Behind the Red Triangle: The Bass Pale Ale Brand and Logo | Logoworks Blog Behind the Red Triangle: The Bass Pale Ale Brand and Logo Posted by Clare Baker on November 8, 2013 in Design , Informative , Logos , Small Business Resources | 4131 Views | Leave a response Not only a beer but a pioneer in the realm of corporate identity and logo design, Bass—the brand name and logo—was the very first trademark to be registered under the U.K.’s Trade Mark Registration Act of 1875. Established in 1777 by William Bass in England, the Bass Brewery grew into one the largest beer companies in the U.K. by the end of the 19th century, with over 1,500,000 barrels of beer produced annually. Bass was eventually included in the inaugural FT 30 index established by the London Stock Exchange in 1935, signifying the brewery as one of the top 30 companies in the U.K.

It was a Bass employee who rang in the New Year by waiting in line outside the registrar’s office to ensure that the company became the first to file a trademark when the office opened on the morning of January 1, 1876. A testament to the Bass logo’s vital simplicity, the red triangle has been immortalized in a number of monumental modernist works of art, including several Pablo Picasso paintings and collages; Édouard Manet’s 1882 painting Bar at the Folies-Bergère, and James Joyce’s Ulysses.

Specifically, the logo’s distinct color and the compelling—even mesmerizing—nature of Bass branding are celebrated in chapter 14 of Joyce’s epic novel accordingly: “During the past four minutes or thereabouts he had been staring hard at a certain amount of number one Bass bottled by Messrs Bass and Co at Burton-on-Trent which happened to be situated amongst a lot of others right opposite to where he was and which was certainly calculated to attract anyone’s remark on account of its scarlet appearance.” Today, the Bass pale ale brand is part of the Anheuser-Busch InBev brewing company—the largest in the world—and is available on draught and in bottles and cans in over 50 countries.

But even in the 19th century, thanks to the Bass company’s shrewd, trailblazing marketing practices, the beer and brand were enjoyed internationally—as pointed out in James Hogg’s 1884 book Fortunes Made In Business: “You meet the refreshing label up among Alpine glaciers, and down in the cafes of the Bosphorus; among the gondolas of the Grand Canal at Venice, the dahabeahs at the first cataract on the Nile, and the junks of China.” How’s that for creating a global presence! Clearly, Bass is a brand that has long emphasized the importance of breaking new ground in all facets of its business practice. – Behind the Red Triangle: The Bass Pale Ale Brand and Logo Shut up about Barclay Perkins: Bass bottled beers 1956 - 1967 Shut up about Barclay Perkins Friday, 21 September 2007 Bass bottled beers 1956 - 1967 I've started going through the Whitbread gravity book I photgraphed on Tuesday. For no particular reason, I've started with the entries for Bass bottled beers.

Oddly enough, the 1960's were the one decade of the 20th century for which I had no real hard facts. Brewing logs and the Truman Gravity book have provided information on all the earlier decades. From the 1970's onwards, the CAMRA Good Beer Guide provides gravities. Now, thanks to Whitbread's industrial espionage, I can fill in the missing decade. What can we learn from these figures? That Bass No 1 barley Wine has always had a massive OG, for one thing. They also blow one of my pet theories out of the water - that Barley Wine had a Bitter-like colour. The gravity book gives its colour as 100 and 110 - about the same as their Brown Ale. It's far darker than the Pale Ales, which are around 20. Talking of Pale Ales, Blue Triangle was a filtered and pasteurised beer, Red Label was bottle-conditioned. Red Triangle was later just relabelled Worthington White Shield and was eventually dropped. An sad fate for the beer that had been the most famous Pale Ale in the world (as painted by Monet on the Folies Bergeres bar).

You'll notice that the FG of some samples of Red Triangle is very low - 1003 to 1004. I think we can assume it was pretty dry. I was surpised at the strength of the beers; the weakest are just a tad under 5% ABV. Remember that at this time the average OG was about 1037 equivalent to an average ABV of 3.7%. I've never heard of Gold Triangle or Gold Label (thet appears to be the same beer). If anyone can remember it, please let me know. The Bass red triangle: things AB-InBev won’t tell you | Zythophile The Bass red triangle: things AB-InBev won’t tell you Posted on by Martyn Cornell There are stupid marketeers, and there’s AB-InBev. The Belgo-Brazilians have decided to rename one of the oldest beer brands in Britain, Bass pale ale, a literally iconic IPA, as “Bass Trademark Number One”.

It’s a move so clueless, so lacking in understanding of how beer drinkers relate to the beers they drink, I have no doubt it will be held up to MBA students in five years’ time as a classic example of How To Royally Screw Up Your Brand. The move is predicated upon the red triangle that is found on every bottle of Bass pale ale, and on every pumpclip of the draught version, being the first registered trademark in Britain. The generally accepted story is that after the passing of the Trade Mark Registration Act of 1875, when applications to apply for trademark registration opened on January 1, 1876, a Bass employee was sent to wait overnight outside the registrar’s office the day before in order to be the first in line to file to register a trademark the next morning, and that is why the company has trade mark number one. There is no evidence for this story: but it is certainly true that a label with the triangle on it, and the words “Bass & Co’s Pale Ale” is indeed the UK’s Trade Mark 1 , having been the first to be registered on New Year’s Day 1876.

