Stella Artois | Beer Wiki | Fandom powered by Wikia Stella Artois Logo 2015 Stella Artois brewery in Leuven Stella Artois is a 5.2% ABV global lager first brewed in Leuven, Belgium in 1926 as a Christmas brew, and named Stella after the Latin for "star." [1] Although Belgium is best known internationally for its ales, the so-called "table beers," the bottom-fermented pilsner lagers such as Stella Artois head the list for domestic consumption, making up almost 75% of Belgian beer production. Stella is promoted as an international brand by its brewer, InBev . In its home market of Belgium, however, it is marketed, priced and sold as a regular lager. It is brewed in Belgium and the United Kingdom , as well as other countries, including Australia . Much of the Stella Artois exported from Europe is currently produced at the InBev Brewery in Belgium, and packaged in the Beck's brewery in Bremen, Germany .

The Anno 1366 on the Stella Artois logo refers to the origin of brewing in the city of Leuven. The city's tax records dated 1366 mention the existence of a local brewpub called Den Hoorn, ('Hoorn' in Flemish meaning 'Horn' in English, as is represented in the logo on the beer label). The name Artois was coupled to the brewery in 1708, when new owner Sebastian Artois achieved the title of Master Brewer . The frame that surrounds the name Stella Artois on the label refers to the traditional style of window frame found in Flemish architecture. Stella Artois is available on draught and in several packaged sizes, including a 275 ml bottle, 284 ml bottle, a 330 ml bottle, a 440 ml can, a 50cl can, a pint size can known as "La Grande Biere" (568 ml), 66 cl bottle, 70 cl bottle and a 1-liter bottle.

Contents 1366 - Records of taxes exist on Leuven's Den Horen Brewery, a brewery that is still in existence today. 1708 - Sebastian Artois becomes the master brewer at Den Horen. 1717 - Sebastian Artois gives his name to the brewery. 1926 - Stella Artois was launched initially as a seasonal beer especially for the Christmas holiday market. 1930 - The first Stella Artois beer is exported to the European market. 1960 - 1 million hectoliters of Stella Artois is produced annually for the first time. 1993 - InBev open a new fully automated brewery in Leuven. 2006 - Total production volume reaches over 10 million hectoliters annually. Advertising Edit For some time, Stella Artois' advertising slogan in the United Kingdom was "Reassuringly Expensive". The UK television advertising campaigns became known for their distinctive style of imitating European cinema and their leitmotiv inspired by Giuseppe Verdi's La forza del destino.

The campaigns began with a series of adverts based on Jean de Florette, moving on to other genres including war movies, silent comedy and even surrealism (for which the slogan was changed to "Reassuringly Elephants"). They have used notable movie directors such as Jonathan Glazer, and their aim was to portray the drink in a context of sophisticated European culture. During 2007, the "reassuringly expensive" slogan was dropped, and the word "Stella" has been avoided in the advertisements. This has been seen as a reaction to the lager's perceived connection with aggression and binge-drinking in the United Kingdom, where it is nicknamed "wife beater". [2] In Belgium, Stella Artois is promoted as Mijn thuis is waar mijn Stella staat and Chez moi, c'est près de ma Stella (My home is where my Stella is). Interestingly, in Belgium, Stella is sold as a regular lager and does not enjoy the more flattering reputation it has abroad. Stella Artois is also brewed in Abbotsford, Melbourne by Carlton & United Beverages for the Australian market under license from InBev. Stella Artois has had a long association with film.

Dating back to 1994 (in the UK), the beer has organized a range of events as well as TV sponsorship of Channel 4 films and a website. Most recently the beer brand has adopted the new identity - Studio Artois. Stella Artois has been a primary sponsor of the film festivals at Cannes and Sundance. In May 2008, an advertising campaign was run in the United Kingdom reporting that Stella Artois is only made from four ingredients: hops , malted barley , maize and water . Technically, the process also uses agents such as yeast for fermentation and isinglass for clarification [1] ; "The animal product that we use is Isinglass (fish finings). This is a clarification agent made from certain fish. It assists clarification by attracting the yeast cells causing them to coagulate into larger particles which then separate from the beer, giving the beer a clean and clear appearance." (Interbrew 19-Nov-2003).

