Our History | Kellogg's Our History Environmental Initiatives Our Best Days Are Yours From one great day over 100 years ago all the way to today, Kellogg's has continued to fuel better days for American families. From going to the moon to feeding the U.S. Army to making your days great, some of our best days have been in your home country, the United States. Discover our best days in the U.S. 1898 — In a fortunately failed attempt at making granola, our company’s founder, W.K. Kellogg, and his brother, Dr. John Harvey Kellogg, changed breakfast forever when they accidentally flaked wheat berry. W.K. kept experimenting until he flaked corn, and created the delicious recipe for Kellogg’s Corn Flakes. 1906 — W.K. Kellogg opened the “Battle Creek Toasted Corn Flake Company” and carefully hired his first 44 employees. Together they created the initial batch of Kellogg’s® Corn Flakes® and brought to life W.K.’s vision for great-tasting, better-for-you breakfast foods. 1914 — Kellogg’s® Corn Flakes® was introduced to a new country: Canada.

(Later the Kellogg Company will spread the goodness of grain around the world by opening factories in Australia, England, Mexico, Japan, India and more. Today Kellogg brightens breakfast in over 180 countries around the world). 1915 — Kellogg introduced Bran Flakes, the first high-fiber cereal, promptly followed by the introduction of Kellogg’s® All-Bran™ one year later. 1923 — The Kellogg Company made another bold move and become the first in the food industry to hire a dietitian. Mary Barber started the Kellogg’s Home Economics Department and began defining the roles different foods played in proper diets. 1930 — As the United States sunk into the Depression, W.K. Kellogg declared, “I’ll invest in people.” He split shifts and hired new employees to work them. He also founded the W.K. Kellogg Foundation , whose mission — to help children realize their potential — complements that of the Kellogg Company to this day. To further our commitment to people, Kellogg became one of the first companies to proudly display our cereals’ recipes and nutritional info on our boxes — so our consumers knew exactly what they were eating.

1942-1945 — Kellogg’s employees proudly produced K-rations for the U.S. armed forces overseas during World War II, and our engineering teams helped manufacture supplies in Kellogg machine shops. We continued to help America get nutrition by bringing new, whole-grain cereal to life when we introduced Kellogg’s® Raisin Bran® . 1969 — The Kellogg Company was honored to provide breakfast for the legendary Neil Armstrong, Buzz Aldrin and Michael Collins during their groundbreaking Apollo 11 trip to the moon. 1997 — We opened the W.K. Kellogg Institute for Food and Nutrition Research — where food scientists, nutritionists and engineers transform wholesome grains and other ingredients into great-tasting and good-for-your-family foods. 2006 — The Kellogg Company celebrated our 100-year commitment to nutrition, health and quality. We also celebrated our future — by creating new Kellogg’s® Special K® Bars and other innovative ways of giving your family the delicious nutrition you need to make the most of every day. 2009-2010 — After discovering that many people in the U.S.

don’t get enough fiber, Kellogg increased the fiber in many of our most popular cereals — including Kellogg’s® Froot Loops®. Now, in the U.S., Kellogg Company offers more ready-to-eat cereals that provide at least one good source of fiber (3 grams) and one-half serving of whole grains (8 grams) than any other U.S. food company. Today — We’re proudly upholding the values W.K. Kellogg instilled more than 100 years ago — but now we’re doing it in 180 countries across the world. We still provide you and your family with better breakfasts that lead to better days, and we flake corn the same way W.K. Kellogg did back in 1898. It just tastes better that way. The Battle of the Cornflakes | History Today The Battle of the Cornflakes The Battle Creek Toasted Corn Flake Company, later to be known as Kellog's, was founded on February 19th, 1906.

