Famous Advertising Slogan by Tesco Famous Slogan >>> Famous Advertising Slogan by Tesco Have fun remembering the famous advertising slogan used by the Tesco company as an aid to the advertising, publicity, promotion and marketing of their product. This famous advertising slogan is so well known that it has entered our everyday language and used as a quote or quotation. This famous and familiar advertising slogan is now seen as a clever saying and catchword used as a motto and catchphrase to identify the brand. This famous advertising slogan has been made even more popular and memorable by the addition of a catchy jingle - a great example of a celebrated ad slogan. The most famous and well-known of the advertising slogans are familiar when they are in the humorous and funny ad slogan category. Remember this famous advertising slogan?

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Billions are being spent on advertising around the world's biggest sporting event, most of it in the name of brand awareness. One way companies are trying to attract and retain our attention is through memorable corporate slogans. These catchphrases are designed to sum up the essence of a business in a way that will stick in the mind and trip off the tongue. Marketing professionals say a corporate slogan must be concise and distinctive, encapsulating a basic "promise" to a company's users. Set in stone People will judge companies against their slogans and will treat them harshly if they don't live up to it, according to Interbrand's Graham Hales. "This thing needs to be chiselled in concrete outside a firm's headquarters," he says. If it somehow expresses the big idea of an organisation, it can be very useful Robert Jones, Wolff Olins "As soon as a company does not substantiate this or fails to deliver against it, then they are on the road to ruin." Some are more sceptical about the power of a few words to excite people and to win their loyalty. Robert Jones, from brand experts Wolff Olins, says media-literate consumers rarely take claims about what firms stand for at face value.

"If it somehow expresses the big idea of an organisation, a slogan can be very useful," he says. "If it doesn't, consumers will see through it and discard it." To get a sense of what makes an effective slogan, Graham Hales and Robert Jones cast their critical eyes over some well-known examples. Simon Edwards, Cobra Beer's marketing director, lent a hand. PROBABLY THE BEST...IN THE WORLD (Carlsberg) Probably the best pub team... History: First used in the 1970s, the "probably the best" line has evolved in many different directions over the years. What is Carlsberg saying? Carlsberg drinkers are successful but enjoy laughing at themselves. Expert opinion: Carlsberg's slogan has resonated down the years, Graham Hales says, but has also put a bit of strain on the product.

"The contemporary ads - like probably the best flatmate - have taken the concept into new territory and taken the pressure off Carlsberg of terms of it being probably the best lager in the world." "That is a very difficult thing to claim or substantiate." Impact verdict: Still refreshing History: Tesco wants to help its customers save money Popularised by Prunella Scales in a series of 1990s ads, the slogan has been a footnote to Tesco's huge growth. What is Tesco saying? Tesco works hard for its customers, making their lives that bit easier in terms of cost and convenience. Expert opinion: Tesco has hit the mark, Simon Edwards believes. "It includes a promise but also gets across what the company is about and gives an indication of its character," he says. It also acts as a daily reminder of Tesco's roots and its purpose, he says.

"It serves as a good guide to Tesco staff that no matter how big the company is they need to think at the same level as every single person walking through the door." Impact verdict: Customer friendly SEE WHAT YOU CAN DO (02) Communication is crucial to 02 History: O2 adopted the phrase in 2002 after changing its name from BT Cellnet. What is 02 saying? O2 users are empowered by their phones and use them to do lots of different things. Phones are a symbol of their personal identity. Expert opinion: O2 is trying to redefine what people can do with their phones, Simon Edwards says, while hinting that it is different from its rivals. "There is less emphasis on being a mobile phone company and more on what you can do and create. "It is relevant and motivating. You are going to look at them and what they are offering differently." Impact verdict: Clear signal THE POWER OF DREAMS (Honda) Honda boss Takeo Fukui knows the power of slogans History: The slogan has been in use for a couple of years. What is Honda saying? Our drivers are concerned about performance but also look for other things in their choice of car.

