Pepsodent Toothpaste Classic TV Commerial (1948) - YouTube Pepsodent Toothpaste Classic TV Commerial (1948) Want to watch this again later? Sign in to add this video to a playlist. Need to report the video? Sign in to report inappropriate content. The interactive transcript could not be loaded. Loading... Rating is available when the video has been rented. This feature is not available right now. Please try again later. Uploaded on Apr 20, 2011 Early Pepsodent Toothpaste spot. Now with I.M.P. and Irium for tooth decay. "You'll wonder where the yellow went when you brush your teeth with Pepsodent". View tens of thousands more vintage ads at Category 'You'll wonder where the yellow went when you brush your teeth with Pepsodent' - the meaning and origin of this phrase Famous Last Words Browse phrases beginning with: You'll wonder where the yellow went when you brush your teeth with Pepsodent more like this...

Parts of the body Origin An early TV advertising slogan for Pepsodent toothpaste, in use in the USA and UK from the late 1940s to 1960s. The product purported to contain a product called I.M.P. which, it was claimed, 'cleans the stains and film away' and Irium, which 'fights tooth decay'. It would be difficult to get away with such claims in today's more regulated media environment. The mysterious I.M.P. wasn't specified and Irium was pure invention - there's no such chemical. The product's manufacturers ran a television advertising campaign for 'New Formula Pepsodent', featuring the 'You'll wonder where the yellow went' jingle from 1948 onwards. By the 1950s the company appeared to lose faith with the slogan and they ran a newspaper competition in 1956 in the USA for readers to write a new jingle. They must have been serious as the prizes included a 10-day all-expenses air trip for two, two Jaguar XK-140 sports cars and two mink coats. They needed have bothered.

The line is still well-remembered by many and is probably the only reason that the product's name is still known. Pepsodent is still on the market (2006). The History of Pepsodent Toothpaste | Intelligent Dental The History of Pepsodent Toothpaste Leave a reply Pepsodent: the beginning Pepsodent was a popular brand of toothpaste back in the mid-20th century. It was probably introduced in the earlier parts of the 20th century as a dentrifice in powder form, but eventually took on the recent-day paste form. Pepsodent was owned by the company Unilever, a British and Dutch company that sells an assortment of consumer products throughout the world, and was advertised through commercials and ads to be able to fight tooth decay and whiten teeth . Its most popular slogan was the catchy phrase, “you’ll wonder where the yellow went, when you brush your teeth with Pepsodent”, as evident in the youtube video below.

Pepsodent was well-known for its minty flavor derived from sassafras, and was claimed to contain the key ingredients: Irium is actually sodium lauryl sulphate, a type of surfactant (detergent) that is commonly found in toothpastes nowadays. Lauryl sulphates help to clean teeth and provide foam that helps to carry away debris. It also has antibacterial properties and can penetrate and dissolve plaque. The other ingredient, “I.M.P” was purpoted to whiten teeth. What its letters individually stand for remains unknown. RETRO Pepsodent Toothpaste Commercial – 1950s The glory days Pepsodent was alleged to struggle through the late 1920’s, at which time it began sponsoring radio programs. For example, in 1929, it became the primary sponsor of the popular “Amos `n Andy” radio program.

Then in 1938, Charles Chuck Luckman (then known as “Boy Wonder of American Business”, and was named president of the Pepsodent toothpaste company in 1939 at the age of thirty; he later became president of Level Brothers) managed to persuade Bob Hope to promote the toothpaste in his show, “The Bob Hope Pepsodent Show”. This led to remarklable increase in name recognition. In the 1940’s, Pepsodent was so popular that Rodgers and Hammerstein included a reference to it in their long-running 1949 hit musical “South Pacific”, when the Seabees sing about the native woman Bloody Mary: Bloody Mary’s chewing betel nuts And she don’t use Pepsodent. It’s also referenced in some versions of Cole Proter’s song “You’re The Top”: You’re an old Dutch master, you’re Mrs. Astor, You’re Pepsodent One of the great memories of Pepsodent is from an old Mad Magazine 50 or 60 years ago.

It had a cartoon (realistic) of Leonardo Di Vinci looking at his easel, sitting in front of the Mona Lisa thinking, “I wonder where the yellow went?” Among the tubes of paint is a tube of Pepsodent. Another popular Pepsodent advertisement was an oversized neon sign projecting a girl on a swing that hung in New York in Times Square in the 1930s. The larger-than-life advertising sign was so successful, it was depicted again in the 2005 remake of the movie “King Kong.” Commercial ad for Pepsodent in the 1950's The decline of Pepsodent In the 1960’s when people became aware of the role of fluoride in fighting cavity, Pepsodent failed to incorporate fluoride into their toothpaste, which resulted in other competing toothpaste companies taking the front seat in the toothpaste industry, such as Colgate and Crest and Gleem. Pepsodent’s sales greatly dwindled. An Ad Age survey done around the turn of the 21st century of the U.S. toothpaste market found Colgate and Crest varieties at the top, sharing 60 percent of the market.

