Adslogans - A fast, efficient bespoke search service for advertisers on slogans, endlines, straplines, taglines etc. - HALL OF FAME Current Wise Words Advertising Slogan Hall of Fame The Advertising Slogan Hall Of Fame recognises excellence and best practice in advertising, benchmarking creativity - identifying the best in branding. The Advertising Slogan Hall of Fame now recognizes 125 lines as members, ranging from ‘Let your fingers do the walking’ to ‘Heineken refreshes the parts other beers cannot reach,’ to ‘We try harder,’ to ‘If you’ve got it, flaunt it.’ Plop, plop, fizz, fizz, oh what a relief it is. 'Plink, plink, fizz, fizz.' Plop, plop, fizz, fizz, oh what a relief it is. 'Plink, plink, fizz, fizz.' TV commercial 1965, courtesy of Xtreme Information Image 1979 featuring Sammy Davis Jr, courtesy of AdClassix.com The original "Plop, Plop" jingle was written by musician Tom Dawes, a former member of The Cyrkle.

The tune did not hit hit the airwaves until 1975, when the sprightly spokesperson Speedy Alka-Seltzer first sang it. Three years later, Sammy Davis Jr. gave the jingle his touch when he made two covers, one "Rock" and the other "Big Band," and performed them on "The Frank Sinatra Show." The original lyrics are simply: "Plop, plop, fizz, fizz, oh what a relief it is!!" In 2007, Alka-Seltzer recreated its classic jingle in a TV ad released during the 2007 Super Bowl. The commercial was the end result of “Bring Back The Fizz”, a national “Battle of the Bands” competition held in December 2006, one of three advertisement re-makes connected with the 75th anniversary of Alka-Seltzer Advertiser: Alka Seltzer Ad agency: Jack Tinker & Partners Year: 1953 The information presented on this page is offered in good faith and is correct to the best of our knowledge. If any factual errors have appeared here inadvertently, then we would be pleased to hear from anyone wishing to offer corrections.

Basic Talk Ltd trading as AdSlogans © “Plop-Plop Fizz-Fizz”: Animated Alka-Seltzer Ads | Cartoon Research January 4, 2014 posted by Mike Kazaleh “Plop-Plop Fizz-Fizz”: Animated Alka-Seltzer Ads Seldom has there been a product that had the kind of savvy marketing that Alka-Seltzer has had. So many of their slogans have entered the American lexicon, like “Try it you’ll like it!”, “I can’t believe I ate the whole thing!” – and the ever popular “Mama mia! ‘Atsa some spicy meatball!” I can’t say that I’ve ever taken Alka-Seltzer before so I couldn’t tell you if the stuff actually works or not. As a kid though, Alka-Seltzer was always useful for playing stupid pranks. Putting a couple of tablets onto your tongue and then drinking a glass of water was always good for a few laughs (Just remember to go outside before trying that one, gang.) Alka-Seltzer ads are often live-action, but they’ve successfully used animation as well, notably those with their famous stop-motion mascot, Speedy Alka-Seltzer.

Let’s look at a few memorable spots… Speedy and Buster Plop, Plop, Fizz Fast: The Effect of Temperature on Reaction Time Plop, Plop, Fizz Fast: The Effect of Temperature on Reaction Time Adult supervision may be needed when working with hot water solutions. Abstract Alka-Seltzer® tablets fizz furiously when dropped into water. The moment the tablet starts dissolving, a chemical reaction occurs that releases carbon dioxide gas. Can you make Alka-Seltzer fizz faster or slower by changing the temperature of the water? How big of a difference in the rate of a chemical reaction can temperature make? Objective To measure the effect of temperature on the rate of a chemical reaction. Credits Andrew Olson, Ph.D., Science Buddies Sources Bayer HealthCare, LLC. (2005.). Experiment 1: The Effects of Temperature on Rate. Retrieved July 3, 2013, from Swanson, G.C. (n.d.). Chemistry Experiments for the Home: Bubble Rate. Science Department, Daytona Beach Community College Alka Seltzer® is a registered trademark of Bayer HealthCare LLC. Cite This Page MLA Style Science Buddies Staff.

"Plop, Plop, Fizz Fast: The Effect of Temperature on Reaction Time" Science Buddies. Science Buddies, 9 Oct. 2014. Web. 28 Dec. 2016 < APA Style Science Buddies Staff. (2014, October 9). Plop, Plop, Fizz Fast: The Effect of Temperature on Reaction Time. Retrieved December 28, 2016 from Share your story with Science Buddies! I Did This Project! Please log in and let us know how things went. Last edit date: 2014-10-09 Introduction You may have seen a television commercial for Alka-Seltzer tablets, or heard one of their advertising slogans: "Plop, plop, fizz, fizz, oh what a relief it is!®" When you drop the tablets in water, they make a lot of bubbles, like an extra-fizzy soda, as shown in Figure 1 below. And like a soda, the bubbles are carbon dioxide gas (CO2). However, with Alka-Seltzer, the CO2 is produced by a chemical reaction that occurs when the tablets dissolve in water. Figure 1.