They want to be taken on a journey and experience something different. Expert opinion: "The concept goes beyond the four wheels and badge of a car and reflects more closely on how and why they create cars," says an impressed Graham Hales. But it requires the firm to make mould-breaking vehicles. "They can't build standard commoditised cars," he adds. "There has to be a dreamlike quality to what they produce." Impact verdict: Road worthy McDonald's hired rock stars to promote its new slogan in 2003 History: Launched in 2003, the slogan was part of a plan to revitalize the business and show it was in tune with its customers. What is McDonald's saying? McDonald's restaurants are places for people to hang out and have fun. Our customers live full, healthy lives. Expert opinion: This one leaves Simon Edwards rather cold although he admits he is not a regular McDonald's customer. "Its aim is obviously to stress personal enjoyment although that doesn't really come through to me." However, he says the fast-food firm is right to try and challenge negative perceptions of itself. "If brands are to remain multinational they have to constantly look at what is expected to them." Impact verdict: Off the menu?

NEVER KNOWINGLY UNDERSOLD (John Lewis) Spedan Lewis helped coin the company's famous price promise History: Spedan Lewis adopted the price pledge - which commits the company to match the prices of local rivals on standard goods - in 1925. What is John Lewis saying? John Lewis offers good value and is honest and open in its relationship with shoppers. Expert opinion: This is strictly a price guarantee rather than an advertising slogan, although the business is closely identified with it. Robert Jones is intrigued by this but feels slightly uncomfortable. "It is a very peculiar phrase, very idiosyncratic. "I think John Lewis could have a more interesting slogan which reflects their special nature as an organisation." Impact verdict: Underselling itself? BE THE BEST (The British Army/Territorial Army) The slogan has been on the march since 1994 History: The slogan was first used in 1994. What is the Army saying? The Army can help you realise your potential and stand out from the crowd. Expert opinion: Robert Jones' initial reaction to this slogan is positive. "It has two meanings - it is both an invitation and a challenge," he says.

Despite warming to the idea, he is uncertain about the impact it has had. "It is striking but I don't think it has embedded itself in the national imagination." Impact verdict: Attention grabbing THE WORLD'S LOCAL BANK (HSBC) HSBC is conveying different messages about its size and attitude History: This first appeared in the 1990s. What is HSBC saying? We are big with branches all over the world but we know countries inside out and are sensitive to local customs. Expert opinion: With one of the world's largest advertising budgets, HSBC has spent millions on spreading this message across the globe. Yet, Robert Jones is not totally convinced about its value. "It sounds like a boardroom corporate strategy," he says. "It doesn't sound like an invitation to consumers. "There is no obvious reason why you should move your account to HSBC because it is the world's local bank." Impact verdict: Not yet a banker BECAUSE YOU'RE WORTH IT (L'Oreal) L'Oreal tweaked its well-known slogan two years ago History: The slogan succeeded the long-standing "because I'm worth it" tag in 2004 amid concerns that the former was too materialistic. What is L'Oreal saying?

Looking good and feeling great are the most important things in life. No-one should stint on their personal appearance. Expert opinion: Robert Jones is sceptical about this, while acknowledging that it is very catchy and endlessly repeatable. "It is just a verbal jingle. I don't think anybody really thinks that it means anything. "It does get under your skin but I don't think it communicates very much." Impact verdict: Is it worth it? DOES EXACTLY WHAT IT SAYS ON THE TIN (Ronseal) David Cameron is one of this slogan's many admirers History: First seen in 1994, this slogan for quick-drying varnish is the one against which all others are often judged. What is Ronseal saying? This product works, no questions asked. Expert opinion: "It encapsulates everything you need to know about the brand," says Graham Hales. "It works from a hidden truth about the DIY market - that a lot of people are blissfully confused - and helps demystify it. "The Ronseal promise is extremely valid and it works.