See also Peeterman Artois , a 4% wheat-based lager often sold alongside Stella Artois in the UK Artois Bock , a 6.2% 'brown' beer to be phased out and replaced by Eiken Artois Eiken Artois , a5.6% 'oak aged' lager sold alongside Stella Artois in the UK References Stella Artois and Water.org, with the support of co-founders Matt Damon and Gary White, launch “Buy a Lady a Drink” to help stop women’s journeys to collect water in the developing world | Anheuser-Busch Newsroom Stella Artois and Water.org, with the support of co-founders Matt Damon and Gary White, launch “Buy a Lady a Drink” to help stop women’s journeys to collect water in the developing world January 22, 2015 Newsroom » Stella Artois and Water.org, with the support of co-founders Matt Damon and Gary White, launch “Buy a Lady a Drink” to help stop women’s journeys to collect water in the developing world Stella Artois’ first global social impact campaign Limited-edition Chalices help support the cause One Chalice provides five years

 of clean water to one person in the developing world (NEW YORK, NY – January 22, 2015) – Today, with the support of Water.org and its co-founders Matt Damon and Gary White, Stella Artois launched its first global social impact campaign ‘Buy a Lady a Drink’ to drive awareness of the global water crisis and help provide solutions.

Every day, women around the world spend a combined 200 million hours collecting clean water for their families. ‘Buy a Lady a Drink’ aims to help put a stop to these water-collecting journeys, so women can start new journeys of their own. Stella Artois has made a donation of $1.2 million to Water.org and is now inviting consumers to join the cause by purchasing limited-edition Chalices. One Chalice will help Water.org provide five years of clean water to one person in the developing world. In the U.S., consumers can purchase one of the 20,000 exclusive Chalices for $12 at Amazon.com; all proceeds from sales of the Chalices will be donated to Water.org. Beyond purchasing a Chalice, consumers will also be able to learn more about the Stella Artois ‘Buy a Lady a Drink’ campaign, the partnership with Water.org and stories of women directly impacted by the global water crisis by visiting . “We’re honored to be joining forces with this premier global brand that has stepped up to support Water.org and help us raise awareness of the water crisis,” said Gary White, co-founder of Water.org.

“Awareness is as important as fundraising,” said Water.org co-founder Matt Damon. “We want people to understand the issue in all its complexity.” The three unique and beautifully designed Chalices were inspired by traditional handcrafted objects from three of the developing countries where Water.org operates, including textiles from India, baskets from Ethiopia and pottery from Honduras. Consumers can purchase the Chalices at Amazon.com in the United States, Shop.StellaArtois.com in the United Kingdom, TheChaliceStore.com in Argentina and at the Visitor’s Center at the Stella Artois brewery in Belgium. “We are proud to join Water.org, Matt Damon and Gary White to help raise awareness of the global water crisis that affects more than 750 million people around the world, and support Water.org’s efforts through donations and the sale of these stunningly-designed Chalices,” said Miguel Patricio, Chief Marketing Officer, AB InBev. “Water.org’s current success shows we can make a difference in solving the water crisis,” said Debora Koyama, Global Vice President, Stella Artois. “As a key ingredient in our beers, water is a natural resource Stella Artois aims to protect and preserve.

We are delighted to enlist millions of Stella Artois fans around the world in this effort, as well as the iconic Stella Artois Chalice as the symbol of this campaign.” Stella Artois & ‘Buy a Lady a Drink’ at Sundance Film Festival Through Stella Artois’ annual sponsorship of the Sundance Film Festival, ‘Buy a Lady a Drink’ will formally launch on the opening night. The evening will feature an exclusive premiere of the ‘Buy a Lady a Drink’ campaign films, a panel conversation with Gary White, Frederick Scott, Debora Koyama, Global VP of Stella Artois and Carol Clark, Global VP of Better World, AB InBev, and a celebration to kickoff the global campaign. Additionally, the Stella Artois-branded space will feature an engaging “Water Wall,” which will allow guests and partygoers to learn more about the initiative, make donations and interact with water vessels to underscore the impact that journeys have on the everyday lives of women in the developing world. The Global Water Crisis: Captivating Films & Photography Stella Artois and Water.org enlisted celebrated creative artists to produce captivating films and photography for the campaign, including Grammy Award-nominated directors Fred&Nick and noted photographer Chris Ozer.