When an Alka-Seltzer tablet is dropped in water, the tablet makes carbon dioxide gas through a chemical reaction. Alka-Seltzer is a medical drug that works as a pain reliever and an antacid (antacids help neutralize stomach acidity, such as heartburn). The pain reliever used is aspirin and the antacid used is baking soda (sodium bicarbonate, NaHCO₃). To take the tablets, they should be fully dissolved in a glass of water. When sodium bicarbonate dissolves in water, it dissociates (splits apart) into sodium (Na+) and bicarbonate (HCO₃-) ions. (An ion is a molecule that has a charge, either positive or negative.) The bicarbonate reacts with hydrogen ions (H+) from citric acid (another ingredient in the tablets) to form carbon dioxide gas and water. In other words, carbon dioxide gas is a product of this reaction. The reaction is described by Equation 1 below: Equation 1. So how is temperature related to this bicarbonate reaction? In order for the reaction shown above to occur, the bicarbonate ions have to come into contact with the hydrogen ions.

Molecules in a solution are in constant motion, and are constantly colliding with one another. The hydrogen and bicarbonate ions must collide at the right angle and with enough energy for the reaction to occur. The temperature of a solution is a measure of the average motion (kinetic energy) of the molecules in the solution. The higher the temperature, the faster the molecules are moving. What effect do you think temperature will have on the speed, or rate, of the bicarbonate reaction? In this chemistry science project you will find out for yourself by plopping Alka-Seltzer tablets into water at different temperatures, and timing how long it takes for the chemical reaction to go to completion. Terms and Concepts Baking soda, or sodium bicarbonate Molecule Questions What is the bicarbonate reaction? What are its products? Keeping in mind that an increase in temperature reflects an increase in the average molecular motion, how do you think increasing temperature will affect the reaction rate? What temperature change do you think would be required to increase, or decrease, the reaction time by a factor of 2? What other factors beside temperature can affect how well a chemical reaction takes place? Bibliography Bayer HealthCare. (2005).

Experiment 1: The Effects of Temperature on Rate. Retrieved May 8, 2007, from Brown, W.P. (2007). GCSE Notes on the Rates of Chemical Reactions. Retrieved February 24, 2010, from Clark, J. (2002). Understanding Chemistry: Rates of Reaction Menu. Retrieved May 11, 2007, from Helmenstine, A.M. (2007). How To Create an Endothermic Chemical Reaction (Safe) . Retrieved May 8, 2007, from Rader's Chem4Kids.com. (n.d.). Chemical Reactions. Retrieved February 24, 2010, from News Feed on This Topic , , Note: A computerized matching algorithm suggests the above articles. It's not as smart as you are, and it may occasionally give humorous, ridiculous, or even annoying results!

Learn more about the News Feed Materials and Equipment Alka-Seltzer tablets (at least 12; if you plan to do additional variations to the project, you will want to get a larger box) Thermometer with a range of at least 0°C to 60°C A suitable thermometer is available from Amazon.com A standard kitchen candy thermometer will also work fine Clear drinking glass or jar (12 ounce [355 mL] or larger) Graduated cylinder, 100 mL. A 100 mL graduated cylinder is available from Amazon.com . Alternatively, measuring cups may be used. Masking tape Something to stir with, such as a spoon or a chopstick Hot and cold tap water Ice Stopwatch or a clock or watch with a second hand A helper Lab notebook Pencil Disclaimer: Science Buddies occasionally provides information (such as part numbers, supplier names, and supplier weblinks) to assist our users in locating specialty items for individual projects. The information is provided solely as a convenience to our users. We do our best to make sure that part numbers and descriptions are accurate when first listed.

However, since part numbers do change as items are obsoleted or improved, please send us an email if you run across any parts that are no longer available. We also do our best to make sure that any listed supplier provides prompt, courteous service. Science Buddies does participate in affiliate programs with Amazon.com , Carolina Biological , Jameco Electronics , and AquaPhoenix Education . Proceeds from the affiliate programs help support Science Buddies, a 501(c)(3) public charity. If you have any comments (positive or negative) related to purchases you've made for science fair projects from recommendations on our site, please let us know. Write to us at scibuddy@sciencebuddies.org . Share your story with Science Buddies! I Did This Project! Please log in and let us know how things went. Experimental Procedure In this science project, you will be measuring the time it takes for one Alka-Seltzer tablet to react completely in water. You will investigate how the reaction time changes with water temperature. Do your background research and make sure that you are familiar with the terms and concepts in the Background . In your lab notebook, make a data table like Table 1. You will record your results in this data table.

