Romance, fiction books and ebooks from Mills & Boon The Boss's Moonlight Secret Michele Hauf Blaise Bowen isn't sure what's wrong with him. Since the car accident two months ago, he's twice woken to find himself in a neighbor's lawn—naked! So he recruits his personal assistant, Cady Cooper, to keep an eye on him. After a year of mutual flirtations with her charming yet uptight boss, Cady is all in when he asks her to stay the night and watch him sleepwalk. But when she learns what's really up, she's not sure if she can handle the "wild" in her boss. Together the two must face the challenge of Blaise remembering who—and what—he is, and the seductive allure of an office romance. Romance, fiction books and ebooks from Mills & Boon The Boss's Moonlight Secret Michele Hauf Blaise Bowen isn't sure what's wrong with him. Since the car accident two months ago, he's twice woken to find himself in a neighbor's lawn—naked! So he recruits his personal assistant, Cady Cooper, to keep an eye on him.

After a year of mutual flirtations with her charming yet uptight boss, Cady is all in when he asks her to stay the night and watch him sleepwalk. But when she learns what's really up, she's not sure if she can handle the "wild" in her boss. Together the two must face the challenge of Blaise remembering who—and what—he is, and the seductive allure of an office romance. Mills & Boon™: Submissions Submissions INTRODUCTION These pages are designed to be a guide, not a substitute for extensive reading and research. There is no formula for writing a publishable romance or mainstream women's fiction novel. The editors for each of the series have simply written guidelines that reflect their series' requirements. As a result, each set of guidelines “reads” differently, with some more specific than others, depending on the degree of focus the editors would like their submissions to have. What are some other things you can do to help sell your manuscript? First, we expect you to enjoy reading romance fiction. If you are already a fan, your appreciation for this type of book will be apparent in your writing. If you have not done so already, we encourage you to read many, many books from each series.

The series that emerges as your favourite is probably the one to which you should submit your manuscript. Second, remember reading is an emotional experience. We hope you will write from the heart and we will feel touched by what you have to say. When you put pen to paper (or finger to keyboard), do so because you have something to share with other readers. You will also find answers to some frequently asked questions . Should you require further information don't hesitate to contact the appropriate Editorial house. Addresses have been included in this section for your convenience. Good luck! SERIES WRITING GUIDELINES Click here to view a comprehensive listing of the Mills & Boon series guidelines. Each series will advise the appropriate Editorial office to send your manuscript to. For all Mira, Spice, or Teen submissions, please click here for Harlequin Books. MILLS & BOON UK SUBMISSIONS Mills & Boon UK require the first three chapters and a short synopsis of the story. The synopsis of your story should give a clear idea of both your plot and characters and be no more than two pages. Your covering letter should outline pertinent facts about yourself as a writer including your familiarity with the romance genre and previous publishing experience.

Please indicate what series you think your project is appropriate for, and if it is completed. Email: The UK office also accepts queries or submissions by email. Please send any email submissions as a single Word document attachment, consisting of your covering letter, 3 chapters and synopsis, to: Mills & Boon UK Submissions NORTH AMERICAN SUBMISSIONS Please ensure you include an ATTN: line in the address indicating which series and Editorial Staff member we should route your manuscript to. If sending manuscripts to the New York office, a flat fee appropriate to mailing zone should be added for return postage. Within the United States, add $5.00 postage. Outside the U.S. (excluding Canada) add $25.00 and for return mail to Canada add $11.00. All manuscripts will be sent Media Mail. If the appropriate postage is not included manuscripts cannot be returned. Please note the following information: Harlequin Australia would love to hear from you if you have a strong commercial work of fiction or non-fiction for either adults or young adults. Click here for details. For our category romances, please see our Series Guidelines for details. All material should be the authors own original work.