It has a fantastic clarity to it." Impact verdict: Still doing the job Tesco | Logopedia | Fandom powered by Wikia 1932–1949 1949–1960s This article or section lacks a former logo at the moment. You can help Logopedia by uploading it here . 1960s–1970 The familiar red Tesco logo was introduced in 1970. The logo was adapted in the 1980s, for the 'Todays Tesco' campaign. 1987–1995 In 1987, Tesco adopted a new logo, with a thinner typeface. A variation of this logo (stretched in width with a thin rectangular outline) was used in an advertising campaign, during the Queen Elizabeth II's Diamond Jubilee in June 2012 (see 'other logos' below). 1995–present Tesco's current look was introduced on December 13, 1995. [1] Slogan Add a photo to this gallery Other Logos In 1982, Tesco launched a campaign advertising its lowered prices.

It was called 'Checkout 82'. 'Checkout 83' followed in 1983. The Big Price Drop started in 2011 and was a focus by Tesco to cut the cost of everyday items. A retro style logo used by Tesco during the Queen Elizabeth II Diamond Jubilee advertising campaign, based on the 1987 logo. During the 2012 Christmas period a green party hat was added to the logo. Tesco re-introduced the 2012 Christmas logo for 2013, but with a slight change of colour to the dashes from blue to red. The Tesco Price Promise, introduced in 2013 match prices on branded and own-brand items with other major UK supermarkets. Tesco - every little helps - anagrams 'Tesco - every little helps' (by Jean using Anagram Genius ) (2003) (by Mick Tully using Anagram Genius ) (2002) Tell peers they cost vile.

(by jim muldoon by hand) (2009) (by Mick Tully using Anagram Genius ) (2007) Other related anagrams without their own page: "Shopping at Tesco Supermarkets" -> "Oh, super!

Taste Kenco, Mars, PG Tips!" (by Mick Tully using Anagram Genius ) (2003) (by Jean using Anagram Genius ) (2003) (by Mick Tully using Anagram Genius ) (2007) (by Mick Tully using Anagram Genius ) (2003) (by Mick Tully using Anagram Genius ) (2003) "Tesco Supermarket" -> "Supreme cork taste." (by Jean by hand) (by Stanley Accrington by hand) (2008) (by Tony Crafter using Anagram Genius ) (2005) (by Mick Tully using Anagram Genius ) (2008) (by Mick Tully using Anagram Genius ) (2008) "Insurance Company" -> "Manic conner : "Pay us!"" (by Joe Fathallah) "Car insurance" -> "Races can ruin." (by Joe Fathallah) (by Mick Tully using Anagram Genius ) (2003) (by Rick Rothstein using Anagram Genius ) (2002) See this page for more relating to tesco - every little helps

 tesco - every little helps - anagrams page and Archive © 1995-2009 William Tunstall-Pedoe Supermarkets and Their Slogans | The Socialist Party of Great Britain Supermarkets and Their Slogans Factory Farming Adulterating food for profit isn’t a new story.

'The Old Testament' first alerted its readers to it with the shrill warning that there is, ‘death in the pot!’ (II Kings chap.4, verse 40). At the turn of the twentieth century The New York Evening Post even penned an ode to it: Mary had a little lamb, And when she saw it sicken, She shipped it off to Packingtown, And now it's labelled chicken. David Cameron revealed his thoughts on the subject when he stated that it was a 'very shocking story, it's completely unacceptable. . . people will be very angry to find out they have been eating horse when they thought they were eating beef.’ So will those that sold it to them—the supermarkets. They’ve been caught out at their own game by their suppliers: horsemeat costs £300 per ton and beef £700 per ton. ‘Every little helps’ chirps the Tesco slogan, and your helpful cash brings in around £3+ billion in pre-tax profits per year for Tesco from a market share of 30 per cent. About £1 in every £10 spent in British shops ends up in Tescos’ tills.