Condition Table 1. In your lab notebook, make a data table like this one. You will record your results in it. Prepare a drinking glass so that it is marked at the 250 mL point. You will use the same glass for multiple trials, so it is convenient to mark the desired water level. Add 250 mL (approximately 1 cup) of water to the drinking glass. Use a piece of masking tape on the outside of the glass to mark the water level, placing the tape with its top edge even with the water level in the glass. Note: You do not want to fill the glass completely full because the bicarbonate reaction produces bubbles that could splash out. You will fill the drinking glass with the same volume of water at three different temperatures: hot tap water, cold tap water, and ice water. For the hot and cold tap water, run the water until the temperature stabilizes. Fill the glass with water to the level of the masking tape. Be careful when handling the hot water. For ice water, fill the glass about half full with ice cubes, then add cold tap water to a bit above the level of the masking tape. Stir for a minute or two so that the temperature equilibrates.

Once temperature has equilibrated, remove the ice cubes from the water's surface using a spoon or other utensil immediately before adding the Alka-Seltzer tablet. (Pour out any extra water so that the water is up to the level of the masking tape.) Prepare the drinking glass with one of the three temperatures as described in step 4. Then measure the reaction time for that temperature. After filling the glass to the level of the masking tape, measure the temperature of the water (in Celsius [C]), and record it in the data table in your lab notebook. Remove the thermometer. (It is not a good idea to use the thermometer as a stirring rod. It might break.) Have your helper get ready with the stop watch, while you get ready with an Alka-Seltzer tablet. Have your helper count one–two–three. On three, the helper starts the stop watch and you drop the tablet into the water. You will immediately see bubbles of CO₂ streaming out from the tablet. Stir the water gently and steadily. Use the same stirring method and speed for all of your experimental trials. The tablet will gradually disintegrate. Watch for all of the solid white material from the tablet to disappear.

When the solid material has completely disappeared, and the bubbles have stopped forming, say "Stop!" to have your helper stop the stopwatch. Record the reaction time (in seconds [s]) in the data table in your lab notebook. Tip: Be careful when opening the packets and handling the Alka-Seltzer tablets. The tablets are thin and brittle, so they break easily. If some of the tablets are whole, and some are broken into many pieces, the separate trials will not be a fair test. You should only use whole tablets. Repeat step 5 three more times with the same temperature. Repeating an experiment helps ensure that your results are accurate and reproducible. Repeat steps 5 to 6 for each of the other temperatures. When you are done, you should have done a total of four trials for each of the three temperatures. Calculate the average reaction time for each of the three water temperatures. Record your results in the data table in your lab notebook. Make a graph of the average reaction time, in seconds (on the y-axis), vs. water temperature, in degrees Celsius (on the x-axis). How does reaction time change with temperature? Can you explain why this is?

Hint: If you are having trouble explaining your results, try re-reading the Introduction in the Background . Share your story with Science Buddies! I Did This Project! Please log in and let us know how things went. Variations More advanced students should also calculate the standard deviation of the reaction times for each temperature. Use the standard deviation to add error bars to your graph. For example, say that the average reaction time for one temperature was 45 seconds, and the standard deviation was 5.2 seconds (these are made-up numbers). You would graph the symbol for the data point at 45 seconds, and then draw short vertical bars above and below the symbol. Each vertical bar would have a length equivalent to 5.2 seconds. Error bars give your audience a measure of the variance in your data. Adult supervision required. Is reaction rate predictable over a larger temperature range? Water remains liquid above 0°C and below 100°C. Repeat the experiment at one or more additional high temperatures to find out. Use Pyrex glass for containing water heated on the stove or in the microwave, and use appropriate care (e.g. wear hot mitts and safety goggles) when handling hot water.

A standard candy thermometer should be able to measure the temperatures in this higher range. You could turn the bicarbonate reaction into a home-made lava lamp. To do this, you will want to use a tall jar or empty clear plastic 1-liter or 2-liter bottle, fill it with 2 to 5 centimeters (cm) of water, add 5 drops of food coloring, and then fill it at least three-quarters full with vegetable oil. You could repeat the science project using your home-made lava lamp at a cold and a hot temperature. To do this, you will need to figure out a way to make the prepared bottle hot or cold. (For example, to make it hot you could let it sit in a large bowl of hot water, and to make it cold you could store it in a refrigerator or freezer.) You will also want to use one-quarter of an Alka-Seltzer tablet at a time (instead of a whole tablet). How does the bicarbonate reaction look and function in the home-made lava lamp? In this science project you observed the reaction mixture and watched as the tablets disappeared and formed gas bubbles.