Stories that contain scenes or plot lines that bear a striking resemblance to previously published work are in breach of copyright law and are not acceptable. All material must be typewritten and double-spaced. Each page should be numbered sequentially and please type your name and title in the upper left-hand corner of each page. If you are posting your work, do not submit your material bound in binders, boxes or containers of any kind. Secure material by rubber bands. Cover sheets must have your complete name, address and phone number. You must enclose a self-addressed envelope if you wish the return of your material. Please send an envelope large enough to accommodate your work and adequate postage in the form of stamps, international postage coupons or an international money order, as appropriate. Our international offices will evaluate all material in as timely a fashion as volume allows. You will be notified when your submission has been received. They do their best to respond to submissions within 12-18 weeks. Do not send any material that is being considered by another publisher. Multiple submissions are not acceptable. A literary agent is not required in order to submit. Our guidelines should help you understand our requirements and standards.

However, there is no better way to determine what we are looking for than reading our books. We take every reasonable care of manuscripts while they are with us and will return any which prove unsuitable (provided return postage is supplied), but we cannot take responsibility for the vagaries of the post office, or cyberspace, so please be sure to retain a copy of your manuscript. We enter into discussions about payment only when a contract is offered. FREQUENTLY ASKED EDITORIAL QUESTIONS Many writers ask similar questions while preparing their romance-novel manuscripts for submission. Here are a few of the most popular questions with answers from our editorial staff. How do I know which series to write for? By reading books in each series you'll find a series that you like best. This is the series that you should write for. Do you really read every submission? Yes. Because of the large number of submissions we receive, however, our response time to each submission varies. What is an international postal coupon? If you have sent your manuscript to a foreign country, from the UK to Canada for example you'll need to enclose an international postage coupon for the return of your manuscript.

If your post office does not carry IPCs and you would like to have your manuscript returned, enclose a cheque for the proper amount of return postage. If you are submitting your manuscript to our Toronto or New York office, please make the cheque out to Harlequin Enterprises Limited. If you are submitting to the London editorial office, cheques can be made out to Harlequin Mills & Boon Limited. Do I need an agent? Harlequin Enterprises/Mills & Boon works with both authors who are and authors who are not represented by agents. How do I know if my manuscript has been received? Please include a self-addressed postcard, either stamped or with IPC, with the manuscript delivery. What are the most common mistakes an author makes when she sends in her manuscript? Authors often forget to state which series or which editor the manuscript is meant for. In some cases an editor is in charge of more than one series. Therefore, it is very important to state this information clearly in the cover letter or on the front of the manuscript. Authors also send manuscripts to the wrong office. Please make sure to check for the proper address information.

Mills and Boon Books Genres > Category Romance > Mills and Boon Mills &amp; Boon is a romance imprint of British publisher Harlequin UK Ltd. It was founded in 1908 by Gerald Rusgrove Mills and Charles Boon as a general publisher. The company moved towards escapist fiction for women in the 1930s. In 1971, the publisher was bought by the Canadian company Harlequin Enterprises, its North American distributor, with whom it had a long informal partnership. The two companies offer a number of imprints that between them account for almost three-quarters of the romance paperbacks published in Britain. Its print books are presently out-numbered and out-sold by the Mills & Boon is a romance imprint of British publisher Harlequin UK Ltd. It was founded in 1908 by Gerald Rusgrove Mills and Charles Boon as a general publisher. The company moved towards escapist fiction for women in the 1930s. In 1971, the publisher was bought by the Canadian company Harlequin Enterprises, its North American distributor, with whom it had a long informal partnership.

The two companies offer a number of imprints that between them account for almost three-quarters of the romance paperbacks published in Britain. Its print books are presently out-numbered and out-sold by the company's e-books, which allowed the publisher to double its output. ...more An insider's guide to writing for Mills & Boon | Books | The Guardian Mills & Boon An insider's guide to writing for Mills & Boon Three of the publisher's most successful authors sweep Alison Flood off her feet for an impassioned journey through the tempestuous challenges of writing romance 'Mills & Boon want the title to reflect exactly what's in the book' ... detail from the cover of The Italian Duke's Virgin Mistress by Penny Jordan. Share on Messenger Close The Wealthy Greek's Contract Wife. The Prince's Chambermaid. The Italian Billionaire's Secretary Mistress. Mentioning the titles of Penny Jordan and Sharon Kendrick's latest novels for Mills & Boon draws embarrassed chuckles from both of them. "Titles are contentious, I tell you," says Kendrick. "[Mills & Boon] want the title to reflect exactly what's in the book" – the subtext being that the authors might prefer something a little more subtle.