Pepsodent was placed 10th, with 1 percent of the market, even though it was usually sold as a “value brand,” meaning it is a lot cheaper than the bigger brands. Despite efforts in changing the ingredients and improving the toothpaste, the brand Pepsodent never rebounded from the wane in sales. Recent days In 2003, household-manufacturing company Church & Dwight purchased the Pepsodent brand rights in the United States from Unilever. Unilever still holds the rights to Pepsodent, where it is sold outside the U.S. Church & Dwight also holds the rights to such toothpaste brands as Aim, Arm & Hammer, Close-Up and Mentadent. This change of ownership eventually led to addition of fluoride to the toothpaste. The company’s new marketing strategy was retro packaging, retro flavor, modern levels of fluoride content and low price. They offer two versions of Pepsodent; one with the original flavor, as some consumers like the minty flavor it had in its glory days, and another with enhanced whitening ingredients.

Both versions, according to Church & Dwight, feature a “proven cavity-fighting formula” that aids in the removal of plaque and promotes strong enamel and healthy gums as well as tartar control. The American Dental Association recommends brushing your teeth at least twice a day with a fluoride toothpaste that bears the ADA’s Seal of Acceptance. Church & Dwight’s Aim Cavity Protection Toothpaste and Arm & Hammer Dental Care Advance Cleaning Mint Toothpaste with Baking Soda bear the ADA seal of acceptance. However, as of July 2010, Pepsodent toothpaste, despite its staying power over the decades, did not. Change of Subject: Whiter days ahead for Pepsodent? Whiter days ahead for Pepsodent? I wondered where the flavor went When I brushed my teeth with Pepsodent That was several years ago. I bought about 10 tubes of Pepsodent toothpaste at an impressive markdown -- had always kind of liked the taste -- then threw them all away after discovering that, somewhere along the line, someone (perhaps the guy who concocted the disastrous "new" Coca-Cola) had decided to fiddle with the formula.

Recently, though, I saw Pepsodent on display at the store in a retro-style box featuring the bold, blue letters "Original Flavor." (pictured here) Bought it. Tried it. Liked it. Pepsodent is back! It started as a tooth powder "about 100 years ago" according to Bruce Tetreault, brand manager for Church and Dwight Co., which bought Pepsodent from Unilever in 2003. Tetreault didn't know much about the history, but news archives and other online sources suggest it was a moribund dentifrice in the 1920s until, in 1929, it became the primary sponsor of the popular "Amos `n Andy" radio program. Then in 1938 put its name on "The Bob Hope Pepsodent Show." It became a huge seller -- see a TV commercial with the famous slogan, "You'll wonder where the yellow went / When you brush your teeth with Pepsodent" jingle by clicking here . But, Tetreault said, the manufacturers were caught napping by the flouride revolution of the 1960s.

When Crest, Colgate and others added the cavity preventing compound, they left ol' Pepsodent behind. An Ad Age survey seven years ago of the then $1.3 billion annual U.S. toothpaste market found Colgate and Crest varieites at the top, sharing 60 percent of the market. Pepsodent was 10th, with 1 percent of the market, even though it was usually sold as a "value brand," meaning lots cheaper than the bigger brands. When Church and Dwight bought Pepsodent and tried to modernize the product, "maybe we messed up a little," said Tetreault (pictured-- the old "new" Pepsodent box and tube). The company's new marketing strategy -- retro packaging, retro flavor, modern levels of flouride content and low price point -- "allows Pepsodent to go back and talk about what it is," he said. What it is is my toothpaste again.

Posted at 12:01:58 PM Pepsodent Toothpaste Commercial "Suzy Q" circa 1956 Unilever; Cartoon Animation - YouTube Pepsodent Toothpaste Commercial "Suzy Q" circa 1956 Unilever; Cartoon Animation Want to watch this again later? Sign in to add this video to a playlist. Need to report the video? Sign in to report inappropriate content. The interactive transcript could not be loaded. Loading... Rating is available when the video has been rented. This feature is not available right now. Please try again later. Published on Aug 9, 2013 Late '50's Pepsodent commercial cartoon featuring a pair of dwufuses pursuing a girl named Suzy Q. NEW VERSION with improved video & sound: Public domain film from the Prelinger Archives, slightly cropped to remove uneven edges, with the aspect ratio corrected, and mild video noise reduction applied. The soundtrack was also processed with volume normalization, noise reduction, clipping reduction, and/or equalization (the resulting sound, though not perfect, is far less noisy than the original).