For more advanced versions of this experiment, you can build a simple apparatus so that you can measure the volume of the gas produced over time. Because you will be able to collect data at multiple time points, you get information about how the reaction rate changes over time. For more advanced versions of measuring the reaction rate like this, see these Science Buddies projects: Can You Change the Rate of a Chemical Reaction by Changing the Particle Size of the Reactants? . Does changing the particle size of the reactants have as big an effect on reaction time as changing the temperature of the water does? For a science project that investigates the effect of particle size on the speed of the reaction, see the Science Buddies project Big Pieces or Small Pieces: Which React Faster? Share your story with Science Buddies! I Did This Project! Please log in and let us know how things went. If you like this project, you might enjoy exploring these related careers: Chemist Everything in the environment, whether naturally occurring or of human design, is composed of chemicals. Chemists search for and use new knowledge about chemicals to develop new processes or products. Read more Pharmacist Pharmacists are the medication experts.

They advise doctors, nurses, and patients on the correct drug dosage for a patient's weight, age, health, and gender; on interactions between drugs; on side effects; on drug alternatives; on costs; and on ways to give drugs. They also dispense drugs at pharmacies, according to prescriptions, checking for dangerous drug interactions, and educating patients on how to take drugs, what reactions to watch out for, and how long it should take for drugs to work. Read more Chemical Technician The role that the chemical technician plays is the backbone of every chemical, semiconductor, and pharmaceutical manufacturing operation. Chemical technicians conduct experiments, record data, and help to implement new processes and procedures in the laboratory. If you enjoy hands-on work, then you might be interested in the career of a chemical technician. Read more News Feed on This Topic , , Note: A computerized matching algorithm suggests the above articles. It's not as smart as you are, and it may occasionally give humorous, ridiculous, or even annoying results! Learn more about the News Feed Looking for more science fun? Try one of our science activities for quick, anytime science explorations. The perfect thing to liven up a rainy day, school vacation, or moment of boredom.

USATODAY.com - Alka-Seltzer revives familiar phrase Alka-Seltzer revives familiar phrase By Theresa Howard, USA TODAY NEW YORK  Alka-Seltzer marketers have been among advertising's most prolific producers of jingles and catch phrases done in such infectious ways that they became pop culture staples of their times. Doris Roberts and Peter Boyle of "Everybody Loves Raymond" revive a popular Alka-Seltzer campaign. There was: "Plop, plop, fizz, fizz. Oh, what a relief it is." How about: "Try it. You'll like it." For its latest commercial, 75-year-old Alka-Seltzer reached back decades to resurrect perhaps the most famous slogan for the fizzy stomach remedy: "I can't believe I ate the whole thing." Alka-Seltzer re-created the original ad from 1972. Playing the bickering married couple this time are Doris Roberts and Peter Boyle from Everybody Loves Raymond. "Alka-Seltzer has some of the most famous advertising of all time and the brand has withstood the test of time," says Jay Kolpon, vice president, marketing and new business, for the Bayer health care's consumer care division.

"This was a way to tap into the 75th anniversary. Tapping into the familiar, tried and true seemed a very natural place to go." In the ad, Boyle sits on the bed and groans "I can't believe I ate that whole thing." An annoyed Roberts responds, "Oh, where have I heard that before?" She then tells him to take Alka-Seltzer. Minutes later Boyle is back on the edge of the bed eating chocolate cake. After he sing-songs "Good night, dear," she replies sharply, "Drop one crumb, and you're dead." The ad will be used for Alka-Seltzer's first appearance on Super Bowl Sunday, in pre-game programming. Bayer health care, part of Germany's Bayer Group, also has 30 seconds during the game, but that high-priced slot will go to sibling brand Aleve. Based on the results of Ad Track, USA TODAY's weekly consumer survey, Bayer could have scored a hit in the game with the Alka-Seltzer ad. Of those familiar with the ad, 28% like the ad "a lot," vs. the Ad Track average of 21%.

The ad was equally popular with viewers who might remember the original commercial, as with those who likely had never heard the catch phrase. Of 40-to-49-year-olds familiar with the ad, 34% like the spot "a lot," while 32% of 18-to-24-year-olds like the ad "a lot." The ad's popularity indicates what can work on Super Sunday where expectations are high for viewers and marketers. Consumers want to be entertained. Advertisers want their investment in costly ad time to stand out. A 30-second ad slot in the game is fetching an average $2.5 million for the Feb. 5 broadcast on ABC. Pre-game ads can be nearly 10% of that — still expensive TV time. "We're very excited that we do have Super Bowl-worthy advertising for the pre-game," Kolpon says of the Alka-Seltzer ad. The Aleve ad to air in the game features Star Trek actor Leonard Nimoy whose hand pain gets in the way of a gig. "We decided to ... reach as many people as possible by buying a Super Bowl spot," Kolpon says. "In our business, you want to reach a lot of people.