Advertising for Kellogg's Toasted Corn Flake, 1910s John Harvey Kellogg and Will Keith Kellogg were brothers from a Seventh-day Adventist family in Battle Creek, Michigan. They had little education, because their parents expected Christ’s Second Coming before they would need it, but John Harvey managed to get a medical degree. He was a fanatical advocate of what he called ‘biologic living’, which involved vegetarianism, no alcohol or tobacco, no tea, coffee or condiments and minimal quantities of eggs and dairy products. In his middle twenties he became president of an Adventist sanitarium at Battle Creek and practised his principles on the patients, who found the diet so monotonous that he, his wife Ella and his brother W.K., who was eight years younger, started experimenting with cereals. They set up the Sanitas Food Company and tried out products which included slow-baked cereal Granola biscuits, wheat flakes and cornflakes, peanut butter and a cereal-based coffee substitute. They stumbled on the wheat flakes, which they called Granose, by accident one night in 1894 when trying to manufacture an easily digestible form of bread. Granose was the world’s first flaked cereal product.

Cornflakes made from toasted maize followed in 1898 and a version with a longer shelf-life in 1902. The Kelloggs at first sold their products mainly by mail order to their ex-patients, but then began advertising in newspapers and on billboards, while rival entrepreneurs invaded the promising market and copying the Kellogg lines. An ex-patient of the sanitarium named C.W. Post made Grape Nuts, based on the Granola biscuits, and a cereal-based drink called Postum patterned on the Kellogg coffee substitute. By 1900 his Postum Cereal Company was making $3 million a year. Competition waxed fierce and more than forty cereal companies were launched in the United States in the early 1900s. John Harvey Kellogg was not really interested in business, but in reforming American eating habits. The taciturn, austere W.K., on the other hand, was a born businessman and resented playing second fiddle to his more flamboyant brother, from whom he bought the rights to the manufacture of cornflakes. In 1906 W.K. founded the Battle Creek Toasted Corn Flake Company.

He spent heavily on advertising, including a campaign telling the reader to ‘wink at your grocer and see what you get’. What you got was a free sample of W.K.’s cornflakes. The campaign increased sales by a factor of fifteen in New York City and the company was rapidly profitable, but John Harvey’s Sanitas company continued in business and the brothers fell out over the Kellogg name, which they both used. In 1911 W.K. succeeded in a lawsuit to gain exclusive use of the Kellogg name in the United States, later extended to international markets after a legal battle that lasted from 1916-21. W.K. had started selling Bran Flakes in 1915 and All-Bran in 1916 and his firm was the Kellogg Cereal Company from 1922. W.K. had been joined by his son John L. Kellogg, who invented All-Bran and streamlined the company’s operations until his father forced him out in 1925, partly for moral turpitude after John L. divorced his wife and married one of the office girls and partly because John L.

got interested in oat-based products, which W.K. disapproved of. None of John L.’s successors lasted long under W.K.’s critical eye until in 1930 the old man gave a majority interest in the company to his charitable organization, the W.K. Kellogg Foundation. When W.K. died in Battle Creek in 1951, aged ninety-one, Kellogg’s was the world leader in its field. International Marketing Mix of Kelloggs Cornflakes | Self-Publishing at GRIN International Marketing Mix of Kelloggs Cornflakes Elaboration, 2001, 6 Pages PDF version (PDF) for only US$ 0.99 Download immediately without shipping costs. Readable on tablets and phones. Add to cart International Marketing Mix of Kelloggs Cornflakes Abbildung in dieser Leseprobe nicht enthalten Since 1906, people have come to know Kellogg as a company they can rely on for great- tasting, high-quality foods.

With projected annual sales of more than $9 billion, Kellogg is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts and cones. The company's brands include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez- It®, Nutri-Grain®, Rice Krispies®, Special K®, Murray®, Austin®, Morningstar Farms®, Famous Amos®, Carr's®, Plantation®, and Kashi®. Kellogg icons such as Tony the Tiger, Snap! Crackle! Pop!, and Ernie Keebler are among the most recognized characters in advertising. The products are manufactured in 19 countries and marketed in more than 160 countries around the world. Kellogg has been found 1906 in Battle Creek, Michigan/ USA. Dr. John Harvey Kellogg and his brother Will Keith Kellogg developed the first wheat flakes of the world. The Battle Creek Toasted Cornflake Company started to produce on the first of April 1906. In 1922 the company has been renamed into Kellogg Company.