So why now rename a beer that has been around since the 1820s, when Bass first started brewing a bitter pale ale for the Far East market, after an event that happened when that beer was already 50 or more years old? Because AB-InBev is flailing around for a way to rescue the beer, once the most famous in the world, from the miserable position it has been in since, to be honest, long before what was then Interbrew acquired the Bass brands in 2000. Some idiot marketing focus group got together and tried to think of a unique selling point for the beer: and the only one they could come up with was that it bore the UK’s first registered trade mark. As Pete Brown has already remarked, this is pretty much a result of the AB-InBev mindset, which knows far more about trademarks than it does about beer.

Bass pale ale is a beer with a fantastic heritage: it was, for more than a century, a hugely highly regarded brew, globally as well as in the UK (my grandfather told me that before the First World War, he and his pals would scour North London looking for pubs that sold draught Bass), so much so that it suffered more than anyone else from lesser brews being passed off as the red triangle beer. That was one reason why Bass was so keen to register its own trademark as speedily as possible. Before we continue, here’s a panegyric on Bass from a book published in 1884 called Fortunes Made In Business which will show you how much Bass was an icon: It is no extravagant assertion to say that throughout the world there is no name more familiar than that of Bass. A household word amongst Englishmen, it is one of the first words in the vocabulary of foreigners whose knowledge of the English language is of the most rudimentary description. And while the cognomen of the great Burton brewer is of cosmopolitan celebrity, there is no geometrical figure so well known as the vermilion triangle which is the trademark on his bottles.

It is as familiar to the eye as Her Majesty’s visage on the postage stamps. It would, indeed, be a difficult task to say in what part of the earth that vivid triangle does not gladden the heart of man. Thackeray contended with great humour that far as the meteor flag of England may have carried the glory of this country, the fame of her bitter beer has gone farther still. The word “Bass” is known in places where such names to conjure with as Beaconsfield, Gladstone, Bright, Tennyson and Dickens would be unintelligible sounds. To what corner of the habitable world has not Bass penetrated? He has circumnavigated the world more completely than Captain Cook. The sign of the vermilion triangle is sure evidence of civilisation. That trade mark has travelled from “China to Peru”, from “Greenland’s icy mountains to India’s coral strand”. There it is in Paris or St Petersburg, Madrid or Moscow, Berlin or Bombay, Brussels or Baalbec, New York or Yokohama, San Francisco or San Stefano, Teheran or Trichinopoly. You meet the refreshing label up among Alpine glaciers.

and down in the cafes of the Bosphorus; among the gondolas of the Grand Canal at Venice, the dahabeahs at the first cataract on the Nile, and the junks of China. It has reached the “Great Lone Land”. It has refreshed the mighty hunter camping out in Wyoming, Montana or Dakotah. It sparkles before the camp fire of the Anglo-Saxon adventurer out in the wilds of the Far West, and its happy aroma is grateful to the settler in the Australian bush. When the North Pole is discovered, Bass will be found there, cool and delicious. Bass actually started using the red triangle for its pale ale “many years before 1855”, according to the evidence given in a court case in New Jersey in 1899, when a brewery from Newark called Christian Feigenspan was accused of imitating the Bass trademark. From 1855, casks of draught Bass pale ale carried either a red triangle, a white one or a blue one, depending on whether it was made in the Old Brewery, the Middle Brewery or the New Brewery at Burton.

All bottles of Bass pale ale, however, carried only the red triangle, on a label originally designed by George Curzon, a clerk at the company’s London agency, in February 1855. Curzon’s label was soon imitated: at a parliamentary hearing in 1862 for a trade marks bill that was never passed, the company’s London manager, Thomas Cooper Coxon, told MPs that he had in his collection forged Bass labels from Bremen, from Paris, from Dublin, from Glasgow and from Liverpool, while he had heard of fake Bass labels being sold in Melbourne. At the same time, Coxon said, he had heard that retailers refused to take back empty Bass bottles if the labels had been defaced, the implication being that they were being refilled with inferior beer, recorked and sold to the unsuspecting as genuine Bass. Even before the Trade Mark Registration Act, trademarks had some protection in law.

At Brighton Quarter Sessions in October 1866, John Yeomans, described as a brewer’s agent, was charged with applying or causing to be applied “the trademark of ‘Bass and Company’ to certain bottles containing beer, such beer not being the manufacture of the said company, with intent to defraud Michael Thomas Bass and others … the jury found the defendant guilty, and the Recorder sentenced him to six months’ imprisonment, remarking at the same time that he had made himself liable to imprisonment for two years.” Bass continued to be the beer of connoisseurs, and the brewery continued to look after it. The Burton Unions were abandoned in the early 1980s, but even 20 years ago, Michael Jackson could write: “The brewery likes the malt for Draught Bass to be made from a single variety of barley, grown in an identifiable stretch of countryside.” After Interbrew won the Bass brands but lost the Bass brewery in Burton to Coors, however, the draught version ended up being brewed at Marston’s brewery in Burton, the bottled edition at the (relatively modern) Salmesbury brewery in Lancashire.