This vehicle is unprecedented in how many people it reaches in a short amount of time. People tune in to watch the commercial. It's a whole different environment." Despite the big presence on game day, Kolpon says ad spending for both brands is comparable to ad budgets from previous years. He's hoping to have more impact. "We're spending at the same levels; we just have more memorable advertising," he says. Top Marketing Slogans “Plop, plop, fizz, fizz, oh what a relief it is!” – Alka-Seltzer “You’re in good hands with Allstate.” – Allstate “Reach out and touch someone.” – AT&T What a slogan is and isn’t? The word slogan comes from the Scottish word meaning, “battle cry.” It’s not a tagline or your mission statement. It’s the few words you use as the battle cry to promote a particular product, service or marketing campaign. Unlike your company tagline or marketing message, your marketing slogan may change regularly or you may have more than one. For example American Express has: “Membership has its privileges.” And ” Don’t leave home without it.” The Formula For Creating Winning Slogans 1.

Create Your Word List Brainstorm a list of words associated with your product, who it helps, what it does and the end benefit. The more ideas the better here, you can always edit them down. Keep adding until you suck your brain dry. Ask yourself: What are all your unique differentiators? What are the characteristics of the product or service? What are the qualities of your clients? While some people like to include words like best, or 100 years in business, I don’t recommend this using your marketing message to give yourself compliments. This immediately sends up a flag in your prospects’ minds and kills the effectiveness of your marketing message. When you’re done, you should have at least 50-70 words to work with, ones that describe a tangible and unique benefit. 2. Expand Your List Pull out the copy of Roget’s thesaurus you got when you went to college. Or if you don’t have one, pick one up at the bookstore. The online ones don’t give you enough alternatives. Then take your list of words, and look up their synonyms and add them to your list. Next, write each on a file card and tape them all to your wall. 3.

Use Your List to Start Writing Step back and take a look at all the words you’ve got tapped to your wall. Which ones jump out at you as being the most important to clients? Which go together? 4. Keep It Short Most slogans are only 5 words long. That’s because the shorter your slogan is the easier it will be for people to remember. You don’t need to include your brand name in your slogan either. It’s purpose is to make people think of your brand. 5. Avoid Jargon Or Fancy Pants Language Don’t use industry specific jargon words or concept words that make people think or have to calculate something in their heads. The words should prompt an instant image of your product, your clients or the benefits. Action Step: Use the above 5 steps to create your master list of words that describe your company, your product, your service, the benefits and your clients. Tomorrow I’ll be emailing you the top marketing slogans you can legally “steal”. Don’t worry, I’ll show you how to do this so you sell more and avoid any legal complications. In case you’re hungry to get started, here are the top 23 memorable marketing slogans for food and drink to wet your appetite. “Snap! Crackle!

Pop!” Kellogg’s Rice Krispies “Finger lickin’ good.” KFC “Betcha can’t eat just one.” Lay’s “Got milk?” Milk Board “It’s Miller time!” Miller “M&Ms melt in your mouth, not in your hand” M&M candies “I Am Canadian” Molson Canadian beer “Guinness is good for you.” Guinness “Don’t be vague. Ask for Haig.” Haig Scotch Whisky “You don’t have to be Jewish to love Levy’s.” Levy’s Rye Bread “Barq’s has bite” Barq’s root beer “For all you do, this Bud’s for you” Budweiser “Have it your way.” Burger King “We answer to a higher authority.” Hebrew National “Good to the last drop” Maxwell House “Do the Dew” Mountain Dew “Milk: It Does a Body Good” National Dairy Council “It takes a tough man to make a tender chicken.” Perdue “Nothin’ says lovin’ like somethin’ from the oven” Pillsbury Foods “The Uncola.” 7 Up “Obey Your Thirst” Sprite “Subway.

Eat fresh” Subway “Think Outside the Bun” Taco Bell “Where’s the beef?” Wendy’s “Breakfast of Champions” Wheaties Cereal Of course after all these, you may need one more advertising slogan: “R-O-L-A-I-D-S spells Relief” Rolaids Make sure to check tomorrow’s email to discover the top 15 marketing and advertising slogans you can borrow, and how to do it legally. To your success, Famous Brand Slogans | Milk | Beer Famous Brand Slogans Read all the most popular slogans of our time. Copyright: Attribution Non-Commercial (BY-NC) A-1 makes hamburgers taste like steakburgers Abbey National Access takes the waiting out of wanting Does you does, or does you don't take Access? Acura The True Definition of Luxury. Yours. Adelma Mineral Waters Clearly Canadian Sparkling Mineral Water in Wild Fruit Flavours Alba Dry Milk Skim milk does not come from skinny cows Alka Seltzer I can't believe I ate the whole thing! Plop, plop, fizz, fizz, oh what a relief it is!