For the project we have chosen Kellogg`s Cornflakes Originals because it is the most known Kellogg product and the basis of the whole Kellogg`s world. It is in nearly every country available. Abbildung in dieser Leseprobe nicht enthalten Kellogg`s Corn Flakes the originals, crispy flakes made out of sweet corn. Valuably Carbohydrates with a lot of vitamins and iron, including calcium out of fresh milk - for a great beginning of the day. The ingredients are: Sweet corn, sugar, salt, malt, vitamins ( niacin, vitamin B6, vitamin B2, vitamin B1, folacid, vitamin B12 ) and iron. The product is sold in different sizes, e.g. in 500 g packages or 750 g, to meet the preferences of different families. You can find the description of the ingredients and the service hotline number on the left-hand side of each package and on the right-hand side tables about calories and fat content and vitamins. On the top there is the best-before date. The backside is used for advertising and the front for the label and branding. On each Cornflake`s package back you often find description or stories about famous sports persons or events.

In general it is talked about trend-sports. Often you can find recipes on the back, too and on the front the cock, the symbol for Kellogg Cornflakes Original, is placed. Above the cock we find the Kellogg branding in red letters. These things make it easy for the consumer to identify the product. The flakes themselves are put in a plastic air bag therefore they keep fresh! They are very simple without any overprint. The cardboard package and the plastic bag are made out of various materials, which are selected after many extensive tests. Abbildung in dieser Leseprobe nicht enthalten Every package is designed to help maintain nutrient levels, freshness and flavor, protect goods during handling, shipping and storage; it is always Kellogg Company's objective to provide the consumer with full packages. However, because products are packaged on automated equipment, space is needed at the top of the package for proper sealing of the inner liner. If the inner liner is sealed imperfectly, moisture may penetrate the food and product freshness may decrease. Some settling of the product in the package may also occur due to handling in transit. Kellogg is well known for high quality and healthy food and great taste. Therefore the customer has to pay a higher price than for a no name product.

Kellogg company wants their products to be known as a masses product for families, adults and children and therefore the price must not be too expensive as a snob`s product. For psychological reasons Kellogg has chosen a prestige-price instead of using demand-pricing. You will not find price differentiations e.g. it is not depending on seasons. It is cheaper to buy a big box than a normal sized box. Abbildung in dieser Leseprobe nicht enthalten At Kellogg Company, they have always believed in advertising important product information. At the same time, they believe all of their advertising must be socially responsible. Their philosophy says it best: Kellogg is committed to providing wholesome, quality spot advertising that is truthful and not misleading to consumers and to placing its commercials with quality television programming. In keeping with this commitment, Kellogg believes it has a responsibility to produce advertising, and to place those ads in programs that communicate the standards of good taste and fair practice that guide all of their corporate actions.

The specific content standards, which govern Kellogg advertising, include the following: - Provide consumers with accurate information about their products in a wholesome manner - Ensure that the advertising is in compliance with all applicable federal, state, and local laws and regulations, including the self-regulatory guidelines of the National Advertising Division (NAD) and Children's Advertising Review Unit (CARU) - Avoid advertising themes that include excessive and/or unwarranted acts of violence; or the acting out of anti-social behavior which easily encourages imitation - Avoid advertising themes that belittle any group based on its social, racial, ethnic, or religious traits, or any person because of his or her age, sex, or handicap. Advertising is made for two different kinds of consumers: For children and for adults. Kellogg has invented especially for their young consumers cartoon characters as the cock for Cornflakes. The advertising for children uses jingles to talk about faster growing, health and strength through eating Cornflakes and good taste. Advertising for adults tries to convince the consumer through showing the young, successful and dynamic business generation while eating Kellogg Cornflakes for breakfast.

