless trimmers, and leaf blowers.

The company has also made strides to shift from their reputation for providing customers with a more 'industrial' shopping experience, and now aims to cater to both the occasional shopper as well as someone looking for 'warehouse-style' inventory. For example, the Home Depot online hub breaks down into two separate entities: (1) a main site for everyone; and (2) a 'Pro Site' geared specifically towards professional contractors and builders. Outside of the world of home improvement and DIY projects, Home Depot also makes its mark within communities through the efforts of its Home Depot Foundation and by upholding several eco-friendly initiatives. In an effort to advocate for the environment, the company is known for establishing a label that promotes energy conservation and saving forests. The retailer is also one of the largest voices in the push to recycle fluorescent bulbs in the United States. Home Depot also offers plenty of ways for customers to save money online with seasonal sales, overstock deals, Special Buys of the Day, and Home Depot coupons. Customers can also save further by making purchases online, and then choosing to pick up select items at a local store for no added charge.

To increase the overall savings on your next deck stain or bow saw, don't forget to browse Giving Assistant's promo codes for Home Depot, where you not only benefit from additional shopping perks and discounts, but also get a chance to donate a meal and a portion of your cashback for a good cause. Home Depot Trending Video As part of the Home Depot Search for a Star promotion, the company called for music and video submissions where winners received an all-expense paid trip to Las Vegas to perform live at the annual store manager meeting. One of the most popular videos from this talent search was the 'Magical World of Depot (Home Depot Disney Parody)' featured here. How Home Depot Gives Back With endless contributions in money, time, labor and supplies that total millions of dollars, Home Depot has supported a number of causes through the actions of its Home Depot Foundation which was established in 2002. Including lending support to the City of Hope National Medical Center in California and encouraging healthy play for children through its joint-efforts with KaBOOM! (an organization centered on playground construction), Home Depot also gives back to the community in many different ways.

From flash floods to deadly tornadoes, the Foundation plays an active role in providing disaster relief and emergency support throughout the U.S.; and has also contributed $500,000 to the American Red Cross' Annual Disaster Giving Program to aid in their quick response to those in need. The outreach and compassion shown by Home Depot is observed all year-round, as seen in their SPRING into Service campaign, where volunteers plant edible gardens to provide fresh fruits and vegetables for thousands of homeless veterans living in transitional housing facilities. The company also fosters relationships with the public through numerous partnerships which include the likes of Habitat for Humanity, the American Legion, National Equity Fund, Volunteers of American, and Team Rubicon. They are also quite active in supporting the military (both active and veterans), as the retailer additionally provides members of the U.S. Military and their family with a 10% store discount. Home Depot associates also work towards improving communities through their Team Depot volunteer program, as they toil alongside nonprofit organizations to assist in projects that include rebuilding homeless shelters to seeing that a housing facility for a wounded warrior is move-in ready.

How to Redeem a Coupon Code at Home Depot After adding desired goods to your online 'shopping cart,' Home Depot coupons codes are redeemed during the checkout process, which is illustrated below: Select your desired method of shipping: Ship to Home or Free In-Store Pick Up (when available). Some items ship for free to your home when purchasing a qualifying amount. Click the '+' sign next to Promotion Code to enter your coupon code. Click 'Apply' to receive an estimated subtotal of your order. Select a payment option: Checkout with Paypal, or use one of the listed accepted methods of payment, such as Mastercard, Visa, or a Home Depot credit card. Registered users will sign in to complete their transaction, or opt to continue as a 'Guest.' Enter shipping address, and change shipping method (Expedited or Express) for an extra charge, if desired. Press 'Continue' to input payment details. Click 'Submit Order' to complete the transaction.

Home Depot Credit Card Home Depot has two primary types of branded credit cards: (1) Home Depot Consumer Credit Card: (geared towards homeowners looking to spend on repairing, enhancing or maintaining their homes), which has an interest rate that ranges from 17.99% to 26.99% APR. The Consumer Credit Card allows customers to enhance their purchasing power by taking advantage of special financing offers which might include options when buying riding mowers, water treatments, building materials, heating and air conditioning units, as well as various storewide and online opportunities to save. Typically, customers pay no interest on purchases of $299 or more when the credit card is paid in full within 6 months. Another consumer credit card option available through the retailer is the Home Depot Project Loan card, which comes with a fixed starting APR of 7.99%. With no annual fee, this card allows homeowners to finally get the kitchen upgrade or hardwood flooring of their dreams by offering affordable, fixed monthly payments stretched over 84 months; a 6-month purchasing window; and no penalty for prepayment.

(2) Home Depot Commercial Credit Card: Accommodating the needs of small-to-large businesses, there are three separate options for Home Depot commercial credit cards to consider: the Commercial Revolving Charge; Commercial Account (PROX); and the Business Rewards Mastercard, which allows businesses to redeem points towards Home Depot gift cards, travel incentives, and other items. Home Depot vs Lowes Comparison Home Depot is not alone in the business of supplying shoppers with the latest in home improvement products and services, and is often compared to Lowe's – another company related to the industry. A few observations made about the two companies include: Paint: Both Home Depot and Lowe's offer premium interior/exterior paints and colors with their own exclusive lines. Home Depot has been adding a splash of color to walls across America with innovative paint technology known for pushing the envelope. For example, their exclusive line of Behr paints, including the cutting-edge MARQUEE™ Paints and Primers, are made to cover in a single coat and offers 350 exclusive color palettes – from Essential Teal to Antique Pearl. In addition to paint, the Behr line also includes weatherproofing wood stains, decorative finishes, and products for concrete and masonry work.