Chris Ozer and Fred&Nick’s Frederick Scott and Nicolas Jack Davies traveled with Water.org to India to film and photograph real stories of women who have been impacted by the water crisis, and how improved access to clean water has transformed their futures. ‘Walking to Water’ and ‘Life With Water’ offer an intimate view of the everyday challenges women in the developing world face every day, and the dramatic changes that access to clean water can make in their lives. Chris Ozer traveled to Honduras and Ethiopia with Water.org to capture a series of 90 pure, poignant still images. Fred&Nick also created a short film featuring Matt Damon to introduce the campaign. All films and photography can be found on Stella Artois, AB InBev and Water Stella Artois is proudly brewed by AB InBev, the leading global brewer. ‘Buy a Lady a Drink’ is one program in an extensive series of water-related efforts the company has undertaken in its long-standing commitment to water conservation and protection. The company is currently spearheading a multi-year, global program to reduce water risks and improve water management, protect watersheds and reduce global water usage.

Water is essential to AB InBev products, as well as to the social, economic and environmental well-being of communities where the company operates. About Stella Artois Stella Artois® is part of a Belgian brewing tradition dating back to 1366. It is the No. 1 Belgian beer in the world and is present in over 80 countries. Stella Artois® is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavor and a hint of bitterness. Stella Artois® is best enjoyed served between 3 and 5 degree Celsius and should be served in the unique Stella Artois® Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager. Visit for more information. About Water.org For more than 20 years, Water.org has been at the forefront of developing and delivering solutions to the global water crisis. Founded by Gary White and Matt Damon, Water.org pioneers innovative, community-driven and market-based initiatives to ensure all people have access to safe water and sanitation — giving women hope, children health and communities a future.

To date, Water.org has positively transformed the lives of more than 2 million people around the world, ensuring a better life for generations ahead. Learn more at and . For press inquiries, please contact: Jeff Grass Stella and the Chalice | Greatest Beers of the World Greatest Beers of the World Breweries Why drink out of a glass when you can drink out of a chalice? Stella Artois, the world’s best-selling Belgian beer was first brewed as a holiday gift for the people of Leuven, Belgium back in 1366. Stella is a blonde pilsner which is crisp and refreshing, making it a great selection when catering to your family and loved ones this holiday season. And appropriately, for the best experience, you never want to drink this finely crafted lager from a pint glass. Pick up your Stella Artois Chalice. Not only does it add a touch of class and sophistication with its gold rim and detailed stem, but it’s actually designed to enhance the flavor from the signature design.

You can get your very own Stella Artois Chalice as a free gift if you buy a case of Stella Artois from one of the following locations: OWNSHIPLINE BEV KULPSVILLE 19443 And if you should happen to have Stella on draught, make sure it abides to the 9 step pouring ritual. I. THE PURIFICATION The trademark Stella Artois chalice is designed to release the beer’s flavor and aroma. Your bartender will always use one, preferably cleaned with a non-fat-based detergent. It’s then rinsed with cold water, allowing the glass to reach the same temperature as the beer. II. THE SACRIFICE Your bartender opens the tap in one swift motion to let the first burst of foam flow away. It must never enter the chalice glass, thus ensuring that every drop of Stella Artois is fresh. III. THE LIQUID ALCHEMY BEGINS The chalice glass is held at a 45-degree angle. When the beer hits the chalice and begins to circulate, it creates the ideal proportion of foam relative to liquid. IV. THE HEAD Natural creation of the foam head occurs by straightening and lowering the glass.

This initial foam is important as it prevents the beer from coming into contact with the air and losing any flavor. V. THE REMOVAL Your bartender then closes the tap in one quick action and moves the glass away, to prevent any drops from falling into the glass. These drops come into contact with the air, and oxidize, making them unworthy of your glass of Stella Artois. VI. THE BEHEADING While the head is flowing over the edge of the glass, your bartender cuts it gently with a knife on a 45-degree angle. This eliminates the larger bubbles, which burst easily and accelerate the dissipation of the head. VII. THE JUDGEMENT The right amount of foam is about two fingers (3cm) thick. The final head creates a protective “cap” that keeps your Stella Artois from going stale. VIII. THE CLEANSING Your bartender then rinses the bottom and sides of the glass. This step keeps the outside of the chalice clean and comfortable to hold. IX. THE BESTOWAL Finally, your Stella Artois is served to you on a coaster, accompanied by the drip catcher at the base. Behold the perfect glass of Stella Artois.

Cheers to you, and for your patience, a refreshing reward. And for at home, Stella has released a beautiful limited edition holiday bottle and gift set which includes the chalice, making these options a wonderful gift for the holidays. Leave a Reply Where did it all go wrong for the beer they call 'wife beater'? | Daily Mail Online Where did it all go wrong for the beer they call 'wife beater'? By VICTORIA MOORE Last updated at 17:54 15 November 2007 You know how depressing it is when the local you've happily been sinking pints at for years suddenly seems to be going downhill? Well a few months ago, landlord Dave Edwards of the Rose & Crown in Worthing on the South Coast began to notice that was exactly what was happening to his own pub. As his bar manager, a man who doesn't mince his words, puts it: "We're a nice place with nice, often more mature, customers. We have a Thai restaurant in the evenings, and they come for a quiet drink and something to eat. "Then suddenly - I'm not a snob - but we started getting all these loudmouthed yobs in.