Asda, Sainsbury’s and Morrisons share a further 47 per cent of the total market. With the UK grocery market worth more than £163 billion, the big four are engaged in a constant battle to out manoeuvre each other for a juicier helping of the profit pie. Sainsbury’s ask you to ‘try something new today’. That’s not too difficult giventhat almost 80 per cent of the food sold in supermarkets today didn’t exist 15 years ago. The majority of these new items are packaged junk food distinguished by their significant lack of nutrients thanks to the pioneering work of the food processors. Like many modern technologies, food processing was developed over the past two centuries to serve military needs: junk food is the lucrative spin-off. People didn’t suddenly demand spicy burgers or chicken nibbles. The market was created because cheap raw materials could be converted into much more expensive, and thus extremely profitable, items to be sold through supermarkets and other retail outlets. Fresh food has its pecuniary advantages too.

Researcher Tania Hurt-Newton revealed that the income derived from pineappleswas shared out in these ratios: 4 per cent was earned by the workers; the plantation owners pocketed 17 per cent; 38 per cent went to the multi-national traders; and the supermarkets scalped 41 per cent. A survey conducted by the NFU in 2002 discovered that abasket of food (eggs, milk, bread, tomatoes, beef, and apples) costing £37 in the supermarket returned just £11 to the farmers. Today it is less. Morrison’s slogan, ‘More of what matters’, will obviously include what in America is called ‘pink slime’, and in the UK the food industry calls ‘filler’. Pink slime is the scraps left after butchering that has been cleaned with ammonia. In 2012, ABC News claimed that of the ground beef sold in American supermarkets around 70 per cent was composed of pink slime. Filler is fat and collagen; derived from the ligaments and tendons of butchered carcasses. This is what bulks out mince meat. New EU rules want to limit this to 19 per cent fat and collagen.

But The Telegraph (3 February) revealed that, ‘Supermarkets will be able to sell minced meat containing more than 50 per cent “filler” under Government plans to avoid EU limits’. Similarly, the pressure by supermarkets to force down suppliers’ prices has driven manufacturers to concoct ever cheaper ingredients. Thus the BBC (28 February) can report that European meat suppliers are: ‘using a loophole in the law to sell a banned low quality material to UK sausage makers. Called desinewed meat . . . it’s retrieved from animal bones using low pressure water. Visually it is said to be similar to a fine mince, and closer to meat than the more liquid ‘mechanically separated meat’ (MSM) ‘slurry.’ US poultry meat and cattle exports reached almost $10 billion in 2011, and a total of 33.5 million head of cattle were slaughtered. A few novel ingredients were added to boost profits: around 80 per cent of all antibiotics sold in the U.S. are gobbled up by factory farming. Cows, poultry, fish and pigs are routinely dosed up by U.S producers.

In 1946 the food industry discovered that using antibiotics in livestock feed increased their growth by as much as 3 per cent. It also allowed livestock to be incarcerated in overcrowded and filthy conditions that under other circumstances would have spawned rates of disease and death that would have made it entirely unprofitable. The US Food and Drug Administration has finally acknowledged it as a, ‘mounting public health problem of global significance’ (inthesetimes.com). And a New England Journal of Medicine study found that ‘20 per cent of ground meat obtained in supermarkets contained salmonella. Of that 20 per cent contaminated with salmonella, 84 per cent was resistant to at least one form of antibiotic’ (pbs.org/). Asda’s slogan asks: ‘Why pay more?’ And why should they?The National Beef Association recently accused supermarkets of ‘short-sighted, price-led, purchasing tactics and a bullying culture.’ When you control around 86 per cent of the market you can use that buying power to put tremendous pressures on suppliers to deliver goods to you at extremely low prices under terms and agreements dictated by your monopoly of the market.

Unsurprisingly, those pressures are then exerted downwards on those that actually grow, pick, pack and deliver the food through low wages, long hours, and piss-poor conditions of work. The Telegraph(27 April 2008) disclosed one of the many tactics used by supermarkets, coined The Flaming Lamborghini. ‘Supermarkets ship in young, hungry graduates in their mid-20s. They send them to be trained to learn a particular buying strategy and then send them out to do battle with the suppliers. Pay is linked to performance. Squeeze another half penny out of the supplier and the buyer's pay will rise. . . Buyers' lives are often short-lived and they are shuttled from pet food to beer to toiletries. The goal is to ensure they never build up close relationships which might tempt them to treat suppliers more kindly. The Co-operative Group stands at number five in food retailing controlling 9 per cent of the UK market. Its slogan is: ‘Good with food’. The question is: good for whom?