"I never bother about the title," agrees Jordan. "When I buy books I buy by author. But Harlequin must know how to run their business." In Kendrick's and Jordan's cases, they clearly do. Jordan is the acknowledged queen of Mills & Boon. She's been writing for the publisher since 1981, has produced more than 170 novels and sold more than 70m books around the world. Kendrick, meanwhile, has just delivered her 75th book. That's 75 heroes, 75 heroines, 75 all-consuming love affairs and an estimated 150 sweaty sex scenes – Mills & Boon couples usually do it at least twice in the course of their 55,000-word romances. How, exactly, do these authors keep it up? "It is very difficult to have a new take on an old story, and romance is an old story – it's been there forever.

It has to ring true to the reader but at the same time you have to write in a way that keeps them turning pages," says Jordan, who churns out 5,000 words a day, writing four Mills & Boon novels a year, as well as two sagas for HarperCollins as Annie Groves. "You know you've got to grab their attention by the end of the first page." In fact, in her romance A Bride for His Majesty's Pleasure, the scene is set by the end of the first paragraph: "'And if I refuse to marry you?' Although she did her best not to allow her feelings to show, she was conscious of the fact that her voice trembled slightly. Max looked at her. 'I think you know the answer to your own question.'" The reader knows what they'll be getting – ruthless ruler, virgin bride – right from the start. Jordan always begins, she says, with the issue the characters have to overcome in order to be together. "Romance is romance. For me a lot of the fun of writing comes from the problems I give the characters. They have to deal with them in order to feel confident with the relationships they have," she says.

"I start with the central conflict, with the problem, then I build characters who will enable the problem to work from the readers' point of view. In the book I've just finished, neither the hero nor the heroine want commitment. He's a bit of a playboy, she's quite withdrawn. It goes back to them both feeling abandoned by their parents." Maisey Yates, who landed her first contract with Mills & Boon in December, agrees. A "stay-at-home mom" in southern Oregon, Yates produces around 2,000 words a day. At the beginning, she went out to write in a coffee shop when her husband came home, but now she knows what she's doing, she'll write at home with the kids. Five books a year, she thinks, "is doable for me". "Usually I'll get a vague idea of a conflict, then I'll start to think of a character," she says. "Once I've got my first character, and it can be the hero or the heroine, I try to figure out their issues.

Then I think about who could come along and mess things up." In The Virgin Acquisition, which will be published in August, Yates's heroine is trying to win back her father's company from the hero. In another of her novels, yet to be published, a career woman who wants to be a mother goes to a sperm bank, and mistakenly ends up with the hero's sperm – it was meant to be a sample for his wife, but she's passed away. Kendrick, who writes four romances a year, admits to getting ideas "all over the place", even through reading the Daily Mail. "Let's be honest: you have to have some kind of vehicle, and that's the real challenge. Everyone knows the hero and heroine are going to end up married so really the only reason to read them, like all good books, is a compelling story." She insists that, in order to write with integrity, "You have to believe." If people approach them cynically, or try to write tongue-in-cheek, it doesn't work. She explodes the myth that Mills & Boon writers are provided with templates for their stories. "The structured plan is rubbish. We are allowed as much artistic freedom as will work," she says.

"Obviously there are things that work and don't work. The plotline where the hero is trying to build a factory and the heroine is trying to save a rare toad is not a very sexy premise. And you wouldn't want a short fat balding hero – women know too many men like that. Mills & Boon is about escapism and fantasy. It drives me mad when people say 'don't you think you're deceiving women?' I don't think we're completely thick." Although Jordan is clear that she doesn't "get given a tip sheet" for her books, she acknowledges that "every genre has its own little rules". "They're not written down, but if you diverge from reader expectations they won't read your second book," she says. Once the conflict is in place, the writers look to identify their heroine. While Kendrick admits that "It doesn't matter how you describe her, you'll always have a dead-ringer for Angelina Jolie minus the tattoos on the front cover," her heroines, she says, "are not always beautiful, and like most women are plagued by insecurities. I'm not very good at writing high-powered career women. It could be because I haven't had a high-powered career myself.