Younger drinkers, 19 to 30-year-olds, and builders and labourers. Scroll down for more... "They weren't fighting - we'd never have let things get to that stage - but they were creating, and it was bad enough to make the other customers start leaving early." Dave noticed that besides being trouble, all these "rogue elements" had something else in common. When they asked for "the usual", it always meant the same thing: a pint of Stella Artois. "With Stella, we got a minimum amount of drinking and a maximum amount of aggravation," says Dave. "It didn't appear to be a social drink and seemed to have an adverse effect on people. Everyone who was drinking Stella was a pain." His solution was blindingly simple. He cancelled his order for Stella Artois and replaced it with another lager, San Miguel. Within a matter of weeks, the rowdy crowd had found somewhere else to drink and it was business as usual at the Rose & Crown. Everyone, it seemed, was happy. Well perhaps not quite everyone.

For InBev, the company which owns the enormously successful and profitable beer, this incident was further worrying proof that Stella Artois, once best known for its unashamedly upmarket advertising slogan, "reassuringly expensive", has, as a member of the drinks trade phrases it, "done a Burberry" - the fashion house which became the designer label of choice for football thugs. In short, it has gone from being a product with a certain degree of class to one associated with all the wrong sort of people. Despite heavily discounted prices, sales of Stella Artois in Britain have slumped recently with take-home sales down five per cent. Perhaps this is not surprising when own-brand supermarket lagers are now cheaper even than mineral water at an astonishing 22p per can. But Stella's owner is now trying to fight back with a new multi-million pound advertising campaign. It has dropped the "reassuringly expensive" slogan ("but only for the time being," insists a spokesman), and is attempting to reposition the lager with a Continental set of ads that doesn't mention "Stella" at all. "It would be naive to say no [there isn't an image problem]," admits a spokesman for InBev.

Scoll down for more... Image problem? Just a bit! The drink, which at 5.2 per cent alcohol is stronger than many other lagers and therefore makes people drunker and sometimes more aggressive more quickly, has acquired the unflattering soubriquet of "wife beater". "I first heard someone refer to it as that two or three years ago," says Zak Avery, a beer trade commentator who owns a specialist off-licence in Headingley near Leeds. "I think that to use a term like that laughingly as a nickname for a beer is crass. But it seems to happen. "It comes from the people they refer to in America as "poor white trash", or "trailer trash", and there's a particular item of clothing, a white sleeveless vest, that gets called the "wife beater vest". "The sort of person who might live that lifestyle, and wear that top, was co-opted to describe the average Stella drinker - though I should stress it's not something I necessarily believe is fair." None of this is compatible with the sophisticated and upmarket image that Stella has tried to push, using TV ads with such high production values they look like expensive art-house mini-movies.

Or with their sponsorship of the tennis tournament at Queen's Club in London, which is a warm-up for Wimbledon. Tap the words "Stella Artois" and "wife beater" into an internet search engine, though, and you'll see just how commonly used the nasty nickname is. "Me and my partner used to drink Stella all the time - and every time we'd end up in terrible arguments," offers one (female) correspondent on an internet discussion board. "4 years ago we decided to drink a lighter beer and eversince [sic] we have not argued like back then." Another adds: "My parents run a pub and they stopped selling Stella for the reasons above. It is even called wifebeater in the trade!" And yet another: "I used 2 drink stella and all it does is make me and the mrs argue and i've hit her a few times which im ashamed of." Meanwhile, one drinker said he was convinced the drink sent "mental messages round my brain". Of course, it is ridiculous to suggest that any particular drink, rather than people's excessive consumption of it, might be to blame for violence. But the cultural association is far from being just a bit of pub and internet chat.