Kellogg mostly advertise in the TV and nearly never in newspapers because they want to reach their wide spread field of consumers that consists person from all sectors of society. With his private property W.K. Kellogg has been very generous. During his whole life he spent approximately $ 66 million for different charities. In 1930 he set up his own W.K. Kellogg Foundation which is today one of the three biggest charity foundations in the USA. As PR Kellogg sponsors also famous sport persons or and sport events e.g. surfing. Inside the packages sometimes you can find stickers or little figures to attract children for the product. Consumer gifts of supermarkets often contain small test packing of Kellogg Cornflakes. Sometimes Kellogg organizes design competitions for children campaign. The exercise is to design the package back. The best is seen for a couple of weeks on the Kellogg packages. Kellogg Company has for each promotion sector and each brand an own department: - Product Management DISTRIBUTION Kellogg distribution is normally indirect. The whole distribution works through retailers and wholesalers. The product is available in nearly all kinds of supermarkets, including petrol stations and little shops.

Abbildung in dieser Leseprobe nicht enthalten Kellogg decided in 1914 to enter international markets. The first has been the Canadian market. The reasons for that have been the same language in Canada as in the US so therefore Kellogg company need not to change package label and design and advertising. Also the distribution ways have not been to far. No shipping was needed as to other English speaking countries. First there have been only sales departments. The first production has been opened in Sydney, Australia in 1924. Meanwhile Kellogg company produces in 19 countries whole over the world and its products are sold in over 160 countries. After the national sales departments importers and distribution partners have been hired e.g. in Germany the first distribution-company of Kellogg Cornflakes has been Reiss-Handels AG Premium. But Kellogg has bought them very quickly. Kellogg Germany and others have been founded but not all of them started to produce on their own. Their responsibilities have been the distribution and the national marketing. Nowadays in 19 countries Kellogg Cornflakes are produced and soled in other 160 only importing countries.

Kellogg Cornflakes is an international product and the package size, labeling and the ideas of the design are therefore all over the world the same. The main thing that differs in each country is of course the language. In some cases there are special law regulations. Therefore some things have to be added on the package as example in Germany and other European states the "green point" (a symbol for special recycling). All over the world prestige pricing is used because the quality and health of Kellogg Cornflakes is international well known. Of course the price differs for those countries who produce Cornflakes on their own, but the only reason for that is the normal adaptation to the welfare standard of each country. In the importing countries the price may differ more, because of the longer distribution ways; tariffs, quotas and duties; forward exchange cover and perhaps delays in shipment and payments for the importer. The promotion takes care of all the different demands of each country. For example it is used a typical Back-Panel-Promotion. Other national known persons and national sport events are sponsored than in the USA. Also the nationwide common topics concerning sport trends and the health sector are used to reach the habitants of each country.

About these topics is spoken in national TV spots and also on the backside of the packages. E.g. in Germany Kellogg advertises at the moment particularly by using the actual subject health. Therefore you can often find several diet and healthy recipes on the back of Kellogg Cornflake Packages. The presence in the world wide web is very progressive and strong. Here is only a small selection of Kellogg homepages all over the world: Kellogg USA; Kellogg Canada; Kellogg UK; Kellogg Korea; Kellogg Spain; Kellogg Sweden; Kellogg Germany... These homepages provide information about the product, quality, company and competitions to the consumer. The consumer also has the chance to write complaints and questions to the company via email. The layout of the homepages is sometimes obviously very different e.g. the Korean homepage is very colorful. Bride colors and cartoons are used to attract especially children. In comparison to that you will find a very conservative and serious British homepage in which less colors are used and the aim is to attract mostly adults. Finally you often do not realize that is an international product because it is very harmonized with the needs of the consumers of each country.

