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In February 2022, a reporter embedded into the Zemmour campaign's online division discovered and reported on a covert online campaign targeting Facebook and Wikipedia. A "shadow army" was delegated to join a huge number of Facebook groups and post pro-Zemmour content to raise the candidate's profile as much as possible. Another group of the shadow online team is a task force called "WikiZedia" which is tasked with editing pages on Wikipedia, in particular the French article about Zemmour, which is the top viewed article on French Wikipedia.