Try it, you'll like it Allinson's Bread Bread wi' nowt taken out Allstate Insurance You're in good hands with Allstate Almaden Grapes, like children, need love and affection Alpo Dog Food Doesn't your dog deserve ALPO? American Airlines Rest, keep warm and drink liquids Doing what we do best Poster Slogans Poster Slogans Examples of Poster Slogans Companies use poster slogans constantly in order to promote a product or service as a way to communicate with your customers or clients concerning what you sell or what you company is about. Typically, the poster itself will deliver the message via a graphic visual and then at the bottom, top, or through the poster is a short slogan. You find these types of company slogan and posters everywhere you go throughout your day and often you see them so often thatyou do not realize they are doing their job. Click here for a list of examples of the top 100 slogans . Other examples include: Think about all the anti-smoking slogans, the graphics alone does the speaking, with very little wording, except maybe a "save your lungs, and save your life!" Remember the advertisement many years ago for Alka Seltzer?

They have had a glass of water, dropped in one or two and then had the slogan, "Plop, plop, fizz, fizz...." it was catchy and their sales increased dramatically Motivational slogans have always worked well in the workplace as a way of communicating a message, such as "Your efforts and determination equal success" along with the poster of a successful person living the good life. Other examples: How To Create A Top Marketing Slogan | Small Business Marketing How To Create A Top Marketing Slogan by Charlie Cook Imagine you owned a small piece of your buyers’ brains. And every time they thought about making a purchase, your product or service came to mind. For example if they were thirsty, they thought, “This Buds for you, “ or if they wanted a burger they thought, “Have it your way!” or if they when were tired and looking for a lodging for the night they remembered “We’ll leave the light on for ya!” That’s what the marketing slogans from Budweiser, Burger King and Motel 6 do, they help people remember a product and increase their propensity to buy. And that’s what a good marketing slogan can do for you. Want your own winning marketing or advertising slogan?

Read the following carefully and make sure to check your inbox to get the next two parts of this guide to creating a top marketing slogan. Marketing Nirvana Every marketer and business owner wants a catchy marketing or advertising slogan, one that will stick in their prospects’ minds, help them build their brand and increase sales. And a good slogan sticks like glue in peoples’ minds, reminding them consciously and unconsciously of your product, over and over. I still remember slogans from over thirty years ago, ones like, Brylreem’s, “A little dab will do you.” Or the safety campaign that ran when seat belts were first introduced, “Buckle up for safety.” Or Nancy Reagan’s anti-drug campaign, “Just say no!” Can you really control what people think about? Pick the right marketing or advertising slogan and it will help you get and keep your prospects’ attention. In some cases, as indicated above, long after your marketing campaign has ended and you’ve stopped selling the product.

Some Top Marketing Slogans “Plop, plop, fizz, fizz, oh what a relief it is!” – Alka-Seltzer “You’re in good hands with Allstate.” – Allstate “Reach out and touch someone.” – AT&T What a slogan is and isn’t? The word slogan comes from the Scottish word meaning, “battle cry.” It’s not a tagline or your mission statement. It’s the few words you use as the battle cry to promote a particular product, service or marketing campaign. Unlike your company tagline or marketing message, your marketing slogan may change regularly or you may have more than one. For example American Express has: “Membership has its privileges.” And “ Don’t leave home without it.” The Formula For Creating Winning Slogans 1. Create Your Word List Brainstorm a list of words associated with your product, who it helps, what it does and the end benefit. The more ideas the better here, you can always edit them down. Keep adding until you suck your brain dry. Ask yourself: – What are all your unique differentiators? – What are the characteristics of the product or service? – What are the qualities of your clients?

While some people like to include words like best, or 100 years in business, I don’t recommend this using your marketing message to give yourself compliments. This immediately sends up a flag in your prospects’ minds and kills the effectiveness of your marketing message. When you’re done, you should have at least 50-70 words to work with, ones that describe a tangible and unique benefit. 2. Expand Your List Pull out the copy of Roget’s thesaurus you got when you went to college. Or if you don’t have one, pick one up at the bookstore. The online ones don’t give you enough alternatives. Then take your list of words, and look up their synonyms and add them to your list. Next, write each on a file card and tape them all to your wall. 3. Use Your List to Start Writing Step back and take a look at all the words you’ve got tapped to your wall. Which ones jump out at you as being the most important to clients? Which go together? 4. Keep It Short Most slogans are only 5 words long. That’s because the shorter your slogan is the easier it will be for people to remember.

