Mattel in China Essay - 371 Words Mattel in China Introduction : Mattel is an American company Specialized in toys and games, founded in 1945 by Harold Matson and Elliot Handler. It is a global leader in icts sector. It manufactures MOST icts of toys in China. Mattel is a consistant name of "Matt" Matson Harold nickname, and "El" in Elliot. Mattel brands include Barbie, Big Jim, Fisher-Price, Hot Wheels, Magic 8 Ball, The Masters of the Universe, Matchbox and Polly Pocket Publishes games and Othello, Scrabble (except North America) and Uno. Figures about Mattel in China. China is the largest toy manufacturer in the world, with an annual production of more than 150 billion yuan, or about $ 20 billion. More than 70% of toys manufactured in the world are in this country, even up to 80%, according to another organization, the Association of toys China (CTA), the company Mattel is contributing 45%. Its exports in this area accounted for more than $ 17 billion in 2011.

The United States are first time buyers, with over 38% of total exports in 2010. Chinese production is concentrated in the southern province of Guangdong, whose exports accounted for nearly 80% of the total in 2010 to nearly 12 billion dollars, said the same sources, 7 billion thanks to Mattel. Mattel employs more than 900,000 people, or a good part of the Chinese population. This could eventually offset the loss of global market share expected by some experts for the benefit of producers in Eastern Europe and other Asian countries, because of the rising cost of labor in China. After rising 20% ​​in 2004-2005 in the area, according to the Guangdong industrial wages have increased by a further 7.94% in China last year (7.6% in Guangzhou) all sectors and should in almost keep this pace in 2007, it is clear from a study by Mercer Human Resource Consulting quoted on the website of the Ministry of Commerce. Manufacturer Mattel Barbie dolls is the largest importer of toys in China. Speech from : Zheng Jinhui, director society...

Mattel Essay ...Background As a global leader in toy manufacturing and marketing, Mattel faces a number of potential threats to its ongoing operations. Like most firms that market products for children, Mattel is ever mindful of its social and ethical obligations and the target on its corporate back. This case summarizes many of the challenges that Mattel has faced over the past decade, including tough competition, changing consumer preferences and lifestyles,... 423 Words | 2 Pages Essay on Mattel in China ...﻿ 1 e Conduct internet research on China. Are there any possible barriers that toy manufacturers from Europe and North America will need to consider? Describe and comment on the market entry approach Mattel initiated in China. Current status? What should Mattel do now in China? Internet Research on China Population 1,349,585,838 (July 2013 est.) Age structure 0-14 years: 17.2% (male... 2315 Words | 12 Pages Essay on Mattel ...1) What was Jill Barad's primary goal for Mattel in 1996? What strategy did she choose in order to pursue these goals?

Answer: The primary goal of Jill Barad for Mattel was to increase earning per shares by 15% per annum compounded before the effects of any acquisitions. The following are the 4 elements of her strategies: 1. Continue with the highly profitable practice of extending the company's existing brands (e.g. she had plans to further develop a line of... 558 Words | 2 Pages ...COMPANY PROFILE Mattel, Inc. REFERENCE CODE: 07512FFD-FF7B-47F6-98FE-6260A6CFFE32 PUBLICATION DATE: 26 Oct 2012 COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Mattel, Inc. TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key... 9865 Words | 49 Pages Mattel Essay ...pleasure to the widest range of relevant stakeholders making society as a whole better off. The pleasure is often measured in terms of increasing happiness and/or reducing pain, where happiness and pain can be either physical or psychological.