But if she's a barrister or a newspaper editor, it wouldn't really be feasible – I want her to be spending time with the hero. She tends to have to be flexible. And if she's a chambermaid, if she's sacked it's not the end of the world." Jordan isn't so sure. "I'm always interested in giving them interesting careers", she says. "There was a fad for Cinderella-type heroines. I've tried them, but it doesn't fit me so well. I have had them with money problems, but with careers prior to money problems. I want them to assert themselves when necessary." Yates agrees, saying she likes to go for "feisty career women". However, Jordan, who's been writing romances for 33 years, usually makes her heroine either a virgin, or inexperienced. "I think of it as a shorthand for me," she says. "It's always by choice. When my heroine meets the hero, she wants to go to bed with him. For the reader, that's the mark of the effect he has on her.

Because you've only got so many pages, it would be very difficult for me to create a heroine who's had lots of partners and immediately knew there was something different about this one." Then comes the hero. Sheikhs are popular, Jordan and Kendrick say, as are Italian billionaires, Greek tycoons and princes. The sheikh, Kendrick says, "represents the ultimate female fantasy – dark, autocratic, completely powerful, outrageously chauvinistic". However, she says, "he often isn't predatory, as he doesn't need to be. In the 70s and 80s the Mills & Boon hero was putting it about, then with the advent of Aids we had to make slowly sliding on a condom part of the love play." For Jordan, the hero also has to have a charitable side. "He's obviously got to be sexy and high powered because they go together. And they always like them to be well off. But for me he has to have some interest in charity, to do something for the good," she says. "Often when my heroines discover that, their animosity is melted. I don't like a hero without a softer side.

He's often damaged by something that's happened in his life, often to do with money. He will be more outrageous to the heroine, and harder on her. He realises he is beginning to feel, he has to resolve that conflict." And Yates, who at 23 is the publisher's youngest author, says she likes "to play with the conventions a bit. He's still an alpha male, but he's maybe a little more willing to talk about things at times". Her characters are usually pure imagination, but sometimes, she says, she'll "grab a picture, usually of a model, not someone well known" as a template. "I'm really picky about my heroes though, they're a little more perfect in my head," she adds. Kendrick doesn't "do the picture thing. Others put up pictures of actors or models with awful overdeveloped six packs. [But] imagination is much better." Once the two central players, and their issues, are in place, then, of course, comes the sex. "It is very, very difficult to write about sex," admits Jordan. "You think, did I say that before?

I don't have a set of actions, one to five, but there are only so many variations. I try to make it unique for each set of characters, but obviously I must go over the same territory. Straight sex is straight sex. It's more really trying to capture the emotional intensity." Over the years, Jordan says, more sex has crept into her books. "There is more now, and it's more detailed," she admits. "But I've always wanted my heroines to enjoy sex. Perhaps in the earlier books they were more reluctant to admit they enjoyed it. Now it's a battle within them – they're enjoying sex with someone they might be falling in love with, but they don't like." She never, she adds, writes abusive sex. Kendrick insists that, no matter how many times you've written one, it's important not to be blasé about sex scenes. "That might imply I'm complacent and that does not make a good bedfellow," she says. "Some writers will go through and leave gaps. I won't do that. It's all the flow of the story. I have to write sex knowing how they're feeling.

I have to be her, and imagine him – by that time I will be in love with the hero so it's not that difficult to write." It's a similar process for Yates. "Maybe I was embarrassed afterwards, reading them, but at the time, because I'd spent so long building up all the tension, those scenes came the fastest." All three authors are adamant that this is a great way to make a living – although Jordan is a little shocked to discover she's written quite so many. "Have I? I probably have. I've been writing since just after my 30th birthday and I'm 63 now. Should somebody my age still be writing romances? Am I still on trend with things? I don't know. I still love writing them. It's the readers' decision," she says with rather touching concern – the readers are still buying her books in their thousands.