Pepsodent is a brand of toothpaste with a minty flavour derived from sassafras. The brand is owned by Unilever, but in 2003 the rights to the brand in the United States and Canada were bought by Church & Dwight. The history of Pepsodent goes back at least to the 1920s. It was advertised for its purported properties fighting tooth decay, attributed in advertisements to the supposed ingredient Irium. Irium is another word for sodium lauryl sulfate, an inexpensive ionic surfactant. However, in a 1994 speech, then-FCC chairman Reed Hundt claimed that the "Irium" mentioned in Pepsodent advertisements "didn't exist". Another ingredient, "I.M.P.", which stood for "Insoluble Meta-Phosphate", was purported to whiten teeth.

Its best-known slogan was "You'll wonder where the yellow went / when you brush your teeth with Pepsodent!" British comedian Jasper Carrott referred to the slogan in one of his stand-up routines, saying "On your tongue - that's where the yellow went!" Pepsodent was a very popular brand before the mid-1950s, but its makers were slow to add fluoride to its formula to counter the rise of other highly promoted brands such as Crest and Gleem toothpaste by Procter & Gamble, and Colgate's eponymous product; sales of Pepsodent plummeted. Today Pepsodent is a "value brand" marketed primarily in discount stores and retails for roughly half the price of similarly-sized tubes of Crest or of Colgate. In the 1930s a massive animated neon advertising sign, featuring a young girl on a swing, hung on a building in Times Square in New York City. This ad was re-created for the climax of the 2005 film King Kong.

The product was discontinued in South Africa in 1974 but was revived in 1976 with a new ad slogan "Gets Your Teeth Their Whitest" featuring celebrity endorsers Rita Moreno, Steve Lawrence, and others. The popular slogan was also changed in South Africa to "You'll wonder where the dullness went / when you polish your teeth with Pepsodent". Pepsodent is still sold as a Unilever property in all markets except the United States and Canada. In Vietnam Pepsodent is called P/S. In popular culture Pepsodent sponsored a radio program entitled The Pepsodent Show Starring Bob Hope that began airing in 1938 and ran for approximately 10 years on NBC. The show featured Bob Hope and his cast of regular characters such as Jerry Colonna, Barbara Jo Allen as Vera Vague, Frances Langford, and Skinnay Ennis. Famous Hollywood guest stars such as Cary Grant, Orson Welles, Judy Garland, Bette Davis, Humphrey Bogart, Paulette Goddard, Dorothy Lamour, Rita Hayworth, Penny Singleton, Arthur Lake, Basil Rathbone, Gary Cooper, Veronica Lake, Ginger Rogers, Edward G.

Robinson, Hedda Hopper, and many more would be on hand to trade comedic barbs with Hope. The show was the first radio program to broadcast live from the Hollywood Canteen on October 13, 1942, and soon the show was playing live to U.S. troops during World War II, even including some of the soldiers in the show. Bloody Mary's chewing betel nuts And she don't use Pepsodent. It's also referenced in some versions of Cole Porter's song You're The Top: You're an old Dutch master, you're Mrs. Astor, You're Pepsodent One of the great memories of Pepsodent is from an old Mad Magazine 50 or 60 years ago. It had a cartoon (realistic) of Leonardo da Vinci looking at his easel, sitting in front of the Mona Lisa thinking, "I wonder where the yellow went?" Among the tubes of paint is a tube of Pepsodent...

Category Pepsodent (Brand) ,Pepsodent (Brand) Photos, Pepsodent (Brand) Wallpapers, Pepsodent (Brand) Videos, Pics See more About Pepsodent (Brand) Pepsodent is a brand of toothpaste with a wintergreen flavor. It was formerly owned by Unilever (but, since 2003, by Church and Dwight in USA). It was advertised for its purported properties fighting tooth decay, attributed in advertisements to the supposed ingredient Irium. Irium is another word for sodium lauryl sulfate, an inexpensive ionic surfactant[1]. However, in a 1994 speech, then-FCC chairman Reed Hundt claimed that the \"Irium\" mentioned in Pepsodent advertisements \"didn\t exist\".[2] Another ingredient, \"I.M.P.\" was purported to whiten teeth.

Its best-known slogan was “You\ll wonder where the yellow went / when you brush your teeth with Pepsodent!” British comedian Jasper Carrott referred to the slogan in one of his stand-up routines, saying “On your tongue - that\s where the yellow went!” Pepsodent was a very popular brand before the mid \50s, but its makers Top 10 TV Jingles from the 1950's Brylcreem “A little dab’ll do ya” A now famous brand of hair styling products, this jingle was developed for the first time Brylcreem was advertised on TV. While later advertisements used slight variations of the tune, this original jingle still remains the most well known. Campbell’s Soup “Have you had your soup today?” Another timeless classic created by Energy BBDO , the Campbell’s jingle has been used in their commercials for decades. In fact, the company made their famed jingle the center point to a campaign run in 2000. Jell-O Instant Pudding “It’s never too late to make dessert…” Were you a fan of jello when you were a kid?