In Mattel case, there were many negative consequences resulting in the contaminated malfunction toys. For example, the excess lead paint over permissible levels in the toys can cause permanent brain damage and even death. The improper... 882 Words | 3 Pages Essay about Overview of Mattel ...Mattel by Felicia Martinez Overview It is hard not to think of Mattel when one thinks of toy manufacturers. After all, in 1959 when Mattel introduced their product the Barbie doll they became the forefront of the toy industry and have not backed down from that position since. Before they became the toy industry giant they are today Mattel simply started in a garage workshop in Southern California by entrepreneurs Ruth Handler,... 1799 Words | 5 Pages China Essay ...﻿BreAnna Melter China-Section 6 Mini Research Paper When many people think of China, one of the first things that pops in their head is the One Child Policy. China's One Child Policy was created in 1979 by Chinese leader Deng Xiaoping to temporarily limit communist China's population growth. It has since then been in place for more than 32 years. China’s One Child Policy is basically China’s way of trying to limit population growth.

It states that woman may not... 480 Words | 3 Pages Essay about Mattel Case ...BA 494 – Case: Mattel and Toy Safety 16 November 2011 In 1997 Mattel created a set of global manufacturing principles and this made Mattel the first company to create a framework that ensured consistent global manufacturing standards (Mattel). The initial procedures focused primarily on the working conditions of the employees not the product and safety inspection process (O’neal). Further into Mattel’s history, in 1945 Ruth and... 2660 Words | 8 Pages MATTEL Dolls, Toys &amp; Games | Flickr * Rock 'Em Sock 'Em Robots * UNO Post new and vintage photos of toys, dolls, and games manufactured by MATTEL and its subsidiaries. Scans of old ads and catalogs are welcome! PLEASE TAG PHOTOS "MATTELTOYS" Thanks! The curator may remove, without notice, any photos not family/office-friendly or not fitting the group's theme. Here are some other groups you don't want to miss: These groups (including this one) are in no way affiliated with Mattel Toys or Barbie Collector.

Additional Info Members can post 5 things to the pool each day. Accepted content types: Photos, Videos, Images, Art, Screenshots Accepted safety levels: Safe Elliot Handler Remembered Elliot Handler (April 1916 — July 2011) Elliot Handler, founder of Mattel, Inc., the world's largest toy company and well-known as the creator of the Hot Wheels® mega-brand, died at the age of 95. With his wife Ruth Handler, Elliot transformed what began as a home-based business into the largest global toy company, with a rich portfolio of popular brands beloved by generations of children around the world, including Hot Wheels®, Barbie®, Fisher-Price®, and American Girl®. The Handlers started Mattel Creations in 1945 with Harold "Matt" Matson, whose name was fused with Elliot's to form "Mattel." Originally a small business enterprise headquartered in the Handlers' garage in suburban Los Angeles, Calif., the company launched with three pieces of shop equipment purchased on installment from Sears. The first Mattel products produced from that location were picture frames, and Elliot soon developed a side business in dollhouse furniture made from picture frame scraps.

Elliot's product development talents were complemented by Ruth's marketing savvy, and the company turned a profit in its very first year. The Uke-A-Doodle®, a child-size ukelele, was the first in a line of musical toys that gave Mattel its first 'staple' business. After the Uke-A-Doodle introduction in 1947, Matson sold his share of the business. Encouraged by their success, the Handlers soon shifted the company's emphasis to toys. A popular jack-in-the-box followed the Uke-A-Doodle, and by 1955, the company was valued at $500,000 and well on its way to becoming the world's number-one selling toy brand. In 1955, a new television series produced by The Walt Disney Company called the "Mickey Mouse Club" was set to debut, and Disney and ABC Television asked if Mattel would consider sponsoring a 15-minute segment of the show. The drawback was that Mattel would be obligated to sponsor the program for one entire 52-week season, which would cost Mattel $500,000 - nearly its entire net worth.