"The best way," she muses, "to describe the difference between now and then is to say, in the words of Mrs Patrick Campbell, that it's like 'the deep, deep peace of the double bed after the hurly-burly of the chaise longue'." What Jordan loved – what she still loves – when writing, is "learning about the character, what prevents them from reaching happiness. There comes a point when the character becomes real. It still delights me," she says. "At the end of the day everything I write is about relationships. I'm never going to be a great big famous writer because I don't write great big famous-making scenes, more the nitty gritty of everyday life. And that's what I really enjoy." Mills & Boon™: About us Business Purpose & Values Our global Mission Statement is: Be a global publisher of great reading entertainment for women. In addition, the Australian office has adopted the following core values - these values are intrinsic in all our activities, both internal and external.

Decisiveness: acting flexibly and quickly to maximise opportunities Advocacy: being an ambassador for our brands and company Relationships & Fun: commitment to customer relationships, fostering an environment of creativity and fun Leadership: ensuring individual and team success Integrity & Innovation: being trustworthy, open and always acting with integrity New Approaches: finding different solutions Good Finding: showing care, respect and understanding The story ...So Far In 1998 Mills & Boon Australia launched Harlequin Enterprise's first website anywhere in the world. The site was originally launched to provide romance fiction lovers with information about the latest titles and the chance to purchase romance novels with ease. Although quite basic in its form, was a pioneering site. It provided basic book and author information and - very advanced for its time - a shopping facility :) Since 1998 Mills & Boon's online presence has undergone several "revolutions". In 2000 evolved into Through it's improved search facility, wider array of books and author information and the addition of the online reads became a favoured destination for romance fiction lovers from around the world. In 2006 was relaunched as the ultimate online destination for avid Harlequin readers.

Our new-look website is unashamedly romantic in focus and with its fresh contemporary look, new must-have content, big savings off the retail price, speedy delivery and value-driven postage rates it really is a great place to shop! In 2009 was relaunched. The new look site brings a fresh modern feel to the ultimate destination for romance readers. With a fantastic range of books, big savings off retail prices and competitive postage rates the new site also offers free online reads and exciting promotional offers only available online. The History of Mills & Boon In 1908 - Gerald Mills and Charles Boon decided to form their own book publishing house in London. Initially Mills & Boon was an educational and general publisher although its books were mostly inclined towards fiction, sporting subjects and pastimes. Included in the large range of authors whose work the company published in those early days were P.G. Wodehouse, Jack London and Georgette Heyer. The 1920's proved a turning point in the fortunes of Mills & Boon, heralding the most important step the company was to take.

Following the Great War a new range of light romantic fiction books was introduced for sale to the burgeoning private lending library market which was rapidly coming to be dominated by the newsagency chain WH Smith and the pharmacy chain Boots. This new trend in reading soon spread to Australia and the other Commonwealth countries which constituted much of Mills & Boon's export market. Romantic fiction proved immensely popular, quickly becoming a vital and soon a dominant part of the Mills & Boon list. Ironically it was the outbreak of World War II, which placed Mills & Boon on the path to becoming the powerful romantic fiction publisher it is today. Early in the hostilities, paper supplies for printing purposes were rationed drastically, prompting Charles Boon to concentrate solely on publishing romantic fiction, at least for the duration of the war. By the early 1960's the WH Smith and Boots' lending libraries were beginning to close down as the public turned more and more to buying the now well-established, readily available and very reasonably priced paperback editions. Mills & Boon, faced with a rapid decline of its traditional market, investigated the possibility of publishing its hitherto hardcover editions in paperback format.