Jello instant pudding used to be one of the go-to desserts for American families in the 50’s, and who could resist with a memorable jingle like this one. Chevrolet General Motors “See the USA in your Chevrolet” This classic jingle was originally written by Leo Corday and Leon Carr of the American Society of Composers, Authors and Publishers ( ASCAP ) for the Chevrolet division of General Motors Corporation. Throughout the 50’s, this jingle was song by Dinah Shore during her own TV show, and it became a signature song of hers. Pillsbury (1957) “Nothing says lovin’ like somethin’ from the oven” If you happen to have been born a member of the baby boomer generation, then you’ll probably remember this old jingle from your childhood. With this song, Pillsbury introduced America to the advertising slogan that would become a family staple for decades. Winston Cigarettes (1954) “Winston tastes good like a cigarette should” With this jingle, Winston Cigarettes created an enduring slogan that appeared in everything from television advertisements to magazines and radio. To this day, it remains one of the most widely recognized tobacco advertising campaigns.

Pepsodent Toothpaste (1953) “You’ll wonder where the yellow went when you brush your teeth with Pepsodent” This jingle was written to help advertise the brand’s claims that it’s toothpaste could help fight off tooth decay. Even though Pepsodent eventually held a competition for a new jingle, this early version still remains the most well-remembered. Roto-Rooter (1956) “Away go troubles down the drain” This timeless jingle was originally created for Roto-Rooter plumbing company in 1954, and it has become one of the longest running musical jingles in history! The resonant bass voice that you may remember from the original belongs to Tom Fouts, otherwise remembered for Captain Stubby and the Buccaneers. Kellogg’s Rice Krispies “Snap, Crackle, Pop” Doubtless, you have seen one of the commercials with the three iconic cereal gnomes (Snap, Crackle, and Pop). For the better part of a century, the trio have been singing this jingle, and to this day, those three words are synonymous with Rice Krispies cereal.

Hopefully you enjoyed this nostalgic little trip down memory lane (we apologize for any tunes that may be stuck in your head for the next couple days). The 50’s provided an essential foundation for television jingles, and in our next post, we will explore some of the most influential jingles from the 60’s! Recent Posts UK television adverts 1955-1985 We want the red stripes … But that’s all right! As you can see, Aquafresh has all three, Three-in-one protection for your family! Voiceover: The red stripe helps fight plaque and protects gums, the white stripe has fluoride to fight decay, and there’s a blue stripe for fresh breath. That’s why Aquafresh gives all three … Three-in-one protection for your family. Tune: Three Little Fishes Promise her anything, but give her Arpège. Astral moisturising cream To cherish, to care for your skin. Aviance I’ve been sweet and I’ve been good, I’ve had a whole long day of motherhood, But I’m going to have an Aviance night, Yes, I’m going to have an Aviance night!

Avon (1): 1960s The best thing a lady puts on! Avon (2): 1970s Made with perfume worth nine guineas an ounce! Camay soap (3): 1970 She (antiques shop assistant): Careful, that’s very valuable. He: It’s real porcelain isn’t it? So smooth and delicate — It’s beautiful, like erm — like your complexion. She: Oh, do you think so? He: Yes! She: Like porcelain! Voice-over: It must be Camay with moisturising cream — A lather so creamy you’d think it came from a jar. Camay helps keep skin smooth. She: Anything else? Voice-over: To help keep a complexion as smooth as porcelain use Camay. Camay soap (4) You are in a beauty contest every day of your life! Camay soap (5): 1974 Creamy Camay: Soft lather, soft skin. Chanel No. 5 perfume (1) I am made of blue sky and golden light, and I will feel this way forever … share the fantasy! Chanel No.

5 perfume: 1979 (The background tune to the advert was a cover of the Inkspots 1950s hit: I Don’t Want to Set the World on Fire) I don’t want to set the world on fire I just want to start a flame in your heart…. He whispers: Charles … He whispers: Do you mind if I ask you a personal question? She whispers: What is it, darling? Voiceover: Share the fantasy — Chanel No.5. Chanel No. 19 perfume: Christmas 1984 Chanel No.19 — the outspoken Chanel. Charlie Perfume: 1975 There’s a fragrance that’s here to stay And they call it … “Charlie” Dum de dum … It’s kind of fresh, kind of NOW — Charlie! It’s kind of new, kind of WOW — Charlie! Clairol Hair Colouring/Lightener (1) Does she … or doesn’t she? Only her hairdresser knows for sure. Clairol Hair Colouring Stop right now and forget everything you ever knew about being a blonde. Up to now you could never be any of these delicate blondes.