The campaign was an unabashed success, and Mattel instantly revolutionized the toy industry by turning a 'mom-and-pop' business with a seasonal focus on Christmas into a large-scale business enterprise that garnered impressive sales year-round. In fact, annual sales grew from $5 million to $14 million in just three years. Advertising on television was one of two key decisions that the Handlers made during the 1950s, which transformed Mattel from a profitable business into an industry leader. The other key turning point was the invention and marketing of a three-dimensional doll through which little girls could act out their dreams of growing up. An instant sensation upon its introduction in 1959, Barbie® has since grown into a multi-billion dollar brand. In the late 1960s, Mattel eagerly was in search of a toy hit that would capture boys’ imaginations the way that Barbie® did for girls. Elliot had an idea for miniature die-cast vehicles that would incorporate speed, power and performance, as well as cool car designs. Introduced in 1968, Hot Wheels® were distinguished with customized designs and outrageous paint jobs, and also became a number-one selling toy brand.

Known as the "whiz kids of the toy industry," the Handlers were renowned for inventing some of the world’s best-known toy brands. In 1973, Elliot was named Mattel’s Chairman of the Board, a position he would share with Ruth until 1975 when, after having helped nurture Mattel from a dollhouse furniture shop into a leading manufacturer, the Handlers left the company after more than 30 years. Elliot and Ruth became the first living inductees to the Toy Industry Hall of Fame in 1989. Employees also held the Handlers in high esteem, due to their thoughtfulness and ability to make every employee feel that his or her contribution to the organization was valuable. In fact, the Handlers insisted that all of their employees call them by their first names at a time when such informality was unprecedented. Elliot, the second of four brothers, grew up in Denver, Colorado and met Ruth Mosko at a charity dance in 1932. Five years later, the couple married and moved to Los Angeles, where Ruth found a job at Paramount Studios as a stenographer and Elliot worked part-time at a lighting fixture company while also attending art school.

Elliot is survived by his daughter, Barbara Segal. His son Kenneth, after whom the Ken® doll was named, died in 1994 of a brain tumor. His wife Ruth died in 2002 at the age of 85. Inventor Ruth Handler Biography Inventor: Ruth Handler Criteria: First to invent. First to patent. Entrepreneur. Birth: November. 4, 1916 in Denver, Colorado, Ruth Mosko Death: April 27, 2002 in Los Angeles, California Nationality: American, of Polish immigrant parents.. Invention: Barbieï¿½ doll in 1959 Function: noun / Trademark (Reg, U,S.) Definition: A small-scale anatomically improbable molded plastic figure of a human being used especially as a child's plaything. Collectable doll. Trademark: Reg. No. 0689055 issued December 1, 1959 Milestones: 1916 Ruth Mosko was born November.

4, 1916 in Denver, Colorado 1938 Ruth married Elliot Handler 1945 Mattel founded by Harold Matson, Elliot Handler and Ruth Handler to make picture frames 1946 Matson sells his interest to the Handlers. Mattel makes and sells doll house furniture 1959 Ruth invents a three dimension doll named Barbie 1960 The success of the Barbie doll led Mattel to become a publicly-owned company 1967 Ruth Handler becomes President of Mattel, Inc. 1974 The Handlers leave the Mattel company 2002 On April 27, Ruth Handler dies in Los Angeles, California after a long fight against cancer barbie, barbie doll, Ruth Handler, Elliot Handler, Harold Matson, Mattel, inventor, biography, profile, history, inventor of, history of, who invented, invention of, fascinating facts. STORY: Since its debut in 1959, an anatomically improbable molded plastic statuette named Barbie has become an icon. Ruth Handler undeniably invented an American icon that functions as both a steady outlet for girls' dreams and an ever changing reflection of American society.

This can be seen in the history of Barbie's clothes, and even her various "face lifts" to suit the times; in her professional, political and charitable endeavors; and more recently in the multi-culturalizing of her product line. The Mattel company traces its beginnings to 1945, when a fledgling Mattel began operating out of a garage workshop. The original founders were Harold Matson, Elliot Handler and Ruth Handler, who coined "Mattel" by combining letters of their last and first names. The first Mattel product was picture frames, but Elliot soon developed a side business in doll house furniture made from picture frame scraps which led to an emphasis on toys. Matson soon sold out to his partners, and Elliot and his wife, Ruth, steadily expanded Mattels product line. Encouraged by the success of the doll furniture, they turned the companys emphasis to toys. The Uke-A-Doodle, a child-size ukulele, was the first in a line of musical toys.