In the courts, lawyers are sadly familiar with the Stella phenomenon. Barrister Alex McBride says: "The people I see coming into court who are up for charges of GBH are, by and large, young men who have drunk an awful lot of strong lager. "I'm not saying that means they've drunk Stella, but, more often than not, it does tend to be Stella." Others claim Stella seems to have become the drink of choice for those who go out and "glass each other". And as criminal defence lawyer Greg Foxsmith told BBC's Newsnight: "One rarely hears the same thing with other brands that I can mention." The lager was even singled out by a judge in a Brighton court, who linked it with binge-drinking and alcohol-fuelled violence when sentencing a man who had attacked his ex-girlfriend's partner after downing Stella Artois. "For people who sit where I do, there are key words in the papers for this case which occur all too frequently in cases involving young men and alcohol," said recorder John Hardy.

"They are "Stella" and "binge-drinking"." When the Mail contacted Mr Hardy this week, he declined to comment further: "The observations that I made in court were relevant to the particular case with which I was dealing." Given the rate at which Stella outsells its rivals, perhaps it is inevitable that its name will crop up more frequently in cases that involve alcohol and violence. But with the Stella name now so tarnished, no wonder its parent company told the Mail it has decided to withdraw it from some (presumably less desirable) establishments - even if the official reason given for this is that "the pouring ritual is not being observed correctly". For those familiar with its reputation, the idea of asking for a "pint of Stella please, mate" is rapidly becoming about as appealing as the idea of ordering the down-and-out's favourite, a pint of Special Brew. So where did it all go wrong? For the past decade, the Stella Artois brand has been one the most commercially successful beers in the country.

Initially marketed as a premium, ever-so-stylish French lager (even if it was actually Belgian) aimed at the upmarket drinker, it rapidly became "a success story beyond anything the beer trade had seen", says Graham Holter, editor of Off Licence News. The advertising campaign was hugely successful in increasing awareness of the brand. And this was soon coupled with huge price promotions. Despite the "reassuringly expensive" tagline, Stella Artois is very often anything but. Says one advertising executive who used to work on the brand: "Stella Artois soon became widely available in supermarkets and off licences, where it was - and still is - often discounted." While the advertising sought to position the brand upmarket, the discounting had the opposite effect and attracted the sort of customer who was good for sales but certainly didn't fit the profile for a high quality product. "It has become a victim of its own success," says brand expert James Osmond, a director at consultancy Clear. "This often happens when a brand gets so enormous that it tries to appeal to everyone. Either it becomes ubiquitous and begins to lose credibility.

Or it's bought by the wrong type of customer." It was the relatively high 5.2 per cent alcohol content that encouraged the binge-drinkers and led to lager becoming something you'd order "if you were really out on the lash", as one drinker, estate agent Martin Abel, puts it. "It became something a bit naughty," he continues. "I'd order a pint of Stella rather than another beer because I'd know it would get me more revved up." Chris Canning, a plumber from Bethnal Green, East London, concurs. "It gets you smashed, doesn't it? Me and the lads have it when we're on a big night." And so Stella began to acquire a reputation as a drink for those whose stated mission was to get blind drunk. Understandably, Stella's owner now wants to shed this downmarket image. Its new advertising campaign strives to position it as part of the "Famille Artois" - a family of three beers sold alongside each other under the Artois umbrella.

As for the pedigree, it claims the pale gold pilsner lager, made with Saaz hops, was first brewed as a Christmas beer in Leuven, a Belgian city with an elaborate Gothic town hall, and that "it was named Stella from the star of Christmas, and Artois after Sebastian Artois, founder of the brewery". But there is some controversy over the precise history of the Stella brand. Earlier this year, the advertising watchdog banned the brand from implying in its adverts that one family had been brewing the beer for more than 600 years. A spokesman still insists it can trace its history back more than six centuries, as it was first brewed in 1366 and is still made "in the same way, perhaps with the odd technological advancement". And where is it made today? "It's all made in Leuven," explained a spokesman. All of it? "Yes, except for the stuff we drink in this country, and that's made in Wales." The owner, InBev, is doing its level best to distance itself from the wifebeater moniker. "Successful brands are often blamed for social problems," says the spokesman.

"In reality, the minority who cause problems due to excessive drinking are an issue for society as a whole." InBev also points out that the number of establishments selling Stella Artois has risen by 500 in the past year. But given the experience of the Rose & Crown in Worthing, perhaps a few other landlords might now be considering calling time on it.