Clairol Hair Colouring/Lightener (2) If I’ve only one life, let me live it as a blonde! Clairol Loving Care: early 1960s How long has it been since your husband thought to bring you flowers? Could it be you seem older than you are? Hate that grey? Wash it away! Wash years away in minutes with Loving Care Hair Colour Lotion by Clairol. No mixing! No peroxide! Loving Care pours on right out of the bottle. Colours only the grey. Washes it away without changing your natural hair colour! Easy! Used about once a month — Loving Care keeps grey away so you can forget you ever had any. Just choose the tone most like your own. It won’t rub off and looks so fresh and natural. Makes your husband feel younger too — just to look at you! Colgate: 1967 Get the Colgate ring of confidence around you. Colgate (2) 3-in-1 protection for your family Comfort Softness is a thing called Comfort. Cosifit nappies: early 1970s And Cosifits are cosy — so cosy cosy cosy!

They do not leak Coty lipstick: 1960s A dancing mood, a gay new dress, and to match them both: Coty lipstick. Yes Coty lipstick colours are fashion-matched, each a perfect partner for one of the lovely new London shades. Choose your Coty lip colour from: Dahlia, Forest Fire, Coral Pink, Red Ribbon, Fresh Pink, Spun Gold, Gay Fuchsia, Rose Satin … and remember: Coty lipstick stays on longer, smooth, glowing, and extra brilliant! Ask for Coty Fashion Matched lipstick — in the heavenly candy-striped case! Crest: 1959 (Small boy arriving home from the dentist’s — with Dad) Boy: Mum, I’m home! Look mum, no cavities! Mum: No new cavities! That’s wonderful! Dad: None for me either — this Crest toothpaste really works! Voice-over: Yes, Crest really works — for grown-ups and children, because only Crest has Fluoristan — a special Fluoride formula. Fluoride is the decay fighter dentists use — the decay fighter dentists put on teeth to prevent cavities.

With Crest you put this same fluoride on your teeth at home too, every time you brush. That’s why Crest can cut your family’s cavity rate almost in half. Yes, when you switch to Crest with Fluoride you can prevent about half your family’s cavities. And for stopping mouth odour no toothpaste beats Crest. So switch to Crest and you too may hear: “Look mum, no cavities!” For men who don’t have to try too hard. Drene Shampoo: 1965 Use New Drene and you’ll stay perfectly fresh all day. Earthborn shampoo: 1960s It is the bounce, the natural bounce — and you get it with Earthborn shampoo! Eve toilet soap Eve toilet soap will keep your complexion beautiful for him Fairy toilet soap The pure green soap from Fairy, Fairy toilet soap: 1974 Fairy has the cleaning edge. FemFresh: ?1965 When soap and water is not enough to keep a woman confident — FemFresh for feminine hygiene. Always the best for Georgie Fore! men’s grooming aids Mean, masculine — aftershave, hairspray, talc — the lot! Fore!

brings out the “best” in a man. [with George Best] Gibbs SR Toothpaste (1): 1955 The first advertisement ever shown on UK television. On 22 September 1955, at 20:12:07, Jack Jackson announced: “And now the moment you’ve all been waiting for …” [Toothpaste shown in a block of ice, the Sodium Ricinoleate being added, and the packaging. Meg Smith brushing her teeth] It’s tingling fresh! It’s fresh as ice! It’s Gibbs SR Toothpaste — the tingling fresh toothpaste that does your gums good too. The tingle you get when you brush with SR is much more than a nice taste — it’s a tingle of health. It tells you something very important, that you’re doing your gums good and toughening them to resist infection. And as this chart shows, gum infection is the cause of more tooth losses than decay itself. The tingle in SR comes from Sodium Ricinoleate — a substance which both dental research and years of use in dental practice have shown to be good for the gums.

So to keep your teeth white as snow, your gums really healthy, and your breath really fresh: see your dentist regularly and brush with SR — the tingling fresh toothpaste for teeth and gums. Gibbs SR! Series of close ups of teeth being brushed Voiceover: The tingle says S and you say aaarrrhhh. Gibbs SR toothpaste (4): c.1973 Help yourself to keep your teeth. Gillette Blue razor blades: 1950s Look sharp, feel sharp, be sharp … And listen mister! How are you fixed for blades? (do you have many?) How are you fixed for blades? (you’d better check!) Please make sure you have enough — ’Cos a worn-out blade makes shaving mighty tough! How are you fixed for blades? (you’d better look!) Gillette Blue blades are neat! Gillette twin-bladed GII razor: 1970s Twin blades that shave you close, then closer still. Gillette razors: early 1980s You’ve come so far … and we know how to make the most of who you are! When the race is ru-u-n — you’re the champi-o-o-n!