[...] Our History Our History Environmental Initatives Our Best Days Are Yours From one great day over 100 years ago to today, Kellogg has continued to fuel better days for families around the globe. Discover Our Best Days 1898 — In a fortunately failed attempt at making a cereal of wheats, oats and cornmeal clusters, our company’s founder, W.K. Kellogg, and his brother, Dr. John Harvey Kellogg, changed breakfast forever when they accidentally flaked wheat berries. W.K. kept experimenting until he flaked corn, and created the delicious recipe for Kellogg’s Corn Flakes. 1906 — W.K. Kellogg opened the “Battle Creek Toasted Corn Flake Company” and carefully hired his first 44 employees. Together they created the initial batch of Kellogg’s® Corn Flakes® and brought to life W.K.’s vision for great-tasting, better-for-you breakfast foods. 1914 — Kellogg's® Corn Flakes® was introduced to a new country: Canada. (Later the Kellogg Company will spread the goodness of grain around the world by opening factories in Australia, England, Mexico, Japan, India and more.

Today Kellogg brightens breakfast in over 180 countries around the world.) 1923 — The Kellogg Company made another bold move and become the first in the food industry to hire a dietitian. Mary Barber started the Kellogg’s Home Economics Department and began defining the roles different foods played in proper diets. 1924 - Morris Raymer, a specialist in automatic packaging machinery, was sent to Australia to set up corn flake machinery in rented premises in Shepherd Street, Chippendale and Australian production began in November. 1928 — Corn Flakes proved so successful in Australia that a new plant was built at Botany. The manufacturing facilities of Kellogg cereal are still at Botany, on the train line and near to the wharves for convenient shipping of products around Australia and into the Asia-Pacific region. The factory has been expanded several times over the years to keep pace with an ever increasing demand. 1930 — As the United States sunk into Depression, W.K. Kellogg declared, "I'll invest in people." He split shifts and hired new employees to work them. He also founded the W.K.

Kellogg Foundation , whose mission - to help children realise their potential - complements that of the Kellogg Company to this day. 1969 — The Kellogg Company was honoured to provide breakfast for the legendary Neil Armstrong, Buzz Aldrin and Michael Collins during their groundbreaking Apollo 11 trip to the moon. 1997 — We opened the W.K. Kellogg Institute for Food and Nutrition Research — where food scientists, nutritionists and engineers transform wholesome grains and other ingredients into great-tasting and good-for-your-family foods. 2000-2004 — A manufacturing facility was bought in Charmhaven on the NSW Central Coast in 2000 to produce snack products. This facility was significantly expanded in 2004 and now manufactures the majority of Kellogg's® snack products for Australia and New Zealand. 2006 — Kellogg was the first company in Australia to provide a Percentage Daily Intake Counter on the front of packs to help people make more informed choices about foods they eat. 2012 — We announced that we'd reduced the salt levels in Corn Flakes and Rice Bubbles cereals in Australia by 20%.

This reduction meant that since 1997, we'd reduced salt levels across our cereals by up to 59% - that equates to approximately 276 metric tonnes, or more than 4.9m salt shakers (60g) removed from Australian diets every year. Today — We’re proudly upholding the values W.K. Kellogg instilled more than 100 years ago — but now we’re doing it in 180 countries across the world. We still provide you and your family with better breakfasts that lead to better days, and we flake corn the same way W.K. Kellogg did back in 1898. It just tastes better that way. Have a Taste of Great Corn Flakes History - Invention of Kellpgg's Corn Flakes Fascinating facts about the invention of Kellogg's Corn Flakes by Will Keith Kellogg in 1894. KELLOGG'Sï¿½ CORN FLAKES In 1894 Dr. John Harvey Kellogg was superintendent of a famous hospital and health spa in Battle Creek, Michigan. His younger brother, Will Keith Kellogg, was the business manager.

The hospital stressed healthful living and kept its patients on a diet that eliminated caffeine, meat, alcohol, and tobacco. The brothers invented many foods that were made from grains, including a coffee substitute and a type of granola, which they forced through rollers and rolled into long sheets of dough. One day, after cooking some wheat, the men were called away. When they finally returned, the wheat had become stale. They decided to force the tempered grain through the rollers anyway. Surprisingly, the grain did not come out in long sheets of dough. Instead each wheat berry was flattened and came out as a thin flake. The brothers baked the flakes and were delighted with their new invention. They realized they had discovered a new and delicious cereal, but they had no way of knowing they had accidentally invented a whole new industry. Will Keith Kellogg eventually opened his own cereal business, and its most famous product is still sold today: It wasnt until 1906 that Kelloggsï¿½ Corn Flakes were made available to the general public. In 1909, the very first cereal premium was offered: The Funny Jungleland Moving Pictures Booklet available with the purchase of 2 packages.