Stella Artois and Water.org, with the support of co-founders Matt Damon and Gary White, launch “Buy a Lady a Drink” to help stop women’s journeys to collect water in the developing world Stella Artois and Water.org, with the support of co-founders Matt Damon and Gary White, launch “Buy a Lady a Drink” to help stop women’s journeys to collect water in the developing world Stella Artois’ first global social impact campaign Limited-edition Chalices help support the cause One Chalice provides five years of clean water to one person in the developing world NEW YORK, NY – January 22, 2015 / PR Newswire / — Today, with the support of Water.org and its co-founders Matt Damon and Gary White, Stella Artois launched its first global social impact campaign ‘Buy a Lady a Drink’ to drive awareness of the global water crisis and help provide solutions. Every day, women around the world spend a combined 200 million hours collecting clean water for their families. ‘Buy a Lady a Drink’ aims to help put a stop to these water-collecting journeys, so women can start new journeys of their own.

Read More Stella Artois has made a donation of $1.2 million to Water.org and is now inviting consumers to join the cause by purchasing limited-edition Chalices. One Chalice will help Water.org provide five years of clean water to one person in the developing world. In the U.S., consumers can purchase one of the 20,000 exclusive Chalices for $12 at Amazon.com ; all proceeds from sales of the Chalices will be donated to Water.org . Beyond purchasing a Chalice, consumers will also be able to learn more about the Stella Artois ‘Buy a Lady a Drink’ campaign, the partnership with Water.org and stories of women directly impacted by the global water crisis by visiting . “We’re honored to be joining forces with this premier global brand that has stepped up to support Water.org and help us raise awareness of the water crisis,” said Gary White, co-founder of Water.org . “Awareness is as important as fundraising,” said Water.org co-founder Matt Damon.

“We want people to understand the issue in all its complexity.” The three unique and beautifully designed Chalices were inspired by traditional handcrafted objects from three of the developing countries where Water.org operates, including textiles from India, baskets from Ethiopia and pottery from Honduras. Consumers can purchase the Chalices at Amazon.com in the United States, Shop.StellaArtois.com in the United Kingdom, TheChaliceStore.com in Argentina and at the Visitor’s Center at the Stella Artois brewery in Belgium. “We are proud to join Water.org , Matt Damon and Gary White to help raise awareness of the global water crisis that affects more than 750 million people around the world, and support Water.org ’s efforts through donations and the sale of these stunningly-designed Chalices,” said Miguel Patricio, Chief Marketing Officer, AB InBev. “ Water.org ’s current success shows we can make a difference in solving the water crisis,” said Debora Koyama, Global Vice President, Stella Artois. “As a key ingredient in our beers, water is a natural resource Stella Artois aims to protect and preserve.

We are delighted to enlist millions of Stella Artois fans around the world in this effort, as well as the iconic Stella Artois Chalice as the symbol of this campaign.” Stella Artois & ‘Buy a Lady a Drink’ at Sundance Film Festival Through Stella Artois’ annual sponsorship of the Sundance Film Festival, ‘Buy a Lady a Drink’ will formally launch on the opening night. The evening will feature an exclusive premiere of the ‘Buy a Lady a Drink’ campaign films, a panel conversation with Gary White, Frederick Scott, Debora Koyama, Global VP of Stella Artois and Carol Clark, Global VP of Better World, AB InBev, and a celebration to kickoff the global campaign. Additionally, the Stella Artois-branded space will feature an engaging “Water Wall,” which will allow guests and partygoers to learn more about the initiative, make donations and interact with water vessels to underscore the impact that journeys have on the everyday lives of women in the developing world. The Global Water Crisis: Captivating Films & Photography Stella Artois and Water.org enlisted celebrated creative artists to produce captivating films and photography for the campaign, including Grammy Award-nominated directors Fred&Nick and noted photographer Chris Ozer.

Chris Ozer and Fred&Nick’s Frederick Scott and Nicolas Jack Davies traveled with Water.org to India to film and photograph real stories of women who have been impacted by the water crisis, and how improved access to clean water has transformed their futures. ‘Walking to Water’ and ‘Life With Water’ offer an intimate view of the everyday challenges women in the developing world face every day, and the dramatic changes that access to clean water can make in their lives. Chris Ozer traveled to Honduras and Ethiopia with Water.org to capture a series of 90 pure, poignant still images. Fred&Nick also created a short film featuring Matt Damon to introduce the campaign. All films and photography can be found on . Stella Artois, AB InBev and Water Stella Artois is proudly brewed by AB InBev, the leading global brewer. ‘Buy a Lady a Drink’ is one program in an extensive series of water-related efforts the company has undertaken in its long-standing commitment to water conservation and protection. The company is currently spearheading a multi-year, global program to reduce water risks and improve water management, protect watersheds and reduce global water usage.