Gillette — The best a man can get! Gillette — The best a man can get! Gleem Toothpaste: 1950s For people who can’t brush their teeth after every meal. Hai Karate aftershave Be careful how you use it! Halo shampoo (1) Halo is the shampoo that glorifies your hair, So Halo everybody Halo, For softer, livelier curls and brighter sparkling hair. Halo means natural beauty The first time that you use it And you need no special rinsing After you use it. Try Halo, let yourself glow! Harmony hairspray (1) “That girl’s wearing New Harmony hairspray.” “Go on, you’re always saying that.” “I’ve never said it to you before.” Voice-over: Now it’s even harder to tell because New Harmony looks and feels even more natural — keeps hair looking smoother and softer. “Excuse me.” “Right again.” Voice-over: New Harmony — now the kindest hair-spray there is. One of them’s a natural — for your hair. Harmony hairspray (2): 1978 Is she or isn’t she?

Yes, she is wearing a hairspray — and it’s Harmony hairspray in a brand new formula! So fine and gentle — you’re the only one who knows for sure! New Harmony hairspray! Harmony hairspray (3) Josephine’s hair is wild and unkempt…. Napoleon returns from battle, enters the tent, takes one look, and says: “Not tonight Josephine!” … then she tries Harmony. Head & Shoulders (1): 1968 Lady: Call me Jenny. Free on Saturday as well? Babysitter: Oh I’m free every night — with this. Lady: What’s the problem? Dandruff? [Babysitter nods.] I’ve got something new for that — Head & Shoulders. Babysitter: Head & Shoulders? Oh, a shampoo. The ones I’ve tried never seem to do anything for my dandruff. Lady: This is a new one and it worked for me. Just use it regularly. Do try it. Babysitter: Smells nice, great lather — great if it worked. Lady: You look nice tonight — new sweater? Babysitter: New hair, more like. I could never risk black before.

Your Head & Shoulders really did work. So tonight’s for free. Lady: All right, I’ll pay you double on Saturday. Babysitter: Saturday? Oh, I’m sorry, I’m booked — with a fella. Lady: I see. Well, just keep your head — and your shoulders. Voiceover: New from Procter & Gamble: Head & Shoulders — a dandruff shampoo that works. (With Sally Gleeson as the babysitter) Head & shoulders (2) I didn’t know you had dandruff!” “I don’t. Head & Shoulders doesn’t just prevent dandruff — it keeps your hair looking great.” Head & shoulders (3): late 1970s A dandruff shampoo that works. Hiltone (Hair lightening product): late 1950s Get that shade lighter look Huggies nappies: c.1975 Now it’s new Insignia — And it’s all over now! Johnson’s baby powder For all those important little places. Johnson’s Baby Shampoo No more tears.

Jontue: early 1970s Come to find the beautiful fragrance of Jontue — sensual … but not too far from innocence. Jontue — the beautiful fragrance … sensual, but not too far from innocence. Jontue from Revlon — wear it and be wonderful! Kiku: 1974/5 The soap on a rope. Kleenex tissues (1): 1966 Tear off another one quick! Made to mop up like a sponge, Because they’re double thick. Kleenex tissues (2) Don’t put a cold in your pocket! — Use Kleenex Tissues. Big and strong … best for colds. Kleenex tissues (4) Pick up Boutique, Boutique it away, Boutique it away; Pick up Boutique and Boutique it away. Pick up Boutique, Boutique it away, Boutique it away; Pick up Boutique and Boutique it away. Kleenex tissues (5): 1974 Soft, strong, pops up too! Kleenex tissues are just for you! Knight's Castile soap: c.1963 Look your loveliest with Knight's Castile.

Lifebuoy soap (1): oddments Lifebuoy soap: For around the clock freshness. B.O. Your best friend won’t tell you. What even your best friend won’t tell you Woman who has been shunned: Then a friend told me why: B.O. Lifebuoy soap (2): 1962 Living at today’s non-stop pace, it’s harder than ever to stay fresh. So say NO to BO with new Lifebuoy toilet soap — now more effective against BO than ever! Use it every day for non-stop protection … because Lifebuoy now has double the deodorant! You stay fresh and confident … even at today’s non-stop pace! Double deodorant Lifebuoy says NO to BO! L’Oreal Because I’m worth it. (Later became: Because you’re worth it) Loxene Shampoo Hair with a shine and a shimmer and a sheen; That’s the look — Loxene. Health hair that’s clean as clean; That’s the look — Loxene. Ever seen a foam like this before? Ever had your hair so clean before? When the Loxene habit comes to stay, You wash your dandruff clean away.