And now the marketeers are about to stuff this formerly famous beer completely by giving it an atrociously nonsensical name, instead of promoting it on its true heritage as THE example of a British India Pale Ale. “Why are you drinking that beer?” “Well, it was the first registered trademark in the UK, you know.” “Tremendous – I must have a pint of it myself straight away.” I’m not sure which is more contemptible: the stupidity of AB-InBev’s marketing department, or the AB-InBev marketing department’s own believe in the stupidity of the people it wants to drink its beers. Share this: Bass Brewery # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z NEW RANDOM Bass Brewery This page is about the meaning, origin and characteristic of the symbol, emblem, seal, sign, logo or flag: Bass Brewery. The First logo to be trademarked was the Bass red triangle in 1876. Bass Pale Ale | Bass Brewers Limited | BeerAdvocate Bass Brewers Limited Alcohol by volume (ABV): 5.10% Availability: Year-round No notes at this time.

Added by BeerAdvocate on 03-17-2001 BEER STATS 1.46/5 rDev -57.1% look: 3 | smell: 2 | taste: 1 | feel: 1 | overall: 1.5 Bass Ale, was for the longest time, my "Go To" beer especially with ALL the beer choices these days, Bass was fine by me. Until, just about 3 weeks ago I noticed 'something' different about the smell AND the taste. It was DIFFERENT, but NOT in a good way. Then for the 1st time in a long time, I noticed on the label...Made in the USA!...Not Burton-On-Trent. I was Very Disappointed...as in VERY. Sorry, but unless I can get the UK version...I'm done with Bass. the USA version simply isn't Bass Ale....

503 characters 2.89/5 rDev -15% look: 4 | smell: 3 | taste: 2.5 | feel: 3.75 | overall: 2.75 This used to be my favorite English ale, until it started to taste differently a few years back. Then I looked at the bottle, and it read "brewed in Baldwinsville NY". Well I know that brewery...it's a Budweiser brewery! So what they did was when Bud bought Bass, they decided to brew the ale meant for US consumption in NY instead of England! I did a side-by-side blind taste test of the English version (while it was still available) and the NY version, and NO comparison! Sorry Budweiser...I now refer to Bass Ale as "Bud Heavy!" Gotta believe you've lost sales because of this.

581 characters look: 4 | smell: 3.25 | taste: 3.5 | feel: 3.75 | overall: 3.5 12 oz bottle poured into Imperial pint glass L - Deep, copper-amber color with a clean inch of head that thins out and leaves a nice bubbly lacing. S - Caramel, malt, toffee, slight citrus, pear, apple, and earthy hops. Nothing overpowering, nothing too unique. T - Starts off with a rich caramel sweetness, follows up with biscuit malt, a fruity bite with a hint of hops at the end. F - Light to medium bodied, soft, slightly carbonated but very drinkable. O - A nice English Pale Ale, very different from American Pale Ales. Not too light, not too hoppy. Much like other hearty beers, this one starts to bring out more flavor the longer it sits. But it's also refreshing when ice cold.

693 characters 4.68/5 rDev +37.6% look: 4.5 | smell: 4.5 | taste: 4.75 | feel: 4.75 | overall: 4.75 Great clear amber beer. Super taste. Balanced smell, feel and look. Even tough it is a soft pale ale, it has a solid flavor strength that fills any of higher expectations in this kind of beers. Cheers ! 204 characters 2.84/5 rDev -16.5% look: 3 | smell: 2.75 | taste: 2.75 | feel: 3 | overall: 3 Dark yellow in appearance, 1/4" white head for the most part. Aroma was non descript, just wasn't much there to speak of. Taste super mild hop quality, earthy malt and hop tones. Under carbonated it seems. Super mild, balanced, pedestrian even. I find it to be expensive given the value and lack of flavor. Some mild tea, bread, toffee, unsweetened notes.

361 characters 4.04/5 rDev +18.8% look: 5 | smell: 3.5 | taste: 4 | feel: 5 | overall: 4 This beer was my goto for the longest time before I discovered microbrews. It used to be the only solid beer you could find in most places during the 90s. 154 characters look: 4 | smell: 3.75 | taste: 3.75 | feel: 3.75 | overall: 4 Look: clear amber, modest off white head and lacing. Smell: light malty caramel with a touch of hops. Not rich or spectacular but a good showing this. Taste: much like the nose. This was a gateway beer for me and I guess many, a step ahead of the pre boom choices and still not bad at all.

291 characters 3.25/5 rDev -4.4% look: 3.25 | smell: 3.25 | taste: 3.25 | feel: 3.25 | overall: 3.25 For pale ale, this one caught me by surprise. I'm still developing a taste for these kind of beers but I thought this was almost on par with the beers I'm used to drinking 171 characters look: 3 | smell: 3.25 | taste: 3.5 | feel: 3.25 | overall: 3.25 (12 oz bottle, code 16090 MX 1700, brewed in Merrimack, NH... poured into a nonic) L: fifth bottle outta the sixer this week, and the head always fizzes out... liquid filtered perfectly clear, sports an umber amber color... beautifully bright, no head - that always raises suspicions S: cheap honey, dried out lemon flesh, lil bit of cracker, lil hint of stale ground black pepper... any hop aroma is of leafy greenness...

the thing that stands out is the dry, vaguely acrid toast aroma against the familiar thin pale malt with a handful of caramel malt just poking out... esters seem sanded down, reigned in... overall intensity mild-moderate T: thankfully, it tastes better than it looks/smells... relatively solid caramel-y foundation... bitterness is fair, humming but not quite biting, feel like it's enhanced by carbonation - the flavor is nameless bitter weed, not so much hop, a bit of rusted metal in the back as well... the caramel core is pleasant, but the other flavors around it seem old, dull, neutral... it does have base similarities to a number of the similarly-colored import pales, but this seems stripped, raked over F: kinda has a syrup-cut-with-water feel... there is a light, prickly sizzle with each sip, which doesn't seem right... pleasant level of dryness, but its body has little curve to it, so it flows across somewhat stiff, like it doesn't want to make contact with the insides of my mouth - needs to loosen up a bit O: surprised that it tastes better than expected, but it's definitely devoid of depth in character...