Water is essential to AB InBev products, as well as to the social, economic and environmental well-being of communities where the company operates. For more information for media, please visit . ### About Stella Artois Stella Artois® is part of a Belgian brewing tradition dating back to 1366. It is the No. 1 Belgian beer in the world and is present in over 80 countries. Stella Artois® is a bottom filtered, blonde pilsner. It is thirst quenching with a malty middle and crisp finish delivering a full flavor and a hint of bitterness. Stella Artois® is best enjoyed served between 3 and 5 degree Celsius and should be served in the unique Stella Artois® Chalice according to the 9-Step Pouring Ritual to guarantee a perfect experience of this gold standard lager. Visit for more information. About Water.org For more than 20 years, Water.org has been at the forefront of developing and delivering solutions to the global water crisis. Founded by Gary White and Matt Damon, Water.org pioneers innovative, community-driven and market-based initiatives to ensure all people have access to safe water and sanitation — giving women hope, children health and communities a future.

To date, Water.org has positively transformed the lives of more than 2 million people around the world, ensuring a better life for generations ahead. Learn more at Water.org and .

For more information, please contact: Jeff Grass Go to BuyALadyADrink.com Video Gallery In partnership with Water.org and its co-founders Matt Damon and Gary White, Stella Artois launches its first global social impact campaign, ‘Buy a Lady a Drink.’ ‘Walking to Water,’ a short film that highlights the real life stories and struggles of Usha during her journey to water in her community in India ‘Life with Water,’ a short film featuring Anita that showcases how access to clean water can help women support their families and communities for years to come Photo Gallery In partnership with Water.org and its co-founders Matt Damon and Gary White, Stella Artois launches its first global social impact campaign, ‘Buy a Lady a Drink’ In partnership with Water.org and its co-founders Matt Damon and Gary White, Stella Artois launches its first global social impact campaign, ‘Buy a Lady a Drink’ In partnership with Water.org and its co-founders Matt Damon and Gary White, Stella Artois launches its first global social impact campaign, ‘Buy a Lady a Drink’ In partnership with Water.org and its co-founders Matt Damon and Gary White, Stella Artois launches its first global social impact campaign, ‘Buy a Lady a Drink’ In partnership

 with Water.org and its co-founders Matt Damon and Gary White, Stella Artois launches its first global social impact campaign, ‘Buy a Lady a Drink’ <iframe src="" width="100%" height="500" frameborder="0"></iframe> Glassware for lagers: why did my Stella Artois come in this kind of glass?

- Beer, Wine & Spirits Stack Exchange Glassware for lagers: why did my Stella Artois come in this kind of glass? up vote 13 down vote favorite I've seen and understand from the answer there that there are two basic reasons to use a glass with a wider bowl for beer: to concentrate armoas, or to reduce quantity for stronger beers. (That question was about a stout.) I don't have a lot of experience with this, but until now when I've ordered lagers they've generally come in a tall glass (not curved). A few days ago I ordered a Stella Artois and it came in the following glass:1 (The glass was full when delivered; I didn't think to take a picture for this question right away.) This glass does not concentrate aromas to the extent that a brandy snifter does; further, this beer did not seem to be particularly aromatic. (I've never had this one before, which is why I ordered it.) Nor is it a highly-alcoholic or expensive beer that they might want to serve in a smaller quantity. I'd guess this glass to have been in the 10-12oz range.

Is there a benefit to the mildly curved shape of this glass for this type of beer? I note that it's a Stella Artois glass, so presumably it's not just a bartender's arbitrary choice. 1 I was traveling, so I can't just go visit them again to see how they serve other beers. Just a note: There used to be an other shape of glass: vorige.nrc.nl/multimedia/dynamic/00268/… This shape is still used a lot (primarily) for other major beer brands in Belgium (only lager beers though). – Valentin Grégoire May 22 '14 at 13:32 up vote 15 down vote accepted The first, and primary reason any beer comes in branded glassware is this: Marketing. Brewers, like any other businesses, like for the general public to know that the anonymous tapped beer you're drinking is theirs. That is why they provide branded glasses to bars, and request (or require) that their beer be served in their glasses. Is there a benefit to the mildly curved shape of this glass for this type of beer? In my observations, yes, there is.