A hand-crank, patented music box gave Mattel its first "staple" business, and versions of this product helped generate much of the companys revenue in the 50s and 60s. In 1955, Mattel also introduced another highly successful product, the Burp Gun, an automatic cap gun based on a patented mechanism. Also in 1955 came another, even more important turning point for Mattel. In a move that would eventually revolutionize the way toys were marketed, the Handlers bought 52 weeks of advertising on the new "Mickey Mouse Club" television show, marking the first time toys had been advertised on a year-round basis. In conjunction with the companys sponsorship of the show, Mattel introduced a child-size "Mouseguitar," which became an instant sensation in the industry.

Mattel followed its musical toy success with a line of replica rifles and guns that reflected the 1950s popularity of Western-themed television shows like "Bonanza" and "Gunsmoke." In 1959, Ruth Handler became convinced, from watching her daughter, Barbara, play with paper dolls, that girls use dolls to act out future, rather than current, roles. (Barbara consistently preferred teenager or career women cutouts to babies or children.) I believed it was important to a little girls self-esteem, Handler has said, to play with a doll that has breasts. Ruth Handler suggested making a three-dimensional doll through which little girls could act out their dreams. She named the doll "Barbie," which was the nickname of her real-life daughter. The doll was loosely based on a racy German comic-book character named Lilli, Barbie was introduced at the 1959 toy fair in New York City. By that summer, the doll had rocketed to the top of every American girls wish list. The success of the Barbie doll led Mattel to become a publicly-owned company in 1960.

Within five years, Mattel would join the ranks of companies on the Fortune list of the 500 largest U.S. industrial companies. The early 60s also saw Mattel entering the worldwide toy market. The Barbie doll and other products were first test-marketed overseas in 1963, and were received so favorably that many products began to be manufactured under licensing agreements arranged by the company in England, France, Germany, South Africa, Italy and Mexico. In 1964, a wholly-owned subsidiary, Mattel S.A., opened its first sales office in Switzerland as a headquarters for the companys worldwide marketing program. During the 60s, the company created some of its most successful early products, including Thingmaker (featuring Creepy Crawlers) and two classic talking toys, Chatty Cathy and See N Say. In 1968, Mattel introduced Hot Wheels miniature vehicles, another landmark product that helped the company reach out and capture boys imaginations the way the Barbie doll did for girls. In 1998, Hot Wheels celebrated its 30th anniversary and reached a milestone when the two-billionth car was produced.

That makes Mattel the producer of more vehicles than Detroits big three car manufacturers combined. By the early 70s, Mattel was generating $300 million in annual revenues. During this time period, the company began to diversify, acquiring a number of non-toy companies. These included Ringling Brothers And Barnum And Bailey Circus; Circus World, a theme park; Metaframe, a pet products company; Turco, a manufacturer of playground equipment; Western Publishing Company, publishing under the popular Golden Book name; and even a motion picture production companyRadnitz/Mattel Productionswhich produced the Academy Award-nominated feature film "Sounder." The Handlers left Mattel in the mid-70s. TO LEARN MORE Mattel - Retro Toy Box Mattel Contact Us Mattel Mattel Creations was founded in 1945 by Harold Matson, Ruth Handler and Elliot Handler. Initially the company sold picture frames and dollhouse furniture. Mattel's first toy hit came in 1947 with 'Uke-A-Doodle'. Mattel became a year round sponsor of the Mickey Mouse Club in 1955, which was a marketing first.