I'm curious if they import any or all the malts for this... while I am enjoying it for what it is here, I doubt I will buy it again for many long years... still, I would most certainly try this on cask if I ever came across it in the UK 1,792 characters 3.16/5 rDev -7.1% look: 4 | smell: 3 | taste: 3 | feel: 3 | overall: 3.5 From a bottle at a golf club bar, being the best offering available. I drank it from the bottle because the bartender already seemed peeved that he had to go in the back and look for it and I didn't choose to bother him further by asking for a glass. Much thinner tasting than I remembered with a slight metallic taste and lots of dried fruit flavors. Kind of reminded me of some dry-yeast homebrews that were fermented at too high of a temperature, even for ales. Somewhat wine-like aromas and even some ...corn? Surely they don't put corn in this beer. Bet they add some form of sugar though. I can't believe I used to enjoy this beer.

644 characters 3.51/5 rDev +3.2% look: 3.25 | smell: 3.5 | taste: 3.5 | feel: 3.75 | overall: 3.5 APPEARANCE: Red-amber in the pint glass. Thin layer of off white head. Slight lacing down the glass. AROMA: Earthy, bready, caramel, slight citrus. TASTE: Very mild. Some bready/biscuit qualities, and some mild citrus. FEEL: Good carbonation, mostly on the dry side, and medium thin body. OVERALL: Very mild, drinkable glass of beer. It was very cold and I enjoyed it. Nothing off putting about it. 400 characters look: 3 | smell: 2.5 | taste: 3.75 | feel: 4.25 | overall: 3.25 Had a 12oz bottle at Donnoley's in Iowa City. Look: Pale yellow, mostly clear and transparent. Smell: Light malt smell, not a lot of scent here.

Taste: Sweet malt followed by a slight citrus sourness, closes with a crisp bready malt flavor. Minimal hop character. Feel: Very light and very carbonated, perfect for a cold drink on a hot summer day. Refreshing and cool. Overall: Average ale, nothing special but it definitely meets the mark. Would be a great beer as the summer heats up. 486 characters 2.85/5 rDev -16.2% look: 3.5 | smell: 2.75 | taste: 2.5 | feel: 3.75 | overall: 3 L: Poured from a bottle to a pint glass. Had a copper color and a clear texture. There was an inch of foamy, fairly long-lasting head. Average lacing. S: Smelled of a lot of malt, some fruit elements, and a metallic quality that's a little off-putting. T: Tasted of some bready malt, a light floral quality, a vinous ingredient, a light hoppiness, and the aforementioned metallic flavor. The problem with the flavor here is that it's simply too thin, and what taste there is unbalanced.

F: A good amount of carbonation with a somewhat bitter finish. Light-bodied. O: This is a beer I used to drink years ago before I discovered better brews, so I decided to retry it. Bass Pale Ale isn't as good as I remember. There are worse choices, but many way better ones. 765 characters 2.68/5 rDev -21.2% look: 3.5 | smell: 3 | taste: 2.5 | feel: 2.5 | overall: 2.5 12 oz. bottle, no apparent bottled on date. Finally getting around to reviewing this one; acquired a single bottle of this stuff from my neighbors. Poured to clear tulip-ish stemware. A - Dark golden pour. Lots of bubbles rushing around the glass. Little over a finger of dark off-white bubbly head that falls to a skimming. Semi-translucent. Looks good for what it is. S - Aroma is dusty, malty, grapey. A bit of a medicinal cherry sort of sweetness. Slightly phenolic. T - Taste follows the nose: grapey, musty, grainy, & medicinal cherry sweetness.

Dusty, grainy, musty, phenolic. M - Feel is crisp, adequate carbonation. Light-bodied, medicinal aftertaste. Not very good or easy to drink, in my opinion. Cheap & dusty tasting. The quality of the ingredients used shows. Overall, another tick. Not something I'd go for again. Bass Pale Ale -----2.5/5 2.96/5 rDev -12.9% look: 3 | smell: 3.25 | taste: 2.75 | feel: 3 | overall: 3 Light amber color, light fizz/carbonation. Not much nose to it. Tastes of wheat and aluminum. Goes down ok with a slight twinge. To be honest I grabbed this for St Patty's Day thinking it was Harp.

197 characters 3.44/5 rDev +1.2% look: 3.5 | smell: 3.25 | taste: 3.5 | feel: 3.5 | overall: 3.5 Poured at 46°F from a 12oz bottle (bottled on 27Jan16) into a nonic pint glass. Consumed on 03Mar16. LOOK: Pours with a fingers worth of white foam that shrivels into a line within 20 seconds. Copper in color. Rising bubbles are medium in size and moderate in quantity. Lacing is thin and nearly non-existent. SMELL: Subtle aromas of buttered white bread, plums, and peaches entangle with hints of floral and earthy hops. TASTE: Mild salt-like mineral flavors enter initially and are immediately followed by subtle flavors of floral hops, plums, and peaches. Subtle earthy hop flavors and hints of bitter hops and buttered white bread enter last as all previous flavors persist. FEEL: Medium-bodied and highly carbonated. Goes down rough due to the carbonation.