You don’t need to include your brand name in your slogan either. It’s purpose is to make people think of your brand. 5. Avoid Jargon Or Fancy Pants Language Don’t use industry specific jargon words or concept words that make people think or have to calculate something in their heads. The words should prompt an instant image of your product, your clients or the benefits. Action Step: Use the above 5 steps to create your master list of words that describe your company, your product, your service, the benefits and your clients. Here are the top 23 memorable marketing slogans for food and drink to whet your appetite. “Snap! Crackle! Pop!” Kellogg’s Rice Krispies “Finger lickin’ good.” KFC “Betcha can’t eat just one.” Lay’s “Got milk?” Milk Board “It’s Miller time!” Miller “M&Ms melt in your mouth, not in your hand” M&M candies “I Am Canadian” Molson Canadian beer “Guinness is good for you.” Guinness “Don’t be vague.

Ask for Haig.” Haig Scotch Whisky “You don’t have to be Jewish to love Levy’s.” Levy’s Rye Bread “Barq’s has bite” Barq’s root beer “For all you do, this Bud’s for you” Budweiser “Have it your way.” Burger King “We answer to a higher authority.” Hebrew National “Good to the last drop” Maxwell House “Do the Dew” Mountain Dew “Milk: It Does a Body Good” National Dairy Council “It takes a tough man to make a tender chicken.” Perdue “Nothin’ says lovin’ like somethin’ from the oven” Pillsbury Foods “The Uncola.” 7 Up “Obey Your Thirst” Sprite “Subway. Eat fresh” Subway “Think Outside the Bun” Taco Bell “Where’s the beef?” Wendy’s “Breakfast of Champions” Wheaties Cereal Of course after all these, you may need one more advertising slogan: “R-O-L-A-I-D-S spells Relief” Rolaids Will These Top Slogans Work For You What’s the easiest way to come up with a marketing or advertising slogan?

Below you’ll find 15 top marketing slogans, ones that some of the great minds in marketing and advertising spent months and millions of dollars developing. Ones that might work for you with a few words modified to avoid confusion and copyright conflicts. Yes you can steal the slogan ideas from others and use them as inspiration. Here’s how. I had one struggling client who produced videos for websites, who was trying to come up with a winning slogan for his company. Looking through the master list, I noticed General Electric’s “Bringing good things to life.” Putting GE’s slogan together with my client’s services I came up with: “Bringing websites to life with video.” The slogan was unique and different enough to avoid confusion or legal issues and powerful enough that it helped him turn his business around in just a couple of months. Ready to do the same? Use your marketing or advertising slogan to ramp up your sales? Here are 15 top slogans you can use for inspiration to get your creative juices flowing and help you create your own winning marketing slogan just the way Crime Stoppers did.

They used AT&T’s “Reach out and touch someone, to come up with, “Reach out and bust someone.” Review each of the following and come up with your own variations. The Top 15 Marketing Slogans To Inspire You “You’re in good hands with Allstate.” Allstate “Reach out and touch someone.” AT&T “The ultimate driving machine.” BMW “Tomorrow’s climate Today’s challenge.” Climate Challenge “The antidote for civilization.” Club Med “Common sense. Uncommon results.” David Ingram and Associates “When it absolutely, positively has to be there overnight.” Federal Express “We bring good things to life.” General Electric “Don’t get mad! Get Glad!” Glad “Take action for the climate.” Greenpeace “Make yourself a home.” Ikea “All the news that’s fit to print.” The New York Times “Because so much is riding on your tires.” Michelin “The Safer, Easier Way to Pay.” PayPal “Give us 20 minutes and we’ll give you the world.” WINS Radio, New York Action Step: Pick 5 or more of the above slogans and make them your own.

For example if you’re a marketer you could use BMW’s “The ultimate driving machine.” And come up with, “The ultimate profit machine.” Or if you’re an investment manager you could borrow Michelin’s “Because so much is riding on your tires.” And come up with, “Because so much is riding on your financial choices.” Need more inspiration? Who doesn’t? Want to push your sales sky high with your marketing slogan? Need more ideas for the perfect, profit-generating one that will work like a sales magnet? You’ll find them below, but don’t just scan them, use them to help you generate ideas for the perfect marketing slogan for your product or service. Then, when you’ve narrowed it down to your top 4-5 ideas, run it through the SloganTester you’ll find below.

56 Marketing Slogans That Made Millions “When you care enough to send the very best” Hallmark “Surprisingly mouth watering.” Halls Refresh “Nothing runs like a Deere” John Deere “Because I’m worth it.” L’Oréal “Maybe she’s born with it, maybe it’s Maybelline” Maybelline “Tastes so good cats ask for it by name” Meow Mix Cat food “When It Rains It Pours” Morton Salt “Soothes. Cleanses. Refreshes. Murine “I love New York.” New York “Just do it.” Nike “We take the world’s greatest pictures.” Nikon “Now you’re playing with power!” Nintendo “Tough on grease. Soft on hands.” Palmolive “Kills Bugs Dead” Raid “Strong enough for a man, but made for a woman” Secret deodorant “For women whose eyes are older than they are.” Robert Powers skin cream “Save the Children. Everyone.” Save The Children “Takes a Licking and Keeps on Ticking.” Timex “Pleasure you want.