In 1959 Mattel introduced the Barbie doll which went on to become the company's best selling toy ever. This was followed in 1960 by Chatty Cathy. This was a doll that had a pull string talking mechanism that revolutionised the toy industry. Mattel acquired a number of companies in the 1960s and was listed on the New York Stock Exchange in 1963. Hot Wheels cars debuted in 1968. Harold Matson had sold his stake in the company early on to the Handlers due to ill health and in 1974 the Handlers left the company to pursue other interests. IN the early 1980s Mattel began to sell home video game consoles which nearly caused the company to file for bankruptcy in 1983 after making a $394 million loss. The company returned to focusing on core brands and the financial situation improved by 1987. Mattel began working with Disney again in 1988. During the 1990s Mattel acquired various companies including Fisher-Price Inc. and Tyco Toys. The popular toys at the time were talking redneck 'Bubba' teddy bears.

In 2000 Mattel unsuccessfully sued the pop band Aqua saying that they violated the Barbie Trademark and turned Barbie into a sex object with their song 'Barbie Girl', the lawsuit was rejected in 2002. 2002 also saw the last Mattel factory in the USA close, outsourcing production to China. In 2010 Mattel licensed Thomas & Friends from HiT Entertainment, later going on to purchase the company in 2012 for $680 million with the subsidiary being managed under its Fisher-Price unit. 2013 saw Mattel being named as one of the top 100 companies to work for by Fortune magazine with them receiving 164,045 job applications the previous year filling 1,292 positions. The same year also saw the launch of the new in-house film studio, Playground Productions to hadle multi-media for Mattel's brands. Sorry, there are no products matching your search. mattel case.pdf - Company description: In 1945, Ruth and Elliott Handler and mattel case.pdf mattel case.pdf - Company description: In 1945, Ruth and...

SCHOOL View Full Document CASE 1.1 MATTEL, INC. In 1945, Elliot and Ruth Handler, along with a friend, Harold Matson, founded a small toy company. Within a few months, Matson decided to pursue other inter- ests and left Mattel, Inc., to the Handlers. For the next decade, the husband-and- wife team struggled to make their small company a success. Elliot Handler, an artist, designed the toys the company produced, while Ruth Handler managed the company’s business affairs, concentrating much of her time on finding sales outlets for their products. By 1955, Mattel’s net worth was a little more than $500,000. That year, Ruth Handler decided to take a daring step toexpand the size of the company. Her plan was to advertise Mattel’s toys on the popular children’s television program, The Mickey Mouse Club. The cost of the advertising campaign was several hundred thousand dollars and if unsuccessful could have bank- rupted the small company; however, Ruth Handler’s gamble paid off hand- somely.

Within a few months, Mattel’s sales orders increased dramatically, and the company was on its way to establishing itself as a major player in the very competitive toy industry. In 1959, Ruth Handler took a second gamble by introducing a full-figured, teenage doll named after her daughter Barbara. Industry experts maintained that the doll would not appeal to its target market of three- to eleven-year-old girls. The experts were wrong. Barbie was an instant success, with more than 350,000 sold the first year it was on the market. By Barbie’s thirtieth birthday, more than 500 million dolls had been sold. Ruth Handler, the youngest of ten children of Polish immigrants, was never modest about explaining the success of Mattel. During an interview, she once noted matter-of-factly that she was “a marketing genius.” A short and intensely competitive woman, Ruth Handler hated failure and refused to accept it. During the early 1970s, however, she and her company encountered a set of circum- stances that would eventually take Mattel to the verge of bankruptcy. 3 This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document SECTION ONE COMPREHENSIVE CASES TRYING TIMES AT MATTEL By 1971, Mattel was recognizedby financial analysts as one of the premier growth companies in the United States. In that year, the company reported pretax profits of $34 million on sales approaching $275 million. Investors were so infatuated by the company and its prospects that Mattel common stock traded at an enormous price-earnings ratio, often exceeding 50 to 1. The Handlers and other key Mattel executives became fabulously wealthy as a result. By 1971, the Mattel stock con- trolled by Elliot and Ruth Handler had a market value approaching $300 million. Despite the record earnings reported by Mattel for each successive year from 1967 through 1971, the company began experiencing serious problems in the early 1970s. Many of these problems could be traced to the Handlers’ decision in the late 1960s to hire Seymour Rosenberg as the company’s executive vice- president and chief financial officer. Rosenberg, formerly with Litton Industries, This is the end of the preview.