Finishes with a mild and pleasant dryness. 808 characters 3/5 rDev -11.8% look: 3 | smell: 3 | taste: 3 | feel: 3 | overall: 3 I was at my favorite beer distributor yesterday and they had cases of Bass and 12 packs of Bass stacked up high at the front of the store for what seemed to be an unusually low price. 14 dollars for a 12 pack including tax was almost the price of some domestics, so I bought the 12 pack. I had always enjoyed Bass Ale over the years but had gravitated towards the new craft beers over recent. I poured the Bass when I got home and it was not as good as I remembered. I then read the reviews here at BA and found out this is not the Bass I remembered but the INBev variety brewed here in the USA that does not hold a candle to the British original. This USA variety had no creamy head, lacked flavor and was just mediocre at best. If you are a Bass Ale drinker from the past, make sure to get the original and not the USA variety as its certainly not worth the time with so many good beers out there.

899 characters 4.31/5 rDev +26.8% look: 5 | smell: 4 | taste: 4.5 | feel: 4 | overall: 4.25 I just had the draft in Toronto, which is brewed here by Labatt. The import (bottle or keg) used to be a lot like many reviews: buttery, decomposing leaves, caramel, banana, sometimes sulphur. This Toronto draft was anything but that yet far from generic, for the first time I think I really liked Bass Ale. Whether it replicates the original - at least the original keg - better than any distant-shipped version I can't say, but it had good malt sweetness and complexities and a mineral hop presence, maybe German I thought (in part anyway). You had to let it sit for a while and swirl it to get rid of excess carbonation, but it was very good, most people here would surely like it.

689 characters look: 3.75 | smell: 5 | taste: 3.25 | feel: 3.5 | overall: 3.5 Pours a clean clear copper color, left a fizzy off white head that dissipated quickly. Smell is beautiful. Fruity yeast swirl around which offer some amazing notes. Banana, fruit punch, just amazing aroma. The taste falls short of the aroma, but the smell is in the taste. A rather thin bready malt character, the fruity yeast show up for the middle and the end. The aftertaste is a bit earthy. Light bodied, medium carbonation, not really smooth, not really crisp either, but very drinkable. Leaves a bit of coating behind. Overall not a bad ale at all, which was a surprise. 580 characters 1/5 rDev -70.6% look: 1 | smell: 1 | taste: 1 | feel: 1 | overall: 1 Warning this is faux US version of this beer brewed by A&B Inbev ( brewed in Baldwinsville, New York.) Not going to waste much review time on this imposter pint .

Any reference to Bass&co of England or the red triangle really should be removed be removed out respect of the original bass & co product. A&B INBEV please have clearly marked packaging stating made of puddle water in the USA, instead of the double dutch labeling This is NOT the Bass you remember or liked. head disappears quite quick no lacing , weak colour ,no body , none of the nice Burton Trent favors , and the body one would expect of this once fine pint ,no midlands malt ,British hops ? probably not . Michael Jackson is turning in his grave!!!!!!! not the pop star FYI . It's just another watered down American beer from A&B inbev . LIFE is quite short Don't waste the effort it takes to lift this pint . if good beers keep getting corrupted by big beer in the name of profit ill stay home and brew my own !!!!!!!!.my bass ale clone malt extract easy recipe.

coming soon to this site soon ." when pints get corrupted home brew its the only way to go" ." HOMEBREWED BASS EXTRACT RECIPE SHORT .2 CANS OF MUNTONS OLD ALE MALT EXTRACT...3 OR 4 LBS OF MUNTONS LIGHT DME 1.20 OZ CHALLENGER UK HOP FOR BOIL 0.75 0Z FUGGLES UK HOP O.75 EAST KENT GOLDING UK HOP. BURTON WATER SALTS FOLLOW PACKET INSTRUCTIONS 2 PACKETS OF MUNTONS ALE YEAST. 60 MINS BOIL TIME.. batch prime with with 3/4 cup brewers surgar or 1 cup light dme FERMENT TIME 7 TO 14 DAYS .BOTTLE to PINT GLASS 7 TO 24 DAYS LONGER TIME THAN 7 DAYS FERMENTATION WILL PRODUCE A BETTER PINT ..LONGER TIME IN BOTTLE BOTTLE WILL PRODUCE A BETTER PINT".

cheers enjoy 1,753 characters 4.35/5 rDev +27.9% look: 5 | smell: 4.25 | taste: 4.5 | feel: 3.75 | overall: 4.25 Here is a bottle that I CANnot believe that I have never reviewed before now! There was a bar down the street from my uncle's apartment in the Noe Valley area of S. F. in 1988 - '89 that always had this on-tap and I used to frequent them when in the neighborhood. I guess that it is time to get reacquainted. From the bottle: "The World's First Pale Ale."; "In the British Tradition of [undersigned] Wm. Bass & Co.'s"; "Originally Brewed in 1777 by William Bass Brewers Limited, Burton-on-Trent, England"; "This Fine Pale Ale has been brewed in the Great British tradition using the finest two-row malted barley"; "Iconography [-] As Bass Pale Ale's popularity grew, unscrupulous imitators used to pass off inferior products as Bass by copying the unique red triangle logo.