Beginning with inputs like seeds, to fertilisers and agricultural machinery, to the processing, transportation, and finally the retailing of food, each area is now dominated by a handful of extremely powerful multinational corporations. Over the past 20 years, through a series of deals and corporate takeovers, names like Monsanto, Syngenta, Unilever, Diageo, Nestle, Kellogg’s, through to Sainsbury’s, Asda and Tesco have gained control of their respective market sectors, thereby escalating their profits to once unthought-of levels. This process is the embodiment of capitalism. Dynamic—fully tuned and optimised—generating a brimming pot for division amongst a faceless class of parasites. David Cameron considered that the horsemeat saga was a 'very shocking story’. A so-called ‘fraud’ in a global system built and maintained on fraud. Here’s another story: UNESCO acknowledges that there is ‘Abundant supplies of food for 100 per cent of humanity’. But over 16 million people are dying from starvation and 800 million are seriously malnourished, whilst billions live a hand to mouth existence - and all too often very little making it to the mouth.

This ‘other’ story will continue to run until a majority of us adopt the slogan: One World—One People. Only then will we gain control of what we produce. Guinness tops advertising slogans most commonly used in everyday life - Telegraph Retail and Consumer Guinness tops advertising slogans most commonly used in everyday life The Guinness slogan 'Good things come to those who wait' is the advertising slogan most commonly used in everyday life, a new survey shows. Tesco's 'Every little helps' slogan came second in the poll 11:55AM GMT 19 Dec 2008 More than 45 per cent of Britons regularly use the line from the Guinness commercials. Second in the poll of 2,000 is the Tesco motto 'Every little helps' heard in the adverts starring Jane Horrocks and Terry Wogan. Ronseal's 'It does exactly what it says on the tin' came third. Jonathan Bramley, managing director at media owner In Your Space, which carried out the poll, said: "Slogans are very powerful advertising tools which, if successful, can seamlessly stick in the British public's minds.

"All the slogans featured in the top ten are short, catchy phrases which not only identify products but are so memorable they have become part of everyday language. Related Articles 08 Sep 2013 "They are also some of the most iconic advertising campaigns the UK has ever seen." The 'I'm Lovin' It' catchphrase from the McDonalds adverts was fourth, followed by 'Wassssuuuuupppp?' from the classic Budweiser advert. The commercial, which featured a group of men shouting the phrase at each other on the phone, became a worldwide phenomenon with millions of people copying it. Nike's 'Just do it' was at number six, while British Telecom came seventh with 'It's good to talk.' 'They're grrrrreat', spoken by Kellogg's Tony the tiger in the Frosties advert came eighth, followed by the catchphrase used by mobile phone firm Orange, 'The future's bright, the future's Orange'. Carlsberg completed the top ten with it's advertising slogan, 'Probably the best in the world'.

A spokesman for In Your Space added: "It is amazing to see the impact that advertising has on our lives, even affecting the way we speak." Researchers also discovered that almost 80 per cent of Brits often find themselves using advertising slogans they have heard on television in everyday life. And they do their job as 37 per cent of people would be more likely to buy a product if it used a memorable or catchy tagline. The top ten advertising slogans used in everyday life: 1. Good things come to those who wait - Guinness 2. Every little helps - Tesco 3.It does exactly what it says on the tin - Ronseal 4.I'm lovin' it - McDonalds Tesco boss switches ad agency to help restore image | Reuters Thu Jan 15, 2015 | 12:36 PM GMT Tesco boss switches ad agency to help restore image 1/2 A Tesco supermarket is seen at dusk in an 'art deco' style building at Perivale in west London, January 6, 2015. Reuters/Toby Melville + 2/2 Tesco Plc.