Sign up to access the rest of the document. TERM 1) Liquidation and dissolution have the same legal meaning. Answer: FALSE Page Ref.: chapter c6.doc History of the Mattel Toy Company History of the Mattel Toy Company Sign Up for Our Free Newsletters Thanks, You're in! Health Tip of the Day Sign up There was an error. Please try again. Please select a newsletter. Please enter a valid email address. Did you mean ? < Continued from page 2 One example of a contemporary toy manufacturer is Mattel, an international company. Toy manufacturers produce and distribute most of our toys. They also research and develop new toys and buy or license toy inventions from inventors. Mattel began in 1945, as a garage workshop belonging to Harold Matson and Elliot Handler. Their business name "Mattel" was a combination of the letters of their last and first names, respectively. Matson soon sold his share of the company, and the Handlers, Ruth and Elliot, took full control. Mattel's first products were picture frames, however, Elliot started making dollhouse furniture from picture frame scraps. That proved to be such a success that Mattel switched to making nothing but toys.

continue reading below our video What to Do If Your Identity is Stolen Mattel first big-seller was the "Uka-a-doodle", a toy ukulele. It was the first in line of musical toys. In 1948, the Mattel Corporation was formally incorporated in California. In 1955, Mattel changed toy marketing forever, by acquiring the rights to produce the popular "Mickey Mouse Club" products. The cross-marketing promotion became common practise for future toy companies. In 1955, Mattel released a its successful patented toy cap gun called the burp gun. In 1959, the now famous Barbie Doll invented by Ruth Handler was released. Mattel | Pro Wrestling | Fandom powered by Wikia Bryan G. Stockton (Chairman and CEO) Mattel, Inc. a toy manufacturing company. In 2008, it ranked 413 on the Fortune 500. The products and brands it produces include Fisher Price, Barbie dolls, Monster High dolls, Hot Wheels and Matchbox toys, Masters of the Universe, American Girl dolls, board games, WWE Toys and, in the early 1980s, video game systems.

The company's name is derived from Harold "Matt" Matson and Elliot Handler, who founded the company in 1945 . Handler's wife, Ruth Handler, later became president, and she is credited with establishing the Barbie product line for the company in 1959. After the release of the Barbie doll, Mattel revolutionized the toy industry with its talking dolls and toys. Major successes in the 1960s with the talking Chatty Cathy doll in 1960 and See 'N Say toys in 1965 moved Mattel to its position as the number one toymaker in America. Mattel closed its last factory in the United States of America, originally part of the Fisher-Price division, in 2002, outsourcing production to China, the beginning of a chain of events that led to a scandal involving lead contamination. On Friday, September 3, 2010, a small-scale "Flash Crash" appears to have occurred in Mattel shares which plunged 22% in pre-market trade for no apparent reason, only to recover shortly thereafter.

History In late 2009 , Mattel signed a deal to make WWE toys starting in 2010 . The deal has proven to be successful for WWE , garnering nearly $52 million in toy and related merchandise sales in 2010, compared to $44.7 million the previous year. External links The First Barbie doll Museum in Switzerland .... 1945 Harold Matson, Elliot Handler and his wife Mrs. Ruth Handler founded Mattel in a small garage. (hence the name "matt-el" from Matsons nickname ï¿½MATTï¿½ and ELliot). The first products the made were wooden picture frames and doll furniture. The expansion to offer doll clothing proved very successful, thus the Handlerï¿½s decided to concentrate more on toy production following the separation from their partner Matson. 1959 The first Barbie-doll appeared initiated by Ruth Handler as the president of the company 1961 The first Ken-doll appeared (Barbieï¿½s Friend). 1966 The first European branch office: Mattel G.M.b.H. was established and the first Hot ï¿½Wheels Toy car model appeared.