Lowe's exclusive line of paint is called Valspar, which offers a selection of professional quality colors which include 'Ultra,' 'Signature,' QuikHide,' Duramax,' and 'Reserve Interior' options. Tools: What is a home improvement store without a wide range of tools to complete the smallest to largest of jobs? Both companies offer the typical hammer and screwdriver, as well as more advanced power tools, like circular saws and tool lines sold exclusively at both retailers. Home Depot is the only store to sell RYOBI tools, which accommodates both professionals and the typical DIYer. You'll find cordless drills, saws and combination tools, including the ONE+ 18-Volt Lithium-Ion All-in-1 DIY Combo Kit – a 12-piece set for the ambitious DIY'er that comes with a grinder, circular saw, impact driver, reciprocating saw, nailer, sander, and other items. The RYOBI line also includes tools for outdoor lawn care and maintenance, including trimmers, edgers, paint sprayers, chainsaws and leaf blowers, as well as the service parts required for proper upkeep.

Other items to consider sold under the RYOBI name are tile tools, paint tools, and outdoor power equipment, like gas pressure washers and gasoline-powered generators. As for Lowe's, the retailer carries an exclusive line called Kobalt, which includes hand tools, corded and cordless power tools, lawn and garden equipment, air tools, and items specifically made for mechanics – from stainless steel tool chests to storage cabinets. Appliances: Appliances play an important role in outfitting homes with shiny, stainless steel refrigerators to the allure of double oven electric ranges. Both Home Depot and Lowe's offer customers a wide selection of large and small appliances to choose from which include washers, dryers, countertop microwaves and stand mixers, like the illustriously colorful line of KitchenAid. While online shopping for your next top loading washing machine or upright vacuum cleaner, you can also purchase the Home Depot Protection Plan on most major appliances which entitles a customer replacement or refund for products valued over $300.

Appliance brands that you'll find at Home Depot include Electrolux, Frigidaire, Amana, Hotpoint, Whirlpool, Maytag, and a range of GE models that include the GE Café and GE Adora lines. Additionally, when purchasing most freestanding electric refrigerators, ranges, washers and dryers, Home Depot includes complimentary basic hook up alongside their free delivery and haul away services. Electric appliances are delivered, uncrated, set in place, leveled, and then connected to the closest power source. They will also test your installed appliance to make sure it works properly. Packing materials leave when the delivery man exits your home. Additional hookup services are also available according to area. Lowe's also keeps major appliance brands in stock, providing you with Whirlpool, Samsung, LG, Keurig, Frigidaire, GE, Electrolux, and Maytag models. Customers also enjoy free next-day delivery services on all major appliance purchases, such as refrigerators and electric ranges, and get their old models hauled away for free.

Exclusive Brands and Products: Beyond the RYOBI power tools and Behr premium paints found only at Home Depot, the store is also home to several other exclusive brands, which include Chem-Dry carpet- and upholstery cleaning; Rheem water heaters; Homelite outdoor and power tools; Thomasville cabinetry; as well as Martha Stewart Living outdoor furniture. The retailer also sells its own 'house brands,' such as Husky tools; HDX; Workforce tools, shelving and extension cords; and Hampton Bay ceiling fans, lighting and outdoor furnishings. You will also find a selection of brands and lines available exclusively at Lowe's that ranges from exclusive home décor and furnishings (allen+roth's area rugs, draperies, bathroom accessories) to AquaSource faucets. Cash Back Opportunities: When online-shopping at Home Depot, keep in mind that Giving Assistant pays customers up to 5% cash back, which certainly comes in handy when using a Home Depot Consumer Credit Card to pay for the transaction and enjoy no finance charges for 6 months. A Lowe's transaction through Giving Assistant pays up to 4% cash back, but also receives 5% off total purchases when a Lowe's credit card is used to make a purchase.

Home Depot Social Media Home Depot on Facebook : Become a Facebook follower of Home Depot to comment on or give a thumbs up to the latest informational videos, home improvement tips, and company-branded advertisements. Here is where you'll also get to keep up with the latest adventures of Team Depot, which spreads good by volunteering in communities across the U.S. Home Depot on Twitter : Interact, comment and learn about the latest tips and tricks to make home improvement projects much easier to tackle by following the company on Twitter. In addition to keeping abreast on the retailer's latest volunteer efforts, information about regional events is also shared here. Home Depot on Instagram : There's nothing like solid, inspirational visuals to get you closer to completing your next DIY project. Filled with colorful insight into seasonal favorites (like blooming flowers in the springtime) to a motivating look at what your laundry room could look like with new shelves, Home Depot's Instagram is where you'll find it.