In 1875, concerned for the reputation of their beloved brew, Bass brewers applied for and were granted England's first registered trademark." Ah, the nostalgia that goes with Pop!ping this cap. In fact, the cap reads, "Pry Off". Piss off, mate! I'll do as I bloody well please and I won't have some wanker giving me directions! That sorted, it was time for a heavy-handed pour, such as we were accustomed to giving such twats as couldn't keep their blowholes shut. This bit of action got me two fingers of foamy, rocky, tan head with good retention. Color was Deep Amber/Light Copper to Copper (SRM = > 13, < 17) with NE-quality clarity & if I find out who called the coppers on me, there's to be hell to pay! Nose had a tropical fruitiness that is just how I remember it from a lad. Sweet, but with an earthiness borne of English hops. I just broke a cunt's nose with the last bottle, let's see how this one fares.

Mouthfeel was medium, but prickly, more carbonated than I remember, although I'm relatively certain that they wouldn't have had it on cask in 1988, or would they? The taste was lightly fruity, but sharpened at the edges by the hops. Speaking of sharpened, the bloke next to me is about to feel the sharpened knife in my hand slipping between his ribs if doesn't give us some room, right?!? Got him sorted, tickety-boo. Now, then, where was I? Oh, yes, the finish. Finish was semi-dry, not really one for sweets, myself. Yeah, it had that fruitiness that I keep coming back to, but the hops held it all in check. Speaking of checks, I've got to pay mine & go! I hear sirens & I feel like I may break out in handcuffs. 2,409 characters look: 4.5 | smell: 4.25 | taste: 4.5 | feel: 4.25 | overall: 4.25 Purchased in Japan and poured from a bottle into a tulip glass.

Look: Pouring into the glass shows a transparent deep brown amber liquid with a slight reddish tint. A thin white head composed of fine bubbles is about a half a centimeter deep and immediately thins out to a thin film. Flecks of lacing adorn the rim of the glass. Smell: Uniquely buttery and malty, the smell here is deep and rich. A hint of autumn, decomposing leaves, and some subtle smokiness can be found at play. Overall quite savory. Taste: Buttery and roasty pop up first with a solid malt sweet presence. The taste does a quick 180 in the aftertaste though with a sharp caramelized bitterness. Earthy tones are strong here with fresh soil, autumn leaves, and a slight hint of ancient gum popping up. Feel: Thin mouthfeel with mild bitterness. The flavor lingers but the burnt bitterness keeps you going back for another swig. The carbonation is subtle but keeps things easy drinking. Overall: Complex with some very unique smells and flavors. Quite a contrast between the initial taste and the aftertaste keeps things interesting. Low ABV makes it a good candidate for sessioning, and the taste is mild enough to allow it.

1,202 characters 3.92/5 rDev +15.3% look: 4 | smell: 3.75 | taste: 4 | feel: 3.75 | overall: 4 Look: Pours a dark copper color with a fluffy white head that fades to a dense and persistent film. Body is translucent. Lookin' good! Smell: toffee and caramel with slight floral/citrus English hops. Not super intense, but whats there is pretty alright. This beer was bottled in February, it is currently October. Taste: Toffee and caramel again with a fair amount of hop bitterness. I'm getting some candied green apple too. I don't remember Bass being this good. Maybe I like it better after it sits in the basement for 6+ months? Feel: Hop prickliness is a surprisingly good compliment to the rich flavors here. It gets a little syurpy on the finish, but it's pretty minor. Overall: Congrats Bass, if I'm at a bar that doesn't have craft, I'm drinking you.

764 characters 4/5 rDev +17.6% look: 4 | smell: 4 | taste: 4 | feel: 4 | overall: 4 Bass Pale Ale Brewed by Bass Brewers Limited , with an ABV of 5.10% This brew pours out a nice light brown color with a small white head. I like the look of this brew. The smell of Bass Pale Ale sweet with rich malts and grains. You also pick up a hit of hops in the smell of this brew. The taste is bold but mildly smooth. You pick up on grains,malts and hops, in the taste of this brew. There is a lot going on in this brew, it has a nice balance to it. Nothing overpowering about Bass Pale Ale. The mouthfeel of this brew starts out bold with flavor and ends with a nice rich smoothness. Overall I'm giving Bass Pale Ale a solid 4 out 5. I would buy this brew again. Bass Brewers Limited did a nice job with this one.

730 characters Burton on Trent Local History » Bass Logo Bass Logo Bass, founded by William Bass in 1777, is one of the most successful brewing companies of all time. When the London Stock Exchange established the original FT 30 index in 1935, listing the top 30 UK companies, Bass was included in the list. The company was also a pioneer of International brand marketing. The Bass Red Triangle was the first trademark to be registered under the UK’s Trade Mark Registration Act 1875, as trade mark number 1! The 1875 Act came into effect on 1 January 1876 and that New Year’s Eve, a Bass employee saw the New Year in by queuing overnight outside the registrar’s office, in order to be the first to register a trademark when the office opened the next morning. In fact, Bass, Ratcliff & Gretton Limited received the first two registrations, the first being the Bass Red Triangle for their pale ale, and the second the Bass Red Diamond for their strong ale. It is one of the most distinctive, identifiable and historically significant logos and brands in the World.

