ハウス・オブ・フレーザー
Sir Hugh resumed the expansion of the company in 1969 with the takeover of J. J. Allen Ltd, a Bournemouth based group.
During the 1970s the House of Fraser Group acquired more companies including: T. Baird & Sons Ltd of Scotland, Switzer & Co. Ltd, Dublin, Ireland and E. Dingle & Co. Ltd, Chiesmans Ltd, Hide & Co and the Army & Navy Stores in southern England, as well as a number of independent stores, totalling over fifty stores during the decade. In 1973 it was considering merging with the British pharmacy company Boots, and was even subject to a written answer in the House of Commons. The government decided to ban the proposed merger in 1974.
The Al Fayeds supported the continuing expansion of the company and replaced the stag's head logo with a stag leaping from a green triangle with shop signs of this period using a double layered san serif typeface. In 1988, a five year strategic business plan was announced which saw a rationalisation of stores. Small branches were to be relinquished and replaced with larger units.
In September 1990, two new department stores were opened, a House of Fraser in the Meadowhall Shopping Centre in Sheffield, and Schofields in Leeds. In 1991, a new House of Fraser store was opened at the Lakeside Shopping Centre in West Thurrock, Essex.