1968 And three Years later 1971 the highly successful card game ï¿½ UNO ï¿½ was produced. 1972 Appeared the Action-Figure: « Big Jim « on the U.S. market. 1975 Ruth and Elliott Handler retired from Mattel 1978 Mattel started developing the first 16-Bit-VideoGame, called: Intellivision, which was introduced two Years later. 1982 The first Masters of the Universe-Figures are introduced. 1993 Mattel took over the Fisher-Price toy company. 1997 Mattel merged with Tyco Toys and simultaneously took control over the Trade Marks: Matchbox, Tyco R/C and View-Master. 2000 Mattel became the main licenced producer for the Harry-Potter-toy-line. 2006 Mattel announced the takeover of Radica Games Ltd. a electronic toy manufacturer. 2008 Mattel Inc. defeated MGA Entertainment Inc. in a conflict over the creation of the Bratz doll line. The U.S.

District Court in Riverside ruled that Bratz designer CEO, Carter Bryant, violated the terms of his exclusivity contract with Mattel. It was decided that he created the Bratz doll concept while he was working for Mattel. This decision will lead to the possibility for Mattel to claim right to the Bratz doll line as well as the right to receive damages. Recalls and Penalty On August 2, 2007, Mattel's Fisher-Price subsidiary recalled almost 1.5 million Chinese-made toys, including because of potential hazards from parts of the toys which were colored using lead-based paint that may have exceeded the US Federal limit of 600 part per million.The CEO of the subsidiary committed suicide following this Toxic toys scandal. The loss for the corporation was estimated to 30 million USD. this case. Just two weeks later on August 14.2007 the company started the largest recall action in their history. More than 18 million dolls, toy cars and other toys again made in China were taken back from the market, because Children who suck on or ingest toys or jewelry with high lead content may be poisoned.

Mattelï¿½s shares lost more than 3,3 percent of their value and in June 2009 the Consumer Product Safety Commission fined Mattel and its' Fischer-Price division $2.3 million dollars for violation of Code 16 of the Federal lead paint ban. While Mattel agreed to the fine, no wrong doing was admitted on the companies part, despite the company knew that they had imported and sold toys from China covered in lead paint. Criticism From the black book of the brand manufacturers ï¿½ the crucial machinations of the worldï¿½s largest companies, the group was blamed to exploit most of his Asian suppliers, i.e: by accepting conditions that: minimal salaries of 11 Cents per hour and 16-hours working- days, without any right of trade unions were standards in China. Although Mattel announced its Global Manufacturing Principles (GMP) in 1997, designed to set safe and fair treatment of employees. Mattel Mariana Ishak and Sarah Daher by paul arkell - issuu issuu Issuu on Google+ MATTEL Mattel Incorporation is the worlds largest toy company based on income.

The products it produces Fisher Price, Barbie Dolls, Hotwheels and Matchbox toys, American Girl Dolls and Board Games. The company was founded by Harold Matson and Elliot Handler who founded it in 1945. After the release of the barbie doll in 1959, Mattel revolutionised the industry with its talking dolls and toys. In 1965, Mattel became the number one toymaker in America. It is a large retailer and produces a range of products. The first products made by Mattel were frames, the scraps used to make dollhouses which eventually led to the production of kids toys. S&M TEEN AGE M AG AZ I N E Volume 1, Issue 1 The Brand Logo Responsible Manufacturing Mattel states on their website, under Responsible manufacturing that â&#x20AC;&#x153; As a global leader in the toy industry, we believe that our toys should be manufactured in a responsible manner, and our Inside this issue: Page 2 MATTEL MATTEL standards and oversight processes continue to evolve to reflect those expectations for ethical labor practices and environmental stewardshipâ&#x20AC;?.