Bottles of Bass with the famous logo have appeared in art and literature, including paintings by Pablo Picasso who must have enjoyed the odd tipple. The above example is an 1881 painting by Manet with the famous red triangle very apparent. Stories Behind 7 Famous Beer Logos - Neatorama Neatorama • 1 The next time you open a bottle of beer, don't just chug the brew - take a look at the logo on the label. Ever wonder who St. Pauli Girl actually is? Or why there's the mysterious number "33" on Rolling Rock beer bottles? Read on. Neatorama takes a look at the Stories Behind 7 Famous Beer Logos: St. Pauli Girl: Probably Not Just a Waitress Photo: safoocat [Flickr] What's not to like about the St. Pauli Girl? She's blonde, big bosomed, and brings us big frothy mugs of beer! But what most people don't realize is that she's not exactly just a waitress. Yep, St. Pauli is the famous red light district of Hamburg, Germany. In 1977, St.

Pauli Girl Beer started to choose a spokesmodel to represent the beer brand and appear on the popular St. Pauli Girl poster. In 1999, they started using Playboy magazine playmates as the girl (the 2008 St. Pauli Girl is Irina Voronina). Here's the gallery of St. Pauli Girls from 1977 to 2007: Pabst Blue Ribbon This one's pretty straightforward. PBR was originally named Best Select, then Pabst Select and finally Pabst Blue Ribbon, named because the practice of tying blue ribbons around the beer bottleneck from 1882 until 1916. Pabst advertisement from 1911 ( Source ) Rolling Rock 33 The mysterious '33' has been on the label of Rolling Rock since the Latrobe Brewing Company brewed its first batch in 1939, but what does it actually stand for?

Theories about the origin of the cryptic '33', some undoubtedly hatched in bar arguments, range from the year 1933 (the year Prohibition was repealed), how many steps it took to walk from the brewmaster's office to the brewing floor, the number of the racing horse on the label, and even the highest level of Freemasonry (33rd degree). According to James Tito, the former CEO of Latrobe Brewing, the number '33' may actually be an accident. When the founders of the company came up with the slogan Rolling Rock - From the glass lined tanks of Old Latrobe, we tender this premium beer for your enjoyment as a tribute to your good taste. It comes from the mountain springs to you. someone wrote '33' at the end to indicate the number of words, but the bottle printer mistakenly incorporated it into the label graphic. They decided to keep the 33 instead of having to scrap and replace the bottles. Even though the slogan had been changed several times in the history of Rolling Rock, the company had made sure to use the same number of words.

( Source - see argument against this reasoning within) (Image: Gravy Bread ) Heineken: the Friendly 'e' The logo of Heineken is rather simple: it consists of the five-pointed red star and the word "Heineken" in green, but there's something remarkable about it: Alfred Henry (Freddy) Heineken, the grandson of the founder of the company, Gerard Heineken, helped develop the company's own typeface (common today, but rare back then). He insisted that the 'e' in the logo should look friendlier. Indeed, the three letters 'e' in the logo are slightly tilted backwards to make it seem that they are smiling. Guinness: Harp of Brian Boru Arthur Guinness brewed his first stout in 1759, it took Guinness over 100 years later to select its logo - the harp of Brian Boru - a gaelic harp in Ireland's heraldic emblem and a symbol of Irish unity, not to mention the Euro coin. By the way, Ireland is the only country in the world with a musical instrument as a national emblem.

Brian Boru was the king of Ireland that ruled from 1002 to 1014 and protected and/or freed - depending on who you ask - the Irish people from the Vikings. The harp named after him, however, was actually much, much older. According to Celtic myth, the gaelic harp was owned by the Dagda, a king/god/father-figure, that can summon the seasons. There's actually a real instrument named the harp of Brian Boru. It's one of three surviving medieval harps dating from the 14th or 15th century and is on display at Trinity College Dublin. By the way, if you are named O'Brien or O'Brian, then you're a descendant of King Brian Boru - so a toast (Guinness, of course) is in order! Stella Artois: the Horn Stella Artois was launched as a Christmas beer in 1926 - its name is a combination of the latin word for "star" and Sebastian Artois, a brewmaster in the Den Hoorn Brewery (founded 1366) in Louvain, Belgium.

The logo of Stella Artois beer reflects the beer's origin - Den Hoorn is Dutch for "The Horn," and the now-defunct brewery lives on as the horn prominently displayed on the top of the label of every bottle of Stella Artois beer. The fancy frame around the name is also in the style of Flemish architecture in the city. Bass Red Triangle (L) Bass & Co's Pale Ale, the very first trademark registered in the UK (1876) at the Intellectual Property Office ; (R) current logo Bass Pale Ale's Red Triangle logo may be simple, but it's pretty darned special: it's the very first trademark registered in Britain. When trademark registration law took effect on January 1, 1876, a Bass employee was sent to wait overnight outside the registrar's office in order to be the first in line to register a trademark the next morning. Bass & Co. Brewery got the first two trademarks, the first being the Bass Red Triangle for their pale ale and the second the Bass Red Diamond for their strong ale. Bass is also the most frequently featured beer in fine arts.