CEO Dave Lewis arrives for Tesco's interim results announcement in London October 23, 2014. Reuters/Suzanne Plunkett + LONDON The new boss of British supermarket Tesco (TSCO.L) has drafted in BBH, an advertising agency behind a series of high profile campaigns, to rebuild its brand after an accounting scandal added to its image problems. Bartle Bogle Hegarty is an award-winning British agency owned by France's Publicis (PUBP.PA) which has worked for consumer brands including Audi, Levi Strauss, British Airways and Johnnie Walker. Tesco's new chief executive Dave Lewis, a marketing expert who worked for consumer goods group Unilever (ULVR.L) for 27 years, said he had appointed BBH and consultants Blue Rubicon to help management turn around the firm's reputation. "Both businesses will play a central role as Tesco reconnects with customers and rebuilds trust in the brand in the coming years," Lewis said in a statement.

Lewis knows both companies from his time at Unilever, with BBH behind the "Lynx Effect" adverts for its deodorant brand as well as campaigns for Omo and Surf detergents and Vaseline ointment. Other notable BBH campaigns include creating the "Vorsprung durch Technik" (Progress Through Technology) catchphrase to help sell Audi cars. Marketing experts have speculated that Lewis might ditch Tesco's dated red-and-blue logo and its "Every Little Helps" slogan used since 1992 that has been twisted of late to mock the struggling retailer. Tesco announced plans last week to slash costs, close stores and sell assets to fund lower prices and mend its finances, as Britain's largest supermarket chain fights to win back customers lost to German discounters Aldi and Lidl. A 263 million pound accounting scandal has added to the sense of crisis at the company. According to marketing consultancy Interbrand, the value of the Tesco brand fell 16 percent last year to $9 billion, leaving it behind France's Carrefour (CARR.PA) as Europe's most valuable supermarket name.

Lewis said Blue Rubicon was a proven adviser to boards on corporate and brand turnarounds and would lead on reputation strategy. It has won awards for work with brands from Coca-Cola to Tesco's rival Sainsbury's (SBRY.L). Tesco is ending its relationship with ad agency Wieden+Kennedy, which had been its lead creative and strategic agency since 2012. Its financial public relations adviser, Brunswick, would retain its role. (Reporting by Neil Maidment and Emma Thomasson; editing by Kate Holton and Keith Weir) ADVERTISEMENT 30 of the Best Advertising Slogans - Superdream 30 of the Best Advertising Slogans Advertising Posted Friday, 4th January, 2013 30 of the Best Advertising Slogans The secret to a winning advertising campaign often lies with a great slogan. It is these catchphrases and straplines that your customers remember. In fact, some of the best are used in normal conversation every day. A great advertising slogan does more than get people talking about your brand though – it brings it to life. Here are 30 of our favourites for your inspiration: 1.

McDonalds – “I’m Lovin’ It” Simple, effective, and so successful Justin Timberlake released it as a song . The “I’m Lovin’ It” slogan is one of McDonalds’ most popular and long standing advertising straplines. It ties in really well with the company’s brand values, and sticks in peoples’ minds. Coupled with their signature advert style, this helps create a winning campaign every time. 2. KFC – “Finger Lickin’ Good” Much like its Fast Food rival, KFC’s long standing advert slogan reflects the company’s values. “Finger Lickin’ Good” tells the audience that the chicken tastes great. This is exactly what you want from a fast food restaurant. 3. Subway – “Eat Fresh” Subway has been really clever with its strapline. Fast food is notoriously bad for you, so in a bid to position themselves as more ‘healthy’, this tagline was born. The “Eat Fresh” slogan lets audiences know their sandwiches – and the fillings – are always fresh and freshly prepared. Coupled with the yellow and green branding, this was a really smart move. 4.