Mills & Boon turned to its North American associate Harlequin Enterprises for a way out of the dilemma. Initially Harlequin published a wide range of fiction and non-fiction but romantic fiction soon became the dominant activity. By 1964 it was Harlequin's sole publishing activity. In 1951 Mary Bonnycastle had realised the potential of Mills & Boon's books which were selling in the North American market in their hardcover editions. Buying the rights for North America, Harlequin began publishing the Mills & Boon stories in paperback and found a huge market ready to buy. Harlequin Enterprises became a public company in 1968, just prior to its move from Winnipeg to Toronto a year later. The phenomenal growth of Harlequin was fuelled by techniques more akin to the mass marketing of consumer goods pioneered by the likes of Proctor & Gamble than staid world of book publishing. Even so, the growth of the 1960's was minor when compared to the expansion of the 1970's and 1980's when sales rose from 3 million copies annually to in excess of 200 million by 1988.

Much of Harlequin's growth in the 1970's was due to its expansion into overseas markets. The first significant move took place in 1971 when the Boon family signalled its desire to sell the Mills & Boon business. Harlequin became the parent company of the publisher whose books had given it such phenomenal growth. Mills & Boon Australia, established in 1974, was the group's first foray into marketing outside Britain or North America. When it was decided to publish Mills & Boon and Harlequin books in languages other than English, Dutch was the pioneer language chosen. A Harlequin subsidiary opened in Amsterdam in 1975. The opening of the Netherlands operation coincided with the takeover of Harlequin Enterprises by Torstar Corporation, publisher of Canada's largest metropolitan daily newspaper The Toronto Star. This signalled a further period of expansion with the establishment of other subsidiaries and joint ventures in Europe and Japan. It was in the Japanese market Harlequin scored one of its greatest successes.

The establishment of Mills & Boon Australia in 1974 gave the company its first formal marketing presence in this country although Mills & Boon books had been sold here for many years by wholesalers and importing booksellers. The opening of the Sydney office led to more formalised marketing arrangements and an agreement with William Collins to distribute and represent Mills & Boon throughout Australia. Mills & Boon established its own sales and merchandiser force in early 1982 and in 1984 Gordon and Gotch replaced Collins as distributors. Since 1991 distribution has been handled by Network Distribution Company in Australia, and by Gordon & Gotch (NZ) Ltd in New Zealand. In the 1990's the Harlequin brand was added to the well known Mills & Boon name. Today, the Harlequin Mills & Boon brand dominates the paperback romance market in Australia and New Zealand, and wherever English language romance paperbacks are sold in Asia. Today the company is known as Harlequin Mills & Boon and we are the undisputed leader in Australian and New Zealand romantic fiction sales with a market share that continues to grow.

More than one in five paperbacks sold in Australia is published by Harlequin Mills & Boon. Harlequin Enterprises (Australia) publishes over 800 volumes annually. Our Parent Company Harlequin is a division of HarperCollins Publishers, one of the largest English-language publishers in the world. Harlequin has offices in 18 countries, including offices in Toronto, New York and London. Fun Facts About Mills & Boon. Mills & Boon sell over 130 million books worldwide each year - approximately 4 books per second! They are also sold in more than 100 countries and translated into 26 languages around the world! During the past four decades, Mills & Boon characters have kissed each other over 20,000 times, shared about 30,000 hugs, and headed for the altar at least 7,000 times. If you set out to read all of the Mills & Boon books sold over the past 10 years, and averaged about two hours per book, you would be reading for the next quarter of a million years.

"Mills and Boon" is in the Oxford English Oxford dictionary meaning "a (type of) popular romantic novel. Our Location The millsandboon.com.au office is located in North Sydney - just 15 minutes north of the CBD. Our address is: Level 13, 201 Elizabeth Street Sydney NSW 2000 Employment Opportunities Harlequin Mills & Boon (Australia) is a sales and marketing office. We occasionally have vacancies for sales and marketing staff, as well as support staff in the finance, administration and customer liaison areas. Please check back here regularly for details of jobs as they arise At present we have no editorial staff in the Australian office and so all job applications for proofreading, editing, sub-editing etc must be forwarded to our overseas editorial offices. LONDON Mills and Boon answer call of India's new middle class for English novels | Books | The Guardian Books Mills and Boon answer call of India's new middle class for English novels Publishers predict India will become the world's biggest market for books in the English language within a decade Book lovers browsing at the Delhi Book Fair in New Delhi last September.