Mattel believes that their sustainability strategy is focused on helping the company minimize its footprint on the environment. Advertising Mattel advertises its products very effectively. In 1955, they advertised new toys on the Mickey Mouse clubhouse television show and in the 1980s, cable television was introduced, which made it easier for products to be advertised as there were specific channels dedicated for advertising. Now Mattel products are advertised on the radio, television ads, television shows, Online, By the Media, On Billboards and ce- All these forms of advertising help Mattel with business. Inside the Factory Stated in the Mattel Global Manufacturing Principles, it says that their facilities must have systems in place that address labour, social, environmental, health and safety issues. In the Wages and Working Hours section it says; A. Employees must be paid for all hours worked. Wages for regular and overtime work must be compensated at the legally mandated rates. B. Wages must be paid in legal tender and at least monthly. C. Working hours must be in compliance with country and Mattel requirements. D. Regular and overtime working hours must be documented, verifiable and accurately reflect all hours worked by employees. E. Overtime work must be voluntary.

F. Employees must be provided with rest days in compliance with country and Mattel Requirements. Volume 1, Issue 1 Page 3 BARBIE DOLLS= HAPPY CHILDREN Barbie is a fashion doll manufactured by the company Mattel and was introduced in 1959 by Ruth Handler, the wife of Elliot Handler. Barbie dolls have been around for many years and are a part of everyone's childhood . The doll has a major impact on the way we dress and how we look. Over the years, there have been many controversies involving Barbie. The main controversy being that the Barbie Doll portrays an unrealistic view of a body image for young women. A Barbie Doll is 11.5 inches tall, which gives it a height of 5 feet 9inches. Her chest measurement is 36inches, her waist 18inches and her hips 33inches. With these measurements, Barbie fits the weight criteria for being anorexic. In 1963, a Barbie Doll outfit, “Barbie Babysits”, came with a book labeled “How to lose weight”.

The same book was also sold in 1965 with an outfit called “Slumber Party”, along with a pink bathroom scale that was set on 110lbs (49kg).Young women believe that Barbie is perfect and they want to be just like her. Therefore these attributes of Barbie have a wrong outcome on young teenagers and women. Mattel has adapted the Barbie Dolls so that they meet countries specific needs. For instance, the Egyptian Barbie wears a serpent ornament with a Golden Crown that was inspired by the royalty of Ancient Egypt. Mattel has customized the Barbie Doll in India by her being dressed in a traditional Saree and traditional jewelry. By adapting their toys to suit the needs of other countries, Mattel's sales rocket higher as they are able to make more products for people around the world that reflect their daily lives. S& M T EEN AG E M AG AZ I N E MATTEL Over the decade, Mattel has demonstrated that they can grow not only in established markets, but also in emerging and developing markets. They are able to do this by investing in the infrastructure and building brand awareness. They also establish their own brands in the market.

Mattel has delivered strong financial results , with strong revenue growth across their portfolio of brands and markets. They have also successfully completed the first phase of their Global Cost Leadership program. They perform well in the marketplace as the sales of their products grow nicely. Some of their toys, Barbie and Ken and Toy Story 3 toys, were on the list of ‘’must have’’ toy lists and they also made it onto children's wish lists around the world. On the 16th of August 2007, nearly two million Chinesemade Mattel toys were recalled due to the concerns that they contained excessive levels of lead paint and loose parts. This problem made a negative impact on the brand which therefore led to sales dropping. This was also a large safety hazard as it could be an Occupational Health and Safety issue for young children who purchase the toys. The immoral aspects of Mattel’s practices is that they violate human rights. Although they stated in their Code of Conduct that they do not allow employees to work longer hours than needed to, unless they have volunteered, Mattel workers, mainly in China, work for as long as 80 hours a week with very little pay.

They also stated that they pay workers minimum wage, but instead they pay them less than minimum wage and expect them to work extremely long hours. Overall Mattel is a good retailing brand that is very good in marketing and selling and has minor flaws in business. All pages:

Question: Harold Matson and Elliot Handler founded which toys and games company in 1945?
Answer: Mattel