Kit Kat – “Have a Break, Have a Kit Kat” A lunch box favourite of kids (and Superdreamers!), the iconic Kit Kat slogan is one that has stood the test of time. Used in both printed and television adverts, the “Have a Break…” tagline reflects how quick and easy the wafer bar is to eat. It is simple, and easy to remember – much like the company’s red and white branding. 5. Heinz – “Beanz Meanz Heinz” “Beanz Meanz Heniz” has often been voted the best advertising slogan, and it is easy to see why. Not only does it mention the brand name, and keep things short and sweet; it plays on the brand name and the product. The tagline tells audiences if they want baked beans, their best choice is the Heinz brand. 6. Skittles – “Taste the Rainbow” Skittles have used their “Taste the Rainbow” since 1994. This simple slogan works because it perfectly reflects the product. The sweets themselves feature a variety of colours – a rainbow. This tagline ties in with the company branding, which features a rainbow on the sweets packaging. 7. Rice Krispies – “Snap!

Crackle! Pop!” Snap, Crackle and Pop have been synonymous with the Rice Krispies brand since the 1930’s. And as well as being great mascots, the onomatopoeic gnomes make for a great and long lasting slogan. The cereal is said to make a “snap, crackle, pop” noise when milk is added. And even if it didn’t this campaign has been hugely effective for Kelloggs. 8. Kelloggs Frosties – “They’re GR-R-R-reat” Tony the Tiger has been the Frosties mascot since the very beginning, and he is famous for uttering the elongated catchphrase “They’re Gr-r-r-reat!”. This ad slogan works because it appeals to the brand’s target audience of children, and shows that breakfast can be delicious. A lifespan of over 50 years shows just how effective it is. 9. Dr Pepper – “What’s the Worst That Could Happen?” Introduced in 2009, the “What’s the Worst That Could Happen?” campaign was a great success for soft drink Dr Pepper. The catchy song that featured on the adverts and the humour they used helped make them memorable and effective.

Dr Pepper knew its brand, and knew its audience. That’s why this campaign worked so well. 10. Red Bull – “It Gives You Wiiiings!” Red Bull has used the metaphor “It Gives You Wings” as its slogan for many years. The reason this advert has worked – and lasted so long – is because it is clever. It tells the audience that the drink really will give you an energy boost. The ad slogan is a great example of marketing at its best. 11. Typhoo – “You Only Get an ‘OO’ With Typhoo” Tea brand, Typhoo have featured a number of slogans in their advertising over the years. One though, sticks in people’s minds and is still being used today. “You Only Get an ‘OO’ With Typhoo” represents how relaxing and enjoyable a good cup of tea is. 12. Carlsberg – “Probably the Best Beer in the World” Carlsberg beer is another brand that knows its audience inside and out. With adverts geared towards males, the “Probably the Best Beer in the World” slogan works.

Coupled with clever advertising and an interesting use of words – “probably” isn’t 100% definite and still implies choice – Carlsberg’s adverts are always a huge hit. 13. Tesco – “Every Little Helps” Supermarket Tesco are famed for their low prices, and their huge stock list. Their main ad strapline “Every Little Helps” perfectly reflects this, and has been used in printed and television marketing for many years. Again, this three word tagline is one of the most memorable and effective. 14. John Lewis – “Never Knowingly Undersold” Department store John Lewis is known for its high quality and high standards. That’s why the tagline “Never Knowingly Undersold” works so well. It tells prospective customers that they can trust the store, and will always get the best product and service. This is a simple and subtle way of bringing brand guidelines into the slogan. 15. Maybelline – “Maybe She’s Born With It, Maybe It’s Maybelline” Cosmetic brands always have really memorable slogans and adverts, and Maybelline is no different. The “Maybe She’s Born With It…” campaign is promoting natural beauty.

It tells women that their products will help them enhance this beauty. Glossy adverts and whimsical backdrops all add to this allusion of perfection. 16. L’Oreal – “Because You’re Worth It” Another cosmetics brand making women feel fabulous is L’Oreal. The “Because You’re Worth It” campaign has been used for many years now and it works. It tells the audience that they deserve to treat themselves and make the best of themselves. Recently, adverts have featured the slogan “Because We’re Worth It”. This helps women feel the same as the celebrities endorsing the products. 17. Max Factor – “The Make Up of Make Up Artists” Max Factor is a higher end brand of makeup than the aforementioned. This is reflected in the advertising slogan. By telling women this is the brand makeup artists use, Max Factor instantly becomes a brand that can make a difference. This clever marketing strategy is carried through in the television adverts, to reinforce the slogan. 18. De Beers – “A Diamond is Forever” Coined in 1947, the De Beers tagline has often been named one of the best ever. Those four simple words perfectly reflected the high end nature of the product and the company.