The offer was available for twenty-three years! TO LEARN MORE Kellogg Company History, Timeline 1900s Will Keith (W.K.) Kellogg, was born April 7, 1860. W.K., along with his brother, Dr. John Harvey Kellogg, was the co-inventor of flaked cereal. Although W.K. lacked a formal education beyond the sixth grade, the cereal giant forever changed the way we eat breakfast. In 1906, W.K. Kellogg entered the cereal business, as American eating habits began shifting from heavy, fat-laden breakfasts to lighter, more grain-based meals. W.K. discovered that a better flake was produced by using only the corn grit or "sweet heart of the corn." To help consumers distinguish Kellogg's Corn Flakes® cereal from the products of the 42 other cereal companies in Battle Creek, Michigan, W.K.

put his signature on each package, saying that these Corn Flakes are the "The Original." The company succeeded because it believed the entire populace, not just those on special diets, might be interested in wholesome cereal foods, and because it continually improved its product line and packaging techniques to meet the needs of an ever-changing and evolving consumer base. 1910s With the advent of pasteurization of milk, the ready-to-eat cereal business expanded. To keep up with a growing market, Kellogg Company developed new product, packaging and marketing innovations to fit consumer needs. In 1914, Kellogg Company created Waxtite® wrappers, a new concept in packaging technology. W.K. Kellogg believed that if people tried a good product, they would keep buying it. To ensure that consumers would continue to seek out his products, he distributed free samples of his Corn Flakes, and then followed up with advertising in magazines and on billboards. Kellogg also held a children's art contest, selecting the best entries for use in Kellogg advertisements. The first Kellogg premium, the "Funny Jungleland Moving Picture Book," was distributed to consumers in 1910.

Kellogg's® Bran Flakes and All Bran® cereals were introduced in 1915 and 1916. After having success in the U.S. market, Kellogg opened its first foreign cereal facility in 1914 in Canada. 1920s Kellogg continued to expand into new markets, exporting cereal to England in the early 1920s and later building a plant in Sydney, Australia. In the U.S., Kellogg introduced ready-to-eat cereals in individual servings for use in hospitals, hotels and rail dining cars. The 1920s also brought new marketing innovations. A mail-in promotion made Battle Creek, Michigan a household word when millions of youngsters clipped and mailed in Kellogg's® boxtops for "Stuff-Yourself Nursery Rhyme Rag Dolls." Kellogg also established one of the first home economics departments in the food industry in 1923, the same year that Kellogg's® Pep wheat flakes was introduced. The famous Kellogg's® Rice Krispies® began talking to consumers in 1927. 1930s W.K. Kellogg made an unprecedented move as the United States sank into the Great Depression.

Instead of cutting back, he doubled his advertising spending - and Kellogg cereal sales increased. In response to the hard times created by the Depression, Mr. Kellogg reduced the hours of the three plant shifts and created a fourth shift, spreading the payroll among more workers. Others earned their paychecks by developing a 10-acre park on the Battle Creek plant grounds. Declaring "I'll invest my money in people," in 1930, Mr. Kellogg founded the W.K. Kellogg Foundation. He also continued to invest resources into developing the nutritional quality of Kellogg's products. Kellogg expansion continued with a new plant in Manchester, England. Kellogg's® Pep™, became the first cereal fortified with vitamins through the "spray" method. Kellogg also brought new partnerships by sponsoring "The Singing Lady - Irene Wicker," the nation's first radio network program for children, and the "Howie Wing" radio show, based on the adventures of a young aviator. Adm. Richard E. Byrd's expedition to the South Pole was equipped with a two-year supply of Kellogg cereals.