For hair with a shine and a shimmer and a glimmer and a sheen: Look, Loxene! The soap of the stars! Lux soap: early 1960s Sandie Shaw: I asked if I could sing about Lux but they said: no, just use your own words. Well, I think New Lux is fantastic, and really new! It’s got a new wrapper and a wonderful new perfume — just the kind I go for! But what’s really marvellous about New Lux is the new silky lather! It seems more than just a lather, it feels like a rich cream, and leaves my complexion so soft and smooth! New Lux makes me feel really good all over … right down to my toes! Try it yourself — see how great it is! Lynx: 1985 Lynx is the all-over deodorant body-spray for men. Lynx is musk, amber, spice … Lynx — because first impressions count! Lyril soap: 1950s Chorus: Get that lovely, lively Lyril feeling! Girl: Lyril? it’s sensational: a new kind of soap!

Well, it feels just like soap till you wash with it, then things start to happen Chorus: Get that lovely, lively Lyril feeling! Girl: It’s soap, but it’s different. You can tell by the lather: that feels different somehow. Even the water feels different! Chorus: Get that lovely, lively Lyril feeling! Girl: Soap was never like this. My skin feels so different. I have never felt so clean. I feel just sensational! Chorus: Get that lovely, lively Lyril feeling! Girl: It’s a tingle inside you. you just bubble over. I thought soap was just soap. But oh, this Lyril! Chorus: Get that lovely, lively Lyril feeling! Girl: Lyril? It’s sensational! Macleans toothpaste (1) Macleans white teeth mean healthy teeth, But half-clean teeth are not. Macleans toothpaste (2) Have you Macleaned your teeth today? Macleans toothpaste (3): c.1965 Macleans says whiteness a hundred times a day!

Macleans toothpaste (4) You’re as cold as ice (Ice white smile) You’re willing to sacrifice (Ice fresh breath) You’re as cold as ice You’re willing to sacrifice. Macleans ice whitening! [Tune: “Cold as Ice” by Foreigner] Mandate aftershave (1): 1977 Mandate says a lot for a man! Mandate aftershave (2): 1983 Maybe she’s born with it, maybe it’s Maybelline. Mentadent P: 1980 (A lorry driver kisses his wife on the doorstep before leaving for work, and all the neighbours come out in their nightwear to remind him about brushing his teeth) While your on your foreign trip, Stay fit and well, Don’t forget to to care for your gums, Brush with Mentadent P. Remember P for protection, oo-hoo P for prevention, oo-hoo, P for the plaque that grows on your gum-gums. Stay away from greasy cafs, Get to bed by three, Take good care of your gums, Brush with Mentadent P!

[Tune: “Button up your overcoat”] Mum Rollette deodorant: 1960s (Words shown on screen as girl dances) Discotheque London It’s hot: over 70°. This girl: cool, dry. She’s tried other deodorants. Yes you gotta hold on! Bet she uses Mum. To help stay cool, stay dry. Everybody hold on! Voiceover: Whatever you’re doing, Mum Rollette helps keep you cool, keep you dry. Mum deodorant My Mum’s better than your Mum. No my Mum’s better than yours! No my Mum’s better than your Mum. No my Mum’s better than yours! Mum keeps you fresh Some men have no way of controlling their hair, Other men have the Natural Way. Both ways look pretty much alike — At least … some of the time! The Natural Way is a new man’s hairspray that sprays so invisibly fine it looks like nothing, but holds like anything — And that’s why it’s called … The Natural Way!

[With Likely Lads Rodney Bewes & James Bolan] Nice and Easy hair colour Nice ’n’ easy, Nice ’n’ Easy, The new kind of shampoo-in That looks like ?new in. Nivea (1): c.1960 Sung by a female chorus: Your skin needs Nivea. It helps protect your skin. Old Spice (1): 1950s Brushless or lather boys, whichever you've the notion. Fifty cents for shaving cream, a dollar for the lotion. "Old Spice means quality," said the captain to the boson. So look for the package with the ship that sails the ocean. Yo-Ho! Yo-Ho! Give your baby something you never had as a baby — a drier bottom. Pears Soap Preparing to be a beautiful lady. Pepsodent toothpaste (1): 1957 You’ll wonder where the yellow went When you brush your teeth with Pepsodent. For whiter teeth, fresher breath … Pepsodent! You’ll wonder where the yellow went When you go steady with Pepsodent!

[Mimicked in “That Was The Week That Was” in 1963 when Willie Rushton sang: “You’ll wonder where the Tories went / When Wilson forms his government”] Pepsodent toothpaste (2): 1957 What’s your secret, Susie Q? The boys all seem to go for you. It’s true the boys all like my style, But the secret is my winning smile. I used to sit home discontent, Till I discovered Pepsodent! You’ll wonder where the yellow went When you brush your teeth with Pepsodent! Now Pepsodent cleans film away — It’s tasty too — get some today! You’ll wonder where the yellow went When paste and brush are Pepsodent — Pepsodent! Pepsodent toothpaste (3): 1950s Hey, hey Suzie Q — what’s cookin’ with you? Your teeth look whiter than no-no new! My teeth aren’t new but my toothpaste is, New Pepsodent, get with it kids! New package, new flavour, new formula too — Means brighter smiles for me and you.