Home Depot on Pinterest: The collection of home improvement-related Pins might help you settle on a new project or inspire you to repaint the bedroom with ideas separated into typical and not-so-common Board titles, such as 'Projects Using Pipe,' 'All About Paint,' 'Gifts for Cars and Drivers,' and 'All Things Orange.' Home Depot on Tumblr: With a strong focus on encouraging people to 'LetsDoThis,' Home Depot on Tumblr is a dream for those who love the color orange, or have a soft spot for the iconic orange multi-purpose Home Depot Homer Painter's Bucket. Home Depot on Google+: Follow the company on Google+ to stay in the loop on the latest in-store events, such as free Kids Workshops; gain inspiration for your next home improvement project; view how-to videos, like how to use a pressure washer; and gain access to informative resources, such as a convenient Mulch Calculator. Home Depot on YouTube: With the help of interior design bloggers and DIY pros, browse Home Depot's YouTube channel to see projects unfold before your very eyes. You'll be introduced to store products, such as items from the Home Decorators Collection that are featured in their 'Starts to Finishes' series of videos.

Channel uploads include convenient how-tos, Team Depot news, and their latest TV ads. Home Depot Corporate Office & Headquarters 2455 Paces Ferry Road The Emotional Trap The Emotional Trap comments, called-out Slowly, I’ve watched the advertising industry get very emotional. I’m not referring to their getting upset with the fact that their income is being squeezed by aggressive clients making them work more for less. What I mean is that in their work, rational reasons to buy are being replaced by emotional reasons to buy. I suspect that their argument for this approach is that emotional advertising gets more attention than advertising that presents a solid rationale for a purchase. Let me give you two examples: Once upon a time, Continental Airlines had a simple, rational reason to fly with them instead of their competitors. Their slogan: “More airline for the money.” They had plenty of support for this idea, and they still have. Then some agency that didn’t come up with that line changed it to “Work hard. Fly right.” What in the world does that mean? I suspect that their argument was something about how this was a more powerful emotional argument. That’s silly.

Lowe’s , a very successful challenger to Home Depot , had a brilliant rational argument for shopping at their stores. Their slogan: “Improving home improvement.” So what did they do? They replaced this concept with a more emotional slogan, “Let’s build something together.” More silliness. This kind of advertising is being produced all over the industry as clients are being sold on the concept that people have to love brands, not just buy them. I’m not saying that you shouldn’t have an artful or dramatic way to involve a prospect in your message. The current Wal-Mart advertising is a good example of this kind of work. Their advertising uses a tried and true “slice of life” commercial to dramatize the fact that the money you save will enable you to have more fun in life. Nicely done. But saving money is still the reason to shop at Wal-Mart–fun or no fun. All advertising and marketing has to supply that reason to buy your product instead of your competitor’s product. Sure, you can say that buying a $50,000 BMW or a $10,000 Rolex is an emotional purchase. Yes, these products are all about prestige or impressing your friends and neighbors.

But you still have to supply a rationale for that purchase. BMW is a driving machine. A Rolex takes a year to build. No one wants to admit to themselves that this purchase is all about prestige. Interestingly, some folk are finally beginning to weigh in on the more rational approach to selling. Mark Penn, in a new book called Microtrends, makes the point that “the rational side of people is far more powerful in many areas of life than the purely emotional side.” He should know, as he is widely regarded as the most perceptive pollster in American politics. He is also the worldwide CEO of Burson-Marsteller, a very large PR firm. But what really begins to undermine this emotional silliness is an important piece of research conducted by the digital video-recorder maker TiVo . They examined the commercial-viewing habits of some 20,000 TiVo-equipped households, including which ad campaigns are fast-forwarded past by the lowest percentage of viewers. The results, so far, weigh heavily in favor of rational arguments. Relevance outweighs creativity in TV commercials by a lot. The ads on the “least-fast-forwarded” list aren’t funny, they aren’t touching and they aren’t clever. In June, the No.

1 least fast-forwarded campaign was for the home gym brand Bowflex. Viewers looked at the good-looking people on those machines and said, “Maybe I can have a body like that.” A sculpted abdomen is one heck of a rationale for a machine like that. Other winners were for CORT furniture company, Dominican Republic tourism and Hooters Restaurant. Several even throw 1-800 numbers at the end of the commercial. Clearly, the moral of the story is: If you only have 30 seconds to state your case, skip the seduction and sell your heart out! With more than 40 years of experience in advertising and marketing, Jack Trout is the author of many marketing classics, including Positioning: The Battle For Your Mind, Marketing Warfare, The 22 Immutable Laws of Marketing, Differentiate or Die, Big Brands, Big Trouble and his latest, Trout on Strategy. He is president of marketing consultancy Trout & Partners and has consulted for such companies as AT&T, IBM, Southwest Airlines, Merck, Procter & Gamble and others. Recognized as one of the world’s foremost marketing strategists, Trout is the originator of “positioning” and other important concepts in marketing strategy.

Question: "More saving. More doing." is the current advertising slogan for what home improvement behemoth?
Answer: The Home Depot