1940s In support of the American war effort during World War II, Kellogg provided packaged K-rations for the U.S. armed forces and Kellogg engineering personnel used the company machine shop to manufacture parts for the "Manhattan" atomic bomb project in 1945. As a result of the company's many efforts during WWII, Kellogg was awarded the Army-Navy "E" flag for excellence. Kellogg's® Rice Krispies® Marshmallow Treats ® recipe, first advertised in 1940, became a popular food for mailing to service people abroad. Despite the war, Kellogg launched new whole-grain product lines like Kellogg's Raisin Bran® in 1942 and opened the company's second U.S. plant in Nebraska. 1950s On October 6, 1951, Kellogg Company's legendary founder, W.K. Kellogg, died at the age of 91. His body lay in state for three days in the main lobby of the company office building so that hundreds of workers and Battle Creek residents could pay their respects.

Throughout the 1950s the company introduced some of today's most beloved cereals including: Kellogg's® Corn Pops®, Kellogg's Frosted Flakes®, Kellogg's® Honey Smacks, Kellogg's® Cocoa Krispies and Kellogg's® Special K®, which was the first high-protein breakfast cereal ever offered to consumers. Cereal icon, Tony the Tiger® also made his first appearance in the 1950s and became an instant hit as the spokescharacter for Kellogg's Frosted Flakes®. In 1956, a Battle Creek tradition was started when more than 32,000 people sat down together at "the world's longest breakfast table" in Battle Creek, Michigan to celebrate the company's 50th anniversary. Renowned artist Norman Rockwell produced a series of illustrations for the company featuring six children and Santa Claus. For Kellogg, the 1950s also meant national expansion into California and Tennessee, as well as internationally into Mexico and New Zealand. 1960s For Kellogg Company, the 1960s were marked by a wide range of new product introductions.

There were five new cereals: Kellogg's Froot Loops®, Kellogg's Apple Jacks®, Kellogg's Frosted Mini-Wheats®, Kellogg's Bran Buds® and Kellogg's Product 19®, as well as Kellogg's Pop-Tarts® toaster pastries and Kellogg's® Croutettes croutons. Kellogg's Product 19® was the first 100-percent fortified cereal created for consumers. Kellogg also enjoyed extensive global expansion, opening facilities in South America, Canada, Scandinavia, Europe and Asia. Kellogg even went into outer space, as part of the Apollo 11 space crew's breakfast during their historic mission to the moon in 1969. A growing interest in nutrition led to the expansion of the company's already broad consumer nutrition information programs. 1970s Kellogg Company responded to America's renewed awareness of the importance of nutrition and fitness. The company published its nutrition policy, outlining its fortification practices and commitments to nutrition, responsible advertising and consumer education. Kellogg became the first cereal company to voluntarily list the amount of sugar in its cereals on the side panel of its packages.

This was the strongest decade of growth in the history of ready-to-eat cereal consumption. New cereals included Kellogg's® Frosted Krispies® and Cracklin' Oat Bran®. Kellogg entered the frozen foods business when Fearn International and its line of Eggo® brand frozen waffles joined the company. Kellogg also acquired Mrs. Smith's Pie Company and Pure Packed Foods. Company expansion continued in Central America, Great Britain and Spain. 1980s New cereal products of the 1980s including Kellogg's® Squares line, Kellogg's® Crispix® and Kellogg's® Just Right®, would remain consumer favorites into the next century. Science-based groups affirmed the importance of grain in the diet, enabling Kellogg to make health claims, particularly for high-fiber cereals such as Kellogg's® All-Bran®. The company built advanced-technology cereal plants in Battle Creek and London, Ontario. It also opened a new plant in South Korea and improved its manufacturing capabilities around the world. In 1986, Kellogg Company's new headquarters opened in downtown Battle Creek.