Protection you trust.” Trojan Condoms “A mind is a terrible thing to waste” United Negro College Fund “Fly the friendly skies.” United Airlines “Be all you can be.” US Army “Can you hear me now?” Verizon Wireless “It’s everywhere you want to be.” Visa “Drivers wanted.” Volkswagen “The document company.” Xerox “Let your fingers do the walking.” Yellow Pages “You’re not fully clean until you’re Zestfully clean” Zest Soap”Plop, plop, fizz, fizz, oh what a relief it is!” Alka-Seltzer “Membership has its privileges” American Express “Don’t leave home without it” American Express “Think different” Apple Computers “ “We try harder.” Avis “The Greatest Show on Earth” Barnum & Bailey “The quicker picker upper.” Bounty “I’d walk a mile for a Camel.” Camel “M’m! M’m!

Good!” Campbell’s Soup “Please don’t squeeze the Charmin.” Charmin “The Citi never sleeps.” Citibank “Does she … or doesn’t she?” Clairol “It’s the real thing.” Coca-Cola “Look, Ma, no cavities!” Crest “Put a tiger in your tank.” Esso “Nothing runs like a Deere” John Deere “Just what the doctor ordered” Dr Pepper “Trusted Everywhere” Duracell Batteries “Never forgets.” Elephant Memory Systems “The world on time.” Federal Express “Capitalist tool.” Forbes “Quality is Job One.” Ford “Say it with flowers” FTD (Interflora) “Look sharp, feel sharp” Gillette Enough? I’ve given you over 90 top marketing slogans. By now you should have at least half a dozen ideas for ones that could help your sales grow. Which marketing slogan is the right one for your products or services? Find out with the SloganTester. SloganTester Just ask yourself the following seven questions about your slogan. Is it original? Does it differentiate your product or service from the competition? Does it highlight a key benefit? Does it reflect the brand personality? Is it memorable?

Is it unique, original and not in use by others. If you answered yes to all seven, you’ve got a clear winner. If you only answered yes to four, you’re close. Either way, the next step is to test it. See how people respond to it. See if when you use it in your ads, you get a better response. Great Brand Slogans (from the past 100 years!) - Spot-On Branding Great Brand Slogans (from the past 100 years!) by Nora D. Richardson | May 3, 2011 | Branding Quizzes & Games | 0 comments How important is a great slogan or a memorable tagline? Very! Creating a great company or product slogan that sticks in your consumers’ minds is essential to ensuring real staying power and lasting company and product success. Your taxes are done (hopefully!) and summer is just around the corner – so take a break and enjoy this entertaining branding slogan quiz! As a bonus, I’ve added the approximate year these slogans were introduced. You may be surprised to find out just how long some of these phrases have stuck around!

Great Brand Slogans QUIZ Match the Company/Product Name to the Slogan and the Year it was first used. 1. Bounty A. Don’t Leave Home Without It (1975) 2. IBM B. The Breakfast of Champions (1928) 3. Alka-Seltzer C. Have it Your Way (late 1970’s) 4. Apple D. Think. (1914) 5. Nike E. Think Different. (1997) 6. Maxwell House F. The Uncola (1975) 7. Coca-Cola G. It ain’t easy bein’ cheesy. (late 1980’s) 8. 7 Up H. Plop, plop, fizz, fizz (1951) 9. Yellow Pages I. Just Do It. (1988) 10. Timex J. It’s Everywhere You Want to Be. (1986) 11. American Express K. Where’s the Beef? (1984) 12. Visa L. Good to the Last Drop.

(1917) 13. Altoids M. Takes a licking & keeps on ticking (~1946) 14. Wheaties N. Fly the Friendly Skies. (1965) 15. Rice Krispies O. The Quicker Picker-Upper (1970’s) 16. Burger King P. Snap, Crackle, Pop (1968) 17. Wendy’s Q. We’ll leave the light on for you. (1988) 18. Cheetos R. Curiously Strong (1920’s) 19. Motel 6 S. Let your fingers do the walking. (1961) 20. United Airlines T. It’s the real thing. (1969) Answers How many did you get right? I was surprised to learn how long some of these slogans have been around as well! It just goes to show ya: a great company or product plus a great brand slogan equals lasting business success! (I love games and quizzes and I have a bunch of harder slogans up my sleeve.

Let me know if you would like to see more trivia/quiz type posts.)

Question: What product used the slogan "plop plop fizz fizz"?
Answer: Alka-Seltzer