Photograph: Mail Today/India Today Group/Getty Images Jason Burke in New Delhi Wednesday 3 March 2010 13.37 EST Close This article is 6 years old In among the slightly decrepit halls and the rubbish strewn grass of New Delhi's Pragati Maidan conference halls is a stand decked in pink and powder blue. Beneath the posters for Ruthless Magnate, Convenient Wife, and Accidentally Expecting, Manish Singh, Mills & Boon's country manager for India , is doing brisk business. The popular romantic novels were launched in India exactly two years ago and doubled their sales in the past year. "We are looking to expand still further in 2010," Singh says. The publisher, Harlequin Mills & Boon, is far from the only beneficiary of a boom in book sales that is sweeping India. Dan Brown's sequel to The Da Vinci Code, The Lost Symbol, has already sold 100,000 in hardback alone. Aravind Adiga's Man Booker winner The White Tiger has sold more than 200,000 copies since its publication in 2008.

Driving the demand is the country's continuing economic boom – 6.7% growth in 2009 despite the global crisis – and the tastes of the new Indian middle class. "It is a forward looking generation," said Singh. "The low hanging fruit for us is the single working woman who has money in her hands, the liberty to read, no responsibilities yet, no husband, children and so on." In the next decade, publishers forecast that India will become the biggest English language book-buying market in the world. New distribution networks and an increasing presence of chains of major bookstores are also fuelling the expansion. "At the moment the market is probably about 5 million people," said Anantha Padmanabhan, Penguin's director of sales in India. "That is set to increase dramatically." India has a history of producing internationally successful prize-winning authors who have enjoyed huge popularity at home. Arundhati Roy's The God of Small Things in 1997 was a breakthrough, according to Padmanabhan. Since then there have been two more Indian winners of the Man Booker prize. What is on the New York Times bestseller list will be a hit too in India, Padmanabhan said.

However the real popular success is independent of the taste of international readers for the relatively highbrow. In a recent survey the four most popular books in India were all by Chetan Bhagat, a former investment banker turned author who has sales totalling more than 3m in the last five years and whose most recent work, Two States, has shifted a million copies in under four months. Writing about the lives of India's aspirant middle class young, Bhagat has "pan-Indian, pan-age group" appeal, said Kapish Mehra, the managing director of his publisher, Rupa. The author himself explained that one key to his success was the "huge aspiration for the English language". "This is not like the mature English literature market. Instead it needs an English that is highly accessible, simple, and with stories that are still interesting and relevant," Bhagat said. The sales of both Mills & Boon books and those by Bhagat are helped by the fact that each book costs between 95 and 125 rupees – between £1.25 and £1.80.

Though still a lot of money when rickshaw pullers earn 50p a day, they are affordable for the class they are aimed at. And although at 699 rupees (£9.50), The Lost Symbol in hardback is more expensive, it is still affordable among India's middle class. According to Simon Littlewood, international director of Random House, publishing in India is so fragmented that talking of a single market makes little sense. "There are all sorts of niches and people doing all sorts of different things in different languages," he said. One emerging trend is local interest and loyalties. The Tehelka survey revealed that authors had strong readerships in their home regions or in the places where their novels are set. Meanwhile, few were reading those once seen as classic of the Indian market: Agatha Christie and PJ Wodehouse. One booming area is local Indian "chick lit", said Priyanka Malhotra, director of Full Circle Publishing . The surge in sales for Mills & Boon came after they set up printing and marketing operations in India and focused more closely on what local readers wanted.

A recent competition to find Indian writers provoked an "overwhelming response" said Singh, though until the four selected local authors are published later this year, readers will have to make do with Harlequin's A Trip With the Tycoon, the story of a love affair "under the summer of the Indian sun" set at the Taj Mahal. Mills & Boon - Android Apps on Google Play Mills & Boon Description Welcome to the world of Mills & Boon! The Mills & Boon app is the best way to read Adobe® Content Server protected eBooks on your Android device. Features: ✔ Supports EPUB, PDF formats as well as Adobe DRM encrypted eBooks. ✔ Fully-customisable reading experience: adjust font size, font type, font and background colours, margin, line spacing as well as brightness to best suit your preference. ✔ User-friendly interface. ✔ Create your own bookmarks, notes and highlights anywhere in the book. ✔ Advanced library management system: import your own EPUB and PDF files into the app to read them on the go. ✔ In-app shopping experience: browse the Mills & Boon website for best-sellers, new releases, reviews and competitions.