True to its tradition of social responsibility, Kellogg strongly supported the United Negro College Fund, the Statue of Liberty-Ellis Island renewal and the fight against apartheid in South Africa. 1990s In the 1990s, as consumers purchased "On the Go" foods like never before, convenience foods grew as a percentage of Kellogg's sales. Kellogg's® Rice Krispies Treats® squares and Kellogg's® Nutri-Grain® bars won broad consumer acceptance. Kellogg's® Pop-Tarts® toaster pastries became the company's top-selling product. In the cereal category, the 1990s were the company's most difficult decade, amid unprecedented branded and private-label competition in the U.S. and increased competition overseas. Still, Kellogg remained the global cereal leader and opened its first plants in India, China, Thailand and Latvia. A second Mexican plant was added thanks to very strong growth in that market. In 1997, Kellogg made a significant step forward in its food science research activities by opening the $75 million W.K. Kellogg Institute for Food and Nutrition Research in Battle Creek.

In 1999, Kellogg acquired Worthington Foods, the top producer of soy-based meat alternatives. 2000s Kellogg has generated strong upward momentum in the new century based on growing the dollar - rather than volume - sales of its cereal products, expanding its convenience foods businesses and pursuing profitable growth. In 2001, Kellogg completed the largest acquisition in its history, the $4.56 billion purchase of Keebler Foods Company, a leading producer of cookies and crackers. Cereal, once Kellogg Company's only product line, now represented 53 percent of its worldwide sales, with 32 percent coming from snacks and the remaining 15 percent from other grain-based foods. Kellogg also has benefited from the acquisition of health foods leader Kashi Company, the multi-country success of products such as Kellogg's® Special K Red Berries cereal and a relentless focus on superior day-to-day execution of its product development and marketing initiatives. Kellogg Company celebrated its 100th Anniversary in 2006, and looks forward to carrying forward the legacy of the company's founder, W.K.

Kellogg, by continuing to provide consumers with great-tasting, high-quality foods and programs that help promote health and well-being. 2007 kicked off two years of additions to Kellogg Company's portfolio. Kellogg purchased Gardenburger, maker of a variety of vegetarian and vegan products and meat substitutes. The acquisition of Bear Naked, maker of premium all-natural and organic granolas, hot cereals and trail mixes, was an addition to the company's Kashi business. In 2008, the company announced the purchase of Russia's largest cracker, biscuit and cereal producer - The United Bakers Group - marketed primarily under the Yantar and Lyubyatovo brand names. In China, Kellogg acquired Zhenghang Food Company Ltd. (Navigable Foods), which produces and markets cookies and crackers in the north and northeastern regions of China. In the United States, Kellogg acquired the assets of IndyBake Products LLC and Brownie Products Co., a privately held contract-manufacturing business that produces cracker, cookie and frozen dough products. Kellogg also acquired the trademarks and recipes of the Mother's Cake & Cookie Co., a regional brand in the western United States.

During 2009, Kellogg Company released its first global Corporate Responsibility Report. At the company's Annual Meeting of Shareowners, the company announced it would make a then unprecedented donation of an entire day's worth of cereal to Feeding America. The donation of 3.5 million pounds of cereal, worth approximately $10 million, amounted to more than 55 million cereal servings. A dedication ceremony was held for the expansion of the W.K. Kellogg Institute for Food and Nutrition Research, the epicenter for Kellogg's global product development, research and innovation was held. The $54 million, 157,000-square-foot pilot plant and office space expansion demonstrates Kellogg Company's ongoing commitment to growth and building powerhouse brands. 2010s In 2010, United Way recognized Kellogg Company with the Spirit of America Award - its highest honor for overall community efforts. Kellogg is the first Michigan-based company to win the award, which recognizes the variety of ways Kellogg Company and its employees and retirees continue to invest in the communities where they work and live.

President and CEO David Mackay joined First Lady Michelle Obama and the Partnership for a Healthier America to announce a new industry-wide pledge to reduce 1.5 trillion calories by the end of 2015. The pledge was made by the Healthy Weight Commitment Foundation, a coalition of more than 100 retailers, food and beverage manufacturers, and nongovernmental, and other organizations and individuals committed to help fight the obesity epidemic.

Question: In what year was the Kellogg Company set up to manufacture cornflakes?
Answer: 1906