エイモス・トベルスキー
Coombs, C.H., Dawes, R.M., Tversky,A(1970).Mathematical Psychology: An elementary introduction. Oxford, England: Prentice-hall
Kahneman, D.,&Tversky, A.(1979). Prospect theory: An analysis of dicisions under risk. Econometrica, 47, 313-327