With the Mills & Boon app you can read all of your eBooks from your eBookshelf on the Mills & Boon website, and ePub and PDF books from retailers and libraries around the world. The Mills & Boon app is not compatible with Kindle eBooks bought from Amazon. The publisher, now a subsidiary of Harlequin Enterprises Ltd. has grown to become the UK's undisputed market leader in romance fiction publishing, entrenched in the hearts and minds of its avid readership. Read more 1 32 Sucheta Chowdhury Search engine and download I love to read mills and Boon. I downloaded this app to read those books I couldn't buy. But there is no search engine in this app to search old books and read it and also there is no free ebook downloading. I am highly disappointed. I want it in the next version. Can't open I am a fan of Mills&boons nd was really excited. But to my dismay couldn't open after downloading. Please help! Fatimah Opeyemi Can't download Anytime I try to authorise, they will say my account have not been authorised on my device, and I want to download the books not buy. Pls what am I to do???? An urgent answer pls.

Anne Mumbi Simply amazing.... can never get enough of it. Have 3000 books and then some hope you like it too Amanda Felton Wont let me open the app. Shame. Im a big mills and boon fan.. kedibone mashigo Love it The best in all apps of its kind I've tried. Plus it works even when I'm offline. Add new books, that's all it lacks. User reviews Sucheta Chowdhury October 21, 2015 Search engine and download I love to read mills and Boon. I downloaded this app to read those books I couldn't buy. But there is no search engine in this app to search old books and read it and also there is no free ebook downloading. I am highly disappointed. I want it in the next version. Full Review September 12, 2016 Can't open I am a fan of Mills&boons nd was really excited. But to my dismay couldn't open after downloading. Please help!

Full Review Fatimah Opeyemi February 11, 2016 Can't download Anytime I try to authorise, they will say my account have not been authorised on my device, and I want to download the books not buy. Pls what am I to do???? An urgent answer pls. Full Review Anne Mumbi December 30, 2015 Simply amazing.... can never get enough of it. Have 3000 books and then some hope you like it too Amanda Felton March 1, 2015 Wont let me open the app. Shame. Im a big mills and boon fan.. Full Review kedibone mashigo October 16, 2015 Love it The best in all apps of its kind I've tried. Plus it works even when I'm offline. Add new books, that's all it lacks. Zinney Ha February 22, 2015 Not bad. Has a few good free books. But would like see the new ones that follow.

Full Review Mou Purkait October 10, 2014 I'm totally in love with this app.everybody should try this app who loved to read mills n boon. Full Review Releshni Karan August 25, 2016 Small fonts There is no zooming feature and therefore you have to strain your eyes to read. Too small. Please include the feature to zoom in Mpho Sekotlo May 7, 2016 I love it but I could only read 9 books,how can I get more jade hardman November 28, 2014 Won't let me on the app. Waste of time downloading. Jariatou Jallow February 24, 2016 All HARI UPADHYAY February 21, 2015 Lovely Etelvina Mausse November 17, 2014 Excellent nomthandazo nhlabathi July 6, 2016 Captivating Osinachi Hyacinth August 23, 2016 Interesting Full Review Rebekah Moonsamy July 21, 2016 Can't get access to the books .

Very disappointed with the books not being to download. I love millsandboon, so sad not to be able to read anything Full Review December 11, 2016 Not Bad Some features need editing, otherwise i'ts not a bad app.... But still not as good as Wattpad though...... Ausa shetty April 8, 2015 Wish der was an option of no star Waste of time.. Dint open ... At all... Full Review August 25, 2016 I can't do without a book to read u see and dis app saved me from being bored and I read all the books without any issues.love app need more

Question: Mills and Boon are publishers of what type of books?
Answer: Romance