It was a metaphor for everlasting love; telling audiences that buying these gems would cement their relationship forever. 19. Nike – “Just Do It” Nike’s “Just Do It” advertising slogan is probably one of the most famous in the world. First introduced in 1988, the infamous tagline has featured on all of the brand’s advertising since. It reflects the ‘no nonsense’ approach the brand has to its products. It also encourages audiences to get out there, and get active. 20. HSBC – “The World’s Local Bank” In a move to unite its global operations, HSBC announced in 1999 that they would use one, universal logo. This move was further cemented with the introduction of their latest advertising slogan. The “Local Bank” tagline promotes trust; something which the banks certainly need to promote at the moment. 21. Ronseal – “It Does Exactly What it Says on the Tin” DIY is often seen as stressful and complicated. To counter this, Ronseal introduced their key strapline to show just how ‘no nonsense’ and simple it can be. This perfectly appeals to their target market, and helps keep the branding simple. 22.

Energizer – “It Keeps Going, and Going, and Going…” Energizer looks to be positioning itself as the leader in the long lasting battery market with their latest advert tagline. Coupled with their bunny mascot who is running errands, the strapline tells audiences exactly why they should purchase from this brand. 23. MasterCard – “For Everything Else, There’s MasterCard” MasterCard’s clever slogan tells audiences that it can be used for everything. Simple, powerful, and effective; this advertising tagline appeals to shoppers of all kinds. This is a clever move by the brand. Rather than targeting one niche, they cleverly appeal to everyone with one simple strapline. 24. Audi – “Vorsprung durch Technik” Audi’s infamous slogan – roughly translated as “advancement through technology” – is another that has been recognised as one of the greats. It perfectly reflects the high end nature of the car, and tells customers that they will always receive the best vehicle. It also helps position Audi as being at the forefront of technological advances, and passing these on to their customers. 25. Jaguar – “Grace, Space, Pace” Another three word slogan – can you see a pattern?!

– that perfectly encompasses a brand and its values. This advert tagline tells audiences exactly what to expect from a Jaguar car. By using three powerful adjectives associated with high quality, this phrase helps to reinforce the brand values and encourage people to make a purchase. 26. Zurich – “Because Change Happens” Insurance company, Zurich, has cleverly used their tagline to tell audiences why they should be insured by them. The company is telling its audience that, when they need them, they will be there – just as long as they have insurance. It is simple, powerful, and perfectly reflective of the product. 27. Panasonic – “Ideas for Life” Electrical retailer Panasonic’s advertising tagline encompasses everything they are about. “Ideas for Life” tells the audience that whatever they need, a Panasonic product is the perfect choice. Again, this is strong slogan that works for the company and its product. 28. Google – “Don’t be Evil” Search engine giant, Google has a slogan but it is a little less well known. Their “Don’t be Evil” tagline was to promote ‘white hat’ SEO (search engine optimisation) techniques.

However, there has been some debate as to whether it is still relevant. 29. Apple – “Think Different” Apple is known for pushing the boundaries of technology, and always coming up with new and exciting ideas. That’s why the “Think Different” tagline works so well for them. It tells customers that they are buying into a lifestyle and are at the forefront of technology. 30. Superdream – “Dream Bigger” Finally on the list is us! Our tagline “Dream Bigger” reflects exactly what we’re about. We dare to think outside the box and produce creative designs that wow your customers and tell your brand story. No task is too big, and we’re always looking for new and exciting projects to embark on. Get the latest on our quest to defeat normal. Email*

Question: What is Tesco's main advertising slogan?
Answer: Every Little Helps