Bottles of Bass beer can be seen in Manet's 1882 painting Bar at the Folies-Bergère. Bar in den Folies-Bergère by Edouard Manet (1882) Bonus: Old Milwaukee's Swedish Bikini Team Okay, so this isn't exactly about beer logos - but brewers often advertise their beers in outrageous manners, and there's nothing quite as outrageous as the notorious Old Milwaukee's Swedish Bikini Team: Ironically, there's nothing Swedish about the Swedish Bikini Team - the women were all played by American actresses wearing platinum blonde wigs! ______ Obviously we haven't talked about many other beer logos. So if your favorite beer isn't listed here, why not tell us all about it in the comment section? ______ Pub Collectibles For Sale "Maudite" with winged devil logo (red) on a 6⅛" tall, Belgian style ale glass with decorative stem. Maudite is strong (8%) dark Belgian Ale brewed by Unibroue of Quebec. $10 M-1 "Maudite" with winged devil logo (orange) on a 6⅛" tall, Belgian style ale glass with plain stem.

Maudite is strong (8%) dark Belgian Ale brewed by Unibroue of Quebec. $10 M-2 "Yukon Brewing Company - Whitehorse, Yukon" above two characters labeled "Arctic Red" and "Yukon Gold" - use of the word "company" was dropped in 2010. $10 "Port Arthur - Brasserie - Brewpub" on a 7ï¿½" tall, flared beer glass. The brewery was established in 1988, in Port Arthur, Ont. (brewery now closed). $12 "Sleeman Brewery" surrounding the beaver and maple leaf trade mark, and "Est. 1834" all embossed on a 7⅝" tall beer glass. The trade mark is also laser etched on the inside bottom which provides nucleation points that help create and maintain the head of beer. From Guelph, Ontario. $12 "Alexander Keith's" in green letters over the stag head logo (with gold highlights) and "est. 1820" with "India Pale Ale" in gold letters below - on a 7⅜" tall glass with large panels around the waist.

Alexander Keith's is a Canadian brewery founded in 1820 in Halifax, Nova Scotia. Impressive! $12 AK-1 "Alexander Keith's Fine beers" in white letters edged in red. A variation of the glass above. Also $12 AK-2 "Molson" with the red maple leaf logo, and a "pour line" with maple leaf on the reverse side of this 7ï¿½" tall, pint beer glass. $8 "Labatt's - BIï¿½RE Canadian BEER" in blue, below the Labatt's maple leaf logo, on a 6⅞" tall, footed beer glass. $8 ea. Two available - $15 for a pair United Kingdom (England, No. Ireland, Scotland and Wales) "Bass (since) 1777" with "England's first reg'd. trademark" in fine print below the famous red triangle logo - on a 6" tall, 14 oz. nonic style glass. $10 B-1 "Bass" beneath the red triangle logo and "Bass & Co. Pale Ale" on a 6ï¿½" tall beer glass.

$10 B-2 "Innis & Gunn" in red with "Brewed in Scotland" below in white lettering - beneath a three barrel logo with "Oak Aged Beer - Unlock the Flavor" all in white lettering. The 7" tall, footed glass is from Innis & Gunn (est. 2003) of Edinburgh, Scotland. $12 "Castle Eden Ale" - "Northern Bitter" - "Draught" with the Cameron Brewery, Ltd. logo, on a yellow parchment background. The glass stands 6ï¿½" tall and is from their Lion Brewery in Hartlepool, North Eastern England. $12 "McEwans Export" logo on a 6ï¿½" tall, pint pub glass from the Caledonian Brewery Co., Edinburgh, Scotland. $10 "Samuel Smith" below the Tudor Rose logo - on a 6ï¿½" tall, traditional pint beer glass. From Tadcaster, North Yorkshire. $10 ea.

Two available - sold seperatly or $18 for the pair SS-1 "Samuel Smith" below the Tudor Rose logo - on a 5" tall, traditional half-pint beer glass. From Tadcaster, North Yorkshire. $8 SS-2 "Newcastle Brown Ale" surrounding their blue star logo, and below the slogan: "The One and Only" on a 5⅞" tall, footed beer glass. $8 ea. two available - sold seperatly, or $15 for the pair "J.R. Tennent" across the red "T" logo with: "Since 1885" (in Glasgow, Scotland) on a 6ï¿½" tall, imperial pint glass. Has the official weights & measures etched crown on the side (similar to the one at right) but with the number 303, which is for the West Yorkshire Glass Works. This etched mark was discontinued in '97 by the EU. $14 "John Courage" below their portrait logo edged in gold, on a 6⅝" tall, gold rimmed footed beer glass. brewed by the Wells & Young Brewery of Bedford.

$10 Ireland (Republic of Ireland) "Guinness Extra Stout - Traditionally Brewed - St. James Gate Dublin" on a 5ï¿½" tall, pint glass. $9 G-1 "Guinness" below the gold harp logo and "Estd. 1759" - on a 6⅜" tall, traditional pint beer glass from Dublin. The back side of the glass has the symbols for "I love a Pint" but with a shamrock instead of a heart (for love). $10 G-2 "Guinness" below the gold harp logo and "Estd. 1759" - on a 6⅜" tall, traditional pint beer glass from Dublin. The back side of the glass has an antique label from their agent/bottler in New Castle from the 1860s (shown at right). $10 G-3 "Lovely Day For A Guinness" with cartoon of migrating Toucans on a 6⅛" tall, pint beer glass. $10 G-4

Question: What colour triangle is on the logo of the Bass brewery?
Answer: Red