While the throat may not narrow as severely as a brandy snifter, the effect of concentrating the aroma is still achieved. Eyeballing it, I'd say that the curvature is somewhere in between that of my champagne flutes and my red wines glasses, which are presumed to have the same general effect. More generally I'd say that a glass with a narrowing or restricted throat does concentrate the aroma, and the degree of restriction doesn't seem to matter significantly, to my nose. (Assuming it isn't too great, that is. Beer in a bottle or can, for instance, is definitely at a disadvantage.) I'd like to also look at a few of the reasons they state in their marketing material as well. The authentic shape of the body encourages the perfect balance of C02 and liquid, enhancing head retention and flavor. I don't have any evidence to back this up, but I suspect that this is probably the most legitimate of the claims. This would have a significant effect on the experience of drinking the beer, it is going to be specific to their recipe, and it's a reason that's often given for custom beer glassware.

(Boston Beer Company laser etches the bottom of their Sam Adams Boston Lager glass to enhance cavitation, for instance.) The angles at the bottom cause a wave that works in harmony with the liquid alchemy. I have no idea what this means. Alchemy is the term for pre-chemistry, and primarily deals with trying to turn ordinary substances into gold. I assume they're trying to insinuate that the glass magically turns Stella into better beer. The stem provides a means to hold the chalice so that the Stella Artois stays cold longer This is plausible, and perhaps unfortunate. This is why you are supposed to hold red wine glasses by the bowl (to warm the wine) and white wine glasses by the stem (to keep it cool.) However, with wine, a serving is generally five ounces or so, compared to twelve or more of lager. The effect certainly won't be the same given the significantly higher mass. The unfortunate bit is that colder is not generally what you want when you're talking about good beer. Colder is the realm of the cheap macro-brews like Coors Light. Cold subdues flavor compounds, which is useful when the flavor of the beer is nasty, and not so useful when it's pleasant.

This certainly isn't a a requirement or general best practice for lagers as you won't find stemmed glassware used for Boston Beer's Samuel Adams Lager glass: or my classic Spiegelau Lager glass: or any of the glasses you'll see used for the many fine Lagers of Germany. So, I have to suppose one of the following two reasons. First, they may simply be pandering to the general belief that colder beer is better. Second, it would be unfortunate if they were trying to hide a lack of quality by trying to ensure the beer was too cold to taste properly. Finally, and I've left this to last, because it's purely my opinion...I think they've chosen the chalice glass specifically because it's fancy, and that's the image they want to portray for their beer. When people see the Stella glass, they don't want their beer to be lumped in with the pint-glass styles, they want it to stand out as sophisticated, and the chalice specifically gives it that cachet. So, my top line and bottom line are down to marketing, with a bit of truth and a bit of fiction to all the bits in between.

up vote 5 down vote According to Stella Artois In order to perfectly enjoy the unique taste and beauty of Stella Artois, we created the Chalice, instead of merely a glass. The Chalice is designed so that every curve serves a discrete purpose to how Stella Artois should be enjoyed. The authentic shape of the body encourages the perfect balance of C02 and liquid, enhancing head retention and flavor. The angles at the bottom cause a wave that works in harmony with the liquid alchemy. The stem provides a means to hold the chalice so that the Stella Artois stays cold longer and it's embellished with a star to honor our history. All of these details, however small, make a big impact on the flavor and experience, giving everyone the opportunity to taste a proper Stella Artois. up vote 3 down vote I grew up in Belgium, near the town of Leuven where Stella was originally brewed. The classic Belgian beers all have their characteristic glass shapes, which are a part of the experience of the beer. Duvel, Kwak, Mort Subite and the rest come in glasses of various shapes and sizes.

The traditional Stella Artois glass was a straight, narrow-ish glass, much like that of other basic lager-style beers like Jupiler or Maes Pils. They usually have a set of ridges towards the bottom for improved grip and to reduce heat transfer. The lager brand glasses are all very similar, reflecting their status as "ordinary, everyday" beers. Only the expensive specialty beers have really distinctive glasses. The glasses are usually small for Belgian lager (about 275ml), so the beer would still taste cold and fresh at the bottom. Larger half-litres are sold, but older Belgians would always drink a small beer as larger beers go "off". In my view the Chalice is pure marketing bullshit. Taking an ordinary beer and dressing it up as something more expensive and more special than it is. It makes me as angry as the UK positioning of the brand as French, when it is brewed in the very Flemish town of Leuven. Stella Artois | The Beer Store The Beer Store I'm a Pilsner Lager brewed in Belgium.

Category: Alcohol Content (ABV): 5.0% Stella Artois is a premium European lager of noble traditions, that truly symbolizes European style and sophistication. It traces its' roots to 1366, has a full distinctive taste and is brewed with the finest barley and hops. Price List

Question: From which country does the drink Stella Artois originate?
Answer: Belgium