You’ll wonder where the yellow went When you brush your teeth with Pepsodent! New formula with I.M.P. Gets teeth much whiter — you can see! It cleans the stains and film away While IRIUM fights tooth decay. You’ll wonder where the yellow went When you brush your teeth with Pepsodent! The taste is new — so fresh and clean, That new taste really lasts, it’s keen, And while it makes your smile a rave — It also makes your breath behave. So start going steady right away — With Pepsodent — get some today! You’ll wonder where the yellow went When you brush your teeth with Pepsodent! Pepsodent! Pepsodent! The smile that wins is the Pepsodent smile! Pepsodent toothpaste (5) Pepsodent wins 3 to 1 over any other toothpaste! Philips Philishave: 1956 A better shave all round. Pretty Feet deodorant: 1969 What’s the ugliest part of your body?

Puritan Soap (c.1955) Featuring a lady prancing around a stage set Puritan, Puritan … the modern home soap Quickie’s tissue packs Quick, quick, quick my Quickies! Radox bath salts: mid-1960s Ease away those aches and pains. Relax in a Radox bath. Remington shavers: c.1980 I liked the shaver so much I bought the company. [Victor Kiam] Rimmel “Beauty on a budget” make-up: early 1960s The Rimmel “Beauty on a budget” series — all that’s best for beauty, all at 1/3d, enables the career girl in a hurry to choose a cosmetic wardrobe in the minimum time, the housewife with a limited budget to afford the best in cosmetics, and the teenager to experiment with new fragrances, new make-up, and new shades! Choose from the Rimmel … the Rimmel “Beauty on a budget” tray! $ All that’s best for beauty — all at 1/3d! Scotties: c.1960 Is there a cold in the house? There is?! Two?!

Never mind, extra soft Scotties are kind to tender noses. Give your cold the gentle care of Scotties! Soft, soft Scotties — with wet strength! So blow as hard as you like — you’ll never blow a hole through a Scottie! In white, softest pink, and yellow. Scotties! The toothpaste with hexachlorophene in the stripe. Signal toothpaste (2): c.1972 Signal 2. Proven to fight decay. Silvikrin shampoo Silvikrin puts the “oo” in “shampoo”! Smokers Toothpowder Smokers Toothpowder removes unwanted stains. Sno-Mist deodorant: early 1960s Supersoft shampoo — with real French perfume! (Price shown on sachet was 4d) Sure deodorant Raise your hand! You’ve got it! Raise you’re hand! You know it! You feel confident and secure. Raise your hand! (You know why now.) Raise your hand! (You feel dry now.) Raise your hand if you’re sure — confident, confident, dry and secure. Raise your hand, raise your hand, if you’re sure! Toni home perm Which twin has the Toni?

Tweed Perfume: c.1970 Wear Tweed – the finishing touch. Ulay Foaming Beauty Wash (now Olay) He: In five days we’ll change the way you wash your face for ever. She: What’s wrong with soap and water? I said. OK I find soap and water a bit drying but that’s the price you pay for clean skin. He: We asked Sheridan to use Ulay’s foaming beauty wash instead of soap for five days. She: After rinsing my skin felt smoother — as clean as soap but not at all dry. I wasn’t expecting softer skin after just five days but that’s what I got. He: Ulay’s foaming beauty wash will change the way you wash your face for ever. She: I’ll never let soap near my face again. Fantastic! Ultra-Brite toothpaste: 1975 Ultra Brite gets you noticed! Take Cindy: For three weeks Cindy had flown with Captain Jim Sinclair — but Jim felt Cindy was strictly coffee, tea, or milk. Then Cindy discovered Ultra Brite! Ultra Brite! Dynamite white! Dynamite fresh! It got her noticed! That night Cindy and Jim took off together.

Her feet haven’t touched the ground since! Try new Ultra Brite — for a smile so white …. It gets you noticed! Every day in every way you’re OK with Us Us goes everywhere we go — to help keep us dry The hotter we get the harder Us works Us — the deodorant for him, for her, for all of us Every day in every way you’re OK with Us! Day after day (you’re OK) night after night (you’re OK) You’re OK with U-u-u-s! Veet hair removal cream (1972/3) After using Veet a model drops a silk scarf on her leg and the scarf slides smoothly down to the floor Voiceover: Do your legs pass the silk scarf test? … Veet – silky smooth. Vosene Dandruff Shampoo (1984)

Question: Which toothpaste was advertised with the slogan, "You'll Wonder Where the Yellow Went"?
Answer: PEPSODENT